To have you guys here, welcome to our first workshop of 2025.
Hope you guys are having a killer 2025 already.
It's already like halfway through January.
Can you guys even believe it that we are here so far?
And it's going to be exciting.
We are pumped as a team.
We've got an awesome mission together
to help creators like you generate a million dollars
in 2025.
That is our goal.
We have set everything that we are building on
to help you guys collectively make a million dollars in 2025.
So every feature, every workshop, everything
we're putting together, this is all
going to be to help you guys succeed, to launch, to grow.
So that is what we're here to do.
If this is the first time we're meeting,
my name is Bruce Fanzale.
I'm the founder of Tribe Social.
And let me jump in.
I'll show you a couple quick slides here.
Let's see.
OK, let's jump to this.
There you go.
That's us.
That's me and my wife, Lindsay, and our daughter, Hannah.
And we actually just had our second baby.
Eliana was born just at the end of December.
So super excited.
We are now a family of four, five if you count the dog
sitting on my foot right now.
And we are in Nashville and super excited.
We've been helping launch people,
serving founders, serving creators for the last 14 years.
And we were very passionate about helping people
get their online message out, help disciple,
help mentor, help train people in something
that is your unique gifting and ability.
And we 100% believe that you have something unique.
You have a unique breakthrough.
You have a unique people that you are called to reach.
And we are here to help support you in that message.
And that may be a free workshop like this.
It may be us helping you with things down the road.
But we're here to help support you in that mission
and excited to do that.
So take a second.
If you guys are ready to get started,
drop an emoji in the chat.
Give me a fire emoji, heart something,
just to know you guys are alive.
I'm gonna try to help and keep you guys engaged.
Super excited to have all of you guys here.
So gonna jump in and share a little bit
about what we're talking about today.
So give me one second to get all the slides here.
Just position just right and see you guys.
I don't wanna not see all of your faces.
So there we go, sweet.
So this is just kind of who this is for.
If you're a business owner, you already have a business,
you already have a product, you have a service,
but you're wanting to add additional income
or add consistent revenue, you can do that.
If you're already a coach,
maybe you've helped people one-on-one,
maybe you've coached people or discipled people,
but now you're thinking of like,
how do I help coach, be a life coach,
be a coach in business, something like that,
you can, this is for you.
Or if you're an author or speaker
and you've written a book or you talk at places
or you've done something really awesome and significant,
this is for you.
This is gonna be a place where you guys can gather.
We, like I said, are for creators.
So creators are gonna,
are anyone that is taking some unique message
and they're getting it out into the world.
And so if you have something in your heart,
you have a message, you have some sort of skill,
you're like, I bet I could people,
teach people how to do this thing.
I bet I could teach people how to scale their business,
learn a new instrument.
It can be anything, like how to find peace.
There's so many options of what this could turn into.
So what this talk is not gonna be though,
I can guarantee you,
is that it is not gonna be a one person monologue.
It's gonna be interactive.
I wanna hear from you guys.
We will take comments.
We'll wanna hear your feedback.
We'll, at the end of this,
we are going to take some time to do some hot seats.
This is not a Q&A, this is a hot seat.
Let's talk about what you're trying to do.
I'm gonna try to give you guys some value in that.
And so it's gonna be very interactive.
You're gonna hear from some of the other creators here.
And I will also say,
if you're watching this on YouTube, Facebook,
if you're watching on X, Twitter,
jump onto the link that was with this
and jump into the Zoom call, okay?
Because we'd love to have you guys live with us now.
And of course, if you're watching the replay,
we love our replay audience as well.
So you can always comment wherever you're watching.
Okay, there's also not a passive income,
get rich quick thing.
I think you guys know that.
And I wanna say this is not for Gen Z or millennials only.
Some of the fastest growing groups, social accounts,
even on like places like TikTok and Instagram
are actually in that 50 plus audience.
And we've seen hundreds of people
that we've helped coach over the years,
over 50, just get thousands and thousands of views.
get thousands of followers. So this is not something that is just for Gen Z or Millennials.
In fact, we actually think there's something really unique that the previous generation has
to share with people on these new digital platforms, okay? So again, you can see we're
super passionate about helping that generation help get their wisdom, their knowledge down into
the people who are on social media, who are, that's kind of how they're consuming content.
I'm going to try not to bore you with any geeky techno babble today, although I could do that
all day long if you guys want to, but we're going to keep this very non-technical. I'm going to give
you practical step-by-step instructions on how to do this and hopefully provide some value to you.
So I'm going to be real with you. I'm not going to show you like the before and then this amazing
after. Sometimes we see those Instagram posts where it's just all perfect and everybody's
dressed right and the music's right and the lighting's just right. And you're like, wow,
that person's life is incredible. And then they kind of cut to like what it looks like in real
life. And that's what we're going to talk about here. We're also going to talk about the messy
middle. So I want to show you kind of where we've done what's worked well, of course, and then like
what didn't work, like where do we get stuck and hopefully try to help you guys avoid hitting those
same pitfalls and give you guys a shortcut. So right here, we're going to jump in. I'm going to
talk about first about crushing some limiting beliefs for you guys, just some mindset things
that you may be running into, things that I was definitely running into when we launched.
And honestly, let's be honest, some of these limiting beliefs, it was so funny because I was
struggling with this yesterday, putting this talk together. I'm like, oh, I wonder if I'm going to
have enough to say, I wonder if anyone's going to show up, like all these things. And I'm like, this
is just no matter how many times you do this, there's some beliefs there that we want to crush.
So I was like, we're going to start with this and knock those things out. I did say we're
going to give you a four-week plan here on how you can go from having just an idea to then
turning that into income. And we've seen this happen multiple times. And we've done it
multiple times. We've supported creators doing this, where you go from an idea to making at
least $10,000 in 30 days. There's something magical about that number where it just kind of,
you're like, oh, wow, like that would be life-changing to have that. And I'll be honest,
like if you get someone to give you a dollar online, it's going to change your life. If a
stranger that you've never met, doesn't know who you are, jumps on and they buy a $5 product from
you or a $10 thing, it's going to change your life because you're like, wow, if this stranger
can trust me, I may have something here and it's going to just create a ton of momentum for you
guys. So that is going to be, Tata, we're going to show you exactly how to launch your online
community and generate 10K in 30 days. And then at the end, I'm going to show you some more tools,
some more resources. We have tons of things. This is obviously a free workshop. We've got tons of
extra resources, some software things we can show you. And we're excited. Yeah. So do what
Joe just did. Let's drop launch. If you are ready to launch in 2025, drop launch in the chat. I'd
love to see who's planning on launching in the next while. Awesome. Let's go. Okay. So we're
going to talk three lies. These are three lies that I'll say that I personally believed when I
was getting into this. And I've had to overcome these things. And I've had, we spent a lot on
coaching and mentors and just a lot of time invested in trying to help like fix some of
these things. And it always comes down to mindset. People think like you're going to join a program
and they're going to give you this magic tool that if you just hit these three buttons, then like
everything's going to work out great. And I'm going to have 10,000 people following me and
it's going to be so easy. And that doesn't really happen. It is something that it's always comes
down to like a mindset. So the, and some of these bigger masterminds and the more you spend
on coaching programs, they don't really talk tactics anymore. They actually only talk mindset.
And that's where people kind of get limited. And a lot of the thinking of where we're stuck
most of the time, it's just where we are, right? If we were honest, we'd realize that
most of the time, like where the growth is being held back. It's probably not the algorithm. It
probably isn't the economy. It probably isn't the fact that there's an election happening. And you
know, you, we can make up all these reasons of why things may, may not work out for us.
But honestly, we just have to kind of realize that it is just what we believe about ourselves
and what we believe about the future. If we have an abundant mindset, if we have going into this
with like, Hey, I'm going to do this. And it's forget 10 K like this, that's just going to be
my starting point. Right. Yeah.
Um, and, but a lot of times we come into these things with scarcity, oh, well, only one person's going to sign up only, uh, you know, it's, it's going to be small.
There's not the world, like, there's not enough people in this very tight niche that, uh, you know, that, that will listen to me or, and nevermind pay me to, to hear what I have to say.
So the first thing is that, and I'll put my slides back up here is that you don't have anything to say.
Okay.
Uh, maybe you're thinking I'm not an expert.
Um, other people are already teaching what I know, and this is a hundred percent a lie.
Uh, because we kind of see the world through this fake social media filter where we get onto our feed and we see that there are all these people that on topics that we're interested in that are already teaching the exact thing that I would want to teach.
And that's called the algorithm.
It knows what you like, it knows your interests.
And so it's going to put all that, that on your feed is that it keeps you on the platform and it keeps you engaged, but you have to realize that that is a very, very distorted view of what is actually going on in the world.
Um, the world is a much, much bigger place.
And I love this stat from Amazon.
Um, I think there was like only two or 3% of the world, um, have ever bought anything off Amazon.
So almost everybody in the world has never bought anything on Amazon and Amazon.
I don't know if you know, it's like one of the biggest online retailers.
Right.
Uh, it's insanely big.
