All right.
I will let everyone in.
All right, all right, all right.
Hello, hello.
Hello, everyone.
Happy Tuesday.
How are we doing?
Hello.
Wow.
Sarah and Marla.
You have a new haircut.
I can see that.
Yes.
All right, just grabbing my coffee here, let me do one.
Cool.
So, ready to dive in?
Yes?
Amen to coffee, yes, always.
I'm Brazilian, we're always drinking coffee, coffee lovers.
All right, let's drop some win from the last week.
If you had any wins, please feel free to share in the chat below.
180 followers, that's awesome, Chelsi.
Let's go, let's go, let's go.
Wow, that's amazing.
5,200, hired a VA, oh, that's cool, that's great, that's great.
My last week, awesome.
Hired a VA, that's cool.
Super cool.
I'm also working, I had a VA hired as well myself, I think it was two weeks ago.
I'm still on the testing phase and stuff like this, putting some documents together, but
once I have more materials, I'll share with you as well, it might be helpful.
Wow, one post hit 6 million views, wow.
That's awesome, that's amazing.
Cool beans.
So last week we spoke about, thank you for sharing, thank you for sharing all those wins.
I love seeing them, and I'll always ask for them, but last week we spoke about hooks and
how you can use titles in different ways for the content.
Before we dive into the questions for today, I'd love to hear from you if, just open your
mic if you want to share anything that came after that call.
Do you see any improvements, did it make it better?
Anyone want to share anything before we dive into the regular questions?
Okay, so then let's dive into the calls.
Now another question that I have is, I remember someone mentioned the last time that, I believe
two or three more people mentioned that they'd love to see that same style going over captions.
Is this something that you would like me to bring to the next call, that we go over
a little bit more in-depth about how to create captions and stuff like that, yes?
Sounds good, okay, awesome.
So next call, you can count on me to bring a more in-depth case for the captions, awesome.
Then, all right, with that said, let's dive into the, not to the captions, to the questions.
Scalvo, let's go.
Hi, good morning, I just wanted you to check out, because I started a new page, so I just
wanted you to see, and it's been two weeks, or less than two weeks, and there's 26 followers
or something like that, but I just want you to look at it and kind of basically hooks,
the views are about 2,000.
Um, you know, anywhere from 500 to 2000 and then, of course, it's hard to get followers,
but even though they like it and all that kind of stuff. Should I put it in the chat?
Yes, please. Okay.
You can send the link is even better. I can just click and go right through it.
Oh, I don't know if I'm not good. Okay, let's see.
I found it. You found it. Okay.
Sorry. No worries.
Yeah. So and I did decide to take out the quotes because they were not doing well.
It was just kind of a breather for me. But, um, so I'm not gonna do the quotes anymore. But,
um, the, uh, so I kind of did a thing like motivational Monday, because it's a dance
thing to Tuesday, then we're going to do wild Wednesday. And, you know, having like,
dance instruction, ballet dancers, tap dancers, you know, all this different,
there's dance teams. So everything has a different.
Yeah, so it basically is all things dance. So it's definitely okay. Yeah.
This, this is a very good niche, by the way. And the page looks looks great. I like that.
So a few things you said you stopped using the quotes? Yes.
Yeah, they were getting like 10 views. And it was just kind of like a reprieve because it's
very easy to throw in a quote. Yeah, but I think I have enough saved reels now just to keep going
on the reels. Okay, got it. Got it. But unless you think differently.
Um, let me see. So the quotes, I would, I would still test to test them,
but with a different style. For some reason, my mouse, my mouse is not working. What?
Give me a second. I think I can control my my PC from my iPad. Hold on.
No. That is so weird.
Oh, it's connected. Now. Let me just check battery super quick. Okay, no problem.
17% I think was just a glitch. So I would remove your logo from here, and then keep
only the actual quotes. So that way you give it like a buffer to the template as well.
But I see the thinking process. And it made sense that you add the logo there,
but I would remove that. And then one thing, let me see.
One thing, let me see.
Try leveraging viral quotes, and also tweak a little bit to, to, to the dancing world.
So you find you find viral quotes, they, they're not as sometimes they might not be specifically
to dance, but then you can, you can tweak a little bit to dance. Okay, because unless if
you're getting those quotes from a page that is like it's a dancing page, and it's already going
viral, then continue doing. If not, you want to find something that is viral. It's super viral.
And then you leverage that to the dancing world. Okay. That could be affirmation, positivity,
like got it. Yeah, your your niche best. But remove remove the logo. Got it. And then let me see.
That's more of an instructional. She's kind of an icon in the Okay.
And she's like a rising star. So I have different themes like rising star,
you know, instruction. Yeah. Got it. So here's what I suggest. I love this. This is,
is common when you like when we start creating, we as creators, because we are all creators,
it, it's common that we will think of many strategies, and many, in many ways to
serve our audience better and best, like, for instance, this, what you did here is amazing.
Now, what I would suggest is, because you are creating a culture here,
What I would suggest is that you reduce those type of posts and there is a reason why.
They work and they work well.
However, you want to focus and use your quote-unquote coins
to bring as many followers as possible.
So what you want to do is to learn their language as much as possible
so that you can create content that relates to the audience.
This relates, I don't say, I'm not saying that doesn't relate, it does relate.
But you want to, especially when you are in the beginning,
you want to have all the chances in the world to help you grow.
So what you want to do is, because if you share content that's like this week's rising star,
it's great, but it's great for the page.
Me, as a follower, I would not send that content to someone
because she's a rising star for that specific page, if that makes sense.
Yeah.
But if I can frame this in a way that will make a follower want to send this to somebody
because of something that they relate to that, hypothetically,
I don't know this girl here, but maybe, let's say,
she's been dancing only for three years and she was on a stage with,
I don't know, a famous artist, hypothetically speaking.
Now, anybody that they are in the dancing world, they can relate to this.
Wow, I wish that was me.
Let me send this or let me double tap in this.
Let me like this.
That would, you would get a different reaction from the audience.
So that's what you want to increase.
Got it.
So maybe talk more about her personal story.
Make it more-
Yes, give context.
Give context to what people are watching.
Let's say me, if I don't know anything about this girl,
I don't know nothing about dance,
what can I learn just from watching this video here
about her and about what she's doing?
