All right. So welcome, welcome. We've been having a great conversation for those people
who are here live, and I recommend that you come live. Welcome to Office Hours, this week's
edition of Office Hours. And so we've been having a conversation in advance to see what
are your struggles, what are your challenges, what are your questions, what do you want
us to look at, what's the sticky places. And based on that feedback, then I usually do
this part, which is recorded, which is the teaching that's relevant to all of you, even
those that couldn't attend live. So what came up, and I'm going to start with prayer first.
So Father God, I just ask that the words of my mouth and the meditation of my heart is
pleasing to you. And I ask that whatever needs to come forth for every single prosper leader
to advance boldly into the fullness of her call, I ask that that is what will come forth
with grace and ease. And I just pray a blessing of supernatural wisdom and discernment and
direction and clarity for every single woman. I pray that you strengthen them with might in
their inner woman, that they will rise to the fullness that this season offers. And so we
give thanks in Jesus name. Amen. So when we look at where we are real time in this season,
we're in a very important time in that September is always one of the biggest business months,
at least my experience over 30 years in business. There's two really big months, January and
September. You can have a big month any time of the year. I'm not putting any limitations,
but naturally people jump in in September for a lot of reasons. The kids go back to school and
so they can get back focused again. The vacations are over, the weddings are over for the most part,
right? And there becomes an awareness that, wow, there's only three months left in this year and
I don't want this year to be a repeat of last year. And so they're kind of putting the hustle
back on. It's like the last minute push again. And tax wise, if you're a coach or a consultant
or something, they're more likely to invest. They've got to use up and get the tax credits
that they could use by investing with you. And so for a lot of reasons, if you're very,
very active, you can really make September very powerful. So there's two ways when you
understand the season that we're in. So that's timing wise. But secondarily, we talked about this
before. We're in what's being called out there a trust recession, a trust recession, meaning
that trust is at an all time low. They've been offered lots of shiny objects and promises and
all kinds of things. And they've dumped a lot of money and a lot of things starting back in COVID.
They were spending their stimulus checks. They were glued to Zoom. They were making purchases
and they were trying to find ways not to have to go back to work and all of that.
And then it didn't pan out. And so then they ended up going back in many, many cases, or
they ended up launching businesses that they couldn't get off the ground. Right. And so there's
been a lot of disillusionment in believing the gurus and believing in the promises.
And this is, of course, not just in business and not just in the online space, which is huge.
I mean, you bring in AI that adds more confusion, like what's real, what's not real? Is this really
a person? Is this an AI created, a holographic whatever. Right. And so there's a lack of trust
and there's everything going on politically. There's a lack of trust and so on. So knowing
that what you build right now needs to focus on creating trust. Okay. Because there's a trust
recession. So what this means is that in the now season, you've got to be showing up far more than
you've ever had to. You know, I remember, you know, when the internet started and I started
doing a newsletter, you know, going back many decades, the newsletter is a powerful tool. And
I always start my clients with that. And that was once a week. And that's all I did. It was before
social media, but it was an email that, you know, went out once a week as a newsletter.
That used to be enough. We call, we would call that once a week being front of mind.
I can tell you that once a week.
you're not being seen, you're not being known. That's not enough in this trust recession, okay?
That's a foundation. You need to be doing it. And I would have a newsletter on LinkedIn. I have an
email newsletter. You need to be doing that to build the trust. But now we are blessed and cursed,
however you want to look at it. I look at it as blessed that with social media, you now have the
ability to connect with the world on a daily basis and build a tribe of people that share
common values with you, share a common vision with you, share a common perhaps enemy with you.
And this is a very powerful season to be able to build like that, okay? And so, of course,
all the things that I've taught come into play that you've got to have clarity about in the
first place. So you have to have clarity about your who, okay? Because we can't take the conversation
any further, and I'm not talking a big, broad who, like women over 50. You mean a woman over 50 CFO
that's looking at how she's going to retire or a woman over 50 that is finishing her 12th kid
of homeschooling or a woman over 50 that has never worked and has just supported her husband
and been a wife follower. I mean, okay, this is not the same who. They hang out in different places,
right? All of that. So you've got to go deeper with your who as to start to discover what are
they struggling with? What's their now problem? What's driving them? What are they for?
