you
Yes, it's happening, but it doesn't go through.
So what I'm going to do, I'll open on my, on my other browser here and let's, let's
use this.
All right.
Oh, here's what I'm picking up.
Super quick.
The number one thing that I see here, this, this is also across the board, guys.
It's much better if you post once a day, then if you post four times, let's say
one day, and then it'd take like a gap of two days, not posting in the, or three
days, not posting, and then you post four again, I would say, split that.
Uh, for instance, here, I can see that in the last 24 hours, you posted two and
then four days ago, you posted two again, and then six days ago.
So I would much rather prefer that you post once a day than to every, every other
day.
The reason for this is because consistency will play a big role in like when you are
posting and how Instagram sees your page, like how Instagram values your page.
Um, so that is, that would be the number one thing.
Now, this looks good, as I mentioned.
So yes, if you're posting, if you're posting three, so here's, here's the
thing, I would recommend that you post every day because, um, because of the
gaps, sometimes, you know, it's, it's going to take a while.
So Instagram is pretty much like rewarding you for being consistent.
Right.
And then when, when we talk about consistency, I would much rather post
less every day than posting much on a few days, if that makes sense.
I believe posting daily will give you better results than, I mean, of course
that is also, if you can, if you cannot keep posting on those, uh, on those
days as you are doing now, here's one thing.
I think this template that you're using, it looks great.
It looks beautiful.
There are a few things that I would, I would try overall.
And these guys, trust me, it hurts.
It hurts in a, in a, in a sense, but sometimes what is beautiful
doesn't perform on Instagram.
And I had to learn this, the hard way after spending hours and hours,
creating videos, like editing photos.
And so one is like, ah, it doesn't perform.
And then when I create something that is simple and clean, oh, it worked.
So I think, I don't think I need to have enough data.
This is enough.
This is not enough data for me to know, but a few things that I would do here.
Number one, um, make sure that the emoji it's the actual emoji there.
Um, and then another thing is I would not add, add here.
I'll just add it like into the sentence, just like everyone else does to keep as
as an actual, uh, form that it's proven.
Now, another thing that I would do here is like, if you're using this template
and it's not like you keep pushing and it's not working, I think it's too early
to say, I would do at least two more rounds of those, which means like adding
more, probably like 10 to 15 posts with the same, with the same, uh, template.
If it doesn't work, change the template.
Okay.
All you are doing, like all we are doing essentially when we
are starting, we are split testing.
We are testing templates.
We are testing strategies.
Like our goal and only goal is to find one strategy that works.
Once we find that we double down on that, that is working.
And then we continue taking from there.
So this is what I would recommend for now.
Okay.
Um, so you put the emojis beside the sentence, like don't put them under it.
Yes.
And then another thing that you want to, you want to check as well is.
Give me a second.
If I was going in.
So you want to share with people, for instance, for this, you want to share
the benefit without, um,
telling them like natural way to improve your house cleaning I would say if you
use this your house is never gonna smell bad again for instance you are saying
the same thing of course I don't know exactly what this product is but I just
want to emphasize the idea that it's like you want to tell people one thing
without telling that thing let's say hypothetically if you want people to
yeah watch this video you and get them engaged if you say natural way to
improve your house cleaning a lot of people might not be interested in that
but if you say like if you try this your house is never gonna be dirty again
then it's like oh I need to look into this like what are we like what is this
product or what is this right so you want to build curiosity you want to make
sure that people they have a reason to watch the video to to stay like to stick
to it right it's smarter leave better maybe you could have a quote from this
video give me one second
okay this is what changed after I stopped eating processed food for
instance something like this you want to really get people to like to click like
what do you want to what do what is the end result we want them to stay as long
as possible if you give this it builds curiosity they'll feel like oh I need to
stay for some reason like this video is building like it's making me want to
stay here and I don't know why that's subconsciously because you you frame it
in a different way okay so another way that you could do this give me one
second
you
so after watching this video you're never gonna you never want to eat
processed food again something like this and that there is already the reward at
the end which is like after watching this you never want to do X right so
that's how I would frame this always think about that you you wanna you don't
want to tell people what is obvious you want to tell them what is gonna make
them intrigued what's gonna make them curious what's gonna make them want to
take a neck an action like the next step so that's how we do improvement for the
hooks and that's the template still for a while probably like 10 pieces 15
pieces and then if it doesn't work get it to all black or all white back again
and start running those tests again I believe the hooks is gonna improve
significantly the amount of views and engagement that you're getting sounds
good thank you so much I have a VA doing it so I'm still trying to work it all
out with him it's your it's your VA here I don't I don't think he's on he was
going to but okay feel free to add him to all the calls send him the replace as
well okay thank you you're heading on a good direction yes thank you
cool all right Sarah
hello hello I put my handle in the chat but my primary question for this week is
I'm trying to do stories and all my stories is going to a small small part
of my followers not not not not where anywhere else what is that setting
question or what why are they coming there no this is a great question I'm
happy we like you are already testing stories like testing different tools
this is great so I do have yeah I have some some good things to share with you
here about the start I already went over your stories as you were speaking
so a few things to note on the stories and I'm so I'm so glad that we are all
like learning and going over this together one thing that you're gonna
notice is the story is the next level once we dial the feed and they like
stories it's equal eyeballs and attention as the feeds as well doesn't
matter like what is your goal as a whole like if it's to nurture your audience if
it's to sell something story will do just good as the feed now of course we
are the main goal is to follow is to grow
the feed. The reason for this is because with stories, we're never going to grow followers.
It's not how the story works. The story usually just shares with our own followers. Now, Sarah,
what you can do differently? And just to answer your question, stories, usually they are, they
share to a small percentage of your following. It's never going to share with all of them,
like very few. I can give you an example. For mine on unstoppable, I have almost 2 million,
2 million followers. The average views that I get there is like 140, 170K.
Like on a very good day, it's probably going to go to 200K and 300K. That's a very, very impressed
day. If I take too long without posting stories, then it's like 70K, 40K. So you can see there's
from almost 2 million people, only 40K are seeing my stories or 100K are seeing my stories. That is
very, very low. So it's normal. That's usually the rate. That's usually how it is across the
board with all creators. One thing that you can do to increase engagement is I know that
you are sharing here so that you can get more views on your feed reasonably. What I would
recommend is before you share something like this, share something that is engaging. I can
show you an example right now on unstoppable because I'm going to post an ad today.
