you
all right hello hello hello happy tuesday
hello team how are we doing good to see everyone
hello sarah emmy krista hello marla jenny all right tiffan is going to be a little bit late
today but she's going to join us today as well um as promised i have put together a the document
for the captions for you guys so that's how we are gonna start today and then of course we'll go
over the usual questions um q and a but before we start i have um one quick announcement and
before doing the announcement i would love to hear some wins any ways that you have experienced
in the last seven days drop in the chat i'd love to hear your wins let's go
jenny coach
103 followers let's go i like that
two posts over a million wow this is great nice great week krista i love that hit 200 followers
congrats jenny this is great 1731 followers wow so good so so good great job team i love that
i'm over 180 followers i love this nice oh hello sarah
nice channel ever six real so far nice thank you for sharing team i love that
that's awesome cool let's get started quick announcement which is we are about 30 days
away from the eye to eye now i will send you a form because i would love to know
from you what are the things that we can do better to support you during these last 30 days
we have there are a lot of questions you can go over like it's actually super short you're
gonna spend probably like five minutes going over it but really um let me know how i can support
you best how steven can support you best in this last 30 day i want to give like everything that i
can to support you guys in any way possible to ensure that you succeed and yes so we'll send
the form actually i'll send it now um so i don't forget and then i'll send it as well in the end of
this call if you can just grab the link and save somewhere and at the end of this call i'm gonna
send it again as a reminder but um yes be meaningful add there and we're gonna analyze and
of course support you in the best way we can okay so with that said can we dive into the captions
yes all right cool beans let's dive into it it's gonna be quicker than the hooks but you're gonna
see that how they are also connected okay so in a second
can you all see my screen let me know in the chat
uh yes okay i see perfect
can i make a little bit bigger here um 125 cool so captions eye-to-eye community we have
mainly the key components that we're going to go over are two components which is like the formula
for great captions it's pretty much like what is the process behind creating great captions
and the second one is like what is the process behind creating great captions
Second one is like using ChatGPT in your advantage
to create good captions.
You'll see that I use ChatGPT a lot.
And most people would not admit that they use ChatGPT,
but I do use a lot because it saves me so much time
and it helps me create like pretty good captions.
So let me see, it's different here.
Not yet.
Okay, cool.
Let's dive into it.
We'll do same as the last time.
We'll go over one section and then I open for questions.
We go over it and then go to the next one.
So that way we don't have to like digest everything
and then talk about everything again.
Okay, so the hook we have,
we did go over hook in the last time.
However, this one is solely the main purpose
for this hook is for the captions, okay?
The same principle as the other one,
but this two just directly for the caption.
So the purpose is hook is the first part of your caption.
We usually always start with a hook.
The main reason we use this
is to draw attention immediately, okay?
Always remember when you're creating a hook,
how can I draw the most attention as possible
with this hook?
Note, Instagram show only the first couple of lines
before revealing the entire text.
That's why when you remember me saying like,
oh, use the CTA always says like follow us
and then you're at there is because of this, okay?
So your hook needs to spark curiosity
and encourage the audience to click more
in order for them to go through your entire caption.
If they don't feel like we didn't spark too much curiosity,
they're not gonna be willing to click the read more
to read your caption.
So I added here for example, some quotes.
And before you ask, you're gonna have access
to this document I'm gonna send to all of you.
Example says, I'm not sure who needs to hear this,
but this is probably usually for a quotes page,
spiritual page, usually people,
this builds a lot of curiosity.
You can see like a hook that builds curiosity
and makes people wanna read.
I'm not sure who needs to hear this,
but when the audience,
you're someone that is not even your follower,
they read this for the first time.
It's like, I wanna read this.
It's like, what do I need to hear?
This might be for me, right?
So curiosity here.
Her reaction was so adorable, rich reaction.
And then you dive into the caption
the same with the same one here.
You might be losing money if you're doing this.
Everyone would think like, oh, I need to read this
or I need to watch this because this hook got me engaged.
Let me just make Tiffany Koh super quick.
Hello, Tiffany, and welcome back.
All right, done.
So here are some examples.
Tips for a strong hook.
These tips are really, really important.
So use question, shocking or controversial statements
or bold claims.
Usually those hooks, they tend to do really, really well
when you use those.
Create curiosity without giving away the entire message.
This is why all of those three examples here,
you can see that it's like,
I'm not sure who needs to hear this,
but so you are building curiosity,
but you're not giving the entire message,
like the entire frame that you want to convey.
Keep it short and impactful.
Ensure it stands out visually, okay?
And fourth, read the comments.
This is a trick that I use and usually works so well for me.
So when I'm creating a video,
like for instance, let me go to the Rainmaker here.
We're gonna find something here
and you're gonna understand this.
So let's say this content, it got 82 million views.
Now, when I go to the likes,
let's say I'm gonna repost this content.
When I go to the likes,
I'm gonna find the comment that got most likes.
For instance here, when your parents screams at you
like that and you immediately know that you're,
yeah, you're joking and you started laughing
and da, da, da, da.
So this, I literally copy this
and I'm gonna add that to my caption.
