Oh gosh, I'm not going to cry.
It's emotional.
You should be proud of all your students.
I am.
I really am.
So cool.
Hi, everyone.
All right, all right, all right.
We have Jason joining, Marla.
Good to see you all.
Diane, Sarah, hello, Erica, Heather, Jenny, Kristen.
Welcome, everybody.
Hello, hello.
Give me one second.
All right, we are live, team.
We are live.
So today is Grind Day.
It's going to be our last Tuesday.
And good thing, I will be joining you on Thursday.
So you're not going to get rid of me that fast.
And yeah, I would love to start this call today
with what is one thing that you learned throughout this journey
that we have been together for the last 90 days that
made a big difference for you?
That could be personally.
That could be on Instagram.
That could be professionally.
Drop in the chat one thing that you learned
and that made a difference.
Yeah.
Oh, that's cool.
Linning into awesome community for help.
The importance of knowing my who and why.
Wow, Heather, that's, yeah, very, very good.
Super important.
And social media has on.
I'm new to social media, but I realize the impact
that social media has on people.
I couldn't agree more.
Actually, just recently, I had someone messaging me
on a stop.
It was like, hey, I really love your content.
Thank you for sharing positivity.
It makes my day.
I'm like, wow.
Sometimes we don't really, we see those numbers
and we tend to not think that we are actually speaking to people
and sharing things to people.
Yeah, that is really important.
Team management, working.
Yes, that's awesome.
Jenny, very increasing numbers almost every day.
And mine, one thing that I learned
that made a big difference in my life
was learning that the Rainmaker mamas, like you guys,
are amazing.
And it's been really helping me become a better person
in many ways.
Not only teaching, not only helping you and mentoring,
but it's also like the way that I show up
and how much I put into this to ensure that I can support you
all to become better at what to do so as I become
better at what I do.
So amazing time.
So happy, so happy for this time
that we were able to spend together.
And I'm really proud of each one of you for the progress
that we have made together and the progress
that we'll continue making.
So yes.
With that said, let's start with the questions.
I really appreciate you all, really do.
Feel free to raise your hands.
But if we don't have any questions today,
I'll just leave now.
Marlon's like, no, I'm trying to find the hand raised thingy.
OK, I have a question.
No, no, so fast.
OK, I watched your replay from the small group last week
because I miss it.
And I start pinning my videos with the most view.
And I did some, and I'm not sure if you can see it,
but I did some pinning with the most view.
and doing the scheduling.
I stopped scheduling ahead and I'm doing only four.
I reduced, I was doing six, I'm doing four.
But this weekend after I started searching
for other accounts, I found some small music videos
and I started implementing those.
And I did two and then two with quotes
and I saw a huge increase.
I got like 30 something new followers in two days
which has never happened before.
So do I continue that, the two and two,
with the music, two music and two videos?
So.
I'll make your decision easier.
You are telling me that you have a strategy
that is winning and you are getting more followers
than you ever gained.
What do you think my answer will be to this?
Mm-hmm.
Yeah.
Absolutely, not only continue,
but double down if it's working.
Okay.
It's great because again, you tested a brand new strategy,
we never know what can work.
And this is really like, it really showcased
like how testing new strategies
is gonna give us only more data to work with.
So Marla, definitely continue doing that
and if you can, if you have the bandwidth,
double down on this.
Because imagine like if you're getting like 30,
let's say you're getting 32 followers in a day,
imagine if that increased to 60 or to 80 or to 100.
Okay.
So that like creates, there's something on Instagram
that is kind of like, let's say taxes
or if you invest, there's this compound effect
which is the more you post,
the more you're gonna get like,
kind of like little like small followings from each videos
and then they compound to make like a bigger portion.
That's like when you start seeing the 30 followers coming
and then like 60 and 100.
So just increase the input if you can.
If not, at least maintaining what you are already doing
will be great.
And that's awesome.
I'm happy for you.
Thank you for sharing that.
Yeah, yeah.
I saw a huge increase with that strategy.
So it's working.
Yeah.
Thank you.
And I'm gonna miss you a lot.
You and Tiffany, I'm gonna miss you guys.
You've been great.
I'm into social media.
Me too.
And I have learned so much, so much from you guys.
Thank you.
Thank you, Marla.
Appreciate that.
And I'll miss you too.
Erica.
Hey, you, how are you?
Hello, I'm doing great.
Good to see you.
Good, good to see you too.
I'm dropping my link in the chat just in case it's easy.
But my main question is,
I made several of the changes that you talked about
in our last session.
Thank you so much for those.
And I expect it's gonna take some time
for like things to start to like really ramp up.
But I was wondering what sort of,
I had one post that I did that for me was a lot of views.
It got like 500 plus views, which I'm trying to ramp up.
And then I did something that I feel like
was almost like the exact same.
And then it went down to eight views.
So I'm sort of wondering like as a strategy,
like how can you tell like if something's working
and you should keep going with it?
Or when should you like cut back on it?
Should you keep going with it?
Or when should you like cut and run?
Cause I feel like maybe I've been sticking with some stuff
that's not working for a while.
And I don't wanna get out too early,
but I don't wanna waste any more time.
I see.
Okay.
Let me just share my screen super quick.
Give me one second.
Okay.
This is your page, right?
Yeah, that's me.
