Hey, Tonya, how's it going?
Good to see you.
We're going to get started in just a second.
We're just getting live.
Okay, cool, cool, cool.
Well I'm just getting us live and let me just do this real quick because live stream, okay.
All right, we are starting to stream.
So good to see you guys.
If you guys are jumping in on the live stream, there's a Zoom link in your Facebook, I mean
in your email.
So you can jump in and check that out.
And we'd love to have you live.
And let me go ahead and get my notes up here.
We're going to be talking today a little different than last week.
We were talking last week about how to launch your very first online community.
And today I want to just sprinkle in a little AI fun to that because we use AI a ton on
our team to build out, do various marketing things, to figure out, you know, copy, to
figure out what to do for social media.
So what I'm gonna do is as we walk through kind of the framework we have about find your
people, how to share your breakthrough, and then how to invite people to your community,
I'm just going to show you some tools that we have.
And the cool thing is I have some free tools for you guys available as well today.
So you can definitely jump into that.
And we'll have a ton of good stuff for you guys.
So I'll say as well, this is our tribe creators, it's going to be our free group that you guys
all join.
It's we're streaming this, anyone can access it.
But if you can go to tribesocial.io slash creator, you can then register and you can
get an account on our tribe, but we have a actual group hosted on tribe for creators
and we have resources.
This free AI tool that we're going to be sharing is in there, it's going to be in that part
of that group.
And so you'll be able to access that we have free training resources.
And if you would just go ahead and go live, introduce yourself, tell us where you're coming
from.
There's some intro things to do when you join.
So welcome to tribe creators, you're officially inside tribe creators.
And we'll go from there.
Let me make sure I can see the chat.
Very good.
Thanks.
Yeah, there's the link for that.
So again, who this is for, if you're a business owner, and you want to try to figure out some
more consistent revenue.
If you're a coach, you're really coaching people, but you're trying to figure out to
go from like one to one coaching, so I want to scale to many to one to many model.
This is definitely for you.
And if you're an author speaker, where you already have content, you already have something
you're sharing, it's really moving, but you're trying to figure out a way to increase the
impact and essentially launch a community, this is going to be for you.
And I'm always like to say what this is not, this is not Bruce just doing a monologue for
it's going to be you sharing like interactive, ask questions, I can see your chat, we're
going to do discussion as well.
At the probably about 3040 minutes in, we'll take a break, do some q&a.
And I'm happy to open anything, anything I can help on like where you're at in your community
launch.
If you're just starting, if you already have something, we're currently helping people
from who are don't just have an idea for a group and we have
of groups that have tens of thousands of people in it
that we're all helping with.
So I hope we can share some wisdom on that.
And then this is definitely not only for Gen Z
and millennials because some of the fastest growing content
on TikTok, for example, is that 50 to 70 plus.
So don't count yourself out
if you're not a Gen Z or millennial.
And this is not gonna be super techie and geeky.
One thing I love, I love technology.
I love like diving into the tech,
but I'm gonna try to keep it super simple.
And I wanna make sure it's accessible.
That's the most important thing that...
So we've done a couple of things I'll show you today
when we get into looking at the AI stuff in particular,
it's gonna be really, really easy.
Like if you can text someone on your phone,
you're gonna be able to use the AI, okay?
So just don't worry about that.
If we're just meeting,
we've been serving founders for about 14 years.
My wife and I, we've invested well over 150K
in coaching and courses to try to figure out
and get to where we are today.
And we've launched multiple six-figure tribes.
And now we are serving kind of six, seven,
and even some eight-figure tribes that are online
the last couple of years through our new software.
So we just moved last year to Nashville.
I know Tanya's here, so yay for Franklin and Nashville.
So that's us.
I'm gonna try to share everything as much as I can.
I don't wanna just show the before and the after.
So there is a messy middle of just figuring stuff out.
And so depending on where you are in the journey,
a lot of times we go on social media
and we see people like, oh, this is where they were.
And this is where they are now.
And that's just amazing.
And most of the time people are just sharing
like the after, right?
And so we wanna dive into the, what was the process?
Like how did we get into that?
And how did we actually get from point A to point B?
And then what is the straightest path through that?
So I'm gonna hopefully try to show you
some of the shortcuts.
We definitely, this is a great picture
of pretty much exactly how it went for us.
Like we were up, down, sideways, going in circles,
like a bunch of wasted time in there.
And so we wanna try to make that super efficient
and give you guys some shortcuts today.
Sounds good.
So if you guys are ready, just say,
drop an emoji in the chat.
That'd be great so I can see who's listening.
Again, if you're watching online, guys, tune in.
There's a Zoom link in your inbox.
You can hit the register for the group
and you'll get the link as well.
So that's great.
So cool.
So before we, for on the AI stuff,
we, I just wanna share this,
like kind of some why for AI at all.
Maybe for a chat, like, could you just drop in as well?
Like, are you using AI already or is this new to you?
Maybe just say like new or like, that'd be great.
If you're new to AI, I haven't done anything with it.
I'll try to keep it very high level and intro.
Cool.
Lisa's using it.
Tanya's using it.
You played around with it.
Yeah, a lot of people have dabbled with it.
Like they see something online and you just like test it out.
It's getting better and better
and easier and easier to use.
So now it's like, it's less about like,
maybe just how to use it.
But now it's kind of figuring out like,
how do I actually get it to do something useful?
