I want to give you guys as much time to chat through doing some Q&A.
So get questions ready.
If you guys saw my post in the group, we are 100% committed for you guys.
I was like, why are we like, let's let's try to see who can make some money in
January. Like, why are we waiting till February?
I think it's possible.
So we are just so you guys know, like we're obviously committed to serving you
guys each week, but we are also wanting to add more people to this group.
So I am doing all the same things that you are doing.
I just finished shooting like three new ads right before this.
We're running ads right now.
So like all the things that we're telling you to do, like I am personally doing
those things myself.
So I'm in it and I'm happy to show you anything I can about we're doing it.
And I did this with a friend for that no code UI example.
And, you know, I did it with him and we just joined work together to create that.
But I did everything as far as the ads, the group, like the content, the offer, all
that stuff. And so use use me for that.
Like use me as a resource, like drop questions.
I know Jennifer and Marcello, you guys have been super active in the group.
So we'll try to get responses back to you as soon as possible.
But if you're running into anything where you're like trying to put an ad out, like
recording a loom video and dropping it in the community, I can respond with my own
video. I can respond with like some text, help give you some more context.
But I don't want you guys have to wait till like next Tuesday to like get feedback on
ads. So just use that if you guys are in it and you're running ads like I understand
the urgency and we'd love to help you with that, because if you can get your ad costs
down, you get more people in there, you can get, you know, potentially get some more
sales. So that's that's where what we're looking for.
Very, very good. So if you saw that post, it's definitely possible.
Our goal is to, at least in this group, help you guys make your first ten thousand
dollars selling your like an online community access and some sort of bundle.
Now, that could be like, you know, four people at twenty five hundred dollars and some
higher ticket thing. It could be one sale of ten K that you just work one on one with a
client if you wanted to, or you're selling some kind of membership, right, where you
get a thousand dollars, two thousand dollars a month coming in across ten, fifteen
subscriptions. You know, that could also work as well.
So these are all options for you guys as far as how you're going to launch.
But that's our that's our vision.
So like we're going to I'm going to try to encourage you guys and push you guys to do
that because it does waking up and seeing a Stripe notification of some stranger
giving you money will change your life like it will change your life when someone that
you didn't know existed now just bought something from you and invested.
That is definitely going to going to change kind of how you build your confidence as far
as like wanting to grow this, add more people, because as soon as you get like it's one
thing if like your friends or your clients like jump in and you're like, oh, I already
know you and you trust me and you jumped in.
But when a total stranger on the Internet pays you even a single dollar, it is it is
definitely life changing. So I want you guys to experience that and enjoy that that
feeling that you're going to have.
So we'll jump in.
I know we've we've talked a little bit about different phases of where you guys are,
and everybody's going to be at different stages depending on where you are.
Some of you guys are thinking of ideas.
Some of you guys are like already launching ads, got dates on the calendar, starting to
do social content.
So what would be helpful as well as if you have a question, if you want to do a one on
one, it's not really like just asking a question.
I kind of treat these as like hot seats as well.
So we're not the goal is not like you ask a question, Bruce gives you an answer and
like move on. I do want to take a little bit of time, like figure out where you're at.
If you want to share your screen, show us what you're working on, like show us an ad
that you created or a post that you're going to share.
We can all give feedback as a as a group.
And then I'm happy to to weigh in on some feedback, give you guys some some strategy
for it. So we can put your like just we'll get it queued up if you want to use the
reactions. And then it'd be helpful if you could tell me kind of where you are in
kind of the four weeks.
Excuse me. I will pull those up real quick.
So we had to raise reference, we've got that, so just let me know, like when you jump
in, like, are you still strategizing?
Are you still thinking about ideas?
Do you want to figure out what your offer is?
Are you building? Are you like already putting the groups together, building offer?
Have you started promoting essentially yet?
You work on your offer and then actually kind of running through that last week of just
actually launching. So let me know where you're at in that state.
And that'll help me kind of drill down to to how we can help the best.
So who would like to jump on first?
We're going to give most of the time here just to giving plenty of time for questions.
And.
Jump in. So, who would like to go first?
I'll just start calling on people.
Yeah. So, Marcella, let's jump.
I think you're the first on my list.
I'm going to just do this and do this.
I can see you.
Cool.
Okay. So, my immediate question that came up for me, oh, so where am I in the process?
I am, I decided to push my date back because I didn't realize I was trying to take advantage of the Martin Luther King weekend holiday because I figured people would be off work and that would be a good day.
But I didn't know it was inauguration day. So I just, I don't think people are going to want to come to my workshop and not watch the inauguration. So, good or bad, whatever, whatever.
So, I decided to just back it up a week to give myself a little bit more time.
My question, my question is, so, with the, since I have my welcome video up, should I do a post to bring people into my community now and do a separate registration for the event?
Like, is that too much or should I just make everything about the event and then bring as a register for the event?
Yeah, I think you so you want to get people so basically you've got a free group. We're trying to get just gather people essentially in that free group.
I think everybody's going to have this exact same problem. So, we can spend a second and talk about it, but you always want to create some sort of value in there and some sort of sort of urgency.
So, just having people join for an event that's maybe in a couple weeks or a week or two out, like, that's a little, like, I think people will maybe lose the, the attention, but what you can do is that's where.
