WEBVTT

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Hey Holly, I see we got Holly Robbins on, and I see Jennifer's connecting.

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Awesome.

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Good to see all of you again.

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We've got Lara in here, and Sally's joining, and David.

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Let's see.

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Hey Holly, hey Jennifer, good to see you, Robin, awesome.

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Hello everyone.

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How you doing?

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Doing good, doing actually good.

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It's been a, we're warmed up a little bit over here, and just finished a five day plus

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a bonus day workshop, and I'm building a tiny house, so this morning I was putting in plumbing

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for that, so.

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Awesome.

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Never a dull moment around here.

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That's great.

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That's good.

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Did you, you guys did your first challenge last week?

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Yeah, yeah.

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Sweet.

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Yeah.

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We learned a lot, let's put it that way.

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We had, we basically, we had, we spent $250 on Facebook ads.

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We tried to start advertising 10 days out, we just weren't ready, so we started advertising

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seven days out.

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The guys wanted to push the whole thing off for a month, and I said no, we're going to

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go for it.

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That's good.

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Yeah.

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Take action.

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Yeah.

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Yeah.

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So, yeah, I'd be happy to share a little bit about that if we have some time.

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Awesome.

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Yeah.

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That'd be great.

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Okay.

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I think we got everybody in here, so I'll go and we'll kick us off, give ourselves the

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most amount of time.

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We've got our guest, Anne McDonald, on here, so let me pull that up.

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So if you guys are jumping out of seat, David, welcome is your first call.

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Welcome to Tribe Social Pioneers, we're excited to have you here.

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And if you need anything, you know, reach out to our team, our team's in the chat here

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as well, so if we're just getting connected, get you in the group on the app here that

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we have, so you guys can check all that out.

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And so today I'm going to give the most amount of time we have to our special guest, Anne

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McDonald.

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So as a quick introduction, Anne is an author, she, oh, wait, sorry, I did not start streaming.

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It's a good thing to remember, everybody should do this, to start streaming before you dive

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into it.

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There you go.

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Okay, give me one second.

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We're going to stream it, we're not streaming it anywhere else but the app, and so I'll

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show you guys how to do that as well, maybe I'll make a video on it, but you can stream

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this right into the app.

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So here we go.

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So Anne McDonald, she's an author, a wife, a mother of two sons, she's also an interior

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designer by trade, and an eight-figure entrepreneur, she loves to design brands and businesses

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out of ideas from heaven that are both fun and prosperous, and Anne trains people on

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how to create an online lifestyle brand that leads to five and seven-figure years.

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The goal here is to, she likes to do it without cumbersome teams, without 24-7 hand-holding,

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or without sacrificing your family life.

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So doing this really from a place of peace and calm, and doing it in place of rest, right?

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Not the hustle culture, not trying to crush it all the time, but seeing those results,

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but without sacrificing family, and so her brands have worked from a range of clients

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like ESPN Sports, Navy Seals, Elle Decor, and the interior design community.

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So super excited to have Anne on, and super excited to hear what you have for our community.

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Let's welcome her, let's give her some fire in the chat, some emojis would be awesome,

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and I'll turn it over to you, Anne.

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Thank you, Bruce.

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Let me ask you a question.

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Who here already has an idea for what you want to bring to the marketplace?

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Just let me know, I do, in the chat, just so I can get a gauge on how we're doing in

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the room.

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And I just want to say, again, thank you to Bruce and the team.

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Okay, so Robin, you do, Holly, Sally, you do, so you've already got those ideas, those

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downloads that you got from heaven, you got from your life, so just go ahead and give

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me that kind of Baptist head nod.

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I'm going to do a little talk back church if you're okay with that today.

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All right.

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So not a definite product, all right, thank you so much.

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So one of the things I want to ask you, so that we really leverage our time together,

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is how many of you are what you would say your next breakthrough has to do with monetizing?

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Just go ahead and write one in the chat if you're in the, your direction is towards monetizing.

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I want to make sure.

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that I'm helping you.

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OK, monetizing.

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You'd like to be able to monetize maybe

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to your first $5,000 to $10,000.

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Would that be a win for you in 2025, first $5,000 to $10,000?

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OK, yes, awesome.

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We've got Jennifer, yes.

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Holly, yes.

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We've got, yes, all right.

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$5,000 to $10,000, awesome.

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And then so we've got communities, and we have ideas,

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and we have money.

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Awesome, win for the quarter, serve first.

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Thank you, Robin, I really appreciate that.

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So we know we've got a group of heart-centered entrepreneurs.

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So would it be OK with you if I shared a proprietary framework

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that helps me take ideas from what we like to call

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the fairy dust of heaven, kind of those spaces where it feels

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like it's not going to be concrete,

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and we apply a simple, somebody write simple in the chat.

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I'm about ease, like right now I'm

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literally sitting in our ski cabin in Lake Tahoe.

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So would it be OK with you if you

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could build your brands and your communities

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location-independent?

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That's really kind of my jam and my sauce here.

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So the proprietary framework, we take these ideas

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and we bring them into the marketplace

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swiftly, simply, and with ease, OK?

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Fairy dust, I love it, David.

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So write these words in the chat,

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because I want to unpack this framework with you.

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Because it wasn't always this way for me.

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How many of you have ever had like a really rough season?

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Has anybody ever had a rough season besides me?

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OK, Bruce has seen the pictures, but I

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had a pretty rough season when I was

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trying to obey this entrepreneurial call on my life.

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So if you've ever had a rough season,

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just like settle in for a minute,

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because I want to give you some hope.

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Is it OK if we get some hope today,

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like practical, tactical hope?

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So I'm an interior designer by trade.

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Is anybody else like a service-based entrepreneur

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in the crew?

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Holly, Jennifer, Robin, I heard you talking

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about building tiny houses.

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So we've got that.

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I was a service-based entrepreneur.

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So Dr. Marcella, we've got David, we've got, is it Jap?

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Is that how to pronounce your name?

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Awesome, and then Sally, Laura.

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So in that space as a service-based entrepreneur,

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I was like the help.

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I was the help.

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I was let in the back door.

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I had to put booties on my feet, right?

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You know what I'm talking about?

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And I was paid hourly, right?

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And I would do the work before I got paid.

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Anybody know what I'm talking about?

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And I remember one time when I had done the work,

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I hadn't been paid yet, and I was scared.

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But it's like my heart was beating,

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because I was about to give my hours to one of the people

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that I had worked for.

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Does anybody know what I'm talking about?

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And I was afraid that they weren't going to pay me,

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or that they were going to complain.

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Does anybody know what I'm talking about?

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So I was in that space, Robin, and I thought,

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I know that God has designed me for more, right?

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Trading dollars for hours, exactly, Bruce.

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And I knew that God had designed me for more,

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but I didn't know how to get from where I was,

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working this service-based job,

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and step into the provision that I heard people talk about.

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I heard them talk about it.

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I saw other people walking in it,

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and every time I tried to step into it,

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have you ever tried to step into it,

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and you feel like you just, it's like a punk, right?

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And you're like, what is it, is it me?

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Like, what am I doing wrong here, right?

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Thank you, Dr. Marcelle.

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Like, what, like, God, did I not get the right gene?

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Did I not, like, what happened, okay?

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So for me, and I wanna give this proprietary framework

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to you today, all right, so write framework.

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Somebody write framework in the chat, okay?

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A framework, before I unpack this,

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think about a framework for a minute.

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A framework works no matter the situation, okay?

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It works, it's like a ladder, right?

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The ladder is gonna work, right?

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It's gonna hold you up,

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you're gonna be able to step up, Jennifer,

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like step by step by step, and it's gonna work.

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So this framework that I spent about.

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Five years arguing with God about,

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I'm going around and around and around the mountain.

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I am, okay, is it okay if I share my,

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not my finest hour in the middle of the mess?

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Okay, now, this is not a recommended course of action, okay?

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But I had a moment where I was trying

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to make something work online.

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I was trying, messing with tech,

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trying to get a webinar to work back in the day,

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and my husband walked in

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with the American Express bill highlighted,

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said, basically, show me the money.

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Like, where's all this money you're gonna make

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with all these expenses that are going out?

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All right, has anybody ever had that moment,

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either maybe you've done it to yourself, right?

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Right, Jeff?

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And I'm like, deep in it,

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like, my credit cards have credit cards, okay?

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And I'm like, I know, God called me to this.

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I'm under the basement, and not my finest hour.

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I picked up my keys, and I hurled them at my husband.

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And do you know what happened?

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He caught them.

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So, I want you to get, imagine yourself,

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you're like, not at your best,

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and you're about to make your big life statement

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for your business, and in that moment,

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just snap your fingers with me,

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in that moment, something broke for me.

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And I was simultaneously laughing and crying,

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I was still mad, but have you ever had a moment

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in your business where it's either make it or break it?

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Do you know what I'm talking about?

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So, if you've ever had that make it or break it moment,

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just go ahead and write make it,

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because we're gonna make it today, all right?

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We're gonna make it.

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I believe that we are in a season

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where what you carry is gonna make it, okay?

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So, if you are ready to actually believe that,

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and step onto a super simple framework, okay?

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Just write amen, amen, give me a one in the chat,

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stay engaged on this.

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So, Laura, David, Jap, Sally, Jennifer, Dr. Marcella,

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I can see these names on the screen.

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So, if you're gonna make it, thank you.

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I wanna see you engaged in the chat,

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because right now, the reason we have these

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make it or break it moments, David,

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is that the world actually is waiting

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for your breakthrough on this.

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Does that make sense?

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They're literally, like, literally somebody

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is sitting in their closet or their car,

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they're trying to figure out

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how they're gonna pay their bills,

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and they're waiting for you to show up, Sally.

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They're waiting for you to show up, Jennifer,

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with your solution.

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They're waiting for the download, Robin.

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They're waiting, Holly, to figure out

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how do I actually do this thing?

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Does that make sense?

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So, the battle is actually there to strengthen you, okay?

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The battle, the resistance that you're having

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is there to gird you so that you can sustain

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your community, all right?

253
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You can sustain your community.

254
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All right, so who's ready for the simple framework?

255
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The super simple framework, awesome.

256
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Just give me a one in the chat if you're ready.

257
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Okay, now, I don't know, I use a lot of references

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from the Bible because they help me stay grounded.

259
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Is that okay if I use that?

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You don't have to believe the way that I do,

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but if you're okay with me using a reference

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from the Bible, because this is where

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I actually got the framework.

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After the anger subsided enough

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so that I could open the word of God,

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the tears subsided enough, and the humor

267
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was kind of light.

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Awesome, thank you, Jennifer.

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So, how many of you have heard the Bible verse

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about a tree planted by living streams of water?

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How many of you have heard that verse?

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It's in the Psalms, and that, correct,

273
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it's in Psalm 1, so that's actually

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the Bible verse that I use to develop

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my proprietary method.

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And it's called the ethos method.

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Just write in the chat, ethos.

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And I'm going to give this to you.

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And I want you to take out a piece of paper if you can.

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Holly, Jennifer, if you're taking notes,

281
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I strongly encourage you to take notes.

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Robin, Laura, take notes on this.

283
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Dr. Marcella, you know the value of fully engaging.

284
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So the concept of the ethos tree is that we actually

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plant ourselves.

286
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We ground ourselves in the right situation.

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I believe you've done that with Bruce's group already.

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You've grounded yourself.

289
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And you literally let the DNA of who you are produce the fruit.

290
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Now, what is an ethos?

291
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Has anybody ever heard the word ethos before?

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Ethos.

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Very simply, it's like the character

294
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that kind of oozes out of you.

295
00:16:02.280 --> 00:16:05.040
Now, let me ask you this.

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In your online journey, have you ever

297
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encountered people who weren't a fit for what you carried?

298
00:16:15.600 --> 00:16:16.960
So Sally, I see your hand.

299
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Dr. Marcella, David, so you've encountered people

300
00:16:20.160 --> 00:16:24.160
who weren't a fit for what you carried.

301
00:16:24.240 --> 00:16:26.880
Have you ever thought, maybe I should

302
00:16:26.880 --> 00:16:31.560
try to go get them or convince them or change their mind?

