Hey everybody, welcome, super excited to have you guys here.
Let's see, Jeff, Holly, Sally, Mason, we got Dr. Marcella, awesome.
So let's just, if you guys are open to it, I'd love to hear just like one or two quick
wins.
And then we're going to jump in.
We're going to talk about Facebook ads today and just show you guys how to set up ads and
some ways you can promote things for very little money.
So yeah, let's have some quick shares.
If you guys are open, you can just unmute and go for it.
I can share that I'm learning how to overcome.
Perfect.
We now have the books held up at customs and the book launch is in three days.
So just the process of the system says it's going to take two to three days to process
it in the flesh as with everything with this book.
It has been challenge after challenge, but in the spirit, God has shown me the boxes,
the scanner, and today he showed me them going on the truck.
So I am just standing in his grace.
If the books don't arrive, we're still going to go away with a book ahead of the book launch.
It is what it is.
They're available on Amazon, so it's all good.
But yeah, it's been a real mission and I just want to do a massive shout out for AI.
Oh my goodness.
My whole world has changed and transformed.
So I've got emails out to every single person that I know using, you know, saying, right,
this is what, this is the message I want.
This is where I'm coming from.
This is who I am.
This is what I do.
Can you just give them a hook?
Can you just give them something really short because I just talk too long.
And then my course that comes out of the book launch, these are my AI worksheets.
Holy moly, that would have taken me months to put together.
So anyway, I've still got to go through them.
I've still got to go through what I'm coaching, what AI has given me, but what an amazing,
and I said, I want you to tell them what they need to know, then talk them through
it, tell them, and then tell them again, it's flipping done it for me.
I'm like, oh my goodness.
It's kind of cheating.
It feels like you're cheating.
You know what, it's just taken, I've given it the information and then it just gives
me a structure.
Like I've told it what I want, but it just puts it into the structure for me and then
I can go back.
So now I know I need to go back, right, okay, it's missed that chunk.
I didn't get that.
That wasn't quite clear.
And we work it, but the time that it is blessing me with and the stress, talk on, talk on.
So I can use my like prefrontal cortex to do all my creative stuff and let that do all
the stress.
It's flipping brilliant.
Anyway.
That's great.
I'll shut up, but I'm just very excited.
We got to rename our, let's have to rename Pioneers to just like launching a community
with AI and like all the hacks for AI.
That's great.
You see, I wouldn't have touched you if you'd told me I was going to be using AI, I'd have
been out the gate.
I've been like, nah, don't want anything to do with that.
It's like a bait and switch.
It's like, here's what you want, but actually what you need is AI, right?
Yeah.
I love it.
And God said, don't use artificial intelligence, use my intelligence, GI.
You're a GI girl.
You're a God intelligence.
So I've taken what God has given me, but I'm taking it out to the world.
And that's been the gap that I've been missing is I'm so engrossed in his world and kingdom
and all the wonderful parts of being in this community and being in a collaborative space
that I have completely forgotten how to connect with the world.
And so what AI is doing for me is it's taking my heart and my message.
And it's saying, hey, come this way.
Hey, come this, because I couldn't do that.
Yeah.
Brilliant.
Yeah.
That's awesome.
It's definitely, I mean, anytime you're working on anything creative, it's tough because you
have only so much like creative juices for the week.
And so you end up spending your time on the real content piece, the stuff that only you
know, or you're writing the book, you're getting the revelation, you're figuring out the content,
but then you're like, oh, someone needs to market this thing.
So we're working like, there's so much happening in this space and we could talk every week
about all the cool AI things.
But I think for people who are launching as like a
an entrepreneur, if you're launching anything right now, it's a way that you
can still have, you can be in charge of all the important stuff, but AI can
automate a lot of things, obviously writing emails, doing copy and things
like that, but there's, there's ways to push it even further where it can, uh,
read and respond to your emails, like on, like on demand, you can have, um, I
saw an example today, this will be my last AI thing, and then we're going to
jump into it, but he, uh, got tired of this guy, got tired of booking, having
certain restaurants needed, he wanted to book a date night for his wife and he
got tired of like calling them, they didn't have a booking thing on their
website, so he made an AI bot that phones, phones the restaurant, says,
hey, like, I'd like to book between seven and five and seven, and then it
literally has an interaction, like back and forth, like, oh, are there any
dietary requirements?
Yep, it already knows like all of his dietary stuff, and then he gets an email
on his calendar and it invites the people, I was like, yeah, I'm not even
barely using AI enough, these guys are, you know, next level, so we're
experiencing a lot with it, but, um, it's, it, the good thing is I'm really
proud of everyone who's just at least trying it, right, because a lot of
people, most people I would say are like, oh, I heard about this thing,
sounds scary, and I'm just not going to do it, and guess what, that's what
everybody said, uh, about social media, about 10, 15 years ago, um, it just
was not that, now, now it's like everybody does it, it's not a big deal,
so, okay, cool, so we're going to jump into, uh, some ads training today, and
we'll take some questions and things as well, if you guys want to do some hot
seats at the end, but I'm pretty sure we'll have a lot of questions, we're
going to go and set up a campaign for you, uh, from start to finish, so you'll
be able to see the whole process, uh, Marcella has offered, um, to jump in
and, and I've got her account set up here where we're going to just, I'm
going to set them up for her book, and, um, we'll do, we'll go through and set
those, uh, set that up, and you guys can follow along, um, I'm going to also do
another example afterwards, uh, with Jennifer, she, um, also is going to, I'm
going to help set up that as well, unfortunately, I can't make any training
materials, because it's blocking my account, because I have too many ad
accounts set up right now, so I'm going to borrow yours, set them up, and then
you guys will have them, um, but let me give you some super quick, uh, like
overview of what we're going to talk about, so the whole point of this is
we're going to show you a way to increase your reach, um, with only, you
know, five to ten dollars a day, uh, in ads, so this is something essentially
leveraging the, um, ad strategy, we talked a lot about organic, uh, last
week, we talked about how to have, you know, posting, scheduling, you know, all
the tools involved with getting your social media out, if you just want to go
faster, because that will work, if you stay consistent, you post every day, or
every couple times a week, very consistently, it will grow over time, but
it's a long game, um, where a lot of you are doing a launch next week, in two
weeks, like you have something happening right now, so this is a way to
essentially, with a, for a little bit of money, essentially borrow space on the,
on people's feeds, and be in front of, as if you had 10,000 people, or 20,000
people following you, um, so for very little money, you can get insane amount
of views, insane amount of, um, attention to your ads, so a couple quick things
of kind of why even focus on ads, and, uh, you know, we talked about, like, the
kind of the perfect growth strategy could be having the organic that we're
talking about, but then using ads to help boost it, uh, organic content is
essential, you know, obviously we're going to build trust and connection, but,
uh, if we can take that content and then instantly push it out using ads and push
it out to the right people, um, that's kind of the best of both worlds, um,
instead of just waiting for people to discover you, you're essentially getting,
um, your ads in front of them immediately, so when you turn on ads, like, it's
going to start broadcasting, you know, within 24 hours, it's not this slow,
like, process, and that's what's so powerful about it for so many businesses
to be using it, um, and then if you remember the example of Beau, who did
the, the watch, um, example, he had zero followings, he didn't even have a
Facebook account or an Instagram account, he just took it and pushed ads only,
and within a couple weeks was able to get, you know, the 1800 surveys and
stuff filled out and built his email list and start his business, um, but
that was just because you didn't have to wait for the, the, the reach, um, but
kind of having the boat, the both sides of it, like having awesome content that
will work or organic, and then also pushing the ads is kind of, um, a great
one-two punch, um, for growing.
