Okay, I think that's it.
Okay, that's the part that looked different.
Okay, I think we're good.
Okay.
If it doesn't load all the way through,
it might make you do it again, but.
Okay, I think we're good.
Got it.
I think we're live.
Let me let everyone in here restart the recording.
All right, I think we got it, James.
Okay.
All right, hello, welcome everyone.
Wow, we already got a hand up.
I love it.
Welcome everyone.
I'm just gonna double check that our live stream is working.
Thanks for your patience.
I'm figuring out the live stream situation
to make sure everyone can see this.
Okay, we're-
Megan, if you wanna make me a co-host,
I can let people in.
Yes, I will do that.
Perfect.
Okay, I see our live stream, so we're good to go.
All right, welcome everybody.
As you can tell, I am not Steven.
Steven is traveling today.
If you guys saw his post earlier,
Steven's traveling today.
He's going to a really fun vision retreat with Chelsea.
So he tagged me in for these income office hours
and I'm super excited to be here
because I love talking strategy with people building brands
and that's the journey you guys are on right now.
So I'm super, super excited to dive in with you guys.
I also have a special announcement.
I'd like to go over with you guys
toward the end of the call, okay?
So, oh, thanks guys.
I appreciate it.
It's so fun to be here.
So I'm gonna talk about a special announcement
at the end of the call because I wanna prioritize
answering your questions, all right?
But please stick to the end with me
because I don't want you guys to miss out.
I have a special announcement only for eye-to-eye people.
So that's you guys, all right?
So I don't know how Steven normally starts these things,
but welcome all,
and we're gonna jump into some questions, all right?
Sound good?
Okay, let's go.
Let's see, I think I saw Jenny's hand up first.
So we'll go to you, Jenny.
Awesome.
Hey Megan, how are you?
Good, how are you?
Doing well.
Let me, sorry, I'm washing dishes.
Let me try to type my Instagram handle in here
so you can find me.
I have a question about a recent affiliate post that I did
that completely bombed just in terms of Instagram
spreading it and comments.
And so I'm sure I use like some no-no words
and things that just would love feedback
on what to do differently next time.
Okay, so is this your handle here in the chat?
The loving life at home, yes.
Okay, so what, are you saying what bombed is the views
or the people taking action?
The first thing that bombed was views.
I got like one view the day,
and then I think I got three more today.
So obviously Instagram is not pushing it,
which made me think, okay, probably something,
and I wouldn't get any messages about getting flagged
or violating terms of service or anything like that.
And then I did another affiliate post today that,
so the first one I had talked to,
this company gave me a discount code.
So I mentioned that the affiliate post I did today,
originally in the original post, I didn't mention the code.
I waited till it got a little engagement.
And then once I hit like 19 views,
I edited it and added like,
hey, comment this for a link and discount code.
That one's doing a little better.
It's still in the double digits.
Which post am I looking at here?
Cause I see.
Sorry, a lot of posts.
Homeschooling one, happy mail day.
Yeah, it's the one with the planners.
Hold on, let me pull up my Instagram second.
I see.
Yeah, second row, yeah.
The one for you.
Oh wow, yeah.
Yeah, see caption for discount code.
Okay.
Comment planner for 10% off your order.
I could rave about cultivate what matters forever.
Oh, that's like the brand.
Okay, all their products are beautiful and functional.
Power sheets.
Okay, I love the description of it.
Wow, that's cool.
Okay, so we got two things going on, okay?
I think your first issue is just views, right?
So just getting views
and we can talk about engagement after that.
But first you want to generate views,
which is definitely Yuke's area of expertise.
Actually, maybe even Tiffany could speak to this.
because she's running several accounts right now.
She's doing our own, Tiffany is my business partner too.
So she's doing our own account
and has a lot more traction with views.
But I would love to speak to your call to action
a little bit for a second if that's okay.
Because I like that at the end here,
you are talking about how you've been using this
for seven years.
Like that catches my eye immediately.
So do you remember when Steven was teaching
about the hook story offer framework?
Yes, I did.
So I would love to see this structure
just slightly differently.
And even then you can implement this in the reel itself.
So in the comment and the reel.
So number one, a hook.
Your hook could really be something along the lines
of like the fact that you've been using this
for seven years and the benefit that you've gotten out of it.
So like just in your own words,
why are you such a fan of this?
Like what does it do for your life?
What are some practical benefits it gives you?
Gotcha.
Just being able to identify what's important to me
and then to strategically break down goals
to make them more manageable, doable
and helped me meet those goals over the past seven years
over life changes and such.
Okay, so let's, all right.
I don't know anything about you
but I'm gonna ask you a few questions.
I think we can come up with a hook
that will really catch people.
I'm assuming if you use something like this
you're probably running a home.
You might have kids and have a family that keeps you busy.
Is there any like kind of wow fact?
Like I have seven kids.
Like that's definitely a hook, you know?
Or like, I don't know the amount of things that you do
like you homeschool and you work
and you run a farm and you do this.
Like there's some kind of like wow fact that we can use
that will show people using this system
has helped me do all of this.
Do you see where I'm going with that?
Yeah, yeah.
I can see that.
So you tell me something about you
that might kind of fit along those lines.
Yeah, I think that fits in like the goals
in lots of different areas.
Like, you know, what do you do if you wanna progress
in lots of different areas?
So homeschooling or backyard chickens,
transitioning from working full-time
to working part-time to working from home.
Okay.
You know, how do you manage all those different areas?
Well, this helped me kind of compartmentalize
and break down each area.
Okay, yeah.
Something like that.
Yeah, yeah.
I definitely like,
I like having like a number in there.
Like I think just practically it's very eye-catching.
So the fact that you've been using this for seven years,
you could say something,
it could be like a curiosity thing too.
Like it doesn't have to be like an interesting statistic,
which is like what I was kind of going for.
Could be a curiosity thing,
like wanna learn all my secrets,
all my productivity secrets.
I've been using this for seven years, blah, blah, blah,
share some of the benefits.
So that's the story part.
So then it's just like one line.
It's like, learn all my secrets
about how I've managed dot, dot, dot.
And then it's the story where you're telling the story
of how you've been using this for seven years,
all the benefits.
Then you have the offer.
That's where you have comment planner, blah, blah, blah.
Also weave in, like where you start saying like,
I could rave about Cultivate What Matters forever.
And then, you know, do you struggle to set realistic goals?
Are you unsure whether they're meaningful?
Do you have difficulty managing your time?
Also explain there how you've been able
to do those things using PowerSheets.
Gotcha.
How have those things actually,
like people love to hear a practical example, right?
Of how it affects them.
Then hit them with your call to action, right?
And you can also frame your reel.
Now you could speak a lot better to like,
how to get this reel to have more attention.
One thing I think you could do is leverage PVC with this.
Like, yeah, we don't need to try
to reinvent the wheel here.
The picture is good,
but you could incorporate the picture of this,
like at the end of the reel, for example.
True, okay.
You can use PVC, something that's gone really viral
and totally unrelated.
Yeah.
Yeah, or in a carousel style.
I was thinking the same thing,
because the image isn't moving.
So it's not very eye-catching in that way.
It's got beautiful colors
and it's definitely like pretty to look at,
but it's not moving.
And there's just so much going on.
I agree with everything Megan said,
but I was thinking as she said that.
Like if you were to put like a carousel style
with this as page two and make the hook very clear
because there's just so much going on.
on I don't know what to read and what to look at and people are scrolling so fast that they're
going to see all of this text and then they're just gone they're not even yeah I think that's
probably the reason why this one didn't take off but I can see that you've had other ones
do well so I think capitalizing on the PVC for sure.