Like, if you decide, hey, I'm going to host, like, a live, you know, prayer meeting or, or something that I want to just host something. It doesn't have to be your, your main talk where you're going to try to sell something.
You could just do like a call to, like, share your story and, like, meet people or something like that. It doesn't have to be that. You could be you have your book right that you could.
Hey, I've got the first three chapters, five chapters. If you want to sneak peek, like, jump into this group and one of the, you just pin at the top of the page. You have your welcome post and maybe there's like, here's the link to, you know, to, to get access to the, to the PDF or whatever.
So, that way it's I get into this group. I get the thing I was looking for, but now they're in and that, that just helps give you. So, I would, I would give them something to get in because you're, they're not paying with, with money, but they are paying with their attention.
So, having something like, you know, everybody does this, like, you go to your website, there's a lead magnet. Hey, download this free blueprint, this free PDF, and you don't pay with money, but you pay by giving that person your email address. So, having them create an account, you just want to have something for them as like a reward, essentially.
So, I thought about that and I did think about the book idea, but I decided I didn't want everybody in my free group to have my sneak peek of my book.
I have, I have just, I just, well, I won't go into what I feel.
That's fine. We can talk about it. It'll be a therapy session too.
I, well, I know this for me, this is like, you know, coming off with my story and all of the things. And so I've been kind of secluded with God. And so I'm kind of like launching, not just this community, but it's all of like, what's been going on with Marcella. And so I just feel like, you know, with my history background, I'm going to get looky loose and I just don't want my looky loose to have the sneak peek of my book.
I would rather save that for my paid membership. And so what I ended up creating on Sunday, though, that I could give away are some scripture declaration cards that I just created on Sunday. So I thought I would give that in the free group because it's still lends itself.
So, I feel everybody's feeling, feeling the pressure there. So there's.
So, there's, there's two, two thoughts, right?
So, one you're, you're doing it right? Like, you're stepping out and you are, are pushing, punching fear in the face and you're, you're just launching. So I, just, I just want to share with you guys.
So, there's, there's two, two thoughts, right? So, one you're, you're doing it right? Like, you're stepping out and you are, are pushing, punching fear in the face and you're, you're just launching. So I, that's a huge deal.
And when you're not when you're not used to like posting anything and you're kind of been working on a project like you've been doing the book, and now you're wanting to like you're kind of launching like everything at once right so you're doing great.
This is awesome. I think that Sally was saying, great giveaway that that would be awesome. Two things you can do definitely you can have your free group. The other thing you can do is you don't have to have a.
free group, like your free group could be $7. It could be $19. Since you have the book,
I would, I would, one idea is you can you can have sell the book, like sell the book this week,
free orders. That's okay. Details, details, Marcella, it doesn't have to be done.
You sell it. And as a bonus, you get access to this group as a community. So hey, you're going
to be part one, and you're going to get the preorder. So sell it for 20 bucks, sell for
something like don't make it a dollar, like sell it for a price of a book. And as a bonus,
you can get access to this community. And I'm going to give you like early as I finish chapters,
you're going to get like the pre release version, like with that I'm still even when I'm editing,
like, here's five chapters, people will go in comment on it, like, they're going to pay you
$20. And then they're going to do a ton of work for you by giving you feedback before you've
published it. So this is like, if you want to do it in pieces, it's not like this big tada,
like, here's my book. And here is like everything at once. Because what will happen is you'll put
the first chapter in there. And people will be like, Oh, my gosh, this changed my life. Like
this testimony was so helpful, the way you talked about this, and you'll be like, really, you I've
got all this other stuff, you're gonna be your confidence will be like, all of a sudden, like
fired up. And I think by making it paid, you're just not going to get the people who are there to,
you know, ruin the experience, right? It creates more of a safe space.
So we are going to experiment, experiment a little bit as well with some paid low ticket,
like paid things. But this is very safe, because hey, you're getting an early access,
you're going to be like, you're getting the book. And even if you only publish it, like,
at the end of the year, I know that's crazy. But you can just set expectations, like, hey,
this will be out in the fall, this will be out in the summer, like be really big, don't be like on
November 1, like you're gonna have the version, like, fall, spring, like whatever you think it's
going to be, you can be vague, and people kind of come along with you on the journey. And that's
just a way to warm up yourself, you could sell your book, like literally this week, and just
someone paying for it as well, like, would probably help boost your confidence as well.
But I would say for you, like, I wouldn't, I wouldn't even worry about the free group.
Like, I'm pretty sold on this first, the second idea. If it was me, you do whatever you want.
But that's, I think we need dollars. We need money.
I mean, who doesn't? And even if you didn't need the money, you need the money to grow it again.
So you if someone gave you money, you can put that money into ads and get more people to buy
a book, and then so forth, more ads, more books, so forth. So, you know, we can experiment with
that. I can, are you how do you comfortable? Do you feel making a like a landing page to sell it?
I was looking into a landing page. I was I was doing that all this weekend. That was one of
the other things I was looking at in the kit. What is that kit convert kit or something like that?
Yes. kit.com. Yeah, kit.com. Yeah. There's a there's a bunch of great little website builders.
I, I would keep it simple. Don't feel like you have to go use ClickFunnels or
no custom WordPress thing or any of that. Like, okay, there's some very simple drag and drop.
