WEBVTT

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The one thing I want to talk about today is like how you can make your app

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more valuable as an app owner.

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So the more valuable your app is, the more people are going to use it, the

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more value your community has it.

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You know, people will tell their friends about it.

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They can refer more, you know, members into your communities.

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So making your app extremely valuable is really important.

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And there's a couple of ways that you can do that.

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You guys know that when you're running a coaching program, like people are going

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to get out of it, like what, what they put into it and every time we've done

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part of any coaching program, the ones where we're like, Oh, that was kind of a

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waste of time.

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Like we just didn't put the time in, like we didn't put the energy and we didn't

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watch the videos.

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We didn't join the live zoom calls.

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So when you guys launch these programs and these memberships, you know, you know

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that if people don't engage, like you're not, they're not, it's not gonna be

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valuable at all to them.

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So, especially in those first kind of 30 days, when you've launched it, getting

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people in, getting them regularly using the app, the dashboard, being a part of

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zoom calls, and just really regularly engaging in some way with the, with your

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community, that is extremely powerful to help them, you know, stay in that, that

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flow and, and stay with, stay kind of connected to your community.

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I love this quote from James Clear.

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If you guys haven't read atomic habits, should all read atomic habits, very

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helpful for your community, but also just for your own personal life.

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Lindsay and I read this a year ago and we actually implemented a lot of things in

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our own family to, to incorporate some of these, these good habits.

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But James says, your habits shape your identity and your identity shapes your

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habits.

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So true behavior change comes when your identity changes.

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So people have joined your community there, whatever their status is, they're

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looking, they're kind of here and they're trying to get there.

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They're trying to get to that next thing.

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And they, in order for that to change, they have to change their identity.

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Like if they're going to start, they're taking the options trading group from a

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hundred X, they are now going to be an options trader.

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Like they have a new identity as an options trader.

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If they're jumping into real estate with Keyspire, they're having a new identity

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of like, okay, I'm going to be an expert in this area of real estate.

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And so that's an identity change.

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And once their identity changes and everything sort of follows like, oh,

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well, if I, if I'm this type of, if I have this identity, then these are the

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things that I have to do every week.

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This is what I do every day to make that identity happen.

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So this is where we are taking the apps that you guys have and turning

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it into a powerful, powerful tool to help shape these habits, either through

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the app, through tribe, or just how you guys are communicating to your, by email,

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by text, how you're pulling people into zoom calls, all of that helps

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to, you know, give them this identity.

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So I would challenge you guys, if you haven't thought through your

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identity of who this is, like we spent, we're very intentional when we made

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this group to call you guys app owners.

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Cause that's, that's your new identity.

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Like you guys are now app owners.

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You're not just app renters or app users on Facebook.

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You were an app user.

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If you're on Kajabi, you're an app renter.

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Now tribe, you're an app owner.

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Okay.

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It's very different.

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And owners think about things different than if you're just renting

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a or using something for free.

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Cool.

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So I want to talk a little more about habits and how this works.

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If you guys have, like I said, read atomic habits is going to be a good

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refresher, but James talks about how you've got this kind of these four stages of a

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you have the queue, you have this craving, the response and the reward.

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So a great example here is if your phone buzzes, there's a queue.

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Oh, I got a new text message.

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The craving is like, ah, I wonder what it says.

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Like I need to get jump in and figure out what that says.

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Then the response is that you like, oh, I pick up my phone and I read the text.

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And then you feel this feeling of satisfaction.

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Like, oh, it's good that I heard from my sister.

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That's you just had a baby.

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Great.

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There's like this reward.

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So then you put your phone down and the next time your phone

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buzzes, you pick it.

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It's just like the same thing.

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And it's a very repetitive cycle.

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It goes from queue craving response reward, and then it picks right back up into queue.

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So this is just how there's a lot more detail on this.

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Like I'm not going to go into in the book, but you can definitely pick it up and read it.

