I think last week was really great,
just talking through the,
just doing some hot seats essentially
for anyone who wants it.
I'll happy to share on a few things
that I think may be helpful to you guys
as you're just getting into building content and community.
We are gonna start to put together a little Facebook,
like a little mini course as far as helping you step,
you know, step-by-step as far as launching ads,
just getting something very simple up.
So I know once you start to launch,
that's kind of the next thing is like,
okay, we got one or two people signed up.
How do I get a hundred people signed up to my free group?
So we've used ads in the past for that.
We have also been using recently,
using just organic social media content,
as well as you guys know from Kingdom Messenger days,
that's like, that's the easiest place to start.
It's just not super fast.
So you can't just post one video
and then all of a sudden it fills up the entire community.
So we'll be adding some things on that,
but I'd love to hear any wins from this last week,
some progress from anyone, and then we'll jump into it.
Who's brave enough to go?
Go chap, yeah.
So then, and Holly.
My driving instructor said that you make bold choices
and that's very good,
but you don't always look around before you do it.
So yeah, I got courage sometimes,
but anyway, but yeah, we, my wife and I,
we went through just what we felt was
what we went through ourselves over the past years.
And we went through the niche Pedro's
like one and a half hour thing, which was like really good.
But anyway, it was, it just felt like really progress for us
you know, that we went through our, you know,
what we have been through in our lives
and how we've come through that.
And it feels like, you know, we're making progress
and we're getting somewhere with that.
So that was cool for us.
Very cool.
That's awesome.
Great.
Yeah, that's a great training.
Pedro's one of the, he's kind of where we learned it from
the niching down amongst other people, but yeah,
that's awesome.
That's a great place to start.
Very cool.
Yeah, Holly, you said, thank you.
Yeah, mine's kind of along the same.
I was feeling really stuck because I was frustrated
with not being able to narrow it down and articulate it.
It was too long and I was trying to condense everything
and I couldn't do it.
And that AI tool, oh my gosh, that changed my life.
As soon as I started doing that, it just like opened up
a whole other dimension or something.
And all of a sudden, all these new thoughts and stuff,
I just thought, oh my gosh, that totally got me unstuck.
And then from there, I created my group or community
or whatever you call it.
So that was a lot that I got done.
That's great.
What are some things you've been using it for?
Well, I used it for a lot of things.
I literally said, because I said,
this is the kind of person that I want to work with.
And it was like super long, right?
And I said, can you condense this into one sentence?
And then boom.
And then if I didn't like it, like you said,
well, can you come up with another one?
Can you come up with another one that includes this word?
And it was so great and it saved so much time
and it was so helpful.
That's awesome.
And then I said,
I said, well, I want to do a workshop for this group.
Can you come up with a title?
And I said, this is what I want it to be about.
Boom.
Came up with a title and it was great.
Yeah.
That's awesome.
I think it's like the entrepreneurs,
like this is like what we've all been waiting for.
All these, like when you're launching your own business,
you're doing absolutely everything.
Like you're accounting, you're the accountant,
you're the marketer, you're the salesperson,
you're the one with the skills
that you're trying to sell, whatever.
It's, and so what you end up being
is just like a curator of information.
You're like, I don't know what title it should be,
but I'll, as soon as I see it, then I'll know that's it.
Or if I see it, I'm like, that's not it.
Then you'll know.
Yeah.
Yes.
And even if you're not in a creative mood,
it's a great creative partner because it's consistent.
So.
It was great.
And you can still add your own thoughts
and it'll take that and work it in
to make it just so brilliant.
Awesome.
That's so great.
Yeah.
I'm so glad.
We'll talk a little, I'll show you guys a few more hacks.
We've been using AI for over a year in our business
and we're actually in the process of making our own course
for AI, specifically for our team
of how to leverage it at work.
But I'm going to be adding some stuff for that here.
But we'll talk a little bit about some of the hacks
because you can end up repeating yourself a whole lot to AI.
And then sometimes it will do things
that are called like hallucinating
or just like all of a sudden goes,
takes a sharp left turn and sort of doesn't get used.
I'm going to give you some more on that here today.
Awesome.
Sally, you had your hand.
Yeah, so wins this week,
obviously we're getting those videos done.
So thank you for those and Bruce bless you going through each one problem.
That's what we're here for, but, and I haven't actually changed them yet.
I just thought, no, done is better than perfect.
So I've thrown them out there.
So one, like, it'll be interesting to see the difference on the uptake too.
And so we put that, I've actually put them out on Facebook and Instagram and
LinkedIn, holy moly, who would ever have known?
So they've gone that next step and then posters and flyers went out for the
workshops and for the book launch physically here, so that was, they
arrived from Oz and then we put those out.
So that's kind of been my wins and breakthroughs.
I really need to get over myself with the AI thing.
I still, so I haven't done anything with that.
That's my next step.
Have I done anything with it?
No, but it's all good.
Actually, I needed it for your dad.
I sent an email back to mom about him speaking at conference and it was so
verbose. And by the time I got off and I sent it, I went, I should have used AI for
that.
I should make this a whole lot shorter.
Yeah, it would have just gone, Bob, that's my learn.
Absolutely. Look, all these are like they're tools.
So you can use like manually use like a screwdriver if you want.