I don't have a video on making this, but I could probably make one for you. And I'll just I'll add
it to there. But there's I don't have it handy now. Russell, I'll show you but there's there's
convert kit is good. kit.com is solid. I think I'm just I'm pretty sure you can take a payment.
I believe through Stripe on that. I just Stripe account. Is there a Stripe integration? Okay.
So I could make some videos, of course, some tool like that there is convert, I'll find it,
I'm going to make your resource for it. So I don't want to take up a ton of time now me googling
it. But there's some good ones. Amazing Bruce. Like literally, I would I would go to Canva and
make a temporary book cover. That just tell yourself, you're not going to print it with this
book cover. It'll it'll free you up. So you can use like a template thing, have you know your
your picture on the title of the book. And that way people can kind of see it. And then just say,
hey, here's where you know, you're going to get the pre release, you're putting together
irresistible offer, it's $19, it could be $27. I think there's some flexibility in there. And
so you'll get like, you'll be the first one to receive the book. So you got to mail it out to
people. And then you'll also get like, early released versions, or we'll be part of this
community of other people who are doing that. So I would, there's maybe just two or three booklets
like the picture from a strategy standpoint, it's gonna be a picture of a book. If you wanted
Do a video. I think you would do it. Your welcome video was great. You told your story a little bit. A video would be great. Picture of the book, three or four bullet points, and then click here to buy. Very simple.
Could be quick to make.
Do it.
Great.
Did I give you too much stuff to go do?
No, no, no. It's got my brain processing. I probably have to watch this replay to get all of the points because I'm thinking and processing at the same time. And just want to make sure that that I that I have it in what you're saying. So just clarification. So, with the landing page, I put my welcome video with the landing page, or I take a piece of that video or leave that in the community with the book.
Yeah, I was I was saying your welcome video is really great. So, I think something similar to that doesn't won't be that video, but just say, hey, this is my story. Hey, I'm Dr. Marcella.
I'm releasing a book. I would love it if you could support me, but here's how I'm doing that. I've created a community group. I've got this. So, if you hit the link below, and it'd be something that if, like, a friend saw this, they'd be like, oh, awesome. Like, I'm buying this thing just to, like, jump in and support. Right?
So, just talk to it, like, you're sharing it with us, like, you already know us. We love you. And just kind of you have this is something as well. Like, for everybody, you have to record that video for, like, your your best friend. That's, like, totally for you and want it because I guarantee you you're going to get comments. I guarantee you the wrong people are going to bump into that. They're going to comment on your ads.
Just expect it. And you literally cannot do anything small or big, especially kingdom stuff without getting people fired up about it. And we're in master's mind with Pedro. This was his, like, first comment back when they were running this current wisdom challenge. He's like, you guys would not believe the hate comments that they've been getting running a 100% free challenge with no money attached.
And so it's just it's gonna it's gonna happen. So I would just but when you if you can kind of just visualize that really good friend make that video that's very personal that you would feel comfortable sharing it with a friend.
And then yeah, it would just be a video. And then just explain what you're trying to do. Like, you basically are explaining the offer. Like, you're going to get this, you're going to get this, the community. And then it's just very simple called action. Like, so if you can, like, jump in, pre order the book, and you'll get all these things with it. And yeah, that's great.
Thank you. Thank you.
So close, like, you're so close to just launching. And again, someone's gonna be like, you're gonna get like a, I can imagine, you're gonna, you don't even have to run ads the first time, like, just take the video that you have on the homepage of this little page, take that video and, like, post it to all your social channels with the link underneath. And that's your first post, you will get, you'll get five to 10 sales, I think, like, just posting it no ads, like, so this is like you could, this is like this week, this
week, you could you could sell that.
And if you get stuck, you just reach out and we'll help. I'll help you.
Okay, sounds good. Thank you. I'll take the challenge.
So I'm challenging you to do that. My challenge is I'm going to make you a landing page tutorial video of which tool to use. So I'll do that.
I appreciate you so much.
You got it. Awesome. Okay, Jennifer, I think you're up next, based on my
So I would believe I'm in the building phase. And I probably need just a little help talking through the plan. So maybe a little strategy. And then I had a technical question on the dashboard as well. So
So I have, again, the 12 week challenge basically ready to go. I also wrote an adventure guide to go with it. So that's like 120 pages I finished in Canva.
And I was thinking of publishing that but that can also just be the workbook. You know, I can convert it to a PDF and that'd be the workbook. So I feel like I have all this content.
And then it's like, but then where do I kind of package this and how do I like what are my tiers to sell it. So one idea I have right now.
Is to launch the challenge live with friends and I want to just talk through my reasoning for that in a couple weeks.
Take that recording and then edit it and turn it into an evergreen course.
Because I don't want to have to do this challenge like every 12 weeks and I really feel like there's like power around this challenge. It is really already buttoned up
So then I could three weeks later run the ads to launch the course challenge and then
just start dialing in every month to get people in so they would watch the course challenge but
then I'd have a live Q&A call every Thursday to answer questions so they're still getting live
feedback or that'd be an upgrade. So does that seem like to make sense? Like start it with maybe
a free or a $9.99 low even though I want to charge like a thousand dollars or something to go through
this course or challenge? Or am I trying to do too much all at once? No, I think this is great.
