Well, we're super excited to jump into 2025.
I know a lot of you have vision for launching something
in this year, and so now it's finally here.
I'm sure getting through the holidays,
and you've got New Year's, and Christmas, and everything,
just to get reset.
Now we have a totally fresh start,
fresh vision for the year.
But I'd love to just open up with just hearing
what you guys are looking at for not so much the whole of 2025,
but I'd maybe just want to see for the first 90 days,
where would you like to be with your group, or your business,
or any personal goals?
Anything you've got on your vision board
for the next 90 days.
We've tended not to make huge, big goals for the whole year.
I try to break it into quarters, so I
feel like 90 days is much easier to understand and plan out.
You can think through, OK, if I need to do this in 90 days,
I need to be taking action sooner.
If I just need to do this thing by the end of the year,
I'll probably look at it later in the fall.
So if anyone's up for it, just unmute, and we'll jump into it.
I'll go first.
Yeah.
Don't mind.
Don't mind me, guys.
Go for it.
So we have a workshop for the CTD.
We have it scheduled for the 20th of January.
And my team, when we met last Thursday,
talked me out of doing it, and said, well, we're not ready.
We need to postpone and everything.
And so I agreed, and then I couldn't sleep.
And so I called them up the next morning.
I said, all right, texted them.
And I said, no, we're going with it.
And so everybody's on board now that, right, wrong,
or indifferent, we will be doing the workshop on the 20th.
And my commitment and my thought is
that we're going to do a workshop every month,
this five-day workshop.
The first three months, we've got the outline already
made for a course.
So the first three months will be recorded.
And then maybe after that, if there's
enough good stuff that comes out of three of them
that we can put together, it'll be an evergreen course
that we will do after that.
So that's what's happening with our team
and with our seed to deed for the next three months anyway.
Very cool.
That's good, Robin.
Very, very good.
I'd love to hear from Holly, and then we'll go Sally.
This is an order that you guys are on.
It's going to put you on the spot.
Oh, I was just, OK, so I woke up on the new January 1st.
And I'm really behind with all of this
because I didn't realize how busy I'd be over the holidays.
And all my kids are out of school.
And we've had so many things going on.
But I scheduled my, I am going to do a workshop.
And I scheduled it.
So that is a good thing that I've got done.
But I can't remember when I scheduled it.
So I'm looking.
Oh, wait, it's tomorrow.
I'm just kidding.
I scheduled it for January 23rd.
Awesome.
Very cool.
So I'd like to get that done.
I haven't created it yet.
But I think I can do that pretty fast and easily.
Yeah.
That's the first thing is just taking
that first step of action.
Yeah.
So and also as well, I don't think
anyone hopping on these calls should necessarily
feel behind because you're just going
to start your four-week plan whenever it makes sense.
So the first week of January now or whatever is going to be
the first week.
I knew you would say that.
Yeah.
Well, I'm just saying it as well because we'll probably
have some more people joining in the next few months as well.
I will wait till the end, be the last one,
but I'll share what we're planning for our team,
what our goals are for the year.
But yes, we're definitely adding to this.
And we want to make it so it's kind of evergreen.
So I'll even ask maybe later, we'll
kind of figure out which of the four weeks are you guys stuck
in or where are you at at the moment.
So if you're just if you got it scheduled, though,
that's a huge because that's the biggest task to get started
is to just put that date and then just work backwards.
That's exciting.
Thank you.
Nice.
And then Sally, you have a book launch coming up, right?
I have indeed.
It's had to go back a couple of weeks because they can't get
the book to us until the 15th of Feb, which is quite good
because actually trying to do the posters saying 31st of January
for US, Canada, UK, Europe, and then so at least it's now
February for everyone, which makes it a little bit easier.
So, yeah.
So we've got some workshops.
We've got three workshops leading into the book launch,
and then we've got the book launch and then the course
and then the event, which goes into the year's mentorship.
So that's all being put in place during this next.
When is your first workshop?
First workshop will be in a couple of.
It's on a Monday morning and it's all about finding your why,
finding your purpose and getting that vision.
So it's just being really clear on who you are
and where you're going.
Very, very cool.
That's great.
Are you planning just to do that same workshop three times?
You said there was three workshops?
No, it's three workshops.
So I'll do one and then I'll do the next one
and then I'll do the next one, but it'll be once a week.
So it'll probably be a Monday morning slot.
And then from that, obviously people can then link,
it'll be online and it'll be live
so they can have both.
That's excellent.
Exciting, exciting.
Very cool.
Awesome.
Let's see, we have a chat.
Is there, if you want to go,
what's your goal for the next 90 days?
Yeah, so I just want to launch a,
do a challenge basically within these 90 days
and just to take the step and to,
like you said, get started and get going.
And if I don't,
because I think I'm going to learn so much
just from the doing it, even in the subject.
So that's really my thing.
And if I can't really,
I'm just going to, like you said,
I'm just going to pick a direction.
I just feel that's so good.
And if it really,
yeah, like you said,
doesn't turn out along the way you can pivot,
so, but yeah, that's my goal.
That's great.
Very, very cool.
Dr. Martella.
I spent a good amount of time over the break,
just trying to get clear in my head.
I feel like I'm doing a lot of things, but they overlap.
So I did, do have my dates scheduled for,
I'm doing some, like a one day challenge
and I'm going to do them like reoccurring.
So like at three different times,
because I just couldn't decide on a time.
So I was like, well, just do the, their one days,
just do them reoccurring at different times.
And I set it around MLK weekend.
So that's January of, I'm doing a Friday,
a Friday, a Saturday and that Monday,
and to invite them in.
And I did get clear on my groups,
my free group, my paid group.
And then I'm going to do,
my plan is to do a bootcamp,
a eight week bootcamp in March.
And I'm kind of taking advantage of my birthday in March.
And hopefully, prayerfully,
it's so many distractions.
My book will be finished and edited and done.
So I'm in the revising and editing process right now.
