I never know what music is going to pop up next, so I need to make you a code.
Hey guys, what's up?
This is interesting.
There you go.
Good to see you, Robin, Sally, Chops, awesome.
It is 72 degrees at our house.
It's almost as nice weather as if you were in California, I would say.
Close to it.
It's probably what Holly and Macy have all year round.
We have our windows open, so I feel like the birds chirping.
It's very nice.
79, C79, Santa Barbara.
Awesome.
Awesome, guys.
Well, we're going to jump into it, we'll let everybody hop on, but I'd love to hear some
quick wins from you guys from last week, and then we'll jump in.
Today we're going to be spending a little bit of time just doing hot seats, there's
a few questions I'm seeing in the group that I want to pull up, really around conversion.
A lot of people are putting pages out, you're sending traffic to it, and you're not getting
enough people saying yes to the thing, so we'll talk a little bit about some conversion
things we can do there, so if you have specific questions, we're going to dive into it.
If you guys want us to look at your ad account, I know some of you are starting to run ads,
so I'd be happy to audit that, because I think if we went through one person's ads and kind
of show what's working or not working, that would probably help a lot of people out, so
yeah, let's do some quick wins before we jump in.
Who wants to go first?
You guys are just going to unmute and go for it.
All right.
Our post that we ended up not really liking, but it was sort of a win, so.
That's good.
But you posted anyway.
Right, right, right.
Awesome.
Yeah.
That's great.
Cool.
I know, Jennifer, I know you guys were starting your challenge, or about to start it, had
to start it?
Yeah, we started last night, so less people than I anticipated, although a couple paid,
so that was fun, and just really good.
I'm excited.
I always think God has us do stuff thinking it's for other people, and it's always for
ourselves.
So I had such huge breakthrough myself going through the content and all my coaching questions
and things yesterday about launching your God dream, and I'm excited for some new things
that God is having me move into, but it was fun just to see how he brought some people
from where I live, some people from Miami together, and just the God synergy of it all.
So it was small beginnings, but at the same time, it was really fun to see the fruition
of it, and just knowing like, hey, I can do this again in 30 days, and I feel like I worked
out a lot of the tech kinks.
It's really humbling when you throw your video of an hour into Descript, and you cut out
about 25 minutes of filler words or suggestions, so okay, I need to practice talking and not
using all those extra words or just being more concise.
And then the second round, I just decided to send the regular Zoom and not edit it because
it felt super choppy, but again, I think all these things are practice that we get to do
in a smaller setting, and then as we do it and charge more, have a bigger audience, it's
just preparing us for a better excellence in which we do things.
And so I was thankful for kind of a safe environment to roll it out.
That's awesome.
So good.
That's exciting.
Yeah, you don't know like, that is very true that like, you kind of start doing something
and then you realize like, oh, this is actually like, helping me like personally, and I think
the Lord works that way as well, because He's way more interested in you than launching
your business and stuff.
But He can do both at the same time.
We can like fix your business and bless you at the same time and grow you.
So it is a constant, I've pretty much decided that every limitation in my life and our business
happens between like, what I think about myself and how much like in my heart, like where
I'm at with what I how much I love myself or love what we're doing, or it's just head
and heart like that's, it's not the tactics.
It's not like, all the latest marketing things, like every bit of breakthrough, whether it's
like adding more team members, it always just those same cycles just kept repeating themselves.
So we kept, you know, I had to change how I thought about myself, I thought about
our product, like, even not wanting to launch Pioneers, right, like, we were like, oh, let's
give it another year. Let's get another two years. Let's keep waiting, like, because I was like, I
had this imaginary, like, goal in my mind, like, well, when we hit that goal, like, then it will
be ready, right? And sometimes you've got to, like, step out and do it. And once you do it,
then you kind of get moving and you're like, oh, okay, like, you kind of learn along the journey.
So the best place to be is, yeah. Oh, I was gonna say, you, I think you posted this to some of our
comments, but, you know, bringing back to what Anne said, you know, hot and, you know, helpful
market, I think adding heart to that. And I think that's what, you know, God's really been showing
me the last 30 days is I have the wrong kind of who in branding, like, just the overall way I'm
doing it, like, the what is correct, like, my roadmap and the desire to do online and build a
tribe, like, everything is there, but who I'm targeting isn't the right area and way I'm going
about it. And, you know, I'm going to redo all, like, re kind of think through and engineer this
for the next one. And so I think it's, you know, not only are they helpful and hot, but it's like,
your heart really in it. And is it really where you are today? Or are you, like, trying to target
a dream or something you've had from years ago that maybe you're not the same person. And so
you have to kind of re-engineer it. So, you know, I appreciate this group to just kind of re-challenge,
you know, the dream is still there, the desire, but maybe you need to fine tune it a little bit
and that that's okay. Absolutely. I mean, this is like, I love that you guys are,
we're all pioneering something like the best thing is you guys just you started doing you did your
first challenge. Now you have something to like, iterate on and edit and it does get much, much
easier. So repetitions is the key here, like everything. Once you've built the landing page
and you've done the videos and you put the ads together and like all that stuff, you can
pause all the ads when you're ready to do the next one, just restart it again. And all that stuff's
built the same thing's going to like, you're going to be changing like 10% of it. So it really helps
dial it in and it will build a lot of momentum. So doing all the right things for sure. Well,
since we're talking with you, Jennifer, like, would you guys, would you want to,
is there anything we can talk through, like with your challenge or anything we can help with,
like just kind of go through it. I'm sure. So I'm having trouble just full transparency,
getting people to buy into using the app. So like they go through my whole sales, you know,
my process of signing up, they even download it. And then I'm having my calls on zoom
and I'm putting the replay in the tribe. And, you know, I obviously haven't done a ton with
engaging, but like this most recent challenge, you know, I don't even have any members in it there,
but I have a bunch of people that signed up through my website. So getting like really,
you know, and I know you've trained us on this, but trying to get people to like,
engage and get that, you know, app momentum going, even though they're like wanting it and they're
wanting the course and then it's on the zoom, it's somehow disconnecting from the benefit and
like using the app. So that's one thing that I'm trying to figure out like, okay, posting more,
getting them excited about it. I mean, they're even in front of me and they download it, but
then they don't log in and get in there and use it. Maybe they're just busy. So, you know, maybe
at some point we can kind of talk through strategies of getting that engagement up and
excitement about this. And then for me, I mean, on the other side, I think it's just
like you said it was, I think I did everything right. It just, there wasn't a lot of buy-in.
