WEBVTT

1
00:00:00.000 --> 00:00:14.000
Okay, so welcome to this edition of office hours. I'm pretty excited. I don't know if you all noticed the date. Do any of you pay attention to numbers?

2
00:00:14.000 --> 00:00:21.000
I do. I feel that the universe is orderly and numbered in biblical numerology and God speaks through numbers.

3
00:00:21.000 --> 00:00:42.000
And so today is 12-12-24, which is two more 12s. It's just like 12-12-12, which is really about divine authority, about government, about leadership.

4
00:00:42.000 --> 00:01:04.000
And I feel that as we are moving out of this season and moving into the next season, it's a season about God's people, God's women, rising up into their full divine authority.

5
00:01:05.000 --> 00:01:19.000
So we have power and we have authority. Power comes from God and authority is really the permission to use that power. We've been gifted that from the Holy Spirit.

6
00:01:20.000 --> 00:01:35.000
But we use our human ability to step into that fully and to realize who we are and what God is calling us to.

7
00:01:35.000 --> 00:01:45.000
And so we've been talking about different things. I always have everybody share before I do the recording just to protect privacy and things like that.

8
00:01:45.000 --> 00:01:55.000
I have them share what they're working on and what the questions are and then I formulate that to share with you.

9
00:01:55.000 --> 00:02:04.000
So one of the questions that came up is around a newsletter, having a newsletter.

10
00:02:04.000 --> 00:02:16.000
Now I feel this is one of the kingpins, this is one of the foundational pieces of your business, of your ministry.

11
00:02:16.000 --> 00:02:22.000
You know how I feel, business tree, business and ministry, faith integrated business.

12
00:02:22.000 --> 00:02:30.000
And so there's a lot of powerful reasons for having a newsletter and they don't have to be long.

13
00:02:30.000 --> 00:02:38.000
They need only be as long as what you need to powerfully tell the story or share the point.

14
00:02:38.000 --> 00:02:45.000
So I don't want you to feel that it needs to be this massive thing. A newsletter could be a paragraph or two.

15
00:02:46.000 --> 00:02:52.000
It could be a couple pages if that's something that's really readable and pulls people in.

16
00:02:52.000 --> 00:03:04.000
So don't worry about the length as much as the purpose of the newsletter and how to craft a good one and why.

17
00:03:04.000 --> 00:03:07.000
Why do you even want it in your business?

18
00:03:08.000 --> 00:03:22.000
I believe and I get this feedback a lot, a lot, a lot over the years that people really look forward to my newsletter.

19
00:03:22.000 --> 00:03:29.000
And I made a decision early on before it was even in vogue to share your faith in the marketplace.

20
00:03:29.000 --> 00:03:33.000
That's becoming more in vogue, which is exciting marketplace ministry.

21
00:03:33.000 --> 00:03:38.000
But even before then, I always called it the Sunday edition.

22
00:03:38.000 --> 00:03:47.000
So no matter what else I was teaching about business or life or anything on Sundays, it was my way to minister to people.

23
00:03:47.000 --> 00:03:53.000
And so I really get a lot of people say they look forward to that.

24
00:03:53.000 --> 00:03:57.000
So you pray before deciding.

25
00:03:58.000 --> 00:04:02.000
And so here's some of the technical sides of it. How often?

26
00:04:02.000 --> 00:04:06.000
At minimum, once a month.

27
00:04:06.000 --> 00:04:22.000
However, things are moving so fast and attention is such a commodity that I cannot recommend highly enough that you do a newsletter every single week.

28
00:04:23.000 --> 00:04:27.000
And that you do it on the same day at the same time.

29
00:04:27.000 --> 00:04:36.000
If you notice as much as humanly possible for the last 10 years, my newsletters come out at noon Pacific time on Sundays.

30
00:04:36.000 --> 00:04:40.000
This has a lot of reasons.

31
00:04:40.000 --> 00:04:47.000
You want to. Well, first of all, let's just back up for a second and understand your audience.

32
00:04:47.000 --> 00:05:00.000
You've got a funnel, right? You've got a you've got a group of people from the broadest public and bringing them down to know you closer, closer, closer to the bottom of the funnel of wanting to work.

33
00:05:00.000 --> 00:05:02.500
work with you, which, of course, is less and less and less

34
00:05:02.500 --> 00:05:03.960
people, OK?

35
00:05:03.960 --> 00:05:08.340
What you have to understand at this bottom of the funnel,

36
00:05:08.340 --> 00:05:17.680
at any given moment, 5% or less of the population

37
00:05:17.680 --> 00:05:28.080
is ready, the timing is right, and capable financially

38
00:05:28.080 --> 00:05:31.440
to use your service, 5%.

39
00:05:34.720 --> 00:05:38.600
So the problem that people face and they get frustrated

40
00:05:38.600 --> 00:05:40.760
is they put all that energy in, where

41
00:05:40.760 --> 00:05:43.560
are my people that are going to buy from me?

42
00:05:43.560 --> 00:05:45.680
I'm doing all this work, and where are they?

