Okay.
So these are going to be our three steps.
That's our three step system as far as getting your process here.
So let's just jump into the first thing is we're going to
help create a core content.
So you want to create a couple of key content pillars that are
based on your specific message.
They could be like tips.
They could be personal stories, educational insight.
Great example is, you know, go watch Anne's video from, from last week.
She has her ethos framework.
She shares the same thing.
She just has the, tells the same stories.
I've heard her tell the story about throwing the keys at her
husband, probably 10 times, like on various trainings and stuff.
She tells exactly the same way she's got it down, but it works.
It's like, it's great content.
You guys all remember like that moment, that story, and just focusing on these
kind of key content pillars will be very helpful where you just have
like a couple key messages you want to get out to people and you want to kind
of be known for these things.
So you can put that out in short form.
You can put on reels, Tik Toks, and you can put it out on like written
content if you wanted on LinkedIn or Facebook, it depends on your audience.
You can put those out as photos or graphics or little tutorial, things like that.
So lots of ways to do it.
And we'll talk about this a little bit as well, but, but leveraging
the idea of batch creating content.
I don't know if you guys are familiar with, with batch creating content.
That's just the idea of blocking off two hours a week and just focusing on
content, like take your phone, put it in another room, turn off your, all your
notifications everywhere, your email, and just focus on creating content.
What will happen is you'll, you'll get this build up a ton of momentum because
you will be doing content back to back.
And so you'll do one, the next one will happen very, very efficient
way to, to create all the content.
So to kind of record everything all in one go, if you want to in a separate
session, go and edit everything and schedule it, just do it in different
sections, you could do it all in one morning and then not think about social
media the rest of the week.
That's probably the best way to go.
If you guys are adventurous, there's a tool, it's a free tool where you can hop
on and you schedule a time and you say like, okay, at 11, 11 AM on Tuesday, I'm
going to do a 45 minute session, or I'm going to do a 70 minute session.
There's a couple options to choose from.
And the platform will just focus mate.
I think it's called focus mate, but it just pairs you with a, with a stranger,
like somewhere in the world who also is wanting to work at that time.
I know it's a little weird.
It's a, but it is amazing how someone, and you turn your cameras on, you're
talking like, and all you do is someone says, okay, what is your goal for the
session?
Cool.
I need to record five pieces of social media.
Great.
They, you know, people are either doing studying for a test.
They're writing something, preparing presentation.
And then you just go on mute and you just work.
And it is amazing how focused you will get in that time.
It's a free tool.
So, so check it out.
And if you, if you struggle with procrastination, just put on the
calendar and then to add to it, book this, this call and show up to the
appointment, try 70 minutes if you want.
And I guarantee you'll get all your content done in that time.
So core content, repurposing on all contents.
So you can take one piece of content that you would have posted on Instagram.
And then just post that same piece of content.
It's just really a video clip.
You can take that same thing, put it as a YouTube short, you can put it as an
Instagram reel, but as a Tik TOK Facebook reel, you can put it on X or Twitter as,
as a video, the, the X right now is just, it's one of the most, it's, I think it's
the number one news site right now.
And it's just fast, fast growing to be one of the top platforms again, that's
just been a surge of people, you know, using it and they are highly leveraging
video right now where even on the mobile app, they now have a button that's just
video where you can scroll up just like Instagram or Tik TOK or YouTube shorts.
And it's, it's pretty awesome how, how they're leveraged.
There's a, that's a kind of a new space.
And anytime a platform adds a new feature, jump on it during that time,
because if no one's creating a lot of content for X, for example, when you do
create it, they try to tend to boost it and get it to a lot of people for you.
Cause they want people to use those, you know, those features.
So you can easily take a piece of content, a blog post, and then, you
know, turn that into carousel graphics or quotes or, or threads.
I was talking to my sister-in-law who is launching her platform.
She just jumped on threads as its own platform.
I've actually never done anything on threads, but she's posting,
she's got 4,000 followers on there.
And all she's doing is talking about interior design and like how to set up
a space that's not over overstimulating and creating up like calm, peaceful
workspaces for yourself so you can focus.
That's her whole niche.
And she posted something.
She was showing me this, this post from like the day before
and it hadn't even been 24 hours.
And she had something like 300 comments and like 500 likes or something on.
This one little text post that she had written.
And so you can take something like that.
And she's just repurposing like a blog post and she's taking it and putting
it into these different formats and getting it out there, feel free as well.
Like you're repurposing all platforms, but also feel free to recycle old content.
