I'm going live my love, I'm going live.
I'm going live.
Wow.
No, I'm letting everyone in shortly. Just one second.
Actually, one minute.
Okay.
All right.
I'll let everyone in.
We're starting a little bit late today.
Let's get started.
How are you, Tiffany?
I'm good. How are you doing?
Glad to hear. I'm doing good.
I'm doing pretty good. Thank you for asking.
Hello, hello.
Hello, everyone. Welcome in.
Happy Tuesday.
All right.
Good to see you guys.
Welcome, welcome, welcome.
All right.
As always, I would love to start by sharing good news.
What are the wins that we have had in the past seven days?
Last week?
Drop in the chat your wins.
Let's go.
Oh, somebody, Sayli, you hit 3,000 followers?
That is so awesome.
Let's go.
Oh, Tiffany, wow, what happened?
Oh, come on.
That was fast.
Wow.
Wow, 1 million views.
Get viral.
Okay.
Wow, that is so awesome.
21 followers.
Let's go.
Marla, so good.
So good to hear that.
Really, really nice.
All right.
This is awesome.
This is pretty, pretty good.
I love it.
So, thank you for sharing that.
Really nice to see your wins.
Like, trust me, this is, for background story, I used to be a breakdance teacher in Croatia.
And I used to teach for kids, like hip-hop, breakdance.
It was part of our, we had a dance studio.
And I love teaching.
And I remember that some of my, I call them my kids, some of my kids, they used to say,
oh, no, I can't do a cartwheel.
It's impossible for me.
I was like, no, I'm going to show you that you can do it.
And I'll prove to you that you can do it.
Because I felt like I was so confident in my skills to teach them and how they could learn.
And that worked.
So, all the time, when they finally...
were able to do a cartwheel or a rollover, I'll say like, you see, like I told you,
like, just believe in yourself. Anyways, I'm using this analogy to say, like,
this stuff really works. And if it didn't hit for some of you yet, it will, because I know it works.
And it's so nice for me to see when you start getting results and we start seeing those
channels getting, getting tractions and so on. So I really, really like.
Now, probably today, we're not going to go over too many calls. And there is a reason for this.
A pattern that I saw in our last call, it was that you were facing a lot of
challenges with the hooks and how do we use the hooks in the actual templates and all of this.
So what I did was I work on a document, if you remember, I said I would bring
the hooks for you today. And this is what I did. So I put together a few hooks ideas. And
we're going to talk a little bit about hooks. Is that okay? If we do that today? Yes?
Cool. So we'll dive into that. And then, of course, the time we have left, we'll go over
the questions. Again, I'm not sure we're going to be able to go over all the questions,
but I think you're going to get a lot of value from this that I put together, for sure.
And this, by no means, is a document that is fully ready. I'll probably still add a few things
to make it better. But let's dive into it.
Let me know if you can see my screen. Can you see my screen?
Yes, we can.
Okay. I'll make it a little bit bigger so that you can see better.
So hooks, we're calling eye to eye. This is us, okay? Influence to income community.
There are a few things that I want to share with you, which are the types of hooks,
the emotions behind emojis, and analyzing hooks. That's what we're going to go over
in this call. And we'll start with the types of hooks. So the types of hooks that we have
are, they are more, but I use the ones that we are going to use the most growing our channels,
okay? We have the emotional hooks. The main intention is to trigger emotions like curiosity,
surprise, rumor, et cetera. You'll see that I added a little bit more things here.
And curiosity hooks, which is like triggering curiosity, as it's big, to increase viewer
retention. And then we have the relatable or trending hooks, which we do by using current
trends or memes to connect with the audience. And lastly, we have news. So this one, news,
it's pretty much you are providing a story or context of a video to your audience.
You want to provide the value. So a few notes that I have here.
Usually, emotional hooks slash titles are followed with emojis that sparks emotions,
okay? So if we get this principle here, and we know that hooks, we need to use emojis that
gives us that emotion, we also can follow the same pattern to other style of content. And
every, we're going to go over a lot of, as I said here, examples of hooks. I want you to analyze
not only the hook itself, but the emoji, like what the emoji speaks to the audience, okay?
So number one, and another note that I want to share with you, the best way to learn how to use
hooks is by practicing and spending time on the platform analyzing content. This is literally the
best way that you can learn, is by looking at other people that are doing this for longer,
because what you want to learn is what is the language that people use on social media? Like,
what is the language that they use on my niche? And you'll see this as I continue showing you
those examples. So with that said, let's dive in. If you have also questions about this, feel free
to write them.
them down, and then we're going to go over them later.
Um, So you say, yes, um, somebody at Michaela is wondering if they
can get a copy of this document.
Oh, everybody.
I'll send it to all of you.
Yes.
I'll give you access.
A hundred percent.
Awesome.
Thanks.
Um, thank you, Tiffany.
Feel free to, to interrupt me anytime that you have, uh, you want to share something.
So emotional hooks, the intention is to generate feelings of positivity,
compassion, warmth, and more.
Okay.
This is how I personally use emotional hooks as well.
Um, so first one, I'm going to show you, um, not every single example
here are going to be, uh, they are having here, but they are all actual
examples from actual content that I created, and we're going to go over that.
So not all hero wear capes.
The reason I use this is because it's a term that is so much
shared on internet as a whole.
So you see like a beautiful moment, some cool moments.
It's like, everybody talks about superheroes and then on internet,
it's something that is always trending.
It's like, wow, this guy, he's a superhero.
And then everybody says like, not all hero wear capes.
So I use this as a hook because something is relevant for the platform.
And the result of this, my content did pretty, pretty well.
