So these, these are going to, these calls are gonna be having weekly.
I'll typically do some training on something, and then we're just going to
open it up to the second half to take questions.
I know we've got some new people here.
Sally.
So great to see you for the first time.
And Jeff, as however you say your name.
I saw your welcome video and glad to have you all the way from the, is it
then Switzerland, Sweden, or I remember, I forget the Netherlands.
Netherlands.
That's right.
I have a family, my cousins live in Norway.
So like, yeah, in that area, but I have friends in the Netherlands for sure.
Very cool.
Good to have you.
Well, we'll jump in and, and share.
So let me jump back into some notes here.
He said, if you guys are joining for the first time, this is the Pioneers group.
If you go, you should have access to the Pioneers group here.
Already, this is where we're going to be chatting, dropping notes.
And I saw there's some questions here as well.
We'll, we'll get to.
And all of the courses, everything's going to be in here.
And importantly, the events are right here.
If it takes a second to load, look at that.
So if you guys want to, you can click on the events and
just add that to your calendar.
So I believe this is the last one we're doing this year and
we'll come be back back in January.
So just add that to your calendar.
That way you don't miss an event.
You never have to wonder if we're meeting or not.
Generally, we will pretty much always have a Tuesday call, but we also
have some guests queued up as well.
So in the next couple of weeks, if for whatever reason we're having a baby,
then there'll be someone awesome here to jump in and do some guest coaching.
So we've got some of our other clients that are using tribe for their groups
that are doing at least a thousand paid users, and they're doing at least six
to seven figures a year with their community that's in a different group.
I've asked some of them to come in and share some wisdom, and they've
been super excited to do that.
So I'm going to start setting, queuing those people up to come in and share.
We won't go through the scorecard today, but it's there.
We'll jump into that probably next year when we kick things off officially,
this has all been kind of a warmup time.
So I'm going to really just give an overview today.
I talked about this a little bit last week, but this is the four-week launch
that we have put together for you.
Week one, you're strategizing, you're putting, you know, figuring out who
your audience is going to be, what breakthrough you want to share with them.
Building is just setting up your free group, building, setting up some of
the things in tribe that you need.
And then in week three, you're setting an offer and dialing in what
that offer is going to look like.
And finally, in week four, you're launching.
And the goal would be to of course, close your first sale.
This is a four-week plan.
You could totally do it in two weeks if you want, but so
just work it at your own pace.
But what we would encourage you to do, and I encourage you guys last week is to
just put a date in your calendar of when this event is going to happen.
Like you're going to do a webinar, a workshop or a challenge or something
that you're going to do online.
You could put it at, you know, four weeks would be a very
comfortable way to put it out there.
And you can just share it with the group, post it in the community.
We can all give you a thumbs up and cheer you on, but make it, use
this group for some accountability.
These groups work great.
If you, you're going to get, you're going to get out of it, what you put into it.
Okay.
So when you decide this, like put, put that out there, share it with the
group, we can encourage you towards that goal and you can just kind of start
checking things off the list here.
Then it gives you about two weeks to help promote it.
And then eventually try to do your first event and then see if there's someone
you can get your first paid members to join your tribe.
I did mention this, but in the, oh, sorry, I'm on the right side.
So go here on these, the scorecard that we're going to be tracking.
The goal is to be tracking kind of like your, how many audience you have?
Like, you know, social media, email lists, all that.
How many people are in like a free group of yours?
And then who's, who's actually paying you?
Like who are paid members of your group?
So once you launch this, you can start to see those numbers.
And I'd love to help you guys track total earnings because
the goal was to actually make money.
That's how we know we've done a good job is helping you guys.
Or that's what we're setting as successful.
It was really cool to have an app and an, and a group and all that.
I think I would love to, you know, see each, every single person sell something,
sell a membership, sell a subscription to help make, you know, to turn this
into a business that makes it sustainable.
So we've done it a number of times and we're, we're here to help, help you
guys step you through that process.
I'll show you as well.
If you head over to the courses over here, you will see the same thing.
That four week launch is going to be right over here.
here. So if I'm looking at these four weeks, and you head over to the course, you will
see the same four weeks are listed out here. And we're still adding lessons and things
here and there to make it even better. But you can click on the get started, you can
click here, you see the plans right here. And there's all emails on like how to get
support from our team. There's some demo groups for you to try that when you joined, you were
given a demo group to play with. And you can access all the things that I'm talking
about in this one place. So all the worksheets, everything we're showing are here. The other
thing that I did this morning is start to pull some of the challenge secrets from Pedro,
we're actually just going to mix that right in here for you. So if you get to this video,
or it's like figuring out your micro niche, you can just watch this one 10 minute video
and that'll help you figure out your niche. And there's some worksheets and things that
they have as part of that course, we've just moved it here for you. So you can just keep
going in a very linear pattern. I know if you click over into the courses, there's 60
something videos in here. So don't go and do all those things right out the gate. Just
kind of work through this, this plan. And you can check these things off, you know,
mark things as completed. And that will allow you to just kind of see your progress in those
weeks. And I said, go as fast as you can. And if you have questions, obviously bring
it on the Tuesday. And we can jump into specific areas of this. So it'll be helpful when we're
doing coaching be like, Hey, I'm, I'm on week one, like I'm just trying to do strategy.
Like I'm still trying to figure you know, who this is for, and what it's going to be.