I've kind of put together a little sneak peek
with my kind of like intro and chapter one.
I'm kind of doing it like,
like in sections, like little sneak peeks.
So as they come in, they'll get a little bit more
and I'm kind of taking your advice, Bruce,
and kind of doing a little bit at a time, little teasers.
So hopefully, that's where I'm at.
Very exciting.
That's awesome.
Yeah, I saw you had created, I don't know,
five or six different groups in your-
Only three.
Okay, nice.
Yeah, I did it.
I did it the first time and I don't know what happened.
And I went to change my profile to update it
with my updated picture.
And I went back to the group
and then all of my groups were gone.
And I was like, oh my gosh, I couldn't find them.
And so I refreshed and I was like, oh my,
I was like, they're gone, they're gone.
So then I panicked and of course I sent out an email
and I was like, girl, just do them all over again.
It didn't take a lot of time.
So I just redid them.
Okay, that's good.
That's great.
Very cool.
Lara, I'm gonna go for you.
So I'll be experimenting in these 90 days
and I'm gonna start with like a webinar
or like Marcella said, a one day challenge.
And I'll do two or three takes in the month of January
starting next week and inviting people into the group.
And then in the month, like February,
I'm gonna try a three day or a five day challenge.
So I'll experiment with that.
Excellent.
Yeah, I think the one day, like a workshop,
like a one 90 minute thing or something like that
is a great place to start.
The challenge, like a three day all back to back,
it definitely is doable,
but it's just a little bit more admin.
So warm up to that for sure.
If you want something a little bit more simple,
you know, 60 to 90 minutes,
one time workshop's a great place to start.
Very cool.
Awesome.
So we are excited for 2025.
Of course, our big overarching goal,
like as a team, just so you guys know,
we only have one thing.
We wanna help tribe pioneers make a million dollars
this year.
That's our goal.
Like that, we just put it out there.
I don't think that's that crazy.
And so everything that we're doing,
so for our training, our like.
the tech, the app, everything that we're focusing on is going to be around that
one goal. Cause that,
that's just something that inspired all of us to do that.
And so that's going to come back to serving you guys to help you.
So just so when you know, when we're coaching and we're like, Hey,
strategy and things like our goal, honestly,
we got to get you guys to make some money, not because it's all about the money,
but money does, it is the way that people vote with their confidence.
It's a way that they vote and, and, and, and show value in what you're doing.
So I keep saying, I've said this to a bunch of people.
I love anything in like the entrepreneur, a founder,
like launching something new.
And if anyone came to me with any kind of business,
I would tell them to start with a tribe, like go build your tribe first.
Even if you had like a wallet or a watch or something,
just as physical product,
like starting with a community is the fastest way to start something and to get
your first dollar. So I think you guys are all in the right place.
I'm very excited, very motivated,
and we're going to be measuring everything we do against,
against that as a team. And so we are going to be growing this group.
Of course, the content will get even better. We'll bring more people,
but we're going to try to resource you specifically for that to help you.
And I think, you know, the way we kind of,
the numbers we did is if we get a hundred pioneers to each make $10,000,
like that, that would get us there. Right. And that, I,
I feel like that that's definitely doable. Like that doesn't seem crazy.
Having done a bunch of these challenges and worked with a ton of, you know,
other clients and people and coach people like that's not crazy.
And it needs to be something that you can,
it actually has a return on investment. It's not just you pouring into it.
And I know like a lot of ministry or a lot of, you know,
things that you may be doing in your busy business or giving advice or whatever
is, is done for free. But this is a way,
I think to help monetize that and to also scale your impact and your income all
at the same time. So I just wanted to share, share that.
So you guys know what we're, how we're thinking about this, this year.
So we're going to jump into it and talk about a few things today.
You guys are in the pioneer group.
If you guys downloaded the app or any of those things everything's going to be in
that group and they still make sure you're joined in with the events.
So we are going to keep looking at this diagram all the time because it's,
it's exactly kind of where everybody is.
We want to try to get you within four weeks.
I think that's a very realistic deadline to get launched within four weeks.
And the key parts are some strategy, you're building some things,
and then you're going to start promoting for about one to two weeks.
And then you do your first set, trying to get your first sale of something.
It could be a book that you're selling. It could be a course that you're selling.
It could be a bootcamp, right?
But some sort of dollar value kind of comes back because if you can go that
process one time and you make some money or you go through the whole process,
you can then like, that's your, that's kind of one cycle.
So you can then repeat that kind of weeks three to four.
You can tweak the offer, tweak the marketing a little bit,
and then just try it again.
So everything that we're teaching here is exactly how we are working.
Even when we launched pioneers,
like when we launched this group and we've launched other things,
this is exactly what we did. We had some strategy, we built it,
and then we just promoted really hard for about two weeks.
And then we did one webinar and it wasn't that great.
Cause we're getting into it and figuring it out. And so we,
a couple of days later we did it again. And then like a week later,
we did it a third time. And so just, it's just practicing.
And some of you may be on been on one of those, maybe you were on two.
And some of you may just got to like a crazy amount of emails from us over that
time, just being on kingdom messengers and other lists. And so,
but that's just part of that promotion. It's just like,
you have to be so noisy. And so like, once you go into this promotion thing,
it's just like, man, is there, is Marcella going to talk about anything else,
but this thing that's coming up in two weeks? Like, no,
she's not because everybody's like lost in the noise.
They got so much going on that they're probably going to see like 10% of the
things that Marcella is posting.
So you kind of have to like push past that initial like following of like, Oh,
my friends and family on Instagram are gonna, you know,
think I'm like overdoing it. Well, guess what?
They'll probably unfollow you or not, not watch your stuff,
which means the algorithm won't show it to them in the future.
So don't, don't stress about that.
Just you're going to have to like promote things like crazy.
So what I want to do is kind of,
I think that's the thing in my mind that is maybe holding everybody or maybe is
top of mind. It's like, great, I'm going to put this together,
but like, how am I going to go find people? Like, how,
how am I going to get people to show up?
