Testing 1, 2, 3, I think I'm unmuted now.
If you are watching the replay, just skip ahead a minute.
We should have everything dialed.
I'm just checking here that we are live.
All right, cool, we are live, awesome.
All right, what's up, everybody?
We got Susan, Marla, Tiffany, Diane, Taylor on.
I am in Breckenridge, Colorado right now.
So I'm looking at some snowy mountains right there.
And I might be a little out of breath today because I'm at like 9,000 feet elevation,
which I'm not used to.
So just coming up the stairs, I'm like winded.
So don't make me talk too much today.
I might be out of breath.
I'm excited to hang with you guys.
I want to make sure I got Wi-Fi, got this thing started.
We are streaming into the app, so should be good there.
Tiffany and fam, Tiffany mini me right there.
Awesome.
Yeah, I would love to dive into what you guys got going on, all the actions, offers.
Literally, I'm just doing this right now for our own thing.
So just so you guys know, I'll bring you a little behind the scenes.
You know, with Rainmakers, we did this thing called the boot camp, right?
We did this remote business boot camp, and we've been doing the Rainmaker Challenge.
If you've been in our world for a long time, you probably went through our Family Freedom Challenge
or our Rainmaker Challenge.
We've been doing that same-ish curriculum basically since 2019.
We make it better and better and change it and iterate it, but mostly the same structure.
Did you guys go through that challenge, the Family Freedom one or one of those?
Okay, so the remote business boot camp was completely new.
Like we'd never done it before, but it was kind of modeled after this 30-day downpour thing.
And how we got the name Remote Business Boot Camp was we tested it to Facebook, right?
And I'm just sharing this with you guys because this is kind of like I'm just teaching you some of the concepts
of how we market something and how we push through when things don't work.
So how we got the name Remote Business Boot Camp was we ran N different names as tests,
and we just created in Canva like Remote Business Boot Camp, like Retire Your Husband Challenge.
We had a bunch of crazy names for it, just kind of different ways to say the same thing.
Some were more specific, like Remote Business kind of tells people what it is.
Some were more vague, like The Work From Anywhere or like Family Freedom, kind of vague.
It doesn't really tell people what it is.
So anyways, we ran these, ran about $100 in ads.
So not crazy ad spend, but to really see like what would work, right?
What would people raise their hand and say, oh, I'm interested in checking that out.
And just like with PPC on Amazon, you can see everything that's happening, right?
So you can see how many impressions it got, how many clicks it got, how many people clicked twice,
and then on the funnel side of things, the website, right?
You can see how many people are seeing it, how many people are opting in, and how many people are buying, right?
So Remote Business Boot Camp was the winner as far as like it got more clicks,
and it did get I think maybe two sales or something like that.
So we're like, okay, this is it.
So we re-ran the whole thing, and like we made the whole thing called Remote Business Boot Camp.
We knew the curriculum, but we didn't know the name.
And then we did the boot camp, and it was good.
But like right now, we're trying to run ads to the boot camp again, but it's just not working.
So we're trying to figure out what it is.
Like what's going on with this thing?
We're spending money on ads, people are not buying it, you know?
And so I'm just sharing this transparently with you guys because this is what we do.
What we do, we go, okay, what's not working?
What's not congruent or in alignment, right?
So when you kind of think of our funnel, for you guys, we're building on Instagram, which is free, right?
And we're driving attention, which is free.
And then you're doing call to actions, which is free, right?
For us, we do that.
We do have Instagram running.
But this side of the business, we run ads because we get the data a little bit faster.
And I'm not saying you guys should run ads, but at some point, you might for your business.
especially when you have an offer that starts working on Instagram,
if you want to take it to the next level,
you might start boosting some posts or running some ads to drive more traffic to it.
So we're running ads right now to the bootcamp and it's just flopping.
It's just not working.
People are clicking, they're checking it out and then they're leaving.
We're like, what's going on?
So I'm digging into it and I realized last week,
and also then people who are buying it are refunding out,
like 50% of them are just refunding out, refunding out.
I'm like, okay, what's going on here?
So I go look into it.
At this point, I'm not doing all the things.
I used to do all the things. I used to run the ads,
build the funnels, do all the stuff.
But now we have people running the ads,
we have people building the funnels.
Everything's a little disconnected.
So I go last week, I'm like,
okay, I got to really just spend some time with this and see what's going on.
So I go look at the ads.
I'm like, oh, the ads we're running are the old ads.
They're for the family freedom challenge.
So it's like Chelsea and she's like, learn about Amazon.
It's all about Amazon and launching your product.
So no wonder people are buying this product.
They're getting into it.
They're like a day or two in and they're like,
this isn't about Amazon and they're refunding out.
We know that Rainmakers is about Amazon in the long run,
but they haven't gotten that far.
So that was the first big mistake.
So I was like, hey, turn off all those ads
and put all the money into the bootcamp ads.
We have new bootcamp ads.
I know Tiffany, you've seen some of those,
like they're just about the bootcamp.
So we just put money into that.
And so like the last few days we've been putting money into that,
but still it's like, I think two sales have come in,
from spending money on these ads.
I was like, still, okay, something's still not working.
The ads now are doing good.
So when you think of your funnel,
we're always looking for like, where's the block in the funnel?
Where are people getting stuck?
So right now the ads are working,
which means people are liking them, they're engaging,
they're clicking through, but they're not buying.
So the block in my funnel now is the funnel.
It's the front page or it's the homepage of the website.
So now we know where to focus our attention.
So literally on the plane to come here,
I had, you know, the page up.
And so the page is, it's long, right, at this point.
So I was basically just going through there like,
what could we change?
You know, what could we change?
What can we tweak?
Yeah, so this is the page.
This is Chelsea talking about building a, you know,
a theme page and kind of like what we're doing here.
So I'm like, okay, I noticed something.
Do you guys see this?
What's going on?
The next bootcamp starts in, I'm like, what is this?
Like, it's totally broken.
So that was one thing, right?
Oh, you know what?
This is an old, like, featured in section.
Why don't we, maybe we can just switch that out, right?
So then I'm just like, basically for me,
I'm just putting this in a document.
If you're doing this yourself,
you would just go make these changes.
So for me, what I'm doing is I'm going, you know,
where is it?