Or Hey, I'm promoting like I'm running ads right now. Like I need help. You know, I don't
have anyone signing up for my my group. So how do I get more people signed up? So we
can help with that. dialing in the offer. And of course, this whole part of like packaging
up the product to sell. So so that's all that's all there. Like I said, it's we've
also got like the productivity hacks that each time we do a session, I will do just
a quick five minute training on some, some productivity hacks that will should help you
out. And those are just at the very bottom is like a little bonus. So if there's anything
missing in here, so you got questions, let us know in the community, we can make I'll
make you guys a video. We'll put it in there. And we'll just keep adding to this to make
it just super easy. And don't get overwhelmed right out the gate. So cool. So any questions
on that plan? Anything I just shared? And we're gonna jump into some training. Sorry,
I wasn't looking at the chat. Wow. Sally was saying great to have the demo groups in a
similar niche to Oh, yes. Oh, you're saying demo groups? Great. That's a good idea. Yes,
for sure. So the demo groups, you can check that out. There's a video on that. And it
will tell you where to go and how to set that up. And it just gives you a group to
go play in. So you can go live, you can post random, you know, messages, comments on things,
just see how the the platform works. And you'll be able to add, you know, as many groups as
you want. When you come in here for groups, there's an option to add a group, you can
easily add those. And I think Carolina, just while we're on this call, since you're here,
if we can get like Sally, and like, maybe don't have groups, because they just joined
in the last two days, I think. So that's there. And then let me check. Did I miss any
other? Oh, yep. Macy will get the worksheet in sweet. Is this like a 40 hour week? Absolutely
not. Every single person here has probably a normal job that they're doing. So this is
a couple hours a week, I would say like one or two hours, really, it's very light. The
lessons are not very long. They're most of the longest videos are like 10 to 15 minutes.
So watching a video, doing the work, mainly just keeping progress, that way you can come
on Tuesdays, we can spend as much time helping helping you out live with that. Or if you
guys are stuck, especially over the holidays, if we're not meeting, post into the group
and say like, Hey, I'm thinking of doing a group that's like this, can you guys give
me feedback? We're all doing this together. We're all watching the content, I'm obviously
going to comment on it. But every one of us can can give feedback and perspective and
help encourage each other in that community. So definitely do that. But yeah, it's a couple
hours a week, it will get busier the last like, week three and four, because you're
just putting the final pieces together. But one thing that's interesting about the the
plan here is that once you do this, once the week one and two kind of stays the same. And
then you just go ahead and like tweak the offer and then do another event. And like
you just take it in two week chunks. So like, go bring a few people into the group. If not,
go ahead and then just publish it again. Like basically do another event for a few weeks
out from there and just repeat it. So you can get plenty of times to onboard people and
and enroll.
them into into your group. So a lot of this is kind of the the groundwork and then you can just
you're going to do a lot of creative reps when we scale it. So good to see you, Robin. So you
jumped in. Good to have you here. Sweet. Okay. So and when we get to the kind of the hot seat
coaching side, just use the reactions here just to put your hand up and then we can kind of queue
up who's who's there. We'll stay the typically have a rule we don't leave until we get everybody's
questions answered. So if you have a question, you know, stick around, we will we'll get to
everybody. Okay, so I will go ahead and just give you let's see here. I think just stop sharing for
a second. Grab this. These slides here. Yep. Sorry. So zoom is there we go. So this I'll do
quick productivity hack is how to be better on camera. So this is something that we can always
continue to be better at. I am doing this currently. We did the workshop and we have a
video editor that went through and cut up a bunch of clips. And I was forced to watch myself on this
stuff. And I was like, I have no right to be teaching online and virtually streaming like
the amount of ums and like all the filler words, which I've even done on this. Now I'm just working
to like pull these things out of my communication habits. So you can always improve and tweak and be
and find ways to be better on camera. Because you're either going to be teaching live to your
group either on zoom, or you may be filming a video and add you may be putting something out
on social media. So there's no shortcut. This is just putting in the work putting in the time.
But this is a great little hack that I have used and do this regularly to help correct self correct
on a few things. I did not come up with this. This is actually from a guy named Vin who has
an account called ask Vin, you can check out his Instagram. He's this is all he does is help people
just master communication. Really great little tips and tricks on how to be better on video,
zoom, and or just speaking from a stage. Really, really cool. So the first thing,
of course, is to go ahead and record like a three to five minute video, something that you are
planning to publish to your group, it could be a welcome video, it could be just an overview video,
what your group is going to be about, put something together that you would share either with your
tribe, or you could put on social media. And once you do that, this is kind of the steps you're going
to do is you're going to take the camera, your phone, let's say you're filming on your phone,
just turn it upside down, and just listen to the entire five minutes. And so you can't see the
video, you're just listening to it and take notes, note the things the things that you're saying,
if you are you speaking fast, are you speaking slow? Is it just all pretty much the same? And
you will quickly course correct on how how you're being perceived. And of course,
I know this is excruciating, it's painful, but it's it's totally worth it. So you're going to
listen to it in step one. The second time is you're going to do the opposite, you're just
going to watch the video and put it on mute. And so this is great, because you'll find out like, oh,
I look over here, or I do this weird thing with my hands, or I'm just staring dead into this,
and I'm not smiling. Like that was a lot of feedback. Sometimes the people who are closest
to you are like, that's a great ad. I loved it. It'd be great if you could smile. Are you happy
to be doing this group, you should probably show the people that you're happy. So these little cues
are really important just help you build up that confidence for being on camera. And it's just,
again, just putting in a lot of the reps to practice this. And then the final step is just
go ahead and use a get a transcript. You can use a tool like otter.ai. So this is a great little
tool. It's free. You can just upload a video will spit out the the transcript. You can also use
a little editor like Descript is phenomenal for this. So you can check that out where you just
drop in a video, it creates a transcript for you. But the point is, you would just go in here and
essentially read through the transcript, and find all those filler words, the ums, the likes,
so you know, you know what I mean, type things like all those, all those filler words that that
we all use. And it's just going to help you clarify some of the words and the and the
communication coming from your mouth. So try that. And of course, if you need more feedback,
then you could even give the transcript to a spouse, friend, a colleague, and have them
give feedback as well if you want to be really brave. But that's it. Very, very simple process.
