All right, and welcome to Office Hours.
Of course, this is an extra service that I or one of my coaches lead that give you an
opportunity to get your questions answered, to bring things for us to look at, to get
some direction.
And so it's a great place to keep yourself moving forward, knowing there's a weekly touch-in,
getting feedback from myself, one of the Prosper coaches, or from other members, right?
So welcome, welcome.
Those of you listening to the recording, I know we have all kinds of stuff going on today.
I got lots of you guys telling me who couldn't make it and all of that.
So watch this recording.
I start with prayer.
I'm going to give you some thoughts and then give me some time to kind of work out and
think about this and ask me questions.
And of course, ask me any other questions that you might have.
So let's start with prayer.
Father, I thank you for this season that you've called us to.
You've been showing me Philippians 2 about shining as bright stars with the dark sky
behind us.
And I believe as darkness shows up, so do we have an incredible opportunity to have
our light, to have your light, Lord, shine through us.
What a privilege, what a privilege.
And knowing the moment, knowing the season, knowing the timing where you are and taking
the right action at the right time.
So having been in the business space for many decades, there are certain patterns that
I've seen.
Part of it is where people's head is.
It's much easier to go with the flow where people's head is than you trying to get their
head where you want them to go, right?
So where's people's head right now?
Where's your head right now?
And what do we need to be building to maximize the times and the season?
Two months of the year are the biggest.
In my experience, many decades in business, January, the beginning of the year, it's that
fresh start.
This is the year I'm going to achieve my vision.
This is it, right?
It's that God given us a fresh start.
The second one is September, September.
And those who plan ahead can really maximize that.
So what happens?
Summer, a lot of people get a lot of things happening on their social calendar, right?
You've got graduations, you've got vacations, a lot of anniversaries, a lot of birthdays,
a lot of vacations.
So summer often has a lot of distraction.
It's not to say you can't build a booming business every single week and month of the
year, but knowing where people's head is.
Kids are out of school.
Teachers are often out of school, right?
So there's a lot of vacations.
September, kids go back to school and a certain awareness hits and it's like, wow, December's
a few months away.
This year is almost over.
There's so much I want to do to finish this year where I want it to be.
Okay.
Kids are back to school.
I'm going to hit it hard.
I'm ready.
You'll get a lot of people buying your programs.
You'll get a lot of people checking back in and really investing with you, time, money,
et cetera.
So if you know that, you work backwards.
And so I want you to think about, and I know it kind of went from prayer to talking because
my whole life is a prayer.
This whole business is a prayer.
So Lord speak through my mouth and be glorified in the meditations of my heart and the words
of my mouth glorify you.
I just became aware of that.
Isn't that funny?
I went straight into prayer to like visioning.
I have to admit that I did get distracted because it was like, wait a minute, when did
prayer land?
And so it's funny that you just came to that realization and I wasn't lost.
It just happened.
But you know, this is the truth, honestly.
funny, I'm laughing at myself, but this is the truth of my life right now.
There's this integration that the spiritual is not separated from the business,
is not separate. It's like my whole life is a prayer right now.
Everything is an offering.
Everything is partnering with God.
Everything is that.
And so it's cool how that just worked.
I've never had that happen.
But anyway, thank you for your grace, guys.
And Lord, I just I just pray blessings on every single Prosper member that's here
and that is recording.
And I just ask that you bless their business, bless their finances,
bless their relationships, bless their health,
make everything they put their hand to prosper and be glorified on this call.
Jesus name. Amen.
OK, we'll tie a bow on that and come back here.
So knowing where you are,
too many people are behind behind the eight ball, behind the gun,
however you want to say it there, they they come into those moments
of opportunities when they're planning on launching or when they're there,
they're wanting to grow their business or they're really wanting to move forward.
But they're starting then.
So they're starting in September,
but that's not the way it works, not in this season.
