all the pieces that you need to manage and launch your tribe.
So good to see you, Holly.
Got Marcella.
Jennifer, good to see you.
Xavier, that's awesome.
We have a few people that are still
coming in at some point, so between this week and next,
we're still having conversations with people.
So we may see a couple of new faces show up.
But I think there's going to be about maybe 10 or 11 of us
in this group, and we're going to continue to add to it.
So it's going to be nice and small,
and we have lots of time to give a lot of attention
to each of you guys.
But yeah, we're going to jump in on a couple
different things today.
I've got kind of two different things to share,
and then we'll just open up the floor for questions.
We're going to try and break things down
into bite-sized pieces.
I know that if you go into the app
and you look at Challenge Secrets,
there's 60-plus videos, and it's just a lot to consume.
So today, I'm going to try to break it down
into really simple, like a 30-day launch for you guys,
or a four-week launch, and so make it really, really easy.
But that's awesome.
Let me show you real quick.
I'll jump in here.
So again, if you guys haven't gotten onto the app,
just make sure that you get on there,
and we can send notifications and stuff.
There's an iOS app.
There's an Android app.
Everything that you're going to need for the course,
this replay, the Zoom links, the calendar,
it's all in one place.
And you're going to be eventually managing your groups
using the same app.
So you only have to have one app where you can join Pioneers,
but you'll also be able to jump into your groups
and manage your own members in there all from one place.
So do that.
If you haven't introduced yourself,
just go live in the Pioneer group and just say hi,
and let us know what you are hoping to get out of this,
what your group's about.
And then we just encourage you to go.
We can comment on each other's stuff
and kind of get to know each other that way.
And awesome.
Yeah, we'll help you out, Marcella,
on that between Caroline and Macy,
but we'll get you figured out.
If you haven't, if you go to the Pioneers page,
there's an Events tab right there.
So you can subscribe to the Tribe Social Pioneers calendar.
And then all the events, every time we meet,
I know we've got the holidays coming up.
So if you're wondering, like, are we meeting this week
or not meeting, put that in there.
We'll talk a lot about calendars later today
on some productivity hacks,
but this is a great way to just have it show up.
If you're like me, I plan pretty much every hour of my week
on my calendar.
So if things are going to happen,
it has to be on the calendar.
And this is one way you can click on it.
And then anytime we change an event or change a Zoom link
or any of that, it will update directly in your calendar.
It's pretty cool.
So that's a great feature.
If you just want to kind of see when we're meeting as well.
So we talked last week about the weekly scorecard.
We're not going to do that just yet
because I know a lot of you just,
this is your first call or second call.
So we're not going to jump in.
And a lot of these numbers, of course,
are going to be zero where we are now,
but we're going to probably start this,
I think, after each of you have launched,
then we'll kind of kick off the call with that
and kind of share wins and commitments for the next week
and blockers and things like that.
So awesome.
You guys good?
Everybody's happy?
Good to go?
Awesome.
One thing I just wanted to say as well,
like I know a lot,
we kind of started this right around the holidays, right?
I know we have the holidays coming up.
Not only that, we're going to have a baby
in like a week or two or days.
I don't know.
We're like pretty much right there.
So just like, I would just challenge,
like if you're thinking of launching obviously next year,
I definitely would recommend,
you know, you guys not launching next year,
but think about like putting a date out
in maybe early, like mid to late January.
And we're going to talk about how all that's going to go down
but kind of think about like,
okay, we're going to put my launch date out there
and then I'm going to sort of work my way back.
But don't feel like you have to wait till the new years
to start doing all this.
There's a lot of things that can be done behind the scenes
and prep for it so that when you do launch,
everything's ready to go.
So just wanted to throw that out there
because I know a lot of people like,
you're kind of get to the point,
you're like, I'm totally overwhelmed.
I have no, I have too much stuff.
I got like Christmas presents to buy and travel
and all kinds of things going on.
Just give yourself a break.
If you have time to put a few things in, great.
You'll get a headstart.
But obviously like plan to kick off like next year
because you're also not like,
if you guys are feeling busy, like your audience,
like your members are probably also feeling overwhelmed
and busy.
So we kind of, we didn't, we just took a risk
and we're like, I'm sure there's some crazy entrepreneurs
here who will just jump in no matter what the season
and here they are.
you guys are all here. So it worked. So what I'm going to jump in today is just talk through
the four, like a four-week launch plan. So I think this is probably, if you came to me and
we're meeting locally here at a coffee shop, and you're like, I want to do this group, and I'm
going to meet with you every week, every Monday for an hour, and we're going to work through
a launch. This would be the process that I would take you through as far as what to do on week one,
what to do on week two. And it kind of breaks all the pieces up to a little bit more manageable.
And I'll say as well, I think four weeks is pretty generous. We've done this in two weeks.
We've done it in three weeks before. But four weeks is very comfortable. It should be very
realistic. And I think 30 days is a good thing that you can kind of set out. So as far as it
feels very attainable. So we'll reference this a lot today, but we'll kind of walk through like
these four weeks here. So you sort of want to start with the end in mind. So when I say like,
hey, pick out a date four plus weeks from now that you think will be good, you're going to
essentially go ahead and pick out a date that you want to, when you want to do your event.