That's the type of context that you want to give to a follower.
Okay, okay.
Yeah.
Like, for instance, this is great.
What a performance.
Is there anything missing?
I like this.
But if you can say, like, that they, let's say,
if they won this national championship, you can talk about that.
They literally won the national championship with this performance.
Now you are giving context and they are subconsciously thinking
that that was an amazing performance
because they won the championship, if that makes sense.
Got it.
Yes.
Yeah.
Okay.
So other than this, give a little bit more space between your logo to the text.
You want to give a little bit more space over there.
And then let me see what else.
I think that's pretty much it.
Those tweaks will help you to increase those conversion rates there.
And then, of course, CTA.
One thing that I forgot and I always talk about.
I believe after the captions, we can dive in deeper into CTAs.
The next one that I can talk about here.
But you want to start adding CTAs to any of the videos
of your videos that went viral.
Like, for instance, this one.
You have this one.
Make sure that you add there, like, follow us.
Follow us.
And then your tag, your handle for more, let's say, dancing videos.
Right.
Okay.
Yeah, I did it with one.
I think I didn't do it with the other.
Okay.
So anything I've got about 2000.
Okay.
Put it on the story and then put that in the caption.
Can you say that again?
Oh, sorry.
So I thought when it went viral, you made it a story.
And then you put the CTA there.
No, no, no.
Here's what we do.
Give me a second.
So let's say this one.
You can literally, this was probably, yeah, yesterday.
So this one here, you can tap.
Because I'm not gonna, this is not my page.
I'm not gonna have the option.
But if you tap in your settings and then you edit caption, you want to edit caption.
And then you add follow us and then the name of your page for more dancing videos.
Something like this.
So what you want to do is you want to edit the caption of the actual post
once the post goes viral.
Okay.
Yeah.
All right.
You're heading on a good direction.
Your page looks great.
Thank you.
Erica.
Hey, I'm gonna share.
or my handle in the screen.
You've never looked at my page before.
I kept waiting for me to get more followers
before I shared for advice and that's never happened.
I've plateaued at 12.
So I guess the good news is that
there's a lot of room for improvement.
Okay, okay.
And don't wait for your page
to have more followers to ask question
because you might be stuck
because you never asked that one question.
So please, please never think
because you don't have too many followers
that your question is not gonna be valid or not at all.
Like I'm here to support you in any way I can.
So yes, I'm happy that you asked the question
and now we're going to analyze your page.
If you can briefly let me know what is your strategy
and what are you trying to achieve with the brand?
Yes, so my products on Amazon are crafting products.
So I did like a page for busy like parents
who can craft with their kids,
kind of specifically looking for,
or like opening it up to people
who aren't particularly crafty.
So like quick crafts that people can do.
Eventually I wanted to post content
of my daughter and I doing crafts,
but I figured I would try to start by getting followers
by doing reels that already had like a lot of followers.
I mean, sorry, like a lot of views.
So that's what these are.
These are like, these are that have,
oral reels have had at least 50,000 views.
Like some have had like a million
and it was going okay for a while.
Like I was getting like every couple of days
like something with a thousand plus,
which I know isn't great, but it was something,
but I've just been trailing off
and now it's just like getting worse and worse.
So I haven't had anything like even over a couple of hundred
in like weeks.
Got it.
Okay, so there are a few things on the macro
and then on the, like on the zoomed out perspective,
on the micro and the macro.
So I would suggest to change your username and your logo.
And here's why.
There are a lot of craft, like 10 minutes craft,
two minutes, one minute craft,
five minutes craft pages on Instagram.
And what is happening is I'm not saying that is the case
to your page at all, but what is happening is
people are getting tired of some of the content
that they post because they end up stealing their time
and they don't provide the value that they need to provide.
They don't provide the value that they needed.
Now your page, from what I can see,
there is a lot of value here.
Now what happened is my assumption that the followers,
they would think, oh, this is just another page like this.
And I'm not gonna follow because of that.
So what I'm saying regarding changing the name
and the logo is so that your page is not one more
of the one minute, two minutes, five minutes,
15 minutes craft video.
And then to brand it as something different,
but the content will still be the same, if that makes sense.
So I wouldn't need more time going over this,
but I can give you some ideas.
And by the way, I love that you are,
your brand so aligned with your product
because you sell already that.
It's gonna be so easy to start adding your product
to the content and everything's like,
it's gonna be super seamless.
That's great.
You're heading on a good direction.
But of course you probably didn't know this,
but it is a handle that is a bit saturated
because so many people use this
to grow thousands of followers.
And now it's like people are tired of that,
if that makes sense.
So we wanna change a bit so that just to kind of like
remove you from that group,
selected group of pages that are growing this way.
Let me see.
I'll leave it to you to think of a username,
but I would go around like those lines,
like handmade goodies, handmade something, or arts goods.
I would go around those lines.
like hand homemade art something that is it's it's you you are saying the same
but you're not saying the same words as 10 minutes craft if that makes sense or
even handmade crafts for you something like this take some time to digest and
see what makes sense but I definitely recommend changing that and then the
logo in regards to the content you mentioned that it's been doing well and
then slowly start decreasing once you change though the name and username and
logo start start adding CTAs to those as well so here exactly how you did here
join us I would remove the club just leave your at for creative ways to bond
with your kids this is great because it's exactly what it is here when I add
this to in the first line this goes to the first line okay because this is what
the person that is scrolling is gonna see first is your ad there and you want
to make sure that is there so they don't click to to read the entire caption apply
those suggestions and then bring back to me next week great thank you so much
thank you
Carissa
hey hello and so I'm hoping you can take a look at my page you of course oh oh
gosh I spelt that wrong hang on sorry no worries um so I've been having I've
been on the struggle bus and I've been having a hard time gaining traction I
changed our profile picture to see if that might help I did hire a VA and we're
like three weeks in right now and we're still kind of like working out the kinks
and stuff on content and I started sending him some stuff but we I don't
know if that has anything to do with it our content wasn't really aligning
anymore it was outdoor but it just was kind of it wasn't aligning so we were
working on that right now but my views dropped to like a hundred like some of
them not even a hundred and then um let's see and the other thing I was
gonna mention what was it um oh and the videos that have the low views I'm not
sure should I like should I delete them and remove them because they're not
doing well like is it hurting me by them being there got it okay so let's
to answer it's quite normal when you change a little bit the niche or you
change a little bit the direction that you're going with the content that is
not gonna do so well it's super common it happens all the time sometimes it
doesn't happen but the normal thing is that the content will suffer a little
bit until you it gets momentum again and then continues building from there so in
regards to that don't worry about this and you should not remove the content
unless it performs like terribly like really bad let's say it gets two views
three views because this means that something went wrong when you post it it
might be a glitch it might be some something that happened so in that case
then you do remove the content otherwise you need to leave there because you are
giving data to to the algorithm to like what your content is and what works and
what doesn't okay so the ones that only have like a hundred views or something
just go ahead and leave those still yes leave those still yeah okay so from when
you change your logo this is the this is the only post so far yes which was
yesterday yeah I literally just changed the logo either yesterday or the day
before okay okay actually it was the day before I changed it that night mm-hmm
let me check here
I'm going to share my screen.
