WEBVTT 1 00:00:00.000 --> 00:00:06.800 So, in this next module, we're going to be talking about the whole concept of deep work 2 00:00:06.800 --> 00:00:10.360 and how deep work is your superpower. 3 00:00:10.360 --> 00:00:13.360 In the previous module, we talked about cognitive control. 4 00:00:13.360 --> 00:00:16.640 How do we gain cognitive control? 5 00:00:16.640 --> 00:00:19.760 One of the things we're going to talk about now, and this is part of our first step in 6 00:00:19.760 --> 00:00:27.000 our innovation part of the training, is when you look at how you become an expert, how 7 00:00:27.000 --> 00:00:32.520 you become the superstar, one of the most powerful ways you do that is through deep 8 00:00:32.520 --> 00:00:33.520 work. 9 00:00:33.520 --> 00:00:40.480 So, deep work is your superpower to help you become the superstar, or deep work is your 10 00:00:40.480 --> 00:00:45.000 superpower to become the master of your craft. 11 00:00:45.000 --> 00:00:47.880 I don't know how you get there without this. 12 00:00:47.880 --> 00:00:53.000 If there is a way to get there without deep work, I don't know what that might be. 13 00:00:53.000 --> 00:00:55.360 And I haven't seen anyone else do it. 14 00:00:56.160 --> 00:01:00.600 Because here's what happens with deep work, so let's first talk about what's the definition 15 00:01:00.600 --> 00:01:01.600 of deep work. 16 00:01:01.600 --> 00:01:03.320 What do we mean by deep work? 17 00:01:03.320 --> 00:01:11.720 We're talking about deep, focused work that's undistracted, on a task that pushes your cognitive 18 00:01:11.720 --> 00:01:14.440 abilities to the limit. 19 00:01:14.440 --> 00:01:16.460 It's like going to the gym. 20 00:01:16.460 --> 00:01:21.880 If you just do light weights all the time, and you're just changing exercises, you become 21 00:01:21.880 --> 00:01:22.880 a light weight. 22 00:01:22.880 --> 00:01:24.880 You don't grow in a gym. 23 00:01:24.880 --> 00:01:30.200 It's the same idea of if I go to the gym, and I stare and watch all the people doing 24 00:01:30.200 --> 00:01:33.720 exercises, nothing happens to me. 25 00:01:33.720 --> 00:01:34.720 And why? 26 00:01:34.720 --> 00:01:38.820 Well, I learned about leadership, I didn't become a leader. 27 00:01:38.820 --> 00:01:45.160 This goes back to the idea of we're constantly enrolling our team into developing and investing 28 00:01:45.160 --> 00:01:47.620 in their own leadership. 29 00:01:47.620 --> 00:01:51.760 And so this idea of deep work isn't just I'm going to work for a bunch of hours and not 30 00:01:51.760 --> 00:01:53.000 be interrupted. 31 00:01:53.000 --> 00:01:56.960 That's called focused work, and we're going to make a distinction between three types 32 00:01:56.960 --> 00:01:58.320 of work. 33 00:01:58.320 --> 00:02:03.440 Number one, deep work, and we'll describe that in depth here in a second. 34 00:02:03.440 --> 00:02:09.400 Two, focused work is in maybe a two-hour block of time, and it's to do existing work without 35 00:02:09.400 --> 00:02:10.639 interruption. 36 00:02:10.639 --> 00:02:16.240 That's why we go to the coffee shop or somewhere else to not have any distractions, and the 37 00:02:16.240 --> 00:02:22.160 idea here is that we do focused work for a set period of time on the existing work we 38 00:02:22.160 --> 00:02:23.840 already have. 39 00:02:23.840 --> 00:02:26.200 And the final one is general work. 40 00:02:26.200 --> 00:02:29.600 General work or teamwork is when we do the general stuff, right? 