you
All right, hello, hello, hello. Welcome, welcome, everyone. Happy Tuesday. Hello.
Welcome. Give me one second, just finalizing a few things here.
All right. How's everyone feeling? Drop in the chat on a scale from 1 to 10,
1 being the lowest and 10 being the highest. How are you feeling today? I'll share mine.
I'm feeling like 10. Super excited for this call. Yes.
Yes. Awesome, Marla. Gabe, let's go. Krista, good to see you. Good to see you, Sarah.
Katerine, we have Olivia, Melissa. Let's go.
All right. Let's dive into the questions. Yes? We ready? Before we dive in, I have a
quick question. Did you guys get a chance to go over the form we sent last week for feedback? Yes,
everyone. Amazing. Thank you. If you haven't, please ensure to send that so that we can
implement those feedback. And I have something, as well, to share. I'm going to share now,
before we go. I did not see one, Karissa. I'm going to send you here. Give me one second.
Just grab the link for you. And I have something to share. Give me a sec.
What is it? It should be here in the chat. Just a second.
I'm not finding it for some reason. I'm going to send you some. Okay?
My question is, before we dive in,
I remember I promised you that we would have a few calls to support
those that are needing a little bit more extra help. If things are a little bit slow, you still
haven't got any winning strategies and so on, I would love to jump on a call with you. And this
means a very few small groups. We can even split in two or three groups, if necessary. But if you
you need extra support, let me know. Send a message here in the chat. I will chat with Tiffany
and the team to schedule a call for us to go over a very small group so that we can dive in deep
into each account. I'm thinking about three people to five, maximum, so that we can give attention
to everybody and really support you. So, if you do need extra help, want to dive in super deep,
let's do that. Okay. So, we have let me we might lose because on the chat, but let's do like this.
Tiffany
I was just sharing and welcome because I I promised that I would support and help
those that are that needs a little bit to look in deep into their strategies and support.
So I'd love to schedule a separate call with the small groups of like three to five people max
so that we can dive in deeper and look into strategies. So what we're doing now is like
we have Diane, Katarina, Sarah that would be interested in this. I'd love to collect to get
that data so that we don't forget and we actually find the time to dive in with you guys for those
on those meetings. So Tiffany if you can help me get their emails and then we will
send those calls with you guys. Can you say those names again? Yes we have I'm gonna
whoops we have Jennifer Nguyen, we have Marla, we have Sarah, Katarina,
Katarina, Diane, Diane Brady, and Krista, Erika, Olivia, and Carissa.
I believe that's all yeah that's all cool all right Sarah let's dive into it.
Yeah I have made some changes because it was it has been so slow the last I haven't dropped I
gained followers but my posts are not going anywhere so I don't know before I got that
in the thousands now I get in the hundreds so I made some changes to my page and I just want
you to look at them if they are better okay I got it give me a second I'm gonna open this now
have you changed the username as well no the logo okay the logo I've changed and the bio
I got it
you're you're getting on average you're seeing about thousand views and then all of a sudden
yes yeah okay
now this week I only have two that's gotten two or three got up to thousand
rest have been stuck in two three hundreds
got it got it okay so
you changed the logo have you changed the the theme as well some of the
content I just changed I changed the logo and I changed the bio okay yeah okay I got it
it's the only thing after a discussion with my best friend
okay okay no that's great give me one second let me look into this
all right
you are right now it doesn't have to determine
so some of those ctas like for instance join us you don't want to use them before the video
go viral just after oh no it does it is after I see here okay no I got it just I was not seeing
see the edited um so there are a few things that I I want to recommend number one is as
you change the logo guys I'm gonna like this is across the board
Because I don't want to teach you so that you are, in a sense,
dependent on me, so that you can also
know in the future how to navigate those situations.
So we are constantly, even me, that I
have a very large page, I'm constantly testing things.
And if one thing starts working, I
will always find solutions by tweaking my strategy.
For yours, Sarah, what I would recommend in this case,
you change the logo, but you see a decrease as a whole.
I like this logo very much, by the way.
I like it better than this one.
This is good.
This one, to me, it looks cleaner, pretty.
I recommend changing the background to black
so this can pop out a little bit more on your videos.
