Testing 123. Let me see here. Yes, yes, yes. All my audio settings are correct. Okay,
cool. We're gonna let people in from the waiting room here. Hello, everybody.
How's it going? What's up, Marla? Good to see you. Awesome. We got Katie's on here.
I'm just coming right off another call here. So I'm just making sure my audio is all working.
And I got a couple announcements for you guys right at the beginning here. Let me just double
check this. Refresh. So make sure our replay is going. Yes, it is. Okay, cool. Awesome. Awesome.
Okay. So what's up, guys? Welcome. Welcome. How's it going? Catherine in the house.
The kiddo. So cute. Tiffany, what's up? Awesome. Cool. All right, you guys, I'm gonna hop into
just some quick announcements. I might say these again as more people join because I'm
starting right on the hour here. But we got a couple of cool things coming up. So announcement
from last week, I'm going to share my screen, just kind of share the app here, because we got
a handful of these things pinned right at the top, just to make my life easier. So let me know,
can you guys give me a thumbs up if you see my screen? It might take a second. Hold on. That's
my whole screen. You see how messy my screen was? It's one of those days. I like, usually I avoid
the switching costs. You guys know me. You've probably heard me talk about switching costs,
which is switching between two different like kind of modalities. And today I broke all the
rules. I did like, what did I do? Finance meeting in the morning. And then I did interview prep.
And I did like a marketing meeting. And then I did an interview and I did a podcast and I did
an interview. And here we are, you know, so it's like back to back. So it was a lot, but I'm here
and I'm excited because this is like the easiest call of the day, which is just like, I get to
geek out on marketing and talk, you know, one of my most fun things. I love that. Okay, so a couple
cool announcements coming up. Well, this one came out last week. So if you missed it, we have this
whole thing called the media channel mastery curriculum, and you could find this inside your
Rainmaker web app. Okay. Where we host the course and stuff. So check it out. Media channel mastery.
It's a whole like curriculum on what we've been teaching influence and income side of things
because we know there's a 90 day accelerator, but you guys can keep doing this after the fact.
So this will keep guiding you through. We'll keep updating it as we go. But it has a little bit more
detailed, shorter videos on different topics. So if you're really stuck on something, maybe how to
use, you know, Canva or how to, you know, sign up for the Amazon affiliate program or whatever that
is, there's probably a video in here that covers it. And then we also put the, all the bonus stuff
on outsourcing, we actually put it in this as well. So it's also in the 30 day downpour, but
it's down here at the bottom as well. So you can find all that in one place, media channel mastery.
And we are, we are re-envisioning what this course looks like as a whole. So soon you'll
see that probably in the next probably three weeks, two, three weeks, you'll see when you
click on courses, there'll be like a whole thing that says it'll actually more look like this,
where you'll have like, kind of like your courses like this, and you'll click into
media channel mastery and you'll be in that course. Cause we know as we add stuff, it's
just getting crazy. Well, this is this big old stack of stuff. So that's the first announcement.
Second announcement is we have a cool special guest coming in on Monday, next Monday. And I
was like, you guys definitely need to be on this one. Monday, we have a mentorship Monday call
that happens every two weeks. And it's usually me or it's, we bring an outside expert and Kate
Hayes reached out to us. She actually found us through another Rainmaker that we know and trust
and was like, Hey, I'm doing digital products. You guys are starting to teach this. Can I help
you guys out? So she has, I think like 250,000 subscribers on YouTube. She teaches digital
products. She's really good with this, holding her hand, especially with like Canva stuff.
So if you want to really level up kind of your Canva training, this is going to be the training.
Like she's going to be talking about making digital products, specifically using Canva,
doing it an easy way and doing it in like a beginner friendly format. As far as this training
goes, it'll probably be at about an hour, but definitely one to jump on. If you, if you want to
go deep on Canva and kind of level up your skillset there, make things easy for you.
She's going to be awesome resource for our community. So yeah, pretty cool stuff. And
just like, I'm gonna bring you guys behind the scenes because I do with this group just behind
the scenes. Okay. This is the type of thing you can do for your page as well, right? Is
collaborations. And so she has influence on YouTube and we have influence with you guys,
right? Like we have thousands of people here on, on, in our community.
has thousands of people on YouTube.
She has what I want.
I don't have influence on YouTube and I have what she wants.
Right.
Which is like, bring her message to more people.
So we do a collaboration where it's like, Hey, why don't, so what
we're doing, we're just doing a swap.
So I'm like, Hey, why don't you come train our people and
I'll go train your people.
Right.
So I'm going to make a YouTube video that she can put on her channel.
Right.
And then it gets seen by however many subscribers see that.
Right.
So it's a value add.
So look for this.
If you find, um, complimentary pages to yours, you can do like, Hey, do
you want to do a shout out for shout out?
That's like, kind of like the lingo.
Hey, shout out for shout out.
Right.
Um, where you're not even paying anything, but you're going to mention their page
and they're going to mention your page.
And you'll see this people that build big media channels on Instagram.
Oftentimes they'll end up owning a bunch of pages, you know, they'll like,
cause we, we, we work with these pages to do shout outs and things like that.
Um, they'll be like, we'll be like, what other pages do you on?
They're like, Oh, I have 10 other pages, you know, and there's people that like
do just the Instagram thing full time.
Like that's their job, you know?
Um, but think of that.
Like if you see a page, it's like, man, they have my people and I have their
people and when maybe we're kind of similar, um, in like, I have, I have a
thousand followers, they have a thousand followers.
Right.
And it's kind of like a, it's a give, give, then you do some shout outs for them.
Hey, you should check out this page is awesome.
And they should use some shots for you to just do some collaborations.
You might even be able to, you know, do some in this room with
people who have similar pages.
And the other thing I would give you a tip on is don't ever feel.
You know, it's no risk to ask people can always say, no, you could also, um, what
we used to do when we were getting started was we would kind of like, we
would try to give equally to them.
So let's say you have a thousand followers and they have 3000 followers.
You'd say, Hey, for one shout out, I'll do three shout outs, right?
Like, cause like I have 1000, you have 3000.
So I'll, I'll do three shout outs and you do one.
So then it's kind of feels equal, right?
I know it's not perfect, but, um, that's another way you can grow.
Your page is, um, finding other people to do collaborations
with who also have influence.
And you see, you see YouTubers do this a lot.
You know, YouTubers are really good at this cause they build their
subscribers and they do these like collaborative videos.
And so I'm just bringing you behind the scenes of what we're doing
literally in front of you, but that training is gonna be really valuable.
So if you came on late and we have a training, a collaboration with someone
who does digital product training, uh, Kate Hayes, it's gonna be on Monday.
It's going to be a good time.
If you want a level up on canvas specifically, she's really good at
teaching Canva in a way that just really, uh, reachable and, and makes a lot of sense.
Um, okay.
So that's the long, there's one more announcement.
Let's see.
That's that, that's that I talked about that.
Okay.
I'm going to give you guys a sneak peek on something.
Is it okay if I give you a little sneak peek?
Um, but don't like go jump onto it just yet.
Cause it's not working yet.
So it's definitely broken still, but it should be fixed in the next couple of weeks.
We just have to figure out, um, some tech stuff on the backend.
Um, but one of the, one of the kind of promises of this accelerator was we were
going to give you access to our partnership pathway, and so I'm using the
first ones to have access to this.
Eventually this will be for all mastermind members.
Um, but really kind of like, just to kind of like rewind, um, the,
the new pathways we're developing.
We've been so heavy in private label, right.
Which is make your own brand.
Right.
And that's not going away, but what we're adding in is a partnership
pathway, um, next to that one.
And then we're adding in kind of this whole front end of like build
influence and monetize, get the, get the quick win with, um,
digital affiliate membership.
You know, that's what you guys are in and then go to private label or partnership.
So the partnership one, again, very early because they're getting kind
of see the early days of this.
Um, uh, it's, it's called raindrop supply is the website.
And again, you can go play around with it, but it's
definitely not functional.
Yeah.
Um, we have to figure out some stuff on the backend to integrate
it with our shipping partners.
But what this is, we're going to basically go negotiate, um, on your
behalf, kind of wholesale rates with companies and be like, Hey, we have
thousands of moms, right.
And thousands of, uh, of entrepreneurs that potentially could sell your
product and give us a crazy rate on it.