41 00:02:29.600 --> 00:02:35.100 We do the emails, we're available for the team, we're in collaboration, we're responding 42 00:02:35.100 --> 00:02:39.400 to customer service requests, all that general work. 43 00:02:39.400 --> 00:02:44.520 So deep work is very different because deep work is pushing you to your limits. 44 00:02:44.520 --> 00:02:48.800 So I want to bring two analogies which really help me in understanding deep work. 45 00:02:48.800 --> 00:02:52.120 The first analogy is the analogy of sleep. 46 00:02:52.120 --> 00:02:57.680 If you are trying to get into a deep sleep, and I came in and woke you up every hour, 47 00:02:57.680 --> 00:03:02.640 and I said, so, how's your sleep going, how's your sleep going, how's your sleep going? 48 00:03:02.640 --> 00:03:07.200 By the morning, you'll be pretty exhausted, and if I did that night after night, after 49 00:03:07.200 --> 00:03:10.640 a week, you'll be in pain, physical pain. 50 00:03:10.640 --> 00:03:14.520 If I did it for a month, you'd probably need psychiatric treatment, right? 51 00:03:14.520 --> 00:03:18.500 That would be brutal, yet we do that to people in our work. 52 00:03:18.500 --> 00:03:25.900 We call them meetings, manager updates, we interrupt people all the time. 53 00:03:25.900 --> 00:03:31.220 So we have to take control over the culture where we all do deep work. 54 00:03:31.220 --> 00:03:34.180 Deep work doesn't work when one person does deep work. 55 00:03:34.180 --> 00:03:38.100 There has to be a permission, we all do this. 56 00:03:38.100 --> 00:03:42.140 So if you were in our offices in Santa Barbara, there'd be physical signs up on the door that 57 00:03:42.140 --> 00:03:44.720 says, in deep work session. 58 00:03:44.720 --> 00:03:47.460 And that says, that means no interruptions. 59 00:03:47.460 --> 00:03:49.420 That means I can't interrupt them. 60 00:03:49.420 --> 00:03:55.020 Now only in the case of emergency, as in, your kid was rushed to the hospital type emergency. 61 00:03:55.020 --> 00:03:58.900 Not like, I forgot to ask you two hours earlier, now I have to have it, and I'm going into 62 00:03:58.900 --> 00:04:01.060 a meeting, that's my issue. 63 00:04:01.060 --> 00:04:06.420 So my lack of planning doesn't constitute a crisis for people who are in their deep 64 00:04:06.420 --> 00:04:07.980 work session. 65 00:04:07.980 --> 00:04:11.780 So what do we, the second analogy is this. 66 00:04:11.780 --> 00:04:16.860 There are two trains, and I did some research on these, one in China and one in Japan. 67 00:04:16.860 --> 00:04:22.220 And these are really fast trains, I mean they move at unbelievable speeds. 68 00:04:22.220 --> 00:04:23.580 And they're like bullet trains. 69 00:04:23.580 --> 00:04:28.960 And there's two versions of, on the same track, there are two versions of the train. 70 00:04:28.960 --> 00:04:34.660 The one is point A to point F and no stops. 71 00:04:34.660 --> 00:04:36.900 Just flat out go. 72 00:04:36.900 --> 00:04:42.300 It starts up and it gains so much momentum and so much speed on that train, it just flies 73 00:04:42.380 --> 00:04:47.700 to the destination and gets there hours before the other train who left and stopped at all 74 00:04:47.700 --> 00:04:50.580 of the ten stops in between. 75 00:04:50.580 --> 00:04:52.740 Now think of the one that stops. 76 00:04:52.740 --> 00:04:56.500 They can't accelerate to a very high level because they've got to immediately decelerate 77 00:04:56.500 --> 00:04:58.420 to get into the station. 