And we're just going to go through this, this thing called an online platform audit.
So some of you have some websites, some of you have some social media accounts, sometimes
some of you have, maybe you started a course somewhere in Kajabi, maybe you started a Facebook
group somewhere, there's probably just a lot of things all over the place.
And in this session, we're just going to help you map that out into a very simple worksheet.
So this is just like that, it's gonna be kind of a blueprint of everything that's that you
could sort of set up on your tech.
So overall, like, we like to think of your entire platform in these three columns here
called like traffic, conversion, and then actually having your tribe, this is your your
actual community side of things.
And so, again, these are all these worksheets are designed to where you can just pull up
a blank piece of paper and make a few lists.
Okay, so don't, don't worry about trying to fill this out all immediately.
It's just kind of the concept to kind of take get a lay of the land of like, what do you
have that's that's ready, and then what things we could be potentially working on for this.
So we'll start with the traffic.
This can be things like your TikTok account, an Instagram account, a Facebook account,
these are free traffic sources.
It could be maybe you have a blog as well, like you have a website, you have a blog that
you posted. It's places where like, you're essentially getting eyeballs.
YouTube, as well, could be one.
And these could be short form content, which we'll talk a little bit about later in some
of these weeks is how to leverage social media and build some of these things up.
And then also long form, like doing five to 10 minute videos that that explain, you know,
maybe a much bigger idea or thought.
So those are just some of the kind of the free traffic sources are out there.
You can for free create a TikTok account, you can start posting content, and you'll
essentially be in front of people and getting eyeballs.
And we spend a lot of time.
I know I think almost everybody who's in here, I think, was part of Kingdom Messengers at
some stage.
And, you know, we focus on this a lot and we can definitely share a lot on this.
But I want to just show you how this fits in the context of like your whole funnel as
far as how people are going to come towards your eventually get into your community.
It's going to start with you have to have a source of where you're finding people.
And so this is gonna be one of those things.
It's a free way to do it.
There's also going to be a paid way to do it.
We're going to teach you guys all this as well later.
But TikTok ads, Facebook, Instagram ads, we're also doing some things with X, X.com or Twitter
ads as well have been very successful.
So we'll have a few things like that, where you can actually pay to put, you know, 5,
10, 15 dollars a day towards something and go target very specific people on these platforms.
So if you're trying to target moms who have young kids who live in, you know, North Carolina,
you can do that on Instagram specifically.
And just for a few dollars a day, really like 5 to 10 dollars a day, you could be showing
up in brand new people's feeds.
And it kind of forces you to sort of show up in front of these people and just start
to get them to follow you and get introduced to you.
And so that those are all great, great tools.
So kind of just zooming out here on the traffic, resources, TikTok, YouTube shorts, and I've
just got a bunch of like ad stuff down here in the paid.
And each of these will typically have, there's more to it, but you guys can kind of just
get a lay of the land of sort of what's there.
So if you're keeping a list, you could take a second here and just jot down like, hey,
I've got this TikTok account, I've got this YouTube thing, and it's okay if it's sort
of spread out, right?
It's also okay if you had a YouTube account and you haven't touched it in two years, that's
totally fine too, it still counts.
So jot those things down if you want to take a second.
If you are doing anything with ads, just note like, hey, I've tried Facebook ads, you know,
I've tried Instagram.
It's just kind of get like an audit of where you're at.
Cool.
I'll jump into conversion stuff.
So these can be anything that people are helping basically come and turn from just being a
follower into someone that's part of your audience.
So it could be as simple as them giving you an email address.
If you have a Facebook group of some kind, now you've got a little bit closer connection.
We'll also, of course, show you how to set this up using one of your groups.
So you can have multiple groups when you set this up.
And we can actually have a free group in the Tribe Social platform that you can invite
people into, 100% free.
And it's just a way to help people take that step from like, from being an Instagram follower
to now diving in and being like in a specific group.
So you guys were part of the Tribe Creators group.
That's the example, right?
We have about 500 something people in there.
