We're going to go ahead and jump in.
We have a ton of stuff to share today.
We're going to be talking a little about social media and how to build a content
and engine for all of your content.
And I'll show you kind of what we're doing.
And thanks to Jennifer.
You think you prompted this and so we'll, we're going to dive into it today.
I'd love to hear some wins for one or two people.
Jennifer, if you want to share first, I know you already posted in the group,
but just some of the last week would be awesome.
Sure.
Yeah, I really felt like something broke off me during the call with
Anne last week where I just always felt guilty, like charging.
I did so many free coaching sessions and even creating content.
Like it's so easy for me to just, Oh, and like an hour, I can just come up
with an idea and create something in Canva and just always just, you
don't feel almost like this doesn't feel hard compared to, you know, my
previous work as a CFO felt very challenged.
I think we lost her.
Okay.
We'll come back if she comes back.
Um, I do want us to, if you guys saw her post in the chat, uh, it was
awesome to see what is going on, but yeah, anyone else with any wins from
last, are there, Jennifer, you're back.
Oh, but we can't hear you.
Or is that just me?
Okay.
Uh, if you, if you guys want to jump anyway, I'd love to hear anyone else.
Just some wins.
I know you guys are all working on various things at different times.
I'd love to hear kind of where people at just, you guys can unmute
and just we'll jump into it.
I'm always ready to go whenever somebody gives me a platform.
I don't know.
Like, I don't know if I have a platform for it.
I don't know if I have a platform for it.
So I'm always ready to go and give me an opportunity.
Somebody gives me a platform.
Hi guys.
Um, yeah, we are doing another challenge again, um, February the 17th.
And so we have met, uh, uh, last Thursday.
We're meeting on Thursdays.
Um, and so we're starting our advertising launches 10 days out.
So it's going to be happening this Friday.
Um, everybody is like, um, excited about it.
And what we did is we took some of the clips from the, um, the
workshop that we did before.
And we created some content for, uh, some ads, um, basically Facebook ads
is where we're spending our money.
And, uh, we're just trying to build a tribe and, um, you know, but I'll tell
you one thing I think our marketing stinks.
We, um, we had, and here's why I say that.
Um, when, whenever I taught up, like we've just had breakfast and the, and
the cook came out and I was telling him about seed to deed, oh, I need that.
Everybody that I talked to one-on-one says, give me your card.
I need to talk, but then we don't get anybody on our, on our call on our challenge.
So I think our marketing needs some help guys.
So that's, um, that's what I'm here for is to try to, to get better at, uh, at
marketing online, uh, for our challenge.
Nice.
Yeah.
It would be great to, we could jump into some, some ideas, uh, today, do
some hot seats at the end for sure.
Um, yeah, that's, that's very, by the way, that's like the easiest way.
If you're in any kind of business, uh, type thing, like just, you're
just talking to people every day.
So it helps reset your perspective.
Um, and I, like we're doing pioneers right now because I met with one of my
friends for coffee here in Franklin and just started talking about community and
how to launch your tribe and all the things.
And I was like, Hey, that would be fun to, to do that.
And here we are.
So just talking to a real person, but Hey, Jennifer, let's come back.
I think we can hear you now.
Yeah.
Sorry.
I don't know.
It was yelling at the kids, like get off YouTube.
Right.
So, uh, anyway, I apologize.
Um, I don't know what you heard, but just saying, you know, feeling like the,
the guilt of charging, you know, I think that, you know, and broke that off and I
think making it about the other person investing in themselves and their
significance really spoke to me.
I think I felt, you know, it was about me when I was charging or, or when I was
trying to market or, you know, Robin, what you're saying, it just kind of felt
uncomfortable or like that slimy salesman feeling and, you know, just kind of that
car illustration of someone's wanting to go buy something, but you're telling them
that they're not worthy and that they can only afford, you know, something free
D values, like not just you, but them.
So that was huge.
And then, you know, it was funny.
Cause I, Tuesday night I went and I figured out all the buttons and, you
know, I had just a contact me for coaching previous to that.
And then I actually put the square button on my website.
The next night had a free, you know, kind of consulting call with someone.
And then right from there, she went and purchased the coaching with me.
Didn't even box at my price.
Um, I was like, wow, this is awesome.
And.
And, um, you know, then just that gave me the momentum to move forward with,
you know, getting the work, uh, the workshop and the challenge going.
So, you know, just appreciate, you know, bring us together and,
you know, being able to speak into us.
I think, you know, this is what we want to do for others too, is like
break the lies of the enemy off of us that, you know, tell us we're not
worthy to step into our purpose.
So appreciate it.
That's awesome.
Such a great testimony.
Yeah.
Sometimes the biggest shifts in your business or your tribe or anything
you're launching, it's going to be like how you see yourself and how
you like in perspective, like, and a lot of it is about, of course,
like how, like redefining how you see yourself as the way the Lord sees
you, of course, but at the end of the day, like that is kind of like
there's, we can always talk tactics.
We can talk a bunch of stuff.
And, uh, I love, she's been a great friend for years and, um, she just
has a way of like speaking to that sort of the limiting beliefs that
are sitting behind you, like that are deep down and that's actually the
thing that like holds you back.
It's like, Oh, actually, you know, I'm, I'm not very confident in our
pricing and so I don't, I like stumble around it or I try to present it in
this awkward way and really it's just like how I feel about myself or how
I feel about what I'm building.
So it's, it's always comes back to that, those internal beliefs, but very cool.
Um, love it.
So any, do we do one more share?
I don't know if, uh, anyone's yeah.
I'm a doc, Marcella.
You got it.
Yeah.
I, um, so, um, I think my win is I want to make this a win.
It is a win.
It's in this right where we're talking about mindset and, um, just stepping out
there.
So while I don't have the success that I thought like right away, do when I don't,
I do when I don't, so it's kind of weighing those things and I wanted to speak to
that, you know, just kind of bring that up and reframe it as a win for myself.
I realized that where I am, I'm navigating new territory.
Like nobody I know has ever done anything like this.
And I had to start and really stop and really cheer myself on.
And what made me do it was, um, so Bruce, you know, when I started, some of you
know, when I started with you and kingdom messenger, it was like, it was like I
would start and then I'd stop and be gone for a long time.
Then I'd start and then I'd be gone along.
And so I am getting, um, it's just wonderful to, to walk with God through
this process along with you, Bruce, and to be here with all of you.
Um, what I noticed my tick tock, all of my channels have gained new followers,
but primarily my tick tock channel I gained, um, since I started posting,
I have 35 new followers.
And on my last post, I had 102 responses.
I was like, Oh, there is something here.
So yes, I'm excited over that.
Yeah, that was, it was amazing to me.
So what it really did was, um, help me to not like those limiting beliefs, help
me to not see it one way, cause it's not happening over here the way I want it.
But it, it, things are happening.
And, um, I just thought about the scripture that says now to him that
is able to exceeding abundantly above, but it's according to the
power that works in us.
So I was declaring over all of us today, the power of God is at work
in us for all of our communities.
So that's all I wanted to say.
Love it.
So good.
And, uh, let me ask you the, the post is that you just did a post on Facebook
and you got a hundred responses.
