All right, we're recording.
I'm going to go ahead and get to gallery.
What's up, Sally? Good to see you, Holly.
It's awesome to see you. Hey, Marcella.
How are you doing, Jennifer? Good to see all of you.
That's good. Awesome. It's exciting.
So I don't have any music because literally
the only thing on my Spotify apparently
is the Arky Arky song from Hannah.
So I was going to start it, but it just wasn't going to happen.
So how's everybody's week going?
I'd love to hear some quick wins.
If you just unmute, we can share, do some quick shares.
Yeah, I'm just going through some of the ...
We have a pretty thing lined up for our challenge,
and my wife is away right now,
and so I'm kind of trying to stay not too quick,
you know, because I can kind of go ahead too far.
But I'm just kind of checking out the tribe social functions
and seeing how we can kind of make it work for our group.
You kind of like make a setup, and then you kind of find out,
oh, wait a minute, that was like really rudimental.
So I'm kind of figuring out some other things
to make it a bit more, make it into something,
like an intro live, something like that.
Okay, yeah, sweet, and drop any questions you have.
Happy to help you out with that.
Awesome. How's everybody?
Some of you guys got some ads running.
You guys seeing any clicks?
Yeah, no.
I recorded a bunch of ads and created them.
But that's, yeah, that's what I did last week.
You know, that is a step further than not having ads,
so we'll celebrate that.
That's awesome.
Sweet.
And I've got the opportunity to run my first workshop
out of the book, and I ran it with my husband,
and I remembered as we were running it
that that's actually how we met.
Was working together, facilitating workshops,
and he does all the adventure-based learning,
so I do the theory and he does the practical stuff.
And yeah, it's really reignited a fire
of why God put us together
and where the forward is coming from this.
So, and an opportunity to write the book as a home group,
so as a home group document for small groups in churches.
So just letting that be and seeing where that goes.
That's awesome.
I love that.
Yeah, we, obviously, you guys know we've done a lot
with Lindsay and I, and we definitely are better
after doing that than before,
because you quickly learn like the places
where there's friction is like,
oh, it's because I see the world like this way
and you see the world that way,
but actually somewhere in between
is actually a very healthy place to be,
because we had some good words.
Someone gave us a word that like Lindsay was the rudder
and I was the sail.
So I could just like, well, I'll just hit launch.
It doesn't matter which direction we go.
We just, we're launching today.
And Lindsay's like, let's pick a direction
and a timing and sequence it.
So we've learned to like lean into that.
So that's the beauty of the prophetic as well.
It's a good, it's a gift for sure.
Yeah, Jennifer.
I feel like this gift has been,
this week has been difficult,
but at the same time, I feel like it's been such a gift
to really like be like in the middle
of my four week launch and just see what I'm doing well,
what I'm struggling with or what,
where the discouragement is coming in
or where the winds are.
And I'm so excited because I feel like I've learned so much
in such a quick amount of time
to be able to like quickly kind of course correct
before I launched the 12 week
and just in some amazing like insight
and how to do it more effortlessly.
The book Effortless, if you guys have read that
is such an amazing book,
just about, you know, be willing to birth an ugly baby
and it's okay.
Like you just need to have version zero out there.
And so I've been, you know, kind of rereading that book
and it's been a lot of encouragement to just be starting
and then like fail quickly and get back up
and like do it again.
And not that I'm failing,
but I think that I can just see how I can make this easier
and simpler and not to like overfeed.
And I think that's something that we all probably do
is like tapping into God
because I'm realizing I'm giving too much content.
And like the point of like the weekly groups
is to like give an appetizer, not a seven course meal.
Like if they walk away hungry, you've done your job.
And if they are craving more,
and I think I realized like I've crammed.
like 12 or 16 weeks of content into my four weeks. So that's kind of the part where I feel like I
failed on and taking forever to like produce my weekly content and workbook. And yet, you know,
I think we have a caliber or this quality about us as excellence as the kingdom of God that we
want to do abundance, right? More than enough. And yet I think it's overwhelming to the people
on the other end. And so how to create in a way that's like taste and see like you talk about,
but that's not withholding like from them. It's actually a blessing because I can't handle like
too much too quickly or it's drinking from a fire hose. So like what I really boiled it down to
like what's my main idea and my three points and a conclusion versus like I have 30 things I want
to tell them in this hour. So I feel like there's been a lot of wisdom or just like the practicing
has really clear, like dialed in my clarity of how to do this in a way that they can receive better.