Now, many of you know,
I'm going to be teaching a really powerful series starting the 24th of this month,
every morning at nine o'clock, your prosperity formula.
OK, nine o'clock on the 24th through the 29th.
That Saturday is a two hour masterclass.
OK, so.
You can if you haven't already registered,
if you haven't looked at that, you can just go to learn,
like learn something new, learn Brenda Byers dot com.
Get yourself registered on.
It's about.
Prospering.
And building a prosperous business, a a a faith integrated
prosperous business in this market, so you've got to understand what's
going on differently in this market right now.
And so, you know, I've been writing about this,
if you've been following some of the things, but there's just a lot of change
happening. I've been watching kind of two year increments of what's been happening.
So we saw in 2020 with covid from 2020 to 2022,
there was a lot happening, right?
There was fear, but also people were home.
People were glued to their Zoom.
There was money coming in.
There was stimulus checks.
There was unemployment checks.
There was time.
There was time to really like, what do I want?
Where am I going? Do I want to go back to work?
Like it was just this incredible time being glued to Zoom.
Lots of business people were just going for it and marketing.
So lots of sales happened, especially in the coaching space.
Lots of people joined programs, got certified, blah, blah, blah.
Twenty two to twenty four things changed.
Oops, I have to go back to work in one form or another.
Oops, there's no more stimulus checks coming, no more unemployment.
Oops, inflation.
Things are costing, you know, seventy five percent more.
And and oops, things didn't work that were promised to me.
So now I've got more debt.
Now I'm feeling more desperate.
And now I've lost trust in a lot of ways.
You know, there's a lot of loss of trust,
loss of trust in the government, loss of trust in the media,
loss of trust in this space, in the coaching space,
because the programs promised something and they didn't deliver, et cetera, et cetera.
OK, so where we are now in twenty twenty four,
I believe there's a new quickening that, OK, deal with the loss of trust.
But what am I going to do? Where am I going to go?
But the marketplace is is demanding very specific.
It's demanding very specific results.
If I buy from you, how long is it going to take?
What's going to be the result? What's going to be the cost?
So it's at a place where it's very specific.
It's not so I just want to grow.
I just want to be better.
You know, some people still have that, but it's less and less.
It's much more tangible.
Tell me the exact results.
How long will it take me to get ROI?
You know, blah, blah, blah. Right.
OK, so your programs need to be very specific with loss of trust.
You've got to spend more time.
You've got to have consistency.
You've got to have congruency.
You've got to be.
showing up over time.
So knowing that, you need to reverse engineer.
So if you want to take advantage
of September buying opportunity,
people buying your program,
you've got to build a ramp from now,
June, July, August,
you've got to have a ramp that is taking people there.
Okay, so that they have time
to consistently congruently hear from you.
It's taking more, what else has changed?
We've got AI, we've got bombardment
of messaging and marketing,
another way that we've lost trust.
We don't even know if the things we're seeing
are really that person.
You know, we've got all that going on, right?
And so this is a season now, in my opinion,
of showing up every single day,
every single day, every single day, okay?
And having a ramp.
So for example, if there was a six week ramp
and to a conversion event,
so let's go that, okay, let's start with the end in mind.
The end is I want to have X number
of high ticket clients in my group,
in my coaching program, in my founders group circle,
like I want to have.
So September when they're really buying,
I am very committed to having 10, 20, 50,
whatever your number is in that program,
one-on-one coaching group, whatever, okay?
So that's the end right there for September.
They've paid, they've joined, that's where you are.
So to get there, there's things that have to be in place.
Okay?
You have to have leads.
So if you haven't built up leads,
you're not talking to enough people,
the odds are really against you these days.
You have to have a successful either sales conversation,
if you're doing it via a telephone call, a Zoom call.
So successful sales conversation
or a successful conversion event
or the combination of both, okay?
So to get those conversions to those high ticket clients,
there has to be plenty of leads,
which means you have to have a lead generation system,
plenty of leads, successful sales conversation,
you know how to have a heart centered.
