WEBVTT 1 00:00:00.000 --> 00:00:05.840 all the pieces that you need to manage and launch your tribe. 2 00:00:05.840 --> 00:00:07.560 So good to see you, Holly. 3 00:00:07.560 --> 00:00:08.480 Got Marcella. 4 00:00:08.480 --> 00:00:09.520 Jennifer, good to see you. 5 00:00:09.520 --> 00:00:12.200 Xavier, that's awesome. 6 00:00:12.200 --> 00:00:14.600 We have a few people that are still 7 00:00:14.600 --> 00:00:16.880 coming in at some point, so between this week and next, 8 00:00:16.880 --> 00:00:19.400 we're still having conversations with people. 9 00:00:19.400 --> 00:00:21.760 So we may see a couple of new faces show up. 10 00:00:21.760 --> 00:00:24.480 But I think there's going to be about maybe 10 or 11 of us 11 00:00:24.480 --> 00:00:26.840 in this group, and we're going to continue to add to it. 12 00:00:26.840 --> 00:00:28.880 So it's going to be nice and small, 13 00:00:29.000 --> 00:00:31.400 and we have lots of time to give a lot of attention 14 00:00:31.400 --> 00:00:33.680 to each of you guys. 15 00:00:33.680 --> 00:00:35.760 But yeah, we're going to jump in on a couple 16 00:00:35.760 --> 00:00:37.400 different things today. 17 00:00:37.400 --> 00:00:39.600 I've got kind of two different things to share, 18 00:00:39.600 --> 00:00:43.840 and then we'll just open up the floor for questions. 19 00:00:43.840 --> 00:00:45.480 We're going to try and break things down 20 00:00:45.480 --> 00:00:46.640 into bite-sized pieces. 21 00:00:46.640 --> 00:00:49.440 I know that if you go into the app 22 00:00:49.440 --> 00:00:51.120 and you look at Challenge Secrets, 23 00:00:51.120 --> 00:00:55.880 there's 60-plus videos, and it's just a lot to consume. 24 00:00:55.880 --> 00:00:57.680 So today, I'm going to try to break it down 25 00:00:57.680 --> 00:01:01.760 into really simple, like a 30-day launch for you guys, 26 00:01:01.760 --> 00:01:04.959 or a four-week launch, and so make it really, really easy. 27 00:01:04.959 --> 00:01:07.800 But that's awesome. 28 00:01:07.800 --> 00:01:09.120 Let me show you real quick. 29 00:01:09.120 --> 00:01:11.200 I'll jump in here. 30 00:01:11.200 --> 00:01:14.320 So again, if you guys haven't gotten onto the app, 31 00:01:14.320 --> 00:01:16.720 just make sure that you get on there, 32 00:01:16.720 --> 00:01:18.440 and we can send notifications and stuff. 33 00:01:18.440 --> 00:01:19.800 There's an iOS app. 34 00:01:19.800 --> 00:01:21.800 There's an Android app. 35 00:01:21.800 --> 00:01:23.920 Everything that you're going to need for the course, 36 00:01:23.920 --> 00:01:26.560 this replay, the Zoom links, the calendar, 37 00:01:26.560 --> 00:01:29.640 it's all in one place. 38 00:01:29.640 --> 00:01:32.600 And you're going to be eventually managing your groups 39 00:01:32.600 --> 00:01:33.840 using the same app. 40 00:01:33.840 --> 00:01:36.600 So you only have to have one app where you can join Pioneers, 41 00:01:36.600 --> 00:01:39.080 but you'll also be able to jump into your groups 42 00:01:39.080 --> 00:01:43.080 and manage your own members in there all from one place. 43 00:01:43.080 --> 00:01:44.360 So do that. 44 00:01:44.360 --> 00:01:46.240 If you haven't introduced yourself, 45 00:01:46.240 --> 00:01:48.920 just go live in the Pioneer group and just say hi, 46 00:01:48.920 --> 00:01:54.120 and let us know what you are hoping to get out of this, 47 00:01:54.120 --> 00:01:55.400 what your group's about. 48 00:01:55.400 --> 00:01:57.400 And then we just encourage you to go. 49 00:01:57.400 --> 00:01:59.000 We can comment on each other's stuff 50 00:01:59.000 --> 00:02:02.800 and kind of get to know each other that way. 51 00:02:02.800 --> 00:02:05.120 And awesome. 52 00:02:05.120 --> 00:02:06.600 Yeah, we'll help you out, Marcella, 53 00:02:06.600 --> 00:02:09.039 on that between Caroline and Macy, 54 00:02:09.039 --> 00:02:10.840 but we'll get you figured out. 55 00:02:10.840 --> 00:02:13.840 If you haven't, if you go to the Pioneers page, 56 00:02:13.840 --> 00:02:15.800 there's an Events tab right there. 57 00:02:15.800 --> 00:02:20.440 So you can subscribe to the Tribe Social Pioneers calendar. 58 00:02:20.440 --> 00:02:22.880 And then all the events, every time we meet, 59 00:02:22.880 --> 00:02:24.560 I know we've got the holidays coming up. 60 00:02:24.600 --> 00:02:26.160 So if you're wondering, like, are we meeting this week 61 00:02:26.160 --> 00:02:29.360 or not meeting, put that in there. 62 00:02:29.360 --> 00:02:32.280 We'll talk a lot about calendars later today 63 00:02:32.280 --> 00:02:33.800 on some productivity hacks, 64 00:02:33.800 --> 00:02:37.160 but this is a great way to just have it show up. 65 00:02:37.160 --> 00:02:39.800 If you're like me, I plan pretty much every hour of my week 66 00:02:39.800 --> 00:02:40.640 on my calendar. 67 00:02:40.640 --> 00:02:42.040 So if things are going to happen, 68 00:02:42.040 --> 00:02:43.680 it has to be on the calendar. 69 00:02:43.680 --> 00:02:45.160 And this is one way you can click on it. 70 00:02:45.160 --> 00:02:47.800 And then anytime we change an event or change a Zoom link 71 00:02:47.800 --> 00:02:50.480 or any of that, it will update directly in your calendar. 72 00:02:50.480 --> 00:02:52.120 It's pretty cool. 73 00:02:52.120 --> 00:02:53.800 So that's a great feature. 74 00:02:53.920 --> 00:02:57.240 If you just want to kind of see when we're meeting as well. 75 00:02:57.240 --> 00:03:01.200 So we talked last week about the weekly scorecard. 76 00:03:01.200 --> 00:03:02.640 We're not going to do that just yet 77 00:03:02.640 --> 00:03:05.160 because I know a lot of you just, 78 00:03:05.160 --> 00:03:07.440 this is your first call or second call. 79 00:03:07.440 --> 00:03:08.320 So we're not going to jump in. 80 00:03:08.320 --> 00:03:10.120 And a lot of these numbers, of course, 81 00:03:10.120 --> 00:03:11.920 are going to be zero where we are now, 82 00:03:11.920 --> 00:03:13.400 but we're going to probably start this, 83 00:03:13.400 --> 00:03:16.120 I think, after each of you have launched, 84 00:03:16.120 --> 00:03:18.160 then we'll kind of kick off the call with that 85 00:03:18.160 --> 00:03:21.360 and kind of share wins and commitments for the next week 86 00:03:21.360 --> 00:03:23.080 and blockers and things like that. 87 00:03:23.080 --> 00:03:25.480 So awesome. 88 00:03:25.480 --> 00:03:26.400 You guys good? 89 00:03:26.400 --> 00:03:27.440 Everybody's happy? 90 00:03:27.440 --> 00:03:28.600 Good to go? 91 00:03:28.600 --> 00:03:29.440 Awesome. 92 00:03:30.800 --> 00:03:32.120 One thing I just wanted to say as well, 93 00:03:32.120 --> 00:03:33.880 like I know a lot, 94 00:03:33.880 --> 00:03:38.400 we kind of started this right around the holidays, right? 95 00:03:38.400 --> 00:03:41.160 I know we have the holidays coming up. 96 00:03:41.160 --> 00:03:42.760 Not only that, we're going to have a baby 97 00:03:42.760 --> 00:03:44.880 in like a week or two or days. 98 00:03:44.880 --> 00:03:45.720 I don't know. 99 00:03:45.720 --> 00:03:47.080 We're like pretty much right there. 100 00:03:47.080 --> 00:03:49.800 So just like, I would just challenge, 101 00:03:49.800 --> 00:03:52.560 like if you're thinking of launching obviously next year, 102 00:03:52.560 --> 00:03:54.160 I definitely would recommend, 103 00:03:54.160 --> 00:03:55.800 you know, you guys not launching next year, 104 00:03:55.800 --> 00:03:59.320 but think about like putting a date out 105 00:03:59.320 --> 00:04:03.360 in maybe early, like mid to late January. 106 00:04:03.360 --> 00:04:05.640 And we're going to talk about how all that's going to go down 107 00:04:05.640 --> 00:04:06.680 but kind of think about like, 108 00:04:06.680 --> 00:04:08.720 okay, we're going to put my launch date out there 109 00:04:08.720 --> 00:04:10.720 and then I'm going to sort of work my way back. 110 00:04:10.720 --> 00:04:13.200 But don't feel like you have to wait till the new years 111 00:04:13.200 --> 00:04:14.640 to start doing all this. 112 00:04:14.640 --> 00:04:17.480 There's a lot of things that can be done behind the scenes 113 00:04:17.480 --> 00:04:19.240 and prep for it so that when you do launch, 114 00:04:19.240 --> 00:04:20.480 everything's ready to go. 115 00:04:21.480 --> 00:04:23.840 So just wanted to throw that out there 116 00:04:23.840 --> 00:04:25.400 because I know a lot of people like, 117 00:04:25.400 --> 00:04:26.320 you're kind of get to the point, 118 00:04:26.320 --> 00:04:27.720 you're like, I'm totally overwhelmed. 119 00:04:27.720 --> 00:04:29.400 I have no, I have too much stuff. 120 00:04:29.400 --> 00:04:32.160 I got like Christmas presents to buy and travel 121 00:04:32.160 --> 00:04:33.640 and all kinds of things going on. 122 00:04:33.640 --> 00:04:34.600 Just give yourself a break. 123 00:04:34.600 --> 00:04:36.880 If you have time to put a few things in, great. 124 00:04:36.880 --> 00:04:38.600 You'll get a headstart. 125 00:04:38.600 --> 00:04:42.840 But obviously like plan to kick off like next year 126 00:04:42.840 --> 00:04:44.400 because you're also not like, 127 00:04:44.400 --> 00:04:47.680 if you guys are feeling busy, like your audience, 128 00:04:47.680 --> 00:04:50.000 like your members are probably also feeling overwhelmed 129 00:04:50.520 --> 00:04:51.360 and busy. 130 00:04:51.360 --> 00:04:53.960 So we kind of, we didn't, we just took a risk 131 00:04:53.960 --> 00:04:55.960 and we're like, I'm sure there's some crazy entrepreneurs 132 00:04:55.960 --> 00:04:58.880 here who will just jump in no matter what the season 133 00:04:58.880 --> 00:05:00.120 and here they are. 134 00:05:00.000 --> 00:05:09.680 you guys are all here. So it worked. So what I'm going to jump in today is just talk through 135 00:05:10.640 --> 00:05:17.200 the four, like a four-week launch plan. So I think this is probably, if you came to me and 136 00:05:17.200 --> 00:05:22.560 we're meeting locally here at a coffee shop, and you're like, I want to do this group, and I'm 137 00:05:22.560 --> 00:05:26.000 going to meet with you every week, every Monday for an hour, and we're going to work through 138 00:05:26.880 --> 00:05:33.280 a launch. This would be the process that I would take you through as far as what to do on week one, 139 00:05:33.280 --> 00:05:38.320 what to do on week two. And it kind of breaks all the pieces up to a little bit more manageable. 140 00:05:38.960 --> 00:05:43.360 And I'll say as well, I think four weeks is pretty generous. We've done this in two weeks. 141 00:05:43.360 --> 00:05:48.800 We've done it in three weeks before. But four weeks is very comfortable. It should be very 142 00:05:49.840 --> 00:05:55.280 realistic. And I think 30 days is a good thing that you can kind of set out. So as far as it 143 00:05:55.280 --> 00:06:03.840 feels very attainable. So we'll reference this a lot today, but we'll kind of walk through like 144 00:06:03.840 --> 00:06:10.080 these four weeks here. So you sort of want to start with the end in mind. So when I say like, 145 00:06:10.080 --> 00:06:16.240 hey, pick out a date four plus weeks from now that you think will be good, you're going to 146 00:06:16.240 --> 00:06:23.920 essentially go ahead and pick out a date that you want to, when you want to do your event. 