So it's just record a video, listen only, watch only, read only, and go through that process.
It'll take you 25 minutes, 30 minutes to go through that whole process.
And you will immediately get, level up your communication and be better on video.
It's a very valuable skill to learn, life skill, communicating virtually.
If you can have an event, you know, be able to push your message and what
you want to say through a camera, you have to kind of overdo the energy because you've got,
you know, you're trying to reach people who are just sitting at home and we're not sitting in a
cool auditorium together where there's music and sound and lights.
And it just, it's, it doesn't have that atmosphere.
So you really have to push your message and who you are and what you want to say
through the camera into the other side.
So if you want as well, I just thought of this, like you could, you could upload that
video to the community tab and ask for feedback if you really want as well.
Any of us can, can give feedback.
So there you go.
And I bet as I'm talking about all that, the amount of times I said the word in the last 10
minutes, you guys are probably tracking every time.
So I'll stop there, but that is the, that's our, our, our productivity hack for the week.
And then I'm going to jump into any specific questions.
If you guys want to take a minute and talk about your specific tribes, if I know you
guys are joining at different times, so just let me know like where you're at in the four
weeks and we can dive into specifics on how we can help.
So we'll open it up if you have any questions.
And the way this will work, we do hotsies, like, come on, you know, put your hand up,
come on, we're going to, when it's not a rush, not like, here's my question.
Someone gives an answer, we're done.
The goal is to, if you like, we'll just take five, 10 minutes.
Let's talk about your group.
Let's get into details.
Like, don't, don't, you know, we're all here to learn.
And what will happen is Sally may have a question.
And when we start talking and answering that question, everybody else is like, oh, that
actually really helps me because I'm stuck in the same thing.
And so it's a great way to learn together.
And also I can definitely give feedback and advice, but there's a whole group of people
here that are all very smart, very tech savvy.
Here you are on a Tuesday showing up to help, you know, build your business and, and learn
something new.
So all of us have some great feedback that we can give in the chat and, or just hopping
on and giving feedback.
So that's just as far as context and how we like to do coaching.
But yes, Robin, what's that?
How can we help?
Thank you guys.
I, a little bit of background, my community, what's on my heart is basically I want to
take tenants or renters that are currently renting a home and turn that current rent
spend into owning a home.
And my heart is to do that for a thousand people in 2025.
So I'm working with this tribe social to try to come up with, actually I'm doing a tiny,
what we call a tiny talk tonight.
I've got a little PowerPoint thing going where we're inviting people to come to this tiny
talk and talk about the, what I'm calling the seed to deed system where they plant the
seed and it grows into a deed.
So I, my, my question is, can I share a screen?
Sure.
Is that possible?
Absolutely.
I don't know if I need permission for that or.
I think you're good.
Yep.
But I have, let me see if I can find my.
Robin has a few tabs open.
Do you think I'm trying to find, yeah, here it is right here.
So I've written a book.
It's called Rich Dad's Own and my tribe.
This is the kind of the, the beginning stages of, of my tribe.
My, what I want to be able to do is at the end of this talk at seven o'clock tonight is
the call to action.
One of the calls to actions.
If they want a 15 minute phone call, I can, we can schedule that 15 minute call.
But if they want to join the tribe, quote unquote, the community or whatever we're
calling it, what do I do?
I see this URL group link.com down here is, is that what they go to?
How do they get into this thing that I've, that I've, that I've done here?
Absolutely.
So I highly recommend, and you can, I can share my screen and show you as well, but
definitely recommend this, this process.
So I will grab, here's your group here.
This is a, this is one, there's lots of ways to get people into your group.
We have some things listed out in the, in the course for your specific use case.
You're going to be doing a presentation.
Is it, is it in person or virtual?
It's a Zoom call.
Okay, great.
So it's just a link.
So I'll show you how to.
about doing this. Each group that you have, if you click on this little actions, there's going to be
this signup link here. This is what we actually call it a magic signup link because it magically
adds people to your group no matter what. So if I copy this link, it's going to copy it to your
clipboard. And what I'll do just to test it, I'm just going to log out completely and paste this
link in. And so they will see a group that says, hey, create an account to sign in and join the
group Rich Dads Own. At this point, I can put my email in and put my name and create a password
and hit submit. Now, as soon as they do this, then they will be redirected over to the app here and
they will already be in the group. So they'll be part of that Rich Dads Own group just by filling
out that form. So that's why we call it a magic link, is because it magically adds
people to the group. And so this is a very long, giant link. So there's two things you could do.
You can use a tool like Bitly to shorten that for free. So I can paste that in there and I can grab
a shorter link of that, obviously make me a good account. And the other thing you could do is grab
a quick QR generator and paste the link in. And then it'll just allow you to download this.