Was on tick tock.
So my tick tock has been grown.
I know that's amazing.
Everything that I, all of those little ads that I did following Bruce, I was, I
just jumped in last week and kind of did all these little, little ads while people
didn't sign up for the workshop.
What I gained was more followers and more attention.
And so I determined within myself to like, um, while this is not
happening for the workshop, okay.
Table that I got, I'm pivoting from that with a different idea that, you know,
and you're talking, you're going to talk about some things today, but to really
focus on being consistent on social media in all aspects.
So, um, the other thing that I just posted Sunday, Monday was me reading Psalms Psalm
91.
It was just something I felt in my spirit to read it as a declaration.
And that got a lot of responses on tick tock.
I mean, like 102, it's like, come on, we doing more of that.
And this probably was the easiest post you did maybe.
And it got the most response.
That sounds right.
That sounds about right.
Yeah.
Don't overcomplicate it, um, at all.
So very good.
Well, thanks guys for sharing.
It's always good to see you on, uh, here.
And so I'm going to, um, jump into as perfect segue, cause we're talking about
social media today and I want to jump into, uh, into that.
And before we do that, if I think we have one new person, Jeanine is a first time.
I don't, she'll probably be watching the replay if she's not here.
So if you're jumping on, make sure you're on the app.
You guys know, check on subscribe to the events
if you're not subscribed to those.
And then we'll obviously keep talking about
kind of the four week launch.
If you're just getting started, go to the course,
check out the four week launch and just get going there
is the best place to start.
So today we're talking about building your content engine,
your social media content engine.
And this is something that we've kind of tried
lots of different ways.
And I'm gonna share a lot of tactics,
a lot of things that we're doing on our side.
I'm gonna show you kind of some of the tools we're using.
And I also wanna just show you
like some of the ways to think about leveraging your time,
leveraging some of these tools to be consistent
and also to make sure you're getting your content out well.
So I wanna jump in first and just say,
does anyone here, you can drop it in the chat,
who feels overwhelmed by social media?
Maybe it's, you're not staying consistent,
you're stuck with the tech.
Like maybe just drop something in the chat there of like,
hey, yeah, that's me, I'm overwhelmed or that.
So awesome.
I think this is something, it's kind of a mystery to some,
it's been around and it feels very organic
as far as like you put something out there
and you don't really know what's gonna happen.
Oh, I tried social media, I put a few posts out there,
didn't get much like, so I stopped doing it.
And that's pretty much where most people are,
especially business owners,
people like yourselves doing entrepreneurial,
like launching something new,
you know you're supposed to be doing it.
Like you feel probably some social media guilt perhaps
about not posting enough, I'm not doing enough,
I'm not leveraging this awesome tool.
So I wanna show you kind of how we're thinking about it
and maybe some ways that you can just stay super consistent
and kind of keep it somewhat easy.
So my promise is gonna be to you
is to help you build a repeatable content engine
that helps you show up consistently,
build engagement and grow your influence
and without burning out.
Because a lot of times the reason this stuff
doesn't like doesn't last very long
is because you're doing something
that's probably unsustainable.
So you're just not gonna be able to keep up with it
and then you stop doing it altogether.
So we wanna try to figure out like what's that sweet spot
of getting high impact, getting the engagement,
growing the audience,
but not at the same time burning out too soon
and then stopping after a couple of weeks
because it's just too hard.
So one thing as far as like why leverage social media?
I wanna give some back story here
just why you should be paying attention to this.
Your audience is already there.
They already have TikTok,
your audience already has Instagram,
your audience already has Facebook.
They are ready on these platforms.
So it is a way to access your audience
in a way that you didn't have to do any marketing
as far as getting people to that platform.
You didn't have to do anything to get them there.
You just have to show up to the place
that they're already there.
There's 4.7 billion people actively using
social media every month.
That is what more than half the people on the planet
are using it.
So if you're wondering like,
well, I don't know if my people are over there.
They're online.
They're there.
And even if not all your people are there,
like there's enough people online in your niche
that can make you very successful
in this pioneer tribe building process.
And your audience is there.
They're scrolling right now.
It's not only that they're on the platform,
it's that they're actually engaging.
The stats are around what one to two hours a day
is like daily average for social media intake
for most people.
And that could be like one session, right?
That could be an hour.
I'm guilty of that as well.
I've probably spent at least an hour a day this week
and just on there, just scrolling.
So they're already there.
Their attention is connected there.
You just have to know how to use the algorithms,
know how to get in front of those people
and just kind of leverage the platform that's there.
And of course, it's not just for entertainment anymore.
This is, you know,
Marcella just told us she's reading a declaration on TikTok.
Like we're well past TikTok being like this Gen Z tool
where you see a bunch of dance videos.
Are there dance videos?
Of course, like they're on there.
You know, it's still there,
but it's not just for entertainment.
People are using it for business, for education,
for all kinds of aspects.
So the idea is that you're trying to reach people
like on these platforms
and like the person who's the CEO of this company
is on social media somewhere on one of these platforms.
So you're trying to reach that person sometimes.
You're not necessarily just trying to like
just put it out there to the universe.
You're trying to reach a very specific person.
people, this is where they're showing up.
It's kind of like, um, if you were going to, uh, a mall, we'll use a mall example.
No one really goes to malls anymore, but, uh, back in the day, um, the people
just would go to the mall to just, so if you just set up a little stall, like
right there where all the traffic is, and people just walking by that, those
busy, uh, you know, hallways, like you could just, uh, grab a lot of those people.
You don't have to go and like set up a brick and mortar store in the middle of
nowhere and then try to get a billboard and try to get people over there, like
rather pick up your stuff and like, take it to where the people already are.
Um, that's going to make it more, it's going to really simplify it for you.
Uh, so that's the first thing your audience is already there.
Um, you can also build trust, uh, with consistency.
So people are not going to buy from a stranger.
They're going to buy from people that they already know.
They already like, they already trust.
They've been seeing things from you for a while.
And, um, this helps you, you know, as you stay consistent, as you keep showing up in
their, uh, in their feed, they're going to start to see you as a guide or as a
mentor and at least an authority in that space.
Uh, so the more you show up, the more consistent it is.
Um, they're going to continue to see you, um, as that, um, that type
of figure, uh, in their, in their feed.
So, uh, and then of course there's repetition.
Um, it's going to help you make feel familiar.
So like, if you've been watching a bunch of content from people getting value, and
then all of a sudden that person's like, Hey, I'm going to do this zoom call, or
you can hop on a zoom call with me.
It feels kind of weird at first.
Like, uh, you've met this person on social media.
Maybe they have a ton of followers.
And then now, like what we're talking on a zoom call, it's, it's kind of crazy,
but it, it, you've already feel familiar with this person.
Um, and then of course that can lead to connection, uh, and, and conversion stuff.
So the other thing is the content lives forever.
So if you're on social media, the content's going to live, uh, online forever.
It doesn't go away.
Uh, we used to think of social media as like, I post this in the feed, the feed
goes by in a day or two later, it's totally gone.
Uh, that's not really the case anymore.