So I want to start this week going into some content around this,
this kind of week three, which is really when you start promoting,
and then you start to kind of figure out the, the,
your offer and dial all that in. So in this, you know,
we said like in week three, you're kind of finalizing your offer,
you're building, you're prepping for that presentation.
And I have something here just, just sharing every day, like every day.
A for those two weeks, you could easily post one or two things a day on every
platform and just talk about it.
So I want to get really, really practical in this training and
show you exactly what to post.
And so we're going to talk about how to do some video invites for your live
events and which, which invites actually work.
And my concept is going to be to make a handful of these very short.
And once I show you the formula, like it's very, very short and simple.
You guys are all going to be able to do this and just apply it to your specific
niche, but these video invites are the most effective way.
It's how we've launched everything.
It's how we've always created these little invites and that's what
we use for social media content.
We also repurpose those to be used for ads.
So you can use these things in a lot of different ways, but it kind
of starts with this, this video invite.
So why, why video?
Why not just a text post?
This is the reason video, of course, grabs your attention.
The content is dynamic.
It's engaging, captures people.
It essentially lets you, it gets prioritized in the, in the algorithms
a whole lot more when you post a video first, when you post a image, or
if you just post a text post video, everybody wants like all the platforms,
TikTok, Facebook, Instagram, they know that people get stuck in that
doom scroll of just like watching videos.
And it's the best way to increase retention on their platforms, which
makes those platforms more valuable.
So if you have a video post, it gets pushed much higher in the
algorithm and more prior to priority.
So I know it's a little bit more scary, like putting yourself out there, but
having your face on a video, having to talk to the camera, all those things,
but it's worth it, I'll say.
So it's worth getting good at that.
It's worth kind of pushing past the fear and, and, and putting yourself
out there on, on a, in a video format.
It does help people stop to scroll.
Cause they, it's not just, they can't just skim a single line of text and
then just scroll on, they may see you on a walk doing something at the beach
and you're talking about something and people want to kind of stick around
for a few seconds to see what is this about and does it make sense?
So they kind of, it kind of pulls them in for a little bit and helps you,
them stop the scroll and actually focus on you, creates authentic connection.
Obviously we've, we've, we've heard Pedro say there's favor in the face.
So having your face on the video is very helpful.
It makes it very personal of course, like to have, you know, if you're just
talking to someone, like you would almost be FaceTiming them, or if
you're just doing Marco Polo, I don't know if any Marco Polo is in here,
but I don't do the Marco Polo.
Lindsay is obsessed with it.
And that's how she talks to most of our family and friends,
but it's just very personal.
It's you just talking to someone.
It's not production.
It's not fancy.
It's not highly edited.
It's just very, very simple.
And you're just talking to someone.
So this is just, yeah, it's a way people to kind of get to know you before, before
they actually, you know, are committing to, to going to that next, next step.
So the, the video can also encourage action.
So like, Hey, at the end of the video, you can say something like, Hey, click
this link, you know, to, to save your seat or to, to, you know, register
for the event or, or whatever.
You can have something very specific that people are like, Oh, this is great.
I want to learn more.
And then it implies some sort of action.
And there's a bunch we could go into about all the things with video, but
the fact that people have stayed, let's say for 10, even just 10 or 15 seconds,
they're so much more likely to click on the link after listening to you and talk
for 15 seconds than if it was just like an image for like one or two seconds.
And then they just disappeared.
Cause even at 10 or 15 seconds, it sounds silly, but they're kind of
invest, people are invested in that content a little bit more and they're
more likely to kind of follow through and take action also more shareable.
So all those good things.
That's video.
That's kind of our reason for, for why video.
And if you're looking kind of at your whole tech stack, I like
to zoom out just for a second.
Like everything we're talking about is getting traffic, right?
You're going to get traffic here.
And then somewhere they're going to sign up to watch something, do something
with you, and then ultimately you'll get them into your tribe, of course.
So traffic is, is just going to be a way to just reach out to everybody
and just get as many people to see your thing as possible.
And that's, you know, the, the, it's a funnel.
So the, the bigger, the more people you have on the traffic side, you know, the
more people you have coming through the conversion and then ultimately the
more people in your, in your tribe.
And so these are some of the traffic sources, obviously, TikTok,
Instagram, rails, YouTube shorts.
They all use similar video formats that we'll, we'll talk about here.
And this is, this is the formula kind of how we did it, even in our, this, like
the last two challenges we did in the, this last year, so the, this is what
I think is working well right now.
And this is, I'm sharing this based on real data.
So I can, we can even jump in and I can share some of our ad account
and show, show this to you, but.
Creating essentially five vertical videos.
So that's your phone, not horizontal, it's portrait, it's tall, just talking vertically,
talking to the camera. And we found that less than 15 seconds, I know that is absolutely insane,
but 15 seconds is really you just saying like two to three sentences. It's one hook
that you can try that's like, hey, are you struggling with this but want to see that?
Hey, you know, I'm hosting a free event, check out the link below. It can be literally that simple.
And so this is not you having to speak to the camera for three to five minutes and have a
beautifully scripted thing. It's getting, it's more of like a shotgun approach where you're
putting a lot of different versions out there to see what sticks. So once you have these invites,
you can use them, you can post them on Reels, and you can post them on TikTok, Facebook. And
then of course, you can take those same things and then push them out as ads to help like just
push that reach. And you don't have to spend, you know, hundreds or 1000s of dollars, you can
sometimes spend five to 10 $15 a day for just those week or two. And it'll just help boost it
and get tons and tons of views on that. And just people will kind of self identify that, oh, that's
for me, they'll click on it, and they'll they'll jump into your the next thing to sign up for the
event. So I thought would be example, I'm going to show you some examples. Let me start actually
here with some ideas. So we wanted to make this super practical. So I'm literally just putting in
like, if you know, these statements, and you can you can there's five here, you can take these exact
five and plug in your your specific niche, the problem you're trying to solve, and just hit,
you know, record it should be very, very similar, essentially, like wrote the script for you.