So, uh, you know, you don't have to choose between one or the other.
Um, I would have you having both helps build credibility and it
creates a ton of momentum for you.
So, um, your audience is of course already scrolling, they're already on.
Graham's already on Facebook, Facebook is going to find these people.
Like if you keep posting on these different platforms, these platforms
will find the right audience.
Eventually this helps you be very targeted and get it to people that are
willing, wanting to take action and, and, you know, buy something or sign up for
something.
Um, it's, it's, they want you to be successful.
So you're kind of going into a partnership with, with these platforms,
because if you use Facebook ads and now like, you know, you get a hundred books
sold through this platform, guess where you're going to put your next marketing
money, like right back into the platform.
So if you don't get any leads and nothing works, then it's lose, lose.
So either win together with Facebook or you lose together Facebook.
But, um, Facebook is wanting to get, get the content to the right
people and want to work with you.
Of course we know stats just on Facebook and Instagram, 3 billion active users.
The static is like two and a half hours every day scrolling.
So you can just jump into these people's feed, um, and kind of meet them where
they're already at, which is really cool.
Um, you also get to reach new audiences.
Uh, you know, if you're only posting on social, it can feel like you're just
talking to the same people over and over again, but ads allow you to essentially
break out of that bubble, get out of your friend circle, get out of your current
close network and reach totally new audiences, um, which people, for people
that may be interested in, in what you're doing and actually have never
heard of you before.
Uh, and so if you want to attract more leads and get more views, expand your
following, um, taking ads and like pushing them out is the, is the fastest
way to kind of break out of that.
Um, and lets you work smarter, not harder.
Uh, I think there's a lot of really cool, um, value and kingdom value in some of
these tools because it can run 24 seven for you.
So you can be sleeping, you can be writing content, you can be doing
something totally different.
And these ads are just being pushed out, um, 24 seven never gets tired.
And so, um, you're not having to do a lot of manual work.
A lot of these other tools like email marketing is a whole thing.
SEO is a whole thing.
It's, these are all different channels, but paid ads is, is the fastest one to
kind of be up and running pretty quick.
And it's, it, to me is the simplest one.
You can kind of leave things on autopilot and let it run.
Um, and the last thing is I'll say for, for ads is it's, I think of it like the
gas pedal for your business.
So once you get your ads figured out, you get your audience figured out, and this
is the thing that you can use to push out, um, content and anytime you want to grow.
So if you say, Hey, I sold 10 books this month, next month, I want to sell 20 books.
Well, if you have your ads set up, you could just double your ad spend and
you'll sell twice as many books.
So no other tool, like there's no other lever that you can turn in your business
that will just basically hit the gas on scaling.
So if you can figure it out, it's, it's, it's a skill worth learning, um, as an
entrepreneur.
So I highly recommend not outsourcing this.
Uh, so not just, um, hiring someone to come in and do your ads for you.
I can tell you spending tens of thousands of dollars, trying it that way does not
work very well because you need to, uh, this is a skill that's worth learning and
you will care about your budget and your money way more than anyone else will.
So it's just going to come through a little bit different when it's coming from
you.
Um, so awesome.
So that's, that's what we're going to jump into.
We're going to do the, um, ad account set up here and go through the whole process
and how to create your first campaign.
So very, very good.
Let me just make sure I can see your chat.
And then Marcello, if you want to share your screen, we'll start there.
Um, I'm going to go through it and set as up as much as I possibly can today.
And then you guys can come back, watch the replay, pause it.
Uh, I am also going to be putting together, uh, there'll be a course inside of the
courses.
That's just for ads.
So we're going to make a little mini course inside of this.
That's just specifically for ads.
And then, um, you guys can go through and I'll try to put as many trainings and
tutorials in there.
We're going to focus really on Facebook and Instagram, but eventually, um, I, I
have, uh, an awesome contact who does a lot of X ads, um, on Twitter.
Um, another one who does Tik TOK ads really well.
So I may pull those guys in and make, make some more, more, uh, tools, but you
can do all of this definitely best to start kind of here inside of, um, uh,
inside of, uh, Facebook and Instagram.
Facebook and Instagram is definitely the most, most, uh, like mature platform as
far as, uh, getting things, something set up.
It's just, everything sort of, um, works you'll see in a lot of the other
platforms, they're still trying to catch up to Facebook.
So I'm going to, if you guys are, you can kind of follow along if you want, if you
get, uh, behind, you can let me know.
Um, but you're going to go to, um, business.
I'll put it in the chat, but business.facebook.com.
If you're on Instagram, I mean, Facebook,
you can also go to the top right and click on that.
So if you don't, I'm gonna,
I'm controlling Marcella's screen for her.
So she's really trusting me so much right now.
You can click up on the little icon up here
and also just type in like ads right there
and it'll just jump to the ads manager there.
So, okay, back to this.
When you're first setting it up,
you'll see like Marcella's already got
her business profile set up.
Sorry, it's still like wanting to tell me
all the things of how, yes, just let me do it.
There we go.
You can create a business portfolio.
So I would do this business, your ministry,
whatever your brand is,
you can go in and create a business portfolio.