And what I would do here on the content
is I'll go back historically, find those content that
did better, like the best content that you did,
and apply that to the next 7 to 10 videos
going up that you're going to post.
With a new theme, 7 to 10 videos do that.
Now, always think of different ways
that you can get back your consistency or your engagement.
If this means think of what did you
do differently on your strategy, that has changed.
Sometimes it can be, for instance, that, let's say,
oh, I stopped posting this style or the content
that I used to find that used to gain a lot of traction
and I used to get to repost content that got,
I don't know, over a million views.
Now, I'm sharing posts that only got, let's say,
300 million views.
Sorry, 300 million likes.
3 million likes.
Let me make you co-host Tiffany Super Quaker.
Because I have taken and tried to get them
as high as possible viewed.
But when they come to my page, they do not perform.
And I'm posting consistently every day.
I do it three times a day.
And I have done that for a really long time now.
And I don't really know what I am doing different,
why it's not working.
Got it.
So I want to recommend that you try a few different angles.
So angle number one, emotional content,
something that your audience can relate deeply.
It's more like, when I say emotional,
try to think of cute videos, something that is emotional.
Get people to feel like some sort of feeling towards,
like, wow, this deep.
Like, this really made me rethink
or this really encouraged me or so on.
Because I know you are sharing motivational.
Like I see here, try leaning in to the emotional side.
Usually, conversions are pretty high
in the emotional content style.
And then I recommend as well, double down on those cartoons.
Since this one did well, I know the other one
didn't do so well.
But try leaning a little bit more here
to test and see how that one is going to go.
Yeah, I have some more in the storage.
Awesome, awesome.
Let me see.
And I believe those are the tweets.
Yeah, we will try that.
We try with black and then we round up to next week.
Awesome, awesome.
OK.
Good.
Try that and let me know how it goes.
Thank you.
Yeah, thank you.
Oh, yeah.
Tiffany, do you have the link to the feedback form?
If you have, can you send it in the chat, please?
Yeah, I'll drop it in the chat.
Yep.
Thank you so much.
I was trying to find it and I couldn't find.
Krista, hello.
Hi, good morning.
Hey, so I think things are going fairly well.
I have gained another 200 followers or so this week.
So it's some posts that are still
going from previous weeks, which just kind of blows
my mind how that works.
So what I'm really struggling with now is I feel like I've
lost my brand in my Instagram page and I know that that's kind of the point is to gain influence
but it's also my brand. Somebody had posted on the app I think it was or maybe it was on
Rainmaker's Facebook that they couldn't join the calls but they've been gaining a ton of
followers and I love how her page looks. It's called Crafty and Paper. I don't know if you've
seen that. Okay so I'm wondering can I go back on my posts and right now I show text at the top
with a little picture and I can't move it so I'm gonna have to be able I'm gonna have to go back
and like do a cover of the actual the video but I'm wondering if I can make it look more like that
because I think that would help me just kind of
streamline in my head that it's not like a spammy page. It's a content page, you know?
Yes, absolutely. You can definitely do that. If you can share your
your page I'm gonna open both of them here. Sure. Did you get Crafty and Paper?
Crafty and Paper, yes. I got it. Yeah, okay.
Okay, well I just did the handle. I'm sorry. I know you don't know. It's okay for that. Okay.
Yeah.
So I know your pain. I completely understand. Yeah. There are ways around it. There are
definitely ways around it and this is the page you're referring to, correct? Yes, yeah.
So, oops, she is completely removing the the title and then keeping the yeah which is still
what you were doing besides like from the fact that she removes completely the title so that
it doesn't look the same. You can test the same thing. It is going to look more brandy.
But you will need to bring this one up way more up from on your template so that it shows
on your feed, okay? Right. Now, one thing, guys, that I want to share like across the board,
Instagram usually, you will understand that it's a testing game until you find a winning strategy
and then that winning strategy can work for years and then all of a sudden it's going to stop and
then you have to find a new strategy. But what I want to say is like try different things. For
instance, Krista, for you, let's say test that. Test removing the
putting like this. You pretty much you do that in the grid. You just put the grid up and then
you go there and you fix it. Try that like this one, for instance. Oh, this one is not. This one
is completely. That was original content, actually, which did read. Okay. I mean, nice.