I'm gonna tweak things here and there, of course,
to ensure that it's a little bit different
than what that person wrote,
but I read the comments to find the most liked ones.
Usually they can serve as a great hook
because they're already proven.
Remember when we are analyzing content
and we find like the content that got most views,
most likes and everything,
this is the same for this comment.
And we can call this comment a PVC comment, okay?
Actually, proven viral comment.
Yeah, PVC as well, not proven viral content,
but proven viral.
comment and the reason why this works is because it's already proven by other
human interaction so if you use that on your caption as a hook I can guarantee
you that it's probably gonna perform much better than any of the hook that
you that you normally use okay that's a quick thing that most people don't see
this but I use that quite quite a lot on my on my captions so this is hook before
we dive into story I will open for questions and if you have any questions
feel free to unmute yourself and let's talk about it you I have a question when
you say that to use that as a hook you gonna use it with the same photo or just
gonna use it on another one with the same photo you said like you say read
the comments I'm fine the most like once so you're gonna use it as a hook a
hook from the same from this again so yes so let's say a hook this hook that
we are talking about if is for the caption okay so you want to copy you
just copy these texts let's say that I'm creating a caption from scratch and this
is the video that I'm gonna post I'm gonna make another title here different
and then I'm gonna use this as the first the first hook for that game okay okay
for the same one okay perfect it makes sense you can you can also use because
not this because it's too long but when the comment is short and like it has a
lot of likes like for instance this
you can also use that as a title like as a hook for the actual content because
this means like people relate to this they like this this is proven if that
makes sense that's a great question Marlo I have a question you yes what if
you took like a most like comment on a video that went viral and reposted that
video with that is the hook yeah that's exactly what I said you can do that
absolutely okay you're not going and like revising the one that you've
already posted you're posting it again
wait um wait wait wait maybe I didn't understand right can you say it again so
let's say you have a viral video and there's a comment on there that has also
been proven would you revise the hook on the viral video or repost the viral
video with the new hook I see so if it went viral I wouldn't change anything
okay maybe I would get that comment that performed best and I would add that
comment in the caption as the hook for the caption yeah yeah
I also wanted to ask yes yes um so we're still would also add the emojis to these
hooks correct
say it again I was asking about we would also still use the emojis the Apple
emojis to this the hooks correct yes yes
100%
you
Alexis I believe if you have a question in regards to hook if not we can go over
your question later as well
it's not about this okay so this is pretty much the first part or for the
caption is the hook second one is the story this we're gonna dive in a little
bit deep into this and this is usually what people tend to
get confused a little bit in this let me move this back overall I like to simplify
things and you'll see that usually the framework that I use so basically the
purpose for the story is the story is where you dive deeper in your message
into your message it doesn't have to be literal story should but should be the
main part of the caption some people call it meat like the meat of your text
sometimes the simpler the better this is where you build connection with your
audience share valuable insights and make your content relatable or
educational or in or promote
or Chanel, it really depends on your angle, right?
Now, the three steps framework,
this is really what I use, nothing more than this,
when I'm creating the captions is the beginning,
the middle, but the middle,
like you should have a turning point,
which is like what happened that from the beginning
to the end, the middle is the most important part, right?
So like, hey, I used to be hypothetically,
like for instance, why we connect so much with,
when we're talking about like, for instance,
movies and superheroes is who they were
and who they became,
with the power that changed their lives, right?
So it's the same when you're creating captions
on a very simplified version,
like for instance, here's one example,
in the beginning, it's a few months ago,
I was joining in deadlines
and feeling completely unorganized,
this is the past, who I was in the past,
turning point, then I discovered the power of time blocking,
this could be, for instance, this Pomodoro technique,
could be anything else, right?
It's just an example,
I decided to try organizing my day
into small focused time blocks
and it made all the difference,
you can see that this is the turning point,
what happened that I went from point A to point B
and the end, now I get more done with less stress,
if you're feeling overwhelmed, try this technique,
it might change your day too
and then here, I added, I don't know why it's not here,
but basically I added, if you want,
let's say this could be already using the,
if you want to get my, let's say planner,
DM me, let's say change
and I will send it to you for free, right?
So then we add a CTA there,
but basically you get the point,
which is where you start,
what happened that you changed
and then the end, the end, sorry,
which is the outcome, give me a second,
thank you, Catherine, I'll see you on the next call.
Kate, this is for the caption,
so everything that we are going here,
when I say hook for transparency,
I'm not talking about this part of the video,
nothing related to the video,
we are talking about the caption here, okay?
Only this section of your video, of your content.
So I'll give another example
of the three steps framework that I use,
for instance, I can talk about,
let's say if I'm super personal
and I'm talking about my life,
I can say, for instance, hey, like I come from Brazil,
this is like how my life used to be,
this is how I grew up and everything,
what happened that transformed my life,
I discovered, like for instance,
we can say like I became a marketing expert,
I built my brand from zero followers to 1.9 million,
blah, blah, blah, and the outcome,
and after working with several clients,
I'm able to do X, Y, and Z,
if you wanna learn from me, DM me the word,
this is an outcome, on a different way,
we can also say like, hey, I was,
I found very difficult to grow a following,
I tried many type of videos,
it didn't work for me until I found this,
let's say 30 days downpour strategy,
now I'm able to grow 10 followers per week,
yada, yada, yada,
so this is basically a very simple framework
that we can use on our captions,
to beginning, middle, end,
do we have any questions so far on this?
