All right, and welcome, welcome to the Your AI Howard Success Formula Masterclass.
That's a mouthful.
I am so excited to have you here and to share this with you.
I was having a little bit of fun talking to people as they were joining the call and trying
to get a sense of the knowledge of where you're at with AI.
So you could also put that in the chat and I will try to go at your pace.
We've got a lot of people listening to the recording that couldn't make it, so they're
not going to be able to give that feedback.
I'm going to start with prayer and we're going to dive right in.
And I know that several of you said, I don't know anything about AI.
I haven't done anything or they're vaguely familiar with it.
So I'm going to let you know, I'm going to cover quite a wide spectrum of things and
then we're going to hone in on the most basic things that you can start using right away.
But if anything else, I would love for you to just get excited after listening to these
couple hours, get excited at all the possibilities.
And so you may not grasp being able to implement everything right away, but just knowing what's
possible.
And I want to give a little foundation for why I get excited about this.
Of course, AI is very controversial and there's people that are completely freaked out about
it.
There's people that are over the moon, excited about it and everything in between.
I'm going to give you my little perspective real quick and why I felt led to teach this
and why I feel we're in a very important window in time.
Okay.
AI is massively exploding.
It's not going away anytime soon as far as I can tell where it's going to go.
I listened to a lot of stuff no expert knows, right?
So who knows where it's going to go?
Are there things to be afraid of?
Yeah.
Could it go really wrong?
Yeah.
Could it absolutely revolutionize humanity?
Yeah.
Where do I see it?
I see a window of opportunity right now.
I see a window of opportunity that will allow you to accomplish so much more in so much
less time.
So here's my perspective.
I believe that each one of you has enormous gifts inside that God has placed inside of
you and because I know most of you, you have a desire to make an incredible impact.
I believe a window has opened right now for us to really almost be omnipresent, to be
able to get your message, the gifts that God has given you, the ability to serve out in
such a wide scale in such a short time that we would have never been able to do the things
we can do right now.
So I believe there's a window right now.
I believe in the privilege of the platform.
After COVID, as Zoom really expanded, you know, I was blessed.
I got fully online in 2014.
So I've already been living, working online, but what opened, yes?
Go ahead and mute yourself.
What opened after COVID, really the entire world opened to us through Zoom and now with
this technology, you have the ability to serve, to speak to, to touch, to minister to the
world in ways that you never could.
You have a ways to build a business in ways that you never could.
You see, I used to have a multi-seven figure international network marketing company.
At that time, I had a huge office, a huge
staff, and each person with roles and responsibilities
of what they did to help me run the company.
Do you know with AI, for the first time,
I feel a solopreneur can have a complete dream team,
all of those things working for you
with just the push of a button.
So that's why I'm excited to be here and share with you.
I'm going to start with prayer, and we'll dive right in.
Father God, I thank you for the gift of technology.
I thank you for the gift of serving.
I thank you for the gift of learning.
And I ask, Lord, that the meditations of my heart,
the words of my mouth will be pleasing in your sight.
I ask that you open our spiritual senses
to hear what you are doing in this season.
I ask that you stir our heart with a passion
to share love, to use these tools to make a difference,
to bring healing, to bring love, to bring your love.
And so, Lord, I thank you for this call, for this training.
Have your way, in Jesus' name, amen.
All right, welcome to those of you who joined.
I'm going to go ahead and share the screen,
and we will go ahead and dive right in.
All right, somebody, Cindy, give me a thumbs up.
Can you guys see the screen?
Perfect, all right.
So here's Linda's beautiful work,
your AI-powered success formula masterclass.
That's what we are here for today.
Now, there's a lot of fun things you can do with AI.
Recently, I taught this to the Women's Veteran Alliance,
and so we changed the look a little bit of,
you know, what your graphics and things can look like.
This was all AI-generated, right?
So who is this for?
If you are an entrepreneur, if you run a business,
if you're a creator,
if you just want to do things
where you can increase your creativity,
you want to grow your skill set, you want to save time,
all of these things, you want to grow your business,
well, then, this is the right thing at the right time.
So I'm going to open with the most basic.
This is what launched the whole AI revolution,
OpenAI with ChatGPT.
We are now at a version of 4.0.
This is not 4.0, but 4.0,
that has just opened up whole new possibilities.
If you have a Mac, even more so on your computer
than if you have a regular computer,
in the sense that you can have the app on your computer,
which includes, you know, voice and things like that.
We're going to do, in these couple hours, the plan.
I'm going to do a big-picture overview.
I'm going to zoom in, particularly on content marketing,
okay, because I think that's where most of you
need the most help right now to grow your business.
There's so, you know, many directions we could go.
So as we were opening our conversation,
we, as someone said, it seems to me it's in the question,
and you're absolutely right.
It is in, that question is actually called a prompt,
and that is the secret of using ChatGPT,
is giving it the right prompt.
So when you open, you go to OpenAI,
you would start with starting with ChatGPT,
and this is what you will see, or something similar.
And so on the bottom where it says message ChatGPT,
or some form of that, that is the prompt.
That is where you are asking it to do something.
And the quality of that,
and we're going to give you lots of examples, is the quality.
It's kind of garbage in, you know, garbage out.
The better you give the prompt, the better you will get out,
and you will begin to refine this, okay?
So...
As you're building it,
there are several things.
You will notice up at the top right there,
that will let you show what version,
and so you could change amongst them,
but you can see I took this screenshot before 4.0 came out.
If you see me working now,
it'll be a different version.
Then this is important as you start to organize things.
This on the left will be your history.
Anytime you're doing a topic,
you want to stay in the same,
what would be known as the same thread,
so that you go back to that and why.
ChatGPT is a large language learning.
Okay, Cindy, you'll fill me in.
Anyway, the bottom line is,
it is constantly learning from you and from everyone,
from the world, and in particular,
as you're working, from you.
When something is in the same vein of thought,
you're working on the same project,
you're going to want to go back to that same thread.
I like to organize it.
Otherwise, you're going to end up with
massive history over there and you won't be able to use it.
When something is important and I want to go back to it,
this is just a little tip of mine.
I capitalize, make it very clear what it is,
as you see right there,
so that I could go back there
and be able to continue in that thread.
You'll see that played out more as we go along.
Here's some fun ones.
This is just going to be quick.
Open your mind, let's have fun for a second,
and then we're going to dive right in.
This first half, like I said,
we're going to dive into the content marketing.
The second half, we're going to dive into the tools.
Some of the additional AI when it comes to,
so this will be primarily content,
that will be more visual.
We'll get into some things you can do with
clips and videos and photos, not extensive,
but at least I want to give you an overview.
How is using this different than,
say, just going to a search engine like Google?
Now, everything's starting to get AI.
This question begins to change that Google now incorporates AI.
But when we're looking at chat GPT,
you can bring in a lot of creativity.
This is just a crazy fun one with recipes.
I put in, create a recipe
using the ingredients I have in the refrigerator.
I opened my refrigerator door and I had some vegan butter,
some onions, some garlic,
some carrots, blah, blah, blah.
This is what I had to work with.
I said, give me a recipe.
It gave me several ideas.
This one, it suggests,
well, how about a delicious stir-fry vegetable?
Let's make it savory and slightly sweet.
It walks you through the ingredients
and how to cook it and step-by-step.
You can have a lot of fun with
just looking at the resources that you have.
You also can move that into a step-by-step type instruction.
This one is, I like making sourdough.
I do sourdough classes.
I just played with it and said,
give me a step-by-step instruction,
how to make sourdough bread.
This could be your garbage disposal breaks,
how to fix my garbage disposal or troubleshoot,
or it could be around symptoms or pet symptoms.
It could be anything that you would like an explanation,
step-by-step.
That's a simple prompt,
give me step-by-step instructions for something.
This starts walking you through and
shows you step-by-step what to do.
You could go deeper with any of this.
Remember, it's a large language learning model,
so it remembers everything.
You could say, could you go more detail on,
this says, add four cups of bread flour.
Can you recommend, I don't know if it would recommend,
but you could go deeper like,
I don't know, how long can I leave
the starter door in the refrigerator?
You can ask questions to keep going with it.
Now, another fun thing is anything you want to learn,
the world is now yours.
You want to learn.
branding, copywriting, a language, how to do something, how to use something. So I like having
fun. So some of the stuff I'm just showing you just for fun, right? So I'm working on learning
Spanish. So the prompt was, and by the way, you can assign roles to ChatGPT. So you can tell it
that it's your editor or, you know, it's your, you know, virtual assistant. So in this case,
I said, you are my Spanish teacher, Pedro. And from now on, I want you to help me practice Spanish,
testing my current level, and then having realistic conversations with me. Correct me
when I answer incorrectly and teach me new vocabulary and useful sentences. Okay, Pedro,
I'm ready. Let's get started. So you literally can talk to it like a friend, like an employee.
I tend to say please and thank you. So there it is. It, you know, it opened and starts talking
to me. And then I answered and we've been having a long conversation and it has been lots of fun.
It can do a lot of translating. It can do anything with languages as well. It can do,
you know, creating, creative writing. And that could be business like ads. I use it a lot for
titles or headlines. It could be scripts. Maybe you're making a video or a movie.