Okay.
So I see you changed your logo, correct?
Yeah, I changed the logo.
I'm seeing the new template that you shared.
I changed the logo to try to make it a little bit broader
like you were talking about.
I think maybe I was just too narrowed down.
So now I'm doing all like nature related crafts
and I can also throw in nature related stuff
and art related stuff.
I'm surprised this space did not do so well.
Very surprised.
Cause like we went over this specific one.
So you mentioned you've got one post that had like 500k views. Yeah. No, no, no, no, no 500
Okay, okay 500 500, okay, okay
This one
And then I did one like not the tree but the one right after it
Like that I felt was like the same colors and the same type of of craft and that only then I went down to eight
Views, which is obviously not in the direction. I want to be
Got it. So the the reason for the eight views, I'm assuming do you post these recently? Yeah one hour ago
You know one thing about me
So that's like when I open a video and it's from some of you in in the community
I cannot like open and and go out because I know the views count
So I'm always like stuck watching the videos if I come across your posts
And I've learned a lot about making posts
I want to stay here
Um
so those that got like lower lower views, it's
Quite literally because like it didn't hit the algorithm and this is fine because also I went over this on my
Minus top of all like the lower views does not mean that that content is bad
It's probably just like push majority for your followers only
So let's say if your followers were like 10k this lower view would look like let's say 500k
500 500 of views, you know, so that's fine. Now one thing that I would suggest is
Doing still going more broad
Because from what I can see is still super niche
You want to go really really broad? So I would say
The ratio here would be like 50% very broad content to a 50%
draft
Like when I say broad is like this type this can be art
Something that is still related to to arts in general, but then like it would
Yeah, 50-50. I would say the reason for this is because you you are super niche and it's been difficult to gain traffic
You want to open more the the possibilities of like getting more insights and eyeballs to your to your brand?
I would say stick to the templates
Apparently like for instance like all these first line did so well
Like very very well
compared to the last like couple of days that you have been you have been posting but I think what I'm what I'm
Stancing here is like you go super broad
on a roll and
While the algorithm is thinking is like, oh people are not super interested in this style of content
So they are not gonna push or prioritize as much so the more broad you go and then start
Adding the the craft the better
Because the algorithm like those are like highly approved
the algorithm will start pushing more pushing more and then what you're gonna see is
The ones that like the craft ones that is not getting too many views
They're gonna start getting way more views than usual and then like the baseline started being higher than than it is now
Okay, okay great, thank you so much awesome. Thank you
Thank You Erica, all right Heather
Yeah, great, so my my question is about highlights I had started I'm constantly second-guessing myself
I I started to I thought oh, I'm gonna put up like highlights showing different categories of content that I have and
In order to do highlights. I had to add things to my story and I started to see followers drop off and I thought well
You know, maybe it's too soon for me to do highlights. I took them down
You know, and maybe people didn't want to like follow me and then just get a whole bunch of
Stories by me. Maybe it was tedious, you know, so I'm
second-guessing
Like what I'm doing and I'm thinking wow, you know, I only have
690 followers maybe
Highlights are not appropriate until I have many more followers or more. I mean, so that was my question
It's kind of a yes when to start doing
Highlights and things like that
Okay, can you clarify again? You said you did the highlights and what do you shared in the highlights again?
Was it like viral PVC?
That was viral PVC and I I created like, you know, I have different sort of categories of content
Okay, did like highlights for different, you know, but it was all viral PVC. Yeah
Okay. So there are a few things number one is like it
It doesn't matter how large or how small your account is like how big or small?
you're like the highlights should not influence in like
decreasing followers or people not disengaging with you
because they are meant to connect with your audience.
Now, there are ways that we can leverage
in how I use myself stories, sorry, highlights.
I'll share as well how we use in the Remaker
so that you can see.
Now, one thing is people,
they are on your Instagram, on your feed,
because, for instance, they like the type of content
that you're posting and the feed is for that.
Now, you're gonna see that if you use highlights
to share PVC, they're probably not gonna do so well
because people, they are,
the algorithm is made for them to scroll.
Pretty much, if you think about the Explorer page,
if they go to your feed,
if they see your post anywhere on Instagram,
they are pretty much scrolling.
When they go to stories or to the highlights,
usually they wanna get a little bit more personal,
and that is where you share, for instance, your journey.
Why are you growing this brand?
What do you wanna do?
Who's your target audience?
And stuff like this.
Or, for instance, in my case,
I think I have a highlight
that is when I was hiring someone.
On my brand, you'll see hiring.
Yes, I have new hiring.
So this is, we are hiring,
join us, our unstoppable content team,
as a content creator, blah, blah, blah,
and then I tab in here.
I had so many people applying to this,
and actually, the content, my content creator now,
came from this post, which is super interesting.
So I use more to this.
Let me see if I do have on my personal highlights.
I don't remember if I do have.
Yeah, clients.
So this one, I'm sharing client results.
This guy, like, huge impact, blah, blah, blah.
He made like 14,000 in three days.
And then this other one, hey, Yuk.
What was it?
Just saw it pop in my feed.
And then this is me sharing like a story
of like a client that trusted me with $45,000,
and then we generated, I think, like 500K or something.
I don't remember now.
But this is like marketing strategies.
It's not with, but anyways, it's overall personal.