So the first idea is like, if you've ever wanted to why, but you're felt stuck because of x. So
this works, because they're talking about, hey, I'm, they have some desired goal. Like I, I use
the example here, if you ever wanted to find peace, or you find, you know, want to be closer to the
Lord, but you're stuck, you know, but felt stuck, because life is too busy. They were like, oh, yeah,
everybody feels busy. Like, that's pretty universal. Everybody wants to, like, maybe lose weight, eat
more healthy, be less less busy, get more done, right? These are like, basic kind of human desires.
And so, and I would just say that it's like a single statement, that's what your hook is, it's a
thing to kind of people are just think about fish just swimming by, it's just a little something to
kind of like hook them and be like, Oh, what is this, and then it gets them to listen to the next
the rest of the video. And it is kind of in a micro little example, this because your hook is
a sentence or, you know, or two phrases. And then you're right into like, hey, I'm hosting,
you know, this event, if you are this, and you're looking for that, and you kind of reiterate some
of those things, it doesn't matter too much what comes after the hook, that's a lot less people
where people have stuck around, they're gonna, that's fine, as long as it's clear. But you don't
take a lot of time to like, tell a whole story. You don't even have to give your name, like,
your name is on your profile, like they can see your profile name there, you don't have to tell
them, I don't have to tell people, my name is Bruce as well. But that's where I just roll it right into
like, hey, but feel stuck, life is because life is too busy, comma, like, I'm hosting dot dot dot this
thing in two weeks, you know, or whatever. So when you have this, you can take it and you can post it,
let's say on the Monday, and then you can have another video that you post on Tuesday, and so
forth each day. And if you want to, you can make another five, or you can literally just take those
same five and just do them the next week on Monday through Friday, it honestly won't matter.
And if it really freaks you out that there's like a profile page with like duplicates, you can delete
some of them if you want. So the idea is just getting it out there and just being top of mind
for people for just two weeks would be great. So that's the first idea. The second one is,
if you're struggling with x, let me show you how to y in just some type of timeframe. So are you
struggling to say, stay consistent with your workouts, let me show you how to build a routine
you'll actually stick to in just seven days, because that just has a lot of different things
in it that, like people have tried routines, but they didn't stick to it, right? They want this
idea of like being consistent. And working out once isn't, everybody knows working out once isn't
going to help you, but working out consistently is going to help you. So these words matter. And that's
why you want to try a lot of different ones like this. And if you can't decide, like, hey, I'm
struggling with x, let me show you how to do y in just x timeframe. Hey, so I'm going to, like,
I'm going to show you how to do, like, even if you said, I'm going to, if you're struggling to
stay consistent with workouts, let me show you how to build a routine you'll actually stick to in
just 90 minutes, right? So that way it's, it's, it's right into your, your workshop. It's just
your 90 minute thing that you're doing. Your one, one single session workshop doesn't have to be a
seven day thing. Like you can just, you can teach them all the facts in 60 minutes.
90 minutes, but that sounds like, oh, that's probably worth like 90 minutes
of my time to like solve this problem.
You know, that I've, I've been worried about.
And I was saying, when you do this, you can iterate on this.
You can have multiple versions of each of these.
In fact, the more you make, the better you'll get at it.
The more it'll be refined and the more things you put out there, the
more data you'll have to test back.
So if you make one ad or three ads and you just run them a bunch, or you have
the same three posts, you just post over and over again, you'll get some data.
Like some of them will do bet one of those three will do better than others
probably, but if you put 10 ads out there or 10 posts, you'll quickly see, see this.
And the, and part of the reason why I'm showing you this 15 second version is
because I did a, I did, I don't know, eight or nine different ads for the
pioneer challenge we just did.
And only like one or two of them actually worked.
And the ones that were 60 seconds or 45 seconds, like just didn't work that well.
And this, I have one that was, and I'm going to show it to you guys here.
Where it's just says, you know, it's, it's, it's 14 seconds, I think.
And that's the one that got the most views, the most clicks, the most signups.
So next time we do it, I'm just going to do a bunch of 15 second versions
and skip all the long ones.
Cause the, guess what?
The long videos take longer to film.
They take longer to get right.
There's more words where you can mess up and have to start again.
There's also, it takes longer to edit.
So all those things, it's, it's just more work.
So you want to get the least amount of work, biggest results.
Another one, imagine why without having to deal with X, right?
So imagine reaching your health goals without spending hours in the gym every
day, so you're just kind of saying like, and the word imagine is helpful because
it helps capture people's imagination.
It gets them thinking like, Oh, I'm going to dream about this wonderful outcome,
but then kind of mentioned immediately the thing that like is holding people back.
So it's kind of like the promise versus the pain.
You'll see a lot of this, that's the same theme that's happening here.
It's the promise.
And then the pain like, Hey, I want this promise, but I always
struggle with this pain that I deal with when I, when I do this.
So this is, this is great for your video, but if you can kind of get
used to writing great copy like this, you're going to put on your website.
You can put it on, you know, graphics.
You can put on all kinds of stuff that will help people just be super
clear about what, what your thing is.
Most people think X, but the truth is Y.
Most people then give you need to follow strict diets to lose weight.
But the truth is small changes can make, make the biggest difference.
So it's same thing.
It's just, Hey, you can say the same version would be like, yeah, people
believe this, like people, even if your thing is a spiritual, you could say
like people believe this about Jesus, but actually the truth is that it's
like, Oh wow, like, you know, it kind of.
It's jarring and it catches you off guard.
And it's just showing a very clear, like contrast of two different
things, which is, which is helpful.
Last one, like here's the fastest way to Y, even if you're X, like here's
the fastest way to lower stress levels, even if you feel overwhelmed every day.
So you're just taking common things to kind of, again, bring people back.
Here's fastest way to Y your promise, even if you're X, there's
just little phrases that help.