There was so many people that were interested. And then at the last minute, everyone was like,
I'm busy. I got sick. Hey, I'm so sorry. I'm not going to do this. So I probably had 10 additional
women that were going to join that just kind of fell out because of life. So how do you do
something maybe like live challenges versus courses evergreen, that's going to be more
accommodating to schedule. That could be the only thing I could think of like for future is people
want to be in, but they couldn't commit to the Monday night I was doing, even though I explained
that they could watch the replay. Yeah. That's good. I think people,
so there's a couple of things we could talk through. So let's start with the last thing
you said there. So I think having, once you get the offer and can you just tell us a little bit
about like, what was the offer? How many took it? How much was it? So it was, so I did a free
workshop and had about, I don't know, seven, eight women on there. Although some other people signed
up and watched the replay. And then I offered a four week challenge that was launching your
God dream. And I charged 47 for it and I had two paid and then two unpaid.
Yeah, but then there was probably 10 other people that even were like, Hey, send me this.
Is it still open?
Can I do it?
And then they just kind of filled out like on the day of or just didn't like commit to
it.
But they were super excited about it.
Yeah, I think it may be like, under 50 is always is always a good price point for that.
I wonder if you could go like it's it's like, I wonder if you could even just have like
a 10 minute video that goes that does basically does the live workshop in 10 minutes and then
just sells them right into the into the $47 thing, because that's still considered kind
of low lower ticket, right?
So like, it's, it's, they shouldn't really have to think about it, you want to give them
a price where it's like risk free, essentially.
So like $47, not going to really, like, help a ton like it was for, you know, $500 or
something, it'd be like, it'd be interesting for you.
So really, the cost there is really just a barrier of entry to help them take it seriously
and show up.
Can I clarify?
Yeah.
So are you saying on my free workshop, maybe that was like, not a helpful funnel, it was,
you know, an hour workshop and getting people to commit to that, like, decrease that or
kind of retune the free opt in to try to drive more people into the paid workshop or
just go straight to the workshop as my thing.
So I had a lot more people show up for the free one than the paid one, but I don't think
the cost was the issue.
Yeah, I see what you're saying.
So I don't I don't think like, you could, I think you have to kind of pick, you could
do it different ways.
Like you could do a four week free challenge or like a four week, you know, $47.
Those to me are the same sort of things to get people familiar with you, and then bring
them into like, something more.
And you're who, right, it's it's specifically moms, they're, they're launching their, their
dream, right?
No, no, that's, that's, it's just Christian Kingdom women who are stepping into entrepreneurship,
most of which are wanting to leave like a nine to five, and then start something so
that they can have flexibility in the future with kids.
But most of my who right now are like single, or married, but no kids yet working professional,
they're working.
They're professional.
Right.
Okay.
So probably like the person, and I'm not that who, so you can tell me this, you're not,
but if it's anything related to entrepreneurship and starting something, right, this is now
like a business opportunity.
Like those people are, they're going to be more willing to pay for things.
So when you have like, the pricing is everything, like people, like if I was like, here's a
watch, it's $47.
Like you were like, okay, that's fine.
If I was like, here's this watch, it's $5,000.
Like you would be like, oh, that's super cool.
Like I've never heard of that brand, like you'd be so interested in it.
So you can quickly like, and it can be the exact same watch.
Like this is how, like these, you know, things are positioned.
It's just, so what could be happening is like, you actually have closer, what I would say
to like, if your whole program was to help them launch, like you're going to take someone
who's a nine to five and that's sort of the bigger project, and that could be a few thousand
dollars for sure.
And it should be at least, because you're potentially like, they could make that back
in the first few months.
You're actually giving them a business opportunity and the BizOps space is super powerful.
Anne talks about hot and helpful market.
Absolutely.
Like you're basically like giving them an opportunity to make money.
I mean, pioneers, right?
Like this is the difference between kingdom messengers and like pioneers, because we said,
actually want everybody here to be making money.
Like our goal is to help you guys make money.
That's just the vision we can measure success by.
You can also say other things like influence or impact.
So what you could do is like, you could position it like that.
Like, Hey, I'm going to walk you steps to help you launch your business.
So that's kind of the end thing.
The four week challenge could be like, just helping them pick what their thing is, right?
Like you could meet with them once a month, once a week, monthly, just to like, kind of
give them the four weeks.
Because I don't know if like the 47 is like, it would have been better to have 50 people
just show up for four weeks for free, right?
So as long as they're kind of your who, and they kind of, you know, they're showing up
like if you had gotten, or if you get five or 10 people and they just give you 47, you
know, it's like a few hundred dollars.
It's not really gonna, I mean, maybe you'll pay for some of the ads, but I would, so something
like that, or just do a, like a, you know, it could be even, it just needs to be something
where they don't think about it.
And I think under anything under 50 is generally like, I'm not going to think about this too much.
And you could make it $47 where, Hey, it's a four week thing.
I've also got these like videos and stuff to watch these course.
And that's where it's kind of go back to your first question.
You can have that all in the app and that'll create a space where they can go in and go
access the thing that they bought.
So they spent 47 now I'm like, Oh, I want to get access to the thing.
Well, that's in, that's in the group here, um, in the courses or, or whatever.
Um, and then upsell.
So I have a 12 week challenge, you know, that's that roadmap that I'm like most
passionate about.