But there is like a power drill as well.
So like, but if you feel good with doing it manually, like stick with that, because a
lot of times you can have like all everything feels too new and then you don't
really make any progress. So just every week, just make, make a little addition, add a
little another tool to your toolkit and keep going.
So that's good. And your event is in a couple of weeks, right?
The launch. So the book launch is the 15th of February here because the day ahead of
you, it's Valentine's day for most of us.
So, yeah, it'll be on there.
So I'm doing a 6 a.m.
call, which is three hours earlier than now.
Put it out there like an online launch for America and Canada, because that then allows
you guys to be part of it.
So that'll be 6 a.m on the 15th for me.
But whatever time it is, three hours earlier for you guys on the Friday.
Nice. That's exciting.
That's very cool. Good.
And I saw much Marcella.
I don't know if you're I know you're off camera right now, but you said you made a
hundred dollars for your is this is for your low ticket.
If you're able, are you able to jump on or if we can have you share it in a little bit?
Or she's gone. I think she's gone.
OK, she jumps back. Well, I want to hear about that.
I just noticed she wasn't on the list anymore.
She just jumped in. Hey, I made a hundred dollars and she just left.
That's perfect.
Great. She got everything she needs.
So that's good. And I will be great when she does show up.
It would be cool to show you how she's making money.
I'll show this to you guys real quick here.
So let me share my this guy.
So if you're if you're in the app over here, I added another lesson specifically because
Marcella asked for it last week.
And as far as just getting a simple landing page up, some of you wanted to know how to
do this. This is a tool called Gumroad.
And there's a whole video.
I just step it through like every single step of the way.
It's a very simple platform.
It's free in the sense that they take 10 percent of the so there's no like upfront cost
if you're not using it. But for these kind of like twenty dollar, thirty dollar items,
it's it works out great.
And then you can set that up if you want a landing page.
So Marcella made a landing page and then she was able to share that link.
And then from there, she could just people could pay and then it just sends the money
directly to you, which makes it really, really easy.
So don't worry about click funnels, lead pages, all these other ones.
This is a great tool and it works for paid content as well as if you just want to give a
free lead magnet. So if you've kind of wondered like, oh, I want to give this free e-book
away or the first few chapters of my book away and capture an email.
This is one way you can do that.
And they have tools for creators to to give away free electronic things.
And then it will help deliver the email when it's done and gives you a little dashboard.
You can get access to all of the email addresses.
And so just by far the easiest way to set something up like that.
And we'll have some more coming soon as well.
One of the things we've got kind of slated for Q1 for tribe is to actually have some of
this payment processing being handled inside of the app itself inside of tribe.
So you'll be able to set your pricing, sell a twenty dollar access to it and then go from
there. So. Got a visitor, so awesome.
So we'll show a little bit on.
Hang on one second. Sorry, guys.
Bless her, she was so gorgeous, that was like just take and, you know, like.
All of us, none of us would concentrate because she's just delightful.
Absolutely not.
Between the her and then the dog is here.
It'd be very distracting.
So, but we'll go in and I'll, I was going to, so I'll show you that the gumroad
training, and then obviously we have a few extra things that we've been adding.
We'll have a, we have a few little updates that we're doing
this week on a few different things.
One of them was fixing a little bug that Marcella identified
when she was onboarding people.
So we'll, I'll mention that I'll probably just post it in the
community here for you guys to see.
So if you haven't again, downloaded the app or anything that's much
easier to get to on the app, and you'll be able to get push
notifications and things like that.
So that's, that's it just for giving kind of an intro on everything.
And then we can do some hot seats and then go into, if you guys are interested,
we can talk a little bit about some of the AI hacks as well,
if you're interested in that.
So awesome.
Is there anyone who would like to go first that we could
talk through some strategy for?
I'll see.
Yeah, Cindy, let's do it.
I just have a question since I'm so new.
I've been going back through the replays and doing a lot of catch up, but I
noticed there was a way to set up your own demo group, is that something you
guys do for me, or is that something I do?
We can set that up for you.
If I think Caroline is on, if you don't mind, it's normally, it's supposed to
get created automatically when, when you sign up, but we'll, we'll do that right
now for you so you'll see it show up in your account.
Okay.
Or afterwards, and then you can literally go in there and practice like loading
material on there, setting it up, that kind of thing.
And is that whatever you put on there, will that transfer to your finished
group or does that demo group become your finished product?
You can just, you can have as many groups as you want.
So you can just create one that you want to use to, and then you can create another
one for your, for your actual customers.
Okay.
And then I have one other question that I was, when you were
going to talk about AI today.
Yes.
That one you mentioned in one of the replays that was, I think,
Talktastic.
Yes.
The one thing that intrigued me about that is I am horrible,
like grammar edit type thing.
And I know I have Grammarly and all that, but when I think you said that you
ramble and kind of talk into it and it corrects and puts one out, that's more.
Um, edited like a finished product.
Is that how I would like to talk about that?
For sure.
We can mention that later today.
Yeah.
If you haven't got it, just there's all these, these apps are also they're free
right now, so it's on Macs.
Sorry if you're only on a PC, but this is a free app.
You can go to talktastic.com and if how it would work is if you're writing an
email, this works on any app.
If you're writing a text message, if you were, I'm going to, I'll do something
here where we chat with, with the AI bot here.