I even like like this one you know like I could see like this you're hooked to the real
and being like this is how you feel when you have a million things going on or something
right yeah or the one with um what's her name lucy oh yeah I like that one too but that
could be like your hook and then okay really quick short story story it could just be text
overlay like find out how I changed my life with blah blah blah and then like you can
include a picture at the end or like a carousel like Tiffany's saying okay I definitely think
that should help you on both fronts and let's see how it goes let's see how it goes yeah
awesome thank you guys yeah that's good okay let's see love this shirt I'm just reading
oh yeah in the chat I was looking at that too like that's definitely that's a hook right
there okay Hafsa I see your hand up as well if you're there I think you're muted I'm looking
for you can you hear me yes okay sorry I had a call coming in I'm like wait what button
am I supposed to press oh sorry okay um so I wrote down my questions so I don't like
blabber and go all over the place okay okay so I'm in the cupcake decorating slash baking
niche I found a pvc for a number slash letter cupcake box for bakers to put their finished
cupcakes in it makes the presentation really pop and a lot of people were asking in the
comments where they can buy or make that box and I found another pvc where there's a girl
walking you through how to make it but it's all in the video so if you don't hit pause
fast enough you're going to miss the steps in her caption she links to the template that
she uses the template is not hers it's from somebody else but it's free I commented template
just to see what it looks like and it's a very simple cut out template it doesn't have any
written directions or anything so my question is should I use the pvc video walkthrough but
instead of the template that she has ask them to get a template that I will make but in mine
I'll have written directions at the top instead of just cutting out the numbers
and it kind of feels weird because I'm using somebody else's like work to do this so I'm just
asking should I do the whole hook story off before this or just move on yes you should do it
so okay here here's what you don't want to do because I was talking to someone else who wanted
to do affiliate products and she was like can I take can I take like pvc of some like that someone
else has made right of the product and then they have an affiliate link to that product they were
saying can I take that pvc same product but put my affiliate link and I was like probably not yeah
they won't appreciate that right because that's their content that they created for their affiliate
product so you don't want to like take it and sell the same product you know what I'm saying
but you can take pvc of something else right and and then point it to a different product
does that make sense the issue is more like well and this is a little bit different because you're
talking about making the product so this is going to be more of like a lead generation like freebie
or something yeah maybe you could sell it but she's talking about an affiliate product so it's
the same exact product right it's just a different affiliate link so that's kind of an issue because
the person is going to have an issue with that if you create something different right but same
same idea you may even be able to find like like other similar reels where they're showing just
like other reels of the same thing like what is it it's like a decorative box or something that
replaces the cupcakes you could probably find more than that then you're using different ones
you know yeah and you're getting the what you're doing with that is you're basically using that
to show people the end result like this is what this is what's going to look like you're explaining
what the product does what it's for you're like painting the picture for them but you're providing
them your own product so i think that's fine i think that's fine okay um is that is that your
main concern or do you want to talk through like practically how to do that no that was my main
issue i wasn't sure like ethically if i was doing the right thing um yeah i wouldn't do the same
exact product but if you're doing a different product like you're not stealing sales from
them because it's your own thing it's not sales she's giving it for free too yeah
Well, same thing. Whatever. She's probably generating leads
too. Yeah. Okay. All right. I like that idea. And then give
her credit, like give her credit, tag her in there and say
like, you know, cred to this person, and they're welcome to
go check out her profile and get her thing. You know, like, by
all means, I think it would be good. Like if I were going to do
that, I would try to get a variety. Because I kind of want,
I kind of want to give people the impression that it might not
look like just this one thing. Does that make sense? Like, I
want them to see like different ones, so that they understand
the concept, and generally what it looks like, but they don't
know the exact design until they get mine. Does that make sense?
Yeah. You could even do some kind of remix with it, where you
put like, some kind of visual or clip of yours. In addition to
the PVC, you could try that as well, if you wanted to give them
more of an idea of what it looks like. But yeah, I think it's
okay to reuse that. And then if someone reaches out to you and
is like, hey, stop doing it, then you're like, okay, no
problem. Take it down. You know, so
one question that's still related to it. So basically use
the PVCs that would showcase the product, but don't use the PVC
that's showing you how to make the product that she's selling a
template of?
Um, yeah, probably not. Because, well, do you want them to make
it on their own? Or are you saying like, put it together?
So both of these would be DIY products. It's just
showing you how to put it together. Yeah. Okay. I would
maybe I don't know, I think, depending on what the real looks
like, um, well, because I'm just not sure like, if it would match
what you're doing, you know, like, are the instructions the
same as what your instructions would be, you know, but maybe
you could remake that one. You know, like you could what's the
first, the first example of what you can do with PVC, like you
can redo it yourself, basically. Yeah, try that. But I would say
lean into the easier ones where you're just like showcasing what
it is, you know, showcase what it is that way you're not
getting too nitty gritty into the details and setting an
expectation for them to receive this exact thing. You know what
I mean? Yeah, I would want to like shy away from that so that
they're not like, Oh, this isn't the same thing that was in the
real. So I would want to use kind of different ones. Yeah,
try that and see how it goes. See where you get traction and
then repeat more of that. Okay. All right. I'll try that. Thank
you. Yeah, I like I like what Chelsea saying to like remix
with some of your own take the first part of hers, and then
lace it in with some of your own stuff. You can definitely do
that as well. Kind of my own stuff or like take other PVCs
that show the same thing and put them all together. That sounds
like a lot of work, but you could do that. I don't have that
like I haven't made it myself. So I don't have my own footage
or anything to show. Yeah, you don't have to I would wait until
you actually make it wait until you make it yourself and then
try to record some of your own content. Like I think it would
be good to lace it and you could even include like a little video
of how to put it together for people who actually get the
thing. You can be like here, watch this video overview of
how to put it together, right? And then you can take pieces of
that and lace them into the reels and the PVC that you're
using as well. But yeah, I like kind of stitching it together
because again, I think it just like keeps people the
expectation of what it exactly looks like a little bit vague,
which is going to help you.
Got it. Makes sense. Thank you.
Yeah, no problem. I see. I don't know if this microphone is
connected. So let me just that's fine. You guys can hear
me fine, right? Okay, let's go to Chelsea. Chelsea men.
Hello. All right, y'all may not be able to hear me very well,
because I got a phone call and then my volume went nuts.
Actually, we can hear you great. You're good. Okay, good. Well, I
may y'all may be looking at my ear a little bit.
I'm having a hard time here. And I was gonna say on hers real
quick, what Steven or you one of them had told me was take the
first part of their viral video and put it at the beginning and
then add your own little something at the end. It doesn't
have to be anything big, but at least the viral video part.
Yeah, Graham will recognize that and pushes it out to more people
than just your own content. So yes, I remember that on
something that you could told me. So my question, we're
getting ready to start the truly free market next week. The
white glove onboarding and all of that. I'm at a crossroads I
have sold out of my splat mats on Amazon and have not been able
to continue to
to think about purchasing more they just weren't selling okay so what i was wanting to do because
i am going to be switching over to truly free with my keybole product my done for you product
i'm paying spectrum right now and they're not they're not doing very well on my sales they're
only selling one or two bowls a day so i was wondering if i could go ahead and cancel that
being said i'm going to be moving over to the truly free market for my sales and not relying
on amazon because i don't want to keep paying ppc if it's not getting me anywhere so i just
wanted a little bit of advice from somebody who has been there done that with amazon and yeah
so i haven't just i'm paying i'm still paying amazon every month um for this dfi product
yeah well and even for my splat mats i never made a commission i mean i never made any money
of it okay never went anywhere unfortunately um so that's why i didn't reorder splat mats but i
have like 700 key bowls at amazon okay and so i'm paying storage fees for that because it's been a
couple of months already and i'm going to be starting to push into the been there long time
kind of thing and i'm going to be using them to to try to promote people to come to truly free so
i was wanting to go ahead and put in my notice with spectrum but i just wanted somebody else's
opinion yeah i mean i'd love to hear tiffany's thoughts on this because she she's a phase four
coach so i'm gonna let her speak to it first and then i might share my thought with you afterwards
okay yeah um sorry my daughter's asking for snacks right at this point okay
my son will probably come into the screen and y'all seen him come in the room with a knife before so
um yeah so i think has spectrum been managing it the whole time or did you know i started off
with sophie society but they were so expensive and um they were actually selling better at that
point but they were going for the high um keywords and so i was spending a lot more on ppc
so i was still actually paying amazon i i've never made any money from amazon um and i've been
doing this let's see i got them launched in february i think is when i launched my splat
mats and i'm sold out of them i've sold all 900 and something of them um hold on my husband
decided not to have the lock the kid in the house um i've sold all 900 and something of them um and
i have like 15 or so here at the house of the ones that they've returned to me because they were
quote unquote damaged just because the package was torn um so that's all i have left of my splat
mats but i have the 700 or so of my key bowls sitting at amazon so spectrum's been doing it now
for i think we're going on my third month with them and sales have just not gone anywhere i mean
i've had one day where i hit six and that was a combined of my mats and my my bowls so
yeah it's hard to know i mean it's so hit or miss you know depending on who specifically
is managing your ppc to know if it could in fact be uh profitable um but in terms of like
planning ahead and thinking of truly free and you know whether i think because i think we're
all thinking that right we're all thinking like will we do better on this other platform
and will it be a cheaper sale will it be a leaner more profitable sale because that's what we all
want right so i think in terms of that mindset and planning ahead it probably makes the most
sense for us as um as business owners to kind of wait out that period right so like continue to
sell on amazon and continue to do the best we can with getting those sales and establishing our
rank because amazon is always going to be the one that has the best traffic um you know currently so
right um so obviously truly free is coming we're going to be diving into those we're going to be
diving into those like live sessions where he's going to be training us and helping us understand
what to do so i think you know we're gonna feel that out and and put our our products out there
and hope that they take off and in the meantime it's just kind of like do both and see see what
is going to work best for our product because also every product is different right so right
one product could take off and do really well and truly free while another product
could not do so well and could you know do better on on amazon so all of that being said
And I do think that there's going to be benefit to just feeling both avenues.