You'll give it a name, you'll give it, you know,
first name, last name, and your email address that you use.
And then this will create a portfolio
that you can stick ad accounts,
you can stick Facebook pages.
Just go ahead and do this early on,
because if you ever do have a team,
if you have an assistant or anyone who has to sign in
and do things in the account,
you can invite them in to use this account
versus it being your personal account.
So just something to do early on
and then you don't have to worry about it.
So we can, let me just grab,
can you pull up, Marcella, like the,
your Gumroad link would be awesome.
I know you texted it to me and I'm gonna put it in here,
but if you can click on it or something
so it opens in that browser, it'd be awesome.
Sweet.
And I'm pulling up a few other links we're gonna look at.
Okay, you want me to open my Gumroad account?
Is that what you're saying?
Yeah, yeah.
Okay, let me see if I can get to it.
Go here.
So right now, Marcella has like a landing page.
So I dropped it in there that, if you guys wanna see it,
but she has, is it $20, I think, right?
Yeah.
So that's what we're gonna-
Yeah, to join the community.
Perfect.
Okay, if you leave that open,
I'll probably come back to it in a second.
So the goal is to kind of get people over to that.
If I go to products here, oops.
Sorry, Zoom is kind of taking,
did it just close?
Did I just close it?
I think you did.
Sorry.
But there is a link if you wanna use the link.
If you can click on that link.
Yeah, it's www.thefaithdoctor.
The Faith Doctor.
Okay, let's see.
It should be here.
Cause I did a different link since Gumroad had like,
you know, the link, I just changed it.
Sorry, I think the Zoom share is being a bit strange.
Like it's covering up.
There we go.
Okay.
Now it's, yeah, if you wanna just put it in, sorry.
It's not, it's blocking me for some reason.
Let me get out of there.
Okay.
Oops.
Oh, shoot.
Yeah, it is kind of funny.
Okay, hold on.
Wait a minute.
Every time I hit something, it's doing something else.
Yeah, it's like popping up something and I'm not sure what.
Do you wanna stop sharing and start again?
We can try again.
Yeah, let me stop.
Sorry about that.
And then it'll give me time to pull the link up.
While you do that, I will pull it up.
And there's this link.
And then we're gonna, you don't have to use Gumroad,
but it is a great place.
If you wanna take a payment right now,
we will have the ability to add payments
probably in the middle of March to Tribe itself.
So you'll be able to just do a checkout page the same way,
but until then, the next four weeks.
And if you have Square,
like I know Jennifer's using Squarespace
and you guys are using other checkout tools,
those are all totally fine.
Whatever way you wanna take money is fine.
What we wanna do is make sure
that we are sending people to a page
where they can do something, right?
Like Anne talked about, like, what can I buy from you?
So you're not sending them to your homepage.
You're not sending people to something about your book.
You're sending them to a page where they can take action
and like purchase something or sign up for something.
They have to have a, what we call in a conversion event.
So they're converting from being just a visitor
to now a customer or someone on your newsletter,
your email list.
Cool.
Yeah, if you wanna try to share it again,
we'll give it another shot.
Yeah, it's still acting wonky and I don't know why.
It's weird.
But I'll.
If not, I have, if it doesn't work, I can build it in my accounts and then I can move it later to you.
Okay, so I'm going to go back to.
Keep it moving.
Okay, because I don't. Yeah, everything I hit on it keeps bringing up this other window and I don't know why it's doing that.
Cool.
Okay, we'll give it a shot.
Oh.
Okay.
Okay, hang on.
Okay.
Sorry. Okay, here's what we're gonna do. I'm going to jump over to mine. I just want to keep you guys all waiting.
So what we'll do is once you're in, you'll get everything set up. And this is our tribe account so I'll go ahead and just show it to you in here.
And what you can do is everything will be blank, of course, you won't have run anything but this is sort of your main hub for you see things. So you can see we just have one, one campaign running right now.
And we're generating a bunch of clicks and we've spent, you know, $60 on it. So this is just something we're testing, as of last week to just drive more people back to pioneers.
And when we did the workshop we had that there as well. And you can click into these different things I'll just show you this this is for the work for the workshop, we pushed these different ads in so you can see like all these leads came in.
And we were able to get 800 or so leads to sign up for the workshop we got all those email addresses and so now they're on our email list. And, you know, this this did cost us about $4 per lead.
And so it was about $3,500 to do that. And so you don't need to do 800, you know, but the point is that the end these are a little bit harder because we were having people come to a workshop.
They weren't buying anything they weren't getting anything so there was a number of things that could make this better we could that can even get this down to $1, for example.
So there's a whole science of like looking at this and there's people's whole jobs is all they do is look at these numbers and, and, you know, make tiny little tweaks to it so I would say like if you're when you're running a campaign, something you can use in this
to go to loom and make a quick video and be and just say like, hey guys like I'm running this thing, you know, click into it, show us kind of what you're doing.
Show us the numbers, click into your different ads, and then we can give feedback on that so I'm happy to weigh in and give you guys feedback if you are not getting enough clicks if you're really expensive like we can pivot there's going to be a lot of things
I know of like how I would drive the ads and change it.
You know, as you guys are in it because that's where people get stuck like you can go get a course on ads and go on YouTube and, you know, know where to push the buttons but sometimes it's like figuring out like how to how to drive it a little bit.
So this one here we're going to set this up as a sales event, so you can go straight to sales I think what I'll also do.
Let's just start with something really simple start with the traffic so there's all these different options. You can experiment with them.
One of them is for getting people to your page so if you have a landing page. You can see here on the right. It's got link clicks landing page views Instagram profile visits.
The goal is to get people to a landing page that's you're kind of telling Facebook what you want out of this I want traffic to my website. I want, you know, engagement with people to like and watch more of my content.
I want people to give me their information and become a lead.
It could be for you won't use app promotion.
It could be a sale so you may be tempted to be like oh straight to sales obviously I want sales.
Those tend to be a lot more expensive when you're starting out because you don't have an audience yet you don't have a track record of all this information in your account.
So if you just go from a totally blank account straight to sales.
If that doesn't work you may get a couple sales but you could end up spending.
When I say it doesn't work like Marcella selling a $20 access to her community that includes the book and a few things I think, and workshops and all kinds of stuff.
If she ends up spending, you know, $30 to get that person. That's not a good thing, because now it's going to like she's losing money every time someone signs up so we essentially have up to $20 to experiment to get someone to buy this thing, which is very, very doable.