It's relevant.
Um, second one, kind of woman rescue a drawing puppy, which is this one.
You can see that my emoji, let's, let's see the example here.
I'll remove the emoji and I'll add a dot.
Okay.
Like this, the emotion that I'm giving to my audience is not the same.
Then if I, whoops, if I actually have the emoji, you can see like this
kind of like fixing the heart, right?
Oh, like how it's broken.
Now we fix it.
This emojis it's, and one thing that I realized when I was creating this,
I was like, okay, wow, I need to change a little bit.
My emojis for my emotional hooks.
Because if you can see I'm, I'm overusing, I'm using way too
much, the same, the same, the same.
I can do better.
But you'll see that they do convey an emotion that words cannot speak, but
the emoji, they do speak that for your audience, um, when you refuse, refuse
to chase your dreams, despite living with cerebral palsy, this was also
another content that I created.
Um, I will show, we go over this soon, but you can see that if you are someone
you don't even need me, had to be like an emotional person, but you can
connect with that type of story.
Like, wow.
Like he did something great, even though he has this plane
quote unquote against him.
It's an example of, of life.
And I, I, I want to like, subconsciously we sympathize with that.
We have compassion, like for instance, in the, in this one, we have compassion
because this little puppy, it was, he was like, it was drowning
and then somebody rescued him.
We feel like that is subconsciously what our followers are thinking.
It's like, I, I got value from this.
I need to, to double tap.
It's a way of saying like, Hey, thank you.
Pretty much.
And then what the algorithm notices like, Oh, this video is doing great.
Let me push it to more people.
And I remember that I was, I was having a conversation with Tiffany the other day
and she's like, you can just sell your posts on unstoppable.
That was so good.
Like it really touched me.
And I was like, yes, that's my goal.
Like, that's what I wanted.
And it does guys like it really does.
Sometimes we might think that the type of content that we put out there, it's
like, people are going to see, and it's like just numbers, it's just views.
It's just like, it's not, it's real people.
Behind the screen.
And they are actually being impacted in a way, shape or form based
on the content that you post.
So next one here is little kids had a birthday party and nobody showed up.
What happened next is awesome.
Now you can see here how I combined two things.
Number one is the emotional side of the aspect, right?
But then I also add curiosity here because I said, what happened next is awesome.
It's like a wholesome, sorry.
People are now like, what happened next?
Like nobody showed up to, to her birthday.
Like what happened next?
Like, I want to know, tell me.
Okay.
So now we are combining both of the styles on this one.
And this is the video I'll not be able to show on, on a stubble, but I'll show on,
on the, on the camera.
I actually lost my page on Instagram for some reason,
which I didn't get notified,
but I'm working on this with Matta.
He should be back soon.
It's all good.
Now, little kid had a birthday party.
Yeah, this one we already went.
One year after chemotherapy,
this family celebrates a heartfelt milestone.
The same goes here.
You are telling people,
and we're gonna see all of these contents,
we are telling, you're giving an information,
but you are also holding and grabbing their attention
through emotion state, okay?
I see a lot of comments coming in there.
I'll not be able to answer them all.
Let me see.
Maybe let's simplify.
Maybe not to go over.
Okay, let's do like this.
We go over one section,
and then I'll open for a few questions,
and then we can go over that.
And the next section, if you question,
I think that would be more dynamic for all of us.
So if you have questions, no need to drop in the chat.
Just unmute yourself, and then you can ask,
and I'll answer you.
Sounds good?
Cool.
So we had,
can you get this information you're sharing?
Yes, I will pin this in the community right after,
in the app, right after this call, okay?
So everybody will have access to this.
You can copy this, and yeah.
So can you help me with emoji we're gonna use?
I'm not an expert on that.
Okay, so Sarah, what I can do is
I can create a new section here that,
I should have done that, but I completely forgot.
Section of emojis for each type of hooks.
However, I have, you will notice this
in every type of hook that we'll go,
the types of emojis that I use.
Guys, feel free to unmute yourself.
You don't have to drop in the chat.
Let's chat.
Cool.
Okay.
Yuke, I have a question.
When you were mentioning the double,
and I'm sorry, I'm multitasking.
So if you said this already, I apologize.
But when you said like the double tap portion,
which is kind of a call to action, right?
We're telling people to double tap the image
to interact with it.
Is it best to put that in the front of your caption
so that it's kind of like how we're saying,
follow for more content, follow Shaggy Dog Mama.
So would you, rather than doing the follow,
put the double tap if you agree kind of thing
in the front of the caption?
100%, yes, yes.
That one, you can either on the top or on the bottom,
but also on the top works quite well.
I see most people using that on the top as well.
Makes sense, thank you.
No problem.
All right, so these are the emotional hooks.
Very soon, we're gonna go over a few of the videos
and I'm gonna be showing you exactly what they are
and how I use them.
Next one is, why is this?
I had about like four video examples here,
but it disappeared, it's fine.
That's what happened when you go live.
So curiosity hooks, triggering curiosity
to increase viewer retention.
Two-year-old kid doing breakdance.
This is, you can see that it's like,
it's not super strong hook, but we are building curiosity
because it's a two-year-old doing breakdance
and the cover is somebody upside down.
It's like, what?
But when I was two years old, I couldn't even,
I could barely talk.
You know, jokes aside, you get it.
Same here, like scary jump from 20 meters over 20,
sorry, over 20 meters of rocks.
I'll show you the videos from this as well,
but I'm building curiosity.
Now you can see that the emoji is already changing, right?
So we come from tearing in heart
and it's like, it's warm to all of a sudden like, wow,
like what is happening?
We are triggering curiosity in this, okay?