And what are they against? And all of understanding all of this, what are their core values? Because
in this trust recession, people are buying more based on common values, based on common vision,
based on having a common enemy, based on having a common, do you follow me? And so now to truly
stand out, at least on a personal brand, and I believe that there's a touch of this for the
corporate brand as well. You still have to know your product or service. What's the now problem?
It's just that now it's less focusing on you and it's focusing on the product or service solving
and the mission and the vision of the company and all of that, right? And why the company was born.
So now that we have the blessings on social media and we can connect every day, and I've
taught you that now we need to be connecting every single day with posts. And so what becomes
super important for you is stories, stories, right? I've taught you that you're going to have a variety
of posts. This is true personal and corporate, a variety of posts. You're going to have some that
are inspiration, okay? And corporate is going to be more inspiration like testimonies of people who
have the same companies that have the same problems and were able to grow or able to
hold on to their employees or how it was before the service and after.
And on the personal level, then it's stories. It's going to raise inspiration, raise hope,
raise the things that we're talking about earlier, the resilience, these type of things, right?
And so you're going to tell stories and you're going to tell how-tos and this is where you get
to showcase. So you're showcasing your knowledge, you're showcasing your skill set of giving them
actual tools that they can try. And because it's a trust recession, you want to give quick wins.
You want to look at what's the fastest win I can give. Be thinking about that. If you know
their struggle, what's the quickest win that they're going to go out? And for me, the quickest
win I can get is if I can get like in a breakthrough intensive, I can get a client enough clarity
and get them out there, get their sales skills strong enough that they get out and they go get
a client right away, right? That's a quick win. And so we don't want to wait. There's people that
have been waiting a year, getting ready to get ready or two years. Let's get a quick win. That
helps with this trust recession. Okay. So it's very important that you have
of a form, a piece of paper,
a Google document of something on your phone,
you know, sheets, whatever,
that you're constantly adding ideas
for stories that you can tell.
Stories are your weapon.
So you want to have lots of stories, okay?
And you want to have a victory overcoming
turning point stories.
You want to have origin stories.
You want to have success stories.
And these are also one of the most powerful stories
where you showcase your client instead of you.
And you really tell stories about your clients.
And all stories, of course, are stories of transformation.
How was it?
What changed?
How is it now?
It's a before and after, right?
So, you know, we see it with a health coach.
I was tired.
I was 40 pounds overweight.
I was having hormone issues.
I started this nutrition protocol, this eating protocol,
this exercise, whatever it is that you're offering.
And now I've already lost 20 pounds.
I have energy.
My complexion cleared up, et cetera.
Before, how was it before?
How was it after?
So you're doing that on yourself in your stories
and you're doing it corporate on your stories.
So that you're not sitting in front of a blank page,
you keep stories.
And I want you to know, I mean, the power of stories,
Jesus, I mean, that was his number one way
of reaching the heart was telling stories.
So I want you to know that having this list of stories,
the same situation can be used so many different ways.
Like stories are everywhere.
If you get your mind primed to always be thinking about,
ooh, that'd make a great story.
It's like, once you start videoing,
you're always thinking, ooh, this would be a good video spot
because we're priming our brain
to be looking for something, right?
And so you're always priming to look for a story.
So this morning on LinkedIn and on Facebook,
I shared a story about limiting beliefs.
And this is how you can pull a story from anything.
So I told the story that my dog, Coco,
a little Chihuahua Yorkie, if you didn't see the story,
I've put a picture of her.
And so I take her for a walk every morning
and she's just so serious about this.
I mean, she just has to go on a walk.
She wants to go on a walk so bad.
And so we have to go through our little ritual.
And so I need to put her her little harness.
She's got a little vibes up harness
that's got all the things to help her body and everything.