43
00:05:45.680 --> 00:05:48.040
Because they've got all of the attention on 5%.

44
00:05:51.480 --> 00:05:56.680
They're neglecting the long game of the 95%.

45
00:05:56.680 --> 00:05:59.320
And in particularly, there's another.

46
00:05:59.320 --> 00:06:03.080
So these are the ones ready and able, the 5%.

47
00:06:03.080 --> 00:06:10.080
There's another about 10% that are researching.

48
00:06:10.080 --> 00:06:11.960
They're thinking about it.

49
00:06:11.960 --> 00:06:14.280
Man, I've heard a lot about this coaching.

50
00:06:14.280 --> 00:06:16.760
I think I need to get a coach maybe next year.

51
00:06:16.760 --> 00:06:18.320
Maybe I should.

52
00:06:18.320 --> 00:06:19.320
What are coaches?

53
00:06:19.320 --> 00:06:24.040
Like their or whatever your field is,

54
00:06:24.040 --> 00:06:28.160
they're not ready at this moment,

55
00:06:28.160 --> 00:06:32.040
but they're next in line to be ready.

56
00:06:32.040 --> 00:06:36.200
If you are talking to those people,

57
00:06:36.200 --> 00:06:40.080
you just increase from 5% to 15% people you're reaching.

58
00:06:44.280 --> 00:06:46.280
And then there's others that you're

59
00:06:46.280 --> 00:06:48.760
building the relationship to even create

60
00:06:48.760 --> 00:06:50.760
the awareness of what's possible,

61
00:06:50.760 --> 00:06:52.240
why they need you, et cetera.

62
00:06:52.280 --> 00:06:59.240
But what you want to do is to have consistency.

63
00:06:59.240 --> 00:07:00.960
Consistency is your friend.

64
00:07:00.960 --> 00:07:04.280
I always say consistency creates momentum.

65
00:07:04.280 --> 00:07:07.440
Have consistency.

66
00:07:07.440 --> 00:07:13.280
And my philosophy is, because attention is such a commodity

67
00:07:13.280 --> 00:07:20.800
right now, is to make paying attention to your materials.

68
00:07:20.800 --> 00:07:22.800
And let's talk about newsletter right now,

69
00:07:22.800 --> 00:07:26.520
since that's the focus that was brought up on this call.

70
00:07:26.520 --> 00:07:31.040
To make your newsletter a habit.

71
00:07:31.040 --> 00:07:34.560
You want to be a habit for them.

72
00:07:34.560 --> 00:07:37.280
You want to be a habit for them.

73
00:07:37.280 --> 00:07:40.080
And so to make it a habit for them,

74
00:07:40.080 --> 00:07:42.920
it has to be rewarding to their brain chemistry

75
00:07:42.920 --> 00:07:44.640
that it feels good after they read it.

76
00:07:44.640 --> 00:07:45.600
They're inspired.

77
00:07:45.600 --> 00:07:47.080
They got something they can use.

78
00:07:47.120 --> 00:07:51.040
They have hope, whatever it was.

79
00:07:51.040 --> 00:07:52.880
They lined up with your values.

80
00:07:52.880 --> 00:07:56.840
People are buying more from values these days.

81
00:07:56.840 --> 00:07:58.920
Because of the trust recession, they're

82
00:07:58.920 --> 00:08:02.680
more likely to buy from you if you have common values.

83
00:08:02.680 --> 00:08:04.800
And how do they know your values if you're not

84
00:08:04.800 --> 00:08:05.760
talking about it?

85
00:08:05.760 --> 00:08:08.040
Well, what's one of the best places to talk about it

86
00:08:08.040 --> 00:08:09.200
is the newsletter.

87
00:08:09.200 --> 00:08:13.480
That's where you can share a common interest and love.

88
00:08:13.480 --> 00:08:14.920
This is relationship building.

89
00:08:14.920 --> 00:08:19.080
You can share common values.

90
00:08:19.080 --> 00:08:23.200
And so having a newsletter once a week

91
00:08:23.200 --> 00:08:30.280
is, in my opinion, the kingpin of staying in touch

92
00:08:30.280 --> 00:08:31.400
with your audience.

93
00:08:31.400 --> 00:08:32.480
Growing your audience.

94
00:08:32.480 --> 00:08:34.440
Nurturing your audience.

95
00:08:34.440 --> 00:08:37.320
So you keep that in mind.

96
00:08:37.320 --> 00:08:40.280
So OK, I'm going to do it once a week.

97
00:08:40.280 --> 00:08:41.960
Now, where do the topics come from?

98
00:08:41.960 --> 00:08:45.560
Somebody said, how do I do topics?

99
00:08:45.560 --> 00:08:50.600
Well, I look at that two ways to really generate topics.

100
00:08:50.600 --> 00:08:58.800
One is, they're both spiritual, but one is direct line with God

101
00:08:58.800 --> 00:09:01.400
that you're meditating and you're praying.