You can ask it simple questions
and it can just spit back an answer.
But how do you use it to be like a creative partner?
So that's what we're gonna talk about today.
So one thing AI is, yeah,
definitely is a procrastination killer.
I know none of you guys and I don't do this at all,
but we never procrastinate on anything as an entrepreneur.
Just the second we have the idea,
we immediately take action and it's so easy, right?
So AI is great because,
and I'm using this even in our business
on a ton of different tasks,
but things that I will procrastinate on,
my first antidote for procrastination
is to start talking to AI
and help me like get the motivation,
get me the first 70, 80% of this task done
and I'll finish it really quick and then it's out the door.
So it's a great anecdote for procrastination.
It also helps you focus on what only you can do,
which is really the strategy, the focus.
There's some specific things
that you're specifically gifted to do that,
and there's a lot of repetitive tasks
that kind of freeze you up to get out of that.
And like I said, entrepreneur's lonely.
So I love having my AI buddy.
He's like my creative partner when it's late nights
or early mornings where I'm on a drive even.
I do a lot of like verbal conversations with AI
like while I'm driving.
It's pretty fun.
So we're gonna jump into all that today.
Okay, awesome.
So we'll talk a little bit about,
go through like the tribe framework here.
And then as we do that, I'm gonna show you examples
and then we'll dive into some specifics here
of how to use it.
And I'm gonna continue to kind of flip between this
and I'm gonna jump into our group as well.
So you'll be able to try this out kind of live with us.
or go after the recording and check this out.
So tribe is just a community, it's an online community
with a shared vision and purpose
built for connection and transformation.
I believe that the most impactful moves in our life
and things we've invested in has come through
being part of some type of tribe or online community.
Before 2019, I didn't even know coaching was an industry.
We had never bought a course,
we had never bought anything in 2019.
We'd been running our business for almost 10 years
and had done none of those things.
We just kind of figured things out.
I'd asked some people from help here and there
and I had been missing out.
So I figured out that by being part of a community,
like-minded people, it stretches you, it inspires you
and it actually helps you see meaningful transformation
into something that you're actually wanting to do
that you feel called to do.
So we are very inspired by this.
We kind of went through that transformation
and my wife, Lindsay and I, we launched our own tribes
helping Kingdom Messengers,
helping people launch their faith-based podcast.
I know some of you guys were involved in that as well.
And then we started building software.
We were a software development company.
So we kind of saw where this was all going
and we're like, we need to give a way
for creators to have territory where they can stake their,
kind of claim their territory online.
And so we built Tribe Social, our software.
So we're very passionate about tribes,
about online communities.
And we do feel like it's one of the fastest ways
for people to take, to kind of level up
in whatever they're feeling called to do.
It's getting from point A to point B in some way.
So the first thing I want to talk about,
obviously, you got to find your people
as far as who actually is going to be,
you're going to try to serve.
That is one of the most powerful things.
Like just finding your people and niching down
and just making that decision of like,
hey, I want to help like moms who live here,
who have kids under three,
who are trying to work or trying, you know, whatever.
And it's the smaller and tighter the niche you can get,
it makes it super easy to talk to people.
So if you have like one friend that you like to talk to
or share business things,
like to talk to that one person is so easy.
Like you can talk about your business,
you can talk about your life,
you can talk about, you know,
things that are happening at your breakthrough.
It's very easy to talk to one person.
It's super hard to get up on stage in a public setting
and just start like speaking to everyone
because there's so many different types of people.
And by niching down,
you get that sort of the impact
of just talking to a single person.
And every single person,
once you start to get people,
as many people like that one person,
it can just build like a ton of momentum
because they feel like you're talking directly to them.
And you're not having to like,
well, you could be for this, it could be for that.
Like it's some of the hardest copy and marketing
that you have to do is to maybe work on your website
because it's like, everybody could see it.
Like your mom could see it,
your siblings, like your friends,
like, you know, all these, they could see clients,
but you're trying to like speak very generically
and it doesn't really make a whole lot.
It makes it much more difficult to speak to the whole world
instead of just speaking to a specific person.
So this idea of niching down is extremely powerful.
You may be in this mode right now
where we're trying to figure out
like who's the right people.
Maybe social media feels crowded.
And so like, you feel like,
if I just talked to this one person,
there's not enough people.
I can safely say that the world is a much bigger place
than you could ever imagine.
We kind of expect like,
oh, well, I only see this on my social feed.
And so I'm not gonna start adding my voice to the mix
because, you know, there's 20, 30 other people
that I follow that are all doing like incredible jobs.
And this person has 30,000 followers
and 100,000 followers.
Like, why would I with my 500 followers
go in and try to like compete with this?
So when you're putting it in those terms,
it makes it, it kind of gives us an excuse
to sort of push back and say like,
hey, the world's like, I'm not gonna add
because if I do it, then like nothing could happen.
What's like the worst thing
is like nothing's gonna happen.
I'm gonna waste a ton of time and effort.
And so by implementing the right strategy
and to kind of walk through these things,
that is a way to kind of ensure success
so that you don't end up spending,
kind of spinning your wheels in that messy middle
and not seeing the results.
So if you can find a way to just serve
a very specific niche people,
and it's 10, it's 15, it's 20 people initially,
it's a small group, that is incredibly powerful
because now you've kind of built some tremendous momentum.