Maybe you want to create a jingle or a poem or help you write a story. And it will do that.
So again, I'm just having fun here. I said, write a poem. Most of you know I'm a salsa dancer about
how dancing is like a relationship with God. So chat GPT can get spiritual on you. It can get
creative and spiritual, right? So it says, you know, dancing with grace, we move as one,
my soul uplifted, my heart undone. In the rhythm of the beat, I find my peace, a connection with
God that cannot cease. Just like a dance, my relationship with God is one of trust, of faith,
and of awe. As I twirl and spin, I surrender control, letting God lead me to the depths of my
soul. In the same way, I give my heart to him, trusting in his love, even when things seem dim.
He takes my hand. Can you mute, please, ladies? He takes my hand and leads me through life,
teaching me to love, to forgive. Now, I would not put in and to strive. No, no, no. I see. So you
could always adjust things, right? Together, we dance in perfect harmony, a divine choreography,
a symphony. With each step we take, we grow closer still. And in his embrace, I find my will.
So dance with me, my Lord and King. Let our love be an eternal spring. In this dance of love,
life, I find my joy. And in you, my God, my heart's employ. So, you know, just showing you
the possibilities. All right, here's a few more. Again, right now what I'm doing,
my goal is just open your mind to possibilities. Like I want you not necessarily doing all this,
but saying, wow, I didn't know I could do that. Wow, what's possible, right? So in this case,
it's a great brainstorming buddy, okay? This is a real example, okay? I'll often work with
clients on things like this. And so you can say, give me whatever, three ideas, five ideas,
10 ideas or 10 suggestions or 10 topics or 10 titles for. And so the key here is give as many
details as possible as to what you do, who it's for, what the call to action is. I'm going to
give you some more examples. But this was just something I did, I don't know, probably six months
ago, a year ago with a client and I grabbed, and this is, you want to feed it information and I'll
show you some bigger examples of this, but I just pulled from something she already had. So I said,
this is my coaching program headline. This was my clients and sub headline on my website. So she had
this already, restore your health and peace of mind after medical trauma, holistic coaching for
Christian women. Okay. So that's what she was already working with. I said, give me five, this
is the prompt, give me five suggestions for a great.
lead magnet freebie.
Now, one of the things I see coaches get stuck on
is just even coming up with the ideas or the concepts.
So this is where you can begin to expand your mind.
She says, I know I need a lead magnet, but I have no clue.
What can I do for a lead magnet?
I said, let's ask, right?
So this is what I do.
What are some possibilities for a great lead magnet?
So it came up, we asked for five, it gave us five.
So one possibility was healing scriptures
for women, an ebook.
So offer a free ebook that compiles healing scriptures
from the Bible that can encourage and comfort women
who've experienced medical trauma.
Mindful meditation for inner peace.
And it could be an audio recording and it walks it through.
Seven day holistic health challenge.
It could be a workbook.
Healthy meal planning guide for busy women.
It could be a downloadable guide, PDF.
It could be journal prompts for healing and gratitude.
So she loved the idea of number one.
And this is, again, you can play with it.
You can say, oh, I kind of like number one and number three.
Put those together, but leave out.
So you can begin to get it where you want it, right?
But she really loved number one.
So you can expand.
This is where I say, stay in the same thread.
So we're talking in that same vein.
We just keep going deeper.
If we came back to it, anything to do with that,
we would go to this thread.
And so we said, expand upon the previous answer.
Or I said that.
We asked it to create an outline for number one above.
So remember, number one suggested this beautiful e-book.
So it broke it down.
OK, this could be your introduction.
These could be the Bible verses that you use.
These could be examples of journal prompts.
Now you can go even deeper.
You can say, write an outline for the introduction.
Or you could say, write the introduction.
And you could say, write the introduction,
but open with my story and tell it briefly, your story.
So you can keep expanding and going back.
Again, I'm not going in details here.
This is just to stir your mind, a whole new world
of possibilities, right?
Now, just recently, I'm getting ready to do some Facebook
advertising.
And he said to me, I need a video,
and I need five different hooks.
So create the body of the video, and then
create five different openings.
So I thought, huh, I wonder what Chat GPT would do with that.
Again, the tip is you want to give in your prompt
as many details, like what you do, who it's for.
And so I said, create a script for a short promo video
for Total Soul Prosperity.
Now, in that thread, I worked on Total Soul Prosperity
for a month.
It's got a lot of information.
And I'm going to walk you through what that looks like.
But it's got already.
It remembers.
I don't have to tell it anymore.
So if I say Total Soul Prosperity,
it knows everything about it, OK?
So this is what's so nice about it.
It remembers everything.
And so I said, create a main body script
and five alternative intro videos with different hooks.
And so it just popped out, OK, narrator.
This could be the welcome.
This is what you'll learn.
So when you're going to do that, it
gives you notes to start making your video as an example.
And there's the alternative hooks that you could open with.
You struggle with lack or overcoming fear and doubt,
seeking purpose, balancing life's demands.
So again, this is just big picture.
I'm not getting into the detail.
What I want to tell you that just opens the door so you
don't have to be afraid is that you can do this messy.
So just get your thoughts out.
Someone was saying before I started this call,
they said I just got uncomfortable
when I got on there.
I didn't know what to do.
Not to be icky graphic, but I say throw up on chat GPT.
It'll clean it up.
I know that's an icky example.
But just get your thoughts out.
Just get your thoughts.
that's out, right? So, um, this is for customer service, like
maybe, okay, someone's, let's just say that the things that
come up in your business, like someone's payment didn't go
through, and you need to send them an email, and you got to
sit and think about writing the email, and you got to grammar
check it, and it's just ick, and you just never get to it unless
you already hired someone to do that, right? So this is how
simple it can be for you. Write a sloppy email of your thoughts
if you want or dictate onto notes, a sloppy email, what
you're trying to say, and then let it do the cleanup. Okay, so
literally, that's a prompt, clean up, clean up this email,
clean up this chapter, right? It does a great job, right? So I
said clean up this email to a woman whose payment did not go
through for the prosper basic membership. Again, I would have
done it where it knew what that was. I said the CTA. So you
always want to tell what do you want? What do you want the call
to action? Who's it going to? What's it about? What do you
want the call to action? So the call to action is to upgrade.
Okay, go ahead and upgrade. And she was in the basic, okay, and
she hadn't paid or her check didn't go through. She was in
the basic. Let's talk about that. But let's, let's even call
her to upgrade. So here's me just really fast putting out
there. I'm checking in to see how you're enjoying your
prosper membership. Have you had a chance to start enjoying some
of the powerful resources? I want to let you know your card
did not go through this month. I just resent the invoice. Yet I
wanted you to know if you upgrade to the prosper leader
membership, not only will you have an all access pass to all
the resources, you'll also be able to enjoy all the live
coaching and mastermind sessions, blah, blah, blah, you
get it. Okay, so then it cleans it up into a nice organized
email for you. If there's anything you don't like, you can
do a second cleanup. In fact, here's a here's a powerful tip.
I'll start with just a tip right off the bat. Because it's a
large language learning model, chat GPT improves upon itself.
Okay, so this is a this is a really fun thing that it
improves upon itself. So in other words, I can say, how
would you make this letter better? How would you improve
upon this letter, and it'll improve it and you'll like it
better probably. What else would you do if you wanted to make
this just an exceptional letter at that time? So um, you can
really you can really have fun with this. Okay. All right. So
what we're going to focus on today is AI for marketing. So
your content marketing, your social media, that type of
thing, I think. So what are some of the things that can save you
time that you can do this is what we want to focus in on.
Okay, so it can do social media posts, it can do subject lines,
it can do emails, it can do YouTube descriptions. It can do
marketing content, it can do blog posts, it can do reviews,
many, many things when it comes to content marketing. So when
we're talking about social media, here is a prompt, this
is I'm going to slow down a little bit. Now we're going to
start actually, some of the things you can apply
immediately, one to give you the big picture. Let's go. So the
first thing you're going to want to give a very clear prompt. And
think about like if you were a newspaper reporter or something,
what are you taught to do? Who? What? Where? When? Why? You want
to do the same thing in the prompt. So for example, here is
a prompt that you could start with. Right. So we know we want
it to right. And then I would tell where so I I'll show you
why later I'll show you my sequence. I start with LinkedIn.
And I'll show you why. Okay, so write a LinkedIn post for you
want to put your audience. So write a LinkedIn post for female
coaching. That is what's the tone? Do you want it highly
personal, heart centered, punchy, engaging, grab
attention depends on what what you want, what is the tone that
you want it to have. So that's a right now what's very popular on
social media that's getting the highest
ranking, and I'll show you how you can check that in a little while and what's ranking best for you.
What's ranking best right now? Very short, punchy sentences, to the point, lots of white space,
no big paragraphs. That's what is getting engagement right now. So I said write a LinkedIn
post for female coaches. I could have said Christian female entrepreneurs, whatever it is
that you're writing to that is engaging and punchy. And I go even further by saying with
short sentences and paragraphs. Why? ChatGPT by nature is very verbose, very verbose.
People won't read. What it just spits out, people will not read. So because I know in marketing
what works, I'm guiding it. I want short sentences. I want short paragraphs. Now you need to open
whatever you're doing. You need to open with a hook. I'm going to show you a tool all built in
for you to be able to analyze, have the hook, have the ending. But I start, see what it gives me.