And so it's just puts it in perspective that we kind of see these things like, uh, like an Amazon and we're just like, well, everybody buys on Amazon now.
Truth is almost nobody buys.
In fact, it's a single digit percentage that actually have bought anything on Amazon ever.
And so we just have a very distorted view because we see it through the filter of our social network, our social feed.
And, um, that is just a hundred percent alive.
The truth is that you have some sort of breakthrough that you have broken through into something.
That's what the word breakthrough means.
It means that you had something that was a, was a struggle.
You figured something out and then you had something to show on the other side.
You broke through from one thing into another, from one reality into another, you upgraded in some way.
Maybe you changed, uh, careers.
Maybe you learned a new instrument.
Maybe you learned, um, a new skill.
Um, maybe you learned how to use AI.
It could be anything.
There's a thousand things that you could have had a breakthrough in that other people are kind of on this journey and they just need help, uh, knowing kind of where to go.
So this is a great little graph.
Uh, if, if you haven't read the book, expert secrets, um, by Russell Brunson, highly recommend it.
Um, but his concept here is that you are this expert.
You kind of have something you've climbed to this, uh, place.
And I love that this is not the top of a mountain.
This is just one milestone.
And a lot of times, like you guys may be thinking, uh, Hey, I've made it to this.
Let's say like my goal is to, um, make $10,000, right.
But you've only made $5,000.
You're like, why can't teach people how to make money at all?
Because I haven't hit $10,000, right?
We have these imaginary milestones that were when I can do this, then I'll have permission or I haven't finished my book.
So I can't start coaching on it.
Cause I don't have my book finished.
These are just excuses.
You can start helping people.
You already have the knowledge.
You can start training people.
You don't have to have this perfect idea of like hitting this, this mountaintop, because honestly, it doesn't actually exist.
Um, if you had like something where you wanted to teach people how to grow on social media, but you only had 10,000 people, as soon as you hit 10,000 people, you're immediately going to want to hit 20 and then 50 and then a hundred K and then a million followers.
So it's an infinite game.
Um, so you just kind of have to like pick up and say, Hey, there's people that I can help maybe where I was three months ago, maybe where I was six months ago.
It doesn't, you know, it doesn't have to be something that you have a decade of experience in because most people just need that help.
Cause guess what?
You probably didn't have that help when you were going through that, um, that time.
So you kind of just think of like, what would have been awesome for me is that if I was changing careers or I was struggling with a divorce, or I was struggling with this, people have these things that they had to like work
through and process, man, it would have been so great to have a, this type of, you know, person in my life to, to share.
So does anyone have that?
So you have some sort of expert, you have this opportunity, you're like helping people get to this thing.
And then there's some kind of future-based cause of like, Hey, we want to build a community that is, you know, living in peace.
We have a community that's like musicians who are making money in, you know, with their craft.
We want to have like this idea where photographers are like.
you know, crushing it in the industry.
So pick those things.
It'll just give you guys some inspiration there.
I'm gonna keep this really short.
I'm gonna put this up for just a second.
If you're watching the replay, you can do this.
You can pause it.
I highlight, take a second here, like take five minutes
and just kind of think through, like,
what are some areas of personal breakthrough
that you've experienced in your life?
It could be overcoming an obstacle, a career change,
some sort of skill, hobby, just list them out, okay?
You can keep doing that.
I'm gonna move right on,
because I do wanna get through a ton today.
I wanna talk about my friend, Bo, who started Bravo Golf
over a post-dinner conversation that he and I were having.
And he said, hey, one day,
I'm gonna raise hundreds of thousands of dollars
and I'm gonna go launch this new watch for pilots.
And so we talked a little bit and I was like,
well, why don't we just start?
Like, why don't you just start now?
Like with no money, right?
And he had this vision, like, hey, well,
when I have time, because we all, at one point,
we have this magical season in our life
where we're just gonna have infinite amount of time, right?
That doesn't tend to happen.
He's like, when I have time,
and then, you know, all the, everything lines perfectly,
I'm gonna raise all this money
and then I'm gonna go build this huge brand.
So he said, well, why don't you start building it now
with nothing, and then you can grow?
And he launched some Facebook ads.
He had 1800 pilots respond and give him feedback
on like, on what his watch.
Guess what?
He didn't have a watch.
Like, he didn't have a product.
He barely, like, he just created the name for the company,
created the Facebook account and started promoting it.
And he was very real.
He wasn't fake, he wasn't lying about it.
He didn't say I have a product and didn't.
He said, hey, I'm pilot.
I'd like, I'm thinking of making a watch.
Like, does anyone wanna help me give some feedback?
Like, he was just very real.
And he had 1800 pilots give them their email address
and then take time to fill out a survey
to tell them exactly what they wanted in a watch.
So he found his people and his breakthrough.
He was a pilot that now has gone into business.
So he was able to like help this very unique group of people
with something that they struggle.
And anyway, it's a very tight niche.
It's pilots who are really into watches who live in the US.
Like, it's a very tight niche.
This is not a ton of people.
And so anyway, that's the first case study.
Super proud of him.
He's still growing three years later and it's going great.
Number two, no one will show up to my events.
No one will show up to my challenge.
Hey, I'm gonna create this event like I just did today.
We have a free workshop.
And this is literally something I was like thinking
about last night.
I was like, did we do enough promotion?
Did we spend enough on Facebook ads?
Did we get the landing page and the emails all just right?
What if like nobody shows up?
That would be so awkward that I'd be standing here
talking to my awesome EA, Macy,
and teaching her for the hundredth time
how to launch a community.
And so, but no, here there's 30 people
and there's like 40 other people watching
on the other platform.
So this is great.
Like, you never know who's gonna show up.
But if you start again with scarcity,
it's just a downward spiral, okay?
You gotta start with like,
hey, well, what if a lot of people show up?
What if like one person shows up
and it totally changes their life
and they go off and make, then you know what?
It's actually worth it for that one person.
It's kind of a different perspective change here.
So with that, like you're worried about
maybe putting a lot of effort in,
not seeing the results you wanna see.
And ideally what we've found,
the things that work the best
when you're doing some type of events
where you're like asking people
to kind of join your community or your thing,
the smaller, super engaged group of people
is way more valuable than just having hundreds of people
that are like semi-engaged
and don't really give you the time.
So just know that this can be very successful
with 10 people showing up, 20 people showing up.
It doesn't have to have like hundreds
or thousands of people there.
So again, this could be anything.
I said challenge.
It could be a workshop.
It could be online event.
It could be a virtual event or just a live training.
You could take a second real quick if you want.
This is kind of unique
because we talk about like how to niche down
in some of our other training.
You can watch that if you want,
but take some time
because a lot of this depends on like
niching down to a very specific person.
So you can take down, write down 10 people
that you know you would love to serve.
These could be like clients,
they could be a friend, a family member,
like put their name and just kind of list it out.
Like, oh, I'd love to be able to serve Luis,
Michael, like Deborah, like put these names down.
And you can kind of describe like,
oh, well, all these people have this in common.
They're all dads or they're all parents of young kids.
They all live in this area.
So just kind of like start to list it out
because a lot of times.
It's easy to think like, Oh, well, if I did all this, I would love to serve
someone like, you know, Michael.
Um, it's hard to be like, just go into the world and to my Facebook, you know,
following and just be like, I want to serve everybody.
That's very difficult to, to launch with that.
So, um, you can do that later.
Um, I'll mention as well, we've, we launched kingdom messengers
with my wife, Lindsay here.
This is a screenshot of our very first ad.
Um, I think we had less than a thousand dollars in all of our
combined accounts at this time.
Uh, this was back in 2021, 2022, I think, uh, and I had less than a
thousand dollars and I took $300 of that and I put it into ads.
And one thing led to another, we had about 250 people give us $30.
As we made about $10,000, just selling tickets to our first event.
And then at that event, we sold, um, 19 people into like a two
and a half thousand dollar offer.
So we made about $70,000 in like three weeks.
We had no following on Instagram.
We had no following on Facebook.
Uh, these are brand new social media accounts that we launched with.
And, uh, that's what happened on our first one.
And this was us figuring it out for the first time and not, you know,
having some mentors, but not having someone to like step us through
the, the individual pieces.
We had to kind of make it up as we went.
Um, cool.
And, uh, very good.
So jumping into number three, I want to get through these fast.
I want to still get to the tactics of a four week plan for you guys.
Um, if you guys are enjoying this, uh, just let me know, like
drop something in the chat.
I'll try to watch it as well.
Um, very, very cool to, um, to see everybody's feedback here.
Um, and, uh, we'll jump into three.
So I don't have time, um, or the tech knowledge to manage this type
of face, like this type of group.
Right.
Um, obviously we all want more time.
I'll honestly, we obviously want, you know, to know more about the tech,
but the, the reality is that there's a lot of very simple ways to do this
where you could, it could be as simple as you DMing a friend on Instagram,
them hopping on a zoom call and like joining a community where you just
join a zoom call once every Monday at 10, you know, this doesn't
have to be tech complicated.
It could be an in-person.