102
00:09:01.400 --> 00:09:04.120
And out of service and out of love,

103
00:09:04.120 --> 00:09:06.640
you say, God, what does my audience mean to hear?

104
00:09:06.640 --> 00:09:08.320
What's on your heart?

105
00:09:08.320 --> 00:09:12.520
What do you want me to talk about?

106
00:09:12.520 --> 00:09:13.480
Speak through me.

107
00:09:13.480 --> 00:09:15.560
Write through me.

108
00:09:15.560 --> 00:09:17.760
I want to be your vessel.

109
00:09:17.760 --> 00:09:19.800
I know I'm the temple of the Holy Spirit.

110
00:09:19.800 --> 00:09:22.000
I have the mind of Christ.

111
00:09:22.000 --> 00:09:23.600
So write through me.

112
00:09:23.600 --> 00:09:24.360
Speak through me.

113
00:09:24.360 --> 00:09:26.720
What do you want me to talk about this week?

114
00:09:26.720 --> 00:09:29.560
You can journal that.

115
00:09:29.560 --> 00:09:34.400
And that, of course, is going to be rhema, word.

116
00:09:34.400 --> 00:09:37.800
We've got two kinds of word, the Greek for word.

117
00:09:37.800 --> 00:09:40.440
You've got logos, which is the written word,

118
00:09:40.440 --> 00:09:42.920
and rhema, which is the revealed word.

119
00:09:42.920 --> 00:09:45.920
And so you're getting a direct download from God.

120
00:09:45.920 --> 00:09:47.320
It's going to be very powerful.

121
00:09:47.320 --> 00:09:50.040
And so that doesn't happen all the time for me.

122
00:09:50.040 --> 00:09:52.520
I don't have a consistent on switch.

123
00:09:52.520 --> 00:09:55.840
But man, when I do that and that comes through,

124
00:09:55.840 --> 00:09:58.800
I get a lot of replies to those emails.

125
00:09:58.800 --> 00:10:00.640
It's like, wow.

126
00:10:00.000 --> 00:10:03.240
spoke to me, that was just in time, I was praying about that,

127
00:10:03.240 --> 00:10:05.160
you touched me, OK?

128
00:10:05.160 --> 00:10:08.280
And they're very powerful emails, OK?

129
00:10:08.280 --> 00:10:11.880
So that's one way of coming up with topics.

130
00:10:11.880 --> 00:10:15.880
Second way of topics is, I've always told you,

131
00:10:15.880 --> 00:10:18.960
have two lists going at all time.

132
00:10:18.960 --> 00:10:20.840
Well, I have several lists, but this

133
00:10:20.840 --> 00:10:22.800
is two of the lists I want you to have

134
00:10:22.800 --> 00:10:24.600
when it comes to this topic.

135
00:10:24.600 --> 00:10:27.720
One is a list of topics to talk about.

136
00:10:27.720 --> 00:10:30.960
And you're always adding to that, OK?

137
00:10:30.960 --> 00:10:41.640
I actually have a book that is my list book.

138
00:10:41.640 --> 00:10:43.680
Every page is lists.

139
00:10:43.680 --> 00:10:49.640
It's a powerful, creative way of going through things,

140
00:10:49.640 --> 00:10:51.880
and you just make lists.

141
00:10:51.880 --> 00:10:55.400
Well, one of those lists is topics,

142
00:10:55.400 --> 00:10:57.160
and you're always adding to that.

143
00:10:57.160 --> 00:11:00.400
And that's for your blog, that's for future lessons,

144
00:11:00.400 --> 00:11:01.840
that's for the newsletter.

145
00:11:01.840 --> 00:11:04.360
But if you've got this, it's not a blank page.

146
00:11:04.360 --> 00:11:07.960
You've got this list, and you glance through it,

147
00:11:07.960 --> 00:11:09.480
something's going to jump out at you,

148
00:11:09.480 --> 00:11:10.800
and it's not going to feel like you're just

149
00:11:10.800 --> 00:11:12.160
working on a blank page.

150
00:11:12.160 --> 00:11:15.360
So always having a list of topics.

151
00:11:15.360 --> 00:11:19.800
The other thing that you're ever growing is your story bank,

152
00:11:19.800 --> 00:11:20.480
OK?

153
00:11:20.480 --> 00:11:23.640
So every time you think of a story, you have a story,

154
00:11:23.640 --> 00:11:27.360
something happens, you pop it in the folder, the story bank,

155
00:11:27.360 --> 00:11:29.920
so that you always have a story to tell.

156
00:11:29.920 --> 00:11:33.480
Jesus, 90% of the time, told stories in parables.

157
00:11:33.480 --> 00:11:37.920
This is the best way to capture attention,

158
00:11:37.920 --> 00:11:40.560
to have people remember, to touch the heart.

159
00:11:40.560 --> 00:11:44.400
So if you can have more story in your newsletter

160
00:11:44.400 --> 00:11:47.840
and in your posts, they're going to be far more powerful.