Did I just click out of my doc?
Here it is.
No, that's not it.
I might've clicked out of it,
but I basically have a document.
I just sent it to our team.
And it's just like, here, change this, change that.
Like, you know, the timer's broken, right?
One thing that we've learned is, you know,
every step of our funnel,
we want to kind of reduce the friction to that step.
And so I noticed this language here,
save 50% for your Halloween sale.
It's kind of weird language,
but I'm like, that makes me think
that it's going to be like $26,
like 50% off 47, right?
But no, it's 50% off a hundred dollars,
but it's like, it's, it's, I'm not communicating it.
We're not communicating it well.
So I'm like, take this out.
Like, you know, like just say like, you know,
save 50% off for a limited time or something like that,
but don't tell them the price.
The ideal thing you want
when you're selling something online
is for someone to think it's going to be a lot,
and then for it to be way less than they think it is.
This, if they think it's going to be $25
and they get to the next page and it's 47,
they're bouncing.
They're like, they had it in their head.
Their expectation was it's going to be lower.
So I was like, take that out.
You know, this looks like it's working.
This little timer down here is working.
That one's not, but then we still have some like Amazon,
like this is like Amazon testimonials, you know?
And again, that is where we're taking people eventually
to like, hey, build this thing and then come do this thing.
But I was like, okay, let's just take that out.
Let's make it really focused on this bootcamp,
what they're going to learn in the bootcamp.
And that's really what I was doing.
And, you know, again, I share this with you guys
because like there's all these elements
of how you can, you know,
help someone make a buying decision.
Like this is called risk reversal, right?
30-day complete happiness promise, right?
So when people buy this, the bootcamp,
they're not happy for any reason within 30 days,
100% refund, and that takes the pressure off of them.
Like, oh, okay, I don't need to be so freaked out
about this thing, right?
Social proof, right?
This is testimonials.
Again, she's.
holding a product, it doesn't make sense in their minds.
You just got to think like your customer sometime.
If in the ad, they're talking about Instagram
and on the funnel, we're talking about Instagram
and they get down here and they're like,
why is she holding a laundry basket thing?
Like, it doesn't make sense.
So we'll probably swap this testimonial out, right?
So congruency, we talked about that.
Here's some, what do you call it?
Instagram testimonials.
So we need those like higher up, right, higher up.
I think there was another price mentioned down here.
Where is it?
And this is like a pretty complex funnel, honestly.
I think we need to tone it back.
And like, that's one thing too,
if your website's really complicated,
you kind of don't know what's great, what's not working.
So when we started, you know, doing stuff like this online,
I would have like the most simple funnels.
Like I would just be like,
like one, here's a funnel we have running right now.
Like, it's so simple.
It's just like, it's just this.
It's just like, just this at the top.
We actually added this bottom section,
but like, it was just this for like two years.
Like two years, it was just literally this top box.
Then you opt in here and it was a video.
That's it.
Like this is, you can't scroll or anything like that.
Like we keep it really simple
because then you kind of know what's working.
And this other funnel, you know, the bootcamp one,
it's just kind of gotten so complicated over time
that it's just really hard to know
what's going to work or not.
So we're going to make a ton of changes.
We'll see if we can save it.
But it's also one of those things,
the whole thing is an experiment.
Oh, sorry, there's some people in the waiting room.
I'll let them in.
The whole thing is really an experiment.
And you know, I think the more you can treat marketing
and making offers like a game,
it just really does help your mindset
because yes, we're spending money on ads.
And that used to be terrifying for me.
You know, I'm just like,
gosh, it's like spinning the roulette wheel of Facebook.
You know, like I don't know
if this money will come back to us.
And now we're like, okay, it's just part of the business.
We kind of know we need to do it.
However, everything is kind of just an experiment.
And we kind of know that.
And with this product, we're trying to make work right now.
We're like, okay, if this doesn't work, what do we do?
Right, we keep trying things, keep tweaking things.
But if it's not working,
eventually we just go, okay, time to pivot.
Maybe we change the name of it again, right?
We know the product itself is good.
We know like when people were in it, they liked it,
but maybe we change the name.
Maybe it's the bootcamp thing.
Maybe it's something else.
Or maybe we retire this thing entirely
and try something else.
Maybe we sell it in a different format.
Maybe it's not a challenge or bootcamp.
Maybe it's a mini course, right?
So there's a lot of ways to pivot
without doing a ton of extra work.
And I'm always looking for those things.
So if you guys are trying something
like a digital product or something like that,
I just share this real life behind the scenes with you guys
because this is just like, you know,
this is the game you're playing.
It's never like, there are seasons
where like things get really optimized.
And it's like, oh, this thing's just crushing.
I never have to optimize it.
But, you know, often, you know, the market changes,
the ads fatigue, what worked in past seasons doesn't work.
So this is, you know, if you can make it fun in your mind,
like I'm just playing this game.
And when I win the game, I make money.
You know, I lose the game.
I lose the money and that's okay.
But if you treat it more like a game,
it makes it more trivial and less like,
oh, this is life or death.
I have to like make the money here, you know?
That's why we really love what we're teaching here
because what you guys are doing is
you are able to drive traffic now without spending money.
So that takes that piece out of it
where you can really experiment without the scariness
of like, I got to go drop a thousand dollars
on a Facebook ad to really test this thing.
Because Facebook ads used to be able to test stuff
for like a hundred bucks, you know,
you could like kind of put a hundred dollars
into a Facebook ad and really know if it was going to work.
Now you really have to drive like for Facebook itself,
like their machine to kind of learn what's working.
You have to have like 50 conversions.
So that means you need to spend enough
to like get 50 of the action that you want,
whether it's download your PDF or like buy your course
or buy the mini book or whatever it is,
50 of those need to happen.
And so if each one costs you whatever, like it's a lot.
You have to spend just to test
to see if something's going to work.
So that's why we love the Instagram thing
because it's such a low barrier freeway.
It takes some time, but you guys know how to get attention,
you know how to get views.
And now it's just about figuring how to turn that attention
and monetize it over time.
So anyways, thanks for listening to my spiel.
If you came in late, watch the replay.