So if you haven't listened to the audio by that name,
the training by that name, successful sales conversation,
it's in the Prosper Leader Membership.
There's a three-hour class plus a two-hour encore time
to go back over that.
You have to have a follow-up system
because the chances they're not gonna buy
the first time they hear from you
because now what's changed with the trust, with the noise,
is that it's taking longer for buyers to convert.
I used to always, all day long,
be able to do a one-day masterclass,
a one-hour, two-hour, three-hour masterclass,
and everybody converts.
Not like that so much anymore.
What it takes to have them get there
and then how long before they convert.
So now it's typically, if it's a high ticket item,
it requires both a conversion event
where they're getting genuine content,
they're getting genuine results, they're experiencing you,
and it's over a period of days to build trust.
And that drives to the call where you can make the sale.
So if you were gonna back up, let's say a six-week runway,
you would start with two weeks.
Let's say that we're using one of the ways
that I teach to do this, which is the miracle hour
or I've started calling it the wonder hour,
because I think that's really powerful.
I wonder who God's gonna connect me with,
I wonder what God's gonna do, I wonder.
So I love it, it's like God shows wonder.
So I'm changing from miracle hour to wonder hour, okay?
So we go from our golden hour,
spending time with God every single day,
because we have to have the energy,
we have to be filled with the power of God,
we have to be filled with the confidence of God,
we have to be filled with the faith of God,
we've got to be filled with the power of God,
we've got to be speaking the words of God,
we've got to be being led by the spirit, right?
So that hour is absolutely crucial,
that you're meditating, you're in the word, et cetera.
And then when you're full, out of the heart, right?
Flow, rivers of living water,
out of the heart flow issues of life.
So out of that fullness, we overflow into,
if we're using two-weeks,
social media as a lead generation, which is fabulous.
we're using two-weeks, three-weeks, four-weeks,
I, for one, am loving, loving, loving LinkedIn.
I mean, it's just prime property.
It's just amazing what's possible there.
So you are posting every day in the wonder hour.
You are adding new people every day in the wonder hour.
You are engaging every day in the wonder hour.
You're leaving likes, you're leaving comments.
You're giving that which you desire to have.
Right.
So if I was going to do a six week runway,
which I've done several times recently, you've seen it modeled.
I would do a couple weeks of just getting the concept out where I'm like,
whatever it is that your concept in your in your thing that you're selling,
whatever the foundation, the principle, the marketing, the messaging,
whatever it is, I would start adding value for two weeks
with no call to action, no call to action, OK, just adding value,
building relationships, then I would have two weeks with an opt in.
On the topic, all of this is congruent with what you're offering in September.
So it's a it's a micro version.
It's a taste of what you're offering in September as an opt in.
What's an opt in?
It could be a series of very short videos.
It could be a checklist.
It could be an e-book.
It's something that will give them results
that will let them taste you that's valuable.
They can't just go Google it.
It's something very valuable.
OK, and that they get in exchange for email address.
So now you've grown your email list for a couple of weeks so that now the next two
weeks, of course, you're marketing with the cord of three strands.
You're marketing on social media,
you're marketing by phone and text and you're marketing by email.
OK, so you've grown your email list.
So now the last two weeks is straight call to action to the event.
So all your posts and remember, the posts can be how to that they're
learning something that they can apply right away to get the results that they
want can be inspiration.
You're sharing your story.
You're sharing a testimony.
You're sharing a biblical story.
You're sharing some kind of inspiration around the subject.
Right.
And then some can just be a straight call to action.
Here's what it is. September 15th.
I'm doing this launch. Here's what you're going to get.
Here's how you sign up. Just straight.
OK,
direct. Remember, at any given moment,
only five to 10 percent of people are seeing your posts.
So the way that the algorithms and everything, you've got to be showing up all
the time, all the time, all the time showing up.
OK, so that's just talking about posting.