And you can, those all probably seem like the same ad, but I would, it would
be surprised at how, if you did five of the, like one of each of these, and
then you posted them, like one or two of these are going to stick out and, and
we'll, we'll just kind of resonate more with your audience.
So let me show you an example.
I'll see if this will play, see.
Are you thinking of launching your own online community?
If so, I would love to help you out.
I'm hosting a free 90 minute workshop where I'll show you the step-by-step
blueprints on how to launch and grow your very first online community.
Okay.
So that was actually 11 seconds was even shorter, but that
ad was like our number one ad.
And.
Well, I did all these other ones that are like 60 seconds.
I can't even show them to you.
Cause, and I told stories about like my wife and I launched this kingdom messenger
thing and we did this and we did that.
And like, I thought they were amazing.
Cause I was like, here's how we made this much money and this much time.
And it was like, this is so cool.
It's like, people want to make money.
They want to do this stuff.
And those didn't get any of the clicks.
So I'll show you another one.
This one is okay.
I, I, I put this at the end because I don't want people to start here.
Okay.
This is going to work.
You talking to the camera, to your iPhone, you don't need to fancy anything.
And the only thing that I would do to make this a little bit more
interesting is if I was outside on a walk, doing something else, just
something that where there's some movement, it's a little bit boring and stale.
The things that you're like, Oh, but the lighting is so good.
And the quality is so clear.
Those are the things I'd probably get rid of.
If I was going to do this again, I'd just shoot them on my phone
and make it feel more organic.
You want it to feel like your friend just posted this, not this person
who's trying to like sell me something.
Like you don't want to be too slick.
To me, this looks a.
a little too produced and not slick enough.
So I say that because don't use that as an excuse.
Like, well, I don't have a good camera,
or I don't have a good lighting, or mic, or whatever.
Just put it out there.
Make it feel very casual and simple and raw.
That content tends to do the best.
And then this is a version here which you can use if you want.
And this is if you just want to put
a lot of different hooks out there very quickly.
This ad is four seconds, I think four or five seconds long.
And so let me play it for you.
It's just two slides.
OK, cool.
So it's this right here, LaunchPurse Online Community.
So there's some sort of thing.
And oh, how do you do that?
Well, I'm going to give you the step-by-step training.
And when is it?
It's this.
So that's four seconds.
And you're like, oh, well, I don't have a video editor.
I made this in Canva in 10 minutes.
You can go.
This is a free template.
You go to Canva.
You click on it.
You write the text in.
And you hit Export.
And there it is.
They have these really cool templates.
It had a page one.
It had a page two.
And I just dragged some text in and wrote the words
until it looked nice.
And it's worked.
This ad actually crushed it on this challenge.
So not for the tribe social one, but for the no-code UI.
Guys, we literally copied the same.
Just in case you want to think we're doing
anything fancy over here, we didn't even
look for a different template.
So there's the one challenge.
And this is a totally different challenge over here.
I just literally took the same template
and changed the words.
And exact same thing.
This is a Flutter flow coding workshop.
Same thing.
This ad here did extremely well for our sign-ups
for that event.
And so I just took the exact same thing.
I just used it again.
So if someone really cares and they
want to go through this and be like, wow, Bruce
is really not that creative.
Does he only like one shade of blue?
Sure, I don't really care too much.
This is what's working.
So in case you think you're doing anything super fancy
over here.
All right, so that's everything on video invites.
I'm going to jump in maybe here.
And I will, just to give you a little bit more detail on this,
see if I can show you something from the ad manager.
You can do posts, do this all organically.
And we will do some more training
on how to set up that ad, how to promote it.
But this really is 90% of it.
If you can get this piece right, this 90% of just getting
the video, the content really good, the rest is pretty easy.
Which buttons to click on Facebook, how to set up
the ad, how to target, that stuff matters a whole lot less.
And it's mattering less and less as we get on in years.
So one person said, oh, well, you
did this in 2021 for Kingdom Messengers.
It's probably changed a lot.
Yeah, it's definitely changed a lot.
And what's happened now, what's different
is you just put content out.
The targeting is almost irrelevant.
We almost don't target things anymore.
We just tell Facebook to think about it.
It'll look at the words that you used,
the copy that you used in your video,
and it will find the right people for you.
So it's going to do all of that magic for you.
You don't have to be the world's best ad expert.
You just have to make really good content.
And Facebook will get it to the right people for you,
either organically, or of course,
you can boost it a little bit.
So let me see if I can grab, I wasn't planning
on pulling data, but why not?
Let's do it.
And we, of course, can share anything you guys want,
all the numbers and stuff that we have,
we can definitely share.
So here is just some summary.
So we spent about $3,100 on ads.
You don't need to spend this much.
This was just us trying a lot of different things
all at once.
But what I really want to show you here
is all of these by video,
and then which one actually got the most leads.
So this one right here, the one I just showed you,
where it said, are you thinking of launching
with the 11 second version?
It got, that's all four of these are the,
of all, how many ever, how many ads?
I don't even know.
There's like 20 ads or so.
Numbers one, two, three, and four
were all the same exact video.
Like that's all four of these are exact same video,
11 seconds long.
And that's where almost all of our leads came from.
And then one or two of these got a couple
of little extra ones, right?
So I didn't even, like when I say we didn't get any leads
on this cool kingdom messenger one I made,
like we got one lead and it cost me $15.
So I just like, why would you even bother
with the long, long videos next time?
So that's helpful.
And again, we're gonna continue to take all of this
and do it again.
So I'll be happy to share more results
on like things that we're trying kind of in real time.
And I'm also gonna see, it's kind of a different scale,
but Pedro has.
It's an awesome ad person as well that now runs all of his ads.
He's she's she's full time with, with Pedro and I'm going to see if she can
even come and do maybe like a masterclass on new tactics.
She's like an absolute genius at this stuff.
And so we're going to, we'll, we're going to get you guys plenty of resources.