The algorithms have gotten so sophisticated that they can
now, uh, repurpose old content.
They may take a video, uh, from six months ago and it starts to do well.
Someone likes it, shares it, it starts to gain some momentum.
And all of a sudden the algorithm starts to boost that post.
Uh, and so that can happen.
So these things that you're posting up there, you know, you, we sometimes post
it, we wait 24 hours, we're like, where's all the views.
Okay.
That didn't work.
Let's try something else.
Now those first day or two are, of course, are very important as far as the
traction and how the algorithm sees that people are engaging or not.
But, uh, we've got to give it time.
These things are going up there forever.
So share timeless knowledge out there with, you know, on the, on these platforms.
It's going to live forever.
It'll be indexed and the algorithm will take care of serving it to
the right people at the right time.
Uh, so, uh, this is all something where you can have a single piece of
content that's going to spark conversation.
Um, so you may have something where, uh, I get this on some of our YouTube
videos where I helped someone, uh, with some very simple tech thing and
three to four years later, I'm getting comments still on YouTube of like,
Hey, this is so helpful.
You know, uh, do you guys have a template or do you guys build
websites or whatever it's for things that, you know, uh, we don't really
do anymore, even in our business.
But I posted this video and it keeps helping people over and over again.
Um, and you know, you just, you just don't know.
So putting, putting it up there, kind of putting it out to the, to the, uh,
these platforms on the internet, uh, just to see what happens.
Um, definitely a good use of your time.
Okay.
So these are going to be our three steps.
Um, this is our three step system as far as, uh, getting, um, your, uh, process here.
So let's just jump into, um, the first thing is we're going
to help create a core content.
So.
Um, you want to create a couple of key content pillars, uh, that
are based on your specific message.
They could be like tips.
They could be personal stories, educational insight.
Um, great example is, you know, go watch, uh, the, the ends video from, from last
week, uh, she has her ethos framework.
She shares the same thing.
Um, she just has this tells the same stories.
I've heard her tell the story about throwing the keys at her
husband, probably 10 times, like on various trainings and stuff.
She tells exactly the same way she's got it down.
Um, but it works.
It's like, it's great content.
You guys all remember like that moment, that story, and, uh, just focusing on
these kinds of key content pillars will be very helpful where you just have like
an, a couple of key messages you want to get out to people and you want to
kind of be known for these things.
So you can put that out in short form.
You can put on reels, tick tocks.
Uh, uh, you can put it out on like written content if you
wanted on LinkedIn or Facebook.
Facebook, uh, it depends on your audience.
You can put those out as photos or graphics or, uh, little
tutorial, things like that.
So lots of ways to do it.
Um, and we'll talk about this a little bit as well, but, but leveraging
the idea of batch creating content.
I don't know if you guys are familiar with, with batch creating content.
That's just the idea of blocking off two hours a week and just focusing on content.
Like take your phone, put it in another room, turn off your, all your
notifications everywhere, your email, and just focus on, uh, creating content.
What will happen is you'll, you'll get this build up a ton of momentum, um,
because you will be doing content back to back, and so, uh, you'll do one.
The next one will happen very, very, uh, efficient way to, to create all the
content, to kind of record everything all in one go, if you want to, in a
separate session, go and edit everything and schedule it, um, just do it in
different sections, you could do it all in one morning and then not think about
social media the rest of the week.
That's probably the best way to, to go.
Um, if you guys are adventurous, uh, you can use, uh, the tool and Macy, if I
totally forgot just based on this name, what's the tool that I use all the time?
It's kind of a running joke because, uh, um, I was able to get kind of our content
done, uh, Opus, that one, no, no, no.
The, uh, the, the one where you do the meeting, what's it called?
Okay.
If you think about it, just post it in the chat, look at it.
There's a, there's a tool.
It's a free tool where you can hop on and, uh, you schedule a time and you say
like, okay, at 11, uh, 11 AM on Tuesday, I'm going to do a 45 minute session
or I'm going to do a 70 minute session.
There's a couple options to choose from.
And the platform will just, uh, focus mates.
I think it's called focus mate.
Um, if you can drop the link, that'd be awesome.
Uh, but you can, uh, it just pairs you with a, with a stranger, like
somewhere in the world who also is wanting to work at that time.
I know it's a little weird.
It's a, but it is amazing how someone, and you turn your cameras on, you're
talking like, and all you do is someone says, okay, what is your goal for the
session?
Cool.
I need to record five pieces of social media.
Great.
They, you know, people are either doing studying for a test.
They're writing something, preparing presentation.
Um, and then you just go on mute and you just work and it is amazing
how focused you will get in that time.
It's a free tool.
So, so check it out.
Um, and if you, if you struggle with procrastination, just put on the
calendar and then to add to it, book this, this call and show up to the
appointment, um, try 70 minutes if you want.
And, uh, I guarantee you'll get all your content done in that time.
Okay.
So, uh, there we go.
Uh, let's see.
Uh, oops.
I think I may have lost.
There we go.
Cool.
So core content, um, repurposing on all contents.
You can take one piece of content that you would have posted on Instagram and
then just post that same piece of content.
Uh, it's just really a video clip.
You can take that same thing, put it as a YouTube short.
You can put it as an Instagram reel, but as a Tik TOK, uh, Facebook reel,
you can put it on X or Twitter, uh, as, as a video, the, the, uh, X right now
is just, it's one of the most, it's, I think it's the number one news site
right now, and it's just fast, fast growing to be one of the top, um,
platforms again, uh, it's just been a surge of people, um, you know, using
it and they are highly leveraging video right now, um, where even on the
mobile app, they now have a button.
That's just video where you can scroll up just like Instagram or
Tik TOK or YouTube shorts.
And, uh, it's, it's pretty awesome how, how they're leveraged.
There's a, that's a kind of a new space.
And anytime a platform adds a new feature, jump on it during that time,
because if no one's creating a lot of content for X, for example, when you
do create it, they tried to tend to boost it and get it to a lot of people
for you, um, cause they want people to use those, uh, you know, those features.
So, um, you can easily take a piece of content, a blog post, and then, you
know, turn that into carousel graphics or quotes or, or threads.
Um, I was talking to my, um, sister-in-law who is launching her platform.
She just jumped on threads as its own platform.
Um, I've actually never done anything on threads, but she's posting, she's
got 4,000 followers on there.
And all she's doing is talking about interior design and like how to set up
a space that's not, um, over overstimulating and creating up like calm, peaceful
workspaces for yourself so you can focus.
That's her whole niche.
And, um, she posted something and she was showing me this, this
post from like the day before.
It hadn't even been 24 hours.
And she had something like 300 comments and like 500 likes or something on this
one little text post that she had written.
Uh, and so, uh, you can take something like that and, and she's just repurposing
like a blog post and she's taking it and putting it into these different
formats and getting it out there.
So, um, feel free as well.
Like you're repurposing all platforms, but also feel free to recycle old
content, pretty much all of you, I think are doing something that is pretty
timeless, like it's the same things that made true today and in six
months and probably next year.
So the thing that you're teaching, your thing, you're trying to
train people on is timeless.