And it's okay if you want to say like, I'm going to do it the week of this, but try to be as
specific as possible. Like I'm going to do it on the 13th of January at 10am, right? You put on
your calendar, you're like, I'm doing a live event, where you're going to, you know, get a bunch of
people in and do a workshop or do something on that date. And then you can kind of work backwards
into that. And so we'll say as well, like the four week launch, this is about the first time you
launch, trying to go from like idea, like I have this idea for a group. And ideally, we want you
to make a sale to get someone into your group within those four weeks. So the first time you
do it, you're going to do week one, week two, and then three and four, this will be cut down
dramatically when you do your next one. So let's say you bring a bunch of people in, we bring 10
people into this first group, you work with them, and you want to do this again, it's less than half
the amount of work to just repeat this whole process. So a lot of this, you're laying the
groundwork, and you're just starting to move, because as soon as you start talking to your
audience, once you start engaging with them, you're going to figure out kind of what actually
they're looking for. And then the offer will change a little bit, how you talk to them is going to
change a little bit, the, you know, all those things are going to get adjusted once you start getting
that feedback. So, so that is, we're gonna just walk through kind of each one of these, these
weeks. And I'll take a second, maybe between each one, if you guys have questions on each of these
weeks. But first one is just kind of figuring out strategy, figuring out like, who, who's your
target audience going to be? And we talked about this in the other workshop, like, what breakthrough
do you want to offer them? And just writing those things out, like, you know, I'm going to help,
you know, this person who lives here, who has, you know, two kids, who has this, this is where
they're stuck, this is where they were hurt, this is where like, the breakthrough I can help them
with. Here's how it's going to be unique to me, and why I feel like I'm the most qualified to help
people with this specific thing. And then we talked last week about just an audit of taking inventory,
like, hey, you may have a social media account already, you may have an email list, you may have
clients that are already working with you in person or virtually, that you're already working with.
So kind of just look at everything you've got, as far as, you know, what we could leverage to,
just to start to launch. And then the last piece of this is just to schedule, I don't know why that
bullet's not showing up, but just to drop down a schedule, because to me, once you set the,
you know, the target on something, then now you've got something to aim for.
Versus just like, at some point in the next four weeks, picking a date. I am an entrepreneur,
and I feel like all entrepreneurs have some kind of bad or good relationship with procrastination.
And so putting it out there and kind of working backwards makes it so much more real. And then
you can kind of, even if you're having to do a lot of work, like the weeks or days before,
at least you kind of launch. And really it is to kind of just do your first launch.
May not be perfect, but the goal is to just launch and, yeah, get out of analysis paralysis,
absolutely. And that's part of why we have this group. It's because if you were doing this on
your own, it is very daunting and you definitely can get overwhelmed with all the different things
that you can do. And so by doing it this way, we can encourage each other. People can see where
people are having, getting stuck on things. And then.
you know, definitely go further faster together. So that's week one. And that is kind of,
first thing is just kind of taking that week of strategy, and just getting kind of a plan
together. So you're not actually having to do anything public other than in your own personal
mind, like setting, setting your your date of when you're when it's going to be. So just any
questions on this here. And if you do have questions, we'll just maybe put up your hand,
or you can just unmute. I know there's only a few of us here. So I'll give just a second here
for that if anyone has. Should you just launch one thing? Or should you launch two things? So
for example, I have a 12 week challenge that I want to launch the first week of February.
I also want to eventually have a paid community. Should I launch the paid community in four weeks
with an upsell to the challenge in eight weeks? Or should I just focus on the challenge?
Like, can you do kind of both simultaneously? That's a great point. So I so all of our
processes are going to be very similar. Exactly what you just said there, like, we're going to
encourage you to do something that's like a free or like a very low ticket, meaning like less than
$100, you know, less than $50. If you want, people can jump in for a few weeks with you.
And it's the taste and see model where people are going to try stuff out. So yes, for this launch,
like kind of focus on just that first big bulk of people and doing that challenge and just doing
that really well. And you can definitely start to layer in like the one of the weeks is called
the offer week. And so that's actually what you're going to that's your next thing that you were
talking about your 12 week program. So there'll be a like time for you to just dial in what that
is going to look like, and prep it. But you kind of think of it like it's a big funnel,
like it's the most amount of work for the for the big free group, actually, because you have to get
the most amount of people there. You know, most people in the first challenge, the first group,
and then once you start working with those people who've paid you, it's actually a lot easier. It's
a smaller group. It's just the admin gets a lot easier. There's no pressure of sales like you've
they've already been sold in. So it gets easier. But yes, definitely. If I back up here, you'll
see there's like, I just have it for like week three kind of dialing in the offer of like what,
what you want. So but all of these will typically will recommend this four week being a free or a
low ticket option. And I've seen even having it like being a $1 event or a $7 event will be
dramatic difference and who shows up for it because someone who's like willing to pull out
their credit card and put a few bucks in helps pay for your ads, a bunch of other things, but
it it makes a huge difference to the quality of like who's going to attract because if it is
free and you're running ads or something, you can typically end up with a lot of people that
are not going to show up or not really like your ideal person. So cool. So that's kind of
week one. The second week is is thinking through just like so we could talk about scheduling.
And then we'll set up this free group, right? You can create some welcome posts, make sure they get
it ready for people to set up. And we've got some trainings and things on all these the details of
like how to set the group up and and all those those pieces. And then you at the end of this
week to like you kind of built everything. You got it ready. You figured out what like I'm going to
do a, you know, 90 minute workshop. I'm going to do a three day challenge. I'm going to do a two
week challenge. I think like something in that range is easier. Or if you're going to do something
where it's like a four week challenge, but it's like we're going to meet every Monday and do a
one hour call or something that could work as well. And we can kick some ideas around on that
and strategize on that. But week two is really just about deciding what you're going to do. Like
this is the kind of events I'm going to do. Here's the I'm going to have this group where I'm going
to host the event, which will be you can use your one of your tribe groups for that. And you create
all the welcome stuff, any content, add any resources and trainings and stuff in there that
you want and then start to share it. So this could be as simple as you starting to text someone,
promote it, you know, just sharing with with a friend. And we'll talk more in the next week here
about like actually promoting it. But does that make sense for the build stuff? And if there's any
questions or comments on that. No questions, I think I still have to go through a lot of the
a lot of the videos to to worry about the build.
I think what I'm trying to, what I have in my mind is to do three levels, you know, bronze silver gold levels of membership for the group.
But I don't think that that's going to be a problem. It's just a matter of going through the details.
Yeah.