303
00:16:31.560 --> 00:16:33.400
So I used to think that way.

304
00:16:33.400 --> 00:16:38.200
I used to think, well, no, I have to go chasing after them.

305
00:16:38.200 --> 00:16:42.960
So the ethos tree helped me just kind of lean out for a minute.

306
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You're going to lean out.

307
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Just lean out for a minute physically.

308
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So when we build our communities and our monetization

309
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methods, Robin, I heard you just did a challenge.

310
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So when we build our monetization methods

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and our communities with this framework of leaning out

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from rest, we actually become our more authentic self.

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00:17:14.640 --> 00:17:17.760
So Holly, when you're building out or thinking

314
00:17:17.760 --> 00:17:21.960
about writing your books and creating your communities,

315
00:17:21.960 --> 00:17:24.839
I want you to think of the ethos method

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00:17:24.839 --> 00:17:28.480
as a way to be your real, authentic self.

317
00:17:31.080 --> 00:17:33.560
Now, ethos actually stands for something.

318
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I want you to write these things down.

319
00:17:35.560 --> 00:17:39.280
Is it OK if I do a quick teach on the steps

320
00:17:39.280 --> 00:17:40.840
of this framework?

321
00:17:40.840 --> 00:17:46.720
So ethos, it's the character or the culture,

322
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if you will, of your brand.

323
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That's the ethos.

324
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That's the bottom part.

325
00:17:53.280 --> 00:17:59.080
The T. T. Somebody say truncate.

326
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Somebody say truncate.

327
00:18:02.000 --> 00:18:04.600
All right, now I want you to get an image in your head.

328
00:18:04.600 --> 00:18:08.560
Now I can see Robin, Carolina, Holly, and Jennifer.

329
00:18:08.560 --> 00:18:09.920
I can see Macy on the screen.

330
00:18:09.920 --> 00:18:11.160
I can see Bruce on the screen.

331
00:18:11.160 --> 00:18:15.600
Can you guys just image in your head the biggest tree

332
00:18:15.600 --> 00:18:17.400
that you've ever seen?

333
00:18:17.640 --> 00:18:21.280
In person, the biggest tree, the biggest trunk of a tree

334
00:18:21.280 --> 00:18:24.000
that you've ever seen.

335
00:18:24.000 --> 00:18:24.680
A redwood.

336
00:18:24.680 --> 00:18:26.440
Thank you, Jennifer.

337
00:18:26.440 --> 00:18:31.240
So when we step into what we call the truncate piece,

338
00:18:31.240 --> 00:18:34.640
you're actually creating your brands and your communities,

339
00:18:34.640 --> 00:18:40.320
Jennifer, like that strong, truncated tree.

340
00:18:40.320 --> 00:18:45.240
And there's data, there's science-backed data

341
00:18:45.240 --> 00:18:48.640
backed by science to tell us that how

342
00:18:48.640 --> 00:18:51.640
we create our communities, the way that Bruce is actually

343
00:18:51.640 --> 00:18:54.600
training you to do, will actually create

344
00:18:54.600 --> 00:18:58.720
that safety for your clients.

345
00:18:58.720 --> 00:19:01.680
So how many of you have created your first content?

346
00:19:01.680 --> 00:19:03.000
Just give me a wave of a hand.

347
00:19:03.000 --> 00:19:05.880
OK, so Sally, Dr. Marcella, Laura.

348
00:19:05.880 --> 00:19:07.160
OK, OK.

349
00:19:07.160 --> 00:19:10.160
So here's what I want to encourage you.

350
00:19:10.160 --> 00:19:13.360
One of the ways you grow your trunk really swiftly

351
00:19:13.360 --> 00:19:19.680
is to actually create content today.

352
00:19:19.680 --> 00:19:20.680
All right?

353
00:19:20.680 --> 00:19:24.800
So is it OK if I throw the challenge flag?

354
00:19:24.800 --> 00:19:26.160
You're familiar with Pedro, right?

355
00:19:26.160 --> 00:19:28.440
Pedro talks about challenges all the time, right?

356
00:19:28.440 --> 00:19:31.480
So I'm going to throw the challenge flag.

357
00:19:31.480 --> 00:19:34.000
Who's going to catch the challenge flag?

358
00:19:34.000 --> 00:19:40.320
So I'm going to challenge you today before the sun goes down

359
00:19:40.320 --> 00:19:43.200
and it becomes evening and morning the next day.

360
00:19:43.200 --> 00:19:48.800
I want you to create your first or next piece of content

361
00:19:48.800 --> 00:19:52.960
for your actual ideal client.

362
00:19:52.960 --> 00:19:54.840
I'm going to give it to you in just a second.

363
00:19:54.840 --> 00:19:55.340
All right?

364
00:19:58.200 --> 00:20:00.960
Now, I don't care how you get it to them.

365
00:20:00.000 --> 00:20:03.360
Put it in your communities, put it on your socials.

366
00:20:03.360 --> 00:20:07.800
Just do this for me.

367
00:20:07.800 --> 00:20:09.600
I want you to ask them a question.

368
00:20:12.440 --> 00:20:16.080
You can make a pretty graphic, or you can just type it.

369
00:20:16.080 --> 00:20:22.840
I want you to ask them, what is your biggest struggle today?

370
00:20:22.840 --> 00:20:28.320
OK?

371
00:20:28.320 --> 00:20:33.640
Ask them, what is your biggest struggle today?

372
00:20:33.640 --> 00:20:37.600
Do you know that studies show us that most people haven't

373
00:20:37.600 --> 00:20:41.400
been asked questions about them?

374
00:20:44.120 --> 00:20:47.200
Like, people don't ask anymore, do they?

375
00:20:47.200 --> 00:20:49.320
They don't say, hey, how you doing?

376
00:20:49.320 --> 00:20:51.880
And actually lean in to listen.

377
00:20:51.880 --> 00:20:55.080
So I'm not asking you to go write a dissertation,

378
00:20:55.080 --> 00:20:56.120
build out a challenge.

379
00:20:56.120 --> 00:20:58.120
I'm not asking you to make a webinar.

380
00:20:58.120 --> 00:21:01.480
I'm just asking you to put some content in front

381
00:21:01.480 --> 00:21:08.360
of your audience and ask them, what is your biggest challenge?

382
00:21:08.360 --> 00:21:11.560
How can I help you?

383
00:21:11.560 --> 00:21:13.840
That's how we build our trunks in our brands.

384
00:21:13.840 --> 00:21:16.360
That's the T.

385
00:21:16.360 --> 00:21:19.200
Now, who wants to know what the H is?

386
00:21:19.200 --> 00:21:21.840
E-T-H-O-S.

387
00:21:21.840 --> 00:21:25.560
H. OK.

388
00:21:25.560 --> 00:21:33.000
How many of you know that it's better to have a hot market

389
00:21:33.000 --> 00:21:35.320
than a cold market?

390
00:21:35.320 --> 00:21:36.280
Right?

391
00:21:36.280 --> 00:21:39.040
Have you ever, like, how many of you

392
00:21:39.040 --> 00:21:47.760
know that it's better to be helpful than to be hurtful?

393
00:21:47.760 --> 00:21:48.480
OK.

394
00:21:48.480 --> 00:21:55.600
So the H is we want a helpful, hot market.

395
00:21:55.600 --> 00:21:58.480
What do I mean by that?

396
00:21:58.480 --> 00:22:02.320
Is it OK if I show you a little behind the scenes?

397
00:22:02.320 --> 00:22:03.680
All right, no judgment.

398
00:22:03.680 --> 00:22:05.400
I want no judgment from anybody.

399
00:22:05.400 --> 00:22:06.320
Is that cool?

400
00:22:06.320 --> 00:22:07.680
Because I'm going to move my head

401
00:22:07.680 --> 00:22:09.600
and you're going to see something behind me

402
00:22:09.600 --> 00:22:12.320
that y'all could judge me on.

403
00:22:12.320 --> 00:22:13.120
OK?

404
00:22:13.120 --> 00:22:15.760
I'm going to move my head.

405
00:22:15.760 --> 00:22:19.440
What do y'all see back there?

406
00:22:19.440 --> 00:22:22.360
Does anybody see a Christmas tree back there?

407
00:22:22.360 --> 00:22:24.320
It's a Christmas tree, yep.

408
00:22:24.320 --> 00:22:27.760
OK, do you know why there's a Christmas tree back there?

409
00:22:27.760 --> 00:22:31.720
Because one of our brands is actually Holiday Decor.

410
00:22:31.720 --> 00:22:36.400
Do you know it is one of the most helpful, hot markets?

411
00:22:36.400 --> 00:22:41.280
It is a multi-billion dollar arena.

412
00:22:41.280 --> 00:22:43.720
The people are helpful.

413
00:22:43.720 --> 00:22:45.640
So I have a question for you.

414
00:22:45.640 --> 00:22:50.440
Xavier, Sally, Jap, Dr. Marcella, David, Laura,

415
00:22:50.440 --> 00:22:54.760
are the people that you are going after to serve,

416
00:22:54.760 --> 00:22:56.280
are they helpful?

417
00:22:56.280 --> 00:22:59.080
Jennifer, are they helpful?

418
00:22:59.080 --> 00:23:04.760
Are they naturally inclined to actually want to help you

419
00:23:04.760 --> 00:23:08.440
and to help each other?

420
00:23:08.440 --> 00:23:10.960
Because you can have the best idea.

421
00:23:10.960 --> 00:23:15.160
Is it OK if I drop some like coach, coach moments?

422
00:23:15.160 --> 00:23:17.680
You can have the best idea in the world,

423
00:23:17.680 --> 00:23:23.040
but if you've got a mean market who's competitive and miserly,

424
00:23:23.040 --> 00:23:27.080
it's not a good place to plant your tree.

425
00:23:27.080 --> 00:23:29.840
Is that fair?

426
00:23:29.840 --> 00:23:31.840
Can I tell you, I've planted some trees

427
00:23:31.840 --> 00:23:35.440
in some mean markets.

428
00:23:35.440 --> 00:23:38.440
So I come by that honestly.

429
00:23:38.440 --> 00:23:41.080
Can we just, yeah, I've planted some trees

430
00:23:41.080 --> 00:23:43.040
in some mean markets.

431
00:23:43.040 --> 00:23:48.880
And so the H stands for a hot and helpful market.

432
00:23:48.880 --> 00:23:52.280
Let me know one if that makes sense.

433
00:23:52.280 --> 00:23:54.240
So the T is your trunk.

434
00:23:54.240 --> 00:23:56.440
You're going to make it super safe for people.

435
00:23:56.440 --> 00:23:58.480
H, hot and helpful.

436
00:23:58.480 --> 00:24:02.560
O, all right, real talk.

437
00:24:02.560 --> 00:24:05.920
Who has an offer right now I can buy in the room?

438
00:24:05.920 --> 00:24:08.120
Robin, do you have something I can buy?

439
00:24:08.120 --> 00:24:12.440
Holly, do you have something I can buy from you right now?

440
00:24:12.440 --> 00:24:14.200
Jennifer, do you have something I can buy?

441
00:24:14.200 --> 00:24:16.680
Let me know yes in the chat.

442
00:24:16.680 --> 00:24:19.520
If you have something I can currently,

443
00:24:19.520 --> 00:24:23.480
go to your website, Xavier, Sally, Jap, Dr. Marcella,

444
00:24:23.480 --> 00:24:27.880
David, Laura, that I can actually buy.

445
00:24:27.880 --> 00:24:31.760
I can pay you money without having to call you up

446
00:24:31.760 --> 00:24:33.000
or have a call.

447
00:24:33.000 --> 00:24:34.560
I can pay you money straight up.

448
00:24:34.560 --> 00:24:35.840
OK, cool.

449
00:24:35.840 --> 00:24:37.880
So the O is offer.

450
00:24:37.880 --> 00:24:39.440
No, I have to call you.

451
00:24:39.440 --> 00:24:42.880
All right, well, Jennifer, I'm going

452
00:24:42.880 --> 00:24:44.640
to give you a next step, right?

453
00:24:44.640 --> 00:24:48.400
Get me something I can buy today.