So, uh, you can reuse that content, uh, you can go back to old posts that
have done well, uh, and turn those things into, uh, you know, got a great
TikTok, so like Marcella had a great, uh, TikTok success, like take that.
That's a, that's a Facebook post.
That's now a Instagram post as well.
And could you repost it different ways?
Could I write out the declaration she had in a blog post format and put it
as a caption and Instagram with a photo, like you could create 20, probably
different pieces of content around that one that did, did well.
And so, uh, yeah, just keep, keep repurposing, take the same, same thing.
You just cannot be too repetitive.
Um, there's a great quote from Alex Hermosi I heard recently, uh, on a short
where he was saying like, you have to, if you're making less than $3 million a
year, you should be spending about four hours a day, just letting people know
that you exist, uh, because they have long forgotten about you 10 minutes
after they saw your ad, they think they are, it's gone, like they don't think
about you at all, like people are really focused on thinking about themselves.
Uh, they're very, that's their focus.
They're wanting to focus on, uh, themselves as far as that's, they're
focusing on their, their own life and everything.
And here we're trying to like build something and we're like, kind of
cautious, like, oh, let me put this one post out for the day.
Like I'll spend a few minutes over here and just share something.
Like you just really can't overdo it.
Like you cannot overdo, um, just being loud and getting your stuff
out over and over and over again.
Um, so that a lot of it is just taking what you're doing and just posting
it more, like just posting, reposting stuff, you know, and over again.
So, uh, there we go.
Other thing is to just engage consistently.
Um, so once you've posted like, uh, Marcella had all these, uh, responses,
uh, and maybe they'd liked it, like the, her videos, or they commented,
like go in, take 10, 15 minutes a day.
If you can reply to every single comment, because if you have three
people comment and you reply to each one of those comments, you just took
your three comments and turn them into six comments, and so it builds the
algorithm, um, all of these platforms really reward creators who
go and respond to their community.
We don't want to just be posting stuff.
And then just whatever happens happens.
The fact that you come back and comment on someone's comment on reply to it,
um, helps boost it in the algorithm.
They want creators to, to engage like that.
Um, so you can also comment on other people's posts.
This is a great, uh, hack, especially for Twitter and X and threads is go
find other people who are getting hundreds of thousands of impressions
and just reply to their posts.
I have got my most, uh, like most impressions from a, from a tweet has
come from me just doing a reply and just kind of joining in the conversation.
Um, because it starts to people find me, they find, you know,
they, they click on my profile.
Um, it just puts me in front of a lot of people when you kind of engage that way.
Um, and then ask questions, you know, in your content to spark conversation.
So at the end of your video, like, Hey, you know, you can even say like,
if this was helpful, like drop a comment, I'd love to know, or Hey, could take a
minute, like in the comments, tell me, you know, this thing, like to answer this
question or, or give them something to do.
Um, just telling them to like, and follow, like, I think we're,
we're probably over that now.
Like you don't need to say, uh, things like, uh, you know, link in bio.
You don't need to say that people a hundred percent know that your
link is going to be in your bio.
So please don't ever say that on a, on a video.
Um, it's just going to take up time.
And it's even in some cases, if you put the text in there, link in bio, it sometimes
will push you down even in the algorithm a little bit, um, because they see it as
kind of spammy, uh, so no link in bio.
Um, just, uh, entering with like some sort of question you can, uh, just tell
people to comment is probably the best thing or DM you for, you know, something.
Um, you can, one thing that trick as well, I think a lot of you could get people on
a phone call just in the DMS, like, because you can have people like, Hey,
here's a free resource or a free thing.
Um, Hey, I wrote this declaration.
If you want to get a, you know, DM me declaration and I will send the whole
thing typed out to you, like in a nice Canva design thing.
And, um, it gets them to just DM you or they reply and then you DM them.
And now you can kind of chat back and forth.
And the thing with this is like, just being human, like just talk to them,
like they're a normal person.
Like, you know, you're going to share this with them.
They'll be like, Oh, this is so great.
Thanks.
I've been watching your content.
Uh, and you can chat, you can ask questions, whatever you can say, Hey,
you know what, I actually have like this free group you can jump in, or I've got
this thing you can check out if you want at the end.
or if your goal is to get people on a call to talk to them.
It's like, hey, do you know that I do these free
20 minute consulting calls?
I would love to help you like with, you know,
designing your office or whatever your thing is.
So use the DMs for that.
You can actually be very personal
and kind of create that connection.
They've now got direct access to you.
It's a very powerful tool.
So just those things can all happen
just from encouraging people to ask a question
or giving them a prompt in the content at the end
to help spark that conversation.
Okay, I'm gonna move through a little more.
Two or three topics, exercise that you think
you could talk about for hours
without running out of ideas.
There's probably some aspect of your story,
of your business, of the thing that you're wanting to launch
where you could just start talking
and just keep talking for hours
and you'll never start, you know, run out of stuff to say.
So find those topics and those are gonna be kind of
those core pillars that you can help drive.
It could be a bunch of set of stories that you tell
around a specific topic, but you can tell the same thing,
say the same thing from so many different angles
once you kind of niche down to like,
what's that topic I'm gonna be talking about?
Okay, awesome.
Is this helpful?
And I'm going pretty fast
cause I do wanna get through a lot
in a very short amount of time.
Let me just pull up the chat.
Awesome.
Okay, so good.
If you guys have questions,
we'll do some questions in a minute.
And let's do this.
Let's take a few questions now.
Is there anything, if you can put up your hand
or just unmute, comments, questions so far,
and then we'll jump into some tools next.
I know you guys want some tools.
I have a question.
Yeah.
Okay.
I see that, I mean, I did one thing that was really good.
I don't know how to get back and get it again.
I did a live, a Facebook live,
and I guess I'll have to get my team to help me find it
so that I can get that thing.
But I know what it was all about.
I could re-record it.
But my question is, I have Ron and Gio and Nancy
that are helping me with the C2D.
And Ron's in marketing and Gio is a Filipino VA.
And I don't wanna do all the work.
So, you know, it sounds to me like you're promoting
that me, Robin Butler goes out there
and does all of this stuff.
And I'd like to take these ideas and give them to Ron
and say, okay, but how much content do I need to create?
And how much can I just kind of put off to somebody else?
Yes, that's a great question.
So the question is like you as the business owner,
as the founder, the face of your brand,
like how do you pair, like your time is very valuable
and you're split a hundred different directions.
I get it.
With like, where does the priority fall
as far as social media?
This is just a massive leverage point
where you can put a few hours in
and your time can get multiplied a hundred X
like over the course of a week or a month.
So think about it.
If you put out a piece of content that's a minute long
and that thing gets a thousand views,
that's a thousand minutes of time
that you've now like multiplied your,
okay, maybe it took you 20 minutes to film it,
maybe it took it 30 minutes.
So I would not outsource the content anytime soon.
What you can outsource is everything before and after,
prepping the scripts, getting the thing ready,
getting, if you have a team,
have them help set the camera up, be in the room,
let them start, stop, record,
let them deal with all the other stuff.
So you can come in, deliver it,
and then hand it off to someone else to go edit it
and schedule it and do all those things.
