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Testing 1, 2, 3, I think I'm unmuted now.

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If you are watching the replay, just skip ahead a minute.

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We should have everything dialed.

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I'm just checking here that we are live.

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All right, cool, we are live, awesome.

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All right, what's up, everybody?

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We got Susan, Marla, Tiffany, Diane, Taylor on.

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I am in Breckenridge, Colorado right now.

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So I'm looking at some snowy mountains right there.

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And I might be a little out of breath today because I'm at like 9,000 feet elevation,

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which I'm not used to.

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So just coming up the stairs, I'm like winded.

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So don't make me talk too much today.

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I might be out of breath.

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I'm excited to hang with you guys.

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I want to make sure I got Wi-Fi, got this thing started.

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We are streaming into the app, so should be good there.

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Tiffany and fam, Tiffany mini me right there.

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Awesome.

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Yeah, I would love to dive into what you guys got going on, all the actions, offers.

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Literally, I'm just doing this right now for our own thing.

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So just so you guys know, I'll bring you a little behind the scenes.

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You know, with Rainmakers, we did this thing called the boot camp, right?

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We did this remote business boot camp, and we've been doing the Rainmaker Challenge.

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If you've been in our world for a long time, you probably went through our Family Freedom Challenge

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or our Rainmaker Challenge.

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We've been doing that same-ish curriculum basically since 2019.

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We make it better and better and change it and iterate it, but mostly the same structure.

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Did you guys go through that challenge, the Family Freedom one or one of those?

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Okay, so the remote business boot camp was completely new.

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Like we'd never done it before, but it was kind of modeled after this 30-day downpour thing.

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And how we got the name Remote Business Boot Camp was we tested it to Facebook, right?

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And I'm just sharing this with you guys because this is kind of like I'm just teaching you some of the concepts

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of how we market something and how we push through when things don't work.

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So how we got the name Remote Business Boot Camp was we ran N different names as tests,

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and we just created in Canva like Remote Business Boot Camp, like Retire Your Husband Challenge.

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We had a bunch of crazy names for it, just kind of different ways to say the same thing.

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Some were more specific, like Remote Business kind of tells people what it is.

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Some were more vague, like The Work From Anywhere or like Family Freedom, kind of vague.

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It doesn't really tell people what it is.

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So anyways, we ran these, ran about $100 in ads.

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So not crazy ad spend, but to really see like what would work, right?

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What would people raise their hand and say, oh, I'm interested in checking that out.

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And just like with PPC on Amazon, you can see everything that's happening, right?

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So you can see how many impressions it got, how many clicks it got, how many people clicked twice,

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and then on the funnel side of things, the website, right?

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You can see how many people are seeing it, how many people are opting in, and how many people are buying, right?

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So Remote Business Boot Camp was the winner as far as like it got more clicks,

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and it did get I think maybe two sales or something like that.

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So we're like, okay, this is it.

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So we re-ran the whole thing, and like we made the whole thing called Remote Business Boot Camp.

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We knew the curriculum, but we didn't know the name.

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And then we did the boot camp, and it was good.

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But like right now, we're trying to run ads to the boot camp again, but it's just not working.

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So we're trying to figure out what it is.

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Like what's going on with this thing?

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We're spending money on ads, people are not buying it, you know?

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And so I'm just sharing this transparently with you guys because this is what we do.

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What we do, we go, okay, what's not working?

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What's not congruent or in alignment, right?

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So when you kind of think of our funnel, for you guys, we're building on Instagram, which is free, right?

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And we're driving attention, which is free.

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And then you're doing call to actions, which is free, right?

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For us, we do that.

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We do have Instagram running.

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But this side of the business, we run ads because we get the data a little bit faster.

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And I'm not saying you guys should run ads, but at some point, you might for your business.

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especially when you have an offer that starts working on Instagram,

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if you want to take it to the next level,

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you might start boosting some posts or running some ads to drive more traffic to it.

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So we're running ads right now to the bootcamp and it's just flopping.

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It's just not working.

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People are clicking, they're checking it out and then they're leaving.

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We're like, what's going on?

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So I'm digging into it and I realized last week,

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and also then people who are buying it are refunding out,

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like 50% of them are just refunding out, refunding out.

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I'm like, okay, what's going on here?

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So I go look into it.

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At this point, I'm not doing all the things.

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I used to do all the things. I used to run the ads,

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build the funnels, do all the stuff.

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But now we have people running the ads,

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we have people building the funnels.

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Everything's a little disconnected.

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So I go last week, I'm like,

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okay, I got to really just spend some time with this and see what's going on.

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So I go look at the ads.

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I'm like, oh, the ads we're running are the old ads.

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They're for the family freedom challenge.

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So it's like Chelsea and she's like, learn about Amazon.

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It's all about Amazon and launching your product.

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So no wonder people are buying this product.

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They're getting into it.

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They're like a day or two in and they're like,

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this isn't about Amazon and they're refunding out.

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We know that Rainmakers is about Amazon in the long run,

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but they haven't gotten that far.

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So that was the first big mistake.

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So I was like, hey, turn off all those ads

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and put all the money into the bootcamp ads.

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We have new bootcamp ads.

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I know Tiffany, you've seen some of those,

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like they're just about the bootcamp.

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So we just put money into that.

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And so like the last few days we've been putting money into that,

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but still it's like, I think two sales have come in,

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from spending money on these ads.

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I was like, still, okay, something's still not working.

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The ads now are doing good.

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So when you think of your funnel,

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we're always looking for like, where's the block in the funnel?

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Where are people getting stuck?

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So right now the ads are working,

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which means people are liking them, they're engaging,

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they're clicking through, but they're not buying.

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So the block in my funnel now is the funnel.

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It's the front page or it's the homepage of the website.

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So now we know where to focus our attention.

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So literally on the plane to come here,

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I had, you know, the page up.

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And so the page is, it's long, right, at this point.

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So I was basically just going through there like,

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what could we change?

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You know, what could we change?

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What can we tweak?

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Yeah, so this is the page.

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This is Chelsea talking about building a, you know,

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a theme page and kind of like what we're doing here.

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So I'm like, okay, I noticed something.

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Do you guys see this?

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What's going on?

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The next bootcamp starts in, I'm like, what is this?

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Like, it's totally broken.

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So that was one thing, right?

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Oh, you know what?

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This is an old, like, featured in section.

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Why don't we, maybe we can just switch that out, right?

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So then I'm just like, basically for me,

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I'm just putting this in a document.

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If you're doing this yourself,

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you would just go make these changes.

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So for me, what I'm doing is I'm going, you know,

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where is it?

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Did I just click out of my doc?

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Here it is.

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No, that's not it.

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I might've clicked out of it,

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but I basically have a document.

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I just sent it to our team.

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And it's just like, here, change this, change that.

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Like, you know, the timer's broken, right?

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One thing that we've learned is, you know,

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every step of our funnel,

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we want to kind of reduce the friction to that step.

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And so I noticed this language here,

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save 50% for your Halloween sale.

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It's kind of weird language,

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but I'm like, that makes me think

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that it's going to be like $26,

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like 50% off 47, right?

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But no, it's 50% off a hundred dollars,

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but it's like, it's, it's, I'm not communicating it.

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We're not communicating it well.

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So I'm like, take this out.

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Like, you know, like just say like, you know,

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save 50% off for a limited time or something like that,

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but don't tell them the price.

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The ideal thing you want

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when you're selling something online

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is for someone to think it's going to be a lot,

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and then for it to be way less than they think it is.

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This, if they think it's going to be $25

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and they get to the next page and it's 47,

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they're bouncing.

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They're like, they had it in their head.

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Their expectation was it's going to be lower.

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So I was like, take that out.

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You know, this looks like it's working.

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This little timer down here is working.

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That one's not, but then we still have some like Amazon,

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like this is like Amazon testimonials, you know?

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And again, that is where we're taking people eventually

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to like, hey, build this thing and then come do this thing.

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But I was like, okay, let's just take that out.

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Let's make it really focused on this bootcamp,

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what they're going to learn in the bootcamp.

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And that's really what I was doing.

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And, you know, again, I share this with you guys

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because like there's all these elements

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of how you can, you know,

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help someone make a buying decision.

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Like this is called risk reversal, right?

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30-day complete happiness promise, right?

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So when people buy this, the bootcamp,

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they're not happy for any reason within 30 days,

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100% refund, and that takes the pressure off of them.

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Like, oh, okay, I don't need to be so freaked out

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about this thing, right?

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Social proof, right?

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This is testimonials.

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Again, she's.

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holding a product, it doesn't make sense in their minds.

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You just got to think like your customer sometime.

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If in the ad, they're talking about Instagram

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and on the funnel, we're talking about Instagram

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and they get down here and they're like,

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why is she holding a laundry basket thing?

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Like, it doesn't make sense.

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So we'll probably swap this testimonial out, right?

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So congruency, we talked about that.

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Here's some, what do you call it?

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Instagram testimonials.

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So we need those like higher up, right, higher up.

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I think there was another price mentioned down here.

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Where is it?

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And this is like a pretty complex funnel, honestly.

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I think we need to tone it back.

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And like, that's one thing too,

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if your website's really complicated,

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you kind of don't know what's great, what's not working.

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So when we started, you know, doing stuff like this online,

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I would have like the most simple funnels.

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Like I would just be like,

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like one, here's a funnel we have running right now.

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Like, it's so simple.

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It's just like, it's just this.

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It's just like, just this at the top.

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We actually added this bottom section,

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but like, it was just this for like two years.

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Like two years, it was just literally this top box.

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Then you opt in here and it was a video.

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That's it.

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Like this is, you can't scroll or anything like that.

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Like we keep it really simple

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because then you kind of know what's working.

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And this other funnel, you know, the bootcamp one,

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it's just kind of gotten so complicated over time

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that it's just really hard to know

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what's going to work or not.

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So we're going to make a ton of changes.

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We'll see if we can save it.

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But it's also one of those things,

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the whole thing is an experiment.

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Oh, sorry, there's some people in the waiting room.

246
00:11:35.760 --> 00:11:36.600
I'll let them in.

247
00:11:37.920 --> 00:11:39.800
The whole thing is really an experiment.

248
00:11:39.800 --> 00:11:42.560
And you know, I think the more you can treat marketing

249
00:11:42.560 --> 00:11:44.960
and making offers like a game,

250
00:11:44.960 --> 00:11:47.400
it just really does help your mindset

251
00:11:47.400 --> 00:11:50.320
because yes, we're spending money on ads.

252
00:11:50.320 --> 00:11:52.960
And that used to be terrifying for me.

253
00:11:52.960 --> 00:11:53.800
You know, I'm just like,

254
00:11:53.800 --> 00:11:56.840
gosh, it's like spinning the roulette wheel of Facebook.

255
00:11:56.840 --> 00:11:57.680
You know, like I don't know

256
00:11:57.680 --> 00:11:59.320
if this money will come back to us.

257
00:11:59.320 --> 00:12:01.760
And now we're like, okay, it's just part of the business.

258
00:12:01.760 --> 00:12:04.160
We kind of know we need to do it.

259
00:12:04.160 --> 00:12:08.840
However, everything is kind of just an experiment.

260
00:12:08.840 --> 00:12:10.280
And we kind of know that.

261
00:12:10.280 --> 00:12:12.840
And with this product, we're trying to make work right now.

262
00:12:12.840 --> 00:12:15.600
We're like, okay, if this doesn't work, what do we do?

263
00:12:15.600 --> 00:12:18.080
Right, we keep trying things, keep tweaking things.

264
00:12:18.080 --> 00:12:18.920
But if it's not working,

265
00:12:18.920 --> 00:12:20.960
eventually we just go, okay, time to pivot.

266
00:12:20.960 --> 00:12:22.520
Maybe we change the name of it again, right?

267
00:12:22.520 --> 00:12:24.080
We know the product itself is good.

268
00:12:24.080 --> 00:12:26.520
We know like when people were in it, they liked it,

269
00:12:26.520 --> 00:12:27.480
but maybe we change the name.

270
00:12:27.480 --> 00:12:28.560
Maybe it's the bootcamp thing.

271
00:12:28.560 --> 00:12:29.840
Maybe it's something else.

272
00:12:29.840 --> 00:12:31.600
Or maybe we retire this thing entirely

273
00:12:31.600 --> 00:12:32.440
and try something else.

274
00:12:32.440 --> 00:12:34.080
Maybe we sell it in a different format.

275
00:12:34.080 --> 00:12:36.120
Maybe it's not a challenge or bootcamp.