So that we're not like overwhelming them. And I think Bruce, you do a good job of that with us,
but I think for, you know, for us who just are passionate about wanting to pour out like our
life message and our story and everything God's doing in our life, it's too much too quickly.
And so really dialing that back has been something God's been speaking to me about.
That's good. That, that is a real thing. And you guys let me know in the, in the comments,
like I think everybody, all of us have felt like that as at one point or another, because we're
trying to help people as much as we can. So you want to just over like dump everything you could
possibly know about this topic. And you're like, oh, you also need this thing. And you need that
thing. And you need this thing. This, that's normal. Like the Lord has created you for a
specific purpose. He has created something in you that he wants to let get out into the world.
And that it's, that's how it should feel actually. Like it should be like, oh, and there's this
thing and this thing, because it feels effortless, right? To just share the thing that's in you.
You don't have to fabricate like a bunch of like lesson plans and stuff when the thing is just
overflowing inside of you. And so that's the beauty of like leading a tribe that is the thing
that's already the ministry. It's the calling. It's the place that the Lord's called you to be.
And you just get to step into that and then kind of turn that into a business as well.
So you get to make your, your ministry and your calling and your business, like all,
all kind of wrapped into one. And yeah, there should be an overflowing amount of content just
coming at you and downloads. And the thing is like, once you start it, like there's probably
more content ideas you have now than a few weeks ago, than a few months ago. Cause as you're
getting into it, it's like, there's this endless amount of content that you can tap into. And I
think that for us, we get the benefit of use, leveraging the mind of Christ for that, because
we can dive into not just what we know the earth, earthly things, but we can also dive into
leverage and use the mind of Christ in that to help people. And then you're like, Oh, I feel like
the Lord also wants you to know this. Like, he also needs you to know that, like, you need to
encourage you about that. So that to me is what kingdom is. That's kingdom going out into the
world and bringing kingdom into all these different areas. So super excited to partner with all of you
guys in doing this exact thing. So great. Thanks for sharing Jennifer. Anyone else, any other
things? I guess I can share, I just I'm just continuing on the social media journey and
it's just interesting how something I didn't plan to do is like, you know, I don't know,
maybe I get excited. I don't know if I should get it. Sometimes I tell myself I should get excited
and then I feel like, no, we have to celebrate everything. Right. No, it's because it's just
all a part of the journey. And so I've been doing like a weekly Psalm, you know, and I've do it in
terms of a declaration. And when I post it on TikTok, like it's not even an hour, it just goes
crazy. And it's so affirming. I don't know if I should say that, but
it's so affirming. And just to see, I saw your video, Bruce, about commenting, you know,
when people comment, then go back in and comment. Like, it takes me a minute to go have to like,
when I go out and come back and you have 99 comments, it's like, and then to see like my
other videos, just like that. I have one that's like, it's going to hit 16,000, like really soon
that I mentioned. And so that part of it is really encouraging. And I'm having to like,
Jennifer and I, we just kind of talked and met and it was really encouraging to kind of see
where we were just to check in and to like really get clear on like despising not small beginnings.
That was already prophetically given to me before I started this community and to navigate.