I don't know.
Like it just seemed like maybe I should like direct more towards
outdoor since that's what you know, we're.
We're trying to, to do.
Yeah.
I've tried to just find content.
That's going to be all have to do with outdoor.
Now these were some of the ones that.
Yeah.
Like blurry and.
Yeah.
It was difficult.
But we're working out the kinks still on that stuff.
This one, since it's so different from everything you post,
I recommend archiving this one.
Okay.
Yeah.
Because the.
Title the font, like it's.
Yeah.
Yeah. I recommend removing that one and then ask him to.
Use the template that you already use him because it's proven.
Now there are a few things that I noticed here and I want to,
I want to share with you.
I recommend.
Going.
Watching again.
Our.
And send this to your VA as well.
Okay.
So I'm going to talk about the hooks and, and.
The, the titles for, for the videos.
The reason for this is there are a few things that I'm spotting here.
For instance, I know why this didn't perform well.
For instance, cool idea for summer.
This is like, this is great, but it's so hard to relate.
To relate with this.
So you want to make as relatable to them as possible.
When you are creating.
Those those hooks.
One of the best feeling, this is more relatable.
And then start them young.
One thing that I feel is like, it's a little bit of.
It's like a mix of styles.
So it's like a few of the content.
There are more to exploring and fear.
The content are more like to the humor side, which is good.
It's not bad.
But you want to make sure.
Give me one second.
Therapy.
Okay.
Let's see if I can get this from the zoomed out.
Yes. So we have a mix of a meme.
And then a outdoors page at the same time.
You want to stick to.
It doesn't mean that you were not going to post memes or,
or stuff like this.
You want to make sure that you still.
Knows your page.
As a, a meme.
Page, if that makes sense, because that's what you were posting.
So it will perform better.
However, you want to make sure that you are in many ways.
Telling the, the algorithm that, Hey.
Okay.
If you need more time creating those.
If you can, if your VA can try doing three times a day,
three posts a day.
Instead of two.
And focus more on the adventure exploring outdoor.
Type of content and avoid a little bit.
The meme or the reason I'm saying this is because the meme is a
little bit.
It's a little bit.
It's a little bit trivial.
So you want to find a way that you can.
Still use the meme still leverage the meme.
But not as much.
Otherwise the algorithm will always think that your page is a meme
page, but if you're changing niche a little bit.
Right. Pushing more of those and less of the mean.
Okay.
that I have the logo, like a logo like that is better for the profile picture is better
than the logo that I had before. What were your thoughts on that? If you can, I would bring some
colors. Me personally, I would bring some colors to it, to this photo. It is quite nice. And the
reason I would do that is because when, again, you're scrolling, you see, even if you like
someone's photo or something, you want to make sure that the image pops out. I like it. It looks
great. But I would, I would add colors to it so that it pops out more. And then you call more
attention. Even when you are, let's say, on my feed, I see your page on my feed. It makes me
like it triggers curiosity, you know, black and white, usually like like this. It's I think it's
better than it was before, but I think it can be more vibrant. OK, because black and white is not
going to bring too much curiosity in this in this case. OK. All right. Thank you.
Kate, no, actually, Victoria. Hey, I want to ask you about. Oh, let me copy this link. So we are we have a brand with our cousin, not cousin, my sister's husband, and he's running like a trailer company.
And I wanted to find out if how should I do it correctly, if you can help me understand, like,
how can I also do the PPC of proven viral content and or should I just stick with, you know, whatever
he's posting, like the trailers, you know, like if he has a brand, he has a lot of trailers
that he is selling, but he doesn't understand the value of social media on how he can also
sell his like clients don't come from Instagram. And I don't believe that.
But how can I, you know, prove to him that we can, you know, like do this?
Yeah, that's that's a great question. And I'll tell you,
most of people, they don't think it's possible to make money on Instagram. Yeah, my mom had a hard
time, hard time believing in me as well until until I yeah, I was able to show her like what
is possible. Yeah. And it's normal. This is like quite quite normal. Again, it's a it's a new
it's new era is new for everybody like this technology, technological world. And
there are a lot of people that they are conservatives and not that they just can't
comprehend because they don't use Instagram. They don't know how it works. So in this case,
I would run some tests for him. Let me just show show his page here.
Mm hmm. So this is this is the page. What do you want to do is you have one advantage because
is he doesn't believe that this can work. So this means I would go to him and say like, hey,
you don't believe this work. It's fine. I I fair enough. But then let me optimize your profile
for you and let me do a few changes for you because you can tell him like it's not going to
work anyways. Right. So let me just go ahead and do this. So number one thing is I would recommend
fixing his bio, changing like, you know, the rules, you know, everything that we have like
we've gone through. So optimize this, optimize his logo, everything like make it pretty so that
it's like it's ready to receive traffic right now is not ready to receive traffic. So you fix that.
Now, the next thing you want to do is you want to leverage PVC for other brands or other people
that they do share content with trailers. So, for instance, like you have a lot of pages that
they post like van life, trailer life, trucks life. So you leverage those PVCs and then you
start sharing that. And a way of directing people to to his brand, it would be pretty much adding as
a CTA his either like, for instance, this one is phone number, like if they are in the region,
adding his his number, like DM me the word always works. I actually would not add his phone number
because I just saw here. But I say like DM me the word trailer or truck, like whatever the
product might be.