454
00:24:48.400 --> 00:24:49.840
Get me something I can buy today.

455
00:24:49.840 --> 00:24:56.520
So the O on the framework that has literally saved my hide

456
00:24:56.520 --> 00:25:00.480
is to have offers that people can buy.

457
00:25:00.000 --> 00:25:01.320
Straight up.

458
00:25:01.320 --> 00:25:02.600
Okay?

459
00:25:02.600 --> 00:25:04.720
And then the S.

460
00:25:06.240 --> 00:25:07.280
The S.

461
00:25:08.320 --> 00:25:12.160
The S stands for the significance factor.

462
00:25:12.160 --> 00:25:14.840
Can somebody write significance in the chat?

463
00:25:18.560 --> 00:25:23.080
Do y'all know that your clients want to feel significant?

464
00:25:25.580 --> 00:25:29.980
They wanna feel, even if they won't tell you, right?

465
00:25:29.980 --> 00:25:33.920
God designed us to be cities on a hill, right?

466
00:25:33.920 --> 00:25:37.480
I actually have it written for my groups on a coffee cup

467
00:25:37.480 --> 00:25:39.740
that they're worthy to be a city on a hill.

468
00:25:41.580 --> 00:25:45.160
Even in holiday decor, my clients want to know

469
00:25:45.160 --> 00:25:48.280
that it's significance driven.

470
00:25:48.280 --> 00:25:50.200
Does that make sense?

471
00:25:50.200 --> 00:25:53.040
So when you are building out your communities,

472
00:25:53.040 --> 00:25:58.040
I want you to look for ways to make it easy

473
00:25:58.320 --> 00:26:03.120
for people to feel significant, okay?

474
00:26:03.120 --> 00:26:04.960
Can I give you a quick tip on that?

475
00:26:06.000 --> 00:26:09.560
Let me know if it's okay if I give you a quick tip on that.

476
00:26:09.560 --> 00:26:11.160
Awesome.

477
00:26:11.160 --> 00:26:16.160
So do you know that studies show that most people,

478
00:26:16.240 --> 00:26:18.920
at least in the United States,

479
00:26:18.920 --> 00:26:23.920
have not been celebrated since their high school graduation?

480
00:26:28.520 --> 00:26:32.920
Nobody's clapped for them, nobody's said well done,

481
00:26:32.920 --> 00:26:37.920
nobody's said their name since high school graduation.

482
00:26:41.600 --> 00:26:45.460
So when you're building your communities,

483
00:26:45.460 --> 00:26:47.860
I want you to think about ways

484
00:26:47.860 --> 00:26:52.860
that you can engage your clients for significance.

485
00:26:53.700 --> 00:26:58.700
Celebrate them, Laura, acknowledge them, Sally.

486
00:26:59.380 --> 00:27:03.220
Xavier, figure out what is their,

487
00:27:03.220 --> 00:27:05.180
you guys familiar with the love languages, right?

488
00:27:05.180 --> 00:27:07.660
Figure out what their love language is.

489
00:27:09.100 --> 00:27:12.500
And here's a quick tip behind this.

490
00:27:13.900 --> 00:27:17.540
When you celebrate their significance,

491
00:27:17.540 --> 00:27:20.420
when you engage with them,

492
00:27:20.780 --> 00:27:25.780
when you engage with them, they actually want more, right?

493
00:27:28.740 --> 00:27:32.340
Literally, their cells begin to resonate

494
00:27:32.340 --> 00:27:35.940
with an energy, an authentic,

495
00:27:35.940 --> 00:27:37.740
we call it resonating authority,

496
00:27:37.740 --> 00:27:40.700
but there's an authentic resonance

497
00:27:40.700 --> 00:27:44.420
that when you make space for people to be great

498
00:27:44.420 --> 00:27:48.020
in your communities, right?

499
00:27:48.020 --> 00:27:51.020
Guess what you're gonna get more of, right?

500
00:27:51.020 --> 00:27:53.180
You're gonna get more of people

501
00:27:53.180 --> 00:27:58.180
who want to celebrate others, be great, and contribute.

502
00:27:58.380 --> 00:27:59.420
Does that make sense?

503
00:28:01.820 --> 00:28:03.440
So what's the ethos?

504
00:28:03.440 --> 00:28:04.800
How does this work?

505
00:28:05.760 --> 00:28:09.060
So when I had the idea for holiday decor,

506
00:28:10.220 --> 00:28:15.220
idea, I was like, Lord, Babylonian holiday, no!

507
00:28:16.060 --> 00:28:21.060
I mean, I got all up in my church girl, okay?

508
00:28:21.500 --> 00:28:24.700
And God's like, Ann, do you know there are more people

509
00:28:24.700 --> 00:28:27.860
who are, you know, commit suicide,

510
00:28:27.860 --> 00:28:30.740
have struggles with drugs and alcohol during the holidays?

511
00:28:30.740 --> 00:28:33.220
I'm asking you to speak a word of hope into it.

512
00:28:34.140 --> 00:28:35.220
So let me ask you a question.

513
00:28:35.220 --> 00:28:38.940
Can you go ahead and write your area in the chat?

514
00:28:38.940 --> 00:28:41.420
What area is your brand in?

515
00:28:41.420 --> 00:28:42.460
Are you a coach?

516
00:28:42.460 --> 00:28:43.900
Are you a life coach?

517
00:28:43.900 --> 00:28:45.100
Are you a consultant?

518
00:28:45.940 --> 00:28:47.460
Are you a builder?

519
00:28:47.460 --> 00:28:50.140
What is your area?

520
00:28:50.140 --> 00:28:51.820
Because I'd like to do a little exercise,

521
00:28:51.820 --> 00:28:54.660
and then if we have time, we can do a hot seat or two.

522
00:28:54.660 --> 00:28:58.620
Okay, so we got personal alignment coach, love that.

523
00:28:58.620 --> 00:29:01.540
Coach, faith, strategist, super cool.

524
00:29:01.540 --> 00:29:04.300
Okay, coach is building tribes, right?

525
00:29:04.300 --> 00:29:07.700
Coach, course, services, and want to be in decor too.

526
00:29:07.700 --> 00:29:09.860
All right, we can talk, we can talk.

527
00:29:09.860 --> 00:29:11.600
A life coach, all right.

528
00:29:12.600 --> 00:29:14.880
Holistic health, come on.

529
00:29:16.480 --> 00:29:19.840
Tenants become owners, love that, love real estate.

530
00:29:19.840 --> 00:29:22.140
Real estate is one of our brands, okay.

531
00:29:23.240 --> 00:29:25.680
Help, okay, I love this.

532
00:29:25.680 --> 00:29:27.480
So I want to ask you a question.

533
00:29:29.560 --> 00:29:32.560
When you think about building your community,

534
00:29:32.560 --> 00:29:35.720
I want you to start with a significance piece first.

535
00:29:35.720 --> 00:29:37.680
So I want you to imagine your clients.

536
00:29:38.560 --> 00:29:41.040
A God engagement coach, that's cool, Xavier.

537
00:29:42.240 --> 00:29:44.200
I want you to think about your clients.

538
00:29:45.120 --> 00:29:49.140
What would make them feel significant?

539
00:29:50.280 --> 00:29:53.160
All right, see if you can answer that question.

540
00:29:54.640 --> 00:29:57.160
Because if you can answer that question

541
00:29:57.160 --> 00:29:59.680
as you're building out your communities,

542
00:30:00.000 --> 00:30:07.000
and you take that one word and you put it right behind your camera.

543
00:30:07.000 --> 00:30:10.520
Every time you're creating that content, Jennifer,

544
00:30:10.520 --> 00:30:13.880
every time you're creating those coaching programs, Sally,

545
00:30:13.880 --> 00:30:17.800
every time you're making those Zoom calls, Dr. Marcella,

546
00:30:17.800 --> 00:30:21.480
every time you're putting together those programs, David,

547
00:30:21.480 --> 00:30:24.040
every time you're doing that, Jap,

548
00:30:24.040 --> 00:30:26.640
you're seeing that word and you're

549
00:30:26.640 --> 00:30:33.120
reminded that it's about serving them so that,

550
00:30:33.120 --> 00:30:43.960
somebody write, so that the momentum of

551
00:30:43.960 --> 00:30:47.560
the greatness that you're creating in your community, Jennifer,

552
00:30:47.560 --> 00:30:51.760
that that's the thing that causes it to grow.

553
00:30:52.160 --> 00:30:56.620
Does that make sense? So how does

554
00:30:56.620 --> 00:31:01.660
it start? Who's going to put the first piece of content out?

555
00:31:01.660 --> 00:31:04.220
Who's going to ask what they're struggling with?

556
00:31:04.220 --> 00:31:07.140
Not from like a sappy way,

557
00:31:07.140 --> 00:31:11.060
just, hey, what's your biggest struggle?

558
00:31:11.060 --> 00:31:14.060
Like wildfires, exactly.

559
00:31:14.060 --> 00:31:16.820
What's your biggest struggle?

560
00:31:16.820 --> 00:31:19.580
Do you know one of the biggest struggles in holiday decor?

561
00:31:19.580 --> 00:31:20.980
I did not know this, by the way,

562
00:31:20.980 --> 00:31:23.860
until I polled a bunch of people.

563
00:31:24.020 --> 00:31:27.220
Let me know in the chat what you think

564
00:31:27.220 --> 00:31:29.700
the biggest struggles in holiday decor are,

565
00:31:29.700 --> 00:31:32.260
like somebody decorating their house.

566
00:31:32.260 --> 00:31:36.140
Just let me know. Is it okay if we have some fun?

567
00:31:36.140 --> 00:31:38.540
We're learning about what to buy.

568
00:31:38.540 --> 00:31:40.580
Okay. That's a good one.

569
00:31:40.580 --> 00:31:41.940
Don't know where to start.

570
00:31:41.940 --> 00:31:42.900
Okay. That's a good one.

571
00:31:42.900 --> 00:31:44.580
How to place it. Very cool.

572
00:31:44.580 --> 00:31:47.700
What theme? Very good.

573
00:31:47.700 --> 00:31:49.540
Getting warmer, getting warmer.

574
00:31:49.540 --> 00:31:50.500
Anybody else want to chime?

575
00:31:50.500 --> 00:31:52.380
Okay. Not being able to put it together well.

576
00:31:52.380 --> 00:31:54.340
All right. Very cool. Very cool.

577
00:31:54.340 --> 00:31:56.060
On a budget, color.

578
00:31:56.060 --> 00:31:58.060
Very good. No time.

579
00:31:58.060 --> 00:32:01.820
Do you know what the number one struggle is?

580
00:32:02.140 --> 00:32:09.140
Their spouse or significant other is not on the same page.

581
00:32:09.260 --> 00:32:13.580
So, one partner is hanging out,

582
00:32:13.580 --> 00:32:18.460
watching the football game or playing golf,

583
00:32:18.460 --> 00:32:25.380
and the other one is over at Hobby Lobby or Target or HomeGoods,

584
00:32:25.380 --> 00:32:27.100
spending, I don't know,

585
00:32:27.100 --> 00:32:31.460
2,500 bucks on things that they don't have a place to store.

586
00:32:31.460 --> 00:32:35.580
So, it's the relational conflict in the home.

587
00:32:35.580 --> 00:32:40.380
Who knew? Who knew?

588
00:32:40.700 --> 00:32:47.380
So, I didn't know that until I polled the actual ideal client.

589
00:32:48.460 --> 00:32:50.180
I asked, what are you looking for?

590
00:32:50.180 --> 00:32:52.260
She said, more reindeer.

591
00:32:52.260 --> 00:32:54.060
Yes, I'm good with that.

592
00:32:54.060 --> 00:32:55.860
I'm totally good with that.

593
00:32:55.860 --> 00:32:58.900
All right. So, Holly, think about this.

594
00:32:58.900 --> 00:33:03.620
When you ask your client base or a core group of people,

595
00:33:03.620 --> 00:33:05.540
hey, what's your biggest struggle?

596
00:33:05.540 --> 00:33:08.100
At HomeGoods, yes.