161
00:11:47.840 --> 00:11:50.280
And the more senses you use in the story,

162
00:11:50.280 --> 00:11:53.040
the more experiential it is, the more powerful.

163
00:11:53.040 --> 00:11:55.760
So if you have a story bank, that also

164
00:11:55.760 --> 00:11:59.160
helps you when you go to write your newsletter.

165
00:11:59.160 --> 00:12:05.040
Lastly, I would talk about research,

166
00:12:05.040 --> 00:12:08.360
so that you're not operating in a vacuum.

167
00:12:08.360 --> 00:12:14.320
And do real-time research with your ideal clients,

168
00:12:14.320 --> 00:12:16.760
with your clients.

169
00:12:16.760 --> 00:12:19.840
If you say, hey, you probably know

170
00:12:19.840 --> 00:12:24.320
I write a Sunday newsletter, and I'm just curious.

171
00:12:24.320 --> 00:12:26.600
If a newsletter was coming to you,

172
00:12:26.600 --> 00:12:28.640
what topic would you love to hear about?

173
00:12:28.640 --> 00:12:30.400
What's on your mind these days?

174
00:12:30.400 --> 00:12:31.920
What would you love to talk?

175
00:12:31.920 --> 00:12:35.080
What do you wish more of the coaching space, mentoring

176
00:12:35.080 --> 00:12:38.040
space, healing space was talking about?

177
00:12:38.040 --> 00:12:40.000
Get in touch with your audience.

178
00:12:40.000 --> 00:12:41.760
Use their words.

179
00:12:41.760 --> 00:12:44.840
When they give you questions, a lot of my material

180
00:12:44.840 --> 00:12:49.040
comes from your questions in your own words, right?

181
00:12:49.040 --> 00:12:52.120
So that's one form of research, which

182
00:12:52.120 --> 00:12:55.440
is live research with your existing potential clients

183
00:12:55.440 --> 00:12:58.000
and clients.

184
00:12:58.000 --> 00:13:01.240
The other form of research is using AI.

185
00:13:01.240 --> 00:13:04.560
And you can use chat GPT.

186
00:13:04.560 --> 00:13:07.680
And you could do things like this.

187
00:13:07.680 --> 00:13:13.200
You could say, this is my audience.

188
00:13:13.200 --> 00:13:15.360
I am just going to make up something right now,

189
00:13:15.360 --> 00:13:17.480
so you could hear what I would do.

190
00:13:17.520 --> 00:13:25.080
I work with female Christian entrepreneurs, most of them

191
00:13:25.080 --> 00:13:27.040
coaches.

192
00:13:27.040 --> 00:13:28.080
Some have profits.

193
00:13:28.080 --> 00:13:32.280
Some have nonprofit businesses and ministry.

194
00:13:32.280 --> 00:13:39.080
What is the number one challenge or problem?

195
00:13:41.720 --> 00:13:43.880
And you could add more details if you have it.

196
00:13:43.880 --> 00:13:44.560
They're married.

197
00:13:44.560 --> 00:13:45.320
They're single.

198
00:13:45.320 --> 00:13:48.520
They're around the age of 50.

199
00:13:48.520 --> 00:13:50.880
They're post-menopausal, whatever

200
00:13:50.880 --> 00:13:52.720
it is that you know about your audience.

201
00:13:52.720 --> 00:13:59.280
What are the top 5 to 10 problems, challenges

202
00:13:59.280 --> 00:14:07.560
that they are facing or you believe they will face in 2025?

203
00:14:07.640 --> 00:14:15.400
What newsletters or topics for newsletters?

204
00:14:15.400 --> 00:14:20.760
Give me 5 to 10 topics for newsletters

205
00:14:20.760 --> 00:14:25.000
for this audience that would be very relevant for this season.

206
00:14:28.760 --> 00:14:33.720
A lot of times, I know the problems or challenges

207
00:14:33.720 --> 00:14:37.280
because I'm in the trenches all day that they face.

208
00:14:37.800 --> 00:14:41.400
A chat GPT will give me another 3 or 4 I didn't even think of.

209
00:14:41.400 --> 00:14:44.120
So it's another way of expanding.

210
00:14:44.120 --> 00:14:46.560
Remember, this is a large language learning model.

211
00:14:46.560 --> 00:14:51.400
It's getting fed by a million coaches right now,

212
00:14:51.400 --> 00:14:55.440
and people searching, and all of those things.

213
00:14:55.440 --> 00:15:00.880
So this is another way that you can have an ongoing.

214
00:15:00.000 --> 00:15:09.600
list of topics. Now another reason for writing the same time every week, one is you want to get them

215
00:15:09.600 --> 00:15:14.000
in the habit. You want to be a habit for them. Two, you want to stay front of mind and you want

216
00:15:14.000 --> 00:15:20.400
to be relevant for them. But number three, it's also for you to help you be consistent that it

217
00:15:20.400 --> 00:15:27.520
becomes a habit for you. So it's so ingrained in me after 10 years that I have a newsletter going

218
00:15:27.520 --> 00:15:35.280
out on Sundays that I'm thinking about it during the week. And even if I write it that Sunday

219
00:15:35.280 --> 00:15:43.680
morning, which I often do, it's just built into my schedule. And I will say of all the things I've

220
00:15:43.680 --> 00:15:49.600
done marketing and growing my business, I would say the newsletter's top of the list of things

221
00:15:49.600 --> 00:15:57.280
I've done to always stay front of mind. And you won't always know that you're touching people.

