Well, if you want to jump in, we'll just go for it.
All right.
Awesome.
Hi, everybody.
Welcome to our first training in Q&A session.
Super excited to have you here.
This is kind of our first run, so we'll be learning right alongside you.
So today, real quick, we are going to be going through, you know, basically how to get the
most value out of your app.
We're going to talk about tracking and increasing engagement in your app, and then, well, what's
new at Tribe Social, and then we'll do our Q&A session at the very end.
So if you have any questions, feel free to save them for the very end.
You can also send them in the chat.
While Bruce is talking, me and Macy will be able to respond to you in the chat.
So without further ado, I'll hand it over to Bruce, who's going to kick us off.
Awesome.
That sounds great.
So, yeah, guys, we're super excited.
I've actually been waiting about a year to do this call.
We thought of doing it last year, and we just had too many things going on.
So now we've kind of got enough people on our team where we feel like we can support
this and do this well.
So we have all of you guys, which are trained, you guys are, you know, launching your community,
you've been running your community using Tribe Social, and we're all kind of having
sort of the same questions happening, you know, for different groups.
So we thought this would be a great place to just pull some of the training and some
resources and some discussion on how to get the most value out of Tribe, and also just
how to grow your community, how to add more value, like different things you can do to
increase engagement.
So a lot of cool topics we can cover, and we're going to try to add some valuable training
on the front half of this so that you can always reference it, or if you missed the
recording, you can come back, watch that training.
It'll be less than 20, 30 minutes, and then we're going to leave the end for Q&A.
So if you've got questions or problems you're running into, feedback, anything like that
at the end of the session, you can just jump in, and we'll just, you know, we can pull
up the screen, we can look at your app, we can see what you're doing.
You know, this is a time to really, like, not just talk like hypotheticals, but kind
of get in and look at tactics, how can we fix this?
And then go from there.
So we're going to attempt to do this every other week.
We may switch it to weekly, we may switch it to monthly.
We'll just see kind of how the, you know, the attendance is, and we'll go from there.
So I'll go ahead and share my screen real quick here.
Here we go.
I'll jump into a quick slides.
Is that screen, the slides?
Yes?
Cool.
All right.
So this, first off, yeah, like Abby said, welcome.
This is something that we're going to be continuing to build.
We wanted to make sure that we've been very intentional with what we've called this group.
So we're calling this the app, the Tribe Social App Owners Group.
And what we want to do is actually define this, that you guys are owners of an app,
right?
And we've defined an app owner as anyone that actually owns their technology, and they can
control their entire tech stack and application.
So you guys are actually fully in control of your app.
We have a lot of features and new things that we can add to the app to give you more tools.
But really, you guys are in the driver's seat, running this app day to day, week to week.
And so we want to give you all of the training and tools that we have to make you guys as
successful as possible.
And so now you can just know that you and Elon Musk both own your own social apps, right?
So Elon just bought Twitter last year, and now you guys also have an app.
So you're kind of thinking the same way, like as an owner and not just as like someone who's
renting a platform, okay?
So a quick summary, like Abby said, it's going to be tools and training for app owners.
We're going to do live Q&A each call.
You're also going to get access to me and our team between calls.
So we'll have, we're actually going to use our own Tribe Social App.
It's like a Tribe Social App inside of Trope's Tribe Social App.
So we'll have that where you guys can post questions, comments, we can have discussion
between calls there.
And then also we'll give you guys the behind the scenes on what are some of the current
features and what are some of the future things that we're working on.
So you guys get to hear it first here.
So we'll always use this channel to announce things so you guys know exactly what's changing
in the app and anything new.
So we're going to do some of that at the end.
We have a lot to let you guys know about as far as what's happening in the next couple
months here.
So and of course the last thing five is just to help you guys connect with each other.
Sometimes just facilitating a discussion, having everybody in the room is valuable in
itself because you just have a.
a ton of people that are in different stages.
Some have figured this thing out
and others have figured that other thing out.
And if we kind of collaborate and help each other,
there's a lot of value and knowledge that's sitting
in the team in this, like all these app owners on this call.
So definitely leverage each other in that.
And so I know some of you guys are maybe seeing each other
for the first time, but don't worry,
we're all gonna get to know each other,
get to know each other's communities as we jump in.
So the one thing we're gonna talk about today
is like how you can make your app more valuable
as an app owner.
So the more valuable your app is,
the more people are gonna use it,
the more value your community has.
People will tell their friends about it.
They can refer more members into your communities.
So making your app extremely valuable is really important.
And there's a couple of ways that you can do that.
You guys know that when you're running a coaching program,
like people are gonna get out of it,
like what they put into it.
And every time we've done been part of any coaching program,
the ones where we're like,
oh, that was kind of a waste of time.
Like we just didn't put the time in,
like we didn't put the energy in,
we didn't watch the videos,
we didn't join the live Zoom calls.
So when you guys launch these programs
and these memberships,
you know that if people don't engage,
like it's not gonna be valuable at all to them.
So especially in those first kind of 30 days
when you've launched it, getting people in,
getting them regularly using the app, the dashboard,
being a part of Zoom calls,
and just regularly engaging in some way
with your community,
that is extremely powerful to help them,
you know, stay in that flow
and stay kind of connected to your community.
I love this quote from James Clear.
If you guys haven't read Atomic Habits,
should all read Atomic Habits,
very helpful for your community,
but also just for your own personal life.
Lindsay and I read this a year ago
and we actually implemented a lot of things
in our own family to incorporate some of these good habits.