78 00:04:58.420 --> 00:05:00.100 Then if there's any other delays, like 79 00:05:00.000 --> 00:05:05.440 like somebody blocks the door or something else happens or there's another interruption, 80 00:05:05.440 --> 00:05:11.440 then that delay might actually take longer. And there's no easy way for the train to make 81 00:05:11.440 --> 00:05:17.120 up that difference by simply going faster. Because the mechanism to go faster means no 82 00:05:17.120 --> 00:05:19.880 interruptions, no stops. 83 00:05:19.880 --> 00:05:25.540 So step number one is we've got to develop a culture where we stop interrupting each 84 00:05:25.540 --> 00:05:31.540 other. The two big destroyers of productivity is the M and M problem, M and M's, not the 85 00:05:31.540 --> 00:05:38.700 candy, but meetings and managers. The constant meetings, the constant managers interrupt 86 00:05:38.700 --> 00:05:41.740 how's your work going, how's your sleep going, how's your sleep going, how's your sleep going, 87 00:05:41.740 --> 00:05:46.100 make a stop, make a stop, make a stop. That's the stuff that destroys because that's not 88 00:05:46.100 --> 00:05:52.060 how your mind is wired. Like deep sleep, it takes time to get into that very deep state 89 00:05:52.060 --> 00:05:57.420 of sleep. Same with your thinking. Deep work needs to be long enough and so we're suggesting 90 00:05:57.420 --> 00:06:02.620 four hours. Now we know four hours is a long time for people who have never done this. 91 00:06:02.620 --> 00:06:08.020 But you want to get each team member to block out one four hour block of time to do deep 92 00:06:08.020 --> 00:06:12.340 work once a week. That's the starting place. If they can't do four hours, let them do two 93 00:06:12.340 --> 00:06:18.420 hours once a week. Why once a week? So we've already discussed in the previous training 94 00:06:18.460 --> 00:06:24.820 that you divide your week up into ten buckets of four hours for each bucket. Bucket in the 95 00:06:24.820 --> 00:06:30.860 morning, bucket in the afternoon, five days, ten buckets. Give one bucket at the start 96 00:06:30.860 --> 00:06:35.380 of the week and pick a time you think will work. You have to be flexible and move it 97 00:06:35.380 --> 00:06:41.500 to another time, that's fine. Life happens, business happens, stuff happens. So yesterday 98 00:06:41.500 --> 00:06:46.820 morning I got up and I hit a deep work session and my record actually is to do seven deep 99 00:06:46.940 --> 00:06:53.940 work sessions in a row. If you can do seven deep work sessions in a week, you'll be shocked 100 00:06:56.980 --> 00:07:03.260 at what you pull off. Because deep work creates something new. Remember how focused work is 101 00:07:03.260 --> 00:07:10.260 working on existing work? Well deep work is working on new stuff, new things, new innovation. 102 00:07:10.420 --> 00:07:17.180 Now imagine if every member of your team is working on something new to move the business 103 00:07:17.180 --> 00:07:22.020 forward, to move the organization forward with something new. Maybe it's as simple as 104 00:07:22.020 --> 00:07:28.540 we're in the accounting department, what if we can make our collections from 40 days down 105 00:07:28.540 --> 00:07:34.620 to 30 days? Or we can reduce steps or reduce paperwork or automate something. Or we can 106 00:07:34.620 --> 00:07:40.020 use a different vendor. So you're researching all the vendors and you take a deep work 107 00:07:40.460 --> 00:07:45.540 session and you set a problem. And we're going to talk in later sessions how you pitch your 108 00:07:45.540 --> 00:07:51.940 team on these ideas. But for now, getting the idea of a deep work session there and 109 00:07:51.940 --> 00:07:58.060 in place on a weekly basis. Why is this important? This is important because these deep work 110 00:07:58.060 --> 00:08:03.660 elements become the building blocks of innovation when we get to the innovation section. Because 111 00:08:03.660 --> 00:08:07.260 we're going to say, hey I'm doing this innovation project and it's going to take me five deep 112 00:08:07.300 --> 00:08:11.860 work sessions. Well if you have no deep work sessions in your schedule and you don't have 113 00:08:11.860 --> 00:08:17.860 a habit of deep work, you will not be able to step up to the level of innovation that 114 00:08:17.860 --> 00:08:24.500 you will, by the way, love. Because now you're learning to respect yourself and you're learning 115 00:08:24.500 --> 00:08:31.060 to respect your contribution to the world, to the organization by giving yourself deep 116 00:08:31.060 --> 00:08:37.179 work sessions. This means going to your team leader and saying, I want to do deep work 117 00:08:37.179 --> 00:08:42.980 at this time, does that work? And have your team lead cover for you on anything that might 118 00:08:42.980 --> 00:08:48.820 happen. That means that you as the CEO will not interrupt any of your team members who 119 00:08:48.820 --> 00:08:54.500 are in a deep work session. That also means a second permission. Firstly permission to 120 00:08:54.540 --> 00:09:01.420 say no to everybody interrupting them. Give that, make that, normalize that in your organization. 121 00:09:01.420 --> 00:09:08.340 And secondly, you want them to be able to work on a deep work session and make that 122 00:09:08.340 --> 00:09:13.300 culture that we expect everybody at some point to have deep work sessions. Well people say, 123 00:09:13.300 --> 00:09:17.940 well my job isn't like that. You know, I do customer service. Well does customer service 124 00:09:17.940 --> 00:09:24.940 not need to be upgraded? Well I do construction. I do whatever. You don't need to look and 125 00:09:26.740 --> 00:09:33.740 do research on new tools or new methods. You don't need to do any upgrade. And here's what 126 00:09:35.260 --> 00:09:41.860 I found really, really works. You're teaching people to develop their super power. And deep 127 00:09:41.980 --> 00:09:47.700 work is your super power. Because what this turns out to be is the amount of deep work 128 00:09:47.700 --> 00:09:53.780 sessions going on throughout your organization sets the rate of innovation of your organization. 129 00:09:53.780 --> 00:09:59.660 And the one who innovates the fastest wins. We know this already. So it helps you to really 130 00:09:59.660 --> 00:10:06.660 focus on what you're doing and what you want to do. 131 00:10:00.000 --> 00:10:01.700 Focus on what you're doing. 132 00:10:01.700 --> 00:10:03.940 It creates a sense of ownership. 133 00:10:03.940 --> 00:10:05.300 Think of this. 134 00:10:05.300 --> 00:10:09.180 If I have to, I'm doing a certain job right now 135 00:10:09.180 --> 00:10:11.380 in the organization, but you tell me 136 00:10:11.380 --> 00:10:13.060 I have to do a deep work session. 137 00:10:13.060 --> 00:10:15.280 I'm not used to it, but I'm willing to learn. 138 00:10:15.280 --> 00:10:17.420 So I get rid of all the distractions. 139 00:10:17.420 --> 00:10:20.760 I turn off all the interruptions. 140 00:10:20.760 --> 00:10:23.460 I turn off Slack and I turn off 141 00:10:23.460 --> 00:10:26.140 all the notification systems and I turn my phone off 142 00:10:26.140 --> 00:10:28.860 and I turn off everything because I'm gonna protect 143 00:10:28.860 --> 00:10:31.980 this deep work session needs to be protected. 144 00:10:31.980 --> 00:10:34.580 So I'm protecting the deep work session. 