Yes. We did better than a PVC. So, that's good because I remember if I'm not mistaken,
you shared that original content would not do well and there's this discrepancy and it's
normal in the beginning, but now is the perfect example that we see how slowly original content,
they will tend to do well as you get to know more your audience. So, this is great. This is very
good. So, going back to that, test it. Test the strategy. I always give like if you want to test
a new strategy, test like for one week, two weeks, and then if it doesn't work, go back to your
normal strategy. That's a good frame to collect data and actually know like does this strategy
work for me or not, but there is no like right or wrong in us. I mean, there is right or wrong.
However, there is no problem in trying new strategies because some strategies that are
working like for other pages, they might do very well on your page and sometimes they might not,
but if you don't try, you're not going to know. So, test it and let me know how it goes.
Okay. So, the only thing you need. Yes, go. Yeah. No. Can I go back and change the covers
on the ones to make it look better or is that going to hurt? Okay.
Okay, no you can yeah
Let me check one thing because you might need to change a few other things on your on your
and
on the frame
where I take the viral content see how she has like it's nice and big and long and her
Logos at the top and text is at the top. I have to change the frame size because a lot of viral videos I find
in my
Genre have text on top of them. So I have to get rid of the text. And so I change the
Frame to kind of block that out
If that makes sense
So maybe I don't do that maybe I put text on top of it and leave it I
Don't know if that's like bothering the algorithm or let me let me open my camera here super quick
I just want to ensure that I get what you're saying
Properly so
This
You're saying let's say you got you got a video
Mm-hmm
We finally let me find one video here. If you do have any with I
Say this that was the case. We used the last time
You mean the text are up here?
No, I mean the text is on top of the video oh
When I call the video on the actual yeah. Yeah, and usually it's at the top or the bottom so I can just crop it out
So you can't see the original text
But that's why my frame sizes are all different is because I kind of have to move that around
Yes, I see I see
Yeah in this case
I
Usually simplify the text up so it's not too much
Yeah, but I always try to avoid having like text above and there but if the text they like if the text disappeared
After I don't know a few seconds second
You can keep the text above like you don't even have to reframe to try to hide this. It's fine
Okay, okay
I'll try to get more consistent with that
Cool cool awesome, and I'm happy to hear that you're growing about
200 per week, that's great. Very good. Yeah. Yeah. Thank you. Great job
Thank you. Thank you
Hello Erica
Hey you how are you?
I'm doing great. How about yourself?
Okay. Thank you. I'm dropping my my link in the in the chat
Always interested in any general advice, but I also had a specific
Question I am had like a little bit of a bump the last time we talked in gaining like a handful of followers
And then I kind of like plateaued off again. So I've only gained one in the last in the last two weeks. So
I've been thinking about maybe trying to get more in my pages about
kind of nature crafts, especially for people who may not be crafty people, so
Yeah, like easy nature crafts you can do with your kids and so
I've like my algorithm now is is
Really like focused on like serving me a ton of like nature crafts, which is great when I'm like gonna gather
my
Proven viral content but also like the the highest like viewed reels in this genre are not like
Enormously huge and they probably also don't connect so much with like a larger audience. So I was thinking about maybe
Kind of branching out and like I don't know maybe doing some like craft fails or something like that
By by trying to like pull some videos that are that are actually like far more viral
But I don't know how to search for like these generally viral videos
I'm also like a little concerned that it might screw up my very like manicured
But I have like a side like like Instagram account that I can use just to like pluck those
But I've been searching for videos and I can't really figure out how to find them
So I was just wondering if you had any strategies of like how to get like
Just like really viral videos that are more of a general like audience. I know how to search for like specific ones, but
Got it
Yes
There are a few things what I do if you haven't already I
Suggest that you like what are you gonna do is you go to your browser? You're gonna
Drop some keywords related to to what you do
so it like for instance, you can you can type like
Botanical crafts or just crafts and then you're gonna look into the
those pages. Let me see if it works for me. Give me a second.
I don't think I can do that on on the
on the feed.
Sorry, not on the feed. Yeah, I can't do on on my computer, but
on your phone on the on the research tab, you're going to
type type
craft, then from there, you want to find the biggest, like find
you're going to find a lot of viral videos, then you open and
find those pages.