But also, um, you know, if you would like somebody to do like a deep dive
in your PPC to see if there's anything that can be done to, you know,
increase that profit margin, um, you know, the PPC coaches, um, can do
second eye sessions to really like dive in on that with you and just see
would that be available to me anymore?
Cause my mastermind is up.
And I couldn't afford to bring up on that.
That's a good question.
I'm sorry.
I don't know that answer.
I would, I can send in, I can send in a question to the help desk
and see if they can answer that.
I just wanted a second to find out, you know, should I just kind of keep
going and hope that things turn around with Amazon and pray that truly free
takes off, so I just wanted another opinion just to kind of help me level
things out in my mind, so.
Yeah, it's a great question.
I think that's a great idea to reach out to support and just
see what your options are there.
Um, but yeah, because it's hard to know like how this product would, would do
in a perfect situation with, with PPC and, you know, really pushing for
ranking and all of that stuff.
So, um, yeah, I think that's a good solution.
Okay.
Alrighty.
Thank you.
I appreciate it.
Yeah, of course.
Any other thoughts or anything, Chelsea, that you wanted to go over?
I mean, I'm kind of curious how your media channel is going.
Say again.
I'm kind of curious how your media channel is going.
Um, well I had to shift, shift gears.
I don't know if you knew that I had chosen mama there for a while
cause I was an adoptive mom, but I had to get off that.
It was getting too heavy.
I had a lot of adoptees that were bullying me, adult adoptees.
Calling me a gitner.
So I had to, um, I had to switch gears.
Cause I just don't need that kind of negativity in my life.
Um, so I switched over to tidy tips daily and I'm actually just in the last
week since talking to, uh, you last week, things have kind of turned around on that.
I'm starting to pick up more followers.
My views are starting to pick up.
I'm getting up into the 16, 17, 18 hundreds.
Finally, again, I'm kind of doing this climb.
So I feel like that's going well.
My affiliate links I have yet for anybody to really click on.
But I just keep putting them out there, not on every single video, but, um, then
Steven had mentioned something on, uh, last week's call about putting in a call
to action after the video gets at least 1,500 views.
So I'm going to start trying to do that with a couple of my videos that, um, go
out that I can actually use a call to action on, so my affiliate links aren't
going great yet, but I'm only sitting at like 123 followers.
So, um, but that's pretty good because, you know, I started this after the game
started because I was doing chosen mama, which is still climbing.
It's crazy.
I haven't posted anything on that, but I've got like 440 followers on that, that
I'm not posting anything, still getting likes on a couple of videos that are like
two different ones.
So, yeah, anyway, well, keep going, keep going with the media channel.
I think that, um, you know, really leaning into the idea of like building a specific
community around a specific kind of problem that you can solve is going to open you up
to more possibilities where you're not so tied to Amazon, right?
You're going to be able to do it on your own.
Getting traction takes a lot longer that way.
Getting traction on Amazon can be a lot faster because people are already there,
but the longevity and the foundation is much longer lasting.
So I definitely
with TidyTips, I've got so much, um, so many different things I can kind of
market and all kinds of stuff.
So it's a wide, wide range versus my niche for adoption.
So, okay, well, I don't want to take up too much of your time, but, um,
So I appreciate you girls.
Thank you so much.
No problem.
Okay.
I see an iPhone, Scamble's iPhone.
Is that anyone?
Ah, I'll be Scamble.
I'm like, I don't know.
Is that a last name?
I'm Susan.
I don't even know what any of my stuff says.
Yeah, it's a mystery.
So, hi.
So, um, I was on last night too, by the way, that was great.
And, um, so I'm really in the beginning.
I'm about six weeks into all this, um, two accounts.
I kind of put them both on hold for about a week, but now they're going to start again
on Monday because I had to revamp, but do you want me to put, um, them in the chat?
Sure.
Okay.
Okay, and thank you everybody for being patient with me
because I had to, so one is Ideas Empire,
and then one is about dance.
So I'll just tell you about that
because I haven't started that one yet.
I put, so Ideas Empire, it's gonna be about organizing.
I've streamlined it, it was a little broad,
but now I hired a high school student
who has built up, it's like a high school student in Uke.
So like this?
No, that's not it.
What does that say?
Ideas Empire, and then there's, okay,
I see Ideas Empire, that's what I just showed you,
Ideas to Empire, Ideas underscore Empire.
Let me see, it's been like a week
since I've been on there, but.
Let me see, Idea Empire.
Oh, no S?
Yeah, sorry.
Did I put, yeah, just Idea.
I'm like on the right one.
Idea Empire, oh, it's followed by Tiffany's account,
so this must be it.
Yeah, yeah, yeah, she's sweet.
Okay.
Yeah, so it's just gonna be about organizing,
so I can, you know, it can be broad
as far as what products I can put in there.
So I'm also doing dance because I'm a dancer,
and I feel like I'm gonna start that on Monday.
I feel like I can really,
Stephen had said that to me yesterday,
I can really get a lot of followers on that.
I know a lot of people in that niche
have been around for years in that,
but then I'm kind of wondering
how that would be strategy for brand,
because I mean, I've definitely thought of things
I could sell on there because I, you know,
understand the dancer and that kind of thing,
but so I'm gonna start the two accounts.
How do you think about that as far as strategy
and selling and monetizing?
Well, for both of them or for one over the other?
I'd kind of like to do both,
but you tell me your thoughts.
Okay, well, my thoughts are
building one brand is hard enough,
so I wouldn't recommend anybody
try to do two at the same time.
I know it's tempting,
but building a brand is like starting a movement.
It's not easy.
It takes a lot of creativity and trial and error,
and so duplicating that effort into two different things,
I think eventually you're gonna have to choose.
Now, I don't think it's necessarily a bad strategy
to start out with both
and then see which one picks up traction fastest,
and then you like kind of choose to go with that one.
So as far as, so that's my thought on like two versus one.
Now, building two media channels versus two brands
is kind of a different thing, right?
Like building a media channel is one thing.
Building a brand is a whole other thing.
You're like trying to gather people into a community,
come up with problems to solve for them
and create products that solve those problems.
That's a lot to do for two things,
whereas building two media channels,
those could both feed into the same brand, you know,
or they could feed into four different brands.
You can do, you can be flexible
with the actual media channel,
but I think maybe for now, I'd recommend you start,
if you wanna start these two accounts, that's good.
Keep going with it and see which one kind of gets,
gains traction and takes off,
or which one you personally
are starting to feel more traction with,
like which one you personally are getting more invested in.
That might be a fork in the road for you
where you decide to go with that one.
How would that go though with the products?
Cause I already have, like I have this done for you product
and I mean, you know, I'm gonna go ahead and do it,
but I don't have a passion of mine or anything,
the product doesn't really fit into my niche.
So how do you fit the products?
I kind of understand the media channel, the PVC,
the, you know, journaling or all these kinds of things,
but not the actual Amazon product
that may do well on Amazon,
but how does it fit into mine?
It's like, I don't know.
That's a good question.
You're asking the right question, Susan.
Okay, so there's two ways
you can sell products on Amazon.
You can sell a product on Amazon, or you can sell a brand
and the brand is driving the product.
That's a little bit different
and takes a lot more intentional thought.
You can sell a product.
and do well, be successful, earn income that way, right?
That's great.
And if you have a DFY product,
by all means, you should take action on that.
You should go launch that product.
It will give you a ton of experience.
You will learn a lot
and you will make revenue from that product
that will give you some traction
that you can then go pour into something
that you wanna build long-term.
Why, if you're building a brand,
you really wanna start with a person.
Like you wanna start with a media channel, right?
To gather people.
Then you look at all the people
who you gathered in your bucket
and you're like, what do these people have in common?
What problems do they have?
How can I solve those problems?
Then you come up with a product
that matches the people and their problems.
Does that make sense?
Yeah.
We do it backwards that way.
But if you already have a product to launch on Amazon
and you're not sure if it's gonna match what you're doing,
that's okay.
That's totally fine.
It's still going to give you a ton of valuable experience
and revenue.
And then you can decide once you really know,
okay, this is the brand that I wanna go all in on.
This is my person.
I have an idea for a first product that matches this person
that's gonna serve them well.
Then you take everything you learned
and the money you made from that
and you apply it to the next thing.
So it's gonna take you some time to get there.
So I think you can launch this product on Amazon
to start learning and earning money
while you're learning and figuring out
what kind of brand you wanna build
as you're growing the media channel.
So you can kind of do those things simultaneously.
Got it.
Okay, wonderful.
Thank you.
Does that help a little bit?
I know it's kind of-
Yeah, no, it's more like it's not a straight,
it's kind of like this.
Exactly.
It's kind of a straight line.
Yeah.