Let's see here.
If I've got it turned on, make sure the mic and everything is set correctly.
Okay.
So I have a key.
So I hit like F5 and I can just have a conversation so we can say, Hey, I am
wanting to put together a short email to send to our pioneers group for tribe social.
I just want to encourage them and tell them they're doing an awesome job.
I want to keep it really short, so don't make it too long and just
make a couple of bullet points.
Feel free to use some emojis and yeah, just make it fun and help
them, encourage them to go launch their own private communities.
Okay.
So I just obviously ramble.
I try to be, so it gives you a word for word, but it doesn't show this on the
screen here, but it gives me two options in the top, right.
Or I can get like kind of a word for word dictation here.
And so if I click paste there, it's going to just put it kind of exactly how I said.
The other edited version is actually actually went even further.
It actually went ahead and wrote the email for me.
So instead it actually said like, Hey, or said, Hey pioneers, you know, just
want to drop a quick note to know that you're crushing it, loves seeing
everybody's progress, blah, blah, blah.
Bruce.
How it knew my name was Bruce.
That's interesting.
I don't know if I said my name was Bruce, but somehow it knew that.
So that's interesting.
So this actually went ahead and just wrote the email in the AI.
Of course you could use this to like make it better now, but that's, it does
give you those two versions, Cindy.
So it's giving you like a word for word dictation, and then it
will also give you a summary.
So this, and you can talk for a while, you know, if you want to write a page
long or write a, you know, a short.
story or something, you can talk for 5, 10, 15 minutes at it
and just let it do that.
Now, you want to just kind of build up to that
so you feel comfortable trusting it at each of those steps.
Because sometimes it can try to just do a very high level
summary, which may not be what you're looking for.
So cool.
Yeah, great tool.
Awesome.
So since we're talking AI, so let's just keep going.
Let me grab my link here.
So we have, let's grab this link.
I just made this for our team.
And I'll show you how we're using it.
So we are using ChatGPT.
So there's a lot of versions of different AIs out there.
You can pay for this if you want to really go all in.
You can totally use this AI bot here.
It's already free.
It does all the same things.
It's all the same modeling.
This one's powered by Chatbase, which is using ChatGPT.
So it's all the same thing.
But if you decide to go all in on AI,
you can, of course, get your own account.
But one thing you can do here, really,
any AI that you talk to, I have this prompt
that we've been building.
So we're using it.
I'm going to show you, obviously,
we're using it to help promote Tribe Social.
So you'll use this to promote your groups.
And so over time, I have built up this whole prompt
that is everything about our business, Bruce's strengths,
like what I love, like big wins for our team,
things that we can talk, what our brand voice is, the vibe.
And so I didn't write this, of course.
But over time of me having conversations with AI,
I have told it a lot of things in a particular chat.
So what I'll do is I'll say, hey, for our next session,
can you give me everything you know about myself and Tribe
that I can paste in the next time I want to talk to you
and that you actually give something useful?
So the way that this works is once you've got the prompt,
you go in.
And we just go to a post.
And I haven't tried this with such a long post.
But you can say, help me write a short email
for promoting our free shop this Thursday.
Use this for context.
And then you just paste in, I'm not sure this is going to work,
but let's try it, that message.
So you could say, oh, this is just so overwhelming.
Yes, it would be for a human, but not for an AI.
So you can see it didn't even hesitate.
It just jumped right in.
And so you'll see that it's talking
about building your community, free workshop.
And then it has this whole thing about launch your very
own community in just 30 days, because it
knows that that's our framework, is launching in 30 days.
Here's what you'll learn.
It even includes tips on monetizing your community,
making your first 10,000.
So those are phrases we've been using a lot in our marketing.
And then it's got all those.
Now, funny enough, it didn't know my name
is Bruce in this case.
So we won one and we lost one on this one.
But this, as a first take, is going
to be pretty acceptable as far as what could go out.
So the way that this would work is you can say, actually,
I only want to, say, target people who
are doing fitness communities.
So obviously, you can pivot from that.
And now it knows a little bit different, like,
transforming your fitness community, blah, blah, blah.
And I can say, OK, add this new information
to my original prompt.
And then what it will do is it's going
to take this new information about targeting fitness people.
So you see how it's now, this is my original one over here,
Overview of Tribe.
And so it read like this.
And now it says, hey, we're a SaaS platform
designed to help specifically focus on fitness communities.
So it's updated every part of that prompt
to talk more about fitness.
Of course, I just threw a random thing in there.
But you can see how it would work is,
as it learns a little bit more from you,
before you're done with that session,
you can just take all of this and just
save it into a little Google Doc.
You can save it into a Notion file,
text is sticky on your computer.
And then you just paste it into any platform that you want.
So I can paste it into this AI here.
I can also go to a brand new chat GPT chat message
and just paste that in and start asking
it to work on specific things.
So what makes AI really, really powerful is context.
So the more context you give it, the smarter it's going to be.
And so sometimes, basically what happens
is you end up building a lot of context this way.
So this is a way to sort of save it and then make it portable
so it's not all stuck there.