And usually what I do before I post an ad is I post a regular content. For instance, this video
did really well on my page, I think yesterday or something like this. Let me see. It was,
yeah, here, 4 million views. And it was two days ago. And you can see, as I already thought you,
follow us on unstoppable for more daily content like this. I edited to make sure that I'm
collecting those followers. But it did really well. Then I went there and I didn't share that
post. I reposted it on stories. When you share content, usually you get less views. When you
post the content, you're going to get more views. Because Instagram sees these as like,
you just shared. So for Instagram, it's not as valuable. You're going to still get views,
but most views you get when you post on Instagram, the same content. Now, getting back here,
what I would do is I would recommend posting like one to two of these type of content that you
posted and did well in the past. Post in front and then share the videos. What happened is when
you post it, you get more views. And then the video that you share is also going to get views
there. Because if you didn't know, when you share a video from your reels to your story,
the views from your stories count as a view for your videos. So that's also like super cool.
That's what I did. I have taken many of them that have done well and then I have
get them to stories. Great, great. Last week, I did very well. Most of them got
1,000, 2,000. And for me, my page is very well. But this week, I have only hit 40, 50, 60.
Nothing is hitting. So I am trying to find content that is similar to that I have posted. But I think
I do that, but Instagram does not agree. Because I think I post the same type of content that
have gone well, but the next one doesn't go well. Yes. So I don't know how to think.
It's normal. And I know that this can be also a little bit discouraging because like, oh,
I think I found something that is working, but it's not working. So usually what happens is
you need to continue posting same frequency or even a little bit more, not too much,
because it will pick up again. The reason for this, why this happened, even for instance,
for my page recently, I had one of the days that was the lowest day in terms of followers for me.
And I was like, what happened? I have been posting consistently the same strategy.
And all of a sudden, one or two or three days, it went really low. And I was like, you know what?
I have seen this in the past multiple times. I'll just continue with the same strategy.
Then two, three days later, it get back up again and continues again. So this can happen.
normal. So if you are, if you're sure your strategy is working, you feel like dialed,
just continue posting because it's going to back up again, get back up again. Yes, thank
you. Thank you. All right, Carissa.
Hey, you. Um, so I am just hoping that you can just take a look at my profile and tell
me what you think. I'm been kind of stuck the last two weeks where I'm not increasing
in followers. Um, and I'm wondering, I did change my bio. Um, I changed that up a little
bit to see if that would help at all. And then, um, I had to watch the replay from Thursday
because I wasn't on there. But, um, Steven mentioned about how, uh, someone had accidentally
resized their, um, template. And I think I did that too, because mine, I realized after
watching that, that they were all like really huge. So I went ahead and I did the template
over again and then put it, you know, kept it at its original size. So I just recently
started doing that. I don't know if that had anything to do with it, but those are the
two things I just started doing differently this week. Okay, I got it.
Oh, and that was the other thing I did. I realized that you said about how to adjust
the, um, my gosh, whatever it's called. Nope. The, when, what you see in the grid, um, yeah.
I realized I wasn't doing that for any of them before either.
Okay. Okay. No, this is good. This is good.
Can you explain to me how you're sourcing the videos that you post?
Um, so I'm going to Instagram and then I'm looking at reels and then taking it through
the, um, the app that lets you see how many views they're getting. And then if it's for
our niche, then I look to, you know, I'll grab that one. But I've just been having a
hard time finding things that aren't like people on a hike, like themselves on a trail
or something and trying to find something that's like, or if it is that it's more relatable
and they're talking about funny stuff. Cause it seems like the funny ones will get more
views, but I don't know. And then I made a mistake and I don't know if I should have
or not. It might've messed me up. There was some reels that weren't doing very good. So
I deleted them entirely.
Okay.
I don't know if that messed me up too.
I think one thing that I, I know, I know it's here is it's been a little bit broad and from
a zoomed out perspective, like I can't know exactly how the feed is connecting with the
profile. This is the first thing that I noticed. Uh, for instance, this, this video, this did
really well, actually. That's pretty good. Um, let me see, because from like, for instance,
for this video and this video, I know those, those two videos, it's more like on the motivational
side of the things, like all the, like the niche is more like motivation. When I hear
like adventure seeker, it's, it's, they are both great videos, but it doesn't, it doesn't
feed so much the, the, the niche. And then these two, they fit the niche quite well.
But then when we, when we see like as a whole, it creates a little bit of a confusion to
like, what is your niche and what are like, how will the algorithm connect those videos
to the people that are like this? Right. So I believe.
So what I was trying to do is I was trying to like still incorporate motivational things
into our feed. Um, cause like our, our voice is like, uh, energetic, but still like in
inspirational and motivational, you know, for people who are already.
exploring like about our hiking or kayaking or you know paddleboarding whatever or if they're
starting and trying something new so that's what I was trying to do but maybe I should not.
No it's not that you shouldn't maybe you can add to the to your bio that you are also sharing like
motivation or like inspiring content something like this so that it can it ties in better with
with the overall picture. Okay um give me one second.
Did you add this or was it in the video already? I added that.
Mm-hmm so I would I would add this in this form to keep the template consistent. Okay.
I believe from what I can see here Carissa it's it's more like giving it time
for you to test the templates and everything that is running because I can see here it's
like for instance you started testing new the new template but it's kind of like one template
inside of the other if that makes sense and that usually doesn't work which was the same problem
I forgot who was having the exact same problem which is like you want to avoid there is already
one title here you want to avoid using another one because that cause distraction people are
not going to be able to read everything they're going to skip the video usually so so don't put
don't put like the the text that's on the white template part is that what you mean?