597
00:33:08.660 --> 00:33:11.220
What's their biggest struggle, Robin?

598
00:33:11.220 --> 00:33:14.660
Did you find things that people were struggling with when you were

599
00:33:14.660 --> 00:33:18.660
hosting your challenge that was maybe slightly different than you thought?

600
00:33:18.660 --> 00:33:23.780
All right. Well, help your clients feel significant in that.

601
00:33:24.220 --> 00:33:27.660
Not fulfilling their purpose.

602
00:33:28.220 --> 00:33:35.100
Awesome. So, there's one other thing I want to give you on this ethos framework.

603
00:33:35.220 --> 00:33:38.180
So, how many of you have heard that phrase,

604
00:33:38.180 --> 00:33:40.820
out of sight, out of mind?

605
00:33:40.820 --> 00:33:45.580
Have you ever heard that phrase, out of sight, out of mind?

606
00:33:46.740 --> 00:33:54.500
I want to tie the significance factor into something for your clients.

607
00:33:55.580 --> 00:33:59.740
So, right now, they're dealing with something.

608
00:33:59.740 --> 00:34:03.860
Maybe it's finances, maybe it's relationship,

609
00:34:03.860 --> 00:34:07.020
maybe they're just about to throw in the towel.

610
00:34:07.020 --> 00:34:09.380
Maybe they just had a big win and they're like,

611
00:34:09.380 --> 00:34:10.659
is this all there is?

612
00:34:10.659 --> 00:34:13.100
Like, what do I do now?

613
00:34:13.100 --> 00:34:20.300
Maybe they're walking through some really hard times in health.

614
00:34:20.300 --> 00:34:23.460
They're going through something.

615
00:34:23.460 --> 00:34:32.460
When you create a place for significance-driven community,

616
00:34:32.460 --> 00:34:36.260
you pull them up out of the mire,

617
00:34:36.260 --> 00:34:40.260
and you give them something to focus on,

618
00:34:40.260 --> 00:34:42.420
to keep their sight on,

619
00:34:42.420 --> 00:34:47.699
even if it's holiday decor.

620
00:34:50.260 --> 00:34:54.219
So, that's the ethos method.

621
00:34:54.219 --> 00:34:57.460
We blueprint brands a lot.

622
00:34:57.460 --> 00:35:01.140
Bruce knows that. We've got a lot of brands.

623
00:35:00.000 --> 00:35:03.840
Some I'm the face of, some I'm not the face of.

624
00:35:03.840 --> 00:35:07.600
We have them in real estate, we have health, we have meditation, we have

625
00:35:07.600 --> 00:35:10.680
decorating, design, coaching, consulting, mentoring.

626
00:35:10.680 --> 00:35:14.520
And we use the same framework.

627
00:35:14.520 --> 00:35:17.900
Why? Because it resonates with how we're

628
00:35:17.900 --> 00:35:23.120
actually designed by God. And when you create this way,

629
00:35:23.120 --> 00:35:28.360
you become that big safe tree, that big safe trunk

630
00:35:28.360 --> 00:35:32.960
for them to come to, find shade under.

631
00:35:32.960 --> 00:35:36.320
And then the truth is, you can produce brand.

632
00:35:36.320 --> 00:35:39.520
How many of y'all have multiple ideas? Give me a yes.

633
00:35:39.520 --> 00:35:43.600
I see you. I feel you, right?

634
00:35:43.600 --> 00:35:48.760
So it gives you a framework. You do one successfully,

635
00:35:48.760 --> 00:35:52.120
and then you just crank out brand, after brand,

636
00:35:52.120 --> 00:35:55.760
after brand, after brand. And all it is,

637
00:35:55.760 --> 00:36:00.240
is the fruit, right? The leaves of your tree

638
00:36:00.240 --> 00:36:04.000
are for the healing of the nations, right? It's in season.

639
00:36:04.000 --> 00:36:09.440
You're bearing fruit in season. So, that's what I got, Bruce.

640
00:36:09.440 --> 00:36:13.880
We can do some Q&A, any questions, like, you take the,

641
00:36:13.880 --> 00:36:16.120
I was going to say, Bruce, take the wheel.

642
00:36:16.120 --> 00:36:20.920
This is awesome. Guys, this is super encouraging.

643
00:36:20.920 --> 00:36:23.760
Let's show some love in the chat. I know you guys have been blowing up the chat

644
00:36:23.760 --> 00:36:26.480
the whole time, but that was awesome, Ann.

645
00:36:26.480 --> 00:36:29.280
That was super, I was getting super motivated.

646
00:36:29.280 --> 00:36:31.360
I'm like, I'm going to do this, this and that,

647
00:36:31.360 --> 00:36:35.800
and just getting inspired again. So, love the gift of encouragement

648
00:36:35.800 --> 00:36:40.840
and just spurring people along. So, we could definitely take questions.

649
00:36:40.840 --> 00:36:42.960
I've got a couple of things we can chat about,

650
00:36:42.960 --> 00:36:46.400
maybe to clarify a few things and dive deep.

651
00:36:46.400 --> 00:36:49.800
But if you guys have some questions for Ann,

652
00:36:49.800 --> 00:36:51.840
like, let's go ahead and just put your hand up,

653
00:36:51.840 --> 00:36:54.680
and we'll react, we'll get it queued up.

654
00:36:54.680 --> 00:36:58.080
One thing I would love to hear, which I think was really inspiring to me

655
00:36:58.080 --> 00:37:03.760
when we first met years ago, is just hearing, like,

656
00:37:03.760 --> 00:37:07.680
the details of the holiday decor course,

657
00:37:07.680 --> 00:37:10.240
because, like, just explaining, like, what it is.

658
00:37:10.240 --> 00:37:12.920
And I think you sent me some of the recordings and stuff,

659
00:37:12.920 --> 00:37:16.120
and it's not as complicated as this is,

660
00:37:16.120 --> 00:37:19.640
you didn't fly to some fancy studio and shoot this whole production.

661
00:37:19.640 --> 00:37:22.600
And so, maybe just give it and share as much of the numbers

662
00:37:22.600 --> 00:37:24.080
as you feel comfortable sharing,

663
00:37:24.080 --> 00:37:25.680
because I think it's very inspiring to say,

664
00:37:25.680 --> 00:37:27.760
hey, this is what's possible,

665
00:37:27.760 --> 00:37:31.640
and this is actually what that product kind of looked like for people.

666
00:37:31.640 --> 00:37:37.040
Come on, and Bruce, I can actually send you the original webinar

667
00:37:37.040 --> 00:37:38.200
from way back in the day.

668
00:37:38.200 --> 00:37:42.360
How many of you would like to see, like, mediocre printing money?

669
00:37:42.360 --> 00:37:45.280
Is that okay? Is it okay for you?

670
00:37:45.280 --> 00:37:47.120
Like, we want to be great, we want to be excellent,

671
00:37:47.120 --> 00:37:49.320
but sometimes we're mediocre in the middle,

672
00:37:49.320 --> 00:37:50.840
and that's okay.

673
00:37:50.840 --> 00:37:55.120
So, I got this idea, this download for holiday decor,

674
00:37:55.120 --> 00:38:00.480
and I created a very mediocre webinar,

675
00:38:00.480 --> 00:38:03.560
like, very mediocre,

676
00:38:03.560 --> 00:38:07.320
called Stress-Free Holiday Home.

677
00:38:07.320 --> 00:38:09.280
Okay? Somebody write,

678
00:38:09.280 --> 00:38:12.520
mediocre can print money.

679
00:38:12.520 --> 00:38:15.600
Just write it, mediocre can print money.

680
00:38:15.600 --> 00:38:21.280
Action is what gets you the sales, right?

681
00:38:21.280 --> 00:38:23.760
So, we're going to take action.

682
00:38:23.760 --> 00:38:25.960
Action is going to get you the sales.

683
00:38:25.960 --> 00:38:28.680
So, I took action, I took imperfect action,

684
00:38:28.680 --> 00:38:30.440
Stress-Free Holiday Home.

685
00:38:30.440 --> 00:38:35.960
We created a $495 eight-module course,

686
00:38:35.960 --> 00:38:40.560
pre-recorded, on the back of a recorded webinar.

687
00:38:40.560 --> 00:38:49.200
Back of a recorded webinar, okay?

688
00:38:49.200 --> 00:38:56.240
So, the first time I shared the webinar,

689
00:38:56.240 --> 00:39:00.560
guess how many people I had in the room?

690
00:39:00.560 --> 00:39:03.320
Was it 100?

691
00:39:03.320 --> 00:39:05.880
No. Two.

692
00:39:05.880 --> 00:39:07.360
Okay, that's actually pretty good.

693
00:39:07.360 --> 00:39:08.960
I appreciate that, Robin.

694
00:39:08.960 --> 00:39:15.360
We actually had, I'll tell you, 19 people in the room.

695
00:39:15.360 --> 00:39:19.920
We had 19 people in the room.

696
00:39:19.920 --> 00:39:26.920
I sold that webinar, and I made just under $5,000,

697
00:39:26.920 --> 00:39:33.440
with fewer than 20 people in the room.

698
00:39:33.440 --> 00:39:38.520
I thought I was a billionaire, okay?

699
00:39:38.520 --> 00:39:42.920
A billionaire, because I made just under $5,000.

700
00:39:42.920 --> 00:39:45.040
Here's the kicker.

701
00:39:45.040 --> 00:39:49.720
The webinar dropped in the middle of the webinar.

702
00:39:49.720 --> 00:39:53.840
I had to restart it.

703
00:39:53.840 --> 00:39:58.120
And I, somebody write, still made sales.

704
00:39:58.120 --> 00:39:59.680
Still made sales.

705
00:40:00.000 --> 00:40:14.500
still made sales. Imperfect action is what's required. Okay? That stress-free holiday home

706
00:40:14.500 --> 00:40:21.420
webinar went on to become Holiday Decor Home, which you can go to, you know, I can drop

707
00:40:21.420 --> 00:40:27.340
the website, you guys could see it. And literally, we have webinars, we have physical products,

708
00:40:27.340 --> 00:40:33.460
we manufacture three lines now, Joie de Vivre, Majesty, and Aspen Winter, which we sell out

709
00:40:33.460 --> 00:40:40.780
every year. And we have information products, a certification program, and more. It all

710
00:40:40.780 --> 00:40:53.180
started with a $495 stress-free holiday home webinar. Okay? Loaves and fish, exactly. Does

711
00:40:53.180 --> 00:40:59.300
that answer your question, Bruce? That's great. Absolutely. Yeah, I think just it's

712
00:40:59.300 --> 00:41:04.340
we kind of get, you know, caught up in the in the details of it's got to be perfect.

713
00:41:04.340 --> 00:41:09.020
My logo is not right. I think just for context, I think when you showed it to me, if I remember

714
00:41:09.020 --> 00:41:13.820
correctly, it was a PowerPoint with like a voiceover. Like, I don't think you were on

715
00:41:13.820 --> 00:41:18.940
camera. Like, I don't think it wasn't even that. It was like your recorded voice with

716
00:41:18.940 --> 00:41:27.300
like a wet, you know, and when, like, how long ago was this? That I did that in 2013.

717
00:41:27.300 --> 00:41:32.140
And it's still like, you're still still working. Yeah. So that's 11, 12 years, sorry, 12 years

718
00:41:32.140 --> 00:41:38.980
later, it's still making some money. That's crazy. Unbelievable. And that's that's holiday

719
00:41:38.980 --> 00:41:45.940
decor. Right? So obviously, we're not dropping a link so you can go buy. But that's what

720
00:41:45.940 --> 00:41:48.940
I want to show you guys that because we're talking about significance, we're talking

721
00:41:48.940 --> 00:41:53.660
about all these things. And this is something as simple as just solving a need for someone,

722
00:41:53.660 --> 00:41:58.980
they have a problem, you have a solution. And it's a hot market that I think was the

723
00:41:58.980 --> 00:42:05.140
key thing. It's just a huge industry and a huge. Yep. Absolutely.

724
00:42:05.140 --> 00:42:12.660
That gives you I'm, yes. So the colors didn't match where my perfectionists. Anybody struggle

725
00:42:12.660 --> 00:42:18.500
with that? The colors didn't match. I had pink and orange. And the fonts didn't work.