So this has worked very well for how
we've been writing content the last couple of weeks, even,
and how.
highly recommend it as you're, you'll, you end up repeating yourself a lot when
you're, I mean, it's super amazing when you start, you're like, this is insane
how fast it is, but then you will find yourself repeating yourself over and over
again, because if I just went to a open, like to chat GPT or any of the AI chats
and just said, Hey, help me write a promotional email for tribe social.
It has no clue what tribe social is.
It doesn't know anything about me.
So it just guesses it's, it's a, it's very obedient and it
does exactly what you say, but it just doesn't have any context.
So it's just going to pull like it's general knowledge from the internet.
And a lot of that knowledge also is only as recent as like 2021 or 2022.
So sometimes you have to tell it, you know, specifically like today I was
asking it to convert from us dollars to Canadian dollars, and I was like,
that's surely, and I went and checked the math and I was like, the math is wrong.
And it was using the wrong conversion rate that was on Google.
So I had to just tell it like, Hey, you're using the wrong
rate, your data's out of date.
So just, these are the things that, you know, you want to just be aware
of, obviously not to just blindly copy and paste stuff, but super, super
helpful if you can kind of build this context file of everything about your
community and you can kind of paste it in and keep talking about it forward.
So, but that's it.
We can go as deep as you want to on the AI stuff.
So if you have any questions, let me know, but that's, that's
the little hot tip for today.
Awesome.
Cool.
Okay.
I, I think, let's see.
So did anyone want to go through hotsies we can help with as far as where
you're at in your journey, have you, I'll pull this up again so everybody
can have the reminder, but let's see here, this one here, we always have
like where you are in the, in the phase of sort of week one, two, three, four,
strategizing your building, trying to figure out your offer and then launching.
So if you can let us know where you're at and what, what thing we can help
with, if you're helping, like if you've got your group ready and you're just
trying to promote it, we can talk about that.
I know Marcella, you've got, well, I wanted to hear about your win.
If you're around and can talk, just jump, jump on if you want, but then
also, you know, figure out like, okay, now we've got this launched.
Now my next problem is, you know, promoting it and getting
a ton of traffic to it.
So we can talk through that and goes, go, go into that.
So see, are you there, Marcella?
Do you want to jump on?
Sorry, I'm also not, oh, she said BRB, just kidding.
I wasn't really looking at the chat.
There she is.
Sorry.
How are you doing?
Can you hear me?
Yes, we can hear you.
We can hear you.
Okay.
What were you saying?
I'm sorry.
I was moving around.
No, you're fine.
I was just saying like, you dropped, you know, that you made a hundred
dollars and then you disappeared for a while.
So we were just wanting to know what happened.
So anyway, I've followed all of the instructions that, that you said,
though I was nervous and afraid, but everything you told me to
do has worked out completely.
So far I have a total of four sales in your car.
Yes.
Sorry about that.
Yes.
So I'm excited and it's growing.
And so I'm getting ready to do my, my reels, and I've been following you on,
you know, Instagram and I could see how, you know, you got them going back to back.
So I did want to know like your strategy for doing, because I mean, I see one and
then there's another one and there's another one, so I'm, I'm following in
your footsteps, but yeah, it's working, making some change so far for sales.
Awesome.
Yeah.
We can definitely look at that.
I can show you.
So the, with, with the organic content, so just posting on social platforms, you
can get a lot because you're, you're kind of reach your immediate following anyone,
your friends, family, it's a great place to start.
And some of the best ads also start with an organic post.
That's just you sharing about it.
And the quick version of that is like video options.
The quick version of that is like video obviously is, is the most powerful.
So doing a text post, like, Hey, come join my thing that that would work, but
having a video of you just like jumping on and sharing about it for a little bit.
And it can even be in the form of, of going live.
So going to Facebook, hitting go live.
So kind of the more, there's a reason nobody wants to do that.
There's a reason most of you don't want to do that is because it's just feels
like exposing and you're like, I don't know what to say.
And it's live.
And what if I mess up?
So part of just doing that, like the platforms really reward that because it
creates a really strong connection with people.
If they can jump on, they can chat with you, ask you a question.
You can respond.
It's, it feels, it's just way you're giving a lot more of your time, kind of putting it out.