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And I think it's one of the most powerful things when you're creating, trying to help

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people with their identity to help give them really good habits.

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So if you think about it, like there's sort of the queue craving response reward, the

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cues, you're just making it really obvious.

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It has to kind of like be an email, a push notification, something that triggers like,

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oh, I need to be doing this.

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Or it could be even the time of day.

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Like, you know, we have some things that you're maybe going to do in the morning.

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Maybe there's something like when you first get into the office, like you have this

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certain thing, it's this queue.

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Like I walk into my office in the beginning of the day and I do this first thing.

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So then there's a craving, like I want to actually make it attractive, like, oh, I see

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that thing and I want to like take action on it.

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Right.

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So it needs to be attractive.

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And of course, it's easy for the response.

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They need to be able to like, oh, I know if I need to be, you know, jumping into this,

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doing my homework or doing this lesson because I just walked to my office.

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This is my queue.

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I have to go to the dashboard or get to the app or whatever to go watch this content

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and then have some sort of payoff where they can even just mark something completed or.

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They post something in the community and they feel that sense of accomplishment and they cross it off their list and then they go on with their day.

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Okay, so that can be, we're going to get a lot of these different examples here.

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And I'd also love to hear from all of you guys on some feedback.

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So if this is helpful, like in the chat, just drop like habits in the, in the chat there, just to see if you guys are like, if this is resonating, like, would you like some good habits for your community to, to have your members building these good habits?

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Right.

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There we go.

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If you guys want, I'm going to drop just a quick.

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Blog posts here.

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So we're going to try to like overwhelm you guys with resources.

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It's a great little blog post that kind of explains all of this a lot slower and in more detail, if you're interested, you don't have to go read the entire book, but this is a great post.

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I'm going to highlight the options trading.

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I use there as an example, but they've been doing a great job of this when they have something where there is actual trades happening very regularly.

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So they'll have a push notification goes out.

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It pulls people in, like basically gives them the queue.

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They jump back with one tap.

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They can jump back into the community.

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They now see like, okay, this, you know, one stock is going up or down or whatever.

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And they're giving kind of live trade alerts through this.

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And then you've got this reward where you see this Phoebe here, you know, made $900 in three days.

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So she's like super excited.

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So that's, and then a bunch of people like liked it.

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So they kind of like confirmed that in the community.

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So they've been doing a great job of this.

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They've been doing this for, I think over a year, I would say because of the nature of the content they're sharing, but it's just an extremely active group.

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And so, because they just constantly pulling people in, they're trying to help people shift their identity from just being, you know, a mom or a dad or a business owner to now like, Hey, I'm actually an options trader as well.

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Like I do options trading and I do it well, and these are the tools that I use to make it happen.

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So that's just a little on habits.

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And so we're going to talk like in the context of an app, what do habits look like?

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How do we pull people in?

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I'm going to try to give you guys some examples on some things that you guys can do habits for your own team to help increase, like how you, you guys operate and how you track engagement and how you are growing as a team.

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But also I want to give you some, some strategies on how you, I think you guys could help increase engagement and help build these habits in your own app.

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Okay.

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So this was just kind of some general things on how to track and increase engagement.

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And so when you're an app owner, and this is true of any, if you look at any software company out there, any platform, make it call it Uber Eats, whatever, pick a, pick a platform.

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They are tracking things like daily, weekly, monthly active users, because they're trying to see like how many people are regularly coming back to this app that are using it every single day.

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I really like weekly active users for the space that we're in here with like courses and content.

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A week sends, tends to be like a really good cadence for this to not get distracted.

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You can kind of see what happened last week and you can make a few changes this week and see what happens, you know, next week with these results.

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It's not so far in the future.

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Like if you're looking at monthly active, it's sometimes a little hard to like comprehend what a month worth of, you know, engagement looks like.

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Weekly has been really great.

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And I'm gonna show you guys some cool charts that you can use to track this.

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And the other thing is just tracking like feature usage.