276
00:12:36.120 --> 00:12:37.480
Maybe it's a mini course, right?

277
00:12:37.480 --> 00:12:39.400
So there's a lot of ways to pivot

278
00:12:39.400 --> 00:12:41.400
without doing a ton of extra work.

279
00:12:41.400 --> 00:12:42.560
And I'm always looking for those things.

280
00:12:42.560 --> 00:12:44.040
So if you guys are trying something

281
00:12:44.040 --> 00:12:46.600
like a digital product or something like that,

282
00:12:46.600 --> 00:12:50.400
I just share this real life behind the scenes with you guys

283
00:12:50.400 --> 00:12:52.520
because this is just like, you know,

284
00:12:52.520 --> 00:12:53.920
this is the game you're playing.

285
00:12:53.920 --> 00:12:56.120
It's never like, there are seasons

286
00:12:56.120 --> 00:12:57.960
where like things get really optimized.

287
00:12:57.960 --> 00:12:59.320
And it's like, oh, this thing's just crushing.

288
00:12:59.320 --> 00:13:01.520
I never have to optimize it.

289
00:13:01.520 --> 00:13:05.880
But, you know, often, you know, the market changes,

290
00:13:05.880 --> 00:13:10.080
the ads fatigue, what worked in past seasons doesn't work.

291
00:13:10.080 --> 00:13:12.520
So this is, you know, if you can make it fun in your mind,

292
00:13:12.520 --> 00:13:14.120
like I'm just playing this game.

293
00:13:14.120 --> 00:13:16.920
And when I win the game, I make money.

294
00:13:16.920 --> 00:13:18.880
You know, I lose the game.

295
00:13:18.880 --> 00:13:20.640
I lose the money and that's okay.

296
00:13:20.640 --> 00:13:21.600
But if you treat it more like a game,

297
00:13:21.600 --> 00:13:22.880
it makes it more trivial and less like,

298
00:13:22.880 --> 00:13:23.800
oh, this is life or death.

299
00:13:23.800 --> 00:13:26.640
I have to like make the money here, you know?

300
00:13:26.640 --> 00:13:28.720
That's why we really love what we're teaching here

301
00:13:28.720 --> 00:13:30.880
because what you guys are doing is

302
00:13:30.880 --> 00:13:34.400
you are able to drive traffic now without spending money.

303
00:13:34.400 --> 00:13:36.200
So that takes that piece out of it

304
00:13:36.200 --> 00:13:39.160
where you can really experiment without the scariness

305
00:13:39.160 --> 00:13:41.560
of like, I got to go drop a thousand dollars

306
00:13:41.560 --> 00:13:44.040
on a Facebook ad to really test this thing.

307
00:13:44.040 --> 00:13:46.200
Because Facebook ads used to be able to test stuff

308
00:13:46.200 --> 00:13:48.640
for like a hundred bucks, you know,

309
00:13:49.400 --> 00:13:50.240
you could like kind of put a hundred dollars

310
00:13:50.240 --> 00:13:52.760
into a Facebook ad and really know if it was going to work.

311
00:13:52.760 --> 00:13:57.760
Now you really have to drive like for Facebook itself,

312
00:13:57.760 --> 00:14:01.320
like their machine to kind of learn what's working.

313
00:14:01.320 --> 00:14:03.600
You have to have like 50 conversions.

314
00:14:03.600 --> 00:14:05.000
So that means you need to spend enough

315
00:14:05.000 --> 00:14:07.800
to like get 50 of the action that you want,

316
00:14:07.800 --> 00:14:10.920
whether it's download your PDF or like buy your course

317
00:14:10.920 --> 00:14:13.000
or buy the mini book or whatever it is,

318
00:14:13.000 --> 00:14:14.720
50 of those need to happen.

319
00:14:14.720 --> 00:14:18.240
And so if each one costs you whatever, like it's a lot.

320
00:14:18.840 --> 00:14:19.680
You have to spend just to test

321
00:14:19.680 --> 00:14:21.120
to see if something's going to work.

322
00:14:21.120 --> 00:14:22.600
So that's why we love the Instagram thing

323
00:14:22.600 --> 00:14:25.000
because it's such a low barrier freeway.

324
00:14:25.000 --> 00:14:27.720
It takes some time, but you guys know how to get attention,

325
00:14:27.720 --> 00:14:29.080
you know how to get views.

326
00:14:29.080 --> 00:14:32.760
And now it's just about figuring how to turn that attention

327
00:14:32.760 --> 00:14:33.880
and monetize it over time.

328
00:14:33.880 --> 00:14:36.080
So anyways, thanks for listening to my spiel.

329
00:14:36.080 --> 00:14:37.960
If you came in late, watch the replay.

330
00:14:37.960 --> 00:14:40.560
So I give a little bit of recap on what we're doing

331
00:14:41.760 --> 00:14:43.320
in our own marketing funnels right now

332
00:14:43.320 --> 00:14:46.480
and how, you know, we're constantly optimizing things

333
00:14:46.480 --> 00:14:49.040
and just looking for where is it breaking, you know,

334
00:14:49.040 --> 00:14:50.640
and sometimes just putting yourself

335
00:14:50.640 --> 00:14:52.400
like people that heard it.

336
00:14:52.400 --> 00:14:54.200
It's like, sometimes you just got to really think

337
00:14:54.200 --> 00:14:57.640
like the customer and just put yourself in their shoes,

338
00:14:57.640 --> 00:15:00.640
you know, kind of like secret shop your own thing, you know.

339
00:15:00.000 --> 00:15:02.720
Oh, right now Chelsea is secret shopping,

340
00:15:02.720 --> 00:15:03.880
Dunphy product research, right?

341
00:15:03.880 --> 00:15:06.600
She's like pretending to be a person, you know,

342
00:15:06.600 --> 00:15:08.160
buying Dunphy product research.

343
00:15:08.160 --> 00:15:10.680
I think the team knows, but like, she's just seeing it.

344
00:15:10.680 --> 00:15:13.040
Like, what are the emails like that we send?

345
00:15:13.040 --> 00:15:14.480
Like, cause you know, you write these things

346
00:15:14.480 --> 00:15:16.440
and you automate them a long time ago.

347
00:15:16.440 --> 00:15:18.840
And it's like, you know, we want to check in on those things.

348
00:15:18.840 --> 00:15:22.720
So put yourself in the customer's mind,

349
00:15:22.720 --> 00:15:24.600
like act like you saw your post

350
00:15:24.600 --> 00:15:25.680
and go click through your stuff.

351
00:15:25.680 --> 00:15:28.760
See if it all works, make sure it's not broken, right?

352
00:15:28.760 --> 00:15:29.960
Sometimes it's a really simple thing.

353
00:15:29.960 --> 00:15:32.080
Like I showed you guys, the timer's broken,

354
00:15:32.080 --> 00:15:33.000
the price is off.

355
00:15:33.000 --> 00:15:35.520
Like, it's just like, okay, no wonder it's not working.

356
00:15:35.520 --> 00:15:39.320
So take some focus, take some attention.

357
00:15:39.320 --> 00:15:41.360
It's like a garden you got to nurture a little bit,

358
00:15:41.360 --> 00:15:44.560
but every little small change is going to make it better.

359
00:15:45.600 --> 00:15:46.440
Awesome, okay.

360
00:15:46.440 --> 00:15:48.800
So while I'm doing that,

361
00:15:49.760 --> 00:15:52.160
I am going to pull up Slido.

362
00:15:52.160 --> 00:15:53.520
Thanks for sending me that.

363
00:15:53.520 --> 00:15:54.360
Tiffany.

364
00:15:56.000 --> 00:15:57.560
Oh, and I'm just seeing the chat now.

365
00:15:57.560 --> 00:16:00.560
People clicking your page from IG or Facebook only.

366
00:16:00.560 --> 00:16:02.640
Tiffany, yeah, we're mostly for that thing

367
00:16:02.640 --> 00:16:04.160
running from Facebook right now.

368
00:16:04.160 --> 00:16:06.800
So just to like test it faster,

369
00:16:06.800 --> 00:16:08.400
but we definitely could do it on Instagram.

370
00:16:08.400 --> 00:16:13.040
I think what we probably should do is test it on Instagram

371
00:16:13.040 --> 00:16:14.280
because it's free.

372
00:16:14.280 --> 00:16:16.080
And then like, once we figure out what works,

373
00:16:16.080 --> 00:16:17.640
then spend money on it.

374
00:16:17.640 --> 00:16:18.800
But sometimes we're just impatient.

375
00:16:18.800 --> 00:16:21.560
And so we just like spend money and let's figure it out.

376
00:16:21.560 --> 00:16:23.160
But we don't, we're always like that.

377
00:16:23.160 --> 00:16:26.760
So actually I guess we were always like that.

378
00:16:26.800 --> 00:16:28.560
Like we learned on Facebook ads.

379
00:16:28.560 --> 00:16:30.480
So like, that's definitely our default

380
00:16:30.480 --> 00:16:31.880
when we're testing new offers.

381
00:16:31.880 --> 00:16:34.240
That's like really where we cut our teeth.

382
00:16:34.240 --> 00:16:37.160
We're only now starting to lean into organic,

383
00:16:37.160 --> 00:16:41.160
you know, in the last like two years, basically.

384
00:16:41.160 --> 00:16:43.120
We've been really seeing the value of building organic

385
00:16:43.120 --> 00:16:45.440
and it is, it's a way less risky, you know,

386
00:16:45.440 --> 00:16:47.800
especially ads like when we started,

387
00:16:47.800 --> 00:16:49.440
ads were so much easier, you know,

388
00:16:49.440 --> 00:16:53.360
like Facebook ads were just a lot easier, a lot cheaper.

389
00:16:53.360 --> 00:16:55.800
You know, we could run our challenge

390
00:16:55.800 --> 00:16:58.680
and have someone buy the challenge for like $27.

391
00:16:58.680 --> 00:17:03.440
At the time when we started 2019, our challenge was $27

392
00:17:03.440 --> 00:17:05.920
and it would cost us about $27 in Facebook ads

393
00:17:05.920 --> 00:17:07.520
to have someone buy that challenge.

394
00:17:07.520 --> 00:17:12.359
Now it costs about $350 to have someone buy our challenge.

395
00:17:12.359 --> 00:17:15.359
So the math doesn't math fully, right?

396
00:17:15.359 --> 00:17:18.280
If you think like, if one out of 10 people

397
00:17:18.280 --> 00:17:20.000
are going to buy the mastermind,

398
00:17:20.000 --> 00:17:25.000
that's $3,500 that it costs to get that mastermind buyer.

399
00:17:26.280 --> 00:17:28.440
And now we have to fulfill on the mastermind, right?

400
00:17:28.440 --> 00:17:30.600
And we got coaches and team and all the things.

401
00:17:30.600 --> 00:17:32.320
So the margins are actually way slimmer.

402
00:17:32.320 --> 00:17:34.680
I think people think we're just rolling in the dough

403
00:17:34.680 --> 00:17:35.760
and remakers all the time,

404
00:17:35.760 --> 00:17:37.960
but the margin is actually very slim.

405
00:17:37.960 --> 00:17:40.960
So that's why Instagram has been such a game changer

406
00:17:40.960 --> 00:17:41.960
for us in this last season,

407
00:17:41.960 --> 00:17:44.240
because you can do a lot for free.

408
00:17:44.240 --> 00:17:46.840
You get a lot of leverage there, it takes time,

409
00:17:46.840 --> 00:17:49.600
but there's just way better margins, so.

410
00:17:50.600 --> 00:17:51.440
And-

411
00:17:51.440 --> 00:17:53.240
A little more interactive too.

412
00:17:53.240 --> 00:17:57.040
Like, I wonder if you maybe have already tried this,

413
00:17:57.040 --> 00:17:59.080
but doing like the many, is it many chat?

414
00:17:59.080 --> 00:18:01.640
Yeah, many chat, have them comment,

415
00:18:03.080 --> 00:18:05.880
rainmaker and then they get the link.

416
00:18:05.880 --> 00:18:06.720
Yeah, no, we do.

417
00:18:06.720 --> 00:18:10.720
Like most people who come into rainmakers now

418
00:18:10.720 --> 00:18:12.320
come through Instagram through that.

419
00:18:12.320 --> 00:18:14.720
They come in through call to action posts,

420
00:18:14.720 --> 00:18:17.440
they comment a word and then they go to many chat

421
00:18:17.440 --> 00:18:19.680
and then they jump into a funnel from there.