145 00:10:34.580 --> 00:10:36.580 When I get there, I have an idea 146 00:10:36.580 --> 00:10:38.460 of what it is I wanna go after 147 00:10:38.460 --> 00:10:41.780 and maybe I'm researching new ways or new innovations. 148 00:10:41.780 --> 00:10:44.100 What am I doing when I do that? 149 00:10:44.100 --> 00:10:45.940 I'm acting like an owner. 150 00:10:45.940 --> 00:10:49.300 I'm taking ownership of a piece of the business 151 00:10:49.300 --> 00:10:51.860 and I'm moving that piece forward. 152 00:10:51.860 --> 00:10:55.260 Now we're creating a team of leaders, 153 00:10:55.260 --> 00:10:57.660 not just a team with a leader 154 00:10:57.660 --> 00:11:01.740 because we need breakthrough business ideas, new research. 155 00:11:01.740 --> 00:11:03.300 Sometimes you just have to figure out, 156 00:11:03.300 --> 00:11:06.700 well, do I even know the question I'm trying to answer? 157 00:11:06.700 --> 00:11:09.740 Maybe you take a deep work session to figure out 158 00:11:09.740 --> 00:11:13.660 where in the area of my responsibility, 159 00:11:13.660 --> 00:11:15.140 where should I focus? 160 00:11:15.140 --> 00:11:17.520 Maybe you take a deep work session to think about 161 00:11:17.520 --> 00:11:19.540 the problem of coming up with a problem, 162 00:11:19.540 --> 00:11:20.820 if you know what I'm saying. 163 00:11:20.820 --> 00:11:22.900 So you're thinking about your thinking, 164 00:11:22.900 --> 00:11:24.740 what's called metacognition. 165 00:11:25.740 --> 00:11:27.860 So you'll have three challenges 166 00:11:27.860 --> 00:11:30.220 as you go through this, right? 167 00:11:30.220 --> 00:11:33.740 You have to learn to develop your ability 168 00:11:33.740 --> 00:11:37.260 to focus more intensely for longer periods of time. 169 00:11:37.260 --> 00:11:40.100 That is like going to the gym. 170 00:11:40.100 --> 00:11:41.580 You can't learn this, you can't say, 171 00:11:41.580 --> 00:11:44.180 oh yeah, I watched the video about deep work, I'm good. 172 00:11:44.180 --> 00:11:46.780 That's like going to the gym and watching people work out. 173 00:11:46.780 --> 00:11:48.340 That doesn't do anything. 174 00:11:48.340 --> 00:11:52.620 You have to learn to develop and be patient with yourself. 175 00:11:52.660 --> 00:11:55.260 It takes time to do this. 176 00:11:55.260 --> 00:11:57.740 So, hey, I got through 40 minutes 177 00:11:57.740 --> 00:11:59.060 of my first deep work session. 178 00:11:59.060 --> 00:12:00.340 Well, okay, that's good. 179 00:12:00.340 --> 00:12:02.460 How about next week you do 50 minutes? 180 00:12:02.460 --> 00:12:04.820 How about the week after that you go for an hour? 181 00:12:04.820 --> 00:12:07.500 How about you push it and push it until you get up to it? 182 00:12:07.500 --> 00:12:10.180 So maybe you start with the light weights in the gym 183 00:12:10.180 --> 00:12:11.100 and you work it up. 184 00:12:11.100 --> 00:12:15.100 Second challenge, develop your ability 185 00:12:15.100 --> 00:12:16.940 to resist distractions. 186 00:12:16.940 --> 00:12:18.900 This is actually an ability 187 00:12:18.900 --> 00:12:21.660 because our brains are so used to being interrupted 188 00:12:21.660 --> 00:12:25.500 that it doesn't know how to behave anymore in that context 189 00:12:25.500 --> 00:12:27.340 and you have to train your brain. 190 00:12:27.340 --> 00:12:29.980 By the way, this has been kind to your mind. 191 00:12:29.980 --> 00:12:32.740 Your mind actually wants to do this 192 00:12:32.740 --> 00:12:35.900 and that's why we know from previous training 193 00:12:35.900 --> 00:12:38.380 that multitasking makes you dumb. 194 00:12:38.380 --> 00:12:42.460 Well, interruptions also, it's the trains constantly stopping. 