This is one QR FY. There's hundreds of these tools out there. And so if you go in here,
you can have an account too, but you can get a little QR code. People can scan that and then
they'll be taken to that group. So if you were doing an in-person presentation or you're speaking
from stage or you're doing a slideshow, you could include this QR code and just say,
this is a way to get people in. Here's a magic link. I'm only sharing this here. Grab the link.
They can pull up their phones right then and there. The QR code is awesome because it kind
of inspires people to do something right now and take action. It's like, oh, it's on the screen
right now. Let me grab my phone. And they actually go to the link in the moment. Sometimes if you just
drop a link in the chat, people will copy it and forget about it. It doesn't happen in that moment.
The QR code is a great tool for that. And then the other thing I would just say, Robin, as well,
is just have a slide at the end that's the QR code and maybe three to five bullets of what you get
when you join. Oh, you're going to get access to a community. I've got this free PDF. I've got this
thing. So it kind of gives people a reason to join because people don't really know.
Most people are not familiar with this. They don't know if it's a course or what this thing is that
I'm joining. So just giving them a little incentive of why to join and some benefits.
What do they hope to get? Oh, this training that I have uploaded will give you
the three mistakes to avoid when purchasing a house or whatever. Cool.
So this would be, I guess this would be the slide that we're talking about here to make a call.
Or if they want to get in touch with me, I give them an email. But I give them the value stack
and everything of what it's worth in here through the whole presentation. So you would put that
right at the very end where I've got these right here. So was your question for the free group?
Yeah, for the free group. Yeah. Okay. Yeah. In other words, that would be this one right here.
I was just going to do a 15 minute call with them. But if they would rather just join,
they could just go right into it without having to. I could put that in this right in here.
So you could do either. One thing you could also do is in the group. So if I jump back into it,
you can place the call as a link inside the group. So let me grab this real quick to sign back in.
So there's a, we call it like the next steps tab. So if you were in here, you click on the tab.
There's one here called next steps. So you could have a new thing here. You can upload a photo
of yourself or something. You can say like, you know, book a call. You can put text like,
you know, click to book, put a link to your Calendly and then write a short sentence.
And this will actually show up in, I'll use the creators one. I think we have it called resources
here, but it'll have a like, we had the book of discovery call right here and they can click
anywhere on this picture, on the button, on the text. And that will just take them, you know,
to the booking page to go book that. So try to give people, when you do these presentations,
like just one thing to do, like.
hey, so my gift to you for this,
just making it this far in the presentation
is I'm giving you access to our free group.
In there, there's also a way to book a call.
So jump in, check out the community,
check out the resources.
And if you wanna book a call,
there's gonna be a link over here to book the call.
So this is like, oh, I just do this one thing
and it solves all my, you know, I get access.
So that would be my two cents on how to do that tonight.
This is like about real time.
You're doing it in a few hours.
So that's good.
Glad we can help.
Yeah.
Well, thank you guys.
Anybody else have any suggestions?
But I'd like to get to know some of you guys too.
If you guys have any thoughts or feedback or questions,
just unmute for sure.
I'd share the QR code thing,
I think is gold at all the events I've been to
where you can just literally get your phone out.
And while the person's presenting or talking,
you can do it and you'll be on your phone
and you can access is just, it's much easier than a link.
And I'll second what Bruce said.
The amount of times I've copied links from chats
and put them in my notes
and then not gone back to them till weeks later
by which time it's too late.
So the QR is instant
where there's an extra step with a link.
You've gotta do the link,
save it cause you're in the moment and then go back to it.
So anything you can do in the moment,
I think is heaps better.
Awesome.
Great.
Well, since Sally you're up,
we could go through how can we help?
Well, just obviously signed up,
like finally put the pennies in the pocket this morning
or last night.
So like, I'm like, whoa, where do I start?
That's all I wanna know is like where,
cause that's like, oh yeah, I get the four weeks,
I get that, but where do I start?
Cause I know there'll be a plethora of information.
So it's like, right, I just wanna do this.
Slow learning is good learning.
I've heard that before.
I wonder who, I wonder who from.
Great.
So tell me a little bit about your business.
What are you, what is kind of your goal?
I know you had a book, I believe you've written.
Joe was telling me a little bit about it,
but tell, and then everybody else can know as well.
Just give us some context.
Okay.
So very briefly, I am a mom, a grandma,
and an entrepreneur.
My space is in New Zealand predominantly.
I recently ran a promotion to help launch my book
that I've just written called The Great Exchange.
I am a personal alignment coach.
So I do decluttering, I do coaching, and I do mentoring.
So those are my three things that I do for people.
The decluttering tends to be more in-person and local.
So I take people from being hoarders
to being hosts and having space.
And it's just beautiful.
And that can be mind, body, soul, and spirit.
So that's kind of my background.
That's who I am.
I've been running the business for five years.
I've run two year-long programs.
What next?
And then winning in the game of life.
Strangely enough, this year it's gonna be
The Great Exchange.
And it's all about exchanging the unhelpful
for the helpful or the pain to the promise.
So I've come into this because for three years
I have desperately wanted to have my own app
to get, funnily, decluttering,
getting rid of all the noise.
When I go onto Facebook to do one thing, I get distracted.
When I go onto, and I just want to be able to go in,
speak to the people that I want to speak to
and get out again.
I have experienced this app through 100x
and through Graham Cook and Dion in Brilliant.
So I've been a user.
Gosh, that sounds terrible.
It's like I'm a drug addict.
I've been a user for five years.
And now I'm like, right, let's go.
Let's make this work.