Yeah.
And also I do, you know, coaching or consulting, like more details specific about the
thing that they need help with.
So then there's like two avenues after they watched the course where they could, you
know, pay more money and work individually, or they can join this like 12 week
challenge.
The kind of VIP.
Yeah.
And what were you going to price the 12 weeks?
Um, like nine 97 just to get started, but probably in the future be more than that.
Yeah.
I think that's, I think that's good.
I mean, you'll also just doing it and, and kind of getting the most exposure or the
most people.
Um, cause it would be worth, you know, uh, like getting people on there and just
hearing their feedback of like, um, you know, I, I don't think you can, I don't
think it's the 47.
I don't think that's like the problem.
It's more just, um, like that's sort of the starting point to me.
It's like a bunch of content, just like you should join our next challenge.
You do the four week challenge.
And then after that, it's like, do the next 12 weeks with you and we get all this
other stuff.
Um, and you can include, maybe there's a piece of the consulting piece in there.
Like they get a 30 minute call with you or 60 minute or something, um, to help you do
specific parts.
So you're just, you're taking them from a very specific place.
Like they're working there nine to five.
And so they're just kind of work through that journey.
Like the first phase is they're thinking about it and haven't decided yet.
They're just thinking, and they've got a spouse or there's talking to other friends
and stuff.
They're just considering it.
So this would be the four week challenge would be like, this is helping you commit
to make the move.
Right.
So my four points are dream, you know, define, you know, you know, what are the
design, you know, like creating the actual plan or, you know, colors naming and then
dare, right?
Like you're going to dare to take the first step.
So those are my four D's to like discover the real you and design a life you love.
Um, and it's all about, you know, my new DBA instead of prosper always is going to
be dream, big adventure.
And it's saying yes to adventure with God and, you know, stuff, you know, basically
achieving your dream.
And I feel like I wants me while it is targeting entrepreneurs to make it feel more
light and fun because everybody's stressed and busy and life is so hard.
And so if this can feel fun and light and easy, I think it helps to like Jap is doing
like over like push through the barrier of fear and resistance that I think currently
with like the prosper always message.
Like I'm coming at that from a very like professional corporate, not that I'm overly
corporate, but just it feels maybe heavier than doing it from a light and fun girl's
trip adventure, Hawaii vacation vibe that you can still like do your God dream, but
it doesn't have to be this burden.
And so I think just retargeting maybe the messaging and how I go about doing it.
And then to your point, I think the four weeks free to really lock in on their dream
versus trying to get people to like sign up for that piece of it makes a total sense.
Yeah.
And you've mentioned the trip thing before, like, I know, is that kind of your, that's
the ultimate, like plan a trip.
So God gave me this, I don't, I mean, you, I don't want to steal everyone else's time,
but I went on a girl's vacation like three or four years ago and it was a series of
unfortunate events where everything that could have gone wrong, went wrong, went
wrong, like flat tire, five minutes from the Airbnb lock out of the Airbnb in the
rain, um, spend the entire day, like stuck in this small, like little town.
And then because we were stuck all day, like we found this like, um, national trout
museum and it was a trout, trout monument.
And it was the most fun thing ever to just find this little like monument in the
middle of nowhere.
And then we drove home and celebrated with, you know, cake on the way home.
Cause it was my birthday.
And when I came home from that, God downloaded to me just like this 12 steps
of a roadmap journey to take women on specifically to go after their God dreams
in a way that's not going to be heavy and burdensome, but having an explorer mindset.
So the goal of all of this is like, it's like a coaching 12 week program, but
actually like eventually bringing women out into the woods or going to Hawaii,
like having retreats, like in person to bring this physical, like have them strip
away their identity, but then also.
So it's a book, it's a guide,
it's a kid's teenage girl program.
It's, you know, products, decor,
like it's all inclusive around this like 12 step thing
that God gave me.
That's awesome.
I think this is super cool.
It's just getting it like out there.
Yeah.
Oh God, right?
I think if you,
okay, one thing you can try,
this is just as well,
and this is like,
you have to pick the thing that you,
like would be so exciting.
Like pick, you know,
it kind of big,
like the ultimate thing is like to do this trip
where I'm gonna put a $3,000, 5,000,
a $10,000 program together,
whatever that is for, you know,
pick something that's like exciting to you.
Like I wanna work with 10 women
that each pay 10,000 for this one program.
You know, whatever that is.
Pick the, cause that's the thing,
like the worst thing that can happen
is you try one of these things and it works
and then you get hundreds and thousands of people in it
and you're stuck in it.
And you're like, that's not actually not what I wanted.
Now, Anne's thing was like,
well, go do that first.
Like go make the money,
go get the money,
and then you can do other things.
She wouldn't wanna be like the holiday decor person forever
but I just pick like the one thing
and then just have a very simple plan.
Like if it's the 12 week challenge
is gonna be like your main product you're selling
or something with the consulting,
like pick the one thing
and then just have like ones,
you know, just have a bunch of ways
to get people to that.
Maybe they, if it's a few thousand dollars,
you can definitely do like a quick 20 minute
strategy call for them.
So like the goal to go from like my website
to like book a free 20 minutes strategy call,
buy my $3,000, $5,000 thing.
That's a great through line.
It's very simple.
And when you do a challenge or a workshop,
the only goal is just like,
hey, if you're interested,
I'm gonna offer this 20 minute free booking thing.
I've got 10 spots open for this month,
and you talk to 10 people,
you're just the research that you'll get
from talking to those 10 people
would be worth your time for that.
And then you just would change the copy
and you change the stuff
and you kind of adjust the offer slightly.
But sometimes just getting exposure,
I think is the main thing.
And it could have been too much of a bottleneck,
like go from this free thing to,
it's like too many steps,
like then to the 47 and then to the next thing,
it's like maybe it's one too many steps.
Just for you.
I like what you're saying about removing the first workshop.