The power of water.
Give me one second, what happened?
I want to add those screenshots
because it doesn't make much sense.
We'll have them now.
I'll have them added there right now.
Is it making sense, guys?
Let me know in the meantime.
Yes.
That's good, that's good.
All right, now I have it just setting them here just for the sake of this example.
So we have here scatter jump over 20 meters of rocks.
You can see the rocks there so it builds curiosity and that's my only intention with this type
of hooks.
I want people to get the results that I'm trying to sell them, which is to watch the
entire video and they will see what happens.
So the next one here is like two-year-old toddler exploring the ocean with her dad.
Now one thing that I find out that is sometimes psychologically, if you tell the obvious,
if you just give context to a video, it tends to do well, which is sometimes it's not because
of us, it's because of the algorithm.
Because it would read what you write and then it's easier to push that content because it's
easy to read the entire thing, okay?
So in this one, I said like two-year-old toddler exploring the ocean with her dad.
The way this builds curiosity is because it builds retention.
People want to watch that like, oh, wait, I want to see this.
It's so beautiful, it's so cool.
Could be an emotional one, yes, it could, but it builds more curiosity, okay?
Get yourself made at our cost.
I'm going to show you this example live.
And then this can only happen in Dubai, iPhone Pro 16, grab and go.
This I'm going to show you the example as well that will make more sense.
Now this one, the power of water.
You can see like two hooks and emojis that are so similar.
And these are the same two here.
So the power of water.
I'm not telling what is going to happen.
I'm not saying like, hey, watch what is going to happen after this or that.
I'm just saying like the power of water.
This will make people, would trigger people so much to watch because they want
to know what is the power of water, like what is happening.
And this video did super well because of that.
So it's basically like a guy comes here and then he throws like a big wood thingy
and then it breaks.
Anyways.
All right, let's open for questions.
Do you have questions so far about Curiosity Hooks?
I saw some text coming.
All right.
Let's move on to the next one.
Everyone following along?
Yes?
Cool, great.
Relatable or trending?
Use current trends or meme to connect with your audience.
Now, I will say quick disclaimer.
For those type of hooks, you want to spend some time on Instagram to fully understand
the language of your audience, okay?
Otherwise, you might create hooks that are not proven.
And I'll give you the examples now.
So when you create relatable content, in a way, you want to think of the obvious,
like what everyone thinks but nobody's saying, okay?
When you watch the video, you can see here like, for instance,
random stuff baby laughs at, laugh at.
It's so obvious, like it's literally what you're seeing there.
But if you just state that, people will relate to this because it's what everyone
is thinking, like, wow, it's such a random thing.
They're just doing this and the baby's laughing.
That's exactly how you create relatable or trending hooks, okay?
So we have this example here.
And then we had, okay, but which one are you?
I'm going to show this example and it's going to make much more sense to you
than just the screenshots.
I'm adding here so that we have all the links here, okay?
But I'm adding here so that when you go back to this, you can remember,
oh, this was the video.
This is basically two little girls.
One is thinking and the other one is just looking.
And then you ask like, which one are you?
This kind of creates so much engagement because it's relatable.
We all have, like, if you have siblings, we all know that it's like somebody is
probably good at thinking or maybe it's bad, but the other person is just like,
well, like, why are you doing this in many different ways?
right and the next one here is like you know inflation is getting out of hand when and this
video went really really viral again all of these are pbc but when you share this it makes people
think like oh man i so can relate to this girl she's talking about like how an ice cream is so
expensive in london i think it's london and they were charging like nine pounds for an ice cream
um everyone can relate with that because everything's getting more expensive inflation is
going through the roof so you make a statement that is connected to what everyone else they are
experiencing they are thinking but nobody says okay is the obvious is given the that context
now providing this is the news i was not able to create the news one yet which i will
have that for you but what i would like to do now is to go back to those examples actually
before we do that do you have any questions in regards to the relatable or trending
yuk
sorry i wasn't here yes okay i'm driving so i'm trying to listen and pay attention
at the same time so i'm guessing you know if you have a niche that's yours is pretty broad
if you have a niche that's a little more specific when you do really can you like
the thing is like i just rebranded i decided not to do the political i'm going still with
a similar theme but i just decided not to add the political twist to it so um it's going to be
like crazy cat ladies in menopause and i'm i put the the name it's called menopause muse m e w s
and um i put the picture and the name and i got three followers before i even even put the um
the description so that's a win yay um but how do you like i've been looking for content and i'm
having a really hard time just even finding content it's weird because i thought with
the cat videos i would so relatable like how can i relate it back to menopause
so this as i mentioned like relatable content they do take some time to create because you
you gotta it's a muscle that you need to exercise like as more the more you create the more you'll
see like did people like this did people not like this i believe in your case the reason you're not
finding much content is because it's it's too niche down it's really niche so i would recommend
going a little bit broad or at least as you can go a little bit broad and the twist
is something that there is no formula and i i wish there was a formula but we have
pretty much the the psychological aspect to those um like all all of the hooks that i that i shared
here you need to think of like what is the outcome that i want to have from my hooks so let's say if
it's an emotional one always when i'm creating those hooks i need to think what can i do that
i'm going to spark spark emotion out of my audience so if it's a relatable one what can i do that i
can get people to connect with my content on that style so let's say that i create um
hypothetically like let me see uh for for nurses let's say i would not be able to create hooks on
that but like all nurses they they have internal jokes they have internal problems they have
internal um like great things that happens and things that just them know in their their circle
that they can create hooks about that like for instance hypothetically saying oh that doctor
that always um let's say that doctor that that never comes on time when he needs to do x y and
z like things that i don't know is not my area but for them makes so much sense so these are
the things that you need to discover slowly once you know like what do you want to get out of your
audience and then bring into your reality to your niche and then making that relatable to those
audience um but like there is they're saying yeah kind of like the inside jokes of of the niche
yes inside jokes problems that you can be like
a little bit ironic and all like everything involved that circle. Yes.