So you want to share like social proof.
You want to connect with your audience.
You want to provide some value.
That's how I use the highlights.
And I'll show you in the Rainmaker how we use.
So our highlights, you can see like case studies,
press, case studies, meet us.
So you'll see that like it's more on a personal level.
You want to connect with your audience.
So here, for instance, the whole story
about Steven and Chelsea, how it started,
how they met, and so on,
and until like where they are today.
So that's how I recommend using the stories highlight.
Right, thank you so much.
Thank you.
Diane, hello.
Hello.
How are you?
I'm doing great.
So we were in the small group on Thursday.
I don't know if you remember,
because I know you're very busy,
but I made most of the changes that you said,
but I was wondering if you could just take a quick peek.
I know when we talked about it,
like, cause I switched from the adapting to live better
to kind of go along with my brand.
And I know we talked about the logo change,
but I have to dissolve my positive solutions LLC.
So I haven't made that change yet
because I'm just waiting for the other,
for my new LLC to come in and then I'll change the name.
So I didn't change a little logo to a P
only because I don't want to keep changing the logo so much.
Okay.
But the, and then I'll do the template that you suggested,
like the branded template, but I want to wait to do that
cause I'm still waiting another 10 days
for my new LLC to come.
Because then I'll just do the template
with the new title of my company, right?
But yeah, I just want to know what you think
because I made the logo a little bit more generic.
And since I've implemented some of the changes,
I've gotten 30 followers this week,
which is more than I've gotten,
like the whole entire 90 days that we've been in this.
So I think that that's a win.
Big win.
Yes, I love that.
Cool.
So let me share my screen.
I remember the other logo was the two symbols
like crossing like this, right?
Yeah.
Okay.
I think I have a good memory.
So, let me see. Yeah, this is cool, looks clean as well and more aligned, but again I'll wait for
your final version of it, but it looks great. Give me one second. So, I might be wrong,
okay, but I believe I remember I asked you to change this template to, if only there was a page
for, to the Twitter. Yes. I'm assuming you want to use that when you get the new logo, yeah? Yes,
because I didn't want to change it and make it all like, I didn't want it to be looking sloppy,
so I just figured I would keep doing this one until, because I'm about 10 days away
from getting my new LLC and then I'll put the logo on it with the brand new template,
like you have for on shop. Yeah, yeah, okay, no, this is good. Makes total sense and also will buy you
time because this is relatively easier to make than the other template. Cool. One thing I would
suggest is if you do have the bandwidth to start creating already some of those pieces,
like you're not going to post, but just create so you can get the hang of it, so that once you
have the logo, you can like, you are already mass produced, so you have like a bunch to post ahead
and then you can start like spending time to research and like analyze how your content is
doing, but overall. I'm doing that. Oh, okay, there you go. Great, cool. Okay. Overall, your engagement looks
beautiful, looks great, so they are like a few, only a few posts that are thanking and I wouldn't
even say thank you, but it's like getting lower views, but for your like how many followers you
have, like your followers count, the lower like lower number should be even lower than this,
which means like your lower engagement is to you like very good, very, very good. I think it's like
50% ratio. It's like you have about 300, this should be like let's say 50% would be even
like 150, right, so you're doing pretty good. I just want them to click that follow.
Just click it, people, just click it. Oh, yeah, yeah. Okay, all right, good.
Okay, so CTAs, you want to make them shorter, okay? You want to make them follow us for a journey
into additional living, additional health, so okay, here it starts getting a little bit
too niche, okay, and you don't want to do that. The reason for this, again, when we are like using
our CTAs, when we are like creating our content, we want to like get exposure, like as much exposure
as possible, as many eyeballs as possible, so in this case, use more like broad verbs that can
attract more people, like a general, okay, so in this case, I would say for our journey into
additional living, very small changes, okay. Yeah, I could probably just cut it off like,
you know, follow us on the journey to functional health and just leave it at that. Yes, or like
amazing health foods, for instance, content, okay, something like that, like it's broad,
but because you nurture them on the caption, so and then make it shorter after, let's say here,
after this sentence, it's already like enough, it's great, because like that one should be like
super highlight, you don't want to make it too long, okay, and let me see, we have
thousand, good to see that you're editing every single video that went viral, that's great,
great job there, because I look into these guys, if you're not using, not gonna be good,
this is great, no, just keep doing, just keep doing what you're doing, one thing that I always,
I always try doing is like, I use one CTA, I'll see how that behaves, how that reacts,
like did it get more followers, it didn't get, I'll use another one, so I test a few different angles
as well to see how that goes, and then use, I encourage as well, like using some engagement
CTAs in the end of the captions, which those are usually like, hey, go on, I know, I was gonna say,
we talked about that on the last time, because when I use the new template, then I'll do the hooks,
you know, in the in the caption section above. So I remember that as well.
Cool, cool, okay. But in this case, for those, the CTAs, it's just like, in the end,
asking what people think about the content. There's not like really adding your ads or
something like this. You'll see that I use all the time, and I usually get people to argue a lot.
I'll use the example from Donald Trump winning. I create a poll in this, and then I ask as well
here, like, what are your thoughts on the US election results? So people like, they go all
in like, oh, no, like, I hate this guy, or I love this guy. And then I like Kamala Harris better,
and so on, or I like Trump better. But basically, they're gonna start talking about and this
brings me engagement. And that's, that's like, really what I want.