So I was doing it like find your purpose,
but I don't think I was attracting the right who
that are the entrepreneurs dreaming big, wanting to launch.
So I think that is a good like four weeks with me
really gets them in and thinking
and then upsell that to the 12 week.
That's great.
And you could, the four week challenge could also be,
you could name it the four week challenge
and you can just meet every Monday
and people can join anytime, like potentially.
Cause you could have the four weeks of,
I would do the first time you do this,
like go through and just record it, edit it,
put those four weeks recordings together.
So you have a course called the four week challenge
and they go watch the four recordings.
And then every Monday, whoever's,
if you're on week one or three or whatever,
you just jump on and on Mondays,
you're gonna chat with people and just help them.
And that could be a great like free,
but the 47 is nice.
You can still charge for it.
People make connection.
They'll get to know you.
It could be an easy thing that you could do.
And if you ever wanted to,
you could move it to like a monthly call
if you feel like weekly is too much,
but it's a way to like,
we sold the kingdom messengers for 37.
They got into the free community
and everybody in that community of like 1600 people
were paid to be there.
So it just helped make it a more like valuable group,
I guess, just because it wasn't just a bunch of people
that anyone came off,
it just had that little bit of barrier.
So that could work.
And as you're thinking about it,
like just again, drop some stuff in the community.
I'm happy to like make a quick video again,
but I think you're really close
and you can use this four week challenge
you're about to do to lay down all the recordings for stuff.
And then you should be good to not have to do that again.
So.
Awesome, thank you.
Sweet.
Okay, awesome.
So I know Sally, I think you had your hand next
and we'll go to Holly.
I'm gonna, we're gonna get to everybody
who has questions here.
It's actually just a question
because I'm sitting here with like following
what Jennifer and you guys are sharing,
just following the conversation.
And what I'm sensing is that
if your people are currently working full time
and they may be single or they,
whatever the scenario is,
I remember when I was in that space
and I'm not saying I'm everyone
cause I'm this weird pom in New Zealand,
but I was driven.
I was really driven and career was important.
And if somebody had said to me,
Hey, Sal, while you're building your career,
while you are carving that path,
how about you think about your side hustle?
How about you think and look ahead?
What if, you know,
if you could do anything in the world alongside
and just start to get it moving,
just start to put it together
so that when you get married, you have kids,
you, whatever, it's sitting there waiting.
It's sitting there waiting.
So I just, that was what I sensed when you were chatting.
And then I was also thinking, hold on a minute.
When I was in that space, what were my finances like?
Where was I sitting?
What would I invest in?
And it was the one time in my life
when I invested in top quality stuff.
I'm not saying that I don't now,
but I had more money in my pocket
to spend on what was really important to me.
So most of the furniture that hangs around in this space
came over from the UK to here
because there were investments.
So I think I sensed that that age group
are used to investing,
whether it's in personal development,
whether it's in business,
and we get business development given to us,
but we don't often get personal development.
And I just, having been on your little freebie,
which I thought was outstanding,
I also thought that your professionalism
and your level at which you're coming in,
you are speaking into business women.
You are speaking into business women,
but you're engaging their hearts
and you're getting them to start thinking.
You're getting them to start dreaming.
So I think you're in the right space,
but I just, I sensed that when Bruce said
the number is key,
I wouldn't have looked at $47
if I was a young, single female.
If you'd said this is 500 bucks
and this is what I'm offering you,
and I will help you get your business launched,
I will get you from here to here,
and that's what I'm gonna deliver,
I would have been in, if that makes sense.
So I just, I'm not saying I'm everyone,
but I'm just really,
you have so much to offer.
The way you present, the way you are,
you are extremely professional
and you're very switched on in your process.
If I wasn't where I am now,
I would be hanging out with you, so.
Thank you, Sally, I really appreciate that.
That's good, yeah.
It's the only person who could put the value
for when you're running your own business,
your products, your services,
you have to pick that valuation.
And it's super hard,
because we're all Christians
and so kind and nicer than Jesus,
and we wanna make everything for free.
You kind of have to just flip it around
and say, what is this worth to someone?
What is the opportunity?
You can't take, well, I charge this an hour
and I'm gonna put 17 hours a week into it,
and so this should cost this if I have 100 members.
It's like, no, no, no,
they're gonna launch a business
that could be making six figures,
multiple six figures, if they do it all right.
So I think that's where we tend
to kind of downplay the vision.
The Lord's given the big vision to you,
to each of us on something was passionate in our heart.
I mean, this whole group of tribe,
we started, we kind of went through the breadcrumbs
and we got a crazy word from Keith last week.
You've got some of you guys know from 100X,
also Macy's dad, who is awesome.
He's been a spiritual father for Lindsay and I.
And he was like, oh, I see this whole vision of tribe
and it's a people who wanna make impact
outside of the church, who wanna like build kingdom,
who aren't, it's not a church,
but it's like basically discipling
and building these people out.
And it's like this whole mission stuff.
And we were like, this is huge.
Like, this is amazing.
And like, here we are just like,
doing Zoom calls and making courses
and trying to do Facebook ads.
And then meanwhile, the Lord's like,
hey, I've got this big vision over here
where you could have like thousands and thousands
of people launching tribes and in-person events
and all kinds of stuff.
And so you just gotta be thinking a little bit bigger.
Like, what if that thing that Lord actually is giving you
is gonna come true?
Like, what if, and we always tend to like hear the word
of like, okay, here's the 12-step week,
the 12-step plan.
And we're like, cool.
Like, we kind of translate it
to what we think the outcome of that is,
but we kind of have to like,
that may just be like the starting point,
yes, for some of us.
So anyway, that was great.
Thanks for jumping in, Jennifer, and sharing all that.
Thanks.
Good input, Sally.
Yeah, Holly.
Hello.
I was just listening, Jennifer, as you were talking.
Hold on, I'm gonna lower my hand, okay.
So I am part of a team here in Santa Barbara
that we host retreats.