147 00:06:23.920 --> 00:06:27.120 And it's okay if you want to say like, I'm going to do it the week of this, but try to be as 148 00:06:27.120 --> 00:06:33.120 specific as possible. Like I'm going to do it on the 13th of January at 10am, right? You put on 149 00:06:33.120 --> 00:06:38.480 your calendar, you're like, I'm doing a live event, where you're going to, you know, get a bunch of 150 00:06:38.480 --> 00:06:44.320 people in and do a workshop or do something on that date. And then you can kind of work backwards 151 00:06:44.320 --> 00:06:50.480 into that. And so we'll say as well, like the four week launch, this is about the first time you 152 00:06:50.480 --> 00:06:56.480 launch, trying to go from like idea, like I have this idea for a group. And ideally, we want you 153 00:06:56.480 --> 00:07:02.000 to make a sale to get someone into your group within those four weeks. So the first time you 154 00:07:02.000 --> 00:07:07.600 do it, you're going to do week one, week two, and then three and four, this will be cut down 155 00:07:07.600 --> 00:07:12.400 dramatically when you do your next one. So let's say you bring a bunch of people in, we bring 10 156 00:07:12.400 --> 00:07:18.720 people into this first group, you work with them, and you want to do this again, it's less than half 157 00:07:18.720 --> 00:07:22.960 the amount of work to just repeat this whole process. So a lot of this, you're laying the 158 00:07:22.960 --> 00:07:27.600 groundwork, and you're just starting to move, because as soon as you start talking to your 159 00:07:27.600 --> 00:07:31.920 audience, once you start engaging with them, you're going to figure out kind of what actually 160 00:07:31.920 --> 00:07:35.760 they're looking for. And then the offer will change a little bit, how you talk to them is going to 161 00:07:35.760 --> 00:07:41.520 change a little bit, the, you know, all those things are going to get adjusted once you start getting 162 00:07:41.520 --> 00:07:48.000 that feedback. So, so that is, we're gonna just walk through kind of each one of these, these 163 00:07:48.000 --> 00:07:52.640 weeks. And I'll take a second, maybe between each one, if you guys have questions on each of these 164 00:07:52.640 --> 00:07:59.360 weeks. But first one is just kind of figuring out strategy, figuring out like, who, who's your 165 00:07:59.360 --> 00:08:04.240 target audience going to be? And we talked about this in the other workshop, like, what breakthrough 166 00:08:04.240 --> 00:08:10.080 do you want to offer them? And just writing those things out, like, you know, I'm going to help, 167 00:08:10.080 --> 00:08:15.120 you know, this person who lives here, who has, you know, two kids, who has this, this is where 168 00:08:15.120 --> 00:08:19.440 they're stuck, this is where they were hurt, this is where like, the breakthrough I can help them 169 00:08:19.440 --> 00:08:25.520 with. Here's how it's going to be unique to me, and why I feel like I'm the most qualified to help 170 00:08:25.520 --> 00:08:31.360 people with this specific thing. And then we talked last week about just an audit of taking inventory, 171 00:08:31.360 --> 00:08:36.480 like, hey, you may have a social media account already, you may have an email list, you may have 172 00:08:36.480 --> 00:08:42.159 clients that are already working with you in person or virtually, that you're already working with. 173 00:08:42.159 --> 00:08:49.360 So kind of just look at everything you've got, as far as, you know, what we could leverage to, 174 00:08:49.360 --> 00:08:55.280 just to start to launch. And then the last piece of this is just to schedule, I don't know why that 175 00:08:55.280 --> 00:09:00.080 bullet's not showing up, but just to drop down a schedule, because to me, once you set the, 176 00:09:00.640 --> 00:09:03.760 you know, the target on something, then now you've got something to aim for. 177 00:09:04.800 --> 00:09:10.000 Versus just like, at some point in the next four weeks, picking a date. I am an entrepreneur, 178 00:09:10.000 --> 00:09:16.720 and I feel like all entrepreneurs have some kind of bad or good relationship with procrastination. 179 00:09:16.720 --> 00:09:23.360 And so putting it out there and kind of working backwards makes it so much more real. And then 180 00:09:23.360 --> 00:09:29.040 you can kind of, even if you're having to do a lot of work, like the weeks or days before, 181 00:09:29.040 --> 00:09:33.040 at least you kind of launch. And really it is to kind of just do your first launch. 182 00:09:33.040 --> 00:09:37.920 May not be perfect, but the goal is to just launch and, yeah, get out of analysis paralysis, 183 00:09:38.480 --> 00:09:45.680 absolutely. And that's part of why we have this group. It's because if you were doing this on 184 00:09:45.680 --> 00:09:50.720 your own, it is very daunting and you definitely can get overwhelmed with all the different things 185 00:09:50.720 --> 00:09:56.320 that you can do. And so by doing it this way, we can encourage each other. People can see where 186 00:09:56.320 --> 00:09:59.840 people are having, getting stuck on things. And then. 187 00:10:00.000 --> 00:10:07.680 you know, definitely go further faster together. So that's week one. And that is kind of, 188 00:10:08.400 --> 00:10:14.080 first thing is just kind of taking that week of strategy, and just getting kind of a plan 189 00:10:14.080 --> 00:10:18.800 together. So you're not actually having to do anything public other than in your own personal 190 00:10:18.800 --> 00:10:24.000 mind, like setting, setting your your date of when you're when it's going to be. So just any 191 00:10:24.000 --> 00:10:28.320 questions on this here. And if you do have questions, we'll just maybe put up your hand, 192 00:10:28.320 --> 00:10:33.680 or you can just unmute. I know there's only a few of us here. So I'll give just a second here 193 00:10:33.680 --> 00:10:40.160 for that if anyone has. Should you just launch one thing? Or should you launch two things? So 194 00:10:40.160 --> 00:10:46.640 for example, I have a 12 week challenge that I want to launch the first week of February. 195 00:10:47.360 --> 00:10:53.360 I also want to eventually have a paid community. Should I launch the paid community in four weeks 196 00:10:53.360 --> 00:10:58.800 with an upsell to the challenge in eight weeks? Or should I just focus on the challenge? 197 00:10:58.800 --> 00:11:05.120 Like, can you do kind of both simultaneously? That's a great point. So I so all of our 198 00:11:05.840 --> 00:11:10.000 processes are going to be very similar. Exactly what you just said there, like, we're going to 199 00:11:10.000 --> 00:11:14.320 encourage you to do something that's like a free or like a very low ticket, meaning like less than 200 00:11:14.320 --> 00:11:19.840 $100, you know, less than $50. If you want, people can jump in for a few weeks with you. 201 00:11:20.560 --> 00:11:25.280 And it's the taste and see model where people are going to try stuff out. So yes, for this launch, 202 00:11:25.280 --> 00:11:31.680 like kind of focus on just that first big bulk of people and doing that challenge and just doing 203 00:11:31.680 --> 00:11:38.160 that really well. And you can definitely start to layer in like the one of the weeks is called 204 00:11:38.160 --> 00:11:42.000 the offer week. And so that's actually what you're going to that's your next thing that you were 205 00:11:42.000 --> 00:11:47.280 talking about your 12 week program. So there'll be a like time for you to just dial in what that 206 00:11:47.280 --> 00:11:52.080 is going to look like, and prep it. But you kind of think of it like it's a big funnel, 207 00:11:52.080 --> 00:11:57.120 like it's the most amount of work for the for the big free group, actually, because you have to get 208 00:11:57.120 --> 00:12:01.200 the most amount of people there. You know, most people in the first challenge, the first group, 209 00:12:01.200 --> 00:12:05.760 and then once you start working with those people who've paid you, it's actually a lot easier. It's 210 00:12:05.760 --> 00:12:12.000 a smaller group. It's just the admin gets a lot easier. There's no pressure of sales like you've 211 00:12:12.400 --> 00:12:18.720 they've already been sold in. So it gets easier. But yes, definitely. If I back up here, you'll 212 00:12:18.720 --> 00:12:23.200 see there's like, I just have it for like week three kind of dialing in the offer of like what, 213 00:12:23.760 --> 00:12:32.960 what you want. So but all of these will typically will recommend this four week being a free or a 214 00:12:32.960 --> 00:12:43.680 low ticket option. And I've seen even having it like being a $1 event or a $7 event will be 215 00:12:43.680 --> 00:12:48.320 dramatic difference and who shows up for it because someone who's like willing to pull out 216 00:12:48.320 --> 00:12:53.760 their credit card and put a few bucks in helps pay for your ads, a bunch of other things, but 217 00:12:54.720 --> 00:12:58.960 it it makes a huge difference to the quality of like who's going to attract because if it is 218 00:12:58.960 --> 00:13:03.680 free and you're running ads or something, you can typically end up with a lot of people that 219 00:13:03.680 --> 00:13:10.080 are not going to show up or not really like your ideal person. So cool. So that's kind of 220 00:13:11.360 --> 00:13:17.360 week one. The second week is is thinking through just like so we could talk about scheduling. 221 00:13:18.000 --> 00:13:23.840 And then we'll set up this free group, right? You can create some welcome posts, make sure they get 222 00:13:23.840 --> 00:13:28.800 it ready for people to set up. And we've got some trainings and things on all these the details of 223 00:13:28.800 --> 00:13:35.600 like how to set the group up and and all those those pieces. And then you at the end of this 224 00:13:35.600 --> 00:13:39.760 week to like you kind of built everything. You got it ready. You figured out what like I'm going to 225 00:13:39.760 --> 00:13:46.480 do a, you know, 90 minute workshop. I'm going to do a three day challenge. I'm going to do a two 226 00:13:46.480 --> 00:13:52.080 week challenge. I think like something in that range is easier. Or if you're going to do something 227 00:13:52.080 --> 00:13:56.720 where it's like a four week challenge, but it's like we're going to meet every Monday and do a 228 00:13:56.720 --> 00:14:02.240 one hour call or something that could work as well. And we can kick some ideas around on that 229 00:14:02.240 --> 00:14:07.840 and strategize on that. But week two is really just about deciding what you're going to do. Like 230 00:14:07.840 --> 00:14:12.880 this is the kind of events I'm going to do. Here's the I'm going to have this group where I'm going 231 00:14:12.880 --> 00:14:19.520 to host the event, which will be you can use your one of your tribe groups for that. And you create 232 00:14:19.520 --> 00:14:24.160 all the welcome stuff, any content, add any resources and trainings and stuff in there that 233 00:14:24.160 --> 00:14:31.840 you want and then start to share it. So this could be as simple as you starting to text someone, 234 00:14:31.840 --> 00:14:40.000 promote it, you know, just sharing with with a friend. And we'll talk more in the next week here 235 00:14:40.000 --> 00:14:46.160 about like actually promoting it. But does that make sense for the build stuff? And if there's any 236 00:14:46.160 --> 00:14:57.200 questions or comments on that. No questions, I think I still have to go through a lot of the 237 00:14:57.200 --> 00:14:59.920 a lot of the videos to to worry about the build. 238 00:15:00.000 --> 00:15:10.000 I think what I'm trying to, what I have in my mind is to do three levels, you know, bronze silver gold levels of membership for the group. 239 00:15:10.000 --> 00:15:14.000 But I don't think that that's going to be a problem. It's just a matter of going through the details. 240 00:15:14.000 --> 00:15:15.000 Yeah. 241 00:15:15.000 --> 00:15:24.000 And I think we're going to be on the videos like we're going to structure all the launch, we're going to kind of restructure that course to be in these weeks. 242 00:15:24.000 --> 00:15:31.000 So, each of these should have videos and things associated with it so you can start to check those things off. 243 00:15:31.000 --> 00:15:38.000 Because we didn't want you to start worrying about like some of the technical pieces of, you know, the tribe app. 244 00:15:38.000 --> 00:15:47.000 You know right now like the bigger picture is like this sort of strategy side prepping things thinking about who you're going to be working with and all that. 245 00:15:47.000 --> 00:15:59.000 So, I'm going to help you think about it in the right order. We're also, there's just 100 things you could be doing all at once. So I'm going to try to make this as like digestible as possible rather than just like, here's 100 videos to go watch 246 00:15:59.000 --> 00:16:01.000 that everybody feels like they're way behind. 247 00:16:01.000 --> 00:16:10.000 So, and Marcello said like doing a 90 minute workshop. I think that's going into a large event for sure. 248 00:16:10.000 --> 00:16:22.000 I would say, like, you're going to do a lot of these events, you're going to get really good at doing events, you're going to get good at like hosting and having a bunch of strangers show up for a zoom call. 249 00:16:22.000 --> 00:16:31.000 And so the best thing is you just got to get your reps in and just do it, you know, a bunch so this is just going to be your first event to launch. 250 00:16:31.000 --> 00:16:33.000 I think we did three in a row. 251 00:16:33.000 --> 00:16:36.000 If you guys were tracking like we did. 252 00:16:36.000 --> 00:16:49.000 The first one was okay I'd give it like a four or five out of 10, meaning I'll give myself a four out of five out of 10 on the content was rough, I hadn't like we haven't done some coaching on this topic before week to like dialed it in a little bit and 253 00:16:49.000 --> 00:16:53.000 the third time I was like I think we're getting to like a six or seven out of 10. 