And that's why if you ever see people doing, you know, an $18 challenge or a $9 this it's like the only thing it's there for is to pay for the ads.
for the ads, essentially it's free marketing.
So if Marcello was paying like $10 to get someone to buy a book and they were
giving 20 back, like she's doubling her money every time she gives a dollar to
Facebook.
So it becomes a lot less scary once you've got some history and they count and
you kind of build up the trust with the, with the platform, but you can kind of
see the metrics of it.
Like if we can do that, then Marcella actually has no, she's actually making
money every time she promotes it.
And in the process, of course, more people are getting the book, more people
join the community, like a lot of good things are happening, but it's all kind
of happening for free.
So this is why people do challenges, $37, $27, these kind of low ticket items.
It's just there to pay for the ads and the marketing costs.
So all I say, we're going to pick a traffic one just to get people to the
page.
You can go through and use this.
I think I'm going to show it to you manually.
You can try both of these.
It's just going to give you less options.
And you're going to see a page that looks kind of like this.
So I typically label the campaign.
We'll call this like, I keep saying book promotion, but I think Marcella, this is
just, this is the community, right?
Are they getting the book as far as, oh, sneak peek available instantly.
Okay.
Yeah.
So we'll, so we'll name, label this.
Um, look promo.
So specifically kind of what the goal is.
It's like getting people to the, to the page.
Um, you don't have to worry about any of these settings.
You're not special ad category.
You're not promoting something political.
You're not trying to sell financial services.
Uh, all of you are going to be, um, just leave that off, uh, campaign details.
We're going to leave it kind of as the default, um, advantage.
Plus I'm going to just leave this, um, all off and we're just
going to hit the next button.
And all that we're doing is we're kind of going through these different steps.
So this at the top is what we call a campaign.
It's like, it's doing one thing.
It's selling your book.
It's filling up your challenge.
It's just doing the one big thing.
And then you have different sets of ads.
So I could have an ad set that goes to this type of audience.
I can have ad set that goes to that audience.
And then, um, inside of that is like a specific ad.
So I know it's a lot of language, but if you kind of see almost like a, you
know, file structure, like this one sitting inside of that, that one sitting
inside of that, and you can have like more multiple of these as you go down it.
So I'm going to just say, this is going to be, um, who's your audience.
Um, believers, men and women, uh, looking to get results of their faith.
Does that make sense?
Yes.
Um, or is it men and women?
Yeah.
It's men and women.
Age.
Right.
I just said believers.
Yeah.
Uh, what's the age?
Um, I would say seasoned believers.
So that would probably be maybe like 40 ish, 50 ish.
They've been in church a while.
Great.
So targeting Christians is not allowed anymore, but it used to be,
which made it so much easier, but we'll, we'll get to that in a second.
Um, uh, so I'm just putting in a quick prompt here.
I'm just going to get this started and then it will get us going here.
Um, you have to be a little bit more creative with the targeting
because we don't really have, um, so what you would do is maybe target
specific sort of, uh, pastors and leaders.
You can't really, this used to be a lot easier.
Now it's a lot harder, um, because of privacy.
They don't want people like feel like their, their faith is private.
So they don't want people spamming them with, um, things that you can target
like Christian music type, um, things to try and get someone who may know
about this, like worship band, for example.
Um, and then they've just got a bunch of like people who listen to a specific
radio station that happens to be Christian, um, could work as well.
So there's, it's giving us a ton of options.
We're not going to do all of these, but, um, what I'll do here, just say like,
um, we'll just say like, uh, Christian or, uh, Bible study.
I saw that Bible study thing.
So as we go down, like, we're going to, um, I'm just going to give it a name.
Um, so we'll just call this like, and you don't have to give it a name.
You could call it like, you know, uh, audience one.
It doesn't have to be anything fancy.
The conversion event we're looking for is people to go to the website.
That's what we want.
Go to the website.
Um, don't have to set any of these things.
Don't have to set creative.
This is how much money you want to spend each day.
I'm going to make this like 10, just to keep.
keep it simple for math.
Start date is always just leave it current time,
never set an end date.
An end date just causes a lot of weird things
with the algorithm.
So you always just wanna have them turn on
and then you manually go and turn them off.
That's like the most effective way to do it.
You don't need to do any of these things.
Locations, you can start with like US and Canada.
They are the most popular, right?
That's where everybody is advertising.
So as soon as you take this off,
it's gonna go to every country in the world.
And it's gonna find out that when I show ads to people
in a third world country, that it's super cheap clicks.
And so the algorithm is just gonna put all the money
into that country and just get you tons of clicks
because all it cares about is getting traffic.
So it may not be the right traffic.
You do want it to be specific about where people are here.
And so I'll just leave it on US for now.
And then we can go through the suggestions here.
Let's see.
And your account will all be blank.
So I just wanna make sure I'm not cheating
because I have a bunch of audiences built.
But let's just, so if you did, for example, Bible study,
it's probably not gonna pull anything up
because that is not allowed anymore.
Wow.
So that's not gonna work.
You used to be able to like literally target
like Graham Cook and Bill Johnson.
That used to be so easy.
So if you put anything like that anymore,
if you do something like Bethel,
you're gonna get something that's not related at all.
So we can do, let's see if, aha.
So K-Love radio.
So this would be a great place to start.
Now, once you do the first thing,
like I got kind of like, it's like fishing.
I got some, like the first little bite.
Okay, that worked.
You can click on this little suggestions button
and then it's gonna go through and pick out like
other things that things could be good.
We'll go with Switchfoot.
Why not?
And as I'm adding things here,
you're gonna see the audience size.
And we're looking to try to get it around a million or less.
We don't want it to be 175 million people.
So when I, before I added these,
if I delete these right now,
you'll see it goes basically to like everybody
who's in the US, right?
Who's in these age groups, all genders.
And there's no targeting essentially.
It's just going to like everybody wide open.
So if we just showed it to everybody,
that's not do perfect.
So let's go back to like, K-Love's a good start.
So this is too small.
You wanna be between like a hundred thousand
and like less than a million is somewhere in that range.
So when I add Switchfoot, it is going to push it over.
Whoops.
It's just a band.
And you don't have to know what these are,
just use the suggestions, right?
Like it's going to,
and I would stick with interest-based.
So this one, oops, oh no, sorry.
When I hit suggestions, you'll see that on the right,
there's like, when I hover over it, it blocks it.