And I think there's some as well in the challenge secrets there.
So definitely ads will come later.
We'll talk, I'll do another session on that.
I do want to leave some time for Q and a.
So if you guys have questions, you can put your hand up.
We'll take time to go through each person.
If you if we have more questions than the time, I will hang out
and finish everybody's question.
If you have to go at the time, like no hard feelings.
So, yeah, Dr.
Marcella says, like, I love how you have the numbers.
Yes, that's super.
Having the good data, it makes a huge difference.
So you can see like what's actually working.
But yeah, Robin, what's up?
Yeah, I just wanted to, I was talking to my daughter who is trying to do this
C2D system and she let me know that somebody who's renting is actually
could be kicked out in 30 days if, you know, and so I did a Facebook live
that basically said, started out.
Did you know that you could be, days and don't even know it.
And then I went on to explain what I was talking about.
And that thing went and got 3,400 people that looked at it.
And I think there were 20 errors.
And I mean, it just went crazy.
So what I did this one minute video talking about that.
And so that's what I'm going to use on our, you know, on our ads
for this workshop that we're doing.
And so while I'm, while you're talking, I'm coming up with the 15 second things
that we're going to, that we're going to do.
You know, plugging in, you know, our information into that, into the, it's
just coming up with the message that's going to hook and get people interested
is the biggest challenge.
Once they're, once they're hooked, then it seems like, you know,
they start asking questions.
So here's my question.
I told my people, I said, we're going to do this thing.
I don't care if we have five people.
And, and I felt like, you know, I can do this.
And, and I felt like, you know, I could call up five people and get them to
join, you know, kind of a thing.
So it's not a huge number going in the right direction here, or do you have
some ideas of how I can increase my attendance larger than five?
And this is a free channel and free workshop.
So there's no pay in it.
So with, with free as those are all great.
So it sounds like some great progress.
And I think, yeah, when you have something that kind of goes sort of viral
in that, like you were expecting, you know, 50 people to watch it now, like
3,400 people tuned in, just kind of go back and like, see if you can, you know,
pull some nuggets out of their things that you're speaking and just try to do
that again and just repeat it as much as possible.
Like just keep, I would do another one.
I would do a live every day.
Like, you know, if that worked like, or at least once a week, like every couple
of days, especially leading up to your event.
Cause at the end of that, you've kind of hooked people's attention.
If you had something to send them to at the end of that, you know, all those
views, Hey, click this, I've got a free, uh, you know, PDF for you.
That's going to help you solve this problem or whatever.
That would have been, that'd be, that'd be great.
So as far as attendance, just to set expectations, like we had 630 signups on
all those leads, if I totaled them all up for the, for this event and the first
webinar that we did, we had like 20 people on the zoom.
So that was, so it was very, very low.
And there's a lot of other reasons, things we were experimenting with.
So, but generally I think like, so you just want to have like a lot of signups,
a thousand people, maybe you'll get a 50 to a hundred, you know, showing up.
So now we got email addresses and then we emailed people a lot.
We did a lot of different things to try to get them back to other events.
So as far as attendance goes, just trying to make it, you know, if it's something you
have a natural sense of like urgency, right?
People have this problem, they don't want to get kicked out.
So you have something you can speak to, like, here's how to avoid this pain, you
know, without having to do X, Y, and Z or, or whatever, like you're trying to, you
know, it can be towards like a promise or it can be away from pain.
Both of those will, will work.
But yeah, I'll just, I would say as far as the attendance goes to keep numbers,
it's just a, it's just a numbers game.
So like the more you can get attention for people, the more signups you get, the more
people you potentially have.
And a lot of people will, will sign up and not show up for the events, but they may see
something from you on your third, fourth, fifth event that you do later down the road
if they're on your email list.
So I kind of see it as we got 600 leads, those may convert in six months from now.
I don't know.
I don't know how much.
I can't say necessarily like, oh, 600 leads led to this many signups, which led to, you know,
10 sales or whatever. It's not quite that dialed in because the sales cycle could be quite a while.
So anyway, I don't know if that helps.
One other thing that as you're talking about that, what drives me is not the number of people there.
What drives me is the belief in what we're doing. And so when they wanted to postpone,
all that was going in my brain was, I don't care if I can help one person or two people
go from renting and throwing their money out the window and get into home ownership.
I need to get started. We need to get going. I mean, there's an urgency in my heart, in my mind
that I transferred to the rest of the team that they're now on board with it.
That's great. I love that. Yeah, I think that's the, if you can find like a problem that you
care so much about that, that is very important because it will come out when you come to start
to talk about it. Like I'm very sold on like trying to help people, entrepreneurs, like launch,
get their first thing out, make their first money online, super motivated, but it doesn't feel like
work to me. Like I would chat with you guys all day long and if it can help. So yeah, definitely
that's a good place to go. It does. So, and I think what's great is when you're, when you do
your first few events, you're going to have the least amount of people there and it's going to
build as you get better, as you present better, as your hook gets better, your offer gets better,
more and more people will show up. So it's kind of like a gift that not a whole, like everybody
that's ever going to show up is going to show up on that first event. They're going to kind of,
like it's going to build momentum. So I think that will be good, but everything you're
saying I think is good. I would just keep, I would just take, you know, that live and pull it
apart and see if you can either replicate it, just do the same kind of thing again, just to get
top of mind, but then have like maybe something to send people at the end. So cool.
Awesome. So let's go to Holly. Okay. So is there an amount that we need to spend on ads? Is there
like a minimum that we should be spending? So it's all about the data. Like how much data do
you want back? So I, what I would do is put a, pick an amount like, Hey, I'm going to look at how
much your offer is. Right. So our thing was about three or 4,000 was like what our offer. So I was
like, I'm going, I was very hesitant. Like we literally risked one, like we only had to sell
one and then we'd kind of pay for our ads. Got it. That was probably very small thinking. So I probably
could have gone a lot next time. We'll go a lot bigger, but it's just, you want to start out small.