And I think we're going to be on the videos like we're going to structure all the launch, we're going to kind of restructure that course to be in these weeks.
So, each of these should have videos and things associated with it so you can start to check those things off.
Because we didn't want you to start worrying about like some of the technical pieces of, you know, the tribe app.
You know right now like the bigger picture is like this sort of strategy side prepping things thinking about who you're going to be working with and all that.
So, I'm going to help you think about it in the right order. We're also, there's just 100 things you could be doing all at once. So I'm going to try to make this as like digestible as possible rather than just like, here's 100 videos to go watch
that everybody feels like they're way behind.
So, and Marcello said like doing a 90 minute workshop. I think that's going into a large event for sure.
I would say, like, you're going to do a lot of these events, you're going to get really good at doing events, you're going to get good at like hosting and having a bunch of strangers show up for a zoom call.
And so the best thing is you just got to get your reps in and just do it, you know, a bunch so this is just going to be your first event to launch.
I think we did three in a row.
If you guys were tracking like we did.
The first one was okay I'd give it like a four or five out of 10, meaning I'll give myself a four out of five out of 10 on the content was rough, I hadn't like we haven't done some coaching on this topic before week to like dialed it in a little bit and
the third time I was like I think we're getting to like a six or seven out of 10.
We're still out there so we're going to keep doing it live. A few times but just honestly just got to start with something. I would think of like a workshop or a one time thing where you just host, you know, a free 90 minute thing is a great entry level.
You can do something that's like a three day challenge or a seven day challenge.
The admin just gets, you know, more you have seven calls to deal with seven recordings to like deal with, you know, more comments, emails to go out to people so this is just your first one, and you can do one every week after this if you want.
It's totally up to you. And you'll see like once you put this all together. It's very very little work to basically do the event again.
And you'll probably get totally different people on the second and third time so give you guys some perspective there.
Okay, so on the week three we're kind of thinking about the offer so now you've got them in like the you're kind of ramping up to this event and at the event you're going to want to give them something to go towards so that can be, you know, a boot camp of
eight weeks 12 weeks something like that would be good. I would try to stay clear of having like anything longer than 90 days it's kind of hard for people to visualize that.
I would also stay away initially from monthly people like oh I'm going to charge people like 50 bucks a month they're gonna be part of my membership.
You can do that it's just a very hard way to make money because people already kind of subscription fatigued with all the subscriptions that are going on.
It's easier if they're like hey I'm going to fix this one problem and I'm going to invest, you know, whatever the amount is into a 12 week program and then it's done it's just, you have to only do the sale once the month is really hard because they're going to get it pulled
every single month, a little bit off and so it's just kind of like death by 1000 cuts, like, it's like every single time we're talking about money and then you know if someone's payment fails now we got to like reach out to that person.
If you can do it all up front like what's great is you guys are in here, we never have to talk about money again like you guys are in for the year and we're, we're good, like we're good to go.
We can focus on the content and the actual work here we don't have to add anything like that so keep it simple for yourself. Initially, and then I would also just try to finalize like a single offer.
It's very well known fact that like a confused mind will never buy. So, you want to make it just super easy like hey here's all the things I talked about in the workshop, and we're here for the this, the challenge.
And then here's the like here's the one thing and it's got all the things that you need to, to fix this problem or to see this breakthrough.
So, that we can definitely talk that would be a great time for when we do the q amp a sessions or the hot seats, like at the end of these weekly calls, bring your idea like okay I've mapped it out.
Here's what I'm thinking, like, give me some bullet points and we can all kick around ideas and give each other feedback and try to weigh in on that.
as well for some of these weeks, two specific trainings,
I think in Challenge Secrets,
because Pedro does a phenomenal job
of helping package these things up.
And I think he's got a real gift
for building like a killer offer.
And so he'll also be in here, of course,
he can help do some live hot seats
with you guys in a few weeks.
And we'll put that in the calendar
once we've got it set.
But we wanna make it just really simple,
like one super clear offer,
this is the only way in.
And so just to your point, Xavier,
if you're thinking of like different tiers and stuff,
that's an awesome idea and keep it sketched out.
But I would have like one thing
to get people in initially,
just so you only have one thing to sell.
So it makes it-
No, that's a good point.
And that's actually what I'm thinking of.
I'm just thinking ahead of setting up tiers
as I engage them more.
So yeah, only make one offer up front.
And to that, actually to that point,
I'm curious as far as what the group thinks
or what everyone is thinking
regarding free versus low cost
at the top of the funnel.
Thank you.
Yeah, I'd be interested to see
what everybody would think.
If it depends on like what the topic,
can you share what your...
Well, let's do this,
let's get into the hot seats at the end
because I would like-
Yeah, I didn't wanna try to jump-
No, you're good.
This is great.
I definitely wanna answer that for sure.
So offer, dialing in the offer,
you're building up presentation of how you wanna...
This doesn't mean you have to make a beautiful keynote
and have all the fancy graphics.
It's just like you could write it out on a piece of paper.
As long as it's clear in your mind
of what you're offering, that's what it is.
And then I would encourage you guys,
when you go into this week three,
if I kind of jump back to our timeline,
starting here, when you start promoting it
to the end of week two,
I would encourage you like every single day
to share something.
Like go on social media, post something,
post a graphic, post something.
Like you don't have to be posting like...
You see some of these social media guys are like,
oh, post three times a day on every platform
or don't have to go crazy with it.
But if you can post like just once a day
on Instagram, Facebook,
wherever you think you're,
who's hanging out, X or Twitter,
those can be very, very powerful.
And it helps you like, okay,
I'm promoting this thing.
And what it is, is you're like giving
some piece of content out of like,
hey, here's something I struggled with.
And at the very end, you're like,
check out the link in my bio.
I'm hosting a free workshop or a...
You can just say I'm hosting a workshop
and maybe it's $6 or $7 or something.
So you're posting with the intent,
it's really advertising for the event.