But James says,
your habits shape your identity
and your identity shapes your habits.
So true behavior change comes when your identity changes.
So people have joined your community,
their, whatever their status is,
they're looking, they're kind of here
and they're trying to get there.
They're trying to get to that next thing.
And in order for that to change,
they have to change their identity.
Like if they're gonna start,
if they're taking the options trading group from 100X,
they are now gonna be an options trader.
Like they have a new identity as an options trader.
If they're jumping into real estate with Keyspire,
they're having a new identity of like,
okay, I'm gonna be an expert in this area of real estate.
And so that's an identity change.
And once their identity changes
and everything sort of follows like,
oh, well, if I'm this type of,
if I have this identity,
then these are the things that I have to do every week.
This is what I do every day to make that identity happen.
So this is where we are taking the apps that you guys have
and turning it into a powerful, powerful tool
to help shape these habits,
either through the app, through Tribe,
or just how you guys are communicating to your,
by email, by text,
how you're pulling people into Zoom calls.
All of that helps to give them this identity.
So I would challenge you guys,
if you haven't thought through your identity
of who this is, like we spent,
we're very intentional when we made this group
to call you guys app owners,
because that's your new identity.
Like you guys are now app owners.
You're not just app renters or app users.
On Facebook, you were an app user.
If you're on Kajabi, you're an app renter.
Now, Tribe, you're an app owner.
Okay, it's very different.
And owners think about things different
than if you're just renting or using something for free.
Cool.
So I wanna talk a little more about habits
and how this works.
If you guys have, like I said,
read Atomic Habits, it's gonna be a good refresher.
But James talks about how you've got this kind of,
these four stages of a habit.
You have the cue, you have this craving,
the response and the reward.
So a great example here is if your phone buzzes,
there's a cue, oh, I got a new text message.
The craving is like, ah, I wonder what it says.
Like, I need to jump in and figure out what that says.
Then the response is that you're like,
oh, I pick up my phone and I read the text.
And then you feel this feeling of satisfaction,
like, oh, it's good that I heard from my sister
that you just had a baby.
Great, there's like this reward.
So then you put your phone down.
And the next time your phone buzzes,
you pick it, it's just like the same thing.
And it's a very repetitive cycle.
It goes from cue, craving, response, reward,
and then it picks right back up into cue.
So this is just how, there's a lot more detail in this,
like I'm not gonna go into in the book,
but you can definitely pick it up and read it.
And I think it's one of the most powerful things
when you're creating,
trying to help people with their identity
to help give them really good habits.
So if you think about it,
like there's sort of the cue, craving, response, reward.
The cues, you're just making it really obvious.
It has to kind of like be an email, a push notification,
something that.
triggers like, oh, I need to be doing this.
Or it could be even a time of day,
like, you know, we have some things
that you're maybe gonna do in the morning.
Maybe there's something like
when you first get into the office,
like you have this certain thing, it's this cue.
Like I walk into my office in the beginning of the day
and I do this first thing.
So then there's a craving,
like I wanna actually make it attractive.
Like, oh, I see that thing
and I want to like take action on it, right?
So there needs to be attractive.
And of course it's easy for the response.
They need to be able to like,
oh, I know if I need to be, you know,
jumping into this, doing my homework or doing this lesson
because I just walked to my office, this is my like cue.
I have to go to the dashboard or get, you know,
to the app or whatever to go watch this content.
And then have some sort of payoff
where they can even just mark something completed
or they post something in the community
and they feel that sense of accomplishment
and they cross it off their list
and then they go on with their day.
Okay, so there can be,
we're gonna get a lot of these different examples here.
And I'd also love to hear from all of you guys
on some feedback.
So if this is helpful, like in the chat,
just drop like habits in the chat there
just to see if you guys are like,
if this is resonating,
like would you like some good habits for your community
to have your members building these good habits, right?
There we go.
If you guys want,
I'm gonna drop just a quick blog post here.
So we're gonna try to like overwhelm you guys
with resources.
It's a great little blog post
that kind of explains all of this a lot slower
and in more detail.
If you're interested,
you don't have to go read the entire book,
but this is a great post.
I'm gonna highlight the options trading.
I use there as an example,
but they've been doing a great job of this.
And they have something
where there is actual trades happening very regularly.
So they'll have a push notification goes out.
It pulls people in,
like basically gives them the queue.
They jump back with one tap,
they can jump back into the community.
They now see like, okay,
this one stock is going up or down or whatever.
And they're giving kind of live trade alerts through this.
And then you've got this reward
where you see this Phoebe here,
made $900 in three days.
So she's like super excited.
So that's, and then a bunch of people like liked it.
So they kind of like confirmed that in the community.
So they've been doing a great job of this.
They've been doing this for,
I think over a year.
I would say because of the nature
of the content they're sharing,
it is an extremely active group.
And so because they just constantly pulling people in,
they're trying to help people shift their identity
from just being a mom or a dad or a business owner
to now like, hey, I'm actually an options trader as well.
Like I do options trading and I do it well.
And these are the tools that I use to make it happen.
So that's just a little on habits.
And so we're gonna talk like
in the context of an app,
what do habits look like?
How do we pull people in?
I'm gonna try to give you guys some examples
on some things that you guys can do,
habits for your own team to help increase
like how you guys operate and how you track engagement
and how you are growing as a team.
But also I wanna give you some strategies
on how I think you guys could help increase engagement
and help build these habits in your own app, okay?
So this was just kind of some general things
on how to track and increase engagement.