Pretty much all of you, I think are doing something that is pretty timeless.
Like it's the same things I made true today and in six
months and probably next year.
So the thing that you're teaching, your thing, you're trying
to train people on is timeless.
So you can reuse that content and you can go back to old posts that have done well
and turn those things into, you know, got a great Tik TOK.
So like Marcella had a great Tik TOK success, like take that.
That's a, that's a Facebook post.
That's now a Instagram post as well.
And could you repost it different ways?
Could I write out the declaration she had in a blog post format and put it as
a caption and Instagram with a photo, like you could create 20 probably
different pieces of content around that one that did, did well.
And so, yeah, just keep, keep repurposing, take the same, same thing.
You just cannot be, there's a great quote from Alex Hermosi.
I heard recently on a short where he was saying like, you have to, if you're
making less than $3 million a year, you should be spending about four hours a
day, just letting people know that you exist because they have long forgotten
about you 10 minutes after they saw your ad, they think they are, it's gone.
Like they don't think about you at all.
Like people are really focused on thinking about themselves.
They're very, that's their focus.
They're wanting to focus on themselves as far as that's, they're focusing
on their, their own life and everything.
And here we're trying to like build something and we're like, kind of
cautious, like only put this one post out for the day, like I'll spend a few
minutes over here and just share something like you just really can't overdo it.
Like you can not overdo just being loud and getting your stuff
out over and over and over again.
So that a lot of it is just taking what you're doing and just posting it more,
like just posting, reposting stuff, you know, and over again.
So there you go.
Other thing is to just engage consistently.
So once you've posted like Marcella had all these responses and maybe they'd
liked it, like the, her videos, or they commented, like go in, take 10, 15
minutes a day, if you can reply to every single comment, because if you have
three people comment and you reply to each one of those comments, you just
took your three comments and turn them into six comments and so it builds the
algorithm, all of these platforms really reward creators who go
and respond to their community.
We don't want to just be posting stuff.
And then just whatever happens happens.
The fact that you come back and comment on someone's comment on reply to it
helps boost it in the algorithm.
They want creators to engage like that.
So you can also comment on other people's posts.
This is a great hack, especially for Twitter and X and threads is go find
other people who are getting hundreds of thousands of impressions and just
reply to their posts.
I have got my most.
Like most impressions from a, from a tweet has come from me just doing a
reply and just kind of joining in the conversation because it starts to,
people find me, they find, you know, they, they click on my profile, but
just puts me in front of a lot of people when you kind of engage that way.
And then ask questions, you know, in your content to spark conversation.
So at the end of your video, like, Hey, you know, you can even say like, if
this was helpful, like drop a comment, I'd love to know, or, Hey, take a
minute, like in the comments, tell me, you know, this thing, like to answer
this question or give them something to do, just telling them to like, and
follow, like, I think we're probably over that now, like you don't need to
say things like, you know, Lincoln bio.
You don't need to say that people a hundred percent know that your
link is going to be in your bio.
So please don't ever say that on a, on a video.
It's just going to take up time.
And it's even in some cases, if you put the text in there, Lincoln bio, it
sometimes will push you down even in the algorithm a little bit because
they see it as kind of spammy.
So no Lincoln bio, just entering with like some sort of question.
You can just tell people to comment.
It's probably the best thing or DM you for, you know, something you can, one
trick as well, I think a lot of you could get people on a phone call just in the
DMS, like, because you can have people like, Hey, here's a free resource or a
free thing, Hey, I wrote this declaration.
If you want to get a, you know, DM me declaration and I will send the whole
thing typed out to you, like in a nice Canva design thing, and it gets them to
just DM you or they reply and then you DM them and now you can kind of chat back
and forth and the thing with this is like, just be human, like just talk to
them, like, like they're normal person.
Like, you know, you're going to share this with them.
They'll be like, Oh, this is so great.
Thanks.
I've been watching your content and you can chat and you can ask questions,
whatever you can say, Hey, you know what?
I actually have like this free group.
You can jump in or I've got this thing.
You can check out if you want at the end, or if your goal is to get
people on a call to talk to them.
It's like, Hey, do you know that I do these free 20 minute consulting calls?
I would love to help you like with, you know, designing your.
or office or whatever your thing is.
So use the DMs for that.
You can, you can actually be very personal and kind of create that connection.
They've now got direct access to you.
It's a very powerful tool.
So just those things can all happen just from encouraging people to ask a question
or giving them a prompt in the, in the content at the end to help spark that
conversation.