So I give a little bit of recap on what we're doing
in our own marketing funnels right now
and how, you know, we're constantly optimizing things
and just looking for where is it breaking, you know,
and sometimes just putting yourself
like people that heard it.
It's like, sometimes you just got to really think
like the customer and just put yourself in their shoes,
you know, kind of like secret shop your own thing, you know.
Oh, right now Chelsea is secret shopping,
Dunphy product research, right?
She's like pretending to be a person, you know,
buying Dunphy product research.
I think the team knows, but like, she's just seeing it.
Like, what are the emails like that we send?
Like, cause you know, you write these things
and you automate them a long time ago.
And it's like, you know, we want to check in on those things.
So put yourself in the customer's mind,
like act like you saw your post
and go click through your stuff.
See if it all works, make sure it's not broken, right?
Sometimes it's a really simple thing.
Like I showed you guys, the timer's broken,
the price is off.
Like, it's just like, okay, no wonder it's not working.
So take some focus, take some attention.
It's like a garden you got to nurture a little bit,
but every little small change is going to make it better.
Awesome, okay.
So while I'm doing that,
I am going to pull up Slido.
Thanks for sending me that.
Tiffany.
Oh, and I'm just seeing the chat now.
People clicking your page from IG or Facebook only.
Tiffany, yeah, we're mostly for that thing
running from Facebook right now.
So just to like test it faster,
but we definitely could do it on Instagram.
I think what we probably should do is test it on Instagram
because it's free.
And then like, once we figure out what works,
then spend money on it.
But sometimes we're just impatient.
And so we just like spend money and let's figure it out.
But we don't, we're always like that.
So actually I guess we were always like that.
Like we learned on Facebook ads.
So like, that's definitely our default
when we're testing new offers.
That's like really where we cut our teeth.
We're only now starting to lean into organic,
you know, in the last like two years, basically.
We've been really seeing the value of building organic
and it is, it's a way less risky, you know,
especially ads like when we started,
ads were so much easier, you know,
like Facebook ads were just a lot easier, a lot cheaper.
You know, we could run our challenge
and have someone buy the challenge for like $27.
At the time when we started 2019, our challenge was $27
and it would cost us about $27 in Facebook ads
to have someone buy that challenge.
Now it costs about $350 to have someone buy our challenge.
So the math doesn't math fully, right?
If you think like, if one out of 10 people
are going to buy the mastermind,
that's $3,500 that it costs to get that mastermind buyer.
And now we have to fulfill on the mastermind, right?
And we got coaches and team and all the things.
So the margins are actually way slimmer.
I think people think we're just rolling in the dough
and remakers all the time,
but the margin is actually very slim.
So that's why Instagram has been such a game changer
for us in this last season,
because you can do a lot for free.
You get a lot of leverage there, it takes time,
but there's just way better margins, so.
And-
A little more interactive too.
Like, I wonder if you maybe have already tried this,
but doing like the many, is it many chat?
Yeah, many chat, have them comment,
rainmaker and then they get the link.
Yeah, no, we do.
Like most people who come into rainmakers now
come through Instagram through that.
They come in through call to action posts,
they comment a word and then they go to many chat
and then they jump into a funnel from there.
So, and then we have team who are in the DMs
actually chatting with people back and forth,
kind of nurturing them,
because people will get sent the link
and they don't click it.
So it's a whole thing,
but we're kind of like, we're in the challenge for so long.
We did the challenge for so long.
It's so hard to let go of that.
I'm like, I don't know, it might be time, you know?
Might be time, like the market's shifting.
So who knows, we'll see.
But yeah, we love the leverage that Instagram gives us.
You know, like when you guys do get your page
up to these bigger numbers, it's pretty incredible.
Once you kind of know your audience, you know it works,
it's pretty incredible to be able to drive revenue.
Kind of at the flick of a wrist, how to say, right?
You're just like, you know,
we've got the rainmaker account
up to 700 something thousand followers.
You know, if margins are really tight,
finances are low, we can do a couple posts
and drive some revenue really quickly through there,
which is really powerful.
You know, at the end of the day, Instagram still owns it.
So that is still a little risky, right?
Because they can just snap their fingers
and, you know, shut you down or whatever.
But, you know, we build backup accounts.
Like we have two or three,
or I guess we know we have like four backup accounts, right?
So we're kind of like, okay, this works here.
Let's build it here, here, and here.
So if this one goes down, we got these ones,
we'll try to get that one back.
We had a friend who, his name is Bashar.
He's like also in the Amazon space
and he's got 2 million followers on Instagram
and built his whole business off Instagram.
He didn't do anything else to bring people into his world.
And his Instagram, he built a big team, all this stuff.
His Instagram got shut down for like two months.
months and it basically like tuck out.
I mean, he had to like, let go, like half his company, you know,
cause we had built it all on that thing.
So we were big fans of diversifying because you don't want to
have all your eggs in one basket.
But when you guys are getting started, Instagram does give you a lot of leverage.
And, um, at this point in a lot of the businesses in this room, like
there's not a lot of risk, you're not having team members and employees.
And if you do have a virtual assistant, it's not like, you know, you're not paying
a ton, so it's, it's, I like it cause it gives you guys a lot of, it gives you a
lot of upside potential without the downside risk, you know, so yeah, anyways.
All right.
Let's hop into some questions.
I see a couple here.
And then, um, if you guys are coming in late, I might be a lot out of breath
today cause I'm in Breckenridge, Colorado, up in the mountains, I'm
like 9,000 feet above sea level.
So, um, and, uh, I'm still getting used to, I just came in.
So I'm like, you know, I'm a little woozy the guy here though.
So I'm in this guy's house.
It's really nice.
And, uh, he, every room here has like an oxygen like setting.
So he's like, oh, I'll turn your oxygen up or whatever this tonight.
So you actually sleep good.
I was like, that's crazy.
There's there's levels to this game.
So this is, I'm in a mastermind and a bunch of guys are, are just
getting together at this guy's house.
So we're all staying here and, uh, but it's cool house.
All right, let's do it.
Okay.
So Susan first, and then we got Olivia and then, um, we have the Slido.
Um, uh, you guys don't know about the Slido, but on the end of week
accountability forms, there's a spot where you can ask questions.
If you're stuck on something, I might take a look at that too.