there. So the platforms do definitely value live video, but particularly the
live. So if you can go live and just tell people about what you're doing, is
very powerful. And it's great practice. You can record it on your phone a few
times if you want ahead of time to feel good about it. But the goal is not to be
perfect, like the goal is not to have it dialed in not to be perfect. It's just
to share what's happening. And in fact, the more authentic it is, the more
people will understand like, Oh, wow, like, I would love to support Marcella
like she's doing this cool thing, or I never knew this about her. And I saw
such a crazy stat from Alex Hermosi today. He's like, if you are making less
than $3 million a year, like you should be spending four hours a day, just
letting people know that you exist, because they have long forgotten that
you even exist. And so I don't saying you have to spend four hours, I have no
way. I don't think I'm spending four hours a week on that. But it puts it in
perspective, like you, this is all you're thinking about. But everybody who
potentially is your customers, like forgotten that you even exist, you know,
about 10 minutes after they saw your ad or your thing or your post. So you have
to just constantly stay top of mind. So with this, we're shooting for volume,
especially with organic stuff, like go live every day for a week, like before
your event, if you want, like just every day, hey, this, I'm going to share,
hey, for the next seven days, I'm going to be sharing an extract from my book,
and just read it to them, share, do a prayer at the end, whatever makes sense
for that, you know, that, that group of that content. And at the end, when you
got the audience, like, if you guys want to learn more, here's my group, like, if
you want to get the book, I'd love to, you know, if you want to support me,
here's the book, we're launching it, this is what I'm doing. So you use that time,
you got that attention, right to like, give them something for free. And then
when you've got their attention, you can invite them into something. At that
point, you've built a lot of trust with them at that, at that point as well. So
definitely spend way more time than you think you're going to need to spend
creating content. But you can do it. The live is the fastest way for me, if you're
going to do it, just because it doesn't require a lot of preparation. And it kind
of forces you like, hey, I'm going to go live at 7am every morning, do this, this
thing. And it just, it just makes sure that it happens. There's no editing,
there's no music, there's no cutting at like, it just cuts a lot of the stuff
that's gets in the way of a lot of people. And it's supposed it's live. So
it's supposed to be a little bit more raw, it's not supposed to be polished at
all. And so people are pretty forgiving about that. But it's a fast way to get
kind of top of everybody's feeds of anyone who's your friend or following you
on the platforms. So that's, that's that. I'll also show you let's see here. If
it's helpful, we use notion a lot. So I'll just show this real quick in case
it's useful. But this is kind of what our board looks like, and how we map
content. And so this is actually what I did for the last three hours today. I
was just putting posts together. Unfortunately, there's only one that I
finished recording that's ready to be edited. But I've got nine that I still
have to record this week. And each of these is just a document. If you open
this up, I had AI helped me write these. So if I'll show you exactly kind of
behind the scenes here. So we pulled this is the chat. We had the whole
conversation, let me just go back to before the, I just had to summarize it
at the end. But we had posts, you know, where we it gives it to me in this
format, title, a hook, the body of the post, and then a few bullet points to
say, and then it gives you like a CTA, like a call to action at the end for
each post. And so it knows supposed to be a certain length. And so I went post
by post giving it feedback on this. And then the last thing was just trying to
sit and record everything in one sitting, which normally takes about an
hour for me to do like five of them. It just and I these are scripts that I've
not spent a lot of time on. So I'm kind of learning the script and then editing
it while I record. So I do try to batch it like I go through, we build the five
posts to me, that's like one a day. And then from there, I put it into notion.
And so then I have my just basically copied and pasted that here. And so this
one's talking about how you can help your audience build healthy habits. I
mentioned atomic habits from James clear, and then mentioned a few things around
that and then have a call to action, it sometimes will be a little salesy. So
like right now, it's like join our free, you know, creators group and learn how to
launch your app today. I probably wouldn't say that, how, but I get the
idea, like, hey, have an invite at the end to invite someone. So this, this does
let you like the way I've got it set up is we have like a raw clip. So let me
just show one that is in progress. So this is the clip from today. And I got
totally distracted. I'll admit this is what I don't want you all to do is we
just changed up my studio, I like moved every my desk around for the new year,
and spend most of the weekend doing it.
and building furniture and stuff, so the lighting is different, I'm facing a different direction,
so the mics weren't plugged in, the speakers aren't plugged in, it was just a there's a ton of
so I finished all my writing, got all the creative stuff done, and then I sat down to start recording
and then nothing was working, so I did spend about an hour and a half to two hours getting
all that stuff set up and wasted a lot of time when I could have just picked up my phone and
hit record and had this all done in that time, but so that's why just use your phone a lot of
the times that content even looks and works the best, so and then we have we have it in like a
assembly line, so like I record stuff, go through, we edit things, once they're edited, they go to
the scheduling, and so they get scheduled for a specific date and time, and so I'll show you one
that's got a little more produced, like I think this one, yes, so this was me sending the raw
thing, we get a thumbnail created, and then this is what the end product would look like,
so it's just 30 seconds, it's got captions, things like that, you can do all this stuff in Descript
as well, if you're like oh that looks so professional, it does, because we do have a
professional editor, also Macy's husband who jumps in and does what makes these things look awesome,
but if you want to make it look pretty pretty cool with the captions, like Descript is a great
editing tool for people who are not video editors, so it does take, you know, a little time to get
used to the flow, but it's supposed to, it's designed for creators, it's a great little tool,
you basically, when you, when you paste your video in, it puts a word document on the left,
and then as you edit the word document, it edits the video for you, so if you know how to edit,
you know, a document, you know how to edit this video, so that was kind of the really cool thing
about Descript, and so you can just highlight a word and hit delete, takes it out, takes that
clip of the video out, if you want to take this paragraph and move it to the top, you can just