But interest, job titles, interest,
you would kind of wanna stick with just interest.
So Dave Ramsey, maybe that's pretty broad.
Like that's getting, you know,
you can see, you can just kind of pick ones
that you think may work.
So you wouldn't wanna do job titles
because you can see the size of that audience
is like 2,800 people.
It's not gonna really help us much.
And some of these are gonna be too big.
What's the word, faith, Bruce?
You can try, but you're gonna get like Faith Hill,
Faith, you're getting a bunch of things like that.
So, but this is fine, this is a good size.
What I'm gonna do is target this down now.
We can do, you know, let's try,
let's start with like 40s to, you know, 55 or something.
So right there, we're like in like already a sweet spot.
So we've, and this is where you could,
and I'd be very specific.
If you are targeting women,
like cut out half the audience
by just going, picking one of these.
It's better for you to pick one.
I'd probably run this just to women.
Yeah, that's fine, yeah.
Because even if like, it's just more chance
that like, even if it's a couple,
like it's probably gonna go to the woman,
she's gonna drag the guy, right?
Same thing if you're doing something that's parent,
like kids related, target the parents, right?
Like they're the ones actually gonna see the ad
and sign up for something.
So it's saying right now that if we ran this
for $10 a day, you'd probably reach
between one and 3,000 people
and then have about between 31 and 100 clicks
just based off this.
So we can go to, you could keep adding various things
if you wanted to.
So I'm gonna just change.
just to like K-Love and Switchfoot or something.
So it's just what I happen to have used here.
Now, you can make as many of these as you want.
So I could duplicate this.
And now in this other one, we can just go in here
and set any of these slightly differently.
But I would do something different.
So maybe we do go like something.
Let's see what church things we can find.
Yeah, so people who are employed by a church,
but they're not always, let's see, yeah, church.
Yeah, so again, they're just blocking all the church
things.
Yeah, so you can do that.
You don't need to have, one is audience is totally fine.
The main thing here is just to get it going,
like get this thing start broadcasting,
because you need to get views coming in.
And then from there, you can get more specific with it.
So one of the things you can do here,
and I'm going to break this down into a lot of different videos.
I understand this is a ton to share all in one session.
But with just following along and getting these clicks in
here, we'll go through and do the ads.
And Marcella, you did send me, I've got them right here.
So I've got some ads you sent.
Let's see.
So I'll go in here.
I'm going to just say this is my, like, you are invited.
This is where you would pick which of those accounts.
So I could do this as posture.
I could do this as tribe.
I could do it as our company, various accounts that I'm in.
And so for this, I'm just going to set,
we're going to upload it.
And then let's go down to add media.
We'll add an image.
And let's go desktop.
Here we go.
Oh, I see.
It's like building this ad.
OK.
I see.
So let's pull this one next.
So you'll see immediately how it's going to crop it.
So you can tell it to, we don't want it to crop like that.
If I do that, it's going to look small.
So we may not use it here.
We're just going to do an image.
We'll probably get a whole other training on how to, OK,
we don't need to do AI generation.
I'm not even going to go down that whole path.
I'm going to get this started here.
So it will add things like music and stuff
to it, a little bit of movement.
It does a few things.
You can turn these on.
Why not?
Let's just try it.
OK.
So right now, what it's shown is it's taken the ad,
and it's already dropped them in here.
And it is cropping them.
So we'll come talk a little bit about that.
You want to be careful about having
text at the very edge or the bottom,
because you can already see it's being cropped.
Here we're going to go through and do primary text.
I'm going to cheat, as always, and go to chat VBT.
And just say, write me a really great ad copy
that helps people click on my link
and buy my community and book.
Of course, you can use the link below for reference on copy.
And then I'm not even going to try here.
I'm just going to literally give it the link
and tell it to go read the website for me.
So it's going to just go out to the website.
It'll check it out, and it'll pull it back in.
Wow.
So again, you've started it here.
And it's going to hopefully pull some of the copy here.
Now, you can see it's doing it in a very ad-like way,
meaning like, now, I'm going to pretend that this
is the world's best copy, and I'm just going to paste it.
Look at this line, though.
You've been in church for years, period.
You know the word.
That's actually pretty good.
That is good.
So I was just saying that.
I mean, I know a lot of stuff, but really, my goal
is just to teach, get you guys to use Chat GPT,
and then we'll be set.
So you're just literally going to paste this in here.
And if I go to the top here, you can
see it's got the copy there.
Now, you start to see what the ad looks like.
I know it's, oh, there we go.
I can zoom in.
Very small.
Obviously, now we're running this as Tribe Social,
and it is a little confusing because it's a Tribe Social
ads course.
But this would say, this would be Marcello's picture.
It would have your podcast text right here.
So this is showing you what your users are going to see.
So that's pretty good.
And a beautiful thing about this is like,
that's actually great.
Do another.
So having a few options here is super helpful.
So I'm going to grab this one.
Let's see.
And the little emojis and all that stuff
have been proven to help drive that click-through rate.
So it's leveraging a lot of best practices.
So all we would do is hit Add Text Option and paste it again.
So now I've got one option and two options.
So Facebook is going to be super smart.
It's going to show you, show like, hey,
let's show the image with this set of copy.
OK, now let's show it with this other set.
Oh, when I show it with the second set, I get more clicks.
So now it's going to push the second set a lot more.
So you're giving it a lot of things to play with,
and you're going to let it do all the hard work.
So it's saying insert the link.
So I'm just going to go in here and paste that
in so I don't forget.
And this is helpful.
Obviously, they can click anywhere on the image.
They can click on the Learn More.
But sometimes people are reading,
and they get to the end of reading,
and they just want the link to get to that.
Now, Facebook is super cool.
It also has AI.
So it's trying its bestest to get you
its own version of the copy, although it's really
hooked on this stuck in a faith rut
because it kind of uses that for each one.
So you don't need to use these.
I'm just going to turn them off.
But if you wanted to, it's going to help generate them
for you inside of here.
And you can say Join Our Community.
That's going to be the text down here.
And I would say like my maybe book community or faith
community or something.
You want to have a name for it, join the faith.
So you could see that little text right there.
It's just going to be down here.
I'm just going to put that.
Again, you can put other options there,
and it can experiment with that.
The Learn More button is there.
Keep going down.
The link that you actually want to send people to,
this is pretty important.