422
00:18:19.680 --> 00:18:23.760
So, and then we have team who are in the DMs

423
00:18:23.760 --> 00:18:26.240
actually chatting with people back and forth,

424
00:18:26.240 --> 00:18:27.080
kind of nurturing them,

425
00:18:27.080 --> 00:18:28.320
because people will get sent the link

426
00:18:28.320 --> 00:18:29.160
and they don't click it.

427
00:18:29.160 --> 00:18:30.760
So it's a whole thing,

428
00:18:30.760 --> 00:18:33.680
but we're kind of like, we're in the challenge for so long.

429
00:18:33.680 --> 00:18:34.960
We did the challenge for so long.

430
00:18:34.960 --> 00:18:36.640
It's so hard to let go of that.

431
00:18:36.640 --> 00:18:38.920
I'm like, I don't know, it might be time, you know?

432
00:18:38.920 --> 00:18:40.920
Might be time, like the market's shifting.

433
00:18:40.920 --> 00:18:43.160
So who knows, we'll see.

434
00:18:44.160 --> 00:18:47.280
But yeah, we love the leverage that Instagram gives us.

435
00:18:47.280 --> 00:18:49.760
You know, like when you guys do get your page

436
00:18:49.760 --> 00:18:52.240
up to these bigger numbers, it's pretty incredible.

437
00:18:52.240 --> 00:18:54.640
Once you kind of know your audience, you know it works,

438
00:18:54.640 --> 00:18:56.960
it's pretty incredible to be able to drive revenue.

439
00:18:56.960 --> 00:18:59.360
Kind of at the flick of a wrist, how to say, right?

440
00:18:59.360 --> 00:19:00.720
You're just like, you know,

441
00:19:00.720 --> 00:19:02.320
we've got the rainmaker account

442
00:19:02.320 --> 00:19:05.480
up to 700 something thousand followers.

443
00:19:05.480 --> 00:19:10.040
You know, if margins are really tight,

444
00:19:10.040 --> 00:19:12.320
finances are low, we can do a couple posts

445
00:19:12.640 --> 00:19:14.680
and drive some revenue really quickly through there,

446
00:19:14.680 --> 00:19:16.320
which is really powerful.

447
00:19:17.280 --> 00:19:19.520
You know, at the end of the day, Instagram still owns it.

448
00:19:19.520 --> 00:19:21.920
So that is still a little risky, right?

449
00:19:21.920 --> 00:19:23.240
Because they can just snap their fingers

450
00:19:23.240 --> 00:19:25.480
and, you know, shut you down or whatever.

451
00:19:25.480 --> 00:19:27.800
But, you know, we build backup accounts.

452
00:19:27.800 --> 00:19:30.400
Like we have two or three,

453
00:19:30.400 --> 00:19:33.320
or I guess we know we have like four backup accounts, right?

454
00:19:33.320 --> 00:19:35.800
So we're kind of like, okay, this works here.

455
00:19:35.800 --> 00:19:37.000
Let's build it here, here, and here.

456
00:19:37.000 --> 00:19:38.560
So if this one goes down, we got these ones,

457
00:19:38.560 --> 00:19:40.520
we'll try to get that one back.

458
00:19:40.560 --> 00:19:43.400
We had a friend who, his name is Bashar.

459
00:19:43.400 --> 00:19:45.760
He's like also in the Amazon space

460
00:19:45.760 --> 00:19:48.000
and he's got 2 million followers on Instagram

461
00:19:49.000 --> 00:19:51.360
and built his whole business off Instagram.

462
00:19:51.360 --> 00:19:54.920
He didn't do anything else to bring people into his world.

463
00:19:54.920 --> 00:19:58.080
And his Instagram, he built a big team, all this stuff.

464
00:19:58.080 --> 00:20:00.480
His Instagram got shut down for like two months.

465
00:20:00.000 --> 00:20:02.340
months and it basically like tuck out.

466
00:20:02.340 --> 00:20:05.340
I mean, he had to like, let go, like half his company, you know,

467
00:20:05.340 --> 00:20:07.380
cause we had built it all on that thing.

468
00:20:07.820 --> 00:20:11.920
So we were big fans of diversifying because you don't want to

469
00:20:11.920 --> 00:20:13.380
have all your eggs in one basket.

470
00:20:13.500 --> 00:20:17.100
But when you guys are getting started, Instagram does give you a lot of leverage.

471
00:20:17.140 --> 00:20:21.340
And, um, at this point in a lot of the businesses in this room, like

472
00:20:21.660 --> 00:20:24.440
there's not a lot of risk, you're not having team members and employees.

473
00:20:24.440 --> 00:20:28.580
And if you do have a virtual assistant, it's not like, you know, you're not paying

474
00:20:28.580 --> 00:20:34.840
a ton, so it's, it's, I like it cause it gives you guys a lot of, it gives you a

475
00:20:34.840 --> 00:20:41.680
lot of upside potential without the downside risk, you know, so yeah, anyways.

476
00:20:41.900 --> 00:20:42.160
All right.

477
00:20:42.160 --> 00:20:43.760
Let's hop into some questions.

478
00:20:44.120 --> 00:20:45.440
I see a couple here.

479
00:20:46.160 --> 00:20:49.600
And then, um, if you guys are coming in late, I might be a lot out of breath

480
00:20:49.600 --> 00:20:52.700
today cause I'm in Breckenridge, Colorado, up in the mountains, I'm

481
00:20:52.700 --> 00:20:55.240
like 9,000 feet above sea level.

482
00:20:55.260 --> 00:20:59.320
So, um, and, uh, I'm still getting used to, I just came in.

483
00:20:59.340 --> 00:21:03.460
So I'm like, you know, I'm a little woozy the guy here though.

484
00:21:03.500 --> 00:21:05.100
So I'm in this guy's house.

485
00:21:05.440 --> 00:21:06.160
It's really nice.

486
00:21:06.540 --> 00:21:13.140
And, uh, he, every room here has like an oxygen like setting.

487
00:21:13.540 --> 00:21:17.180
So he's like, oh, I'll turn your oxygen up or whatever this tonight.

488
00:21:17.180 --> 00:21:18.220
So you actually sleep good.

489
00:21:18.260 --> 00:21:19.400
I was like, that's crazy.

490
00:21:20.340 --> 00:21:22.000
There's there's levels to this game.

491
00:21:22.300 --> 00:21:25.820
So this is, I'm in a mastermind and a bunch of guys are, are just

492
00:21:25.820 --> 00:21:26.900
getting together at this guy's house.

493
00:21:26.900 --> 00:21:30.620
So we're all staying here and, uh, but it's cool house.

494
00:21:31.220 --> 00:21:32.980
All right, let's do it.

495
00:21:32.980 --> 00:21:33.200
Okay.

496
00:21:33.200 --> 00:21:38.180
So Susan first, and then we got Olivia and then, um, we have the Slido.

497
00:21:38.220 --> 00:21:42.580
Um, uh, you guys don't know about the Slido, but on the end of week

498
00:21:42.620 --> 00:21:45.500
accountability forms, there's a spot where you can ask questions.

499
00:21:45.820 --> 00:21:48.020
If you're stuck on something, I might take a look at that too.

500
00:21:48.020 --> 00:21:50.360
Since we have a smaller room, if we have extra time.

501
00:21:50.360 --> 00:21:52.380
So I might do a couple of questions from there.

502
00:21:52.840 --> 00:21:53.860
So, okay.

503
00:21:53.860 --> 00:21:55.620
Susan, how's it going with you?

504
00:21:56.020 --> 00:21:56.820
Yeah, go for you.

505
00:21:56.820 --> 00:21:57.940
Jump into the questions.

506
00:21:57.980 --> 00:22:02.900
Um, can I just say there's a form that I dropped in the eye to eye in the app too.

507
00:22:02.900 --> 00:22:08.780
It's just our like group, um, heading into the end of this program.

508
00:22:08.860 --> 00:22:11.740
Just, um, so that is in there.

509
00:22:11.740 --> 00:22:14.100
If you guys get a chance, I didn't want to say it at the end,

510
00:22:14.100 --> 00:22:15.220
if people were hopping off.

511
00:22:15.220 --> 00:22:15.540
So.

512
00:22:16.600 --> 00:22:18.300
Yeah, grab it and throw it in the chat too.

513
00:22:18.300 --> 00:22:18.860
That'd be awesome.

514
00:22:18.860 --> 00:22:20.880
Cause I know we talked about that being this week.

515
00:22:21.260 --> 00:22:24.320
Um, I think, did you, was you able to put it on his call as well?

516
00:22:25.360 --> 00:22:26.720
Do you know, did you guys hear it?

517
00:22:26.720 --> 00:22:27.720
I've been, I don't know.

518
00:22:27.960 --> 00:22:28.120
Okay.

519
00:22:28.120 --> 00:22:29.080
So we'll say it for a couple of weeks.

520
00:22:29.080 --> 00:22:33.840
I want to get it ahead before we still have, you know, about a month, I believe.

521
00:22:34.200 --> 00:22:35.540
But, uh, we want to get it ahead.

522
00:22:35.540 --> 00:22:37.220
Just hear from you guys.

523
00:22:37.220 --> 00:22:38.220
See how we can serve you.

524
00:22:38.520 --> 00:22:43.920
We are talking about, you know, how can we support, um, this kind of new thing

525
00:22:43.940 --> 00:22:48.680
in the mastermind and, uh, and continue supporting you guys in this, you know?

526
00:22:48.700 --> 00:22:53.960
So, um, keep an ear out where we're thinking about, um, some things that'll help.

527
00:22:53.960 --> 00:22:57.680
So, um, Susan, let's hop to you.

528
00:22:58.060 --> 00:23:01.340
How is the dancers going on Instagram?

529
00:23:02.620 --> 00:23:03.620
Oh, you're muted though.

530
00:23:03.800 --> 00:23:04.500
You are muted.

531
00:23:05.140 --> 00:23:05.740
There it goes.

532
00:23:05.900 --> 00:23:06.140
Okay.

533
00:23:06.140 --> 00:23:06.420
There.

534
00:23:06.460 --> 00:23:06.740
Hi.

535
00:23:06.820 --> 00:23:07.180
Hi.

536
00:23:07.540 --> 00:23:08.000
Okay.

537
00:23:08.140 --> 00:23:09.540
Um, pretty good.

538
00:23:09.560 --> 00:23:10.780
I'd love for you to look at it.

539
00:23:10.780 --> 00:23:13.140
You know, you get like a lot of advice and everything, and I

540
00:23:13.140 --> 00:23:14.220
kind of went back and forth.

541
00:23:14.480 --> 00:23:18.880
And I'm getting a lot of college students because I had those

542
00:23:18.880 --> 00:23:22.740
college videos that went kind of, so, I mean, I guess it's not bad.

543
00:23:22.740 --> 00:23:26.220
I guess they, you know, but I wanted to get more moms.

544
00:23:26.220 --> 00:23:30.840
And so I put a couple commercially mom things on there and they did not go

545
00:23:30.840 --> 00:23:36.160
well compared to my more artistic, but I would love if you would look

546
00:23:36.160 --> 00:23:39.720
at my very latest post, which I just put up like five minutes ago.

547
00:23:39.720 --> 00:23:42.080
So not five, but half an hour.

548
00:23:42.080 --> 00:23:42.840
Remind me of it again.

549
00:23:42.840 --> 00:23:45.340
I had it saved in my other computer, but it's the dance.

550
00:23:45.500 --> 00:23:48.500
Positively dance, positively dance.

551
00:23:48.540 --> 00:23:49.540
I can put it in the chat.

552
00:23:50.220 --> 00:23:50.460
Okay.

553
00:23:50.460 --> 00:23:50.940
I got it.

554
00:23:51.020 --> 00:23:51.420
Let me see.

555
00:23:52.740 --> 00:23:54.060
Share my screen.

556
00:23:54.260 --> 00:23:54.980
There we go.

557
00:23:55.140 --> 00:23:58.320
And then I did the whole thing that you said, the call to action, like the

558
00:23:58.320 --> 00:24:00.180
commercial ones haven't gone well.

559
00:24:00.180 --> 00:24:05.460
And I said, Oh, so I kind of went back to the more artistic, um, that's, you

560
00:24:05.460 --> 00:24:08.220
know, the one with all the Swan Lake ladies.

561
00:24:09.300 --> 00:24:11.500
So you would say this is where you're calling like commercial.