And that's just a great way to...
And so, and you can do this
where you can go like intensely posting daily
for like a week or two before
and then just stop posting again.
I don't recommend it,
but like that's the time that it really matters
is to be posting right up until it.
So it's a way to do a short burst.
I know we, in Kingdom Messengers,
we talked a lot about just,
you know, keeping it super consistent
and that does build long-term results.
No, that's, you know, everybody,
that's sort of the standard for it
to grow it.
But if you aren't doing anything on social media,
it's okay to be like,
I haven't posted in six months,
jump in, post like crazy for two weeks
and then disappear again.
That's just feel the freedom to do that.
Okay, so you don't feel like,
you know, I don't know what to post on my next post
because I haven't posted in a few months.
Like don't overthink it.
So share every day would be part of that.
And then the fourth one is just actually launching.
So continue to promote, host your actual event,
make some sort of offer
and, you know, just continue to make it
very, very clear for people
and have one like simple call to action.
It's like, if you're interested,
click this link and sign up.
Like put your credit card in and go,
or hey, book a free call.
Here's a link to my Calendly
and I'd love to chat with you for 20 minutes.
If it's your first time,
doing that type of thing,
definitely chatting with someone is like the easiest thing.
It's one-on-one, it's very,
you can just be a normal human.
You can hear what their problems,
what, you know, where they're at,
tell them what, you know, answer some questions
and then just let them make that decision.
So just a super simple, clear call to action.
You can bring people in
and have some sort of thing that your offer
is now starting on within like a few days.
So we did like Cyber Monday
and then a bunch of people came in
and then we hosted our first call for this,
if you remember, on Tuesday.
So it was like right,
it was within 24 hours of that signup close.
We just went straight in.
So that way there was a little bit of urgency
to like, hey, we are starting.
and it's starting quick and then we just roll right into it.
So, that is it on the week four.
So, let's see here.
Week four, and then the last thing I'll just say here
is like I said, for homework,
if you can go pick a date
and you can, if you're already thinking of a date,
you can drop it in the chat right now,
or take a second, I would love for you to take it
and put it into the community
and just say like, for each of you to say,
hey, I picked my date on January 15th,
I'm gonna be doing this,
and just put it out there, we can all cheer you on
and be like, just know that you're moving.
And then you can kind of work backwards from that date.
And given the seasonality of where everybody is,
like I think mid-January to end of January,
and Jennifer said early February, that's perfect.
I think people are, just kind of feel,
if you're also gearing it towards maybe you
or someone similar to you from three years ago,
five years ago, just think about what makes sense.
Like, hey, would you be joining a challenge on January 1st?
If it's a very strategic,
I know obviously Pedro is doing his wisdom challenge,
and it's very strategic,
it's an insane amount of work to do that 31 day thing.
So, you have to, that's a crazy amount of work.
So, make it really easy on yourself.
Yeah, and also don't overthink it too much,
like, oh, well, this person's running a challenge
at the same time, like the world is a super big place,
you can all run stuff at the same time.
And I almost didn't run anything for Tribe until next year,
because Pedro was doing a couple things a few weeks before,
and in and around us, and it didn't matter at all.
Like the overlap was not anything that we thought it was.
So, it's mostly just excuses that I was making up
to procrastinate again, so, for being honest.
Cool, so that's the whole launch in four week plan.
And like I said, we'll try to structure the content
in the rest of the course to match that,
so you kind of know the framework,
and that way as well, when we're doing a hot seat as well,
you can kind of share that as well,
like, hey, I'm currently on the week two,
I'm building my group, or three,
I'm trying to figure out my offer, week four,
okay, I'm getting ready to do my presentation,
like, that way we can give context
and figure out where you are in the process.
Awesome, so any questions on the four weeks or anything,
and then we'll jump into some other thing.
I'm gonna give you guys a productivity hack,
short little mini training thing.
Anything there?
Sweet, all good, okay, cool.
Let's go here.
So, what I'm gonna do is try to drop
just a couple nuggets for some sort of productivity hacks.
You guys know we leverage tech and training,
and we're part of a bunch of different masterminds,
and part of different coaching programs,
and so, some of these tools, like, I wanna share with you,
are things that I've been doing for a while,
and some of these tools, like, I wanna share with you,
are things that have been total game changers for us,
for me, as an entrepreneur, but also for our team,
and so, I will pick very specific, very specific things.
This is not just, here's a random idea for the week,
like, I'm gonna try to pick things
that, like, have been total game changers for us,
and this one is called the Perfect Week Planner Plan,
and so, I took this directly from Buy Back Your Time,
by Stan Martell, we're in his SaaS Academy coaching program.
It's a great book, if you are a entrepreneur,
if you're starting anything, this is very inspiring,
it's very practical, and he has a lot of little,
great little frameworks and things to help,
but this essentially helps make,
create consistency for yourself and others around you,
and you can figure out a way to run your week,
and not let the week run you,
and so, it's a way to sort of take,
offensive side, instead of being on defense,
for your week, we always went through the weeks,
a little bit kind of crazy, things were just disconnected,
we always didn't feel like,
oh, we got to the end of the week,
and like, what did we actually accomplish?
Or like, what did we move forward?
Like, did I actually get quality time with the family?
Did I get quality time, personally,
to exercise, or work out, or whatever?
So, putting together like, a plan for your week,
and then you go and execute on it,
has been super helpful, and we did this,
Lindsay and I did this together,
at the beginning of 2023,
we went through, read through the chapter on,
in the book, where he talked about this,
and then we put down a plan,
and it was interesting,
it was like, Lindsay put her plan together,
I put mine, and then we kind of looked at them side by side,
It was very, very helpful.
So as we're kind of also getting into January,
it's a good season to be thinking about this
and kind of starting the year fresh.
But this is sort of the exercises
that we will go through.
So for this, the first thing we want to do
is just sort of take inventory of everything
that's on your plate.