copy it and drag it to the top, and then they have this awesome feature here just called Studio Sound,
so if you ever just check that box, it sounds like you're using like a $500 mic in a podcast
mic, I don't know what they do to it, but it just sounds incredible, so that is a great tool if
you're just looking for something to kind of look like that, and then what else happens to this,
we are also experimenting with a tool called Vista Social, I think, so let me grab into this real
quick, and this is just a place where you can schedule all of your content, it's, I think it's
like 15 or 20 bucks a month, it's not a lot, considering some of these like are 100 plus
dollars, you can come in here, create a new post, you'd essentially tell it which platforms to go to,
and then everything's got AI, right, so you can hit AI here, put some content in there, make it
funny, make it informal, all the things you could do in, you know, in a chat area like this,
it's just built there, and you can quickly, you know, scan and see like what the post will look
like in Facebook, Instagram, on Twitter, on YouTube, and so once you upload that one video and you
schedule it, then, or you could publish it now, or schedule it, you know, then it goes out on that day,
it's a great way to kind of cue a lot of this stuff up, because no one, we're not really,
we're trying to get away from like every single day having to sign into the accounts,
upload the videos, and all that, and I'll put Macy on the spot, because I, so, have we been using
this? I know we just started like experimenting with it, I don't know if you have any thoughts on
it yet. Oh, I'm literally in it, adding content in as you're talking, it's been really great,
the more that I've gone through it, it's, there's been a lot more like facets of it,
like it's nice that I can, it helps you like that with the AI, with captions, you can kind of go in
and do all the different things, add whichever platforms you can select, the different ones you
want to add, it's been really great, I haven't been able to use it like a ton, a ton, as you can
see, our trial ends in one day, so, but yeah, I'm literally uploading a bunch of stuff in right now,
because I've been, up until this point, adding one in every day, whatever time we want to post, so,
trying to create a system, but yeah. Yeah, this is great, if you're going to batch things,
especially if you're doing it all on your own, like, just, like, to me, Tuesday mornings,
I've got it blocked out, we, there's a whole training on setting up your perfect week,
and so, for me, like, two or three hours on Tuesday, I get into the mode of writing content,
I record it, you know, get all the camera stuff set up, and then I just do them all back to back,
so the only thing is, if I wanted to, I could then take time, I think, within another hour or two of
work, I could edit it, and then, you know, schedule it here, that way you're totally done, and you can
just forget about it for the week, and then the other thing to think about is, like, you don't
need to be so original, like, we're shooting more for, like, a shotgun approach, where you may have
a script, that you're like, this is a great script, you could take that same script, and just put one
of the sentences...
as the first sentence and that could be a different post that goes out on a different day.
So it doesn't have to be super original.
Oh, I'm coming up with five brand new, like totally different, you know, pieces of content every single day.
Some of these can be repeats, like very repetitive.
So just pick your one thing, like if you're going to, you know,
you can just move the hook essentially. Try a different hook, same exact content.
So when you're filming it as well, you could do that.
Like here's one hook, do that and then come back, like do another hook.
And then you can kind of, in Descript, move it around.
So you can make a lot of posts, if that makes sense, without having to shoot a lot of videos.
So potentially, like if we wanted to, I could turn those five posts that I was recording
probably into like 15 or 20 posts if we just sat there and edited them all differently.
And they could all do equally as well.
You're not going to overwhelm Instagram with too much video.
So, or your audience for that matter.
Because some people think like, oh, if I go and post every day or every other day,
I'm just going to like, my friends and family are going to see it.
They're not. Like it's, the feed is not chronological.
It's an algorithm. They're going to show you one of their posts
and then like they may not see anything.
So yeah, it don't, I think just the big thing is like get as much as you can out there
and just stay as consistent as possible as far as the content goes.
So keep a workflow that works really well for you.
To me, the biggest thing that was holding me back was like the scripts
and actually having really good hooks.
So in the last couple of weeks, we've solved that with AI
and it's doing a little bit better to have those done.
But we're still perfecting like how we're going to edit it,
how we release them, all that stuff.
So as we learn more things, I'm happy to share more with you.
But the way that we're doing it as well is we're putting that content out
and then we have Facebook ads running where we take that content
and we push it out even further.
So we boost it.
So that way if I only have to make, if I for some reason got busy
and couldn't make a bunch of content next week or something,
I can take the same content and just push them out over and over again
because they're kind of timeless.
And so that for $5, $10 a day pushing on Facebook and Instagram,
you can kind of have the appearance of posting three or five times a day
just by spending a little bit of money with the platform.
They'll boost it for you.
So those are all the hacks that we're using right now to get content.
But we just joined a coaching program right now,
like for me that I'm learning some of the social media stuff
because last time we did a bunch of social media stuff,
it was two years ago as far as Lindsay was doing all of her posture stuff.
It obviously worked great.
Turns out the content and what you say is actually the thing that matters.
And so I was like, oh, this is easy.
Like I jumped into it last year, we experimented with some stuff
and like it just, there was this flat, like no good response, no nothing.
And I was like, oh, maybe it is the content and the person presenting as well.
So we're leveling up that, learning a bunch of new little tricks and stuff.
I'll be happy to share that with you guys as we dive into it.
But it's all, it's kind of the same thing.
It's just getting, being consistent, keeping it super short as well.
When you're starting like 15 seconds, like 20 seconds,
try to keep it as short as you possibly can.
Don't try to fill a minute or two minutes of content.
You're just trying to get introduced to people for the very first time.
So cool.
Any other thing on the organic process?
Any questions I can answer?
Or if you guys want to do any other hot seats for any of you,
we got 15 more minutes, so I'm happy to dive into.
Yes, Cindy, what's up?
I have a couple of social media questions.
So I was with your TikTok group two years ago.
I still have that account.
It does have followers.
I've only got like 10 videos.
I haven't posted anything or done anything for two years on social media.
And I was wondering, since my account is two years old now,
will it let me put like a link in the bio?