I'm not able to read all the messages,
but if you do have, feel free to unmute yourself,
we'll go over to the tips for crafting a great story,
so focus on being authentic and relatable,
you will see me repeating this word so much,
relatable, relatable,
this is kind of like a currency,
on like on Instagram, on any platform,
the more relatable content you create, remember,
the more people will share,
and right now,
there were times that the algorithm was to push,
just if people like the content,
which is not the case anymore,
we want to create content,
for people to share,
and share with their friends,
so the content needs to be relatable,
in a way, shape or form,
so focus on being authentic and relatable.
Let me bring this up.
A good place to start is by asking yourself, how can I provide context and
bring a new perspective about this content in a simple way, this is exactly
like my mind, my thinking process when I'm creating content, like when I'm
finding content, I'm already thinking like, I'm going to use actually the
caption for these and make as relatable as possible to get people to share.
And then that is when you're going to see like your video hitting a hundred K views,
200 K views, 20 K views, a million views is the more relatable they are,
the more they can go viral.
Include personal experience insights or emotions.
Um, usually when I, and highlight the emotion, emotion, emotions here is
because emotional content, they tend to work so well, and if you can convey
this in your message already, so I show, I shared with you a lot of examples
of emotional content, but usually.
They, they have the highest conversion rate.
And the reason for this is because subconsciously when people are reading
your con your content, they're going through your caption, they start reading
the caption and the caption is emotional.
You are able to convey how powerful, how awesome that story is.
They'll most likely follow you.
Remember subconsciously, they will feel like, Oh, I got some value from this.
How can I contribute?
Like, how can I give something back?
And that giving back is literally just following.
And when we are creating captions, sometimes we don't think about this,
but the same way that when you are scrolling in the beginning, there's
not a muscle that you start thinking on a daily basis, Oh, this content works
for me, but the more you exercise, the more this is going to become a second
nature, and you're going to be able to convey those emotions, uh, but
leverage emotions so that these can also convert into followers.
And ensure your message aligns with your audience interest or problems.
Okay.
This is very, very important because if you, you might have a great caption,
but if the content is not aligned with your niche, with what you actually
post, you might go viral, but in the wrong audience and what this is going
to result in getting a lot of views, but not much conversions.
Okay.
Um, we are going to analyze some captions guys, but do we have any, do
you have any questions so far on the story?
Feel free to unmute yourself if you do.
You I'm assuming when you were talking about the body, you know, the story.
Keep it short because when I read, if it's, if it's many paragraphs, I
just check out to be honest.
So it's short.
Okay.
Yes.
And I will say there, there will be times that you're going to feel
like creating a very long caption.
I will say, I will never say, don't do that.
I say do it because, um, I think is.
You as a creator, you will feel like, Oh, I want to give more value.
I want to provide more value.
Some people, they will not read through everything, but at some point, some
people might be willing to read everything.
And then there's something that I call the gap, which is you
want to create long, long captions.
If you like to create long captions is great, but give some buffer, create
some captions that are shorter and smaller so that people can like, they
can read in from your audience that they don't like reading long texts.
They will relate more with those shorter ones.
Me personally, Marla, I prefer shorter captions as well, because for me,
at least they tend to convert more.
Um, yes.
Okay.
Um, thank you, Amy, for letting me on the form.
I will let the team know, and you guys should be able to access the, the form.
Um, yes.
Sorry, I guess, I guess speaker, um, the story though.
Can't you also do it in your video reel, the story, like as part of the, rather
than making as a long caption, make it as part of your reel, does that make sense?
So let's say, um, you mean like a text overlay over like a B roll kind of video?
Yeah.
Oh, I got it.
Yes, sure.
There is this template and, um, it can work quite well as well.
Yes.
Cause people kind of like are watching the video and then reading the story
throughout, if you, if you will, rather than reading that, that print at the
bottom where it's on the black and it makes it a little bit hard to read.
Yes.
That definitely works.
Cool.
All right, let's move to the third part,
which is for those that are coming now,
we are basically going through the formula
for great captions, which is split it in three steps,
which is the hook, the story, we went over the hook.
You will all gonna get access to this.
And we just went over the story
and now we're gonna go over the call to action, okay?
So we have call to action,
the purpose, you see me going so hard on this
because it's one of the most important ones for me
is the call to action.
So the CTA is what makes your audience take an action.
Always remember, since the 30 days down part
we've been talking about this,
people only take an action if you ask them to.
If you don't say like, follow me,
most likely they will not follow.
If you don't say like, hey, double tap, comment, type,
they're not gonna do it.
So you wanna make sure that you always tell them,
guide them through the action that you want them to take.
So a strong CTA creates engagement
and directs your followers on what to do next.
And most importantly, increases your chances
of converting visitors into followers
and potential customers.
That's the goal, what we want to achieve with the CTA.
So a few examples here, all of those that I added here,
they are all proven by the way.