And I think some people celebrating their Trump.
Nothing but sparks of engagement, like politics.
Yeah, they really do. So I'm always asking, like, what are your thoughts on this? A question like,
as simple as that will make a, like, it can make a big difference. Here, I'm just saying,
like, thoughts. People will actually share their thoughts. Okay, after a brother,
let's get things to like, so they share, like what they're thinking about that post.
Okay, I encourage doing that as well. Okay. All right. Well, thank you again for your feedback.
Thank you.
Campbell, hello.
Hello. Hi. Hi, you. Thanks so much for your help. We'll really miss you. So
um, but I was just going to make me cry today. I know I feel like so sad.
Anyway, on my I'm sorry, I look terrible. So I can't can't take the camera.
My I was wondering what you thought of my remixes. And then I had a question on views
versus engagement. Because you know, if you look at the professional contents, and you can either
apply views or engagement, I wondered what was more important. Because, you know, it would seem
like people were more the people who saw it were more interested with the engagement application.
Got it. Can you send me your your username? Mm hmm. Thank you.
Yeah, so I did one remix because we had talked about that. And I think I did that right. That
was just last night though. And then the using the engagement. And then and then I think I did
everything else you said except I was just the the remix remix. Yeah. Okay. So let me show you.
I did a remix, you can do remix and still look like make your post look like, okay, align with
with your brand. Like, for instance, recently, I did a remix. Let me find it. Let me find it.
Give me one second. This one, this post was a remix. Okay. And it doesn't look at all,
because it's like, from my brand, I can also even add something here. We sent we sent a video last,
last week. Yeah, I think. Okay, I recommend using the covers. And the reason why,
why, like, to use the covers is because it's going to blend with the, with the other posts
that you have. Right? I don't have that video. So, okay. Okay. No problem. I believe I believe
I added to the community. But I'm unsure. I'll send you. Okay, Tiffany, would you do you have
the link from from the remix on how to remix? If you don't have I can find it super quick.
Yeah, I can find it. Thank you. Um, so in regards to Can you Can you tell me you ask like,
what is the most important I guess like, yeah, views are engaged. Yeah. Because if I went by
views, it comes up different than engagement. Oh, like when you're searching on your Instagram,
you mean, when I'm filtering, it'll say see all content. And then it says you can
use views or engagement or accounts reached, you can filter it by anything you choose to.
Oh, I see what you mean. I see what you mean. In this case, I would say views.
Yeah, I would say views because it doesn't mean that because for instance like you want to hold
on if engagement equals like and shares in this case it would it would make more sense what I
would do is like search on both and there's a reason for this because for instance sometimes
a post can go really really viral and not get too many likes but they are still an amazing post
we saw one that it was the one that I asked Erica to repost this was the first time ever I'm doing
Instagram for over like seven years it was the first time that I found a video that had a billion
views that was like insane I never saw a post with a billion views so we found that one that
had a billion views on the call it's like wow like so surprised never saw this but didn't have
so much likes so the likes was I think like seven million and when you compare like a billion views
to seven million likes very low likes but that creator has grown so many followers because of
that so this means like the the views in this case was really really good my post with Massey
the football player I think got 80 million views I think I got over 30,000 followers because of the
views like because the likes were not as high as the as the views but this doesn't mean you can't
search for like content based on on the engagement because again engagement is also
proven right by by human psychology because like there's the likes the comments so I would I would
search based on a combination of factors like if Instagram is giving like views and engagement go
and use like search from both angles okay okay got it cool and again the the remix is great I would
only recommend using the the cover so it's like it ties in better with your with your brand yeah
I'll look at the video and see how to do that okay thank you um Tiffany just dropped the video
in here you can you can see it there and then anyone else that you were not able to watch you
can still have the link there as well all right Alex is hello hi how are you doing great good to
see you I'm sad too it's the last one but I'm good to hear that you're on the Thursday one
that makes me feel a lot better because you know just in case yes I'll be there okay cool
um so I wanted you to take a look at my page let me drop the name
um and just tell me what you think I can improve and also how I can get more engagement because I
haven't added anything like um follow or anything like that um because I didn't really understand
um hold on let me get to that page I didn't really understand how that works
um with Instagram not liking you saying those certain words um so I wanted to ask you first
before I said anything like that um so I got it I haven't put anything like that yet okay so
there is the first thing I noticed is the consistency again this is only applied if you
do have the time and the bandwidth okay I recommend posting at least twice a day on a
page like yours um your page is um motivational inspirational usually like those um your target
audience they spend a lot of time on Instagram so you want to give them more a lot of time
two to three times a day if you do have the time and energy and another thing
is consistency I can see like here that what this was seven days ago and then this three days ago
so like there are some gaps in the there were a gap like in the in the content um consistency
keeping consistency is gonna really help I see that you changed the logo I like this one much
better um I love the black and white again black like it conveys power which in in this case like
of the brand that you are creating and growing is like yeah it portrays that really well um
engagement looks good very good in fact
Very, very good.
So I created a document on captions.
Let me see if I can find it.
Yes.
And in this doc, we go over the CTA part of it.
And here, I share exactly how and when to use the CTAs.
I'm going to share this doc here again in case
you don't have access to it.