And it's for women in the corporate world
who are facing burnout.
And so we have these wellness retreats,
but we charge $10,000 and people pay.
I mean, it's just, I'm part of a team,
so I'm not getting all that,
but people are out there looking for that.
And yours is a different thing,
but there are people that are gonna be looking for that
and be so thankful that you're providing that.
So I just wanted to share that.
But also I have a question.
I'm feeling a little bit stuck
because I created my group or my community,
but now I'm not really sure where to use it
or what step to use it for.
And I'm not sure how much to charge.
I'm planning on doing a workshop,
probably charge $7 or something just for the ads,
like you said, but I was gonna do a free workshop.
And then I was thinking of the next step
being the community so they could pay.
It wouldn't be very much for the community
so they could get to know me, build a relationship.
And then at some point after I have a community,
then offer whatever 60 day or longer program
that's a lot more.
I don't know if that,
I'm not really sure if that's the right progression or not.
Yeah.
So I would start at the end,
just explain like what's the final thing
like where are you trying to get people?
What's that program that you're trying to sell into?
Oh, well, I mean, that would just be,
I guess the higher ticket program.
Probably, I haven't decided exactly,
but maybe like a 60 day kind of group coaching program.
Okay, who's that for?
Oh, okay, sorry.
So that would be,
so I'm targeting kingdom minded wellness enthusiasts
and then to help them overcome barriers
and align their mental, emotional and spiritual wellbeing.
And then I use, I mean, I use like bioenergetic techniques
and basically helping them get the proper internal alignment
so that what's really in the spirit
is coming out of them in physical form.
So it's called Radiant Daughters
so that they're radiating the truth of who they are
and it's coming out of them.
Okay, that's awesome.
And this is, what are you thinking of selling it for?
I don't know, I don't know.
I'm not sure.
So it's 60 days.
So just, is it, what is it, a weekly call?
What's the offer here?
Yeah, weekly call.
Weekly call, do you have like courses and stuff or?
Yeah, so I would do it live with them.
I have techniques that I teach them
that are the bioenergetic,
how to release traumas and trapped emotions
and old memories and patterns from the nervous system,
which helps them in their whole transformation process
because then they're not fighting against their own body
and it makes the whole thing just flow really easily.
And then the freedom and the breakthrough
and the overcoming happens just pretty naturally.
Okay, that's awesome.
Yeah.
I think like, this is great.
So I think one of the things you can always do
is try to take like the sampling,
like, okay, Radiant Daughters is this, right?
60 days is where we're gonna get them.
If you could compress like the one hour version of that
or even a three, one hour sessions,
like a three day challenge or something
where you're just gonna help them
with this like one thing, right?
So that could be the community, the free,
not free, but the low ticket option
where you just help them,
like in Kingdom Messengers,
it was like, I wanna launch my podcast.
Okay, you can't do that in three days,
but what we could do is post your first TikTok
or we could just do your first little baby step.
So if you had like one exercise, for example,
or one thing that you're gonna teach on
and then they can try it and they can see those results,
it's the taste and see framework that Pedro talks about.
Like you just gotta, but it needs to like, wow,
if this helped in just three days,
like if I hang out with Holly for 60 days,
like I can't even imagine like where I'd be.
So you're trying to get like testimonials
in those three days where people are getting actual value
and breakthrough.
Like, I mean, I don't know what bioenergetic is,
but so you know what it is,
but like there's so much stuff to teach on with this
that you could just pick one slice
of one piece of that topic, explain it.
People like don't even,
you have to kind of educate them on this thing that exists.
They don't even know it exists.
So that's where your challenge
and that's that small,
the initial thing that you're doing a lot
isn't necessarily tactical as much it is,
it's like driving people to like what Russell Brunson calls
like your big domino.
The big domino is like, I need like.
like bioenergetic, whatever exercises to help me get this type of result or to
release trauma, um, they just need to know that they need to be convinced in
three days, like, this is the way, like, you've got case studies, you've got
research, you've got all this stuff.
And they were like, I didn't even know who this person Holly is.
I don't know what this topic is, but like, I am so convinced that this is the
thing that's going to, you know, help me and doing it in like a kingdom way of
obviously is going to be a great, um, niche.
Uh, and so I think, I think that's super, uh, cool, but that's where the, that's
where you're just think of that as like your main single product, right.
And then how do I get people sort of a taste of it in that either a workshop or,
um, a light, and this is through, through all of this, anything you do that's out
in the top of the funnel, right.
Is going to be, um, you know, how do you like things you put on social media
posts, blog posts, you write anything like that.
It's just getting people like aware of it and convinced that this is the thing to do.
Um, and so where does the community, where in that, does that fit?
That's what I'm trying to figure out.
Cause that's the only thing I've created is the community.
I mean, I could do a trauma release class, like without even thinking about it.
I could do that tomorrow, but I don't know where to send, I guess.
I don't know, like, where do I send them?
Um, I don't know.
What do I do with my community?
Yeah.
So, so you, I would make two communities.
So this is, yes.
Yeah.
Oh, so this is, this is your one community.
Um, and this is going to be like, uh, you know, free or low tech.
Everybody needs this.
Um, we have the same thing on, on tribe.
We have the tribe creators, which is like our free thing that people
are just doing our workshop in.
Um, and that's where we're going to host replays and content.
Um, so this is free, low ticket.
And then this is, this is the, you know, higher ticket.
Um, now the cool thing is like, once you get someone into this group, like they
kind of stick around in that group as well.
Um, so you don't have to like, once they're in the group and they've
downloaded the app and they're, you can, you know, shoot a push notification
or an email to them, uh, now they're kind of in, so they'll, they may jump
on like, you know, like for Jennifer, they may jump on the first challenge
or, or sign in, but not actually access it.
And then like the second time she does a challenge and the third time you just
keep running it in the same group over and over again, um, and it'll kind
of reactivate people as well.