So I would say the recording piece of it
is probably less than 20 to 30% of it.
It's not actually, the other stuff to me
is what takes the longest.
The editing can take a lot of time.
So don't, definitely don't be doing editing initially
or use a lot of tools to help you with that.
But this to me is like one of those high leverage tools
where I think you'll see that return
because when you have to create the content
about your specific niche,
and doing it over and over and over and over again,
you're gonna get better at telling the stories,
it's gonna get shorter, it's more concise.
And so when you, the next.
Time you get on the challenge.
The next time you're with talking to a customer, the next time you're
creating a course, like you're going to have that message dialed down.
Um, if we try to do this call, like, like six months ago, this would've been rough.
Like I hadn't done training and presentations and stuff in a long time.
And I, but I've been doing it, uh, a couple of these every single week,
the last probably 10 weeks.
And I've got a system down.
It took me 28 minutes to prep this whole, like this whole presentation for you guys.
That's with like designing slides, writing the content,
pulling all the bullets together.
It just, you get really good at it.
I'm also leveraging right now.
I've got another camera right there that is recording this conversation
and I am teaching all this stuff.
So I'm going to show you some tools that we're using as well that will
go and clip all of the, that content up.
Um, so you guys have seen some of our content recently has just been me talking.
So we're kind of using, like, if you guys are, if you're doing a challenge, Robin,
you're going to be on the challenge anyway, like put a camera right there.
Now you've like, you're going to, you're going to say some great stuff.
Um, in the course of an hour, in the course of 90 minutes, you're probably
going to say something that would be a great clip, right?
And with a little bit of editing, it can be, you know, be pretty impactful.
Well, let me, let me jump in here.
You keep saying camera, camera, camera.
I don't, I don't know what you mean by camera.
I do my posts on my phone.
Uh, you know, I do some Facebook lives.
I record a zoom calls and we can cut that up.
That's my camera.
I don't, do I need a professional camera, professional mic like you have?
And, and I did go out and buy one of those lapel things that you can have
your, um, camera a little bit away and you can still hear you, but
that's all I've gotten so far.
Yeah.
So your phone, uh, when I say camera, like you all have a incredibly
awesome HD 4k camera on, in your pocket with you all the time.
So if you're going to, if you, if you feel like I need to buy equipment
to then do the thing, which some of you, like I'm a creator person.
Like I was like, well, when I get this type of guitar, then I'm
going to go figure this out.
Or when I get this one microphone, then I'm going to create the content.
So if you need to buy something, get a little iPhone stand.
I have this little one right here as a little magnet one.
And so if you have an iPhone, this is just a magnet right to your iPhone.
It sits on top of my computer and it's just a, my, my camera is essentially
my web, it becomes my webcam.
My phone becomes my webcam.
Um, this was 20 bucks.
So if you want to do something like that, there's a little iPhone holders.
You can get it Walmart or Amazon.
Uh, so that way just, yes, you're talking to your, your
webcam Robin for your challenge.
Just put your iPhone to the side.
You know, as long as you're in kind of a quiet room, that phone's
going to pick up great content.
Just hit record, do the whole, you know, challenge is one giant long recording.
And then I'll show you some tools you can use to, to, to process that.
Um, if you really are concerned about content, we can talk gear all time.
And if you guys have questions on gear, we can definitely dive into it.
But this little DJI mic kit right here, I love, it has like a little, um, device
here that connects to the bottom of your phone, and then you've
got a little wireless mic here.
So I can actually just, um, click that on there.
And you see, if you guys have been on social media, you've seen, this
is like the influencer thing to have.
Or people are worse.
People are like, let me tell you three things that you need to do, whatever.
Um, so I have, uh, so that's, that's useful if you want, cause
the audio is very important.
Um, but don't, you don't have to do this.
There's just some, some tools that we have found work great.
Um, I find like, if I know the quality is going to be good, I feel good about
like the, you know, it's coming out.
I'm going to feel more confident putting the content out there.
Um, but also I'm going to show you some tools as well, that you could
take regular, you know, computer recorded off your laptop or your
phone and make it sound like this microphone here with one click.
It will process it and make it sound great for you.
So just don't over, um, like don't worry too much about the gear.
Um, but great question.
Okay.
Let me take two quick ones, Holly, and then we'll go to Cindy and then we're
going to jump into some tools.
Yeah.
I fish, I have a question about, um, repurposing.
So I've been pretty consistent on Tik TOK, but when I went back
with in kingdom messengers, you know, you said to get it on Instagram,
you had to go to another place and redo it to get the Tik TOK thing
off to put it on Instagram.
Is that still a thing?
Cause I, I ran, I don't have time to do both of those things.
So, um, do you still have to do that or can you just copy it over?
Um, so there's a, I think it's called like, um, snap tick.
Um, I think it's called snap tick.
I mean, the, so the thing with these tools are they, yes, it's
called, um, I'll drop it in the chat.
Okay.
All of these tools are free.
and they're extremely spammy.
They're not going to put a virus on your computer,
but what happens is they go live
and then they get shut down
from various platforms from TikTok and things.
And then another one spins up
with a slightly different name.
This one happens to still be here.
And so, but you can, what you can do with this is drop,
and there's ones for Instagram to download
an Instagram video.
There's ones to download, you know, YouTube shorts, TikTok.
You could just kind of Google it.
You'll find something.
So if you have content
and you don't have it on your phone anymore,
you can download it.
What I would recommend is create the content ahead of time
and then post them all at the same time everywhere.
And I'll show you how to do that with one tool here
where you just put the video into the tool
and the tool will go and put them
for the first version of that content everywhere.
That would be nice.
Yeah, that would be great.
Sweet.
Thank you.
Yeah, Jennifer, you have to be careful
about audio music cross-platform.
Yeah, if I use a specific song on TikTok
and then I go over to Instagram,
that may not be, you know,
it may be copyright, you know, content there,
but not on Instagram.
So there's, you know, you want to be clear of all that.
I mean, TikTok always saves it to your phone,
but you can't just take that
and put it on Instagram, right?
You can.
I don't think that's the worst thing.
I would rather do that than not have it on Instagram,
if that makes sense.
So like, yeah.
Okay.
Cool.
Okay.
Oh yes, Cindy, sorry.
Let's jump in quick.
So really quick.
First of all, I just wanted to say something to Holly.
When I did TikTok videos,
my phone saved the original video
without the music and the emblem and the TikTok one.
So I still have those plain ones
and just deleted the ones with TikTok on it.
There's a setting for that, yeah.
And that was done two years ago.
Oh, wow.
Thanks.
That's good to know.
Thank you.
Yeah.
And so I've been doing that.
I just delete them.
But my question, Bruce,
is I don't know if you're going to have the answer,
but I've had TikTok on my phone for two years.
I just upgraded to a new phone.
And that was the one app when I clicked on it,
it said no new users are allowed
on the app store for TikTok,
but I'm not a new user,
but it won't let me use my apps.
I don't even know where to go for help for that.
Cause now I can't access my TikTok account.
You could, if you tried it from the web browser,
like it's from your computer.
Oh, okay.
I don't have TikTok on any of my devices,
but you can just sign in there.