Because I think when you first set up an account, you can't do that.
But could I now?
So you can, so once you have a thousand followers,
then it will let you do that.
Okay, so I'm not there yet.
I was just checking to see if TikTok was back.
So before we go back, no, I know.
It was just, yeah.
And then I had another question about Instagram.
So gosh, maybe back in 2016, I created a couple Instagram accounts.
Haven't done anything with them.
I don't want to do anything with those.
I want to create a new one for the ministry that I'm doing now.
And I don't know how many Instagram accounts it will let you have.
I know you can have more than one,
but I think there's two on there that I've set up that are old that I don't want anymore.
Okay, let me do a new one for my new ministry.
Yeah, so a couple options.
If you have some followers there and it's somewhat related, like in the fact that one
is a ministry and the other one is a ministry, like it doesn't have to be exact, but just
generally it can be used.
I would rename it.
Oh, you can rename it?
You can rename the group.
You can put in a photo there.
And then what you can do if you really want to is you can go through and each post that
you don't think is relevant, you can just archive it.
Okay.
So it'll clean up sort of the profile feed and then just keep posting.
But I would do all that stuff quick.
There's not any substantial followers by any means, but I don't even know if I could find
my login for it.
Yeah.
And worst case, you can start afresh.
I've also, one of the things I've learned in this new coach, like there are cases where
people, you know, if you want to experiment with it, like accounts that have been old,
they're just not hitting a ton of views.
Some people just literally delete, like start a new brand new account with the same picture,
same name, same everything, post brand new content.
And sometimes it just like takes off a lot better.
So I'm not saying everybody go delete their accounts right now and do that.
But as an experiment, you could set up both and post to both and see if that works.
So if they see you kind of being very consistent and they'll reward it and promote the content
a little bit.
So.
Okay.
Stories or reels that are the hot thing right now, if I was going to do one or the other.
So you definitely want just doing a reel, like this 15, 20 second short reel.
And then you can always take that and share it to your stories as well.
So that and that same piece of content put on TikTok, Instagram, you can put on YouTube
shorts.
So that's where like the Vista social type tool makes it really great because you can
just upload it once and then send it to six different places and get help with loading
to YouTube shorts.
Yes.
Does that?
Oh, it does.
Yeah.
And TikTok.
Okay.
Yeah, I don't want to do Facebook.
It's not my thing.
And my, my group people is not on there anyway.
So, but I like Instagram and I like to talk and YouTube.
Awesome.
Okay.
Thank you.
Yeah.
And as far as like, I would start just sharing and documenting like what you're doing each
day.
So some of my content, like today on X, like I posted, like I finally got like some chairs
arranged over there that weren't, and there wasn't trash everywhere from building projects.
And so I took a picture and I just share like, hey, working on my office, like this is what
I'm working on right now.
Or maybe you went to the coffee shop and you are writing your book or you just, Marcella's
like built her group.
So you could like take a picture of you with like your, you know, community group in the
background on the screen.
And she'd be like, just got my, you know, community set up, you know, super excited
to launch soon.
Like those are great little like picture posts, text posts, but the idea is you're just bringing
people along the journey.
It's not like this big ta-da presentation of like, here's my, you know, group.
You just, it's just little things that like, oh, cool.
I didn't even know Cindy was working on this thing.
And now people are kind of brought into the, I mean, this call right now, like you can,
you know, make a little reel of that.
Just like we did it, I think last week when we were doing the workshop, just shared a
little clip of that.
So people are like, oh, that's what Bruce is doing today.
Like we're doing this zoom call and this is what's going on.
So just kind of bring people into the, into the highlights of the day verse, like I'm
doing my day and doing my regular stuff.
And then also I have a like parallel trying to figure out, you know, very creative content,
just kind of document rather than try to create.
So.
Okay, great.
Thank you.
Cool.
All right.
Anyone else we can help with on anything?
Yeah.
Holly, what's up?
Okay.
So I created my community.
I didn't know what the demo group was, so I just did a different one.
Okay.
I put it on.
I did both.
I put it on my tribe social that I have.
Is that right?
Can I go through that way or do I have to do it on the link you gave us?
Once you've created it, you should see it here, should show up in like one of your groups
here.
There is also like the dashboard.
Is this what you're maybe talking about?
Oh yeah, that's what I'm talking about.
Yeah.
So this is, this is sort of like the behind the scenes for, for you to manage your content
and you can set your groups here.
So I see there's Cindy's demo group got created.
Oh yeah.
That's mine.
Okay.
The kingdom life.
No.
One more down.
This one.
Yeah.
Cool.
Perfect.
So yeah, everything looks set up correctly.
You can turn some tabs on.
So I'll just super quick, just do this.
I will add myself just so I can show it.
here.
Don't worry, I'll take myself out of it in a second.
OK.
So there we go.
So I should be, there it is, shows up now here.
And so when you go in, the one thing I just
want to make sure, we don't have any tabs turned on.
So over here, you could go ahead and turn the community tab on.
You could turn on courses if you want courses.
You can turn on, there's different ways
to put training in there, replays
if you're doing live, if you want to show events,
you can do that.
If you want to list all the members, for example.
So each of those little, if I go to our group here,
each of these community courses, replays, events,
these are just tabs.