that like celebrate that and yes this is a part of the reps like what I think was Ann that said
that the reps and the in the getting the things in motion to do whether we see any result of it
and not to tie it to provision is what the Lord was saying to me you're not doing this for for
provision you're doing this because this is now your new life this is what you're doing this is
what you're called to do and so my hand is already on it you don't need to you don't need to look for
provision do the thing that I've given you to do that's what the Lord gave to me so it's exciting
but it's also challenging of course it's challenging it was easy no one would be doing
this but you guys have chosen to pioneer you've decided to take territory and step into something
that's new so you should be encouraged because I everybody when you said like the thing with
the 16 000 views and I'm like that's awesome like all of us were like we want that so don't
it's not I mean that doesn't sound like small beginnings to me but uh that's actually pretty
pretty impressive um so absolutely we'll we'll jump in I just wanted to share something I had
just for like five ten minutes and then we'll just jump into some hot seats if you guys have specifics
um you want to dive into ads landing page stuff anything you want to look at specifically I think
when we go deep and dive into one thing for one person it kind of helps everybody so if you have
something we'll take a few questions in like five to ten minutes um but yeah I just wanted to
just speak a little bit on this thing that we you know touch on a little bit but like
merging your ministry merge in your calling merging your business that to us has been an
incredible revelation over the last uh five or six years we grew up um in church where you were
ministry was on sunday and monday through friday was the goal was to go uh get educated at school
go to get the right degree get the right job and then make enough money that you could semi-retire
and then go and serve and do ministry full-time like that was the absolute dream right and so
you're like we're gonna go so that was that's how we grew up like through all of our childhood and
going into even most of our marriage like for Lindsay and I and we found that that's not actually
how the kingdom works the kingdom is advancing in all these different ways and we need to have a way
um the lord has actually put this thing inside you that is your business it is the ministry it is
your calling like all convergent into one thing and uh there's something Pedro talks about he
talked about this idea of convergence and like all this and that was totally new to us like that
we had never thought of kingdom we never thought about ministry that way business that way
they were all so separate and that just is so exciting that like no there is a way the world
is big enough there is enough abundance where you could go do the thing that you feel like lord's
called you to do write speak coach people um help people launch businesses whatever that thing is
uh he's put that inside you and you can now just step into that and you will essentially fulfill
your business your ministry your calling in all those different areas um and that's what we think
like when we talk about tribe and entrepreneurship and launching stuff that's what we're all here to
do um and you guys know we we were uh in our first like few workshops and stuff we were
not overtly kingdom and it's so funny because I keep telling everyone here you got to niche down
further niche down further and then I even told our team like no it's all kingdom we're doing this
I even told uh Pedro because we're he was bringing some of his I was like I don't mind doing the
challenge secrets but just so you know I'm only interested in talking to kingdom well we get ready
to run the ads and basically can confirm this because I was like hey let's just like maybe we
just like do it not overtly kingdom let's just like ease into it and then uh and so she's like
okay and then like the first workshop comes by and like it's all kingdom messengers and 100x
you know brilliant people okay cool like let's just try it one more time it's like the same
wave of people and so I think Macy uh messaged me and she's like so when are we going to be like
overtly kingdom like when are we doing this so um uh so that's that's something we've even stepped
into because we were like well business business is still over here you know even though it's kind
of I'm sure it's like doing a little bit for people for ministry but like no this is like what
Bruce and Lindsay are designed to do like we're here to help coaches like we've had words about
it we've had prophetic words about leading tribes helping people launch tribes um it's such a cool
word about like uh at one of our one conference where someone came and shared about like the fact
that I'm from South Africa and that's like a very tribal uh nation and so just restoring this word
of tribe I mean it was like very accurate they had no idea that we had a business you know and a
software called tribe social and this person prophesied all this these this specific word
of tribe so like yes there's so many like how many more times does the lord need to say it
so of course now
We are a hundred percent going all in.
So that's, that's going to be the focus, but I just, there's something here
that when, um, I was helping, um, our pastor came over, uh, and, uh, they're
there, she's helped launching like a, um, uh, her and her husband are both
her pastors here in Franklin and she's launching like a new book
and she's doing a few things.
So she was like, tell me like how to do marketing.
So I was like in an hour, I was trying to condense like all of
pioneers into an hour, and I eventually, one thing I wanted to share
with you guys, cause it felt like it got a bit of clarity on it was.
You guys are qualified to do the thing that the Lord's called you
to do because you said yes.
Like, because you said yes to the thing that the Lord's like, uh, inviting you
to do, you don't need me or anyone else to qualify you or a number of
followers or, uh, you know, people to be like, you are qualified to do that thing.