Most of the time it's connected to your phone,
your phone number, I mean.
Put your phone number in,
it'll text you a code and you'll be back in.
Okay.
Is there a reason why you're not on TikTok?
Cause I'm thinking about switching to X.
So don't, you're not just switching to anything.
You're going to be everywhere in all places.
You're platform agnostic.
You're going to be everywhere at once.
Omnipresence, you might say.
So let me show you the tools,
cause I think that we're probably going to help
some of these questions.
So here's the power tools
to help you leverage your time and energy.
Always want to use the tools, the right tool.
Sometimes if you're trying to do a job with the wrong tool,
you get frustrated, you lose, you kind of give up.
So use the right tool.
Definitely going to try to automate repetitive tasks,
keeping your, you know, enhancing the content quality
without getting too bogged down in the tech.
So all of these are going to be very simple,
easy to use tools.
Like, are you going to be able to do everything
on the tool right as you open it?
Maybe not, but I think within an hour or two,
you get really familiar with it.
You'll feel like you're in control of it.
These all are designed for people who are not video editors,
people who are not, you know,
authors or, you know, content writers.
These, the goal is to like, you know,
kind of say it's like for your average person,
like just to be able to use.
So it just helps you go a little faster.
And at the end of the day,
like we're trying to help you share your message
and get away from some of this busy work.
So these are the tools that we would recommend using
just to save some time and help get you back
to focusing on your content and getting the message out.
Like we're talking with Robin,
leveraging his time to just capture the content
and then using other stuff to automate.
So the first thing is the one
you may have already known about,
but over in Tribe, we have the GPT.
I know you guys have been using this.
If I head over to here, there's the AI tab.
So you can ask this to write a lot of different content.
These are some prompt ideas I put here.
So where you can say, hey,
Give me five hooks for an Instagram reel about, uh, helping people, uh, um,
you know, stop renting and start owning their home.
And then you can keep getting specific about, um, that and just kind
of having a conversation with it.
It may give you those five viral kind of hooks.
Um, we've trained the AI, this particular AI bot on what a
viral, a good viral hook looks like.
So it has some good, um, context for you.
So hopefully you can just ask the question and the first couple
of versions should be pretty, pretty good.
Uh, you can say, Hey, help me write a script for a 30 second video on,
uh, this, this, this topic.
Um, what are common mistakes that people make with X and how
can I explain them in a post?
Um, same thing.
So just kind of, you guys get the idea.
These are great little, uh, just ideas to get, get focused.
The other thing you can do is say, Hey, I'm planning out my content for the week.
Like, Hey, give me the content calendar for the next two weeks when I'm focusing
on, you know, entrepreneurship or digital marketing or pick a topic.
Uh, and what that will do is it will just give you an outline of like, Hey, here's
like, you could do this on Monday, this on Tuesday and, uh, go through each of those.
Um, so just AI is your friends.
You get, you'll kind of get to know, um, how to leverage it.
But when I'm not, uh, when I'm not feeling creative, um, I start all these
projects with AI because it's, it's always ready, very willing to just jump in no
matter, it doesn't have a bad attitude.
It doesn't have a bad day.
Um, and always has some helpful things to share.
So, um, video editing, um, highly recommend, um, Descript.
I'll drop these links, um, for you.
And, uh, there's just a great editor.
Uh, the goal with this is, um, I think I've shared this before.
Maybe where you, uh, drag your, just drag and drop your video from your phone or
from your webcam into this and the entire video gets transcribed.
So you see like a, a word, uh, doc on kind of context on the left
and on the right is the video.
So as you edit the kind of word doc on the left, it actually edits
the video for you on the right.
So if you delete a sentence, it will just take that part of the video out.
Uh, so you don't have to put the video on a timeline and cut
it and move things around.
You just work on what's the content.
Uh, and then it will sort of do all the cuts for you behind.
And when you're done, you can actually publish it from here.
It'll export the video for you.
Um, it does the caption since it went ahead and transcribed everything.
You can see it's putting the captions all highlighted nicely
there, uh, and, um, makes it look great.
This is something, if you just look, uh, this little studio sound checkbox
that's over there, that's gone away now, um, is amazing.
I don't know what they do to it.
Uh, what magic it is, but we have crazy audio processing things.
I will still bring it into Descript, push that button and export again
sometimes just cause it's so, so amazing.
Marcello is giving me a thumbs up.
So you've tried it.
Um, it just goes from sounding like you're like an echoey room to like
this really crisp podcast mic.
Uh, it's, it's pretty cool.
So those will all make it sound really good with an iPhone webcam.
Um, something that you already have.
Uh, and it's a, it's a, you know, it's worthwhile, like getting to know this,
this tool cause the learning curve is very, um, small, but then you can, you
can do quite a bit with it, um, once you kind of know it so you can, all those
things, yes, I think I, I, uh, hit on all that.
Um, they also have some cool AI things as well.
So they've, uh, if you jump into it, they can search through your script and try
to like remove the ums and ahs, um, you can, you know, cut things, you can export
it, you know, in different formats, all kinds of stuff.
So, uh, there's one, I haven't tried this personally, but I would, they're, it's
kind of a new feature with them, but you can put your script like to the right of
your camera and just read the script looking kind of off camera to the right.
And when you're done, it will like take your eyeballs and
like move it back to the camera.
Um, I don't know if that works or if all of a sudden it looks really cross-eyed.
Oh, Michelle says she's done it.
Awesome.
Okay.
Um, great.
Yeah.
Um, so, you know, there's all these little tools that you're like, oh,
that's how everybody's doing, doing this.
So they're just using the right tool and it makes it go a lot faster.
Um, so for the scheduling, we are using, um, Vista social.
I think it's like 20 bucks a month.
Uh, it's a great way to, to buy back your time each month.
So you can plan, schedule, automate all these things.
The goal would be to take it from Descript.
Let's say, um, download the video file.
You can add the music in Descript.
You can add the captions, do all the editing and stuff in Descript and just
take the end file and upload.
at one time to Vista Social.
So I'll just give you a quick behind the scenes here
of what this looks like.
I'll create a new post.
I will come in here.
I didn't mean to do this like maybe right on the fly,
but you can upload from your computer.
We'll see if I can grab a quick file here.
So it uploads the file one time,
and then I can click over to the right here
or down to the left here
and see which channels we want to send this to.
I want to send it to Instagram, YouTube Shorts.
I want to send it to X.
I want to send it to Facebook,
and we'll just do all of the things, and TikTok.
So now we're going to eight different places.
And you can see all these lit up on the right.
So I can write,
here's my awesome description.
Don't use that.
But if you hit the little,
I think there's like a little thing here,
you can actually use some AI right here
to say what you want to say,
and then have it be, make it funny,
or make it promotional,
or make it catchy or inspirational.
You can make it, once you write something,
you can hit a button to shorten it, to make it longer.
And it will use AI to process those for you right here.
And then you've got the video.
We've got this.
You can do hashtags and things like that.
And then it will take that.
And then you can, if you want to,
you want to feel like you're really in control of it,
you can click on each of these icons
and see what it's going to look like on the platform.
So you can see here,
it's going to look a little different on X.