But basically, the most important type of CTA,
yes, Instagram is true.
By the way, guys, across the board,
Instagram doesn't like when you say too much,
like follow, follow, follow, follow.
They tend to see it as spam.
But again, I'm using this strategy for so long.
I gained so many followers with the exactly saying,
like, follow us for more.
And I've shown you guys.
And it doesn't, like, you see 8,000 followers on one post.
I'll show you one example.
This page, they do this to every single post.
It's a main page.
I'll get the username, go to Social Blade.
Every single post that will go out,
they will change that as well.
It's not only them.
We had Puberty doing this, like many others.
But I'm going to show you this just
so you can have an idea of, like, how powerful this is.
You bringing up that Puberty one.
Are there certain pages, if they have the TM next to their name,
should we not use that?
Not necessarily, no.
Are there certain ones that we should not repost?
Yes, they are.
And I'll go over it.
But you can see here, like, they are growing
about 10,000 followers a day.
So this is the daily average.
And now, when we go to their post, let me go to Reels.
And then I'll just find, like, the ones that gained most
traction.
Like, for instance, let's say these 9,000 followers,
you can see here, edited.
OK, 10 million, he definitely did this.
Yeah, follow us for more.
What else?
7 million.
Follow us for more.
You see, like, and not only him, like,
there are a lot of big pages that are using this.
So it works.
And in this case, you are not using on every single post,
but just the posts that actually did well.
And it's, yeah, it's completely fine.
I don't know if they are still using.
Yeah, it will take some time to find.
But I think you get the idea.
And in regards to the content, the brands
that you should avoid, these are brands
that they license video.
Like, for instance, Viral Hog, they are a company.
And, like, you should stay away from brands like this.
There is Chunky Media, like this.
They, yeah, they license videos.
And usually, like, if you want to share their videos,
you need to pay for it.
So you don't want to do that.
Unless you can share their videos,
but you can share through Remix, OK?
But not directly from your Instagram.
Through Remix, you're able to share, like,
any content in the platform, pretty much.
Because it's a feature that Instagram, it's from Instagram.
And Instagram wants people to share.
OK, so how do we know if it's one of those?
Does it say in the bio?
It doesn't say on their bio.
But usually, it's like this.
In a way, it does, actually.
So submit your videos and get paid.
Usually, when you see this, it's like, OK,
this page, they license video.
Let's see Chunky Media, if they do the same feature,
Storytelling, Submit a Video Today, and money there.
You can see that they are a branding licensing company.
OK, got it.
Yeah.
Got it.
And then there are not too many, though.
Like, there are probably, like, three big ones.
And then, like, I'll say around, like, three to four.
So even, like, going to Google and licensed companies,
like, biggest licensed companies,
and then you can find them on Instagram as well.
But there are not too many.
OK.
So with this niche, should I add, like, also, like,
funny things and things that aren't necessarily,
like, on that exact niche, but they can be relatable
if I add the right hook?
Yeah, definitely.
OK, cool.
Thank you.
Cool.
Thank you.
All right, Amy.
How's it going?
Hello.
So I actually was going to update you.
I finally passed the 500 follower mark.
And I've definitely gained more track.
So in the last seven days, I've had, it says 44,000 accounts reached and 75 followers.
But I was kind of going to ask a question about that based on, I don't know if you had anyone join the Amazon affiliate program based on using your like Instagram account for that.
And ask like, what do they look for if you know, like as for, do they look for like the accounts or like the views or whatever, you know, or is it just followers, mainly.
Can you can repeat the beginning of this question about the Amazon affiliate.
So the Amazon affiliate program where you can like use your own links and then post the products and all that and get commission.
So, I'm doing like to qualify for that.
What do they look at mainly.
Because that's how
I have never done Amazon affiliate on my page, which is like, I definitely should because I get about 300k views just on my stories.
But I know, I know people that they did and they do not have too many followers. So I don't think follower like followers, it's a, it's a problem at all.
And my belief is that they are pretty open to anyone who wants to collab with their, like use their links to share their products.
Because we had even our team, like from, from TikTok, like they, they do here and there.
And they didn't have as much followers on TikTok. Tiffany can talk about this as well.
I've seen people on Instagram that they have like, they don't use, they have a very small page, but that page is going like viral a lot.
So they use that to share products and stuff like that.
And people that they don't even have a page, they will pay brands to post their links.
So it's like, it's like it's very open. You, you definitely qualify for that.
My assumption. Yeah.
So, yeah, I just kind of wanted to like, I know somebody in the comment just said that they were turned down a couple times until they hit 2000 followers.
So that's like maybe the engagement they base it off of.
And as for engagement, do I have to be liking and commenting on everyone's posts?
Because I honestly don't do that now. I used to do it, but I've actually gained more traction.
Just kind of randomly liking things and not really commenting back on their post.
Because there's a lot that will talk back to each other, like within the reel or whatever in the comment section.
So that's kind of where I was like, I don't know, I get like, there's a lot going on with the whole Amazon business stuff.
And so this is kind of something where I do what I can kind of thing.
So I think it's a good, it's a good data that we have there, like about the 2000 followers.
I wouldn't read to be like completely sure about that.
But again, I've seen people using Amazon links that they don't even like have a following almost.
But again, maybe they submitted through a different, a different account or I'm not entirely sure.