Um, I guess the whole concept is like taste and see, so you're giving them
like a little mini version up here of what, um, it, it may look
like, um, once they join this.
So it's just a, you know, you can have a, a mini course in there.
That's just a few videos or just one, one aspect of this.
Whereas you may get like all the courses in the radiant daughters one.
So is that one radiant daughters?
Would that be, I mean, that one would maybe be ongoing though.
Like if somebody, or is that, I don't know.
Um, or how much would that one be?
I mean, I don't know.
That's a good question that we should ask you.
I think this could be a few hundred dollars, you know, I'm thinking, I
mean, what do you charge for a one hour session?
Cause I know you have clients.
Um, well, I, I charge 200 right now for a 90 minutes, but I, they
get a discount if they buy a package.
Okay.
Yeah.
Why is it like all of us kingdom people are like, here's the
price, but here's the discount.
Uh, don't worry.
I'm guilty of it.
I, Macy will tell you like, it's like the first thing I'm like, oh, well, this
client did this and we're also going to give them another 10% because I love them.
And I can't charge them the full price.
So, um, but yes, the full, so 200, that's, that's good.
I think, so I think a few hundred dollars would make sense if you can say something
like, Hey, I charged $200 for one of these sessions, I'm going to, you're
going to get two months with me, you know, to do that, that's like a no-brainer.
Okay.
Um, something, I mean, pick a price that's relative to your, um, you
know, what you're charging.
And so you can kind of, cause you're going to show up and do the same amount
of work, it's, it's, you know, you're talking about eight, eight calls for one
hour.
So if you've got eight people, you're basically the same as if you had shown
up, but you could easily have 80 people in there, the exact same amount of work.
That's, that's the beauty of this.
Right.
Um, so, and you could do it like, Hey, you could theme them.
So these 60 days, we're going to just go into this one topic.
Cause I can tell you guys, you've way more content that you're sitting on.
Like Jennifer's talking about helping people launch a business.
Like you're talking about healing, like, you know, how much content people need
for healing and, and launching a business.
There's so many versions of this.
There's an infinite amount of, I mean, we started with a little things and now
we're building out a Facebook ads course and all these other things that I had no
idea we would need to help you guys.
Um, so I would theme it like just, you would just say, Hey, for the.
next 60 days, we're going to be tackling this one thing and, you know, here's what
we're going to go.
And then, and then once that's done, like you could run it again, another one, like,
Hey, now the topic is this, and maybe it's $195 per time.
Or, uh, so I'll put some prices here.
It's easier to see it.
Um, so it could be like, uh, for, for the, whatever you call it, the class or the,
um, intensive or bootcamp or whatever.
Um, or, uh, one night, so, you know, for 1495, you get the whole year, you get all,
you know, six classes or whatever.
Wait, the other six, not I did that math wrong.
It's there's six into 60 days.
So 995 or something like that, where it's like, um, I also see people do this, where
it's like 20, like that would be 20% discounted for the year, but you can also
do it like 40% discounted.
So for like the price of three, you get, or four, you get, you know, all that.
So you could, you know, basically they could move from just being this like per
class thing, um, that could work.
And then you're just continuing to bring them in.
And what's going to happen is like the only other thing from there could be like
booking a one-on-one session with you for the one.
Yeah.
Um, so, cause I think, I mean, just because of the niche you're in, it's
some of that stuff's going to probably need to be like one-on-one.
Um, so then your course could be like, well, I could sell, you know, for a
thousand dollars, I can get this many sessions or your packages of, to Anne's
point, like I go to your website, I go buy now, like I need two or three options
there, like buy a pack of 195, you know, for one class or one, one session, I'd
probably make it more, um, and just like middle part where you get like three
sessions and then here's one for six sessions or whatever.
Um, so anyway, that, that's, that could be, that could be your next up.
So if, if your goal is to just have more one-on-one clients and do that, that's
probably the way to grow it.
Um, and then just keep charging more and more.
I actually, that's not really my goal to have one-on-one it just takes a lot of
time and I, it's, I can reach more people with these smaller ones.
Um, like you said, if 80 people are paying 200, I can talk to 80 people
instead of just one, you know?
Yeah.
I don't know.
I have another, I have another question.
Um, with the AI, this has happened three times.
Um, it'll just restart.
It just clears out or something and it goes blank.
Is it, does it clear itself out after a while?
It shouldn't.
Um, if you go from like one computer to another, or if you're on your phone and
then you go to your, that may be different.
It should be stuck with your ads.
Basically that's counted in AI.
It's like a session.
So you start a session and you talk through stuff.
Um, what I like to do on every tool I'm using now is when I'm done with that
session is just have it make a bunch of notes for me of like, Hey, what have you
learned in this session?
And you add a little, little notes and you just save that, um, on your computer.
And then the next time you start, even if it's a blank one, um, you just copy all
those notes and just say, Hey, I need to work on my, um, you know, uh, uh, radiant
daughter's community, you know, session that's starting in two months, use this
as a reference and just, you just paste everything it knows about it.
And then you could do that in our AI bot.
You can go to chat, GPT.
You can go to grok three, what any of these tools, um, the more context you
give, that's where it gets really, really helpful.
Um, and I would still start a new session.
Typically that's like best practices.
Cause it, AI does, um, it does kind of have like, it gets kind of dumb after a
while, so if you do something on Monday and you come back on Tuesday, it's still
there, but, um, it, it has a, it doesn't have all the context that it had on Monday
on Tuesday, it has like a summary of all the context from Monday that it tries to
access.
So it gets less sharp and gets as you go.
So if you start a brand new, um, thread and you just dump all that context in at
once, it has kind of a fresh start.
Um, but yeah, there's a lot of, um, tactics to that.
I have one more quick question.
I'm so sorry.
Um, my TikTok account, I was almost at 9,000 followers and it got, I just woke up
one day and it said, my account has been permanently banned all of a sudden without
any explanation as to why.
Have you heard of that happening?
Um, you had 9,000 followers on TikTok?