Okay. Okay. I guess I just put it on line this weekend. So I guess once I have said
I didn't do it before my intern did it, but she went back to school. So now I'm gonna
it's like starting all over for my for me, you know. So I guess I'll just sit with it all week
and then come back with you next week and see how it goes. Sounds good. Yes. Let me know. And
I will send you this document. Spend some time going over it to, to refresh. Yeah. Will be great.
Okay. Thank you. Cool. Thank you. All right. I will show you some examples that I have here from
my September September content creation. And this is pretty much an attempt of me showing you like
how I think and what I do to create those type of hooks. And one thing that I want you to exercise
as I'm sharing with you is try to spot what type of hooks I'm using in each of those content. Okay.
So I'll, I'll remove my, my earphone so that you can actually listen to.
Can you still hear me? Okay, great. So this one best friends reunited after two years.
I was supposed to hear anything. Is there sound on the video? You,
you might have to reshare with the sound. Yeah. Yeah. Okay. I will.
Let me try again. I think now it's going to work,
but you saw the video. Can you tell me what type of hook did I use it in this one?
The emotional hook. Yes, exactly. And you're probably wondering as well, like how did,
like, how would I know that they reunited after two years? It was literally in the caption.
And that was the thing that when I saw the videos, it said like best friend reunited after
two years. And I was like, this is awesome. Like the video is so cool. The two kids. And then that
story gave me the context. And then I created like best friends reunited after two years.
No one knows that. Like, why are they reacting like this? I'm basically telling them, Hey,
this is the information that you need. They reunited after two years. And then again,
after two years, and then again, the emoji, it grabs people. Like it makes people want to watch
it. If you remove this, yes, it works, but it doesn't give much emotion. Okay. So that is one
I'll remove our best. This one is simple. The worst nightmare, my worst nightmare,
this I'm building so much curiosity here because I'm not telling them what is my worst nightmare
and quick, quick disclaimer, there will come a shark at the end. So don't get scared,
but I'm building curiosity here. Like super, a lot of curiosity.
Okay. So this and this is, this is not true. It was a compilation. So they got the video
and do that. But I build curiosity. You can see, and I'm using examples on my niche,
kind woman rescue drawing puppy. Again, the same emoji, because that conveys emotions.
I'm not going to play the video right now, but you can see in many different ways,
what I'm doing to capture their emotions. This incredible 62 years old mom attempted a backflip
from a 10 meter platform. This again, this is my, my niche because I'm in the sports niche,
but people can so relate to this because it's emotional. Okay. I will show one more example.
We had a few, this is literally content that I create. All of these contents are posted on
like all of these that you're seeing. One thing that I noticed as well, like for my niche,
when I mentioned like iPhone, Apple products, like anything like this, it tend to work really well.
So I say,
iphone 16 pro zoom quality i'm not saying like is it good is it bad
i'm letting them judge by themselves and that creates curiosity as well
um i had so this one the power of water if you remember i shared this
when i played a super simple video it's yeah
so this whole time people are here like what happened what happened like show me the power
of water like i want to see and then like it's this that's it i think this video got over a
million um and i believe it was mostly because of the hook so you can see like how it plays a big
role in something like this um another example i'm just giving context i'm not doing anything
special what i'm doing here is like one year after chemotherapy this family celebrates a
heartfelt milestone how did i get this i just read the caption it was literally in the caption
my kid um after one year finally like we had this moment to celebrate and so i was like okay
this is great i got the context i shared the context which means like you're literally giving
the the information to people to say like hey if they want to watch this it's not it's not a
clickbait it's not anything just just watch this it's an awesome it's an awesome um content
go another example oh this i like using this so much and this is such a simple way
um now this you can apply across the board to um any type of niche any type of content
what i what i use in this one again this can be for emotional or to build curiosity such a powerful
one simple but powerful the way he says i love you and this is basically a text like something
that he said throughout the video okay you can always use that as a strong hook so when you're
playing a video there's this moment that's like oh like that was so cute or that was so adorable
you want to use that so he says here
thanks for um um taking me here
your progression this year has been amazing i'm very impressed with how you've written this year
and how you've been coachable you really wanted to learn this year and that's really cool
so because of that i get people to watch the entire video just because of the beginning
because the way that he said i love you and that is that is cute people relate to that
and they want to watch the entire video just because of that if you remember the kid one here
as well uh same i just gave context to the video and marge like a lot of the times
i use chat gpt when i don't know the story if you remember i say hey chat do you know about this
story can you give me context chat to give me everything um i have that in the in the
in the document for you as well don't worry and if you remember this one as well when you refuse
not to chase your dreams despite living with cerebral palsy that will get people to like they
can relate respect in a way shape or form and this translates into like we tend to see like oh this is
like it went really viral this is a viral content viral content is pretty much people saying like
hey i got some value from this i will double double tap or like send to my friends and this
is what makes virality virality is pretty much an extension of the human action and what we do
and what we want to do when we are creating those hooks is to get as many people to engage to relate
with that as possible okay so i think it's enough yes okay we have do we have any questions in
regards to those examples that i showed you so far you there's a question in the chat um
from diane she said really quick question with hooks because i have to go soon what happens
when we need to title our page for example the if only there was a page for functional health
um so that style she's saying how and where do we use the hook in the first line of the
caption or do we take a time out from the title of our page
and do the hook instead or do we alternate asking for a friend
I love it.