This is what happens when someone clicks on the link.
So you do want that to link to the right place.
And I always, when I put it in, I hit the Preview.
Like, cool, yep, that's the right one.
I didn't misspell something because you're
about to pay money to get this link in front of people.
And if it goes to some random site,
you've just wasted a lot of money.
We don't need people to call us.
I'm going to turn this off.
And then there's some tracking here
about setting up pixels and things.
So we'll get into that in a little bit
about setting up a pixel.
So what this will do is you can create a pixel that
will be a little bit of code.
You would go into your settings here,
into Gumroad, for example, and there's a Facebook pixel ID
that you would just paste there.
And what this does is when people land on your site,
they land here.
They kind of go up and down.
They're like, this is interesting,
but I don't have my credit card with me.
And then they close out of the page.
That actually is called pixel.
They know who clicked on that link,
and they put you on a list, essentially.
So now we know that Holly clicked on this link
and visited this website.
You can then make an audience of that person and retarget them.
If you guys have ever gone to check out a product on a store,
and you look at some clothes or something,
and then you go over to Instagram,
and within seconds, sometimes, you see the ad for that brand,
that's exactly what's happening.
It's pretty much instantaneous.
So the goal is to then try to bring you back.
Because if you go there once, there's
a good chance you're very likely to click a second time.
So that's where retargeting comes into play.
So there's that.
We could go in here.
This is where you can just keep adding.
So I can go in here.
Once I've done all of that, I would duplicate it.
And I'll show you one other variation of an ad here.
And instead of here, let's just go.
Instead of choosing this, you can actually
choose an existing post.
So I'm going to just tie this into last week's training
on social media.
So if I click Use an Existing Post,
I don't have to write any of that stuff necessarily again.
Let's see if this is going to work for me.
Use an Existing Post.
Are you not going to do that?
Let's see.
Oh, Select Post.
Sorry, it's just moved down.
So I can go back and look at every reel that's
gone out on this account.
On Instagram or Facebook and I can see like which ones have got the most likes I can. So I can pick one like this and as they continue and it's going to bring that video in and it's actually not just doing that. It's bringing the entire post in
For you. And so you can leave that it has to have the main text that you put in there, but you can always add a second one where you can bring in that that new copy right
Because maybe when you first posted it. You weren't really planning on promoting it to to get people to click on it and buy something. But here we go. We would
Just take an existing post that you've done earlier this week and you just push it out to people and you can see how I've stacked this. I could just say this is my Instagram real and you would want to label it better than that. But let me
Copy this
Is move stuff around real quick. I'm going to delete this. Keep it simple.
Cool. So
At this point, like it's actually ready to go. You can keep stacking as many of these as you want. The more money that you're spending. So if you, you know, you want to have more creative
So just, but a couple three, four or five options would be great. So you don't have to pick
You have to spend a bunch of time like picking every single word and worrying about the design and stuff like just try it like put it up there and see if it sticks and and then you just see what works.
So that would be the last thing you would do is just you just hit this publish button and off it would go so it's not going to go through now and I'm going to make sure I turned it off, but
Let's just go here.
Cool.
And you'll see if I pull up an example that is running like this. You can see all of the ads that are running here. I'm going to sort them by results. So this one right here is is getting the most, you know, it's just like a graphic. This one actually should not be running fun fact, Macy.
Fun fact, Macy. Oh, it's turned off. Sorry, my bad. Macy's on top of everything all the time. I forgot.
And then, so here's one that's getting 28 clicks and this is actually just a testimonial from one of our clients talking about tribe that tends that seems to be working. So if I were to sit here and create more creative
This is where I would just spend a lot more. But you can see I just put a bunch of stuff up there. And if I go to the ad set here, you can see what this looks like. I have, you know, a ton of things in here that we're testing. So
So that's that. Yep.
Cool. I know there's like probably some questions. So let me take a second and just pause. Sorry, I wasn't even looking at the chat to see there's like 11 messages. Sweet.
Cool. Let me pause there. Anything, questions? Am I confused anyone?
I've got a quick one about those graphics, because I've seen them in 100x. I've seen them with you guys. Are they a Canva thing? Or how do you set those graphics up where you have the screens and this is your package?
Oh, you're talking about like the spread?
Yeah.
Yes. Isn't that cool?
Yeah, that's the first time we've done that. And I went to Fiverr and I just found it. And they're called like a product layout or something. Let me find it real quick.
And I'll send the link to the guy who did ours. It was, it was like $15 or $20 for him to do it.
Brilliant.
I'll drop, let me sign in real quick and grab it.
But that's where I, yeah, those things you would, it's very complicated to make it yourself.
Yeah, it just, but it looks amazing. And people can visually see what you're offering them in just one shot.
I know.
That's what I love about it.
Here we go. This dude right here.
So he'll do it for $10. Done.
That's cool.
Yeah, be 20 in New Zealand, but it's worth it.
That's fantastic. Thanks, Bruce.
But yeah. And then, I mean, these things, for little stuff like this, if you guys are stuck, either go learn it or just pay someone to do it.
The thing is like with a global economy of gig economy now, like there's someone that will do these things for like $10.
And not to totally like throw away this entire training, but you could go on here and probably for $50, someone will set up all your ad accounts for you and manage it.
Like do your first campaign. So if you get stuck, like, just get someone to help like that.
That's what I did. I got stuck. I actually started designing one. I was like, this is extremely difficult.
Like, and then I was like, there's got to be a better way. So I'm pretty sure that's what Pedro uses and others.
So, cool. Any other questions?
I was just thinking when you were saying the targeting your audience, you know, on Facebook
because you can't use Christian or church or all that, my whole audience is new believers.
And my other question was, I have a Facebook account personal, but I don't like Facebook.
I don't use it all the time, hardly ever.
And I don't think my Gen Z audience is on Facebook.
So my question is, I know there's new believers of all ages, but do you have to have an ongoing
Facebook business account?
I mean, I have a business account, but I don't use it, haven't used it in years.
Or just a personal account, and then also do other ad companies block Christian mentioning
as well?
That's a good question.
So no, like on X and Twitter, for example, you can target Christians very easily.
So that is a huge benefit.
But if you're trying to get Gen Z, you know, that's you're going to be on Instagram and
TikTok.
You can actually choose that in the settings there to just not show any ads to Facebook.
You can just send them only to Instagram, for example.
The way around, I don't really talk too much about the Christian thing.