I think where do you feel is the friction? Like where do you feel? I think trying to, I mean I
have a whole Gantt chart and push plan by date and what I need to deliver. I feel like there's a lot
of technical components to this. I mean I can show you my screen. It's more just like am I thinking,
am I over-complicating this, right? Which I have a tendency to do because strategy is my number one.
Yeah, what I would do, I'm speaking carefully because I am guilty of the exact same thing that
you're doing and Macy can agree to this because I'm like well if I did this one video we can cut
it up 17 different ways and I don't have to do this, this, and this again. And so I've always got like
I try to get like three things done at one time. So what ends up happening though is I found
like having the repetitions there like where I'm going to do it the content once, you know,
maybe I'll have to redo it. So let's say we take this call. I'm like we could create this thing
into social media and like we could use this to promote Tribe and but me doing it now and then
me doing it again on camera and then me having to do it a third time for another video actually is
going to be really good because Bruce will figure out to tell it the third time I do it it's going
to be much better. And so I've kind of learned to like kind of keep it simple and just take it one
step at a time because you'll actually build up some of that muscle to make it even better.
So because what will probably happen, I love your idea of doing the friends and family or like
people that already know you do it because it's a warm audience. It should be much easier for you
and I would put the people that you're most comfortable with on that first time just because
you'll feel the energy and the love and it'll be it'll be easier to do it. So you're thinking of
taking that content doing one challenge and like turning that into a evergreen course and then
selling it. Okay great. So then the question being so doing like a so I think the question around
like the technicality of it is like I like what you said about doing like a free vision casting
meeting. So I have that on there hosting like a 90 minute free challenge to get people into the
community to the upsell like even just testing that out with my friends. Like let me host a
free 90 minute and see if anyone wants to join this free one more so with my immediate contacts
then build you know then doing the building editing creating an affiliate program using them
as ambassadors and then hosting the free 90 minute with the upsell of the actual challenge course.
Yeah that is a lot of steps. I know like it feels complicated. Listen so I think you keep so
one thing is you have like people's attention is so so limited and so once you have them I would
like if people hang out for a 90 minute I would just sell like I'll tell them the thing I would
honestly I would I would skip to the end of selling them the adventure course on any one
of those things above and then just know that hey you're the first group so you're going to get the
content you know one week at a time because it's it's most likely like you'll get really good
feedback on each of those lessons and so you'll probably be able to to pivot a little bit and if
you do feel like you could do it better you can always come back and and re-record that as a
course or or something. But just do the 12 weeks for now and keep getting people into it.
Oh I see yeah so you could because once you start the 12 weeks then I think it's fine you once you
start the 12 weeks like and let's say you're on week four you can still have someone join they
just can go back and watch they'll be like four weeks behind I think that's okay that's not that
shouldn't be too bad it is something like that is good because it's essentially some it's going to
be partially evergreen so kind of get the the structure you're wanting where and then of course
once the 12 weeks is done you can just keep filling that up and then just do the Q&A calls.
So how many tribe groups am I creating? So I'm if if I'm doing so if I go back to my original plan
which is I have a friends and family 12 week only and I'm gonna take that content and then
build my other tribe out of that with an upsell like that's the paid community then do I also
need another free or that initial group that's testing my content is my free community? Good
yeah I would have tribes or free tribes.
like one gathering place for people that you do all your stuff in.
Now, you could give it to friends and family,
like here's the magic link, just jump in.
You could make it $19 if you want to sell it to strangers and do ads.
You can let some people in for free,
get it started, clients, things like that.
But I would have one group for that.
In the same group that is live,
I'm having the course content going in a week or two later,
and then anyone who joins could watch the prerecorded.
Can I ask a quick question in here in the content page?
Why is this? Am I in the wrong one?
Content on the top left.
No, I want to go into the demo of it.
What it looks like, yes.
Yeah. If I go back to my demo group main page here,
I used an old course I did.
When I go to courses,
this one works.
It has the workbook, the video out of order.
But for some reason,
it's showing up in replays when that's not happening in your tribe social.
It's showing courses in one place and then the live replay.
It's like I want to separate.
If you jump back to your dashboard,
let's just pick on one of those piece of content.
Essentially, all you have to do is add it to the course,
and then it will be only in the course.
When you add it to a group,
like you have demo group,
you'd actually don't need it in that group.
That's what puts it in the replays.
If you saved that now,
it should take it out of the replays.
What about here, visibility?
You can just leave that.
It actually is.
Collection, does that need to be anything?
Well, that technically should be connected to that course.
Well, you've named a module with the word course in it,
but that's totally fine.
Typically, you'd have a course with different collections or modules in it.
I know the video was missing when I asked about it,
but this would be helpful for me.
Building out the course.
Because I think that will pull me back from fully launching,
because I want to take the live and convert it to a course the next week,
and then have those separated out before I sell them.
That would be helpful to work through this mechanism.
I'll make that for you right after this call.
Perfect.
Yes, you did ask for that.
But there's a way to do what you're saying,
like is to have it only in the course, not in the replays.
It does let you do both.
So for example, you did a live session where you taught something.
You could then have it in the replays,
but you could also then add it to a course,
so you can put in both places.
Great.