You don't need hundreds of people in a community.
You could have 10 people in a community
and it could be an incredible impact,
could add a couple thousand dollars
to your monthly revenue.
And it doesn't need a lot of people essentially
to have that.
So essentially like if you can niche down
and you can make it super valuable for those people,
then that's all you really need.
It's not like you have to.
but I don't know, do, let's see,
I had a really good idea, analogy,
and I don't think it's gonna work.
So, but you guys get the idea,
is like we're trying to get super specific,
like don't look at like people's social media followings
and stuff, and then think like,
because a lot of these social media influencers
have zero community or paid option to get closer.
They just like to broadcast stuff,
and that's kind of all you see.
So having something where you're actually gonna walk
with people, get in a community, have real conversations,
get on Zoom calls like we're doing today,
that's incredibly powerful.
So one of our mentors, Pedro Odeo,
is you wanna carve a niche so small that only you fit in.
So a lot of times, like when you're thinking
of who to go serve, it could be you from like five years ago,
it could be you, you know, from a previous season of life.
So when you have that, like, just think about like,
like what is the unique things that make you up?
Like you were created for a specific purpose,
you're here on earth for such a time as this
to impact the world.
There's unique skills, abilities,
things that you can give, and insights and breakthroughs
that you have that is specific to you.
And so don't try to say like, well, I, you know,
I went on a health journey and I lost 20 pounds,
and I'm gonna help people who wanna lose 20 pounds.
Like, do you know who wants to lose 20 pounds?
Everybody in the world, you know, it's pretty much true.
So, but if you're like, hey, I'm a business owner,
I live here in Nashville, like I want, I lost weight,
and I'm gonna build a community of people
who value being fit, who are dads that,
cause I'm a dad, and I have young kids,
not just dads, but dads with young kids,
and we live in a certain area,
and I'm gonna put this little tight knit community together
that really is like all the things that make Bruce,
and if I wanna go one step further,
I could be like, who are also pilots
or getting their pilot license to throw that in the mix.
But imagine, obviously, if you put five of those people
or just three of those people together in a room,
the synergy that would happen because we're like,
oh, you have that thing, you have this thing,
like, yeah, we're struggling with this.
The amount of topics we can talk about are endless
because we have a very unique perspective
that you specifically have that actually becomes,
you now become like the expert in this niche
because you're super unique,
and you have this expert opinion.
So whether you're incorporating your faith into this
or incorporating geographic location,
you can incorporate these different things,
and it's gonna make it super, super valuable
because now you're the only one who's in Nashville
talking about fitness, who's gonna,
I don't know, who's a dad,
who's have all these unique set of problems,
so you can speak very specifically
and be incredibly valuable.
One of my friends and neighbors now is Beau Garrett.
He launched this watch that's,
he had this idea for a watch,
and we suggested that he goes out and finds his people.
So he decided to niche down to people
who just had their specific pilot's license
or had a student pilot's license.
You had to have a actual certificate and an ID.
Like if you have a driver's license number,
you basically have the same for your pilot,
like when you become a pilot.
And so he put a video together.
He shot it, shot it on his phone.
You can see it there.
It's just walking around the airport after a flight.
And he's like, hey, I had this idea.
I'd love to ask a favor if you can give me your feedback.
I'm wanting to design a watch.
So now he's like, I'm talking to pilots who are in the US
and only people who are super passionate
about the watch that they wear.
So that's not all pilots.
It's a very specific demographic
and people who are in this kind of criteria
that he's defined.
So he ended up getting over 1,800 people
filled out his little survey.
And some of these people, when they saw that,
they're like, oh, you're a pilot and watch.
Like they wrote multiple pages long answers
and opinions on this for free.
Like he didn't ask them.
It wasn't paid or anything like that.
He just put it out there.
And people would spend all this time like,
okay, now what you really need in a watch
is like this, this, and this.
And they just would ramble on for pages
about all the things that they wanted.
It was really, really shocking
to kind of tap into this really tight niche.
But I think if we had just talked about people
who like watches, if you just talk to people
who only like, who enjoy aviation,
like aviation enthusiasts, that's now gone from like,
I think there's half a million pilots in the US.
Like there's, now you're talking to, you know,
tens of millions of people.
It's just makes it way too broad.
So anyway, that's a great way.
So the exercise we're gonna do,
we did this last week, if you're on the call,
we're gonna do it again, but now we're gonna use the AI.
So I'm gonna walk you guys through this little exercise.
We're gonna try to think of like five people
that you currently would love to serve.
So these could be like past clients,
it could be friends, family.
You're like, if I could just.
have a friend like Bo, or I could have a friend like John,
and then kind of think about John.
Like, oh, John is a dad.
John lives here.
He does this.
And kind of start to think about that specific person.
So if you could take that one person,
you could take a Bo or someone like that and say,
I want to find 100 people like that, right?
I'm going to get 100 people like that into a group.
How would you go about doing that?
So you can make a short list.
I'm going to show you the cool way here to do this.
And I'm going to jump over into, let's see if this works here.
OK, awesome.
So if you guys have jumped into our community,
it's apps.tribesocial.io.
You'll all have an account here.
We have about 400 members.
We've been building this up over the last,
we've actually only taken, I think, seven days, 10 days
to get 400 people joined into the group.
So just running some Facebook ads and a few things.