Like, and so we'll basically lock in a wholesale rate on the product
and then we'll list it on here.
So, um, This one's not updated yet.
We're going to, we have like a way low price on this one, but this is one example.
Like, so these are Soursop gummies.
We had Amy Lacey on our podcast, met her through a mastermind.
We're like, Hey, can we have our community sell these?
And she's basically given us these at like, I don't know the exact number,
but it's like, it's like under $10.
It's like $7 a pop.
So like if you, if this matched with your audience, you could go sell it for $34,
which is the retail price to your audience, and then you pocket the
difference basically, right?
So, and the cool part is you could also, you could basically
just have us drop ship it for you.
So that's why we call it raindrop supply.
Cause you could not even buy inventory in advance.
You could just wait for an order to come in.
Um, and then you come here and you could place.
the order and we'll ship it to the customer.
So that's kind of what we're developing.
We, we're leaning into the health space first.
Uh, and then, uh, we'll be developing products in the relationship
space, in the wealth space.
So we kind of have those three big domains.
Um, but in the health space, we have like some, also
some high ticket products too.
So if you're in like kind of the health space, we have some high ticket products
and you can kind of see like this, this sauna typically sells for a thousand
dollars, you know, the dealer price.
That's like what you guys would get it for would be 700, right?
So it's a $300 profit on that one.
Um, so we're trying to do some high ticket products like that too, where
there's just a little bit more margin, right?
Sometimes when you're doing drop shipping or wholesaling, so to
say, the margins are definitely slimmer.
Um, so we're trying to find a good variety of products that are like, I
mean, this one's like $2,000, right?
So if that makes sense for the page you're building to talk about
health, to maybe repost stuff about red light therapy, and then say comment
red light, and I'll get you a link, you know, or, or something like that.
Right.
Then we'll have to, we're going to do some training videos specifically.
We'll put them in media channel mastery around how to use this.
Um, but that's, what's going on there.
And, um, these, we basically have two partnerships so far.
We have the Soursop one, and then we have this, um, I blanked
in on this company's name.
Ultra Lux is this company and they do just a bunch of like cool health
kind of biohacking type products.
So again, going to be building this out over like probably the whole next
year and just kind of adding more products in here, there could be
opportunity for you to even add your products in here at some point,
which would be really cool.
Like if you want to wholesale your products to other rainmakers and have
them sell it, like, um, there's a lot of opportunity here, um, but just
giving you guys a sneak peek of what's coming, coming for you guys soon.
So I'll let you know when this is like fully functional and
you can go order stuff on here.
Um, and then basically you'll have like a login.
So if you, if anyone goes to this site, they'll see the higher prices, but
when you log in, it'll unlock the lower prices and that'll basically be like
our exclusive wholesale rate that you can get the prices for, um, or the
products for, and these products specifically are ones to sell off of
Amazon.
We haven't locked in, um, contracts with these companies to sell these on Amazon.
So don't go list these on Amazon cause they'll be mad.
Um, but these are more specifically for you to list on, you know, Hey, if this
fits to have it on your Shopify side or on your, your stand store or on just
selling off your media channel, like that's totally, um, something that we
can do.
Um, uh, as well as like, um, yeah, that's probably the, that's
probably the best place to do it.
Cool.
All right.
So let me stop sharing my screen there.
Check the waiting room, make sure no one was in there.
Okay, cool.
So let's do some office hours on the topic of income on the topic of income.
Um, uh, in the last two sessions, I know you were with Megan last week, but the
last two sessions I talked about two couple of things.
So if you guys miss those, definitely go review those.
Cause at the beginning we kind of do some high level training on
concepts that are really helpful.
We do one on like the concept of a funnel and looking for where the
breaking points, right.
Of your funnel.
Um, cause that can really help you figure out how to optimize.
And then we did one about congruency and, um, these guys, these things, you
guys are just, it's stuff that, you know, you don't see behind the scenes, but
stuff that we're doing constantly, like all the time, you know, so, um, we're
like actively doing that with products all the time that we're, we're trying
to make work where like, let's put something out there and see how it works.
Let's look at the data.
Let's look at what's broken.
Let's try to fix it.
And eventually, hopefully it works or it hasn't worked long enough.
And we're like, okay, we need to do something else.
Right.
And we're, we're constantly doing this.
That's really like where a bulk of, um, you know, uh, the time goes in the
business is like optimization, right.
Creating the thing.
And then of course the consistency of doing it, creating the thing, and
then optimization of the thing, making it better over time.
So what questions do you guys have, um, around the topic of income, around the
topic of the marketing side of like turning that influence into income, whether
it's affiliate, whether it's digital membership, whether it's your physical
product, um, how can I help you guys?
We got a smaller room today, so we can definitely do some deeper dives, even
if it's just looking at your business in general and kind of just given
strategy, um, or creative ideas.
I'm happy to do that with you guys.
Uh, I just want to make it a value add for you to be here.
And, um, yeah.
So let me know who wants to go first.
Don't want to go into this.
I can't just talk about random things, but I would love to
do that with someone's business.
So, um, whether we want to go outside of Instagram is totally fine.
Um, just let me know.
I have a question, Steven, since there aren't any hands up.
Um, Megan touched on building your, like your shop in Instagram last week.
Um, I think everybody was loving that topic.
Do you know, um, is that preferred over like sending like your custom potential
customers to like.
Shopify through a link?
Like, what is it, what's, what's better accepted, I guess.
Yeah.
Shopify is definitely like the more robust option long-term, you know, but I
would say like, we're all about getting quick wins and doing, making it easy.
So that's why with this curriculum in particular, we've been like, Hey, just
do stand store or just, you know, um, you could just do through Instagram shop.
I'm not as familiar, honest with the Instagram shop.
I've never set one up.
Um, so, um, I might have to watch her, her training on that,
but I've definitely seen it.
I've seen people do it where you have that shop tab on there.
Uh, but I feel like it has to connect to something.
I, I feel like it has to connect to like Shopify or something to fulfill.
Right.
Do you know, like, does it have to have Shopify to work?
Uh, maybe, I, I don't know if she touched on that.
She, um, had it set up through her Meta business, uh, profile.
So, yeah, I would imagine it would have to be, yeah.
Maybe link to Shopify to be able to fulfill.
Yeah.
I guess I'm just taking a look.
Let me see.
It might, you know what it might be linked to exactly.
I feel like I'm just Googling it.
I feel like it's connected to Facebook marketplace because
Instagram, Facebook owns Instagram.
Right.
So I almost feel like that would make a lot of sense.
It's actually set up through Facebook and then it'll
just embed on your Instagram.
So, I mean, if you are growing a theme page and you can have a shop tab, it
makes a lot of sense because people will just naturally kind of click around on
your, on your, on your profile and find it.
Um, I think with Facebook, at least when we did marketplace stuff in the past.
Oh, sorry.
It's a little bit delayed, but I was just saying with Facebook, it is a
little tricky with like fulfillment, you know, like connecting it and all those
things, but like, I definitely think it's worth exploring.
I personally haven't explored it, but I'm all about like reducing friction.
And so the more we can reduce friction for the customer, make it easy for them.
If that's really easy and they've already bought stuff off of there and like, you
know, the payment info is already set up.
It makes it really easy for them to buy things.
Um, I've never seen anyone do like digital products, but if you guys find
someone doing that through Instagram shop, I think that'd be really cool.
Um, and definitely something I would definitely test.
Um, we could even do it on the Rainmaker family account.
Just like test that like, um, as a digital product, but I don't know.
I don't know.
Facebook marketplace will allow you to do digital products like on there.
They might, or it might only be for physical products.
Um, but I'm not sure.
Yeah, that'd be interesting.
Yeah.
I could see Instagram just like predicting the future a little bit,
definitely doing more with that.
Cause TikTok shops has been doing that.
That's this whole TikTok shop thing.
And that's been really like blown up.
So.
Like I could see Instagram basically watches TikTok and then
they just copy what TikTok does.
So I could see that definitely being more of an integration in the future.
And so, I don't know, we'll keep an eye on that.
And if it is, we'll definitely integrate that into the curriculum
because, um, what TikTok has done is really powerful.
They've basically connected the influencer to the shops and has an
influencer, you can see, like, they give you like all the data, like
kind of like helium 10 wood, like what products are selling well,
what, what commission do you get?
And literally on TikTok, you can just like select the
product and like do the thing.