So tag, or this is like what you wanna mention
in the caption, at the end of your caption,
tag or send this to a friend who needs to hear this.
This is more for motivational content, spiritual content.
These tend to work really, really well.
And drop a heart if you agree,
it usually do really, really well.
It's proven, I've been using this CTA,
oh man, I don't know, for the past five years, I think.
And there's two pages using these,
like still working so well.
DM me the word blueprint and I'll send it to you.
This is more like if you're providing a freebie
or if you're providing some value
that you want them to send you a DM
so that you can send them either a PDF or a link,
depending on what that is.
This is one that I like a lot,
which is literally just asking,
what are your thoughts on this?
And usually I use this when I create something
that is more controversial or that is more relatable as well.
So I always add as a CTA, what are your thoughts on this?
And let people talk, let them talk in the comments.
And then some people say like, oh, I think it's great.
Some people, let's say, if I make a post
about Android or Apple, and I say like,
what are your thoughts?
People are gonna go like, they're gonna go crazy.
Oh, I prefer Apple because of this.
No, Android is best.
And then like, basically what is happening
is like you're creating engagement
and people are actually like talking about this
and getting, so the algorithm is gonna,
how can I say, it's gonna push your content more
because it's like, they see it as more relevant
to the platform.
Next one is follow us at Ensembl for more awesome videos.
This one is the most common one
that we have been going over all the time.
So don't forget this one.
And tips for an effective call to action
is give your audience a clear direction.
Use strong words like share, comment, follow.
Be super direct and specific.
Keep it relevant to post content and your goals,
driving engagement, followers, DMs, clicks, et cetera.
And then don't overuse it.
The reason this is here is because in the beginning,
and trust me, I'm telling from experience,
when you see that a CTA is working,
you're gonna be addicted.
You're gonna be like, I need to use this every single time.
I wanna use this all the time.
But remember that repetitive actions tend to be seen
from Instagram as a platform as a spam.
And then, so always ensure that you are tweaking the CTA.
I recommend having a handful of CTAs
that you can recycle them.
I usually have about, I think, five to six.
And then I will, for instance, this,
as I taught you in the last video,
sorry, not in the last video, in the last call,
we can have follow for more this.
I'll actually add it here so that you can remember.
For more, for more, I'll do like this.
For more, use something related to the video.
I hope this makes sense.
IE, IE, sports.
inspiring
So when you use this one, you want to make sure that they are they are connected to the video that you that you're posting
Let's say if it's skating follow us for more
skating videos or follow us for more travel travel videos something like this and
Once your video goes viral ensure to edit the caption to use as follow us on
On top of your caption this you all already know, but it's years documented
So in case you forget you can go back to this doc and find it
And just don't forget. Okay, this stuff works and
Yes, that's on the CTA any questions so far
No questions, oh
You can ask a quick question. I just wanted to
Susan I just wanted to make sure so every single time you do a call to action, but it's always different
It's not always follow, but it's like do this do this
Or something like yes. Okay. Yes. Yes. Yes. So every single time
Like your caption should should follow this pattern
Which is the hook the story and you have here the story like beginning the framework and then the the call to action
Sometimes your call to action
Deep that I can add is like you can start your
Your caption as well with the CTA
Depending on the CTA you can start like drop a heart if you agree and then you dive into the caption
Or or you can add this in the bottom as well drop a heart. So usually I
Will use CTAs in the bottom and I'll never say
Follow us for more. I'll just say like
You like you like this content?
Double tap for more or drop a heart if you agree or what are your thoughts on this?
Like you don't want to be saying follow us all the time
But once it goes viral then you change
The caption and add the follow us in the beginning on the top of everything
Thank you
Okay, you can I have a question regarding this every morning
I check the reels from the previous day to see if anything go viral. What happened if
Something go viral that I posted two three weeks ago. Do I go back to those and add the CTA then on top?
Yes, even that yes because he was just posted three or four weeks prior
Yes, yes, so, you know on YouTube if you go to YouTube you're gonna find a lot of videos that
Let's say if you search
Let's say investing YouTube is going to
Refer videos to you there were created like five years ago two years ago or three years ago
Instagram is not as effective as YouTube in this but Instagram is becoming really good at this that
the algorithm is reading your content and is getting like all the data and
What happened is sometimes your content is not gonna go viral right away not in 24 hours not in two days
But then after one or two weeks, it's gonna go viral
Which is why I always I always say like don't delete don't delete the content
Even if it didn't go so well because it can go viral later on
So then it went viral. This means Instagram will most likely continue pushing it
So then you can edit the caption and add the CTA there for sure
All right
Cool beans, let me see stoke
Combining hook story and CTA we have
Pretty much this oops what is happening? Yeah this quick framework, which is start with with the hook draw the attention
Tell your story to engage with your audience and add value and then with this clear CTA to drive
Interaction or take the next step. Okay
now
next part is
using chat GPT I
You'll see I yeah, I really like chat GPT and
GPT and ways to leverage to leverage the chat GPT is number one
It's a very powerful
Searching tool if you're not using chat GPT to search for you
Like trust me when you start using this, it's gonna be a game-changer
So chat GPT is also an advanced searching tool and can find news info much faster than you can trust me
I for instance when there are some news, let's say in any
My niche was the Olympics and I couldn't find a lot of information
Like as fast so I would need to go to one website and then go to another one and then go to another one
and collect all the information to create my caption.