254 00:16:53.000 --> 00:17:09.000 We're still out there so we're going to keep doing it live. A few times but just honestly just got to start with something. I would think of like a workshop or a one time thing where you just host, you know, a free 90 minute thing is a great entry level. 255 00:17:09.000 --> 00:17:13.000 You can do something that's like a three day challenge or a seven day challenge. 256 00:17:13.000 --> 00:17:27.000 The admin just gets, you know, more you have seven calls to deal with seven recordings to like deal with, you know, more comments, emails to go out to people so this is just your first one, and you can do one every week after this if you want. 257 00:17:28.000 --> 00:17:36.000 It's totally up to you. And you'll see like once you put this all together. It's very very little work to basically do the event again. 258 00:17:36.000 --> 00:17:45.000 And you'll probably get totally different people on the second and third time so give you guys some perspective there. 259 00:17:45.000 --> 00:18:01.000 Okay, so on the week three we're kind of thinking about the offer so now you've got them in like the you're kind of ramping up to this event and at the event you're going to want to give them something to go towards so that can be, you know, a boot camp of 260 00:18:02.000 --> 00:18:13.000 eight weeks 12 weeks something like that would be good. I would try to stay clear of having like anything longer than 90 days it's kind of hard for people to visualize that. 261 00:18:13.000 --> 00:18:20.000 I would also stay away initially from monthly people like oh I'm going to charge people like 50 bucks a month they're gonna be part of my membership. 262 00:18:21.000 --> 00:18:30.000 You can do that it's just a very hard way to make money because people already kind of subscription fatigued with all the subscriptions that are going on. 263 00:18:30.000 --> 00:18:44.000 It's easier if they're like hey I'm going to fix this one problem and I'm going to invest, you know, whatever the amount is into a 12 week program and then it's done it's just, you have to only do the sale once the month is really hard because they're going to get it pulled 264 00:18:44.000 --> 00:18:57.000 every single month, a little bit off and so it's just kind of like death by 1000 cuts, like, it's like every single time we're talking about money and then you know if someone's payment fails now we got to like reach out to that person. 265 00:18:57.000 --> 00:19:06.000 If you can do it all up front like what's great is you guys are in here, we never have to talk about money again like you guys are in for the year and we're, we're good, like we're good to go. 266 00:19:07.000 --> 00:19:20.000 We can focus on the content and the actual work here we don't have to add anything like that so keep it simple for yourself. Initially, and then I would also just try to finalize like a single offer. 267 00:19:20.000 --> 00:19:34.000 It's very well known fact that like a confused mind will never buy. So, you want to make it just super easy like hey here's all the things I talked about in the workshop, and we're here for the this, the challenge. 268 00:19:34.000 --> 00:19:41.000 And then here's the like here's the one thing and it's got all the things that you need to, to fix this problem or to see this breakthrough. 269 00:19:42.000 --> 00:19:52.000 So, that we can definitely talk that would be a great time for when we do the q amp a sessions or the hot seats, like at the end of these weekly calls, bring your idea like okay I've mapped it out. 270 00:19:52.000 --> 00:19:59.000 Here's what I'm thinking, like, give me some bullet points and we can all kick around ideas and give each other feedback and try to weigh in on that. 271 00:20:00.000 --> 00:20:02.560 as well for some of these weeks, two specific trainings, 272 00:20:02.560 --> 00:20:04.240 I think in Challenge Secrets, 273 00:20:04.240 --> 00:20:06.160 because Pedro does a phenomenal job 274 00:20:06.160 --> 00:20:08.000 of helping package these things up. 275 00:20:08.000 --> 00:20:09.360 And I think he's got a real gift 276 00:20:09.360 --> 00:20:11.840 for building like a killer offer. 277 00:20:11.840 --> 00:20:13.840 And so he'll also be in here, of course, 278 00:20:13.840 --> 00:20:16.080 he can help do some live hot seats 279 00:20:16.080 --> 00:20:17.520 with you guys in a few weeks. 280 00:20:18.240 --> 00:20:19.360 And we'll put that in the calendar 281 00:20:19.360 --> 00:20:20.720 once we've got it set. 282 00:20:21.760 --> 00:20:24.640 But we wanna make it just really simple, 283 00:20:24.640 --> 00:20:26.720 like one super clear offer, 284 00:20:26.720 --> 00:20:27.760 this is the only way in. 285 00:20:27.760 --> 00:20:30.800 And so just to your point, Xavier, 286 00:20:30.800 --> 00:20:32.880 if you're thinking of like different tiers and stuff, 287 00:20:32.880 --> 00:20:35.120 that's an awesome idea and keep it sketched out. 288 00:20:35.120 --> 00:20:36.800 But I would have like one thing 289 00:20:36.800 --> 00:20:39.200 to get people in initially, 290 00:20:39.200 --> 00:20:40.560 just so you only have one thing to sell. 291 00:20:42.000 --> 00:20:42.560 So it makes it- 292 00:20:42.560 --> 00:20:43.600 No, that's a good point. 293 00:20:43.600 --> 00:20:46.000 And that's actually what I'm thinking of. 294 00:20:46.000 --> 00:20:48.800 I'm just thinking ahead of setting up tiers 295 00:20:48.800 --> 00:20:51.120 as I engage them more. 296 00:20:51.120 --> 00:20:53.760 So yeah, only make one offer up front. 297 00:20:53.760 --> 00:20:57.280 And to that, actually to that point, 298 00:20:57.280 --> 00:20:59.680 I'm curious as far as what the group thinks 299 00:20:59.680 --> 00:21:01.360 or what everyone is thinking 300 00:21:01.360 --> 00:21:03.760 regarding free versus low cost 301 00:21:04.400 --> 00:21:05.440 at the top of the funnel. 302 00:21:05.440 --> 00:21:08.160 Thank you. 303 00:21:08.160 --> 00:21:11.520 Yeah, I'd be interested to see 304 00:21:11.520 --> 00:21:13.280 what everybody would think. 305 00:21:13.280 --> 00:21:18.560 If it depends on like what the topic, 306 00:21:18.560 --> 00:21:19.440 can you share what your... 307 00:21:21.600 --> 00:21:22.240 Well, let's do this, 308 00:21:22.240 --> 00:21:24.240 let's get into the hot seats at the end 309 00:21:24.240 --> 00:21:25.120 because I would like- 310 00:21:25.120 --> 00:21:26.640 Yeah, I didn't wanna try to jump- 311 00:21:26.640 --> 00:21:27.120 No, you're good. 312 00:21:27.120 --> 00:21:27.680 This is great. 313 00:21:28.480 --> 00:21:30.240 I definitely wanna answer that for sure. 314 00:21:32.320 --> 00:21:34.160 So offer, dialing in the offer, 315 00:21:34.160 --> 00:21:36.400 you're building up presentation of how you wanna... 316 00:21:36.400 --> 00:21:38.480 This doesn't mean you have to make a beautiful keynote 317 00:21:38.480 --> 00:21:40.640 and have all the fancy graphics. 318 00:21:40.640 --> 00:21:42.800 It's just like you could write it out on a piece of paper. 319 00:21:42.800 --> 00:21:44.320 As long as it's clear in your mind 320 00:21:44.320 --> 00:21:46.480 of what you're offering, that's what it is. 321 00:21:46.480 --> 00:21:48.160 And then I would encourage you guys, 322 00:21:48.160 --> 00:21:49.760 when you go into this week three, 323 00:21:49.760 --> 00:21:51.360 if I kind of jump back to our timeline, 324 00:21:51.920 --> 00:21:54.080 starting here, when you start promoting it 325 00:21:54.080 --> 00:21:55.200 to the end of week two, 326 00:21:55.760 --> 00:21:57.600 I would encourage you like every single day 327 00:21:57.600 --> 00:21:58.560 to share something. 328 00:21:58.560 --> 00:22:00.880 Like go on social media, post something, 329 00:22:00.880 --> 00:22:02.400 post a graphic, post something. 330 00:22:02.400 --> 00:22:06.960 Like you don't have to be posting like... 331 00:22:06.960 --> 00:22:08.720 You see some of these social media guys are like, 332 00:22:08.720 --> 00:22:12.240 oh, post three times a day on every platform 333 00:22:12.240 --> 00:22:14.720 or don't have to go crazy with it. 334 00:22:14.720 --> 00:22:16.880 But if you can post like just once a day 335 00:22:17.440 --> 00:22:19.600 on Instagram, Facebook, 336 00:22:19.600 --> 00:22:20.400 wherever you think you're, 337 00:22:20.400 --> 00:22:22.320 who's hanging out, X or Twitter, 338 00:22:22.880 --> 00:22:26.080 those can be very, very powerful. 339 00:22:26.080 --> 00:22:26.960 And it helps you like, okay, 340 00:22:26.960 --> 00:22:27.840 I'm promoting this thing. 341 00:22:28.720 --> 00:22:30.640 And what it is, is you're like giving 342 00:22:30.640 --> 00:22:32.720 some piece of content out of like, 343 00:22:32.720 --> 00:22:34.640 hey, here's something I struggled with. 344 00:22:34.640 --> 00:22:36.400 And at the very end, you're like, 345 00:22:36.400 --> 00:22:37.920 check out the link in my bio. 346 00:22:37.920 --> 00:22:40.000 I'm hosting a free workshop or a... 347 00:22:41.680 --> 00:22:43.040 You can just say I'm hosting a workshop 348 00:22:43.040 --> 00:22:45.280 and maybe it's $6 or $7 or something. 349 00:22:46.880 --> 00:22:49.120 So you're posting with the intent, 350 00:22:49.120 --> 00:22:50.960 it's really advertising for the event. 351 00:22:51.440 --> 00:22:54.000 And that's just a great way to... 352 00:22:54.000 --> 00:22:55.200 And so, and you can do this 353 00:22:55.200 --> 00:22:57.920 where you can go like intensely posting daily 354 00:22:57.920 --> 00:23:00.000 for like a week or two before 355 00:23:00.000 --> 00:23:01.520 and then just stop posting again. 356 00:23:02.080 --> 00:23:02.880 I don't recommend it, 357 00:23:02.880 --> 00:23:05.120 but like that's the time that it really matters 358 00:23:05.120 --> 00:23:06.960 is to be posting right up until it. 359 00:23:07.840 --> 00:23:09.600 So it's a way to do a short burst. 360 00:23:09.600 --> 00:23:11.040 I know we, in Kingdom Messengers, 361 00:23:11.040 --> 00:23:12.720 we talked a lot about just, 362 00:23:12.720 --> 00:23:15.120 you know, keeping it super consistent 363 00:23:15.120 --> 00:23:17.840 and that does build long-term results. 364 00:23:17.840 --> 00:23:19.280 No, that's, you know, everybody, 365 00:23:19.280 --> 00:23:20.640 that's sort of the standard for it 366 00:23:21.120 --> 00:23:22.160 to grow it. 367 00:23:22.160 --> 00:23:24.400 But if you aren't doing anything on social media, 368 00:23:24.400 --> 00:23:25.520 it's okay to be like, 369 00:23:25.520 --> 00:23:27.280 I haven't posted in six months, 370 00:23:27.280 --> 00:23:29.040 jump in, post like crazy for two weeks 371 00:23:29.040 --> 00:23:29.920 and then disappear again. 372 00:23:29.920 --> 00:23:33.040 That's just feel the freedom to do that. 373 00:23:33.040 --> 00:23:35.520 Okay, so you don't feel like, 374 00:23:36.720 --> 00:23:39.360 you know, I don't know what to post on my next post 375 00:23:39.360 --> 00:23:40.640 because I haven't posted in a few months. 376 00:23:40.640 --> 00:23:41.680 Like don't overthink it. 377 00:23:43.200 --> 00:23:46.080 So share every day would be part of that. 378 00:23:46.080 --> 00:23:48.640 And then the fourth one is just actually launching. 379 00:23:48.640 --> 00:23:52.240 So continue to promote, host your actual event, 380 00:23:52.240 --> 00:23:53.840 make some sort of offer 381 00:23:53.840 --> 00:23:58.240 and, you know, just continue to make it 382 00:23:58.240 --> 00:23:59.200 very, very clear for people 383 00:23:59.200 --> 00:24:02.000 and have one like simple call to action. 384 00:24:02.000 --> 00:24:04.560 It's like, if you're interested, 385 00:24:05.120 --> 00:24:06.560 click this link and sign up. 386 00:24:06.560 --> 00:24:09.120 Like put your credit card in and go, 387 00:24:09.120 --> 00:24:10.720 or hey, book a free call. 388 00:24:10.720 --> 00:24:13.040 Here's a link to my Calendly 389 00:24:13.040 --> 00:24:14.800 and I'd love to chat with you for 20 minutes. 390 00:24:16.080 --> 00:24:17.280 If it's your first time, 391 00:24:17.840 --> 00:24:18.800 doing that type of thing, 392 00:24:18.800 --> 00:24:21.280 definitely chatting with someone is like the easiest thing. 393 00:24:21.280 --> 00:24:22.560 It's one-on-one, it's very, 394 00:24:22.560 --> 00:24:24.240 you can just be a normal human. 395 00:24:24.240 --> 00:24:25.760 You can hear what their problems, 396 00:24:25.760 --> 00:24:26.800 what, you know, where they're at, 397 00:24:27.520 --> 00:24:29.200 tell them what, you know, answer some questions 398 00:24:29.200 --> 00:24:31.760 and then just let them make that decision. 