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Like, okay, so there's some people like coming to the app, what are they actually doing in the app?

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What, what features are they leveraging in the app?

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So we'll, we'll dive into that.

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So when we're looking at as like developers and as a team managing this product, we have a chart like this.

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So this is actually a live screenshot from this morning of all of our tribe apps together.

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So we can see how many total active users there were last week across all of your apps.

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And so we can see there was 4,207 people that showed up across a bunch of different apps.

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We can see which features are being used.

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Are people going live?

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How many posts happened?

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How many comments happened?

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And, you know, did we increase the number of groups that we have across all of our clients?

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So this is something that we're using as a team and you can see there's actually a new record for us.

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But if we hadn't measured this, if we hadn't looked at it, we would have just gone on this week, like nothing had changed.

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And yet we created a really cool moment in our team when we could see, Hey, we actually broke a new record.

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Like we've won, we passed 4,000 weekly active users, which we've never done before so far this year.

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So we could have that as a win, but that kind of like, this is something that we do like every Monday.

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So that's kind of our cue.

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We jump in, we look at this chart as a team and we all kind of weigh in and give feedback.

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And so that's a way that we help like have the sense of accomplishment for what we did last week.

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So that's something you guys can be doing as a team as well.

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I'm going to show you some tools of how you can track numbers like this for your, for your communities.

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And then we also track things, like I said, like total posts, comments live.

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So you can see like week over week, how are those things going up or down?

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And so when we add a new feature, like if you guys see a new feature from us where we're improving courses or we're.

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adding some new, you know, push notification functionality or go live

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functionality, you guys can look at these metrics and that's what, you know, just

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like we are and look at it as an owner.

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Like, okay, here's what's going on the app.

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We, you know, the go live feature is maybe a little hidden or buried.

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Maybe we move it to a different place and it's easier to get to now all of a

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sudden, like more people are going live.

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Why do we want people to go live?

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Well, because we know that people going live, like helps other people connect

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and like hear that person's story.

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And when you're on video talking to someone that's so much more impactful

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than just seeing a text post or an image pop up in your feed.

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So these are all good things to kind of look for like a healthy community.

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Like we know that these touch points are really meaningful and there's probably

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like a hundred other metrics, right?

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That you could potentially track.

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These are the ones we're tracking and we would encourage you guys to track as far

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as like the engagement and the value of how your app's being used.

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So I'll jump in a little quick here to just talk about some

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ways to, to increase engagement.

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So first thing I mentioned, just having those weekly stats, I just, I'll

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highlight last year, single had a crazy week last week.

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They basically, I think they've been in phases of launching and last week they

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had like over a thousand active users jump in and it's not just like people

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signed in and left, right?

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Cause this is, we want to look at this data in kind of three dimensional 3d.

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So we can see like they, they actually, there's 506 comments that happened.

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There was 205 posts happened.

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And so that's meaningful.

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Cause it's not just like they showed up and left like after five minutes, right?

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They're actually doing something in the app.

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So with just this quick screen, this screenshot, we can kind of get an idea

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of like, did we go up or down last week?

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Like, how did we, how are we doing?

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You guys have heard like whatever you measure grows.

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So as soon as you started looking at this every Monday or sharing, dropping it in

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your team Slack account every Monday, looking at those results, it helps to

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like, just have like, just pause for a few minutes and just look at the results

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from last week and then kind of make some decisions based on that.

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So a couple of things, obviously we can jump into those things like push, you

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can send push notifications, of course, to pull people back into the app.

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You could, that's the one thing you guys, I think are doing that pretty well.

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My only thing is like use, you know, relevant timing, like Monday

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motivation or whatever to like drop a little nugget or something that happens

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on Monday at 9am where it just pops up.

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And it's like, you know, whatever your community is, it's just like some sort

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of encouragement for that week or whatever they tap on it and it pulls

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them back into the app so you can just kind of make up like ritual things

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that happen throughout the week.

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I think my slides got a little messed up, so don't worry too much.