And then if you make sales for that product, you get a
commission right through the power.
And that's what truly free is also kind of developed.
I could see Instagram also taking a swing at that.
It's probably, they're probably like developing it right now.
So we're kind of getting ahead of it.
Um, uh, and like the Instagram algorithm, just a little bit easier to grow with.
And that's why we're leaning into that as opposed to TikTok.
Um, the TikTok algorithm is definitely trickier to crack.
So, um, yeah, but explore that Tiffany, let me know what you find.
And, um, who knows?
It could be something there.
Yeah.
I think, um, that was a pretty common theme question I had come up this week
was, um, kind of whether the North stands or whether to go with, um, like, uh,
markable, whether to go like what makes sense.
I have physical products, which one do I use?
So, yeah, I think just, um, that question has kind of come up and I know it's like,
so it's so individual, it depends on what exactly you're trying to market.
But.
It makes sense.
Yeah.
I would say Stan source.
Great for digital.
It's great for, yeah, it really specializes in digital or freebies, you know?
Um, of course Shopify is the best, probably like long-term
solution for physical, um, product.
Um, rain flow will be coming out, you know, for lifetime access members and
then mastermind after that in the next quarter, we'll have that out for almost
everyone and that'll do a lot of like both.
Um, but there is really no right or wrong.
I think that the.
You would see this all the time
with like funnel building software.
And even back in photography days with cameras,
people be like, what's the best camera to get?
You know, it's just like, well,
they all kind of do the same thing.
Like Canon, Nikon, it's like, it really is the same.
It's really how you use it.
So I think if you're kind of stuck in decision fatigue,
I'd choose one.
I'd say Standstore is probably on the hardness scale.
It's the easiest one is Standstore.
So I'd probably do that one,
just like if you're a little more tech, you know,
learning the tech side of things,
go Standstore because it's going to be easier.
And then kind of probably go Rainflow.
And then like Shopify would probably be the most complex.
Honestly, Shopify is still confusing me.
That rain, whatever,
raindrop supply sites built on Shopify.
And I'm like, oh man, I always have to like ask our team,
like, how do I do this again?
So Shopify is just tricky, but yeah.
Yeah, so start with one.
If you're kind of still between,
just start with one and just commit to it for a season.
You can always pivot
and the skills you build on one will transfer,
but it's good just to kind of like put blinders on,
do one and get out of the decision fatigue.
Yeah, cool.
I'm looking at Instagram and it says,
it all starts with your shop, your storefront on IG.
Your shop is a place to sell and share your brand story
with people who browse products.
I don't know, maybe they've integrated it
to the point where you can just have a shop
without having a Facebook marketplace thing.
I don't know.
But yeah, keep researching that, you guys.
I'll look into it as well.
Because I know it came out,
that feature came out a long time ago
and it was kind of like a big buzz,
but it was hard to do
and it had to integrate with something else,
but there's possibilities.
I mean, up to set and like,
you could just have it all happen on Instagram.
That'd be awesome.
The cool thing with that,
like if you have everything happen on the platform,
it's really easy to optimize
because the platform knows exactly what's happening.
So when you send people off platform
to like stand store or Shopify or wherever,
it now, Instagram, the platform
doesn't know what's happening over there.
And so if you ever do go to run ads,
again, which I kind of comment on someone's post
because Instagram will tell you,
hey, run an ad, boost this post.
Don't do that.
Unless it's an offer that's like making you money.
Like if you like had a post that's doing well
and it's making you money,
then sure, put some ad spend behind it.
But if not, don't run ads on Instagram
because it'll basically just kill your reach.
But anyways, what I'm saying is
if you do get to that point where you are running ads,
having things on platform's really helpful
because Instagram knows who's producing a sale
and who's not, right?
And they can find you more
of the people that are producing sales.
So yeah, I'm gonna look into it for sure.
Okay, let's hit a handful more here.
We got Melinda, Mikayla, Brandy, and Amy.
So let's go Melinda here.
How can we help you today?
All right, so kind of piggyback on that whole discussion.
My Instagram channel is at career campaign.
I teach at a small college
and I have a student intern and I are doing it together.
Our page is reaching,
our target market is college students 18 to 24
and our Instagram page is to help them
in their career journey.
So it's all things, resume, cover, networking, et cetera.
Sweet.
So we want to try to monetize by selling a planner.
And so I've been asking,
doing my own little market research here with my students,
what would you want?
Would you want a digital planner
or do you want a physical planner?
And I'm getting both.
So one of my other professors said,
why don't you sell the physical
and give them the digital for free?
Yeah.
I don't know.
So I guess I was just asking,
if I did something like that, how would I do that?
Would I put the physical on my Instagram store
and then the digital on my Stan store?
Or what would you do?
Yeah.
I mean, planner, it's definitely planner season right now.
You'll see planners really sell
like end of year, early January.
Like it's, that's the time.
So it's good.
You're starting to work on this now.
They do sell throughout the year,
but if you just look at like just the sales graphs
on some of them, it's just January,
just like, boom, like everyone's thinking
about the new year.
So I like the idea of doing both
because some people are like,
want to load it on their iPad
and use it on their iPad or whatever.
And some people want that physical pen and paper feel.
As far as like, I would say one,
first is designing it, right?
Like finding.
thing in design and there's a lot of planner templates in
the digital product library.
So make sure you check those out, um, inside the Rainmaker, um, uh, course
just search for digital products.
And, and there's a lot of like journals and planners.
So that, that might save you some time of like just finding one that's close and
then adding the things you want to it.
Um, and then from there, um, there's a couple of ways you can go physical.
So the physical thing you could, you could do, um, you know, you
could do KDP on Amazon, which is like, you just upload the file and then
Amazon's going to print it and ship it to the customer, the problem with it.
With KDP, it's not the best quality for like a planner.
It's kind of like, eh, it's, it's a little lackluster.
It'll work, but it's, it's not the best.
So I think if you really want to do a high quality planner,
you probably want to source it.
You actually want to like go find a manufacturer that does
planners doesn't really well.
And you just give them the file and they'd make the planner.
But, um, you might test the digital one first to see, is it going to, is it going
to work, you know, um, are people liking it before you do the physical, so you
could want, I'm going to flip the idea on its head a little bit.
You could go like, um, like maybe this is the go-to planner for, I see the
Instagram is how to get an awesome job.
Right.
So this is the go-to planner for like basically, you know, um, how to get an
awesome job and grow in your career or something like that.
It's like all about work optimization and, you know, it's got all
these tips in there around that.
Um, so that's like your angle.
You could go, Hey, we're launching a physical planner in January.
You know, uh, if you pre-order, um, we'll give you the
digital version for free.
Right.
So you kind of use that as a bonus to get a pre-order and then maybe you also
position it as it's going to be this price, but if you pre-order it's this
price, right, you give them some sort of deal.
So maybe it's $34.99 when it comes out, but you can get it now for, you know,
50, half off 50%, 15 something or whatever, $17.
Um, so you do some sort of like launch deal and it's almost like Kickstarter.
You're like creating your own, you're not doing a Kickstarter, but you're almost
like creating your own Kickstarter where you're starting to take pre-orders.
You're giving them the free digital version, you know, um, when they, when
they buy, so they're getting something immediately, they can start playing
around with it, using it, uh, and then, um, you're also funding the inventory.
So, so that way you don't have to buy thousands of units, not knowing it's
going to sell or not knowing if it's going to sell, you can actually have
the money ready to go buy them, you know?
Um, so that, that's one way to do it.
I think, um, um, I'm just thinking it through.
There are some like drop shipping kind of planner type websites.
So that's a, that's like a, so that the three ways to do it would be like KDP,
which is kind of like, it's really easy to do, but the quality is not great.
You know, um, going to a manufacturer, which is, you're gonna have to order
like, you know, a hundred units or 500 units, right.
And that's gonna be the highest quality.
There is a middle ground of like, um, I would just Google like, uh, custom
planners, like, uh, and there's probably like some middlemen services that you
can find that would actually print it for you to be a little bit higher
quality, have a better cover on it.
It's not going to be, um, it's not gonna be as cheap as buying a hundred
units straight from the manufacturer, but it might get you into momentum faster.
So just like kind of look online and see what you can find.
Um, the one that we used one, it wasn't for a planner, but we
actually had done a planner on man.
Who do we order that from?