And I'll send you a quote or I'll send you my ebook
or free guide or whatever that may be.
That's the way that I would do it.
And then the more you post PVC,
the more he will get used to what works in the platform.
And then soon enough, you wanna ensure
that he's replicating those type of content
with his own trailer, because look at this,
this is so nice.
If he started documenting, not only as picture,
because Instagram doesn't value nowadays,
picture as much as videos,
because it's proven that people pay more attention
to video on the platform.
What if he starts doing a tour
and then making a video about that on his page,
a short video?
All of a sudden the page becomes like from a static page,
posting trailers being delivered
to something that people can engage
and create a culture of people that is like,
oh, I'd like to have one of those.
Oh yeah, there's this page they post a lot
and they actually sell it.
So that's how I would do it.
That's what his competitors are mostly doing
and they have a crazy following.
I'm like, have you seen your competitors?
You have them, you know?
And for some reason for his page,
when we tried to look for his competitors on his page,
I cannot view it unless I view it
from my personal account.
Is that weird?
No, I think they blocked him.
Other people?
Yes, I believe they blocked him.
Maybe that's why you cannot find them.
But like when we are doing the proven viral content
from other people, we wanna emphasize
or like make an accent on that brand,
like to give them credit
and like to drive traffic to them mainly
or am I like confusing that?
Like I still, because we're posting the LCR page too,
but when we don't wanna really like,
this is our trailer because what we're gonna post,
it's not our trailer, right?
Yeah, yeah.
So it's quite simple.
You will give credits to the original creator
of that trailer or the van, whatever that is.
And here's the thing.
People are not gonna like,
it's not gonna prevent people from following you
if you give credit to other people.
They will follow you
because your page posts only that stuff.
Like maybe the video of the trailer
might be from someone that posts a lot of things
and just once in their life,
they post a trailer that went viral,
but your page is known for only posting that.
So you are sourced for that type of videos.
For instance, like when I post on a Stoppable,
yes, I'll give credit and they will gain some followers.
And this is just like a, kind of like a trading coin.
You allow me to use your video, I'll give you credit.
So it's like, it's a way to thank those people as well.
But I will still get the majority
of the followers regardless,
because my page is the source
that is like posting that type of content.
Yeah.
And one more question, sorry, one more question.
It's fine.
I know he's doing like, not just trailers.
He's like mentioning trailer, trucks, cars, RV.
Like he's selling all these automotives.
Is that like something that is not good
and he should stick to one thing, like the RV only?
Or is this okay to be posting like one time trailer,
one time like, I don't know, a pickup or something
like a car or is that gonna be bad?
No, I would focus on at least like three major ones
and then which is gonna sustain majority of your content.
And then the other ones,
I would not bother to find too much viral content
about that.
I would choose like probably three
and you can ask him like, what do you sell most?
Is it cars?
Is it trucks?
Is it trailer?
And then leverage what he sells the most
and just go like all in on those.
And the other ones don't post as much.
Got it.
Thank you so much.
Really, really appreciate it.
Thank you.
All right, Katie, now it's you.
Awesome.
I'll even turn on my video and make a rare appearance.
Let's go.
A couple of things.
First, can I ask a question that we've been kind of
discussing in the chat
and it not count as my personal question
or should I just stick to one?
No, we have time.
You can ask more than one, yeah.
Okay.
There's been a couple of discussions on this morning
in the chat relating to deleting content
and we've touched on it a couple of times
as you've been.
sharing. Can you clarify a little bit of that? There's a couple of us who have been saying like,
oh, we deleted some content from way back. And then someone mentioned archiving versus deleting.
Can you maybe discuss a little bit of the pros and cons of deleting or archiving content?
Yes. So if the content is too old, either archiving or deleting is not going to make
a big difference. You can choose any. But anyway, let's try to stick until Chelsea.
And then if we do have time, we'll go over more other questions.
So that is not going to make a big difference. I always say like, don't delete.
And I have like this emphasis on that one is because if you are posting and you are new to
Instagram and you start deleting, Instagram will not be able to read the data that you are
providing to Instagram. Because it doesn't mean that if a content didn't go viral or got less
views, that that content is bad. You're still providing data to the algorithm to know like,
these are the type of content that I post. And then if you are constantly deleting content,
the algorithm will get confused to like what this is happening. And then you pretty much take longer
to rank your content. So even though it is bad, you still provided data to the algorithm to like,
hey, these are the type of content that I post. So that's why. And then either deleting or archiving,
I don't see a big difference between those, especially for old content. Either way is fine.
Okay. Thank you for speaking to that. Because we've been, there's a couple of threads that
we've been kind of talking through that. I, the other week went through and deleted several.
And then I feel like I was doing really, really well. And then all of a sudden it like,
it didn't tank because I used that word last week and you were like, no, it's not tanking,
but it definitely stopped performing as well as it had been for several days. And now it's
starting to pick up. So let me share my handle here for my own question. Okay. Yeah, that's it.
Um, so I was wondering if, um, when you open, uh, our page here, um, if you could speak to like
some of the hooks that the VA and I have been using. Hi, Ollie, by the way, he's on the call
as well. Awesome. Welcome. So we have been trying to take all of the things that you told us last
week, uh, still kind of working on tweaking it together a little bit. Um, and then, um,
yeah, we also went through and changed some of the cover pictures to make sure it was showing,
um, a good picture. Does that mess the algorithm up at all? If you go and change the cover picture?
No, no, it doesn't.
Like, I see that we missed some emojis on our recent posts.
I was looking at like the paper that you sent as far as like, try some of these hooks. And I felt
like we were tapping into most of them. Um, I just wanted to, if you could give your professional
advice. Um, yeah, so I will, I will not say to not use, you will rarely say me this. However,
one thing that I want to say, uh, when I was talking about the emojis, something that is
super important is you want to use Apple emojis. Okay. Um, the reason for this is because it just
performs better. It doesn't mean that if you're going to use your feed is going to go viral,
but it's, it's more appealing to the eyes. And usually overall, like in the platform, majority
of the users, they use iPhone. And I believe that's why, like, for instance, in the marketing,
if you receive a text message, nothing against, this is not about, um, Samsung, like Android or
iPhone, but it's basically like, if you get a mess on the marketing side, if you get a message from
someone that, and the message is in a green box, usually is, is not quote unquote, as valuable as
a message that comes from a blue box. Same goes to the Instagram. If you use, if we use emojis
that, that are directly like coming from Canva usually is not as good as the ones that is from,
um, native from either iPhone or, or Android. I prefer the ones from the iPhone because it's more,
there is like a
adders behind and then people want it.