Now, I just, I realized that if I ask ChatGPT,
ChatGPT is gonna go, it's gonna search
on the most relevant websites,
collect all the data and share it to you already,
like super dialed, super simple.
And it's pretty good, pretty, pretty good.
I'm gonna show examples of this.
Secondly is get captions ideas.
So explain, yeah, explain exactly what you want and how,
especially if you're running out of ideas.
So sometimes when I don't have much ideas,
I'll just say like, hey, chat,
I have a video about this and this and this and this.
Can you help me create a caption for this?
ChatGPT will come up with a caption
that I would never thought about it.
And that now gave me a lot of ideas.
I'll make some tweaks and then use that caption.
I'll show you examples of this as well.
And number three is becoming an expert on subjects
you know nothing about.
I'll show examples of this as well.
But for instance, in my niche, I have to share news.
And sometimes news are related to subjects
that I don't know anything about,
but it's still relevant to my niche.
Just one second.
So there was this car, I think it was a Rolls Royce.
They put a new car, electric car out there.
And I was like, I don't know anything about this car.
How can I post and share information to people about that?
Since I'm not an expert, I don't know anything.
And I'll show you.
I went to chatGPT and I got that information so quick.
And now I can share something relevant
to my followers as an expert.
Okay, so this example is, it was in the Olympics.
Let me make it a little bit bigger so that you can read.
Once you have access to this, you can download,
you can take screenshots as well.
I said, hey chat, recently Mondo Duplant's set,
I wanted to say set here, any world record,
his number 10th record in pole vaults.
Do you know about this?
I literally asked chat and they say like,
yes, I'll give you all the details.
So chatGPT gave me all the details.
Now I realized that those details were old.
And then I asked, but this new record happened recently,
a few days ago.
Can you find me the information about this?
And then he researched in four websites
and gave me the whole detail about that event.
What I did from here was I literally copy
this text that chatGPT sent me.
I removed the things that I didn't like.
I make a little bit more human and I post it.
The video did really, really well.
And now I can position myself as an authority
on that subject that I didn't know anything about,
but I just saw somewhere that there was a new world record
set and then I asked chatGPT to help me with that.
So this is really, really powerful.
And I wish I knew this when I started creating content
a few years ago, that would save me so much time
and it would convert me so many more followers.
Let me see.
Oh yeah, chat is going.
Next one is, I have some case studies here for you.
Get in chatGPT to create a caption about a subject
you don't fully understand.
That one I already shared.
So you can see here the Rolls Royce example
that I told you.
It was, chat, I'm posting a video about the new Rolls Royce
10-3-EX, can you give me a summary about the Rolls Royce
and add some curiosity factors as well.
So I was super specific.
So it gave me so much, like gave me a lot.
And then I said like, now give me a summary
in a shorter text version.
Now they gave me this.
I literally copied these texts.
I had a few emojis, I make sure that I had a hook,
like let's say my page is not back yet,
so I can't show the exact text,
but I'll show it once it's back.
And then I added these Rolls Royce,
Rolls Royce, new Rolls Royce is amazing,
something like this.
And then I add the whole text,
providing value to the audience.
This did really, really well.
And again, literally, chatGPT gave me this.
And this is actual data, guys.
It's like me going back to my chatGPT history
and just taking screenshots from actual texts
that I asked chatGPT.
Create a summary of an existing caption.
Oh, this one is pretty good too.
You'll see that I'm really geeking out on this.
So can you make me a shorter version of the following text?
This text, remember when you say like,
oh, can we post the entire caption from a video?
I always say, no.
You wanna create something different
than the other post.
So in this case.
