Hey Holly, I see we got Holly Robbins on, and I see Jennifer's connecting.
Awesome.
Good to see all of you again.
We've got Lara in here, and Sally's joining, and David.
Let's see.
Hey Holly, hey Jennifer, good to see you, Robin, awesome.
Hello everyone.
How you doing?
Doing good, doing actually good.
It's been a, we're warmed up a little bit over here, and just finished a five day plus
a bonus day workshop, and I'm building a tiny house, so this morning I was putting in plumbing
for that, so.
Awesome.
Never a dull moment around here.
That's great.
That's good.
Did you, you guys did your first challenge last week?
Yeah, yeah.
Sweet.
Yeah.
We learned a lot, let's put it that way.
We had, we basically, we had, we spent $250 on Facebook ads.
We tried to start advertising 10 days out, we just weren't ready, so we started advertising
seven days out.
The guys wanted to push the whole thing off for a month, and I said no, we're going to
go for it.
That's good.
Yeah.
Take action.
Yeah.
So, yeah, I'd be happy to share a little bit about that if we have some time.
Awesome.
Yeah.
That'd be great.
Okay.
I think we got everybody in here, so I'll go and we'll kick us off, give ourselves the
most amount of time.
We've got our guest, Anne McDonald, on here, so let me pull that up.
So if you guys are jumping out of seat, David, welcome is your first call.
Welcome to Tribe Social Pioneers, we're excited to have you here.
And if you need anything, you know, reach out to our team, our team's in the chat here
as well, so if we're just getting connected, get you in the group on the app here that
we have, so you guys can check all that out.
And so today I'm going to give the most amount of time we have to our special guest, Anne
McDonald.
So as a quick introduction, Anne is an author, she, oh, wait, sorry, I did not start streaming.
It's a good thing to remember, everybody should do this, to start streaming before you dive
into it.
There you go.
Okay, give me one second.
We're going to stream it, we're not streaming it anywhere else but the app, and so I'll
show you guys how to do that as well, maybe I'll make a video on it, but you can stream
this right into the app.
So here we go.
So Anne McDonald, she's an author, a wife, a mother of two sons, she's also an interior
designer by trade, and an eight-figure entrepreneur, she loves to design brands and businesses
out of ideas from heaven that are both fun and prosperous, and Anne trains people on
how to create an online lifestyle brand that leads to five and seven-figure years.
The goal here is to, she likes to do it without cumbersome teams, without 24-7 hand-holding,
or without sacrificing your family life.
So doing this really from a place of peace and calm, and doing it in place of rest, right?
Not the hustle culture, not trying to crush it all the time, but seeing those results,
but without sacrificing family, and so her brands have worked from a range of clients
like ESPN Sports, Navy Seals, Elle Decor, and the interior design community.
So super excited to have Anne on, and super excited to hear what you have for our community.
Let's welcome her, let's give her some fire in the chat, some emojis would be awesome,
and I'll turn it over to you, Anne.
Thank you, Bruce.
Let me ask you a question.
Who here already has an idea for what you want to bring to the marketplace?
Just let me know, I do, in the chat, just so I can get a gauge on how we're doing in
the room.
And I just want to say, again, thank you to Bruce and the team.
Okay, so Robin, you do, Holly, Sally, you do, so you've already got those ideas, those
downloads that you got from heaven, you got from your life, so just go ahead and give
me that kind of Baptist head nod.
I'm going to do a little talk back church if you're okay with that today.
All right.
So not a definite product, all right, thank you so much.
So one of the things I want to ask you, so that we really leverage our time together,
is how many of you are what you would say your next breakthrough has to do with monetizing?
Just go ahead and write one in the chat if you're in the, your direction is towards monetizing.
I want to make sure.
that I'm helping you.
OK, monetizing.
You'd like to be able to monetize maybe
to your first $5,000 to $10,000.
Would that be a win for you in 2025, first $5,000 to $10,000?
OK, yes, awesome.
We've got Jennifer, yes.
Holly, yes.
We've got, yes, all right.
$5,000 to $10,000, awesome.
And then so we've got communities, and we have ideas,
and we have money.
Awesome, win for the quarter, serve first.
Thank you, Robin, I really appreciate that.
So we know we've got a group of heart-centered entrepreneurs.
So would it be OK with you if I shared a proprietary framework
that helps me take ideas from what we like to call
the fairy dust of heaven, kind of those spaces where it feels
like it's not going to be concrete,
and we apply a simple, somebody write simple in the chat.
I'm about ease, like right now I'm
literally sitting in our ski cabin in Lake Tahoe.
So would it be OK with you if you
could build your brands and your communities
location-independent?
That's really kind of my jam and my sauce here.
So the proprietary framework, we take these ideas
and we bring them into the marketplace
swiftly, simply, and with ease, OK?
Fairy dust, I love it, David.
So write these words in the chat,
because I want to unpack this framework with you.
Because it wasn't always this way for me.
How many of you have ever had like a really rough season?
Has anybody ever had a rough season besides me?
OK, Bruce has seen the pictures, but I
had a pretty rough season when I was
trying to obey this entrepreneurial call on my life.
So if you've ever had a rough season,
just like settle in for a minute,
because I want to give you some hope.
Is it OK if we get some hope today,
like practical, tactical hope?
So I'm an interior designer by trade.
Is anybody else like a service-based entrepreneur
in the crew?
Holly, Jennifer, Robin, I heard you talking
about building tiny houses.
So we've got that.
I was a service-based entrepreneur.
So Dr. Marcella, we've got David, we've got, is it Jap?
Is that how to pronounce your name?
Awesome, and then Sally, Laura.
So in that space as a service-based entrepreneur,
I was like the help.
I was the help.
I was let in the back door.
I had to put booties on my feet, right?
You know what I'm talking about?
And I was paid hourly, right?
And I would do the work before I got paid.
Anybody know what I'm talking about?
And I remember one time when I had done the work,
I hadn't been paid yet, and I was scared.