So I should be pressing the go button on Saturday
to print the hard copies of the book.
We've just got the proof to come back
because the cover wasn't good.
So we just got that to come back.
Once we've seen that, we're good to go.
I am praying that the seven to 10 week lead time
that you get from Australia to New Zealand,
God will do something miraculous to shift it
because I want to launch the book physically
on the 25th of January.
So we need to order it and then get it out.
So that's this where I'm at.
And when you said, oh, four weeks,
I'm like, oh yeah, four weeks from now,
that is the 25th of Jan.
So that will work really nicely.
So that would give me, we've got 70 people
who have backed us, 72 people have backed us for the book.
And the key with the extension was you back us
and you can come into this app for free.
So I've got 72 people waiting to come into the app.
And I want to do a formal launch in March
or in April when I run my conference,
I run the Great Exchange Experience,
which is a hybrid event.
So that'll be when I formally launch it,
but I'm feeling like those that have backed me for the book.
Those that know me will be my beta testers while I looked at just what you did.
And I was like, Oh my goodness, I hope there's tech support because like that
just blew my mind of everything that we can do and getting it sorted.
So.
I want to get my group up and running up and running by the end of
January for the beta group.
So I've got a month to understand to get my brain around tech, get them in, get it
sorted, where do I start?
Great.
Now this is great.
So you've got four weeks, January 25th.
I think about a few notes.
So this, the book is the, is the book called great exchange.
It is called the great exchange.
Thank you, Teresa.
Oh, perfect.
So I love that.
So I think here's what I would do.
So I think you should have, I'll throw a couple ideas out and you
can just see what, what you feel.
So one, I think you've got plenty of time.
I think it was a great having a book.
If any of you have, I know Xavier is working on a book.
Some of you have worked on different things.
Very, very helpful because you, I mean, writing a book, I have not
personally written a book, but I know it's an insane amount of work, right?
So, so you end up putting a lot of thoughts into the outline and the
structure and how to teach it and explain it.
And so that's going to help you so much when you get into building a group,
creating ads, you know, writing copy, because it's, it's there, you've
already put all the thought into it.
So know that you've got a lot of good things going for you.
And one of the things, there's a lesson in here.
And one of the first steps is just taking an audit.
So that's kind of what we're figuring out.
Like, what do I have?
You know, I have a book.
Okay, great.
And not necessarily a book right now to sell, but I actually have the,
you know, the transcript I have the, the, or the, the, the, you know, draft copy.
And one, and then you've got this following of people who
are, are backing it and following.
I would create a free group if you wanted, that is to back the group and
you can, that's in week two, you can just literally click through and watch
the videos on that and create a book, I mean, a link and just share
it like we just did with Robin.
You know, you can share it on social media.
You can DM it to people and just get as many people as you can into that.
What I would do is inside of the page.
I would have a welcome video from you that, and there's a video
on how to do a welcome video with a link in the description to buy the book.
So I would, I would start taking money for this book tonight or tomorrow.
There's a slight hitch in the system.
I've done my pre we'll publish it, unpublish it.
Cause I want to be a bestseller and to do that, I have to sell
a whole heap on the 25th.
I've got a 24 hour window to get that bestseller.
So if I pre-order or do a link beforehand, that is going
to be unhelpful for that day.
So that's weird.
It's just, there's just how after that, we're good to go.
But until that launch day, I want to build the momentum so that
they come and purchase on that day.
Okay.
And are you selling it on Amazon or where?
Yes.
Okay.
Yeah.
Cause there is a big Kindle hard copy.
And when we come to April, the audio will be available, but the audio
doesn't go towards top bestsellers.
So I'm not doing the audio until afterwards.
So that'll get launched at the event.
Excellent.
That that's awesome.
So what I would do, what you could do is create this group this week.
I know we've got Christmas and New Year's and everything, but just go for it.
Create the group.
Have, have the, I know there's a way you can get on like a waiting
list or do a pre-order in Amazon.
And that might help if there was like a ready people ordering.
I don't know.
Or if you want to have it, it's amazing.
You've got to be released.
And again, it's down to strategy.
When you learn this stuff for the first time, you're taking it from
people who've done it before.
And it's like, nah, you need to pre-orders don't count towards that 24 hour sale.
So I'm cool that Xavier saying, I mean, am I hoping to sell?
I've got to sell 44 on my first day.
And if I sell 44 on that day, I become a top seller in three categories.
Perfect.
That's that's all.
You got to sort these out because some of them can be five or 600 or a thousand,
but we've tweaked the category.
So working with the right people, sorry, that's an answer for Xavier, but
working with the right people to help you sort your categories and stuff.
We'll bring those numbers down so it can make it viable and durable.
Sorry.
So what you can do is basically get people into a holding pattern,
like holding group in this group.
I would plan like every Monday night to, to go live in the
group and, and share something.
You can just keep it super simple.
You've, you know, if you know how to go live in the, in the app,
you can pull up your phone.
Just turn it on.
Don't have to worry about live streaming or any of that.
Just hit the go live and just start.
And what you can do.
is just share pieces of the book, like concepts,
like if you've got, if it's a four-step framework,
like each week, just share one of the steps.
And then at the end, just tell them exactly
what you just told us.
Live like, hey, really appreciate you being on The Insider.
Hey, what's gonna help me with this book
is if you can wait, set a reminder for this date,
like, you know, this is what would be helpful.
Everybody would wanna support you with that.
I mean, even on this call where I was like,
oh, I need to make a reminder, like let's go buy the book.