Just wanted to show you that this group didn't exist two weeks ago,
and here we are.
So you can definitely scale things.
We've got this kind of free group that anyone's available can come into.
And we've got some replays.
If you want to watch the first talk from last week, it's in there.
This talk here, the replay will be available in this Replays tab.
You can also connect with other members in here.
You can click on someone, and you can start a chat
if you want with particular people.
So it's a lot of cool value here.
Also, just go live, of course.
So just want to mention that.
So we've added a new tab called The Tribe AI.
So you can come over here and start a process here
where you can just click this one of these buttons,
or you could just ask it a question like,
help me figure out who I should have in my new online community.
So it'll go through, and it's going to ask you questions.
I won't go through these like specifically,
but if you went through this process,
it's going to ask you things like kind of what I just went through now.
What skills, knowledge, experience do you have
that you're passionate about sharing?
And then it has all of my notes from the slide.
So this is a kind of a unique AI.
You can go to ChatGBT and do this.
You can go to Cloud and other tools.
What's cool about this one is it has all of my notes.
So I threw in all my notes from last week.
I've shown the transcript of last week's recording.
So it kind of knows our framework now.
So it's going to be a lot more useful as you give it information.
The cool thing about this as well is if you go and ask it a bunch of questions
today and you come back next week, that whole history
of you just chatting with that person in that session
is going to be at the top.
So you kind of keep one long conversation going with this.
So this is one of the easiest ways.
I want to make it super accessible here.
And this is free.
So you should totally use it because OpenAI is $20 a month.
You can use this for free.
You can borrow our account.
And then there's different things.
We're going to talk through each of these different steps.
You can see there's three options here.
And you can just ask it questions, clarify.
It'll kind of help you niche down who that person is when you're there.
So it is powered by ChatGBT.
So it's got all the same power and experience that ChatGBT would have.
It's just built into this idea of being a creator
and trying to build your tribe online.
So it's kind of themed that way.
So we'll go through that.
I'll show you some examples as well.
We'll test that out as we go.
So that's the exercise one.
The next thing is we're going to jump into share your breakthrough.
So what we're going to do is once you've kind of had some sort of breakthrough,
we're going to figure out what do you actually want to share.
And again, we kind of touched on this.
But what are the things that are unique to you in the last five years?
What are some things that you've made progress in the last five years
that you want to now help other people do?
And it needs to be something, of course, that there is real breakthrough.
If you are a pioneer, you're an entrepreneur,
you're already thinking this way.
You are already trying to think of how can I break through into something new?
I'm here, my business is here, or this is where my lifestyle is.
I want to break through and get to this next level.
You're already sort of processing that already and you're thinking in those terms.
So if you can take that and kind of scale that to where you look at the breakthrough
that you've had and things that you actually have sort of victory,
you have established like, yes, I can do this.
And don't overthink this.
You don't have to be having done this for 10 years and now I'm qualified to speak.
Like, if you're just a couple weeks ahead of your members, that's actually okay,
because you're kind of figuring it out as you go.
But I think a lot of times people think like, well, I don't have like, you know,
I don't have a degree in business.
I can't teach entrepreneurship.
Guess what?
I don't have a degree at all.
I'm here doing this and you guys all signed up,
listen to this crazy guy talk about business.
And so we just have to figure that out.
Like sometimes we make all these different excuses
of why like, oh, well, we haven't had like this level.
I haven't, you know, in a business
you haven't hit like a million dollar year.
So I can't help people get to a million dollars
or I can't help people get to that beyond
because I don't feel qualified for that.
So don't disqualify yourself in that.
Just kind of help, like there's a lot of people
who would love to make 200,000 this year or 300 or 400.
And if you've made 800,
then that's like enough to like help that person out.
Does that make sense?
I'm trying to give a couple examples,
but don't kind of overestimate
because we as entrepreneurs are super driven.
Like you guys are here, you're investing in your business.
You're working on strategy, thinking about your business.
You're working on your business, not in your business today.
So I know you guys are driven
and you're wanting to take action on this.
So just don't disqualify yourself
from like what that breakthrough could be.
Like it could be something
that you're just a little bit ahead.
We have these crazy milestones as entrepreneurs.
And we're like, we haven't hit this milestone.
Like I can't talk about this to anyone
until I hit this crazy milestone.
Like pick something, help people get
just a little bit further than they are now
and get them somewhere along the journey, right?
So cool.
So there's that.
We did this with a group called Kingdom Messengers,
our case study for this.
We got, my wife Lindsay had launched her podcast in 2020.
We had done a bunch of social media things and video.
We had a history in doing video production and a few things.
So once she launched,
we knew like it would be smart if we used video.
She made a daily podcast.
So every single day she made a five minute video
that had to be edited and uploaded and all of that.
So she did that for months.
I think it was like four or five months straight.
And she went from having,
she started a brand new Instagram account.
She started a brand new Facebook page
and brand new TikTok account.
And I think within 90 days,
we had about 10, 15,000 followers across all the channels.
And then within a year, it was 100,000.
And then it blew up to like 200,000
kind of within two years of just doing the same thing.
So she had had this breakthrough of launching a podcast.
And so I, being the business minded person was like,
great, let's make a subscription.
Let's sell merch.
So that didn't go down very well.
Lindsay was like, this is for ministry.
She wants to give all this away.
There's no money attached to this at all.
So, okay, cool.
So then we came back.