But it's like my heart was beating,
because I was about to give my hours to one of the people
that I had worked for.
Does anybody know what I'm talking about?
And I was afraid that they weren't going to pay me,
or that they were going to complain.
Does anybody know what I'm talking about?
So I was in that space, Robin, and I thought,
I know that God has designed me for more, right?
Trading dollars for hours, exactly, Bruce.
And I knew that God had designed me for more,
but I didn't know how to get from where I was,
working this service-based job,
and step into the provision that I heard people talk about.
I heard them talk about it.
I saw other people walking in it,
and every time I tried to step into it,
have you ever tried to step into it,
and you feel like you just, it's like a punk, right?
And you're like, what is it, is it me?
Like, what am I doing wrong here, right?
Thank you, Dr. Marcelle.
Like, what, like, God, did I not get the right gene?
Did I not, like, what happened, okay?
So for me, and I wanna give this proprietary framework
to you today, all right, so write framework.
Somebody write framework in the chat, okay?
A framework, before I unpack this,
think about a framework for a minute.
A framework works no matter the situation, okay?
It works, it's like a ladder, right?
The ladder is gonna work, right?
It's gonna hold you up,
you're gonna be able to step up, Jennifer,
like step by step by step, and it's gonna work.
So this framework that I spent about.
Five years arguing with God about,
I'm going around and around and around the mountain.
I am, okay, is it okay if I share my,
not my finest hour in the middle of the mess?
Okay, now, this is not a recommended course of action, okay?
But I had a moment where I was trying
to make something work online.
I was trying, messing with tech,
trying to get a webinar to work back in the day,
and my husband walked in
with the American Express bill highlighted,
said, basically, show me the money.
Like, where's all this money you're gonna make
with all these expenses that are going out?
All right, has anybody ever had that moment,
either maybe you've done it to yourself, right?
Right, Jeff?
And I'm like, deep in it,
like, my credit cards have credit cards, okay?
And I'm like, I know, God called me to this.
I'm under the basement, and not my finest hour.
I picked up my keys, and I hurled them at my husband.
And do you know what happened?
He caught them.
So, I want you to get, imagine yourself,
you're like, not at your best,
and you're about to make your big life statement
for your business, and in that moment,
just snap your fingers with me,
in that moment, something broke for me.
And I was simultaneously laughing and crying,
I was still mad, but have you ever had a moment
in your business where it's either make it or break it?
Do you know what I'm talking about?
So, if you've ever had that make it or break it moment,
just go ahead and write make it,
because we're gonna make it today, all right?
We're gonna make it.
I believe that we are in a season
where what you carry is gonna make it, okay?
So, if you are ready to actually believe that,
and step onto a super simple framework, okay?
Just write amen, amen, give me a one in the chat,
stay engaged on this.
So, Laura, David, Jap, Sally, Jennifer, Dr. Marcella,
I can see these names on the screen.
So, if you're gonna make it, thank you.
I wanna see you engaged in the chat,
because right now, the reason we have these
make it or break it moments, David,
is that the world actually is waiting
for your breakthrough on this.
Does that make sense?
They're literally, like, literally somebody
is sitting in their closet or their car,
they're trying to figure out
how they're gonna pay their bills,
and they're waiting for you to show up, Sally.
They're waiting for you to show up, Jennifer,
with your solution.
They're waiting for the download, Robin.
They're waiting, Holly, to figure out
how do I actually do this thing?
Does that make sense?
So, the battle is actually there to strengthen you, okay?
The battle, the resistance that you're having
is there to gird you so that you can sustain
your community, all right?
You can sustain your community.
All right, so who's ready for the simple framework?
The super simple framework, awesome.
Just give me a one in the chat if you're ready.
Okay, now, I don't know, I use a lot of references
from the Bible because they help me stay grounded.
Is that okay if I use that?
You don't have to believe the way that I do,
but if you're okay with me using a reference
from the Bible, because this is where
I actually got the framework.
After the anger subsided enough
so that I could open the word of God,
the tears subsided enough, and the humor
was kind of light.
Awesome, thank you, Jennifer.
So, how many of you have heard the Bible verse
about a tree planted by living streams of water?
How many of you have heard that verse?
It's in the Psalms, and that, correct,
it's in Psalm 1, so that's actually
the Bible verse that I use to develop
my proprietary method.
And it's called the ethos method.
Just write in the chat, ethos.
And I'm going to give this to you.
And I want you to take out a piece of paper if you can.
Holly, Jennifer, if you're taking notes,
I strongly encourage you to take notes.
Robin, Laura, take notes on this.
Dr. Marcella, you know the value of fully engaging.
So the concept of the ethos tree is that we actually
plant ourselves.
We ground ourselves in the right situation.
I believe you've done that with Bruce's group already.
You've grounded yourself.
And you literally let the DNA of who you are produce the fruit.
Now, what is an ethos?
Has anybody ever heard the word ethos before?
Ethos.
Very simply, it's like the character
that kind of oozes out of you.
Now, let me ask you this.
In your online journey, have you ever
encountered people who weren't a fit for what you carried?
So Sally, I see your hand.
Dr. Marcella, David, so you've encountered people
who weren't a fit for what you carried.
Have you ever thought, maybe I should
try to go get them or convince them or change their mind?
So I used to think that way.
I used to think, well, no, I have to go chasing after them.
So the ethos tree helped me just kind of lean out for a minute.
You're going to lean out.
Just lean out for a minute physically.
So when we build our communities and our monetization
methods, Robin, I heard you just did a challenge.
So when we build our monetization methods
and our communities with this framework of leaning out
from rest, we actually become our more authentic self.
So Holly, when you're building out or thinking
about writing your books and creating your communities,
I want you to think of the ethos method
as a way to be your real, authentic self.
Now, ethos actually stands for something.
I want you to write these things down.
Is it OK if I do a quick teach on the steps
of this framework?
So ethos, it's the character or the culture,
if you will, of your brand.
That's the ethos.