195 00:12:42.460 --> 00:12:43.580 So what do I do? 196 00:12:43.580 --> 00:12:45.180 Plan ahead. 197 00:12:45.180 --> 00:12:47.740 Turn off anything that beeps, dings, 198 00:12:47.740 --> 00:12:51.980 or grabs your attention on even if it's the weather, 199 00:12:51.980 --> 00:12:55.580 news, whatever, shut that stuff down. 200 00:12:55.580 --> 00:12:56.660 Turn off those apps. 201 00:12:56.660 --> 00:12:59.340 There's actually an app or several apps 202 00:12:59.340 --> 00:13:02.300 that will help you turn off all of that stuff for you 203 00:13:02.300 --> 00:13:03.620 with a click of a button. 204 00:13:03.620 --> 00:13:04.860 You can go and do some research. 205 00:13:04.860 --> 00:13:07.180 If you're on a Windows or a Mac user, 206 00:13:07.180 --> 00:13:09.460 you can go and find apps that do that. 207 00:13:09.460 --> 00:13:10.980 For some of you, you may just need to get away 208 00:13:10.980 --> 00:13:13.980 from your computer and just get pen and paper 209 00:13:13.980 --> 00:13:16.140 and just go the old fashioned way if that helps you, 210 00:13:16.140 --> 00:13:17.500 especially if you're writing content 211 00:13:18.260 --> 00:13:19.740 or you're writing a book, that type of thing. 212 00:13:19.740 --> 00:13:23.540 So you have to develop this ability to resist distractions. 213 00:13:23.540 --> 00:13:26.420 We call it protected thinking. 214 00:13:26.420 --> 00:13:28.300 You have to learn to protect your mind 215 00:13:28.300 --> 00:13:30.340 from that being bounced around 216 00:13:30.340 --> 00:13:34.700 because it takes your mind that much longer to go back. 217 00:13:34.700 --> 00:13:37.020 As a programmer in my early part of my career, 218 00:13:37.020 --> 00:13:38.340 a software developer, 219 00:13:38.340 --> 00:13:40.780 I found that I was building all these mental structures 220 00:13:40.780 --> 00:13:41.620 in my mind. 221 00:13:41.620 --> 00:13:44.860 Then somebody came in and interrupted that process 222 00:13:44.900 --> 00:13:46.300 and it was like all the Jenga blocks 223 00:13:46.300 --> 00:13:47.780 just fell to the ground. 224 00:13:47.780 --> 00:13:49.580 Then I dealt with whatever it was. 225 00:13:49.580 --> 00:13:50.500 Then I had to come back, 226 00:13:50.500 --> 00:13:53.140 even if I just went to lunch and came back, 227 00:13:53.140 --> 00:13:56.180 I had to rebuild it up so I can start working. 228 00:13:57.540 --> 00:14:00.660 And that's what you're developing is that ability to focus. 229 00:14:00.660 --> 00:14:03.340 And the third thing you're going to learn 230 00:14:03.340 --> 00:14:05.020 and third challenge you're gonna have, 231 00:14:05.020 --> 00:14:05.980 and we're telling you upfront 232 00:14:05.980 --> 00:14:08.180 so that you're patient with yourself, 233 00:14:08.180 --> 00:14:13.100 is to reframe, to learn to love this kind of work, 234 00:14:13.100 --> 00:14:15.180 that it becomes a lifestyle for you. 235 00:14:15.180 --> 00:14:17.620 It's not, okay, I checked the box, I did deep work, 236 00:14:17.620 --> 00:14:20.820 but that you actually start to look forward to it, 237 00:14:20.820 --> 00:14:24.540 that it's your favorite time maybe of the week 238 00:14:24.540 --> 00:14:26.460 when you get to shut down everything else 239 00:14:26.460 --> 00:14:30.580 and bring your big contribution to the business. 240 00:14:30.580 --> 00:14:35.500 Okay, so here are five practical hacks if you like 241 00:14:35.500 --> 00:14:37.140 for developing deep work. 242 00:14:37.140 --> 00:14:39.300 Number one, you need to understand. 