But anyway, I lift her up on the couch
to put the harness on,
because it's just easier for me
than bending down on the ground, right?
And so I'll tell her, come on, get up here, get up here.
And she just struggles.
She wants to walk so bad, but she just can't get up.
She's pawing, she's barking and she's trying
and she's making a run.
She just can't get up on the couch
and I pick her up and put the harness on.
But here's the funny story.
I take her for a walk and then we come back
and of course we've got to take the harness off.
She's got this, she feels like super dog in this harness.
She comes in and she just flies up onto the couch.
So she had the ability all the time,
but there's something about, she had a limiting belief,
but the harness makes her feel like super dog.
And she's can just fly up there, you know?
And so I use this as a basis to engage,
to talk about limiting beliefs.
And then I made a call to action about,
hey, we don't see our blind spots, have a call with me.
Reversing those blind spots takes you from no clients
to clients, from not making the income to making it.
So you see how anything can be a story.
So everything happening in your life is a powerful story.
Okay, is that helpful?
Are you seeing how you can really use that?
Okay, so now we're in a trust recession again.
Stories, if that's something common that your pet lovers,
you just have a whole new level of endearment.
How many of you just felt a little closer
after knowing that little story, right?
There's just a certain part and you tell,
imagine if you're telling stories every day
and you open with stories, it makes people wanna read.
And if you take, save the end of the story till the end,
like they do in anything else,
that you have to read the whole thing
to find out what happened, right?
And you make it relevant to what they're going through,
you're building this connection, which is most.
important in this trust recession. Makes sense? Okay, so it's the repetition and it's the showing
your face. Now, with your business brand stories, you may not want to be the face of the company.
You may, you may not. And it's just, that's a decision. You can look at companies on both sides
where it's a brand and there is no face. And then there's a brand that there's a face to it.
That's a personal decision. Okay. For your personal brand in this trust, low trust, trust
recession economy, it's very important that they see your face. And how do we build trust? Smile,
eyes. So what we need is very closeups that are always showing your smile and your eyes.
So the picture I showed, we always want portrait in LinkedIn, right? But even just to,
just to show you this, and then I want to move into your questions about building a ramp for
the launch, but I want to just show you what this looks like really quick.
Of how you can build this. My computer's not slow here.
Let's show you the LinkedIn post. Okay, there we go. Okay. So if we look at
that, being on zoom is slowing us down a lot here. Okay. So take a look at what I did here.
This was deliberate. Okay. First of all, look at the picture. What I wanted was two things.
I want you to see my dog. And that look is hilarious that the dog is giving,
but if any dog lovers in the house, I probably have your attention, right? But I want to make
sure now my eyes are not perfect in this one, cause I was focusing on the dog, but I want you
to see a smile. We respond to smiles. So do you see how you can take something like that? Okay.
And then of course the first, you know, the subject line is what makes them decide if they're
going to look at it. So even dogs have limiting beliefs. I mean, that's, that's a little out of
the ordinary. Now this was written by chat GPT, but I fed it the story. So you really, you're not
looking at this because it's so personal. It's the true story about my Yorkie. Like, okay, you forgot
it's you forgot it's chat GPT. It's broken in the small sentences that I've taught you. It's got
the, you know, just making it very, very easy to read. Okay. So always in this trust recession,
show your face. Selfies are fabulous. It does not. I do recommend that you all at least quarterly
go get professional shots, done lifestyle shots that show you in lots of settings that you know,
if Susan's focusing on writing and her book, I'd like to see lots of shots of her holding her book,
for example, shots of her writing shots of her under computer. But if there's other dimensions
to her life you know, with Lois, I, I, like I started you, I want to see show me that you're
in the hospital all the time. Show me what it's doing with the family. Show me your mom,
show me your life. Right. And so there's a basic rule in journalism, you know, show me don't tell
me. Right. And so let your pictures work for you. Let your headlines work for you. Let stories
make you rise above all the AI speaking. Okay. So now, and, and, and showing your face to build
trust. Okay. Now, because we're in this trust recession, we've got to show up often. We've
got to show up with consistency. And so clients that I had that like we're showing up sporadically
right before an event, you know, here, join me, bringing it up a couple of times. And they were
floundering. And I have gotten in there and taught them about consistency creates momentum.