399 00:24:31.760 --> 00:24:36.240 So just a super simple, clear call to action. 400 00:24:36.240 --> 00:24:37.600 You can bring people in 401 00:24:37.600 --> 00:24:40.320 and have some sort of thing that your offer 402 00:24:40.320 --> 00:24:43.120 is now starting on within like a few days. 403 00:24:43.120 --> 00:24:45.280 So we did like Cyber Monday 404 00:24:45.280 --> 00:24:46.560 and then a bunch of people came in 405 00:24:46.560 --> 00:24:48.480 and then we hosted our first call for this, 406 00:24:48.480 --> 00:24:50.000 if you remember, on Tuesday. 407 00:24:50.000 --> 00:24:51.040 So it was like right, 408 00:24:51.040 --> 00:24:55.440 it was within 24 hours of that signup close. 409 00:24:55.440 --> 00:24:56.400 We just went straight in. 410 00:24:56.400 --> 00:24:58.640 So that way there was a little bit of urgency 411 00:24:58.640 --> 00:24:59.840 to like, hey, we are starting. 412 00:25:00.000 --> 00:25:02.200 and it's starting quick and then we just roll right into it. 413 00:25:02.200 --> 00:25:06.120 So, that is it on the week four. 414 00:25:06.120 --> 00:25:09.280 So, let's see here. 415 00:25:12.920 --> 00:25:15.400 Week four, and then the last thing I'll just say here 416 00:25:15.400 --> 00:25:17.320 is like I said, for homework, 417 00:25:17.320 --> 00:25:19.360 if you can go pick a date 418 00:25:19.360 --> 00:25:21.520 and you can, if you're already thinking of a date, 419 00:25:21.520 --> 00:25:23.680 you can drop it in the chat right now, 420 00:25:23.680 --> 00:25:26.160 or take a second, I would love for you to take it 421 00:25:26.160 --> 00:25:28.900 and put it into the community 422 00:25:28.900 --> 00:25:30.500 and just say like, for each of you to say, 423 00:25:30.500 --> 00:25:35.140 hey, I picked my date on January 15th, 424 00:25:35.140 --> 00:25:36.380 I'm gonna be doing this, 425 00:25:36.380 --> 00:25:38.580 and just put it out there, we can all cheer you on 426 00:25:38.580 --> 00:25:41.180 and be like, just know that you're moving. 427 00:25:42.020 --> 00:25:45.540 And then you can kind of work backwards from that date. 428 00:25:45.540 --> 00:25:48.380 And given the seasonality of where everybody is, 429 00:25:48.380 --> 00:25:50.900 like I think mid-January to end of January, 430 00:25:51.820 --> 00:25:54.560 and Jennifer said early February, that's perfect. 431 00:25:54.560 --> 00:25:57.560 I think people are, just kind of feel, 432 00:25:57.560 --> 00:26:01.000 if you're also gearing it towards maybe you 433 00:26:01.000 --> 00:26:03.400 or someone similar to you from three years ago, 434 00:26:03.400 --> 00:26:06.080 five years ago, just think about what makes sense. 435 00:26:06.080 --> 00:26:10.880 Like, hey, would you be joining a challenge on January 1st? 436 00:26:10.880 --> 00:26:12.000 If it's a very strategic, 437 00:26:12.000 --> 00:26:14.400 I know obviously Pedro is doing his wisdom challenge, 438 00:26:14.400 --> 00:26:15.640 and it's very strategic, 439 00:26:15.640 --> 00:26:20.240 it's an insane amount of work to do that 31 day thing. 440 00:26:20.240 --> 00:26:25.240 So, you have to, that's a crazy amount of work. 441 00:26:25.720 --> 00:26:27.480 So, make it really easy on yourself. 442 00:26:27.480 --> 00:26:31.680 Yeah, and also don't overthink it too much, 443 00:26:31.680 --> 00:26:33.760 like, oh, well, this person's running a challenge 444 00:26:33.760 --> 00:26:36.800 at the same time, like the world is a super big place, 445 00:26:36.800 --> 00:26:38.760 you can all run stuff at the same time. 446 00:26:39.840 --> 00:26:44.640 And I almost didn't run anything for Tribe until next year, 447 00:26:44.640 --> 00:26:48.100 because Pedro was doing a couple things a few weeks before, 448 00:26:48.100 --> 00:26:50.600 and in and around us, and it didn't matter at all. 449 00:26:50.600 --> 00:26:53.820 Like the overlap was not anything that we thought it was. 450 00:26:53.820 --> 00:26:57.140 So, it's mostly just excuses that I was making up 451 00:26:57.140 --> 00:27:00.660 to procrastinate again, so, for being honest. 452 00:27:02.180 --> 00:27:07.180 Cool, so that's the whole launch in four week plan. 453 00:27:08.020 --> 00:27:10.580 And like I said, we'll try to structure the content 454 00:27:10.580 --> 00:27:12.420 in the rest of the course to match that, 455 00:27:12.420 --> 00:27:13.540 so you kind of know the framework, 456 00:27:13.540 --> 00:27:16.380 and that way as well, when we're doing a hot seat as well, 457 00:27:16.380 --> 00:27:18.220 you can kind of share that as well, 458 00:27:18.220 --> 00:27:20.340 like, hey, I'm currently on the week two, 459 00:27:20.340 --> 00:27:22.020 I'm building my group, or three, 460 00:27:22.020 --> 00:27:23.940 I'm trying to figure out my offer, week four, 461 00:27:23.940 --> 00:27:26.100 okay, I'm getting ready to do my presentation, 462 00:27:26.100 --> 00:27:27.740 like, that way we can give context 463 00:27:27.740 --> 00:27:30.840 and figure out where you are in the process. 464 00:27:32.300 --> 00:27:36.620 Awesome, so any questions on the four weeks or anything, 465 00:27:36.620 --> 00:27:37.820 and then we'll jump into some other thing. 466 00:27:37.820 --> 00:27:40.460 I'm gonna give you guys a productivity hack, 467 00:27:41.300 --> 00:27:43.720 short little mini training thing. 468 00:27:46.660 --> 00:27:47.500 Anything there? 469 00:27:48.500 --> 00:27:51.500 Sweet, all good, okay, cool. 470 00:27:53.900 --> 00:27:55.300 Let's go here. 471 00:27:55.300 --> 00:27:58.900 So, what I'm gonna do is try to drop 472 00:27:58.900 --> 00:28:02.900 just a couple nuggets for some sort of productivity hacks. 473 00:28:02.900 --> 00:28:05.820 You guys know we leverage tech and training, 474 00:28:05.820 --> 00:28:08.540 and we're part of a bunch of different masterminds, 475 00:28:08.540 --> 00:28:10.460 and part of different coaching programs, 476 00:28:10.460 --> 00:28:13.580 and so, some of these tools, like, I wanna share with you, 477 00:28:13.580 --> 00:28:15.060 are things that I've been doing for a while, 478 00:28:15.140 --> 00:28:17.100 and some of these tools, like, I wanna share with you, 479 00:28:17.100 --> 00:28:19.980 are things that have been total game changers for us, 480 00:28:19.980 --> 00:28:24.220 for me, as an entrepreneur, but also for our team, 481 00:28:24.220 --> 00:28:29.220 and so, I will pick very specific, very specific things. 482 00:28:29.860 --> 00:28:32.100 This is not just, here's a random idea for the week, 483 00:28:32.100 --> 00:28:33.180 like, I'm gonna try to pick things 484 00:28:33.180 --> 00:28:36.980 that, like, have been total game changers for us, 485 00:28:36.980 --> 00:28:41.260 and this one is called the Perfect Week Planner Plan, 486 00:28:41.260 --> 00:28:45.020 and so, I took this directly from Buy Back Your Time, 487 00:28:45.980 --> 00:28:49.980 by Stan Martell, we're in his SaaS Academy coaching program. 488 00:28:49.980 --> 00:28:53.660 It's a great book, if you are a entrepreneur, 489 00:28:53.660 --> 00:28:56.260 if you're starting anything, this is very inspiring, 490 00:28:56.260 --> 00:28:59.340 it's very practical, and he has a lot of little, 491 00:28:59.340 --> 00:29:02.060 great little frameworks and things to help, 492 00:29:02.060 --> 00:29:03.540 but this essentially helps make, 493 00:29:03.540 --> 00:29:06.500 create consistency for yourself and others around you, 494 00:29:06.500 --> 00:29:08.700 and you can figure out a way to run your week, 495 00:29:08.700 --> 00:29:10.700 and not let the week run you, 496 00:29:10.700 --> 00:29:12.340 and so, it's a way to sort of take, 497 00:29:12.700 --> 00:29:15.140 offensive side, instead of being on defense, 498 00:29:15.140 --> 00:29:19.260 for your week, we always went through the weeks, 499 00:29:19.260 --> 00:29:23.500 a little bit kind of crazy, things were just disconnected, 500 00:29:23.500 --> 00:29:25.060 we always didn't feel like, 501 00:29:25.060 --> 00:29:26.100 oh, we got to the end of the week, 502 00:29:26.100 --> 00:29:27.540 and like, what did we actually accomplish? 503 00:29:27.540 --> 00:29:28.660 Or like, what did we move forward? 504 00:29:28.660 --> 00:29:30.660 Like, did I actually get quality time with the family? 505 00:29:30.660 --> 00:29:33.420 Did I get quality time, personally, 506 00:29:33.420 --> 00:29:36.260 to exercise, or work out, or whatever? 507 00:29:36.260 --> 00:29:40.260 So, putting together like, a plan for your week, 508 00:29:40.260 --> 00:29:41.860 and then you go and execute on it, 509 00:29:42.380 --> 00:29:43.860 has been super helpful, and we did this, 510 00:29:43.860 --> 00:29:45.420 Lindsay and I did this together, 511 00:29:45.420 --> 00:29:47.340 at the beginning of 2023, 512 00:29:47.340 --> 00:29:50.780 we went through, read through the chapter on, 513 00:29:50.780 --> 00:29:53.100 in the book, where he talked about this, 514 00:29:53.100 --> 00:29:54.380 and then we put down a plan, 515 00:29:54.380 --> 00:29:55.220 and it was interesting, 516 00:29:55.220 --> 00:29:57.100 it was like, Lindsay put her plan together, 517 00:29:57.100 --> 00:29:59.820 I put mine, and then we kind of looked at them side by side, 518 00:30:00.000 --> 00:30:01.200 It was very, very helpful. 519 00:30:01.200 --> 00:30:03.440 So as we're kind of also getting into January, 520 00:30:03.440 --> 00:30:05.760 it's a good season to be thinking about this 521 00:30:05.760 --> 00:30:08.960 and kind of starting the year fresh. 522 00:30:08.960 --> 00:30:12.060 But this is sort of the exercises 523 00:30:12.060 --> 00:30:14.080 that we will go through. 524 00:30:14.080 --> 00:30:18.320 So for this, the first thing we want to do 525 00:30:18.320 --> 00:30:20.320 is just sort of take inventory of everything 526 00:30:20.320 --> 00:30:21.480 that's on your plate. 527 00:30:21.480 --> 00:30:25.040 So I do this by very old school. 528 00:30:25.040 --> 00:30:26.640 See, I got my notebook. 529 00:30:26.640 --> 00:30:29.640 And I literally just write out sections 530 00:30:29.640 --> 00:30:30.960 of like, here's personal stuff. 531 00:30:30.960 --> 00:30:33.680 Like, oh, I'm more, I need, I'm concerned about this thing. 532 00:30:33.680 --> 00:30:34.600 I'm concerned about this thing. 533 00:30:34.600 --> 00:30:37.200 It's just like a mind dump of like everything 534 00:30:37.200 --> 00:30:39.800 that you think you have for the week. 535 00:30:39.800 --> 00:30:41.240 And fun stuff as well. 536 00:30:41.240 --> 00:30:44.280 Like, oh, I really do want to get to the gym 537 00:30:44.280 --> 00:30:46.240 five times this week or three times this week. 538 00:30:46.240 --> 00:30:50.440 I really want to, I'm still working on my pilot's license. 539 00:30:50.440 --> 00:30:52.320 So like, man, that would be fun to like, 540 00:30:52.320 --> 00:30:53.960 you know, that would be a fun thing to add. 541 00:30:53.960 --> 00:30:56.320 So put some things that you know you have to do, 542 00:30:56.320 --> 00:30:57.800 some admin stuff, put some fun things 543 00:30:57.800 --> 00:30:58.640 that you know in there. 544 00:30:58.760 --> 00:30:59.840 And just kind of create a list. 545 00:30:59.840 --> 00:31:01.600 It's a way to get everything from your brain 546 00:31:01.600 --> 00:31:03.400 down onto paper. 547 00:31:03.400 --> 00:31:05.000 Cause we're typically as humans, 548 00:31:05.000 --> 00:31:07.440 like pretty bad at visualizing things. 549 00:31:07.440 --> 00:31:10.480 So by writing it out and just putting it down, 550 00:31:10.480 --> 00:31:14.000 it gives us a way to just have it in front of us. 551 00:31:14.000 --> 00:31:17.320 And we can see it and your brain can like process 552 00:31:17.320 --> 00:31:18.680 all the things that are there. 553 00:31:18.680 --> 00:31:19.920 And it feels like, 554 00:31:19.920 --> 00:31:21.440 cause the problem with a process like this 555 00:31:21.440 --> 00:31:23.920 is you start slotting things into a calendar. 556 00:31:23.920 --> 00:31:24.920 And then all of a sudden your brain 557 00:31:24.920 --> 00:31:26.440 doesn't really trust yourself. 558 00:31:26.480 --> 00:31:28.360 So you doubt that like, 559 00:31:28.360 --> 00:31:30.520 oh, I can't really do that on that on Thursday 560 00:31:30.520 --> 00:31:32.160 because I actually have this other commitment. 561 00:31:32.160 --> 00:31:34.680 So write it down, like get it in the list. 562 00:31:34.680 --> 00:31:36.320 So you feel like you can see, you know, 563 00:31:36.320 --> 00:31:39.320 all the commitments and things that you feel 564 00:31:40.200 --> 00:31:42.160 responsible for as well as all the fun stuff 565 00:31:42.160 --> 00:31:43.960 and kind of structured that way. 566 00:31:43.960 --> 00:31:47.120 So just taking inventory, everything's on your plate. 