No what I mean is don't use this if the video had this you remove the video completely like
I wouldn't use this video you want to have like a clean video and all the text should be here
because if you add two texts you cause like a little bit of confusion and people are like okay
I'm not going to read I will skip to the next video so you lose them there yeah and that text
that's on the video on that one I put that there too so all right so I won't do that anymore so
this if you want to add this you can say POV heading to the bed after another lovely day of
parenting this should be here and this completely out either use this or that okay yeah okay
all right I will do that and then real quick on the notifications I noticed it was also on
Thursday's call that I had to watch the replay of Stephen was showing when he clicks on the heart
to see his notifications like he can scroll and see all these options to sort by like
comments or likes or whatever is that like a new thing that just has to roll out do you
know like because I don't have that option and my I have a creator account
um honestly I I have it as well I thought it was like this for everyone already
um I don't think you if you have a creator account it should show to you but again Instagram is kind
of weird sometimes and I don't think it's because it's you or anything for instance that goes the
same with the scheduling option it's going to be available for some people and for some people
would not be available and I really don't know why it's not a location thing it's not a VPN
um I guess it might be like even just a glitch in the platform itself um yeah but it's not a big
deal overall like you still have the notifications there and hopefully I think check also if your app
is updated if it is again it's just it's just Instagram that sometimes something's going to
work for for you and it's not going to work for me and sometimes going to work for me and I was
going to work for you okay all right well thank you so much I appreciate you thank you
all right Michaela
um so I talked to you last week I had the Rebel Mom Society and my views had went from in the
thousands we talked about another week and then if not just move on so um I they continue to go
down so on Friday I started posting on um my actual like I had already created one
so I went down and so thank you so much for doing me a favor太
my brand Instagram but I hadn't really posted anything on it. I have a product
that is in production now but I don't actually have anything yet. So I kind of
much so um you know I'm just gonna after we get it altitude you know there were a lot
just flip-flopped over to that. So I just wanted you to take a look at it and see
what you think about it so far. I'm posting three times a day. Okay.
All right, let's see. I'm trying real hard to avoid using the word follow
because I feel like that... Because you feel that what? I think I lost you for a
bit. I'm pretty sure that because I was using follow on my CTAs on my the
Rebel Mom Society, I think that kind of got me shattered man. Wait, is this your
account? Yes, this is my new account. I just started. Okay, got it. Wow, when did you
start posting? It's three days... Wow. It's Friday. Oh my goodness.
Yeah, the engagement looks so good. It looks so great.
The bottom three were the only ones that were posted before I started with
PPC. Okay. Those were posted months ago. Look at this.
So don't be afraid to add the CTA for those videos that went viral, especially...
What was the one? Yeah, I went back into that one. Yeah, I went back in and
added it to the top of the two that have... Okay, okay. Yeah, all of those ones, make sure
that you add there. Four hours. Okay, this is good. Maybe you add... Try using
different ones as well. Try different variations because they can do
well. And I would try to have your at in the beginning as much as
possible. That's why I say like follow us at Unstoppable because when you are on
the mobile phone, they will need to click the caption in order to
see your handle. And you want them to see your handle as soon as
possible. They don't have to take another step in that sense to see your
handle. So try to keep it closer here. Okay. Honestly, from... Let me see.
I like that. Yeah, it looks good. If you have a video that is too much on the
diagonal like this, what I would do is I would sacrifice a little bit from the
bottom and I would spread a little bit more so you have like more of the video
in the screen. But there's something... Actually, that's how... Yeah, I think
that's how wide that video was actually. Okay. Yeah, okay. No, yeah, sorry. I know
that. What I would do is like I would make it wider than this. So you're gonna
sacrifice a little bit probably on his hands, but it would make it wider so it
fits better the template. Overall, I think for you is more... Just post more.
Make sure that you add those CTAs and continue because look at this. Your
engagement is like 10 times more than your following. And I'm surprised that
it's speaking up so fast. Like really, really fast. I think I've gained like
40 followers since Friday.
Yeah, just continue posting. That's great. You're going on a good direction.
Okay. Thank you.
Thank you. Suzanne.
I'm here.
Can you hear me?
Yes, I can hear you.
Okay. I'll put it in the chat. Let me see if I can put it again so you can see it.
If you can send me the link, I remember the last time you sent me, I couldn't find your account.
Oh, okay. Let me just go there and share the link. You want me to do that?
Yeah.
Yes, thank you. Okay.
Copy link.
Okay, there you go.
Awesome. Thank you.
Yes, my account my whole account disappeared but it, it was restored.
Miraculously I don't know how but I was glad I had just started to make another one.
And I want to know if I if it's safe now. I finished the meta verify process, when it came back.
And, but I had to put my picture on there to do that.
So, I'm afraid now to do anything because I don't want it to disappear. And I don't know if it's okay to put my put the, the logo that I had on their back.
And I was posting daily, and like you're going to see a big gap because of the glitch, or whatever happened to my account.
Yeah.
Got it.
Okay.
You try changing the photo, I believe you verified your, your account as a personal account that's why they requested you to add a photo.
And which is also better because, in a sense, because when you when you try verifying it as a business, it can take a while they read you to the waiting list and so on and so on.
Try changing. I think, if I'm not mistaken, you might.
I think you can actually I think you can add the, the logo there instead of your profile, nothing bad is going to happen if if you change, and they don't like it, they'll just disapprove.
That's as far as it's going to go. So feel free to change it tested. And then once you change that, feel free to start like posting back up again. And I think it's good because your page is verified, that is going to help a lot with the overall social proof of the brand.
Maybe this happened because it was sharing across profiles and I didn't realize that.
I don't know. No, no, it's a it's quite a normal process that this happened. All matter is doing is just verifying that you are a human being and the other side that is not a bot or something.
So sometimes this can happen is going to take your account down until you confirm it to you. So it's, yeah, it's quite normal. It happened to Stephen even last week, if I'm not mistaken, something like this.
Okay. Okay.
Um, I guess.
I guess that was the only question I just wanted to make sure it was okay to resume.
And if you think everything else looks okay.
Feel free to start your page looks good.
Just change the profile.
I mean, if you want to continue with the personal brand, but as you said is not is not what you want. So we'd add the logo there, and then resume with the content.
Okay.
Thank you.
Krista.
How are you, how are you.
So good to see you at the Gulf. Yes.
So I have a couple of questions one really quick. I think we learned this in our maybe our accelerator over the summer.
But as soon as you post something, you should comment on it and share it to your story.
Is that true. Okay.
I've been doing that but I'm like, I'm not even sure that makes a difference.
It does, it does help. It does.
Yes. Okay. So, but again, I would do something that if you see us with, like with our Rainmaker give me a second I will do that. I'll show you here.
So, the Rainmaker family, our content creator usually as soon as she posts you go to the story and she's going to share it. Yeah, you can see here.
Check it out. Check out the caption. So, also another post. Now one thing that she doesn't do is exactly what I, what I shared with Sarah earlier, which is like, if you do have the bandwidth and the time, you're free to share regular content to the story, and then you share the feed usually tends to get more views.