Since we have a smaller room, if we have extra time.
So I might do a couple of questions from there.
So, okay.
Susan, how's it going with you?
Yeah, go for you.
Jump into the questions.
Um, can I just say there's a form that I dropped in the eye to eye in the app too.
It's just our like group, um, heading into the end of this program.
Just, um, so that is in there.
If you guys get a chance, I didn't want to say it at the end,
if people were hopping off.
So.
Yeah, grab it and throw it in the chat too.
That'd be awesome.
Cause I know we talked about that being this week.
Um, I think, did you, was you able to put it on his call as well?
Do you know, did you guys hear it?
I've been, I don't know.
Okay.
So we'll say it for a couple of weeks.
I want to get it ahead before we still have, you know, about a month, I believe.
But, uh, we want to get it ahead.
Just hear from you guys.
See how we can serve you.
We are talking about, you know, how can we support, um, this kind of new thing
in the mastermind and, uh, and continue supporting you guys in this, you know?
So, um, keep an ear out where we're thinking about, um, some things that'll help.
So, um, Susan, let's hop to you.
How is the dancers going on Instagram?
Oh, you're muted though.
You are muted.
There it goes.
Okay.
There.
Hi.
Okay.
Um, pretty good.
I'd love for you to look at it.
You know, you get like a lot of advice and everything, and I
kind of went back and forth.
And I'm getting a lot of college students because I had those
college videos that went kind of, so, I mean, I guess it's not bad.
I guess they, you know, but I wanted to get more moms.
And so I put a couple commercially mom things on there and they did not go
well compared to my more artistic, but I would love if you would look
at my very latest post, which I just put up like five minutes ago.
So not five, but half an hour.
Remind me of it again.
I had it saved in my other computer, but it's the dance.
Positively dance, positively dance.
I can put it in the chat.
Okay.
I got it.
Let me see.
Share my screen.
There we go.
And then I did the whole thing that you said, the call to action, like the
commercial ones haven't gone well.
And I said, Oh, so I kind of went back to the more artistic, um, that's, you
know, the one with all the Swan Lake ladies.
So you would say this is where you're calling like commercial.
Like it's more like,
not commercial.
This is more artistic.
There's a commercial one where this like flash mob in target.
Oh, okay.
Like, yeah, like this, that one.
And I thought it was so cute and I thought it would get to moms, but it
might've been the time of the day they did that, um, you know, that dance
from, um, dirty dancing or whatever, right?
He does the lift and whatever, but, um, that didn't go well and that's a
little more, um, yeah, she's a ballet dancer and an Irish dancer.
Yeah.
It's interesting.
Yeah.
Some of the more coordinated group dance stuff is doing what, I mean, this
one's too early, but you had, you said five minutes ago, 17 views already.
So we'll see.
Yeah.
It seems like you have some of the more traditional classic, as you call it.
classical like ballet that seems to be the ones that are getting higher views at least for now
exactly they uh yeah so but i try to i kind of go back and forth between commercial dance
you know more mainstream or funny and then um the more artistic the ballet dancers and
on stage and modern and those seem to do really well so i'm not sure if it's hashtags or time
of day i'm posting um that's what i've kind of brought it down to it's probably not the hashtags
honestly hashtags don't really matter as much anymore um as as the ai algorithm all that stuff
gets better instagram knows exactly what's happening here you know so the hashtags used
to be a kind of like help people find it and like also but i feel like people are searching
less hashtags too so you could keep doing them but you might just like don't stress about them
too much one thing i think i'm trying to think like one thing i would encourage you try this week
um try this week to try to hit um curiosity with your audience um you know there's a couple
things like viral like or sorry human psychology things that are like kind of will will help right
so how is instagram knowing that people are into this they're watching every metric right they're
watching did they like it did they comment how many seconds did they watch it before they scrolled
so if it's two seconds which is the average right two seconds is the average watch time on facebook
and instagram two seconds okay yeah so um if it's more than two it's like oh wow if they watch the
whole thing it's like wow that's like you know just imagine points in instagram's algorithm
if they watch it two times right it's even more points right so um so that's how they're knowing
what's working what they want to show to more people so what you might do this week because
dances are kind of one of those things like if we just watch this one right um that's fine actually
this one actually you kind of do it right you're like watch this dance wonder take flight
right so like i'm kind of like waiting for her to like take flight right like she's doing gonna do
a jump or something or maybe okay maybe not she's only 10 she's only 10 okay okay okay but but that
you know what i mean like sometimes when you if you could think of something in the end of the
video that you could call out in your caption um i think that'll really be like again you don't
click baby about it but like you're like you know when that fourth guy comes in you know like
or something like notice something about the video later on in the video like towards the end
and try to call that out in your caption and that'll get people like kind of waiting around
for it to see that moment like if there's kind of like something special that happens towards the
end you know okay got it do you know what i'm saying you're giving a cliffhanger yes i was
kind of looking at that you know if you look at the dashboard and you you know you can see how
many views you've got if you click on it you can also see how much engagement you got which you
know because people have shared it commented liked it so that's a different kind of thing
and then i guess i look at more of the engagement what do you think of that and then those are um
then those might be of what you just talked about yeah honestly it is and we're teaching
you kind of how to work the human psychology side of things yes because now we we know that this
stuff is like you know viral ish right some of these videos might not be viral but you can add
your flavor to them and but do it in a way again you don't do it too much but there's a couple ways
we can like kind of bait engagement right we can say um you know maybe there's something at the end
of the video that you're calling out right maybe there's like three dancers like let's see if we
can find like three right like maybe there's you know three dancers or maybe it's two dancers
and you're like which you know who did it best a or b or like dancer one or dancer two right
uh and they're on the left they're like left or right who did it best left or right right
that type of stuff works really well where it's like you know people are kind of voting in the
chat um especially if it's like um you know they're doing the same dance like like this one
like are they doing the same thing yeah so like this would be a great one to go you know who did
like um who did it best or something like that right and then people are like really watching
it to kind of go like okay which one did it okay now i gotta watch it again like they like get into
it right and so i think if you could just add just a little bit of curiosity a little bit of
cliffhanger um if you see anything kind of noticing towards the end of the video or something that's
kind of like baiting the engagement a little bit where it's like who did it best or like did you