That's the bottom part.
The T. T. Somebody say truncate.
Somebody say truncate.
All right, now I want you to get an image in your head.
Now I can see Robin, Carolina, Holly, and Jennifer.
I can see Macy on the screen.
I can see Bruce on the screen.
Can you guys just image in your head the biggest tree
that you've ever seen?
In person, the biggest tree, the biggest trunk of a tree
that you've ever seen.
A redwood.
Thank you, Jennifer.
So when we step into what we call the truncate piece,
you're actually creating your brands and your communities,
Jennifer, like that strong, truncated tree.
And there's data, there's science-backed data
backed by science to tell us that how
we create our communities, the way that Bruce is actually
training you to do, will actually create
that safety for your clients.
So how many of you have created your first content?
Just give me a wave of a hand.
OK, so Sally, Dr. Marcella, Laura.
OK, OK.
So here's what I want to encourage you.
One of the ways you grow your trunk really swiftly
is to actually create content today.
All right?
So is it OK if I throw the challenge flag?
You're familiar with Pedro, right?
Pedro talks about challenges all the time, right?
So I'm going to throw the challenge flag.
Who's going to catch the challenge flag?
So I'm going to challenge you today before the sun goes down
and it becomes evening and morning the next day.
I want you to create your first or next piece of content
for your actual ideal client.
I'm going to give it to you in just a second.
All right?
Now, I don't care how you get it to them.
Put it in your communities, put it on your socials.
Just do this for me.
I want you to ask them a question.
You can make a pretty graphic, or you can just type it.
I want you to ask them, what is your biggest struggle today?
OK?
Ask them, what is your biggest struggle today?
Do you know that studies show us that most people haven't
been asked questions about them?
Like, people don't ask anymore, do they?
They don't say, hey, how you doing?
And actually lean in to listen.
So I'm not asking you to go write a dissertation,
build out a challenge.
I'm not asking you to make a webinar.
I'm just asking you to put some content in front
of your audience and ask them, what is your biggest challenge?
How can I help you?
That's how we build our trunks in our brands.
That's the T.
Now, who wants to know what the H is?
E-T-H-O-S.
H. OK.
How many of you know that it's better to have a hot market
than a cold market?
Right?
Have you ever, like, how many of you
know that it's better to be helpful than to be hurtful?
OK.
So the H is we want a helpful, hot market.
What do I mean by that?
Is it OK if I show you a little behind the scenes?
All right, no judgment.
I want no judgment from anybody.
Is that cool?
Because I'm going to move my head
and you're going to see something behind me
that y'all could judge me on.
OK?
I'm going to move my head.
What do y'all see back there?
Does anybody see a Christmas tree back there?
It's a Christmas tree, yep.
OK, do you know why there's a Christmas tree back there?
Because one of our brands is actually Holiday Decor.
Do you know it is one of the most helpful, hot markets?
It is a multi-billion dollar arena.
The people are helpful.
So I have a question for you.
Xavier, Sally, Jap, Dr. Marcella, David, Laura,
are the people that you are going after to serve,
are they helpful?
Jennifer, are they helpful?
Are they naturally inclined to actually want to help you
and to help each other?
Because you can have the best idea.
Is it OK if I drop some like coach, coach moments?
You can have the best idea in the world,
but if you've got a mean market who's competitive and miserly,
it's not a good place to plant your tree.
Is that fair?
Can I tell you, I've planted some trees
in some mean markets.
So I come by that honestly.
Can we just, yeah, I've planted some trees
in some mean markets.
And so the H stands for a hot and helpful market.
Let me know one if that makes sense.
So the T is your trunk.
You're going to make it super safe for people.
H, hot and helpful.
O, all right, real talk.
Who has an offer right now I can buy in the room?
Robin, do you have something I can buy?
Holly, do you have something I can buy from you right now?
Jennifer, do you have something I can buy?
Let me know yes in the chat.
If you have something I can currently,
go to your website, Xavier, Sally, Jap, Dr. Marcella,
David, Laura, that I can actually buy.
I can pay you money without having to call you up
or have a call.
I can pay you money straight up.
OK, cool.
So the O is offer.
No, I have to call you.
All right, well, Jennifer, I'm going
to give you a next step, right?
Get me something I can buy today.
So the O on the framework that has literally saved my hide
is to have offers that people can buy.
Straight up.
Okay?
And then the S.
The S.
The S stands for the significance factor.
Can somebody write significance in the chat?
Do y'all know that your clients want to feel significant?
They wanna feel, even if they won't tell you, right?
God designed us to be cities on a hill, right?
I actually have it written for my groups on a coffee cup
that they're worthy to be a city on a hill.
Even in holiday decor, my clients want to know
that it's significance driven.
Does that make sense?
So when you are building out your communities,
I want you to look for ways to make it easy
for people to feel significant, okay?
Can I give you a quick tip on that?
Let me know if it's okay if I give you a quick tip on that.
Awesome.
So do you know that studies show that most people,
at least in the United States,
have not been celebrated since their high school graduation?
Nobody's clapped for them, nobody's said well done,
nobody's said their name since high school graduation.
So when you're building your communities,
I want you to think about ways
that you can engage your clients for significance.
Celebrate them, Laura, acknowledge them, Sally.
Xavier, figure out what is their,
you guys familiar with the love languages, right?
Figure out what their love language is.
And here's a quick tip behind this.
When you celebrate their significance,
when you engage with them,
when you engage with them, they actually want more, right?
Literally, their cells begin to resonate
with an energy, an authentic,
we call it resonating authority,
but there's an authentic resonance
that when you make space for people to be great
in your communities, right?
Guess what you're gonna get more of, right?
You're gonna get more of people
who want to celebrate others, be great, and contribute.
Does that make sense?
So what's the ethos?
How does this work?
So when I had the idea for holiday decor,
idea, I was like, Lord, Babylonian holiday, no!
I mean, I got all up in my church girl, okay?