But what I'm showing you is the concept of this ramp.
OK, and so you're promoting this conversion event.
Now you're showing up for this conversion
event, three days, five days, seven days, nine days, whatever you're doing.
You're showing up every day, nine o'clock or noon or six or whatever you're doing
every single day and you're adding value like they are experiencing,
they're tasting, they're getting results and the call to action is to get on a call
with you so when they get on a call with you and you're able to listen to what
their goals are and you're able to see what's keeping them locked and you're
able to say, here's what I recommend and you can recommend your offering.
They're ready. They've spent a six week ramp with you.
They just spent an intense launch with you now on the call.
They're they're ready.
They're ready.
And if they're not, you have a follow up system in place.
Again, I did the calls on it's in the Prosper Leader membership.
The fortune is in the follow up.
There's a couple hour masterclass plus the Q&A afterwards.
So that being said, you've got to be clear
on your message.
For these months, what is your message?
What what are you what are you flying the flag about?
What are you telling them that they can do, be, have?
And what are you offering that's different?
What is your message that you're going to you're going to stick with all the way?
So if you notice, I'm consistently I'm
talking to high level coaches, executives, you know, achievers.
Right.
And and as I'm talking to them,
they've experienced these things that I've told you they've experienced.
Right. And what are they feeling?
They've been striving and they're tired.
They're they're they're burned out.
They're losing hope.
They write you.
And so I've been talking about total soul prosperity.
I've been talking about.
how you can build a faith.
My message is you can build a faith integrated.
You can partner with God.
You can experience miracles in the marketplace.
You can experience a faith, power-filled, prosperous
business in this season.
So it's a combination of the inspiration and the faith
and the calling them out into their highest version
of themselves with very practical,
like I'm giving you right now.
What do we need to do in this season?
What's different?
How do we need to be showing up?
So you've got to be very clear on your message, number one.
You've got to be clear on your method, number two.
I gave you one method.
There's so many methods we could talk about, using groups,
using law.
I mean, there's a lot of methods that you could be using.
So you've got to know your message
and what's going to be your method.
My method is the one I just shared with you.
And then you've got to set.
And this is what I really want to talk about.
Then I'm going to open up for you guys
to really digest in your business where you're at.
We've got a ceiling, which is a vision that we have,
where we're going.
Many people talk about the ceiling, the vision.
I want to talk about your floor.
I want to talk about your standards,
your minimum daily standards.
Where are you letting yourself off the hook?
Where are you not showing up?
Where are you not allowing God to use
your gifts in the fullest sense?
So you're spending a lot of time getting ready to get ready.
You're spending a lot of time prepping.
You're spending a lot of time on whatever.
There's a lot of time sucks.
Scrolling on your phone, social media can be a time suck.
Netflix can be a time suck.
There's a lot of things.
Email can be a time suck.
And then there's time extenders.
There's time sucks and there are time extenders.
So AI can be a time extender.
So we're maximizing this season.
We're getting rid of the time sucks,
and we're using the time extenders.
So for example, I like following reports,
what's happening in business.
And there was like a, I don't know,
15-page thing that came out of Harvard
and where people's head is right now in business.
And it just is very, very heady.
I took, I copy and pasted it all into AI and said,
summarize this and give me actionable items.
And so in two minutes, well, it would
have taken me an hour with highlighter and underline.
I got the gist of it, and I could run with it.
If I wanted to go back and go deeper, I could.
So that's what I mean by time extender.
We live in a time right now that there's time extenders.
Same thing, editing.
I can throw up into chat GPT.
I can throw up a story and a call to action
and who I'm talking to and what's the main point
and have it do all the editing and get me
this beautiful post.
So those are time extenders.
So we live in, I think, one of the most glorious times
in history.
So we've got our message.
We've got our method.
And then the floor is the standard.
I have a standard.
Five, six days a week, I will post every single day.
It's a standard, not optional.