222
00:15:57.280 --> 00:16:03.200
You won't always know what they're thinking. Not everybody gives you feedback. They're busy. Most

223
00:16:03.200 --> 00:16:11.040
people don't. I have found though, I'll speak at like a Tapestry Women's Network event or I'll be

224
00:16:11.040 --> 00:16:19.600
out at some kind of, you know, chamber networking of some kind and someone or someones will come up

225
00:16:19.600 --> 00:16:24.160
to me and say, I just wanted you to know, I just love your newsletters. They are so good.

226
00:16:25.040 --> 00:16:36.080
They haven't said anything for the years, but it's there. And when they move from that, you know,

227
00:16:36.080 --> 00:16:43.920
researching level 10% to that 5% that's ready to buy, let me tell you, a consistent newsletter is

228
00:16:43.920 --> 00:16:48.240
going to keep you front of mind and be the one that they finally say, man, I need to work with you.

229
00:16:49.360 --> 00:16:53.760
Because through the newsletter, they're getting to know, like, and trust you, which is number one.

230
00:16:54.560 --> 00:16:59.840
They're seeing how you share common values. They're seeing that you know your stuff. They're

231
00:16:59.840 --> 00:17:06.960
seeing that what you do really moves them forward and gives them an experience, right? And they're

232
00:17:06.960 --> 00:17:12.480
learning more about your craft. They may not even know everything about what you do and your

233
00:17:12.480 --> 00:17:17.920
newsletter helps them understand. You might be in health and part of your newsletter is talking

234
00:17:17.920 --> 00:17:24.640
about EMFs and they're like, I didn't even know about that subject. Wow, I wonder what else I

235
00:17:24.640 --> 00:17:31.440
don't know about my health, right? Or you might be the relationship or like Bev, you know, you use

236
00:17:31.440 --> 00:17:39.760
so many tools to help people know themselves to get in the right career. I hadn't even heard of

237
00:17:39.760 --> 00:17:45.440
all those tools. I hadn't heard of the COBE index and I'm pretty in the know about things coaching,

238
00:17:45.440 --> 00:17:55.280
right? So as you use the newsletters, they can be a time to inspire. They can be a time to teach.

239
00:17:55.280 --> 00:18:02.240
They can be time to share a conviction. They can be a call, have, you know, a strong call to action,

240
00:18:02.240 --> 00:18:09.360
what's coming up. They can be a time for them to see the craft that you know.

241
00:18:09.760 --> 00:18:16.560
Okay. So with that being said, is that helpful? Then we can go in and look at some things

242
00:18:17.120 --> 00:18:22.640
and talk about some specific newsletters. But I want to know, first of all, am I

243
00:18:22.640 --> 00:18:27.360
hitting the right mark? What questions do you still have? Now, remember,

244
00:18:28.400 --> 00:18:32.880
ChatGPT can help you write this. It can save or whatever AI you're using,

245
00:18:33.200 --> 00:18:41.600
especially if you have trained it to know your voice. The more you use it and train it to know

246
00:18:41.600 --> 00:18:48.880
your voice and you stay in the same thread with ChatGPT, the better results you're going to get

247
00:18:48.880 --> 00:18:55.040
or whatever AI you're using. So I have one thread that is just for newsletters. So it has all the

248
00:18:55.040 --> 00:19:02.240
newsletters I've written. It knows how I like newsletters. There's formatting that I like.

249
00:19:03.760 --> 00:19:12.320
Um, so it also knows my voice. I, you know, ChatGPT can be very verbose. AI can be very

250
00:19:12.320 --> 00:19:18.400
verbose. And it can write these long, complicated paragraphs that's not going to reach your audience.

251
00:19:18.400 --> 00:19:24.080
So getting it to write your newsletter is only the first step. Getting it to write the newsletter

252
00:19:24.080 --> 00:19:33.120
in your voice is another. So it knows for me that I like very short paragraphs,

253
00:19:33.120 --> 00:19:36.480
no more than two or three sentences, because that's how people read now.

254
00:19:37.040 --> 00:19:45.200
I like a lot of white space. I like short sentences. I like engaging, meaning that I

255
00:19:45.200 --> 00:19:51.360
involve the reader a lot. I ask questions. You often hear me say, can you relate? Is this you?

256
00:19:51.360 --> 00:19:57.600
Does this happen to you? Um, so that you're engaging the reader in conversation with you.

257
00:19:57.600 --> 00:20:00.000
You're not just talking at them. Nobody likes

258
00:20:00.000 --> 00:20:02.120
likes to be talked at.