562
00:24:11.500 --> 00:24:12.300
Like it's more like,

563
00:24:13.060 --> 00:24:13.940
not commercial.

564
00:24:13.940 --> 00:24:15.060
This is more artistic.

565
00:24:15.860 --> 00:24:18.740
There's a commercial one where this like flash mob in target.

566
00:24:19.460 --> 00:24:20.020
Oh, okay.

567
00:24:20.020 --> 00:24:22.140
Like, yeah, like this, that one.

568
00:24:22.140 --> 00:24:26.260
And I thought it was so cute and I thought it would get to moms, but it

569
00:24:26.260 --> 00:24:30.540
might've been the time of the day they did that, um, you know, that dance

570
00:24:30.540 --> 00:24:33.500
from, um, dirty dancing or whatever, right?

571
00:24:34.620 --> 00:24:39.980
He does the lift and whatever, but, um, that didn't go well and that's a

572
00:24:40.000 --> 00:24:44.800
little more, um, yeah, she's a ballet dancer and an Irish dancer.

573
00:24:45.360 --> 00:24:45.520
Yeah.

574
00:24:45.520 --> 00:24:46.040
It's interesting.

575
00:24:46.040 --> 00:24:46.200
Yeah.

576
00:24:46.200 --> 00:24:50.120
Some of the more coordinated group dance stuff is doing what, I mean, this

577
00:24:50.120 --> 00:24:54.400
one's too early, but you had, you said five minutes ago, 17 views already.

578
00:24:54.400 --> 00:24:55.160
So we'll see.

579
00:24:55.760 --> 00:24:55.920
Yeah.

580
00:24:55.920 --> 00:24:59.800
It seems like you have some of the more traditional classic, as you call it.

581
00:25:00.000 --> 00:25:07.120
classical like ballet that seems to be the ones that are getting higher views at least for now

582
00:25:07.120 --> 00:25:14.720
exactly they uh yeah so but i try to i kind of go back and forth between commercial dance

583
00:25:14.720 --> 00:25:20.800
you know more mainstream or funny and then um the more artistic the ballet dancers and

584
00:25:21.600 --> 00:25:27.360
on stage and modern and those seem to do really well so i'm not sure if it's hashtags or time

585
00:25:27.360 --> 00:25:34.240
of day i'm posting um that's what i've kind of brought it down to it's probably not the hashtags

586
00:25:34.240 --> 00:25:41.040
honestly hashtags don't really matter as much anymore um as as the ai algorithm all that stuff

587
00:25:41.040 --> 00:25:46.080
gets better instagram knows exactly what's happening here you know so the hashtags used

588
00:25:46.080 --> 00:25:50.480
to be a kind of like help people find it and like also but i feel like people are searching

589
00:25:50.480 --> 00:25:56.480
less hashtags too so you could keep doing them but you might just like don't stress about them

590
00:25:56.480 --> 00:26:01.360
too much one thing i think i'm trying to think like one thing i would encourage you try this week

591
00:26:02.080 --> 00:26:12.400
um try this week to try to hit um curiosity with your audience um you know there's a couple

592
00:26:12.400 --> 00:26:17.360
things like viral like or sorry human psychology things that are like kind of will will help right

593
00:26:17.360 --> 00:26:22.560
so how is instagram knowing that people are into this they're watching every metric right they're

594
00:26:22.560 --> 00:26:27.840
watching did they like it did they comment how many seconds did they watch it before they scrolled

595
00:26:27.840 --> 00:26:32.960
so if it's two seconds which is the average right two seconds is the average watch time on facebook

596
00:26:32.960 --> 00:26:39.280
and instagram two seconds okay yeah so um if it's more than two it's like oh wow if they watch the

597
00:26:39.280 --> 00:26:44.480
whole thing it's like wow that's like you know just imagine points in instagram's algorithm

598
00:26:44.480 --> 00:26:50.720
if they watch it two times right it's even more points right so um so that's how they're knowing

599
00:26:50.720 --> 00:26:55.360
what's working what they want to show to more people so what you might do this week because

600
00:26:55.360 --> 00:27:01.280
dances are kind of one of those things like if we just watch this one right um that's fine actually

601
00:27:02.000 --> 00:27:06.560
this one actually you kind of do it right you're like watch this dance wonder take flight

602
00:27:07.520 --> 00:27:12.880
right so like i'm kind of like waiting for her to like take flight right like she's doing gonna do

603
00:27:12.880 --> 00:27:20.000
a jump or something or maybe okay maybe not she's only 10 she's only 10 okay okay okay but but that

604
00:27:20.000 --> 00:27:23.840
you know what i mean like sometimes when you if you could think of something in the end of the

605
00:27:23.840 --> 00:27:28.960
video that you could call out in your caption um i think that'll really be like again you don't

606
00:27:29.760 --> 00:27:36.640
click baby about it but like you're like you know when that fourth guy comes in you know like

607
00:27:36.640 --> 00:27:41.040
or something like notice something about the video later on in the video like towards the end

608
00:27:41.040 --> 00:27:45.360
and try to call that out in your caption and that'll get people like kind of waiting around

609
00:27:45.360 --> 00:27:51.520
for it to see that moment like if there's kind of like something special that happens towards the

610
00:27:51.520 --> 00:27:59.040
end you know okay got it do you know what i'm saying you're giving a cliffhanger yes i was

611
00:27:59.040 --> 00:28:03.360
kind of looking at that you know if you look at the dashboard and you you know you can see how

612
00:28:03.360 --> 00:28:10.320
many views you've got if you click on it you can also see how much engagement you got which you

613
00:28:10.320 --> 00:28:16.560
know because people have shared it commented liked it so that's a different kind of thing

614
00:28:16.560 --> 00:28:22.640
and then i guess i look at more of the engagement what do you think of that and then those are um

615
00:28:23.760 --> 00:28:30.880
then those might be of what you just talked about yeah honestly it is and we're teaching

616
00:28:30.880 --> 00:28:35.600
you kind of how to work the human psychology side of things yes because now we we know that this

617
00:28:35.600 --> 00:28:41.280
stuff is like you know viral ish right some of these videos might not be viral but you can add

618
00:28:41.280 --> 00:28:46.080
your flavor to them and but do it in a way again you don't do it too much but there's a couple ways

619
00:28:46.080 --> 00:28:51.600
we can like kind of bait engagement right we can say um you know maybe there's something at the end

620
00:28:51.600 --> 00:28:56.240
of the video that you're calling out right maybe there's like three dancers like let's see if we

621
00:28:56.240 --> 00:29:01.840
can find like three right like maybe there's you know three dancers or maybe it's two dancers

622
00:29:01.840 --> 00:29:07.200
and you're like which you know who did it best a or b or like dancer one or dancer two right

623
00:29:07.760 --> 00:29:11.600
uh and they're on the left they're like left or right who did it best left or right right

624
00:29:11.600 --> 00:29:16.160
that type of stuff works really well where it's like you know people are kind of voting in the

625
00:29:16.160 --> 00:29:21.040
chat um especially if it's like um you know they're doing the same dance like like this one

626
00:29:21.040 --> 00:29:27.520
like are they doing the same thing yeah so like this would be a great one to go you know who did

627
00:29:27.520 --> 00:29:33.280
like um who did it best or something like that right and then people are like really watching

628
00:29:33.280 --> 00:29:37.920
it to kind of go like okay which one did it okay now i gotta watch it again like they like get into

629
00:29:37.920 --> 00:29:42.640
it right and so i think if you could just add just a little bit of curiosity a little bit of

630
00:29:42.640 --> 00:29:47.680
cliffhanger um if you see anything kind of noticing towards the end of the video or something that's

631
00:29:47.680 --> 00:29:53.120
kind of like baiting the engagement a little bit where it's like who did it best or like did you

632
00:29:53.120 --> 00:29:57.360
see that guy in the back or like you see the guy in the back spatial expression at the end

633
00:29:57.360 --> 00:29:59.760
like or something like that you're just kind of yeah

634
00:30:00.000 --> 00:30:04.960
throwing something out there for someone someone to wait for right because that's going to teach

635
00:30:04.960 --> 00:30:10.400
instagram like oh this thing needs to be seen by more people okay so it's really instagram who's

636
00:30:10.400 --> 00:30:16.080
doing the views well these are no these are all people right but like no but i mean they're

637
00:30:16.080 --> 00:30:21.680
deciding because i know one of my friends follows me i feel like she doesn't get all of my videos

638
00:30:22.480 --> 00:30:26.320
yeah yeah so like even if people follow you it won't show it to all those people

639
00:30:26.640 --> 00:30:30.480
basically instagram will kind of show it to a small portion of those people and they'll show

640
00:30:30.480 --> 00:30:35.840
it to a small portion of total strangers and then they're looking at kind of the again we don't know

641
00:30:35.840 --> 00:30:41.280
this we just infer this based on what we know what we see but they're looking at what's going

642
00:30:41.280 --> 00:30:46.080
well and they want to push the stuff that's going well to more people so basically if it's kind of

643
00:30:46.080 --> 00:30:50.800
like oh wow this thing is like getting more views it's getting a lot of comments it's getting a lot

644
00:30:50.800 --> 00:30:54.480
of engagement they're going to show it to more and more people so if you get that just that little

645
00:30:54.480 --> 00:30:58.400
because you're getting a really good baseline of views you can get just that little bit of extra

646
00:30:58.400 --> 00:31:03.200
oomph on them as far as engagement watch time whatever it is we don't know what metric is

647
00:31:03.200 --> 00:31:07.040
going to really do it for you it'll i think they'll push them to even more so and you'll

648
00:31:07.040 --> 00:31:11.520
start seeing five thousand ten thousand you know you might even have some reels that go to the

649
00:31:11.520 --> 00:31:17.520
millions right yeah i think stuff like this has more potential to probably be viral for like the

650
00:31:17.520 --> 00:31:23.360
mainstream like like the masses right like because this is kind of like oh it's it's funny and it's

651
00:31:23.360 --> 00:31:28.960
awesome it's in target it's more mainstream as opposed to this might not go as viral but who

652
00:31:28.960 --> 00:31:36.800
knows you know um they all had they all had at least a million views one to ten million views

653
00:31:36.800 --> 00:31:40.960
oh when you found them okay cool yeah then you know that they know you know they have potential

654
00:31:40.960 --> 00:31:48.560
yeah yeah every single one because i wanted to make sure yeah that's awesome cool

655
00:31:48.560 --> 00:31:59.600
okay awesome all right yeah try that this week curiosity cliffhangers and you know some sort of

656
00:31:59.600 --> 00:32:05.120
engagement bait where you're like a or b right or left you know something like that where you're

657
00:32:05.120 --> 00:32:09.840
trying to like get people to share their opinions that'll just help too because you know once people

658
00:32:09.840 --> 00:32:14.640
start seeing people comment they'll comment more okay and last thing that would be the hook right

659
00:32:14.640 --> 00:32:20.880
not the caption the hook the curiosity it could be either okay it could be either one you could

660
00:32:20.880 --> 00:32:26.560
put it right on the graphic you know or at the top or you could put it in the caption um the

661
00:32:27.520 --> 00:32:32.320
people read the graph or sorry they read the creative like the video and the thing above the

662
00:32:32.320 --> 00:32:36.240
video they read that first yeah so if you haven't hooked them they're not going to read the caption

663
00:32:36.240 --> 00:32:41.120
they'll just scroll past it so to give it its best shot i probably put it in that one first

664
00:32:41.680 --> 00:32:49.600
okay um yeah thank you you could always answer it too like you could you know a or what do you

665
00:32:49.600 --> 00:32:54.800
guys think who did who did it best left or right um my answer in the comments and then you could

666
00:32:54.800 --> 00:33:00.160
like comment on your own post being like it was definitely b you know and you should like say

667
00:33:00.160 --> 00:33:05.360
that you should say the one who did it worse so then people fight with you yeah that sounds good

668
00:33:05.360 --> 00:33:12.960
okay okay great thank you that's cool okay once people once you learn this like human psychology

669
00:33:12.960 --> 00:33:16.560
thing you kind of know how to game in a little bit game the system and i've seen people that

670
00:33:16.560 --> 00:33:21.360
are really good at this where you know they just be doing something normal video but they just know

671
00:33:21.360 --> 00:33:25.440
like they'll have something in the background that's just off and they just know everyone's

672
00:33:25.440 --> 00:33:33.040
going to comment on that thing you know um and it's just that's the internet you know so yeah

673
00:33:33.040 --> 00:33:40.480
all right cool all right olivia um we're gonna hop over to you um give me one second i do want to

674
00:33:40.480 --> 00:33:45.920
stay hydrated because i'm in this mountain and i'm short on breath so i'm gonna fill my water

675
00:33:45.920 --> 00:33:50.080
real quick okay so i'll be right back you guys can totally talk amongst yourself i'll be right

676
00:33:50.080 --> 00:33:51.600
back in like two minutes okay

677
00:33:59.920 --> 00:34:00.400
hi guys

678
00:34:04.320 --> 00:34:12.000
hi i want to know more about the oxygen or any details stephen yeah have you ever been to the

679
00:34:12.000 --> 00:34:17.600
places where they have like the flavored oxygen no but i've done like an ivy that like you can

680
00:34:17.600 --> 00:34:27.360
do like oxygen and i do feel better i'm gonna say that colorado is brutal for the oxygen yeah

681
00:34:30.560 --> 00:34:36.800
yeah it's only 6 000 feet up in colorado springs and we would walk up the stairs and then everybody's

682
00:34:36.800 --> 00:34:42.159
like dying just up one flight of stairs i was like man and then she's like oh i still do it

683
00:34:42.159 --> 00:34:49.520
and she lives there so you know and he's way higher up than that wow they even say my because

684
00:34:49.520 --> 00:34:54.320
my friend lived in colorado springs her babies were on oxygen and i guess all newborns they put

685
00:34:54.320 --> 00:34:59.920
on oxygen because like it's like they always start on oxygen because it's such

686
00:35:00.000 --> 00:35:01.200
I never even thought about that.