And then we have a smaller group now that you have to pay to be a part of, that's the
Pioneer group.
So we use this one group to kind of just introduce people to us to see the content.
We also were able to grab.
people's email addresses when they joined.
So you'll have be able to do this.
You don't have to go and set up a ton of extra platforms.
We're going to show you how to do it all here and keep it really, really simple.
And like how to put content in, in a free group to make it attractive to
people, little mini courses, free resources, you'll be able to do all this
inside of a little group inside of tribe.
And so that'll be option there.
But if you have anything as well, this is kind of an audit, just zoom
out, sort of like, what are things that you have done in the past and as well,
like having, so we talk about conversion, like people just joining for free at the
top, like they gave you their email address and you gave them a worksheet or a,
you know, PDF that could also be what, you know, we call like low ticket.
So like, I have a mini course that's $7.
I have, you know, something that I've, I've done, or I have a coaching
program or I have a coaching hour.
Like someone to buy an hour of time with me, it's $97.
Right.
Or something to, to something that you've kind of sold.
These are like things that you can use to convert people from being just, Hey, I
follow, I follow you on Instagram to now, like I've given you my email address and
you know, I, I bought this little thing from you potentially.
So you're kind of the people sort of taking all these little steps towards you.
So we'll take us quick second there and you can jot down a few things and let's
see some music on for us.
Let me just do like 30 seconds there.
It's going to jot some stuff down.
You have questions as well.
Like interrupt me.
I know I'm just sharing a ton of stuff.
And again, the only goal of this is to get like an audit of where, where everything
is at and you don't, if you have none of these things, that's totally fine.
We're going to take it all from scratch, but you probably have more assets and
meet marketing things out there than you realize.
So take a second.
Awesome.
Sweet.
Okay.
And then of course the fun one, like doing the actual community, having some sort of
tribes and community you can pull people into, it could be a zoom call.
If you have something like mighty networks, maybe you had, like I said, a
Facebook group or something where you've created, started to create community where
people can actually connect with each other.
And so of course you guys all have tribes now, but with something, we'll be setting
tribe now, but with something we'll be setting you guys up soon here, but anything
here on the community side that you may have can kind of go on this, this far right.
And you can, you can see the progression that now we've created this like pipeline
essentially of people that are going to be your traffic that are out there.
That they're interested in you.
They're there.
Maybe they're following you.
Maybe they've seen a video from you.
You have no clue who they are.
They're just out there.
Then conversion is like, okay, now I start to identify who they are.
Maybe they even paid a little bit of money to, to get something from you.
And ultimately they're, they're showing up into this tribe that you're building
that can be, you know, it can be a free group.
It can be a paid group and having the two potentially will be something as well.
Again, if you've done anything with a group in the past, great.
If you've done anything where you did, there's also other tools like circle,
Kajabi, any of these tools that kind of just let people interact with each other
and kind of help them connect in a, in a new way, that's just something.
So hopefully that, that helps just give you a sort of a picture of
everything we're going to be doing.
Right.
So ultimately we want to get a ton of people into your tribe and, you know, to
grow that into your paid tribal and to, to sell a product that's in there, a
membership, a subscription of some kind.
And so these are all the tools we're going to use.
We're not going to teach on all of these things, like the nuances of
TikTok to YouTube shorts, but this is sort of the scope or the frame of
everything we could be covering in this.
We're going to be leveraging obviously challenges, doing online events, online
workshops, all these tools.
And so this is for me, like, I like to have like an overview map of
like where everything fits in.
And then when we talk about different stuff, you'll kind of know where, which
of these three columns are we talking about?
Oh, today I'm talking about traffic.
Like, okay, how do I get more traffic?
Conversion.
Like, how do I get people to actually give me their email address or tribe?
Like, Hey, how am I actually building a tribe and a community to help people
connect in a better way?
So that's that we will get you guys this, this little template as well, if you
want, or you can draw it, all these worksheets will be available in the notes
and the lessons there from for launch your tribe.
Bye-bye.