We, we used to, um, we used to buy like workbooks for the challenge, like
physical workbooks through some site.
And I'm trying to remember what it was, but that's how we found, I was just
Googling it and we've also used Ingram spark, but I don't know, I'd have to
look to see if they can, um, have you heard of that one Ingram Ingram spark?
Yeah.
Okay.
Yeah.
So they do basically print on demand and they might be able to do it like, like
it's like KDP, but they just have a little bit higher quality, like our
hardcover children's books we do through Ingram spark, cause it's just higher
quality.
Yeah.
Okay.
Yeah.
But I like the idea of, I like including the digital as a bonus when they buy
something, um, uh, and you just deliver digitally, they get it right away and
then they get the physical version in the mail later.
Okay.
I like that.
Awesome.
Cool.
And then would you, um, how would you deliver that digital to them?
Would they, would you have them?
Yeah.
How would you deliver the digital to them?
Yeah, you could, like, you could do this all in stand store if you, if you want
to do like have a checkout page, it's really simple.
You can have a stand store that says here's, you know, the plan and it's
coming out like pre-order and there's a, there's a price, there's a strike through.
There's the, the, the sale price.
And then, you know, in the description, Hey, when you, when you purchase, when
you pre-order our planner.
you'll also get included for free this, you know. And I always like to just stack as many freebies
as you can in there. You know, get the digital version, you'll get the, you know, for iPad,
you know, the digital version for this. So how do you logistically do that? Stan's store will
basically allow you to, when they buy that, send them an email or deliver the thing to them
digitally right there. So, yeah. And if you need help putting it, do you need help putting the
actual planner together or you think you're covered on that front? I don't know. I'm not
that far. Yeah. My students are not too bad on campus. So I think maybe, I don't know, maybe.
Put them on it. And then if you need somebody like a designer or anything like that.
Watch the training on Monday with the. Yeah. You could take one of our templates and get pretty
far with it. I would say, I would say if you have any like custom ideas, you're like, oh,
I really want to, for this career thing, do this or that. We've had a couple of people on Fiverr,
honestly, who have been really great for like just putting together digital eBooks and that type of
thing. But yeah, I would start with one of these templates. So go to the, go to the Rainmaker app,
search for digital product library. Right. And you'll see all these. And you're not going to
see one that's like career probably, but I bet you can find one that's like some sort of journal
or tracker or a planner. Like I'm just going to do like, I don't know. I haven't, I don't know
everything that's in here. There's like 300 of them, but let me see. So this one's like an ADHD
life planner and it's actually pretty close. I have looked at this one. So you just click on it
and then it'll open up the template in Canva. And then, I mean, this is 140 pages, right? So
at least it gives you a good starting place of like, you could change this, change the name,
change the design. You could delete the pages you don't like. So there's this little trash icon.
You're like, okay, I don't need a contact list at the beginning. So you just delete it.
And then you kind of see like, what pages do I like? You know, what do I want to keep?
What do I want to maybe change the language on? Maybe this is like a, you know, goal setting page
and you just kind of change these to the prompt questions, right? Maybe you don't want a meal
planner, a recipe planner, delete those, right? So it's kind of like a good template to start with
to customize and get you going on it. And then the other thing, like for anyone who's creating
digital products, this is definitely one way to do it. Another way is, you know,
creative market is another place we've, we've gotten kind of digital assets from before. And
this site, they might have something a little more specific. So like, let me see, like work planner.
So let's see,
weekly planners, monthly planners, weekly planner notebook for productivity. It's pretty nice.
It's pretty nice. Let me check it out. So these type of, this site, it looks like a physical
thing, but this is actually just the digital version of this. So if you like this type of
design better than our design, you can buy designs like these off of here and you can buy the
commercial rights to them. They basically just give you the template and then you're, you can
kind of create your thing off of that. So that's a resource we've used a lot before is creative
market. Just like trying to pull stuff together. Sometimes they'll have more specific things on
there. Yeah. Cool. Okay. Awesome. Great. That helps a lot. Awesome. Thank you. Yeah. Okay.
Let's see here. Go to the gallery view. I think Michaela, you're up next.
Okay. Hey guys. I am, my product is a buttercrop and it's getting ready to ship.
So our whole, my whole marketing strategy, I guess, is like kind of been bringing everybody
along for the ride. Me and my daughter have kind of been doing it together. She's five,
she's Caroline. And so I'm at a point, my, the buttercrops are in the process of being shipped now.
And so I want to, I keep, I just keep getting stuck on making my first, like, I guess it would be
like a pre-sale or something just to kind of try to collect some emails. And so I don't know how
to word it. And also like most of my reels are getting pretty good views now. So I don't know
if I should try to like find, I know it's like, you can find a viral reel to put in the beginning.
And then, cause I have a video of us from our, when we got the pictures done.
And it's a video of us, um, she's like putting butter on a piece of bread.
And it's, it's, they were just kind of like laughing and stuff.
So I have that like little clip.
So I was trying to put it after a viral reel or something like that, but it
doesn't, it's not, I don't know, it just doesn't flow great for me.
And so I don't know how to make it.
So most of my, I mean, I've had, you know, most of my reels are getting
I don't know, anywhere from 20,000 to some of them, I've gotten like 4 million.
Wow.
That's awesome.
What's the account?
I know I've looked at it before.
Remind me the name again.
Oh, it got muted.
Oh, all right.
Sorry.
My kids talk.
Um, it's a simply Caroline company.
I think I say, okay.
Yeah, I got it.
I got it.
Okay.
So what I'm thinking is I love the mother daughter story of like,
kind of, we're doing this together.
I honestly would just like lean into that.
And so on your, on your pre PVC in the caption, right.
You might write, you know, funny quote or something like that, but
then right underneath that, I would just kind of like start
adding a plug to your stuff.
And I would, I would probably frame it as again, you just try this and see if
it works and then play different with different iterations of it, but I would
kind of go like, you know, um, I know we talked about doing like a countdown.
That could be one thing is like, you set a launch date and you're
like, it's 60 days till launch.
Um, join my law.
I would probably not do a presale, but I'd frame it as a launch team.
So I'd be like, you know, I'm so, you know, it's like, here's your PVC.
Here's your caption right underneath that.
You're kind of like, you know, PS it's 59 days to, you know, the first
product, wherever launching this, you know, mother or mother daughter
business with my five-year-old we're launching a product together.
We're super nervous.
If you want to be on our launch team to support the launch, come
with the word launch below.
Right.
So I might just do like kind of angles like that, where you're like, you know,
my daughter's like, you might do my daughter angle.
You might do, I'm, I'm launching.
You might do, we're doing this together angle.
Um, but you're basically kind of like, um, we're so excited.
This is coming, join our launch team, come with the word launch, you know,
and I'll, I'll make sure that you get the hookup when it comes out.
I use language like that, where I'm not being specific that they're going to
get it for free, I'm not saying that they're going to get 10% off.
I'm just like, we're going to make it special when it comes out.
And our launch team is going to be the first to have it for the best price.
Like I'll kind of use words like you're getting the hookup, you're getting
the special, like that type of thing.
And then when it does come out, you can give them a special that's
like, wow, 50% off or something.
Um, and it'll drive a lot of sales in that first bit.
So I would just bring them into the journey by being like, there's this many
days to launch, you know, if you want to be a part of our launch team,
we would love your support.
Um, it doesn't like the launch team wording.
Cause I couldn't figure it out.
It was like pre-sale didn't feel right, but yeah, I like the launch team idea.
Yeah.
And people like, I would really just hit the mother daughter, small business
thing, cause like the brother, the butter crock is a cool product
for people that haven't seen it.
And I have seen some viral reels about butter crocks recently.
Um, I'm sure you've seen those pop across your feed.
So definitely use those if you want to talk about the product, but I think
the deeper story is like support, small business, mother, daughter.
Like if you, you know, um, uh, help, help me, help me show my
daughter that dreams are possible.
Like, I just like use that angle.
Um, because it's true.
People want to like kind of be rooting for something and the product is cool,
but the story is, you know, better.
Like, it's like the story that will really kind of get people to go.
Yeah, I want that, you know?
Mm hmm.
So should I just do original content for that?
Or should I try to.
No, I'm thinking use the PVC cause you'll get reach with it,
but then in the, in the caption.
So let me just show you, uh, PVC.
Okay.