And so when you're an app owner,
and this is true of any,
if you look at any software company out there,
any platform, make it, call it Uber Eats,
whatever, pick a platform.
They are tracking things like daily, weekly,
monthly active users,
because they're trying to see like how many people
are regularly coming back to this app
that are using it every single day.
I really like weekly active users
for the space that we're in here
with like courses and content.
A week tends to be like a really good cadence
for this to not get distracted.
You can kind of see what happened last week.
You can make a few changes this week
and see what happens next week with these results.
It's not so far in the future.
Like if you're looking at monthly active,
it's sometimes a little hard to like comprehend
what a month worth of engagement looks like.
Weekly has been really great.
And I'm gonna show you guys some cool charts
that you can use to track this.
And the other thing is just tracking like feature usage.
Like, okay, so there's some people like coming to the app,
what are they actually doing in the app?
What features are they leveraging in the app?
So we'll dive into that.
So when we're looking at as like developers
and as a team managing this product,
we have a chart like this.
So this is actually a live screenshot from this morning
of all of our tribe apps together.
So we can see how many total active users
there were last week across all of your apps.
And so we can see there was 4,207 people
that showed up across a bunch of different apps.
We can see which features are being used,
are people going live?
how many posts happened, how many comments happened,
and did we increase the number of groups
that we have across all of our clients?
So this is something that we're using as a team,
and you can see there's actually a new record for us.
But if we hadn't measured this, if we hadn't looked at it,
we would have just gone on this week
like nothing had changed.
And yet we created a really cool moment in our team
when we could see, hey, we actually broke a new record.
Like one, we passed 4,000 weekly active users,
which we've never done before so far this year.
So we could have that as a win.
But that kind of like,
this is something that we do like every Monday.
So that's kind of our cue.
We jump in, we look at this chart as a team,
and we all kind of weigh in and give feedback.
And so that's a way that we help like
have the sense of accomplishment for what we did last week.
So that's something you guys can be doing as a team as well.
I'm gonna show you some tools
of how you can track numbers like this for your communities.
And then we also track things, like I said,
like total posts, comments, live.
So you can see like week over week,
how are those things going up or down?
And so when we add a new feature,
like if you guys see a new feature from us
where we're improving courses
or we're adding some new push notification functionality
or go live functionality,
you guys can look at these metrics
and that's just like we are and look at it as an owner.
Like, okay, here's what's going on the app.
The go live feature is maybe a little hidden or buried.
Maybe we move it to a different place
and it's easier to get to.
Now all of a sudden, like more people are going live.
Why do we want people to go live?
Well, because we know that people going live
like helps other people connect
and like hear that person's story.
And when you're on video talking to someone
that's so much more impactful than just seeing a text post
or an image pop up in your feed.
So these are all good things to kind of look
for like a healthy community.
Like we know that these touch points are really meaningful.
And there's probably like a hundred other metrics, right?
That you could potentially track.
These are the ones we're tracking
and we would encourage you guys to track
as far as like the engagement
and the value of how your app's being used.
So I'll jump in a little quick here to just talk about
some ways to increase engagement.
So first thing I mentioned, just having those weekly stats.
I just, I'll highlight last year single
had a crazy week last week.
They basically, I think they've been in phases of launching
and last week they had like over a thousand
active users jump in.
And it's not just like people signed in and left, right?
Cause this is, we want to look at this data
in kind of three-dimensional 3D.
So we can see like they actually,
there's 506 comments that happened.
There was 205 posts happened.
And so that's meaningful
cause it's not just like they showed up and left
like after five minutes, right?
They're actually doing something in the app.
So with just this quick screen, this screenshot
we can kind of get an idea of like,
did we go up or down last week?
Like, how did we, how are we doing?
You guys have heard like, whatever you measure grows.
So as soon as you start looking at this every Monday
or sharing, dropping it in your team Slack account
every Monday, looking at those results,
it helps to like, just pause for a few minutes
and just look at the results from last week
and then kind of make some decisions based on that.
So a couple of things, obviously we can jump into
those things like push, you can send push notifications
of course, to pull people back into the app.
You could, that's the one thing you guys
I think are doing that pretty well.
My only thing is like use, you know, relevant timing
like Monday motivation or whatever,
to like drop a little nugget or something
that happens on Monday at 9 a.m.
where it just pops up and it's like, you know
whatever your community is, it's just like
some sort of encouragement for that week or whatever
to tap on it and it pulls them back into the app.
So you can just kind of make up like ritual things
that happen throughout the week.
I think my slides got a little messed up
so don't worry too much what's on here.
I'll jump off of it for a second.
So we could of course host live Q and A sessions is great.
I know that Jackie at last year's single
they're doing this as well, you know
doing like an ask Jackie session.
So, and a lot of people, if you pick a time
where you feel like people are maybe behind
or they're just a lot of questions on a particular subject
then this is a great thing.
You can have it just 60 minutes.
We sometimes would do like a tech Q and A
people like needing some tech support.
You can have different topics, Q and A.
I know this, having like the last thing
you guys probably want is another regular weekly thing
on your calendar, but figure out with coaches
and whoever's on the team that has availability.
It doesn't necessarily have to be the main coach
that's in your community.
It could be someone who's just knowledgeable
in that one area.
So it doesn't have to default to that one person.
So, that's great. The other thing that this helps with is just helps get people unstuck. Sometimes people get stuck in certain things they get lost in the curriculum, they don't know what the next step is.