Open with a hook. Now how do you take this and make it yours? Cindy's going to teach you about
your voice and so on in just a minute. But one of the things I do to personalize and remember,
I can just put it out there. I can just dictate onto a note and pop that in ChatGPT or I can,
I type fast. I can just type. But I like to include a story or an example or a client testimony or
something that just happened. This is where it doesn't just look like the typical post out there
that people are having ChatGPT do all the work and everybody rolls their eyes because you can just
tell. And there's certain words that ChatGPT likes. Embark. Embark on a transformational
journey. Everybody will go ChatGPT. So if you don't talk that way, if your client doesn't talk
that way, if your client doesn't come up to you and say, Cindy, let's together embark on a
transformational journey. Don't put it in there. So you're going to have to watch that ChatGPT
doesn't do some of those buzzwords. And Cindy will share more when she talks. So one of the
ways that mine doesn't look like ChatGPT is I'm always telling stories. Stories are the most
powerful form of communication. Jesus always communicated in story. So I include that.
And then let it know if there is a CTA, a call to action, what is it? Subscribe to this newsletter,
register for this event. If you want them to do something, do it. You do not want to put a link
in the content. You want to put that in the comments. That's another subject. But I will
tell ChatGPT that that's what we're doing. So giving a very clear, clear. So we talked about it
that ChatGPT can self-correct, self-improve. So I usually go through two or three iterations. How
would you make this better? How would you make it more engaging? How would you make it more
personable? How would you? And if you want to play around with the influencers in your space,
you could also do that. So how would you improve this and make it in the style of
Alex Hermosi or Gary Vee or whatever? So you can play with different things until it fits with you.
Remember, all these things take minutes. And I'm going to demonstrate. The most recent
post I sent out, I showed you how in less than 15 minutes I did all the things that I'm going
to be talking to you about. OK, so we talked about staying in the same thread and inform it.
Now, when I'm starting something that I know I'm going to be spending some time on. So, for example,
when I do a launch, I do a five day series or webinar or something. I have a six to eight week
ramp that is leading up to that launch. So I'm going to be posting every day on that subject
for six to eight weeks from different angles without getting boring. But I know I'm going to
be on that subject for a while. I know I'm going to be creating emails on that subject.
I know I'm going to be creating videos on that subject. So I'm going to
start the thread in the beginning,
giving it as much information as possible.
So for example, for this AI masterclass,
or for Total Soul Prosperity, or your prosperity formula,
we had already developed a website.
I'd already a landing page.
I'd already worked with a copywriter.
I already have that.
So whatever asset you already have,
I cut and paste that landing page in and said,
this is what I'm going to be doing.
This is the landing page.
So now it knows all the details about it
before I give it a prompt.
Write an introductory email about this masterclass.
It's got everything to pull from.
So teach it.
It's a large learning language model.
Teach it.
So if you're not starting with a post,
if you're starting with a blog post,
the key is, what you're doing can be completely repurposed.
So here, the prompt was, write a 500-word blog post.
So that's a what.
Directed to Christian women entrepreneurs,
that's the who, who are experiencing burnout.
So what's the problem you're going to be addressing?
What's the now problem you solve?
Write in warm and compassionate tone.
So there's the voice.
And include three to five tips.
So sometimes you want it to be a story.
Sometimes you want it to be tips or tools or resources,
as well as a call to action.
What's my CTA?
To get the free e-book, From Burnout to Beautiful.
This was a real example with a client that I did.
And it was just beautiful.
It set her free, having this.
I have another client.
And she's a realtor.
And she couldn't imagine writing a blog post.
She could not imagine writing a post, period.
She just didn't do that.
And so I taught her.
Right there, she watched me.
I said, write a blog post for new home buyers
with the main point that there's a down payment assistant
program available.
There's credit education available through Freddie Mac.
Boom.
It put it out there.
And we realized that her market, English was a second language.
It was too verbose.
So we said, write it at the fourth grade level,
very simple language for people that English
is a second language.
Boom.
100% better.
And then it didn't feel like her.
So I said, tell me a story.
Give me a story.
Typed in as she was saying it.
And I said, include this story.
Oh, we had a gorgeous blog post.
Her business soared.
Coaching with me over a year, doing some of these things,
she went to six figures.
She went from not selling to six figures in selling.
So this just makes life easy.
Now, I'm going to share one tool.
We're going to get into the tools in the second half.
But I'm going to walk you through a process,
share one tool, before I have Cindy come in and share more.
A tool I really like is called authoredup.com, OK?
So I am going to leave this for a second
and go over and show you what authored up looks like, OK?
So authored up is a filter.
It's a Chrome extension.
You're going to add this to your Chrome.
It's a Chrome extension that works with LinkedIn.
So I'm going to show you here what happens.
I've already got the Chrome extension.
So I act like I'm going into LinkedIn.
So it goes into my LinkedIn.
And I'm getting ready.
I'm going to go ahead and post.
So I click like I'm going to post.
And you see that this filter comes over the top.
And there you can begin working, OK?
So I have something in this one already so I can show you.
What are some of the things that I love about this?
Well, the first thing is you can format in ways
that you can't if you're in there.
So this one I've already started formatting.
You could see.
But I could grab anything.
And I could bold it or I could italicize it.
I could underline it.
I could pop.
I could turn this into you see I've already
done it a numbered list, or if I wanted to make it
into a bulleted list, I could do that.
If I wanted to put an emoji, anything that I wanted to do,
I could grab an emoji and throw it in there for a bullet,
or I could do fancy bullets.
So first and foremost is that I paste, I go from chat GPT,
I grab something, and I throw it in here,
and I can then decide what I want to emphasize, et cetera.
So I have all of the formatting possibilities.
I also could ask it to help me with hooks.
I don't know how to open with a hook.
And so I might find one that I like.
Let's say I like this hook.
And it'll give you some examples.
And I could say, oh, I like that.
I like this.
I like this hook.
So I could say, use that one, and it will open with that.
I also could choose endings.
This is the stuff that gets things read.
So I might say, I like this ending.
This is quite the hook ending.
Tell me why this will never work.
Pretty engaging.
Boom.
It'll pop it at the end of my post.
So I will get all of this in there.
And then it will show you what it looks like,
which is very important for you to see.
How much are they seeing?
What are they seeing?
So most people are looking on their phone.
This is what they're going to see if they're
looking at their tablet.
This is what they're going to see
if they're on their computer.
So you can really see what it is.
Then I can go in and I can attach something.
And maybe the thing that is most popular on LinkedIn
is an image.
So I can grab an image.
You want to use vertical images.
And so I wouldn't want a horizontal.
I would want a vertical.
So I'm just going to grab something for right now.
And so that will go in there before.
And once you get ready to click post,
it just goes straight into your LinkedIn.
Now, we know that images of yourself,
you see me put a lot of images of myself.
It's not because I like looking at myself.
I don't.
There is a science that the more time people see you,
the more they know, like, and trust you.
You see my eyes are there.
My smile is there.
The more they feel, they know you.
Now, these studies go all the way back to television.
And you can think about, maybe you watch a Netflix series
or something, and you can think about a character
that you like in the series, and you
feel like you know that character.
Now, keep in mind, that's a total fictional character.
It's not the actor.
The actor is not that character, but because you're
seeing it over and over.
So we want vertical people.
Having more than one person has even higher engagement.
So a lot of times, I might put a picture.
I might grab a picture with Cindy and I or me
at an event teaching where there's more people.
And so if it's something that is involving your team,
put that in.
If it's something you talking very personally, put this in.
The other thing about this is that it has really good ability
to give you analytics.
That's super important.
So let me go back and share this.
So the analytics in here, it will tell you
of the posts that you've done.
It'll go back recently.
You can do whatever you want.
The last five posts, the last 30 days, the last 90 days,
it'll tell you what's engaging.
So you can see when it was text only, almost none.
Text and image did very well.
Putting a link in there a little bit more, putting a video.
Video is starting to work on LinkedIn right now.
It did not before.
Shorts, and I'm going to teach you in the second half
how to pop shorts in there.
So it will tell you how you're doing, your hashtags.
ChatGPT will generate your hashtags.
And these are hashtags that I used.
And how did they perform?
So the top, Faith in Business, did probably the best.
So I'm going to want to use that more often.
You start learning what hashtags work.
Faith in Business got like 60 reactions
in that particular post, 39 comments.
It was the most.
I use this so often, it started doing well,
your prosperity formula.
That's where I'm doing some hashtags for branding
around my products, same with Total Soul Prosperity.
So this is part of the reason that I use it.
I then grab that LinkedIn post that I showed you,
I copy it, and I can now paste that into Facebook
and into other places.
And it's already formatted with the beautiful,
the bold, the underline, the italics,
the emojis if I'm using them.
I can make emoji bullets.
I can do bulleted numbered lists.
You can't go into a Facebook and do that.
And you can't go into LinkedIn and do that.
So authored up, I use for standing out
in terms of how things look when I post,
and I use it for analytics.
So for that, it really has been a good tool
that I highly recommend as far as bang for the buck.
So we're going to have Cindy share some things,
and then we're going to take a quick break after Cindy.