I'm going to consider everything that you have done, like that you're selling,
like what Sally and Marcella and Holly, like Jennifer, like everything that
you guys are selling as your, like, that is an amazing product that whatever
you're charging, it's probably not enough because it's going to change people's
lives.
And I know that because Jennifer and Holly and Sally and all these people,
they're hearing from the Lord.
They have the spirit of the Holy spirit inside them.
So if you just put you guys in a room with, with those people, kingdom is
going to happen, like it's going to overflow and all you have to do is
speak to people, you don't have to have like the perfect three points and the
thing, like, it's going to be good.
Like, cause everybody's worried about the product and like, am I
going to price it right?
I'm going to like, you're the product.
Like you are the person who's going to show up and Lord's made you this product.
He's designed, you crafted you uniquely for this specific thing.
You just need to show up for these people.
And the whole problem is that everybody's going to run into is like, well, then
how do we get hundreds and thousands of people to find you?
Like, you guys are all amazing.
That's why most of our time we're spending, like talking about ads and
landing pages and stuff, because that's where everybody gets stuck.
Like everybody gets stuck on like the scale of it and trying to
get like enough people into it.
So just keep that in mind, right?
Like the Lord's qualified you because of that.
Um, you said, here I am, Lord, send me.
So you were officially qualified.
Cause you said, Hey, I'm going into this territory as a pioneer.
And, uh, now you're qualified and he's going to equip those who answered the
call, like he's going to provide that, you know, the provision you guys have
shown up here, you've got the time, the money, the energy to go do this thing.
He's going to equip you.
So even though you may be running a business or doing something else, and
now you're like, well, how am I going to also add this tribe thing over here?
It's going to make time for it.
He's going to give you opportunities to keep it simple, give
you ideas to do simple things.
Um, and you got all of us here, uh, everyone on this call and
everyone in the community to, to help encourage you and give you feedback.
Um, and so I definitely feel like you guys can, can, uh, do this.
And I think if we know that we're going in and, uh, you know, our
identity is actually set in Christ.
It's not based on anything, our history.
It's not based on the self doubt or all those things we're stepping in.
And we're actually believing that our identity is in Christ.
We're stepping into this thing and, and we know that we're qualified.
We should just be, these are, these groups should be thousands of people,
like the groups that you guys are going to be building, the tribes that
you're building, because everybody needs that the world needs Jesus.
The world needs kingdom.
And you guys have said, yes, Hey, I'm, I'm willing to do that.
And unfortunately there's not a lot of people who have done that, like
who are putting it in such a way where you can disciple people, um, that
you are going to build community.
You are going to build connection.
Um, and maybe writing a book, maybe you've, you've done a course here, there.
But I think the idea of building a tribe really brings it to like a, a, uh, timeless
kingdom truth that people need to be a part of a family, to be a part of a
community and then to grow and to learn with each other.
So obviously we're helping you guys launch your tribes, but we, we, and
ourselves are a tribe here in pioneers doing just that.
So, um, hopefully that encourages you a little bit, encouraged me.
Um, just thinking about it.
And, uh, I'm, it's funny because I feel all the time I'm like sharing something
with you, but you guys are like also watching it play out in real time
with me helping lead this group.
So it's, uh, and I, I think there'll be people that follow you that
go launch their own tribe, right?
That this is gonna, it's going to be a multiplication effect that
we see in the kingdom always.
So, uh, this is, this is exciting.
Um, and, uh, what was the other, there's one other thing I want to share.
I think, yeah, I think that was, that was it.
I made a few quick notes here, but, um, yeah, I think the other thing as well
is just the idea of multiplying in the kingdom, the Lord takes little
and he multiplies with much the five loaves, uh, story of the two.
It's like that testimony is like you give the Lord just a little bit.
And that in reality looks like your Facebook ads.
It looks like your, uh, your, your 15 minutes you had to shoot that quick
video gets turned and watched 16,000 times.
And now that's multiplied into hundreds and hundreds of watch
hours because you spent 15 minutes.
Like that's what modern day, like scale and multiplication looks like.