So I do this by very old school.
See, I got my notebook.
And I literally just write out sections
of like, here's personal stuff.
Like, oh, I'm more, I need, I'm concerned about this thing.
I'm concerned about this thing.
It's just like a mind dump of like everything
that you think you have for the week.
And fun stuff as well.
Like, oh, I really do want to get to the gym
five times this week or three times this week.
I really want to, I'm still working on my pilot's license.
So like, man, that would be fun to like,
you know, that would be a fun thing to add.
So put some things that you know you have to do,
some admin stuff, put some fun things
that you know in there.
And just kind of create a list.
It's a way to get everything from your brain
down onto paper.
Cause we're typically as humans,
like pretty bad at visualizing things.
So by writing it out and just putting it down,
it gives us a way to just have it in front of us.
And we can see it and your brain can like process
all the things that are there.
And it feels like,
cause the problem with a process like this
is you start slotting things into a calendar.
And then all of a sudden your brain
doesn't really trust yourself.
So you doubt that like,
oh, I can't really do that on that on Thursday
because I actually have this other commitment.
So write it down, like get it in the list.
So you feel like you can see, you know,
all the commitments and things that you feel
responsible for as well as all the fun stuff
and kind of structured that way.
So just taking inventory, everything's on your plate.
And then we go through this time blocking process.
So this is a pretty well-known process.
Dan mentions in his book,
it's not unique to him,
but just taking your entire week in blocks
of one hour blocks, chunks like this,
and just take all of those different things like,
oh, I wanna work out, great.
So like Monday, Tuesday, or Monday, Wednesday, Friday,
blocking off an hour and a half, whatever that is.
I wanna spend time with the family, like, okay,
that when does that happen?
Does it happen, you know, is there before school?
Is it happening, you know, here?
Is it gonna happen after you finish working?
And then even in your work,
don't block off something and say,
for these four hours, I'm gonna work.
Sure, you're gonna work, but like on what?
Like, are you gonna do deep work
where you're just focusing on, you know,
specific tasks that are totally uninterrupted?
I would go in and slot things like,
I'm gonna do meetings with clients at this time,
from this time to this time on Tuesdays and Thursdays.
And so that way, when people ask for you to meet,
or you have a client and they're asked like,
hey, Xavier, I wanna meet with you, can we talk?
Or I'm thinking of joining your program,
when can I, you know, hop on a call?
Great, I have these two,
like these two afternoons in the week.
For me, it's Monday afternoons,
Tuesday afternoons and Thursday afternoons,
is where we do client meetings
and we do the training stuff on Tuesdays.
So it helps me just focus and help my brain
not have to just constantly be in these different zones.
So that's, so you kind of slot things down.
And the thing that you'll find
when you do this the first time,
and I have this as a worksheet,
so Macy will drop that here,
but it like, it prints out really nicely.
It's a full page and just, you know,
jot everything down and just start slotting things in.
And you'll be amazed at how much time
you actually do have in a week,
because everybody starts with the idea
that we don't have enough time for things.
And so we kind of build it off
on this sort of scarcity mindset.
We realize like a lot of it is just filled
with not really like slotting things in
or not organizing or blocking off the week in a logical way.
So your brain is like jumping from this thing
to this other interruption to something else.
And you're kind of operating at like 50% efficiency.
So this just helps kind of like create a cadence
and a routine that can work.
And so you can include things like,
this is not just for work.
It can be your personal life.
It can be marriage.
It can be kids.
It can be whatever thing that you've got,
commitments you've got, build it into that.
Because if your brain can see like, okay, cool,
Tuesday afternoon or Tuesday at lunchtime,
we're gonna do a date.
Lindsay and I are doing a date lunchtime.
I know that's happening.
So when we're going through the rest of the week,
I kind of have budgeted that in my mind.
And so I kind of know that's gonna happen.
And your brain can kind of relax a little bit
and be like, oh man, we really like,
did I get enough time with this?
Like, no, I know that tomorrow I get a full,
we're gonna go on a date and have time.
And by the end of the week,
you're kind of figuring out like,
oh man, that week felt perfect.
I got to do stuff with my kids.
I got to do stuff with my wife.
Like I got to do stuff,
got to do some fun personal stuff,
got to do something for health.
And you kind of get to the end of the week
and you're like, that was a great,
that was a perfect.
like I couldn't have made it better.
So kind of think about it from that sort of dream space
and then work backwards into putting all those things in
and slotting them in.
So the last little piece of this, of course,
is just to get, just let yourself like iterate on this.
Do it the first week.
It's not gonna be great the first week, okay?
Nothing's gonna go according to plan.
I'm just telling you now.
So put it in there and then just adjust it.
Next week, you tweak it a little bit,
then the next four to six weeks,
it should kind of like start to even out
and you'll get really,
now you get better at sort of estimating
how long things are and what fits where.
I actually set this up.
I'll show you mine in a second here,
but to recap, it's just take inventory,
plan your week and then iterate as needed.
I built out like a separate calendar in Google for myself.
And so I'm also communicating with my team
and with Macy who helps me organize my calendar.
And so I have to like share what these things are.
And so you can see like we have, oops,
client meetings happening here
and client meetings happening there.
Team meetings are happening kind of the Tuesday afternoon
and I've got time slotted out for family.
So I know like from this time on,
this is kind of blocked off
and that's because nap time ends around that time.
So this is very specific to Bruce.
Like I didn't ask my clients
what was the best way for this.
I didn't ask the team what was the best for them.
I was like, this is what's great for Bruce.
I'll put this plan together.
And then if there's clashes between the team
or spouse or family, like you can kind of figure out,
you know, we compromise,
but now you're actually getting really specific
and budgeting like, cool, I'm gonna spend this time.
So I've got like health fitness stuff happening
in the mornings every morning.
I have this focused work time.
So nine to 12 every Tuesday.
So that's when most of the time
I will get my social media content done.