YouTube Shorts will look good.
And it's placing all of the icons and stuff around.
So you can kind of see what it's going to look like
on that platform.
And then on each of these, you can go further.
And let's say on Instagram,
or like you were here and you've linked
to something like Google,
that will work on Facebook.
Of course, it'll work on X.
I think it works on,
it doesn't work on YouTube or TikTok.
But so what you can do in here is like,
just go in here and actually delete,
the link here or say link in bio at that point.
So you can do that.
And then you can publish it right now.
I can hit schedule.
It'll even do, you can do like a queue system
where you just add it to the queue
and it will put it at some point for you.
You don't have to think about when to post it
or any of that.
And of course you can go through
and go through each of these things.
So it does little warnings.
Oh, you need a video title.
Great.
Just try to get a trial and like,
see if you like it.
One of the cool things as well,
yes, is you can go to reports here
and run like a nice social media performance report.
So you guys can see what we're working on
for let's say like last week.
I can just pull what we did.
Let's say like the 29th.
This is fine.
So I'll just leave it there.
But you can see how many followers, posts,
what the engagement's like.
I can keep scrolling down, see where the followers.
Oh, we went up on, you know, YouTube.
We went, you know, a little bit,
you've kind of stayed the same on X.
Audience growth here.
You can see which posts.
I think you can actually run this report
called post performance
and then see everything that you're doing.
So I got 9,000 impressions in the last few days.
This is kind of a weird, sorry, it's just bothering me.
Let's do the fifth.
We'll just do January 29th.
Oh, sorry.
This December.
That's what, that's the problem.
26th of the first.
We do everything in a week.
I just highly recommend keeping,
a week is something that's maintainable.
So you can see we posted 15 times,
which was 44% less than the week before.
It's okay.
So everything's kind of down
because we probably did less posts.
And then you can see the engagements.
And if you keep going down,
you can actually see which posts,
this one got eight and you can sort them.
So which one was the most impressions?
Oh, this one here.
And if you click on it,
it'll take you right to it and just check it out.
And be like, oh yeah, that was an interesting one.
And you may see there's, you know,
I could sort by comments, for example.
Most of these aren't getting any comments,
but this one did.
You can also from this platform.
So that's, there's like reports and analytics.
And then you can also go to your inbox
and you can reply to every single one
of your platforms in one place.
It's almost like an email inbox.
And I can now quickly like jump in
and see all of these posts
and I can quickly just reply from here
and then just send it out.
So I can quickly just clear these out.
They'll get off the list
and then you kind of get to zero, inbox zero.
And then you can keep, you know,
and so the batch reply is super cool.
Yeah, just to see all your comments
and make sure you don't miss anything ever.
Cool, so that's Vista Social.
Check it out.
And I think there's like a, I think it's like 19 bucks.
I think that's what it is.
Pew, this one was by far the cheapest,
and it seems to work the best.
Some of them, there's literally platforms that will do that
that are charging $200 and $300 a month for that.
This one's great.
Okay, last super quick thing,
and I'll probably end up making some other tutorials
on some of these things because there's so much to each one.
Opus Clip is an editor that, actually, if I can go to Opus Pro,
you can kind of see it here.
You can upload a video like this, and then it will autoframe it,
so it's taking the video, getting it from a wide angle
to now making it work really nicely for reels,
and you can see it does all the super engaging captions,
and it will even do some B-roll for you.
It's got some AI things in there as well.
You can actually edit.
You can upload your videos and then edit them in here.
This is what I'm going to be doing for today's call
is taking this other feed.
I'm basically going to have a 60-minute video of our whole call,
and then I'm going to drop it in here,
and it's going to go back and clip up that entire thing.
So if I click on this one from a while back,
it actually went and found all these 30-second
and 20-second clips that the AI thought it was interesting,
and I can click on these and play it back.
And some of them are, I'd say out of 32,
you'll probably get four or five.
To me, it's like a 10% hit rate on like,
oh, that's a great post. I would love to share it.
Maybe Bruce could get better at how I talk
and not say um and ah so much, but it will cut it up.
And so it's interesting to see this worked.
We just took the entire Zoom call from Anne last week.
We've got a batch of four clips coming out next week for Anne's call,
so I think this was this one actually.
Maybe, yeah. And then you can star them and edit them.
So this is great for long form.
If you're doing a challenge or you already have content,
if you already have a course that you've recorded,
like drop everything in here and just see what it comes out with.
Again, a great way to kind of leverage
the tools around you to save some time.
So I think that was everything.
We have one minute left if there's any Q&A,
but I know this is probably two trainings worth of stuff.
I probably should have broken this into.
Yes, Vista Social is woof from the office.
If you're an office fan, you get that.
It's exactly what it is. Cool.
Jennifer, yeah.
I just had a list of a couple of questions,
but I think they're quick, if you don't mind,
running through as I prepare for my worksheet.
Okay, so if I'm going to have a free workshop on Thursday
and the four-week challenge that they're going to pay for
starts the next Monday,
after Thursday, do I start doing posts
and advertising for the paid challenge
or do I keep marketing the free one
and get people to watch the replay
to go into the sales funnel?
That's a good question.
So you may want to give, if possible,
I think like a week to two weeks
is probably like a sweet spot of when,
from like, hey, I'm announcing this new thing
to like giving people time to come
because you can watch the replay, you can promote it.
So give yourself as much time, just don't have to do that now.
But what we do is we, for the replay,
you can use Tribe for this.
You can upload your replay.
If you take the content,
there's a CTA option called call to action.
You can put a button underneath the video.
So when people go to the replay,
they see the replay at the top
and then right underneath is a button to book a call,
to buy the program, whatever.
Because what they may do is like, this is great.
Like just click the button and go.
They may watch five minutes and then just jump over.
So in that case, I would just promote the replays.
So instead of doing Thursday,
maybe do the previous Monday, the 10th,
and then give a week of really pushing that with the replay
and then have people go into the next Monday.
Yeah, how long is the challenge?
So the one is just a 90 minute workshop, which is the free.
And I'm gonna just try it out with a four week challenge
before launching the 12 week,
maybe in a couple of months just to get.
I think just making it really,
are you gonna do booked calls?
How are you gonna talk to them?
Or do you just wanna go straight to them?
It's gonna be Zoom.
Okay, well, I mean, once you're done with the call,
like at the end of the 90 minutes,
what's the call to action?
Is it?
The sign up for a four week challenge.
Okay, but how do you want them to,
do you just wanna go to a link and buy it?
Or do you want them to book a call with you?
No, yeah, there'll just be a button they can.
Okay.
Um, yes, you could do that.
Yeah.
Um, share the link.
I think the trick is to, yeah, if you've got a nice countdown, like, Hey, it's
starting in three days, Hey, two more days to go, um, that type of thing is helpful.
You just can't overdo it.
So like the promotion, like everything that's going on on social media and
stuff, like, Hey, watch the video.
Someone can see it.
Um, I would at the same time have a P like at least a post a day pushing like,
Hey, our thing starts in three days.
Hey, our thing starts in two days.
Just pushing stuff out there.