687
00:35:01.200 --> 00:35:03.800
Yeah, there's just a lot that comes with it.

688
00:35:03.800 --> 00:35:12.400
I want you to report back if you sleep better with the oxygen pumping in here.

689
00:35:12.400 --> 00:35:13.400
Yeah.

690
00:35:13.400 --> 00:35:18.800
They have an oxygen bar here, so I might hit that later, you know, you just put these things

691
00:35:18.800 --> 00:35:19.800
in your mouth.

692
00:35:19.800 --> 00:35:20.800
That's what I'm talking about.

693
00:35:20.800 --> 00:35:22.800
Yeah, they have like different flavors and stuff.

694
00:35:22.800 --> 00:35:23.800
Yeah, yeah.

695
00:35:23.800 --> 00:35:24.800
Flavors?

696
00:35:24.800 --> 00:35:25.800
I want to try flavors.

697
00:35:25.800 --> 00:35:26.800
Yeah.

698
00:35:27.800 --> 00:35:29.800
They had it at like a festival here.

699
00:35:29.800 --> 00:35:30.800
That's funny.

700
00:35:30.800 --> 00:35:34.800
Yeah, I think the first time I saw that was at a float spa.

701
00:35:34.800 --> 00:35:37.800
Has anyone ever done a float spa?

702
00:35:37.800 --> 00:35:39.800
That's also a weird experience.

703
00:35:39.800 --> 00:35:40.800
It's like...

704
00:35:40.800 --> 00:35:41.800
Like the float chambers?

705
00:35:41.800 --> 00:35:45.800
Yeah, it's a sensory deprivation float chamber.

706
00:35:45.800 --> 00:35:51.800
So it's like, you go in this little egg, and it's like, the water's your body temperature,

707
00:35:51.800 --> 00:35:57.800
so you kind of don't feel the water even, but then you just like float in it, and then

708
00:35:57.800 --> 00:36:01.800
you shut it, and it's just like completely black, and you can't, you're just floating,

709
00:36:01.800 --> 00:36:05.800
and it feels like you're in space, you know, and whether your eyes are open or closed,

710
00:36:05.800 --> 00:36:06.800
you can't really tell.

711
00:36:06.800 --> 00:36:11.800
So it's like, you don't know if you're asleep or awake, and it's very relaxing.

712
00:36:11.800 --> 00:36:15.800
Chelsea loved it when she was pregnant, because it's like, you have all that, you know, just

713
00:36:15.800 --> 00:36:18.800
weight, and then it's just like weight, you're weightless.

714
00:36:18.800 --> 00:36:19.800
Oh my gosh.

715
00:36:19.800 --> 00:36:20.800
Yes.

716
00:36:20.800 --> 00:36:23.800
I did my, I just would have put my arms up, because I work like this so much, I have a

717
00:36:23.800 --> 00:36:27.800
lot of tension exercise, put my arms up for like an hour.

718
00:36:27.800 --> 00:36:32.800
But I made the mistake last time, you guys will laugh, I brought my phone in with me,

719
00:36:32.800 --> 00:36:35.800
because I really wanted to like, they had a thing you can plug your phone into to like

720
00:36:35.800 --> 00:36:37.800
play a podcast or an audio book.

721
00:36:37.800 --> 00:36:40.800
And I was really into an audio book, but the thing didn't work.

722
00:36:40.800 --> 00:36:44.800
So I was like, okay, I'll like bring my phone in, I'll like, I'll like, balance it on the

723
00:36:44.800 --> 00:36:47.800
little hinge, like there's just like a little tiny ledge.

724
00:36:47.800 --> 00:36:49.800
So I like balanced it like this.

725
00:36:49.800 --> 00:36:51.800
And it was totally fine the whole time.

726
00:36:51.800 --> 00:36:56.800
But then when I was getting out, my phone totally fell in the water.

727
00:36:56.800 --> 00:37:00.800
And it's like the saltiest water you've ever, you know, like, it's just the phone just got

728
00:37:00.800 --> 00:37:01.800
all the salt in it.

729
00:37:01.800 --> 00:37:03.800
And then I got it in my eyes.

730
00:37:03.800 --> 00:37:05.800
And it's like, burns your eyes.

731
00:37:05.800 --> 00:37:08.800
So I'm like, with my phone, and it was just a mess.

732
00:37:08.800 --> 00:37:10.800
It was very relaxing until the end.

733
00:37:10.800 --> 00:37:11.800
Until the end.

734
00:37:11.800 --> 00:37:14.800
Sounds like an episode of Seinfeld or something.

735
00:37:15.800 --> 00:37:16.800
Luckily, they have showers.

736
00:37:16.800 --> 00:37:18.800
I just like ran over there and washed my eyes out.

737
00:37:18.800 --> 00:37:20.800
But my phone was recovering for a while.

738
00:37:20.800 --> 00:37:24.800
There's just like salt in every little, you know, crevice.

739
00:37:24.800 --> 00:37:25.800
So, all right.

740
00:37:25.800 --> 00:37:28.800
Olivia, you're up next.

741
00:37:28.800 --> 00:37:30.800
Yes, can you hear me?

742
00:37:30.800 --> 00:37:31.800
Yeah, I gotcha.

743
00:37:31.800 --> 00:37:33.800
Okay, perfect.

744
00:37:33.800 --> 00:37:39.800
So I just wanted you to look at my page and just audit it.

745
00:37:39.800 --> 00:37:40.800
Just take a look.

746
00:37:40.800 --> 00:37:42.800
Give me your feedback.

747
00:37:43.800 --> 00:37:50.800
Because it's, I'm getting followers, but not as fast as I thought I would.

748
00:37:50.800 --> 00:37:57.800
So, you know, I'm only at 204 followers, but I get like one follower every day, new follower.

749
00:37:57.800 --> 00:37:58.800
So it's not bad.

750
00:37:58.800 --> 00:38:05.800
But I'm thinking maybe there's some disconnect like between my bio and I don't know what I post about.

751
00:38:05.800 --> 00:38:08.800
It's, I'm gonna drop my handle in the chat.

752
00:38:08.800 --> 00:38:11.800
It's my, I'm building my Amazon brand.

753
00:38:11.800 --> 00:38:12.800
Cool.

754
00:38:12.800 --> 00:38:14.800
So it's sorry.

755
00:38:14.800 --> 00:38:16.800
It's family fruit.

756
00:38:16.800 --> 00:38:18.800
Yeah.

757
00:38:18.800 --> 00:38:20.800
Official.

758
00:38:20.800 --> 00:38:21.800
Family fruits official.

759
00:38:21.800 --> 00:38:22.800
Okay.

760
00:38:22.800 --> 00:38:23.800
Yes.

761
00:38:23.800 --> 00:38:24.800
And yeah.

762
00:38:24.800 --> 00:38:28.800
And our product is reusable food pouches for babies and toddlers.

763
00:38:28.800 --> 00:38:35.800
So the idea was really so my niche was supposed to be non-toxic baby product.

764
00:38:35.800 --> 00:38:41.800
But really I'm just posting about, you know, funny parenting stuff.

765
00:38:41.800 --> 00:38:42.800
Yeah.

766
00:38:42.800 --> 00:38:44.800
Not just to get followers.

767
00:38:44.800 --> 00:38:50.800
And it seems like every time I post something about like non-toxic stuff, I don't really get many views.

768
00:38:50.800 --> 00:38:54.800
So I kind of stopped doing that.

769
00:38:54.800 --> 00:38:55.800
Yeah.

770
00:38:55.800 --> 00:38:58.800
I think you could probably integrate it in, but you might.

771
00:38:58.800 --> 00:38:59.800
Yeah.

772
00:38:59.800 --> 00:39:00.800
I think hitting the family.

773
00:39:00.800 --> 00:39:04.800
I think there's definitely a trend towards non-toxic stuff.

774
00:39:04.800 --> 00:39:05.800
Yeah.

775
00:39:05.800 --> 00:39:10.800
So it won't be too hard to convince people why, you know,

776
00:39:10.800 --> 00:39:13.800
why this product versus that product when the time comes.

777
00:39:13.800 --> 00:39:18.800
So I think just attracting moms in general or parents, I think that's totally fine.

778
00:39:18.800 --> 00:39:19.800
Let me see.

779
00:39:19.800 --> 00:39:26.800
Empowering parents to raise healthy kids, non-toxic.

780
00:39:26.800 --> 00:39:31.800
Yeah, let's see.

781
00:39:31.800 --> 00:39:36.800
Good amount of views on these.

782
00:39:36.800 --> 00:39:38.800
Yes, I had one video that went viral.

783
00:39:38.800 --> 00:39:41.800
I think like 24 million views.

784
00:39:41.800 --> 00:39:43.800
Wow.

785
00:39:43.800 --> 00:39:46.800
And I'm still getting followers from that one video.

786
00:39:46.800 --> 00:39:48.800
Yeah, sometimes those ones will produce a lot of followers.

787
00:39:48.800 --> 00:39:49.800
Sometimes they won't.

788
00:39:49.800 --> 00:39:57.800
But yeah, I'm wondering if you have some tips on how to.

789
00:39:57.800 --> 00:40:00.800
I also set up my.

790
00:40:00.000 --> 00:40:04.340
see that on desktop, but if you go on your model, I also set up my shop.

791
00:40:04.900 --> 00:40:10.460
So I do have a job now, uh, on the mind.

792
00:40:11.500 --> 00:40:13.320
Cause yeah, we were talking about that last week.

793
00:40:13.320 --> 00:40:14.700
I just want to see what it looks like.

794
00:40:15.020 --> 00:40:15.420
Yes.

795
00:40:15.420 --> 00:40:18.540
I set it up two days ago, I think.

796
00:40:18.820 --> 00:40:23.460
Um, and, Oh Lord, it was such a, yeah.

797
00:40:24.380 --> 00:40:25.860
Did you have to do it through MEDA?

798
00:40:25.900 --> 00:40:26.660
I haven't done it yet.

799
00:40:26.660 --> 00:40:30.980
It's through MEDA, yes, yes, through MEDA, through, yeah, it's called, uh, commerce

800
00:40:30.980 --> 00:40:31.660
manager.

801
00:40:32.460 --> 00:40:33.060
Yeah.

802
00:40:33.100 --> 00:40:33.620
Okay.

803
00:40:33.760 --> 00:40:35.020
I mean, it was easy.

804
00:40:35.020 --> 00:40:36.220
It's just, yeah.

805
00:40:37.500 --> 00:40:37.940
Yeah.

806
00:40:38.460 --> 00:40:43.980
It's just confusing the way they have you fill it all out.

807
00:40:44.460 --> 00:40:50.900
Um, so I'm not a hundred percent happy with the way it looks, but it works.

808
00:40:51.100 --> 00:40:53.580
So, yeah, that's awesome.

809
00:40:54.060 --> 00:40:54.260
Yeah.

810
00:40:54.260 --> 00:40:59.700
I'm trying to think like, Hmm, one, a couple of ways you could optimize for, for

811
00:40:59.860 --> 00:41:02.500
kind of convert, we'll call them conversions to followers, right?