259
00:20:02.120 --> 00:20:05.920
So involve the reader, let them feel.

260
00:20:05.920 --> 00:20:11.000
The use of story is so powerful, making it heartfelt,

261
00:20:11.000 --> 00:20:12.960
if that's where you're coming from.

262
00:20:12.960 --> 00:20:16.240
So when you have AI write, you're

263
00:20:16.240 --> 00:20:21.760
letting it know who are you writing to, what is the style,

264
00:20:21.760 --> 00:20:27.840
what is the tone, what is the call to action,

265
00:20:27.840 --> 00:20:32.880
and what story could be included.

266
00:20:32.880 --> 00:20:37.920
And that's often how I will frame a newsletter.

267
00:20:37.920 --> 00:20:39.960
I'm writing my weekly newsletter.

268
00:20:39.960 --> 00:20:43.200
It already knows because I do it every week.

269
00:20:43.200 --> 00:20:44.240
I've trained it now.

270
00:20:44.240 --> 00:20:46.960
It knows my audience and my voice.

271
00:20:46.960 --> 00:20:52.520
And the topic is, and the story that made me think of it,

272
00:20:52.520 --> 00:20:56.560
or the scripture I was reading today that made me think of it,

273
00:20:56.560 --> 00:21:00.880
or the question my client shared

274
00:21:00.880 --> 00:21:04.480
that made me think about this, or the experience I had,

275
00:21:04.480 --> 00:21:07.720
whatever, is this.

276
00:21:07.720 --> 00:21:09.560
So that it's very personal.

277
00:21:09.560 --> 00:21:11.320
It's not just computer ease.

278
00:21:11.320 --> 00:21:16.080
It has your story, a client's story.

279
00:21:16.080 --> 00:21:21.240
Those things will make it, especially story,

280
00:21:21.240 --> 00:21:23.520
make it very powerful.

281
00:21:23.520 --> 00:21:25.760
Remember, I've taught you this before,

282
00:21:25.760 --> 00:21:29.280
but with AI, when you have it write something,

283
00:21:29.280 --> 00:21:32.280
don't assume that's the best version.

284
00:21:32.280 --> 00:21:37.280
I go back and I say, it's a large language learning model.

285
00:21:37.280 --> 00:21:42.160
How would you improve this to make it even more engaging?

286
00:21:42.160 --> 00:21:45.160
Or how would you improve this, like what you were asking,

287
00:21:45.160 --> 00:21:49.920
Tracy, to get more people to respond to my call to action?

288
00:21:49.920 --> 00:21:53.200
How would you improve this to make it more engaging?

289
00:21:53.240 --> 00:21:58.080
And it will usually rewrite it again.

290
00:21:58.080 --> 00:22:01.240
And you can choose what you like, the first or the second.

291
00:22:01.240 --> 00:22:03.400
But usually, the second is even better.

292
00:22:03.400 --> 00:22:06.080
Usually, not always.

293
00:22:06.080 --> 00:22:08.320
You can also write the whole thing

294
00:22:08.320 --> 00:22:09.880
and you don't want it touched.

295
00:22:09.880 --> 00:22:11.440
You write the whole thing.

296
00:22:11.440 --> 00:22:14.920
And like in my book, I don't want it changing my book.

297
00:22:14.920 --> 00:22:20.600
I write, but I submit it and I say, how would you make this?

298
00:22:20.600 --> 00:22:22.080
Whatever it is I want.

299
00:22:22.080 --> 00:22:25.080
And make any changes.

300
00:22:25.080 --> 00:22:27.680
Do not change any wording.

301
00:22:27.680 --> 00:22:31.600
Just tell me what changes you would make or put it in italics.

302
00:22:31.600 --> 00:22:34.200
And so that's another way that you don't

303
00:22:34.200 --> 00:22:35.680
want it to write for you.

304
00:22:35.680 --> 00:22:39.360
You just want suggestions to make it more powerful, more

305
00:22:39.360 --> 00:22:43.760
engaging, more heartfelt, more likely to drive conversion,

306
00:22:43.760 --> 00:22:45.240
et cetera.

307
00:22:45.240 --> 00:22:48.880
So with that being said, of course,

308
00:22:48.880 --> 00:22:51.400
include a good picture with it.

309
00:22:51.400 --> 00:22:54.520
Include good formatting.

310
00:22:54.520 --> 00:22:57.680
I sprinkle bolding.

311
00:22:57.680 --> 00:22:59.360
The use of bolding.

312
00:22:59.360 --> 00:23:06.080
Remember that people these days, they don't like to read a lot.

313
00:23:06.080 --> 00:23:09.280
That's why I use the short sentences and things.

314
00:23:09.280 --> 00:23:11.200
And so they like to skim.

315
00:23:11.200 --> 00:23:14.480
If you can make your work skimmable,

316
00:23:14.480 --> 00:23:15.680
it'll be more powerful.

317
00:23:15.680 --> 00:23:18.280
Well, how do you make it skimmable?