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What's on here.

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I'll jump off of it for a second.

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So we could of course host live Q and a sessions is great.

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I know that Jackie at last year single, they're doing this as well, you know,

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doing like an ask Jackie session.

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So, and a lot of people, if you pick a time where you feel like people are maybe

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behind or they're just a lot of questions on a particular subject, then this is a

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great thing.

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You can have it just 60 minutes.

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We sometimes would do like a tech Q and a people like needing some tech support.

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You can have different topics, Q and A.

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I know this having a, like the last thing you guys probably want is another regular

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weekly thing on your calendar, but.

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Figure out with coaches and whoever's on the team that has availability.

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It doesn't necessarily have to be the main coach that's on your, in your

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community.

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It could be someone who's just knowledgeable in that one area.

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So it doesn't have to default to that, that one person.

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So that's great.

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The other thing that this helps with is just helps get people unstuck.

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Sometimes people get stuck in certain things.

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They get lost in the curriculum.

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They don't know what the next step is.

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And then they sort of like make excuses like, well, this is hard.

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The content isn't well organized that this is the problem.

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And then they kind of like put their hands up, like, well, that didn't work.

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Like that, that solution I paid for the membership, the thing I bought

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the course, like didn't work.

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So we don't, we want to like help remove those objections from

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people as they're jumping in.

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So the other thing is you can even add some, some good habit building

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training into your curriculum.

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So when people first jump into the course, when they first jump into your

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program, maybe one of those like onboarding welcome orientation modules

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is like, Hey, you're going to need to like change some habits.

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You're going to have to stop doing some bad habits and

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start doing some good habits.

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Here's some ways to do that, to help shift your identity

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from being this, to being that.

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So just being, just helping even your own members kind of build those

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habits is a great way to help just increase engagement and kind of train

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them the way that you know of how it would be successful to work with you.

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Um, just finding little ways to add rewards.

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Number four is like introducing rewards some wherever you can.

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It's very easy to, to look up in the analytics and stats and stuff and see

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like, Oh, like these five people have completed the course.

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So make a post in the feed.

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It's like, Hey, really well done to like Abby, Macy and Cheryl and David who

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all finished the course last week.

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Let's all give them like, you know, some love, show them some

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love in the comments here.

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And all of a sudden.

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And like all these people, like, you know, it just kind of spurs

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like, Oh yeah, great job.

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Like, and then of course people are thinking, wait, like I, I haven't

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finished the course, like I need to finish, I want to be on that list.

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Like I want to get some recognition.

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So those are just really simple ways.

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Rewards can be as simple as just acknowledging people.

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It could even be something when you send your weekly newsletter out, you like

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highlight some, some wins from people like, Oh, we were part of a group called SAS

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Academy, they drop in their weekly Monday email, like so cool to see that, you know,

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Bruce did this last week and their team had this win and so cool to see this thing

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happen.

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And most of it is just like a screenshot of they're using Facebook.

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So like their Facebook group posts, but it could just be a screenshot of some

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win that someone had and just like, just share that speed.

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It's kind of puts it in front of people.

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So just a, just a great, great way to kind of like, cause people see like, Oh,

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they're going to post this when they finish, or they're going to maybe mention

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me, it kind of pulls them back in the app to want to check.

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The other thing as well, just posting engaging content.

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So if you have something on Monday or potentially some day of the week, early in

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the week tends to be much better for this type of stuff, but post something that

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actually like provokes a thought or a question, Dan Martell does this in one of

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our coaching groups as well, where every Monday he has like a Monday motivation.

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He goes live for 10 minutes and he says his only, you know, cost for attending this

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free content is that you drop in the comments, like what your takeaways were for

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this, this week.

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And so just little things like that, where you're constantly encouraging people like,

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Hey, put this in the comments, Hey, you know, whatever, getting, getting that

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engagement where they're engaging, but they're also taking time to write back a

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response.

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It's been very awesome.