It can be a straight,
like if you wanna just go like from one step to the next,
I would say, start a media channel,
find a person, find a problem, find a product.
But that takes a lot longer, right?
Than just taking, here's a product opportunity,
I'm gonna get started.
And then I'm gonna tweak it as I go.
You know?
Right, right.
Because you need to make income.
Exactly, exactly.
Yeah.
Like the first, I mean,
I don't, how many products did I launch on Amazon?
I think I launched eight SKUs
of private label products on Amazon.
And then I did a bunch of print on demand stuff.
And then I did KDP stuff.
I mean, I've done a lot of different things, right?
And I learned a lot from all of that.
And in all of that, I realized there,
like I don't really have a through line for any of this.
Like this isn't really like cohesive in any way.
And I wanted it to be, and I was like, okay,
let me think through what I have
and what I really wanna do.
Then I started to trim.
You know, Stephen always talks about trimming the vine.
I started to trim.
And I was like, honestly,
I stopped selling products that were selling well.
I stopped selling products that weren't selling well.
And I stopped selling products that were selling well
because they didn't match what I really wanted to do
and where I wanted to go next.
And I knew I only have so much capital to invest
and I can't have it be sucked up by something
that doesn't really match what I actually wanna do.
So then it was like time for me
to start making some hard choices.
But that was after three years.
And I have a wealth of knowledge and experience
now that I'm applying to the next thing.
So I don't think anything is lost.
I think you're testing and figuring out as you go,
which, you know, it can be a better way to build something
because you're gaining experience and traction
and money along the way.
It doesn't have to be perfect before you launch the thing.
You're figuring out as you go.
So I think keep going forward
and you're kind of figuring out both paths side by side.
And then you're gonna, at some point,
merge them together further down the line.
Makes sense.
Yeah.
Thank you.
That's great.
I'm super like asking the questions that everyone else has.
So I'm glad that you asked
because other people are thinking that too.
Okay.
Is it Amel?
Am I saying that right?
Yeah.
Hi.
Hi, how's it going?
Good-ish.
By the way, don't feel bad about being at the meeting.
I'm actually at the beginning.
I've had so many issues about getting started,
but suffice it to say,
I think I need help overall with branding
because my vision is that I'm an atropathic doctor.
I have a really busy clinical practice, which is great.
And people have, like,
there's a wait list to get in to see me.
But my idea is that I have a lot of,
like I've been in practice for over 11 years
and have a lot of protocols that really work.
And so my idea was to create sort of like a Instagram page,
like sharing all these protocols.
Like, I don't know, you have acne, do this.
You have PMS and period pain, you do this.
You have migraines, whatever, do this.
But the thing is, it gives me a lot of anxiety,
A, to be a face.
I really love the idea of it being faceless,
but I don't think it can be faceless.
Like, I think my whole vision is the idea
that it is going to be me.
I'm stressed about it because Stephen says,
when it's you, it takes so much longer.
to build because you're a nobody when you start off on Instagram. So I'm just, I'm,
I'm like literally last night ahead and sign me up again because I'm like, Oh my God, I'm
a month in, I haven't even started. I don't know what to do. So first of all, I'm going
to make a session with you, which is fine. I'll do that. Do you know how quick I can
get in? Cause I kind of want my next two months to be like an accelerator on steroids. Um,
and also what I wanted to do is I need also practical help. I feel a little bit like a
dinosaur. I created an Instagram handle, but on my phone I can link my personal and
my private accounts. Meaning I can switch between the two accounts, but on my, my laptop,
I can't do it. Um, even searching for PVC, like when Steven was showing how you scroll
over it and it shows how many views something has happened. When I scroll over there, it
doesn't show any views. Like it just, there's no on your phone. No, my laptop. Oh, so like
that's okay. We don't have to cover that today, but my point is I need like practical things
like literally like little, like how do I search for linking accounts, all that stuff.
But then like branding is my initial starting point because I'm trying to figure out how
much of a face am I going to be? Cause that gives me a lot of anxiety about like, do I,
am I going to be the face of this brand until I'm like 80? Like how does this work? And that
doesn't make it feel very, it doesn't give, it doesn't make me feel like I have more freedom.
It actually makes me feel like I'm, I'm, I'm, Oh, great. I'm starting another job.
There's the whole point of this is to have like more freedom. But I think I am definitely like
solving, uh, uh, uh, an area of need for sure. Um, and also the idea is to link it to like a,
uh, a Facebook page where I'm recommending products that are vetoed by me that I'm like,
you know, these were, these are the ones that I think you should go for.
And then the third thing is, I don't know if I should let you speak first, but then the third
thing is, is that I've been trying at the, at the like very beginning, I've been trying to register
for truly free, a lot of issues to be registering. And I found out finally back and forth between
truly free that because I'm Canadian, I need an American address. So I found out that I can get a
USPO box. Like I can just get a USPO box. I'm going to pay for one, but I've totally missed
the like refund window. So I don't know if I was going to ask Steven about that tonight,
but I didn't realize that Steve was going to be here. So we can hook you up with that. No worries.
We can fix that. So I'm like, I don't think I was asking the chat group about, cause I didn't
really even know about the truly free accelerator. So maybe I didn't get on that memo because I'm
not registered for it. So people were like, well, who cares about telling her about it?
Because she's not even registered for it. So I don't even know about how to register for it.
And I need to solve that issue by getting the PO box and letting you guys know all about that stuff.
Okay. I have one really quick comment on the PO box. I don't know if you have an LLC and stuff
set up. I don't know, but I just, I'm thinking down the road for you. You are going to need
a US address for other things. And a lot of things don't accept PO boxes like an LLC,
for example, won't accept a PO box. Amazon seller account won't accept a PO box.
Walmart.com doesn't, I don't know if truly free does either. So what I'd recommend instead of a
PO box is a virtual mailbox. And it's basically like a PO box. It's basically like an office
and a shopping center. And you have one little mailbox inside that office.
And it's called a virtual address.
It's called, yeah, it's called a virtual. Yeah. So the one it's either a virtual address or
virtual mailbox. You could Google either one. The one that I use is called anytime mailbox.
Okay.
Actually, I think I have a link that'll give you like a discount or something.
I'll find it for you. I'll drop it in the chat. But I would recommend you do that because that
it's like, it's like a normal street address. And so you can use that anywhere. It'll, it'll
be more friendly to certain platforms and things. But it's the same thing where, you know, it's
actually maybe better than a PO box because you also, it scans in all of your mail and emails it
to you. So you can like manage your, your mailbox from anywhere in the world, because it's basically
virtual. So you scan it, they scan it. And what if I get something physical?
If it's like a package or something, or if you actually need the thing, you can set up mail
forwarding and you pay a certain amount to have them forward it to your address. Like I have a
virtual mailbox. It's actually down the street from my house because I don't want to use my
personal address. So you can also use it as a business address if you want to just like be
anonymous. So you can have it forwarded to you, or you can go pick it up. Or this is what I mostly
do. They just scan it in and I tell them to either shred it or if I need them to forward it to me,
those are the options, shred it or forward. And anytime mailbox, I chose that one. I did a lot
of research on this because I
was comparing prices and that one seemed to have the best prices and the most mailboxes available.
It's like $10 a month. I think I have a little like going over explaining how it works. So I'll
see if I can find it for you and drop it in the chat. But that's just a little sidebar about the
virtual mailbox. You mentioned a few other things here. Hold on, I was taking notes as you were
talking. So you want to build a brand around naturopathic medicine basically, right? And
I hear you say a lot about how you don't want to be the face of it, right? That's okay.
I'm nervous. I'm nervous about it.
You don't have to. Like you don't have to. If that feels like more of a burden,
I mean, here's where I think it would benefit you. You are a naturopathic doctor. So like you have a
ton of authority because you are an expert in your field. You've been doing this for 11 years,
I think you said, right? Like that right there, every brand that is built has to have two things,
authority and empathy. So you have to show why you're an expert to be able to do the things,
solve the problem you claim to solve. And you have to be able to identify with the pain that
your people have. So, you know, one or the other are going to come really easy to each person
building a brand. A lot of times that authority piece is hard for people to build. And it takes
time. Like it takes time to build up social proof and things, reviews and things like that.
You naturally have it because you're an expert in this. So like, imagine if you're looking at
Instagram and you're looking at a post and someone's like, I have 11 years of experience
and you're reading it in a comment versus you're looking at someone's face saying, I have a big
difference. So that would give you, that would give you kind of an edge, but I don't want you
to feel like you have to just, just because of the nature of your brand, you don't have to,
you could create this completely faceless. Or maybe you could start faceless. And then maybe
at some point you can start to incorporate your face a little bit, but it's still
90 or 80% faceless. You know, you could even just like decide, Hey, I'm going to record content once
a month, hire a VA to like take chunks of that every month. And then I'm going to use that for
different things. And then it feels like much less of a burden because you're only doing it once a
month. And it could be just like you in your office and like someone just comes in and starts,
you know, asking you questions and you're just answering the questions. Like it could be very,
very natural and simple as if you were talking to a patient. That's actually kind of a cool idea.