Sorry, I can't give you like a super right response there.
I was just reading some of the comments because I know some people are saying something.
So in terms of like engagement, I wouldn't worry too much about that.
Like engaging with the people in your reels, it is good.
But it's, I would focus more on spending time creating, like finding, forcing content and then creating content, then engaging.
If you do have some time extra, then engage with your audience because it's good, especially in the early stages.
Like you want to build a report, like community, that makes a big difference.
But again, if your time is like, you're running out of time.
Okay, I don't have too much time for this.
I would say like, don't bother too much.
Give some likes, something like this and it's fine.
Yep.
All right.
Awesome.
I can't believe this is the last one.
I didn't realize that until everyone said that because I hopped on late.
Well, thanks so much.
Yes.
I appreciate all your help.
Thank you.
Appreciate you, Amy.
And Kimberly, the last one will be Emo because of the time.
However, I know, Alex, you mentioned you have a question.
If we do have time, we go over other questions, too.
All right, Kimberly. Hello.
Hi. How are you doing?
I'm doing great.
OK, I have basically missed almost like three months
because life has been so insane and just very shocking.
But I was showed up last week to get last minute advice
from Steven about just my offerings and in some way, shape or form.
I want to do that with you for just branding.
I think at this point, I'm trying to go the personal brand route
because I feel like there's so many things that I have planned.
I think I my whole passion is health and wellness.
It's been the thing that I've studied for 13 years, you know, like self-taught
and the whole spectrum, like from natural remedies to homeopathic medicine
to like fitness to nutrition to right now, like my big thing is hormone health.
I feel my hormones a year and a half ago and then like wrote a
put together like a whole 24 chapter
e-book guide that right now that would be like my product that I
when we did the 30 day down for it was like, OK, get this thing done.
So in terms of my posting and all of that, it was ridiculous.
Those whole three months.
So I did put my handle in the chat just for you to look.
But I think in landing on that with Steven,
that essentially my goal is to do like a series of like a thrive in 90 days
because I healed him in 90 days.
And then I also have lost a bunch of weight because it was like hormone weight.
And then but there's so many topics.
I'm also a mom.
I like very passionate about women being women, how like God created them
and like embracing femininity and even how that plays into hormones.
I homeschool like there's and then with my Amazon business side of things,
like the two first products that I will launch are actually workout gear.
That'll be like a strengthens 31 brand.
That's the name for that.
But I think even in talking with Steven, like that will be eventually incorporated.
So I just I don't even know what question I should be asking,
except for like being that this is the end.
I feel like the he told me that for like Rainmaker, they're doing
nurture than PVC and then CTA.
I don't know if that qualifies as like the strategy.
Like I just post anything within those three things.
I have kind of
been all over the place with PVC because I'm like, it makes my page look so horrible.
Not even that it looks great right now, but it looks like extra whatever.
And trying to just get something out.
So I find that I end up doing more remixes than anything.
OK. I don't know.
I just I want to I don't want to be all over the place in building a personal brand.
I also want to show up authentically because I know that really matters.
I think I just started this new thing of like doing mental health,
according to scripture.
I really big in the like mindset like that.
That does fuel, you know, health and all those things of like.
Make the choice, like make the hard choice, do the hard thing.
So, again, I don't want to be confusing on this page, but I also don't want to.
I think I felt like I had to just talk about hormones and maybe I do.
Like maybe that's what I just need to do right now.
But then I then the people aren't really getting to know me.
So I just I know my hooks are probably not that great.
I know I have a lot of improvement on to like be done on all of my whole page.
So I don't know. I yeah.
OK, OK, I got it.
Well, first of all, super happy to analyze your page
and give you some guidance here. Thank you.
The one thing is like you are from from what you're saying,
like you're super versatile.
There's so much that you can talk about.
And this is great because you want to like, of course, you don't want to like
spread too much.
But as long as you are still like around the same niche, you should be
because like that's the good thing about personal brands.
Like, for instance, for myself, I can talk about investments.
I can talk about entrepreneurship.
I can talk about faith so much things.
But it's like it's still me.
It's still like you guys and people like they're there because they like listening
to what I think and how I deal with things and where I came from,
to where I'm at today.
So same goes to you and the things that you want to share
with your with your audience.
Now, I know that when it comes to personal brand using BBC, like,
ah, like I don't like this, but I have there's one style that like
I, I like myself and I have.
One student.
Let me find it, like find her.
I think I shared her like the her profile on on the the
30 Days Downpour as well.
What she does is like she's going to use the first six seconds of the video.
It's like her. It's her personal brand is her voice.
And then from that, she's going to.
introduce into a PVC. So you can see like, for instance, like,
it's a weapon that's being used against our kids. And most
parents don't realize it. So that's the first six seconds.
And now this is the season, like there is a mix of personal
brand with the PVC. It does that so well, like she grown to over
300k. And she started like from scratch. If I scroll down, her
post used to get like from used to get like 2020 likes, three
likes one like now you see like both of her like getting 130k
like a lot of a lot of engagement. So this is one way
to go about it like for your personal your personal brand and
using PVC, you build like an intro. And then you add that
another one. He's a friend of mine. This is like just so you
can get inspiration. Yes, his store. He used a lot of like
PVC, you'll see the same style here for him. For instance, you
never look at money the same way after the study second
video. And then guess what? Oh, this is not a PVC. So ignore
that. But he does that a lot. And another thing that he does
as well is like going over like reacting to let me see let me
find a reaction video.