Do you feel good?
I feel like we did get a good answer on strategy,
does that sound good?
Okay, so I think I'm clear around combining the live and the evergreen,
even if I'm letting friends in for free.
I think I'm clear on that.
Then am I still having a free group,
which I was originally going to create this sisterhood tribe,
where that would be where I'm having my monthly free challenges,
and kind of build that community,
and then that's upselling to the adventure challenge.
Okay, I see.
Okay, the cool thing is we kind of pick one way to do it,
and all of the things here are super easy to move around.
So let's say 50 people jump in on your free group,
and then you go launch another group,
and now you're like, well,
I don't want you to have access to the course.
So you can actually move the course from one group to the other.
You could move the people from one group to the other,
like with a few clicks.
So you can just do it, and then when you're done,
you're like, oh man, I wish those people could be over here.
Great, just add them to the group, and they'll just all of a sudden get in.
Okay, perfect.
So just try, as you told Marcella,
just launch it and see what happens, and we can adjust it later.
Yeah, I think the friends and family,
and I don't know if you would need more than one free kind of low-ticket
offer group, right?
So for challenges, events, anything that's kind of less than $100,
I would just throw them all into the same group.
Just because the engagement is going to be very low,
if you split it across other groups.
I know from a creator standpoint,
and it's going to feel so nice and organized to see each of your ideas
nicely placed in three different nice categories of groups.
But people are very overwhelmed.
All they see is like, oh, where's Jennifer's thing?
And I'm going to go into it.
So keeping it just really, really simple for them would be best.
That's good.
Cool.
Okay, thanks.
Sweet.
Yes, what Carolina said,
it's like a baby bird being pushed out of the nest.
Awesome.
Okay, Robin, what's up?
Hi, guys.
I am.
Kind of like Dr. Marcella or Marcella, I don't know how to say your name, but you know, technology,
I didn't grow up with it.
So it's one of those things that I'm learning as we go.
So I took, I went ahead and decided, I think I told you guys last week that we went ahead
and decided to go ahead and launch our thing on Monday.
We're doing a five day workshop on Monday nights at seven o'clock and ready or not,
here we come kind of a thing.
So I took what we talked about last week about creating some short videos and I wanted to
share one of those with you.
I think I did three of those.
We're currently, as of yesterday or as of today, doing some Facebook marketing with
these videos, paid Facebook marketing.
And also I have an email that's going out to a database of about a hundred people in
another business that we're inviting them to this workshop.
So can I share my screen and share that?
And we could look at the video, of course, the ad that you've made.
I could definitely give you some feedback.
And then if you ever want to, like if you want to pull up the ad account, we can look
and see what's working and what you guys are getting, but see how far we get.
All right. Am I sharing my screen?
I think it's starting.
Let's see. Oh, there you go.
Yep. I got it.
All right.
This is just a 14 seconds.
Would you like to turn your current rent spend into home ownership?
I'm hosting a free five-day Seed to Deep workshop starting January 20th.
Click the link below to get signed up.
Okay. I think that's it.
Okay.
I think that's great.
Super short.
I would film it again just because it'll be even smoother.
And I would turn, I would do it on your phone and I would turn it portrait.
So it's vertical because if you're running this on Instagram and Facebook, which is where
they're going to prioritize the reels.
So that's always vertical video.
And it will actually hurt you.
The fact that the video is kind of wide on your computer.
So if you film it just in selfie mode on your phone and just say that.
I think the script is good.
Just sharing, like, have a good question like you had there.
And then like, hey, are you wanting to go from this to that?
That's great.
Hey, I'm hosting this free live workshop.
I would save yourself the time and not put the date in if you want.
You can put the date in the description of the video, but because if this works and this
ad is crushing it, you're gonna have to go shoot the whole video again just to change
the date.
So you can just say like, and also it's less things to say just, hey, I'm hosting a free
live workshop where I'm going to show you this, this, and this.
Like, I'll show you the three steps or the three things you need to never have to pay
rent again and to start owning a home or go from, you know, whatever your script is.
And then I think that's, I think it's good if you did it.
I would just do some variations since it's only 14 seconds, like just tweak like the
first, the first little bit and try to say it.
And I would, I would just do it on your phone, like as many times as it takes to get it all
in one 14 second clip because it will come across more and more clear.
And there's no shortcut to really other than just doing it a bunch of times and then just
deleting, you know, all the bad takes.
So I have definitely done it 50 and 60 times before I get the 14 second take.
So that's good.
And here is a, you were talking about last week about doing a two, two screen type thing.
So this would be the first screen trade, your current rent spend and owning a home.
And then the second screen would be a free workshop online, 20, January, 2024, 7 p.m.
Eastern.
Yeah, you could do that.
Just, yes, it was just a graphic ad.
For sure.
You could do that.
I have heard as well, like if you could, so I would do those two, like you have them.
I would do another one where it's just one graphic with all the information in that one
graphic would be, would be great.
We have found for ads that the simple photos as well, like we'll do video.
I know we talk mostly about video and that's a great way to get people started.
But what you can also do is throw a few graphics in there and then Facebook will use that to
retarget people.
So they already watched your video.
Now they just got a graphic that's like the bottom line, like go from renting to owning,
you know, the dates click.
Right.