Um, when we launched kingdom messengers, you guys know, we, we put like 200,
$300 into ads, we ended up spending like $8,000 on ads without using our own money.
Um, so that was a multiplication effect.
Cause we just took like what we had and we said, we know Lord's called us to this.
This is what we have in our hands.
And so this is what we're going to use.
And the Lord multiplied it and turn it into something.
Um, and I think that's just the thing.
The Lord just like waiting to see what can I give Sally?
Like, what can I give Marcello?
What can I give job, Holly, Jennifer?
Like they've got all these things that are just standing there.
And we just, I think a lot of time we don't go into this with a very abundant
mindset, we go into like scarcity or like, Oh cool.
Like I saw this coach do that.
And this person over here has got thousands of people.
And like, it feels like it's, uh, you know, it's, it's that, that area,
that territory has already been taken.
Um, such an, a great analogy.
There was a, we were, we were in Atlanta.
There is when we lived in Atlanta, there was like 7,000 churches.
This is maybe 10 years ago, 7,000 churches in Atlanta.
There's like five or 6 million people.
And I remember we were at a conference and Andy Stanley was one of the mega church.
I mean, they're like a hundred thousand people in their congregations, massive.
Um, and there's like 15 mega churches like that in Atlanta.
It's just unbelievable.
People were like, Oh, like, it just feels like, do we need another church?
And we're like, if you look at it as a percentage of how many people go to
church on Sunday versus how many people are in the city of Atlanta, it was like
less than 10%, like it was a shockingly low number and you just realize
like how big the world is.
And we see like another, uh, you know, coach, another person doing
challenges, another person to them.
We're like, well, they got tens of thousands of people.
This, they had a, you know, like it's already overwhelmed.
Like it's already like all used up.
Not at all.
Like we're barely scratching the surface, um, reach, reaching everybody
that we could potentially reach.
So, uh, just know that like, when you go into with abundance, like the world
is so much bigger than you think.
And, uh, there's so many industries that are being built and, and
businesses being built in these spaces.
And this is why I feel like we are the most qualified because the Lord's
like handing out these promises.
Like he's going to the storehouses in heaven and been like, Hey, I've
had this cool idea, like anybody wants it.
Oh, okay.
I'm, I'm just going to give it to this nonbeliever because you know what?
I actually need this on the earth.
Uh, this other idea, anyone like, you know, and they're just sitting there
and I think he's just waiting for these kingdom people to take it and run with it.
So, uh, that's my sermon.
I will wrap up and Sally, let's go to, I want to hear from you.
Well, it's just a quick one because obviously brilliant for those of you
who aren't in the brilliant community, uh, Graham and Dion are about
to just do a little taster.
So they're doing what we're doing.
They're literally in this space and going, right.
We've got a conference two weeks before we're going to do the
taster to lead them in.
And, um, it came through fairly late.
So we got it this week, the information to send it out.
And I was like, Oh, these are like my people will love this, but then
they might not want to come and follow me.
And I'm like, nah, blow that for a game of soldiers that can get
right out of the park right now.
We're in this together as collaborative partners.
And so the first thing that I did was go, right, what's the best thing I can do?
And the first thing was actually to send it to my people.
And so, and then why, what was the synergy?
What was, and what I love about this journey is each one of us could
actually sit and support each other and calibrate with each other because
we'll have people that love us, but they love you guys as well.
So it's, it's not a, Oh, they'll come and hang out with brilliant
or they'll come and out with inspiring.
Cause both of us are perspectives.
It's actually both it's more it's and, and it's like, Oh my goodness.
So I've just said, we're not running a conference this year.
So we're going to get in behind these guys.
This is who they are.
This is what they do come and join them.
And you know what, if people sign up for brilliant school of
leadership, I'll be there with them.
And if they're going to step up and invest in them, bring it on because
all that we're here for is the kingdom.
But God will favor us when we favor those that are with us.
So, and I know that I invited Marcella from here into a collaborations
group, because there's a friend of mine who's doing a collaborative group.
And I'm watching as the tide rise or boats rise, you know, I'm watching
as we shout out for each other.