From there, you want to find their their most viral videos on
their on their feed.
And let me, let me just find one page is because it really
doesn't work on the Oh, yeah, I can find it here. So for
instance,
this means like this is very good, because it means that the
the algorithm is actually
already, like knowing your niche, because when I when I do
this, you can see the type of pages that the algorithm is is
referring to me. So this means the algorithm knows like your
niche, which is great.
But once you find those pages, open the the plus icon so that
you can find more pages on that niche. And that way you find
like you go through their feed finding the most viral content.
This is one way that I do. And it's exactly like, as you said,
you train your algorithm for from these accounts, I would do
the same on the other account so that the algorithm is sending
you more and more videos like those. So spend some good time
on the Explorer page, try to find typing keywords and then
finding those big pages. Once you do that, I recommend having
like about 10 pages that you can refer to all the time. Like I do
like I have, I have your Instagram, I have a lot of pages
that I refer to find the contents content ideas, save
them, save about 10 creators, then 10 big pages that you can
leverage content from, this is going to help you. And then
another thing that I do is I use Twitter. I use Twitter, in my
case, my niche, I'm posting a lot of news. And usually it's
where like news are posted like first on Twitter. But you have
also a lot of different niches and a lot of different type of
funding that you can find on Twitter. I recommend using that
as well. If you want to go the extra mile, but that's how I do.
Now, page related feedback, I do have one quick one for you.
Which is, use Azure ads here, and change this, this font for
the this like you, what we're trying to replicate with these
template is to replicate the Twitter format. So the font
needs to be that one again, it doesn't have to, but I recommend
that it's similar to what people are using on Twitter. And if you
don't have your ads here, let's say somebody finds this video
and they repost, this means like you probably lost like a
chance of gaining a few followers because your ads is not
there. So you want to add your ad there, just like, for instance,
here you have should look somewhat like this, this is more
it's closer to what they are using on Twitter. This is the
Twitter format style.
Okay, okay. And then and so just, just to clarify too, so
you're saying like, instead of a better strategy would be to like
go with like the the highest like the hottest like players in
my specific niche, even though, like the most popular ones that
I've seen only really get like one or 2 million like views on
their reels, they're not getting like 20 3040 million reels, we
it would be better for me to stay in that area than it would
be for me to start like, grabbing some Jim Carrey or
something like suddenly like throwing something totally wild
in there.
If it's too broad, you you're not like you're gonna attract
the wrong audience. Okay, like you want to go broad as much as
possible. But if you if it's too much, you're not going to attract
people that is interested in that. And then it's like kind of
like widens too much, then from there to, to nurture these
audiences is going to be very difficult. So I would recommend
like, try going broad, but still, if you can keep related
to the niche, like the better.
Great thing.
Thank you. Sarah, I just I just remember one thing that I
forgot to share when I was giving you feedback. I remember
that
you are using too many hashtags.
So I recommend using three to five max.
Reduce those amount of hashtags
because sometimes Instagram can see that as spam.
Carissa.
Hello, are you there?
Hey, Uke.
Yes, just found it.
Hey, how's it going?
Hello.
Doing great.
Good to have you here.
Thank you, appreciate your time.
So I'm hoping you can just take a look at our page.
I'm just still having a hard time with traction on this.
I did add the call to actions on our reels that went viral.
And now that we've been using the new logo consistently,
I started adding it to all those that were from before too.
But we actually, we lost one follower.
We're not gaining, but you know,
we're not losing like major, but like we lost one,
but we're also not moving forward.
So I'm just hoping maybe you can point out anything
that I need to do different.
Okay, okay, got it.
Let's dive into it.
Okay.
Oh, and I changed the colors back.
You said to give the picture some colors to make it pop
because before it was just like mostly black and white.
Yeah, I remember that.
I did that too.
So just a quick feedback.
I would make this sentence a little bit more relatable.
Let me see.
Let me go, let me go over the feed up.
I'll have some ideas to share there.
Okay.
Oh, I think I lost my, can you hear me?
Yep.
Um.
I wasn't sure if it was because we had changed
our profile picture and maybe that kind of set us back
a little bit because we've, you know,
we've been getting more posts out there
with that new picture,
but I don't know how long that took or I just,
I don't know.