But if you don't have the time. This works as well. We do that on in the Rainmaker account.
Okay, pretty much like with almost every content that we do.
We shared it.
Okay, so yes. All right, good. I will keep doing that. Um, second quick question is I have this.
this reel that has been going and going. I mean, it gets a new
like every few seconds, and it's been going on for weeks. Is there
anything I can do to kind of take advantage of that? And
because nothing else has seemed to take off quite like that. And
my followers are pretty stagnant. And in fact, like when
I post about my actual products, I feel like I lose some
followers. So I'm just trying to like manage that a little bit
and, and figure out how I can continue to reach my right
audience.
Got it. So what you can do to start slowly getting people
attracted to, to, like, not only one type of content, but both
that type of content, which means your products as well, is
start merging the two styles. Let's say if you're if you're
doing a PVC, how can you like add about your product on that
PVC, and then slowly adding your product, like and so that your
product to it, kind of like making this transition, that's
going to help. Because when you when you see like this style,
you're posting a PVC versus a product. Content is is it
usually like regular as as a rule is not going to perform
better than a PVC. Because again, the PVC is already proven
and everything. So if you can mix a little bit of both is
going to help you with that. Now don't be don't see people
unfollowing you as a bad sign. I always tend to lean to the
opposite side. Because it's like it means that our people that
would never buy from you anyways, or that they would they
would not engage they it doesn't make sense for them to continue
there. Regardless, it's kind of like it would never become a
loyal fan of yours. So it's a living space for other people to
to to follow. But of course, like if something like let's say
you post something that trigger people or make people like want
to follow you, then of course, we need to look into this, which
I don't think is your case at all. So this is what I what I
recommend. Now, what was the other question in regards to so
I had to do with the video? Yeah, yeah. And it's about a
kid. It's like a kid golfer. And I try to focus on like women
golfer viral videos. But this is just like a cute little kid one
and it's gone crazy. Okay, what I would what I would do is I
would check how many views you got. And I would say like, wow,
x amount of views, let's say, wow, 1 million views. That's
crazy. Guys, I post x, y and z on my feed every day. Join us
for more. It's like you did the CTA from not converting super
well, go there re edit again and say, like, make a big deal out
of the video because the people that are going to see that it's
like, oh, like, that's crazy. Like they they have the guy
like x amount of x amount of views like I want to I want to
continue following them like something's working for them. I
like what they do. So they gonna they're going to to follow. Now
another thing to keep in mind is how it's great that it went viral
of course, but it's like how much the algorithm understands
your brand. Yeah. So that like so that is sending to the right
people. We can't know this because it translates into
followers throughout the time, like fully know the data. But
what you can do is try testing those different CTAs there. I
would make a big deal about it. Like, wow, we hit one point,
let's say 1.9 million views. This is crazy. Guys, follow us
for more daily. And then you add the type of content that you're
sharing.
Do I actually repost the video and say, wow, we hit 1 million
views with this or no?
No, no, no. You add, edit the caption. You can always repost
the video. Yeah, you can always repost the video and see how it
goes. Sometimes it's going to do as well as in the past,
sometimes not going to do well. Sometimes I post on top of as
well, like I repost and they they usually they either are
going to do okay, or they're going to explode again. So you
Yeah, you can test it. You're not losing anything in just
reposting.
Okay, so either repost or just go in and edit in the caption.
Yeah. Okay. Thank you.
Thank you. Russia. Is it how?
Yeah, actually, it's Risha. But that's good. Okay.
Yeah, it's my creation brainies. It's okay. So I just put the
link to my Instagram account in the chat. And so I've been at
it. I've got 82 posts. And I still only have like 33
followers. And I don't want to know what I'm doing wrong. Like,
what can I do to just exponentialize the video I have
with the most views is is a little over 5000 views. And it
feels like you know, I get some pretty decent engagement and
whatnot. But I'm like, what am I doing? Can you help me?
Okay. Yes, of course. Of course. All right. Let's let's check
your page. I think this might be the first time we're checking
your page here. Yes, it is. Yep. Yep. I've been I work full
time. So it's really hard for me to jump on these. I see. No,
this is great. Thank you. I'm on lunchtime today. So great.
Okay.
Your logo looks super cool. I like that.
Amazing. It's okay.
Right. So, so I did just launch a mead making kit. So a honey
wine making kit on on Amazon. And I want to be able to at
some point promote that here. But I figure I really just kind
of need to grow the base first before I do anything like that.
But I'm having Yes, struggling. So I post every day, like pretty
religiously, essentially, like in the morning, and then in the
evening. And I don't think I've missed a day and in a month.
Okay. You know, what I think can work well for you. If you do
that style, that is. How's it called? If only there was a page
dedicated to, then I would say, if only there was a page,
probably adding your exactly. Let me see. Online and brewing.
Okay. Oops. If only there was there was a page dedicated to
so add that, add that into the top.
Yes. Counting calories counting. It's like exactly like this one.
Let me open on you. Every post, like, if only there was a page
dedicated to counting calories, your, your brand would be
something similar to this, if only there was a page dedicated
to, and then of course, your niche below, because it's super,
super niche, your your brand is super niche. Now, what I believe
this is going to do is, let me go back here.
So if you go down to my posts at the beginning, that's exactly
what I did. Like, okay, it's quite a ways back. And I really
wasn't picking up any steam there. So I thought, well, I'm
going to test something different. So yeah, if you go to,
you know, some of the, you know, some of those first posts in
there, I used that. And then they, those weren't really were
pretty niche, and they weren't picking up traction. So I, I,
after I think I was on one of the first calls a while back, or
no, I posted it in the app. I asked, and Stephen had answered
and he said, you know, maybe you should focus on like the foodies
and the wine and beer connoisseurs or something like
that. And that's where he had given me that line, join our
community of foodies, wine and beer connoisseurs. So. So then I
pivoted a little bit.
Yes, yes. I think I have I have a view. I think the reason it
didn't work is because it was a combination of so many templates
that you use into one. So here's one template. Here using another
one and a different style here. So I would say like, I can
totally see why it didn't work and why it wouldn't work. I
would recommend you giving a shot with a with a clean with a
clean template, but also making a little bit broad, which is
like, for instance, as as as Stephen said, like make about
foodies and all of this, your your CTA Oh, what happened?