It's just to the point.
So it's just a reminder because people may need to see it a couple of times before that.
So.
Giving Facebook a few options would help you out,
have some flexibility there, so cool.
But that's great.
And post your video if you want,
like once you think you got it,
like drop it into the group in the app
and I'll go check it out for you.
You can tag me in it.
Okay, all right, I'll do that
and I'll drop in the link for the landing page.
And the good thing is you've got 20 minutes
that you've already blocked off on your calendar.
So you could go on mute
and you could just shoot it right now if you want
and post it.
Just saying, make it easy on yourself.
So, cool.
Awesome, well, let us know how that goes.
We'll check it out.
Okay, we have, like I said, 20 minutes.
So let's do Sally and then Joplin, we'll go from there.
There you go.
How's it going, Sally?
It's awesome.
Thank you, young man.
I just wanna say thank you for last week
because actually I,
although I haven't actually recorded the videos,
I have written two weeks worth,
which for me is gold.
And in that 15 second format, exactly as you said.
So thank you for that.
And if you guys are up for it and you're happy,
I'm actually gonna stick them in the chat
once I've done that, put them on the app
as a more people's feedback.
So that'll be my next thing.
So I've got first workshop, put them back.
So like my channel, I've actually put it back 25th.
So I've got 25th, first, eighth,
and then the book launch on the 15th.
So it's a four week,
it's a three week lead up to the book launch.
Okay.
And it's all about the Great Exchange.
It's the same theme, it's the same topic.
And so what I've done is I've done five written,
five 15 minute, 15 second videos for each.
They're different.
And so I'm gonna pump Monday to Friday
in my social media with that.
I'm now gonna add a graphic,
because you said,
and I went actually great, I can do that and that.
So brilliant for that.
My husband, bless his cotton socks,
cause we're about as much use as a chocolate fire guard
when it comes to tech,
has put the landing page together on the website.
We just linked the, whatever it is when you get there,
like this is it.
SB, yeah, do it, whatever.
Cause that's like the technical stuff.
But where we get stuck every time what I get stuck
is it's my responsibility to write all the emails
and do all the, yeah, join us.
This is so exciting, keeping it pumping.
And because I'm so focused on the front end,
I get a bit bogged down.
So any tips you've got for,
or where do I go in your app?
Cause you've already put some templates in
or you've put something in that I can just walk through.
Cause that's where I get stuck.
That's great, yes.
So you are the, to summarize the problem,
you were obviously focusing on the content
and just getting the book and everything launched.
And so trying to be like the community manager as well,
like putting on that hat is, one, it's cringy.
You don't want to do it.
It doesn't feel like you.
I think it's just like, to be fair,
I'm probably going to be okay doing the videos,
although I'm uncomfortable with it.
I've had enough practice, recording courses, et cetera.
So that's an uncomfortable, but I'm comfortable
and now I can do it.
So, but, and then give them the click,
where to go, go here, right.
We've now got somewhere for them to go.
Would they now click on and say, yes, we're in,
we want to be at the workshop or whatever it is.
And then I'm like, oh, and it's just that kind of,
I want to look after them and feed them until we get there.
But I'm just like, how do I navigate that?
Cause that's where I get stuck.
Getting, so when you get stuck,
I think the way that I solve this is I do lean
on the AI stuff and it's very easy to use.
Did you see my video I posted on the AI bot?
No.
Okay, I'm going to show it real quick
because it's just, it's just so good.
So you can go to, everybody can have access to this.
I know there's like, you guys have heard chat GPT,
all the things you don't need to go get an account.
I'm giving you like our account in here.
So you can come in and I did a little video
so you can go watch this later.
But what I did is I just asked it,
if you have a creative,
so like I'm going to use the example of the video invite.
I know it sounds like you've got those down,
but this could also work for your email as well.
So, hey, this is all I told it.
Hey, I'm working on a video
and I need some help with some hooks.
My audience is going to be like founders
who want to launch their own app.
Boom.
It basically takes all that training I did last week
and it applied my who to all those five templates
for you in like five seconds.
And I was like, okay, cool.
Give me five more.
Well, there's your five other variations right there.
Now these may not.
be the most amazing.
But those are five.
That's probably 80% there.
Once you get down to recording this,
you may tweak a few words here or there and make it work.
So the next thing is, because this is all one chat,
I can now say, I need a welcome email to get, just tell it.
Get people excited about my free workshop.
Keep it short and sweet.
I'll say, they will get this after signing up.
So now, this is not, again, perfect.
But 80% of your work is done right here.
So you say, hi, and then you can put your name in.
There's ways to do this.
Or you can just say, hi, comma, thanks for signing up
for the free workshop.
I'm thrilled to have you on board.
They got emojis.
Yay.
And you can be not in that mind space as a creator.
And now, you're looking at this.
You're like, well, it's not how I would say it.
But it started.
And starting is always the hardest part.
So I use AI to start the thing for me.
I would take this, paste it into my email tool,
tweak the links a little bit, and then make it sound like you.
You may not want to sign it best.
And then your name, you may say, like, C, you know, Sally.
So make it personal.
But now, you can probably spend the next five minutes
and this video thing is done.
You can say, great.
It has the context, right?
So say, now, give me one for the day before the workshop.
And I don't think you can add.