Yeah, it's okay.
So I would add something like sharing
and then what are you sharing daily?
Actually, you know what, add here like new account.
Give me a second, new account.
Okay.
I wanna, let me just share with you like
what I have in my mind,
but I'm not able to create a sentence out of it.
I want to create something like new account,
sharing, watch your big influencers don't share.
Something around those lines,
because it's like, it's kind of like creating this,
hey, I'm a new account and I share content that is unique.
And a lot of the big brands that you follow,
they don't share this type of content.
So I want, but I need to put that into a one small sentence.
So I'll give you this as a homework,
new account, sharing, inspiring, adventures.
content, like, I need, I need a pen and paper to actually come up with a good sentence there.
But it would be around those lines. So you want to acknowledge that you are a small account,
you're starting out, and that you share valuable content, like no other big pages are sharing.
So things similar to this, that would be your social proof. This would eco-conscious, this
is good, join us. I would, I would remove this one, this one line, because your, your
first line is going to be way bigger than this. Okay. Or, or you need to remove the
second one. Okay. Actually, regardless, I recommend removing this one. Okay. Let the
first line be your quote-unquote CTA. Let your first line speak for itself. And then
remove, remove this one. And the first line where it says for Wanderlust Souls, that's
where you're saying I need to put new account, sharing, inspiring, adventure, something to
make it happen. Okay. Yes, exactly. Yeah. All right. And then in regards to the content,
it's give me a second and I feel like we need to, there are some wordings that feels a little
bit robotic. And I'll say one, like when the mountain calls, some people answer with pure
adrenaline. This is so relatable. We want people to relate. Like for instance, this is relatable.
Anyone feels like the weekend is way too short. This is relatable because everybody feels that
in a way, shape or form. Give me one second. Tag your friend you want to escape the,
the mountain with tag. I would say tag a friend, but this, this is fine because it
gets people to engage if they relate. Give me one second. This is so great.
So usually instead of saying, LOL, I wouldn't have an emoji here, like a laughing emoji. If,
if that's a funny content, but I would say to work on, on the, on the hooks to make them more
relatable as, as a whole. Perfect for a campaign. It's, it's not as relatable. Like it's not going
to build curiosity, but let me watch this. I will say this.
Give me a second. Just.
So in this case, I would say when they ask me why I like off-roading and then this would be
the answer. When you say perfect for a campaign, it's kind of like you are answering, but it's
not relatable and it doesn't build curiosity. Okay.
Jeeps. Give me one second. I'll find another example to support you. Try to try my best.
Okay. And then one thing that I'm, I'm seeing as well is you can be sharing more viral videos.
Now you have like open, like it's a little bit wider, your, your niche, try, try and go in more
broad with the content that you're posting. More viral. And any, almost the good thing about your
niches, because almost anything related to nature, related to adventure, you can repost. So
like go really broad as much as you can with those to share the most viral type of content you can
find out there. Okay. So, and you.