We have a person, uh, someone in our, um, pioneer program that is
thinking of just doing an in-person community, like they're just going
to have people over to their house.
Like it doesn't get any less like non-techie than that.
Like just invite people over, serve coffee and, you know, and then
just help, um, build that community.
So.
Um, you may be thinking of lies.
Like I'm not tech savvy.
I don't have time to figure this all out.
Managing a community sounds like, like a ton of work and I don't have
like a team or I'm just by myself.
Um, I'm already overwhelmed.
I can't add one more thing to my plate.
So the truth is that it actually doesn't require you to be a tech expert.
You can use some very simple tools out there, um, to keep it
running kind of on autopilot.
And then you just have to spend a couple hours a week on, on this.
Once you get it dialed in.
Um, my friend, uh, Andrew Daniels, um, had this idea.
We got connected.
This is a total stranger off of Twitter that I met.
Um, we started chatting, we got on a zoom call and, uh, we decided to
do an event together like this.
And, um, we had about almost 800 people sign up for the live event.
About 250 people were watching the, this workshop with us.
And then six people bought this, uh, three K offer that we had.
Um, so we made about $18,000, um, for the three weeks of work and he is
running an insanely busy agency and we were running our big agency and software
and all the things that we're doing.
And we were able to just like add this on top of what we were doing for
a couple hours extra a week.
It really is doable.
Um, and, uh, yeah, and that's it.
And just mentioned down here as well.
Like the idea of niching down, this is a super tight niche, like developers
who own their agency, who like building mobile apps, using a tool called
Flutter flow, like it's super niche.
It was just for that one niche market.
And, uh, I think it did pretty well.
So I'll take a quick second here.
I did want to show you guys one really cool resource.
If you guys haven't jumped into our, uh, um, creator, uh, community here,
um, you can hop on, uh, we'll drop a link maybe down here to just quickly
get to it and I'll pull this up real quick for you guys, but, um, if you
jump in, there's a, there's a feed that we actually have a community for you guys.
There's 560 of us, um, in here.
And, uh, we'd love for you to, to just jump in, go live, introduce yourself.
This is a hundred percent free.
Um, the, someone asked about replays.
Yes.
This replay is going to be in here later today.
Um, you can connect with other members in here.
So if you saw someone on a zoom call and you wanted to search for them and
start a direct message, you could do that.
Um, there's.
some other resources that we've been adding here as well.
So take a second while we're doing this,
we'll drop the link to get to that.
And some of you probably saw it when you were registering,
you could jump in.
So I just wanna make sure you guys saw that
because this call will be over in 30 to 40 minutes.
And then I'd love to have you guys have resources
after today and be able to connect with each other mainly.
So there we go.
So yes, you can access for your training.
There's also an app as well.
If you don't wanna miss anything that we're doing,
download the mobile app and jump on as well
in the community and we'll get push notifications
so you can see that.
Awesome, okay.
So the last thing I wanna just kinda cover
is this four week action plan.
So I'm just gonna show you,
I'm kind of giving you guys like access to our,
like we have a coaching program that we did
and I just went in and stole what I thought
was some of the best slides that we had.
And this is on our like paid coaching program.
I just pulled the best slides.
I pulled them into this presentation.
I was like, I'll just give this away for free today.
So this is something that we do cover
in our paid coaching program.
But I wanna give this to you
because I think if you guys know the steps,
I think you can go and execute on this
just kind of knowing what the plan is, okay?
So this main slide is pretty much everything
of how we would launch something like this.
We take a week to strategize,
a week to kind of build all the pieces you need,
get kind of dial in registration, who's this for?
And then go into the, get your offer ready of like,
cool, I'm gonna have a coaching group.
It's gonna be a subscription or it's gonna be a bootcamp.
It's gonna be a whatever intensive.
And then the last fourth week is just launching.
Now, yes, you can take four weeks.
You can take two weeks to do all this.
If this is your full-time gig,
like you could do it in a week.
Like this is not super difficult.
I wouldn't, the goal is like,
don't take more than four weeks.
And I'll say this for you guys.
Like when you're building with anything new,
the best thing that you can do
is give yourself tons of opportunity
to have kind of like plenty of opportunities to try.
So if you can do this in four weeks,
you have 12 potential times
that you can do this over and over again this year.
And I guarantee if you did four of these,
like 12 of these launches, four week launches,
like you are gonna find success.
Like you're gonna hit something that just works
because you had, you took 12 tries at it
instead of just like this one big thing.
And I will challenge you guys,
like don't wait for that one big thing.
This is one of those, again,
kind of a back to a mindset thing is like,
we have this vision in mind.
Like, well, when I finish this book,
I'm gonna like hold it back.
I'm not gonna tell anyone about it.
And then I'm just gonna like blast it out there
and it's gonna be a New York Times bestseller.
That doesn't really happen.
Maybe it will, but odds are, it probably won't.
But instead think of like, how can I like,
I haven't even finished the book,
but how can I like bring people along through the journey?
How can I like, I already know kind of what the book's about.
I've done the outline.
Like start teaching it in a class.
Like start showing people how to do it.
You may have a skill,
like you know how to play an instrument, right?
Like just take that and just be like, start,
like if you just turned on your camera
and started teaching people,
something is gonna come out, right?
Cause you have that breakthrough.
You have that skill and ability.
You don't have to like sit there
and build a course by any means.
Like, please stop waiting to build a course
to launch this type of stuff.
Like a lot of people are trying to get their course
just dialed in and no one's seen it.
No one's following them.
They don't know, no one knows about it.
But instead like just launch and step out.
When we did that first Kingdom Messengers group,
we did not have a course.
And instead we sold a 90 day coaching program.
And then each week on Zoom, I turned on Zoom,
I hit record and we just taught for like 45 minutes.
And that then got cut up
and we turned it into a course after it.
But this is on like first people paid us, right?
This is okay to do.
Like you guys have to kind of be confident in your skill.
Like a bunch of people paid us
for like we didn't tell them it wasn't a course.
We just said, hey, we're gonna be recording the course
and you guys get to be the live audience with us
while we do it.
Made it a feature, not a bug.
And that's what we did.
We jumped in and we allowed people
like just to let whatever we had in us
just kind of overflow
and share that breakthrough with people.
And so by the end of it, we did have a course.
We did have, you know, a nice curriculum
and things like that.
But don't wait for that stuff to start, okay?
I'm off my soapbox now.
You guys know we're passionate about starting.
We're gonna push you to start.
So that's kind of the plan.
I'm gonna walk through these weeks really quick.
In the first week,
just figuring out who your target audience is.
Cover this a little bit niche on something. That's very very specific. Like what is the target audience? I want to help like
Oh, I want to help
Millennials who are moms with kids under three who live in?
You know, Tennessee be specific like get it as specific as you can one of my friends
Jessie she has this
she
She has this Spanish speaking content where she did
Calligraphy like for scripture verses for Christians who speak Spanish
We know that this is very like specific type of calligraphy and it's it's insanely niche
Basically, and she went on like a Facebook live and did a challenge like this
I think she had something close to like
20,000 live viewers when she was doing this and you're like because it just pulled tons of people in like it was so specific
that she was sharing like this very tight niche and
That is very possible don't so don't try to you can't really niche too small
Most people are trying to speak to too many people like I want to help men
lose 20 pounds like
That's not gonna work. I
Want to help dads who are busy who own their own business who are in their 30s who have kids that are under 5
I want them help them lose 20 pounds like okay, we're getting there
It could probably still be more niche down
But we're getting there like it's more specific because if you start talking to those people online
They will identify themselves like hey wait
I'm a dad and I own a business and I have little kids. This is like made for me
Like I need to be in this
So that's it
So target breakthrough and then just kind of taking an audit of everything that you have like maybe you have some people following you
Maybe you did write a book
Maybe you did, you know record a course like kind of look at everything
You've got and kind of see if everything kind of lines up and can you what can you use to?