Yeah, almost not.
I had like,
can you drop your TikTok link?
Cause I was curious if it's still up or if it's just, did they kick you out and
delete it?
They kicked me out.
Interesting.
Yeah.
Um, you definitely want to get that back.
I know.
Cause I was all excited about ads and now like, I haven't really been doing
Instagram, so then I don't know what to do.
I guess I can just, I've.
emailed them to try to get it back.
And they don't, they keep saying, unfortunately, we cannot give it back.
And I didn't even do anything weird.
I don't know.
Um, let me see.
Yeah.
Drop your link while we're talking.
I'd be curious just to click on it and see what the status is, but,
I don't know how to do that.
How do I reach out?
Is it locked out or they just said the whole account's been deleted?
Um, like I can't access it.
I don't know what happened.
Yeah, I'll try to, yeah, I'll put that in.
That's great.
Yeah.
Cause, and then definitely make sure you have, uh, once you've got attention like
that, once you've passed a thousand followers on TikTok, you can add a URL,
um, to your profile so then people can actually link out back to your website or
to, yeah, that's perfect.
Yeah.
So definitely wanna try to get that, um, that back, but, uh, there's also, I
mean, I would definitely reach out to support and see if they can help.
Also, I know TikTok went away and then came back recently and it's here for now.
So I know some people who got their accounts messed up when that, when
that sort of stopped, sort of stopped and then it's now it's going again.
So we'll see what happens.
But thank you, Sally, you had a question?
Was that actually just sort of following on from all the trends of thought that
we've had this morning around.
So one of the things, so we've just launched, um, the membership.
I haven't got it in the app yet.
Cause I just haven't quite got my head around the book launch and
time and just getting it.
So it's like, oh my goodness, that's next on my list.
But what I've found is that people are happy to pay currently.
My current people are happy to pay 25 bucks a week to get a 20 minute video.
So I just send that out on a Friday.
It's pre-recorded and then they get one hour of my time each week.
So they can come on and it's like a hot seat like this.
And we just, you know, we'd nut out whatever it was and we use it as a, a
counterbalance.
This is actually the format that Dr.
Benjamin Hardy used for his AMP group and gold.
And so he used to charge a grand, um, to come into that for the year.
And so that's what I'm looking at doing it, building it for the
year and building as we go.
I've done two annual courses.
And, but the, on my website, it's going to be 50 bucks a week.
So these are personal friends.
These are people who've traveled with me already for a year.
And it's like, this is their discount for traveling for a second year with me.
Um, and then I've got the live version.
Now it's really interesting that the exactly the same content, but the live
version are for people who really want to step up.
They've got to ask the questions as they go.
So they still get an hour and then they get recording, but they get
the hour of the coaching live.
So at the moment, you know, just coming straight from the book launch
straight cold, and it's just from the book launch.
So that's where it came out of, I've got three on the live and
I've got eight on the membership.
And so my aim is to, is for those to continue because I've
got a whole year's course.
So it's easy to be able to just roll that.
And it also gives me flexibility to move plus the one-on-ones if
they wanted to go into that space.
But I just, those people who are time poor, being able to watch the video
so the video gets released on a Friday.
They've got all weekend to watch it whenever it suits them.
And then we have a call Monday morning for accountability.
That then means that they're set up for the week and then they have
to come back the following Monday and say what they've done
or what they haven't done.
So I, it's just a, I just sensed that, you know, like, so I've given
the offers of, you've got a membership that goes all the way along, low level
paid, you've got your free stuff that you're sending out YouTube, whatever.
Then you've got this at the moment, I'm going to look at doing those
eight, 10 week courses for nine, nine, seven, I'm currently running them at
four, nine, seven for current people.
I know.
And then you've got that annual course, which I've actually done it at two grand.
So it's actually that four, nine, seven for eight week sessions.
So I'm just looking at the pricing.
I need to look and adjust, but it's interesting just watching, having done
it for the last couple of years and watching it build my who's changed,
which is where I've had to start again.
So I built it and it's like, nah, I'm speaking to the wrong who.
And so that was, was getting that who right.
And then where they are, that is where I'm at now.
So I just thought I'd share that if it was helpful.
That's, that's great.
I think, um, so your 12 week, uh, class you're saying is nine, nine, seven.
So I've got a 10, yeah, I've got a 10 week class and it's, it's
nine, nine, seven is on the, on the website, but because people
have traveled with me before.
And some of them are actually brand spanking new into what I'm doing.
So I'm wanting to build.
So I've actually given it to them at four, nine, seven, just because
I'm looking at where they're at.
So I'm, I'm working out who's my who and where's their, where's
their level of sort of entry.