I'm very persistent.
I came back a couple of different times.
I was like, well, what if we taught people
like how to do a podcast?
Because we've done it
and people would love to have that success.
We've had some breakthrough.
You can see the numbers.
There's something to show for it.
And we just started, we put about $300 of ads.
This is in January of 2021.
And we had 250 people pay about $27
to be on our first event.
And then during those five days, that challenge,
we then invited people in to work with us for 90 days.
And we charged two and a 1,000 for that.
And we had about 19 people join us in this thing.
So we made about, it was roughly about $70,000
in two weeks doing this,
which was more than what Lindsay had made
in her full-time job that she spent a year going to
for the year before.
We did that in two weeks and it totally changed our life.
And now we realized like, oh, this is what like,
you know, having a community could look like.
This is what having a tribe would look like.
And so other than, obviously the revenue is important
and it's not all about the money,
but it does need to be there
because it has to make it sustainable.
And also it shows people,
shows that people are really valuing the commitment.
Like they're going 90 days with you
and they're going to invest
and they're like choosing to take action.
So you can help people, you know, for free on social media.
I know we taught this in Kingdom Messengers.
We taught how to basically just give away
a lot of stuff for free, but you can do that.
It's just that once you start,
yeah, you essentially want to like,
people can only make the progress that they wanna make
if you keep giving them free stuff
and they don't take action.
So paying for a certain subscription,
paying for a bootcamp of some kind
helps them take action and they prioritize it.
Anyone in the world could just go for a run
and get really fit and no one does that.
But if you like hire a personal trainer,
you pay for a gym membership,
you drive all the way over there, like you're invested.
So you're like, I'm gonna show up,
I'm gonna make this thing happen.
So that was just for free.
That was just a rabbit trail to do that.
Same thing on this exercise.
You can kind of think of like five areas
of like personal breakthrough experienced in your life.
It could be overcoming something.
It could also be getting something new.
So it could be kind of stepping away from something.
Some people have done groups where like, Hey, they had this addiction or this
thing, or this was going wrong.
They've, they've now moved away from this thing, or you could
move towards something as well.
Uh, maybe you did a career change.
You were working in this job and now you switched roles and you did this other
thing, uh, or maybe you learned a new skill or a hobby, it doesn't
have to be super serious.
Um, as well, my, one of our team members, um, Chris is obsessed with
like backpacks and like everyday carry EDC.
It's a whole, very tiny little niche.
Um, and if you want to spend three hours talking about backpacks, um, he can hang
out and talk your ear off with that stuff.
And, um, and, uh, he's very persuasive.
So I have bought a lot of his recommendations, but, um, this is just
a super, it's just a, it's just a super interesting hobby and skill.
So we're working, helping him now.
Like, how do we make that into a community and turn that into a tribe of
some kind, because there's a bunch of people who are just crazy, like passionate
about these very weird things.
So like, don't disqualify like this one weird thing that either you've had
or some, something that you've had, like, see if it fits to like throw it
into the mix, um, and kind of help make that even more unique.
So, um, same thing happens here.
If you, if you do want to try it out on the, on the site, um, you can come in
here and say like, what breakthrough should I share and it will spit out.
Um, the, kind of the same questions here.
You're kind of seeing like the, the, the theme we've worked a lot
of the language into this.
So it's going to help you answer this.
So if you were to go through and answer it, and, um, for this demo, I'm going
to show you one of my favorite tools.
Um, here is, and I'll just show it to you here.
Maybe we can drop the link for people.
This is a fruit.
So we're talking about AI.
So I got to throw this in AI.
Um, this is a little tool that sits on your Mac.
Sorry.
If you have a PC, I don't know if it works.
I don't know.
We always get that question.
I think it's just for the Mac.
So, sorry.
Uh, the solution is to go buy a Mac.
If you have a PC, um, so what you can do is I can just click into this box and I
could sit here and like type it out, but we don't want to do that.
So I'm just going to hit this key on my keyboard and I'm going to, and you just
have to have a chat with what I want to say about this, like, so, uh, some of
the challenges I've overcome is starting a business, going from having zero
revenue to making, um, you know, multiple six figures in a business.
Um, some of the skills and strategies that I want I've mastered is just how
to have like productivity, how to leverage technology, how to, um, use
marketing, social media, Facebook ads.
Uh, and then the transformation let's see here is, um, yeah, we're able to grow
new products, get new people into communities.
Um, and we've seen success there, so I can hit this button.
It's not going to take that little voice.
It's going to do a bunch of things to it.
Does like a little proof.
It doesn't just dictate it.
It's not Siri, which everybody knows is pretty terrible.
You can hear, I like mumbled through some things and change some stuff
and it's going to clean it up and look out like beautifully written that garbage
of like things that I just threw to it.
It's like one of the major challenges I've overcome what was building my
business from the ground up, starting at zero revenue, and it's like basically
reworded it into something super nice.
I can just hit enter, send all that to chat GPT.
And now we're going to come back with, um, you know, the next
steps and stuff like that.
So just, that was a, that was just for free.
Uh, the whole thing's, uh, Talktastic, super helpful tool.
You can click on any app in any program anywhere and just hit that button,
chat, and it goes right in, um, highly recommend that.
Uh, so you can see that you can go through this, um, and they're going to
have the phrasing and things like that.