Leverage for this
week two
And I typically say this at the end of week one part of your week one assignment is actually to go ahead and schedule your
event
So this you put the goal but you draw the target on the tree like where you want it to be going
Pick that date and some of you I like
You could pick your date on this call like in the next like 45 minutes
Like go to your calendar your phone or your paper calendar and just like this date circle it I'm doing an event
I don't know who it's for. I don't know what it's about. I don't know what I'm selling
I don't know what I'm even gonna ask for like
I don't know if anyone's gonna show up but just like you put the date there and just work backwards. So
Schedule your events super important
We encourage you guys to set up a free group. We'll talk about some tools that you can use to do that
Welcome post this is getting kind of the details
But the end of that first that second week is where you want to start promoting
Okay, so the first one or two weeks, it's kind of all under the surface after that
It's just all public like you're announcing to people. I'm doing this thing two weeks out
I'm doing this thing and that's we found about one to two weeks
It's kind of that sweet spot if you do it any earlier
it actually doesn't really help at all you just kind of
Frustrate people because they sign up for something and then you have to wait two or three weeks to actually get the thing. So
And some of you like we we decided to do this last week and we only started promoting it on Monday
So that's that's totally fine. You can you can do that
Okay week three we're just kind of figuring out your offer and an offer is just something that you're gonna invite people into it's your
Program. It's the product you're selling
This is typically this is gonna be like an informational product right you're gonna be you're gonna have access to community
You're gonna have access to this
To you as kind of the expert or the coach or the leader
And you're figuring out what that is. You got to figure out what you want to charge for it
You do want to charge for it. Of course
there's a
I'll just take a second on this because some of you guys I know are coming from like faith backgrounds and everything is for free
And so this is how I grew up in church and realized that like oh when you if you grow up in this way
Like you just expect to get help from people mentorship from people and that's just kind of what people do
They kind of expect to get it for free. It's not really how the world works and
That's there's a lot of value when when it me as the person who wants to get coached
I actually invest and pay someone else
Some of that breakthrough just comes like that
Someone said like the transformation comes in the transaction like by them just paying and saying, you know what I'm worth
Investing in my business. I'm worth like investing in my future and my skills to grow this and we have
You know, this was a huge mindset thing for us
2019 I'd never paid a dollar for any coach any course anything
And didn't even know the coaching industry was a thing. We've been running our business for nine years nine years
No, no coaching and mentorship
And then I got an ad for someone some of you guys know Pedro de I got this ad for this crazy-looking guy
who
I was talking about like business and church and kingdom.
And I was like, this looks so cheesy.
I don't know what this is.
This is a waste.
And he was like offering for $19,
you can jump on a 10 day live coaching thing with him
for like a group coaching.
And I was like, nah, this is silly.
And I sat there for 45 minutes
thinking about whether this was worth it.
And at the end of the day, I was like,
well, I know there's this one talk by a speaker I knew,
I'm gonna like buy it.
And then, oh, he had a money back guarantee.
This is how small, talk about scarcity thinking, $19.
I was like, well, here's what I'm gonna do.
I'm gonna get that talk.
I'm gonna buy this.
I'm gonna listen to that talk.
And if it's not that good, I'm gonna ask my money back.
And then I'm just gonna get,
like that's literally how sad it was.
And I find it took, after 45 minutes,
I like put my credit card in, bought the thing.
On the second page, it was like an upsell.
So it was like, hey, would you also like
a 30 minute one-on-one session with Pedro for $95?
I was like, this guy's insane, $95, like that is so dumb.
Like Pedro charges like $100,000 now
to get like to spend a day with him for the reference.
And I was like, this is silly.
Like who does he think he is, $95, get that out of here.
So jumped on, of course it like changed our life.
We obviously needed a coach and a mentor in our life.
And we've just continued to invest.
We've spent well over six figures
on coaching over the last couple of years.
And I always kind of prided myself, to be honest,
like in not having an education.
Like I started, I did about two and a half years of college
and was doing my business degree.
I'd also started my business.
We were also getting, I was engaged with, to Lindsay.
And I was like, this is just, you know what?
School's not really working out for me that well.
And one day I talked to my parents.
They were like, it's up to you, you can decide.
And I just stopped going.
I didn't email anyone, I didn't say anything.
I just stopped going.
I think that's probably the worst way to leave school.
So who even knows like what admin nightmare I caused
for some people back there.
But, and then I would just always do business.
And I was like, kind of like wore it as like a badge
of honor that like I didn't have, you know,
to finish college and I could still start my business.
But ironically, I just tell that story
because now like I've spent, I think I calculated
it's like probably the price of like a Harvard MBA degree
on all this coaching program.
So I feel like it's a little bit of sense of humor
from Lord on that.
So pretty funny.
Okay, getting sidetracked.
So let's jump into the offer.
Make it irresistible.
Make it something people can't say no to.
Like price it in such a way that like,
it's just insane value.
And if you wanna be generous and you're like,
well, I just really would do it for free.
Well, like put tons of things in there
to make it more valuable.
Like keep the price as is,
but then just add a lot more to it to make it more valuable.
Just thinking of all the different pieces
that you would need to help someone reach that end goal.
If you're trying to help them lose 20 pounds,
like that example of losing weight,
like, well, here's maybe like a PDF,
a meal plan that I'm gonna include as part of this offer.
Here is like my list of like favorite gyms to attend
or here's the questions to ask a gym
to like see if it's a good fit for you.
Some of these things are just information.
Like you can create this stuff out of nothing,
but if you're trying to get that,
figure out your meal plan
because you wanna lose 20 pounds,
like just having these resources,
it makes your offer incredibly valuable.
Okay, so that's it.
And then of course, the last thing, just launch,
like keep promoting it even after you start.
Host an event, you can use something as simple as Zoom.
Teach people, give stuff away for free.
I'm, it's kind of a little bit of a training inception here
because I'm, you guys are here, you get it.
Like you're on the call.
Like we're just giving away a ton of stuff for free
to help you guys out.
Okay, so to do that.
And then at the end, you know, make an offer.
Like let people, people, you could irritate people
by not having a good next step.
Like if you got people fired up about like,
once you, like here's so-and-so, they lost 20 pounds.
This person lost 20 pounds.
Here's how it's changed their life.
This is so excited.
Cool, see ya.
Like hope that helps.
And then like just disappear.
It's actually not responsible
because you have like inspired people to do something
and then you don't actually have a follow-through for them.
So don't feel like, well, I'm gonna be like,
you know, extra generous and kind and just not let people,
actually being kind would be like,
give people like an action plan on where to go.
Okay, so that's the launch.
Super quick, strategize, build, get your offer together,
launch, four weeks.
I think all of you guys can do that.
That's our four week action plan
that we have in our program.
And I wanna take a second as well.
So if that's good, guys, just let me know.
I know that you guys are live and listening in the chat here.
We're going to jump into some hot seats.
And I'd love to take some time, help you specifically
with where you're at.
A lot of times when we help one person,
like we're something where they're stuck,
then a lot of people are also stuck in that same space.
So it typically helps a lot of different people.
The way that we like to do Q&A, some of you
guys submitted questions ahead of time.
So I'm going to just jump into those real quick.
And then also, you can use the reactions here
to put up your hand.
So it'll actually raise your hand.
And that'll help queue it up in my Zoom here
so I can see you and see who wants to go.
We'll probably take a couple people.
I don't mind staying.
There's less than 30 of us here.
So I'm totally happy to hang out here and get
all your questions answered.
Before I do that, I would love to tell you guys
about Tribe Social because that is something
that we are super passionate about.
Like I said at the beginning, if you missed it,
our team and I, we are here in 2025
to help creators and pioneers just like you
make over a million dollars collectively this year.
Not in a few years, this year.
That's our goal.
We want to help you guys make money doing the thing
that you're an expert at.
And so to do that, we have created
a program called our Tribe Social Pioneer Program.
So if it's okay with you, let me know in the comments.
Just give me a thumbs up.
Like, is it cool if I show you guys that real quick
for two minutes and then I'm going to jump
into the hot seats.
Is that good?
Sweet.
Thank you guys.
I don't like to not ask for permission.
So we have the program here.
We've essentially put everything you need.
We have our background of software development.
In 2020, we launched, started building Tribe Social.
We just felt like it was time to have our own platform.
People can host their own communities like Facebook.
We've been building this thing for coming on five years
or four and a half years or whatever from that.
And we've learned a lot.
We've been blessed to work with some of the biggest creators
and influencers out there to help them build their tech.
And so this is something that we actually created.
The starting price for this was $100,000 initially.
We then had a light plan that was only 30,000 for the year.
And we loved serving those people.
They were already making a million dollars or more
in their coaching business.
So they needed an app.
We were able to create it for them.
They just kind of hit that certain point
where they wanted custom branded stuff.
They wanted their own colors and logos
and everything on there, which is great.
But let me tell you that you do not need a logo to launch
because a lot of people get stuck on their logo,
not having their logo and that's why they haven't launched.
So for that reason, we have a platform
we call Tribe Social
and we've just made it available to you guys.
So you can basically use this
for an absolute fraction of the cost.
And I'll tell you, it is all the same features
of what like our $100,000 product does
as far as the features and all that.
So I'm gonna walk through it real quick for you.
Is an app, it's called Tribe Social.
You guys are gonna download it and to jump on this community
but essentially you'll be able to add your own
custom private group on there.
You can put your own logo on the group
and have your own space where you can do coaching
and all that.
We've also included resources like courses
and things like that to our community.
And then we do live coaching as well in the program.
So again, this is for these people.
You get to like, you know, you get a web app, iPhone app,
Android app, can host all these calls,
stay connected using the community there.
So it's all kind of in one.
Like before you'd have to use a Facebook group
and a Zoom room and all these things to tie together
in an email.
Now like you can put it in one platform, one tool
and you can actually host the calls in there.
People can join the call live inside the community
and participate in there.
And so it also creates distracted free learning platform.
So it's not, Facebook is there
with like a million distractions.
Like you go in there to check one thing
and 30 minutes later you look up and you're like,
what, why am I reading this blog post about cats
playing with a ball of yarn?
I don't know, something silly.