Because that launch is obviously very important.
So what you can do is definitely is just
for this book launch, have a group.
So this would be the book launching group.
And just don't worry about next year
or what happens after the launch or any of that.
Just this is the group for launching the book.
And we're trying to get as many people as we can in there.
And then just leave them there.
Now you can always come back.
And let's say you launch a second book.
You could just change the name of the group
to the other book title and keep all the people in there
and help you launch the second book, right?
So don't over, there's lots of things you can change.
Just kind of think for the next 30 days.
Versus like, well, this is gonna be my group
that I do all these other things in for 2025.
Keep it simple, yeah.
I've got three groups.
So the group will be a free group and we can start this.
This will be the beta tester.
And cause they've already paid in
because they've already sewn in
to sew in to get the book published.
So I know they've already paid.
There'll be a second group that I end up launching
and they'll all launch about the same time.
Cause I've already got 600 people on my mailing list.
So I've already got people I can bring in for free
but I kind of want the freebie level
and I can market to them.
Then I've got the, you've paid in and you've coached with me
or you've worked with me level.
And then there's the master's mind.
So there's the three levels.
So yeah, I need to just go away and think about whether
I think the book launch will probably sit in that mid space
but I could put the rest of my people into the free space
and encourage them to come into the free space.
So I can have two spaces at once, I think.
Cool.
No, that's great.
I think that's so, yeah, the free,
having that kind of existing clients,
you can put them there and then having another.
So again, there's no, you can have as many groups
as you need as this evolves.
And so one thing I would say,
the goal obviously is to sell books.
So if you're making the goal,
like I wanna be on the M is like on the best selling list
and this would be a great strategy to do just that.
Obviously once you get through that
and the first 24 hours are over,
there will be another strategy we could talk about.
Like how do we like make it evergreen
where people can see something from you,
click on something, buy the book.
Because what I would do is the book
is gonna be a great lead magnet for the other stuff, right?
So you're gonna have the book out there
and a lot of people will do a free plus shipping
for the book.
So if you've got copies, they pay for shipping,
you send the book free.
The goal is basically not to pay for the cost
of getting someone there if it was an ad or something.
And then on the second page is where you say,
hey, if you enjoy this book, I have this mastermind.
And if you click here, you can,
you can book a call with me to learn more about this,
smaller group of exclusive people that are learning
or going-
Well, they've got exchange course.
So I've got a 10 week course
that literally comes straight after that.
So the 25th is the book launch
and then the following week that you can buy online.
So it's just an online course,
watch it as they want or you can be live.
So that's what I'm launching out of it.
So it's get them to the book launch
and then buy the book and then out,
jumping out of that is the course.
And so that's where the course is,
that's where those groups will sit
because they'll have paid in,
they'll have sewn in to get the course itself.
Is the course in the second group
between those, the book and the-
Yeah, you've got free
and then you've got the course of people who buy in
and actually hang out with me
and do hard yards are in the courses.
And then you've got the mastermind as well.
That's great.
Very, very cool.
Like, makes sense.
So I think that's a great plan
because hit the book launch
and then you can have all the social proof of that.
And I think also just dropping videos
or things into the group to say like,
hey, here's three, like be very specific.
Like here's three ways you can help me with this book launch.
Like one, buy it on this thing.
The second thing is like leave a review
or go rate it within certain time.
People forget about this stuff
but if you can give them three little steps
or the third is like wait till the day
of the launch on the 25th.
And if you could post or share like,
hey, especially go to your people
that are your raving fans,
your clients that you already work with
and just write a little person,
just doesn't have to be this big corporation.
Like I need that.
be as like, hey, I'm Sally, I wrote this book.
It'd be so helpful if you could just share this on social.
In fact, here's like a little three sentence summary
of what the book's about.
You can just copy that and paste it into your thing.
And here's the link I would love everybody to go to.
So, you know, and just let people know
very specifically what to do.
Like, oh, I click this link and, you know,
I paste this thing in and I, you know, get it out there.
So that's a lot of like organic free traffic as well.
One of the things we did in the audit
is we have like a traffic column.
Like how do we get people?
We have a kind of a free or a basic option for that
of how we can get people into the,
or just get access to people.
And then this is gonna be part of that middle tier
where you're converting them.
Like you're getting them to buy a book,
buy a course, buy Mastermind,
and then of course actually hosting the community.
So definitely leverage all the free stuff you can.
And your ranking on Amazon, of course,
is one of those free traffic sources
because you're gonna get tons of free impressions
if you can pull it off right.
So.
Thank you.
That's heaps.
Great.
Yeah, and create the group.
If you get stuck, just drop questions
in the community there and this would be great.
But I think, I mean, you could really set this up
in, you know, an hour.
You could have the group up and running,
have a link to share.
It's not hard.
Everything's easy in this group.
There's a man who can do the tech.
It's just like, oh my goodness, take it away.
So I probably will be the most active person
in the chat going, okay, I've got stuck on this.
Okay, what about this?
But we're gonna keep going.
That's perfect.
And. Thank you.
Yeah.
I mean, Robin just created his group on Saturday, right?
How long did that take to create the group and the link?
It really wasn't that long.
I went ahead and went through some of the videos
to learn how to do whatever it was.
And, you know, I just signed up also.
Guys, I'm kind of new to this, but yeah,
definitely was able to put something
together pretty quickly.
So Sally, you're in good hands here.
They, especially Bruce is really helpful
if you do have any questions,
but we're all here in this together.
I'm 72 years old.