And we say, come to this, come to this.
It's everybody gets to grow.
So I had that moment of comparison going.
Oh my goodness.
Look at how beautifully they've put these videos together.
Look.
how beautifully this has come look at how awesome that is and I felt less than I was like nah
that goes back in the box that's not who we are let's tuck in behind and let's follow these
amazing people who are doing and they've got Ray in there and it's they've taken three more two
months off to do this work and I am so excited because the shifts that they're making and I'm
like you know what I'm going to follow what they do I'm going to do my bit here but I'm going to
tuck him behind and what they do I'm going to do so I was just super excited about it I just
wanted to share that absolutely and you find people it's so good thank you for sharing sorry
like you find people who are pioneering with you and you just get to come in besides tuck in beside
them like they're leading the way there's you know if you look at like race cars and stuff you
see this happen like that lead car like always is taking the most amount of like wind and everything
so if you can tuck in in that slipstream you can and the reality is there's just there is so much
for everyone that is going to be win-win for everybody and so yeah not to think small and
yeah I think that's exciting and again we get to collaborate in ways that there's no competition
like I heard another great quote from I think it was from Alex Ramosi who was saying like you
should your competition is not your competitors your competition is like you and like not being
able to grow fast enough what you think about yourself what you feel about yourself like that's
actually the competition here it's not the rest of the people on this call like there's the world is
big everybody can go be millionaires making content and leading a tribe in this group and
there's plenty to go around the issues that we're going to run into is like running out of time
running out of focus like not believing what we have is valuable that's that's sort of where
that's the thing you're competing against so that's good yeah Jap what's up
I actually just want to kind of talk through you know what we're preparing and
just kind of some thoughts I had like first of all if anyone has any other thoughts but
like so yeah I guess it's not I'm actually I didn't talk this over with my wife but I
kind of really like the idea of just you know first we thought we would just kind of promote
for like friends or kind of people we know but I kind of think why not just
go broader I don't really feel like there's a reason not to do that I don't know if anyone
has you know you say like oh don't do that Jap I mean I'm guessing that's fine
so you're talking about specifically niching down to like who this is for
uh no just more like you know like keep it in your circle of people you know like as a starter
or that doesn't matter and just go to strangers you know it's it's funny because uh it's it's
there's pros and cons to both like the strangers are somewhat more freeing in my opinion because
you don't have any connection to them so once you actually promote kind of outside of your
area and outside of your friend group you're going to meet a total stranger and it's a little
to me that's less pressure than if you have like people you know who go to your church or in your
neighborhood like that you have to see them again whereas the strangers you may not see again so
um I would say like do what what's best for you for your confidence like if having people around
locally uh is the first you know I know you're going to do guys thinking about doing something
local um just niche it down to like the you know couples who maybe don't have kids or whatever that
that qualifier is um and then uh you can scale it from there like I think part of it is like
developing like how what you guys are teaching what you're showing what you're you're going to
practice that piece of it get those reps in um and that's that's the most valuable thing outcome
is not so much like well could I you know make a few sales with my friends like that's not really
like your friends are great for for practicing and because they're very forgiving and also you'll have
friends who will give you feedback um and we do this on our team and like some of the people I
thought would never say like would only have positive things came back and were like you said
this too much you said this like try looking try smiling like just very honest feedback from people
um so those are helpful maybe when it is your closer friend group because they will actually
tell you whereas other people may just disappear uh if they're strangers but um yeah Marcella
well I'm you know to speak to what Jap is is um talking about um so when we started when I started
my community you know I launched my community I
I, for those of you who know, you know, I came out of severe loss and so my whole life,
this life now is totally brand new, like being totally rebuilt, like a whole structure went
down and there's a new one.
And so I felt though when I started with Kingdom Messenger, I wanted to hide from the people
that knew me because it was just so much going on.
And now that I've healed through that, and so when I launched this year, in January,
the community, I sent out some emails to about 30, 35 people who I felt over time, you know,
over this process have been supportive.
And I think out of 30, I got like eight people to respond that joined my community, maybe
I will say 10, including my brother, one of my brothers, which was great.