By the way, you asked and you already answered and I love the answer.
And the answer is yes in the caption in the first line.
You see, you guys don't even, you already, man, it's so cool.
So it's exactly that.
So if you're using that template, it's the easiest template that we can use and it's
like super easy, user-friendly to grow.
But the hooks we use in the captions, okay?
You're going to use everything that I showed here, but in the caption as the first line
because you still want to build curiosity and you still want to provide people value.
And the other answer to this is no, you don't have to change the template.
Keep the same template.
Just use in the captions, unless if you're like, okay, I tried this template for way
too long.
It's not working for some reason.
Let me go and use the normal template.
And you start using hooks, okay?
But let me go back to the document because we have still a few more things to go over.
So I added here a few examples that you can study, okay?
When you have time.
And the reason that I add them here is because they did so well and they are so aligned with
the type of content.
Majority are from our main account at the Rainmaker.
I will, this one, let's just go over a few.
I'll leave there for you to go over on your own time.
Okay, this one that I showed in the example, remember this?
Okay, but which one are you?
So this went really, really good.
And the reason for this is because it's relatable, okay?
It's so relatable.
People can relate with this type of content.
As I mentioned, you always want to think like, how can I get people to relate with this,
with the content?
And this one is the inflation one that I said I would show to you.
Again, the links are all in the document.
You can have, you're going to have it there.
So, and again, this video did so well.
It's so simple.
And guess what we did here?
We use as a CTA to drive us leads to our offer.
You can see come at Amazon.
We leverage a situation.
We leverage a type of PVC to drive them to an offer.
And it did so well because it's so relatable.
I will leave all of those links here for you to take a look, study, see the captions,
everything that we use in those.
And then another thing that I had here was pretty much like some hook ideas generated
with ChatGPT.
I have a disclaimer when I say ChatGPT.
I know some people don't use, some people they like using.
I always say human emotions, human behavior will always, my opinion, just my opinion,
will always beat ChatGPT.
If you trust ChatGPT to get like, for instance, hooks that are like, we need the human touch
to it.
There are the ideas, but always think like, how would I say this differently?
How would I add this differently?
That is going to help you to create text and hooks that are more like humanized than robotic.
But there are still some samples that you can leverage that I added here a few ones
from ChatGPT.
We have a few, okay.
All right.
With that said, these are the hooks, ideas, types of hooks, and how you can utilize to
increase your chances of going viral, converting your audience into followers.
I believe this is really...
really going to support you to create content that are more intentional.
And now always, always, always think about this, write this down.
You want to create content that makes people want to share with their friends.
Okay.
On Instagram, it's much more valuable when you create a content
that people share with others.
The reason for this and why Instagram rewards this is because we are, what we
are essentially doing is getting people to spend more time in the platform.
And that's really what Instagram wants.
They want people to spend time in their platform.
They want people to engage, to create relatable content.
So always when you're creating, number one is, is this, think about it, like, is
this relatable, is this going to relate with the people that I'm sharing with?
If, if not, how can I do that?
How can I make something that is relatable?
Number two, overall, like is the emotional curiosity and especially
the relatable, of course, and overall think, how can I make
somebody share these contents?
How can I make, in such a way that will get people to share my content?
That's like free, free, how can I say, promotions for you, if you
get your, your content to be shared, across the board.
And that of course is going to result in more followers and engagement.
Okay.
With this said, I will share this link and I'll be in the community for
all of you right after this call.
So let's go over a few questions.
I hope you guys like this.
And if something that you like, I can also, in the next calls, as I mentioned,
as I see a major problem, something that we have in common, I can always
bring solutions to these in this form.
And yeah, share with you, of course, my main intention is to ensure that
you are supported in your journey.
Cool beans.
All right, let's dive into the questions.
I will give me one second.
Let me just check this.
I will not be able to go too much over time this time, but let's set 15
minutes and we'll take it from there.
Okay.
Um, I'm happy.
I'm happy.
I could help.
That's super, super cool to hear from you guys.
All right, Kyla, let's dive in.
Try sticking to one question so that we can go over as many people as possible
because we are a little bit short on time.
Yeah, I just heard like a really quick one.
Um, couple last week or week before, um, we talked about instead of putting
follow us for more, um, like the caption to do follow at, and then our
app, so that just means we're click on it.
Um, the last like few weeks, we had like a really good week of like,
and then this week we made the switch and it's been like a little over a week
now that we've been doing that and I have no new followers, like I'm
actually losing followers.
So I don't know if it has to do with that.
That's the only thing we've changed.
I don't know if I could ride that out or if I should go back to like follow us,
if that even makes a difference.
Yeah.
Okay.
So quick, quick question.
Are you adding any new followers to your app or are you adding new followers?
So quick, quick question.
Are you adding after the video goes viral or before the video goes viral?
Um, we've always just put it right when we post it.
Okay.
So this is the problem.
Um, you don't want to add before the, so what do you want to do is because
Instagram will see these as spam.
Okay.
And the reason for this is because the words are repetitive.
We are always saying follow, follow, follow, and then Instagram
is going to decrease engagement.
What do you want to do is you're going to use normal caption.
You don't know, you don't want to add follow guys again, across the board.
You don't want to add the CTA.
Uh, like right after you post, you don't want to do that.
Like simultaneously, what do you want to do is you're going
to wait for the next 24 hours.
So let's say you post every day on the next day, you're going to
look like, did any video go viral?
If it did, then you added the caption and then you add the CTA there.