And then they sort of like make excuses like, well, this is hard. The content isn't well organized, this is the problem, and then they kind of like put their hands up like, well, that didn't work.
That solution I paid for, the membership, the thing I bought, the course, like didn't work. So, we want to like help remove those objections from people as they're jumping in.
So, the other thing is, you can even add some good habit building training into your curriculum. So, when people first jump into the course, when they first jump into your program,
maybe one of those like onboarding welcome orientation modules is like, hey, you're going to need to like change some habits. You're going to have to stop doing some bad habits and start doing some good habits.
Here's some ways to do that to help shift your identity from being this to being that.
So, just being, just helping even your own members kind of build those habits is a great way to help just increase engagement and kind of train them the way that you know of how it would be successful to work with you.
Just finding little ways to add rewards. Number four is like introducing rewards wherever you can.
It's very easy to look up in the analytics and stats and stuff and see like, oh, like these five people have completed the course.
So, make a post in the feed. It's like, hey, really well done to like Abby, Macy, and Cheryl, and David, who all finished the course last week.
Let's all give them like, you know, some love, show them some love in the comments here. And all of a sudden, like all these people like, you know, it just kind of spurs like, oh, yeah, great job.
Like, and then, of course, people are thinking, wait, like, I haven't finished the course. Like, I need to finish. I want to be on that list. Like, I want to get some recognition.
So, those are just really simple ways. Rewards can be as simple as just acknowledging people.
It could even be something when you send your weekly newsletter out, you like highlight some wins from people like, oh, we're part of a group called SAS Academy.
They drop in their weekly Monday email like, so cool to see that, you know, Bruce did this last week and their team had this win and so cool to see this thing happen.
And most of it is just like a screenshot of they're using Facebook. So, like their Facebook group post.
It could just be a screenshot of some win that someone had and just like, just share that. It kind of puts it in front of people.
So, just a great way to kind of like, people see like, oh, they're going to post this when they finish or they're going to maybe mention me. It kind of pulls them back in the app to want to check.
Something as well, just posting engaging content. So, if you have something on Monday or potentially some day of the week, early in the week tends to be much better for this type of stuff.
But post something that actually like provokes a thought or a question.
Dan Martell does this in one of our coaching groups as well where every Monday, he has like a Monday motivation. He goes live for 10 minutes, and he says his only, you know,
cost for attending this free content is that you drop in the comments like what your takeaways were for this week.
And so, just little things like that where you're constantly encouraging people like, hey, put this in the comments.
Hey, you know, whatever. Getting that engagement where they're engaging, but they're also taking time to write back a response.
It's been very awesome. So, I'm going to pause there for a second. Maybe take a couple questions or comments.
I'd love to also hear from you guys. We have a lot of coaches on here. I see a lot more have jumped on since I started speaking.
So, I see Matt's there, David, Cheryl. This is great. Awesome. Great to have you guys.
Anne McDonald, one of our favorites, and Dia. So, yeah, anything that you guys have found that's been working well, questions, things that, you know, comments, I'd love to hear just some of the group discussion on it.
What's up, David?
I'll go. I think, I hope I didn't step anybody's toes there.
You know, we've been really trying to onboard a lot of our community. So, that's what we're doing. We did come up with a sort of five minute start group.
And so, we're intending to try to onboard individuals. We sell a coursing program, but we also have a live launches that we do. So, we run traffic. So, we're trying to bring, trying to create accounts as early as possible.
So, even at the free stage before they become purchasers.
So, that's something that we thought of. I don't necessarily know any feedback as far as, like, whether that's better or not, but at the same time, we're trying to do.
that to create sort of a front porch experience.
And so again, not really sure if that's gonna be helpful
down the road, but in doing so,
we want to lead them through like turning on
and off a group for them.
So we want to have them progressively
when they're purchasing, coming into a quick orientation.
So we call it the five minute start
so that it's literally just five minutes.
Like if they just do this and really click through this,
it's a great orientation.
We're able to sign some documentation, get them going
and get all those things done really quickly
and create that urgency so that we can get them
to their material.
Because if I have an automation that will turn
on the content immediately following the completion
of the five minute start, that gets my checklist done
for like a newcomer.
And again, I don't want it to be a bottleneck
because I want people just to go right to it.
So that'll be helpful for...
Thank you, Bruce, for sharing the habits things
because that will be sort of a way that I'll try to think
through that process, creating the habit
of first time buyer coming on five minute orientation,
five minute start, whatever you want to call it.
And then have access to the content
that they've just purchased.
Yeah, that's great.
Super cool, yeah.
Just giving people like exactly what they need
at the beginning.
And that is something to experiment with
because like you said, it could be too much.
Like if you did these 10 things,
like then you'll be really successful,
but then people don't, it's like feels overwhelming.
So I love that five minute start.
I think breaking things down into small pieces.
Obviously, we're in a just a culture right now
where everything is instant.
It's TikTok size, but nuggets of info.
So getting people to stop and watch
like a hour long session is a lot.
But, and that's why I don't think like courses
and any of that is really the way
that people are gonna have this change.
This is why we're doing this combination.
I think courses are important,
but I think doing it in community,
doing it as kind of like, hey, we have a movement of people
that are doing this thing together.
That pulls people, that's where I've seen
the most life change happens.
And courses, of course, are part of that,
fees are part of that, all these different tools,
but it's really like creating this like environment
of like, hey, we're doing this together
and we're encouraging each other.
And that's really what like community is all about.
So, awesome.
Any other comments?
Take one more and then we're gonna jump
into some of the new features
that were new things for you guys.