I got this. This was the caption that someone else created. I just asked Httpd to make me a shorter version of this now
I have a completely new caption. I had my own sauce my own style to it and then I posted that's it. So I spent I
Have this shortcut already
Placed in my keyboard. So I just pressed
Two bottoms I get this ready
Copy create the caption. That's it
So there are some content that the caption is so good you don't even have to like
Oh, I cannot create a caption as great as this just as chat GPT to make a different version of that
And now you have a really good caption as well
Thank you
Next one is
Getting chat GPT to provide value through caption and connect with the audience
this one
So bad that the page is not back yet because I want to show you this example because he went really really viral
I think I got over 10 million views because of this and the caption was the most important part of these contents
so
if you don't know who who Chadwick is he's pretty much the
the actor who
Who made Wakanda
black panther, sorry and
That was the fourth year anniversary since he passed away
I would love to make a good caption about him and how he contributed to the world
So he's the catch when I say I would love to make a good caption about him and how he contributed
This is already my perspective about that person
So if you say to touch a PT for instance and how athletic he was then touch if it is gonna give you a caption
Focusing on that or maybe you can say like and how his faith
Impacted the world now change if it is gonna give you a text about faith
So this was how he contributed to the word to the world and the work that he did bring in the iconic
characters like black but
Black banter and how he leveled up in Hollywood. So now
We judge if he gave me a pretty good
Text I remove a few things that I didn't like
But overall it was a very good text when again when the post is back
I'll show you that it was not too different
I'll actually add here the screenshot once I have it
But it was not too different and that post went really really viral and Marla for your question
The post went viral like after probably two three weeks. I didn't even expect us like oh, okay
Like the post did just okay. I was expecting to do better and then three weeks later
I was scrolling on my Instagram and then I look like oh this post did
amazing
So yeah that goes to really show like how Instagram algorithm is is pushing content
Any questions so far
Oh, all right
so next one is
I'm not American and I learn English by myself guys in Brazil if you go to public school
English is pretty bad
Either you learn by yourself or you learn by yourself. And that was my case. I
Learn English by myself and I can admit that my like grammar is not great
I my English is not perfect
So I do use chat GPT as well for this
My prompt is literally saying please correct the following text
I will paste the text and then chat GPT will give me a much better version than I could
so if you're not American these might be helpful as well to me, it's really helpful because
sometimes
You can post something like in your caption and so on and having that wrong
Style wrong text from wrong grammar is it's not great and people's gonna
Spot that and start commenting about this. So you want to make sure that your text is also
dialed
You guys are so you're you're the best
Thank you
So
Analyzing captions, these are screenshots that I took from the Rainmaker family actual captions
we can also go to to the
content there, but I want to share this with you and
Start spotting what we learned just a as a recap we have
To starting the videos with the hook
Telling your story and then CTA so you can see here
All it takes is one big Wayne mama.
You can see that this is already a hook
that builds curiosity.
Now, those captions are created by our content creator.
She's pretty amazing at what she does.
And you can spot pretty much everything.
Here's the story, very short.
You can literally start today if you want to.
This post, you can already tell that it's a promotional post
so that's why it has this type of language.
No more paycheck to paycheck,
no more only dreaming about taking family vacation,
no more checking, blah, blah, blah.
At the end it's like, comment start and we'll show you how.
You can see that we are not diving into say,
hey, you're gonna do this, this, this, this.
No, we are building curiosity here,
building curiosity here.
Once they comment start, we're gonna send them a video
which is gonna explain everything for them.
But if you post that video, like, I don't know,
20 minutes video, people are not probably gonna watch
because Instagram is a short form platform.
So we send them through the DMs
and you can see call to action, story, CTA, super simple.
Same here.
Another symptom of our changing times hook
makes you think in triggering story, CTA.
Remember the CTAs that are there,
what are your thoughts on this?
Sometimes literally just asking your audience,
what do you think will make them feel like,
I wanna share my thoughts, why not?
Sometimes people wanna share their thoughts
even when we're not asking, it's Instagram,
they wanna comment, they wanna engage.
When you ask, you're giving the extra permissions,
like, hey, yes, I wanna hear your thoughts, please comment.
And another one here, you can see how this one
starts already with a strong CTA
and it's comment plan for your link.
Of course, in this case, the content was connecting to this
and dive into the caption and again, CTA in the end.
I usually don't do twice, I usually do it once.
So I would, in this case, only have up there,
but it makes sense because it's a long caption.
So you wanna make sure that people, like,
they don't forget, hey, comment plan, comment plan again.
Now I want to go over the Rainmaker family content.
Let me see, let's find something here.
Wow, that's the exact caption I just showed.
So you can see here, like, how, like, what a strong hook.
Everyone wants their freedom to stay home with their kids.
Besides sparkling curiosity, this hook,
the best thing about this is because it's relatable.
When you read this, it's like, you already agreed.
Either if you already have the freedom
to spend times with your family, you're gonna agree.
If you don't have, you're gonna agree as well.
So this is relatable and why those perform so well.
But everyone's willing to step outside
of their comfort zone to make it happen.
This is the beginning.
Remember what we read, the framework?
This is the beginning.
Here's the truth.
Stay in stock.
So we're talking agitating pain.
This is the beginning.
This is, like, where beginning, middle.
Now, if you are ready, outcome.
Remember, beginning, middle, end.
I would change that to simplify here, the end, to outcome.
Because it's usually connected to an outcome.
Always the end is tied to an outcome.
Outcome.
So here, in order to push those limits
and create real change, comment 2024,
you can see this is a promotional content,
but it's also very emotional.
And usually emotional content, they perform well.
And you can see, like,
how many people start commenting 2024 here
because they wanna change their lives.
This is another example.
I will end here,
because I know we went really, really deep on this,
and we spent quite a bit of time.
But do you have any questions
about those examples that I shared?
Anyone?
I do.
I think I'm looking for a little bit more insight with that.
Does chat GPT help you?
I think we talked about this in the 30-day,
if we would say, help me create a hook story CTA.
Like, is that, like, how do you know how to?
I just feel like it's so well formatted and written,
and mine, I feel like, are lacking a little bit.
So I'm trying to look for a way to try to grow my CTA.
Got it.
I think with ChatGPT is the more specific you are, the better results you're going to get.
Can you give me an example of something that you want and then I will try
getting like from ChatGPT for you? Like I'll say how I would do it.
Okay, so my niche is a travel niche and one thing we have is a travel planner.