726
00:42:18.500 --> 00:42:23.380
I literally have I have a vision board. And I actually have slides that scroll through

727
00:42:23.380 --> 00:42:30.020
with one of the images from that webinar, Bruce, to remind me. So I can is somebody

728
00:42:30.020 --> 00:42:41.700
encouraged by that? Okay. Yeah. Yeah. And there's no community with that. This is like

729
00:42:41.700 --> 00:42:48.220
a downloaded a batch of videos. So what I think is really cool is, obviously, it's,

730
00:42:48.220 --> 00:42:53.060
it's been, it's been 12 years since since that. And now I think being able to connect

731
00:42:53.060 --> 00:42:57.540
with people using technology is incredibly powerful. So you guys have the opportunity

732
00:42:57.540 --> 00:43:03.220
to create family really is to create these deeper connections and really speak into people's

733
00:43:03.220 --> 00:43:08.460
lives even at a different level. Yes, our community at the time, Bruce, this

734
00:43:08.460 --> 00:43:16.820
is was Skype text. Skype. Yeah, that's funny. So, I mean, you're light years ahead. How

735
00:43:16.820 --> 00:43:22.260
many of you built your communities already? Right? Have you have you right taken action

736
00:43:22.260 --> 00:43:27.220
stepped out. So yeah, no, it's, it's, I'm a little embarrassed of it. But then I'm not

737
00:43:27.220 --> 00:43:35.220
embarrassed of it. But I'm so take action. I love it. That's so cool. Okay, I'm gonna

738
00:43:35.220 --> 00:43:40.380
let Robin ask a question here. Let me get you, Robin, if you want to unmute here. I'll

739
00:43:40.380 --> 00:43:43.340
add you in. There we go. What's up?

740
00:43:43.340 --> 00:43:52.580
Let me lower my hand here. I always forget to do that. Yeah, we, we went ahead and had

741
00:43:52.580 --> 00:43:58.020
a five day workshop. We called it a workshop. It was a challenge. And then we had a bonus

742
00:43:58.020 --> 00:44:08.860
day. And the reason why I put two in the in the chat was that's what we had. We had

743
00:44:08.860 --> 00:44:16.380
one person on Monday and one person on Friday. And the guy that we had on Monday was somebody

744
00:44:16.380 --> 00:44:23.500
that I got outside of our Facebook ads, just somebody that wanted to jump on. And we had

745
00:44:23.500 --> 00:44:31.820
our guests on every night except Friday, when I guess didn't show up, I had to improvise.

746
00:44:31.820 --> 00:44:37.020
But you know, we stumbled through this. I just wanted to say this to encourage everybody.

747
00:44:37.020 --> 00:44:42.540
We stumbled through this thing. It was I'm calling it a dress rehearsal to our our team.

748
00:44:42.540 --> 00:44:53.900
We spent $250 on Facebook ads, and we got 27 people that signed up for the for the workshop.

749
00:44:53.900 --> 00:44:59.300
And then when we talked to the person on Friday, we found out that all of the ads were going

750
00:44:59.300 --> 00:45:00.060
into people's spaces.

751
00:45:00.000 --> 00:45:03.640
and all of the emails that we sent out for the links

752
00:45:03.640 --> 00:45:06.580
and everything were going into people's spam folder.

753
00:45:06.580 --> 00:45:09.600
And so she was the one person that showed up

754
00:45:09.600 --> 00:45:12.720
was took the initiative and looked in her spam

755
00:45:12.720 --> 00:45:15.440
and she was able to get on.

756
00:45:15.440 --> 00:45:20.440
And so anyway, I just wanted to encourage everyone with that

757
00:45:21.040 --> 00:45:24.160
and Anne, I appreciate you sharing your horror stories,

758
00:45:24.160 --> 00:45:27.200
but I'm more of a ready, fire, aim,

759
00:45:27.200 --> 00:45:29.520
let's get this thing done, let's go.

760
00:45:29.560 --> 00:45:31.360
And take some action.

761
00:45:31.360 --> 00:45:33.720
And I told my team, we're gonna do this every month,

762
00:45:33.720 --> 00:45:38.240
so let's just do this now and make our mistakes

763
00:45:38.240 --> 00:45:40.680
and get better as we go on.

764
00:45:40.680 --> 00:45:45.680
But the question that I had to do with,

765
00:45:45.680 --> 00:45:48.240
when you said that, I took some notes here,

766
00:45:48.240 --> 00:45:52.120
when you said that the people were hot and,

767
00:45:52.120 --> 00:45:52.960
what was it?

768
00:45:52.960 --> 00:45:54.600
Hot and helpful?

769
00:45:54.600 --> 00:45:56.680
Helpful, helpful.

770
00:45:57.240 --> 00:45:59.560
The people that I'm talking to are not hot

771
00:45:59.560 --> 00:46:00.400
and they're not helpful.

772
00:46:00.400 --> 00:46:03.800
They've lost hope that they're never gonna have a home again

773
00:46:03.800 --> 00:46:05.200
they're gonna rent the rest of their life.

774
00:46:05.200 --> 00:46:08.720
They kind of settled into that mode

775
00:46:08.720 --> 00:46:13.400
and what I'm trying to bring to them is hope

776
00:46:13.400 --> 00:46:16.360
that we're gonna take your current rent spend,

777
00:46:16.360 --> 00:46:18.120
you don't have to do anything else

778
00:46:18.120 --> 00:46:20.740
and turn that current rent spend into home ownership.

779
00:46:20.740 --> 00:46:24.440
So that's what I'm trying to brand out there

780
00:46:24.440 --> 00:46:26.320
to everyone is this.

781
00:46:27.000 --> 00:46:32.000
I don't have the hot helpful people that you're talking to.

782
00:46:32.120 --> 00:46:37.120
So am I barking up the wrong tree to do a pun,

783
00:46:38.480 --> 00:46:41.840
I guess from your tree trunk idea?

784
00:46:41.840 --> 00:46:43.720
Well, first, can we give it up for Robin

785
00:46:43.720 --> 00:46:46.760
for bringing the encouragement

786
00:46:46.760 --> 00:46:51.360
and then sharing the real stuff kind of behind the scenes.

787
00:46:51.360 --> 00:46:55.320
So I'd love to answer that question with a quick story

788
00:46:55.360 --> 00:46:58.680
which helped me to not bark up the wrong trees

789
00:46:58.680 --> 00:47:00.320
if that's okay, Robin.

790
00:47:01.640 --> 00:47:04.800
So how many of you are familiar with,

791
00:47:04.800 --> 00:47:06.540
most of you probably love him or hate him,

792
00:47:06.540 --> 00:47:11.200
doesn't matter to me, Elon Musk and his electric vehicles.

793
00:47:11.200 --> 00:47:12.740
You're familiar with that.

794
00:47:12.740 --> 00:47:15.520
So when Elon first started,

795
00:47:16.440 --> 00:47:21.440
he started with his higher priced model

796
00:47:22.280 --> 00:47:27.280
to go after a person who was ready to invest

797
00:47:29.120 --> 00:47:33.360
and I would call that person a hot market

798
00:47:33.360 --> 00:47:36.600
and a helpful mindset already.

799
00:47:36.600 --> 00:47:37.600
Does that make sense?

800
00:47:38.640 --> 00:47:43.560
Then from that place, once he made the money

801
00:47:43.560 --> 00:47:47.200
and got a hold of working with that client,

802
00:47:47.200 --> 00:47:50.600
then he went down a little to the next layer

803
00:47:50.640 --> 00:47:52.780
where people were maybe a little struggling

804
00:47:52.780 --> 00:47:55.480
and brought in a lesser priced vehicle

805
00:47:55.480 --> 00:47:57.000
and then did the same

806
00:47:57.000 --> 00:47:58.680
and brought in a lesser priced vehicle.

807
00:47:58.680 --> 00:48:03.600
I think there were four stria or stratifications,

808
00:48:03.600 --> 00:48:05.920
if you will, four layers.

809
00:48:05.920 --> 00:48:10.140
So when we're looking, Robin, at a hot and helpful market,

810
00:48:11.760 --> 00:48:13.600
if you're up for it, do an exercise with me

811
00:48:13.600 --> 00:48:15.680
because we do this a lot.

812
00:48:15.680 --> 00:48:18.760
So I put my hands like I'm a horse,

813
00:48:18.760 --> 00:48:21.200
like in a race, right, a horse race.

814
00:48:21.200 --> 00:48:26.120
And I'm like, is my current market bending positive

815
00:48:26.120 --> 00:48:28.440
or are they bending negative?

816
00:48:28.440 --> 00:48:30.080
And if they're bending negative,

817
00:48:30.080 --> 00:48:34.400
I'm like, rut row, rut row.

818
00:48:34.400 --> 00:48:37.800
And so we try to change our languaging

819
00:48:39.080 --> 00:48:44.080
to attract people who are already healthy,

820
00:48:44.280 --> 00:48:48.680
healthy, even if it's only our first 10

821
00:48:48.680 --> 00:48:53.080
or 15 customers or community members.

822
00:48:53.080 --> 00:48:54.860
Does that make sense?

823
00:48:55.960 --> 00:49:00.960
So maybe I don't build out,

824
00:49:01.320 --> 00:49:04.400
I'll just shoot super straight.

825
00:49:04.400 --> 00:49:06.160
Is it okay if I just share with you?

826
00:49:06.160 --> 00:49:09.440
And Bruce, go back and clean my mess up

827
00:49:09.440 --> 00:49:11.560
if I'm doing something not appropriate here.

828
00:49:11.560 --> 00:49:16.560
But I would not bring a new idea community to the market

829
00:49:18.120 --> 00:49:23.120
that didn't have a helpful, positive bent at first.

830
00:49:25.900 --> 00:49:28.640
I can help way more people

831
00:49:28.640 --> 00:49:33.040
with my $27 holiday decor stuff now.

832
00:49:33.040 --> 00:49:36.840
But when I started, it was a $495 product

833
00:49:36.840 --> 00:49:41.840
with a $995 upsell and basically a $5,000 certification.

834
00:49:44.000 --> 00:49:45.900
Does that answer your question, Robin?

835
00:49:50.880 --> 00:49:51.720
Sort of.

836
00:49:52.640 --> 00:49:56.120
It sounds to me like I need to go back to the drawing board

837
00:49:56.120 --> 00:50:00.120
and either change my product or change.

838
00:50:00.000 --> 00:50:07.760
my people. So one thing you could do is just change how you think about them, right?

839
00:50:08.720 --> 00:50:12.160
Because there's hope in there because you're tapping on that hope, right?

840
00:50:12.720 --> 00:50:18.320
You're tapping, you're bringing them their hope. They just haven't heard it in a while, right?

841
00:50:20.400 --> 00:50:25.440
Yeah, I think what's what they're looking for is proof, proof of concept. In other words,

842
00:50:25.440 --> 00:50:30.640
I tell them this is what we can do and they're like, they've been sold a bill of goods so many

843
00:50:30.640 --> 00:50:37.840
times that they just don't believe that it can happen. They want to, but they really don't

844
00:50:37.840 --> 00:50:44.640
believe that it can happen for them. Yeah. So one of the ways we got around that for one of

845
00:50:44.640 --> 00:50:52.640
our other programs, we just, in fact, we just did a recent one with a mindset brand was we invited

846
00:50:52.640 --> 00:50:57.280
10 people in to do case studies. And we said, basically, we're going to walk with you and get

847
00:50:57.280 --> 00:51:03.600
the proof for the new brand. But yeah, I would always look for, and I would, I would defer to

848
00:51:03.600 --> 00:51:10.480
Bruce on this for the way the community is settling in for you guys. I'm always looking for

849
00:51:10.480 --> 00:51:20.160
the positive bent to anchor a brand because I know down the road, I can't build with negative,

850
00:51:21.120 --> 00:51:26.080
I'm pushing a boulder uphill and I don't want to do that, right?

851
00:51:28.960 --> 00:51:30.240
Have I stepped in it, Bruce?