Your CTA should be a wooden I wouldn't add authentic Korean.
Oh, sorry, not not
that one. Educated for the best. How do you say this? Brewing?
Brewing. Yep.
Yeah. And fermentation. So it's really, really niche. I think, I
think if you try a little bit more broad, common, something
that is like people desire, it doesn't mean that they don't
desire, it's just too niche. I believe it can do much better
for you. I would test that 100% test that with very like
supervisory because you have so much to leverage from there's so
much like viral videos about food, even like on my feed, I
see myself like looking into those all the time. I try to not
look into much so start recommending me because I don't
post that on the stuff. Yeah, yeah. But I think if you try
with the right angle, it might work for you. So remove the logo
completely. And try like just like this, we have the template
already.
Wait, wait, wait, remove the logo.
Yeah, remove the logo, just the text super clean like this.
So, okay, Google back to my page real quick. Next level up. Okay,
so that's what I need to look at. Okay, so take off the bold
island brewing and that on the template. And then, okay, and
then replace back in the what if there was a page dedicated to,
you know, I don't know, food, food, wine, that sort of thing.
Okay, yes. Maybe you say food and wine, for instance.
Yes, I would test that. And again, I know the pages is gonna
look is not gonna look as beautiful as it is now. But if
you find momentum, and if it works, this means that you can
really grow, grow, grow, grow, grow as much as possible. And
then you tweak the template down the road. Yeah, yeah. So say
tested this time.
Okay, I will run some tests. Sounds good. Thank you.
Awesome. Thank you.
Yeah. You guy have a follow up question to that. Just do you
this happens live sometimes, guys. All right, Chola. Chola
Philip.
Hello.
Can you hear me? I can hear you.
Hi. Yes, I just put my page in the chat. And I just wanted to
see if you can just review and give some feedback. I'm
currently in camps course. And I wanted to tailor my page more
towards selling ebooks relating to parenting and children like
children's books and journals and things of that nature. So I
haven't done any monetization on my page. Just trying to build my
audience. I just wanted you to take a look at it.
Is the
parenting with purpose? Yeah. Yes.
Okay.
Oh, Hannah. He was asking you a question. What happened? Did I
cut someone off?
I think she she might have gotten knocked off. I don't see
her now.
Oh, the one I muted. I thought it was someone that just had the
mic on and something was happening. I'm sorry about
that.
No, that's okay. I just asked the follow up. Do you only do
that when you say if only there was a page dedicated? Do you
only do that once or do you just keep doing that every single
time?
I think I did. I did. I did. I did. I did. I did. I did. I did.
I did. I did. I did. I did. I did. I did. I did. I did. I did. I
did. I did. I did. I did. I did. I did. I did. I did. I did. I
did. I did. I did. I did. I did. I did. I did. I did. Every
single post.
Yeah, every single post is the easiest that you can use. Yeah.
Got it. Thank you.
And sorry for muting you. I thought it was someone that just
muted their phone. I'm sorry. Genuinely.
Cool. Let's go back to Chola. I will share your profile now.
Let's, let's see.
Okay. I thought my video was on. Okay.
Are you good?
And some of the videos...
You posted while we were on this call. I love it.
Yeah, I always try to do one in the, before like two o'clock,
three before I get the kids and then one after the kids are
settled. So it's like, I only do two a day, but I've been
consistent within the last two months.
Okay.
And you have been growing, yes?
Yes, I've been growing steadily, not super fast, but I kind of like give myself motivation
that okay, I'm at over 300, so now I'm trying to get to five, then when I get to five, I
still want to get to seven.
So like for me, it's just like steadily watching it grow.
It's not like super, it's not a lot, but it's been growing steadily.
Yeah.
Okay, great.
So a few things.
I would keep only one font for your range.
I noticed that, yeah.
Yeah.
Okay.
Don't change that.
And I would also make it white.
I would not use a different color here because what we are trying to do with this template
is try to mimic what is happening on Twitter.
That's the Twitter style.
Like that's the Twitter format, the PVC, right?
And then usually the font here as well, I would keep the same as, let me see if we have
here.
Yeah.
The same as this.
Okay.
I wouldn't change.
Yes.
And then same for the title and keep it white instead of purple.
Yes.
That is the first thing that I noticed right away.
Give me one second.
I see emojis are from Apple.
This is great.
I wasn't sure if we should be using hashtags or no hashtags, I've heard different things
about that.
Can you elaborate on that?
If what we're supposed to be doing with the hashtags?
Yeah.
I will get into that.
Give me one second.
Okay.
So I can see, I can see a few things that you can improve here in those, with those
hooks.
For instance, with this Steph Curry, I would say, Stephen in court, I would say Steph shared
his faith based secret to what makes him one of the greatest ever.
Something like this, or this, this is the secret Steph Curry has been like hiding behind
his faith.
So they're like this so that people can relate to, Oh, like, wow, like, I didn't know that
he does that.
I didn't know that he's connected to God in that way.
So that builds more curiosity.
You want to build as much as possible, like curiosity to get people to until the end.
Now to the, to the hashtags, definitely use them, but not too much.
The way that I use hashtags is kind of like to tell the algorithm what my video is about.
So you were, you were kind of explaining, if you remember like back then, like four
years ago, we used to use like nature and we used to use sky and like big hashtags because
they use to get, give us a lot of reach nowadays, the way that I use hashtags is kind of like
to explain the algorithm, what my video is about, to just make it easier for the algorithm
to understand what my video is.
So for instance, here, you, what are we use would be like, uh, Steph Curry, faith, advice,
something like that.
Hmm.
So that, and keep it short, three to five maximum, I wouldn't use more than that.
Okay.
Yeah.
Keep consistency, you're growing.
This is great.
Yeah.
I love seeing that your page is looking.
Yeah.
Your page is looking great.
Thank you.
Um, yeah, let's go there.
Hello.
Can you hear me?
Yes, I can hear you.
Oh, sorry.
I think you're muted yourself.
Sorry.
I'm like gaining and losing the same amount of followers and I don't know what the hell
I'm doing wrong.
Okay.
Let's.
So when you are gaining and losing, that's, that's not bad.
Overall, you are probably gaining more than losing.
And I'll explain this.
Even if it's the same number, the reason why you're gaining more is because it's more important
that you are having like traction than the people that are leaving.
Okay.
Because this means like new followers, they usually are more engaged than old ones.
