Today we're talking about building your social media content engine.
And this is something that we've kind of tried lots of different ways.
And I'm going to share a lot of tactics, a lot of things that we're doing on our
side, I'm going to show you kind of some of the tools we're using, and I also want
to just show you some of the ways to think about leveraging your time, leveraging
some of these tools to, to be consistent and also to make sure you're getting
your content out well.
So I want to jump in first and just say, does anyone here, you can drop it in the
chat, who feels overwhelmed by social media?
Maybe it's, you're not staying consistent.
You're stuck with the tech, like maybe just drop something in the chat there of
like, Hey, yeah, that's me.
I'm overwhelmed or that.
So awesome.
I think this is something, it's kind of a mystery to some it's, it's been around
and it's, it feels very organic as far as like you, you put something out there and
you don't really know what's going to happen.
Like, you know, I, oh, I tried social media.
I put a few posts out there.
Didn't get much like, so I stopped doing it.
And that's pretty much where most people are, especially business owners, people
like yourselves doing entrepreneurial, like launching something new, you know,
you're supposed to be doing it.
Like you feel probably some, some social media guilt perhaps about, about not
posting enough, I'm not doing enough.
I'm not leveraging this awesome tool.
So I want to show you kind of how we're thinking about it and maybe some ways
that you can just stay super consistent and, and kind of keep it somewhat easy.
So my promise is going to be to you is to help you build a repeatable content
engine that helps you show up consistently, build engagement and grow your influence.
And without burning out, because a lot of times the reason this stuff doesn't,
doesn't last very long is because you're doing something that's probably unsustainable.
So you're just not going to be able to keep up with it.
And then you stop doing it all together.
So we want to try to figure out like, what's that sweet spot of getting high
impact, getting the engagement, growing the audience, but not at the same time
burning out too soon and then, you know, stopping after a couple of weeks.
Cause it's just too hard.
Why leverage social media?
I want to give some, some backstory here.
Just why, why you should be paying attention to this.
Your audience is already there.
They already have Tik TOK.
Your audience already has Instagram.
It has Facebook.
They are ready on these platforms.
So it is a way to access your audience in a way that you didn't have to do any
marketing as far as getting people to that platform.
You didn't have to do anything to get them there.
You just have to show up to the place that they're already there.
There's 4.7 billion people actively using social media every month.
That is what more than half the people on the planet are using it.
So if you're wondering like, well, I don't know if my people are over there,
they're, they're online, like they're there.
And even if not all your people are there, like there's enough people online in your
niche that can be, can make you very successful in this, in this tribe building
process and your, your audience is there.
They're scrolling right now.
It's not only that they're on the platform, it's that they're actually engaging.
The stats are around what one to two hours a day is like daily average for
social media intake for, for most people.
And that could be like one session, right?
That could be an hour.
I'm guilty of that as well.
Probably spent at least an hour a day this week, just on there, just scrolling.
So they're already there.
Their, their attention is connected there.
You just have to know how to use the, the algorithms, know how to get in front of
those people and just kind of leverage the platform that's there.
And of course it's not just for entertainment anymore.
This is, you know, Marcella just told us she's reading, reading a declaration on
TikTok, we're well past TikTok being like this Gen Z tool where you see a bunch of
dance videos, are there dance videos?
Of course, like they're on there, you know, it's, it's still there, but
it's not just for entertainment.
People are using it for business, for education, for all kinds of aspects.
So the idea is that you're trying to reach people like on these platforms
and these, like the person who's the CEO of this company is on social media
somewhere on one of these platforms.
So you're trying to reach that person.
Sometimes you're not necessarily just trying to like, just put
it out there to the universe.
You're trying to reach a very specific person.
And those people, this is where they're showing up.
It's kind of like if you were going to a mall, we'll use a mall example.
No one really goes to malls anymore, but back in the day, people
just would go to the mall to just, so if you just set up a little
stall, like right there where all the traffic is and people just walking
by that, those busy, you know, hallways, like you could just grab a lot of those
people, you don't have to go and like set up a brick and mortar store in the
middle of nowhere, and then try to get a billboard and try to get people over
there, like rather pick up your stuff and like, take it to where the people already
are, it's going to really simplify it for you.
So that's the first thing is your audience is already there.
You can also build trust with consistency.
So people are not going to buy from a stranger.
They're going to buy from people that they already know.
They already like, they already trust.
They've been seeing things from you for.
a while, and this helps you, you know, as you stay consistent, as you keep showing
up in their, in their feed, they're going to start to see you as a guide or as a
mentor, and at least an authority in that space.
So the more you show up, the more consistent it is, they're going to
continue to see you as that, that type of figure in their, in their feed.
So, and then of course there's repetition, it's going to help you make feel familiar.
So like if you've been watching a bunch of content from people getting value,
and then all of a sudden that person's like, Hey, I'm going to do this zoom
call, or you could hop on a zoom call with me, it feels kind of weird at first.
Like you've met this person on social media, maybe they have a ton of
followers, and then now like we're talking on a zoom call, it's, it's kind
of crazy, but it, it, you've really feel familiar with this person.
And then of course that can lead to connection and, and conversion stuff.
So the other thing is the content lives forever.
So if you're on social media, the content's going to live online forever.
It doesn't go away.
We used to think of social media as like, I post this in the feed, the feed goes by
in a day or two later, it's totally gone.
That's not really the case anymore.
The algorithms have gotten so sophisticated that they can now repurpose old content.
They may take a video from six months ago and it starts to do well.
Someone likes it, shares it, it starts to gain some momentum.
And all of a sudden the algorithm starts to boost that post.
And so that can happen.
So these things that you're posting up there, you know, you, we sometimes post
it, we wait 24 hours, we're like, where's all the views?
Okay.
That didn't work.
Let's try something else.
Now those first day or two are of course a very important as far as the traction
and how the algorithm sees that people are engaging or not, but we've got to
give it time, like these things are going up there forever, so share timeless
knowledge out there on these platforms.
It's going to live forever.
It'll be indexed and the algorithm will take care of serving it to
the right people at the right time.
So this is all something where you can have a single piece of content
that's going to spark conversation.
So you may have something where I get this on some of our YouTube videos where
I helped someone with some very simple tech thing and three to four years later,
I'm getting comments still on YouTube of like, Hey, this is so helpful.
You know, do you guys have a template or do you guys build websites or whatever?
It's for things that, you know, we don't really do anymore, even in our business,
but I posted this video and it keeps helping people over and over again.
And you know, you just, you just don't know.
So putting, putting it up there, kind of putting it out to the, to the, these
platforms on the internet just to see what happens with definitely a good use of your
time.