Um, uh, you can have like emails once, if you've got their emails
that you captured for the workshop, like email them every single day.
Uh, you just can't overdo it.
I think people are like, Oh, I'm going to send this one email when it's done.
And this other one, when it closes and it's done, like, you know, just it, things
get lost, people's inboxes are, uh, chaotic.
And so staying top of the inbox is, is good.
Um, we always, for those types of things, like try to share content, like,
you know, uh, we, we share like, um, you guys can see what some of the stuff
we've done, but we try to share some, some of the value, like, Hey, the title
of the email be like, Hey, here's three things to, to, you know, succeed in
2025 with your community, share the three things like, Oh, by the way, like
we're launching the, you know, we have this group here if you want to join.
Um, so you're, it's not just like my program, my program, like it's
just not, not that type of thing.
It's more just like continuing to share value and then having links, you know,
to your, to, uh, to make it easy to get to.
Okay.
And then you're going to do, um, like teach us how to, or can you post
something on how to stream from zoom to the app in case people go into the app?
Okay.
Yes.
I thought there was a training for this and Macy was actually asking me.
So if Macy doesn't know, then nobody knows.
Um, I will make a video on that.
Okay.
That's awesome.
Um, and, uh, when you get your links, like just, just drop them
in the tag me in the community.
I think I did that for Sally.
Like I just recorded a quick loom.
I just like opened it up and shared a bunch of thoughts.
Um, I can do that for you.
Okay.
Awesome.
Thanks.
Okay.
Marcella.
Great.
If you guys need to go, you're welcome.
I know we're a couple of minutes in, but I'll, I'll hang out for a minute.
Um, but yeah, Marcella, um, you got me thinking about this
declaration I have set and read and recorded, and I just didn't even
think about offering it in written format.
So how would I, now that I have it up on, on everything, how do I now?
Um, go back and say, Hey, if you want a written version of this,
um, you know, declaration, how do I, how would you suggest I do that?
This is my question.
Yeah.
I didn't even think.
I didn't, um, I would never think it.
Uh, so you posted it, um, just post it again on Instagram.
And so you can do it a couple of ways.
Like I would do, it was me.
I would take, um, like a seven second looped video with some music.
You there's some templates for this on Instagram and it's just seven
seconds of like a stream or something.
And it's like, here's everything.
Here's a declaration that will help you overcome depression
with like an arrow below.
And then it's in the description.
There's a great little hack and here's why.
Seven seconds is very quick.
And so what people are going to do is they're going to, they're
going to keep looping the video while they read the declaration, the
description will, the algorithm sees that as like, Oh, Marcella watched it once.
She watched it a second time.
She watched it a third time.
She watched it a fourth time.
Wow.
This is really good content.
Um, and it boosts it because people are wanting to read.
They haven't, they actually haven't read the description yet.
So, uh, that's one thing I'll try that on Instagram.
It should work for, you can share that as a story as well.
Uh, and then if you wanting what we're calling like a lead magnet, um, that's
like, Hey, I made a beautiful designed thing.
You can, um, have a declaration where you read it and then say at the end, Hey,
I actually have this as a PDF.
If you want it, just drop PDF below in the comments.
And then you can go to each person and DM them just the link to the PDF.
Um, you don't even have to worry about capturing like a email address or anything.
If they're talking to you in the DMs, like you're connected, you
don't need their email address.
Uh, you can just chat with them directly.
So, and just the thing that's been bothering me this entire, like why my
webcam is so like, like so bright.
I have no clue.
Um, so just, uh, don't worry about your tech.
Just keep going.
So, oh yeah.
Chap was worried, was worried about me.
Um, it's crazy.
Cause my, you'll see, I'll post the social media stuff.
It's, I have, um, this can, I'll just show it to you guys.
This is my camera over here.
Look how nice that looks.
And then, and then look how nice this looks.
So anyway, um,
So, uh, cool.
Is there any other questions?
Seven second hack.
Definitely brilliant.
You can take any of your content that's doing well.
Um, try that seven second hack.
Um, and you'll, if you go into these platforms, like there are some
creative tools on Instagram where you can pull a template for this.
Pick, copy your description and paste it, change the text a
little bit and just post it.
Like they'll, they'll have little templates for you, um, to create those.
And just experiment with it.
Um, and see if it, if it works and you may just put that into your process.
So like every time you get, like you write another declaration, then
you just, you do it this way as well.
So, yeah, I have a video.
I was just thinking this morning to, um, repurpose from about two years
ago, um, that did 48,000 views on IG.
That's the best video I've ever done.
Now I didn't do that on any, on any other platform.
I don't have a video with 48,000 views.
Yeah.
And it was, it was a whole, some of the stuff is so freaky.
It's just, you know, when God speaks in my heart, I'm just
obeying and that's what it was.
I was really talking to me.
Um, so it got all these views on IG.
So I was thinking to repost that.
Do what you, how would you, how would I go back and just
grab that video and repost it?
Yeah.
If you don't have it, um, yeah, I have it.
I have it.
Yeah.
Um, okay.
Things that work as well.
Take that video and make it three, make it three different videos.
Like maybe try with a different hook at the, like, you could pull like one of
the sentences from, you know, halfway through and pull it to the front and
then just export that in Descript.
Then you can take like a different sentence and make that the hook.
Um, this is great to do in Descript.
When you can see the words, um, there, you may see like, uh, that the other
thing I would do is, uh, read the script and just rerecord it from scratch.
Like just do it again.
Um, and do it a couple of different ways.
Make a, make, if it's a 30 second clip, make a 15 second version.
If it's a 60 second clip, try to make a 30 second clip version of it.
And just, and I know it's like, we want our profile to be so nice and we're
like, oh, we're overwhelming people, but you could literally post all of those
like back to back and it wouldn't matter.
And because no one's like going to your profile really, and like going to one
video and then going to the second video and then going to third, they're just
scrolling Instagram and then your thing will might show up.
And it may be something from yesterday.
It could be something from six months ago.
It's, it's totally random.
So just put it all out there and let the algorithm figure it out.
Yeah.
I was in the car when I first did it.
Okay.
So I'm in a different location, so we'll see.
Yeah.
Hey, if you have, uh, the, the, the sound in your car is a great hack
as well, because that's so soundproof.
So if you have your phone sit in the car, it's just very normal.
It's not like salesy.
Um, we're, we're experimenting now with some different locations, because
this is just like too much for like studio, blah, blah, blah, whatever.
Like people, people just want it to be raw.
They want it to be normal.
It's be on a walk, be in the car.
Um, it'll sound good.
So cool.
Great.
And I would say as well, if you guys have content, um, that you posted and you
don't know if it, if it worked, why it didn't work, or you didn't get as many
views or you got a lot of views and you want to know what to do next, just drop
a link to it in the community, tag me.
And I'll just give you a bunch of ideas.
Um, cause it's also helpful to, to look at the content and then I can try to give
you some thoughts of like, Hey, I'll, I'll tell you what I think the hook might
be, um, that you could repurpose it for.
So sweet.
Okay.
Awesome guys.
Great hanging out with you.
We'll see you next week.
And if not, we'll jump into the community and see you there.
Bye guys.
Cheers.