Sometimes old ones, the content is not even showing to them on the feed anymore because
they are a little bit.
old and then Instagram just tend to show like to a group of people and then next go viral if that
makes sense. So it's completely fine and if followers are like leaving but followers are
also coming. Now of course we want to make sure that this influx is higher from the followers
that are coming in than followers that are leaving. I don't know I've been at like 122
for the past like I don't know seven to ten days but it's but I see like new followers come up and
then I see people leave and my content hasn't really changed at all. I got it okay. I just
posted these last four this morning. Okay so the same feedback I gave to I don't remember now
is I wouldn't use this template with the logo because this template usually they don't go well
with the logo. Sorry not this if only there was a page yeah this one they usually they will go well
without the logo just the text. Now for this template to work one thing that I've seen
is you need to post only that template for a while. If you mix that template with other
content is not going to do well and I tested this on my page. I tested on the counting calories page
and another page from a friend. This is also from a friend. They both of them like we didn't see
results when we mixed when we mixed the template. I would say give it a shout only with one template
which is okay if only there was a page give me a second I wouldn't say four I would say dedicated
dedicated for health habits made easy then give me a second adapting
I would find a way that
your what you're saying here if only there was a page dedicated for health
habits made easy that it aligns with your brand here okay like for instance you're at
yeah it's adapting 24 7 because I'm always adapting yeah this this is a very very good ad
actually but it wouldn't align with this if only there was a page because you you I think if you
add it as a sentence if only there was a page dedicated to adapting 24 7 it wouldn't make sense
it would be too niche down like I would resonate with that and I would follow but I'm not sure
how like other people that doesn't understand they would like find the like what is your niche
right away and we want to make it easier for them easy for them as as fast as possible okay so what
are you saying I should do I'm I'm confused okay so what I'm saying is use this if only there was
a page dedicated for I would change the health habits made easy I would change it to give me
one second health I would just say health habits that's it okay yeah and now what I was saying that
I believe that's what you get confused is the handle your handle is if it was like health
habits and something it would it would be better you would convert even better but it's not the
case it's fine you can continue just like by the title that you have in your bio as well
well I can change it I need to wait another seven days to change it okay
yeah so make sure that it's congruent this text your bio and your your handle as well
for that if only there was a page dedicated to usually like it must be congruent all of them
okay got it thank you very much thank you as I know we are like time is clocking I was
we have about 10 more minutes and then we'll wrap this one so I'll try to go over as many people as
possible but I'm not sure we're going to be able to go over everyone let's try
skip to one one question and we're gonna wrap it fire let's go Kate
yes good morning everyone in this time zone um handle H family adventures
um we're doing really great I had a couple of or not a couple of questions but
I had something happen today where I posted um there's this cat
video with a disco ball but I posted the exact same way as we've been posting for
this last month when somehow like the it looks different when you're in the reels
page but when you click on it it it goes to the normal template is there
something that I did wrong it's it's probably just a glitch is this one
correct yes it's showing us if if you use the cover as the actual image when I
click here you can see that it's like there's a flash super quick you see that
is the cover I think what what happened is Instagram use that photo and like
made it so big that he became a cover itself but that was probably just a
glitch you can change you can always change the cover if you go to edit you
can yeah you can use a different cover and then you use like just take a
screenshot of the actual video and change it there okay so edit it I did it
and it changed the color and it will get back to my consistent real posting yeah
thank you very much thank you Kristen let's go hey I just put my Instagram
handle in the chat for you it's positively whimsy you looked at it last
week because Instagram thought I was an automated account and so it completely
just has squashed all of my content so I did what you said and I deleted all my
scheduled posts and now I'm just doing them excuse me manually four times a day
but nothing has really changed and I just I don't know if it's just gonna
take time or if there's something that I can change and do better I took the
hashtags off changed my CTA so it's different on every post and then I'm
manually scheduling so I don't know what else to do
all right so first of all look at your engagement like this is this so cool
70 K 35 40 K 19 16 19 Wow feel like it's bad though cuz I was getting like 15
million 17 million 4 million 5 million and then it went down if you go down a
little bit it went down to like 1 7 15 and I think it's picking back up but
it's still really bad compared to what it was I see I see but that's that's
completely fine we saw Instagram went down last week and like there was a lot
of engagement happening like I saw also my my views getting lower and now it's
getting back up again so I think it's it's probably like something that
happened over like as a plot in the platform as a whole now for yours is I
would I would check like conversion wise try doing split test for those videos
that went viral try adding the the CTA on top after they go viral which from
what I can see every single one of your videos are going viral is not going yes
in the same rate as before but it is still going so try adding CTAs on top
not in the bottom on top okay you can edit and edit the content and add the
CTA on top I believe that's gonna help with the with the conversion okay thank
you you're welcome Kaylee Kylie Kaylee yeah it's Kaylee I will paste my page so
my page is dedicated to providing like productivity and mindset tips for moms
but then I also shared like funny mom related humor and I'm working on putting
together a productivity e-planner that I'm eventually gonna you know like sell
on my page but most of my content it's like getting good views is all of the
funny content and so I've been posting like one funny post and then one post
about like mindset tips each time that I post so I was curious if I should start
posting like more more mindset tips instead of more funny stuff just to kind
of like make my account more focused to what I'm actually gonna be like selling
yeah is the funny post related to still like still related to productivity
No, it's more related to just like mom life or parenting life.
I would, I would reduce that. And the reason for this is you can probably grow fast,
but you're going to grow with an audience that is not what you want.
So try reducing that and adding more like productivity hacks. Yeah, more productivity
content related, because it's going to be more niche for you. So it's more like,
it's better that they see your page as like, and again, you,
it's better that in the long run, they see your page as a, as a, I forgot the word.
It's, it's like, it's valuable than entertaining, if that makes sense. Because overall,
your product is not, not going to be like an entertaining product. And they kind of,
in a way they don't go together so much, right? Because usually people that are there like
scrolling and trying to find entertainment, they usually are not super interested in like,
trying to have a better routine and be more productive at the work or at home and so on.
So yeah, I would slightly like start changing those a little bit, not to kill like everything,
but try reducing the amount for sure. Okay. Thank you. Thank you. Brandy.
Brandy, if you're speaking, you're muted. She might actually be at an appointment. She said,
if, if it gets to her, maybe you can continue with the others and then come back to her at the end.