So after you went viral, if it didn't go viral, don't change anything, leave
as it is because Instagram see these as the spam and that is going to, um,
result in like not converting overall.
Sometimes it will, it might go viral, even if you add like in front, but
you want to avoid that because, um, it's repetitive action and
Instagram doesn't like that.
Okay.
Yeah.
I'll try that.
Thank you.
Cool.
Thank you.
Um,
Sarah? Yes, I had a second eye session with Lainie and we changed my piece completely.
So I would like to just check it out and see if it looks good. I haven't changed everything
on her. Okay, I'm happy to look at it. Send me the link. There. Now, where did it go?
Oh, you really changed. Yep. Was there a reason you decided to rebrand it? Because she said
this was disconnected. What I was doing, what I was called wasn't cohesive with what type
of post I was doing. She suggested that I rebrand it so it felt more cohesive.
Okay, okay. And how are you experiencing the followers since you rebranded?
I got my first real hit 6,000. 6,400 is it now.
I see here, I see here. It's the first one I had so high, so I'm super proud.
And I am gaining followers. I gained 25, 26 this Sunday.
Okay, now can I ask why the first line doesn't say follow us at Mind for Purpose Seekers?
Should I say follow, not join?
You can say join, but it should be us and then your at. Because your at is long,
this will disappear. If you say join the movement, again, it's not bad, it's not wrong,
but I would say the shorter you have for your username to come up, the better, okay?
Okay.
But again, it's working well, you're getting followers, this is great.
And I think it really shows don't shy away from rebranding and trying something new with the
account. And I think that's really going to help you to take it from there. And if it's working
well, double down on what is working. See the content that got 6K views and try to really
study like what did I do there that related with so many people and try to rebrand it.
Related with so many people and try to do that again.
That's so funny. I think I found one and I said, oh, this is so good. This is good.
They did have 1 million views and that got five views on my page. And I'm like, what the fuck?
And I watched this one and then it's had 600,000 and I was like, this is not that good. And it
was. It goes and goes and goes. So I don't get it. I don't really get it. But it's going better
either way.
Yes. I love your honesty. And this is normal. I would say this is my life after, I don't know
for how many years I've been creating content. And sometimes I still find the content that I
think like, I didn't tell my wife, hey, look, this one is going to explode. Like I'm 100% sure.
And then the next day it's like, okay, it did it. Okay. Let me find another one. But it happens.
And it's normal. But however, the more you create and the more you understand your audience,
you're going to know that you're going to be, you're going to have more assertive points into
like knowing the content that are going to do well, then the content that you think is not going
to do well. Okay. And this is going to become like a habit. It's pretty much like two cents after
you see a video that you know, like, oh, this is going to work. I know that it's going to perform
well. And majority of the time, you're going to be right. Yes, it did well. But it is tricky.
It is tricky for me up to these, like to today, I still have so many content that I believe is
going to do well. And it doesn't at all. And vice versa. Sometimes I post one that is like,
I'm going to post these just because I don't have anything to post. I'm so tired. I'll post it.
Knowing that in my mind, this is not going to do well. And then all of a sudden it explodes. I'm
like, I should have posted that earlier. So yes, it was left at me with the 6,000. I thought,
is it so good? I think it's so good, but I don't.
think it's going to do that well.
But it was late in the night and I said,
I just have to get my third post out.
And it just kept going, yeah, but what the fuck?
It was so funny.
That's good to hear, that's good to hear.
Cool, thank you, Sarah.
Let's pass it to Krista.
Hi there.
Thank you for those awesome tips earlier.
I missed last week and so I tried really hard
to just stay focused, I was out of town
and I posted every day and I changed up
some strategies and stuff,
but I'm just not converting to followers.
So I'm getting the views, I get people liking,
there's three, there's about three or four posts
that are viral and they are keep, they keep going.
But, and I edited and so would just love your eyes
on the page to see if there's anything
that sticks out that I could change
or switch or try this week.
Okay, so I've been following your case
super closely on a weekly basis.
What I'm gonna suggest now based on what you shared
is one thing, okay?
And at first you might not like this,
but I see a potential here and here's what I would do.
Sometimes people tend to, sometimes people tend
to run away when they see a brand on Instagram
and they will visit your profile
and the zoomed out grade looks branded
and it looks like a brand, right?
And this is, this is, okay, it's not like, it happens.
Now, what do you wanna do is that you want to minimize
the, what is it called, that conflict
that the followers are having,
what is it called, that conflict that the followers
that they're having when they come to your profile
to start following you right away.
A way of doing this is I suggest that you remove
all the covers and keep the covers
as the actual cover for the content.
This means your brand is not gonna look as pretty as it is
and as awesome as it is, but it's for a period of time
that you can start introducing your brand again.
The way, the reason you wanna do this
is so that you can get some social proof
by increasing your followers.
I would say like probably around like 5K,
something like this, which if we find a winning strategy,
we can have that happen so quick.
Then once you have that, you have already social proof,
then you introduce slowly back again.
Now, of course, you want to monitor two things
because I don't know how much like sales are coming
from this brand yet, but you wanna monitor
is this decreasing my sales?
If yes, try to do that slower.
If not, continue doing this and even increasing
the amount of content that you are creating,
that is not, that it doesn't look branded.
The reason for this is because people buy from people.
It doesn't mean they don't buy from brands, of course not,
but you want to nurture them first, those new ones,
and then they will be ready like to buy,
to do anything else that you want them to engage
in all of this stuff.
So I would recommend doing that
and using those proven PVC.
In your case, let me just check here super quick,
the content, you are already using that.
Yeah, I would have, I would completely remove the cover
and have the cover as the original PVC.