So I would recommend changing that
to using the actual emojis from Apple.
And that is the first thingy.
In regards to your logo, it does pop out.
You mentioned, are you changing the logo?
What is exactly?
You changed it actually.
I see.
When I do it in Canva, it's gray.
And then when it posted here, it was black.
Like I have no idea what makes the difference.
I see.
I recommend having the same color.
Like it's, for instance, here,
using your black and your black,
or if you change it to gray, you choose.
But I would use the same one in both ends.
Now, let me just check something.
Okay.
It's so cool.
Oh, let me check this.
Okay.
So one thing I would avoid
is just from a zoomed out perspective,
you are talking a lot about adventure
in many different reels.
Like for instance, here,
when you are adventure here,
and then adventure, I know it's your brand.
I know it's your brand and it makes sense.
Door adventure.
And then here, adventures.
And then, yeah.
So you want to,
I know it's so branded and it makes sense,
and it is not bad at all,
but I would avoid using that too much in a row
to leverage other style of hooks as well.
Okay.
Um, other than this,
you're heading on a really good direction.
Let me see how you're doing with the CTAs.
Edited, that's great.
Add follow there, follow us or follow something.
Now, one thing I,
can you tell me why those are edited?
Cause I think like every single one
are edited for some reason.
Uh, let me see.
They are edited but-
It might've been the cover,
the cover picture, probably.
Okay.
Okay, okay.
I see.
Yeah, we go back and edit a lot,
just so that we're like,
cause sometimes Ollie will post
and I'll go through and change the cover.
And then, like you said,
when it goes viral,
going in and adding the CTA,
or one of us missed something.
Yes.
No worries.
So there are a lot of posts that went viral,
but still there's no CTA.
You want to add, even if like,
for instance, 5,000 follow,
make sure you say like,
follow us for more.
And then here you have 4,000.
Those videos that did like 4,000, 6,000,
make sure you add all of those.
You are already,
but make sure you don't skip even once.
Cause I do forget sometimes as well.
I think I'm having trouble
figuring out what's viral
because I'm like,
oh, 1,000 versus 5,000.
And like two weeks ago,
we were hitting consistently 11K.
And so I'm like,
well, what's actually viral this week?
You know?
Yeah, yeah.
So for yours,
anything that hits like 4,000, 6,000,
it's already viral.
It doesn't mean that it's extremely viral,
but it is already viral
because you have 3,000 followers.
And one last thing before we dive into Marla
is I recommend having the titles
centered to the left.
So it's not like in the middle,
center everything to the left
and then go all the way back to the left.
How can I explain that?
That doesn't make sense.
You get it?
Can you maybe see one that has that?
So like I can show our example.
This?
I would, yeah.
I would keep like this
and then the text would go like this.
So all of it goes on to like in line
instead of tapering.
Yeah, yeah.
Exactly.
Okay.
Thank you so much.
All right.
That's a lot of useful stuff.
I think Canva has like borders too,
like-
when we're expanding stuff, not to go further from those borders.
And that way you have a good picture or good video.
They do. Yes. I can, I can show you super quick.
So on mine, this is what I use for mine.
I had, let me see, open, let me open this file.
And then you, you go to file settings, show rules and guides.
And then you have the guides here.
And what I was, what I was talking about is for instance, this, when I'm typing,
you see that yours is like this, it's in the middle.
So anything that, let's say here, anything that you type goes to the middle.
Correct.
Like this.
And then you type back, we'll go like this.
Mine, I've, I centered on the, the alignments on the left.
So that way I'm always like typing and it goes like this.
Did that make sense?
And then I usually have those lines because like a little bit of a distance
between my logo to start the text.
And then also between the text to the video.
I always leave also a little bit gap just so it looks cleaner.
Yeah.
Cool.
Okay.
Thank you.
No problem.
All right, Marla.
Hello.
You are mute.
Sorry.
I was putting my handle on the.
Okay.
All right.
I believe it's the first time we are reviewing your page, right?
Yeah.
Well, I was giving it time, you know.
Okay.
That's great.
Let me know how I can help you today.
Well, I think I'm happy with the views.
I'm getting pretty good views.
It's, you know, I think even though I get good views, the followers are still at 78.
I think 77, 78.
And I've been doing it for 10 weeks.
Okay.
Got it.
Can you tell me a little bit about your niche?
It's related to relationships.
I have worked with families and couples for 25 years.
So I have a lot of experience in that area.
And that's what my passion is.
So I am doing things related to that.
How to have a stable relationship, long relationship, lasting relationship,
finding the partner, you know, things like that, that almost everybody's looking for.
That's amazing.
Well, I want my relationship with my wife to last forever.
Maybe I'll get some tips from you.
Well, I have been there for 35 years.
So I have a lot of experience.
Wow.
That's awesome.
That's my goal right there.
Great.
All right.
Let's dive into it.
I get, I find a lot of content, not a problem in that.
My, you know, I have different accounts, play with different things.
And it's always the emotional side.
Um, nothing funny.
I tried something funny.
Didn't go well.
It's more of the emotional.
Okay.
So let me see.
Right off the bat, I can already, um, stay.
So I see the template that you're using and you're keeping those, um, consistently,
which is, which is very good.
Give me one second.