Awesome. Thank you, Tiffany, for letting me know. Victoria, let's, David.
Hello, how are you?
Hello, I'm doing great. Good to have you here.
Thank you. I'm super happy to speak to you finally. So I put my handle into the chat.
I just wanted to see if you can pinpoint anything that I might be missing that I should change.
I don't think I'm finding your, your handle. Oh, what did I post? Oh, I put it. It's a
Noble Mom Life. Let me try again. Let me see.
Not finding it. Okay. Doing it again into the chat, right? Yeah. Yes. Did you see it now?
It says I don't see it. And then can you find it? Oh, I think it's, it's, it's, it's, it's,
says I don't see it. And then can you find it? Oh, I think it's, you sent it directly to me.
Can you do the drop down and change it to meeting group chat? Oh, let me see. Let me
see. How do I hear? I can probably let me see if I can just copy it. Okay, thank you.
All right. Can we got it? Thank you, Tiffany. Thank you, Tiffany.
Your logo looks so nice. Thank you. Great for moms, community.
Great for moms, general community. Okay, this is great.
This one I just posted probably like 10 minutes ago or something.
And in general, my goal with this account is to attract
moms. Is this like the right motive that I'm going for? Is like posting kids stuff?
Yes. Yes. You're going the right, right direction for sure.
One thing that I would, I would recommend the first thing that I, I can see here,
give me a second, join our community of moms. This is the, okay. Moms, this is good. I would
recommend not, not using your at your handle too many times in the caption because Instagram can
see this as spam. So if they see this as spam, they're going to, they are reducing your, your
rich. And it's fine if you're doing one ad or two ads that usually, you know, they, they send
the caption. It's like a lot of ads. It's, it's fine. But on your content on a daily basis,
this can hurt your page.
I would recommend not repeating too much, just add, like, use one is completely fine.
I think your page, your page is, like, engagement is there, which is quite good.
It's getting momentum as well.
Edit, always remember to edit those videos that went viral to the first, to the first
slide to add, to get people to engage with you, especially for instance, this one, which
was good, I think it's good that you're using this, but again, it went viral, push it to
the, to the top so that people can, like, they can, no, no, no, sorry.
This, this first text, it should be your, your, at, like, for instance, follow us,
normal moms, yeah, for more CTO, dedicated to moms, CTA, yeah, CTA, follow us for more
content dedicated for moms.
Just dedicated for incredible moms.
Yeah, got it.
I believe it's just a matter of time.
A lot of things are hitting, like, right in the right point here from, from a zoomed out
perspective. So it's just a matter of time that you're going to see traction.
Yeah, it looks like everything is picking up and it's good.
I just wanted to make sure my bio is good, like, just like, and then thank you about
pointing out those things.
I'll definitely, because the putting three times is something I noticed somebody was
doing. And I thought maybe, like, that makes, you know, like, more, they'll see it more.
I don't know.
It's easier to click.
Yeah, yeah. I used to do this as well.
I used to have, like, five times.
Got it, got it.
But slowly I started noticing that it was, it was hurting the page.
Now, I want to, like, take a moment to say, like, the page is not blowing in the amount
of numbers yet, but this is really what I want to see.
You can see consistency here.
She tested a different style.
We can see clearly see here, but still not running away from the from the zoomed out
template. And I think that is really what we want to achieve as a whole, like as a unit.
We want to make sure that everything looks like congruent.
Everything looks the same.
It's the same template.
It makes easier for the algorithm to understand what the page is about, what type of
content, and then you can start recommending.
So, yeah, you're doing great.
Thank you. I appreciate it.
Thank you. All right.
Last but not least, Melinda, let's dive in.
We can't hear you.
Yeah, we I can't hear you.
OK, how about that?
Yes. OK, we can hear you.
I posted it in the chat.
It's called Career Campaign.
OK. We're getting engagement, but not followers.
So. What do I need to do to stop the scroll and get people to follow our engagements?
Decent, I can tell when we do tick tock things, it doesn't go as well.
But what would you recommend to to increase our number of followings?
And should I follow more people?
No, follow following more people is not is not going to help much.
It's not going to dictate much on like if people are going to follow you back and stuff
like this, what you can do is use as a leveraging CTAs.
Now, career campaign, I see engagement is much better like that.
I see. Yeah, big difference.
Big, big difference.
That is so cool to see.
Very, very good improvement.
So great job. First of all, I can see that.
Add a second.
Is the same is the same feedback that I gave to I just.
I just shared with Victoria, which is.
Adding CTA on the top of your content, you don't have to like you don't do it as soon as you post, you need to wait if the post picks up, then you go add it to your caption and then you add the CTA there on top, just just like I do again, you see with unstoppable.
With unstoppable, one thing that I do, guys, is I always when I add the CTA on top, I always make sure that the CTA.
CTA connects with what is happening in my screen, right?
Well, what is happening with the video that they're seeing.
So for instance, I can pick a couple of videos
that went viral recently.
Like for instance, this one.
Follow us for more inspiring content
because this content is inspiring, right?
That's the CTA there for me, inspiring content.
Because this one, like they watch it, they resonate,
they connect with the content.
Wow, like this is so inspiring.
That's like, what are you trying to do?
It's like, when the algorithm is recommending this content,
yes, they are people connected to my page
in a sense of like, it's a sports page,
it's sharing news and everything,
but also people that are also,
they like motivational content, inspiring content.
So what I'm saying here to them is like,
hey, follow for more inspiring content.
Now, take a look at this.
This one, it was like a car crash and so on.
Everybody's safe, all good.
But they see this, now see how my CTA changes
to follow for more daily content, for more daily content.
I'm not saying inspiring, I'm not saying,
I could say sports content as well, because that relates.
I could say viral content,
because now when people are seeing this,
guys, this is super important actually,
across the board, when people are seeing your content,
the algorithm is trying to push to as many people
that are, that likes that style of content as possible.
So even this, I'm trying to leverage
different styles of CTA for that.
What is this one?
Yeah, daily content.
I use daily content for this one as well.
Let me see if I find other examples.
Daily content.
This one I forgot.
And this one too.
Yeah, for more content like this.
So this one, not daily content, but more content like this.
But you got the point.
So you wanna make sure that the CTAs are aligned
with the content that people are seeing,
because that will increase drastically the conversion rate
from those that are seeing your content.
So it sounds like you're saying, add a CTA to every post.
That went viral.