Okay.
This is what I will do.
It will still look good, but not as, of course,
with the graphics and everything that you are using.
So a couple of follow-up questions to that.
Do I take everything off that I've already done
or just do it from this point forward?
And then the other question is,
like, cause I've thought about this too,
because when we originally started this bootcamp,
I'm like, I have a brand already.
I have products selling on Amazon
that are doing very, very well.
This is not driving anything, I don't believe,
to Amazon, maybe a straggler here and there,
or people that know me or whatever.
trying to combine this influence thing with my brand.
And I struggled with that in the beginning
on how to successfully do that.
So I'm wondering, do I just start another account
and take all of these PVCs that I've already done
and just redo them on a new account?
Because I have seen some brands
linked with an influencer page.
That's like, that's where they, you know,
gain influence and viewers and stuff,
but then they have a brand that's separate.
Yeah, yeah, okay, I got it.
So you, like, you need to get
as many eyeballs as possible.
So in my case, I have two brands,
which is like the Unstoppable and then my personal one.
And I drive traffic from Unstoppable to my personal one.
So you wanna create one in the same niche as your,
or at least as close as possible to your product
so that you can gain as many eyeballs as possible
so that you can share your product there,
like on stories and then on the feed and so on.
But you can have the secondary one that is a brand.
And it's more like you are solely focusing
as a brand to that.
I would recommend, if you ask me,
to go on the PVC route first and build a community first,
because you can sell, like, anytime.
From there, you create a brand.
Number one, that's gonna give you so much more knowledge
on the Instagram platform, how it works.
And then number two is gonna be easier to create a brand
when you have traffic sending to that brand directly
every time you want.
So that's what I would do, like using all PVCs.
And if sales are not coming from there, it's great,
because you don't have to be strategic
about how you go with the strategy.
Should I post X amount of branded content?
Should I post X amount of PVC?
You can go all in on PVC and continue growing from there.
And then from there, you can have PVC
that will send a call to action,
and then that call to action will be your product,
for instance, then you send them the link and so on.
But I would focus on growing the community aspect
of the brand as much as possible.
So not starting a new page necessarily?
Yes, not starting a new page necessarily.
Okay, I will, so going back to the first question,
do I take all the covers off of everything I've done already
or just moving forward?
Just take it from there, yes.
Okay, all right, I will try that, thank you.
Thank you.
All right, Victoria.
Hey, I have a question about how you have the unstoppable
and then your personal, I want to understand more,
like what are your goals?
Or what do you do exactly with the unstoppable?
Like, can you show us an example?
How do you drive traffic?
Or, because I'm not like really understanding,
like how is your page making you money, you know?
Okay, so I cannot show my page because my page is down,
as I mentioned, like during the call,
but I can show you something super quick.
Like how you have the personal
and then how you have the brand,
how are they all connected and what do you do?
That's a very good question, very good question.
So my page unstoppable, I have,
let me find the presentation that I had
for the 30 days downpour.
I explained that super well, I'm gonna share again.
And you're going to fully understand
how we leverage our pages or our personal brands.
Give me one second, I'm just trying to find that.
I'm just trying to remember which-
Was it day number two?
Day number two.
Was it, let me take a look.
I think yes.
Okay, I found it, yes.
I looked at that, I just tried to understand it.
I will share, and I'll share on Instagram as well,
like on a practical standpoint.
But basically, these are the ways
that I leverage unstoppable, okay?
First, how I make money as unstoppable.
Give me one second, it's not here.
All right, it's not here.
it's here, yes.
So this is one way that I make money on Unstoppable.
You will always see this on my page.
If you go to my page,
there are the normal content that you can see here,
and there will always be ads.
This is what we call promotions, advertisement.
So this, it looks like this.
At the end of this slide,
I pretty much say like,
this is the creative that the actual client sends to me.
Okay, he's an entrepreneur
and he wants to get traffic for his brand.
So I send him, I post him on my page,
which is called like shout outs,
and people will follow him.
And from there, he'll pretty much like make money
because he's getting new followers
and new people that are interested in his product.
That is one way.
Another way that I do is brand partnership.
For instance, I had this with Jacob and Co and Bugatti.
Again, my page is big,
but you can take this and just like,
and work in the same way with smaller brands, okay?
But I have this and I post movies.
I have a client that has been working with me
for over four years that she sends me movies to post.
And usually it's like from Lion Gate, from Apple TV,
like a lot of those brands.
So this is another way that I make money out of Unstoppable.
And let me see.
Now, I think, let me see if we have the one
from Unstoppable to my brand,
but I can show you this.
Give me a second.
So from Unstoppable to my brand,
it would look something like this.
If I go to tagged,
can you see all of these ads, all of these things?
I use Unstoppable to,
these now, these are not coming from Unstoppable.
These are coming like from other brands,
but I use Unstoppable to send traffic to my own page.
Like for instance, it would look something like this.
Brazilian man who escaped poverty becomes successful
by helping millionaires with Instagram traffic.
That's what I used to do.
So here's my story, like where I came from,
where I'm at today.
And then I go over like all of these,
like for instance, this are entrepreneurs.
If you know Russell Brunson, Cardone Ventures,
Grant Cardone, people that I worked with.
And then I share also like when I helped my mom
pay off her college, bring her to Europe
and all of this stuff.
So it's just like, I'm sharing, I'm giving people to like
the idea of what I do.
And if they do want to work with me, there's also a CTA.
I'm sharing the exact same strategy.
I'm using to 7X our client's revenue.
Feel free to follow me at Udindo
if you're ready to scale.
And then when they come to my brand, to my page,
it says here like DM me grow to explore more.