So you can then take it a step further and be like, how would I, um, write a
Facebook post to invite people to join a group like this, I'm kind of getting
into the next step, which is the invite part, but just to have a travel
conversation, um, here's a fairly decent post.
Hey, we have this, we have this thriving community of entrepreneurs.
This is what we're doing in this group.
You can get these things, click this link to join.
Um, it's got the hashtags built in.
So I'm not saying like, take this and blindly paste it.
And then, you know, hopefully everything will work out, like
take it and edit it, right.
It's going to get you 70, 80% there.
Um, um, write me three tweets.
Uh, so now it kind of knows your niche and I just spitting out like three
quick things, it knows that I'm talking about business knows that
I'm talking about entrepreneurship.
Um, it knows that I'm helping people go from zero revenue to six figure revenue.
Remember, we talked about that earlier.
It's just bringing this into the conversation.
So you use this as you can just jump in here, like, Oh, what do I need to do?
I need to send social media content.
Let's just spit out a few things.
You know, they're not all going to be, uh, beautiful and be like all go viral,
but you can take them and use them as a starting point to then,
um, adjust it and then post it.
Um, so this is some of that repetitive stuff is like, if you had this crazy
hardworking intern for you, that was like, Hey, I'm thinking of social media.
Write me 20 posts.
And I will pick one like, you know, if you had that, that would be great because now like all that grunt work of like, coming up with them, you can get in a few seconds here, and then just pick the one you want to go for. So, very cool tool.
Sorry, I wasn't really looking at the chat. Let me see. You can interrupt me. Let me see if I miss anything people ask, but sweet. So that's a little exercise number two, figuring that out, invite people to your tribe.
Same thing. We want to have something where people can kind of, what we call is a taste and see. So before they commit, before they jump in, before they buy, have something that you can do.
And this is where I would really start. So, figure out, you know, find your people, figure out what you're going to share, and then you got to invite them into something.
So, the easiest thing to do is a free event like this. You can do a Zoom call, you can do a live stream, something that you can do. Online challenges, they're more complicated.
But a simple live workshop, like what we're doing now is very easy. You just, there's some steps to take to do that, but it's, but the idea is just to get people to spend some time with you to kind of see what you're all about.
And also get some interaction between you and them, but then you, them and also the community. So that's a, that's great. You can also set up like a, could be a free coaching session.
I would highly recommend doing that or some sort of discovery call where you can kind of chat with them, but having content like this, where you can share to multiple people.
You know, we have 13 people on this call, but we have, we'll probably have like 50 to 60 people watch it tonight and tomorrow on the replay. So, having that is great because I'm now like, they're kind of getting a taste and see of like, what is Bruce about?
And it's, it's very, they're not having to commit to anything yet. It's, it's just something to kind of get to know you. And so then from there, of course you can, there's things to sell and all that stuff after that, but that's a good place to start.
My friend Andrew had this brand new brand called no code UI, and it was a super tight niche.
And so he had developers who own their own agency. So that's kind of different, not all developers, most developers have a job. So it's kind of a rare that they own an agency.
And they specialize in mobile apps, which is a whole nother sub genre of developer. And then in mobile apps, they use a specific coding language called Flutter. And then the last thing is they actually use a tool called Flutter flow to write that coding language to build mobile apps for their agency.
So very, very tight niche. And we were able to run some ads and we had about 780 signups for this event, 250 live viewers. So we did this, this free event, it was just on YouTube, we did it on Facebook, anyone could watch it about 780, about 250 people.
So you can see like you need a lot of signups to get, you know, maybe a third of those people may show up live. And then at the end of it, we just invited people to join a bootcamp and we helped sell like six of those at 3k. So it was 18,000 minus some money in ads, so still a pretty good use of a week.
I'm just gonna say it doesn't have to be like hundreds of thousands of dollars to be like a pretty successful event. You can kind of have like a pretty bad workshop and one or two sales and it still is like, it's great. And you've got all this exposure, you've got all these new email addresses, it's just a way to like pour gasoline on it on the fire like of your marketing.
Every time we run that, like your followers will go up, your email list goes up, like everything just because you're out and promoting promotion mode, all those things will help. So a lot of times like we get distracted on social media, like you should be posting three times a day, you should be doing this, you should be doing that, like I should be sending a newsletter and like there's a million things you actually could be doing for marketing.
But what this helps to do is just focus that super tight and intense for an event. And so you can worry about sending emails, you can worry about doing ads or promotion or social media posts, but it's all kind of focused towards one specific thing.
And that will just help you like do a very intense marketing, get those people and then you can worry about fulfillment after that. You don't have to like keep that up now every single week. So, awesome. Let me just check the chat here. When are you charging? Yes.
Yes.
So,
and was asking, and it was.
Could we have charged less, probably like if we had made this $1,000 I think a lot more people have tuned in. We also happened we found out in the process that for Flutter Flow there's a massive following in Brazil and South America, just for some reason that's like it's just
very popular in that space.
So,
and again, this is the first one I didn't show you like, oh, we did our 10th event and these are the results like we just right out the gate that our first one. And this is kind of how it happens. This is just getting people to tune in.
people just inviting them for the first time.
So definitely, I would redo this,
and we'd change a lot of how we structure the offer to kind
of tweak that and make that much, much more effective.
Cool.
I don't see you on screen.
Oh, sweet.
OK, cool.
So same thing.