852
00:51:32.240 --> 00:51:38.480
Have I stepped in it, Robin? This is good. It's a helpful, I think that's, it's true of everybody

853
00:51:38.480 --> 00:51:44.160
because we want to, I think sometimes we come at this from a mindset of just serving people. We

854
00:51:44.160 --> 00:51:49.280
just start there, but there is a way to do this as well because the best thing you can do as well

855
00:51:49.280 --> 00:51:55.600
to, and the reason Elon did this is because they had to, it costs a lot of money to build a car.

856
00:51:55.600 --> 00:52:00.160
So they started with the most expensive one where they could just having huge margins and it gave

857
00:52:00.160 --> 00:52:06.160
them the most opportunity to be successful. When you start at the low end, like you just,

858
00:52:06.160 --> 00:52:11.040
your margins are so slim, it only works at scale. And so you're gonna have to build it the right way.

859
00:52:12.560 --> 00:52:16.000
And again, it's not like you have to do this for the next five years and then you can do this.

860
00:52:16.480 --> 00:52:19.040
You said 10, 15 customers maybe is this way.

861
00:52:19.760 --> 00:52:27.760
Max, I've even started with as few as five, Bruce. We did a case study with just five and we basically

862
00:52:27.760 --> 00:52:35.760
said, do everything we ask you to do and share your results with people. But yeah, I think the

863
00:52:35.760 --> 00:52:46.080
helpful, just say helpful. Tap yourself and say, I'm helpful. Like your energy, your gift, Robin,

864
00:52:46.080 --> 00:52:56.880
is worth protecting, right? And it's tough to give from an empty cup. So if you've got 15 people

865
00:52:56.880 --> 00:53:07.760
pulling on you negative, we can create the philanthropy for home ownership on the back end

866
00:53:08.320 --> 00:53:16.800
of the seven figures or the multiple seven figures. But let's steward our container.

867
00:53:19.200 --> 00:53:23.440
Like you're literally, you're worthy, right? Worthy to be a city on a hill.

868
00:53:24.160 --> 00:53:31.120
This is the mug we send everybody. And yeah, your energy, like you're worth it.

869
00:53:34.320 --> 00:53:42.800
You're worth it. I hope that helps. I want everybody to make a ton of money really fast.

870
00:53:43.520 --> 00:53:47.520
And the fastest way to do that is a hot and helpful market. Find good people.

871
00:53:48.080 --> 00:53:55.920
Awesome. Awesome. Very good. Thanks, Robin. We'll keep talking. I'm going to add Sally

872
00:53:56.960 --> 00:54:02.640
there. Let me get a hand in here. Sally's coming to us all the way from New Zealand.

873
00:54:04.960 --> 00:54:07.280
I know I'm in tomorrow. How cool is that?

874
00:54:08.960 --> 00:54:13.840
That's cool. Thank you. Thank you. Thank you. I'm sure we're all sitting here going,

875
00:54:13.840 --> 00:54:19.040
oh my goodness, just so many pearls of wisdom and so much gold. Thank you for sharing. Thank

876
00:54:19.040 --> 00:54:25.040
you for keeping us engaged. Thank you for asking our permission. It's just, it's been a joy to

877
00:54:25.040 --> 00:54:31.440
watch you facilitate and share with us. My question for you, I've probably come from the bottom up.

878
00:54:32.000 --> 00:54:37.360
And so my question for you is how, because you are also an author and I'm about to be an author

879
00:54:37.360 --> 00:54:43.680
in about 17 days time, which is when my book launches. How can I utilize this wonderful

880
00:54:43.680 --> 00:54:52.800
opportunity of writing a book to leverage, um, and to, to, to get some money in to finance?

881
00:54:53.600 --> 00:54:59.520
Come on, let's give it up for Sally for writing. Well, for writing the book, right? So

882
00:55:00.000 --> 00:55:05.280
Um, Sally, one of the things that we do when we have, I've got four books out there, one

883
00:55:05.280 --> 00:55:14.760
of the things that we do with our books is we actually use them as lead magnets into

884
00:55:14.760 --> 00:55:18.160
a coaching community.

885
00:55:18.160 --> 00:55:25.000
And so we'll do a free book with shipping, you know, and tactically you can do all that

886
00:55:25.000 --> 00:55:29.200
Bruce, get them into your, get them into your community.

887
00:55:29.200 --> 00:55:38.000
And then we take the materials in the book and invite people into a journey with us,

888
00:55:38.000 --> 00:55:42.200
whether that's, uh, we just did it with a, a courage journal.

889
00:55:42.200 --> 00:55:50.760
It's an eight week, you know, not a big deal, but it's, it's got a nice price tag on it.

890
00:55:50.760 --> 00:55:56.080
And if you want to cashflow that pretty quickly, you can put a kind of a VIP.

891
00:55:56.080 --> 00:56:02.080
We've got 10 seats in this and we're really going to work with you, put a, put at least

892
00:56:02.080 --> 00:56:07.000
a three to five that I don't know where you're sitting in terms of prices, but what we would

893
00:56:07.000 --> 00:56:10.320
call a high ticket offer on that.

894
00:56:10.320 --> 00:56:16.960
And again, really get those helpful, the helpful people.

895
00:56:16.960 --> 00:56:19.060
They're out there.

896
00:56:19.060 --> 00:56:27.780
They're just waiting for the opportunity to get their VIP access to you.

897
00:56:27.780 --> 00:56:33.020
And the other thing we do a lot of is we'll, we'll do, um, snippets, right?

898
00:56:33.020 --> 00:56:38.900
Community snippets, um, shorts, kind of like Netflix trailer teasers where you leave the

899
00:56:38.900 --> 00:56:39.900
next one off.

900
00:56:39.900 --> 00:56:44.020
So they have to come back to the, get the next good, really good stuff, right?

901
00:56:44.020 --> 00:56:45.020
Almost like a series.

902
00:56:45.020 --> 00:56:47.140
We did, we actually did that with holiday decor.

903
00:56:47.220 --> 00:56:53.540
We did a 12 series podcast where we dropped and we said in the next one, we're going to

904
00:56:53.540 --> 00:57:03.340
cover and our podcast producer said it was the most watched podcast of any of the podcasts

905
00:57:03.340 --> 00:57:06.340
or listened to that he produced.

906
00:57:06.340 --> 00:57:09.700
And I was like my janky little holiday decor podcast.

907
00:57:09.700 --> 00:57:16.420
It was just a 12 series, half an hour.

908
00:57:16.420 --> 00:57:20.860
So you could do that with your book and get people into your community, get those coaching

909
00:57:20.860 --> 00:57:21.860
programs sold.

910
00:57:21.860 --> 00:57:22.860
Yeah.

911
00:57:22.860 --> 00:57:27.780
I've got a four nine five offer coming out, which is an eight weeks course.

912
00:57:27.780 --> 00:57:30.060
So that's what I'm selling out of it.

913
00:57:30.060 --> 00:57:32.500
That then takes me to a conference.

914
00:57:32.500 --> 00:57:37.740
So we're doing an experiential event that, um, will be one nine five for the conference

915
00:57:37.740 --> 00:57:38.740
ticket.

916
00:57:38.740 --> 00:57:43.860
And after that comes my high ticket of, you know, journey with me for a year.

917
00:57:44.260 --> 00:57:50.260
But I haven't, I'm just on that cusp of, so the people I have served previously and learned

918
00:57:50.260 --> 00:57:54.900
that if they're not hanging out and they're not open to faith, it's as much use as a chocolate

919
00:57:54.900 --> 00:57:56.020
fire guard.

920
00:57:56.020 --> 00:58:01.420
So my coaching is absolutely brilliant to people who hang out with God.

921
00:58:01.420 --> 00:58:04.860
If they're not open to it, it is absolutely useless.

922
00:58:04.860 --> 00:58:10.980
And I have learned that by running after them, knowing that God and Jesus is the only way,

923
00:58:10.980 --> 00:58:12.660
but they're like, get me out of here.

924
00:58:12.660 --> 00:58:15.020
So I've now learned that's not my tribe.

925
00:58:15.020 --> 00:58:18.380
I can say if they're open to using the book, I'm just going to do a quick plug.

926
00:58:18.380 --> 00:58:25.980
Cause I'm quite excited because you talked about trees and the tree, that's the tree.

927
00:58:25.980 --> 00:58:30.860
So people without Jesus sit here and Pete, cause they're the dead walking and people

928
00:58:30.860 --> 00:58:33.420
with Jesus sit here with all the fruit.

929
00:58:33.420 --> 00:58:36.100
So it's not, it's not a Christian book.

930
00:58:36.100 --> 00:58:37.100
It's not, it is.

931
00:58:37.100 --> 00:58:38.340
And it isn't.

932
00:58:38.340 --> 00:58:43.700
But the point is that I've learned on this journey, having served pre-Christians and

933
00:58:43.700 --> 00:58:46.420
Christians, as long as they're open, we're all good to go.

934
00:58:46.420 --> 00:58:48.340
So they're my hot people.

935
00:58:48.340 --> 00:58:53.620
I have to say, I have been in this community for all of like five minutes and Bruce has

936
00:58:53.620 --> 00:58:57.140
served me more than possibly I got.

937
00:58:57.140 --> 00:58:58.900
And I please, I love Pedro.

938
00:58:58.900 --> 00:59:00.060
I love Pedro.

939
00:59:00.060 --> 00:59:08.060
He's given me heaps, but Bruce's ability to cut to the chase and give us what we need.

940
00:59:08.780 --> 00:59:12.180
He's given me more in one month than Pedro gave me in two and a half years.

941
00:59:12.180 --> 00:59:13.980
And I've got a heap out of Pedro.

942
00:59:13.980 --> 00:59:15.620
I'm not putting Pedro down.

943
00:59:15.620 --> 00:59:19.500
I am just this because Bruce gets it.

944
00:59:19.500 --> 00:59:20.500
He's with it.

945
00:59:20.500 --> 00:59:21.500
He's with us.

946
00:59:21.500 --> 00:59:23.340
He's not up here miles away.

947
00:59:23.340 --> 00:59:26.860
He's with us in the trenches and his wisdom and insight.

948
00:59:26.860 --> 00:59:32.300
I mean, my husband sat on the website doing all the upgrades that Bruce gave us was brilliant.

949
00:59:32.340 --> 00:59:42.660
So I'm learning to understand getting around the right people and I'm learning to honor

950
00:59:42.660 --> 00:59:48.340
what I've got and find this, this whole thing was about finding my tribe.

951
00:59:48.340 --> 00:59:51.620
So yeah, it's been here and brilliant.

952
00:59:51.620 --> 00:59:57.580
So in Graham and the on space have been, it's, and people have got on and said, right, I'll

953
00:59:57.580 --> 00:59:58.580
share your message.

954
00:59:58.580 --> 00:59:59.900
I'll put it out on my Facebook page.

955
01:00:00.000 --> 01:00:00.840
I'll do it.

956
01:00:00.840 --> 01:00:03.000
So that help and that he,

957
01:00:03.000 --> 01:00:06.680
we got 70 people to back us for the book.

958
01:00:06.680 --> 01:00:08.040
Cause I didn't have the money for the book.

959
01:00:08.040 --> 01:00:09.400
So I said, right, let's put it out there.

960
01:00:09.400 --> 01:00:11.600
And 70 people put their hands up and said, we'll help.

961
01:00:11.600 --> 01:00:12.440
I'll buy this.

962
01:00:12.440 --> 01:00:13.260
I'll buy that.

963
01:00:13.260 --> 01:00:14.100
I'll buy the other.

964
01:00:14.100 --> 01:00:16.800
So I'm understanding for the first time

965
01:00:16.800 --> 01:00:20.040
in five years of coaching, I'm getting it.

966
01:00:20.040 --> 01:00:21.500
I'm slowly getting it.

967
01:00:21.500 --> 01:00:23.520
I've had to go through that,

968
01:00:23.520 --> 01:00:24.360
but it's there.

969
01:00:24.360 --> 01:00:26.440
Now what I've got to do is really deliver

970
01:00:26.440 --> 01:00:27.600
to get the financing.

971
01:00:28.600 --> 01:00:30.040
I love that.