So you got like this on 263,000 views, right?
You only need a tiny percentage of people to kind of like,
you know, comment on something.
So you have this kind of like funny caption, which I think is great.
Right.
Um, drop your best parenting hacks below.
I think it's a great engagement post, but you might do something like, um,
instead of like saying, let's reflect, like doing a call to actions related to
this, you might just kind of shift to your story somehow.
So try to find a way to relate, you know, um, the PVC to your story, if you can,
you know, like maybe not even, maybe not even just use just the PVC and not even
like, as far as like actually in the video, I don't think you even need
to show the product right now.
Like, I think when it gets closer, maybe do show the product in a couple, but
like right now you just use funny stuff like this and you're like, remember
this, like who we're able to see these commercials, like, and then you
just transition into your story.
Like, I can only imagine my daughter doing a commercial for her, our
first product coming out soon.
Like it'd be so hilarious.
Like, um, if you haven't heard, you know, 60 days until we launch our
first mommy, mommy, daughter product online and you know, we're nervous.
We're excited.
We're all the things like, if you want to join our launch team or small business
and, you know, dreaming big with your daughter, I'm with the word launch below.
So I'd almost just like, take, just keep doing what you're doing, but
just like down below, you're just going to add like a little call to
action specifically for the launch.
You might not do it on every post, but you might do it like on, I don't know,
every other up until the launch.
Cause you're kind of like, it's like two days away, three days or sorry.
50 days away, 49 days away.
Would it be any point in adding that to any of those posts now?
Um, I mean, if they're still taking off, like, uh, cause sometimes
you will have these posts.
Like this one is 263.
It might keep going.
Um, scroll down the one on 3 million.
Yeah, there's yeah.
That one just, I just posted that yesterday.
I think there's another one, um, where the dad's like saying
he can't sit down or whatever.
Oh yeah, yeah, yeah.
That one right there.
Oh, that one.
Yeah.
It's like literally I get comments on it constantly.
Yeah.
So if that one's taken off, it's it, it won't, it shouldn't kill it to change it.
Um, so you might just add it in, you know, I mean, there's something about
it that, um, people are, are, are people, when you see them commenting,
are they doing the parenting tip thing?
Are they just kind of like commenting?
No, most of them are just, yeah.
Just random.
Okay.
Yeah.
So then you might just change that.
Yeah.
You might just change it.
Um, but it all starts with leading by example.
One way I'm leading by example is I'm training, you know, I want to show my
daughter that, you know, all things are possible.
And so one of the ways we're doing that is we're launching a product together.
I never knew I could be an inventor or launch a product or any of these things.
So just start telling me more sense.
Cause I think I was trying to, I don't know, for some reason I was not combining
the two, I was thinking like make my PVCs, but then throw in like original
content for our brand too, but I don't, I, for whatever reason, it's just, it's
not going to get 5 million views, you know?
Yeah.
So that's what I was like, well, can I find a PVC that then, cause I found one
that was, it's like a mother daughter dancing and it said, um, I
don't know, it says like, uh, ask God for a best friend.
They sent me a daughter.
So I thought about like taking that little, like a little piece of that and
then switching over to the video of us.
And I didn't know if that would.
Yeah.
Yeah, no, you might do a mix, but for now just leverage what you got
going, so it's not any extra work for you.
And if you do find pieces that really resonate, still got that viral element.
Cause that's the, that's going to get it in front of a lot of people.
And then you could transition to some footage of you.
That's just going to be
like Rainmakers was doing a lot of the carousels now too.
So I didn't know if I should try to make the woman, I do like the original
content, if I should try to make it like a carousel, um, I haven't done
anything, honestly, like, so ours, you know, the, the PVC is what
gets you in front of new people.
The carousels is what kind of converts existing people.
Right.
So, um, so like, well, we'll do the carousels to kind of do a call to action
post, but those aren't going viral typically and being seen by other people.
They're mostly showing it to our audience.
Um, I'll show you one product.
I found this one recently.
Um, she's, she's not in Rainmakers that I know of, hold on.
But I was like, I, I know, I think I know mutual friends of hers or something.
Cause like, I was like, I recognize a couple of people in these photos.
Um, but this, she does all original content.
I'm like, this is the type of person we need to teach PVC.
I actually reached out there cause I was like, oh my gosh, we could
blow up your account even more.
So, um, but she does all original content around her product and her
products, the type of thing, like a bread butter crock, when you see it,
you're kind of like, oh, that's kind of cool.
Like, so her product is like, it's called the lucky Lou and it goes on top of your
phone and it helps, you know, take cute photos of your kids and she's
had a couple reels pop off.
Um, I've just been kind of like following her, her journey.
Um, but she's had a couple of those original content reels like this on here.
1.8 million, see that.
And so it's just a video of her using the product and, but that's, it's hard
to do, but it's not impossible.
So I think, and I have seen viral reels with butter crock.
So I'm saying eventually try it, you experiment with it and it might take off,
but for now do what's working and kind of pivot it in.
And then, um, you know, um, over time you can start sneaking in some of these
original kind of, but if you want some ideas of how she's just doing kind of
like, you know, follow me as I surprise some people with it, you know, or.
Um, grandparents trying to use it or like, she has all these different angles
of how she's showing the product on every post, you know, um, POV, the
perfect tool to blah, blah, blah.
Right.
So that's a lot harder to create that type of content, but it's working.
It's starting to.
You know, and so if she had a PVC to this, it'd be amazing, you know, it'd be a cool row. Yeah
Yeah, I was just thinking when you were looking at my pages now the video of the Welch's commercial
I could probably have my daughter kind of remake that with the butterfly. Yeah
Totally. Yeah, you totally good
Okay, cool. I'll try that. Thanks. Awesome. Awesome. Awesome
Okay, let's see here go back out here
Um, we got Brandy and Amy and Olivia so Brandy you're up and then Amy you're after her
Let's see Brandy I think it's muted it
Yeah, yeah
Hi, how are you?
Doing good. Good. So mine is not a monetization question
So, I don't know if you if that's okay if you want to let other people go first
I can go at the end, but I just we can we can probably hit it real fast. That's totally fine
okay, so I am I
Rebranded and I started doing everything myself and thanks to a team of superheroes last week. They really helped me
Get reels out. So I've got three
The first one was a hundred and the second one did two thousand and the third one did like another hundred
But I haven't really I've only gotten one follower from that so the thing is so I'm doing
It's called menopause Muse and EW s I'm stuck on this menopause
Like my audience is menopausal women and I feel like I can really sell them a
Lot of different products, right? Like it covers a lot of bases. Totally
Yeah, and I was trying to find a niche and then the crazy cat lady political thing happened
And I thought I was going to capitalize on that because you had said before like go for it with the political stuff
But then I started thinking like I like I don't want to alienate people and pick a side or whatever. So
So I just dialed it back to like cat ladies and menopause and then I dialed it back to menopause
news and humor with a feline twist
Okay, so it's music me WS. Yeah, I was thinking like em, you see, you know, yeah
Like me WS, I thought it was really cute chat GPT helped me with it
Yeah, how do I'm trying to find it me and oh, right men. No, yeah men. No PAU se
Mews, okay. I found I found that cool from whiskers to wisdom and if I was news and humor with feeling testicle 1k followers
Okay, got it cool
So all the followers there except one came from before I had I just put literally I put up the photo
And I got six followers. Okay, then a friend my other account and one new follower. Yeah
Cool yeah, honestly like pretty typical results, right?
Like, you know, this is I mean pretty good mm within the first few posts usually they have around, you know
50 to 100, you know for a while, but really now it's just about consistency, you know, and
And just keep keeping the content going. So maybe it's once a day or
Every other day, but I think you will start seeing the followers come through. Did you like your question specifically?
Let me let me yell. Let me try to be specific about my question
So
right now the first few posts I post like I focused on like kind of funny relatable like how
The different videos relate to women in menopause, but I also wanted to deliver
educational content and
Like there were three different kinds of content I wanted to deliver
My health health and maybe even recipes meals like things that so I just now I'm stuck on like how do I?