567 00:31:47.120 --> 00:31:50.440 And then we go through this time blocking process. 568 00:31:50.440 --> 00:31:53.640 So this is a pretty well-known process. 569 00:31:53.640 --> 00:31:55.000 Dan mentions in his book, 570 00:31:55.000 --> 00:31:57.200 it's not unique to him, 571 00:31:57.200 --> 00:31:59.880 but just taking your entire week in blocks 572 00:31:59.880 --> 00:32:02.680 of one hour blocks, chunks like this, 573 00:32:02.680 --> 00:32:05.080 and just take all of those different things like, 574 00:32:05.080 --> 00:32:06.480 oh, I wanna work out, great. 575 00:32:06.480 --> 00:32:09.680 So like Monday, Tuesday, or Monday, Wednesday, Friday, 576 00:32:09.680 --> 00:32:13.080 blocking off an hour and a half, whatever that is. 577 00:32:13.080 --> 00:32:15.160 I wanna spend time with the family, like, okay, 578 00:32:15.160 --> 00:32:16.040 that when does that happen? 579 00:32:16.040 --> 00:32:18.200 Does it happen, you know, is there before school? 580 00:32:18.200 --> 00:32:19.560 Is it happening, you know, here? 581 00:32:19.560 --> 00:32:21.760 Is it gonna happen after you finish working? 582 00:32:22.880 --> 00:32:24.600 And then even in your work, 583 00:32:25.200 --> 00:32:26.240 don't block off something and say, 584 00:32:26.240 --> 00:32:28.600 for these four hours, I'm gonna work. 585 00:32:28.600 --> 00:32:30.520 Sure, you're gonna work, but like on what? 586 00:32:30.520 --> 00:32:32.400 Like, are you gonna do deep work 587 00:32:32.400 --> 00:32:34.120 where you're just focusing on, you know, 588 00:32:34.120 --> 00:32:37.520 specific tasks that are totally uninterrupted? 589 00:32:37.520 --> 00:32:39.400 I would go in and slot things like, 590 00:32:39.400 --> 00:32:43.040 I'm gonna do meetings with clients at this time, 591 00:32:43.040 --> 00:32:45.960 from this time to this time on Tuesdays and Thursdays. 592 00:32:45.960 --> 00:32:47.760 And so that way, when people ask for you to meet, 593 00:32:47.760 --> 00:32:49.800 or you have a client and they're asked like, 594 00:32:49.800 --> 00:32:52.480 hey, Xavier, I wanna meet with you, can we talk? 595 00:32:52.480 --> 00:32:54.200 Or I'm thinking of joining your program, 596 00:32:54.800 --> 00:32:56.440 when can I, you know, hop on a call? 597 00:32:56.440 --> 00:32:58.440 Great, I have these two, 598 00:32:58.440 --> 00:33:00.880 like these two afternoons in the week. 599 00:33:00.880 --> 00:33:03.320 For me, it's Monday afternoons, 600 00:33:03.320 --> 00:33:05.560 Tuesday afternoons and Thursday afternoons, 601 00:33:05.560 --> 00:33:06.880 is where we do client meetings 602 00:33:06.880 --> 00:33:09.000 and we do the training stuff on Tuesdays. 603 00:33:09.000 --> 00:33:12.440 So it helps me just focus and help my brain 604 00:33:12.440 --> 00:33:15.680 not have to just constantly be in these different zones. 605 00:33:16.600 --> 00:33:19.360 So that's, so you kind of slot things down. 606 00:33:19.360 --> 00:33:20.760 And the thing that you'll find 607 00:33:20.760 --> 00:33:21.760 when you do this the first time, 608 00:33:21.760 --> 00:33:23.480 and I have this as a worksheet, 609 00:33:23.480 --> 00:33:26.200 so Macy will drop that here, 610 00:33:26.200 --> 00:33:28.400 but it like, it prints out really nicely. 611 00:33:28.400 --> 00:33:31.200 It's a full page and just, you know, 612 00:33:31.200 --> 00:33:34.360 jot everything down and just start slotting things in. 613 00:33:34.360 --> 00:33:36.960 And you'll be amazed at how much time 614 00:33:36.960 --> 00:33:38.480 you actually do have in a week, 615 00:33:38.480 --> 00:33:40.040 because everybody starts with the idea 616 00:33:40.040 --> 00:33:41.840 that we don't have enough time for things. 617 00:33:41.840 --> 00:33:42.960 And so we kind of build it off 618 00:33:42.960 --> 00:33:44.880 on this sort of scarcity mindset. 619 00:33:44.880 --> 00:33:47.200 We realize like a lot of it is just filled 620 00:33:47.200 --> 00:33:49.200 with not really like slotting things in 621 00:33:49.200 --> 00:33:53.000 or not organizing or blocking off the week in a logical way. 622 00:33:53.000 --> 00:33:55.000 So your brain is like jumping from this thing 623 00:33:55.000 --> 00:33:56.840 to this other interruption to something else. 624 00:33:56.840 --> 00:34:01.440 And you're kind of operating at like 50% efficiency. 625 00:34:01.440 --> 00:34:03.800 So this just helps kind of like create a cadence 626 00:34:03.800 --> 00:34:06.360 and a routine that can work. 627 00:34:06.360 --> 00:34:07.520 And so you can include things like, 628 00:34:07.520 --> 00:34:08.480 this is not just for work. 629 00:34:08.480 --> 00:34:10.159 It can be your personal life. 630 00:34:10.159 --> 00:34:11.239 It can be marriage. 631 00:34:11.239 --> 00:34:13.280 It can be kids. 632 00:34:13.280 --> 00:34:14.880 It can be whatever thing that you've got, 633 00:34:14.880 --> 00:34:17.040 commitments you've got, build it into that. 634 00:34:17.040 --> 00:34:19.000 Because if your brain can see like, okay, cool, 635 00:34:19.600 --> 00:34:23.760 Tuesday afternoon or Tuesday at lunchtime, 636 00:34:23.760 --> 00:34:24.760 we're gonna do a date. 637 00:34:24.760 --> 00:34:27.280 Lindsay and I are doing a date lunchtime. 638 00:34:27.280 --> 00:34:28.199 I know that's happening. 639 00:34:28.199 --> 00:34:30.080 So when we're going through the rest of the week, 640 00:34:30.080 --> 00:34:33.600 I kind of have budgeted that in my mind. 641 00:34:33.600 --> 00:34:35.480 And so I kind of know that's gonna happen. 642 00:34:35.480 --> 00:34:37.600 And your brain can kind of relax a little bit 643 00:34:37.600 --> 00:34:39.040 and be like, oh man, we really like, 644 00:34:39.040 --> 00:34:40.000 did I get enough time with this? 645 00:34:40.000 --> 00:34:42.600 Like, no, I know that tomorrow I get a full, 646 00:34:42.600 --> 00:34:44.760 we're gonna go on a date and have time. 647 00:34:44.760 --> 00:34:46.199 And by the end of the week, 648 00:34:46.199 --> 00:34:47.080 you're kind of figuring out like, 649 00:34:47.080 --> 00:34:49.080 oh man, that week felt perfect. 650 00:34:49.080 --> 00:34:51.280 I got to do stuff with my kids. 651 00:34:51.280 --> 00:34:52.239 I got to do stuff with my wife. 652 00:34:52.239 --> 00:34:53.520 Like I got to do stuff, 653 00:34:53.520 --> 00:34:55.239 got to do some fun personal stuff, 654 00:34:55.239 --> 00:34:56.719 got to do something for health. 655 00:34:56.719 --> 00:34:57.920 And you kind of get to the end of the week 656 00:34:57.920 --> 00:34:59.440 and you're like, that was a great, 657 00:34:59.440 --> 00:35:00.280 that was a perfect. 658 00:35:00.000 --> 00:35:01.600 like I couldn't have made it better. 659 00:35:01.600 --> 00:35:04.840 So kind of think about it from that sort of dream space 660 00:35:04.840 --> 00:35:07.480 and then work backwards into putting all those things in 661 00:35:07.480 --> 00:35:08.960 and slotting them in. 662 00:35:08.960 --> 00:35:12.480 So the last little piece of this, of course, 663 00:35:12.480 --> 00:35:17.480 is just to get, just let yourself like iterate on this. 664 00:35:19.120 --> 00:35:20.640 Do it the first week. 665 00:35:20.640 --> 00:35:23.200 It's not gonna be great the first week, okay? 666 00:35:23.200 --> 00:35:25.000 Nothing's gonna go according to plan. 667 00:35:25.000 --> 00:35:26.680 I'm just telling you now. 668 00:35:26.680 --> 00:35:28.240 So put it in there and then just adjust it. 669 00:35:28.240 --> 00:35:29.640 Next week, you tweak it a little bit, 670 00:35:30.400 --> 00:35:31.760 then the next four to six weeks, 671 00:35:31.760 --> 00:35:34.480 it should kind of like start to even out 672 00:35:34.480 --> 00:35:36.080 and you'll get really, 673 00:35:36.080 --> 00:35:37.520 now you get better at sort of estimating 674 00:35:37.520 --> 00:35:39.600 how long things are and what fits where. 675 00:35:40.440 --> 00:35:42.400 I actually set this up. 676 00:35:42.400 --> 00:35:43.800 I'll show you mine in a second here, 677 00:35:43.800 --> 00:35:45.440 but to recap, it's just take inventory, 678 00:35:45.440 --> 00:35:47.560 plan your week and then iterate as needed. 679 00:35:48.400 --> 00:35:52.040 I built out like a separate calendar in Google for myself. 680 00:35:52.040 --> 00:35:55.520 And so I'm also communicating with my team 681 00:35:55.520 --> 00:35:59.160 and with Macy who helps me organize my calendar. 682 00:35:59.480 --> 00:36:03.720 And so I have to like share what these things are. 683 00:36:03.720 --> 00:36:06.160 And so you can see like we have, oops, 684 00:36:06.160 --> 00:36:08.520 client meetings happening here 685 00:36:08.520 --> 00:36:10.360 and client meetings happening there. 686 00:36:10.360 --> 00:36:13.440 Team meetings are happening kind of the Tuesday afternoon 687 00:36:13.440 --> 00:36:15.640 and I've got time slotted out for family. 688 00:36:15.640 --> 00:36:18.200 So I know like from this time on, 689 00:36:18.200 --> 00:36:19.400 this is kind of blocked off 690 00:36:19.400 --> 00:36:22.880 and that's because nap time ends around that time. 691 00:36:22.880 --> 00:36:25.480 So this is very specific to Bruce. 692 00:36:25.480 --> 00:36:27.200 Like I didn't ask my clients 693 00:36:27.200 --> 00:36:28.400 what was the best way for this. 694 00:36:28.400 --> 00:36:30.600 I didn't ask the team what was the best for them. 695 00:36:30.600 --> 00:36:32.440 I was like, this is what's great for Bruce. 696 00:36:32.440 --> 00:36:33.960 I'll put this plan together. 697 00:36:33.960 --> 00:36:35.920 And then if there's clashes between the team 698 00:36:35.920 --> 00:36:38.560 or spouse or family, like you can kind of figure out, 699 00:36:38.560 --> 00:36:39.720 you know, we compromise, 700 00:36:39.720 --> 00:36:42.200 but now you're actually getting really specific 701 00:36:42.200 --> 00:36:44.880 and budgeting like, cool, I'm gonna spend this time. 702 00:36:44.880 --> 00:36:46.480 So I've got like health fitness stuff happening 703 00:36:46.480 --> 00:36:48.360 in the mornings every morning. 704 00:36:48.360 --> 00:36:49.920 I have this focused work time. 705 00:36:49.920 --> 00:36:52.560 So nine to 12 every Tuesday. 706 00:36:52.560 --> 00:36:53.840 So that's when most of the time 707 00:36:53.840 --> 00:36:56.360 I will get my social media content done. 708 00:36:57.240 --> 00:36:58.800 And I have some processes on that 709 00:36:58.800 --> 00:37:03.320 and how to get all my content for the week in about an hour. 710 00:37:03.320 --> 00:37:04.920 And so that way I can focus on it once. 711 00:37:04.920 --> 00:37:06.320 I don't have to think about posting 712 00:37:06.320 --> 00:37:08.120 and social media the rest of the week. 713 00:37:08.120 --> 00:37:11.080 I can just focus on it for an hour and then it's done. 714 00:37:12.160 --> 00:37:14.640 And so now when you go to Calendly 715 00:37:14.640 --> 00:37:16.320 or you try to book a call with me, 716 00:37:16.320 --> 00:37:19.360 these things are all blocked off in very specifically. 717 00:37:19.360 --> 00:37:21.240 So these are the only slots that are available. 718 00:37:21.240 --> 00:37:24.480 And, you know, there may be a problem where like, 719 00:37:24.480 --> 00:37:25.600 oh, I just don't have enough slots 720 00:37:25.840 --> 00:37:27.600 because I have so many clients wanting to meet with me 721 00:37:27.600 --> 00:37:29.120 and business is so good. 722 00:37:29.120 --> 00:37:31.840 Like that's a different problem that you're trying to solve. 723 00:37:31.840 --> 00:37:33.360 That's not really a problem right now. 724 00:37:33.360 --> 00:37:36.040 So like, keep it small, short, give it, 725 00:37:36.040 --> 00:37:38.640 keep it very specific. 726 00:37:38.640 --> 00:37:40.160 And it's a total difference 727 00:37:40.160 --> 00:37:42.240 when someone goes to book a call with me 728 00:37:42.240 --> 00:37:44.560 and they're like, hey, I'm available on this Tuesday 729 00:37:44.560 --> 00:37:46.560 or if that Tuesday doesn't work, I can do the next Tuesday 730 00:37:46.560 --> 00:37:47.800 or if that Tuesday, the next Tuesday. 731 00:37:47.800 --> 00:37:50.280 So they're like, oh man, I better just like figure it out. 732 00:37:50.280 --> 00:37:51.240 You know, I'll change. 733 00:37:51.240 --> 00:37:55.120 Most people are pretty disorganized with their schedule. 734 00:37:55.120 --> 00:37:56.640 So when you put a little bit of organization 735 00:37:56.640 --> 00:37:58.360 in that works for you, people just, 736 00:37:58.360 --> 00:37:59.760 they're just kind of chaotic anyway. 