point they've had to have done something with me before to come into that next step to then go into
if that makes sense. I think that's that's wise yeah um it's also funny because if people don't
it's harder to come in cold to like to just go straight like to something more high ticket um
and so uh yeah I think um I think that could that could the pricing could work is people getting to
know your content I mean yeah the time poor thing is is good you've got a book right so that's that's
the that's the best thing people can read it at their own pace it's the easiest thing in the world
everybody knows that big you know if you got a mini course and it's an app it's a website people
to go it's just a little bit further away um still a great tool but they it takes a lot of
discipline for them to and something to be considering is like what what classes or courses
or things are you taking where you're seeing the most value like we can all go to a conference or a
zoom call like this and come away feeling inspired but like which are the things that like helped me
launch or got me to do the Facebook ads or did the like pick the thing that like you know so kind of
look at what is working well um and like we just did one right now for social organic content uh
that is a guy I've been following for like two years on Instagram who's like a you know guy on
all this organic uh and so um and now we're like back teaching and training you guys so I was like
I want to learn the latest and greatest of all these tactics so we went and joined in this other
program and all of this stuff was like there's like 10 or 15 courses um on all this detail so
we've been powering through all of it and there's a ton of great resources and then they have these
weekly calls which I don't I think I've been to one or two calls for the entire two months
and they're good like okay but like for me I actually got most value out of just but their
courses were great like it was very line by line there were five to ten minute videos I could just
sit down and watch one really quick and uh but that's what worked for me so just kind of consider
that like you're putting together a plan especially most of you are working on a who that maybe is also
you like or it was you a few years ago so just think of like what are the things that have
actually helped um and especially for most of this like having that membership or community
asset where they can feel like they belong and they part of something um that's obviously very
very helpful but um if you're familiar with the kingdom seeker app as well just I mentioned this
Sally uh for you because it sounded like you had something like oh on Mondays you submit this thing
of like what did I do last week and there's kind of this I think you said something around some type
of habit sort of um structure yeah but we had built like the kingdom seeker app for Pedro um they now
have like 8 000 members in it um for 31 a month so do the math uh but they are uh have a very
specific like habit tracker screen um and why does this matter well um we've had like a separate
kingdom seeper app and now we've like merged kingdom seekers into tribe so they were always
running a version of tribe but it was kind of their own thing now it's going to be part of it
so there's actually that same weekly view will be available um where you can um have people like
okay it's Monday like here's your assignments like watch this video do this assignment
submit something that's your one thing um and uh I can I will show it to you guys super quick um
if you are interested um uh well let me pull it up in the background while we talk um but
uh I'll just that could be something that could be a cool feature I say all that because
the value there is like you're helping people build a habit um that's that's a huge thing like
if you're going to go do fitness or anything like it's that's all this stuff is just habit building
it's how you think about yourself how you think about the you know your business how you think
about you know the heart healing stuff it's whatever it is like you pick a a topic um it's
just trying to get people to think differently consistently to and and um grow in that that
habit forming um activity so uh James Clear from Atomic Habits is a great person to follow and
obviously read his book um but that's something we've been trying to incorporate like how do we
create a a reason for people to come back into the app to like log their thing to put their um
kingdom seekers they call it their one thing so like every day they put in one thing like
today I just want to get this thing done and it and they post it and then it goes to the community
and people can see it they can all comment and and engage in it um but just that idea of like
creating a habit because then you've now created now like if they're gonna they're getting so much
value of you helping them create a habit it kind of keeps them in the in the group and and you know
focused and all that so um
Very, very good. Let me, I'm going to pull up super quick. We have four minutes left.
Let's see.
I'm showing this like literally in progress here.
I've been working on this all day and now I can't find the link. Okay, here it is.
So, this is running
a new version. It's not live yet. It'll be live later tomorrow.
But when you come into this
week, so this week tab is now going to be, you guys can add this to your groups as well.
So, this has been used by all those people for the last
two years. And so we've kind of worked out a lot of the bugs.
So, you'll be able to turn the week on. It's literally in the groups. Pick a group.
And you can turn on these different
weekly tasks. There's what it's called. And so people
can, you can assign certain content. I'll make some videos on this, how you can do it.
So, the goal is like, if you're familiar with the Apple rings, like
on your fitness rings, is that you have these three assignments. And then if I added my own
one here, so if I just delete this, I can add like
my thing for today. And it
adds it here and then I can click on it and then I get, hey, like I closed all my stuff
and I get a little closed ring and I can move on to Thursday or whatever.
I can swipe back and see my history. So, all that idea, if you have something
habit forming like that, this could be a super cool feature.
This will be available like later this week for you guys, if you want it.
Do something cool. Because you said something about an assignment on
Monday and it triggered that. So, I guess get a sneak
peek.
Awesome. Okay. Anything else? We got a couple minutes.
Any other questions? Just a quickie, because one of the things
that I love about WhatsApp is that every time somebody messages
I get a notification. So, I'm using WhatsApp for the community
at the moment and I want to flip them into obviously
Tri Pioneers, into this app. But the downside when I'm in Brilliant
is that it doesn't tell me that somebody's, anyone in
the communities that I'm in. It doesn't tell me. So, I have to actively go
in. And so, I want to be current. I want to be in the moment.
It sometimes comes up in Brilliant Plus, but then you've got to go back and you've got to
circle back and find out where that is. So, is that
currently working? Can we get a notification when anyone
posts? Or am I just, like have I just not clicked on something?
Yeah, that's a good idea. We haven't done that
because, so I would love that for my group, for you guys. Because I
see when you comment. I see when you DM me. But I have to go actively
look. I totally get that. So, the problem is we built it originally
for like the 8,000 members in the community. And they have like 10
admins managing all that stuff. So, nobody wants to get push notification
every time a comment goes, you know, post goes. But I totally get it. I think it
should be something we turn on and off for the group. But I would, we'll definitely track
that. I'll make a note of that for a feature. That's an easy thing to add.
I think certainly, I mean I'm coming from a Brilliant perspective in terms
of we've got small groups that we manage. And if somebody puts a post in,
I have to actively go. I just, I don't want to think about it. I just want it
to pop up. And I just want to be able to respond to them when it's done.
And again, in this group, I want to, if someone puts something in, I want to
respond to them. But I don't necessarily, because we've got this and we've got Brilliant
and we've, maybe some people got 100x or whatever it is it's just, it's starting to
build up. And so, I need it to do the work for me. That's all.
I think that's a good feature to add. And are you saying like even as a
user, like for pioneers you would like to see at each post?
When we post in here, if somebody posts, I want to
be able to respond. I want to be able to go, oh my goodness, that was amazing. Yeah,
great question. Or if there's been a salute. Because
actually there's wisdom in the room. It's not just the leader. It's not just the person who's
taking it. It's the people in the room who have the wisdom.
Cool. Now I think that should be a setting option for each group.
People could opt in and send me everything.
Send me all the things.
Awesome. Great. Good idea. We'll take it.
Awesome. Okay, guys. Well, this is great. If you need anything, you guys know
where to find us. And we'll post later this week
with some of those updates, some of the new features that are coming out.
Thank you, guys. Have a great. See you.