And I've taught them, you want to make what you offer a habit, right? So, so, you know, the phone,
the big platform, the, I can't even put it in here. You're not seeing me the phone, the big platforms,
there's my little dog again, see the, the, the, all of them know that there's
to battle for attention.
They want to make you checking their platform a habit.
And they do every possible psychological way to do that.
Netflix wants to make you get into a series
and make that a habit.
Understand human nature.
We're driven by habits, right?
We want to make reading your post a habit
because they get value, because they get inspired,
because they get how-to, because they get transformed,
because they feel connected to you,
because it makes them smile, because it warms their heart,
because it makes them feel that, yes, they can.
We want to make you a habit.
That's worth note-taking.
Write that down.
I want to make my product or service
or coming to learn from me, most of your consultants,
a habit, OK?
So for example, I've got a gal that has lots of gifts.
She teaches yoga, and she does massages,
and she does the sound baths.
And she's got all these skills that she has.
But she would pop up events randomly
and then try to do some posts and not get the response
and have too low of attendance and not making money.
So when I started working with her,
understanding the two things.
We're in a trust recession.
Consistency creates momentum.
And ingrained into her, we need to make you a habit.
That means if what you do is always at the same place.
So those of you that are doing lives, always doing it.
They can count on you Monday morning,
or they can count on you Wednesday
at lunch or whatever.
That's part of a habit, right?
Just like in the old days, we got
in the habit of a certain radio show or TV show or something,
OK?
And she started doing this.
And now she's filling all her events.
In fact, she made so much money this month.
She said, I think I'm going to cut back on my services.
I don't need to be working this hard.
I've already met all my financial needs.
And it's because we made her consistent, not just
post when you want someone to come to something, OK?
Which brings us to September and your questions
about running a live launch, running a series,
running a challenge, right?
And the reason that we want to do that again
in a trust recession, it used to be
when I started, I could do a 1, 2, 3-hour masterclass
on a Saturday.
I'd get enough sales from that to run with.
I'd get all my coaching clients.
It doesn't work that way anymore.
A, they may or may not show up.
But B, it's not enough time to build trust.
The more times they come, the more they invest in you,
invest in you financially, but also invest in you just time,
right?
The more that they invest in you by showing up each time
and listening, and if you're adding value,
the more the trust is built. The more times
they see your face, the more they feel bonded.
The more you're communicating what you're for
and what you're against, right?
So you notice I'm constantly communicating.
I'm against striving.
I'm against sacrificing your health, your spiritual life,
your sleep, right?
And so anybody that's against that or wants
to be against that, we're building this connection,
right?
And I'm for total soul prosperity.
I'm for building a faith-integrated business
that you don't have to leave your faith at the door,
that you don't have to be five or six different people.
My tribe is going to relate to that.
Like, yeah, I'm tired of being different 9 to 5,
then when I get home at night, then on the weekends,
and Sunday morning, I'm tired of feeling scattered and pulled
in every direction.
My tribe's going to go, yes, total soul, prosperity,
I love it, I want that, right?
Prosper in all things, yes.
You mean I can prosper financially
and I can prosper physically and I can prosper really?
Do you see what I'm doing?
This is what you want to do, is that your posts
are pulling at your tribe by them knowing you
and the stories are connecting you heart to heart.
What builds rapport?
Looking at what we have in common.
So every story is like, oh, I'm like that too.
I have that in common, right?
Every time they see your face, trust is going up.
So we want to do at least a three-day.
Five is even better.
Seven is even better.
If your energy can sustain that, your content can sustain that.
If it can't, don't do it just for the sake of doing it
because it'll peter out.
For me, I'm a very passionate speaker.