A tweak I recommend.
for you i can find i would need um i would need tiffany to help me with this
to remind me to send you a few a few profiles that are in the relationship niche but i recommend
you using same template as i use for unstoppable for instance for those type of pages it works
really really well um i don't remember if these pages um is good anymore but they used to be good
back in the days um note for self uh-huh um let me see no they they're they're just doing quotes now
they used to post like a lot of videos so no not this one um stick to to the template again
same as as my my page unstoppable and then since it's like marriage family counseling
relationship goals uh-huh uh sorry no goals but the uh the niche that you are sharing i would go
and dive into that template that template you they do really well for relationships
uh relationship pages majority of them are using that um leveraging pvc of course and then
i think that's the only tweak i would recommend for now and i see that you are already adding
let me see the ctas yeah i think you added in the end to the end yes so recommend okay
edit and then go on top but doing that will help another thing that i recommend you testing
is try leveraging emotional videos for instance like from couple um like let's say discovering
they they they are pregnant uh okay it's usually works really well and i think you have a lot of
like storytelling to leverage from that um so i recommend testing those type of videos
okay um yeah those those tweaks for now and i would have thriving relationship stands all
so i would recommend having this line this is a very good line at first okay yeah
yeah great and i love your logo by the way looks great thank you
thank you all right alexis yes
uh hello you are on mute sorry i couldn't find that i was doing something else i couldn't find
the camera okay i'm here no problem um okay so last time i spoke to you we had said for me to
redo my page because i got like a a couple violations like a branded shadow band yep
you remember that yep and a little briefly yeah okay well i started a new page and it happened
again so um i i started another page and i kind of wanted your input on that but i did send a video
to tiffany um i don't know how to pull it up on here if you want to see everything that says like
the violations and everything um i'm gonna ditch that page anyways so i don't know if it matters
but maybe i am doing something wrong like posting something that is monetizing when i'm not allowed
i don't know that how that works but all i was literally doing was reposting recipes and i did
what you said i tweaked the recipe to make it different so it wasn't exactly like theirs um
and i still got um branded content and it won't let me review it um hold on one second let me
pull it up can do you want me to share that video yuk or or even the um or the screenshot okay
um so okay so right there it says monetization and then i click on that
and then it says brand of content and i clicked on where it said the partner and then i'm
established presence and then i click at the bottom and it just gives the policies but
doesn't really say anything can you go back to the beginning of the video
yeah there just pause there um so this is good based on this
your account is good it's it's healthy it's it's fine
and you there is probably something that you um which i
would need to dive in deeper, but you cannot monetize.
And this is, again, completely fine.
This means monetized.
It's not that Instagram would pay you a bunch of money
or something.
It means that you would be able to use meta
to boost your posts,
which is something that you don't want regardless
in the beginning.
Of course, once the page grows more and so on,
but this is something that with time, you can remove.
I had the same type of strike and I was able to remove.
I had multiple clients that they had the same strike
and they were able to remove.
Now, the most important that you need to have there
is what can't be recommended.
If that is on orange,
this means that Instagram is not recommending your page
to the algorithm at all.
So now we need to be way more careful with our strategy.
But in this case, you don't have to create another page.
You can just take that one from there and continue posting.
Just ensure that if you ever use hashtag ad,
hashtag sponsored, anything like this,
Instagram will request you to tag a business partner
or sorry, paid partnership.
And then always avoid those type of hashtags
to ensure that you don't get those type of features.
But it's fine.
Your page is fine.
Okay, that's-
You should not worry about this.
Yes, it is, it is.
Because when you go in,
if you go a little bit further, Tiffany,
it says I have two violations.
Can you-
Monetization policy or policies.
And then it says when you click on it,
it says I have violations.
See the established present-
Do you know?
Yes, yes.
So I would need to look in deeper into the violations.
Established monetize, you must,
I can't read everything.
Then to establish.
So I think it's like,
it looks like you tried monetizing, I think.
Or maybe Instagram is just telling you like,
hey, you can't monetize.
In my case, there was a violation.
But here's the thing.
Who sees those violations?
They're not like actual people from meta.
Those are bots.
Those are algorithms.
And sometimes they make mistakes
and they think you violated something
when you actually didn't.
So you should be able to appeal for that.
And sometimes they will go,
they will be removed alone by itself,
just like it happened with a friend of mine as well
that got those violations removed.
Even if it won't,
because right now it won't let me,
what did you say?
Dispute it.
It won't let me do that.
Will they let me do that later?
Request.
When you say request a review, what happens?
Right there at the bottom,
it won't let you touch it.
Yeah.
Right at the bottom,
it says request review and it won't let me.
Okay, I see.
See partner monetization policies.
It looks like this one is lit up.
Like you could press this one.
That's the one I press.
And then it says.
And then it takes you to this.
And then it doesn't show.
Yeah.
And then it.
It might be glitching.
I will say from personal experience,
those infringements is not gonna hurt your page.
They can happen to like any of us.
And, but they're not compromising your page
and the health of the page.
But of course we do wanna know what content happened.
Like what happened in what content?
What did we say?
Like, what did you write?
What was the content itself?
That'll be helpful for me to know.
So that I can look into maybe what's something
that it was using the caption or whatever that may be.
Because if it is, then it's like, okay, let's avoid this.
So if you can find the content that got striked,
that'll help me to have a better like assessment.
It won't tell me that I've been looking
and I went through everything.
I made sure that nothing was branded.
They were selling anything and.
Got it.
It's healthy cooking.
Healthy cooking favorites.
Favorites.
Let me reshare.
Did any of your content get taken down?
No, but I did delete some.
Okay.
Yeah, no, if you delete, it should be fine.
I honestly think it's,
if no content were taken down, if nothing happened,
then I think it's a bug.
And you got the restriction, but again,
this is not a harmful restriction
that will prevent your page from growing at all.
I would just continue growing from there.
Okay, and you said they're not gonna be pushing
my content anymore, so how does that work?
No, no, no, I didn't say that.
I said that if one of the options was like,
your page can be recommended, if that was an orange,
then they would not push your content,
but it's not the case for you.
The only one that is in orange is the monetization,
so the only thing that you can do is monetize,
and that's completely fine.
It can go away throughout the time as well.
Okay, so the other page I had,
because I had a cooking page before,
and it has 20 followers and a lot more postings,
should I just go back to that one?
Or does it matter?
You can go back to that one, but again,
your page is healthy.
There's nothing that is preventing your page from growing.
You can continue with that one.
All right, cool.
Thank you so much for your time.
I really appreciate it.
Thank you.
All right, Chelsea, hello.
Hello, can you hear me?
Yes, I can hear you.
Okay, perfect.
I had to borrow some of mom's headphones
because I got here without the cord.
To mine, so.
Okay, so my page is
Tidy Tips Daily.
I'm up to 180-something followers,
but what I'm wanting to start doing
is a series of my own content
doing my, following the sequence of my ebook,
which is decluttering the house.