see that guy in the back or like you see the guy in the back spatial expression at the end
like or something like that you're just kind of yeah
throwing something out there for someone someone to wait for right because that's going to teach
instagram like oh this thing needs to be seen by more people okay so it's really instagram who's
doing the views well these are no these are all people right but like no but i mean they're
deciding because i know one of my friends follows me i feel like she doesn't get all of my videos
yeah yeah so like even if people follow you it won't show it to all those people
basically instagram will kind of show it to a small portion of those people and they'll show
it to a small portion of total strangers and then they're looking at kind of the again we don't know
this we just infer this based on what we know what we see but they're looking at what's going
well and they want to push the stuff that's going well to more people so basically if it's kind of
like oh wow this thing is like getting more views it's getting a lot of comments it's getting a lot
of engagement they're going to show it to more and more people so if you get that just that little
because you're getting a really good baseline of views you can get just that little bit of extra
oomph on them as far as engagement watch time whatever it is we don't know what metric is
going to really do it for you it'll i think they'll push them to even more so and you'll
start seeing five thousand ten thousand you know you might even have some reels that go to the
millions right yeah i think stuff like this has more potential to probably be viral for like the
mainstream like like the masses right like because this is kind of like oh it's it's funny and it's
awesome it's in target it's more mainstream as opposed to this might not go as viral but who
knows you know um they all had they all had at least a million views one to ten million views
oh when you found them okay cool yeah then you know that they know you know they have potential
yeah yeah every single one because i wanted to make sure yeah that's awesome cool
okay awesome all right yeah try that this week curiosity cliffhangers and you know some sort of
engagement bait where you're like a or b right or left you know something like that where you're
trying to like get people to share their opinions that'll just help too because you know once people
start seeing people comment they'll comment more okay and last thing that would be the hook right
not the caption the hook the curiosity it could be either okay it could be either one you could
put it right on the graphic you know or at the top or you could put it in the caption um the
people read the graph or sorry they read the creative like the video and the thing above the
video they read that first yeah so if you haven't hooked them they're not going to read the caption
they'll just scroll past it so to give it its best shot i probably put it in that one first
okay um yeah thank you you could always answer it too like you could you know a or what do you
guys think who did who did it best left or right um my answer in the comments and then you could
like comment on your own post being like it was definitely b you know and you should like say
that you should say the one who did it worse so then people fight with you yeah that sounds good
okay okay great thank you that's cool okay once people once you learn this like human psychology
thing you kind of know how to game in a little bit game the system and i've seen people that
are really good at this where you know they just be doing something normal video but they just know
like they'll have something in the background that's just off and they just know everyone's
going to comment on that thing you know um and it's just that's the internet you know so yeah
all right cool all right olivia um we're gonna hop over to you um give me one second i do want to
stay hydrated because i'm in this mountain and i'm short on breath so i'm gonna fill my water
real quick okay so i'll be right back you guys can totally talk amongst yourself i'll be right
back in like two minutes okay
hi guys
hi i want to know more about the oxygen or any details stephen yeah have you ever been to the
places where they have like the flavored oxygen no but i've done like an ivy that like you can
do like oxygen and i do feel better i'm gonna say that colorado is brutal for the oxygen yeah
yeah it's only 6 000 feet up in colorado springs and we would walk up the stairs and then everybody's
like dying just up one flight of stairs i was like man and then she's like oh i still do it
and she lives there so you know and he's way higher up than that wow they even say my because
my friend lived in colorado springs her babies were on oxygen and i guess all newborns they put
on oxygen because like it's like they always start on oxygen because it's such
I never even thought about that.
Yeah, there's just a lot that comes with it.
I want you to report back if you sleep better with the oxygen pumping in here.
Yeah.
They have an oxygen bar here, so I might hit that later, you know, you just put these things
in your mouth.
That's what I'm talking about.
Yeah, they have like different flavors and stuff.
Yeah, yeah.
Flavors?
I want to try flavors.
Yeah.
They had it at like a festival here.
That's funny.
Yeah, I think the first time I saw that was at a float spa.
Has anyone ever done a float spa?
That's also a weird experience.
It's like...
Like the float chambers?
Yeah, it's a sensory deprivation float chamber.
So it's like, you go in this little egg, and it's like, the water's your body temperature,
so you kind of don't feel the water even, but then you just like float in it, and then
you shut it, and it's just like completely black, and you can't, you're just floating,
and it feels like you're in space, you know, and whether your eyes are open or closed,
you can't really tell.
So it's like, you don't know if you're asleep or awake, and it's very relaxing.
Chelsea loved it when she was pregnant, because it's like, you have all that, you know, just
weight, and then it's just like weight, you're weightless.
Oh my gosh.
Yes.
I did my, I just would have put my arms up, because I work like this so much, I have a
lot of tension exercise, put my arms up for like an hour.
But I made the mistake last time, you guys will laugh, I brought my phone in with me,
because I really wanted to like, they had a thing you can plug your phone into to like
play a podcast or an audio book.
And I was really into an audio book, but the thing didn't work.
So I was like, okay, I'll like bring my phone in, I'll like, I'll like, balance it on the
little hinge, like there's just like a little tiny ledge.
So I like balanced it like this.
And it was totally fine the whole time.
But then when I was getting out, my phone totally fell in the water.
And it's like the saltiest water you've ever, you know, like, it's just the phone just got
all the salt in it.
And then I got it in my eyes.
And it's like, burns your eyes.
So I'm like, with my phone, and it was just a mess.
It was very relaxing until the end.
Until the end.
Sounds like an episode of Seinfeld or something.
Luckily, they have showers.
I just like ran over there and washed my eyes out.
But my phone was recovering for a while.
There's just like salt in every little, you know, crevice.
So, all right.
Olivia, you're up next.
Yes, can you hear me?
Yeah, I gotcha.
Okay, perfect.
So I just wanted you to look at my page and just audit it.
Just take a look.
Give me your feedback.
Because it's, I'm getting followers, but not as fast as I thought I would.
So, you know, I'm only at 204 followers, but I get like one follower every day, new follower.
So it's not bad.
But I'm thinking maybe there's some disconnect like between my bio and I don't know what I post about.