that's why I started like posting some of like the the four whaling videos and stuff because I was
trying to like integrate that in there um but I wasn't sure if that was too broad so that answers
my question I appreciate that um one thing I did want to ask you about was like there's some videos
and I don't know why but in it just maybe the way that it happens or the time that I post or
I don't even know but you see how like there's some of them they're like 300 and then it'll
jump to like you know 2000 or 1300 and then it goes real real low again and it's just it seems
like it's so random yes yes that's it you get it um so this is this is normal usually the the way
is random is because like trust me once um the the the good thing is like the average of your
videos they are hitting at least 500 it's normal that some videos they'll get like for instance
this 38 and the reason why this happened is because algorithm didn't push at all so majority
of those views just came from your followers and you don't have as many followers the more you
increase this the more you're going to increase your average like how can you say not average
your lower views on on your on your feed so you think I should delete that one that has the 38
or should I archive it or something because it's not really like in this case you can delete this
one but don't make it a bit of deleting deleting content that didn't do well because they can do
well after a while okay yeah all right so I'll work on trying to figure out how what I should
put in the bio yes but you said I do need to make sure I include that it is a new account so do I
start it out just saying like new account and then like do like a dash or something and then put like
who it's for or something like that yes exactly okay all right cool thank you thank you
hello
I think Krista was before me
oh yeah she forgot oh good
you were next
yes Emil yeah
Krista you don't want to go next
I think she went already yeah I forgot to lower my hand oh okay perfect you I have an account for
you to review it's my first time giving you my handle um okay let me give it to you I know
a down-to-earth doc so hang on uh down to earth doc so um there's so many reasons why I have this
going up until now but finally I had second eyes with Megan and second eyes two second eyes with
Tiffany and the cool thing is we just finally made some posts yesterday and I already have
like 5,000 views oh that's awesome
starting to connect you to my I'm going to tether you to my phone because the wi-fi is
is no worries I'll wait for you to connect go for it
um in the meantime I saw we had a question here from Abby
um do we want to go over Abby's question um as Emil connects to her phone in the meantime
um all right first time talk to you
um so if there is a right time to post pvc that is the question one for example there is one day
okay that that's a very good question Abby because um these are things that we do subconsciously so
the question that Abby asked was if there is a the right time to post a pvc and number two
is if one viral like one video goes viral when do we post the next one immediately
so that's a great question
Number one is there is no time exactly to post PVCs, but I usually like to
give a gap, like a buffer between them. So let's say if I'm posting three times per day,
I would do morning, afternoon, evening. The reason for this is because we want to get
the audience in different times. Because let's say that you post in the morning,
but somebody that likes your content, they are usually working in the morning, they will never
see your content. Not never, because Instagram will push it, but they only see your viral content.
So you want to post in the evening, let's say, when that person is back from their work and
they are spending some time on their phone, right? So that is how it would split. And then let's say
you're posting twice, I'll do morning, afternoon, or sometimes morning, evening, just to get,
capture a different audience type. In my case, I'm posting a lot. So it's like I do usually
gaps between one to two hours. But yeah, that is on the time. Now, let's say a video went viral,
I usually don't post immediately another one. And the reason for this is I want to give exposure to
that video as much as possible. So let's say a video is going absolutely viral, I will leave
it up to three hours without posting anything on top. I'll just let it grow and let it like
get as many reach as possible. Because in my case, I post every hour. So a video went viral,
I'm not going to post every hour, I'm going to give a little bit more time. So that can get
even more views. And then I post another one. Sometimes I leave up to even four hours,
if it's really, really viral. For me, and across the board, it's good that you know,
based on your engagement, when is a video viral? Okay, this is this is something very interesting
that I do on my page, which is, let's say, you are used to see that after an hour or two hours,
your video will get, let's say 100 views, or 1000 views, or 500 views after one hour. So it
legitimately gets, I don't know, like 2000. And that's not your normal, this means that that
video is going well, maybe it's not going to explode, but maybe it's going to go more viral
than than usual. In my case, it's like I know that if a video gets 200,000 views in one hour,
I know that is going to blow up. I usually know. So find what is your threshold. And that is going
to give you like so that you can anticipate is this video going to go viral or not. Now,
this doesn't mean that the videos it's gonna like actually go viral.
If the video didn't get to that a lot of like double of your views that you get in one hour,
let's say, this doesn't mean that that video is not going to go viral, because we spoke about this,
it can go viral after a week or two weeks. But those that go viral immediately, those are the
most like it's usually like they really go above and beyond. So that's very good. Keep that in
mind. But that is the answer for your questions. Abby. Now, Emil, you're back. Let's go over your
question. Which actually you asked already, which was to to review your your brand and share.
I only have three points, three posts. So to be really quick for you.
Okay. No problem. So first of all, you're studying strong. That is very, very good.
I see three videos, all of the three videos went viral. And when I mean viral is because you only
have 13 followers. And like all of those videos are reaching, I would say probably like over 95%
of your audience, which I think three followers are not true, because they're like, 5k. What are
they called? Get more fans get more 5k followers. So three of them are like not even true followers.
I see. I see. Yeah, I see bot accounts. No, no problem. This is too great.
So when I know the lineup on the post is not very good. After Tiffy and I had posted the first two,
she's like, Oh, wait, I forgot to tell you about the alignment. So I figured it out for the third,
the third one. So I'll make it look prettier on the post page.