Go from these funny cat videos to then non-cat
Educational videos and still stay within the theme
Yeah, yeah. Yeah, I
Think like humor is really powerful, you know
And so and you're gonna find a lot of these cat meme type videos and people might follow for that
But I would say one way you could start integrating it in again. Don't overthink it cuz like, you know
it
Having like I'm glad you finally got posts up, but maybe your tendency could be to overthink and like
So like I don't want to give you too much to do I want you to just like be consistent with this first season
I would honestly not change anything for a season. I would just maybe like, okay
Let's try to get a two-week streak on just like just doing this
But then how I probably start to integrate your your kind of voice into it is maybe just here
here in the caption, right?
So maybe it's kind of like funny,
brings them in with funny,
but then the caption is a little,
just is a little bit more depth to it, right?
There's a little more like, you know, like,
you know, it's like, ha ha, this is so relatable,
you know, but in reality, like,
I totally get it, like, blah, blah, blah.
And then you're offering some value in the caption
in some sort.
Again, you're not like trying to like
give a whole lecture here,
but you're just adding that little bit of depth
where they're kind of getting the humor,
but there's like also like, huh,
there's something more to this account.
So that way it doesn't catch them off guard
when you start to put out something that's more like,
hey, here's a guide on this, here's this,
like, they kind of know that's like part of your brand,
right?
And so, yeah, repetition is definitely helpful
when it comes to kind of like helping people figure out
who you are and what this account's about.
So if it's just this and just funny all the time,
and then you try to come up with something educational,
it won't work because people are like, what is this?
You know, if you kind of have that deeper side of you here
in the caption, you know,
like right here, you did it.
At Menopause, we're here to offer funny, furry,
and slightly irrelevant pause,
like from this crazy little thing called midlife, right?
So-
Irreverent, irreverent.
Oh, irreverent pause.
Okay, I get it, I get it.
So yeah, I think that's key.
Like you're just kind of like repeating what you're about,
you know?
And so I think that's awesome too,
because it kind of gets to be like, oh, this is cool.
I like this, you know?
Yeah.
Okay, that makes sense.
Thank you.
So I would keep, just keep going consistency.
And then just the only one thing you'll change
is just like part of that caption,
you're just going to add just a little bit of depth to it,
where you're going to start to do some of the education,
do some of the value adds, do some of the tips, tricks,
hacks, you know, that you can share.
Even just being relatable, right?
Just like, someone's finally saying this, you know?
No one, like, what is the truth that needs to be told
in that niche, right?
That they're going to be like, oh my gosh, yeah.
Like, I'm so glad you said that, you know?
So there was a reel I saw the other day,
and it was like a couple who,
it was like they were making a, it was like a skit, right?
But it was like, they're about to go out,
and the wife was like,
are you going to really wear those shoes, you know?
And like, there were so many people in the comments
who were like, this is me.
Like, this is exactly what I do.
Like, you know, you're about to go out,
and the husband's like wearing flip-flops.
Like, we're going to a nice dinner.
Like, you can't wear those, right?
But it was such a relatable thing.
Like, people are just looking for people to relate to.
So I think just sharing your story, sharing what you know,
in the comments and just being really real,
it's kind of cool, because it's a faceless account.
So you can be like totally out there, you know, with it.
And saying those things, being authentic,
people go, oh my gosh, that's me, you know?
And that's the thing that's going to get them
kind of like coming back to the account.
Awesome.
Okay, thank you.
And so the thing that-
Way to go get the post out though, it's awesome.
And I do like the branding, you know?
It's pink with the paws on there.
Yeah, you know, actually one of the coaches,
and I can't remember her name right this second,
Melinda.
Okay, yeah.
One of them helped me with that.
She totally came, like came through.
Mildred, hi, Mildred.
Mildred, Mildred, oh my God, what a superstar.
Just quickly, the thing that you said about the sharing
that menopause muse were all about, blah, blah, blah.
Should I include that same thing in every post?
For a while?
You don't need it in every post,
but you might put it in there like every once in a while
to kind of remind people, here's what we're about,
and it's kind of telling them there's more to this account
than just cat memes, you know?
Okay, yeah, because I started to put it in the third one
then I was like, no, let me just like, okay.
Instagram doesn't love when you just copy and paste
the same thing in every post.
So definitely, you know, switch it up a little bit,
but you could definitely put it in there,
especially at the early stages of the account.
You're really trying to just bring in the right people
and detract the wrong people.
That's only gonna help Instagram
kind of find the right people, you know?
So you just might have a few different ways you word it,
but then, yeah, you put it in, you know,
you put it in frequently at the beginning.
Yeah.
Okay.
Cool.
Thank you so much.
Awesome, okay.
Amy.
Hey, how's it going?
Hey, going all right.
So this is like my second one that I've been on for years
because I'm in the East Coast
and it's really hard to get on,
but I don't know if you touch base with Uke
with anything that goes on on his calls?
We do like an end of week thing,
but I don't watch like the replays of the calls,
but catch me up.
Well, just, okay.
So basically some of these people on here
have heard my thing.
I've had honestly the most trouble with my accounts and-
Yeah.
I remember you having like a duplicate,
you had two accounts and one is getting copy,
is it copyright striked?
So yeah, that happens as well.
But so I originally had like my main brand account.
Okay, yeah.
Was just pushing to Facebook and it was like.
hundreds of thousands of views and millions of views,
but it was only Facebook, not Instagram.
Okay, yeah.
It's starting to take a turn
and I'm getting more like views on Instagram
on that account,
but I'm also having the other account as well
that I basically figured out
that I was flagging my own account
by doing exact wording on the reel.
Like if you, the templates are different
because of course the names and everything,
but I had like everything written out the same
and then my captions were the same.
So I'd copy paste, put it onto accounts.
Yeah, yeah.
So anybody that does that,
don't do it because you'll get flagged.
And so I figured that out,
but I also like, I just wanted to catch you up on that,
but I'm wondering about my like actual Facebook account,
my business account,
because right now I have like nothing on it.
So like when everything's being pushed to Facebook
on that one account, like a lot of views are,
like what are some things I should do on that account?
Like, because it's just like not the same as an Instagram
where you're sharing PVC.
Yeah, yeah, yeah.
It's, you know.
One thing you could do,
remind me what is the account called?
I'm just going to look it up
because it'll give me some ideas.
I do have one, but I want to give you specifics.
So Bloom and Haven Co.
Bloom and Haven.
Bloom and Haven Co, Co, Co, Co, Co.
There it is, okay.
Oh no, that's not it.
Zero followers, hold on.
Bloom, B-L-O-O-M.
B-L-O-O-M-A-N-E-C-O.
Actually, are you looking at the Facebook one?
No, I was looking at Instagram.
Oh, here it is, chaos.
Yeah, chaos coordinator.
Okay, and then on Facebook,
is it kind of the same name, Bloom and Haven?
Yeah, I think it may be the same.
And?
It may be different with the and.
The and is like the.
Oh, yeah, yeah, yeah.
Let's see.
But yeah, that has like nothing
because I have not worked on that.
So I'm wondering, like,
I'm obviously trying to grow, you know,
my account so that I get followers,
but I also want to like put something
on this Facebook account too, because I.
Can you see this here?
Yeah.
Okay, so this is the Instagram
and then this is the Facebook.
Yes, so I.
Okay, cool.
Well, okay, so here's what you could do.
Chaos coordinator, humor for moms of many.
So one thing that,
and this is a little more advanced,
but I know you're a little more advanced.
Okay.
So the reach is really cool because what's happening,
and this is kind of the whole intention of this strategy
is what we're doing is we're getting Facebook
and Instagram to basically get us
in front of our ideal person for free, right?
And so if you're getting like hundreds of thousands
or millions of views on Facebook, that's awesome.
And it's obviously probably parents, right?
Cause a lot of these like parent stuff.
So, you know, those people that engage with that thing,
liked it, watched it, viewed it.
They are your idea.
They're higher potential to be your ideal customer, right?
And so again, I don't recommend this for everybody,
but I know you're inner circle
and you kind of know how these things go.
You can, since that's connected to this business page,
you can actually retarget those people via ads.
And so when you run ads on Facebook,
what's really expensive is actually all the data
that you're buying.
So like, if you go on Facebook and you are like,
hey, run an ad to parents of kids who are this age,
who are in this income bracket, who live in California,
that's why the ad costs so much
is because you have all those things narrowing it down.
But if you just say, hey, run an ad to anyone
who engaged with my page in the last 30 days,
it's super cheap because you basically,
like you're not competing with anybody else really.
Like you're kind of like just retargeting.
Retargeting is like the cheapest style ad.