They all gave me the $20, but then they're not doing anything in the community.
So there, here I was with this plan to like, okay, February is faith-filled February because,
you know, I'm all things faith and I put my little videos up, nobody's looking and look.
So then I felt, so at the same time, I'm feeling, you know, so deflated on that end was the
same time that here I go and do something that was so random because I'm all things
declarations.
And so here I am declaring for myself, Psalm 91, and I could hear God say, you could do
this on video.
And then I go to post it and it does the most views I have on YouTube, and it's still going
on TikTok and all the things.
So how do you weigh, how do you, these are strangers, so then now my friends are having
to catch up because they're seeing the momentum from strangers, but they're still, I'm still
not having the momentum in the community, which is why I'm very conflicted.
So I'm having to like really trust this process of like, there's this, there's, there's something
to be said for obeying God's voice.
So like Noah is building an ark who did not know anything about rain.
God says, it's going to rain, get in the ark, come get in this ark.
Nobody's listening to him, but his family, I equate myself to pioneering like Noah, like
Nehemiah, like, you know, just being totally sold out and resolved on what God has given
you to do and not look at, not tie it to an outcome is what I'm trying to say and just
let him, let him do it.
So I hope that helps.
I'm still growing my community.
This is great.
This is, this is, this is real.
Just, this is what Jesus, like no prophet is accepted in his own hometown, right?
That's one thing, like you kind of, it's a risky thing to go to people that already know
you because they kind of see you a certain way, like they just have a different way.
Like my, our, none of our family ever joined kingdom messengers, like, and we're just,
we're just fine.
And we could explain it.
They had no clue what it was.
Like it went for two years.
We had all these people, they would see an ad every now and again, like there goes Bruce
and Lindsay, like there's their thing.
And that's something you do have to kind of like get out of that.
So a fresh audience, again, the world's big.
So like getting out of that.
And that's, that's the testimony is you saw, you saw all that, that traffic come from
strangers, the, all the views and all that stuff.
So that's good.
Very cool.
Awesome.
So, okay.
Do we, I know we got, so we also got about 26 minutes.
Wanted to say hi to Anna, I think is your first call.
How are you doing?
I'm fine.
I'm, I'm excited to be on.
They also scheduled me for a Fortress call, so I'm dancing between appointments, but
this is very encouraging.
And I feel very hopeful.
And so just very encouraged right now from all of the testimonies to talk today.
Awesome.
Well, good.
Glad to have you here.
So, yes.
Marcella saying yes, moving them into community for sure.
Like you, one thing I think as well, like getting, and maybe Marcella, if you don't
mind being like the Guinea pig on this, cause I think you had, you're running ads,
you had your landing page and then you were just not seeing the conversions or
you have people that you're linking from TikTok and things.
I think you had a question about this in the community and I put you on the spot.
Yeah.
It's so, so, like I said, you know, so here I have those that love me.
They gave me, they quickly gave me $20, you know, they love the book,
but they're not really engaged.
Where my heart is, is to get them in the community to really help people, you
know, help really do this right.
Be in a community together.
So, but then to get the traffic was really amazing, but then they were.
loving everything I'm doing.
So I felt like it was the same day and was telling us like, you know,
they got to get to know you.
You've got to be consistent.
And so this was the first time since kingdom messengers
that I had been that consistent.
So while I'm telling people certain things, they're not, they, they go
check out the link, they go check out.
They, they look at it, but they don't buy, they're not purchasing.
They're not.
So then I said, well, let me switch it from the community.
I took your advice, Bruce.
You said, you know, cause I was promoting the community.
You wanted me to promote the book.
So now I've just changed all of that last week to promote the
book and not the community.
And at the same time, I've also created, um, like one of the
declarations, I made it in written form as a free PDF to try to get email.
Email.
So that's kind of like my pivot.
So I'm just kind of pivoting, trying to see what works.
And then I haven't done, I didn't make a new ad just yet, but I do have
a video where I need to edit, where I have, where I'm reading part of the
book so that, you know, people might be interested in coming to the community.
That way.
So it's a pivot now.
That's great.
Yeah.