And God's like, Ann, do you know there are more people
who are, you know, commit suicide,
have struggles with drugs and alcohol during the holidays?
I'm asking you to speak a word of hope into it.
So let me ask you a question.
Can you go ahead and write your area in the chat?
What area is your brand in?
Are you a coach?
Are you a life coach?
Are you a consultant?
Are you a builder?
What is your area?
Because I'd like to do a little exercise,
and then if we have time, we can do a hot seat or two.
Okay, so we got personal alignment coach, love that.
Coach, faith, strategist, super cool.
Okay, coach is building tribes, right?
Coach, course, services, and want to be in decor too.
All right, we can talk, we can talk.
A life coach, all right.
Holistic health, come on.
Tenants become owners, love that, love real estate.
Real estate is one of our brands, okay.
Help, okay, I love this.
So I want to ask you a question.
When you think about building your community,
I want you to start with a significance piece first.
So I want you to imagine your clients.
A God engagement coach, that's cool, Xavier.
I want you to think about your clients.
What would make them feel significant?
All right, see if you can answer that question.
Because if you can answer that question
as you're building out your communities,
and you take that one word and you put it right behind your camera.
Every time you're creating that content, Jennifer,
every time you're creating those coaching programs, Sally,
every time you're making those Zoom calls, Dr. Marcella,
every time you're putting together those programs, David,
every time you're doing that, Jap,
you're seeing that word and you're
reminded that it's about serving them so that,
somebody write, so that the momentum of
the greatness that you're creating in your community, Jennifer,
that that's the thing that causes it to grow.
Does that make sense? So how does
it start? Who's going to put the first piece of content out?
Who's going to ask what they're struggling with?
Not from like a sappy way,
just, hey, what's your biggest struggle?
Like wildfires, exactly.
What's your biggest struggle?
Do you know one of the biggest struggles in holiday decor?
I did not know this, by the way,
until I polled a bunch of people.
Let me know in the chat what you think
the biggest struggles in holiday decor are,
like somebody decorating their house.
Just let me know. Is it okay if we have some fun?
We're learning about what to buy.
Okay. That's a good one.
Don't know where to start.
Okay. That's a good one.
How to place it. Very cool.
What theme? Very good.
Getting warmer, getting warmer.
Anybody else want to chime?
Okay. Not being able to put it together well.
All right. Very cool. Very cool.
On a budget, color.
Very good. No time.
Do you know what the number one struggle is?
Their spouse or significant other is not on the same page.
So, one partner is hanging out,
watching the football game or playing golf,
and the other one is over at Hobby Lobby or Target or HomeGoods,
spending, I don't know,
2,500 bucks on things that they don't have a place to store.
So, it's the relational conflict in the home.
Who knew? Who knew?
So, I didn't know that until I polled the actual ideal client.
I asked, what are you looking for?
She said, more reindeer.
Yes, I'm good with that.
I'm totally good with that.
All right. So, Holly, think about this.
When you ask your client base or a core group of people,
hey, what's your biggest struggle?
At HomeGoods, yes.
What's their biggest struggle, Robin?
Did you find things that people were struggling with when you were
hosting your challenge that was maybe slightly different than you thought?
All right. Well, help your clients feel significant in that.
Not fulfilling their purpose.
Awesome. So, there's one other thing I want to give you on this ethos framework.
So, how many of you have heard that phrase,
out of sight, out of mind?
Have you ever heard that phrase, out of sight, out of mind?
I want to tie the significance factor into something for your clients.
So, right now, they're dealing with something.
Maybe it's finances, maybe it's relationship,
maybe they're just about to throw in the towel.
Maybe they just had a big win and they're like,
is this all there is?
Like, what do I do now?
Maybe they're walking through some really hard times in health.
They're going through something.
When you create a place for significance-driven community,
you pull them up out of the mire,
and you give them something to focus on,
to keep their sight on,
even if it's holiday decor.
So, that's the ethos method.
We blueprint brands a lot.
Bruce knows that. We've got a lot of brands.
Some I'm the face of, some I'm not the face of.
We have them in real estate, we have health, we have meditation, we have
decorating, design, coaching, consulting, mentoring.
And we use the same framework.
Why? Because it resonates with how we're
actually designed by God. And when you create this way,
you become that big safe tree, that big safe trunk
for them to come to, find shade under.
And then the truth is, you can produce brand.
How many of y'all have multiple ideas? Give me a yes.
I see you. I feel you, right?
So it gives you a framework. You do one successfully,
and then you just crank out brand, after brand,
after brand, after brand. And all it is,
is the fruit, right? The leaves of your tree
are for the healing of the nations, right? It's in season.
You're bearing fruit in season. So, that's what I got, Bruce.
We can do some Q&A, any questions, like, you take the,
I was going to say, Bruce, take the wheel.
This is awesome. Guys, this is super encouraging.
Let's show some love in the chat. I know you guys have been blowing up the chat
the whole time, but that was awesome, Ann.
That was super, I was getting super motivated.
I'm like, I'm going to do this, this and that,
and just getting inspired again. So, love the gift of encouragement
and just spurring people along. So, we could definitely take questions.
I've got a couple of things we can chat about,
maybe to clarify a few things and dive deep.
But if you guys have some questions for Ann,
like, let's go ahead and just put your hand up,
and we'll react, we'll get it queued up.
One thing I would love to hear, which I think was really inspiring to me
when we first met years ago, is just hearing, like,
the details of the holiday decor course,
because, like, just explaining, like, what it is.
And I think you sent me some of the recordings and stuff,
and it's not as complicated as this is,
you didn't fly to some fancy studio and shoot this whole production.
And so, maybe just give it and share as much of the numbers
as you feel comfortable sharing,
because I think it's very inspiring to say,
hey, this is what's possible,
and this is actually what that product kind of looked like for people.
Come on, and Bruce, I can actually send you the original webinar
from way back in the day.
How many of you would like to see, like, mediocre printing money?
Is that okay? Is it okay for you?