If you're like, this is not a good use of my time.
So Facebook is there to help distract you
and keep you on their platform.
This obviously is distraction free.
It's like, we're here to learn.
You guys can check it out.
You can also go, when you go to the platform here,
this is the platform here.
It's tribe, but back out of it,
you can see some of our group
have started to create groups on here.
We have our creators group, which is our free community.
And we have another one which is Pioneers,
this is our paid coaching here.
So we'll drop this link in a minute.
Said we've included all the core stuff,
all those four weeks,
we've broken down all those steps into courses.
We've also taken one of our clients and friends now
and a mentor, Pedro Odeo,
we've pulled all of his challenge secrets into this
because I think he has the best challenge secrets.
But like as far as launching a challenge in an online event,
he's known worldwide for this.
And so we were able to pull his course in
so you get that entire $1,000 course for free.
And we also have him coming on once a month
to do a hot seat with him personally jumping on.
So if you've got questions,
like you can get answered as well there.
So we've included all this stuff,
access, like I said,
I'm there every Tuesday to help train you guys,
answer your questions, do hot seats.
I'm carved out a good portion of my week to focus on this
and to help you guys grow throughout the week.
So that's our focus, all the stuff here.
You guys can get started.
It's like, it's one time payment of 4.95
to jump into the community for a month.
We have a 30 day money back guarantee.
So here's what we said.
It's like, I know this course is insanely good.
I know it's insanely value,
cool, you know, great value for money.
But I know you guys maybe just met us,
maybe you haven't bought anything like this before.
I know it's scary.
Like it can be scary to jump into something
and you don't know, and it's like money's involved.
You're like, what if I lose the money?
Okay, well come in for 30 days,
like 4.95, jump in, try it for 30 days.
If you don't like it, you send us one email,
we'll refund you, no questions asked.
And maybe we'll help you in the future
with something else, okay?
So we're just making it super easy.
And then if you want to, and you're like, you know what?
This is the best thing I've ever seen in my life.
You can jump in and buy 12 months at a huge discount.
So you can save like $2,000
by just jumping in for the year,
which is what most of our pioneers are doing.
And then also, if not, you're like, I need a second month.
Just stay on that month.
We're trying to make it super easy for you guys.
So we'll drop the link, Macy, if you can do that.
And we'll have that for you guys to check out.
Now, if you have questions,
there is a place on there where you're just like,
okay, this is cool.
Oh, of course, check out the testimonials.
There's all the people saying things about us.
But you can go to the top, book a demo.
There's also somewhere here.
Yeah, book a free 20-minute call.
So this will go to Joe, who's on our team, who we love.
And he can jump on and answer any questions about this.
You click here, it's totally free.
Pick a time, he's got some time even tomorrow
and Monday and Tuesday.
So jump in, and we'd love to chat with you.
Or you can just go ahead and sign in
and you'll get onboarded instantly
and be dropped into the group.
So there we go, that's it.
Okay, we're gonna take some hot seat people.
Hopefully that's all good.
And if you guys can use your reactions,
if anybody wants to go first, who's brave,
who has some questions,
just go ahead and use that, raise your hand,
and it will sort of stack it on my screen for you.
And that would be awesome.
While we're getting people up here,
I'm gonna take some quick questions here.
Someone asked, will we be sending a recording?
Yes, you'll get the recording of this.
Go to the community group.
You can see the recording of this one
and all the other trainings we did back in December.
That's all in that free community group.
And so I will take, so see Jason here had a question.
I don't know if Jason's still on here.
You said, what types of products do you use
and what products do best?
What's the upfront cost of building a program like this?
I know Jason, if you don't,
would you wanna jump on here?
Easy as a guinea.
Jason's also my friend, so I'm picking on him.
If you're good, you can.
If not, if you're in a place where you can't talk,
that's totally fine too.
Are you there?
Yeah, I'm here.
I don't know if it's letting me talk or not.
Okay, I can hear you.
Okay, cool.
Wait, what's up?
Yeah, so I was just kind of curious
because every different type of business has,
it's ups and downs.
And so sometimes, especially in the digital space,
some things work better than others.
And I kind of understand a little bit better now
when you were talking about try a bunch of different things
and see what ends up working the best.
And that speaks to a couple of different things in my life
where I've seen things work
that you've kind of tried the same thing
a couple of different times
and find out what works the best for your captive audience.
So that's kind of what my question was based out of.
some things, maybe I've got a skill that doesn't necessarily work as well as
something else that would, right.
Um, and then also that, that other part of it is, you know, there's been a lot
of different things that I've looked into.
That's got, you know, it's okay.
So as soon as you get off of the call or you get to the end, it's like, okay, we
need $6,000 from you to even give you any kind of information on even just keeping
you engaged, because like your, your, uh, your training so far has been super
engaging and it's given details on even just how to break out of the mindset
that we're stuck in that we can't.
Awesome.
So that's, I think that's super beneficial.
Yeah, no, that's cool.
And, um, so as far as like which products work, that is a great thing.
And this is, it's interesting because we say products, but this is really like
even the greater sense of the word, like products, like you're having, I'm starting
a business, like what's, are you starting a service business?
Like, are you starting something like what's a, what's like a pain point people
have, um, you know, just look at the, some of the timeless things, like people
always want to lose weight, they want to make more money when I have more time
with their kids, they want to, uh, eat right.
They want to, you know, kind of pick all those things that kind of general, like
human, um, needs like they, they, and that could be something like where, uh, I know
you're a musician, so if like someone's, maybe you have like a musician who's out
there, who's just struggling.
Right.
And he's trying to figure out like, how do I get a gig or how do I like land that,
that position, that gig with like a real, a real, you know, legit band.
Um, and like, I don't even know how to do that.
I don't know how, I don't have the connections.
I don't have any of that stuff.
So if you kind of like, Hey, here's how you, you know, get yourself ready for
that and, or prepare yourself, essentially helping them be more successful in the
thing that they want to do already.
Um, and I think if you can do that, like people already have some of these things.
Um, and, and just trying it by like announcing that it's happening, um, and
being upfront and just talking to your friends and be like, Hey, I'm doing this
group thing, I'm going to, you know, I had this breakthrough, I'm going to take
an hour and just share it if it helps anyone else.
Great.
Um, you know, and just put it out there.
Like, if you get a bunch of comments and likes and stuff, you were like, this is
exactly right.
Or like no one responds.
That's like, even then you're like, you could cancel it before you even do it.
Not saying you should, but you get the idea.
Like you can get that response, um, very, very quickly without having to
even go through the effort of it.
But starting with those, those things where you're kind of helping people move
like away from a pain, like, Oh, I was like, struggled with this addiction and
now I've like broken free from that, or, Hey, I'm trying to make more.
Um, I'm trying to get, reach this goal and you're trying to help them get that
way.
So I would kind of find these, these core things.
Um, it can be, I would start with something really practical.
That's measurable, right?
Um, helping them land a gig.
Did they land it or not?
You know, if you're trying to, there are some people in our group that are doing
things that are more faith-based and they're trying to help like, uh, people,
which is absolutely needed.
It's a little harder to say like, Hey, did I find like perfect
peace by doing this course?
I mean, maybe no solution, right?
Yeah.
So it's a little hard to put the numbers on it.
So I would say just keep it simple when you start and not saying there's people
who've done insanely well with, with that type of thing, but to give yourselves
the best chance of success.
Um, and these are some of the things we would help you vet and we can chat through
these things on, on hot seats, um, in, in the program to help, like, Hey, I'm
thinking of this, like even just getting 10, 15 people's response who are also
doing it, you're immediately leave that call and be like, well, that was a dumb
idea or like, Oh, I didn't think it was that good, but now I'm like all in, like
I'm going to do this thing.
So sweet.
Would you, would you suggest starting a social media from scratch to build this?
Um, my particular, uh, position, there's a lot of people that follow me that are
fans of people that I've played for creates a really interesting thing when you start
to try to offer anything because they think it's a money grab, or you're trying to
use this to jump on something else.
Yeah.
Um, I, so what we have found works the best is people want to connect with people.
So they're going to be really interesting.
Can I do with Jason verse like some, some brand that is your brand, if that makes
sense.
So, um, I'll put your face on the picture.
Now, if you really want to like create a bit of separation, you can create a
Facebook page, create a new Instagram account and put your soap, have your face
there, but like name it like Jason and then your brand next to it would be fine
to, um, my wife, Lindsay did that.
She had Lindsay and then her header podcast, which is.
you know, posture there, but her posture account essentially says
Lindsay van Zael, you know, posture podcast.
Um, and it's a picture of her face.
So try not to like, just keep it simple.
People want to connect with people.
Um, and so I would start there.
And, um, Also like, yeah, I mean, some of it, we have that, that as well.
Like, I mean, we, we went public on this, sharing it and there's like, I
was saying more than half the people on my, who follow me, like I would, that
could hold me back from ever doing anything like this because they're from
a past life, they're from a past church, they're from a past, whatever.
And I'm like, they're probably like making fun of me for some reason
that is up in my head, but whatever.