I have a standard for the number of Connect calls
that I'll do every week, the number of sales calls
that I'll do every week, the number of offers
that I'll make.
So do you have metrics?
Do you have standards?
And Emily, I love, I mean, you teach this.
Your whole program is around helping people achieve
their 30-, 60-, 90-day goals.
And so you really understand this.
I'm assuming Emily's still here.
Yes, I'm here.
OK, perfect.
So you really understand this.
But I want to bring this up for you and for your clients.
I'm going to show you something.
I'm going to share the screen.
And I'm going to show you something
that you have that you can build in Coach Accountable.
You have Coach Accountable is where you
can have your client management.
You can do all of your calls, all of your links,
all of your sales, all of your reports.
supporting, delivering courses, creating groups, all of that is here.
Another thing that maybe you're not thinking to use it.
You have a tester account in there.
And I committed today, I'm like, you know what, I need to do this.
I do it on my calendar, but I want to see it like this.
You have something called metrics.
You can go into metrics and you can create a measurement.
It can be where you're just tracking it
in simple numbers, or it can be where it's cumulative,
that you're trying to achieve a goal.
And so I believe that you inspect what you expect in your team and in yourself.
So, for example, a measurement can be the number of connect calls.
Here's another big one.
Sales calls.
OK, or offers.
So you may do connect call sales calls and offers, like how many offers did I make?
I'm going to I'm going to call it here just offers for right now.
And so that's going to be just a straight number.
You could do this in time.
You can do this in dollars.
You can do this.
These metrics can be in whatever unit you want.
So I'm going to measure.
And now I'm going to do it because we're in the middle of the month.
You could either do this straight through
till September if you want to make it longer, or if you want to do it each month
and take a look at what you're doing, then maybe we'll do let's say we do two
weeks just to finish or until June 30th, let's say.
OK, and then how often this is something we're going to do every day.
So we're going to set up that metric.
And then is there a target that you want to aim for?
So.
If I want to hold myself accountable,
that no less than whatever number of offers that you want to hold,
you've got to remember, if you want sales, you have to be making offers.
If you're not making offers, you're not having sales.
You're in La La Land.
And an offer is not an invitation.
An invitation is, hey, let's jump on a call.
Hey, join my lawn.
That's that's an invitation.
It's not an offer.
An offer is here's what I recommend.
I've got this program.
It's this much.
Would you like to do, you know, installment plan or single pay?
Do you want to do a one day or do you want to do 90 days?
You want to do 90 days. You want to do one year.
That's an offer that they have the chance to say yes or no.
OK, so
I would say at minimum two offers a day.
But if some of you are just getting started, you're not even making it for you.
It might be, you know, five offers a week, let's say.
So let's just say I'm starting at zero.
And let's say for me, no less than five offers a week.
So that would be ten in two weeks.
So that if I had if I had a 20, 20 percent conversion rate, I'm going to get two sales.
But a 10 percent conversion rate, I'm going to get one sale.
So so you got to start with the offer.
So let's say I'm going to make ten offers from now till the end of the month.
This is called having a standard.
This is called holding yourself accountable.
Now you get to set up reminders.
So I like my reminders first thing in the morning.
So let's do seven a.m.
Let's do seven a.m.
And my email is too cluttered.
Why don't I think I want to be texted with this?
I'm going to treat this serious.
I'm going to hold myself to a standard and OK.
And so now I go forward and it is ready for me to go.
It's going to show you what it can look like.
And each day you are going to enter in
the metric and you'll see where you are at two weeks.
OK, so this is called.
Like being honest with yourself,
too many people tell me they're in business and I say, how many offers did you make
today? None.
Well, how about this week? None.
How about this month?
I think I made two.
OK, I mean, this is the reality when I talk to people, I ask hard questions
and we have got to be honest with ourself.
God has given you a vision.
God has given you financial goals that you're called to carry out,
impact goals that you're called to carry out.
and you're not going to get it shuffling papers.