And I have some processes on that
and how to get all my content for the week in about an hour.
And so that way I can focus on it once.
I don't have to think about posting
and social media the rest of the week.
I can just focus on it for an hour and then it's done.
And so now when you go to Calendly
or you try to book a call with me,
these things are all blocked off in very specifically.
So these are the only slots that are available.
And, you know, there may be a problem where like,
oh, I just don't have enough slots
because I have so many clients wanting to meet with me
and business is so good.
Like that's a different problem that you're trying to solve.
That's not really a problem right now.
So like, keep it small, short, give it,
keep it very specific.
And it's a total difference
when someone goes to book a call with me
and they're like, hey, I'm available on this Tuesday
or if that Tuesday doesn't work, I can do the next Tuesday
or if that Tuesday, the next Tuesday.
So they're like, oh man, I better just like figure it out.
You know, I'll change.
Most people are pretty disorganized with their schedule.
So when you put a little bit of organization
in that works for you, people just,
they're just kind of chaotic anyway.
So they're going to just, you know,
flex to fit the schedule, whatever you set that as.
So, cool.
So that's just the perfect week plan.
Something that we've been integrated in something
that has been super helpful for Lindsay and I
as far as how we organize our work week, family
and kind of structure things out.
So we do have like, we have a family version of it.
We have a Bruce version.
I have a Lindsay version.
We have a Hannah version and a home version.
So like certain things happen in the house
at different days and weeks.
So we can kind of see all of that.
It's actually quite chaotic to look at
but it's all in a calendar
and it's solved a lot of problems as far as
this connection and making sure
that we are all on the same page.
So that's just a fun productivity hack.
But if you have any questions on that, happy to answer them.
And then we'll go into some Q&A.
So, sweet.
Nice.
Cool.
Okay, so anyone wanna go through any kind of hot seat
or anything right now?
We can take five, 10 minutes on each person,
do one or two people.
On anything that you're thinking strategy-wise,
like you could talk about any part of that process,
dive in, just get feedback, be great.
You can just unmute and jump in.
Can I clarify?
Okay, so if I'm wanting to launch a 12-week challenge,
the first week of February,
and then I know when we did the Kingdom Messengers one,
it was like a free event, a mini event,
and then the three-month group.
So should I look to kind of have a free
kind of community event with a mini upsell
at the end of that and then go into the bigger offer?
Like do three things?
No, and I think, so we may have done that at some point
whenever you joined,
but we've really kind of got to this like one-two punch.
So it's like, get rid of your community, offer.
Like, so just keep it super simple.
If the community is low ticket, I think the Kingdom Messenger one was $37 or 27 to get
into that Facebook group.
And then it was just direct to like, here's the offer.
Once people have given you a little bit of money, or they've signed up and they're there,
in you know, on the zoom call, like, that's just, that's that you got their attention
for that time.
So you don't want to make it too complex.
Like they got to do this other thing, and then this other thing, just keep it really
simple.
But yeah.
Cool.
And are you thinking so you've got a plan to do what your first event is, is what are
you thinking is going to be like a workshop or a challenge?
You said?
Yeah, either like a one day or a mini, a mini event, like, you know, two days.
And then it'll kind of be part of like the initial content of the challenge.
This will be the second time I'm doing this challenge, but I'm fleshing it out in like
more detail.
So last time I just did the challenge via zoom, so I'm excited for like a platform to
house the whole thing.
Cool.
Yeah, that'll be good.
Yeah, if you can, if you can, if you've got enough content, it depends on like how big
of a thing you're trying to help people with.
There's a lot of complexities, the goal for the event and Pedro will talk a lot about
this in there as you're thinking about it is not to teach people like give them a taste
of all the tactics or things to do, which we did a lot in the beginning, we just gave
absolutely everything away.
And there's, that was one of the biggest reasons why we didn't get more people into our other,
some of the memberships, because we just gave absolutely everything away.
And all they have to do is go implement that.
And so the bigger thing to do is to the event is there to convince people of like one, Russell
Brunson calls like the one big domino.
Like if they just believe this one statement that, Hey, I can be healed from a lifetime
of anxiety.
I can be like, I should launch a tribe to, you know, scale my business.
And 2025 is the best time to do that.
You know, it's not like, I'm not convincing them of the one thing is to work with Bruce.
The thing is like, go launch a tribe.
That's all I care about.
Like go launch tribe.
Here's how you do it.
You should do it.
This is, you know, and then all the things we kind of started to get to it in this last
workshop where I was like, Hey, here are the three lies of launching a tribe.
Like you think no one's going to want to listen to you.
You think this, like, so it kind of attacked all the different limiting beliefs that people
may have around the one idea of that.
So that's how I've kind of, so make it as short as you can make it.
So you have the most amount of people there for the long, you know, the most attention,
but if you need to make it three days, if you need to make, spread it out, that's fine.
That's fine too.
Just as long as you have enough to, to fill it.
Yeah.
So I have a question.
Yeah.
Does, does that, that free event or the low ticket one, the, the initial one, does that
include an online community or is that later with the bigger offer?
So we, yes, I would include a community.
And so you'd have like one of your groups that practically speaking, it would be a,
you know, previously we used Facebook groups, but now we, of course we would use tribe.
So one community there, because now you kind of have people there when you want to do your
second workshop, it's the same group.
You don't make a new group.
Like you just, this is the group where we do workshops.
And we made a thing just cause it was so much easier people, once they, the admin of, okay,
you paid for this event.
And now like, we were like, once you pay for one event for 27 or $37, like you got a lifetime
access to any event we ever did because the only reason we even charged for that was not
to make money at all.
It was to pay for the ads to get them into the group.
So once they're in now that doesn't cost anything to keep that person there.
And as long as they kind of stay connected or you have little free things to share with
people you kind of want it to have a few, like we've starting to throw some free resources
and coaching some like little mini course stuff as well in that community.