Like when we did it with kingdom messengers, we put $200 in total. And I think the first day was
maybe it's $50 because it had to sell. And then we took the money. Like we actually did a paid
paid event, which is, these are the only reason you do a paid event is to pay for your ads. Like
that's not money. It's not for you. That's for Facebook. So if you see those things that are
like, you know, buy my thing for $4 or buy my thing for $7, you're like, why, why are they
even charging $7? Well, it's right here. Like the per lead cost here is about like, you could see
that it's like $4, $2, $8. So if I can get someone to show up to a $9 event or a $19 event, and it's
only costing me $5, I'm essentially making money by running ads. So that's kind of the sweet spot
to get to, to where you don't pay really anything. It's just how much do you want to risk upfront?
I don't like to use the word gamble. Like it's not a gamble, but because it is a very scientific
way of doing this the right way, but you kind of put money like, Hey, I'm going to put a few
hundred dollars. I'd like, we've done campaigns for $5 a day. I would, I wouldn't do less than
$5 a day, but that's the lowest you would go. If you start to see like leads coming in and maybe
you're getting a dollar leads or $2 leads, then you're just kind of thinking like, okay, I can buy
email addresses and buy leads who want to know more about my stuff for a dollar or two. You can
just keep scaling that. So when we kind of saw this working, we just keep, we, it's not linear.
Like we didn't spend equally for the two weeks. Like you start very small. And as you start to
see results, you're like, you kind of get build a little bit more confidence. And then we spend
more and more. I think at the end of it, we were spending like five to $700 a day. Whereas when we
started, we were spending like $50 a day. So it's, it's a huge, it's exponential as you, as you go.
And then you said, Facebook will figure out the target themselves. Like I haven't, I haven't
really done Facebook in years and years and years. And the only people that I follow are
like my friends that I grew up with in my family. So I don't want the ads to go to them. Like,
what would happen in that instance? So if someone watches something of yours and they
go away and Facebook kind of sees that that's not really an interested person,
they're not going to keep showing it to that person in general. So if it's a friend or family,
they kind of like, oh, look, I love Holly. And they just click on it and they're watching it
like this is sweet. They just leave and don't click on anything else after that.
Facebook's not really going to like that just shows, hey, there was a little bit of interest,
but but not, you know, it's not specific. I would. One, the world's like a very big place,
so it may pull from things initially. But as long as you use really good text in the in the ad
and like what the words that you're saying, and it's very specific, it's going to they're going
to try to get it to people there. It's relevant because if they're showing up, even though I
don't have a lot of followers on Facebook, that's OK. It doesn't matter about the followers.
If you say what is your what's what's your topic going to be?
Well, I don't have a title yet, but it's going to be about it's going to be for women who
have an issue in their life that they haven't been able to overcome, and it is causing them to be
just immobilized and stuck in their life. Yeah, basically.
Gotcha. Yeah, I think if you had something, yeah, if you talk about like, like a hook would be like,
are you feeling stuck? Right. This you have this thing happen to you. Maybe you've talked to people,
therapists, whatever. It doesn't you don't feel like it's working. Or I mean, I would go like,
yeah, you can be like as unreligious as possible if you want to be like, yeah,
are you saying, oh, yeah, people prayed for you? Well, and it didn't fix it like this more to it.
Totally. Yeah. Yeah. So you can something like that. I mean, those things,
if you can be a little bit controversial, there's a line, but if you can push it a little bit to
like, oh, that's a little edgy. Like people get fired up in the comments. I get that. Yeah, yeah,
yeah. Yeah, try charging for a for like a low ticket event with something that's faith based.
That'll light the comments up in no time. The amount of like, especially Oh, and then if you're
a female, I forgot to add that in there as well. Because when we did that with Kingdom Messengers,
Lindsay, doing this thing on social media, and then she was charging for this, like Christian
social media thing, like the she wasn't allowed to look at the comments because it was just
insane. Like, apparently these other Christians who were like on a mission to, like, talk about
how terrible she wasn't what right does she have to be like, talking to people like as a woman,
like you shouldn't be preaching. I mean, it was bad. It was like women shouldn't be. But tons of
comments came in, and then we had to kind of monitor it and delete stuff. But then people
started like fighting duking it out in the comments. So it just pushes the engagement. So
it kind of all works out. But yeah, but you can experiment if you I mean, if you don't,
you there's ways to exclude if you really are concerned about that. And that it's worth digging
into that a little bit. If you want to exclude people, because that may just give you a little
bit of extra confidence, not like as you're making the content that you kind of know,
those people are going to see it, there's a way to exclude it. When you're building the audience,
you can exclude certain people, you can create an email list and be like, Hey, anyone on this
email list, I don't want them to see it. Okay, so it'll it'll pull that out. And what I would say
as well, if any of you are running ads, you're going to have a lot of questions. And you're
going to have a lot of like, so use the community between our calls, I can definitely we can pull
up your ad accounts on the q&a parts of these calls. And but during the week, like use something
like loom to just go to loom, record your screen and just say, Hey, Bruce, like I clicked on this,
I went here, I got stuck here, or hey, I put $10 in and I got zero leads, okay, like kind of click
through the things I can comment on it and give you feedback, you know, a lot faster than you
having to wait for the next call. Because it's there's a lot of technicalities to it. And a lot
of it is sort of seeing the data and then interpreting it and then pivoting a little bit.
It's not. I mean, you can definitely follow the basic steps, but I'm happy to look at it and see
if I can help. Sure. Cool. Awesome. Thank you. And Jeff, let's go to you. And then your Jennifer.
I thought I don't know the question. But any, any case that Yeah, so the you can like,
you have this thing like where you have like followers as a first thing where people get
to see you and then you had like, promotion, like that you have ads and everything. But you can,
basically, because like, I don't have like a list of people like, you know, I'm not promoting
anything at the moment. It's just friends and family. So, you know, using ads is certainly
a possibility I could do. Yeah. Yeah. And that's fine. Like if you made a post,
so I'll like the very first event that we ever did.