So something that would help connect them, like I've just been putting, hey drop,
you know, travel planner if you want to have less stress as you're preparing for your trip.
But like I've kind of kept it pretty small and direct like that, where this looks like,
you know, they're selling like a whole program for life change. So yeah, how do I make that
better? Because we haven't had a whole lot of like interaction from that.
I would go, I would do something like this. Let's see what it gives us. I hope it's not.
Yeah. Oh, wow.
Yeah. So would I want to add like that same thing as pre-trip, I used to be stressed out
trying to get all my kids stuff together. Like would I add that type of thing to it
for the emotional side of it? Yeah, usually in this case, what I would do here is, for instance,
I would make the caption connected to the story. In this case, if you want to share an emotional
story, then you want to ask JetTPD to help you create that emotional story. And then you give
a few insights, let's say, hypothetically, like, hey, this is how I met hypothetically my husband,
we were in this trip in France, and so on and so on. So you want to give some context and then
ask JetTPD to help you create an emotional and inspiring story. And then, of course, you say,
use this three frameworks, which is like the beginning, the turning point, and then the
outcome. And then you can say, and make it in an emotional way. That would help with that. Yeah.
Because if you ask the CTA ideas, they are good, but they're not going to be super
dependent, like, relevant to the content that you post. So you want to make sure that they
are also relevant and they tie in with your caption. Thank you. Cool. Thank you.
All right, guys. This was the captions. I hope you liked it. I hope you could learn something new
from this. And we can, again, if there's something that is providing value to you,
we can also talk about other subjects that I can put together, a doc and share with you all.
By the way, I'm going to share with you right now. Give me a second.
I'm going to share it here. And also, I'm going to drop in the community as well to
ensure that everybody got it. Thank you, guys. I'm happy you liked it. And, yes, let us know.
What are the other things that you want to learn? What are the other things that you want to share?
Thank you, guys. I'm happy you liked it. And, yes, let us know. What are the other
things that you want to learn? What are the other things that you want us to dive in deep?
For the questions for today, I will keep from KB and Alexis. And then after that,
if we do have time still, we can go over others. But I'm a little bit tight with time today.
So, let's dive in to KB. Hello. Can you hear me?
Is it me, Juke? Yes.
Oh, my gosh. I'm so sorry. Okay. Sorry about that.
I am sorry. I'm sorry.
Thank you. So my channel has been doing pretty well.
I started with 12 followers and now I have around 5,700,
but in the last month I've seen my follower growth decrease pretty significantly.
I was getting anywhere between 65 and a hundred new followers a day and now I'm
down to around 35 to 45.
The only thing I've done differently is post more super viral posts like in the
tens of millions.
But those don't seem to really hit as well as some of the older ones I posted.
So that's the only thing I've done differently.
So my question is, are you familiar with Path Social and do you think that's
something that could help me?
Because I don't know a whole lot about how they do what they do,
but they claim that they can help you grow followers organically using AI and
influencers or something.
Yeah, that's a great question.
Okay. I'm not familiar.
I mean, I heard, I saw ads as well.
I have a hard time trusting
those softwares because usually I don't know if it's the case for them,
but usually it goes down to like fake engagement and then the times and the
people that I saw trying stuff like this, they completely ruin their page.
So it's like there's like all the promises and like how your page is going to
look great and like in one week you're going to grow X amount of followers.
I'll say like miracle, like only Jesus can make, you know,
and it's difficult. Like it's very difficult.
So I can't tell like about them. I did see their ads and so on,
but it's like me personally,
I don't trust because I know how difficult it was for me to grow my brand and
everyone that I ever like work with, I never saw like a,
this is because the way that they frame is like,
it's so simple and then you just do this,
you're going to start gaining followers. Your page is going to explode.
I never saw anybody like doing like this. It takes time.
You've got to put in the work. And like, for instance,
we see here in this community, like we, we had the 30 days down poor.
We are now in the eye to eye. There are a lot of people like Tiffany.
She has like 34,000 followers now, but also like it,
it took time and even like 60 days, 90 days,
it's still a lot of time, you know? So when a, yeah, share that.
And then if you can send me your ads, I can take a look.
But what I would suggest is if you,
if you switch this strategy and you see like, okay,
I used to gain much more followers. It's not working anymore.
Go back to the other one. Okay.
I will say this is kind of like counterintuitive,
but if, if any strategy is doing well,
I usually will tell you to not change.
Most of the time I'll say, don't change it.
Unless like until it stopped working, if it stopped working, you change it.
Okay.
But of course you change for the better and it's pretty common.
Yeah.
Cause I know you want it to scale, but.
Just go back to the, to the old.
Strategy.
Okay.
That, that should get your page.
Thank you.
Wow. Look at this.
Almost 500 K.
That's great.
Let's see.
Okay.
So.
Yeah.
I was actually wondering if it had anything to do with the post that
kind of put me on the map. So it's one I posted when we first started.
Of a dog.
Howling because it's grieving.
And I think it's at like 1.5 million views right now.
And probably a third of my followers have come just from that post.
So I'm not sure.
I don't know.
I don't know if it's a dog or something. And I do.
I was just going to say the emotional dog videos.
Yes. Yes.
Well.