972
01:00:30.040 --> 01:00:31.320
Can we do it up for Sally?

973
01:00:31.320 --> 01:00:32.160
Come on.

974
01:00:32.160 --> 01:00:33.680
Thanks, Tim.

975
01:00:33.680 --> 01:00:34.560
And thank you.

976
01:00:34.560 --> 01:00:36.320
Cause your words today,

977
01:00:37.200 --> 01:00:38.360
and you know what?

978
01:00:38.360 --> 01:00:39.880
Why am I not making any money?

979
01:00:41.120 --> 01:00:43.920
One offer on there that anyone can buy.

980
01:00:43.920 --> 01:00:44.760
There you go.

981
01:00:44.760 --> 01:00:47.000
They can register for the book,

982
01:00:48.080 --> 01:00:50.280
which is free, but there's no offer.

983
01:00:51.400 --> 01:00:52.640
What can I buy today?

984
01:00:52.640 --> 01:00:54.000
Somebody write that in the chat.

985
01:00:54.000 --> 01:00:56.040
What can Ann buy today from you?

986
01:00:56.040 --> 01:00:56.880
Right?

987
01:00:57.120 --> 01:00:58.600
That's the latest test.

988
01:00:58.600 --> 01:00:59.440
You're welcome.

989
01:01:01.600 --> 01:01:02.800
So, so good.

990
01:01:02.800 --> 01:01:03.640
And thanks.

991
01:01:03.640 --> 01:01:04.480
Thanks, Sally.

992
01:01:04.480 --> 01:01:05.300
We're so excited to have you guys.

993
01:01:05.300 --> 01:01:07.240
I'm going to bring Jennifer up real quick.

994
01:01:07.240 --> 01:01:08.520
And we'll, is it okay?

995
01:01:08.520 --> 01:01:10.720
I know we're right at three o'clock.

996
01:01:10.720 --> 01:01:11.920
I'm hanging out at the cabin.

997
01:01:11.920 --> 01:01:12.760
So.

998
01:01:13.680 --> 01:01:14.520
Very generous.

999
01:01:14.520 --> 01:01:15.360
Thank you.

1000
01:01:15.360 --> 01:01:16.200
Hey, Jennifer.

1001
01:01:16.200 --> 01:01:17.120
This has been amazing.

1002
01:01:17.120 --> 01:01:19.320
I mean, I second what Sally was saying

1003
01:01:19.320 --> 01:01:21.640
with just being part of this tribe and Bruce,

1004
01:01:21.640 --> 01:01:23.520
but I feel like the missing pieces were there

1005
01:01:23.520 --> 01:01:25.360
that I've been trying to do like bottom up

1006
01:01:25.360 --> 01:01:27.840
or, you know, my heart to do ministry.

1007
01:01:27.840 --> 01:01:29.200
You know, you have that ministry

1008
01:01:29.200 --> 01:01:32.120
and I just left a full big CFO career.

1009
01:01:32.120 --> 01:01:33.920
So I could always just coach for free

1010
01:01:33.920 --> 01:01:35.360
and do everything for free

1011
01:01:35.360 --> 01:01:37.720
because I could pay all my bills with my career.

1012
01:01:37.720 --> 01:01:41.120
And I left that to be a mom and it's amazing.

1013
01:01:41.120 --> 01:01:43.240
But now like those are my who,

1014
01:01:43.240 --> 01:01:45.000
and so I'm realizing like, I, you know,

1015
01:01:45.000 --> 01:01:46.040
God gave me this download

1016
01:01:46.040 --> 01:01:48.160
of this 12 week adventure course

1017
01:01:48.160 --> 01:01:51.720
that I have written a guide book for, have it all done.

1018
01:01:51.720 --> 01:01:53.040
But I'm not launching it

1019
01:01:53.040 --> 01:01:56.000
because my who's are the moms who are so busy

1020
01:01:56.000 --> 01:01:58.040
and stressed out and burnt out.

1021
01:01:58.040 --> 01:02:00.400
And I'm feeling bad to charge them, right?

1022
01:02:00.400 --> 01:02:02.840
Cause I'm like, oh, I'll just let you win for free.

1023
01:02:02.840 --> 01:02:05.800
And so I want to give it away for free to all my friends.

1024
01:02:05.800 --> 01:02:07.840
And then I'm not like marketing it

1025
01:02:07.840 --> 01:02:09.800
and, you know, selling its value.

1026
01:02:09.800 --> 01:02:12.240
So, you know, I think it's, you know,

1027
01:02:12.240 --> 01:02:14.960
to what you're saying, just appreciate, you know, that.

1028
01:02:14.960 --> 01:02:17.280
And then I like the VIP upgrade

1029
01:02:17.280 --> 01:02:19.640
where if I want to bring some people in for less,

1030
01:02:19.640 --> 01:02:21.000
I think my question right now,

1031
01:02:21.000 --> 01:02:22.640
and even like with Bruce is like,

1032
01:02:23.160 --> 01:02:24.240
I just launched my free tribe.

1033
01:02:24.240 --> 01:02:26.240
I handed out a ton of flyers at church

1034
01:02:26.240 --> 01:02:29.520
and emailed a bunch of people and like one person joined.

1035
01:02:29.520 --> 01:02:32.440
And I'm like, but that's supposed to be my sales funnel.

1036
01:02:32.440 --> 01:02:33.600
And so now I'm like,

1037
01:02:33.600 --> 01:02:36.000
maybe I just go right into the challenge

1038
01:02:36.000 --> 01:02:39.360
and not even try to like grow this free community

1039
01:02:39.360 --> 01:02:41.240
because those are the people that you're saying

1040
01:02:41.240 --> 01:02:43.720
that are probably just so busy and stressed

1041
01:02:43.720 --> 01:02:47.320
versus just go right for the offer and go for it.

1042
01:02:48.360 --> 01:02:49.840
So I really appreciate that.

1043
01:02:49.840 --> 01:02:52.080
Can we give it up for Jennifer for, again,

1044
01:02:52.440 --> 01:02:55.800
you know, one of the things when you and I ask our questions,

1045
01:02:55.800 --> 01:02:58.360
it's almost like the answer comes out

1046
01:02:58.360 --> 01:02:59.760
as we're asking the questions.

1047
01:02:59.760 --> 01:03:01.440
Have you ever felt that?

1048
01:03:01.440 --> 01:03:06.360
Like, so Jennifer, you're, you're saying you are a CFO.

1049
01:03:07.160 --> 01:03:08.000
So-

1050
01:03:08.000 --> 01:03:09.840
Yeah, I just walked away from school with money

1051
01:03:09.840 --> 01:03:12.400
and my husband is like, you need to go back and get it.

1052
01:03:12.400 --> 01:03:14.160
And I'm like, no, I'm not.

1053
01:03:14.160 --> 01:03:15.400
I'm doing this for reals.

1054
01:03:15.400 --> 01:03:16.800
Like I have to.

1055
01:03:16.800 --> 01:03:19.040
Well, how about you make more money?

1056
01:03:19.040 --> 01:03:19.920
Yeah, exactly.

1057
01:03:19.960 --> 01:03:22.240
Okay, so let me, let me ask you a question.

1058
01:03:22.240 --> 01:03:23.600
This is, this is for everybody

1059
01:03:23.600 --> 01:03:26.760
who has a hard time charging.

1060
01:03:28.280 --> 01:03:33.280
So I want you to imagine going into the dealership

1061
01:03:33.680 --> 01:03:35.800
and you've got your dream car.

1062
01:03:37.200 --> 01:03:42.200
Okay, you go in and maybe even you go in on a bad day,

1063
01:03:42.600 --> 01:03:45.080
you're in your sweats, you don't have your hair done.

1064
01:03:45.080 --> 01:03:46.640
You know, you're going, you're like,

1065
01:03:46.640 --> 01:03:48.200
you go into the dealership

1066
01:03:48.880 --> 01:03:51.440
and the guy at the dealership,

1067
01:03:51.440 --> 01:03:53.240
your dream car is sitting right there

1068
01:03:53.240 --> 01:03:55.800
and you actually have the money to buy it.

1069
01:03:55.800 --> 01:03:59.120
And the guy takes one look at you and says,

1070
01:04:00.600 --> 01:04:02.080
I got a key chain for you.

1071
01:04:03.520 --> 01:04:05.080
Do you want to buy a key chain?

1072
01:04:06.240 --> 01:04:08.360
We even give out free key chains.

1073
01:04:10.160 --> 01:04:11.720
Would you like a free key chain?

1074
01:04:12.600 --> 01:04:16.480
And you're like, I'm here with my checkbook

1075
01:04:16.480 --> 01:04:21.480
or my Venmo or my black card and I want to buy that car.

1076
01:04:21.840 --> 01:04:22.680
He's like, oh.

1077
01:04:25.520 --> 01:04:30.520
So one of the principles of significance driven people

1078
01:04:32.720 --> 01:04:36.160
who are going to be the anchors of your brand, Jennifer,

1079
01:04:37.240 --> 01:04:42.240
is giving them an opportunity to pay you a lot of money.

1080
01:04:47.160 --> 01:04:51.040
So I would encourage you,

1081
01:04:51.040 --> 01:04:54.360
if you're a CFO and I love the bookshelves,

1082
01:04:54.360 --> 01:04:59.000
I love the look, like you're the whole package.

1083
01:05:00.000 --> 01:05:04.640
So when I look at you on camera, I'm like she's dialed. She's got it going

1084
01:05:05.280 --> 01:05:06.720
so I

1085
01:05:06.720 --> 01:05:09.440
Would expect your offer to me

1086
01:05:10.600 --> 01:05:12.600
to be commensurate

1087
01:05:13.840 --> 01:05:15.840
right and

1088
01:05:16.080 --> 01:05:18.080
so as your

1089
01:05:18.760 --> 01:05:23.440
Client as your future client engages with you give them an opportunity

1090
01:05:23.440 --> 01:05:29.960
Opportunity to put their shoulders back and pay you a lot of money and do it faster

1091
01:05:30.200 --> 01:05:33.000
You could literally do it today. You could do a short video

1092
01:05:33.640 --> 01:05:38.560
Hey guys, I'm doing a quick launch of our VIP program. I've got three spots

1093
01:05:39.360 --> 01:05:44.800
It's not cheap is for people who are ready to get their significance on what is your offer in?

1094
01:05:44.960 --> 01:05:48.120
What is your your area in so it's easy moms?