Like, we want to be great, we want to be excellent,
but sometimes we're mediocre in the middle,
and that's okay.
So, I got this idea, this download for holiday decor,
and I created a very mediocre webinar,
like, very mediocre,
called Stress-Free Holiday Home.
Okay? Somebody write,
mediocre can print money.
Just write it, mediocre can print money.
Action is what gets you the sales, right?
So, we're going to take action.
Action is going to get you the sales.
So, I took action, I took imperfect action,
Stress-Free Holiday Home.
We created a $495 eight-module course,
pre-recorded, on the back of a recorded webinar.
Back of a recorded webinar, okay?
So, the first time I shared the webinar,
guess how many people I had in the room?
Was it 100?
No. Two.
Okay, that's actually pretty good.
I appreciate that, Robin.
We actually had, I'll tell you, 19 people in the room.
We had 19 people in the room.
I sold that webinar, and I made just under $5,000,
with fewer than 20 people in the room.
I thought I was a billionaire, okay?
A billionaire, because I made just under $5,000.
Here's the kicker.
The webinar dropped in the middle of the webinar.
I had to restart it.
And I, somebody write, still made sales.
Still made sales.
still made sales. Imperfect action is what's required. Okay? That stress-free holiday home
webinar went on to become Holiday Decor Home, which you can go to, you know, I can drop
the website, you guys could see it. And literally, we have webinars, we have physical products,
we manufacture three lines now, Joie de Vivre, Majesty, and Aspen Winter, which we sell out
every year. And we have information products, a certification program, and more. It all
started with a $495 stress-free holiday home webinar. Okay? Loaves and fish, exactly. Does
that answer your question, Bruce? That's great. Absolutely. Yeah, I think just it's
we kind of get, you know, caught up in the in the details of it's got to be perfect.
My logo is not right. I think just for context, I think when you showed it to me, if I remember
correctly, it was a PowerPoint with like a voiceover. Like, I don't think you were on
camera. Like, I don't think it wasn't even that. It was like your recorded voice with
like a wet, you know, and when, like, how long ago was this? That I did that in 2013.
And it's still like, you're still still working. Yeah. So that's 11, 12 years, sorry, 12 years
later, it's still making some money. That's crazy. Unbelievable. And that's that's holiday
decor. Right? So obviously, we're not dropping a link so you can go buy. But that's what
I want to show you guys that because we're talking about significance, we're talking
about all these things. And this is something as simple as just solving a need for someone,
they have a problem, you have a solution. And it's a hot market that I think was the
key thing. It's just a huge industry and a huge. Yep. Absolutely.
That gives you I'm, yes. So the colors didn't match where my perfectionists. Anybody struggle
with that? The colors didn't match. I had pink and orange. And the fonts didn't work.
I literally have I have a vision board. And I actually have slides that scroll through
with one of the images from that webinar, Bruce, to remind me. So I can is somebody
encouraged by that? Okay. Yeah. Yeah. And there's no community with that. This is like
a downloaded a batch of videos. So what I think is really cool is, obviously, it's,
it's been, it's been 12 years since since that. And now I think being able to connect
with people using technology is incredibly powerful. So you guys have the opportunity
to create family really is to create these deeper connections and really speak into people's
lives even at a different level. Yes, our community at the time, Bruce, this
is was Skype text. Skype. Yeah, that's funny. So, I mean, you're light years ahead. How
many of you built your communities already? Right? Have you have you right taken action
stepped out. So yeah, no, it's, it's, I'm a little embarrassed of it. But then I'm not
embarrassed of it. But I'm so take action. I love it. That's so cool. Okay, I'm gonna
let Robin ask a question here. Let me get you, Robin, if you want to unmute here. I'll
add you in. There we go. What's up?
Let me lower my hand here. I always forget to do that. Yeah, we, we went ahead and had
a five day workshop. We called it a workshop. It was a challenge. And then we had a bonus
day. And the reason why I put two in the in the chat was that's what we had. We had
one person on Monday and one person on Friday. And the guy that we had on Monday was somebody
that I got outside of our Facebook ads, just somebody that wanted to jump on. And we had
our guests on every night except Friday, when I guess didn't show up, I had to improvise.
But you know, we stumbled through this. I just wanted to say this to encourage everybody.
We stumbled through this thing. It was I'm calling it a dress rehearsal to our our team.
We spent $250 on Facebook ads, and we got 27 people that signed up for the for the workshop.
And then when we talked to the person on Friday, we found out that all of the ads were going
into people's spaces.
and all of the emails that we sent out for the links
and everything were going into people's spam folder.
And so she was the one person that showed up
was took the initiative and looked in her spam
and she was able to get on.
And so anyway, I just wanted to encourage everyone with that
and Anne, I appreciate you sharing your horror stories,
but I'm more of a ready, fire, aim,
let's get this thing done, let's go.
And take some action.
And I told my team, we're gonna do this every month,
so let's just do this now and make our mistakes
and get better as we go on.
But the question that I had to do with,
when you said that, I took some notes here,
when you said that the people were hot and,
what was it?
Hot and helpful?
Helpful, helpful.
The people that I'm talking to are not hot
and they're not helpful.
They've lost hope that they're never gonna have a home again
they're gonna rent the rest of their life.
They kind of settled into that mode
and what I'm trying to bring to them is hope
that we're gonna take your current rent spend,
you don't have to do anything else
and turn that current rent spend into home ownership.
So that's what I'm trying to brand out there
to everyone is this.
I don't have the hot helpful people that you're talking to.
So am I barking up the wrong tree to do a pun,
I guess from your tree trunk idea?
Well, first, can we give it up for Robin
for bringing the encouragement
and then sharing the real stuff kind of behind the scenes.
So I'd love to answer that question with a quick story
which helped me to not bark up the wrong trees
if that's okay, Robin.
So how many of you are familiar with,
most of you probably love him or hate him,
doesn't matter to me, Elon Musk and his electric vehicles.
You're familiar with that.