So I wanna start doing that
so people can see me using the book
and how it affects me and things like that.
What I'm trying to figure out though
is how to make my own content
get pushed out to non-followers
because what I noticed is like,
I did a real, and you'll,
I don't see, you've not pulled up my screen yet,
so let me, it's.
Oh, I'll share, I'll share the screen.
Okay, it's the one that's got the background.
It was a carousel.
It's got a background of green leaves
and it barely, it had three lights
and the insights on it,
it only got pushed out to 7.3% non-followers.
So I'm trying to figure out
how do you make your own content
get to the non-followers?
Is it just a waiting game for Instagram
because I don't have enough followers yet?
Did you see it?
Let me find it.
But it's not, you know.
I think maybe we went down too far.
Is it this?
It's a green one.
No, no.
It's not going to be like $29 a year, I think,
or it might be a lot.
Maybe it's further down than I thought.
No, it's up towards the top.
One, two, three, four.
Keep going, keep going, keep going.
Well, how's retirement?
Why isn't it showing up there?
It's not even showing up there.
Oh, because I bet I posted it as, it's not a real.
It wasn't a real, it was a carousel.
Oh, okay.
Because the real made me,
there it is, down towards the bottom.
See that right there?
What if I told you that every single item, yeah.
I posted it as a post, I think, or a story
because if you make it into a real,
it was going too fast and you couldn't read the text
if I put it with music.
So I just fixed it to this.
But it didn't get, I mean, it went out to 92%
of my followers, but it only got three likes.
But I'm trying to start pushing my freebies
and my e-book and all of that to try to start,
trying to bring in some income.
So I was thinking I would start a series
where I would just,
I'd say here's today's tidy tip or here's day one of decluttering your home, follow me as I do it,
I don't know, I don't know, I don't know.
I don't know if I'm going to be able to do that.
that kind of stuff. But I don't want to spend a lot of time on that if it's not going to go out
to any non-followers. Yeah, I know, I know exactly what you're saying. So there are a few things.
The first thing that I noticed here is that this template is not proven on the platform as a whole.
Okay, that was from, this was from our carousel, only I
used a different background. I see. But I did use the carousel from the Rainmaker.
Yeah. I suggest to remove the carousel and do just one color. Okay. Sorry, not
the background. Okay, so no leaves. Okay, no leaves. Yes, keep as it is. One thing is,
as I would always leverage the first slide to be something that went really viral,
a quote or something that went really viral, so that you get more attention. Now, do I have to,
when I'm trying to find something that does go really viral, I need to use their, their video,
right, in order for Instagram to recognize it? Or can I just use the quote on mine? Just use the
quote. I would just retype the quote into the carousel slide. Exactly. It not necessarily
needs to be a quote, something that went viral, but it's as in an image format. It can be a meme
as well, something that it can relate to your content. The same way that you find viral content,
you want to find videos, right? You want to find viral images as well. This means viral quotes,
all of that. This is going to help gaining more traction. Now, one thing is,
there are two differences, like when you are posting reels and when you're posting carousels.
Now, reels, it's by nature, by design, to be pushed to a non-audience, like non-followers.
That's how we grow and that's how we are able to grow fast. Carousels, on the other hand,
they are not pushed as much as reels to a non-follower audience, which means you will not
see, and it's rare, a carousel pushing to 90% of non-followers. It's, yes, you will not see that,
it's not super common. So it's usually majority of your followers and then a small percentage of
non-followers. Usually it's like this. And then when they go viral, then it's pushed to more
people, but it's also more difficult to go viral. Okay. So should I stick with reels?
Because basically my ebook is decluttering. So if I were to start off with a video of someone
that's doing the same thing, decluttering, because there's a lot of decluttering pages
out there, obviously, and there's a lot of really good ones that they have great content and they
also have really good ebooks and things like that. Is it okay to start off with maybe a portion
of their video and then me follow after it so that mine will... Yes, it is. And I actually have
one example here to show you. This is a Brazilian page, you're probably not going to understand
anything, but I found this example of this page that she's doing like super well. And I
think you can leverage the content in these formats as well. Let me show you super quick.
Okay. So her ad is like...
Tips. Give me one second. Tips that inspires. Okay. It's quite similar to the model that you're using.
The only difference, like for instance, here, she doesn't have a gif, but she's actually
explaining what she sees in the video and how people can leverage that inspiration, that team.
Hold on. Let me... Cool.
So she is leveraging that. And then she's saying in the end, it's like, did you like this? Then
follow and share. And again, all the videos that she's using, they are viral, of course.
And, but she's also, she's like kind of, how you say, like there's a narrative.
She's telling a story like how you can leverage this.
I'll send this ad so that you can take a look in this style,
but I think it's going to be helpful
for the type of content that you are sharing as well.
Okay.
And obviously she's doing a green screen layover.
Is that how she's making that video?
Yes, but you don't need to have a green screen
to record that type of video on Instagram.
Right, right.
It's just that, it's that option on there.
But she's talking while she's watching the video
and it's recording her.
Okay, I've got to play with that a little bit
because mine are stickers, obviously that just loops,
but I'm happy to do it that way
because that could, I could find something
that aligns with whatever day one is
of cleaning off my kitchen counters.
Yes.
Explaining what they're doing
and then to get the whole ebook or blah, blah, blah,
or get our freebie or whatever, then I can go that route.
Okay.
Sounds good. Exactly.
I'm going to try it.
Thank you so much, I appreciate it.
No problem.
Thank you.
I dropped below.
Let me tag you there so that you can see.
All right, Emmy, last one, let's go.
How's it going?
Going well, good to see you here.
So I'm still continuing on my second page
and my original page as well.
I'm just not, I'm getting like lots of views,
but like I only have 12 followers
and I'm not like, I don't know.
It's views, but not like they're like 2000 to 3000
is like the max views on each one
that does, I guess, go viral.
But as for my other page,
I actually went in and did the settings, like you said,
recommended to Facebook for both accounts.
And so that switched me back to the same problem
with my old account.
We're getting like 300,000 views on a video on Facebook
and like 10 on Instagram.
So I know that's like, I don't know.
I think that's pretty much a lost cause
because I'm just, it's not doing
what this new account's doing.
It's like they're polar opposites.