And so you can customize each group
to have different links across the top here.
So for example, if I go to my creators group,
there's no AI tab here, and there's no events.
But if I go over to the pioneers where you guys are,
I've got an events tab and an AI tab.
So you can turn those things on and off using the dashboard
here, and they'll tell you a little bit about what each one
does in the description there.
But if I just, I'll just turn those on.
So that's why when you click on it, it wasn't.
So now when I jump in, it actually has your group.
And I could go in and start posting here if we wanted to.
And apparently Lurchin's in here too, I don't know why.
He was probably testing.
This is a great, so great demo.
If I head over to members, we've got Lurchin.
So this is great.
We're just going to go here, remove the user, confirm.
And then if you ever see anything,
I think Marcella said she had someone like that.
I'm not sure if it takes a second for it to update,
but that should actually remove them completely from the group.
So cool.
OK, and then as far as this group that was just created,
I'm not exactly sure of the order of things.
Do you bring people to that before your event
or is that something you offer after you do your event?
The group?
What's the order?
So we typically, well, I would invite people
to the community before, the free community.
And then, so is the Radiant Daughters
is the one that you're selling or is that the free?
No, that's free.
OK, yeah, so just let people get,
you want to get as many people in there as possible.
And so share that, get them in there.
Before I do the live event?
Yeah, if you go through the training,
there's like a, I would encourage you to have
like a welcome video post and people jump into it.
There's a first something for them to see.
And then you can post or whatever in there,
which you're just kind of using that
as a place to gather people.
The best thing you can do is get people to just sign in.
That's a huge thing.
And then the second thing is for them to, you know,
go in and download the app because they can,
then they'll be connected and you can notify them
or it's just easier for them to get back on.
But like two little hurdles,
just getting people to actually jump into the community.
And so having something like in the community,
they're like a little course or a training
or something they can download or whatever,
it gives them a reason to sign in
and create an account and all that.
But that'll let you get their email address and all that.
So.
OK, OK.
Thank you.
We are experimenting with that.
Like what typically happens is like we had, you know,
five or six hundred people sign up
and get registered for the group,
but probably like 50 to 60 percent.
So like 10 percent of those people
actually signed into the app, into the Tribe Social app.
Everybody else just gave us their email
and then they disappeared.
Or maybe they started registering and disappeared.
But based on our data there,
they had to create an account
to actually activate their account.
So they had to set a password and things like that.
So we saw a huge drop off.
And then, of course,
we send out an email with just a Zoom link
and people just can go directly to the Zoom
and then maybe people jump into the group
after that to get things.
But you have to create a reason
for them to want to participate,
especially if it's free,
like they're going to,
you're asking them to invest a little bit of time
to create an account.
So those are some tricks you can do now.
Also, we're trying to figure out on our side,
like how can we get people in as fast as possible,
like with the least amount of clicks
so you can go from like a link,
you put your information in
and you're just in into the group.
So these are some things we're working on on our side
so we can actually see that.
If I say that, like go download the app,
I don't know what that's going to look like on their end.
Is that something that's easy for them to do?
Yeah.
So if you're in the app here,
you can go to this download apps link
and you can grab,
it's actually like, let me go to this one.
It's just a simple page.
It's got iPhone, Android web.
And so if anyone lands on this,
they don't have to have an account or anything.
It just has all the links,
depending on what their device is on.
So.
Okay.
Yeah. Thank you.
Marcella has a great one.
I think she put it in as an example.
It's probably way down in the list of posts,
but she did a little welcome video and she did a good job explaining like,
hey, this is why you want to go to the group.
I mean, this is why you want to download the app and this is what's in there.
That's just great if you can do that.
But also just think of it like,
if this is a way for people to connect with you,
that's one big thing that makes it valuable.
If this is where you are,
you're going to post in here,
you're going to do things,
you're going to comment on people's stuff.
I mean, just think of in reverse,
we're trying to make the Pioneers group really valuable.
So we put an entire course there.
So that's one reason to go in.
But to get people to come back every single week
and someone had a question or someone wants feedback on something,
no one's going to post anything in that group if I just never responded.
They would either email us or they're like,
well, this doesn't work because I've tried to post something and I don't get.
So when you have that,
just trying to make the group really valuable,
sometimes it's just replying to people and connecting with them.
That makes it valuable.
Because now if people are like,
oh, I want to get Bruce's opinion on my video,
just put it in the group and tag me and it makes it valuable.
So people get really caught up on the tech and like,
oh, we'll use this app over that app and it's Facebook instead of Tribe
or it's school or whatever tool you're using.
But at the end of the day,
like if the coaches or the main people don't show up,
like that's like a huge indication of whether it's going to be successful or not.
So there you go.
Awesome.
Very good.
Well, if you guys have questions,
you can drop them in the community feed.
We'll jump in.
Well, I'll probably post some things later this week
when I share some of those other courses on Facebook ads.
And I'm just going to do some kind of a light version of Facebook ads.
If you've never run Facebook ads before or Instagram ads,
I'm just going to give you like,
here's like just a very simple 101 version of that.
And then you can just follow along and just get something started
and kind of start to boost some of your content
without having to get into too much of the fancy tactics.
So awesome.
We'll have a great rest of your Tuesday and we'll see you next week.
See you guys.