Imagine people like ask you questions, like they have questions for you. They can drop them in the
comments. And then once a month you do like a Q and A session where you're just answering people's
questions. That would be like a very natural way for you to do that. But it's still like,
you know, really taking advantage of that authority that you carry. It's just, just some
thoughts. I don't want you to feel like you have to lean into this now. Um, I think for now, as
you're starting your media channel, lean into PVC and just share reels that are going viral, but put
a natural past spin on them. Right? Like there was this one reel. I love this as an example. It was
like a really viral reel of like a scene from the Hobbit. Okay. And I saw like at least five
different people use this reel for five completely different niches. And like that, that is the
benefit of PVC. You can take something that is a scene from a movie and you can see how it's applied
to a naturopathic medicine brand or like a dog mom brand or like a breastfeeding brand. And you
can change it just by changing the text that's on it. So you can start building your media channel
that way. That's probably what would be like easiest for you and will get you traction faster.
And then over time, you can lace in some of your own content as you grow into that. How does that
sound as a strategy to you? Totally. And then if I wanted like, like even more handheld holding,
meaning like if I were to make a one-on-one with you, I wanted to make a couple, but I noticed
that you only do one hours and Tiffany does half hours. Should I book a one hour with you and half
hours with Tiffany? Well, it depends on what you want to talk about. Only just for the sake of like my, my wallet and like,
sorry. Sorry. I, I cut you. I lost you there for just a second. It depends on what you want to
talk about. Like if you want to talk about building your brand and like really figuring
out like what's your brand identity, your brand strategy, I would love to talk to you about that.
If you want to talk about like PVC strategy, building your media channel, talk with Tiffany
about that. So it kind of depends. You want to get the right person. Yeah. I need both. So maybe
one with me, one with Tiffany, but you can spread that out, you know, as you need it. But I would,
I would start with, it kind of depends on what you're trying to do immediately. I would love
to see you get traction with your media channel like quickly, cause that's going to be like
your quickest, fastest path to win. Then you start gathering people, right?
gathering people, then you can start asking deeper questions
about building your brand.
But I think getting that quick traction on your media channel
is gonna be the best way for you to get started.
Have you attended any of the calls with Uke on Tuesdays,
just out of curiosity?
I have a couple, but now from like,
from now until the end of the accelerator,
I have all of those time slots blocked off
and all of the Thursday time slots blocked off.
So I'm like, okay.
Yeah, I think, and you watched the four sessions
from the 30 day downpour, right?
No, I'm still missing to watch the last two.
Okay, I heard you mentioned like how to search for PVC.
So I'm gonna drop a couple of links here
that I think will be helpful for you,
just like to take action like this week.
One of them is a walkthrough, hold on, let me find the app.
One of them is a walkthrough from Steven
and he's doing it on his phone, okay?
Because the easiest way to like find PVC
and even like schedule posts and stuff is on your phone.
So doing it on desktop, as you've noticed,
there's like certain features that you don't have
on desktop that you have on mobile.
So I'd recommend you get really comfortable
doing it on your phone.
It's gonna be a lot faster.
Let me find this walkthrough he does.
He does show both though.
He shows how to do it on your phone
and how to do it on your desktop.
And it's like a seven minute video.
Let me grab that for you.
That's probably the best way to get you started
to find and schedule PVC.
Then maybe you can come back next week,
tell us where you got stuck or how it went.
And from there, you can kind of decide like,
okay, do I need to go, do I need a deeper,
a deeper look at this with someone?
Maybe.
Hold on guys, I'm almost there.
Not that one.
Okay, I think I know somewhere else I put it.
Okay.
I really do love this brand idea though.
I think you're right that this is solving
a really relevant problem right now.
Like I know so many people who are really going
the naturopathic route.
So I think this is very timely.
So I think there's a lot of potential with this for sure.
Okay, here's this, here it is.
It's this descript video.
Okay, so first video is the walkthrough from Steven.
How to find PVC.
And he shows desktop, he shows mobile.
So how to like find it, easily add it to a folder
and then how to repost it.
That's going to get you started fastest way.
The second video, the loom is the business address,
the virtual mailboxes thing.
So you can kind of see the overview of how it works.
And that link that I was talking about,
I think it gives you like a discount or something.
You can use that, that's an anytime mailbox link.
Anyone else is interested in that,
feel free to watch that.
That's kind of a nice option
if you want to keep your address more private.
Awesome, so helpful.
Good, yeah.
I love where you're going with this.
So definitely keep going.
Try to practice PVC this week and let us know how it goes.
I think this is going to have a lot of potential.
All right.
Thank you.
Yeah, no problem.
Okay, I see, is it Russia or Risha?
Risha?
Yep.
How's it going?
It's going good.
Okay, so Megan, I'm going to drop this in the chat.
So my account has been moving along.
It's been growing followers.
And some of the videos were picking up traction.
And then I received this two days ago.
And it's been like, it's slowed down dramatically.
And I know this is like the income piece,
but I had posted it out on that app
and I didn't get a response back.
I think one lady tried to help remember.
She said something about meta-verified
and maybe I should verify.
But I think that's like $11, $12 a month.
Oh, I know what you're talking about.
Yes, with the check back.
Yep, yep, yep.
I see.
Ensure that no other users or tools
have access to your account
and that you're following our terms of use.
Yep.
And I don't have a VA or anything like that.
Like it's just me at this point in time.
So I don't know what's going on here,
but it's slowed down.
The last.
ever since that happened like my reels are getting like much less.
So I'm like oh my gosh. Have you reached out to Instagram support at all? I'm just curious if
they've followed up at all. No I'm not sure how to do that but I guess I could just poke around.
Tiffany do you are you able to see this picture in the chat? I'm wondering if you have any thoughts
on it. Yeah I can see it. I'm trying to read it's very small. Can you click on it because
it'll open up. It says we suspect automated behavior. Oh here it goes yeah.
Yep did you try logging in like from a different device or something that could have caused that
to happen? I've been using the same devices the entire time so it's just my laptop and my my
phone. So it doesn't yes we suspect automated. Okay so I wonder if that has anything to do with
like the way that you're posting. Like are you using like the same hook every time or like the
same like verbiage in your caption? Well I can drop it I can drop it in the the chat. Yeah I'll
look it over and see if I notice anything. Does it does that alert give you any options like
like click here to like appeal or to like anything like that? No the only thing that it gave me was
like you know take a look at the terms of use. They wanted me to take a look at the terms of use.
So yeah so per uke I had changed my caption in the last four days to say the same thing
if they're only what there was a page dedicated to the most amazing bites and bruise. So I had
oh right yeah I changed it for his recco because I had some hooks at the top and that's when it
started. So yeah and I don't think necessarily the the hook on the like in the template would
be the problem as like I'm wondering if there's anything I'm looking through your captions right
now like if there's anything that you say like every single time like like follow or comment or
sometimes that can set it off. But I don't see anything off the top.
Yeah I switched those up pretty good so anyway it's just it's really slow down progress
and and that was since you changed the template. Yeah I have like 87 posts and only 37 followers
so I'm like that's where on Tuesday I got ahold of uke and I'm like how like what is wrong with
me? How come I'm not growing? And then he said well you know maybe change the top of that template
and I did and then it kind of broke. And I know that there can be kind of a lull once you like
when you change to something new. I think he mentioned that on Tuesday and he said just like
stick with it and keep going. But yeah I mean he didn't mention anything about Instagram
potentially flagging you so that makes me a little nervous. Like I almost feel like
I'm gonna jot your name down and like screenshot that image and get uke's thoughts.
But I kind of feel like maybe don't post with that template for a little while go back to what
you were doing before just to play it safe. And then let's see what he thinks if he's seen this
happen before because I almost feel like it's it's gonna be watching you. Like it's telling
you like this is your warning and then and then we're gonna block you. So yeah because he had me
take off the like my logo and all of the branding stuff and he was like just you know put the
amazing bites and bruise at the top same thing every single time. So I had posted three four
yeah like five times like that and then boom. Yeah and like Brandy says in the chat it's it's weird
because so many accounts do that. I wonder if it just has something to do with switching from one
to the other or if it's something in your but I'll I'll keep looking through your posts and see if
there's anything that like catches my eye and then I'll reach out to you if it does. And like I
said I'll I'll see if you can see that before. One of the things that kind of did cross my mind is I
was downloading and you know how the file is named to get to Instagram or
ticket to IG. I'd gotten, I was renaming them every time. And
then I got kind of like, Oh, I don't need to rename them. I'll
do it'll just be ticket to Instagram number 43. And so I
was wondering if maybe that file name could look automated,
because then it would go 43445. That cost me. Yeah, that could
be Yeah, that makes sense that that that could be a concern.