Anyone else?
You can always put up your hand
or use your emoji or whatever.
We'll try to get your attention.
Sweet.
All right.
So, cool.
So this is probably something
most of you guys are super interested
to see what we're working on.
The first thing, of course, welcome.
You are part of the new Tribe Social owners group.
We just launched that this week.
We are going to be using Tribe Social
for our Tribe Social app owners group.
So we're gonna use our own tools and set this up.
I've done a lot of coaching and training
in other communities.
And we used to use Tribe two years ago
and we've put that community on pause.
So I'm actually super excited to be back in.
And our team is also being forced to use the app
the way that you guys are being forced to use the app.
And I can just tell you the number of bugs
that we fixed in the last week will surprise you
because we've been using it ourselves.
And we're like, why is this over here?
Why is that button doesn't work?
And so it's gonna get much better, much faster with that.
So we will have an app and a few other things.
It's gotta get approved and some updates
are coming out in the next 2.18 version.
So I already saw some people in the comments like,
oh my gosh, where's that report?
That's one of the new things.
You guys will start next Monday.
You'll start to get a weekly email
that has all of those stats in there for your group.
We have it reported.
You'll get a screenshot.
We'll send it to everybody that's in your community,
who's an admin in your app.
And so we'll share the weekly active users.
You'll see kind of that trailing data as well.
You can easily copy that, drop it into Slack
or share it with your team, whatever you guys wanna do.
But we're just gonna make sure that like sends.
And we wanna do it as an email.
Obviously we could have a link in your dashboard.
You can click on it.
None of you guys are gonna go look at it.
I know that because we don't go look at stuff like that.
But when it shows up in as an email,
it's like, oh, let me just like look at this real quick.
Especially if you're the founder,
you have a few minutes, like look at it, glance at it.
Cool, it went up, it went down.
Great, I have that knowledge.
You can just take it and wipe it off your list.
So we'll send them out as emails
and this'll be a great way to just kind of stay in the loop.
So we'll do all that work for you
to get all those stats out.
Um, cool. Okay. This is the biggest thing we've been working on for the last few months,
and it has taken a lot longer than we first anticipated, but we have totally rebuilt
courses. We actually have courses 2.0, like, in a beta version, and so we, if you guys are
interested, we potentially could turn this on for you in your group, starting in, like, a week or
two, I believe. You can start to test it, but we essentially took all of the current courses,
which really was just a single module. Like, you had one course for the group. You could have,
like, modules and then lessons within that module. One of the feedback we heard was a lot of people
want to break it into smaller pieces, and I love that concept. No one wants to go through, like,
a 150-lesson course, but if you could have, like, 10 lesson courses, you could quickly feel like
you're making a bunch of progress, and so we want to help you guys break all of your content into,
like, smaller pieces, so this allows you to have one group, and then you can have multiple courses
within that group. We've also done, like, a brand new layout, so you'll see this looks a little
different. We've got a new nav bar at the top with some icons and some other things coming
just to make it even easier to access. If you guys are familiar with another platform called
School, they have a concept like this, so we use a lot of that for inspiration,
and they're kind of one of the leading platforms on this. If you guys are familiar with Alex
Formosy, like, he just invested. They're doing a lot to, like, push that company forward, so we just
took some of their great ideas, and now you have them in the app, so that is coming.
We've basically, like, got it functional, but it was not very user-friendly, so we've been kind of
iterating on it internally, so I'll show you guys how this will look. You'll be able to
jump back here, add a new course very easily, like, right from inside the app, so you don't have to go
to the dashboard, to the CMS, and, like, add content there. You'll be able to add and build
your courses right inside the app. That's one of the biggest changes here, and you can name
your course, give a description, upload your image, and then we have this option where you can either
have the course available for a group, or we have this other thing called private groups,
private courses, sorry, so inside of a group, you can have only some people have access to
some courses, if you want, so think of it like a Google Sheet or any Google Doc. You can either
have things, like, available to everyone in your company, or you can have things available to just,
like, these three people, if you want, so we've created a tool like that. There's so many things
you can do with that, and we have one client that's used, that sponsored this, and that's going
to be using this for private coaching, so they're going to have a coach come in and two or three
students, and they'll be able to have their own little course that's kind of private to those
three people, so you'll be able to search for the users, invite users to the group, and it's,
it works very, very nicely for that. Like I said, all of the content editing is going to happen
right inside of the app, so you'll see your course at the top, modules, you click edit, you're going
to change the name right there, hit save. There's no jumping to, like, collections and then back to
content and all that. We try to make it much, much simpler. Don't worry, we have heard all the
complaints, like, over the last two years about that, so we've made a change. It just was, this was a
pretty significant architectural change, that's why it's been taking quite a few months, and so you can
see here all of your lesson editing, you're going to be able to add that, give it lesson name, put
description, you can load in your videos. We have a new thing called attachments. I know I'm throwing a
lot at you guys, but we'll dive into this in more detail, and you guys will also get to see this
and play with this, like, way before it goes out to your audience, to your, to your group, into your app.
So there's things like file attachments, where you could have a lesson, and then, like, a bunch of
attachments. An attachment could also just be a link, so it'll add, like, a bunch of buttons
underneath. Some really cool things. So you can, we've kind of figured out, like, the right level of
detail to add to each of these lessons and the features here to kind of make it the most useful,
whereas before we had just, like, 100 buttons and knobs for a piece of content. We've kind of shrunk
that down to less options, but it's kind of, like, just the things you need to make a really great
lesson here. So that's it. Yeah, if we want to, you guys want to jump into any of these things,
happy to just jump in discussion. If you guys need to go, there's a good time to go. We're
just going to do Q&A or dive into specific questions, but yeah, there we go. Awesome.