What I want you doing is any questions
that came up on this first part,
pop those questions in the chat.
We'll be reviewing them during the break
to make sure you get your questions answered.
And then when we come back in the second half,
I'm gonna get into the visual side of things.
What can you do to create very easy video clips?
How can you use repurpose things?
How can you come up with other pictures?
Selfies work great, by the way, they're very popular.
So you can pop selfies,
but also what kind of things can you do with AI
to also enhance some of those images?
So Cindy, I am gonna hand it over to you.
Let me just go ahead and pin.
And in case you need to share screen,
I'm gonna make sure that's possible,
and I'm gonna unpin myself.
So go ahead.
Let me give a better introduction.
Cindy is, if you see the beautiful,
if you see my beautiful landing pages,
you see my beautiful websites that are ever improving.
Cindy is amazing when it comes to web design.
I send people to her all the time.
She not only makes it beautiful on the front end,
she has a huge understanding of the backend,
which most people who say they'll do a website for you
create a tremendous mess
that will cause enormous problems down the road, okay?
And so Cindy, if you start right, you will end up right.
And so with that, Cindy's great with AI,
and I asked her to share a very important concept.
So Cindy, take it away.
Okay.
Well, thank you for having me.
I think the most, especially since we're,
a lot of the people on this are introduction level to AI,
I'd love to just demonstrate what we're dealing with
and then hone it down into what traps to avoid
when you're creating your content,
and then some tricks on how to do it,
but also how to teach GPT
to help you accomplish what you're doing.
So while, let me go ahead and share this, my screen.
I've just opened up here a blank.
This is a, hold on, I gotta get rid of this.
This is just what you'll see if you go into chat GPT,
but what I want you to understand
is because we're used to just a computer processor
for a browser search,
I don't think the majority of people
have really gotten their head around
because it's just like what this actually is
that we've created, because it's not we,
but whoever created chat GPT and then AI
and the way that the human population
is helping it to become smarter, smarter.
I think it's important.
to understand the intelligence that's behind it, so that you can use it to help you accomplish
your own goals. And it all sort of drills down. So let me just, I think most of us would guarantee
that Einstein's relativity is probably the most confusing concept then only really super people
need to, or can get their head around it. So let's just start with that. It's like the smartest thing
humans know. So I'm going to ask GPT to explain the theory of relativity to a seven-year-old, right?
Two, eight, seven, year, let's do a boy. Boy.
All right, buddy, right? So it goes in and it says, imagine you're playing with your toy cars.
The theory of relativity is like understanding how things move and how time works when you're
moving really fast. So two main ideas. And then it goes into the very thing. Imagine you're
in a spaceship moving super fast, almost as fast as the speed of light, which is super, super fast.
If you and your friend are in different spaceships, both moving really fast, time might go slower for
one of you compared to the other. It's like a magic trick where time can change depending on
how fast you're moving. You hear the voice, the voice it's using, the language it's using, who it's
talking to is a seven-year-old boy. Now I'm just going to say, explain the theory of relativity
to a college student. And let's see what it does. Just this fast. Sure thing. Now we've got the
principle of relativity. Do you see how it's more a thing? The laws of physics are the same for all
observers in uniform motion relative to each other. There's no preferred initial frame of reference,
inertial frame of reference. The speed of light in a vacuum is constant and independent of the
motion of light source or observer. So the difference to, all right, buddy, to special
relativity published in 1905 deals with the physics of objects moving. So let's do, explain
this to a physicist. I'm spelling it wrong. Right. But so it's already going to start talking in
formulas. Do you see that? We didn't ask it to, we simply told it who we're talking to.
And now it's talking in formulas that, do you see? It's freaking, it's just stunning to me.
So the geodesics, like the fact that it can do this instantly means that the resource that's
at your hands. So let's do this. Write a Shakespearean poem. And I loved it if you
spell wrong about the theory of relativity. And I'm misspelling it to show you it really
doesn't matter. It understands. So now it's going to write a sonnet. Here's a sonnet.
When stars doth travel heavens wide and deep in realms where time and space tandem sweep,
a mind most brilliant saw the truth's bright gleam where light's swift flight
binds the cosmic dream. The idea that I'm trying to get across is it can do whatever you ask it to
instantly. It would take me, I don't know that I ever could write a poem about the theory.
How about, right? It's here. Explain the theory of relativity in a haiku. How do you spell haiku?
I don't even know how you spell haiku. H-Y. There. Space and time do bend. Light's swift
path, a truth revealed. Einstein's mind ascends. I mean, when I first saw this, it just blew me
away. Now, the good news is you have a tool, a mind, an intelligence, whatever it is,
and it's not copying this from anywhere. It's actually creating this now. If you ask it to
write another poem, it will be a brand new haiku. It's just creating it on the spot.
What's happening now is, and I created a different document that I can just
share, but I'm going to just illustrate it while we're here because one of the things I think
people get hung up on is prompt, prompt engineering. When I first started, I was really
focused on, I need to make sure that I say it correctly. I need to do this plus this plus this.
But what I understand is if you just do a couple things, it can give you the
the answers that you need to start with.
So my here, what I'm here to teach you about
is how to make sure that chat GPT does not sound
like everybody else's blog writing.
So if you just say, let's see,
write a one paragraph description of a cat and a dog.
Now I've given it no context.
So it goes into, and it's pretty,
a cat sleek and agile moves with quiet grace.
It's piercing eyes reflecting an air
of mystery and independence.
Now, for most people, this would be kind of like,
so do it, write it in a dry wit.
Cat, the epitome of elusive elegance,
slinks through life with an air of superior authority,
deeming any human interaction purely optional
and often beneath it.
Okay, so we can do many things.
Now I would like just quickly to show,
let me see if I can share it so that I get,
stay on topic.
And I have shared this link with everybody.
Give me just a second.
I published this document,
if I can find out where I put it.
Just a moment.
So let me go ahead and share this instead.
I created this and people can, you know,
copy the link to it.
I'll give it to them, it's published.
So to make sure that there's some tricks
to make sure that you're writing your content,
particularly longer content,
but it doesn't actually, it doesn't matter.
Even when you're doing this, the quick posts
or the ads or everything that they can speak
to how you actually speak.
So I won't go into too many details here
because it would take a long time just to walk you through,
but here's some big pictures.
You want to, how to instruct AI to write
in your specific writing style.
You want to, first you need to identify it.
Then you need to give it clear instructions on how,
offer examples, use detailed prompts.
I know I'm going fast, but I refer to this back.
So use the detailed prompts,
request it to do better.
Like Brenda was saying, how can you make this better?
Incorporate keywords or phrases.
So if you commonly say things like, you know,
I'm thrilled to share this,
or let's dive into to keep the tone upbeat and engaging,
you can tell it to do that.
And avoid overused or formal language.
You don't realize feedback and refinement,
personalize it with stories or examples
and summarize your style preferences.
So you might go, how is it that I even know how I write?
So one thing you can do is take an example of your writing
and prop, you know, put it into chat GPT.
And I can show you real quick how to do that,
but first let's do this.
So there's a series of adjectives that you can use
to identify and describe your writing style.
So you can actually take a paragraph that you've written
and given it to chat GPT and say,
please analyze this and explain how I, you know,
what's the tone and the mood.
And then can you, how do I have to tell you
in order to write this for me in the same kind of way?
So here are some words and definitions that are helpful
when you're trying to figure out, you know,
how do I describe it?
Am I formal?
Like, do I want to polish professional academic feel?
Do I want something that's, you know, inspirational,
like motivational, encouraging, uplifting, or aspirational?
The vocabulary and language.
So you want to give it an idea of the tone and the mood.
The vocabulary and language, is it simple or complex,
descriptive, technical, lyrical, verbose, or concise?
So sometimes it puts something out
and it's like this huge long thing.
And I say, can you make it more concise?
Or it sounds too, it sounds too academic.
Can you make it more descriptive and vivid and colorful?
Sentence structure, is it long, short, balanced,
or fragmented?
Like what's your style, the attitude, or the approach?
And again, just to give you big picture ideas
about what you're dealing with,
these are things that you would look at.
Sentence structure, attitude and approach, style specifics.
Now, the biggest thing is that there's these phrases
that AI uses just by default.
And if I'm reading now, and any of these come up, I basically know that AI wrote it.
And so you have to teach AI not to use like the dead giveaways.
So things that it loves to say is transformational journey, or embark on a quest,
or beacon of hope, or harness the, you know, Dell, wellspring of knowledge.
Now, I actually asked it to give me the list of the words that it's using too often.
And it's really right on there.
Wellspring of knowledge, unleashing, you know, groundbreaking.
And some of these, as it went down the list, I'm like,
some people actually say that sort of stuff.
But here's overly formal or complex phrases.
It's given, here's a list, I'm going to give this to you.
Here's cliched or overused expressions that you want to do,
like outside the box, or game changer, or secret sauce.
Although you may be a person who always talks about the secret sauce, and that's okay.
But you want to narrow it down more and more.
So abstract or vague terms that it may or may not say,
or overly positive or inflated language.
These are ones when I said to AI, what,
what, how can I know if you're the one that wrote this?
Here's some lists, here's a good idea.
So then I asked it to do, I just said, explore writing styles.