One thing you found that your audience, they love dogs.
I would find other videos for sure.
To leverage from that.
Yeah.
You would not like.
They, they would not follow you just because of that. So.
You're good. Yeah.
One thing.
So I recommend follow us.
It's good that you tweaked, but I would always recommend that in the the at first so that you can get more of those followers
okay, okay, and
That's it
Change those CTA to the beginning
Follow us and then you're your handle right and go back to the other strategy and that's it. That's great
Okay job. Okay. Thank you
Thank you
Uh
Alex let's go
Hi you I was just wanting you to explain to me
that
3232 again how the profile should
meet up
Because I tried to do it on my camera and mine is totally different from yours
So, I don't know if you want me to share my screen so you can see and maybe explain it a little bit the 30
Can you say can you say and repeat that
And the last call you had mentioned that everything should meet up and that there's
Between the hook and I believe it's the profile picture
It should be 32 and 32 and there was other measurements that you said that you can find on file
But my canvas a lot different from yours, so I was having a lot of trouble figuring out how to do that
And I didn't want to got it and have them all like crazy different, you know, I
Got it is it are you let me know if it's this is what you're talking about
Is it this?
Yes, the sidelines. Okay, I
Usually go on file settings show rules and guide
Can you show can you share your screen
Bear with me. This is my first time sharing the screen. Okay
I sent this done to request. Is that right? Yes, you can you can share
You
Do you see that arrow at the bottom Alexis the green
So I push on it and it just comes up and it says
Entire screen so I click that and the ship
Yeah
And then open system settings is what comes. Okay. Yeah, that's so you might have to change a setting
so go ahead and hit OK or settings and
Then it should take you to where you can like toggle on
something for zoom
And then you might have to try it again the share option
You let me know if it works, yeah
Zoom may not be able to record the content. So your screen until it's
All right. We'll try it again. Let's see
Okay, there we go
Yeah
Hey, it worked. Good job. Cool. Yes
Haha, all right learn something new today. Okay, so somebody wants to get a job I put this here
And then I like to it out of that and so you said go to file
Edits
No guides, yeah
Click there now. Yes. See I was here, but it's not
Mine's just different
Can you can you zoom in a little bit? Like if you go to the bottom is in 20%
Can you go to like around 40?
40%
Yeah there
The cameras in the way, okay
Go to I'm sorry go to like what like 50%
Okay. Okay, and then scroll up a bit
Yeah
okay can you tell me so what are you trying trying to do is to can you try
now to see if it works you I think you can take control of her screen too if
you or I can I'm sorry that would be helpful no I'm just thinking it might be
easier to I am like you know how to do that at the top where it says Alexis's
screen and then the three dots next to it mm-hmm and then at the bottom it's
like yeah and then you'll have to prove it open system settings again go to open
system settings you just got to toggle it on again yep right there and then
approve it okay and X out of that and then and then you should be able to have
access now you just click the screen if not you might have to just do that step
again use my use okay yeah yeah I'm here okay so what do you want to you want to
use this Alex's to pretty much like a line all the text correct yeah but when
I did that it wouldn't let me so I was confused on the side down here you said
32 32 but it goes oh I see so I'm bringing up here until it shows oh
yours is not gonna show 32 and I know why it's because this let me ungroup is
because this logo is too big I'm gonna send you mine but for now I'm gonna do
something here super quick okay actually before that let me just duplicate so
that you don't lose your thingy you told me to redo my profile picture I'm not
very crafty no yeah this is good this is good I would have let me see somewhere
here and then this video I would have in your case can be let me see I think
there's a 50 maybe a bit less
hold on
33 I think 33 is fine and then this would go here and then we'll bring
another one to this so you'll know that usually your content is gonna come here
but if you have a two-liner text it's gonna go a little bit lower but this
should be where your content start okay my is a prominent is the prominent
achievers and the app is that too big I need to send you my template because I
don't remember exactly how mine is look I'll give me one second I think it's
alright let me see if I can copy from my PC and then based on yours because
for some reason when I tried to do it on I can't template it won't let me fully
write out my name it wants to like put it underneath or make it super super
small so oh in this case you just need to do this and then same goes here you
just need to open a little bit more let me bring to the corner and that's it
then you can type like as long as you want okay all right and that video is
too long I'm not sure that video is not too long like lengthwise I mean like
this no it's good I would usually I do like this as well yeah yeah and what are
the sides supposed to be this I usually I usually keep mine here like I have a
sideline to to the sides as well like for instance can be here whoops okay it
can be in the other one as well so that can be yeah okay cool thank you so much
where's our last day is it the 11th I don't remember I need to check on this
I I think that was the week I can't be a hundred percent sure but that's what I
was had in my mind too so thank you so much
Thank you. Thank you, guys. It was amazing. I will see you next Tuesday. And again, if you have
any other subject that you want me to dive in deep with you, we can do that as well.
Just let us know. Let Tiffany know, and she's going to help us organize this.
Absolutely. Thank you, Juk. This was awesome.
Thank you. Thank you, guys. Bye-bye.
Bye-bye. And the form is going to be sent. I'll add to the app as well.
Okay.
All right. Bye-bye.