737 00:37:59.760 --> 00:38:01.000 So they're going to just, you know, 738 00:38:01.000 --> 00:38:04.080 flex to fit the schedule, whatever you set that as. 739 00:38:04.080 --> 00:38:05.720 So, cool. 740 00:38:05.720 --> 00:38:09.480 So that's just the perfect week plan. 741 00:38:09.480 --> 00:38:11.400 Something that we've been integrated in something 742 00:38:11.400 --> 00:38:15.520 that has been super helpful for Lindsay and I 743 00:38:15.520 --> 00:38:18.840 as far as how we organize our work week, family 744 00:38:18.840 --> 00:38:20.960 and kind of structure things out. 745 00:38:20.960 --> 00:38:23.600 So we do have like, we have a family version of it. 746 00:38:23.600 --> 00:38:24.840 We have a Bruce version. 747 00:38:25.520 --> 00:38:26.360 I have a Lindsay version. 748 00:38:26.360 --> 00:38:28.920 We have a Hannah version and a home version. 749 00:38:28.920 --> 00:38:31.080 So like certain things happen in the house 750 00:38:31.080 --> 00:38:32.280 at different days and weeks. 751 00:38:32.280 --> 00:38:34.720 So we can kind of see all of that. 752 00:38:34.720 --> 00:38:36.480 It's actually quite chaotic to look at 753 00:38:36.480 --> 00:38:38.520 but it's all in a calendar 754 00:38:39.440 --> 00:38:42.720 and it's solved a lot of problems as far as 755 00:38:42.720 --> 00:38:44.320 this connection and making sure 756 00:38:44.320 --> 00:38:45.400 that we are all on the same page. 757 00:38:45.400 --> 00:38:47.600 So that's just a fun productivity hack. 758 00:38:47.600 --> 00:38:50.000 But if you have any questions on that, happy to answer them. 759 00:38:50.000 --> 00:38:51.320 And then we'll go into some Q&A. 760 00:38:51.320 --> 00:38:53.160 So, sweet. 761 00:38:54.120 --> 00:38:54.960 Nice. 762 00:38:58.880 --> 00:38:59.720 Cool. 763 00:38:59.720 --> 00:39:02.520 Okay, so anyone wanna go through any kind of hot seat 764 00:39:02.520 --> 00:39:03.720 or anything right now? 765 00:39:03.720 --> 00:39:06.760 We can take five, 10 minutes on each person, 766 00:39:06.760 --> 00:39:07.880 do one or two people. 767 00:39:09.680 --> 00:39:11.960 On anything that you're thinking strategy-wise, 768 00:39:11.960 --> 00:39:15.440 like you could talk about any part of that process, 769 00:39:15.440 --> 00:39:18.880 dive in, just get feedback, be great. 770 00:39:18.880 --> 00:39:20.480 You can just unmute and jump in. 771 00:39:21.000 --> 00:39:22.040 Can I clarify? 772 00:39:22.040 --> 00:39:26.440 Okay, so if I'm wanting to launch a 12-week challenge, 773 00:39:26.440 --> 00:39:28.000 the first week of February, 774 00:39:28.000 --> 00:39:30.240 and then I know when we did the Kingdom Messengers one, 775 00:39:30.240 --> 00:39:32.800 it was like a free event, a mini event, 776 00:39:32.800 --> 00:39:35.480 and then the three-month group. 777 00:39:35.480 --> 00:39:39.120 So should I look to kind of have a free 778 00:39:39.120 --> 00:39:42.960 kind of community event with a mini upsell 779 00:39:42.960 --> 00:39:46.560 at the end of that and then go into the bigger offer? 780 00:39:46.560 --> 00:39:48.040 Like do three things? 781 00:39:48.880 --> 00:39:52.200 No, and I think, so we may have done that at some point 782 00:39:52.200 --> 00:39:53.760 whenever you joined, 783 00:39:54.720 --> 00:39:57.320 but we've really kind of got to this like one-two punch. 784 00:39:57.320 --> 00:39:59.760 So it's like, get rid of your community, offer. 785 00:40:00.000 --> 00:40:02.800 Like, so just keep it super simple. 786 00:40:02.800 --> 00:40:08.040 If the community is low ticket, I think the Kingdom Messenger one was $37 or 27 to get 787 00:40:08.040 --> 00:40:09.760 into that Facebook group. 788 00:40:09.760 --> 00:40:13.240 And then it was just direct to like, here's the offer. 789 00:40:13.240 --> 00:40:18.120 Once people have given you a little bit of money, or they've signed up and they're there, 790 00:40:18.120 --> 00:40:21.920 in you know, on the zoom call, like, that's just, that's that you got their attention 791 00:40:21.920 --> 00:40:22.920 for that time. 792 00:40:22.920 --> 00:40:24.800 So you don't want to make it too complex. 793 00:40:24.800 --> 00:40:28.120 Like they got to do this other thing, and then this other thing, just keep it really 794 00:40:28.120 --> 00:40:29.120 simple. 795 00:40:29.240 --> 00:40:30.240 But yeah. 796 00:40:31.080 --> 00:40:32.080 Cool. 797 00:40:32.080 --> 00:40:37.120 And are you thinking so you've got a plan to do what your first event is, is what are 798 00:40:37.120 --> 00:40:39.760 you thinking is going to be like a workshop or a challenge? 799 00:40:39.760 --> 00:40:40.760 You said? 800 00:40:40.760 --> 00:40:49.720 Yeah, either like a one day or a mini, a mini event, like, you know, two days. 801 00:40:49.720 --> 00:40:53.680 And then it'll kind of be part of like the initial content of the challenge. 802 00:40:53.680 --> 00:40:56.720 This will be the second time I'm doing this challenge, but I'm fleshing it out in like 803 00:40:56.720 --> 00:40:58.320 more detail. 804 00:40:58.320 --> 00:41:02.600 So last time I just did the challenge via zoom, so I'm excited for like a platform to 805 00:41:02.600 --> 00:41:04.120 house the whole thing. 806 00:41:04.120 --> 00:41:05.120 Cool. 807 00:41:05.120 --> 00:41:07.120 Yeah, that'll be good. 808 00:41:07.120 --> 00:41:13.920 Yeah, if you can, if you can, if you've got enough content, it depends on like how big 809 00:41:13.920 --> 00:41:17.360 of a thing you're trying to help people with. 810 00:41:17.360 --> 00:41:21.320 There's a lot of complexities, the goal for the event and Pedro will talk a lot about 811 00:41:21.320 --> 00:41:25.920 this in there as you're thinking about it is not to teach people like give them a taste 812 00:41:25.920 --> 00:41:30.960 of all the tactics or things to do, which we did a lot in the beginning, we just gave 813 00:41:30.960 --> 00:41:32.400 absolutely everything away. 814 00:41:32.400 --> 00:41:37.400 And there's, that was one of the biggest reasons why we didn't get more people into our other, 815 00:41:37.400 --> 00:41:41.000 some of the memberships, because we just gave absolutely everything away. 816 00:41:41.000 --> 00:41:44.300 And all they have to do is go implement that. 817 00:41:44.300 --> 00:41:50.280 And so the bigger thing to do is to the event is there to convince people of like one, Russell 818 00:41:50.280 --> 00:41:52.680 Brunson calls like the one big domino. 819 00:41:52.680 --> 00:41:58.480 Like if they just believe this one statement that, Hey, I can be healed from a lifetime 820 00:41:58.480 --> 00:41:59.640 of anxiety. 821 00:41:59.640 --> 00:42:06.160 I can be like, I should launch a tribe to, you know, scale my business. 822 00:42:06.160 --> 00:42:08.640 And 2025 is the best time to do that. 823 00:42:08.640 --> 00:42:12.840 You know, it's not like, I'm not convincing them of the one thing is to work with Bruce. 824 00:42:12.840 --> 00:42:14.440 The thing is like, go launch a tribe. 825 00:42:14.440 --> 00:42:15.440 That's all I care about. 826 00:42:15.440 --> 00:42:16.440 Like go launch tribe. 827 00:42:16.440 --> 00:42:17.440 Here's how you do it. 828 00:42:17.440 --> 00:42:18.440 You should do it. 829 00:42:18.440 --> 00:42:21.300 This is, you know, and then all the things we kind of started to get to it in this last 830 00:42:21.300 --> 00:42:25.280 workshop where I was like, Hey, here are the three lies of launching a tribe. 831 00:42:25.280 --> 00:42:26.940 Like you think no one's going to want to listen to you. 832 00:42:26.940 --> 00:42:32.380 You think this, like, so it kind of attacked all the different limiting beliefs that people 833 00:42:32.380 --> 00:42:35.260 may have around the one idea of that. 834 00:42:35.260 --> 00:42:41.220 So that's how I've kind of, so make it as short as you can make it. 835 00:42:41.220 --> 00:42:45.420 So you have the most amount of people there for the long, you know, the most attention, 836 00:42:45.420 --> 00:42:49.140 but if you need to make it three days, if you need to make, spread it out, that's fine. 837 00:42:49.140 --> 00:42:50.140 That's fine too. 838 00:42:50.140 --> 00:42:52.620 Just as long as you have enough to, to fill it. 839 00:42:52.620 --> 00:42:53.620 Yeah. 840 00:42:53.620 --> 00:42:56.540 So I have a question. 841 00:42:56.540 --> 00:42:57.540 Yeah. 842 00:42:57.540 --> 00:43:03.140 Does, does that, that free event or the low ticket one, the, the initial one, does that 843 00:43:03.140 --> 00:43:09.180 include an online community or is that later with the bigger offer? 844 00:43:09.180 --> 00:43:12.140 So we, yes, I would include a community. 845 00:43:12.140 --> 00:43:16.460 And so you'd have like one of your groups that practically speaking, it would be a, 846 00:43:16.460 --> 00:43:20.580 you know, previously we used Facebook groups, but now we, of course we would use tribe. 847 00:43:20.580 --> 00:43:25.740 So one community there, because now you kind of have people there when you want to do your 848 00:43:25.740 --> 00:43:28.180 second workshop, it's the same group. 849 00:43:28.180 --> 00:43:29.180 You don't make a new group. 850 00:43:29.180 --> 00:43:31.900 Like you just, this is the group where we do workshops. 851 00:43:31.900 --> 00:43:36.780 And we made a thing just cause it was so much easier people, once they, the admin of, okay, 852 00:43:36.780 --> 00:43:37.780 you paid for this event. 853 00:43:37.780 --> 00:43:42.940 And now like, we were like, once you pay for one event for 27 or $37, like you got a lifetime 854 00:43:42.940 --> 00:43:48.300 access to any event we ever did because the only reason we even charged for that was not 855 00:43:48.300 --> 00:43:49.300 to make money at all. 856 00:43:49.300 --> 00:43:51.860 It was to pay for the ads to get them into the group. 857 00:43:51.860 --> 00:43:56.980 So once they're in now that doesn't cost anything to keep that person there. 858 00:43:56.980 --> 00:44:00.140 And as long as they kind of stay connected or you have little free things to share with 859 00:44:00.140 --> 00:44:06.340 people you kind of want it to have a few, like we've starting to throw some free resources 860 00:44:06.340 --> 00:44:11.380 and coaching some like little mini course stuff as well in that community. 861 00:44:11.380 --> 00:44:14.460 So maybe you have like a little mini course or something you don't mind putting in there 862 00:44:14.460 --> 00:44:15.460 as a bonus. 863 00:44:15.460 --> 00:44:16.460 You can throw that in the courses. 864 00:44:16.460 --> 00:44:21.060 So now there's like, I got this course, I can got community, people are sharing testimonies 865 00:44:21.060 --> 00:44:23.940 or whatever in this group. 866 00:44:23.940 --> 00:44:27.140 And it kind of just, you know, starts to add some value to it. 867 00:44:27.140 --> 00:44:28.140 Okay. 868 00:44:28.140 --> 00:44:29.140 Thank you. 869 00:44:29.140 --> 00:44:40.420 What about a community around a product rather than an event? 870 00:44:40.420 --> 00:44:41.420 Built it around a product? 871 00:44:41.420 --> 00:44:42.420 Yeah. 872 00:44:42.420 --> 00:44:43.420 What would be? 873 00:44:43.420 --> 00:44:44.420 What are you thinking? 874 00:44:44.420 --> 00:44:49.860 Because what I'm thinking is the reason I went with tribe social is because I'm setting 875 00:44:49.860 --> 00:44:52.420 up an evergreen group coaching program. 876 00:44:52.420 --> 00:44:53.420 Okay. 877 00:44:53.420 --> 00:44:59.660 My lead into that is really an audio book that I'm that I'm going to use. 878 00:45:00.000 --> 00:45:01.800 I'm rather than event, because I'm just 879 00:45:01.800 --> 00:45:06.040 I am time constrained with the things that I need to do. 880 00:45:06.040 --> 00:45:07.960 So it enabled me to do it. 881 00:45:07.960 --> 00:45:09.720 But it's not that I can't do an event, 882 00:45:09.720 --> 00:45:12.680 but I'm just wondering what the implications are. 883 00:45:12.680 --> 00:45:17.200 Yeah, so I think do that. 884 00:45:17.200 --> 00:45:19.740 So you can have a product, like, hey, here's my mini course. 885 00:45:19.740 --> 00:45:21.680 People see it online, they click on it, 886 00:45:21.680 --> 00:45:22.920 they sign up in the group. 887 00:45:22.920 --> 00:45:25.160 And I would use the group still to deliver 888 00:45:25.160 --> 00:45:28.840 the audio book or the whatever. 889 00:45:28.920 --> 00:45:32.280 And then what you can do is then maybe once a month 890 00:45:32.280 --> 00:45:34.120 or once when you can allow it, 891 00:45:34.120 --> 00:45:39.120 like do a, you know, ask the author live session. 