It's, I'm gonna drop my handle in the chat.
It's my, I'm building my Amazon brand.
Cool.
So it's sorry.
It's family fruit.
Yeah.
Official.
Family fruits official.
Okay.
Yes.
And yeah.
And our product is reusable food pouches for babies and toddlers.
So the idea was really so my niche was supposed to be non-toxic baby product.
But really I'm just posting about, you know, funny parenting stuff.
Yeah.
Not just to get followers.
And it seems like every time I post something about like non-toxic stuff, I don't really get many views.
So I kind of stopped doing that.
Yeah.
I think you could probably integrate it in, but you might.
Yeah.
I think hitting the family.
I think there's definitely a trend towards non-toxic stuff.
Yeah.
So it won't be too hard to convince people why, you know,
why this product versus that product when the time comes.
So I think just attracting moms in general or parents, I think that's totally fine.
Let me see.
Empowering parents to raise healthy kids, non-toxic.
Yeah, let's see.
Good amount of views on these.
Yes, I had one video that went viral.
I think like 24 million views.
Wow.
And I'm still getting followers from that one video.
Yeah, sometimes those ones will produce a lot of followers.
Sometimes they won't.
But yeah, I'm wondering if you have some tips on how to.
I also set up my.
see that on desktop, but if you go on your model, I also set up my shop.
So I do have a job now, uh, on the mind.
Cause yeah, we were talking about that last week.
I just want to see what it looks like.
Yes.
I set it up two days ago, I think.
Um, and, Oh Lord, it was such a, yeah.
Did you have to do it through MEDA?
I haven't done it yet.
It's through MEDA, yes, yes, through MEDA, through, yeah, it's called, uh, commerce
manager.
Yeah.
Okay.
I mean, it was easy.
It's just, yeah.
Yeah.
It's just confusing the way they have you fill it all out.
Um, so I'm not a hundred percent happy with the way it looks, but it works.
So, yeah, that's awesome.
Yeah.
I'm trying to think like, Hmm, one, a couple of ways you could optimize for, for
kind of convert, we'll call them conversions to followers, right?
Cause you're getting seen by thousands of people, but it's not producing followers.
Um, one way you could is you could put something else here and in the name field,
I know you're building a brand, right?
So you, but you do have the brand in the logo.
You have it in the title or in the, what do you call it?
Username.
So you could do something else here, even before it, maybe it still has family
fruits, maybe make family fruits, the last name.
But in the first name is something like what the account is about, you know?
Um, I'm trying to think like non-toxic products, false or laugh tips.
I'm trying to think what it could be.
If anyone has any ideas in the chat, what's the angle here?
Cause we, we want to attract the right person, you know?
Um, so family fruits, family fruits.
Why something that they like word plays even off of that, you know?
Like, I'm almost wondering if you could like incorporate non-toxic in there,
cause that is kind of the angle of the brand, but like almost like make it part
of the humor of some sort, like it doesn't make sense, but it kind of does.
Like, it's almost like non-toxic memes.
Like it's, I've never heard anyone say that, but like, it's true.
I guess that these memes are non-toxic.
Yeah.
Like non-toxic memes or, you know, for mom, I don't think that rolls out the
tongue a little bit better, like non-toxic memes for moms.
Um, so you could put that as the, like, maybe instead of non-toxic products,
let me see, non-toxic memes for moms.
I don't know if that's a good way to put it, but I don't know if that's a good
way to put it, but I don't know if that's a good way to put it, but I don't know.
Let me see, non-toxic memes.
Yeah.
I might put it as a top one, non-toxic memes for moms.
Like, um,
So instead of family fruits, right?
The top you would do non-toxic memes for moms.
Okay.
Yeah.
You could do it there.
I don't know if it'll fit.
Um, but if it does, I think it'd be really, it'd be cool to have it there.
Um, and then you might, let's see, non-toxic memes for moms.
You know, I like maybe this one next, like follow for laughs, tips, laughs
and tips on happy chaos parenting.
We want to have kind of like, what is the, what are you going to get?
You know, what am I going to get?
Like, people are just so, just think of people like being really selfish.
I know they're not, but on social media, it's just like they do what they want.
Right.
So we don't want to give them exactly what they're going to get or say exactly
what they get right at the top.
Right.
So I like that non-toxic memes for moms follow for last tips on happy chaos
parenting, and then I would use like the last line to actually do a call to
action, maybe to your shop, you know, like, um, like, but it's a, let me just
do this again.
That was just, um, yeah.
Influencer.
I'm thinking like, um, I'm always, I don't know.
I always go to alliteration for some reason, but I'm like ditch, like helping,
um, helping parents ditch the plastic or something like that, um, or like
automation.
Oh, you know, a hundred more parents ditch parents.
It's too long.
I was like too long for an Instagram bio, but something about like ditch the
plastic for healthier kids, click our shop.
Like I'm like, I want to have something that says like what it's about.
A little bit of curiosity.
And then the call to action, which is like, cause since you do have the
shop, you might as well say click shop to see more, get rid of the empowering
parents to raise healthy kids.
Would you get rid of that one?
Just that's us.
That's what I'm thinking.
Yeah.
So you would, you would get rid of that one.
You'd move this one up to the top.
You reframe this one.
And then this one, you would basically, uh, I guess we'd free up two lines.
So you might be able to do that.
So like something around this product specific, like, um, on a mission to help.
A thousand parents ditch the plastic or blah, blah, blah.
It's too long.
I'm like saying things that are too long for an Instagram bio, but that's the
vibe I'm going for is like something like on a mission or join, join the
plastic free movement or like, um, something like that, that's kind of
poking at something that they're like, Oh my gosh, I didn't know.
You know, um, like micro plastics is kind of big right now.
So like, um, more, uh, less plastics, more healthy kids.
It doesn't like, it doesn't roll off the tongue.
Yeah.
Kick the micro plastics.
Yeah.
Kicking micro plastics to the curb.
Like one kicking micro plastics to the curb.
One pouch at a time.
Yeah.
Click shop to see more.
That feels good.
Nice.
Tiffany.
That's good.
That's copywriting.
So hard.
Like it just takes, you just gotta like chew on it like that.
And like, just I'm better when I type it out, but like talking it out.