So if I can do it, any of you guys can do it.
So come on.
We will be clipping that for the testimonial video.
Thank you, Robin.
I mean, yeah.
Awesome.
Let me grab, I see you got your hand up.
Chopulous, spotlight you.
There you go.
Good, good, good.
I hope my connection is kind of good.
I'm kind of far away from the router, but yeah.
So, well, I'm, you know,
never did a community or anything before,
or you had actually some personal breakthroughs
the past year pretty suddenly.
And also like my wife and I said,
we're like looking to, yeah,
really find our people and like serve them.
Cause we feel like there's not a whole lot out there
for people like us.
Maybe people who've left the church or,
but the thing is that, so, so like,
I want to learn about this and I'm, you know,
about the community and everything
and building something like that.
And I kind of came into this entrepreneurial thing
only for a couple of weeks now.
It started a couple of weeks ago.
Kind of skipped a long story,
but was looking for a job and kind of thinking,
this is just not going to work for me.
I'm a highly sensitive person.
I don't like, it's hard for me to work long days.
So I thought, okay,
entrepreneurship is really like the way to go.
And it does really seem to suit me for a number of reasons.
And I got this idea to, you know, I did film school.
I thought I was going to be a filmmaker
and I got this idea to have like a peer-to-peer
Blu-ray business where it's like an eBay,
but it's people rent their movies out to other people.
And because I thought, I like the quality of Blu-rays,
but I don't like the fact that I need to pay 30 euros
or whatever to get them.
I thought if I could just borrow them
or maybe even rent them out myself,
that would be pretty cool.
But I'm just kind of thinking,
since I'm starting with this now
and this Blu-ray thing is kind of,
like, I don't know if I can put that into the tribe
or like use tribe social with a Blu-ray
or should I separate them?
How should I keep it simple?
I don't know if you have any thoughts on that.
That was my.
Yeah.
So you're wanting to do,
so it sounds like there's like a product idea
to do the movie concept.
And then there's a sec,
what was the second thing you're wanting to marry with it?
Well, the one thing would be the Blu-ray thing.
And the other thing would basically be
really focusing more on maybe even like,
you could say secular Blu-ray, more Christian like.
like looking for our community, you know, and yeah,
we deserve them.
For sure.
So I think you always have to figure out
like what the goal is for now.
Like a lot of times, if you're wanting to build a community
and it's fun and it's, you know, there's
something around that, you can kind of build it towards that.
Or it's either the goal is for influence, or community,
or I'm just doing this for entertainment.
Like there's lots of reasons to have a group.
There's also if you're wanting to do something
where it's like, hey, I need, it's
good to know where you are.
You said you were looking for a job.
Like are you looking to create income quickly with this?
Right?
Is that the first priority?
It depends on, it just depends, and none of those
are wrong priority.
There's just different seasons for different things.
So where would you be at?
Like what's the goal for you?
Yeah.
Well, I do think that income is one big thing,
because I'm starting with a job probably in January.
But that's really meant to be temporary.
So yeah, that would be a big thing.
And I don't want that to take away from like,
I guess you can marry them, but I
don't want it to take away from like a passion for people.
You know, like, oh, I'm actually doing this for income, but.
Yeah, I think the thing, those are definitely
not mutually exclusive, right?
Like you're going to be, I think that the kingdom is
like about like and, not or.
Like, oh, I'm either going to have this job
and make all this money, or I'm going
to be like doing ministry in Africa somewhere.
Like it's just one or the other.
It's like kind of how we all grew up.
But there's a way to help people, serve them,
have clients, but they're also, you're
kind of doing the ministry piece of it in that,
and loving people and all that.
So one thing I would do is kind of
take an audit of just everything you have right now.
Like you mentioned film school.
Like what are some things maybe, you
said you did go to film school, or you almost
went to film school?
I did.
OK.
Like is that something you'd want to teach potentially
to people?
Have you like done video production like as a business,
or just kind of studied film?
Right, no, I didn't, but yeah.
OK.
So just kind of take an audit of things
that like breakthrough things you've had.
And you can experiment with this.
Like if you're just starting out like you are,
like don't overthink it.
Pick something.
It could be like a health breakthrough
you had because you changed your diet and took this couple,
and you want to help people eat right or something,
or lose weight, or whatever the breakthrough thing is.
You can pick anything.
It's not going to get you like pigeonholed to like now
you're the guy who does this.
That's not going to happen that way.
Because you can always just spin up a new group
and repeat the whole process for a totally new audience.
So yeah, just kind of do an audit,
things that what you can do.
If the goal is, like I was helping someone recently
who said like, oh, I have quit my job.
I have four months to make money on YouTube and with a group.
And by like December 31st, I need
to have made some money from this
to either keep going or go back and find a job.
Like he gave me, he was like just super clear about it.
And so that's very helpful to have that clarity
because then you can know, okay, I've got,
my goal is here to like replace my income and do that.
Because there's different strategies
as far as like what you could do for that.
So anyway, I don't know if any of that helps,
but I know you just jumped in,
so we won't overwhelm you too much.
But if you kind of just start going through
some of those early videos,
especially the micro niche ones in week two from Pedro,
he'll kind of talk through like just how to think
of like what to even do.
Like he calls it a movement, we call it a tribe, same thing.
Like what's the thing you want to go do
and just start to, you know, go from there and see what,
and feel free to like dream a little bit with it as well.
Like what could it look like?
So, yep.
Well, that is, that's helpful.