812
00:41:02.500 --> 00:41:06.540
Cause you're getting seen by thousands of people, but it's not producing followers.

813
00:41:07.180 --> 00:41:14.740
Um, one way you could is you could put something else here and in the name field,

814
00:41:15.100 --> 00:41:16.700
I know you're building a brand, right?

815
00:41:16.700 --> 00:41:19.380
So you, but you do have the brand in the logo.

816
00:41:20.020 --> 00:41:22.460
You have it in the title or in the, what do you call it?

817
00:41:23.020 --> 00:41:23.700
Username.

818
00:41:24.260 --> 00:41:27.980
So you could do something else here, even before it, maybe it still has family

819
00:41:27.980 --> 00:41:30.300
fruits, maybe make family fruits, the last name.

820
00:41:30.740 --> 00:41:35.740
But in the first name is something like what the account is about, you know?

821
00:41:35.780 --> 00:41:43.020
Um, I'm trying to think like non-toxic products, false or laugh tips.

822
00:41:45.220 --> 00:41:46.500
I'm trying to think what it could be.

823
00:41:46.900 --> 00:41:51.060
If anyone has any ideas in the chat, what's the angle here?

824
00:41:51.340 --> 00:41:54.260
Cause we, we want to attract the right person, you know?

825
00:41:54.340 --> 00:41:59.540
Um, so family fruits, family fruits.

826
00:42:01.300 --> 00:42:04.620
Why something that they like word plays even off of that, you know?

827
00:42:21.660 --> 00:42:25.660
Like, I'm almost wondering if you could like incorporate non-toxic in there,

828
00:42:25.660 --> 00:42:31.620
cause that is kind of the angle of the brand, but like almost like make it part

829
00:42:31.620 --> 00:42:36.660
of the humor of some sort, like it doesn't make sense, but it kind of does.

830
00:42:37.260 --> 00:42:39.340
Like, it's almost like non-toxic memes.

831
00:42:39.980 --> 00:42:44.380
Like it's, I've never heard anyone say that, but like, it's true.

832
00:42:44.380 --> 00:42:46.300
I guess that these memes are non-toxic.

833
00:42:46.660 --> 00:42:46.980
Yeah.

834
00:42:46.980 --> 00:42:53.740
Like non-toxic memes or, you know, for mom, I don't think that rolls out the

835
00:42:53.740 --> 00:42:56.860
tongue a little bit better, like non-toxic memes for moms.

836
00:42:57.540 --> 00:43:03.460
Um, so you could put that as the, like, maybe instead of non-toxic products,

837
00:43:04.860 --> 00:43:06.860
let me see, non-toxic memes for moms.

838
00:43:06.860 --> 00:43:10.460
I don't know if that's a good way to put it, but I don't know if that's a good

839
00:43:10.460 --> 00:43:14.300
way to put it, but I don't know if that's a good way to put it, but I don't know.

840
00:43:15.140 --> 00:43:16.620
Let me see, non-toxic memes.

841
00:43:17.500 --> 00:43:17.700
Yeah.

842
00:43:17.700 --> 00:43:20.940
I might put it as a top one, non-toxic memes for moms.

843
00:43:21.660 --> 00:43:23.980
Like, um,

844
00:43:27.220 --> 00:43:29.100
So instead of family fruits, right?

845
00:43:29.180 --> 00:43:32.180
The top you would do non-toxic memes for moms.

846
00:43:32.220 --> 00:43:32.620
Okay.

847
00:43:32.700 --> 00:43:32.900
Yeah.

848
00:43:32.900 --> 00:43:33.820
You could do it there.

849
00:43:33.820 --> 00:43:34.860
I don't know if it'll fit.

850
00:43:34.940 --> 00:43:38.260
Um, but if it does, I think it'd be really, it'd be cool to have it there.

851
00:43:38.860 --> 00:43:46.020
Um, and then you might, let's see, non-toxic memes for moms.

852
00:43:46.740 --> 00:43:52.820
You know, I like maybe this one next, like follow for laughs, tips, laughs

853
00:43:52.820 --> 00:43:55.060
and tips on happy chaos parenting.

854
00:43:55.420 --> 00:43:57.820
We want to have kind of like, what is the, what are you going to get?

855
00:43:57.900 --> 00:43:58.860
You know, what am I going to get?

856
00:43:58.860 --> 00:44:01.620
Like, people are just so, just think of people like being really selfish.

857
00:44:01.620 --> 00:44:04.700
I know they're not, but on social media, it's just like they do what they want.

858
00:44:04.700 --> 00:44:04.900
Right.

859
00:44:04.940 --> 00:44:08.260
So we don't want to give them exactly what they're going to get or say exactly

860
00:44:08.260 --> 00:44:09.300
what they get right at the top.

861
00:44:09.340 --> 00:44:09.740
Right.

862
00:44:10.100 --> 00:44:15.940
So I like that non-toxic memes for moms follow for last tips on happy chaos

863
00:44:15.940 --> 00:44:20.060
parenting, and then I would use like the last line to actually do a call to

864
00:44:20.060 --> 00:44:30.100
action, maybe to your shop, you know, like, um, like, but it's a, let me just

865
00:44:30.180 --> 00:44:30.820
do this again.

866
00:44:39.860 --> 00:44:41.420
That was just, um, yeah.

867
00:44:41.540 --> 00:44:42.500
Influencer.

868
00:44:43.060 --> 00:44:46.940
I'm thinking like, um, I'm always, I don't know.

869
00:44:46.940 --> 00:44:51.540
I always go to alliteration for some reason, but I'm like ditch, like helping,

870
00:44:51.620 --> 00:44:59.260
um, helping parents ditch the plastic or something like that, um, or like

871
00:44:59.260 --> 00:45:00.220
automation.

872
00:45:00.000 --> 00:45:04.000
Oh, you know, a hundred more parents ditch parents.

873
00:45:09.440 --> 00:45:10.140
It's too long.

874
00:45:10.140 --> 00:45:13.320
I was like too long for an Instagram bio, but something about like ditch the

875
00:45:13.320 --> 00:45:16.080
plastic for healthier kids, click our shop.

876
00:45:16.080 --> 00:45:19.400
Like I'm like, I want to have something that says like what it's about.

877
00:45:19.760 --> 00:45:20.820
A little bit of curiosity.

878
00:45:20.820 --> 00:45:23.120
And then the call to action, which is like, cause since you do have the

879
00:45:23.120 --> 00:45:29.240
shop, you might as well say click shop to see more, get rid of the empowering

880
00:45:29.240 --> 00:45:30.720
parents to raise healthy kids.

881
00:45:30.720 --> 00:45:31.840
Would you get rid of that one?

882
00:45:32.520 --> 00:45:33.280
Just that's us.

883
00:45:33.440 --> 00:45:34.200
That's what I'm thinking.

884
00:45:34.200 --> 00:45:34.480
Yeah.

885
00:45:34.480 --> 00:45:36.400
So you would, you would get rid of that one.

886
00:45:38.080 --> 00:45:39.880
You'd move this one up to the top.

887
00:45:40.600 --> 00:45:42.160
You reframe this one.

888
00:45:42.920 --> 00:45:47.640
And then this one, you would basically, uh, I guess we'd free up two lines.

889
00:45:48.040 --> 00:45:49.200
So you might be able to do that.

890
00:45:49.200 --> 00:45:58.080
So like something around this product specific, like, um, on a mission to help.

891
00:45:59.320 --> 00:46:06.840
A thousand parents ditch the plastic or blah, blah, blah.

892
00:46:06.840 --> 00:46:07.520
It's too long.

893
00:46:07.520 --> 00:46:11.000
I'm like saying things that are too long for an Instagram bio, but that's the

894
00:46:11.000 --> 00:46:15.400
vibe I'm going for is like something like on a mission or join, join the

895
00:46:15.400 --> 00:46:21.960
plastic free movement or like, um, something like that, that's kind of

896
00:46:21.960 --> 00:46:24.960
poking at something that they're like, Oh my gosh, I didn't know.

897
00:46:25.480 --> 00:46:30.840
You know, um, like micro plastics is kind of big right now.

898
00:46:30.840 --> 00:46:45.160
So like, um, more, uh, less plastics, more healthy kids.

899
00:46:45.280 --> 00:46:47.000
It doesn't like, it doesn't roll off the tongue.

900
00:46:48.040 --> 00:46:48.400
Yeah.

901
00:46:48.400 --> 00:46:49.600
Kick the micro plastics.

902
00:46:52.000 --> 00:46:52.440
Yeah.

903
00:46:52.480 --> 00:46:52.720
Yeah.

904
00:46:54.600 --> 00:46:56.800
Kicking micro plastics to the curb.

905
00:46:56.960 --> 00:47:00.320
Like one kicking micro plastics to the curb.

906
00:47:00.920 --> 00:47:02.480
One pouch at a time.

907
00:47:02.720 --> 00:47:03.280
Yeah.

908
00:47:03.360 --> 00:47:04.760
Click shop to see more.

909
00:47:05.280 --> 00:47:06.040
That feels good.

910
00:47:07.160 --> 00:47:07.600
Nice.

911
00:47:07.600 --> 00:47:08.120
Tiffany.

912
00:47:08.160 --> 00:47:08.720
That's good.

913
00:47:09.800 --> 00:47:10.720
That's copywriting.

914
00:47:10.720 --> 00:47:11.440
So hard.

915
00:47:11.440 --> 00:47:13.680
Like it just takes, you just gotta like chew on it like that.

916
00:47:13.680 --> 00:47:17.520
And like, just I'm better when I type it out, but like talking it out.

917
00:47:18.040 --> 00:47:21.880
But I like that kick, kick micro plastics to the curb.

918
00:47:21.960 --> 00:47:22.840
They just like rolls.

919
00:47:22.840 --> 00:47:25.600
You guys can be like, feel that it's memorable.

920
00:47:25.640 --> 00:47:29.800
You know, always, I'm always looking for those like memorable phrases.

921
00:47:29.800 --> 00:47:32.600
I'm going to stick with people because they're like microplastics.

922
00:47:32.640 --> 00:47:32.920
What?

923
00:47:32.960 --> 00:47:34.440
Like some people have never heard of that.

924
00:47:34.560 --> 00:47:34.880
Right.

925
00:47:34.880 --> 00:47:37.920
So then it's that curiosity, they go click and now they

926
00:47:37.920 --> 00:47:39.240
kind of find out about it.

927
00:47:39.480 --> 00:47:40.720
Some people are like, Oh my gosh.

928
00:47:40.720 --> 00:47:40.960
Yeah.

929
00:47:40.960 --> 00:47:43.840
I have been trying to like reduce microplastics.

930
00:47:43.840 --> 00:47:46.720
So then they're in, so you kind of have like, this is, I'm not more

931
00:47:46.840 --> 00:47:48.640
just teaching everyone you have.

932
00:47:49.520 --> 00:47:54.120
Um, you have problem aware people who know they have a problem, but they

933
00:47:54.120 --> 00:47:55.200
don't know what the solution is.

934
00:47:55.240 --> 00:47:55.640
Right.

935
00:47:56.160 --> 00:47:59.600
You have solution aware people who are like, they know, they, they know they

936
00:47:59.600 --> 00:48:03.600
want, I'll just use your example, but you guys can all apply a super okay.

937
00:48:03.600 --> 00:48:06.360
So solution aware people are people that know they want

938
00:48:06.480 --> 00:48:07.840
alternative to the pouches.

939
00:48:08.240 --> 00:48:10.080
They just don't know which alternative they want.

940
00:48:10.080 --> 00:48:10.920
They're shopping around.

941
00:48:10.960 --> 00:48:11.200
Right.

942
00:48:11.200 --> 00:48:12.040
That's solution aware.

943
00:48:12.520 --> 00:48:15.080
Problem aware is like, I know microplastics are bad.

944
00:48:15.080 --> 00:48:18.440
I know these things are bad, but I don't know if there's a solution.

945
00:48:19.040 --> 00:48:22.920
Um, and then there's basically like unaware people that don't

946
00:48:22.920 --> 00:48:24.120
even know they have the problem.

947
00:48:24.200 --> 00:48:24.560
Right.

948
00:48:24.920 --> 00:48:27.760
Uh, and those people, it's like, there is different marketing

949
00:48:27.760 --> 00:48:28.720
to each of those people.

950
00:48:28.960 --> 00:48:29.320
Right.