So when Elon first started,
he started with his higher priced model
to go after a person who was ready to invest
and I would call that person a hot market
and a helpful mindset already.
Does that make sense?
Then from that place, once he made the money
and got a hold of working with that client,
then he went down a little to the next layer
where people were maybe a little struggling
and brought in a lesser priced vehicle
and then did the same
and brought in a lesser priced vehicle.
I think there were four stria or stratifications,
if you will, four layers.
So when we're looking, Robin, at a hot and helpful market,
if you're up for it, do an exercise with me
because we do this a lot.
So I put my hands like I'm a horse,
like in a race, right, a horse race.
And I'm like, is my current market bending positive
or are they bending negative?
And if they're bending negative,
I'm like, rut row, rut row.
And so we try to change our languaging
to attract people who are already healthy,
healthy, even if it's only our first 10
or 15 customers or community members.
Does that make sense?
So maybe I don't build out,
I'll just shoot super straight.
Is it okay if I just share with you?
And Bruce, go back and clean my mess up
if I'm doing something not appropriate here.
But I would not bring a new idea community to the market
that didn't have a helpful, positive bent at first.
I can help way more people
with my $27 holiday decor stuff now.
But when I started, it was a $495 product
with a $995 upsell and basically a $5,000 certification.
Does that answer your question, Robin?
Sort of.
It sounds to me like I need to go back to the drawing board
and either change my product or change.
my people. So one thing you could do is just change how you think about them, right?
Because there's hope in there because you're tapping on that hope, right?
You're tapping, you're bringing them their hope. They just haven't heard it in a while, right?
Yeah, I think what's what they're looking for is proof, proof of concept. In other words,
I tell them this is what we can do and they're like, they've been sold a bill of goods so many
times that they just don't believe that it can happen. They want to, but they really don't
believe that it can happen for them. Yeah. So one of the ways we got around that for one of
our other programs, we just, in fact, we just did a recent one with a mindset brand was we invited
10 people in to do case studies. And we said, basically, we're going to walk with you and get
the proof for the new brand. But yeah, I would always look for, and I would, I would defer to
Bruce on this for the way the community is settling in for you guys. I'm always looking for
the positive bent to anchor a brand because I know down the road, I can't build with negative,
I'm pushing a boulder uphill and I don't want to do that, right?
Have I stepped in it, Bruce?
Have I stepped in it, Robin? This is good. It's a helpful, I think that's, it's true of everybody
because we want to, I think sometimes we come at this from a mindset of just serving people. We
just start there, but there is a way to do this as well because the best thing you can do as well
to, and the reason Elon did this is because they had to, it costs a lot of money to build a car.
So they started with the most expensive one where they could just having huge margins and it gave
them the most opportunity to be successful. When you start at the low end, like you just,
your margins are so slim, it only works at scale. And so you're gonna have to build it the right way.
And again, it's not like you have to do this for the next five years and then you can do this.
You said 10, 15 customers maybe is this way.
Max, I've even started with as few as five, Bruce. We did a case study with just five and we basically
said, do everything we ask you to do and share your results with people. But yeah, I think the
helpful, just say helpful. Tap yourself and say, I'm helpful. Like your energy, your gift, Robin,
is worth protecting, right? And it's tough to give from an empty cup. So if you've got 15 people
pulling on you negative, we can create the philanthropy for home ownership on the back end
of the seven figures or the multiple seven figures. But let's steward our container.
Like you're literally, you're worthy, right? Worthy to be a city on a hill.
This is the mug we send everybody. And yeah, your energy, like you're worth it.
You're worth it. I hope that helps. I want everybody to make a ton of money really fast.
And the fastest way to do that is a hot and helpful market. Find good people.
Awesome. Awesome. Very good. Thanks, Robin. We'll keep talking. I'm going to add Sally
there. Let me get a hand in here. Sally's coming to us all the way from New Zealand.
I know I'm in tomorrow. How cool is that?
That's cool. Thank you. Thank you. Thank you. I'm sure we're all sitting here going,
oh my goodness, just so many pearls of wisdom and so much gold. Thank you for sharing. Thank
you for keeping us engaged. Thank you for asking our permission. It's just, it's been a joy to
watch you facilitate and share with us. My question for you, I've probably come from the bottom up.
And so my question for you is how, because you are also an author and I'm about to be an author
in about 17 days time, which is when my book launches. How can I utilize this wonderful
opportunity of writing a book to leverage, um, and to, to, to get some money in to finance?
Come on, let's give it up for Sally for writing. Well, for writing the book, right? So
Um, Sally, one of the things that we do when we have, I've got four books out there, one
of the things that we do with our books is we actually use them as lead magnets into
a coaching community.
And so we'll do a free book with shipping, you know, and tactically you can do all that
Bruce, get them into your, get them into your community.
And then we take the materials in the book and invite people into a journey with us,
whether that's, uh, we just did it with a, a courage journal.
It's an eight week, you know, not a big deal, but it's, it's got a nice price tag on it.
And if you want to cashflow that pretty quickly, you can put a kind of a VIP.
We've got 10 seats in this and we're really going to work with you, put a, put at least
a three to five that I don't know where you're sitting in terms of prices, but what we would
call a high ticket offer on that.
And again, really get those helpful, the helpful people.
They're out there.
They're just waiting for the opportunity to get their VIP access to you.
And the other thing we do a lot of is we'll, we'll do, um, snippets, right?
Community snippets, um, shorts, kind of like Netflix trailer teasers where you leave the
next one off.
So they have to come back to the, get the next good, really good stuff, right?
Almost like a series.
We did, we actually did that with holiday decor.
We did a 12 series podcast where we dropped and we said in the next one, we're going to
cover and our podcast producer said it was the most watched podcast of any of the podcasts
or listened to that he produced.
And I was like my janky little holiday decor podcast.
It was just a 12 series, half an hour.
So you could do that with your book and get people into your community, get those coaching
programs sold.
Yeah.
I've got a four nine five offer coming out, which is an eight weeks course.