So what you can do, though, with this, and just in case you're wondering, like he'd used
my picture as a portfolio item, so I guess that's cool.
But if you go into, let me go back to this.
One of the audiences you would want to create, let's create an ad set.
We call this like advantage, I just literally call it advantage plus.
And when you get down to the targeting, you just say, just leave it blank.
So it will essentially just go through and it'll figure it out for you.
How does it figure it out?
Oh, well, it's not that smart.
It actually uses the copy.
So when we wrote the copy back here and we said, you know, you love God, you've been
in church for years.
But if you're honest, sometimes it feels like, you know, so it's like it's going to take
the wording there and say, I think this is for Christians and then put it on Facebook.
Look, Facebook knows exactly where these people are because they just don't choose to let
you leverage that, which is I can kind of see it from both sides.
But it would be great if they turned it back on.
So it kind of works still, even if you can't mention it, but just putting your copy in
like hers.
Yes.
So they use the advantage of trying to pick it up.
It takes a little longer to like to to scale and get some traction, but it will it'll pick
up and you can take the exact same ads and dump them in this advantage plus and it'll
just go find new people based on the copy that you have.
So then just make sure your copy is very clear and obvious who this is for.
The other thing that will happen by itself is if you have a video of people where you're
saying that same text, that could be a great ad as well, Marcella.
You could take some of the copy that this this thing wrote and and use that if you wanted
to and make that an ad out of that.
Because if you use the same words, you can make a real or video where you just talk about
that.
If if you're very clear and upfront that this is Christian and people make it past, let's
say, 50 percent of the video, it's probably like a good chance that this is the right
person.
So then you can put out content like that and Facebook will see like, oh, when I put
this out, this person watched, you know, a lot more watched 50 percent.
And so it will actually show the same ad to that person again because it sees that
they're engaging, essentially.
So you have to be very clear.
Don't try to be like, you know, covert, like go all in, like on the like make it very obviously
Christian and Facebook will use that to make it.
Holly had a question.
Yeah, so you said about ten dollars a day is good, but then did you say you just.
Let let them charge you ten dollars a day until you manually go in and shut it off,
is that what you said?
Yeah, and you would just it's just one click to turn it off and say, how do you get a good
question?
So when you're once you're running some things, if I went over here, you can see all
these are off right now with a little toggle and it's that one click, just turn it on and
off. And yeah, definitely, you know, set a reminder in your phone, ask.
Siri to remind you, uh, you don't want to just leave it there.
I would encourage, I would encourage every business owner to have one
ad set running always, and never turn it off.
Really when we should be running forever.
I there's really no reason we should ever pull this off.
It's just getting people.
All it does is get people back to our tribe pioneer page,
uh, that are already interested.
So, because, you know, unless you're just like so totally overwhelmed
with work and things you just booked completely solid, and you're like not
one more customer, which I don't think anyone should be in that position.
And if you are, then you should be hiring other people to
like, to scale and to fulfill.
But so just, it's just a good mindset to kind of keep it going.
Now, if you're doing like, if we did the workshop or you're doing a challenge
and you're putting like hundreds or thousands of dollars in a day, um, and
to spend definitely be careful.
Cause if you put in a thousand, tell it to spend a thousand dollars a day,
it will spend a thousand dollars a day.
Um, there's lots of like, and I'll also say like, you want to schedule it.
If it's, I did gloss over this pretty quick, but if you're in, um, trails,
when you're picking a start date, if you're in the evening, like you're
towards the end of the day, um, go ahead and schedule it for like
5am, 6am the next day.
Why is that?
Because if you start your campaign at 10 PM and it's got two hours
left to spend the $10, it's going to blow it as fast as it possibly can.
And it's going to get terrible leads.
So you're just going to waste money.
Um, that way.
So just start it the next day.
That way it has the full day to like slowly spend the money.
Um, so anyway, that would be one more question.
Is there a way to do one ad and have it go to everything?
Facebook, Instagram X.
Yeah.
So this one, the ones I did here actually are going everywhere.
Oh, okay.
So you can see, uh, in this view, did it go in here?
Yes.
You can see it's going to Facebook and it's going to my Instagram.
They just, they're the same icon.
So it looks a little bit confusing, but right here, it's going to go to both.
Um, it's only going to go to those two.
It's not going to go to Tik TOK or another platform, but Facebook
and Instagram, it will go to both from there.
Thank you.
Sweet.
Awesome.
Okay.
Well, hopefully it's inspiring.
If you guys have questions, like try to get it, you know, post a picture
wherever you get stuck on this process.
I said, I said, we're going to, I wanted to get you guys this, because I know a
lot of you are trying to run ads like this week, so this will get you started.
And then I'm going to be adding a bunch of content into the courses.
So there'll be like a full Facebook ads, a mini course here where you can go
through and, um, and do that also, uh, Macy added this for you guys, but this
is something I did maybe a year or so ago, but I launched an entire challenge in a day.
Um, oh no, they're not loading.
Okay.
I'll fix that.
It's because they're on YouTube, but I'll fix that.
Um, this is, this is essentially me walking through, um, and we can, they're
on the, they're public on our, uh, YouTube, I think.
Um, Oh, they're on.
Anyway, we'll, we'll post a link to them in the community, but I went through and I
was setting up everything for kingdom messengers.
This was like maybe 2023 or so.
Uh, and I was just doing everything again from scratch and I essentially
just turned on a live stream and I just did it in three sessions.
It's about five hours long.
So I'm saying you have to go watch every minute of it, but I go through like
exactly how I built the landing page.
I go through how I built, like set up the ads.
Um, so if you're interested, this is one thing you could look at in the meantime.
Um, but we will create like a course here.
And my goal is to have like a five minute video to set up your pixel, a 10 minute
video to build your campaign, like a 10 minute video to like how to retarget your
audience.
Uh, and so we'll keep adding to it.
Cause there's going to be a lot of cool things around it, but cool.
Good.
It's three o'clock.
Made it.
Yes, Cindy.
You guys need to go.
You're welcome to go.
I'll take a couple, I'll hang out for a second and take questions, but
really quick.
I have a Canva tip.
If anybody needs one of those graphics faster than waiting for somebody to do
it and you have the time, um, Canva has an area called mockups.
And so you, all you do is go to the mockups.
It's called an app in Canva, but if you YouTube it, there's lots of
people that teach you how to do it.
And they have mockups where they have the computer and the iPad and
a book and all that together.