As you know, you'll get even more on the sixth day
than you go.
out on the first day, so I'm okay.
And so I've done five, six, nine day,
and as my time allows, every single time is building trust,
and the sales are going up,
and you're growing your email list.
So what we need to be doing,
and I've shared with you,
based on the timeline that you have, you can shorten it.
If we're gonna do a six-week ramp,
then it's gonna be two weeks, two weeks, two weeks.
If you have to shorten that,
you wanna do a three-week ramp, no problem.
Do one week, one week, one week, okay?
So the first week I've shared with you,
we're building trust,
so we're not making a call to action purposely.
In other words, you're just giving,
and you're not asking anything.
So this is the trust building.
And by the way, you're gonna wanna repeat this cycle,
which means after the launch,
and you go, well, what do I do after the launch?
After the launch,
it's like we've been push, push, push, okay?
Because I intensify.
We get near the launch,
and the week before the launch,
they're not getting one email a day, right?
They're getting two,
and sometimes three the day before,
and the morning of, right?
So we've had this intensity.
It's like we've made a push.
Now you gotta give yourself and your audience a breather,
which means after you come out of the launch,
you're gonna come back in,
and again, you're gonna be bringing in value,
and you're gonna just be relaxed
and not asking anything, okay?
So the first week is just that,
or two weeks is just building that trust
by adding value, which is this hope, inspiration,
how-to, testimonies, just,
and so I want you to think about the theme
that fits toward your final offering, okay?
So everything is building.
So this launch, what's the call to action?
What's the final thing?
What's the problem that you're solving, right?
So we're working, we're reverse engineering it.
So at the end,
if you're Lois helping women be more resilient, right?
And this is the resilience challenge,
and your tribe is like, how can I keep it together?
Emotionally not go off the deep end,
spiritually not go off the deep end,
physically not go off the deep end,
not drop my business or finances off the deep end.
So watch what I just did, Lois.
I took, and all of you, this is true,
even corporate, Kate, is that I take the subject,
the problem that we're solving, in this case,
how to be more resilient in struggles,
and I'm applying it.
So you say, how would I do this?
Well, did you notice I talked about physical,
spiritual, relational, emotional, financial?
You see, we come from different dimensions
and layers of the same.
It's like, how can I talk about resilience
every single day?
I just showed you Chachi Petit gave 30 days on rejection.
We can talk about rejection for a year.
Same with the problem in the corporate
that you're solving, Kate, okay?
We can come in is, how is this affecting morale
to lose clients?
How is this affecting the bottom line to be losing clients?
How is this affecting your growth and your impact?
How is this affecting the company?
So you're coming in from all angles, okay, in your story.
So if the first week is seven days,
let's talk about it from different angles,
but it's the same topic that you know where you're going.
And so if one of those was a how-to post,
this is one of my favorite ways to stay resilient.
This is what I do.
It's my morning routine.
Let me talk about the role of a morning routine
and resilience.
That's a how-to post, right?
And so you're gonna have that
where there's no call to action.
And then the next call to action is very important.
The next week or two weeks,
if we're doing a six-week ramp is toward an opt-in, okay?
And why is that important?
Two-fold, we need to get them off of social media
and onto your email
because you don't own it on social media.
If social media doesn't think you're valuable for them,
that they don't feel it's keeping people on their platform,
it's selling advertising, you know, this is a business.
Social media is not there to make you have a happy platform.
They're there to make money, okay?
And so you could have, you know, I've got,
in my personal page, I've got 5,000, always the max,
and I've got 2,000, 3,000 followers.
that. So there's 70,000 people, they could show my post to 10
people. And I just lost 7800 people, you see, to get that
post, which is another reason why those of you that worry
about saying the same thing too often. First of all, social
media may not show it. Second of all, your your person may not
see it and may not read it. So stop worrying that you're like
talking too much. I had a client say to me, they were so worried
about making some changes in their in their LinkedIn, how
they showed up on LinkedIn, and they're just really concerned
about that. And I said, Stop making yourself so
self-important. I got news for you. Nobody's paying attention.