I'm not looking at the chat, so hopefully we're, this looks fantastic. Yeah.
Oh, and, and when, when is this going to be available?
Soon, I think the course will be out, I'll say, like, in July. It was the goals for the summer, so July or August. We'll probably have a version for you guys to play with in July.
Sweet.
Yeah, one question I'll answer is, like, you have your existing courses, that training tab that you guys have is still going to be there. If you guys want the curriculum or the training or something, you guys have labeled it different things.
That's going to stay just where it is. There's gonna be, like, a new tab that you can add called Courses, and you can still technically use both if you wanted to. You can just use one. You can only use the new one. Totally up to you.
And so, at this point as well, so that's all the good news. Like, we don't have anything yet. Matt, I knew you were going to ask the next question.
So, what will be a way to migrate training? Right now, there's not a super simple way to migrate it. It's actually two entirely different databases and database types.
One is, it doesn't matter, I won't bore you with it yet, but there's two totally different servers, two totally different platforms of how these courses are handled.
The good news is, it is moving into Firebase, which is another thing that you guys own. So, it's going to be moved into that level, and it makes it super fast, and the user experience much better.
We do have a project from one client who is sponsoring, like, a tool that will help migrate content. So, that is in development. And so, there is a potential thing where you could hit a button and move courses.
Moving the course is not the hard part. Moving where people are in the course is difficult. So, that's what's going to be challenging, and we're going to, I don't know yet how realistic that is, but we are definitely going to try.
So, if you have a thousand plus members in a group, and they're all like, this one's at 17%, 18%, they've marked these as complete. If we switch this over and everything went to zero, like, that would be a fast way to lose a ton of value from your clients.
So, we want to make sure that if we might do a migration, that it, like, feels very seamless to the user. So, we'll let you guys know for sure as that progresses.
Sweet.
Cool, I'm just checking, is there any other comments, questions you guys had? I'm just looking in the chat here.
Bruce, can I ask a question?
Yeah.
So, if I'm onboarding more segments of my audience, and they're not necessarily there yet, would you recommend that I take some of the training, not down, but basically hold it back and wait for a course module to be able to be built,
so that I don't get them into training, they're going through a couple lessons, three or four lessons, and then courses come on, and now I'm redirecting the same content, because I don't necessarily know that I'm going to be building a whole bunch of new courses, although I could.
I'm just thinking of the core content of our program.
I would say put the content in. We're not going to do a migration that doesn't involve tracking people's progress. That just would not be fair to you guys or your users.
Oh, you're saying, so the migration would still be a possibility.
I think it is. Yeah, I think it is. I wouldn't wait on that feature, like, definitely get a version of it out with the content, keep it moving.
And that should, yeah, I would keep it moving. We will, if we do any kind of migration, it will be, it'll definitely pull those users. We have, I can tell you, it's not, there's a high chance that we're going to be able to pull it off, how much work it is going to be to make it turn into a tool for you guys.
There may be some manual things where you guys just tell us, like, hey, for these, you know, these two or three communities, can you move them into these five or six courses?
So, maybe a little bit more back and forth manual work. It won't be, like, push button, all the things just, like, show up, because also, if you're taking a hundred lessons and you're breaking into five courses, there's some, like, discussion on, like, where are we, how are we breaking these up and all that.
So, we can, I know the data exists on the one database, and so we can move it. I know that's possible. It's just a matter of, like, making all the knobs, the gears turn correctly.
Bruce, question for you. Is there a chance that you guys could produce some kind of onboarding for this? I'm thinking, like, from something that would cover all the questions for people coming on board, like, suddenly, like, there's this new tab. It's around. What does that look like? How does this function?
Client side, rather than, like, for our teams, which I'm sure you guys will produce great tutorial videos.
And would you be able to produce a, like a user facing onboarding for this?
Screen-sharing with a, yeah.
Yeah, I think the, so the only thing we we've tried that in the past, and the
only thing is that all your apps look so different, um, so to make you one
video for everybody, it's a little difficult, but we certainly could make
something that's a little more generic.
Maybe like, it's all kind of a gray scale thing or like a wireframe sort
of version to just point out features.
Um, uh, yeah, that's, that's good.
We can, I think what we can do is put some, something together.
You guys can either drop your own slides in it or do something.
You could do that.
Maybe we have like a voiceover tutorial or something and you guys
just update the graphics or something.
Uh, that I was, I would love to have more videos like that, but each one
has to be done because you guys all want your apps to look different.
So, um, and you may also call it courses, but like another client is
calling it a different tab.
So it could even be like the, uh, language could be different.
Um, certainly.
Um, I think also what we could, sorry, just to finish that thought, like we
can probably share, like create a great tutorial, like a help article for you
on like how a user would go through it.
And you guys can take those help articles, just copy paste, and
then just swap out some graphic.
It's probably like the, the fastest way.
And you can just literally edit a few words, do it, find and replace.
And then you guys can post that as like a support document.
Um, sweet.
Yes, Cheryl.
Well, I was just going to ask, um, Oh, sorry.
That's reading comment by Abby.
Okay.
I was, um, it was kind of regarding SAS, but I think the last logged in person,
that's what I was looking at.