Okay, okay. So same here with this other two on the grid, feel free to align that.
But why can't you edit it after you post it? I don't understand.
I mean, you can, you can. It's gonna be tricky. But after you post, what you can do is you go to
your reels, edit, and then change cover. So what are what you can only change the starting point,
you can't change the up down. Yes, but I have a trick that you can do. So for that one,
Chris, I was like, oh, I want to hear.
I need this trick too. Yes, please.
There are a few ways that we can do that. What I'm going to do is, for instance, I will go to
the my Canva. So let me find a, I think it's four by three, if I'm not mistaken.
And also, sorry, on the same note for the editing, I wanted to change a little bit the
hook for the second video. Can I also change that or should I not change that?
The hook? Yes, you can change the hook, yes. Give me one second. Let me go over this.
Hold on. I will have, just a second, I'll ask my wife. She's a graphic designer, she'll know this
better. Rebeca, what is the size of the Instagram grid when only the square?
1080 by 1080, okay.
Okay, so 1080 by 1080, I want to.
Okay, this is going to take a bit longer, but I'm going to show you exactly how I do it.
So let me go here, create a new design. This design is going to be 1080 by 1080.
Constant design, 1080 by 1080. I'll save this as an image, you'll understand shortly Instagram's
grid. So here, what you are going to do is, let's say, for instance, I'm going to just
paint this to, let's say, pink. I'm going to download this as an image. Download. The size
is 1080 by 1080 pixels, okay. Download image. Now, what I'm going to do, let me duplicate this.
Let's say that this is what you want your, what is it called, your cover to be. I'll go here,
drop in there, okay. So I get an image. This square means that this is going to be your,
like, where, whoops, where your feed, like, this is the grid. This is exactly this. This
square that you can see there. So I'm going to bring this to the center. You can do this
with your template as well. This means that everything that is in front of the
pink thingy, it's going to show up on your grid. So you're going to take a screenshot of your,
what is it called, of your cover. You already posted, yeah. Take, you're going to go on your
video, take a screenshot. Let's say that this is a, this is the cover that I want.
Let me just delete this, just for the sake of this example. Let's say that here is my cover,
okay. I'm going to go, oops, I'm going to go over, let me hide this.
It might seem complicated, but trust me, it's not. I'm going to go over the whole strategy again,
just so we get this. So I'm going to hide this, just so I can take a screenshot of this.
This is the cover that I want. So it's there. Now, let's say that I'm going to delete all of
this. Now I just have a blank, like, black. Now bring the pink here to the center. You can now
either show the, sorry, show the border, the margins, right? And you can add the margin,
let's say one to the top and one to the bottom. This is exactly where your cover is going to be.
I'm going to remove those. Actually, I'm not going to remove those because I would lose them.
These are from mine, but you get that. We are referring to the first one and the bottom one,
okay? Now let's say that I have this cover that I just took a screenshot.
What are you going to do is you are going to upload it here.
then you want to fit this exactly where you want the cover to be so let's say
remember that the grid is this upper part and this down part remember that
this is what is gonna what your grid is gonna look like let's say that I want
this part to be my grid just this this is what is gonna look like does that
make sense yes everyone Krista did you get it and is it the same thing for
changing the caption no the caption you on the app you press edit and then you
change the caption there in the end the reason I do this here here is like if I
really want to have accurate like exactly where to go and you know I'm
gonna be you're not gonna be like both like changing and going back because if
you don't do this you can just take a screenshot but then you have to bring it
down bring it down bring it down but here's the best way that you can do this
or for the grid and that when you upload it is gonna be exactly where you where
you left so I'm gonna use another example let's say that let me get a an
image from this so let's clarify that this is only when you make a mistake
like yes okay yeah this is only like you already posted you don't want to like
and there's something wrong with the cover you need to change regardless then
you go there and then you do this download and then upload yeah that is
just in those cases or if you like you really want to change your your covers
anyways but here in this case let's say that I want the entire image to be in my
real let's say here the cover that is gonna be on the grid is and I want the
face to be like in the grid which is the first line here in the bottom line I'm
gonna do like this actually even more no actually I can do the same way so
let's say this now this from this to this is what my grid is gonna look like