So this is like a strategy that we've used
in certain businesses where we basically just try
to get reach with something.
We try to like get in front of a lot of people
and then we just retarget the reach with an ad.
And so if you are trying to monetize the audience,
that could potentially be a way to do it
is like send traffic to something you have,
like your funnel, but don't send it to cold, cold people.
Cold means like people that have never seen you before.
You're going to just retarget.
There's actually a setting that says like, um, like, uh, when
you're, when you're setting up this style ad, it's like only
send to people that have engaged, liked, commented, um, any of my posts.
Um, you can even do specific ones.
If you have a specific post, you can be like only people that watch this video.
Um, you can even do percentages of the video.
So if it's like a longer video, you can say, and only people that
watched 75% of this video or more.
Right.
And so you can get really specific about it.
Um, and I'm like trying to think if I have a video that's just going to do this,
um, I may have a really old one.
Um, cause I, uh, on YouTube.
So I'll look it up after this and see if I have one.
Um, but they're fairly simple to set up.
Um, so if you wanted to try that, I would do don't, don't spend a lot of
money on it, but I would put like a really low budget in there of just
you know, $5 a day and try to retarget that audience and send them to your
funnel, like a freebie or, or the product funnel or whatever you have
kind of to collect information.
And that might be a way you're turning kind of the influence into leads, you know?
Yeah, I definitely, we're working on the Facebook ads stuff right now,
like going over the course and everything.
And so we're kind of learning all that, which is good.
And I do have a freebie, so that's good.
And then the rain, we have, I have that all set up with the freebie and
everything, more so the, I guess I want to share more like, I don't know, content
of my products on like my Facebook feed, like in use, but I was kind of trying
to like do a hundred things at once.
So I'm like, and posting to two accounts is a, it's a challenge.
Yeah, totally.
But I mean, this one, this one you said is, um, this is the one that's
reaching a lot of people on Facebook.
The other one was reaching more people on Instagram.
Right.
And it wasn't like a lot on Instagram.
Actually, I'm now in the last seven days, I've had more reach
on Instagram on this account.
Yeah.
And I do on my old, my newest account, which is weird, but I did get
on my old account or my, the latest.
You are getting, you're getting great reach here.
Honestly, I would probably just focus on this.
And I mean, you, that product, this is, is this your main product
or do you have other ones kind of in the organization in the making?
It's like a book that you fill in.
So I'm getting the sample sent to me now, but it's not ready yet.
Yeah.
Well, same tip kind of goes like as this grows, cause it definitely is, you know,
that you're, you're building an audience that you can retarget.
And so whenever you're ready to run ads, you can retarget this wheel.
Of course you can do organic stuff here too.
Um, like I was telling earlier, you could start incorporating in the caption,
like, Hey, we have a new product coming out.
Like if you want to be involved, you could also like, again, more advanced,
but, um, you could put an ad on the back end of the PVC.
So once you have people's attention, they've watched a video after the
video is over, you can say whatever you want.
So I have seen, there was a guy who did this, like in every video,
he was more in our space, like the, the coaching world, Cole Gordon.
And he would use, um, I don't think he's doing it anymore, but he would
use some sort of, some sort of PVC.
Right.
And then at the end, it would literally be a video of him kind
of doing his call to action.
Hey, if you want to blah, blah, blah, comment this word down below.
And he would just put it on the back of every piece of content they had.
So I'd use a PVC.
And then after you watch it, it'd just be a little quick ad from him.
And I don't, I think he probably stopped it because it probably wasn't working
to have that repetition, like over and over, but every once in a while, if
you had a quick video of you being like, Hey, it's Amy, like if you're
comfortable being on video, you know, just like, Hey, it's Amy.
Thanks for calling this account.
We're about blank, blank, blank.
Um, Hey, just real quick.
I have this product.
We just launched.
If you want to add more organization to your life, drop the word calendar
below and I'll send you a link.
Um, and then you have a, you know, rain flow or many chats set up that
just like whenever that calendar word comes in, send them a link.
And then you just know, you can just put it in on some of these, you know,
TVCs and if people don't like it, they'll just stop watching at that point.
Right.
But they've kind of gotten the value, which is the funny video.
That's why they popped up in their feet.
What I was going to say too, is like, they may even think it
switched to another reel and like,
you could have a little simulation.
Like it's scrolled.
Like, Oh, I'm watching this.
Yeah, it's so true.
I mean, when you're in that kind of like, I've been there, you know,
and then just the doom scroll, you don't know what's happening.
You know, sometimes you need someone to break you out of the funk.
Um, I saw one the other day it popped up.
I was literally like supposed to be studying for something.
I'm trying to take this test and get certified in something.
And I was like, it was like 12 at night, like I stayed up to study and I kind of got on my phone
and I was scrolling and then a real popped up that was just basically like, you should get off
of Instagram. Like, it was like, that was the angle of the real. Have you guys ever seen one
of these? It was like, if you're stuck, this is your chance, like get off. And I was like,
oh my gosh, thank God. And I like kind of snapped out of it and turned off the phone and went to
bed. Um, but like, you could even do something like that where you're like, just like, Hey,
I know like you're, you're enjoying Instagram. That video was hilarious, you know? Um, but
you know, like, and just kind of lead into your own thing. Um, it could be a fun way to just kind
of build the PR build the brand a little bit alongside of the content. Yeah, definitely.
All right. Cool. Thank you. Yeah. And, um, I'll look for that. I'm going to write it down to look
for my old Facebook retargeting video. Facebook will definitely look different at this point
because I, as they always change their UI, but the concepts will be there and I'll see if I can
find that if it's not already in the, um, I'll send it, I'll get it to you. And then, um, I know
in the Facebook course, we have an inner circle. They, there is a video on retargeting. Um, but
if you guys need a deeper dive on that, I'm happy to do one. So, um, just tell Megan, I told you
that. Yep. Sounds good. She can hold me to it. Okay, cool. Um, Susan, what's up, Susan? Hey,
hi, how are you? Um, yeah, just, just checking in, um, on my account. I've tried,
you know, you get a lot of advice and you're trying a lot of things. Um, I, I was told to kind
of try more commercial dance that would, you know, like dancing with the stars, America's got talent
that does not seem to do well with my audience. They like the artistic stuff. Okay. So, um,
it's interesting and I'm kind of wondering kind of where to go now. I want the fans of dancing
with the stars, right? Cause that's going to be a lot of moms. And so I want those fans. And, um,
so I don't know what I should do, what I should be posting on the content. If you want to check
it out. Yeah. I'm taking a look here. Positively dance. Yeah. Let's see here.
Followed by uke. Nice. Yeah. That's awesome. Okay. So let's see. I always will look for like,
okay, what is doing well. Right. And, um, what's reaching the more, more people and what are the
themes, right. And so college dance, they love, okay. Uh, and they kind of love these. Yeah.
Yeah. Yeah. That's a college dance one. Um, and the big groups of people and, um, a couple of the
funny ones and a couple of the funny ones they didn't like he's kind of, um, I don't know.
I think that's very foxy. People love jazz hands. So there you go. Um, yeah. I mean,
they're definitely getting good. It's like really weird. Like that. They're kind of bouncing. It
seems like some are getting a lot of reach somewhere. Actually, no, it's pretty consistent
over a thousand, I would say for the most part. Right. But I think, um, this one, that third one
was dancing with the stars that, and they didn't, that they hated that. And then if you look at the
light, someone told me, you say hated, what do you mean? Okay. I don't mean no one commented,
but I was looking at the percentage of likes. So let's say if there's 700 views, then you should
get 70. Like someone told me like 10%. And if they're only got like four likes and it's like,
oh, then I'm thinking I shouldn't say, Hey, disliked percentage. Okay. Yeah. Percentage.
And so I thought, shoot. So I look at the percentage. So like basically that, you know,
if this college dance one got 2,100 and then they got 210 likes, then, then I don't know.