892 00:45:40.960 --> 00:45:43.240 That could be 30 minutes, it could be an hour. 893 00:45:43.240 --> 00:45:44.760 That's just you share the link. 894 00:45:44.760 --> 00:45:47.240 And now like, hey, so people hop on, 895 00:45:47.240 --> 00:45:48.200 they've already read the book. 896 00:45:48.200 --> 00:45:50.280 Now they've got context. 897 00:45:50.280 --> 00:45:51.320 Even if they haven't read the book, 898 00:45:51.320 --> 00:45:52.600 they can show up to that. 899 00:45:52.600 --> 00:45:54.360 And people are all talking about this book 900 00:45:54.360 --> 00:45:57.340 that's been so helpful and this thought that Xavier had. 901 00:45:57.340 --> 00:45:58.180 And then you're fleshing out like, 902 00:45:58.180 --> 00:46:00.620 man, I really should go read that book. 903 00:46:00.620 --> 00:46:02.420 So you can kind of leverage that, 904 00:46:02.420 --> 00:46:06.060 but you're, and then those things can become replays, right? 905 00:46:06.060 --> 00:46:07.140 So you only have to do it once. 906 00:46:07.140 --> 00:46:09.460 Now there's a replay on this thing 907 00:46:09.460 --> 00:46:10.380 that you're gonna talk about. 908 00:46:10.380 --> 00:46:13.940 Maybe you take, if you've got a six step framework, 909 00:46:13.940 --> 00:46:16.260 you take, you know, one of those sessions, 910 00:46:16.260 --> 00:46:17.860 you kind of focus on each of the frameworks 911 00:46:17.860 --> 00:46:19.620 and then you've got, you know, replays, 912 00:46:19.620 --> 00:46:21.100 people can go back and watch. 913 00:46:21.100 --> 00:46:23.300 So now that's like your offer changes from like, 914 00:46:23.300 --> 00:46:26.240 here's the audio book plus some bonus live, you know, 915 00:46:26.240 --> 00:46:29.800 Q and A with the author and whatever. 916 00:46:29.800 --> 00:46:32.000 So you can kind of just add to it. 917 00:46:32.000 --> 00:46:35.360 So the idea is to take as little effort going in, 918 00:46:35.360 --> 00:46:39.360 but then it gets categorized into the platform 919 00:46:39.360 --> 00:46:42.800 so everybody else can come back at any point and enjoy that. 920 00:46:42.800 --> 00:46:43.640 And do that. 921 00:46:43.640 --> 00:46:45.680 No, that makes a lot of sense. 922 00:46:45.680 --> 00:46:49.640 And in fact, so tribe social is set up 923 00:46:49.640 --> 00:46:51.240 so I can't put the audio book in there 924 00:46:51.240 --> 00:46:54.400 and have them stream from there into the app. 925 00:46:54.600 --> 00:46:57.840 Yeah, I can, we'll help you with like the, 926 00:46:57.840 --> 00:47:01.200 there's some technical, you can put it in one of the tabs. 927 00:47:01.200 --> 00:47:02.960 We have a thing called the AI chat bot, 928 00:47:02.960 --> 00:47:06.120 but you can actually put like pretty much anything in there 929 00:47:06.120 --> 00:47:07.160 and you can name it something else. 930 00:47:07.160 --> 00:47:08.800 So you could name like writing a book 931 00:47:08.800 --> 00:47:11.880 and then you can put like, it's just an embed code. 932 00:47:11.880 --> 00:47:13.800 So if you get like some sort of audio book, 933 00:47:13.800 --> 00:47:16.480 if it's SoundCloud or Audible or one of the platforms, 934 00:47:16.480 --> 00:47:19.280 you can just literally embed code right there. 935 00:47:19.280 --> 00:47:22.000 And yeah, we'll be able to access it. 936 00:47:22.000 --> 00:47:23.560 Excellent, okay. 937 00:47:23.560 --> 00:47:24.560 I think that that was great. 938 00:47:24.560 --> 00:47:26.560 Because what I was thinking of in terms of the groups 939 00:47:26.560 --> 00:47:28.480 and the different levels was, okay, 940 00:47:28.480 --> 00:47:29.880 these are people who, you know, 941 00:47:29.880 --> 00:47:31.600 the audio book they signed up for, 942 00:47:31.600 --> 00:47:34.080 that's one level of community. 943 00:47:34.080 --> 00:47:37.680 But then there will be as we move on and as I increase 944 00:47:37.680 --> 00:47:39.480 and as I bring them into, 945 00:47:39.480 --> 00:47:41.680 or as they opt into the coaching program, 946 00:47:41.680 --> 00:47:45.040 I want a different level of things 947 00:47:45.040 --> 00:47:46.440 that are available to them. 948 00:47:46.440 --> 00:47:48.880 That's what I want to be able to do. 949 00:47:48.880 --> 00:47:50.560 Yes, so that's a good point. 950 00:47:51.440 --> 00:47:53.120 Your effort should be on the people 951 00:47:53.120 --> 00:47:55.520 that have spent the most with you. 952 00:47:56.480 --> 00:48:00.200 Just getting a free thing or a low ticket item, 953 00:48:00.200 --> 00:48:02.280 definitely want to create that evergreen sign 954 00:48:02.280 --> 00:48:03.760 that people can go, they can access it, 955 00:48:03.760 --> 00:48:06.840 but it's not really access to you as much. 956 00:48:06.840 --> 00:48:08.360 Because you do want to reserve that 957 00:48:08.360 --> 00:48:11.600 for people who have obviously invested. 958 00:48:13.120 --> 00:48:15.520 And I would say as well, 959 00:48:15.520 --> 00:48:18.000 have you recorded the audio book yet? 960 00:48:18.000 --> 00:48:19.800 I am just finishing up the script for it. 961 00:48:19.800 --> 00:48:21.440 I have not started recording it yet. 962 00:48:21.440 --> 00:48:22.280 Okay, cool. 963 00:48:23.320 --> 00:48:24.160 I would do it. 964 00:48:24.160 --> 00:48:25.240 One thing I would do is think of it 965 00:48:25.240 --> 00:48:27.640 in the context of the community as well. 966 00:48:27.640 --> 00:48:29.760 So like at the end of a chapter, 967 00:48:29.760 --> 00:48:30.920 you can have a prompt like, 968 00:48:30.920 --> 00:48:34.480 hey, go to the community and like drop this question 969 00:48:34.480 --> 00:48:38.760 and or give this response to this like thing you've had. 970 00:48:38.760 --> 00:48:41.480 So each, every single like clip 971 00:48:41.480 --> 00:48:43.920 essentially helps bring people to engage. 972 00:48:45.080 --> 00:48:46.000 So you can have little things 973 00:48:46.000 --> 00:48:47.680 that's sort of like programming it, 974 00:48:47.680 --> 00:48:48.760 putting it on autopilot 975 00:48:48.760 --> 00:48:50.400 so that like everybody just goes back 976 00:48:50.400 --> 00:48:52.120 to the community and posts. 977 00:48:53.880 --> 00:48:55.080 So. 978 00:48:55.080 --> 00:48:56.320 That's, that's great. 979 00:48:56.320 --> 00:48:57.600 That's actually what I'm working on. 980 00:48:57.600 --> 00:49:01.040 I'd set my, my goal was to actually finish the script 981 00:49:01.040 --> 00:49:03.960 by Thanksgiving, which I did finish the first pass. 982 00:49:03.960 --> 00:49:05.600 I went through, realized there's a few things 983 00:49:05.600 --> 00:49:06.440 that were missing. 984 00:49:06.440 --> 00:49:07.560 I've been adding those. 985 00:49:07.560 --> 00:49:11.400 And actually today, I hope I will finish it. 986 00:49:11.400 --> 00:49:13.120 It'll be completely done. 987 00:49:13.120 --> 00:49:15.360 But this is a good point to, you know, 988 00:49:15.360 --> 00:49:17.920 at the end of each chapter to go through 989 00:49:17.920 --> 00:49:19.640 and engage in the community. 990 00:49:19.640 --> 00:49:21.680 And of course we can't not say this, 991 00:49:21.680 --> 00:49:23.680 but if you're not filming yourself 992 00:49:23.680 --> 00:49:25.200 while you're recording it, like that's, 993 00:49:25.200 --> 00:49:27.800 could be all your TikToks and Instagram and everything. 994 00:49:27.800 --> 00:49:28.640 Right. 995 00:49:28.640 --> 00:49:30.960 Believe me, I'm wrestling with that right now. 996 00:49:30.960 --> 00:49:35.960 So I may, I may just go ahead and do that in a way, 997 00:49:36.080 --> 00:49:38.440 but, but yeah. 998 00:49:38.440 --> 00:49:39.280 Yeah. 999 00:49:39.280 --> 00:49:41.280 I'm always trying to like hack it 1000 00:49:41.280 --> 00:49:43.040 so that I only have to do things once. 1001 00:49:43.040 --> 00:49:44.200 Once, yeah, yeah. 1002 00:49:44.200 --> 00:49:45.040 Yeah. 1003 00:49:45.720 --> 00:49:48.160 Like we have, when we did the first 1004 00:49:48.160 --> 00:49:50.200 or the second work, last workshop, 1005 00:49:50.200 --> 00:49:51.720 I like a different camera over here. 1006 00:49:51.720 --> 00:49:54.000 This just records the entire hour of me 1007 00:49:54.000 --> 00:49:55.360 and the camera's flipped on a side. 1008 00:49:55.360 --> 00:49:57.520 So it's all ready for reels. 1009 00:49:57.520 --> 00:49:58.360 Oh, great. 1010 00:49:58.360 --> 00:49:59.920 And it's got my mic piped in. 1011 00:50:00.000 --> 00:50:02.720 So it's not the Zoom quality, but our editor 1012 00:50:02.720 --> 00:50:05.680 can go in and cut all that up. 1013 00:50:05.680 --> 00:50:07.680 So I don't know if we're still testing it out, 1014 00:50:07.680 --> 00:50:09.040 but that's one way. 1015 00:50:09.040 --> 00:50:12.160 If you're sharing it once, go ahead and just capture it 1016 00:50:12.160 --> 00:50:14.120 so you don't have to do it again. 1017 00:50:14.120 --> 00:50:16.320 That's exactly what I was thinking of, actually, 1018 00:50:16.320 --> 00:50:19.720 is just putting a camera on even while I'm doing it. 1019 00:50:19.720 --> 00:50:23.400 And I can at least get little clips from that. 1020 00:50:23.400 --> 00:50:26.960 And I've been trying to figure out the best camera 1021 00:50:26.960 --> 00:50:28.120 angles to do that. 1022 00:50:28.160 --> 00:50:30.320 I was watching somebody who was reading something, 1023 00:50:30.320 --> 00:50:33.400 but he had a camera up to his right 1024 00:50:33.400 --> 00:50:36.840 that he would then turn and directly speak to, 1025 00:50:36.840 --> 00:50:40.040 but while he's working with his script dead ahead. 1026 00:50:40.040 --> 00:50:42.920 So yeah, I'm thinking the same way. 1027 00:50:42.920 --> 00:50:45.000 How can I utilize this? 1028 00:50:45.000 --> 00:50:46.520 Awesome. 1029 00:50:46.520 --> 00:50:48.240 Great. 1030 00:50:48.240 --> 00:50:50.440 Cool. 1031 00:50:50.440 --> 00:50:51.960 Anyone else got questions or anything 1032 00:50:51.960 --> 00:50:53.640 we can help you guys with? 1033 00:50:53.640 --> 00:50:55.640 Dr. Imarchella? 1034 00:50:55.640 --> 00:51:00.160 I was going to say, thanks, Xavier, for your question. 1035 00:51:00.160 --> 00:51:02.880 Not as far as you are in terms of an audio book, 1036 00:51:02.880 --> 00:51:07.880 but I am going to be releasing a book, I hope, by March. 1037 00:51:07.880 --> 00:51:10.760 Maybe by February, actually, I'm thinking. 1038 00:51:10.760 --> 00:51:13.920 So I was thinking to give away maybe 1039 00:51:13.920 --> 00:51:17.160 the introduction and the first chapter just 1040 00:51:17.160 --> 00:51:20.920 to get them into a 90-minute workshop. 1041 00:51:20.920 --> 00:51:24.280 And then, because the book is a twofold, 1042 00:51:24.280 --> 00:51:26.560 it has a playbook aspect to it, so I 1043 00:51:26.560 --> 00:51:30.080 would want to make a boot camp. 1044 00:51:30.080 --> 00:51:32.840 If they read the book on their own, it would be a year. 1045 00:51:32.840 --> 00:51:37.360 So the boot camp would be an accelerated version of the book 1046 00:51:37.360 --> 00:51:38.800 and then to give the book away. 1047 00:51:38.800 --> 00:51:42.640 So I'm thinking of charging $37 for a 90-minute workshop 1048 00:51:42.640 --> 00:51:44.200 on a Saturday. 1049 00:51:44.200 --> 00:51:45.000 That's great. 1050 00:51:45.000 --> 00:51:46.360 I think it's awesome. 1051 00:51:46.360 --> 00:51:48.320 Anyone else had ideas on that? 1052 00:51:48.320 --> 00:51:51.160 I was just going to say, I actually went with, 1053 00:51:51.160 --> 00:51:52.800 in all the research I've been doing, 1054 00:51:52.800 --> 00:51:55.200 I'm finding that a lot of people are responding to audio. 1055 00:51:55.200 --> 00:51:57.080 So I decided to do the audio book, which 1056 00:51:57.080 --> 00:51:59.720 will be the basis of the actual book 1057 00:51:59.720 --> 00:52:03.840 once I fleshed it out and had it edited properly. 1058 00:52:03.840 --> 00:52:07.400 But this way, it enabled me to just kind of go faster 1059 00:52:07.400 --> 00:52:09.240 and put something out there that didn't 1060 00:52:09.240 --> 00:52:11.960 have to be as polished as I would want my book to be. 1061 00:52:11.960 --> 00:52:13.600 So that's why I went that route. 1062 00:52:17.080 --> 00:52:20.280 Any other feedback from anyone else for Marcella? 1063 00:52:23.760 --> 00:52:25.080 Awesome. 1064 00:52:25.080 --> 00:52:28.640 One idea, if you're doing a book, 1065 00:52:28.640 --> 00:52:31.600 I think you're putting the content together already. 1066 00:52:31.600 --> 00:52:35.440 So there's quite a lot of effort that's going into that. 1067 00:52:35.440 --> 00:52:37.080 I would start a group. 