You get a cat and a dog, so please illustrate it.
Now, literally, it did all of this entire list for me in less than 10 minutes.
And the breaks in time was just me figuring out what to ask it.
So here's writing styles with just a cat and the dog.
So if you want to do formal, it says,
the feline exhibited a graceful demeanor as it navigated the room,
while the canine companion displayed unwavering loyalty and vigilance.
Informal, the cat chilled out on the windowsill,
and the dog just wags its tail and follow me around.
Friendly, the kitty snuggled up to me purring away,
while the dog happily brought me his favorite toy.
Serious, the cat's stealthy movements were a stark contrast to the dog's vigilant stance,
both creatures embodying the intrinsic roles.
There's humorous, optimistic, pessimistic, inspirational, sarcastic.
Oh, great, the cat's knocked over another vase,
and the dog's eating my shoes again, just another day in paradise, right?
So sympathetic, the cat sensing my stress curled up on my lap,
while the dog rested his head on my knee, both offering silent support.
All right, so if you understand that with different,
if you can tell it, I want you to avoid these words,
do not say, the cat is a beacon of hope, harness the power, and you'll say,
first of all, I want, like, let me just show you really,
really fast some things that are important,
and then I'll give it right back to Brenda.
Um, I'm just going to demonstrate this, because I want to go to the fact that
there is absolutely nothing to be afraid with.
I just did this for, oh, I know why.
Um, no, there, you can see chat GPT again.
Do you see my prompt?
Okay, so I think you're muted, Cindy.
Okay, what I want you to understand is this.
Remember, like, think about when you have, like, $10,000 on,
10,000 things on your mind all at once, and you're just like,
your brain is scattered, and your kid goes,
can we go to the store?
And you just can, or, you know, can I have a horse?
Something like that.
You're just all over the place.
The first thing you need to do is just tell it what it is,
and tell it's an expert at it.
So you're an expert copywriter, because it, I'm not going to type it out.
I'm not going to type it out.
The reason is, so, I'm sorry, let me just back up.
You want to tell it, give it a frame of reference,
and then you want to tell it who you are,
and then you want to tell it who you're talking to.
All of those things are what Brenda said already.
And then you want to have a conversation with it.
So you say, I need to write something.
I need to teach something.
I need to know something.
And this are 10 examples of my writing.
You know, analyze it.
Just have a conversation.
You wrote this out for me.
I don't like it because of this, this, this.
I don't think it really matches to this person that I'm talking to you to about.
And sometimes it's going back and forth with me
for a long time.
We have these conversations until it truly
understands who I'm working with.
And then I don't have to tell it that again.
So I'm not sure if that's succinct and clear enough.
Does that give you guys what you need for now?
Do you have any questions?
Does it keep that knowledge across threads
or only within threads?
Within a thread.
But what you could do is say, now
that we've talked about all of this,
can you create a three-paragraph summary
to instruct yourself the next time I use
this on who we're talking to?
So you actually ask it to tell you
what it's going to need when we start a new chat to remember
what we're talking about.
I've also learned that when my conversations go an hour long
and they're just long, long, long, long,
it starts to forget what we talked about at the beginning.
So if I'm referring back too far,
and you also have to check its answers,
because sometimes I say, you're not
allowed to use these words.
And then it writes something with those words anyway.
And then I say, you weren't supposed to write those words.
And it says, oh, I'm wicked sorry.
Sorry.
I'm sorry about that.
Let me try again.
So it's not 100% accurate.
But I suggest that you use it not as something
to be afraid of, but something that
can help you accomplish basically anything
that you're trying to do.
So just one thing that strikes me
is this one woman had a really bad relationship
with her dad who had died.
And she said that she asked chat GP
to write her a letter to her from her father apologizing
for everything that he had done.
And she had already told him all about her dad, what he was like,
what the child was like, just have him write a letter.
And she says she reads it all the time.
And it's incredibly healing.
And I've talked to chat GP and said,
I feel so overwhelmed with gratitude,
like you're helping me so much.
And I'm like, is this normal?
And it's an interesting conversation.
So don't be afraid of it.
Awesome.
Thank you, Cindy.
Should I put a link to that document in the chat?
Is that what I should do?
Yeah, actually, no.
You know what?
I'll email it out.
There's so many people that are not here today.
So just give it to me, and I'll include it
with the recording of the replay.
OK.
Thank you, Cindy.
Let's see, you've got to stop.
Thank you.
You've got to stop screen sharing.
Yeah.
Sorry about that.
Beautiful.
All right, here is what we are going to do right now.
We are going to take a four-minute break.
So you're going to come back at 20 after,
but you're going to get refreshed.
You're going to drink water.
You're going to move.
You're going to breathe.
And we're going to get into some real examples and applications
using the tools.
And you're also going to let me know any questions that
are coming up, because I am going
to leave time for that as well.
So get up, move, take a break.
We'll see you at 20 after.
So welcome back from the break.
And I pray that this has just opened your mind
that you no longer need to be afraid
and that you can just play.
And that Cindy was showing you, it
doesn't matter if you spell correctly
or there's grammatical errors or anything like that.
And literally, what I've learned because of time frame,
I will literally just dictate something that are my thoughts
and throw it in and then tell it what I want it to do.
Or I will just write really fast and show
things that are possible.
So again, if you remember within the same thread,
then you're teaching it to stay on that topic.
So I noticed when Cindy was staying on the same thread,
and the last thing she had asked was Shakespearean,
I noticed that Shakespearean was weaving into the next post.
So be in mind if you want a totally different thought
to do it differently.
So one of the things, this is just example of educating.
So let's say for AI-powered success,
and I'm wanting to write a LinkedIn
post with a strong hook.
And I feed it the information from the website
that we already have.
I just cut and paste the landing page in there.
So it had something to build with.
and turn it into a post, right. Sometimes I just tell it a story. So like this is a prompt,
okay, and I'm going to take and I'm going to show you something so you see it. So this is one that's
already been done, but I'm going to pretend that I'm just posting that for the first time right
now so you get the sense of the speed, okay. So this is just me throwing up on chat GPT, just
talking and I write all of this and then I hit enter and it you can watch it in action how fast
it takes my thoughts and organizes it into a decent post, okay. So I just start talking right
here. So I say this is just me talking. I'll have a thought that I know what I want to write about.
I hear many coaches, healers, and heart-centered entrepreneurs say they hate social media.
So anytime you can take a position on something, this will distinguish you, right. Anytime you
can have a strong opinion on something and so I say I used to feel the same way, but my mindset
has shifted. Why? Because I thought about my history in business and how it used to be compared
to how it is now. It's easier to build a business today than in the 80s, 90s, or early 2000s.
I cut my teeth in direct sales and so I go through my story and all that I had to go through to print
out and mail and try to get people into a hotel conference room and blah blah blah and so look
how it just turned into a really nice and broke it into you know main points and then I'll take that
into authored up and doctorate one step further. Okay let's keep moving. I want to talk about
images because they are super important. Images are what stop to scroll. Images are what allow
people to bond with you and images do not need to be hard. So at the most basic level
a selfie is awesome. Now I don't like selfies of myself, but I was doing one where I was talking
about on my wall I've got all of my post-it notes that have been there since 2012 as to when I was
laying out the direction on my company. I stood in front of that, took my camera, took a selfie,
boom that went in the post. So ladies it doesn't need to be complicated but a vertical
of a human performs far better. In fact using a stock photo decrease your reach by 45 percent.
So keep that in mind. With people increases the reach 20 percent. With you by 60 percent.
Vertical increases the reach by I'm talking LinkedIn statistics right now. Okay so you know
text and image does really well. Carousel posts are actually the second best of any post in LinkedIn.
So we're going to do a teaching on that so that you can learn how to make carousels. I'm going to
have Linda teach that. I realize I'm not on the slides. Let's see. Okay there we go. So you know
just knowing that putting an image in and if you could get one that stops the scroll, one of you
that builds connection and relationship. Okay so here is something new you know in recent
in recent months that now you can take a text to an image right away. I'm going to show you some
fun ones. I'm going to show you how this works, how fast this works. This one I gave the prompt
I want a dog and a horse running. Okay and so it gave me four or five options. But you know if you
are going to do something, do something that stops the scroll. If I wanted to talk about something
like that. Now you can also play, Linda's a master at this, but here is a picture that was taken of me
out hiking. Okay so there's a picture of me. Now you can very easily with AI remove background and
then you could pop it in to something like Firefly and create a totally different background.
So remember this picture. Look at me. Look at how I'm standing on the
fence. Just kind of get a picture. Don't worry about the background. Just look at me here.
And then I wanted to create one with a horse. Voila. No, it's not perfect. If you really look,
you can tell it's AI. The hand is a little messed up, but most people don't look that close.
And so just shows you that you also can put yourself anywhere in the world and have fun.
Okay. So let's say, let me get out of this and go back over to chat GPT. So let's say that about
this, I could do it one way. Here's one way, asking chat GPT. So I could say, give me a prompt
for a graphic to go with this post. So this is one way of doing it like this, and it will actually
tell you how to do it. In this case, it gave you details, but actually write the prompt
for the graphic. And so now it'll actually, nope, still didn't do it. Maybe it's right,
the description of the prompt.