So like, you gotta, some of that, like, maybe people don't notice or care
about what you're doing actually that much, as much as we think.
Um, and you can kind of navigate, like, I would just start somewhere,
like very casually, if you have a lot of people like that, put some
feelers, like, Hey, this is something I was dealing with, like, just kind
of start offering stuff and see what the response is, um, you know, you
don't want to just go right to like, here's an offer, be like, and also
the difference is all you're doing is inviting people to a free training
on that free training is where you mentioned, like what you want to
help them with, right.
And what the product is.
So it's a little bit more of a safe place.
I mean, of course we have like a wide open zoom call.
I don't know more, most of the people on this call.
Um, some of them we've seen before from, uh, other programs, but who
knows, like who knows who is signing up?
So awesome.
Um, cool.
Let's go real quick to, uh, uh, Medell.
Yeah.
Is that, let me bring you up.
Did I say your name?
Right.
Oh, you're muted.
Uh, let's just ask you to unmute.
There you go.
Now it should let you, there you go.
Thank you.
Thank you, Bruce.
Um, this is wonderful.
Uh, I, and I love the people want to connect with people.
I want to find out about the tribe, um, social and how does that, is that
a space that hosts the communities or, um, and does it host, is it for the,
if you have a, I don't have a course currently, but if you have a course,
is it in there as well, or is this more, this is for connecting.
So this is for the, yes, yes to all of those things.
Um, so if I, I didn't do a very good job of like demoing any of this, um,
what I meant to do was show you, I show you how we're doing it.
Um, so, so, um, community, yes.
Connection is great.
This is sort of the feed you can see Marcella posted an hour ago.
Um, different things people are posting here.
Uh, and then Sally, for example, is like posting her video that she's going to
use to help invite people to her event.
So she just posted it here.
There's 13 people here in the group.
Um, it's a safe place.
You're not putting on Facebook, so we can get some comments and chat.
And I'm going to go in and like, give her feedback on that.
Um, so it's kind of a safe place, create connection, um, courses.
Yes.
You can host your courses here.
These are all the things on the top here.
So you can have, you can turn on courses or you can have no courses.
So don't, um, and as people go through this, um, different trainings,
we're just going to go, we'll be here.
People can chat, leave comments, get PDFs, um, read up on things.
So mark things as complete and then they can see their
progress through the course.
Um, then we have replays, like of each of our live calls here, people
can go back and watch those, um, event calendar, so you can kind of see
what's coming up for the event.
So it's every, for us, it's every Tuesday.
Um, and then you can even let people connect with members here.
So I could jump in with Chris and open a chat with him and I can have a private
conversation with, with him here if I wanted to.
Uh, and, uh, it's just, it's a safe place for people to like make those
connections outside of the community as well.
So, um, that's it, but yes, you can host your videos in there.
Um, all the hosting, unlimited users, unlimited videos, um, you can
put all of it in that same place.
And the other thing you can do is we've encouraged everybody to at least
create, um, kind of copy what we've done here where we have two groups.
So you have a free group, which is just where you're going to host your event.
Um, you can keep people in there and then have a paid group.
So you can have two and, um, there's not really a limit to how many groups you can
have, um, we've just made it open for people to connect with and, um, you can
Um, we've just made it open.
Um, but we, we'd say two is two is probably recommended.
Um, just so you can have like one where you kind of, this is your free group.
You just give stuff away for free.
And we're going to keep doing this in the creators probably once a month, just
sharing a little training like this to help you guys out.
Um, but once you get started, then you're definitely going to want
like a lot more information.
faster, and you're going to, you don't even know the questions to ask at this stage.
So the pioneer program is great because as soon as you're like, Oh, how does Facebook
ads work?
Great.
So glad you asked.
Like, here's the, here's the video.
And if you get stuck, then like, share your screen, show me your Facebook ad account.
And I'll give you some feedback on like what I think would work.
So that's, those, those are kind of what the, the two different groups are there.
Okay.
Thank you so much.
And so, so you can host the calls and, and things and, okay, wonderful.
Thank you so much.
Of course.
No problem.
Good to have another South African on the call.
Any, okay, so we'll take one or two more.
You guys are welcome.
We did try to keep this to an hour.
So if you guys want to hop off, you're welcome.
I'm going to, we've, we've shared all the things we're sharing.
I'm just going to keep doing some hot seats as long as we have people who have questions.
But if you have to go, I like to keep it to an hour and we'd like to respect your time.
So don't feel bad if you have to jump to another call.
But hang out with us if you want.
Cool.
I'm going to jump over to the questions here again.
So everyone from Jason, let's see here.
I don't know if Erin Scholes is here.
Let me just check if you're, she asked a question.
I'll answer it anyway, in case you watch the replay.
But she was just asking about, please speak to the difference of starting with a larger
vision versus smaller one or a smaller idea.
She said, people may, also people may delay more than necessary, but God's timing also
matters.
What, what questions do I need to answer for what to do in painting?
Okay.
So figuring out the timing of like, always start, always starting small is, is recommended
because it's just easier to take those baby steps.
Like, Hey, I want to create a group.
And I'm thinking like, if I had five to 10, you know, moms together who could, who all
have like, you know, kids under three.
And I want to just help these five or 10 moms, like start small, like in your local area
and then kind of expand it.
It's not, it doesn't go the other way around.
You don't want to start with like, well, I'm making a group for moms.
Well, you're just one in, you know, thousands of groups on Facebook that are for moms.
So get it super specific, kind of start small and solve the problem for a very specific
person.
And then that will scale eventually to be more and more useful to other people.
So hopefully that answers that question.
Sharon Spence, I don't know if you're here.
You're welcome to unmute.
I don't see, there's another Spencer, but you said, is YouTube still the best platform
to begin?
YouTube is great.
YouTube is a, is a long game.
So you start YouTube, it's going to take you months and months before you get your first
hundred subscribers.
Okay.
So it just takes a long time.
And I think there's some crazy stat that like 98 or 99% of people never get past that hundred
subscribers.
So if you're already past a hundred, like congrats, it builds momentum very quickly
after that.
But you don't go there thinking you're going to post something and then you're going to
like fill your next event by posting something up there.
Hands down the best, if you're going to just do one platform, Instagram.
And we've also said Instagram and TikTok together, but to be determined if TikTok is here next
week, we'll see.
Not to open up a whole conversation here, but those two platforms, why?
Because it's short form content.
It is 15 seconds, it is 30 second little snippets.
Think if you're meeting someone the first time, having a quick 30 second, 60 second
interaction, much more likely than you asking them to take them to coffee and sit down with
them one-on-one and chat, right?
That's just, it's very intense.
So when you're just starting, stick with the short form content.
And you want to use that, like, you know, if you've got your phone, which I'm using
my phone actually right now, but you would turn it vertically and film yourself in portrait
and you know, post, post that on Instagram.
You can post it to Facebook Reels, Stories, things like that.
It's just, you're going to get a ton of organic reach just by posting on those platforms.
So the short version is YouTube's probably not the best place to start.
It's great to have and to build over time.
But if you're looking to like fill this Instagram, Facebook and those same posts, you can just
copy them.
And we would typically just post them on TikTok and X and a few other places as well.
YouTube Shorts is also there, but also harder to grab.
I'll take one more question from this, who submitted it before, and then Jason will come
to you.
Awesome.
Is that, I think maybe Sharon was here.
Did you have any other questions?
Was that on that, Sharon?
I can let you unmute if you want.
Okay, cool.
One going.
No, thank you.
Cool, okay, so that is it.
Let's see, someone said, like,
asked how to determine, this was for Linda,
so how to determine which social media platform
combination is best for content,
kind of answered that short form,
and keep it as short as possible.
Don't just, because they let you go 60 seconds,
don't go 60 seconds.
Try to get it done in 15.
So we just shot a bunch of content for this week
that helped promote this event,
and we found that, like, even running ads,
I had some really good ads, let me tell you guys,
that no one really saw,
and it was 45 seconds to 60 seconds
telling our whole story of how we, like,
launched Kingdom Messengers and all this cool stuff,
and nobody watched those.
I have one ad that's like,
hey, it's time for you to launch an online community,
I'm hosting a workshop, click here to sign up.
That's the whole ad, and that just, like,
crushed it with, like, more than half of our signups
came from that one video.
So you're just gonna kind of learn,
like, the short form content is just gonna work.
People are very, very distracted, very distracted in 2025.
So you've got a few seconds to get their attention
here from there, so, awesome.
Okay, those are all the questions from,
that I found at,
Macy, if I missed anything, just let me know.
Oh, yeah, we do run ads for this event.
We pretty much run ads for everything,
and you can run ads for as little as $5 a day, $10 a day.
This doesn't have to be hundreds or thousands of dollars,
but we like to have ads out there.
It does help boost things, gets more eyeballs,
especially when we're asking someone to sign up
or give us their email.
We just use ads to push that out,
and we do teach the ads in the Pioneer program.
Kind of some very simple,
but really effective ways to do that, so, awesome.
I'll bring you back on, Jason, how can I help you?