With reactions do you can you only react if you download the
video? Is that correct?
No, you don't have to download. Yeah, like there, you can remix
and then you're like you're you are reacting to the video. But
in this case,
I want to do that so much that like that I could do all the
time.
Yeah, you can do you can do that. And then another thing
that I would recommend for your brand, let me go back here. Your
photo is good. But I, I recommend you, you want to have
a professional photo, super clean. Okay. That relates to
your brand. And I like for instance, for my personal one,
think this, it's like you want to avoid distraction, like have
you in the center, a clean background can be yellow, like
doesn't matter the color, as long as it is aligned with your
brand, have something cleaner. And then, because again, you
want to you want to frame authority, as you are an
authority figure for your audience.
So relating to how that is not
not necessarily like as the because for instance, like this
one is cropping a little bit too zoomed in. So you want to have
like and also there's I don't know what is this if it's a
window or whatever that you want to have a clean background can
be the sky can be something else is like something that is
you are popping out of the image, because like this, when
you start engaging with you with people when they see your
profile, they'll most likely engage with you because it
calls attention. Okay, so that's something there. Caption, there
are a few things I'll not have time to go over everything. Okay,
but the
I have one. Okay, this is great. The first line very good. It
really established like what do you do? I don't know if it's
like if it's just because I'm on computer. Actually, I'm gonna
know now give me one second.
Why can't I find you now?
It's not it's not showing
up. Okay, here it is. Okay. That was okay. So your your bio,
what do you want to do is you want to have, for instance,
these three emoji, it creates a little bit of a confusion. So
you want to have only one emoji, like one side, two side, three
sides. And I would shrink these two lines here. Because you're
sharing like, losing belly fat, driving energy, I would keep
this in one sentence, broaden this to one sentence instead of
three subjects.
I'm so worried.
Yes. But it's fine. It's fine. You have a lot of ideas, but I
would condense them so that it's easier to digest. Okay. Oh, let
me see if he still does this. This is a friend of mine. Lars
is like a fitness coach. So in his case, he said like, help
2000 busy man CEOs. Okay, that's a two log message. But it's like
it's super clean and direct to his audience. Your first line is
direct to your audience is great. You want to have the
second line related to that as well. That could be probably
social proof. Okay. And I know we're running out of time. So
let me go
back here. Engagement looks good.
I believe if you implement that, like the
for the the PVC with the the first six seconds being you and something that you
you want to talk about, it's gonna it's gonna do super well.
This document I added the follow me like study a little bit this cta
those ctas especially this one this is like what really
helped me like convert so many followers and it's like it's doing pretty well so
this we use when when the video goes viral
I believe after those adjustments you're gonna be able to like
you're gonna create harmony between like your feed because it's still gonna be
you still gonna be the same strategy but with a PVC behind it
another thing that I recommend is using the same font style so let's say
if you're using this one people like only using this one
uh the reason for this because it creates more like
coherency what is it called yeah coherence and yes
okay should I do be should I be doing a lot of like talking head or like leave
it as is what I'm doing like ineffective is it better like in a
personal brand do I need to be talking to the camera more does that well I
guess I'm going to do that on the PVC I guess is
is what I'm gonna do yeah yeah should I be focusing on
like I know you said the follow and studying that cta
but I think there's like I think there's a hesitancy to like
do make the cta about the book that I have because
I'm like I'm like such a am I too small of a community I don't know that I
really have an official community yet and is that too like
have I nurtured and and all of that enough
to have enough followers like do you have any
quick thoughts I know I'm running out of time but any on that
I I recommend my connection is unstable guys sorry about that
I recommend building community first you want to sell
but like let them know that you are there like hey I'm starting this project
always with me do a mission post hey guys I'm on a mission
to go from this to this like who is with me
and then that could be like 1 2 3 10 20 people
but then from there you start posting consistently and then you do the
you do the cta to the book about the product
later yeah about the card yes yes thank you so much
thank you sorry guys for that long thank you
and give me one second because I have a call right now just message
um great to say that I'm gonna be five minutes late
all right message sent
I got your I don't know Kim is still on the on the line her camera looks like
but um it's so funny because I'm doing all wellness stuff Kim and so I'm in the
same place in the sense that I'm posting a little bit about everything so it's a
hot pot and then when I went to your account I literally saw that your most
recent post was the one that I posted yesterday
and I didn't even know that your account existed it's like we're parallel
universes right now it's just hilarious I swear I'm not copywriting you
um my account if you want okay so it's only been
in two weeks which is pretty I won't put bad words but I feel bad that it's only
been two weeks but still it's been a pretty good growth so in two weeks I
have 105 followers and I have a reach of 14 000 so it's been pretty good for
two weeks should I get meta certified I know people
have asked this before like what what do we think about that you could
give a quick one minute synopsis about that
okay um I suggest in the beginning you don't have to
um because that can play instead of playing in your favor is going to play
against you because you don't have that much social
proof yet because you're still a smaller page
um so I recommend like to get verified
probably after you pass the 2k 5k mark then I would recommend because like
people looking into like those um
like will see you more as a notoriety figure as you grow
and especially after you pass the 10k it's like you don't even have to be
verified that people are gonna see your page like
wow like that's a big page for instance like you might be getting so many
followers now and sorry so many views and reach now
this is across the board guys you might have videos that is like
gained 500k views like 300k views and didn't convert
as much is because like your page is still a bit small so the more you grow
the social proof which is like followers count um the easier it gets for people
to like to convert
people. And then being verified, I recommend around that, that
threshold, like around 2k, 5k. Yeah, and then of course, like
if you are 10k, and beyond, it would be good as well. Because,
again, just gives more social proof. Yeah.