We could talk about and strategize with the AI
on all of that and ask it questions.
And again, this is where I'm saying,
if you're stuck and you're like, Bruce,
I don't know what to do, I have 10 ideas
because we're entrepreneurs.
So you had 10 ideas just this morning on things I could do.
So write them all out and tell the AI, hey,
I'm thinking of this.
I had this idea for this.
I had this idea for that.
I had this idea for this other thing.
Don't try to structure it in a nicely formatted thing.
It can deal with some chaos.
Just throw some stuff at it.
Explain what you're trying to do.
And you can give them an assignment.
Help me choose one of these strategies to start.
Like, where should I start?
And it'll pick one.
And you could just go do that one.
And which one is it going to pick?
I don't know.
But the best part is they're going to pick one.
And you're going to keep moving.
Because a lot of people are like, well,
I haven't decided yet.
Like, I have this one idea for a group
and I have this other idea for a group.
We helped.
Like, we have the tribe group.
We have this other kingdom messenger thing
we did for a while.
We had this no-code UI that I helped coach on as well.
And they're totally different.
None of those are related to the other at all.
They're very, very different.
And we're trying it, right?
But we took action and we picked a thing.
And we did it.
We did a workshop.
Or we did a boot camp.
Or we did something.
And just try it.
You're not committing for the rest of the next 10 years
to be committed to this one product or membership.
Keep it small.
Try it.
I would sell packages initially.
Once you get on the other side of that invitation,
don't necessarily go all into selling memberships or things
like that.
Just because you're trying to prove the product and the model
and what you're trying to share.
So we'll take a second for breakthrough for Q&A.
And then let me send this here.
Let me shoot.
Cool.
So OK, cool.
Let me see what I was going to share here.
OK.
So recaps, find your people, share your breakthrough,
invite your tribe.
So that's great.
You guys can check out the group.
You can try out other PBT stuff, obviously, if you want.
I wanted to share with you guys, as well,
a little bit about what we're doing right now.
So hopefully, by the end of this,
you guys are kind of thinking through,
like, I'm going to niche down on my audience.
I'm going to figure out my break there.
I want to try to plan my first event.
So hopefully, you guys are kind of feeling that
and making a change.
And what Lindsay and I are really passionate about
is helping people pioneer things, like going from that zero
to going from nothing to something
and just kind of taking that and making it a reality.
And so I'm going to share with you guys
a little bit about what we're doing right now.
Going from nothing to something and just having an idea,
and then all of a sudden, it kind of turns and becomes real.
We're very excited about that.
We've always had the idea of, like, pioneering
and being a pioneer on our whole marriage.
That's kind of been how we've been focused on things.
And so we are launching a new group called Tribe Pioneers.
This is a brand new thing.
We just launched it last week on our other workshop.
And I'll tell you a little bit about that
if it's okay with you guys.
And then we're going to take some Q&A
and we'll get into some strategy and stuff.
So we essentially put together everything
to help kind of create, scale,
and launch your first paid tribe.
We have a tribe course
that has all the step-by-step video guides,
create, publish your tribe.
It's all the best practices,
all built into this other group called Tribe Pioneers.
We have the community group,
so you can ask questions, share wins.
It kind of works kind of like Facebook,
but it's our private group where we can share things
and just give as much information and strategy as we can.
And so we're also going to be doing like weekly live calls.
So it'll be me and it'll also be people from our team,
just helping you get unstuck
and do hot seats and guest training on those.
So that way we're essentially going to,
some of these things like,
you know, you may take a couple of weeks to do it.
So spreading it out over a few weeks,
you can have feedback when, you know,
you may not have questions about Facebook ads,
but then three weeks in,
when you're now staring at the Facebook ad manager
and nothing's working,
you can pull up your screen and show us and share it
and be like, okay, what am I doing wrong?
What's the next steps?
Because you will get stuck in there.
And so what we want to try to do
is remove all those obstacles for you.
So when you do get stuck on these different things,
hop on a call, drop it in the community.
And we can do that.
We talked a lot about challenges.
And one of our mentors, Pedro Adeo,
let us use his Challenge Secrets course.
So it's got over 60 video lessons.
It's got worksheets.
It's got all kinds of stuff.
We learned challenges from Pedro before he
had all of this cool, nicely packaged short videos.
We were sitting on multiple two, three hour Zoom calls
trying to learn how this worked.
Now it's beautifully packaged.
It's very organized.
But it basically breaks down everything
we're talking about, like figuring out
who you're serving, figuring out how to essentially launch
what you want to share in your challenge,
and then how to actually price things.
And it's a lot of the technical, tactical stuff.
So how to set up landing pages, how to do the Facebook ads,
all that stuff is in there.
So we're going to throw that in as well,
which Pedro normally sells for $1,000 on his site.
So it's all those things included
to help you guys do that.
And then if you guys know, for Tribe,
currently, if you go to our website,
we are helping communities that are either in six or seven
figures a year scaling.
They have over 1,000 members.
We have quite a few qualifications
on building out your own custom app that's in the App Store
and all that.
And so we charge about $30,000 a year to host that.
It's a lot of random expenses and stuff
that go alongside that.
You have to pay for video hosting, and databases,
and servers, and all kinds of stuff.
And there's a lot of work to keep it live and updated
in the App Store.
So for this package, we could not
make you all a custom app as much as we would love to.
But we would love to share our app with you.