So that's what I'm selling out of it.
That then takes me to a conference.
So we're doing an experiential event that, um, will be one nine five for the conference
ticket.
And after that comes my high ticket of, you know, journey with me for a year.
But I haven't, I'm just on that cusp of, so the people I have served previously and learned
that if they're not hanging out and they're not open to faith, it's as much use as a chocolate
fire guard.
So my coaching is absolutely brilliant to people who hang out with God.
If they're not open to it, it is absolutely useless.
And I have learned that by running after them, knowing that God and Jesus is the only way,
but they're like, get me out of here.
So I've now learned that's not my tribe.
I can say if they're open to using the book, I'm just going to do a quick plug.
Cause I'm quite excited because you talked about trees and the tree, that's the tree.
So people without Jesus sit here and Pete, cause they're the dead walking and people
with Jesus sit here with all the fruit.
So it's not, it's not a Christian book.
It's not, it is.
And it isn't.
But the point is that I've learned on this journey, having served pre-Christians and
Christians, as long as they're open, we're all good to go.
So they're my hot people.
I have to say, I have been in this community for all of like five minutes and Bruce has
served me more than possibly I got.
And I please, I love Pedro.
I love Pedro.
He's given me heaps, but Bruce's ability to cut to the chase and give us what we need.
He's given me more in one month than Pedro gave me in two and a half years.
And I've got a heap out of Pedro.
I'm not putting Pedro down.
I am just this because Bruce gets it.
He's with it.
He's with us.
He's not up here miles away.
He's with us in the trenches and his wisdom and insight.
I mean, my husband sat on the website doing all the upgrades that Bruce gave us was brilliant.
So I'm learning to understand getting around the right people and I'm learning to honor
what I've got and find this, this whole thing was about finding my tribe.
So yeah, it's been here and brilliant.
So in Graham and the on space have been, it's, and people have got on and said, right, I'll
share your message.
I'll put it out on my Facebook page.
I'll do it.
So that help and that he,
we got 70 people to back us for the book.
Cause I didn't have the money for the book.
So I said, right, let's put it out there.
And 70 people put their hands up and said, we'll help.
I'll buy this.
I'll buy that.
I'll buy the other.
So I'm understanding for the first time
in five years of coaching, I'm getting it.
I'm slowly getting it.
I've had to go through that,
but it's there.
Now what I've got to do is really deliver
to get the financing.
I love that.
Can we do it up for Sally?
Come on.
Thanks, Tim.
And thank you.
Cause your words today,
and you know what?
Why am I not making any money?
One offer on there that anyone can buy.
There you go.
They can register for the book,
which is free, but there's no offer.
What can I buy today?
Somebody write that in the chat.
What can Ann buy today from you?
Right?
That's the latest test.
You're welcome.
So, so good.
And thanks.
Thanks, Sally.
We're so excited to have you guys.
I'm going to bring Jennifer up real quick.
And we'll, is it okay?
I know we're right at three o'clock.
I'm hanging out at the cabin.
So.
Very generous.
Thank you.
Hey, Jennifer.
This has been amazing.
I mean, I second what Sally was saying
with just being part of this tribe and Bruce,
but I feel like the missing pieces were there
that I've been trying to do like bottom up
or, you know, my heart to do ministry.
You know, you have that ministry
and I just left a full big CFO career.
So I could always just coach for free
and do everything for free
because I could pay all my bills with my career.
And I left that to be a mom and it's amazing.
But now like those are my who,
and so I'm realizing like, I, you know,
God gave me this download
of this 12 week adventure course
that I have written a guide book for, have it all done.
But I'm not launching it
because my who's are the moms who are so busy
and stressed out and burnt out.
And I'm feeling bad to charge them, right?
Cause I'm like, oh, I'll just let you win for free.
And so I want to give it away for free to all my friends.
And then I'm not like marketing it
and, you know, selling its value.
So, you know, I think it's, you know,
to what you're saying, just appreciate, you know, that.
And then I like the VIP upgrade
where if I want to bring some people in for less,
I think my question right now,
and even like with Bruce is like,
I just launched my free tribe.
I handed out a ton of flyers at church
and emailed a bunch of people and like one person joined.
And I'm like, but that's supposed to be my sales funnel.
And so now I'm like,
maybe I just go right into the challenge
and not even try to like grow this free community
because those are the people that you're saying
that are probably just so busy and stressed
versus just go right for the offer and go for it.
So I really appreciate that.
Can we give it up for Jennifer for, again,
you know, one of the things when you and I ask our questions,
it's almost like the answer comes out
as we're asking the questions.
Have you ever felt that?
Like, so Jennifer, you're, you're saying you are a CFO.
So-
Yeah, I just walked away from school with money
and my husband is like, you need to go back and get it.
And I'm like, no, I'm not.
I'm doing this for reals.
Like I have to.
Well, how about you make more money?
Yeah, exactly.
Okay, so let me, let me ask you a question.
This is, this is for everybody
who has a hard time charging.
So I want you to imagine going into the dealership
and you've got your dream car.
Okay, you go in and maybe even you go in on a bad day,
you're in your sweats, you don't have your hair done.
You know, you're going, you're like,
you go into the dealership
and the guy at the dealership,
your dream car is sitting right there
and you actually have the money to buy it.
And the guy takes one look at you and says,
I got a key chain for you.
Do you want to buy a key chain?
We even give out free key chains.
Would you like a free key chain?
And you're like, I'm here with my checkbook
or my Venmo or my black card and I want to buy that car.
He's like, oh.
So one of the principles of significance driven people
who are going to be the anchors of your brand, Jennifer,
is giving them an opportunity to pay you a lot of money.
So I would encourage you,
if you're a CFO and I love the bookshelves,
I love the look, like you're the whole package.