I like that. I've never heard that rule, but it makes sense. It probably doesn't scale. It doesn't
scale as much. Um, but, uh, but in the early stages, that's a good metric to look at. So,
yeah, I would say, honestly, you're, I think you're over overthinking it. I think you're
doing great. And just consistency will compound on this. It's already starting to, you can see
like when you scroll back, you know, you're starting with hundreds of views, two digits,
three digits. Now you're in the four digit range. Right. So keep going with it. And then like,
you know, yeah, of course, like you can curate stuff. You're like, okay, I know, I know groups
work. I know, you know, young dancers, college works. Um, and I love funny, I think, you know,
sometimes funny works, right? Sometimes like this one, this might've just been posted, but
I just posted it about an hour ago and she does her hyperflex legs. So it looks funny. Yeah. I mean,
some people might think it's gross, but, um, I think, I think you're, I think you're,
you're totally fine. So I would, I would just keep going with it. Um, you know, sometimes,
sometimes the TV stuff, honestly, we'll get flagged more often for copyright.
So, you know, it's, it's one of those things that it just depends on the show, but, um,
okay.
I did get tagged them of course.
Yeah, totally.
But, oh, and the last thing I was going to say is, um, do you see how I did the, I just
changed my, I decided not to do the full screen and I did exactly your template and that's
when things went down a bit.
And I don't know if it's cause Instagram went, Ooh, you changed your format or do you think
I should just stick with your format?
I'm fine doing, yeah.
Stick with it for a little bit.
It's good to like try changes for a season, like, you know, one to two weeks because yeah,
when you do change a style, sometimes they're like, Oh, this is kind of different.
And then they're trying to serve it to different people.
I don't know exactly how the algorithm works, but we have seen that where someone goes from
light to dark or they, you know, this is more zoomed in, that's more zoomed out.
Um, but give it, give it, you know, another week of this style.
If it's still in the three digits, then maybe you come back to this one, but it does look
cleaner.
Like it looks cleaner.
Cause it's not cut off like that.
Um, yeah, it looks a little bit cleaner.
You mean which the one, the ones I'm doing right now look, yeah, the new style, you can
kind of read everything.
This one, you said it's kind of cut off at the top.
It looks a little less professional, um, but yeah.
Oh, and finally, this might be for everyone.
Just a quick one.
Um, my daughter started doing Tik TOK.
So the exact same thing on Tik TOK, and then I'm doing Instagram.
Um, is there anything I need to know about that?
Or does she just, Tik TOK is like the algorithms a little more advanced.
And so they will, the Tik TOK will kind of know if it's, if it's content that's been
posted somewhere on Tik TOK.
And so I found if, if she's posting on Tik TOK and it's getting like no views, it's getting
like one, two, three, you know, it's getting flagged for basically duplicate content.
And so I found the people that are doing a little bit more, um, automated stuff on
Tik TOK, they're, they're having to modify it a lot.
Like I've seen like, and honestly, it's kind of like, sometimes just ugly.
Like they'll put like all things dance.
They'll put it like really big across the whole screen, kind of like just transparently
just to kind of like trick the algorithm into thinking it's new content.
So Instagram is less like advanced.
So that's why we're able to do this.
Um, but Tik TOK I found at least like for our health account, I tried doing it and just
didn't work.
Um, but that being said, you might be able to, um, she might be able to tweak the content
enough for it to feel original.
So it might be like changing the audio or like adding a voiceover or, um, man, there
was, there was a site I was looking at recently, like, uh, what is it called?
Faceless.
Shorts.
Let's see.
Fit shorts.
I've clicked on this one somehow.
Yeah, this is it.
So I don't think I've seen, I mean, if you've been on tech talk, you've definitely seen
videos like this.
Okay.
So they're like, can you guys hear that or no?
Okay.
You can't hear the sound.
Hold on.
Yeah.
Basically, basically what it is that they're, they're totally automated kind of faceless
style AI videos.
Um, so this site, um, uh, shorts, faceless.com, I haven't used it.
Um, but there's a lot of sites like this out there that'll basically just kind of create
a video like this.
Did you know the Stegosaurus had a tiny brain for its size?
This dinosaur was massive, weighing up to five.
So basically it's, it's making AI imagery.
It's doing AI voiceover and then AI captions.
And so, um, and so that's like, it's, it's original content, but what you could do is
you could take like, again, this is more work, but you could take something like this, you
know, and you could kind of be like, tell the story behind it.
If you can find it again, this is more work, but this is what we found on tech talk.
It's more work.
That's why we haven't been teaching it as much because it's just, it's a lot harder.
But if you could find a story like, you know, there once was a dancer who, uh, you know,
I mean, you could have AI make up a story or something and then have the dance clips
in the background, you know?
So, um, there could be something like that where you're like, it's dance content, but
it's original, but it's leveraging some of the proven viral stuff.
I don't know.
It's, it's tricky.
Tricks out tech talks a trickier nut to crack.
Um, but yeah, I mean, however, just kind of just give her that tip of like, you, if you're
finding you're getting zero, basically under five years, you're pretty much like kind of
like shadow band is what we call it on tech talk.
And you need to make the content different enough that it's going to still that they
won't see it as duplicate content.
So sometimes it's like change the audio.
Sometimes it's changed the look of it enough.
Like you might have to add some filters on top of it.
Um, it might be, you know, I don't know.
Just, just give her that prompt of like, you got to change it somehow.
She might come up with a creative way to do it,
like to kind of bypass their filters.
And if she can crack that code,
TikTok is pretty amazing once you do.
Got it. Okay.
Got it.
So they basically don't like you to do PVC.
They like you to do all over.
Okay.
Yeah.
The one platform she could do is YouTube Shorts.
So YouTube Shorts is very similar to Instagram.
We've been actually considering doing that with our content.
So if you have the extra manpower,
so to say with her doing something,
she could take your content
and re-upload it to YouTube Shorts.
It's harder to get people from YouTube to somewhere,
like it's harder to monetize,
but you definitely can build influence
pretty quick on YouTube.
And who knows, that could turn into something.
It could turn into sponsorships or something like that.
So you can have her do that.
She's reposting stuff.
Try YouTube, just straight repost,
and then TikTok, try to tweak it and repost it.
Well, yeah, that would be good.
And then I can do this one, so.
Yep.
Perfect.
Spread out.
Awesome.
Thank you so much.
That's really helpful.
And thank you for that boost post comment.
Oh, yes.
Yeah, definitely.
I'll give you one more thing in the app.
I dropped a comment on just to check out for you guys.
As you guys build these pages,
you will have people reach out to you
wanting to sponsor your pay or like do a shout out
or asking you to buy shout outs.
So if anyone's asking you to buy shout outs,
I'd probably not recommend, I'd recommend not doing that.
Don't be paying people to grow the account.
It's just typically if they're reaching out to you,
it's not a great quality.
But someone did ask in here,
right here,
Rosene got a DM for potential collaboration.
And so I wrote out a post here on kind of like,
here's the hierarchy of like,
if someone wants to pay you to do a shout out,
typically there's like three styles.
There's like, hey, I'll do a 24 hour feed shout out.
So I'll do a post in the feed for you for 24 hours.
And I'll delete it.
I'll do a permanent one, which means I'll post it.
I'll never delete it.
And then I'll do like a story mention.
And they kind of go from like,
I actually, this is the order.
So story mentioned would be the cheapest.
24 hour shout out would be like middle.
Permanent shout out would be higher.
And then permanent shout out and story mention
would be the highest.
And so typically, you know, like she has a,
what is it?
24,000 followers.
So I kind of gave her the tip of $50 to $100
for that shout out.
There's no like science to it.
You can honestly try to charge whatever you want
and people will kind of negotiate with you.
But if that ever does happen to you guys,
this is a good little format for you to kind of
take a look at.
And we do, we pay for a lot of these types of shout outs
on Instagram to just like drive traffic to things.
And our average, we pay is about $75.
But imagine if you're doing one of those, you know,
if you grow your page to, you know, a really high following,
I mean, you does like on his page,
he does like three or four of those a day.
Or I think it's two to three a day.
And he's charging a lot more
cause he's got 2 million followers.
So it can really add up.
It's one of those monetization strategies
you can add in there.
And I just want to give you guys insight on that.
If you guys ever do have people reaching out to you
wanting to do that type of thing, you know,
probably land in that $100 under range
until you're probably over 50,000 followers.
Then you can kind of work your way up from there
based on how many followers the page has.
Yeah.
Okay, awesome.
Well, good call you guys today.
Income call.
Keep posting in that app.
I'll keep an eye on that.
Keep us in the loop, Amy,
with any progress on the pages
and anyone else who went today.
Just keep us in the loop with what's going on.
And yeah, we'll see you guys next week, okay?
All right.
Talk to you soon.