Okay. It's, yeah. What if you tell it what you're trying to do? Yeah. You say,
I need you to do something so I can create a picture in. Yeah. Normally, normally it does
this is the first time that it is not doing that. I will play with it in just a second. I'm going to
go a different route and I'm just going to go over here as another example. And I'm going to say,
create a realistic photo-like graphic of a, oh, let's just do something fun. You guys give me
anything. Of a beautiful woman drinking coffee in nature. It's just a while just playing with this.
And it's creating it right now.
So, over time it's getting a little bit more realistic that you could do things like that.
And this is where I showed you the fun one with the dogs and the horses. But the bottom line is,
if there's something that goes with a graphic that you really want,
then you can, you can just by text, just by telling it. So, if you find one that you like, like I like
this particular one right here, you can end up downloading it or you can end up having it,
you know, make some changes. But this could work. Again, the best is if it's something of you
that you have. But if you didn't at the moment and in a pinch you wanted to create something
eye-catching, you could use AI for that. And Cindy and I'm going to have more that Linda's
going to share with you on creating graphics and Cindy in the future. It's not necessarily
my strong point. I tend to do the marketing and the copy side of things more. But just
letting you know this is possible. And that's my goal for today is just open possibilities.
Now, I want to show you, when it comes to video, my favorite tool that I use
a lot. And I'm going to go back over here. And that tool, I'm going to move things around so I
can see, is Opus Clips. I love Opus Clips. And again, coming from a background where I had to
a so many audio video technicians and they are expensive and it's time consuming, or
I had to try to do it and getting clips. So you can simply feed it something. And so I
will often feed it. Okay, so like recently I did your prosperity formula. Let's just
take as an example. So I fed it the video and then ask it to make the clips. And what
Opus does is immediately show you all the possible clips. It will rank each one. So
this one got 99 out of 100 and a minus on the hook. It will tell you how you will do
in terms of engagement or flow, not so good on the trend. And it will tell you what you
do. Well, the beginning of the video catches the attention by mentioning a woman with swollen
ankles and offer a prayer. It will give you the copy and it will give you, you can go
in and you can edit this. So this is a, this is a 33 second clip. It has all of the little
captions. So you see how that looks. I can go in and I can edit this. This is remarkable.
This is outstanding. You don't have to match little clips and the, and the face or anything.
It's incredible. I can go through this and I could say, I don't like if I, if there was
something in here I didn't like, let's just say if I didn't want to say we shared stories
of what I'm not, I don't want to mess with this one because I kind of like what it says,
but all I have to do to edit it is I edit it in the copy and it will then change the
video and my mouth and everything will line up and it will take that out. And so I'm looking,
I'll go down to one I don't care about on the bottom so I can show you how to edit it.
So it will, it will give you 10 or 15. Come on, where'd you go?
Disappeared on me. Right again. It's loading. It will give you 10 or 15. There we go. Okay.
It will give you 10 or 15 different. I probably have to get out of this before I can show you
anything else. Okay. Let's just say save changes that up here. I think running zoom and this,
it's making my computer slow. Come on. Stop. Close. Okay. I'm going to,
I'll come back to it. I think it's just being slow. It will, let me just try opening it again
and see if I can just show you a little different, what it looks like
or will my computer be slow, slow everywhere. Okay. Forget it. I'll come back to it. It's,
it's being slow. I'm going to shut this one down. Shut this one down. Okay. There we go. Okay.
So if I was going to come in here and I was going to look at some of the ones that I've done.
Okay. So we'll, we'll pick any, we'll, we'll stay on that one. Okay. As you have it,
it will show you, it will give you 10 to 15 clips. So this to me, first of all, this is outstanding.
I'll go through, I won't like a lot of them. I'll heart the ones that I like. Okay. And it will rank
all of them and it'll start at the top and there's down to 96. This one's down to 95 and we get,
we get, you know, less and less as it gets to the bottom, as far as I'm concerned.
You know, I've been making videos for decades, so I score a little higher, but we, we get to
something that let's just say, I really don't care about. I'll come in and edit. Okay. And each one
is giving you a title. It's giving you the description. It's giving you the ability to
edit it. It's giving you the ability to, you know, you know, you can, you know, you can, you know,
the description is giving you the ability to edit it. Okay. I'm probably not going to use this.
OK, so if I wanted to go in here and edit this clip,
I could just click the Edit button.
And I can remove any parts of this.
So this is kind of fluff.
Maybe I don't like.
So if there's anything that you've gotten from today,
or how about this?
It starts with, and so did Peter.
That doesn't make sense.
So let's say I don't want to open with that.
I want to open with the second part of this.
So I can take all of this, and I can
remove the caption and the video so that I'm not saying that.
So once I do that, and it deletes that part right there,
then it will start where I want it to start.
So to think that it will create clips for you that
have the captions that are, and it will hand select out
of your entire, this could be an hour and a half talk
or whatever, it will select out of that the best of your words,
put it together with captions, let you be able to edit it.
So this is a way.
Now, you didn't used to be able to do this very well
on LinkedIn.
LinkedIn didn't used to like video.
LinkedIn is starting to like video.
It's increased at least 15% over the last month or so.
And the reason is LinkedIn is looking at dwell time.
How long can you keep people on your posts?
So if you've got a 30 second or a 60 second,
and it catches them, and they watch it,
they're staying on your post 60 seconds,
you just got ranked up.
So this is something I recommend throwing in maybe once a week.
So we want to rotate the type of posts that you're doing.
This is something we can throw in that is so easy.
So I want to put all of this together
that you could see how you might multipurpose this.
So let me demonstrate how you might take all of these pieces
together and in a matter of minutes.
So I save the changes to that.
So this is the transcripts.
And I can now blend these things, meaning I can grab.
Now, this is before the correction.
I'm just going to grab this to show you an example.
I'm just going to grab the transcripts because I did not
make that change.
OK.
So there's the transcripts of what it says on the video.
I can copy those transcripts.
I can go into ChatGPT.
Let's just start something new.
And I can tell ChatGPT, create a LinkedIn post
that shares this short reel that I created during the Year
Prosperity.
I should have kept it over in the Year Prosperity
because it knows that subject.
But I'm just playing with this so you see right now,
during Year Prosperity formula.
And so I can do a LinkedIn post using this reel.
In fact, I'm going to do it, keep it in the same thread.
I'm going to go since it already knows all about that.
I'm going to keep it in the same thread.
OK.
So create a LinkedIn using this short reel.
Here are the transcripts from the reel.
From the reel.
OK.
So it's going to create some.
I didn't give it a lot, who, what.
I just want you to see that I can do this.
OK, I could take that reel and then add.
So now I've got a post, and I throw the reel in.
OK.
Now, I want to multipurpose this.
So I want to also create a YouTube description,
including hashtags to go with this reel.
So I could also put it on YouTube.
Now, that's probably too long.
So I can say, create a short YouTube description
to go with this reel.
I could also put a call to action.
and so that it could drive it somewhere else.
But I may grab what I like out of this.
I probably wouldn't put this top part
because it just screams YouTube.
But I would probably grab the context in this short reel
from Your Prosperity.
Discover how to break free from the cycle of luck.
Because it already knows the topic,
it tells you what it's about.
Watch and get inspired.
There's the hashtags.
So I can move from different things from that reel
into a post, into a YouTube description,
and we could take it all over the place.
Maybe I wanted to create an email that included the clip.
So just know that we can go in between all of these things.
And like I said, I would take the LinkedIn post,
I would grab this.
I don't, I rarely use that subject.
I'll create my own hook,
but I could just grab just this part of it.
And same concept.
I could go into LinkedIn,
and I would get the video from the Descript,
but I could go into LinkedIn,
and I could pop what it suggested.
In chat GPT.
What I'm showing you is how I can use the best
of all of this.
So I can have chat GPT write it,
and then I could use authored up to create some formatting.
I might say, you know, I wanna hook that blah, blah, blah,
and put it in bold, put some bullets,
put some things and make it into the post.
And then I would attach the video instead of that.
So that I'm able to do different types of things on LinkedIn
and the thing to understand is I believe so strongly
that done is better than perfect.
So your engagement,
if you're posting something every day,
even if it's not perfect, you will improve as you go.
But the fact that you're posting every day,
you will increase your skills,
you will increase your engagement,
done is better than perfect.
So the beautiful thing about all of this
is that you're no longer having to start with a blank page
and have to think about it and then have to edit it
and then have to think that it has to be perfect
and then have to find the picture and have to,
what I want to show you is that what used to take hours
takes minutes now.
And I shared the story in my last LinkedIn post,
I was super busy,
but I'm so committed to posting every single day
that while I was eating breakfast,
I dictated my thoughts of what I wanted the post
to be out onto notes.
I came over to computer,
I threw that in to get it cleaned up
and posted it on LinkedIn
and everything was less than 15 minutes.
So this is what I wanna communicate to you
that you can do that.
Okay, another tool that I want to share with you,
well, I think because we're so low on time,
we've got 10 minutes, I think I've given you a lot.
I think what I wanna do now is open up for questions.
Let's have some conversation around this.
Anything that comes to your mind,
what jumped out at you?
What excites you?
What questions do you have?
I wanna make this personalized for you.
So let's take the last 10 minutes for that.