okay
let's see here and that's it you're doing so I went to I went to edit like
just for the second video and all I have to edit is the caption I don't
have I can't edit the the caption no sorry I can't edit the hook at the top
oh I see what you mean no you can't okay yeah so if I wanted you would be again
would you just that change the cover page change the hook and take a
screenshot but even though I would not recommend doing that because that that
cover is gonna only last for the hook is gonna only be for the cover the video
yeah I'm gonna be judged yeah yeah yes okay got it I got it cool
I don't want to ask you sorry oh sorry no it's fine so my pull it my account is
also supposed to be educational because I'm a naturopathic doctor and so I
started off with three PVC is just to kind of get a little bit of boost but
there's also stuff that I want to post that are informational and they're not
necessarily reels so what I'll give you an example of what I mean and should I
wait to do that and still it until I have more views or should I start
posting those now to get the algorithm understanding that I'm a naturopathic
doctor providing information and what do I mean by that is like for example is
something like this like this is another woman another class so she's like the
birth control pill depletes you in these vitamins so it's not obviously not PVC
it's not like you know just like an educational still but yeah should I
post those not post those yet I recommend not posting those yet and the
reason is because you want to gain traction so as you continue gain
traction then I recommend slowly start adding those and you can yes I didn't
those two to the feed but basically if you do this now you're gonna lose
momentum because you're gonna create a little bit of confusion on the algorithm
and the reason for this is because these type of content is not gonna
perform as well in the PVC and then the algorithm see your page is not as
relevant as when you were posting the PVC so it's the same feedback that I
gave to Krista in the beginning it's like you want to post as much PVC as
possible and then you start adding those original content like educational
informative content in the mix but once you get traction and again same same
thread don't do any videos of me like original content of Mimi like hi I'm
here to talk
a lot of headaches, whatever, don't do that yet.
Not yet, yes, not yet.
Okay.
Okay, great.
And anything else?
How's the logo?
Is the logo okay?
Yes, the logo is beautiful, great.
I like it, down to earth doc.
Your username is also very good, very, very good.
Okay, okay, awesome.
Thanks, I'm excited, I'm really excited.
That's awesome, I'm happy for you.
You're doing great, keep it up.
Abby, I think we went over your question,
but if you have any other questions, feel free to ask.
We're gonna go over Abby's, and this is the last one, guys,
because I will need to leave, but yes.
Hi, just a quick follow-up.
Oh, sorry.
Sorry, Marla just had a quick one in the chat.
Is there something is posting too much?
She's posting six times a day.
I see.
Not really, but I would always look into conversion rate.
If you double down posting
and it's not correlating to bringing more followers,
I would reduce a little bit.
And then let's say, if you started doing six
and you're not getting too many followers,
I would recommend reducing, trying,
let's say, keeping it at four,
and then see the consistency,
and then after, let's say, three weeks,
double down again, then do like six again.
So it's like you wanna test, split test, yeah.
Because it should correlate as you create more content,
you should gain more followers.
And then if this is not happening,
reduce and then try again after a few weeks,
two, three weeks.
Abby, yes.
Hi, so just a quick follow-up on my question.
What I mean is, so there's an account,
and this account just posted a video.
So it's one day old and it's viral already.
So can we post that immediately
or should we just wait it out
before we take that video and post it on our page?
Got it, got it.
Okay, yes, it was a different question,
but very good one as well.
Post it immediately.
And this will make a big difference for your content
because, for instance, like all my content on Unstoppable,
when there is some news, there's something happening,
I wanna be the first one to post.
I don't wanna wait like three weeks
to see if that content went more viral or anything.
No, like sometimes I'm able to get the data right away.
Or if there's a content that did really, really well
for a competitor of mine or for someone that I follow,
I usually post them right away or as soon as possible
because that will give me more engagement
compared to all the 10 pages
that there are out there in my niche.
But if I'm the first one to post,
I'm also the first one to gain more followers
than compared to the other ones that are in my niche.
So yes, definitely post as soon as you get a chance.
Got it, thank you.
Thank you.
All right, guys, thank you so much for joining.
I'm looking forward to seeing you next Tuesday.
And please fill up the feedback form if you haven't,
and I wish you all a beautiful day.
Bye-bye.
Thank you.