1095
01:05:48.720 --> 01:05:56.520
Well, I mean it's how to launch your God dream basically, it's a breakthrough course to go from awakening to achieving awesome, so

1096
01:05:57.600 --> 01:06:02.760
you guys know me, you know, and I put basically my proprietary system together and

1097
01:06:03.280 --> 01:06:05.280
If you want to hop on a quick call

1098
01:06:05.440 --> 01:06:11.160
Let's go and then drop a price that makes you feel good about everything that you've been through

1099
01:06:12.360 --> 01:06:14.920
Yeah, that's awesome. No, and this is this is great

1100
01:06:15.240 --> 01:06:18.200
I mean, I believe I believe in you like I'm like

1101
01:06:20.640 --> 01:06:24.000
Yeah, is that is that okay is that consistent Bruce

1102
01:06:28.720 --> 01:06:32.040
Finder coach and so significance is my number five strength

1103
01:06:32.040 --> 01:06:37.280
And so like I always want to fly it like I try to upgrade the first class like I'm willing to pay the extra money

1104
01:06:37.960 --> 01:06:42.400
Just because you know that it just make you know, it makes the flight so much more fun

1105
01:06:42.880 --> 01:06:47.960
And so what I'll get totally registers or what you're seeing is like I'm creating this and I've done it all of like

1106
01:06:48.200 --> 01:06:52.920
Around creating a girl's road trip. So it's all like we're getting our Starbucks, you know

1107
01:06:52.920 --> 01:06:55.760
I've thought of doing a VIP first-class upgrade

1108
01:06:56.400 --> 01:07:01.760
With it and it's all around like girls taking a trip, you know with each other to like Miami or Hawaii

1109
01:07:02.600 --> 01:07:08.340
And so I'm excited. Yeah, there's your offer right there right there. We have like

1110
01:07:09.180 --> 01:07:15.180
Your friends that do that they just put you know, put a trip together and they charge, you know

1111
01:07:15.700 --> 01:07:19.020
$5,000 to or $10,000 to come on this trip and it's

1112
01:07:19.540 --> 01:07:23.700
Just a crazy cool experience that you put together and you do everything, you know

1113
01:07:23.700 --> 01:07:27.780
Because if you have five to ten people all paying five thousand or ten thousand

1114
01:07:27.940 --> 01:07:31.500
You have money to make it amazing like to make it super nice

1115
01:07:31.500 --> 01:07:36.980
Yeah, I should actually take my like, you know doing it via zoom and actually do it in person because I'm young

1116
01:07:39.340 --> 01:07:40.300
Absolutely

1117
01:07:40.300 --> 01:07:43.020
Just be I think one thing that and taught me as well

1118
01:07:43.020 --> 01:07:47.380
this I thought was for you and made for others is like people pay for speed and

1119
01:07:48.100 --> 01:07:53.460
Sometimes like being in the room with you on a trip or they would trip for a couple like they may get

1120
01:07:53.860 --> 01:07:55.860
90 days an eight-week

1121
01:07:55.940 --> 01:07:57.620
Bootcamp, but they would have learned in eight weeks

1122
01:07:57.620 --> 01:08:00.180
They could get in a weekend and especially people who have

1123
01:08:00.660 --> 01:08:04.420
The means to invest like that the time is more valuable than the the money

1124
01:08:04.420 --> 01:08:11.100
So having that ability to to fast-track them in a few days, which could have taken months to get there

1125
01:08:11.220 --> 01:08:18.859
So we've tried not to that was my only hesitation and selling a 12-month package for tribe is like you don't you know

1126
01:08:18.859 --> 01:08:21.580
We wanted that's why we're like everything's like four-week launch four-week launch

1127
01:08:21.580 --> 01:08:25.020
Like you can do this 12 times in the next in the next 12 months

1128
01:08:25.540 --> 01:08:26.620
so

1129
01:08:26.620 --> 01:08:32.460
Just the idea is just like do it get it as fast as possible or else people will take that much time to to get the

1130
01:08:32.460 --> 01:08:34.460
breakthrough

1131
01:08:34.460 --> 01:08:36.460
Awesome. Thanks

1132
01:08:38.620 --> 01:08:40.620
Yeah, let me know about the trip

1133
01:08:41.740 --> 01:08:43.740
Awesome

1134
01:08:43.819 --> 01:08:45.819
If we could do are you good for one?

1135
01:08:47.020 --> 01:08:50.260
The last one let's do that and we'll wrap up things in

1136
01:08:52.300 --> 01:08:54.300
Thank you so much

1137
01:08:54.700 --> 01:08:57.819
You just talking about the you know on helpful

1138
01:08:58.779 --> 01:09:00.779
market and

1139
01:09:00.779 --> 01:09:02.779
my wife and I are just

1140
01:09:02.819 --> 01:09:09.340
kind of thinking of this thing called we're calling it now fear to fun and it's like we kind of have a sort of

1141
01:09:10.380 --> 01:09:16.220
mmm, a lot of our friends we feel like have like and a lot of fears about things in our life and

1142
01:09:16.420 --> 01:09:20.859
We've had that too. But just because we know that God's got us, you know

1143
01:09:21.660 --> 01:09:24.300
Kind of started to become fun to do things. We are afraid of

1144
01:09:25.020 --> 01:09:26.779
and

1145
01:09:26.779 --> 01:09:31.380
You know, that was basically what we wanted to help people, you know get

1146
01:09:32.540 --> 01:09:35.939
that breakthrough, but we kind of thought like I

1147
01:09:37.220 --> 01:09:42.180
Don't know if that like our people if there's like a hot and helpful

1148
01:09:42.540 --> 01:09:46.580
like group of people they're like one of our challenges we thought was

1149
01:09:47.979 --> 01:09:53.060
Kind of around this phrase. I can't do it. I'm too weak. That's kind of like the mindset

1150
01:09:54.180 --> 01:09:56.180
I

1151
01:09:56.780 --> 01:09:59.340
Just keep think about that sometimes I don't know

1152
01:10:00.000 --> 01:10:03.340
you know, these people work at the cinema or something.

1153
01:10:03.340 --> 01:10:05.440
That's what I'm thinking, so that she can.

1154
01:10:06.600 --> 01:10:08.640
Yeah, so can we give it up for Jap?

1155
01:10:08.640 --> 01:10:12.800
I love the fun aspect.

1156
01:10:12.800 --> 01:10:15.280
Fun was actually my word of last year.

1157
01:10:15.280 --> 01:10:17.680
Faith understands the narrative.

1158
01:10:17.680 --> 01:10:21.280
That was my, an acronym for faith understands

1159
01:10:21.280 --> 01:10:22.840
the narrative of what's going on.

1160
01:10:22.840 --> 01:10:27.840
And fun, Jap, I think that there are so many people

1161
01:10:28.000 --> 01:10:33.000
who actually are craving that spark of fun in their life.

1162
01:10:36.600 --> 01:10:39.440
One thing I would encourage you on is

1163
01:10:40.760 --> 01:10:45.760
creating some content, like from this to that,

1164
01:10:48.240 --> 01:10:51.780
and then making, actually hold on for a second.

1165
01:10:51.780 --> 01:10:54.980
Is it okay if I give everybody like a super quick

1166
01:10:54.980 --> 01:10:59.900
ninja power tip for your communities?

1167
01:10:59.900 --> 01:11:00.820
Let me know in the chat.

1168
01:11:00.820 --> 01:11:02.860
I wanna make sure everybody's listening.

1169
01:11:04.140 --> 01:11:08.780
Okay, I'm waiting, I'm good.

1170
01:11:08.780 --> 01:11:11.900
I'm like not on the slopes today, so.

1171
01:11:11.900 --> 01:11:14.420
So here's the ninja tip.

1172
01:11:15.700 --> 01:11:20.700
If you can get your tribe, Jap, to say I am fun,

1173
01:11:25.300 --> 01:11:29.260
if you can get them to make a declarative statement

1174
01:11:30.180 --> 01:11:34.260
that embraces their significance,

1175
01:11:35.500 --> 01:11:40.500
your entire, the energy, the helpfulness of the people

1176
01:11:41.100 --> 01:11:44.740
who might not have been helpful is going to shift

1177
01:11:44.740 --> 01:11:47.580
so that when they come into your vortex, Jap,

1178
01:11:47.580 --> 01:11:50.100
whether they're consuming your content

1179
01:11:50.100 --> 01:11:51.820
you and your wife put out,

1180
01:11:51.860 --> 01:11:55.340
or they're following you on social media,

1181
01:11:56.180 --> 01:11:58.100
you wanna create what we would call

1182
01:11:58.100 --> 01:12:01.300
a hashtag identity statement.

1183
01:12:02.740 --> 01:12:04.140
Okay?

1184
01:12:04.140 --> 01:12:09.140
So for my holiday decor brand, it's I am majestic.

1185
01:12:13.420 --> 01:12:18.420
We actually have a manifesto about the majesty

1186
01:12:18.980 --> 01:12:23.820
of the association.

1187
01:12:24.700 --> 01:12:29.540
So think about your, I mean I love your idea.

1188
01:12:29.540 --> 01:12:33.340
Your idea is a, it's a billion dollar idea

1189
01:12:34.220 --> 01:12:39.100
because people are, we're wired for this,

1190
01:12:39.100 --> 01:12:42.460
but we don't see it anywhere, right?

1191
01:12:42.460 --> 01:12:44.940
I can share a couple of people with Bruce

1192
01:12:44.940 --> 01:12:47.740
that I think are, would be great communities

1193
01:12:47.780 --> 01:12:49.860
to model in that space.

1194
01:12:52.220 --> 01:12:57.220
That, I mean they're doing like tens of millions of dollars

1195
01:12:58.580 --> 01:13:03.580
just by providing a space for people to be free,

1196
01:13:04.620 --> 01:13:09.620
to let go of the constraints of normal society.

1197
01:13:10.420 --> 01:13:11.980
Does that make sense?

1198
01:13:11.980 --> 01:13:16.980
Working at the cinema, working at the coffee shop, right?

1199
01:13:18.740 --> 01:13:23.740
And people will find the resources to do that, right?

1200
01:13:24.740 --> 01:13:26.980
They'll find the resources to climb the mountains,

1201
01:13:26.980 --> 01:13:30.620
to do the marathons, to do that.

1202
01:13:30.620 --> 01:13:35.420
I love what you carry for this season.

1203
01:13:36.700 --> 01:13:38.140
Yeah, yeah.

1204
01:13:39.500 --> 01:13:41.220
Does that help at all?

1205
01:13:41.220 --> 01:13:44.220
I don't know if that's super practical, but I really.

1206
01:13:44.220 --> 01:13:46.380
I like it, yeah.

1207
01:13:46.380 --> 01:13:50.500
Like you got it, like you got it.

1208
01:13:50.500 --> 01:13:51.860
So it's clicking.

1209
01:13:51.860 --> 01:13:53.380
Yeah, believe it.

1210
01:13:53.380 --> 01:13:55.620
Just say, I am fun.

1211
01:13:55.620 --> 01:13:56.860
I am fun.

1212
01:13:56.860 --> 01:13:57.900
I am fun.

1213
01:13:58.820 --> 01:14:00.300
I am fun.

1214
01:14:00.300 --> 01:14:02.460
I am fun, I am fun.

1215
01:14:04.780 --> 01:14:06.660
100 times a day, I'm fun.

1216
01:14:10.220 --> 01:14:13.180
And get that energy, so.

1217
01:14:14.620 --> 01:14:15.460
Yeah.

1218
01:14:16.700 --> 01:14:17.540
Awesome.

1219
01:14:17.540 --> 01:14:18.380
Yeah, awesome.

1220
01:14:18.380 --> 01:14:19.220
Thanks Jeff.

1221
01:14:19.220 --> 01:14:20.060
Thanks for hopping on.

1222
01:14:20.060 --> 01:14:21.260
That's so good.

1223
01:14:21.260 --> 01:14:22.860
Guys, this has been amazing.

1224
01:14:22.860 --> 01:14:23.700
Thank you so much.

1225
01:14:23.700 --> 01:14:26.580
And I know I just, I felt like we should like,

1226
01:14:26.580 --> 01:14:28.300
oh, we need to bring in into this group.

1227
01:14:28.300 --> 01:14:31.500
I had no idea what we were gonna be talking about,

1228
01:14:31.500 --> 01:14:32.740
but this, I think everybody agrees.

1229
01:14:32.740 --> 01:14:35.620
This was exactly what you guys needed to hear.

1230
01:14:35.620 --> 01:14:38.020
I feel extremely encouraged to go back

1231
01:14:38.020 --> 01:14:39.420
and keep growing our thing,

1232
01:14:39.420 --> 01:14:41.460
just to keep doing what we're doing.

1233
01:14:41.460 --> 01:14:42.820
And thanks so much.

1234
01:14:42.820 --> 01:14:44.660
If you guys can put some last,

1235
01:14:44.660 --> 01:14:46.300
just in the comments, in the chat,

1236
01:14:46.300 --> 01:14:47.220
we'd like to blow that up.

1237
01:14:47.220 --> 01:14:48.260
Have plenty of time.

1238
01:14:48.260 --> 01:14:50.580
Just tell us what you got out of it.

1239
01:14:50.580 --> 01:14:52.500
Give us some emojis, but so good.

1240
01:14:52.500 --> 01:14:54.140
Thank you so much, Anne.

1241
01:14:54.140 --> 01:14:55.620
Thank you.

1242
01:14:55.620 --> 01:14:56.460
Awesome guys.

1243
01:14:56.460 --> 01:14:57.780
Yeah, yeah.

1244
01:14:57.780 --> 01:14:59.580
We'll make a million dollars.

1245
01:15:00.000 --> 01:15:07.440
it let's do it together we got it thanks guys we'll see you guys next time next week cheers