Questions, comments, ahas.
Are you inspired?
Are you encouraged?
Are you freaked out?
Like give me a reading on where you're at.
Go ahead and you can unmute yourself.
You can let me know what you're thinking.
I'm a little freaked out.
There's so much possibility there.
And my sense memory is of challenges
when you're doing editorial,
going into a software program in order to edit,
not being able to scrub close enough to get the sound right.
And those are the memories I have.
So the thing that I could.
do it lickety-splitty in 15 minutes, you know, it's like, really? Yeah, I know. I'm so with you,
Susan, trying to edit in the past. I have visions. I have scars right there with you.
I literally, I was so picky. I would sit next to the technician and I remember like the sound waves
and having to match them exactly. And what a nightmare. And I can remember hours into midnight,
it would take hours and hours for the smallest of changes. And now to think that you can edit
just in the text and it will make your mouth match and it will make the whole thing. It's
astounding. It's astounding. It's a whole new world. And this is, you know, in terms of big
picture, first of all, what I would say to you, there's no cost in playing. Grab something you
don't care about, go in and just spend a Saturday playing sometimes. Ask it to do something, to
create something, to edit something, just get the feel for it. And your brain, like Cindy always
says, will go that as soon as possible, right? To do a Cindy, right? Because Cindy and I got into AI
when it first came out and Cindy and I are like going back and forth. We'll have you looked at,
she's like, you know, you have all the genius of the world that is ever growing at your fingertips
and it's, it's mind blowing. But if I bring it back around to the whole concept of what I think
about exactly what you're saying, Susan, because we go back about the same length of time of doing
stuff and we know how much stuff has changed. To think that I used to have to, I mean, we could go
back before even computer, before laptop, right? That I had to do it by mail. And then the internet
came out and people were so freaked out about the internet. It was going to be the end of the world,
right? And to think that we can have this Zoom call because of the internet, that we can have,
you know, CRMs for our emails, that we can have all these things. And AI has just gone to another
level. And I used to have to, you know, go physically somewhere to meet someone. And it was,
you had to get all dressed up and drive and gas and all of that. And try or just by phone invite
them to get into a hotel room where you had to pay catering fees and way in advance and hope people
show up. To think that I can just get on one of these platforms like LinkedIn. And I call it the
privilege of the platform that God has opened. And just like in business, like you were in network
marketing and things where, you know, you started with two people and then five people and you could
talk to five people and then you could talk to 10 and 20. Well, you know, you could talk to five
people and maybe get a sale, but in a hotel room, you got in a small conference room, you got 20
people, you were thrilled. Pretty soon you got good at it and you got 100 in a conference room.
You got really, you got the ballrooms and you got a thousand people in a hotel ballroom. And we can
do that now, privilege of the platform from our home, that I can build relationships. And it's
another topic, not AI, I will do on LinkedIn and so on, but to build relationships and to take what
used to take hours and hours and hours of what? Writing, first of all, blank page, staring at a
blank page. That's the first. What am I going to talk about? What's going to be the topic?
Now, I encourage you to get a list of topics so that it's kind of on your mind when you get ready
to jump on there. Editing used to be a nightmare. I can just slop on there and get it cleaned up,
right? So play with it would be my suggestion, but yes, I often do any customer service or I
communicate, I believe in the wonder hour, the miracle hour that I spend an hour on LinkedIn
every single day on social media. This allows me in that hour to not only post, but to engage,
which raises your post value to add new people in the LinkedIn, which grows your audience. I
can do all of that in less than an hour in between clients. So yes, yes, yes. Okay. I'd like to hear
from other people, anything else? I'm going to wrap it up here in the next few minutes to stay
on time. I really love your feedback because I'll bring it on in. You guys are prosper leader
members. This will come go deeper in office hours. We will keep this conversation going. So, okay.
Give me some feedback, any of the rest of you.
Linda, you're already a whiz.
What did you learn today?
You're muted.
I was not in, I didn't know about Firefly.
And I'm like, sweet, Firefly.
Because sometimes I spend, I burn a lot of time
looking for the right images.
Yes.
And so for me to be able to get that easily, my gosh,
that's huge.
Text-to-image is blow me away, text-to-image.
Again, I just had fun.
My favorite was when I did the dog and the horses, just fun.
So drop the perfectionism and just do fun.
OK, I'd love to hear, Tracy and Alma and some of you
that are brand new, I'd love to hear your feedback.
Cats?
Hi, this is Rachel.
OK, yes, Alma and Cat, love to hear from you.
You guys are absolute newbies, so you're great.
Yeah, are all these tools you're mentioning, are they free?
Some are free, like the Firefly, the original,
can be free as you start doing more.
It gets more expensive.
ChatGPT is free if you want greater value.
What is it, $15 or something, Cindy, if you go for the?
OK, so they can have a fee?
What's the biggest fee?
You can start free, and then when you're really using it
and liking it, you can add.
Now, the Authored Up does have a fee.
The Authored Up does have a fee.
Yeah, that seems like the most practical to me
because that's where I hit my roadblocks.
I, yeah, I really have loved it.
My copywriter turned me on to that,
and the big online marketers are using that
because instead of just plain text,
you've got the ability to bullet and use emojis
and highlight in bold and all of that.
And I like that in the same place are the analytics
because this I'll get into more when I'm teaching on LinkedIn,
but LinkedIn looks at your averages.
And so if you look, if you clean it out,
you're able to do better, but that's another topic.
But it's included in there.
And again, helping you think about a hook,
that's big copywriting, helping you think.
I get stuck.
Yeah.
We get stuck on that.
Where do I start?
So.
I'm an analyst.
OK, I know what I want to say, but how?
But so are you encouraged?
Are you inspired?
Yeah, just a little bit I've seen,
because I wasn't here for the whole time.
So free fee range could be anywhere from $25 to $50 a month
or what's the expectation of?
You know, I would start with the things
that without even paying, just get used to.
Like just get on chat TPT and just get using it.
And then when you're ready to really advance,
then you could start.
Pick the ones.
OK.
Yes, thank you.
Good question, Rachel.
Hi, I did put a question in the chat.
I don't know if you're able to see that.
I need to scroll back or something.
I'm not seeing it.
Hang on a second.
Let me find.
OK, OK, OK, OK.
Here it is, Rachel.
OK.
I think what happened is things came in after
and I didn't see it.
OK.
All right, so the last thing you just
shared about notes at breakfast.
Can you walk us through that a little deeper?
OK.
And how I can begin a simple content crafting
routine in the morning.
OK.
Good.
All right.
OK.
You just said the same question twice.
OK.
Yeah, anything that you're creating is yours.
I will often, in the question for you, Susan,
I will often credit it.
Like people say, well, that poem, is that what
about trademarking?
That's a conversation that has been going on for a while.
Nobody has the answers.
Lawyers are playing with all of that.
But you could say created on Firefly
or created if it's something that you're worried about.
But it's yours.
Nobody else has it.
It's totally unique.
OK.
OK, so Rachel, the process that I go through is.
Because I keep a list.
And once you're doing this, you will add more to it.
I keep two lists.
One is a list of possible topics that you want to talk about.
And you want to be adding to that all the time.
OK, so that means that things will come
up when you're working with your clients and your mind will start being primed
to say that would make a great post, that would make a great post.
So you have a list of topics and then you have a list of stories,
possible stories, if you have that, that's one of the big things that will
speed you up because you could just feed that to chat GPT.
Now, normally I'm a fast typer,
so I just type as I'm thinking into chat GPT.
In this particular morning,
I was busy and I voice memoed it and I just did that on notes in iCloud.
But you could do it on whatever thing you have that you can you can dictate into.
And I copied and pasted that into chat GPT.
OK, and so it gave me
and I gave it the most basic information that I always tell you.
Who's it for? What's my call to action?
What's the tone that I want?
So that keeps it, you know, within the framework.
So, for example, I've taught it.
I only use short sentences.
Now, those of you that are like grammatically trained and all of that.
Let me tell you what performs under 12 words in a sentence performs 20 percent
better. So you need to learn to talk in very short sentences.
So I've taught chat GPT to talk in very small text length.
Most effective if you're doing a text and
image is nine hundred to twelve hundred words for every.
And it tells you on the bottom of
how many words you have that you used when I pop it into authored up
for over twelve hundred for every additional word.
So like if you added three hundred, you reduce your reach by 10 percent.
So we've got to learn to talk succinctly and simply.
OK, and so I've instructed chat GPT to do that.
So all I did was throw up on the story.
OK, and then I threw that into chat GPT in those guidelines.
I want short sentences, punchy.
Right. I told chat GPT what I wanted.
So that so dictating it took a minute or two.
I just dictated what was on my head,
throwing that into chat GPT, telling what I wanted less than five minutes,
copy and pasting that into authored up so that I could bold a few things,
put some things in bullets, less like total time for all of that,
grabbing that and posting it less than 15 minutes.
Also, I think Rachel could just copy her
paragraph and dump it in the jet, you know, chat GPT and have her ask it.
How can I start a morning routine, crafting a morning routine?
Like, oh, yeah.
Oh, maybe I missed the question.
Yeah, I hope you get all asking it, how to help you organize your time.
That's a whole nother.
I thought you were asking how I did the post.