Yeah, so-
Hey, Jason and I are just going to do a one-on-one session.
You guys are welcome to hang out.
Nobody else is asking questions,
so we're going to keep going, let's go, man.
So on the YouTube thing,
you were saying that it takes a long time
to build up that organic following.
What if you have a fairly substantial
10,000 plus following already?
Is it recent, or is it like an older account?
It's an old account that Steph and I were thinking
about rebranding into a new thing
to see if there's some way to generate,
because she was monetized at one point in time
from some of the American Idol stuff that she had done.
And I think that the growth was 100% natural.
She didn't pay for anything.
It was literally people that were captive
that wanted to see her singing.
And so we've talked about trying to figure out
something along those lines of doing
some videos in that space.
But I know that's valuable,
because people have talked about rebranding
and selling those types of YouTube channels to companies.
But if we could use that for our benefit, it may be smart.
100%, yeah.
So that kind of doing the audit on week one,
like what do we have?
Well, we have these people that are following, great.
You can keep it that way.
I would try some, like I would have a post.
You always see these, like you can go see them on YouTube.
They kind of go viral, but it's like,
what happened to Stephanie?
So it's like, oh, wait, yeah, you're right.
I haven't seen anything from her in a while.
And then it's just a video, but like, hey guys,
like this is, we've been busy doing this, doing that.
Keep it short.
And that can be like your first,
kind of just get that one out of the way.
And then you will feel a little bit more
like you can go back and post.
Right, okay.
And then I would focus on the YouTube shorts,
like same exact thing.
If you film a YouTube short, you can take that clip,
you can post it on all the other platforms you may as well.
But if you've got that, post it, keep them short,
just little things that you think would be helpful.
YouTube is favoring shorts,
so it's gonna help promote it for you already.
And then you'll see that growth kind of start to come back,
as you kind of get back.
But yeah, I think that's totally worth pursuing.
And if you do, like feel freedom to,
like I would keep it with just the same name
and everything for a while,
but after a couple of weeks or months,
you could go in and change the name
to like Jason and Stephanie.
Like if you wanted to make it both of you
or change the picture and all that,
that's totally fine as well.
Yeah, we were gonna do like a soft launch kind of thing
and then go back and rebrand it after a couple of weeks
if we're getting interaction with people
and there's people commenting
and things like that back and forth.
But I think what you were saying too
about using the short form content on Facebook
and Instagram has a different reach
than YouTube does altogether.
And you can always point in different directions
backward and forward to things.
Can you...
Um, what's her account's name?
Sorry, I'm gonna put you on the spot.
I got to find out.
Hold on.
Let's see.
I think it was an account she created with her best friend when she was like 15.
Okay.
If you want to, yeah.
Let me know if you, you could put it in the chat.
She's like, we could take a look at one, one tip I would give for you or anyone
else, um, on social, like at that audit, one thing you can do in that process is
look at your account and look at what videos did really well.
There's probably like four or 5% of your videos that did really, really well.
Um, you can straight up just repost those videos, like as repost them, or you
can download them, edit them a little bit and just repost them again, because
it clearly worked the first time.
Um, try not to try too much of it, but people repost stuff all the time.
And also what's going to happen organically.
If you just start posting now, like YouTube, Instagram, TikTok,
they're not chronological.
When, when all of us, and I think everybody on this call is either
millennial or older, when we all got introduced to social media, it was
Facebook and then Joe would post a picture.
And at this time, and then so-and-so it puts a picture at this
time and I would see them in a feed.
Um, that is like almost a decade old.
Like that doesn't happen anymore.
Now it's an algorithm that like puts whatever they think
you want right at the top.
And, uh, so with that, like you could post a video today.
That's like, and you could do it this week, quick, you know, uh, and just say
like just a little something from your phone, like you got it right now and
just be like, give, she can give an update or like, Hey, this is what's
been going on, post the video, no editing, no music, just put it out there.
Like raw.
Um, and then someone will see that.
And then YouTube's going to be like, oh, they watched this video from Stephanie.
Um, I'm also going to show this popular video that she posted five
years ago in that person's feed.
So it's going to kind of, it's going to do the work for you a little bit.
Gotcha.
You can also help it along by just like picking those things
that you really want to highlight.
Um, and that's the thing is like, don't overthink the posting.
Um, you can post once or once or twice a day.
Um, we're working, I'm currently trying to maintain daily five days a week.
Um, and eventually we're going to hopefully get to two days a week, but
it's, uh, it's challenging to try to come up with, with different content.
But yeah, keep it super short.
It could be, we had one person in our other coaching program who said like, I
don't know who needs to hear this, but God loves you.
That was the whole post got like 10,000 views.
Like, that's all it was.
It was just that one post that she posted out there.
And she had didn't, she had like a hundred people following her, but she
got like 10,000 views on that video.
And it was seven seconds long.
So don't like, don't overthink it.
Like we want to be like, here's my three reasons why like you
know, just be like, it's just interaction.
And it could literally be like, here's a fun recipe I tried today.
Hey, here's how to like play this song on the guitar.
Here's how to do this thing on, you know, whatever.
It could be just very random.
Uh, YouTube's and all these platforms will filter the content
and get it to the right people.
Okay.
So you don't have to be like, oh, well, Monday I posted part one
and Tuesday I posted part two.
And yeah, we kind of think of it like that, but it's kind of to break out of that.
It's going to be totally organic and random.
So.
Cool.
Okay.
Thank you.
No problem.
I'm going to click super quick.
Cause I, you did send the link.
So this is awesome.
Um, so she's got content videos, popular.
Great.
This one has 76 million, 66,000 views.
Sorry, not a million, but it says want to be a millionaire.
So 30, so these are great.
Like, so what's really interesting about these is, so this was 13
years ago, which is crazy.
Um, if you can, I would like super easy idea here is like, obviously
people know who American idol is, um, or what that is, it's recognizable.
So if you had a, if you took a clip from this or from something else,
um, is that eight seconds?
I don't know.
Um, uh, but if you had a clip from her performing there, she could just
literally be like looking at it or like showing a reaction video, you've
seen those reaction videos, or it's like the fake green screen where she's
just like looking at it because it's like, it's an older video, but it could
be like her reacting to watching that or something, so there's lots of little
things you could do like that to kind of bring it, um, make it back, back to
something that's, uh, that's fresh, I guess.
So cool.
But definitely use that.
Sweet.
Awesome.
And then we'll go to, is it Chad?
Take that question.
How are you doing?
Oh, let me, uh, I think I have to let you, there you go.
Try now.
Thank you Bill.
It works better when he's unmuted.
Yeah.
How you doing, Bruce?
Good to see you.
So I'm actually Chad.
from Montreal, Quebec. I speak French. And I just want to thank
you for for this powerful content. And also a member of
your tribe, because I purchased a program some time ago, I mean,
a couple of years ago, about the kingdom messenger, and I love
it. So my question is, first of all, I have an audience, I have
a follower following on Instagram, but I don't like
Instagram. I mean, when I say I don't like it's just not like
Facebook, I don't use Instagram. But recently, I've
been hearing that you have to go on Instagram, you have to go on
Instagram, it's better to go on Instagram, but I don't really
know how to do that and where to go. I have around 5000 people. I
don't know how I got that. But yeah, so how do I use it? And
then I'm ready to launch a program, how to help expert and
professional reach or get their first $1,000 online. And I want
to know how I can quickly launch that and turn it as a community.
Awesome. That's great. Okay, so you don't have to like all the
platforms. I honestly not a huge fan of Instagram, or consumer. I
actually try to stay off of those. So Instagram, mainly
because of reels, and all of us have gotten to the doom, like
scrolling, where you just scroll for like an hour in the
evening, and you're like, what even happened with my life. So I
don't have that. I don't have Instagram on my phone. I don't
have Facebook on my phone. I love X, like Twitter is like,
where I'm on there all the time. So I picked that. That's where I
write stuff. That's where I post. We have a tool that I
would recommend. We're still testing it a little bit, but
it's been recommended by some people that I trust called Vista
Social. I'll just drop a link if you guys want. There's a bunch
of these out there. This one just works. It's very simple.
It's, it's pretty cost effective. I think it's like 20
bucks a month. But you would upload the video once and then
it would just distribute it everywhere, right? So it's just
like you check the box for TikTok, check the box for
Instagram, you wanted to go to threads, like, I'm not on
threads right now. But my sister in law is crushing it on
threads. Like she posts things, she gets 1000s of views on a
brand new account. She's helping people with like interior
design for their offices. And so it's, I was like, I saw what
she was doing. I was like, I guess and now I could, we're
gonna add it, I'm just gonna check the box to threads. When
we post everything, it'll just also post over there. So that's
the one thing is like, you don't have to be actively on all
these platforms to, to be engaging and stuff or be a
consumer, but your people that are follow up that want help
from you, probably are on these platforms, you kind of have to
go where the people are, is how I think about it. And Instagram
and TikTok, they're just, they're, they're the biggest, by
far, and they all favor video. And so and because it's like the
same type of format, it's the same post that goes to all the
platforms. It's not like you have to make content for each
one. So it does get a little easier. Ryan, your second
question, you're just asking about you're saying you're ready
to launch? And what was the specific question?