They're not going, Hey, last week, you said that in this
week, like I remember on line three, how, why do you change
that? Like they are so busy with their own challenges and their
own life, you're lucky if they look at it, they're not going
to see the change. So relax, stop like being driven by the
perfectionism, make the change, keep going. Okay. But that's so
so the purpose of the opt in, we need the email. And because
when it comes to and the second purpose is you're adding value
on a deeper level. So now, there's a deeper level of we
would call this a micro commitment. So I said, every
time they invest, so now it's a micro commitment, and they
invested by giving you their email by saying yes, okay, it's
another little micro, you want a lot of micro commitments in this
trust recession, okay. And so it's giving you more power,
because now you've got two ways to reach them social media and
your email, okay. And, and it's connected you even more. Because
now they're going to hear from you from email, they've made a
micro commitment, you got a deeper level. So that's why the
next call to action is not join my launch, it is this micro
commitment of a very valuable opt in and opt in is you're
giving something for free in exchange for your email address.
Okay. And if you don't know how to do that, or you don't have a
nice one, or it's not attractive, or it's not
compelling, Linda, are you still here? Show your face. Show your
face, Linda. Okay, she's brilliant at this. So right now
you could just reach out to her and chat and say, I need help
with an opt in. Okay. So reach out to Linda on that, because
you need a good opt in. And when it comes to visually, like
catching their attention, Linda's your gal. If you've seen
my banners, if you've seen my opt ins, if you've seen my books or
things, Linda did that. Okay. So if that if you don't have an
opt in, you need to have that. Okay, then now the next two
weeks, now we're making full court press to get them on on
your launch, but we're doing the same thing. It's just has a call
to action to join. It's got a link to click or reply based
emails are very powerful reply based social media where you
say just just type, you know, resilient in the chat, or in
the comments. Very important. That's engagement from the
algorithms. It's easy. It's another micro commitment on
their part. They're not going in and clicking and going and have
to do something. And it's it's them raising their hand that you
can follow up. So it's this series of micro commitments. So
in answer to your question, overall, as we wrap up is all
of this is the same subject all the way for six weeks, okay. And
it's the subject that is solving the problem that you're going to
solve in the challenge. And in the process, we've built
relationship, we've built connection, we've built rapport,
we've built trust in this trust recession, we've built
consistency creates momentum. And then once you're running
your launch, it needs to be all all systems firing. And if you
can't do it all yourself, you need to hire even an
inexpensive VA or a good VA if you want more quality, but you
need to have someone helping you that you've got to be DMing
every single day in LinkedIn, in Facebook, you've got to be
emailing, you've got to be posting, you know, you've got
these invitations, and you build a text list. And so you know,
you got it, you want to from every angle, invite to make sure
that you fill it, and then I don't overuse the texting, but
about a week before I text, and then during to increase
attendance, I text every day. Okay. So, um, did that answer
some of your questions? Those of you that asked, Susan, Tracy,
some of those did I cover the things that you needed to hear?
I have one more question. Do you do you do all of this like your opt-ins and everything
through Coach Accountable? Your opt-in can absolutely be through. I don't always for
one simple reason that in Coach Accountable you are paying for the people that you have
in there. So I tend to save Coach Accountable for paying clients for the most part. I do
book my calls through Coach Accountable but I clean it up before the billing date each
month. I can explain that to you one-on-one. So it doesn't have to be because your opt-in
can simply be in a Google Drive or you know any drive and be a link. And that link can
be delivered via email. It can be delivered you know in direct messaging. So it doesn't
matter. All that you need to do is that it's got a form that is collecting their name and
email before you deliver the link. Okay good question. Okay ladies did that time go fast?
I pray that that really equips you. Reach out to me in between if you've got more questions
that maybe I didn't answer. And of course come back next week and bring back and we'll
keep building on that. So excited for each and every one of you and what you're building.
And so we'll see you same time same place next week. Blessings. Thank you.