But I like that kick, kick micro plastics to the curb.
They just like rolls.
You guys can be like, feel that it's memorable.
You know, always, I'm always looking for those like memorable phrases.
I'm going to stick with people because they're like microplastics.
What?
Like some people have never heard of that.
Right.
So then it's that curiosity, they go click and now they
kind of find out about it.
Some people are like, Oh my gosh.
Yeah.
I have been trying to like reduce microplastics.
So then they're in, so you kind of have like, this is, I'm not more
just teaching everyone you have.
Um, you have problem aware people who know they have a problem, but they
don't know what the solution is.
Right.
You have solution aware people who are like, they know, they, they know they
want, I'll just use your example, but you guys can all apply a super okay.
So solution aware people are people that know they want
alternative to the pouches.
They just don't know which alternative they want.
They're shopping around.
Right.
That's solution aware.
Problem aware is like, I know microplastics are bad.
I know these things are bad, but I don't know if there's a solution.
Um, and then there's basically like unaware people that don't
even know they have the problem.
Right.
Uh, and those people, it's like, there is different marketing
to each of those people.
Right.
So to the solution, everyone that was comparing, you're like,
here's why ours is better.
Right.
Or here's why ours is improved or innovated on.
Um, that's more of our Amazon person, right.
Amazon people, they're searching the keyword.
They know what they want.
Right.
So we're just trying to stand out on Instagram.
I think you'll have a lot of.
Problem aware people who like kind of know, like, um, that's not that
healthy, but is there a solution?
And now you're like, yeah, there is.
Right.
And you also might have, if you're doing a lot of parenting content, you
might have some people that are totally unaware or totally don't care.
Right.
Like they're just like, whatever, like plastic, I love plastic.
And those people won't follow.
But if you have them in your, if you have them in your bio, it'll definitely
kind of weed that, those people out a little sooner than them following.
And then like, when you start posting about microplastics and non-toxic,
they're going to be like, what is this?
They can come on, you know?
So yeah.
Oh, that's cool.
Tiffany.
I like that with the boot.
Cause it's a little shorter, you know?
So if you can't fit the full thing, try that little boot emoji in the chat.
Oh, boot emoji.
Yes.
It says just like the boot emoji microplastics to the curve.
So if it's too long to say kick, then no, that's pretty cool.
That's cool.
Thank you so much.
Cool.
Okay.
Thank you.
Teamwork, everybody.
Yes.
That's how good ideas.
Love it.
All right.
Let me go back here.
Okay, I think we got through all the questions. Any last questions here in the room? I might
pull up the Slido and see if we can hit a couple from there. We'll see if there's some
general ones we can just riff on here for a second. Let's see, I lost the link. Let
me go find it again.
I can drop it again, too.
I had it, and then I, oh, I got it. I found it. Okay.
Okay.
And you'll notice, I think it's like the oldest ones are at the top, so you have to scroll
down for the most recent ones.
Oh, okay, cool. Cool. Summer was asking about kind of a similar thing, having a lot of views
but then not converting the followers. So I think, Summer, if you're watching the replay,
similar to what we just talked about. I think that congruency between the bio and the content,
we do want to tell people what to do. Sometimes it doesn't work where Instagram doesn't like
it if you say, go follow me or go like this thing. But sometimes we do need to walk people
through it. And so there are ways to kind of say, follow this without saying it. You
could have it as a little graphic pop-up at the end of your thing, like I could imagine
on the Canva reel having the video play, but then at the very end, at like the last second,
you just have like a little swipe right to follow kind of like icon that pops up. It'll
be short enough that Instagram's algorithm is not going to kind of see it and like penalize
you for saying that. And so instead of saying the caption, maybe do it there. And just that
call to action to go say, hey, follow for more, follow for more or swipe right to follow.
I think the swipe right thing still works. Let me just check. So you're going, yeah.
So if you swipe right, when you're in like scrolling mode, which is where most people
will find our content, you swipe right, it'll go right to the profile. So I would try that.
And everyone could try that, honestly. You don't want to say it too boldly, like in the caption,
follow me, like this thing, comment below. Instagram just doesn't love when you do that.
I don't know why. But yeah, try the graphic in the end of the PVC. Yeah.
Coach Lakin, any hacks for accounts that do not have the option to schedule posts?
Yeah, I know. Weirdly enough, this may be a hack. So when we started health hacks for women,
I couldn't see the schedule post option, but my VA could, which is really weird. We're both in the
same account. We're just in different countries. So this, I've never, I haven't tested this,
but if you have a VPN, which if you don't, you can get one for like two to $3 a month, like
NordVPN or what's the other one? Surfrider. I don't know. There's a bunch of them out there,
but with a VPN, you can basically set what country you want to be in or what state you
want to be in. So you could just try like bounce over to England real quick, log in
and see if you have it, you know, or, or where were she? She was in the Philippines. So again,
it's weird, but like, I don't know, it's worth a try. Cause it was so weird that like,
she could see it, but I couldn't. So that was weird. Hack number two, of course,
would be hire a VA. Even if you hired a VA just to do the posting, it'd be so cheap,
you know, like, cause like literally it would take them like, you know, 10 minutes a day,
you know, you could still do all the creative and stuff. If you're like, Hey, I'm tighter on
budget for hiring someone, you can hire someone for like, you know, like a month or so.
You can hire someone for $3 an hour, $4 an hour from the Philippines and just have them. Hey,
at 9am, you log in and you post the next thing on my queue in Canton, you know, and it'd be,
that might be one way. Cause I know it's hard. It's hard to like pick up your phone all throughout
the day and remember to post and like wants to have game momentum, but she's like, yeah,
I can't post more than one time a day. And I'm like, so I, I don't want her to hack around it
by saving them as drafts. And then she had time later, she could go and just hit post. So it did
save her a little bit of time. That's a good idea. Yeah. That's a good idea. You save them as draft
and then it's pretty much like two clicks, you know? Yeah. Cause that's the time consuming part
is copying and pasting, writing it out. If you haven't written it yet and then you're like,
why is my thumbnail and all the decision-making stuff, that's the hard part. But I like that.
Save it as drafts, batch it, and then you just log in, post, log in, post. So that's cool. Yeah.