So I guess my question is with the new account,
I do understand, like I'm doing a lot just basically memes
and I've also done the call to actions on any video
that has been over 1000 views.
And I put that in after the fact, of course,
but I'm just not sure how to like get things going with it.
I mean, it's been three weeks-ish
and it's just not like taking off.
And I will say one thing I did try was to do like mom hacks
and I shared another person's video
and I immediately got a notice from Instagram saying
that my account may be suppressed
due to something along the lines of that,
due to sharing content, original content.
And so I deleted the videos because I wasn't sure,
but it automatically tagged them in the original,
like it said like original something in their name
so you could click on it on those videos.
But I just wasn't sure of like how that all works.
I didn't want to like get flagged
and then screw up this account too.
So what are your, I guess with all that said,
what are your suggestions?
Yeah, well, first of all,
I know that it's quite frustrating
and I completely understand that.
I see how it can be like tiring
and I wanna go over this.
There are a few things that we can do there.
There we go.
I want to propose a completely new rebrand of your account.
Okay.
Actually first in regards to the band that Instagram sent,
I would love to see screenshots from what happened.
And when you click account status,
what shows that is the most important thing.
If you can send that would be great.
I actually screenshot it.
I just like immediately, it was like in my notifications,
like under like where people like your posts,
you get notified.
It was a few days ago.
I don't know if I can actually see it, what it said,
but nothing's changed.
Like I've been getting the same amount of views
and everything.
Like I just deleted it immediately
instead of like having it cause an issue.
But so I guess I really don't have that because it only shows views or notifications up to like two of them yesterday, I think, because I get a lot.
But, um, yeah. So I guess I don't have that for you.
If you go to account status, you go like settings and then account status. Can you tell me how many green ticks you have
Oh, we're done with the bottom.
I have all green except for monetization.
Same as Alex's. Okay.
I didn't even know that was a thing. It just says you're currently unable to monetize.
It's fine. Okay. Yeah, it's fine. It will go away. Then we'll come back. It's like mine on unstoppable. I get that all the time for some reason.
Yeah, as well.
So this is good. Again, this is good because it means that your page is not strict from like for Instagram.
But I want to propose a rebrand for your for your page. Do you have a product that is like it's connected to your brand.
Um, so yes, originally, it was my brand name, which was my other account, which it's an acrylic calendar.
That's like mounts, it mounts to the wall, but I'm okay. So I have my Shopify links, obviously, like that link on there. And it's just like my whole theme was based on like organization and stuff. So that's just like my only product I have so far.
But I just wasn't sure what I can do with that, you know, because the whole goal of this was to, like, get the influence to gain income, then funnel my product in. And also, I'm going to be launching, hopefully a new product by the beginning of the year, which will be a little bit different. So
Yeah. So I have two things I want to propose to you. Number one is to, we're going to do it like rebranding, we're going to brainstorm on how we can do this again. And we'll try one niche that is more broad, it will still connect to your with the end goal, which is like to sell that product there.
But I recommend that we are going to do this. And let me see here. I also recommend that you create a new account, but on another phone, not your phone. For some reason, Instagram is pushing so much to through Facebook. And I think that's connected to your IP.
So I recommend we do that. Now, I need time to brainstorm with you what the account could look like, and how we can leverage this. What I want to request from you is like as a homework, if you can sit down, and even maybe going back to the, that's just for ideas, not to learn knowledge.
If you can go back to the 30 day dump or to the niches, if you remember, and those ideas, if you can have an idea of like, what other niche can we try? Can we test? Not necessarily niche, we can still stay on the same niche, but like, what is the audience that we are speaking to? Just to pretty much try to scale from there.
Now, I think, because you've been having this problem with Facebook and the accounts for a while, we tried with one account, we tried with the other account now. But I think if we can find a niche that you can grow faster, it will bring you also more like fun to it, to what you are doing. It's kind of like, it's the rewarding, right? Because you're putting so much energy and effort into this, you want to make sure that it's like it's getting back.
And not having that it's like, oh, like, when is this going to happen? So I think if we if we do this, we'll be able to see more results in the short term. Okay. And then we'll create, of course, like a new, another strategy, new strategy to start from scratch. But this, again, and I hope these doesn't
discourage you, because I think if we find a better niche, it can grow much, much faster than it is growing now. So it's like, let's say we are 12 followers, we might be able to get to that in a week.
and then grow from there and even more, of course.
Okay.
I want to, let me see here.
Let me just check my agenda super quick.
Yeah.
Send me the ideas that you have.
I'll send you a link specifically for the page
that you are going to be creating.
And I'll share what are the ideas that I have
for that page as well and the content that you can focus.
Okay, so once I come up with like another,
I guess it would just be another direction
of an inch towards moms or busy moms or like,
cause like the whole thing is like organizational
like hacks and stuff like that.
But I thought that this would bring quicker like followers
due to like just being the humor part.
And most times moms just want to kind of,
when they do have a time to relax,
they're just like, all right, let's,
you're on there and you're just scrolling.
And so I just thought the theme thing would work out good.
Just, you know, other than if I do really
like original content, I feel like that's gonna end up
making me just not want to do it
because I have to start from zero again.
So I feel like if it doesn't go,
like usually things just don't take off anyways.
Yeah, so it's, we're not gonna go
to a completely different niche
and like, for instance, we are gonna rebrand it,
which means there'll still be like content,
like humor and moms and all of this,
but it will be for a different direction.
Not the direction that we are now,
which is like hacks and humor.
There are many different ways
that we can leverage the content
and you're not gonna need to create original content
by the way, you're gonna still leverage PVC
like all the way.
And some of the content that you're gonna post
will be similar to what you're posting now,
but with a different angle, if that makes sense.
So that's what I wanna propose, yes.
Okay, so just a different angle.
All right, that's gonna be a little tricky, but I'll try.
Okay.
It's definitely.
I'm here to support, I'm sure we can do that.
Okay, so how do I, do I message you on the app?
Yes, you can message me on the app, on the influence tab.
Yeah.
Okay, I'll try to do that.
Sounds good.
All right, thank you.
Thank you so much guys for joining me today
and I hope you learned something new on today's call
and I will see you all next Tuesday.
All right, bye-bye.
See ya.
Thank you, Tiffany, for the support as always.
Bye.