951
00:48:29.680 --> 00:48:33.760
So to the solution, everyone that was comparing, you're like,

952
00:48:33.760 --> 00:48:35.000
here's why ours is better.

953
00:48:35.000 --> 00:48:35.280
Right.

954
00:48:35.280 --> 00:48:38.040
Or here's why ours is improved or innovated on.

955
00:48:38.440 --> 00:48:40.440
Um, that's more of our Amazon person, right.

956
00:48:40.440 --> 00:48:42.640
Amazon people, they're searching the keyword.

957
00:48:42.640 --> 00:48:43.440
They know what they want.

958
00:48:43.520 --> 00:48:43.840
Right.

959
00:48:43.840 --> 00:48:47.200
So we're just trying to stand out on Instagram.

960
00:48:47.240 --> 00:48:48.400
I think you'll have a lot of.

961
00:48:49.080 --> 00:48:52.800
Problem aware people who like kind of know, like, um, that's not that

962
00:48:52.800 --> 00:48:54.960
healthy, but is there a solution?

963
00:48:55.360 --> 00:48:56.720
And now you're like, yeah, there is.

964
00:48:56.760 --> 00:48:57.200
Right.

965
00:48:57.480 --> 00:49:00.680
And you also might have, if you're doing a lot of parenting content, you

966
00:49:00.680 --> 00:49:03.080
might have some people that are totally unaware or totally don't care.

967
00:49:03.120 --> 00:49:03.360
Right.

968
00:49:03.760 --> 00:49:07.000
Like they're just like, whatever, like plastic, I love plastic.

969
00:49:07.360 --> 00:49:08.360
And those people won't follow.

970
00:49:08.360 --> 00:49:11.320
But if you have them in your, if you have them in your bio, it'll definitely

971
00:49:11.320 --> 00:49:15.320
kind of weed that, those people out a little sooner than them following.

972
00:49:15.320 --> 00:49:18.960
And then like, when you start posting about microplastics and non-toxic,

973
00:49:19.000 --> 00:49:20.280
they're going to be like, what is this?

974
00:49:20.280 --> 00:49:21.160
They can come on, you know?

975
00:49:21.520 --> 00:49:22.320
So yeah.

976
00:49:24.120 --> 00:49:24.680
Oh, that's cool.

977
00:49:24.680 --> 00:49:25.200
Tiffany.

978
00:49:25.240 --> 00:49:26.360
I like that with the boot.

979
00:49:27.600 --> 00:49:29.400
Cause it's a little shorter, you know?

980
00:49:29.400 --> 00:49:34.120
So if you can't fit the full thing, try that little boot emoji in the chat.

981
00:49:34.720 --> 00:49:36.000
Oh, boot emoji.

982
00:49:36.000 --> 00:49:36.520
Yes.

983
00:49:36.640 --> 00:49:39.480
It says just like the boot emoji microplastics to the curve.

984
00:49:39.600 --> 00:49:43.000
So if it's too long to say kick, then no, that's pretty cool.

985
00:49:44.200 --> 00:49:44.720
That's cool.

986
00:49:44.880 --> 00:49:45.960
Thank you so much.

987
00:49:46.360 --> 00:49:46.880
Cool.

988
00:49:47.560 --> 00:49:48.080
Okay.

989
00:49:48.600 --> 00:49:48.960
Thank you.

990
00:49:48.960 --> 00:49:50.080
Teamwork, everybody.

991
00:49:51.280 --> 00:49:51.840
Yes.

992
00:49:52.040 --> 00:49:54.840
That's how good ideas.

993
00:49:55.560 --> 00:49:55.960
Love it.

994
00:49:56.800 --> 00:49:57.280
All right.

995
00:49:57.760 --> 00:49:59.120
Let me go back here.

996
00:50:00.000 --> 00:50:08.680
Okay, I think we got through all the questions. Any last questions here in the room? I might

997
00:50:08.680 --> 00:50:13.320
pull up the Slido and see if we can hit a couple from there. We'll see if there's some

998
00:50:13.320 --> 00:50:19.720
general ones we can just riff on here for a second. Let's see, I lost the link. Let

999
00:50:19.720 --> 00:50:21.880
me go find it again.

1000
00:50:21.880 --> 00:50:23.480
I can drop it again, too.

1001
00:50:23.480 --> 00:50:27.000
I had it, and then I, oh, I got it. I found it. Okay.

1002
00:50:27.000 --> 00:50:28.000
Okay.

1003
00:50:28.000 --> 00:50:32.480
And you'll notice, I think it's like the oldest ones are at the top, so you have to scroll

1004
00:50:32.480 --> 00:50:34.480
down for the most recent ones.

1005
00:50:34.480 --> 00:50:42.400
Oh, okay, cool. Cool. Summer was asking about kind of a similar thing, having a lot of views

1006
00:50:42.400 --> 00:50:47.840
but then not converting the followers. So I think, Summer, if you're watching the replay,

1007
00:50:47.840 --> 00:50:54.320
similar to what we just talked about. I think that congruency between the bio and the content,

1008
00:50:55.040 --> 00:50:59.840
we do want to tell people what to do. Sometimes it doesn't work where Instagram doesn't like

1009
00:50:59.840 --> 00:51:04.080
it if you say, go follow me or go like this thing. But sometimes we do need to walk people

1010
00:51:04.080 --> 00:51:09.520
through it. And so there are ways to kind of say, follow this without saying it. You

1011
00:51:09.520 --> 00:51:16.000
could have it as a little graphic pop-up at the end of your thing, like I could imagine

1012
00:51:16.000 --> 00:51:21.280
on the Canva reel having the video play, but then at the very end, at like the last second,

1013
00:51:21.280 --> 00:51:26.320
you just have like a little swipe right to follow kind of like icon that pops up. It'll

1014
00:51:26.320 --> 00:51:30.720
be short enough that Instagram's algorithm is not going to kind of see it and like penalize

1015
00:51:30.720 --> 00:51:34.960
you for saying that. And so instead of saying the caption, maybe do it there. And just that

1016
00:51:34.960 --> 00:51:39.360
call to action to go say, hey, follow for more, follow for more or swipe right to follow.

1017
00:51:39.360 --> 00:51:44.640
I think the swipe right thing still works. Let me just check. So you're going, yeah.

1018
00:51:44.640 --> 00:51:49.840
So if you swipe right, when you're in like scrolling mode, which is where most people

1019
00:51:49.840 --> 00:51:55.520
will find our content, you swipe right, it'll go right to the profile. So I would try that.

1020
00:51:55.520 --> 00:52:01.520
And everyone could try that, honestly. You don't want to say it too boldly, like in the caption,

1021
00:52:01.520 --> 00:52:06.080
follow me, like this thing, comment below. Instagram just doesn't love when you do that.

1022
00:52:06.080 --> 00:52:13.440
I don't know why. But yeah, try the graphic in the end of the PVC. Yeah.

1023
00:52:13.920 --> 00:52:18.640
Coach Lakin, any hacks for accounts that do not have the option to schedule posts?

1024
00:52:19.760 --> 00:52:29.440
Yeah, I know. Weirdly enough, this may be a hack. So when we started health hacks for women,

1025
00:52:30.240 --> 00:52:36.160
I couldn't see the schedule post option, but my VA could, which is really weird. We're both in the

1026
00:52:36.160 --> 00:52:40.400
same account. We're just in different countries. So this, I've never, I haven't tested this,

1027
00:52:40.400 --> 00:52:45.600
but if you have a VPN, which if you don't, you can get one for like two to $3 a month, like

1028
00:52:46.160 --> 00:52:51.760
NordVPN or what's the other one? Surfrider. I don't know. There's a bunch of them out there,

1029
00:52:51.760 --> 00:52:55.360
but with a VPN, you can basically set what country you want to be in or what state you

1030
00:52:55.360 --> 00:52:59.920
want to be in. So you could just try like bounce over to England real quick, log in

1031
00:52:59.920 --> 00:53:05.840
and see if you have it, you know, or, or where were she? She was in the Philippines. So again,

1032
00:53:06.000 --> 00:53:10.640
it's weird, but like, I don't know, it's worth a try. Cause it was so weird that like,

1033
00:53:10.640 --> 00:53:16.080
she could see it, but I couldn't. So that was weird. Hack number two, of course,

1034
00:53:16.080 --> 00:53:21.200
would be hire a VA. Even if you hired a VA just to do the posting, it'd be so cheap,

1035
00:53:21.200 --> 00:53:26.080
you know, like, cause like literally it would take them like, you know, 10 minutes a day,

1036
00:53:26.080 --> 00:53:29.200
you know, you could still do all the creative and stuff. If you're like, Hey, I'm tighter on

1037
00:53:29.200 --> 00:53:33.600
budget for hiring someone, you can hire someone for like, you know, like a month or so.

1038
00:53:34.560 --> 00:53:41.520
You can hire someone for $3 an hour, $4 an hour from the Philippines and just have them. Hey,

1039
00:53:41.520 --> 00:53:47.280
at 9am, you log in and you post the next thing on my queue in Canton, you know, and it'd be,

1040
00:53:47.840 --> 00:53:51.600
that might be one way. Cause I know it's hard. It's hard to like pick up your phone all throughout

1041
00:53:51.600 --> 00:53:56.400
the day and remember to post and like wants to have game momentum, but she's like, yeah,

1042
00:53:56.400 --> 00:54:01.360
I can't post more than one time a day. And I'm like, so I, I don't want her to hack around it

1043
00:54:01.360 --> 00:54:07.360
by saving them as drafts. And then she had time later, she could go and just hit post. So it did

1044
00:54:07.360 --> 00:54:13.200
save her a little bit of time. That's a good idea. Yeah. That's a good idea. You save them as draft

1045
00:54:13.840 --> 00:54:19.040
and then it's pretty much like two clicks, you know? Yeah. Cause that's the time consuming part

1046
00:54:19.040 --> 00:54:23.280
is copying and pasting, writing it out. If you haven't written it yet and then you're like,

1047
00:54:23.280 --> 00:54:28.160
why is my thumbnail and all the decision-making stuff, that's the hard part. But I like that.

1048
00:54:28.160 --> 00:54:33.440
Save it as drafts, batch it, and then you just log in, post, log in, post. So that's cool. Yeah.

1049
00:54:34.000 --> 00:54:39.920
Thank you. Oh, Tiffany said the draft only does save to that device though. So whoever is drafting

1050
00:54:39.920 --> 00:54:44.000
it has to be the one posting it. Does that make sense? So if you have two people working on the

1051
00:54:44.000 --> 00:54:50.880
account, they won't see you, the other drafts. Good point. Okay. I'm going to take a look at

1052
00:54:50.880 --> 00:54:58.240
Slido again. Melissa said, I need help on what to offer for this niche, please.

1053
00:55:00.000 --> 00:55:09.800
So Melissa, if you're watching, post your niche in the app, we'll check it out.

1054
00:55:09.800 --> 00:55:15.160
If you are watching this, though, and you need ideas, the Nova bot, if you missed the

1055
00:55:15.160 --> 00:55:19.720
announcement for that, it's in the Rainmaker app under the AI toolkit, there's this thing

1056
00:55:19.720 --> 00:55:23.160
called Nova, click on that, and that'll actually help you develop ideas.

1057
00:55:23.160 --> 00:55:30.640
So you tell Nova the niche, and Nova is an AI, and she'll ask you questions, then she'll

1058
00:55:30.640 --> 00:55:33.080
help you come up with ideas, potential ideas for that niche.

1059
00:55:33.080 --> 00:55:36.600
So that's a good starting place in the interim.

1060
00:55:36.600 --> 00:55:39.320
The covers on my page are not consistent, can I go back and change them all so they

1061
00:55:39.320 --> 00:55:40.320
look more uniform?

1062
00:55:40.320 --> 00:55:43.440
I don't think you can change the cover once it's posted.

1063
00:55:43.440 --> 00:55:46.240
The cover photo, I don't think you can change that.

1064
00:55:46.240 --> 00:55:52.200
So once you post the cover, it's out there forever, but it's okay, just move on.

1065
00:55:52.480 --> 00:55:53.480
Or the thumbnail.

1066
00:55:53.480 --> 00:55:55.200
No, I think you can change the cover.

1067
00:55:55.200 --> 00:55:56.200
You can change the thumbnail?

1068
00:55:56.200 --> 00:55:57.800
I actually think you can, too.

1069
00:55:57.800 --> 00:56:05.600
Yeah, Jenny in the content engine team, she was going back and making them all pretty,

1070
00:56:05.600 --> 00:56:06.600
so I think you can.