So maybe you have like a little mini course or something you don't mind putting in there
as a bonus.
You can throw that in the courses.
So now there's like, I got this course, I can got community, people are sharing testimonies
or whatever in this group.
And it kind of just, you know, starts to add some value to it.
Okay.
Thank you.
What about a community around a product rather than an event?
Built it around a product?
Yeah.
What would be?
What are you thinking?
Because what I'm thinking is the reason I went with tribe social is because I'm setting
up an evergreen group coaching program.
Okay.
My lead into that is really an audio book that I'm that I'm going to use.
I'm rather than event, because I'm just
I am time constrained with the things that I need to do.
So it enabled me to do it.
But it's not that I can't do an event,
but I'm just wondering what the implications are.
Yeah, so I think do that.
So you can have a product, like, hey, here's my mini course.
People see it online, they click on it,
they sign up in the group.
And I would use the group still to deliver
the audio book or the whatever.
And then what you can do is then maybe once a month
or once when you can allow it,
like do a, you know, ask the author live session.
That could be 30 minutes, it could be an hour.
That's just you share the link.
And now like, hey, so people hop on,
they've already read the book.
Now they've got context.
Even if they haven't read the book,
they can show up to that.
And people are all talking about this book
that's been so helpful and this thought that Xavier had.
And then you're fleshing out like,
man, I really should go read that book.
So you can kind of leverage that,
but you're, and then those things can become replays, right?
So you only have to do it once.
Now there's a replay on this thing
that you're gonna talk about.
Maybe you take, if you've got a six step framework,
you take, you know, one of those sessions,
you kind of focus on each of the frameworks
and then you've got, you know, replays,
people can go back and watch.
So now that's like your offer changes from like,
here's the audio book plus some bonus live, you know,
Q and A with the author and whatever.
So you can kind of just add to it.
So the idea is to take as little effort going in,
but then it gets categorized into the platform
so everybody else can come back at any point and enjoy that.
And do that.
No, that makes a lot of sense.
And in fact, so tribe social is set up
so I can't put the audio book in there
and have them stream from there into the app.
Yeah, I can, we'll help you with like the,
there's some technical, you can put it in one of the tabs.
We have a thing called the AI chat bot,
but you can actually put like pretty much anything in there
and you can name it something else.
So you could name like writing a book
and then you can put like, it's just an embed code.
So if you get like some sort of audio book,
if it's SoundCloud or Audible or one of the platforms,
you can just literally embed code right there.
And yeah, we'll be able to access it.
Excellent, okay.
I think that that was great.
Because what I was thinking of in terms of the groups
and the different levels was, okay,
these are people who, you know,
the audio book they signed up for,
that's one level of community.
But then there will be as we move on and as I increase
and as I bring them into,
or as they opt into the coaching program,
I want a different level of things
that are available to them.
That's what I want to be able to do.
Yes, so that's a good point.
Your effort should be on the people
that have spent the most with you.
Just getting a free thing or a low ticket item,
definitely want to create that evergreen sign
that people can go, they can access it,
but it's not really access to you as much.
Because you do want to reserve that
for people who have obviously invested.
And I would say as well,
have you recorded the audio book yet?
I am just finishing up the script for it.
I have not started recording it yet.
Okay, cool.
I would do it.
One thing I would do is think of it
in the context of the community as well.
So like at the end of a chapter,
you can have a prompt like,
hey, go to the community and like drop this question
and or give this response to this like thing you've had.
So each, every single like clip
essentially helps bring people to engage.
So you can have little things
that's sort of like programming it,
putting it on autopilot
so that like everybody just goes back
to the community and posts.
So.
That's, that's great.
That's actually what I'm working on.
I'd set my, my goal was to actually finish the script
by Thanksgiving, which I did finish the first pass.
I went through, realized there's a few things
that were missing.
I've been adding those.
And actually today, I hope I will finish it.
It'll be completely done.
But this is a good point to, you know,
at the end of each chapter to go through
and engage in the community.
And of course we can't not say this,
but if you're not filming yourself
while you're recording it, like that's,
could be all your TikToks and Instagram and everything.
Right.
Believe me, I'm wrestling with that right now.
So I may, I may just go ahead and do that in a way,
but, but yeah.
Yeah.
I'm always trying to like hack it
so that I only have to do things once.
Once, yeah, yeah.
Yeah.
Like we have, when we did the first
or the second work, last workshop,
I like a different camera over here.
This just records the entire hour of me
and the camera's flipped on a side.
So it's all ready for reels.
Oh, great.
And it's got my mic piped in.
So it's not the Zoom quality, but our editor
can go in and cut all that up.
So I don't know if we're still testing it out,
but that's one way.
If you're sharing it once, go ahead and just capture it
so you don't have to do it again.
That's exactly what I was thinking of, actually,
is just putting a camera on even while I'm doing it.
And I can at least get little clips from that.
And I've been trying to figure out the best camera
angles to do that.
I was watching somebody who was reading something,
but he had a camera up to his right
that he would then turn and directly speak to,
but while he's working with his script dead ahead.
So yeah, I'm thinking the same way.
How can I utilize this?
Awesome.
Great.
Cool.
Anyone else got questions or anything
we can help you guys with?
Dr. Imarchella?
I was going to say, thanks, Xavier, for your question.
Not as far as you are in terms of an audio book,
but I am going to be releasing a book, I hope, by March.
Maybe by February, actually, I'm thinking.
So I was thinking to give away maybe
the introduction and the first chapter just
to get them into a 90-minute workshop.
And then, because the book is a twofold,
it has a playbook aspect to it, so I
would want to make a boot camp.
If they read the book on their own, it would be a year.
So the boot camp would be an accelerated version of the book
and then to give the book away.
So I'm thinking of charging $37 for a 90-minute workshop
on a Saturday.
That's great.
I think it's awesome.
Anyone else had ideas on that?
I was just going to say, I actually went with,
in all the research I've been doing,
I'm finding that a lot of people are responding to audio.