You're not going to get it getting ready to get ready.
Keep procrastinating.
I've got to add this.
I've got to create this.
I'm just waiting on this.
No, are you talking to people
and are you making offers or not?
And then you go, well, if it's not till September,
why would I make offers right now?
Oh, a hundred percent.
You can have limited time offers
that if they are joining before then, they're saving.
You can have bonus offers that if they're joining now,
they know it doesn't start until September.
If you want to wait till September to start it,
you might have a build offer
that I'm going to add accountability calls
until we start in September.
You're going to purchase now.
I'm going to give you two bonus
or three bonus half hour accountability calls
to get you ready where you want to be in September.
Whatever, you see how you can,
like, let's create the offer.
Let's get to sale now, okay?
So using, so having your message,
having your method, having your metrics,
which is your standards,
so that then we can look at how can we multiply?
How can we multiply, okay?
But if you have, you know,
multiplication zero times zero is zero.
Zero times zero offers is still zero.
Zero times zero calls is still zero, right?
So you can't multiply zero.
You can only multiply that if I did one call,
at least you did something.
If I did one call and I want to multiply it times five,
I can next month do five calls.
Now we can do multiplication, but zero times zero is zero.
All right, I hope this helps you
because I have such a heart about you taking your gifts
and showing up in this season.
I believe God needs us shining like lights.
And you can't do that if you're not in someone's life.
You can't do that if you're not making money.
You can't do that if you're not showing up,
if you're not making an impact, right?
So I'm going to stop the recording
and just go into conversation with you.
And I pray that this has really helped you.
You know, I want to bring a conclusion to this
from the standpoint of having standards.
We've been, the Bible says we've all been given gifts.
And I believe those gifts,
the Bible says they're meant to serve one another in love.
We've got a vision.
You've got a vision.
You've been called to do something.
You've seen it.
You've felt it in your heart.
You've got a financial vision
and things you want to do for your children,
for your family, for your retirement, for yourself,
and things you want to do
for the causes you really believe in.
And that takes money.
You have a vision for impact that you're called to make.
And that takes consistency, congruency,
a willingness to show up,
a willingness to allow God to speak through you.
And here's the thing.
Our mind plays tricks on us.
It makes you think that you're doing all you can do.
And it comes up with great excuses.
Any of you, does your brain come up with like excuses
and you feel like you're busy?
And so what I taught today about having a message,
having a method, having metrics
is a way of like holding yourself accountable.
And another thing you can do
is just ask yourself the question,
am I playing at a level 10?
Like the gifts that God has given me,
what he's called me to do,
the leadership I'm called to step into,
the impact I'm called to step into,
am I playing at a level 10?
And I know for myself,
I'm guessing for you, the answer is no.
And so what level are you playing at?
Is it a five?
Is it a four?
Is it a 4.7?
Is it a six?
Whatever it is, we can go higher.
And so we say, Holy Spirit, I am the temple.
I am the container of you.
I read a biblical dissertation on Gideon
when the Holy Spirit came on Gideon.
And it actually says the Holy Spirit put Gideon
on like a glove.
The Holy Spirit put Gideon on,
like we are like a glove over the Holy Spirit.
Imagine that if we really live that way
and we say, Holy Spirit,
write through me, speak through me, talk through me,
coach through me.
And we keep up leveling.
We keep going at another level.
Now, to do that, if you've read 10x is easier than 2x,
you understand this concept.
If you haven't read it, that's your reading assignment.
10x is easier than 2x.
You know that it talks about the 80-20 rule.
And that if we wanted 2x, which is what most people do,
which is just strive harder, push harder,
well, we could keep 80% of the stuff the same
and we only need to change 20%.
But if you're going to 10x, it's about doing less.
It's about the 80% that I have to let go of.
So what do I need to let go of to play at a level 10?
That's my question for you today.
Blessings to each one of you.
I'll see you next week.