318
00:23:18.280 --> 00:23:23.360
I use bolding throughout single words, sometimes a sentence.

319
00:23:23.360 --> 00:23:27.720
And I make it so that starting at the top left

320
00:23:27.720 --> 00:23:33.040
and over diagonally to the right and then back down

321
00:23:33.040 --> 00:23:34.600
to the bottom left.

322
00:23:34.600 --> 00:23:37.880
So if they skim it, it takes that pattern.

323
00:23:37.880 --> 00:23:41.480
And so that if all they did was read the bolding following

324
00:23:41.480 --> 00:23:45.520
that, they would have the gist of the entire article.

325
00:23:45.560 --> 00:23:49.040
So this is another way.

326
00:23:49.040 --> 00:23:53.840
And of course, with LinkedIn, I love

327
00:23:53.840 --> 00:24:00.200
that you can really break up the newsletter.

328
00:24:00.200 --> 00:24:04.080
So I do my LinkedIn first.

329
00:24:04.080 --> 00:24:05.840
I'm going to show you something.

330
00:24:05.840 --> 00:24:07.320
Most of you have probably seen it.

331
00:24:07.320 --> 00:24:12.400
But in case you haven't or those watching on the recording,

332
00:24:12.400 --> 00:24:14.440
let me just give me one second here.

333
00:24:15.920 --> 00:24:24.320
So on your LinkedIn, what you want to do

334
00:24:24.320 --> 00:24:28.320
is make sure that people know about it, first of all,

335
00:24:28.320 --> 00:24:33.960
which means that if you have turned on the creator mode,

336
00:24:33.960 --> 00:24:35.920
you have a featured section.

337
00:24:35.920 --> 00:24:38.000
And so it's one of your call to action.

338
00:24:38.000 --> 00:24:40.160
So you can see mine right here, subscribe

339
00:24:40.160 --> 00:24:42.320
to the Prosper newsletter.

340
00:24:42.320 --> 00:24:45.000
So I've got my freebie, I've got my newsletter,

341
00:24:45.000 --> 00:24:46.480
and I've got book a call.

342
00:24:46.480 --> 00:24:47.720
That's first.

343
00:24:47.720 --> 00:24:55.480
Then when you actually go to the newsletter,

344
00:24:55.480 --> 00:24:57.080
Linda made me a template.

345
00:24:57.080 --> 00:25:00.600
So my newsletter template is.

346
00:25:00.000 --> 00:25:00.920
always the same.

347
00:25:00.920 --> 00:25:02.560
So you could see, unlike pictures,

348
00:25:02.560 --> 00:25:04.000
there's a newsletter template.

349
00:25:04.000 --> 00:25:07.280
And she made me three or four in my branding.

350
00:25:07.280 --> 00:25:12.320
So that's also consistency, is having that.

351
00:25:12.320 --> 00:25:20.200
And I have chat GPT do this top intro, which

352
00:25:20.200 --> 00:25:23.240
is the teaser as to why they want to read it.

353
00:25:23.240 --> 00:25:26.640
You always ask yourself the question, so what?

354
00:25:26.640 --> 00:25:27.160
Why?

355
00:25:27.160 --> 00:25:29.880
Why should I read this?

356
00:25:29.880 --> 00:25:35.280
OK, now when you go to format your newsletter,

357
00:25:35.280 --> 00:25:37.680
remember some of the tools that you have.

358
00:25:37.680 --> 00:25:41.280
And then I cut and paste this for my email newsletter

359
00:25:41.280 --> 00:25:43.800
because the formatting is so nice.

360
00:25:43.800 --> 00:25:47.480
So you've got a full headline, and you

361
00:25:47.480 --> 00:25:50.200
want to really make your headline engaging,

362
00:25:50.200 --> 00:25:52.760
really think about that.

363
00:25:52.800 --> 00:25:59.720
Then notice the title is what gets them to open,

364
00:25:59.720 --> 00:26:03.400
and then the first sentence is what gets them to read.

365
00:26:03.400 --> 00:26:06.000
So my first sentence, have you ever

366
00:26:06.000 --> 00:26:09.160
felt like your prayers are hitting the ceiling?

367
00:26:09.160 --> 00:26:13.120
Ask, re-ask, and yet no visible change.

368
00:26:13.120 --> 00:26:15.840
So that's called an engaging sentence.

369
00:26:15.840 --> 00:26:17.440
I'm asking them a question.

370
00:26:17.440 --> 00:26:19.640
I'm pulling them in.

371
00:26:19.640 --> 00:26:22.080
Maybe you're believing for a breakthrough

372
00:26:22.120 --> 00:26:25.280
in your coaching business, or a long-awaited opportunity,

373
00:26:25.280 --> 00:26:28.000
or a restoration of something broken,

374
00:26:28.000 --> 00:26:30.320
but so far the wait has been long,

375
00:26:30.320 --> 00:26:32.600
and the result's elusive.

376
00:26:32.600 --> 00:26:35.360
You think people might relate to that.