So you could also give it context.
Let's say you had, like, a summary of your workshop
written out or, like, a block of text that
explained more about, like, what your book is about
or what the workshop's about.
You could paste that in here and give it a lot more context
so that this would be a lot smarter.
So now, it just says, like, kind of the same thing.
We're like, that's too similar.
Like, make it different.
There you go.
So great hook right there.
Like, are you ready for tomorrow?
That's a great subject.
I would use that as is.
It's almost over.
We're doing this workshop.
Really excited to give this, like,
add a list of three benefits of attending the workshop.
So it doesn't know what the workshop is
because I haven't told it.
So it's probably going to make up some garbage.
But let's just see.
So it's going to have, like, actionable strategies,
expert insights.
So I like having bullets and things like that.
So what you're doing is you're kind of just
molding this thing.
You're not really, like, sitting there and figuring out
the words and stuff.
So you can kind of use its energy,
put your own little spin on it, and it's done.
So hopefully, that should be a good starting point for you.
That's brilliant.
And it's nuts.
I have been so resistant to using AI,
but it would take me forever to write that.
And actually just having something to start with
and then just actually know I'll put this, this, and this in it
is, that's gold.
That is absolutely brilliant.
Thank you.
And it's going to remember.
So when you sign in as Sally in this,
if I go away and do something and come back to it,
like, my whole chat history is going to be there.
You can totally clear it out, I think,
with hitting this button.
But it's still, it's going to, you can go to chat.gtbt
and ask these things.
What we've done here is we've done
a leather level of training.
So I'm giving it context of, like, the course
and the training that I've done.
So it's going to be a little bit customized
to how, like, some of the features.
And we'll continue to add more and more to it
so it has better examples of things.
But this is a great way.
So the more that you tell it, the better
that response is going to be.
And yeah, you don't have to write it nicely.
So you could just do, like, a really horrible draft
of all the information that you have
and just dump it in there.
And so then that's helpful.
So, cool.
Brilliant.
Thank you, thank you, thank you.
I need to spend some more time in here
rather than doing other things.
That's fantastic.
Yeah, I probably could have, like, led with this.
I just, like, you guys, I just saw the comments.
Everybody was like, this is awesome.
So, but there's a little video.
I made another video in the posts there as well
for the AI.
So you guys have access to that.
Sweet.
Can I ask real quick, with that AI feature,
is everyone seeing us or is it private to us?
Not that.
That's just you, yeah.
So, like, you're going to have a conversation with it.
We're not spamming people
and they're getting notifications all night long
when I'm like, hey, Bruce, what's up?
Like, yeah, it's just your chat history
is going to be the only one who sees that.
Hey, Bruce, real quick.
Did you say that in the AI,
you could paste some of your content in there
so that they would kind of understand what you're doing?
Is that what you said?
Yes.
Okay, cool.
And yeah, we could teach a whole, like,
separate masterclass on AI stuff.
So I would get lost in all those things.
But yeah.
That that's, this is a great place to start that you can do so much with it.
Is now my like functional medicine, like my doctor right now.
So it's helping me with all my macros and my workouts and like
eating and all my goals for health.
It has all my doctor's records, everything loaded into it.
So I can ask it any question about anything.
And it's, it's pretty, pretty scary, actually, all that it knows about me.
So awesome.
Well, that's great.
Sally post the videos in there.
I'd love to see them in the, in the community feed there.
And we'll give you feedback.
So you got anything you want feedback for, like, let's take advantage as
well, like of this grouping, very small.
So post a link, like, Hey, here's my landing page.
Like I will click on it.
I will hit record on my, I have a two, two key shortcuts.
It starts recording.
I'll just spend two minutes and like, give you feedback on it.
Right.
So just use that.
So there we go.
Okay, cool.
So let's go job for you and let's see.
There you go.
How are you doing?
Thank you.
Muted.
Awesome.
Yeah.
So I shared my people for text past week and yeah.
And, and you said like, no, start thinking about what would you want to
share and who you'd like to invite.
And so yeah, basically for us, we've just had, I know Mike has had maybe more than
me, but we've had this a couple of things in our life that we've just been very
fearful about and that we just, you know, when we stepped into the change, like
with God, when we stepped into the place, then it's just opened up, you know, so
much growth for us, but also like adventure.
And that's kind of like, you know, what we want to like to get people out of
like a rut kind of thing, you know, fear holding them back, but yeah.
And we thought, you know, like what we would share would basically first be like,
you know, share our stories about, you know, the difficult things like kind of
like the before situation and also so that people can kind of feel like this is, can
see themselves in it, you know, and identify with it and basically just, you
know, share maybe even then what God started to speak to us, like kind of the
problems we felt like, and then it would be like how we engage with it.
And, you know, we would, we would go through our whole process of what, you
know, how it went for us.
I, I thought that was a good thing.
Yeah.
I think this is a, I saw your comment and your, I liked the idea.
I think you said fear to freedom or fear.
I think you had, you phrased it really nicely.
Oh, fear to fun.
That was great.
Oh, I thought that was great.
And I think, I think this is, I think it's a good direction.
I think the way that you would start, right.
It's just to like have that first conversation, like I'd pull a few friends
together, either in person, like they can come to your house or you can do
something, you know, on a zoom call.