So I decided to do the audio book, which
will be the basis of the actual book
once I fleshed it out and had it edited properly.
But this way, it enabled me to just kind of go faster
and put something out there that didn't
have to be as polished as I would want my book to be.
So that's why I went that route.
Any other feedback from anyone else for Marcella?
Awesome.
One idea, if you're doing a book,
I think you're putting the content together already.
So there's quite a lot of effort that's going into that.
I would start a group.
This is an idea.
You don't have to do this.
But I would start a group and let people know,
hey, I'm writing a book.
I would love you to be a part of the team that
helps me write this book.
And then I would write one chapter
and I'd post it into the group and then email everybody
and tell them, hey, the first chapter's there.
Please let me know what you think.
And prompt.
Everybody goes in, great, week two, here's chapter two.
And you'll get tons of feedback.
And when I say share the book, I'm
saying put it in a Google Doc, make it public,
and let people highlight and comment and stuff.
And I know that there's a company called
37 Signals that did this with some of their books.
And they built this massive following
of people who were basically editing the book for free.
And by the time they got ready to release it,
it already had been edited.
And they had all these people that were interested in them
to either buy it and get that final finished copy.
But just bringing people in along the journey.
It's the same thing when we build an app
or you build some product.
Bring people right into the moment with you.
And we get very protective of, oh, this is my idea.
And what if someone copies it or takes it?
Or they won't buy the book because they already
read the book.
OK, maybe.
But they're probably so invested in supporting you
that if you sold it, they're probably going to buy a copy.
Or you can make a membership thing where, hey,
I'm going to be doing this.
It'd be great to have you in here.
But that could be your free community.
And you could do that.
And you could name it Dr. Marcello's Book Launch Club.
And then when it's done, you can rename the group
and turn it into something else.
And just re-title it and keep all the people in there.
And then just re-title it and do something else.
So that way, you can keep bringing people
into that free group.
And then you can have something where you then invite people
from there to pay to be a part of a workshop or whatever.
So just an idea because.
Yeah, I like that a lot.
I mean, it kind of parallels what I was thinking,
but not in the same way.
But I like that a lot.
So a good portion of the book is finished.
I'm actually self-editing.
So I do have chapters to upload.
So I didn't know how much of the book to give away.
But thinking.
about the way chapter by chapter sounds really great.
Yeah, and I think, yeah, just doing it that way,
if you can get people starting to follow you
and start, because again, most people,
once you get into a book,
then you're probably more likely to finish it.
So, I think giving it some of a way for free
and making a community as well.
People can ask questions about the topic
or you may get people DMing you in the app to say like,
hey, this is like so helpful.
Like, do you, like, can I meet with you?
Do you consulting?
Like, what's the thing?
Like, where do I buy, right?
So-
That's the goal.
So, that's good to know.
Like, that is the goal, right?
Is to get people in the app.
So, don't overthink the free stuff, the book.
Pedro's very big on like,
the only way to make money on a book
is to give it away for free.
So, all of his stuff,
like he always gives his books away
and he makes it as a bonus
but he's selling something bigger that is part of it.
So, if you can kind of just focus on that,
again, it doesn't cost you anything
to give access to a PDF essentially
or something at this point,
as long as you're not losing money.
And again, if you're not giving it just public,
sharing it on Facebook,
anybody who wants to look at it,
it's like this is a certain small group
that have people that want to support you
and are fans of you before you've even posted it.
So, published it.
So, that's good.
Great idea.
I like it.
That's great.
Yeah, I think that'd be fun.
I have a dream to publish a book like that for Lindsay
and not tell her about it
and just take all of the content from all of her postures
and just like write all the things together
and then have it edited
and just be like, look, a book
as just like basically all the episodes of posture.
She's not been a fan of that idea,
but it is possible just to build that audience,
share the content,
and then do a product or something after that.
So, anyway.
She has such good stuff.
I don't know why she would not want to.
The problem has been so long since the first ones
that she's like,
I don't know if I believe all that theology still.
She was like, I was still figuring it out at the time.
So, that's her argument.
Cool.
Awesome.
Well, we'll let everybody go.
And if you guys need anything as well,
like you can email us at help at tribesocial.io.
You can post in the group.
You can tag me or you can just say at Bruce or at Macy
in the community and it will send us a notification.
So, you can post a question there
and we'll start dropping more things
and announcements and stuff in that app.
So, you can see as we add content.
We're gonna be chopping up all of the lives.
So, you don't have to go through and watch every replay.
If you missed one, just go into the curriculum,
into the courses and just keep working your way through it
because that content will be slotted in where it needs to be.
And sorry, Holly, did you have a question or Caroline?
Yeah, that was my question.
If these meetings are recorded.
I tried to look for the first one
because I missed it and I couldn't find it anywhere.
Absolutely.
It's gonna be in, let's go here.
So, it's in, not this.
It's right here.
If you go to replays, so there's the first one
and then the other one, they'll just kind of slot in here.
But we're also taking the pieces of that
and we're gonna put them into various lessons as well.
So, this platform audit,
this is gonna go through this flipped up version
that's only 10 minutes long.
So, if you just wanna see the platform audit piece,
it's right there.
And we'll sort of slot these into like the weeks and stuff.
So, you can kind of see where that goes.
Okay, great, that helps.
Thank you.
Yeah, we're trying not to make you watch the whole thing.
That's why we're gonna do like shorter trainings
and then chop them up.
And then that way, when you get to that,
it'll be more useful.
Great, thanks.
Bruce, cause I had issues.
I don't know if we want to deal with that now with my,
yeah, I'm trying to go live in the group.
If anyone needs to go, you guys are welcome to go.
And then yes, Marcella,
if you don't mind just hang on for a second
and Caroline and Maisie can help you out.
Thanks guys, we'll see you next Tuesday and we'll talk soon.
Cheers.
Thank you.