But I will say for any entrepreneur,
there is no profit margin and speed to market
and product launch that can be faster than an info product.
And so all of you are trying to sell some sort of info.
There's just no way.
Like we've done a few different versions.
We've done like, we've done, you know,
like having software, we've done services,
service, you know, agency type things
where you're just serving other people
and you have some skill and you want to do it,
that can tend to work as well.
But it's not as fast as info.
Info is the fastest way to like selling information
because you can generate it out of a Word doc.
You can just create.
instant value just with what you know.
And so just teaching something, helping people through something,
some sort of breakthrough is very helpful.
So I think you're on the right place.
Um, just trying to find like, cause you know, just, you can experiment with
things, but also, you know, try to think of like, what would be the, if the goal
is to make money, what's something I could charge the most for that I could teach.
Right.
And people either have some sort of pain, right.
That they're in or some, some problem they have and they need a solution or
they're trying to get away from pain points.
I'm trying to quit smoking.
I'm trying to lose 10 pounds or I I'm trying to run a marathon.
Like, right.
So it's like these, either the, some big goal or something
you're trying to get away from.
So there's a lot of different ways to think about this, but at the end of the
day, like people really crave community more than anything, like people need to
be in family, they need to be in community.
And there's a huge, like deficit right now of not people, not being in community,
even people who are going to church.
Right.
You don't agree.
So it's not necessarily like, Oh, I have a church community.
I'm covered.
Right.
A lot of times that that doesn't really happen.
So you'll find that creating a tribe around this is creating that family.
It's creating that community.
And that's a way to really bless people, bring a ton of value is
just by creating the community.
So if you can find people that are like-minded, get access to this thing,
you, you end up creating a lot of value just by having people in the room that
now are connecting with each other.
Even just this tribe of pioneers, like this is valuable because any one
of us can post in the group.
We can all give feedback.
We're all trying to do the same thing.
We're all learning at different stages.
And so there's value in this group.
It's not just come listen to Bruce, the guru who can teach you all things.
It's not that at all.
It's like, we've created a space and we've got team and we've got people at all.
And then if we had, once we, we will, our goal is to build this up, to
have hundreds of pioneers next year.
So this will get more and more valuable.
There'll be more resources, more guest trainings until this is just like,
this is awesome.
Like this is the best, best way to launch your, your tribe and community.
So awesome.
Cool.
Helpful.
Very good.
Robin, you had a quick question.
No, I just wanted to, to, is it Jeff?
Is that how you say your name?
Yeah.
It's like, yup.
It's like with a Y for pronunciation.
Yup.
Okay.
I think everybody froze.
Okay.
There we go.
Well, anyway, I just wanted to encourage you a little bit.
I've, I've started several businesses and it is never the way you expect it to go.
You put a business plan together.
It'll never work that way.
So what I've learned is I'm a ready, fire, aim kind of a guy.
So you, you get out there and you just, a couple of weekends ago, I was at a tiny
house event and I just did a talk on the seed to deed system and I got a call today
from a guy who said he wanted to buy in, you know, $997,000, $1,000, that's nothing
for me and out of the blue and all he was looking for, he's got a container home and
he wants to be able to put that on his lot.
He's got two lots and part of the seed to deed program is helping you through
the permit process, so he thinks that just helping him through that permit
process is worth a grand to him.
And I mean, he hasn't signed up yet, but you know, I haven't, I don't have
a way to take money just yet, but he is, he's on board and so what I'm saying
is it's never exactly the way you plan it, the way I'm doing my, my seed to
deed here is I want impact, I'm not concerned about money just yet, although
I hope that it will come, but I, and I have a number, I want to help a thousand
people in 2025, so that is our, our, our push right now and, and that's the
reason why I like this community right here because we're all trying to create
a movement, a community or a tribe and the tribe that, that, that each one of
us builds, we can share off of each other's experiences so that, you know,
what I, what I know I can share with you guys and what you guys know you can
share with me and we can support each other along the way and along our
successes and also our struggles and failures and so I would encourage you
just to get started, just get moving and, and make it happen.
Bruce knows, knows I don't like to let any grass grow under my feet.
I, I like to, to get it out there and see how it works.
Just don't, yeah, don't be afraid of failure and just jump into it.
Just try stuff.
So, and in the way, great way to do that is, is try stuff just by sharing, right?
Talk to a friend, talk to your spouse, your wife, like drop, drop it in the group.
And he's like, hey, this is one idea.
And you could people be like, oh, that's amazing.
Sometimes you'll share a thing that's like you don't think is very good.
And everybody's like, oh, that's the thing.
Like, you have to do this group.
Rob Robin shared his group with idea with me taking people from who like
are renting who now want to become owners.
It's like, yes, I know.
Like, this is a need.
People have to know how to do this.
He has a track record knowing how to do that.
Like this, this product needs to exist.
So just keep iterating, dream about it, pray about it.
You'll, you'll come up with something.
Love it.
I can report back and let us know what you think.
Awesome.
Thanks guys.
Very cool.
Okay.
Anything else?
I know we're up on time.
If you need to go, you're welcome to head out.
We will always take these and then clip them up into little sections for
relevant content and put them into the course.
So if you just jumping in, don't feel like you have to go watch every
replay that we've ever had on Tuesdays.
We'll clip it up if it's important and stick it in the core section.
So.
Awesome.
Great to see you guys.
If you don't talk to you again, have a great Christmas, Merry Christmas and a
new year, and we'll hopefully see you in the community and yep.
Have a great week guys.
See ya.