Concern. Um, yeah, oh, gosh, I mean, I would just hate for
something to happen where they like shut you down. And then
it's so hard to like, get it back. Yeah, um, yeah, I think I
would. I think I would play it safe and do what you were doing
before. Okay, in case it is the template. And maybe even try
like, posting on like your story or like, doing like a remix,
something to kind of switch it up so that it doesn't look so
automated. Are you scheduling posts?
I am but I scheduled for different times a day.
Okay, stop scheduling them if you can see if you I try like,
I know, I know. It's so hard. I don't know. I feel like
scheduling does make it feel a little bit more automated. It's
good that you are doing different times a day. But um,
I don't know. I'm if you're able to if you're not able to then I
mean, it is what it is, right. But
it's like I want to I want to get a VA doing this, but I want
to make sure that everything's kind of moving along pretty
well. And, you know, it's it's headed in a good direction
before I go there. So
yeah, yeah. And there's times when I'm posting my four posts
in the evening, like I also work during the day. So then I'm
posting, you know, not back to back, but I try to do like the
two hours in between. But sometimes it's it's just like an
hour in between or half hour in between. So I don't think it's
necessarily the end of the world if you have to do it that
way. But these are things that come to mind with like making it
feel less automated to Instagram.
Oh, gosh, I see you're making this start another account. Oh,
my gosh.
Well, I'm just thinking like, if you try this for another week,
yeah. I mean, you could try this for another week or two. And if
you're still like no views, I mean, girl, you're not too far
in this yet. Like, feel free. Like, I want my efforts to go
towards something I know is going to work. And if Instagram
has just like shadow banned me or something, you're not too far
to do that, you know, so maybe test it for another week or two
to see like what Tiffany saying show Instagram, it's not
automated. I'm a real person. If that's not working, then I would
just give it you know, I wouldn't waste more time.
There's so much time invested in here that I'm like, Oh my gosh,
this is insane. Okay.
Kind of a lull. Yeah, last week was kind of a lull. Even you said
when he looked at his engagement over the last week, it was like
down and now it's picking back up again. I think something was
going on with Instagram last week. So give it a little more
time like see if maybe that has anything to do with some of that
like decreased engagement. But as far as that, like being
flagged for automation, I think I would just try anything I can
to make sure that I don't appear automated. Okay. All
right. Okay, thanks, guys.
Good luck. Let us know how it goes. Okay. Okay.
Okay, I see Alexis and Alexis. Are you the same person or
different? Alexis?
Yeah, I think Yeah, let me see. It might still be on on my
phone. Okay, maybe it is. Okay. Yeah. Cool. How's it going?
Alexis? Good. How are you? I'm actually so glad you're on the
call because I didn't know it was your last phase two phase
two call the other day. Yeah. Yeah. Yeah. So I'm like, Oh my
god, cool. She's here. She's perfect. Because I actually
wanted to ask you something this morning. And then I have
questions about tonight. All right.
Just just deal with me. I'm dealing with I'm recovering from
a concussion. So totally fine. You're totally fine. So earlier
did you mean if I was posting someone's recipe, don't put the
whole thing. Um, I heard you earlier talking to the first.
Um, oh, okay. I was saying, if you're posting, if you're
reposting PVC, from someone who is creating content for an
affiliate product, like say, say I'm, you know, I have an
affiliate product for this, and I create my content, and this
goes viral. And I'm like, go buy the thing. And I put an
affiliate link, and someone else repost.
this but they use their own affiliate link i'm saying don't do that oh don't do that don't
steal their sales in that way but if it's like a recipe or something i think that's fine unless
they're like selling the recipe or something like that but i doubt that they are most people
i have to start you told me to restart my instagram so um because i got flagged for i uh
branded content we we couldn't figure it out tiffany couldn't we tiffany was on it uke was on
it okay so i'm just creating a new one okay um and i'm also putting my product my first product
on the back burner and just picking another one of my done for you products okay which i don't
have yet so um i was wondering if i should book a session with you or we could figure this out
maybe some of it here because i think this is perfect for you for me yeah because part of it
i don't i need help and guidance in which direction i should go with the brand
oh okay okay that might be a longer conversation but tell me about the media channel that you want
to build let's start there um well they both go together so i was trying to
to pick the product first and then go with the media channel you know ah okay okay all right so
tell me about the product then or do you not know what it is um i don't have a product yet i had a
whiskey decanter but i put it to the side because i just want to pick i just want to do something
else but i already have my brand name and my um and i what i listed and what i can sell let me pull
basically um
uh decanters glassware home decor um there's there's a lot of stuff on here but like pet
supplies and um kitchen stuff okay so you don't have any products back yet
you don't have any products back yet to choose from no i didn't pick any no no i haven't asked
for him yet we're still kind of like i talked to wesley and he's wants me to narrow you know
figure out what i want to do so that's kind of like oh i see so you haven't even really picked
a niche to go with yet okay that's why it's perfect to talk to you because the products
on the back burner and now my ig is off so i'm like okay okay you can totally help me figure out
now i have so many more questions um yeah do you have an idea like do you have any idea of
like where you want to start or what you want to do or are you like total blank slate right now
um well i was thinking kitchen or pet supplies but i didn't want to do something too intricate
um or something that has like so much competition okay all right just because you know
um if i was to get on a call with you i mean i listed a bunch of stuff here like
um survival stuff kitchenware kitchen decor home goods lawn and garden
okay i'm gonna make a suggestion don't hate me okay my suggestion is set aside the product
ideas for the moment and let's let's just think about a person because people are who buy the
products so we really want to understand the person who will potentially buy your future
products and why they will buy said products we want to we want to understand that to figure out
what your brand is about and i know you haven't chosen one yet so that kind of opens us up to
asking well what kind of people do you want this brand to be for so when i'm starting with people
from the very beginning i like to ask them a couple questions just to get them thinking along
the lines of what kind of brand and what kind of person they'd like to serve so one of the questions
i would ask is if you're if you're tasked with having to speak on a stage in front of an
a packed audience full of people don't panic don't panic maybe maybe it's not live okay how
about this maybe you're writing a book maybe you're writing a book that a thousand people are
gonna read maybe it's not speaking if you don't like that um what but you can't plan it like you
have to just like sit down and go you have to like pop that thing out in like 24 hours what are you
gonna talk about what can you talk about what do you have enough interest information expertise
experience in that you could write a whole book about it or you could give a whole 30 minute talk
unprepared
about it in front of an audience.
So then you just start kind of writing down
some ideas of topics.
It would definitely be health and fitness,
but I know that that's like-
Okay.
Fitness is like, you know, a really big-
That's okay.
Get me started.
Okay, so health and fitness.
Okay, you're getting up on a stage in 10 minutes.
You gotta talk about health and fitness.
What are you gonna talk about exactly, like detailed?
What are you gonna say about health and fitness?
Are you saying that so I could narrow down my product?
Yes, your brand.
And then we'll talk about products, yes.
Okay, I already have my brand names.
I don't know if that's gonna-
That's okay.
That's totally fine.
Brand names are neither here nor there.
They can be anything.
Nike doesn't even mean anything.
It's just a word.
It has meaning because we give it meaning.
I would talk about like organic foods,
how much it's so much better, like-
You're catching me off guard here.
No, this is perfect because this is when
the real stuff comes to your mind.
This is what you think about all the time.
So I want you off guard.
This is good.
So organic foods, that's good.
And like everything that's bad in the food
that is sold to us, like-
Great.
We really need to be eating just the food
that God put it on the earth,
not other processed things and stuff like that.
Okay, got it.
Kitchen, health, like-
I really wanted to do a health niche,
but I just told them for my first
Dump For You product to give me whatever.
And they gave me a whiskey to cancer.
And I was like, okay.
I can't put that on my Instagram page.
So it's kind of cool that it's-
Okay, yeah.
So, yeah.
Okay, so you're talking a lot about health right now.
Is there any fitness topics that come to mind
that you would want to throw in there?
Yeah, I love fitness, just being outdoors.
That's why I put camping on there and camping gear.
Because I love outdoors.
I love camping.
I could talk about fitness all day.
Just cardio, how much it's good for you.
But I mean, are you trying to do this
so I could figure out what I would sell?
Because there's so many things on there.
Yes, okay.
So that's why, now that you kind of have an idea of topics,
you really want to figure out
what's your unique flavor for your brand.
You want to narrow in on
what is the overarching problem that we solve, okay?
Let's make an example.
Nike, I was talking about Nike.
So let's take Nike, okay?
Nike is a huge brand and they have thousands,
if not hundreds of thousands of products
in their history.
I don't know how many products they have.
But we could just group all of those products together
and say they all solve one problem.
They all solve one problem.