So they would come to me.
I removed that by the way,
because I'm no longer looking for clients.
But it would say here like scaling expert to eight figures
with Instagram shout outs, worked with,
and then the people that I worked with
and then join my journey.
Here I would have a CTA.
Again, I'm not looking for clients anymore,
but that's how I send traffic from my own page Unstoppable
to my personal brand.
And then from here, I can monetize from it.
That's pretty much it.
Another way that I have is I just, let's say,
I'm looking to gain more followers.
I will go and I'll make a post on Unstoppable
about me, who I am.
Let's say, hey, this guy like he's teaching.
For instance, before I used to do this
because I didn't share with people my identity.
I was actually back then, this like being a few years,
I was afraid of hackers.
And then because it was a big thing, like a few years ago.
So I would share my profile as, hey, this guy,
he does a lot of like, he travels the world
doing a lot of like cool things, blah, blah, blah.
If you wanna follow him, enjoy his journey.
And people would follow my personal brand
because I gave myself a shout out, like an ad for myself.
And this is like how I grew my brand as well.
So these are ways that you can leverage your brand
to number one, make money,
which was answering your question
and also leverage your brand to grow your personal brand.
Okay, thank you so much.
And just one more question about the viral.
If let's say, I just started the account
and what do you call viral?
Is it the 5,000 or 15?
I remember you were saying that,
but I couldn't pinpoint what was that.
So it's simple.
A viral content is not limited to the amount of likes
or the amount of views.
So like for instance, if I post a video on Unstoppable
and gets 50,000 views, it's not a viral content for me
because my page is big and a viral content for my page
would look like a million views.
a million views, right?
Now, a viral content is when that amount of views
outperforms the average amount of views
of a brand or of a page.
Let's say if my average views is 300K views,
if a video gets 300K views, it's not viral.
Only if it got like 2 million,
now I can consider that video to be viral.
And then same goes to a smaller account.
If the average is, let's say a thousand views,
then all of a sudden there's a video that got 20,000 views.
That is the viral video, okay?
So it's like when it outperforms the average engagement
is when you consider viral.
And I don't add any CTA until it goes viral.
Correct.
Thank you.
Katie, you are going to be the last one
and I'm really sorry, Michaela and Gradiela,
but I can still get back to you in the app
if you can send the questions to Tiffany
because we are running a little bit out of time.
Okay.
Katie.
Is that me?
I think it must be.
Okay.
I put my handle there.
I have a question.
I mean, I've learned a lot now just because we started,
I might've misunderstand like what happened
when Steven said like, put CTA on everything.
So we started like pounding it.
And I noticed that like our page was doing really well
the last two weeks.
Like we were getting thousands and thousands of views.
And then this last week, I feel like it just tanked.
So I'm not sure if like what exactly happened.
So I just wondered if you could take a look to see
if you notice something that like stands out to you
that it's like, wow, this really hurt you or whatever.
Or if it's just like, I think you did say
that sometimes you just have periods of time
where it just doesn't go like it was or.
Okay.
So there are, let me see.
Engagement wise, like it did not tank.
You're still getting engagement.
It is much lower than for instance,
like this week that you had.
In terms of CTAs, once again, I recommend,
let me see, let me see.
So here's what I do.
Exactly what I do with my page when I see a big dip
in terms of engagement and everything.
Usually is because I posted too many posts
that didn't do well in a row, in a sequence.
So the algorithm is like, what is happening?
People used to like those contents, they're not liking.
And sometimes I'm talking about myself.
It's just because I didn't choose the best content
for the page.
And then I'll see like a bit of a decrease in the engagement.
What I do in this case, I focus on posting
like be super selective and get the most viral video
you can that are related to your style.
So if you used to find videos that are like,
okay, 1 million views, try to find videos
that are like 10 million views.
It means that they went really, really viral.
Or of course like that niche.
That is something that you can do there to help.
Another thing I believe in improving the hooks,
but we just went over this today,
which I'm 100% positive that you are going to get a lot of,
like improve a lot after this call, today's call.
That is another thing.
And then one small thing that I noticed here is like,
those type of templates that you leave the emoji here,
it's something small,
but it makes a big difference to conversion.
Because you want to ensure, I shared this,
I don't remember with who the last time,
but you wanna make sure that everything's congruent
and it follows the templates.
It follows statically a rule.
So you wanna remove that
and make sure that you add on the same line.
But I believe is that if you really focus on posting
the most viral video that you can
and get them to relate to your audience.
and you get like, let's say, two, three, four videos
that did really well, you're gonna just get back up
in the compound effect again.
And that is gonna continue rolling over and over.
Always remember that.
Thank you so much.
By the way, since you're a real person,
I wanted to say that I really like your sweater today.
Thank you.
Thank you, I appreciate you all.
This was a really nice call, super excited.
And if we have like common themes,
common things that you wanna go over.
Oh, by the way, I see everybody's smiling.
Thank you, Kate.
If you have common things that you wanna go over,
I saw that I think someone said about captions.
Maybe that's something that I can bring in the next call.
But yeah, let me know.
Maybe Tiffany, we can do a poll,
like to ask like, do you want me to bring those?
Moving forward, we'll just go over questions.
Again, my end goal is to support you
and to make sure that everybody feels supported.
And that is you are walking in the right direction.
You, I put my question in the app,
if you could get to that.
Okay.
It's about TikTok, literal, you know, so.
Okay, okay, yes, I will, I will.
Thank you.
All right.
Happy Tuesday, everyone.
And I'll see you next week.
Bye-bye.
And I'll get back to your question, Radiela.
Bye.