Simple enough where you just text them, Hey, you know, we wanted to share this.
You know, you guys are welcome to join.
It's free.
It's just a zoom link.
Like there's not even a group.
So start super simple.
Cause that'll give you the opportunity to tell your story in front of humans.
And you'll, it'll, if you knew like, Hey, in two weeks, we're going to do this
thing, you all of a sudden wouldn't have notes and like, okay, how do we want to
tell this, do you want to tell that part?
Don't tell this part, you know, editing it, things like that.
So I think that would be a great place to start.
And you'll kind of get some feedback of where to go sometimes, sometimes
just being in the room with people.
At the end of the day, like people really crave community.
Like they don't underestimate that sometimes just the value of your
community is going to be just the fact that you put a label on it and open the
door and let people in, into the room.
Right.
That is just, people don't have community.
They all of a sudden make some friends feel like they can talk for the first
time about some of these things that maybe they wouldn't talk about on social
media or other friends that they have.
So like, I feel like you kind of just sometimes with these things, you're
just, you're pulling on a thread.
Like there's just a ball of like, I don't know all the ideas, just pick on the
little, Oh, here's the thread.
Like, let me pull on this a little bit and see where that leads.
And then you can, you can essentially, you know, find your way there, but kind
of take that first step and just share your story, get feedback because people
are, may come in and ask you like, that's amazing.
Well, like, how did you do this thing?
You're like, Oh, you, you have questions about that?
Yeah.
I can definitely help you with that.
Like, that's easy.
You know, we're doing all this like coaching stuff that people are like, Oh my gosh,
the tech, like the tech is the hardest part.
And I was like, I sure.
Like, that's super easy for me to like help with the tech.
stuff to me, the other, you know, everything else seems, seems harder, but you just don't
know when you, when you put these a group together, because it's not just that you had
this problem in your life and now like, or you were fearful and now you've like learned
to have fun, you've overcome something.
So people want to learn, how did you do that?
But then also they want to learn the kind of like the whole process, like the details
of it and stuff.
So there's, there's maybe not, it isn't, maybe isn't very clear right now, but I think if
you kind of went down that path a little bit, it may become clear as you go.
Yeah.
One book, if you guys haven't, I don't know if I have it here, but Expert Secrets by Russell
Brunson.
If you're wanting, like, if you guys are just starting and like maybe a job for you guys,
like just thinking of like, just starting at the very beginning, like, what could I
even be talking about?
Like, what is my thing going to be like, this is a great book because it's super easy to
read.
It's got lots of little illustrations and things to break things down.
And it's called Expert Secrets because like, but the idea is just that there is like, you
have some skill or, or you're an expert in something.
And how do you convey that to people in a way, like to tell your story in a way that
like helps people, you know, these are the three lies we had to overcome, you know, to
go from, from fear to fun.
We've believed this, we believe that, we believe this other thing, like you come up
with like a framework.
So if you're looking for like very practical advice, it's not like putting your framework
together, how to tell your story, Expert Secrets is great.
So yeah, there's just one, one great resource.
And Robin said as well, it's good.
So, but yeah.
And I think that's a good place to start.
What you said, we just get some friends over because that was kind of the next question
for me.
And I think a lot of stuff is kind of like, you know, you got to so get, you got to learn
it all.
And I thought, I think that would be good.
I was thinking that too.
So anyway, it lined up with you said, good idea.
Well, we'll do that.
Yeah, keep it as simple as possible in the beginning, because it's only ever going to
get more complicated.
And Pedro said it on our, if you guys were on the chat, the chat, like the workshop we
did, which was super not excited about him saying this, but he was like, oh, I just wish
we could go back to like a zoom link and a Facebook.
I was like, well, so glad that I built you that app, Pedro.
I'm just kidding.
But I was like, maybe we cut that part out of it.
But you can see, like, even when it gets so much more complicated, you're going to wish
that you were back in like the simple days.
So start super simple and just enjoy it as long as you can, because it gets more complicated.
It gets hard.
Like everything gets, the bigger it goes, the bigger the group goes.
So just enjoy it and kind of its simple state.
And it's just, in a day, it's like about connection, community, having fun, building,
you know, sharing content.
So if you can do that in a person, you can do that online, you can do it on zoom call.
I'm just keep it super simple.
I know people, if you go through the challenge secrets as well.
That's also a great course, just kind of go top to bottom through Pedro's because he starts
very broad.
And there are people as well, like if the tech is the issue where he has like a post
that you put on in Facebook, and you can say, Hey, DM me for the link.
And the link is a zoom link.
Like it's like post on Facebook.
Here's the zoom link.
Here's the time.
Like no lead.
No, you know, landing pages, no group, no nothing.
Just link straight into to face to a zoom call at a time.
So like, you can keep it super simple at the beginning and still still be good.
I think did Laura, did you have quite your hand raised?
No, you didn't.
Okay, good.
I just I thought I saw it there.
But this is great.
It's three o'clock right on time, guys.
Hopefully this is helpful.
I know even if when one person asks, like, hopefully, we're all learning from this from
the same thing.
But always good to hang out.
And I said, just tag me in the community.
And I'll be happy to help you guys out throughout the week between now and next one.
But good to see you.
And we'll see on the next one.
Bye, guys.