And you literally just drag your art into it and it's done.
Yeah.
But like that guy that did yours did like every single kind of
digital material could think.
which was really, really cool.
But I think there's some really close
to that that are right there in the Canva mockups.
That's perfect.
And so I just wanted to let people know that
if they wanted something a little faster
and had time to do it yourself.
Yeah, absolutely.
At Canva, it's crazy how much cool stuff you can do with Canva.
Yeah, and YouTubers teach you how to do it.
Just say, have them do a mockup on Canva
and there's tons of tutorials.
Yep, this is great.
And it's so fast.
It's literally drag and drop and you're done
and you download it and you can use it.
That's awesome.
Cool.
Jennifer.
Okay, so I messed something up while we were on the call.
So I might need help.
So I went, I was trying to follow along
and I tried to create a business account.
Sorry, my puppy's being loud.
And it restricted my account
because I already have a business account.
So now it says my account is restricted
for all my social media ads.
Okay, if you wanna share your screen, we can see.
I can take a look at it.
I messed up, Bruce.
I was so excited.
Also, there's a good chance
at some point you're gonna somewhat,
you guys are gonna get blocked on Facebook
for various reasons, but don't freak out.
Okay, it's okay here.
It just wants you to verify.
So I tried to do that and I submitted my ID
but the button wouldn't work.
I kept pushing it and now it's blocked.
Okay, cool.
So-
Maybe in like a day or two, it'll come back.
I would, yeah, you could even just refresh this page
or yeah, maybe go back and come back to it.
It should let you do that.
It is instant once it does work.
So you, once you,
I think you can still go and build out your campaign though
while you're waiting for this.
So you could kind of get all the work done.
It is, it's not a person that goes through interviews.
Like once they see that you're a real person
it'll just unlock and it'll be, you know,
ready in a short amount of time.
I guess cause my email address,
cause I have multiple like accounts.
And so I was trying to set one up
but I already had business profiles.
Okay, so yeah, and you should be able to go to,
or if you go to any of them, are they-
They're all locked right now for some reason.
Okay, if you click on, just try the prosper always one
just to see if it shows a different restriction.
Let's let that load.
This-
It says there's no restrictions.
Okay, and if you go to the like business home there,
there, yep.
And let's look at the ads manager.
Let's see.
So you should, okay, yeah,
you should be able to go through and create this.
I see.
So it's blocked me from creating
on any of my platforms right now.
So just hit see details,
see if it takes you back to the, maybe a second.
It goes back to the one.
Okay, just like you said, you mean, yeah.
So if this doesn't come back in the next couple of days,
like is there a way to create a new account?
You could, I think if we go to the,
like back to the ads manager,
I think it may be on this tab up there.
Just, okay, it is.
I just wanted to check.
It was at prosper always there.
Sometimes when you jump between these pages,
it like decides that you're going to different accounts,
but, and I, yeah.
So it's probably blocked your Facebook user right now.
So yeah, try it.
The other thing you could do is try it from,
probably if you're in Chrome,
you could try it in Internet Explorer
or a different browser just to see if it looks,
Facebook is notorious for little quirky things like this.
So yeah, something like the button not being clickable,
like, yes, it should be working.
Just know that once you do see it working,
it should be pretty quick to get it back.
Okay.
It's not.
So you don't like upload your driver's license
and then explain what happened and.
And it may be that it, maybe it did submit
and it just didn't say a confirmation or something.
So that's why it's grayed out.
So, but if you, if you want to, you can,
I'm trying to think of some workarounds, but.
I can give it, like, I'll probably just give it till,
you can also invite me to it as a second person.
Okay.
Because I was going to do the.
And the admin.
Yeah, if you can find the people tab
and just invite my email address,
there's a chance that because mine's not restricted,
I can go in and like set up a couple of things.
Okay.
When I do the course
But
Yeah, there's people
you know, I
Pedro's one of our clients like they spent they spent over a million dollars on the wisdom challenge ads. It's insane
so
But they've had stuff where they're just you know
Facebook will flag something and if you're spending at that type of volume like you know
And you get out of sync it can to cause all kinds of chaos
so
you
But Facebook you are kind of on their time when you're on their platform. So
And I share a quick win. Mm-hmm. Yep. So this weekend I used the
The AI feature to I put in like act as my social media, you know content creator and I'm going to create
you know 20 videos 20 reels to you know, talk about like this target and
You know advertising my workshop, right? So it gave me a list of 20 different ones
I just went and set my camera up recorded them all like back-to-back
then I create an Excel spreadsheet tracker with all my videos put the content in there by video and then
Hold each one in the chat GPS individually to create my posts. So like in Excel
I have like 20
Real contents like all ready to go with all the hashtags everything and I did it in just like a couple hours
Which to me that was and then I even put like what I'm wearing and you know
Do they have any transitions and what audio I did just so that I can reuse them and like track on the future
Given my CFO nerdy brain like needed to figure out how to handle this because it was overwhelming
But just the win of getting that many like just back-to-back was awesome. That's awesome
Yeah, and I know there's a cool view in Vista social that will once if you posted them
It will put it into a table like that
That will have all the likes all the views all the engagement like in columns so you could pair that up
But that's awesome. Yeah getting 20 done
That's that's the way to do it. Just knock him out as fast as you can
Yeah, and then I had another question
I don't know if you want to talk offline about this
But I've had some people like different clients of mine who are interested in the at like the tribe social app
Or like in my recommendation. I've been talking about it
So do we have like if they don't want to join this particular like group because they just you know
Want to do something else like can we be affiliates to then sell this?
You know to our client list because I probably like four people who are like
Hey, this is like I want to use this platform versus this platform. I'm like, hey, wait a minute
You should use this instead
Yeah, I'm trying to get people to use the program, but they don't want to necessarily join the like the pioneers group
So, how does that work? Right? Yeah, we don't have
It's been come up a few times. There's been people asking like well, I just want I just want the software
We will do that at some point. Okay this year soon
But yeah, that's there's a few people that have offered
But yeah
If you ever want like just you can just refer us like on an email or something
While there's not like an official referral link will will hook you up with something. Okay for sure
That's great awesome
cool
Anything else you guys good good. Sweet. We'll reach out to me if you guys any questions in the community as you're setting these things up
I'll post in the community when I
Post new content into the for the course here. So awesome
We'll see you guys next week. Thanks. Appreciate it