Cause that was something that when we were looking at the stats in the
background before we're like, Oh, these are great, you know, and, um, you know,
again, how to use that to our best advantage, especially with an individual.
Um, and so we did see that there was two sections and two dates and
we're like, Oh, um, how does that work?
Great.
Like, cause one date was showing and it was kind of in the middle.
So we didn't know which date was what.
So we just wanted to clarify that.
Are you talking about this, like the last login or a different screen?
So on ours, there was just one day in between.
That's where, yes.
Okay.
That makes sense.
The on, so this is something that we are actually working on right now in the
backend for just like general UX, um, in your app, Cheryl, um, right now, if you
search the person's name, it will show the separate, um, join date and the login
date, the date that you see in your app is the join dates, not the login date.
Um, the last login is always going to be relative, uh, timing
instead of a specific time.
Um, but yeah, so just a heads up, that is something that is currently
being worked on for you.
Let me ask you this.
Would you guys like to have the date like October 25th, for example,
versus just like a moment ago?
Um, I think it just helps us.
Cause I know we were used to that in Kajabi.
You know, cause it showed, okay.
They logged on.
They had, it had showed a running record of all their times.
So it was able, it helped us to troubleshoot best, you know?
Oh, you didn't get this because of weather, et cetera.
So in the troubleshooting world, the, you know, these things are very helpful.
Oh, you didn't log in.
That's probably why let's check.
You know, or your, your address or something.
Right.
So yeah, there was a typo.
So yeah.
For sure.
Individuals.
Um, and we are automating that onboarding into either creating the
account in the first place and then inviting them with an email sequence.
We want to then be able to know, did they in fact go in established?
That's what we're trying to solve globally sort of right now with that.
That's why that date was the only indicator of any kind of activity.
And so unless, you know, there there's another data point we can look at to
know, to see activity, that's what we would like to, okay.
Yeah.
I think, I mean, a long-term fix would be when they register, they first sign
in that like a Zapier or something goes out and you guys could then like trigger
active campaign or you could trigger like a jobby, like as a update of
field or something like that, that would probably be the best way.
Cause I, you can have it here in the dashboard and like, I could go look for
David Dorman and find it and then see your dates, but that's not, that's not a,
that's not scalable to have lots of people like where, Oh, it's been three days.
I want to have a rule where like, it's been three days.
You haven't signed in.
I want to send another email.
I'm assuming that's kind of the, the same thing.
Yeah.
We have a field that we have on our database called last login time.
And you guys technically do have access to, like, your database.
That would be maybe a totally different training.
We could show you some tricks on, like, how to access everything that you see
in the app, like, you can access in a database.
So, there's some ways we could probably pull that out easily, even if it's just in a spreadsheet
or a chart or something for you guys.
Like, maybe having a list, people who haven't signed in, but they joined,
but they haven't logged in or something like that.
I can share my screen real quick just to show Cheryl and David how to view a specific login date.
So, you know, say we're looking at Amy's.
I'm actually in your database right now.
If I type in Amy, and then it will actually show the last login.
It's, so, there is, like, as we update that UX, you will be able to automatically see it.
But just in the meantime, you can see now that if you type in their name
in the group search, you'll see the last login there.
Yeah. I think it just wasn't showing it by default, which is, that's good.
Also.
So, actually, that was another thing.
I can, I don't know, it could be just ours.
I don't know.
But I can put in an email address, and it will pop up that person.
But now, like, keyword, trying to type in a word, or, pardon, name, it doesn't do that.
So, that's, yeah.
Yeah, we can definitely look into that, for sure.
And if there would be kind of going alongside with that, is there an opportunity when you're
in the app to do a search for an individual or a keyword?
Oh, just, like, when you're just outside of, yeah.
Yeah, outside of the app.
You can have that.
Okay.
Yeah, we could put that as a feature request, just like a search.
Yeah.
Just because I'm, like, I think for admins, especially with monitoring a lot of people,
I think, again, value all across the board, that would be very helpful to just be able
to see if they monitor, monitoring people, because if you have a lot of people,
but also to see if they're responding to certain requests and stuff like that.
I know, like, anywhere you're in ActiveCampaign, for example, they have this little search.
You can, like, click on it at any time and just start typing, like, you know, an email
address, and then it will take you to that contact or to that list or whatever.
So yeah, we could do something similar to that.
Perfect.
Thank you.
Good.
And Matt, you had a question?
Yeah, I was just bouncing off something that David just said.
I'm curious about attribution from emails in terms of last logged in.
Is there a way you can track UTMs for that?
I don't know.
Like, even if it was, like, just a last attribution to click, I'm just thinking, David, I think
what I heard you say is that you guys are using date to track email open.
Am I right?
So like, we sent an email on this day, people logged in, we're attributing that click to
that day.
Am I right there?
Or was I wrong about that?
No.
No, we're trying to, no, we have already emailed them to give them instructions to join the
app after their account's already been created through Zapier.
And now we're just trying to confirm that they've actually, in fact, gone to the app
and logged in and established a password and engaged with content.
Oh, okay.
Okay.
That makes sense.
Sure.
That makes sense.
Yeah, Bruce, I'm curious about whether we could use some kind of UTM on the end of that
as well.
Like, last logged in, last attribute, even if it's as simple as, like, the last one and
it doesn't cache it particularly.
Gotcha.
Yeah.
So you would want it to write back to the CRM though, because it feels like that's where
you have to, the CRM needs to know, like, when that last login date was so you can,
or add a tag, like, has logged in, potentially.
Yeah.