It was in 2020, 2019, and Lindsey and I were just starting to learn about marketing, learn
about the stuff.
And I was not bold enough to post on social media and all my friends and family see it.
So what I did instead is I made a video and I stuck it on a landing page.
So it was like a video with like a few bullet points and then like an email signup.
And then all I did was text it to some of my friends.
It was about how to be like a kingdom entrepreneur and how to leverage like online marketing.
So then I just texted them and said, Hey, you know, we were talking about this, like
here's a link, like here's a link.
So I just manually sent it to them.
We had like eight or nine people show up live for like a five day challenge.
But that built us a little bit of confidence just to get started.
So now if you want to post it on social media, of course, do that.
I was too scared at the time.
But you can start.
That's a great because people already know you.
It's a great place to just get to start.
We didn't even have an offer or anything.
We weren't that skilled yet in 2020 to like have like, oh, and then now just do this when
we had all their attention.
We're just like, great.
So good luck.
You know, we'll talk soon.
It was that was it.
So but yeah, hopefully that helps.
Yep.
Thanks.
Sweet.
All right, Jennifer, I'll bring you up here.
So real quick, I put it in the chat, but you could also create a separate account on your
Instagram and Facebook that's for your like ministry or business that's not going to your
family and friends.
So that's what I do.
So I post, you know, personal stuff on my family, and then I post, you know, content,
my blog and other stuff, my podcast on my prosper, always one.
So you're separating them, and then you can, you know, adjust accordingly.
Just an idea.
Okay, so quick question.
You mentioned this with evergreen.
So I've been wanting to relaunch my 12 week challenge.
And I've been praying about whether to do it live or to record it, you know, do it live
in February or wait and do an evergreen version in March.
And so that's one question.
And then piggybacking off of that is with this kind of ramp up, I'm going to be launching
my tribe this month, and starting to have like free events and you know, prayer and
just community building.
How long from when you launch kind of the tribe to kind of the smaller four week launch?
Should you wait to launch something like big that you're trying to charge like $1,000 for?
I mean, should I do that in Q1?
Or should this be more of kind of developing like a four week course or something to build
communities and they don't feel like I'm selling to them and then launch the challenge later
in the year, evergreen or live?
So that's kind of my debate right now is do I just do it all and go big or kind of start
smaller?
I think so keeping it simple is good.
I think if you focus on gathering people first would be that's the hardest thing essentially
is to get people into that set.
If you you could decide like once you've kind of got 10 people, 20 people, however, whatever
your goal is together.
And now we're going to start this 12 week thing.
Like at that point, you could decide like you may be so energized by all these people.
You're like, I want to do it live and it's going to be so awesome, like so exciting.
I prefer to I can't sit here and like make a course and just talk to my camera and no
one I mean, we can do it if we have to.
This is so much more fun to talk to you guys and hear the questions.
So I feel like there's a little bit more.
So from an output standpoint, I think that doing it live with people is great recording
it and then packaging that up.
What we're experimenting with and again, you can see how you guys are kind of testing
this for us is we're doing live sessions like this and then we're going back afterwards
and like chopping them into lessons.
So we kind of have a little bit it's not like someone has to come listen to a 60 minute
or a 90 minute Zoom call, which can be painful.
We could just you know, just a little training from today could be like a 20 minute video
by itself.
That was the other thing I was wondering too is like just using do the live first to kind
of work out the kinks and then reuse it as an evergreen.
Yeah, I think you'll probably get like your best content that way and then and it's me
if you go do it live a lot will the what you're capturing will be the best and then I think
going through a process of editing it and then what you're going to do anyway if you're
doing a course there's editing no matter how great you are like you're gonna have to edit
it somewhere.
So you may as well edit like live footage essentially and if you if something doesn't
work well or you think like oh man I really messed that up and I could do it totally differently
than just that one lesson you could do on your own.
So I think that's good but like I wouldn't we didn't have any course or anything when
we first launched we we did make it up as we
It went now we knew we weren't faking it because we knew what we generally wanted to talk about, but we didn't have like week one, talk about this week to talk about that, which you already have like an outline. You already have like your plan together.
So you're really far along. So I really would put all your energy into, like, getting as many people as possible to the first free thing or low ticket thing. Because then that's kind of the harder thing.
It would be better to wait a month and really focus on like four to six weeks of really building that thriving community and then wait and launch it in March versus in February.
Yeah, you could do that. And I still, I would have like some event that launches it. So like a bunch of things leading up to it. And then, hey, we're gonna do a three day thing or a one day workshop. And at the end of that, then you're like, okay, we've got finally got this available. And you've kind of built momentum for that whole group. Yeah, that could work. Awesome.
Sweet. Anything else for you guys? I'm happy to hang out for a second. I know we're up on time. If you need to go, you're welcome to head out. If you have any other questions. That's great. Yeah, just continue to use the group.
We've also got a few updates coming for tribe. So you guys will get all those updates in the next week or two. And when we do an update to new features of tribe, we will make a point to make a post in the community, you'll probably get an email about it as well. So you hopefully won't miss that.
We're a bit behind on announcing features, because some of our biggest clients are like saw us doing a hosting a message call yesterday on the live and they're like, this is so cool. Like, when do we get to use this? I was like, oh, you already have it. We just didn't tell you about it. So just know that that's happening. We will announce new things for you guys new features. We are I'll tell you one thing we are working on specifically for you guys is that conversion piece of yes, you can make your own landing page and have people sign up.
I have a dream to have a place where you, you kind of just grab the magic link for your group, you can put a little bit of text, maybe put a video. And that's where people can opt in right on that page. And so we kind of build that little landing page for you as part of the app. So that's just something teaser of what we're working on behind the scenes. So great. Cool. Well, it's great hanging out.
Sighted for 2025. Guys, have a great rest of your week. And just again, you can find us in the in the app. We'll talk soon. See ya.