So when I look at you on camera, I'm like she's dialed. She's got it going
so I
Would expect your offer to me
to be commensurate
right and
so as your
Client as your future client engages with you give them an opportunity
Opportunity to put their shoulders back and pay you a lot of money and do it faster
You could literally do it today. You could do a short video
Hey guys, I'm doing a quick launch of our VIP program. I've got three spots
It's not cheap is for people who are ready to get their significance on what is your offer in?
What is your your area in so it's easy moms?
Well, I mean it's how to launch your God dream basically, it's a breakthrough course to go from awakening to achieving awesome, so
you guys know me, you know, and I put basically my proprietary system together and
If you want to hop on a quick call
Let's go and then drop a price that makes you feel good about everything that you've been through
Yeah, that's awesome. No, and this is this is great
I mean, I believe I believe in you like I'm like
Yeah, is that is that okay is that consistent Bruce
Finder coach and so significance is my number five strength
And so like I always want to fly it like I try to upgrade the first class like I'm willing to pay the extra money
Just because you know that it just make you know, it makes the flight so much more fun
And so what I'll get totally registers or what you're seeing is like I'm creating this and I've done it all of like
Around creating a girl's road trip. So it's all like we're getting our Starbucks, you know
I've thought of doing a VIP first-class upgrade
With it and it's all around like girls taking a trip, you know with each other to like Miami or Hawaii
And so I'm excited. Yeah, there's your offer right there right there. We have like
Your friends that do that they just put you know, put a trip together and they charge, you know
$5,000 to or $10,000 to come on this trip and it's
Just a crazy cool experience that you put together and you do everything, you know
Because if you have five to ten people all paying five thousand or ten thousand
You have money to make it amazing like to make it super nice
Yeah, I should actually take my like, you know doing it via zoom and actually do it in person because I'm young
Absolutely
Just be I think one thing that and taught me as well
this I thought was for you and made for others is like people pay for speed and
Sometimes like being in the room with you on a trip or they would trip for a couple like they may get
90 days an eight-week
Bootcamp, but they would have learned in eight weeks
They could get in a weekend and especially people who have
The means to invest like that the time is more valuable than the the money
So having that ability to to fast-track them in a few days, which could have taken months to get there
So we've tried not to that was my only hesitation and selling a 12-month package for tribe is like you don't you know
We wanted that's why we're like everything's like four-week launch four-week launch
Like you can do this 12 times in the next in the next 12 months
so
Just the idea is just like do it get it as fast as possible or else people will take that much time to to get the
breakthrough
Awesome. Thanks
Yeah, let me know about the trip
Awesome
If we could do are you good for one?
The last one let's do that and we'll wrap up things in
Thank you so much
You just talking about the you know on helpful
market and
my wife and I are just
kind of thinking of this thing called we're calling it now fear to fun and it's like we kind of have a sort of
mmm, a lot of our friends we feel like have like and a lot of fears about things in our life and
We've had that too. But just because we know that God's got us, you know
Kind of started to become fun to do things. We are afraid of
and
You know, that was basically what we wanted to help people, you know get
that breakthrough, but we kind of thought like I
Don't know if that like our people if there's like a hot and helpful
like group of people they're like one of our challenges we thought was
Kind of around this phrase. I can't do it. I'm too weak. That's kind of like the mindset
I
Just keep think about that sometimes I don't know
you know, these people work at the cinema or something.
That's what I'm thinking, so that she can.
Yeah, so can we give it up for Jap?
I love the fun aspect.
Fun was actually my word of last year.
Faith understands the narrative.
That was my, an acronym for faith understands
the narrative of what's going on.
And fun, Jap, I think that there are so many people
who actually are craving that spark of fun in their life.
One thing I would encourage you on is
creating some content, like from this to that,
and then making, actually hold on for a second.
Is it okay if I give everybody like a super quick
ninja power tip for your communities?
Let me know in the chat.
I wanna make sure everybody's listening.
Okay, I'm waiting, I'm good.
I'm like not on the slopes today, so.
So here's the ninja tip.
If you can get your tribe, Jap, to say I am fun,
if you can get them to make a declarative statement
that embraces their significance,
your entire, the energy, the helpfulness of the people
who might not have been helpful is going to shift
so that when they come into your vortex, Jap,
whether they're consuming your content
you and your wife put out,
or they're following you on social media,
you wanna create what we would call
a hashtag identity statement.
Okay?
So for my holiday decor brand, it's I am majestic.
We actually have a manifesto about the majesty
of the association.
So think about your, I mean I love your idea.
Your idea is a, it's a billion dollar idea
because people are, we're wired for this,
but we don't see it anywhere, right?
I can share a couple of people with Bruce
that I think are, would be great communities
to model in that space.
That, I mean they're doing like tens of millions of dollars
just by providing a space for people to be free,
to let go of the constraints of normal society.
Does that make sense?
Working at the cinema, working at the coffee shop, right?
And people will find the resources to do that, right?
They'll find the resources to climb the mountains,
to do the marathons, to do that.
I love what you carry for this season.
Yeah, yeah.
Does that help at all?
I don't know if that's super practical, but I really.
I like it, yeah.
Like you got it, like you got it.
So it's clicking.
Yeah, believe it.
Just say, I am fun.
I am fun.
I am fun, I am fun.
100 times a day, I'm fun.
And get that energy, so.
Yeah.
Awesome.
Yeah, awesome.
Thanks Jeff.
Thanks for hopping on.
That's so good.
Guys, this has been amazing.
Thank you so much.
And I know I just, I felt like we should like,
oh, we need to bring in into this group.
I had no idea what we were gonna be talking about,
but this, I think everybody agrees.
This was exactly what you guys needed to hear.
I feel extremely encouraged to go back
and keep growing our thing,
just to keep doing what we're doing.
And thanks so much.
If you guys can put some last,
just in the comments, in the chat,
we'd like to blow that up.
Have plenty of time.
Just tell us what you got out of it.
Give us some emojis, but so good.
Thank you so much, Anne.
Thank you.
Awesome guys.
Yeah, yeah.
We'll make a million dollars.
it let's do it together we got it thanks guys we'll see you guys next time next week cheers