What do you think it is?
Just out of curiosity.
What would you say,
what's the greater problem that Nike is solving?
Better health.
Okay.
What's their unique take on it?
They have a specific kind of-
Is that a push to just do it?
Is that-
Yeah, no, exactly.
I'm sorry, I have a-
No, that's it.
That's the first thing that comes to mind.
You're good, you're good.
That's the first thing that comes to mind with Nike,
the little check mark in just do it.
That basically summarizes the whole problem
that they're solving right there.
They're like, people want better, healthy lifestyles,
but they don't take action.
So their whole mission is like, just do it.
Just do it.
Just get out there and do it.
That is their whole mission.
That's what they're about.
That's what makes Nike unique.
There's all kinds of brands out there
that do the same thing,
but they have a different approach to solving that problem.
Nike is really like, they get straight to the point,
whereas Puma's a little bit more like this,
and Adidas has a different style.
Everyone has a little bit different.
Nike is recognizable for their flavor,
just as Champion is, just as Adidas is, just as Puma is.
So now that you're thinking about these kind of topics
that you might do, now it's like, okay, what is Alexis?
Like, what do you bring to this that's unique?
And it's probably something about your personality
or about your experience or about your perspective.
Like, it's probably something that you already carry.
Just figuring out how to put it into words is the hard part.
It's like, what's inside of me
that would apply really well to this?
And a really good way to just start thinking
about what this is, is what do people say to you a lot?
Like, what do people say about you a lot?
Like, oh, Alexis is X, Y, Z,
or, oh, I love Alexis because blah, blah, blah.
People probably say certain things about you
that when they think about you, this is.
what comes to mind, that's like a flavor that you have.
It's something that you carry.
You can bring that into your brand.
And now you have a really unique brand that yes,
is focused on health and fitness,
but with this really specific flavor
that no one else can copy.
That's gonna help you figure out exactly what you're about
and really help you focus in on like what your mission is.
So if your mission is like,
okay, I'm just gonna make this up
because I don't know you well enough to be able to know.
But let's just say, let's just say your flavor is like,
you know what?
I am a penny pincher and I love to just save money,
but I also am really healthy
and I like to buy organic foods.
So all of a sudden you create a brand
and it's like, you're the organic food penny pincher person.
People who like to save money at the grocery store,
but also buy organic, they know to go to you
because that's your flavor, right?
So then all of your products become about
how to find good deals for healthy products
like out in the world, right?
So you might have like a tracker
and you might have,
you might actually sell a product that matches that.
You might have something in your home,
like something for storage in your home
that stores these really cool products
that you found at a good deal.
So you can like, you can really sell anything
and put your spin on it.
You know what I mean?
It doesn't limit you to, you know,
certain kinds of products.
You can sell anything.
It's just putting your spin on it makes your brand unique,
but you have to just pick something
and kind of go with that.
And as far as picking a product,
this is getting a little bit more in like more advanced,
but once you figure out who you serve
and what your flavor is, like what you're about,
let's just say, let's go back
to the organic foods penny pincher thing.
Like you want to save money, but you like to buy organic.
Then think about like,
that's the major problem you're solving.
People want to eat healthy, but it's expensive.
You're solving that problem.
We're going to help you eat healthy at, you know,
I don't know, for cheap,
or we're going to help you eat healthy in an economical way.
That's what you're about.
Now think about what your flagship product is
for that mission.
So a flagship product is like,
it's like your number one go-to product
that like represents what your brand is about
and really drives your mission.
So when someone is launching a brand for the first time,
and this is what's interesting about modern brands today,
most modern brands today are most successful
when they have less than 10 products.
Like the key is not having more products,
it's having less of the right products.
That is most modern brands.
Go look up any small brand
that's doing really, really well.
Their catalog is small,
but they are doing one or two or three things very well.
In fact, they're doing the best in their industry.
So you're focusing on less,
but you're doing a lot more with what you have.
So you have to put a lot of thought into
what is this flagship product
that is going to represent our brand and our mission
and what we're about, right?
So that could be,
I'm like trying to make up a brand on the spot,
but let's say Penny Fincher Organic, you know,
maybe you have this like really awesome like strategy
on how to find healthy food at low costs.
And maybe that whole strategy, you turn it into a course.
Maybe you turn it into like an ebook
where you're like teaching people walking through.
Maybe you host a live webinar.
Maybe you have some physical products
that you sell in tandem with that,
like a tracker of some kind, like a notebook,
or maybe you're actually selling one of the products
that you recommend people buy all the time
and it's really good for them.
Now, with it being food,
that seems kind of,
it had to be something that's not food.
And I'm doing something like that holds food
or like, for example, reusable grocery bags.
Maybe you make like the nicest,
cutest, best reusable grocery bags
to go do your shopping spree for you,
Penny Fincher Organic loving people.
So like, you just kind of,
you kind of like start to think through like,
what's my flagship thing that I'm gonna like focus on this.
And then when you start gaining traction,
you can have these like offshoots
of other like supplementary products that go with that.
But you really like,
the thing that gets you a lot of traction
is that flagship product.
Like I've seen so many examples of this.
I don't know if you guys know the brand Rothy's.
It's a shoe brand.
Rothy's is a shoe brand.
And now they have many products,
but they started with just one.
They started with the Rothy's flat.
And the reason why it got so popular
is because Meghan Markle wore it
and some paparazzi guy got it and then it like blew up
and now they have like boots and bags
and backpacks and purses,
but they do one thing really well.
And the Rothy's flat is like famous.
It's like a classic flat.
So that's their flagship product.
So you want to think about who's my person,
what's the greater mission I'm on,
the greater problem I'm solving,
and what flagship product represents that.
Am I giving you too much information?
I feel like I'm just really going off on it.
No, no, no, this is great.
I'm just wondering because I have a done for you product.
I know, I know you keep coming back to that, I know.
It's like, I can't really choose it.
I can give them.
Yes.
You know.
So I don't know if you heard me talking to the other person,
I can't remember her name,
but she has a done for you product
and she's building a brand over here, right?
And she's like, this done for you product
has nothing to do with what I want to do over here.
So it doesn't really matter.
Well, you have two choices.
Choice number one is you choose to do a random product
that you know might not have to do
with the brand you're building,
but it's really important
because it's going to be
a really good learning opportunity for you,
it's going to give you experience selling on Amazon
and making a private label product for the first time,
going through the sourcing process, et cetera, et cetera,
and make you some money in the meantime.
But you know, in your mind,
I'm going to stop selling this in the next one to two years.
It's just sort of my like test,
like I'm figuring and learning things out.
Okay, I have like 10 of those.
So like, I think that's a really good strategy
just to learn and gain experience.
Your second option is you're like, nope,
I want this thing to be exactly match my brand
and I'm going to choose to learn this process
with my brand as well.
Then you need to talk to the DFY team
and get real specific with what you're looking for.
And you can let them know,
I'm willing to like bend the rules a little bit
because I'm going to lean into this branding thing.
And I'm willing to like sell this in other places,
like off Amazon and whatnot.
Because the DFY team,
they're giving you products that match certain data,
which is why it limits them.
If you start to expand those rules a little bit, right?
Then it opens up what you can sell,
but that puts a lot more pressure on you
to show up powerfully as a brand
to be able to compete in that niche, okay?
So it's a conversation you could have with them,
but I'm saying it's not a bad idea
to get a product that is not so related
to what you're doing to gain experience
and learn and earn money in the meantime
while you're building this thing over here.
Okay, I think I was just so stuck on it like being-
Don't let it make you stuck, yeah.
Together, like to be able to sell it on there.
You can always pivot as long as you're moving forward.
So even if you're like,
I want to change this at some point,
hey, look at all you've earned between now and then.
You've earned money, you've earned experience,
you've earned lots of lessons,
good ones and not so good ones, right?
And now you are more equipped to go launch something
that matches the brand that you really want to build.
And I think there's a lot of value in that
because you're not a novice now, you know?
So I wouldn't let it stop you from moving forward,
but I just want to give you like a bigger picture
of like where you can take this
and what you can be building now,
like these building blocks you can be building now
as you start to take practical action
and learn some of the practical things
to building a product business.
I like that idea.
And it's like a lot less stressful.
Okay, good.
Go for the less stressful.
That's always the right answer.
Yeah, yeah.
Thank you so much.
I'm so glad I caught you.
Yeah.
You answered all my questions.
Can I just ask one?
It's just really, really, really small.
Yes, yeah.
Do you think it's more profitable
if I did like a food page
or ended like eBooks on that,
or if I did like a business motivation mindset page
and was able to sell stuff for more money?
Do I think it's more profitable?
Or do I think, because I could see you go,
like I think you could do what you're thinking
in either category.
Because like health, like for example,
both in health and in business,
you could easily sell a coaching program,
which I don't recommend anyone do,
because that is like the last thing you would wanna do
if you wanna like have more time.