Okay, on the professional dashboard, I can't find
achievements.
I heard I heard some people that couldn't find either. I think I
also lost access to achievements. I don't, let me
see here.
I've never had it. But then my girlfriend who started a page at
the same time as me like, Oh, look at my achievement. Like, I
don't have any achievements.
Yeah, I think they removed for some accounts I have actually
have achievements. That's weird. But I, again, they are things I
really don't understand Instagram sometimes, because
like, there are features that they will just remove all of a
sudden from from some people, and then like, they will bring
it back later. So in in this case, I wouldn't worry too much
about achievements. But they because like, it's good, of
course, like when you hit like, those, those achievements, but
also is not gonna contribute so much to like converting followers
and all of like, the good stuff. So yeah.
Okay, that's fine. Why can't you remix directly from Instagram?
Like where there's a remix button? Why can't I just remix
from there? Why do I have to do that whole convoluted thing
through the video that you shared?
Oh, I see. I see. So the reason for this is, let's say, let's
get
when you press remix, you can do it. Oh my god, hold on.
The audio is so loud. Okay. Oh, volume. Oh, wow. Okay, I'm good
now. So the reason you you can is not that you can't, but
you're not able to choose the cover or your or your remix,
because you have to add a sticker. And then let's say,
let's just use anything here just for the sake of this
example. Okay, if I go next, actually, you are able to choose
a cover. But you're not able to maintain that cover throughout
the video, if that makes sense. Did that make sense?
Yeah, but I feel like if I put a cover with my the way my cover
looks on all of these, because I just take a screenshot and make
that as a picture and then use that as my cover. And then when
the video plays, the video plays without my name on it.
Yes, if that doesn't bother you, like you can definitely do that
way. 100%.
Okay. And then just my last question, back to kind of what
Kenny was saying, I was like, I finally reached the 100
thresholds was really fun. I got to see my demographic of people
that are following me. I'm trying to a lot of people say to
do a niche, but I'm trying to do a little bit of everything. I'm
like, a little bit of environmental health, a little
bit of weight loss, a little bit of like hormone health, a little
bit of everything. Is that bad? It's like I'm catering, I looked
at my demographics, and I'm like, I've got males, I've got
females, I've got all the different age groups. So I'm,
I'm spewing out stuff that I find very interesting, but is it
too broad? And it's funny, because to answer my own
question, yesterday, I post I went totally different was my
first post about I did a like about a filtered watered one.
It went viral. Well, for me viral 2000 posts. But it went
viral in a sense, it's viral. It reached a totally different
audience. Because I just I went, I just did a different topic
that I find interesting. And it went boom. I was like, Oh, well,
that's interesting. I feel as though maybe I should be doing
different stuff. But maybe if you tell me I should only be
sticking to something more narrow is better.
Yeah, so there is a limit in a sense, at least like I'm sharing
from my perspective and my experience, like growing,
growing brands, which is, if you go broad is good, because you
want to have like type of funnel, you can get like as much
insights as much as eyeball as possible. And this is like,
they're all welcome. So the ones that they would not like what
you're what you're genuinely, like genuinely niche is, they're
going to start dropping off. And this is not bad, because this
means they don't resonate with your company just came because
one type of content. Now, if you in, in the other hand, like if
you go too broad, what is going to happen is
you're not gonna be able to attract your ideal customer.
And then this means that it's like 90% of the people
will not be interested in buying what you want
in the end of the day to sell,
rather like that is like a PDF, a mentorship program,
whatever that may be.
So I would keep broad as much as possible,
but not to not go too much
because at the end of the day,
you can grow really fast if you go like super broad,
but also you're gonna grow with people
that probably don't resonate with your brand.
Yeah.
Thank you, Yu, for everything.
Are you gonna be on the call on Thursday?
Yes, I'll be there.
Okay.
Okay, so maybe I'll see you then.
I'm so sad.
Yes.
Please join.
All of you, everybody, please join on Thursday.
Yes?
Awesome.
Guys, thank you so much.
I need to go.
Somebody's waiting for me.
And it's maddening, like, where are you?
I'm like, coming, coming.
Appreciate you all.
Have a beautiful Tuesday.
And thank you for, yeah, this blessed time.
It's such a bless for me to have the opportunity
to teach you this thing that like sometimes,
like on a day-to-day basis,
I don't really think like this,
but Instagram and everything that I do
like literally changed my life and my family as well.
Yes.
You probably remember from the 30 Days on 4,
I'm in a very different place today
based on the decisions I chose,
not the circumstances that I was at.
But yeah, life is good.
Thank you all.
Have a beautiful Tuesday.
And I'll see you Thursday.
Bye-bye.
Love you all.