1071
00:56:06.600 --> 00:56:07.600
What?

1072
00:56:07.600 --> 00:56:08.600
Okay, that's a new feature.

1073
00:56:08.600 --> 00:56:09.600
That's cool.

1074
00:56:09.600 --> 00:56:10.600
I always thought you were stuck forever.

1075
00:56:10.600 --> 00:56:11.600
Yeah, you just have to edit.

1076
00:56:11.600 --> 00:56:12.600
Just hit edit.

1077
00:56:12.600 --> 00:56:18.000
So you click the three dots, and then you just hit edit, and then how do you change

1078
00:56:18.000 --> 00:56:19.840
it?

1079
00:56:19.840 --> 00:56:21.560
I can only edit the text on mine.

1080
00:56:21.920 --> 00:56:22.920
See, I want to know how those feature.

1081
00:56:22.920 --> 00:56:27.000
I'm going to pull it up, I'm pretty sure.

1082
00:56:27.000 --> 00:56:30.160
It might be one of those things that they're testing it out.

1083
00:56:30.160 --> 00:56:31.160
Edit.

1084
00:56:31.160 --> 00:56:35.280
Oh, yeah, yeah, okay, so on Reels you can.

1085
00:56:35.280 --> 00:56:36.280
Cover.

1086
00:56:36.280 --> 00:56:41.440
So on Reels, it looks like you can edit the cover, but on photos, you cannot change it.

1087
00:56:41.440 --> 00:56:42.440
So that makes sense.

1088
00:56:42.440 --> 00:56:43.440
That makes sense, yeah.

1089
00:56:43.440 --> 00:56:44.440
Yeah.

1090
00:56:44.440 --> 00:56:48.920
And you can't change how it shows up in the profile grid, which is my worst thing ever.

1091
00:56:49.560 --> 00:56:50.560
Like where it's positioned.

1092
00:56:50.560 --> 00:56:51.560
Yeah.

1093
00:56:51.560 --> 00:56:53.120
Yeah, like sliding it up or down.

1094
00:56:53.120 --> 00:56:56.760
I forget it so many times, and you cannot go back and change it.

1095
00:56:56.760 --> 00:56:58.320
Yeah, yeah, that's right.

1096
00:56:58.320 --> 00:57:00.360
Yeah, the positioning of it.

1097
00:57:00.360 --> 00:57:03.160
All right, let me see here.

1098
00:57:03.160 --> 00:57:07.920
Do we have a place where all of our IG handles are posted so everyone can follow each other?

1099
00:57:07.920 --> 00:57:10.680
We do kind of behind the scenes because you guys can fill out those forms.

1100
00:57:10.680 --> 00:57:16.120
However, I wouldn't recommend it because of the algorithm, you know, of your, so like

1101
00:57:16.240 --> 00:57:19.920
you got a dance account, you got a guinea pig account, you got, like, it'll mess it

1102
00:57:19.920 --> 00:57:25.720
up where it sounds like, oh, I'm all confused now because you got dancers and moms and guinea

1103
00:57:25.720 --> 00:57:26.720
pigs following this account.

1104
00:57:26.720 --> 00:57:33.920
However, if you guys want to start a thread in the app, and like if you have a personal

1105
00:57:33.920 --> 00:57:36.840
Instagram or something, we could all connect that way too.

1106
00:57:36.840 --> 00:57:40.480
But with your theme page, I probably wouldn't go follow a bunch of other pages that are

1107
00:57:40.480 --> 00:57:44.240
kind of outside that theme.

1108
00:57:44.240 --> 00:57:45.240
Let's see.

1109
00:57:45.360 --> 00:57:48.360
How to learn how to use PVC for a business.

1110
00:57:48.360 --> 00:57:52.960
Okay, how to continue to grow an account.

1111
00:57:52.960 --> 00:57:59.080
Krista was asking if there's an ideal time to post per day or every day.

1112
00:57:59.080 --> 00:58:01.840
I would say anytime during the day.

1113
00:58:01.840 --> 00:58:07.200
Because the majority of your audience is probably in the United States, you're just going to

1114
00:58:07.200 --> 00:58:10.200
want to post during the time that they're probably on.

1115
00:58:10.200 --> 00:58:15.840
So if you post at 3am, it's less likely it's going to get seen by people.

1116
00:58:15.840 --> 00:58:21.200
So but there's no like, oh, 9am is the magic time, you know, I sometimes will think about

1117
00:58:21.200 --> 00:58:25.400
it where I'm like, okay, like, when do I grab my phone and scroll?

1118
00:58:25.400 --> 00:58:31.080
Honestly, most of the day, it's like, pick it up, you know, but there's probably some

1119
00:58:31.080 --> 00:58:35.600
some more hot times, I would say probably evening people are off work, right there,

1120
00:58:35.600 --> 00:58:38.480
you know, and then first thing in the morning.

1121
00:58:38.480 --> 00:58:41.840
So I would probably if I had to choose, I'd probably just do first thing in the morning

1122
00:58:41.840 --> 00:58:49.880
or kind of like, you know, 6pm Pacific Standard Time, right, that'd be like 9pm, not too late

1123
00:58:49.880 --> 00:58:54.680
for East Coast, you know, not too late for West Coast.

1124
00:58:54.680 --> 00:58:57.160
So again, no right or wrong answer.

1125
00:58:57.160 --> 00:59:01.680
But consistency, I think is the key just posting once a month, if you're doing once a day,

1126
00:59:01.680 --> 00:59:03.160
just trying to hit that same timeframe.

1127
00:59:03.160 --> 00:59:08.200
Okay, I think I got time for one more here.

1128
00:59:08.200 --> 00:59:09.200
One from the room.

1129
00:59:09.200 --> 00:59:12.200
We can do one more from the room, or we keep going on a slide.

1130
00:59:12.200 --> 00:59:14.200
Keep going on a slide.

1131
00:59:14.200 --> 00:59:15.200
Okay.

1132
00:59:15.200 --> 00:59:17.200
I have a quick one, I think.

1133
00:59:17.200 --> 00:59:19.000
Yeah, go for it.

1134
00:59:19.000 --> 00:59:25.440
When you're on your profile, and you go to your followers, and I'm pretty sure you answered

1135
00:59:25.440 --> 00:59:26.440
this.

1136
00:59:26.440 --> 00:59:31.560
But I can't remember if he actually like said what to do about this.

1137
00:59:31.920 --> 00:59:38.400
So the flagged for review, yeah, I have like 2800 people in there.

1138
00:59:38.400 --> 00:59:41.600
And he said sometimes they're bots, but sometimes they're not.

1139
00:59:41.600 --> 00:59:43.920
Yeah, like, is it?

1140
00:59:43.920 --> 00:59:44.920
Is it?

1141
00:59:44.920 --> 00:59:49.960
I mean, that's like a chunk of honestly, would you go through and like, accept them?

1142
00:59:49.960 --> 00:59:50.960
Or would you?

1143
00:59:50.960 --> 00:59:54.040
They don't really give you the option to do all.

1144
00:59:54.040 --> 00:59:57.960
But there is an option usually at the top, it says remove all it's really small.

1145
00:59:57.960 --> 00:59:58.960
Remove.

1146
00:59:58.960 --> 01:00:00.160
But that's like...

1147
01:00:00.000 --> 01:00:02.880
they're not your followers then, right?

1148
01:00:02.880 --> 01:00:06.600
Yeah, so all those people are already your followers.

1149
01:00:06.600 --> 01:00:08.560
So they're already following you,

1150
01:00:08.560 --> 01:00:10.160
but it's flagging them for like,

1151
01:00:10.160 --> 01:00:12.260
oh, these might not be real accounts.

1152
01:00:12.260 --> 01:00:16.040
So I have heard from other people,

1153
01:00:16.040 --> 01:00:18.340
honestly, mine's broken when I do this.

1154
01:00:18.340 --> 01:00:19.600
It doesn't load anybody.

1155
01:00:19.600 --> 01:00:21.320
On the Rainmaker family, it works,

1156
01:00:22.360 --> 01:00:23.920
but I don't think we've cleared them out.

1157
01:00:23.920 --> 01:00:24.760
With the Rainmaker family,

1158
01:00:24.760 --> 01:00:26.320
I think we have like 20,000 over there.

1159
01:00:26.320 --> 01:00:29.880
Like, because there is Instagram right now

1160
01:00:29.880 --> 01:00:33.760
is flagging a lot of accounts improperly, basically.

1161
01:00:33.760 --> 01:00:37.000
So we're seeing that across the board,

1162
01:00:37.000 --> 01:00:40.400
people are just getting accounts flagged for dumb reasons.

1163
01:00:40.400 --> 01:00:42.080
So I think their algorithm is going a little crazy.

1164
01:00:42.080 --> 01:00:43.800
So I probably wouldn't do it now.

1165
01:00:43.800 --> 01:00:45.040
You might wait a little bit

1166
01:00:45.040 --> 01:00:47.520
and see if that number goes down.

1167
01:00:48.400 --> 01:00:51.520
I have heard though, from people that do do it,

1168
01:00:51.520 --> 01:00:53.360
that it can give you a boost in engagement

1169
01:00:53.360 --> 01:00:56.800
because there's a percentage of people

1170
01:00:56.800 --> 01:00:59.960
that on a million, like they just have bots,

1171
01:01:02.000 --> 01:01:03.960
and those bots will just go follow stuff

1172
01:01:03.960 --> 01:01:05.040
that's really popular

1173
01:01:05.040 --> 01:01:08.280
or follow stuff that posts a certain hashtag or whatever.

1174
01:01:08.280 --> 01:01:10.280
So those accounts don't help you

1175
01:01:10.280 --> 01:01:12.360
because they're not engaging with your stuff.

1176
01:01:12.360 --> 01:01:14.640
So when you kind of trim them out,

1177
01:01:14.640 --> 01:01:16.360
then it'll increase your engagement.

1178
01:01:16.360 --> 01:01:19.160
But I would wait just because Instagram has been wonky.

1179
01:01:19.160 --> 01:01:20.880
Pretty much the last month,

1180
01:01:20.920 --> 01:01:24.040
we've seen a lot of accounts get flagged, basically.

1181
01:01:24.040 --> 01:01:25.400
So, yeah.

1182
01:01:25.400 --> 01:01:26.360
Okay, that's good to know

1183
01:01:26.360 --> 01:01:28.320
because I thought they were just in this like jail,

1184
01:01:28.320 --> 01:01:29.240
like this follower jail.

1185
01:01:29.240 --> 01:01:30.800
Yeah, no, no, they do follow.

1186
01:01:30.800 --> 01:01:32.560
It's like you had to approve them to let them in

1187
01:01:32.560 --> 01:01:33.680
to like actually follow you.

1188
01:01:33.680 --> 01:01:37.080
So, okay, that answers that then, thanks.

1189
01:01:37.080 --> 01:01:38.280
Cool, that's awesome.

1190
01:01:39.440 --> 01:01:40.320
Very cool.

1191
01:01:40.320 --> 01:01:43.640
I know, I'm like, my Instagram is just so weird.

1192
01:01:44.800 --> 01:01:46.800
You got flagged, you got...

1193
01:01:48.720 --> 01:01:50.280
Mine aren't even showing when I click that,

1194
01:01:50.640 --> 01:01:52.360
it just loads forever, basically.

1195
01:01:53.360 --> 01:01:55.200
So I wonder if I click remove all, if it'll work.

1196
01:01:55.200 --> 01:01:56.760
It does give me the option to remove all,

1197
01:01:56.760 --> 01:01:59.000
but are you guys heading out?

1198
01:01:59.000 --> 01:02:00.040
You're in your blog, aren't you?

1199
01:02:00.040 --> 01:02:01.840
Yeah, I'm wrapping up.

1200
01:02:02.720 --> 01:02:04.520
All right, I gotta go, you guys.

1201
01:02:04.520 --> 01:02:07.160
It's five o'clock, I'm here.

1202
01:02:07.160 --> 01:02:08.560
Good stuff, I'll see you next week.

1203
01:02:08.560 --> 01:02:10.240
Sound good?

1204
01:02:10.240 --> 01:02:11.760
Try some of those things we talked about today

1205
01:02:11.760 --> 01:02:13.920
and we'll check in, all right?

1206
01:02:13.920 --> 01:02:15.320
Thanks so much, have a good one.

1207
01:02:15.320 --> 01:02:16.160
Thank you.