So if I send three emails this week and Monday, Wednesday, Friday, for example, and all I'm
seeing is Bruce logs in on Wednesday, I actually am not able to attribute that to any, to which
email I sent to my community, for example, from a, just from like an acquisitions standpoint,
it'd be helpful for me to be able to identify what's working to get my users onto the platform,
if that makes sense.
Yeah.
Okay.
So on that note, we are experimenting with something called Microsoft Clarity.
So just drop this.
I'm going to share all the things that we're doing at the time.
We're experimenting with Clarity.
It's a free analytics tool.
It's kind of like Google Analytics, but also uses Google Analytics.
And there is a way to integrate that with the app.
And it does a, it does a ton like down to like screen recordings, button clicks.
It's just a really cool interface.
And that Microsoft just has it for free.
So we're actually using it on our, all of our marketing right now is running on it.
And we're.
I've really enjoyed it's kind of it's not too much information like Google
analytics is like sometimes overwhelming.
Um, so there is a way to interact, introduce that into the app.
Um, cause that type of thing that you're talking about, Matt is like, you not only
want to see like when they came in, but also like it was when I sent this email
that caused people to go and register or to do have some good action.
Yeah.
So that's great.
Um, yes.
Clarity.microsoft.
Um, if you want to check it out, if you guys are using your funnels, all that
stuff, um, there's a whole nother thing we could do.
Um, I may drop some, like my own recorded tutorials or things like this that I have.
I could maybe put that as a course in courses 2.0 in that tribe app.
Um, but, uh, and also I will say like the tribe app that you guys have on our app
is going to always be like what our team is using like lives.
You'll have it like a little bit before your apps.
If you wanted to preview it and stuff, um, we don't mind pushing like stuff that
potentially could break, um, into our app for you guys.
Um, so you kind of treat it like a beta version, but this is, this is it here.
Um, and you can see things like, um, funnels, uh, here to like people
did this action, this action.
Um, book to demo is kind of our, our thing.
But, um, you can, the crazy thing is you can jump in and watch like screen
recordings of people using your website or your funnel, um, which is both
interesting and excruciating at the same time, because, um, you know, you
know, your app or your website very well.
And then you watch someone else like fumble around in it and you're like,
why is everything so in the wrong place?
Um, so yeah, definitely a cool, cool tool.
It's free.
You're saying that's usable now.
Sorry.
You're saying that's usable now.
It is.
Um, there we, because basically what we're saying is like, there's tools like that.
I'm, we're experimenting with that one in particular, uh, to just be a plugin
that you guys could just have like that dashboard, but with what's going on in
your app, um, we'd have to install it like at an app level for you guys.
Um, but it is, is possible.
Um, Potentially it was, that was an idea we had like the last, in the last five
days, a few days, it was this recent.
And that's, that's something, that's something that if I could do that and if
it were possible for, to use some of those events as triggerable events, um,
and some automations, that would be helpful.
Yes, for sure.
Um, yeah, cool.
Um, we, I have dropped the link to our help desk.
So if this session has sparked any feature request ideas or
questions or even feedback.
Um, you probably already have the link bookmarked somewhere, but I
sent it again in the chat.
So feel free to fill out that form.
Let us know about how we did during this session.
Um, if you would like to change anything, um, I also wonder, um, if you all think
we should do this biweekly, monthly, if you have any feedback on that,
we'd welcome that as well.
Um, yeah, really excited to, excuse me, to keep expanding on this and bringing
you guys as much value, um, as you possibly can get out of just being a,
uh, an app owner.
Um, so yeah, feel free to let us know if we, um, can help you all in, uh, ways
that we're not already bringing, um, up now.
And, um, we're looking forward to having another session like this again.
Awesome.
Yeah.
Do you mind if I just bring up one thing?
Cause we just, we just had a slew of tickets on there.
Um, I know that ad events is a third party app within the app.
Um, and we we've just got a lot of tickets on it, but some people, um, are
getting error messages by accessing zoom on there.
Any advice of how to work around that or.
Yeah.
I'd have to see the link.
Um, specifically you said you did already submit a ticket.
Yeah.
Uh, well, yeah, we kind of talked about it with Abby, but I have,
a lot more tickets that I can screenshot that from people in our own system.
Okay.
Yeah.
If we can see the example of the link, it may just be like the
format of that URL and zoom.
I know it is possible to click on it and then click the zoom and it should go in,
but I I'd have to see the exact link to see why it may be doing that for you.
Actually a lot of our events, it's like from all different groups.
So that's where I'm like, Oh yeah, it was not a specific link.
So.
Okay.
Interesting.
Yeah.
And I have to see the screenshot to see if it's the app that's blocking it or if
it's at events, like which, yeah, that's what I wasn't sure.
I was like, Oh, I, I was saying it could be, um, at events because it's third
party, but yeah, just wanted to bring it forward if anybody has other solutions.
So thank you.
We'll check it.
And you can technically use any.
I mean, I know AdEvent is probably the best one we found.
But yeah, and everything that happens in AdEvent
should be contained within their own app.
So worst case is you could, I would also,
like, we'll take a look at it.
But if you're also, we could send an email to AdEvent
to be like, this is happening, any suggestions?
Because they've answered that more than we have.
So cool.
Thanks, guys.
Well, it was great to see all you guys.
And we'll look forward to hopping on
in the next couple weeks, two weeks from now.
So cheers.
And look for an email.
We'll invite you guys to the app.
We can keep chatting there if we need more discussion.
So see you.
Thanks, guys.
Bye, guys.