So we have an app called Tribe Social.
It's in the App Store.
And we're going to essentially include with this the ability
to have, and you could have maybe some people have asked,
can we do one or multiple groups?
Probably up to three groups if you wanted.
Inside of this, it's already got the web app.
It's got an iPhone.
It's got an Android app.
It can do everything that we're doing.
Like you can see that we're hosting Tribe Creators on here.
We have Tribe Pioneers are on here.
We have our app owners call.
So that's our $30,000 a year program.
And even our $100,000 a year people
are in that app owners group.
And so we're using this ourselves.
And everything's in there.
So you would essentially get to put your own group on there.
You would have a graphic.
And once they click into that, then
they're just into your group.
And you can put your courses on there.
You can do live stream calls, all those things.
So I'll show you just really quick.
Obviously, you've kind of seen the group here.
If you go to the community, we have a way as well.
You can go live here.
The go live feature is actually a lot more than just
what Facebook is when you go live.
When you go live here, it's kind of like starting a Zoom call
like we're doing now.
So I could go live.
Maisie could join.
Tanya could join.
And we could all have a conversation amongst the three
of us about a particular topic.
And then when you end that call, it actually
just gets archived in the feed for you immediately.
So that whole process of starting a Zoom call,
emailing people the links, getting people on the Zoom call
it's quite painful to do that.
And there's a lot of technical things
you have to string together.
So we've made it to where things like that, where you can just
hit a button, go live, share a thought, start a call,
very, very easy.
So all that stuff's built in.
It's kind of like having Zoom built into the platform
as well.
And then, of course, there's courses.
We have all of our courses in here
that we talked about, Launch Your Tribe, Challenge Secrets.
And all those are each going to have
tons of videos and content around all that.
So cool.
That's the thing.
We are going to be selling that here with all the things
we talked about.
Typically, we're going to be selling it for $4.95 a month.
But if you guys are aware, today's a holiday week.
And we have Cyber Monday.
So we're going to be just selling this for 40% off
for like $3K for the year for all those things.
So we have one really cool bonus as well.
But wait, there's more.
I was sharing this with Pedro last week.
And he's given us the Challenge Secrets.
We obviously become friends.
Pedro is a client of ours.
And their whole groups are running Tribe Social.
And he was like, would it be helpful
if I came in and did some hot seats with your groups?
I was like, I think they would like that.
Generally, Pedro charges about $25,000
to do a 90-minute session on something like that.
So he was like, well, let's throw that into the mix.
And so Pedro is going to come in monthly during these 12
months and do a monthly hot seat.
hours.
Um, so we'll have that ahead.
You can put questions ahead and kind of get in the queue for that.
Um, but this is, who's taught us, uh, challenges.
Um, Pedro is one of the most well-known like marketers in the space.
He's worked with everybody you've ever heard of.
Um, and so he's going to be available in as right now, like he does this,
but part of his 50 K mastermind.
So we're going to throw that in like totally as part of this deal
just for, um, the, this, uh, cyber Monday deal.
So it's kind of a stupid deal at this point.
Um, and we'd love to have you guys join.
You have a few different people that are already jumping in and signing up.
So if you guys are interested, we'll drop a link real quick, and
then we're going to get into Q and a.
Um, so yeah, Macy's got it right there.
Um, when you're on the link, um, all the things I just talked about on there.
Um, I just confirmed all this stuff with Pedro.
Um, so you have my word, like it's included.
It's not on the page this very second, but in the next few hours it will be.
Um, so, uh, all the deals here, you can join, you can jump right in.
It's it's all just fill out a form and you can join if you have questions.
Um, uh, Joe from our team would love to chat with you on a call.
If you have still some questions about the program, you click this,
you can jump on his calendar.
Um, he's got some availability this week, even though it's a holiday week.
So, um, do that.
And we'd love to talk with you guys and see if we can help you.
Um, yeah.
In your tribe launching journey.
So hopefully that's been helpful.
I know we just crammed a ton of information and a lot of different things.
Um, if you guys can put up, use the reactions, um, in your, in the chat here,
you can, let me put it up like this.
You'll see like that hand is, is raised.
You can, um, that'll help us like queue up who, who may have a question.
Um, cool.
Um, let's see.
And also if you guys are busy, I know we've taken up almost an hour.
I'm going to hang out for the next 20, 30 minutes or so.
So you're welcome to ask questions or if you need to go, this is totally the time
to go and, uh, we'll see you guys on the next, next workshop, um, as well.
So we'll hang out for a second.
See.
I'll stop us streaming as well.
Cool.
Everybody's good.
They have no questions.
That's great.
Hey, Garrett.
Good to see you.
Thanks for being on your end.
That's great.
Awesome.
Sweet.
Okay.
You guys have anything, Sally?
I see Tanya's on.
Good.
Let me see.
We also got all these people without their cameras on Tanya.
Uh, yeah, we have.
Lisa, um, or Garrett.
Okay, cool.
All right.
Well, we'll keep you guys, um, love to chat with you guys if you're interested.
And, uh, yeah, if you've got, want to process it, the replay is going to be
available and, um, we'll do, do another workshop training, uh, next week and,
um, uh, on Monday.
So on cyber Monday, we'll do another one on a slightly different topic as well.
So tune in for that and, uh, we'll see you there.
So cheers.
Thanks guys.
Have a great day.