You definitely don't wanna do that.
But you could sell like a course, for example, right?
And that could be a higher ticket thing.
You could sell a package of something in both of those,
because both of them lend themselves
to like having real tangible problems
and having like an information gap.
So they're very similar to me.
Like I think you could do similar products in each.
I would encourage you to go with the one
that you personally are gonna have more longevity for.
Like which one really fires you up
and you could be working on this three years from now.
You know, like you don't wanna like lose.
your excitement in six months.
Yeah.
I would pick the one that you really feel like,
you know, you can stick with.
Okay.
If I book a second eyes with you
and I take a bunch of notes
and kind of narrow it down myself,
would you help me,
would you be able to help me
kind of really narrow it down?
Yes, I would probably have some questions
for you beforehand to like think through.
Okay.
Just so you can kind of like come really prepared
and we can actually pick something
at the end of the call, you know,
and be like, okay, this is what you're going in on.
Yeah, that's what I want.
Yes.
I would want that for you too.
Yes.
Yeah.
So when I book the second eye session,
do I just type that in the car?
How would we?
I think on there, it says like email me or something.
Okay.
And it has my email.
I'll probably, so actually,
I also have some questions in there too now.
I've added some questions in there.
But if when you book a session
and I see what your session is about,
you'll probably choose the brand identity one.
I'll send you some questions to think through,
kind of similar to what I was asking you here on the call,
but just giving you more time to like prepare
before you get on,
then you can come with those notes
and we can really look at like, okay,
which direction do you really want to go
and what are some potential possibilities?
So it'll be really similar to what I'm asking you here,
but I'll email you when I see it.
Okay, cool.
I'm excited.
Thank you so much for taking the extra time.
I really appreciate it.
I'm so glad I caught you.
I love talking about brand stuff.
So it's-
Yes, you do.
I really do.
Thank you so much.
Okay, no problem.
All right, guys, I think we got all the hands.
So I promised to go over the special announcement
and I will also drop this in a post in the app
because I know we've had some people had to hop off,
but I wanted to make sure you guys knew about this
because this is a special offer for you guys
who are in the Influence to Income Accelerator.
How many of you were,
was anyone at the Inner Circle Open House last night?
Anyone there?
Okay, this is going to be like,
you guys already know all this then.
You guys know all this.
I just want to make sure I post it in here
so everyone is aware.
If anyone wants to take advantage of the opportunity,
I want to make sure everyone heard about it.
I'm going to share my screen
and just kind of walk you guys through a couple of things.
I'm not going to go through the whole thing
because there's a replay you guys can watch,
but I'll just kind of quickly highlight.
Our Inner Circle Accelerator is open for applications.
If you've never heard of what the Inner Circle is,
our Inner Circle Accelerator program
is in a program for people who really want to do
exactly what I was talking with Alexis about
for building a brand.
It's really building a brand.
You're ready to scale and grow
and you want to really take this to another level
that's beyond just passive income.
A lot of times,
talking to a lot of people in the e-commerce space,
especially like brokers and people who help buy
and sell e-commerce businesses,
they all say the same thing,
that you make the most money when you sell your business.
A lot of times you'll be making a little bit of money
or just taking a little bit of the profits for yourself
so that you can keep reinvesting the profits
back into your brand to grow it, right?
But then when you sell that brand a couple of years later,
that's when you get the big payout.
And so for people who are really interested
in going for that goal,
like they really want to go for the big exit,
or maybe you don't want to sell the brand.
You're like, I love this thing, it's my baby.
Either way, even if you don't decide to sell the brand,
scaling your brand to a point
where an investor would like to buy it
will still be a very good asset for you
that will produce a lot more income for you.
So whether you're scaling or whether you're selling,
these are the foundations that you need to implement
in your business to create a million dollar brand.
So we go over in the Inner Circle Open House
that we did last night.
We really talked about the formula
to building a million dollar brand,
and we give away a free gift,
which is like a walkthrough of all the different pillars
and the things, the levers that you need
in your business to do this.
So I definitely recommend you all go get that
and check out the replay.
So you can learn some things
that you can start implementing in your brand even now.
And then we also explain how our Inner Circle program
is designed to help you build and implement
the exact strategies that we share in just eight weeks.
So we're going to be kicking off this next accelerator
in just a week.
Applications for that are closing on Monday at midnight.
So if you've heard about this before
and you've been interested,
I really recommend you take advantage
of the opportunity that we have for you guys now,
because for those of you
who are in the Influence to Income Accelerator,
we're actually going to credit what you paid
for the I2I Accelerator.
or toward the Inner Circle Accelerator.
So that's a $3,000 credit toward this program.
And we're doing this special deal now
because we just are kind of on the tail end of I2I.
This goes really well with Inner Circle
and we wanted to pair them together
and give you guys a really cool opportunity
to take advantage of this.
So that's a really cool bonus for you guys in particular.
This round as well, we are going back to the castle
that we were at a few months ago.
We do in-person Inner Circle retreats
with all of our Inner Circle students
at the end of each accelerator.
So this is the castle that we were at a few months ago
and we're going back there in December.
So we're going to pay for your spot,
accommodations, meals included and all of that.
So you're gonna go through the accelerator
and at the end come to this castle retreat
where we're going to work and move the needle
and implement some of these things into your business.
So these are the really cool bonuses
we're offering for this round.
If you wanna check out the full replay
of what we did last night,
you can go to rainmakerlinks.com slash Inner Circle.
That's this page here.
You can see the full training that we did
on really what it takes to build a million dollar brand.
At the very least,
I recommend you all go check out this training.
It is a really cool way for you guys to get started
on this path if you're interested in this.
And then at the end,
we walk through exactly what is the Inner Circle Accelerator,
what's included in that,
what are all the details,
what are all the deliverables.
We talk about the castle, all the things.
So you can check that out here.
And if you are interested in applying for Inner Circle,
you can check out all the details on this page.
You can check out the application here.
And once you, let me see.
Once you click this button here,
if you want to apply,
you just need to pay a $500 deposit
to reserve your spot and apply.
We'll go through all the applications
and reach out to every applicant individually
and just make sure it's a good fit.
And from there, if you guys want to join,
we'll be starting in just a week, our next accelerator.
So I just wanted to let you guys know about this.
I have it posted in the Facebook group,
but I'm going to duplicate this post
and put it in the I2I channel as well
so that you guys can think about it.
But if you do have any questions on that,
feel free to let me know.
I see Heather, you have a hand up.
So I'll go ahead and take your question real quick.
Awesome, thank you.
What if we're interested in the Inner Circle,
but we're not ready yet?
Well, we haven't launched a product and we haven't,
I mean, our product is in the works,
but isn't launched yet, you know?
Good question.
I got that question a couple of times last night too.
You know, it really, it really depends.
So we have had a couple of people
who were like in process of launching
that have done the Accelerator
kind of based on where they're at
and where they want to go with their business.
So we just want to make sure
that all the stuff we do in the Accelerator,
you can take advantage of
and you can start implementing them right away.
So I think it's a conversation we can have.
If you're interested in applying,
I'd recommend you apply
because the application is pretty in depth.
So answering these questions here
will give us a good idea of where you're at
and that'll give us kind of an idea of,
you know, where you're at now.
And then we can follow up with you
and have a conversation.
I'm going to, you know, tell you,
here's what we're going to do in the Accelerator.
Do you think you can implement this in your business
or do you think you need to wait?
Because we want to make sure it is a good fit.
But if you are interested, I would go ahead and apply.
That way we can at least have a conversation about it
and see if it's now or if it's later.
Thank you.
Yeah, no problem.
Couple of people asked that last night as well.
So definitely reach out
if you're not sure where you're at.
Anyone else have questions that they want to ask now?
You're also welcome to send me an email
or tag me on Facebook.
I'll drop my email in the chat for you guys.
I have a question, Megan.
So the $3,000 credit,
that wouldn't work in the spring,
then it has to be now?
Yeah, we are offering this only for this round
because it is so close
to when the Influence to Income Accelerator started.
We do have a different offer every time.
So last time we had lifetime access,
before that we had a different deal.
So when we do this, probably next spring,
we'll have another offer.
It'll be a good offer too,
but it'll be different from this one.
Okay, thanks.
No problem.
Any last questions?
I don't want to take up more of your guys' time.
We're already way over it,
but I had a really good time, so I'm not upset.
All right, awesome.
Well, I'll go ahead and post this
and the replay will be available as always in the app
if you want to go back and check it out.
If you have any questions,
feel free to post in the app
and tag the right people
so that we can be sure to get an answer to your question.
Other than that, be ready.
Stephen to come back next week. It was so fun to be here with
you guys. Thanks for welcoming me and embracing me on this
call. It's fun to hang out with you all. Have a great night and
I'll see you guys next time. Bye
Bye