Yeah, the specific question was, basically, because of the
content of is more of helping. Not specifically Christians, but
I don't really know, I know you have a faith based background. So
how do you transition? So how do you reach people? Who do you
reach? What is how do you filter the audience? How do you make
sure that you can read the maximum of people even though
you have something that is faith based?
That, yeah, that's a good. So the algorithms will kind of help
with that. So if you speak, so if you post something about any
topic you don't like, right, post something, that person's
going to scroll, even if I even if I followed you, and you post
something that I wasn't interested in, I will see it and
glance and scroll on past and Facebook takes that as like, oh,
Bruce is not interested in your content. And so it doesn't really
show more of that content. So it can be it doesn't have to be
like I have to go and actively like it or comment I can just
depending on how long I look at the real how long I look at
these things, it could immediately just kind of help.
So if you if you're scrolling Instagram reels, and you scroll
and like most I think that the average time is people take
about three seconds to decide if they're going to watch the rest
of the real like all you're trying to do in the first three
seconds is get people to watch the next 10 seconds of the real
and then finish the real it's it's kind of sad. That's where
we're at right now. But three seconds people so and you do
this as well like you see it and you're like, Oh, I'm not
interested. Oh, that's the thing about this. I mean, I should
and you just swipe up really quick. So face face. That's
training the algorithm specifically for you on how to
do it.
And how, um, so all that to say, put, put that, the content and have like a
really strong hook with the problem right up front, like, um, are you afraid
of launching an online community?
Like, oh, okay.
Yeah.
I, cause I haven't started one.
Cause I'm afraid of this or that.
Um, or, you know, are you struggling with this or like, uh, or do you like,
and you can do it without sounding like a cheesy, uh, ad, right.
Um, but you can ask a question, just be very normal.
Tell your story.
Your story is very powerful to just share.
Um, you know, this is how I went from, uh, you know, some type of loss situation.
Like, Hey, this is how I recovered from losing my job and found, uh, you know,
this new skill that has helped me, you know, is my new career or whatever.
Um, or here's how I learned to write code in, you know, the last six months
or whatever the intro, whatever this new skill you've learned, just bring people
along, be very clear and upfront in those first few seconds, it will filter to the
right people.
And I think if people who are following you see something that's, that's faith
based or vice versa, um, you know, you just don't want to not say anything
faith-based and then when they show up at the event, then you're like all in, like
you just set people's expectations.
Right.
And I think that'll, that'll be good.
So, so what you mean is that even though you have a hook, like, uh, this is how
X, X, Y, Z in, within your content, you are to talk about faith or you have, at
least you have to show that this is where you're going to, is that what you mean?
Yeah.
If you want, again, this is kind of figuring out who the audience is, like
drawing those kinds of circles of like, okay, I'm talking to people who are in
business, I'm talking to people who are like faith-based business.
I'm talking to people who are like own their own agency or own their own business.
Are they a founder?
Do they have five team members?
Are they, you know, what's the size of the business?
Like you can keep getting really, really specific.
Um, so once you figure out who that is, if that does include faith, then just
include it as part of your message, um, and kind of highlight it, uh, and you
can always decide like for the faith side.
I have friends who are overtly Christian on all their stuff in the headline of
everything, it's Christian.
I have friends that are like, it's like overtly Christian and people
that are like covertly Christian.
So they are awesome believers themselves, but their business is, is, you know,
is not, um, overtly Christian.
Uh, and that's fine.
Both of those work really, really well.
Um, so, um, one of the guys, great example, Sean Cannell.
Um, if you watch him on YouTube, you should all follow him on YouTube.
He's a great guy.
Awesome, sold out believer, but doesn't say anything about, I mean, he has, he
does have podcasts and things where he'll share that, but that's not like his thing.
He's leading with, which I think you can be people of faith and still be cool and
not like just stick a fish on all your, you know, dry cleaning company, you don't.
And that's like, Oh no, we're like a Christian dry cleaning company.
Um, some of it's just like, no, we just, we're just dry cleaning.
So beautiful.
Thank you very much.
If you may, I, if you may, I have a last question and, uh, it's more about, uh,
how moment I had about when you said you may have a book that is not yet finished.
Uh, written, but you don't need to wait for the book to, to be ready.
So indeed I have a book that I've almost finished writing.
Yeah.
I bet there's more than one person on this call who has almost written
a book, including myself.
Yeah.
But yeah, I was waiting for the book to be finished and get ready to go out.
But now I realized that the past two weeks I've been speaking to people and
referring to the book, telling that I'm writing a book and then this book is
called the title is called weights.
He's a faith-based, you know, content book, but it's called weights.
And I realized I'm using the content already to inspire and to help people.
So, uh, yeah, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's,
uh, it really resonated with me.
So what do you think in that case we should do?
We, we had these books.
How do we go about that?
Yeah.
Great question.
I'm sure.
Like I said, a lot of people here almost have a book written.
Um, we have someone in our group, uh, uh, who's has a, has a book.
She's been running, she's almost finished it.
She's got the, she's in the editing process.
Um, so this was our, this is my thoughts for her.
We shared, uh, two days ago on Tuesday.
Um, sell the book, like sell the book this week.
Um, go to Canva, make a cover.
If you don't have a cover yet, put the title, like just get a cover.
It doesn't have to be the one that you print finally, but just get something
out there and sell it for $27, $47.
Sell it for something like the price of a book plus, and then add, again, this
is creating like an offer for people like.
community that's like early access to like unreleased versions of the book.
So like you meet a friend in a coffee shop, you can add them to this group.
And then you just, and I know this is going to stretch you guys, but this is
what we're going to try to help you with.
It's like, go ahead and share like the first three chapters of the book.
Unedited, not beautiful, give it to them.
People can kind of check it out.
Um, I've seen people do this for books and they build a
community or while they're built.
Like, and so by the time the book comes out, like it's already got one, it's
been like reviewed and edited and all this stuff by all these different people
for free.
So just think of it, like they're going to pay you money and then they're
going to help you edit the book and give you feedback.
So like it's, it's win-win for them.
And they're going to meet people.
If it's a specific book, they'll make friends that are in that group.
So you're going to create value just by pulling those unique people together.
Um, so they can find like-minded people, uh, you know, that they can
connect with, so that's what I would sell the book.
And then as soon as you get the book, you get into this community
and you can start that way.
Um, just with a, and that can be your sort of free, we say free group, but
it could be your low ticket offer.
So if it's less than a hundred dollars, that, that could be your entry point.
And then as you progress, you can kind of like, you could then sell, Hey, I'm
going to do like a 30 day or 60 day or 90 day in bootcamp intensive, where
we're going to dive deep into the book and that's going to be $500 or it's
going to be 300, whatever, you know, pick a time for that.
Um, so that's why I encourage me.
Cause if, if you put that out there and like one person bought your book, like
that book's going to get finished so much faster, I guarantee it.
Cause now you're like, Oh, someone just paid for this.
Like now I got pressure, right?
Like creatives, all of us.
And I'm one of these as well.
Like, unless we have pressure, like I told Macy, I was like, we were like, Oh,
we're going to do another workshop.
Let's pick a Thursday, Macy pick next Thursday.
And here we are this Thursday, because I said, I was like, let's just do it
this Thursday and next Thursday, we're going to do it twice.
Um, so, uh, but magically like the, everything sort of, we figured out the
ads, we figured out all this stuff in a, in half the time and, uh, it'll still
be good, but, um, just put that deadline, put that thing out there.
Like if someone paid you for the book, um, you know, just put, put it, it'll,
it'll create some, some incentive to, to deliver and then you can show up once a
week, go live in the group.
Hey guys, like this just finished this chapter.
I just put the, as the PDF, would you guys love giving me feedback or, Hey, I'm
thinking of telling the story in the book.
Can you give me feedback on what is resonating with you?
And then people feel like they're like helping you now write this book and
they feel like some ownership in it.
Um, so anyway, that's, that was a strategy for that.
Hopefully that helps someone else as well.
So yeah.
Thank you very much.
And by the way, your ads was great.
That's why I'm here today.
Perfect.
I'm glad I worked.
And was it like, I think you probably saw like the short one as well.
Yeah.
I think it was less than 20 seconds, something that very short.
Yeah.
Awesome.
Nice.
Um, well that's good.
If you guys have any questions, you can email us, um, any of the
emails you received from us.
You can just reply to check out tribe, social.io.
If you guys are interested, book a call with Joe and we'd love to chat with you.
And, uh, yeah, hope you guys have an awesome rest of your week.
Oh, this is inspiring.
Go and crush it in 2025, launching your communities.
And, uh, all I ask is like report back to us.
Like if you guys do like some of you guys launch your thing, like just email us
and tell us like, Hey, I launched and I did this thing and I sold these books.
Like, we just would love to hear from you guys.
Like that would be exciting to hear.
Love you guys.
And we will see you on the next one.
Cheers.