377
00:26:35.360 --> 00:26:37.240
See, I'm pulling them in.

378
00:26:37.240 --> 00:26:39.960
Now notice, I break it up.

379
00:26:39.960 --> 00:26:41.640
You're not alone.

380
00:26:41.640 --> 00:26:43.000
Notice the molding.

381
00:26:43.000 --> 00:26:45.840
If we learn how to pray from faith and not fear

382
00:26:45.840 --> 00:26:47.200
from presence, not panic.

383
00:26:47.200 --> 00:26:49.120
If they don't read anything and they just go,

384
00:26:49.120 --> 00:26:51.760
you're not alone, if we learn, oh,

385
00:26:51.800 --> 00:26:53.120
what's the difference?

386
00:26:53.120 --> 00:26:56.840
Do you see how I'm pulling them from curiosity

387
00:26:56.840 --> 00:27:00.440
to what I could do to, ooh, what is it?

388
00:27:00.440 --> 00:27:05.400
I'm pulling them through with what's important and molding,

389
00:27:05.400 --> 00:27:09.040
problem-centric versus presence-centric.

390
00:27:09.040 --> 00:27:12.320
And then it has the ability, when you write a newsletter,

391
00:27:12.320 --> 00:27:14.000
to do quotes.

392
00:27:14.000 --> 00:27:18.440
Sometimes I make my own words quotes to make them stand out.

393
00:27:18.440 --> 00:27:20.160
This is not a quote from someone else.

394
00:27:20.160 --> 00:27:21.160
This is a quote from me.

395
00:27:21.160 --> 00:27:24.120
I'm just kind of praying because it makes it stand out.

396
00:27:24.120 --> 00:27:27.240
It magnifies the issue, and it shrinks our faith.

397
00:27:27.240 --> 00:27:29.080
Makes it stand out.

398
00:27:29.080 --> 00:27:31.560
And then other times I do it when it's a quote, especially

399
00:27:31.560 --> 00:27:32.640
Bible verses.

400
00:27:32.640 --> 00:27:37.400
So do you see how this is a lot of white space?

401
00:27:37.400 --> 00:27:42.600
It's broken up to pull them through with molding,

402
00:27:42.600 --> 00:27:47.200
with quotes, with bullets, especially when it's long,

403
00:27:47.200 --> 00:27:47.840
like this one.

404
00:27:47.840 --> 00:27:49.200
This one was pretty long.

405
00:27:49.240 --> 00:27:51.480
With practical things they can do.

406
00:27:51.480 --> 00:27:54.920
Now, this is a call to action post.

407
00:27:54.920 --> 00:27:59.000
I'm inviting everybody to my Jumpstart 2025,

408
00:27:59.000 --> 00:28:01.360
December 27 to 31.

409
00:28:01.360 --> 00:28:03.760
So I built that into the newsletter.

410
00:28:03.760 --> 00:28:05.760
If you've got something coming in,

411
00:28:05.760 --> 00:28:07.800
you need to build a runway to that.

412
00:28:07.800 --> 00:28:09.600
Don't just tell them a couple of times.

413
00:28:09.600 --> 00:28:10.880
They won't notice it.

414
00:28:10.880 --> 00:28:14.280
They have to see it 10, 12 times before they'll join you.

415
00:28:14.280 --> 00:28:17.200
So it's part of my newsletter, but it fits

416
00:28:17.200 --> 00:28:18.880
to what it's in the theme.

417
00:28:19.080 --> 00:28:22.160
If you're ready to move from powerless to powerful prayer,

418
00:28:22.160 --> 00:28:24.480
I'm still on the same theme.

419
00:28:24.480 --> 00:28:26.920
Turning your morning routine into faith-building,

420
00:28:26.920 --> 00:28:32.360
miracle-inviting practice, then join me at the Jumpstart.

421
00:28:32.360 --> 00:28:36.160
And I'm also promoting becoming a Prosper Leader member

422
00:28:36.160 --> 00:28:39.000
because everybody else is going to pay $27,

423
00:28:39.000 --> 00:28:43.320
but you get it for free as a Prosper Leader member.

424
00:28:43.320 --> 00:28:46.120
Which, by the way, the code is all capital letters,

425
00:28:46.160 --> 00:28:49.520
jump, and 25 when you register.

426
00:28:49.520 --> 00:28:52.520
I've sent it to you by email, but OK.

427
00:28:52.520 --> 00:28:56.800
So do you see how it's really broken up?

428
00:28:56.800 --> 00:28:59.080
And so when it goes to formatting,

429
00:28:59.080 --> 00:29:02.080
those are some ideas.

430
00:29:02.080 --> 00:29:05.680
So let me open up in the last few minutes

431
00:29:05.680 --> 00:29:10.520
for conversations and further questions that you might have.

432
00:29:10.520 --> 00:29:12.360
I'm going to go ahead and stop the recording

433
00:29:12.360 --> 00:29:17.320
and just dedicate my time to those of you that are here live.

434
00:29:17.320 --> 00:29:22.400
So let me stop the recording.