But, you know, I was I was asking that I was what you answered because I wanted
to get a sense I wanted to get a visual of how I could.
Yeah, because that's what stops me.
I think it's going to take too long and then it doesn't happen.
Yes. So just like a short like I know I can
actually go from start to finish.
So what you're saying is then you just
but you didn't finish what you actually you're posting it on which platform.
Oh, you know, like, OK,
I was the final.
You know what? I'm going to show you the final and then I can back it up for you.
Am I sharing the screen right now or not yet?
Not yet. OK, let me share the screen really quick
here and.
Let's go into LinkedIn.
And I will show you the end and then I will show you backing it up.
So the first thing that I do because of
using authored up is I post in LinkedIn first
because authored up is a LinkedIn feature.
OK, so if we go to.
to, I'll show you the exact posts that I'm talking about on LinkedIn. It's this one right
here. Okay. So this was my thought eating breakfast. It just hit me. So I'm just sharing
a thought on this one. Life and success are cumulative. It's not what you do once in a
while that makes or breaks you. It's what you do consistently. So, you know, eat. And
I was just, just talking out loud. Okay. So eat cheesecake once in a while, not much
will happen. Eat cheesecake every day. You'll probably face some health consequences. The
same goes for business. And I remembered a Jim Rohn quote. And so you can see what the
posts look like. And I asked chat TPT to give me hashtags. And I just posted an old picture
that I had. So this is what it looks like. Um, you know, in the final version, I then
will grab this Rachel, and I'll just simply it's already formatted. I don't use hashtags
in Facebook because they're not relevant in Facebook. So I take and I go over to Facebook.
And for me, I've got several accounts linked, but I simply go right into Facebook. And I
paste paste it straight from LinkedIn and look at now Facebook is nice and beautifully
formatted. And then I can just add the video. I mean the photo or if it was a video. And
then once I click next, I don't want to post it right now, but it will give me well, let's
just do it. Let's just pretend for a second. So you see, um, so once I grab, you know,
I grab and pop the the photo in there. And then I click next. So let's just grab I don't
care anything here really quick. It's gonna grab a picture. Okay. So, um, if I didn't
if I wanted to edit the picture in any way, but I'm just showing you Okay, so we pop that
in. Then I go to next, I have it hooked that I have different places that I can share all
at once. So then it goes across all my Facebook posts in one shot. Okay. So that's an example
of how I can just go from dictation to chat GPT, to authored up to posting. And then I
got all my posting done. Okay. Um, great. Thank you. Does that do you feel clear? Yeah,
that was helpful. I wanted to see the whole start to finish. That's great. Thank you so
much. Yeah. So in that case, you know, I did a voice memo, but I don't normally that was
rare. I was so pinched for time. I literally had to do everything in 15 minutes. I like
my first client was like 730 or something crazy. I usually have a nice window in the
morning and I didn't. So it just showed me what was possible. But if I didn't do the
voice memo, my routine, if you're asking my routine, my routine is first of all, spiritual
practice. Okay, so my hour with God, because now I'm filled up, I'm full, I'm going to
be writing from that energy from that space. And then I normally have an hour dedicated
to LinkedIn and, and, and Facebook. Okay. And so then I would go into chat GPT. And
my normal mo is I kind of have in my head what I want the topic and what the story is.
And so I just go through what I've shared with you what to do. And I just type sloppy
typos. This is the story. This is the dot, dot, dot chat GPT. If I don't like something,
I might go through an iteration, like shorten it, you know, make it shorter, punchy sentences
I've got the basic that I like it on on chat GPT. I copy and paste that into authored up,
add the formatting, then add the picture, post it on LinkedIn, copy and paste over to
Facebook. And now I've done all my social media. Thank you very much. You're welcome.
All right. Anyone else? Brennan, I've got three questions.
You don't use regular Gmail for posting or, you know, your email thing for posting content.
Are you talking about email now? Not not social media? What I was trying to put them on social
media. I think of email as social media. So okay, so social media are the platforms, LinkedIn,
Facebook, Instagram, YouTube.
This is what I'm talking about, social media.
This is not email marketing.
Now, can I take that same concept that I just did
and make it into an email?
Yes.
So I would use ChatGPT to repurpose.
So I told ChatGPT, write a LinkedIn post.
After I'm done with that, I would say,
or I could start with something else.
But if I had already done that, I would say,
now repurpose this as an email to cross-collater members.
It will reformat it as an email in which
I would cut and paste to whatever email
system that you're using.
Good point.
Same thing if you're wanting a blog.
Now, some people start with a blog
and then go to social media.
Some people start with social media,
and then they can take that to email,
can also take it to your blog.
So once you have the concept and the story,
you can take the same thing and say,
now make it a 500-word blog post.
Now make it a YouTube, if it had a video together with it,
have the YouTube description and the YouTube hashtags.
So you take the same, and this is part of the time saving,
is that once you've done one thing, you can be everywhere.
But you emphasize Facebook and LinkedIn.
You didn't mention Instagram until just now.
So do you use Instagram?
So it depends on who your market is.
There's also TikTok I didn't mention.
So for me, I'm going for Christian professional women
entrepreneurs.
And so the number one place to find those is on LinkedIn.
So that's going to be my spotlight.
You want to have one platform that you absolutely spotlight.
Now, I built my business the first 10 years on Facebook.
I was never on LinkedIn.
So Facebook is very good as well.
However, it's a very different market
and a different form of conversation.
So since I've gotten on LinkedIn for the last,
I don't know what it's been, six, eight months,
I've been on it for 10 years.
But really marketing it for the last six, eight months,
the quality of women is so high.
The quality of the conversation is so high.
So if I'm wanting to go high ticket,
I'm wanting to go professional, I would start LinkedIn.
My second choice then, wherever you're most active,
but my second choice is Facebook.
I don't, I send, it automatically
sends over to Instagram, but I'm not deliberately
marketing on Instagram.
And I'm not on TikTok at all.
And that's for different reasons.
And where are you dictating your,
what platform are you dictating to for your audience?
Yeah, so if you have a Mac, I do not.
The ChatGPT app goes right on the computer
and you can dictate right straight into ChatGPT.
Since I do not have a Mac, I had to use a Mac something,
which I use my iPhone that I do have.
So in my case, I simply went into my iPhone
and you could use whatever you like,
but it already has the notes part of iPhone,
if you have an iPhone.
So I went into notes and I will show you the exact notes.
So here is me just, you know, dictating into,
into the, that, and then I copied and pasted it in.
But anywhere that, you know,
I could dictate into other things as well,
but that is just an easy.
It's easy, okay.
Yeah, good questions.
Good, anybody else?
And then we will take this conversation into office hours
because there's so many dimensions
to what we're talking about, like LinkedIn strategy,
like graphics strategy,
like there's so much more depth to this.
But what I, my goal for you with this
was to open your eyes to the possibilities, first of all,
that this can be your full team.
This can be your copy editor.
This can be your coach in a lot of ways.
It's not as good as me, but this can,
this can be your Spanish instructor.
This can be your brainstorming buddy.
But what we focus in on today,
cause for you to get clients.
is getting you omnipresent on social media.
And then the same can hold true for,
I use it to draft emails that I'm going to send out.
So for customer service and things like that,
you can use it in all those places.
So first I just wanted you to have the big picture.
Then I wanted to narrow down to my favorite tools
in terms of, okay, what are the two or three or four tools
that I could use to get started on to just make this routine
and do this in less than an hour a day.
And in terms of posting could be in 15 minutes.
Posting used to take me an hour, just that alone.
Writing, okay, I have a newsletter in LinkedIn.
A newsletter used to take me four or five hours.
And now with these features, it's less than an hour.
So this has freed up 15 to 20 hours a week.
And I'm in a position in my business
that I do have professionals.
I have a professional copywriter.
I have a professional web designer like Cindy.
I have a professional VA like Linda.
But if I did not, this could serve doing all of that for me
to get to that place.
This wasn't available when I was starting coaching,
but it is available now so that you have that headstart
without hiring a huge team
and without spending all of your hours,
which is what bogs coaches down trying to create content
so that they can't even coach
because they're so bogged down.
And so what I would say,
it's okay to do it messy in the beginning.
You'll get better and better and better.
Consistency creates momentum.
Done is better than perfect and explore and play.
And you will learn.
When I ask things to chat GPT,
like how could I improve this email?
How could I improve this newsletter?
It will tell you.
And that's a learning device for you.
It will tell you it didn't really have a hook
or I would be more personalized or I would...
It will tell you.
And so as it's doing it for you,
you're also getting trained in skills
that most of us were not trained in,
be it editing, be it copywriting, be it whatever.
So it's a beautiful thing that you're learning
as you're doing and as you're able to become omnipresent,
but not becoming a slave to this for hours and hours.
Things used to take me hours and hours.
So I pray this has blessed all of you.
There's so much more.
We'll keep this going in office hours.
If you're not a Prosper Leader member watching this,
you wanna become one
because there's so much more juicy stuff to go with this.
All right, thank you all for being here today.
This has been my honor.
I love you.
Get out there, get your message out, make the impact.
Let God shine through you.
This is a glorious window to make an impact
and grow your business.
Proud to come alongside of you.
Lots of love.
Thank you.