Every post that went viral.
So after it goes viral, then go back and edit it.
Yes, yes.
I usually check daily.
Like I post everything today,
and then tomorrow I'm gonna check like, how is it going?
Do I have any viral content?
I'll go there and I'll edit.
Got it, okay.
So like on mine, I'm on your page now.
So the post that we had that went viral
with the little girl running that hit 1815,
is that when you ace your dream job interview
with the little girl running out of the fire,
that's high for me, 1815.
It's viral, it's viral, yes.
Let's consider that a viral post
that I should go back and edit then?
Okay, okay.
Yes.
Perfect, perfect.
We can do that.
All right.
Thank you.
Cool, thank you.
Brenda, you're back.
Hello, let's go.
You're the last one.
And thank you so much for staying.
Okay, so I think I'm gonna rebrand.
So I've been doing the menopause.
It was play not pause HQ.
And then when I started to feel like it was too educational,
it was feeling heavy.
The comments that I was getting,
which weren't many was kind of like heavy.
So I wanted to move more towards humor.
And then I did some work with Sophie on the Rainmaker app.
And I came up with an idea to go political,
but now I missed what you just said
because I was in my appointment.
Somebody in the comments was saying
that political content could be flagged,
but I was actually thinking of going super political,
just to take advantage of the election
and the content that's floating around right now.
And then maybe like it can still be relevant
in a way after the election.
I know it's gonna be alienating to some people,
but I don't know, what do you think?
Yeah, that's a tough question, but let's see.
Because I only had 35 followers.
We were posting twice a day.
And so, and then I, now I haven't posted anything
for like two weeks because I was traveling
and my intern went back to school.
Yeah, so the first thing to notice
is like how the platform behaves towards the election.
And then I think that's a really good question.
political content and the the truth is instagram is not free speech they can say this as much they
I think that's a really good question.
want but it's not and usually like i see for instance i did post like i did do some political
content and i got flagged like my account got flagged and just for literally re-sharing news
re-sharing posts now there is a way that my friend john from wealth that he he shares
that it's been working well for him so i will show you the the it's more like the angle rather
than the actual content um give me one second where was it where was it
yeah here he was covering all the like the debate and everything that was happening between trump
and kamala harris and you can see like how how he frames it like for instance taylor swift
endorses kamala harris after a strong debate performance so he's like he's bringing news
he's not choosing one side if that makes sense so same here for for trump the biggest uh trump
quotes from tonight and then he shared the biggest trump from from kamala harris as well i
think he uh he had it for some reason maybe didn't do well so you need to understand that
it is a sensitive topic to talk about especially now you have to you have like the the two two
side of of the of the scale which is like number one you have so much to leverage from because it's
it's a hard um it's a hot topic everybody's talking about everybody's looking to your
opinions but number two is also like there are a lot of censorship that comes with it and sometimes
like sharing updates and sharing news about um yeah politics can get your your brand like
can harm your brand and
but there are a lot of people doing yeah going would you say that okay so like you know when
you post things that's like i'm thinking of keeping it more in humor so i'm but it is going
to be one-sided but i am thinking of keeping it more in humor rather than posting content that's
content that's more controversial do you know what i'm saying like i'm not going to be posting yes
yeah so i'm wondering if that's going to make it better
it it does i think there are a lot of meme pages so they're like memes are and a lot of a lot of
pages that they share in a lot more humor way of like sharing those those news and by the way when
i said like for uh when i shared with wealth on like that he doesn't pick a side it doesn't mean
that you cannot pick a side because of course i believe like all of us we have one side that we
we prefer it's more aligned with our lifestyle and so on uh so you definitely can do that but it's
more the way that i share with him he comes from a news perspective rather than um a personal brand
perspective so in this case like sharing it more like humor style you can definitely do play with
it just be like just be aware i will i think what you can do that is going to help you quite a lot
is reading instagram um policies in complaints the reason for that is because it's you're really
going to understand like their rules in a sense and what you can talk about and how you talk about
yes so for myself the reason that i shared the last time that's like oh i i usually don't cover
too much is because it's outside of my niche and every time that i try posting on my brand
it didn't like it didn't result it didn't give me great results not every time but it's like i need
to be so skeptical with the way that i the way that i speak because for instance mark zuckerberg
he shared recently he made a post on twitter saying that he and his team like they did
promote uh joe biden for instance so these are things that is like it came to the surface now
but everybody knew from before so who knows like who is paying who to promote who at at this point
so that's why like i kind of like stay a little bit like skeptical but there are a lot of brands
there are a lot of pages that are growing both in political stuff which means there are okay like
yeah there there is a way that you can do it okay so then that that brings me to the how
um i have only 35 followers i'm not changing the content like i'm not changing it's still
going to be menopause um but um so do i need to start a new page i haven't posted i was
posting twice a day now i haven't posted in a few weeks
Should I start a brand new page, or should I take advantage of the 35 followers and the, you know, 70 whatever posts that we've already done, and just keep on building to have a.
I'll say it depends. If your niche, your username and everything aligns with the style of content that you're going to start posting, then stay with the same page, if it's relevant.
If not, I would recommend creating. Yeah, I would recommend creating, you're going to change the name I see. Then, yeah, change the name and take it from there.
Yeah.
Okay. Oh, you may wait, change the name on that page and take it from there or start a new page and change the name.
Yeah, no, you can change the name and continue from there. Yeah.
On the same page.
Yeah. Okay.
Oh, yeah. Great. Okay. And do I need to do any like transitional posts or just start posting the new content.
If you haven't posted for a while, I say, you know what, actually start a new one, start with a new one.
Okay.
Because you haven't posted for a while, so it's going to take a while to, you know, take engagement back up and you're changing the theme.
Then I think at this point, just start a brand new one from scratch because you're going to have way more advantage because the algorithm is fresh.
All the content that you're going to post is new.
So it's going to start reading your content like already from scratch without any other data from the past.
Okay. Okay. Thank you. Thank you. And thank you all. Bye, everybody.
Thank you.
Thank you, guys. Stephanie, thank you for helping me with keeping up with the chat.
Thank you all, everyone, for joining. So good to see you.
Amy, Marla, Susan, Alicia, yeah, good to see you all.
Peter, Alex, it's good to see you all, guys.
Have a beautiful Tuesday.
Appreciate you all. And I'll see you next Tuesday.
Bye bye.