1068 00:52:37.080 --> 00:52:37.960 This is an idea. 1069 00:52:37.960 --> 00:52:39.040 You don't have to do this. 1070 00:52:39.040 --> 00:52:41.280 But I would start a group and let people know, 1071 00:52:41.280 --> 00:52:43.400 hey, I'm writing a book. 1072 00:52:43.400 --> 00:52:46.800 I would love you to be a part of the team that 1073 00:52:46.800 --> 00:52:48.160 helps me write this book. 1074 00:52:48.160 --> 00:52:50.120 And then I would write one chapter 1075 00:52:50.120 --> 00:52:52.760 and I'd post it into the group and then email everybody 1076 00:52:52.760 --> 00:52:54.680 and tell them, hey, the first chapter's there. 1077 00:52:54.680 --> 00:52:56.880 Please let me know what you think. 1078 00:52:56.880 --> 00:52:57.680 And prompt. 1079 00:52:57.680 --> 00:53:01.120 Everybody goes in, great, week two, here's chapter two. 1080 00:53:01.120 --> 00:53:02.880 And you'll get tons of feedback. 1081 00:53:02.880 --> 00:53:05.280 And when I say share the book, I'm 1082 00:53:05.280 --> 00:53:09.000 saying put it in a Google Doc, make it public, 1083 00:53:09.000 --> 00:53:12.240 and let people highlight and comment and stuff. 1084 00:53:12.240 --> 00:53:15.680 And I know that there's a company called 1085 00:53:15.680 --> 00:53:17.880 37 Signals that did this with some of their books. 1086 00:53:17.880 --> 00:53:20.160 And they built this massive following 1087 00:53:20.160 --> 00:53:23.600 of people who were basically editing the book for free. 1088 00:53:23.600 --> 00:53:26.200 And by the time they got ready to release it, 1089 00:53:26.200 --> 00:53:28.840 it already had been edited. 1090 00:53:28.840 --> 00:53:31.160 And they had all these people that were interested in them 1091 00:53:31.160 --> 00:53:35.360 to either buy it and get that final finished copy. 1092 00:53:35.360 --> 00:53:38.560 But just bringing people in along the journey. 1093 00:53:38.560 --> 00:53:40.160 It's the same thing when we build an app 1094 00:53:40.160 --> 00:53:41.520 or you build some product. 1095 00:53:41.520 --> 00:53:45.160 Bring people right into the moment with you. 1096 00:53:45.160 --> 00:53:48.520 And we get very protective of, oh, this is my idea. 1097 00:53:48.520 --> 00:53:51.080 And what if someone copies it or takes it? 1098 00:53:51.080 --> 00:53:53.760 Or they won't buy the book because they already 1099 00:53:53.760 --> 00:53:54.320 read the book. 1100 00:53:54.320 --> 00:53:55.680 OK, maybe. 1101 00:53:55.680 --> 00:53:58.080 But they're probably so invested in supporting you 1102 00:53:58.080 --> 00:54:01.680 that if you sold it, they're probably going to buy a copy. 1103 00:54:01.680 --> 00:54:04.240 Or you can make a membership thing where, hey, 1104 00:54:04.240 --> 00:54:05.360 I'm going to be doing this. 1105 00:54:05.360 --> 00:54:07.400 It'd be great to have you in here. 1106 00:54:07.400 --> 00:54:10.280 But that could be your free community. 1107 00:54:10.280 --> 00:54:11.200 And you could do that. 1108 00:54:11.200 --> 00:54:15.720 And you could name it Dr. Marcello's Book Launch Club. 1109 00:54:15.720 --> 00:54:18.000 And then when it's done, you can rename the group 1110 00:54:18.000 --> 00:54:19.520 and turn it into something else. 1111 00:54:19.520 --> 00:54:23.080 And just re-title it and keep all the people in there. 1112 00:54:23.080 --> 00:54:25.080 And then just re-title it and do something else. 1113 00:54:25.080 --> 00:54:26.920 So that way, you can keep bringing people 1114 00:54:26.920 --> 00:54:28.360 into that free group. 1115 00:54:28.360 --> 00:54:31.880 And then you can have something where you then invite people 1116 00:54:31.880 --> 00:54:37.640 from there to pay to be a part of a workshop or whatever. 1117 00:54:37.640 --> 00:54:39.720 So just an idea because. 1118 00:54:39.720 --> 00:54:41.360 Yeah, I like that a lot. 1119 00:54:41.360 --> 00:54:43.840 I mean, it kind of parallels what I was thinking, 1120 00:54:43.840 --> 00:54:45.440 but not in the same way. 1121 00:54:45.440 --> 00:54:48.800 But I like that a lot. 1122 00:54:48.800 --> 00:54:50.960 So a good portion of the book is finished. 1123 00:54:50.960 --> 00:54:52.640 I'm actually self-editing. 1124 00:54:52.640 --> 00:54:54.920 So I do have chapters to upload. 1125 00:54:54.920 --> 00:54:59.280 So I didn't know how much of the book to give away. 1126 00:54:59.280 --> 00:55:01.160 But thinking. 1127 00:55:00.000 --> 00:55:03.520 about the way chapter by chapter sounds really great. 1128 00:55:03.520 --> 00:55:07.760 Yeah, and I think, yeah, just doing it that way, 1129 00:55:07.760 --> 00:55:09.960 if you can get people starting to follow you 1130 00:55:09.960 --> 00:55:12.840 and start, because again, most people, 1131 00:55:12.840 --> 00:55:13.880 once you get into a book, 1132 00:55:13.880 --> 00:55:15.920 then you're probably more likely to finish it. 1133 00:55:15.920 --> 00:55:19.680 So, I think giving it some of a way for free 1134 00:55:19.680 --> 00:55:20.760 and making a community as well. 1135 00:55:20.760 --> 00:55:23.520 People can ask questions about the topic 1136 00:55:23.520 --> 00:55:27.320 or you may get people DMing you in the app to say like, 1137 00:55:27.360 --> 00:55:29.000 hey, this is like so helpful. 1138 00:55:29.000 --> 00:55:30.840 Like, do you, like, can I meet with you? 1139 00:55:30.840 --> 00:55:31.760 Do you consulting? 1140 00:55:31.760 --> 00:55:32.920 Like, what's the thing? 1141 00:55:32.920 --> 00:55:34.320 Like, where do I buy, right? 1142 00:55:35.480 --> 00:55:36.320 So- 1143 00:55:36.320 --> 00:55:37.160 That's the goal. 1144 00:55:37.160 --> 00:55:38.000 That's the goal. 1145 00:55:38.000 --> 00:55:39.880 So, that's good to know. 1146 00:55:39.880 --> 00:55:41.280 Like, that is the goal, right? 1147 00:55:41.280 --> 00:55:42.120 Is to get people in the app. 1148 00:55:42.120 --> 00:55:45.720 So, don't overthink the free stuff, the book. 1149 00:55:46.680 --> 00:55:48.920 Pedro's very big on like, 1150 00:55:48.920 --> 00:55:52.080 the only way to make money on a book 1151 00:55:52.080 --> 00:55:53.120 is to give it away for free. 1152 00:55:53.120 --> 00:55:53.960 So, all of his stuff, 1153 00:55:53.960 --> 00:55:55.800 like he always gives his books away 1154 00:55:55.880 --> 00:55:57.680 and he makes it as a bonus 1155 00:55:57.680 --> 00:56:00.760 but he's selling something bigger that is part of it. 1156 00:56:00.760 --> 00:56:02.920 So, if you can kind of just focus on that, 1157 00:56:02.920 --> 00:56:04.280 again, it doesn't cost you anything 1158 00:56:04.280 --> 00:56:07.720 to give access to a PDF essentially 1159 00:56:07.720 --> 00:56:10.000 or something at this point, 1160 00:56:10.000 --> 00:56:12.040 as long as you're not losing money. 1161 00:56:12.040 --> 00:56:14.320 And again, if you're not giving it just public, 1162 00:56:14.320 --> 00:56:15.520 sharing it on Facebook, 1163 00:56:15.520 --> 00:56:17.080 anybody who wants to look at it, 1164 00:56:17.080 --> 00:56:19.400 it's like this is a certain small group 1165 00:56:19.400 --> 00:56:21.520 that have people that want to support you 1166 00:56:21.520 --> 00:56:25.880 and are fans of you before you've even posted it. 1167 00:56:25.880 --> 00:56:26.720 So, published it. 1168 00:56:26.720 --> 00:56:29.200 So, that's good. 1169 00:56:29.200 --> 00:56:30.040 Great idea. 1170 00:56:30.040 --> 00:56:31.600 I like it. 1171 00:56:31.600 --> 00:56:32.760 That's great. 1172 00:56:32.760 --> 00:56:34.640 Yeah, I think that'd be fun. 1173 00:56:36.400 --> 00:56:41.400 I have a dream to publish a book like that for Lindsay 1174 00:56:41.520 --> 00:56:42.760 and not tell her about it 1175 00:56:42.760 --> 00:56:45.400 and just take all of the content from all of her postures 1176 00:56:45.400 --> 00:56:48.320 and just like write all the things together 1177 00:56:48.320 --> 00:56:49.160 and then have it edited 1178 00:56:49.160 --> 00:56:50.280 and just be like, look, a book 1179 00:56:50.280 --> 00:56:53.000 as just like basically all the episodes of posture. 1180 00:56:53.000 --> 00:56:54.840 She's not been a fan of that idea, 1181 00:56:54.840 --> 00:56:59.600 but it is possible just to build that audience, 1182 00:56:59.600 --> 00:57:00.520 share the content, 1183 00:57:00.520 --> 00:57:03.240 and then do a product or something after that. 1184 00:57:03.240 --> 00:57:04.440 So, anyway. 1185 00:57:04.440 --> 00:57:05.520 She has such good stuff. 1186 00:57:05.520 --> 00:57:07.520 I don't know why she would not want to. 1187 00:57:09.400 --> 00:57:11.720 The problem has been so long since the first ones 1188 00:57:11.720 --> 00:57:12.560 that she's like, 1189 00:57:12.560 --> 00:57:14.920 I don't know if I believe all that theology still. 1190 00:57:14.920 --> 00:57:16.640 She was like, I was still figuring it out at the time. 1191 00:57:16.640 --> 00:57:19.920 So, that's her argument. 1192 00:57:20.880 --> 00:57:21.720 Cool. 1193 00:57:23.400 --> 00:57:24.240 Awesome. 1194 00:57:24.240 --> 00:57:25.760 Well, we'll let everybody go. 1195 00:57:25.760 --> 00:57:27.440 And if you guys need anything as well, 1196 00:57:27.440 --> 00:57:30.040 like you can email us at help at tribesocial.io. 1197 00:57:30.040 --> 00:57:31.040 You can post in the group. 1198 00:57:31.040 --> 00:57:36.040 You can tag me or you can just say at Bruce or at Macy 1199 00:57:36.480 --> 00:57:39.480 in the community and it will send us a notification. 1200 00:57:39.480 --> 00:57:41.600 So, you can post a question there 1201 00:57:41.600 --> 00:57:44.000 and we'll start dropping more things 1202 00:57:44.000 --> 00:57:45.520 and announcements and stuff in that app. 1203 00:57:45.520 --> 00:57:47.600 So, you can see as we add content. 1204 00:57:47.960 --> 00:57:50.040 We're gonna be chopping up all of the lives. 1205 00:57:50.040 --> 00:57:53.640 So, you don't have to go through and watch every replay. 1206 00:57:53.640 --> 00:57:56.040 If you missed one, just go into the curriculum, 1207 00:57:56.040 --> 00:57:58.200 into the courses and just keep working your way through it 1208 00:57:58.200 --> 00:58:01.000 because that content will be slotted in where it needs to be. 1209 00:58:01.000 --> 00:58:03.440 And sorry, Holly, did you have a question or Caroline? 1210 00:58:03.440 --> 00:58:04.560 Yeah, that was my question. 1211 00:58:04.560 --> 00:58:06.080 If these meetings are recorded. 1212 00:58:06.080 --> 00:58:07.520 I tried to look for the first one 1213 00:58:07.520 --> 00:58:10.200 because I missed it and I couldn't find it anywhere. 1214 00:58:10.200 --> 00:58:11.040 Absolutely. 1215 00:58:11.040 --> 00:58:14.520 It's gonna be in, let's go here. 1216 00:58:14.520 --> 00:58:16.600 So, it's in, not this. 1217 00:58:16.600 --> 00:58:17.960 It's right here. 1218 00:58:17.960 --> 00:58:21.320 If you go to replays, so there's the first one 1219 00:58:21.320 --> 00:58:24.440 and then the other one, they'll just kind of slot in here. 1220 00:58:24.440 --> 00:58:26.920 But we're also taking the pieces of that 1221 00:58:26.920 --> 00:58:31.080 and we're gonna put them into various lessons as well. 1222 00:58:31.080 --> 00:58:32.800 So, this platform audit, 1223 00:58:32.800 --> 00:58:34.560 this is gonna go through this flipped up version 1224 00:58:34.560 --> 00:58:37.080 that's only 10 minutes long. 1225 00:58:37.080 --> 00:58:39.440 So, if you just wanna see the platform audit piece, 1226 00:58:39.440 --> 00:58:41.040 it's right there. 1227 00:58:41.040 --> 00:58:43.640 And we'll sort of slot these into like the weeks and stuff. 1228 00:58:43.640 --> 00:58:45.800 So, you can kind of see where that goes. 1229 00:58:45.800 --> 00:58:47.280 Okay, great, that helps. 1230 00:58:47.280 --> 00:58:48.120 Thank you. 1231 00:58:48.120 --> 00:58:52.360 Yeah, we're trying not to make you watch the whole thing. 1232 00:58:52.360 --> 00:58:54.360 That's why we're gonna do like shorter trainings 1233 00:58:54.360 --> 00:58:55.360 and then chop them up. 1234 00:58:55.360 --> 00:58:56.720 And then that way, when you get to that, 1235 00:58:56.720 --> 00:58:58.280 it'll be more useful. 1236 00:58:58.280 --> 00:58:59.480 Great, thanks. 1237 00:59:01.040 --> 00:59:03.240 Bruce, cause I had issues. 1238 00:59:03.240 --> 00:59:06.320 I don't know if we want to deal with that now with my, 1239 00:59:06.320 --> 00:59:08.440 yeah, I'm trying to go live in the group. 1240 00:59:10.520 --> 00:59:13.120 If anyone needs to go, you guys are welcome to go. 1241 00:59:13.120 --> 00:59:14.240 And then yes, Marcella, 1242 00:59:14.240 --> 00:59:15.720 if you don't mind just hang on for a second 1243 00:59:16.600 --> 00:59:19.160 and Caroline and Maisie can help you out. 1244 00:59:19.160 --> 00:59:23.120 Thanks guys, we'll see you next Tuesday and we'll talk soon. 1245 00:59:23.120 --> 00:59:23.960 Cheers. 1246 00:59:23.960 --> 00:59:24.800 Thank you.