Thank you. Oh, Tiffany said the draft only does save to that device though. So whoever is drafting
it has to be the one posting it. Does that make sense? So if you have two people working on the
account, they won't see you, the other drafts. Good point. Okay. I'm going to take a look at
Slido again. Melissa said, I need help on what to offer for this niche, please.
So Melissa, if you're watching, post your niche in the app, we'll check it out.
If you are watching this, though, and you need ideas, the Nova bot, if you missed the
announcement for that, it's in the Rainmaker app under the AI toolkit, there's this thing
called Nova, click on that, and that'll actually help you develop ideas.
So you tell Nova the niche, and Nova is an AI, and she'll ask you questions, then she'll
help you come up with ideas, potential ideas for that niche.
So that's a good starting place in the interim.
The covers on my page are not consistent, can I go back and change them all so they
look more uniform?
I don't think you can change the cover once it's posted.
The cover photo, I don't think you can change that.
So once you post the cover, it's out there forever, but it's okay, just move on.
Or the thumbnail.
No, I think you can change the cover.
You can change the thumbnail?
I actually think you can, too.
Yeah, Jenny in the content engine team, she was going back and making them all pretty,
so I think you can.
What?
Okay, that's a new feature.
That's cool.
I always thought you were stuck forever.
Yeah, you just have to edit.
Just hit edit.
So you click the three dots, and then you just hit edit, and then how do you change
it?
I can only edit the text on mine.
See, I want to know how those feature.
I'm going to pull it up, I'm pretty sure.
It might be one of those things that they're testing it out.
Edit.
Oh, yeah, yeah, okay, so on Reels you can.
Cover.
So on Reels, it looks like you can edit the cover, but on photos, you cannot change it.
So that makes sense.
That makes sense, yeah.
Yeah.
And you can't change how it shows up in the profile grid, which is my worst thing ever.
Like where it's positioned.
Yeah.
Yeah, like sliding it up or down.
I forget it so many times, and you cannot go back and change it.
Yeah, yeah, that's right.
Yeah, the positioning of it.
All right, let me see here.
Do we have a place where all of our IG handles are posted so everyone can follow each other?
We do kind of behind the scenes because you guys can fill out those forms.
However, I wouldn't recommend it because of the algorithm, you know, of your, so like
you got a dance account, you got a guinea pig account, you got, like, it'll mess it
up where it sounds like, oh, I'm all confused now because you got dancers and moms and guinea
pigs following this account.
However, if you guys want to start a thread in the app, and like if you have a personal
Instagram or something, we could all connect that way too.
But with your theme page, I probably wouldn't go follow a bunch of other pages that are
kind of outside that theme.
Let's see.
How to learn how to use PVC for a business.
Okay, how to continue to grow an account.
Krista was asking if there's an ideal time to post per day or every day.
I would say anytime during the day.
Because the majority of your audience is probably in the United States, you're just going to
want to post during the time that they're probably on.
So if you post at 3am, it's less likely it's going to get seen by people.
So but there's no like, oh, 9am is the magic time, you know, I sometimes will think about
it where I'm like, okay, like, when do I grab my phone and scroll?
Honestly, most of the day, it's like, pick it up, you know, but there's probably some
some more hot times, I would say probably evening people are off work, right there,
you know, and then first thing in the morning.
So I would probably if I had to choose, I'd probably just do first thing in the morning
or kind of like, you know, 6pm Pacific Standard Time, right, that'd be like 9pm, not too late
for East Coast, you know, not too late for West Coast.
So again, no right or wrong answer.
But consistency, I think is the key just posting once a month, if you're doing once a day,
just trying to hit that same timeframe.
Okay, I think I got time for one more here.
One from the room.
We can do one more from the room, or we keep going on a slide.
Keep going on a slide.
Okay.
I have a quick one, I think.
Yeah, go for it.
When you're on your profile, and you go to your followers, and I'm pretty sure you answered
this.
But I can't remember if he actually like said what to do about this.
So the flagged for review, yeah, I have like 2800 people in there.
And he said sometimes they're bots, but sometimes they're not.
Yeah, like, is it?
Is it?
I mean, that's like a chunk of honestly, would you go through and like, accept them?
Or would you?
They don't really give you the option to do all.
But there is an option usually at the top, it says remove all it's really small.
Remove.
But that's like...
they're not your followers then, right?
Yeah, so all those people are already your followers.
So they're already following you,
but it's flagging them for like,
oh, these might not be real accounts.
So I have heard from other people,
honestly, mine's broken when I do this.
It doesn't load anybody.
On the Rainmaker family, it works,
but I don't think we've cleared them out.
With the Rainmaker family,
I think we have like 20,000 over there.
Like, because there is Instagram right now
is flagging a lot of accounts improperly, basically.
So we're seeing that across the board,
people are just getting accounts flagged for dumb reasons.
So I think their algorithm is going a little crazy.
So I probably wouldn't do it now.
You might wait a little bit
and see if that number goes down.
I have heard though, from people that do do it,
that it can give you a boost in engagement
because there's a percentage of people
that on a million, like they just have bots,
and those bots will just go follow stuff
that's really popular
or follow stuff that posts a certain hashtag or whatever.
So those accounts don't help you
because they're not engaging with your stuff.
So when you kind of trim them out,
then it'll increase your engagement.
But I would wait just because Instagram has been wonky.
Pretty much the last month,
we've seen a lot of accounts get flagged, basically.
So, yeah.
Okay, that's good to know
because I thought they were just in this like jail,
like this follower jail.
Yeah, no, no, they do follow.
It's like you had to approve them to let them in
to like actually follow you.
So, okay, that answers that then, thanks.
Cool, that's awesome.
Very cool.
I know, I'm like, my Instagram is just so weird.
You got flagged, you got...
Mine aren't even showing when I click that,
it just loads forever, basically.
So I wonder if I click remove all, if it'll work.
It does give me the option to remove all,
but are you guys heading out?
You're in your blog, aren't you?
Yeah, I'm wrapping up.
All right, I gotta go, you guys.
It's five o'clock, I'm here.
Good stuff, I'll see you next week.
Sound good?
Try some of those things we talked about today
and we'll check in, all right?
Thanks so much, have a good one.
Thank you.