243 00:14:39.300 --> 00:14:42.260 In order to produce your absolute best stuff 244 00:14:42.300 --> 00:14:45.340 that you're capable of, you need to commit to this. 245 00:14:45.340 --> 00:14:47.300 Number two, goal. 246 00:14:47.300 --> 00:14:50.420 The ability to quickly master hard things. 247 00:14:50.420 --> 00:14:52.660 What will happen is the more you do deep work, 248 00:14:52.660 --> 00:14:55.140 the quicker and quicker and quicker you'll be able to do 249 00:14:55.140 --> 00:14:57.620 to master more and more complex things. 250 00:14:57.620 --> 00:15:00.020 And so you'll start to produce at an elite. 251 00:15:00.000 --> 00:15:07.260 level. Both in terms of quality and speed. Both are two core capabilities. Not just quality 252 00:15:07.260 --> 00:15:11.980 but you'll go faster and faster and faster. When we talk about the whole culture goes 253 00:15:11.980 --> 00:15:14.900 faster it's because everyone's doing deep work. 254 00:15:14.900 --> 00:15:21.500 And number three, it's time to go deep. Like sleep, which takes 40 minutes to get into 255 00:15:21.500 --> 00:15:26.820 that deep state, you're saying it takes about 40 minutes to get into that deep thought state 256 00:15:26.820 --> 00:15:32.140 of mind. So if you do a deep work session that's 20 minutes, you didn't do anything. 257 00:15:32.140 --> 00:15:37.720 And if you're being interrupted every 20 minutes, you're just doing a lot of train stops. So 258 00:15:37.720 --> 00:15:42.880 time to go deep. Give yourself time. Be kind to your mind. Give yourself time to go deep. 259 00:15:42.880 --> 00:15:49.320 Number four, routines. This is a great hack. The key to developing a deep work habit is 260 00:15:49.320 --> 00:15:54.760 to move by just intentions but add an actual routine like a ritual you go through. Clean 261 00:15:54.760 --> 00:16:02.820 my desk. Turn off all the computer stuff. Get my coffee. Get my snacks. Go through that 262 00:16:02.820 --> 00:16:08.720 whole planning like a little ritual you go through in preparation for your deep work. 263 00:16:08.720 --> 00:16:13.360 Because it shows a kind of respect. I know some people who take it a step further and 264 00:16:13.360 --> 00:16:17.760 literally go and change their clothes. Because they found that when they change their clothes 265 00:16:17.760 --> 00:16:23.280 like really casual or whatever, it just helps the mind to say, oh we're starting this route. 266 00:16:23.280 --> 00:16:30.000 It acts as a cue for that routine, for that habit to kick in. Because honestly you want 267 00:16:30.000 --> 00:16:35.320 to minimize the amount of willpower it takes to do this. You want this to become a delight. 268 00:16:35.320 --> 00:16:40.640 Remember we talked before in our training, delight leads to discipline. So make it delightful 269 00:16:40.640 --> 00:16:47.880 to you. Number five, train your brain. Working memory is like muscle memory. The ability 270 00:16:47.880 --> 00:16:53.720 to concentrate must be trained like a muscle. You say, well I have this and I can't do that. 271 00:16:53.720 --> 00:16:59.720 You can train your mind no matter where you're starting. You can train yourself like a muscle. 272 00:16:59.720 --> 00:17:04.599 But you can't use it if you didn't train it. So if you train it in a structured way and 273 00:17:04.599 --> 00:17:11.960 push yourself to the limit, it will get stronger. And so this is a practical way for you to 274 00:17:12.000 --> 00:17:18.200 take your contribution to the next level. And really deep work is your superpower to 275 00:17:18.200 --> 00:17:20.920 help you master your craft. Enjoy.