And everybody's going to, um, this is probably like the, one of the biggest
things is like the conversion piece of it.
Um, cause we've got the great community.
We've got an awesome book.
I'd like to tell people about it and get them to say yes.
Cause, um, so if you don't, I'm going to just share, I'd find your tick.
So in case you're wondering if she was joking, there's the 16, almost 16,000
views, uh, I won't, I won't play it in front of everybody, uh, you
guys can go check it out.
So obviously on Tik TOK, once you hit a thousand followers,
then you can add a profile link.
Um, so once you hit that, just obviously that would be a good time to, cause
that will make this link clickable.
Um, but this looks great.
And if you've got this free download, um, which is great.
Are you using link tree?
This is perfect.
So I'm going to go do it for you like this.
Um, and then, okay.
So in your view, so that was, that's, this is great.
How are you?
Do you have any people using this?
Like, are you, I haven't, I haven't gotten anybody just yet.
You might be my second person.
I was my first person on email.
That's great.
Well, they're going in there looking at it.
I do see the analytics that they're going, you know, they're checking out my profile,
but they're not, you know, I haven't, you know, not yet.
Yes.
So, okay.
So a couple of things you could, one thing I think you should do is, um, when
you're going from this link tree is good.
I, I like to just send people to one thing, like get my book or do the thing
because they can kind of go anywhere on this, this is great to have.
Everybody needs one of these link trees.
Great.
Um, we guys, we did solo.to.
I use that it's free.
Um, you should, everybody should have something like this where you can kind
of put all your, all your stuff, um, just to share links, but, uh, I would say
like, just drive everybody to one thing.
Um, if you can, like the, when you can put your link there, then, um, and I'm
just going to pull up your Instagram and your YouTube, but, so these obviously
you can have links there, but potentially send them to a place where they can
get just the PDF, um, download.
And what I, what you may want to do, um, this works great by the way.
Like this was super fast.
I liked that you just showed it there.
Do you send them like an email right after this?
Well,
I haven't created one.
Where does this go?
That's a good place to start.
I just did the, I just did the download, like, you know, set it up,
but then nobody clicked on it.
So then I, I was like, okay, I've gone to the next thing.
You know, I have so many things on my list.
So I just go to the next thing.
Yeah.
So, so I probably should do a, do a welcome email.
Yes.
Yeah.
And you can use, um, Gumroad for that as well.
Like you can do a free product on Gumroad and send people there.
So what you want to do is have like a page where they land.
And the only thing on that page is to put their email in and, and, you
know, basically give you their email.
You send them, you know, the PDF or whatever.
Um, so you can, the same way you set up your group, you
could set that up with Gumroad.
Um, there's other tools that will do a great landing page, um, for you, but
that way, what you do is you just drive everybody to that one link and the
link is to give something away for free.
So if you think of like, if you're dating someone, you don't go and
like, you know, you're, you're, yeah.
You know, texting, you're talking, you're bumping into each other church.
Then like, maybe there's a coffee, but you're not like asking people to get
married and be like, so like, you know, how many kids do you want?
Like, you're not going right to that just yet.
So that's where the $20 is like, maybe like a good second step.
Um, and the way that you would do it is promote, everything just goes
to like, get Psalm 27 declaration.
Is that the one that, yeah, it's this one here.
So perfect.
That's probably why you did it.
Um, so take this, um, you know.
So they get the declaration.
And then what I would do is on the thank you page,
have a little video, be like, here's my declaration.
I hope this blesses you.
And then you can say, now, if you are interested,
like, let me tell you a bit of my story.
I have this community, I have this group.
So they, like, that's a great place on the thank you page
to then sell.
So it's like a, they call it like a lead magnet
just to get the lead.
And then on the thank you page,
now they've like invested enough
to give you their email address.
Now you can just say, hey, if you're interested,
I have this thing available.
And you can make that casual, like, hey,
I'm sending that, so give it a few minutes.
It'll probably show up in your inbox.
While you're waiting for that,
let me tell you a little bit about what I'm working on.
Like, I've got this book I'm launching, this thing,
and all you do is have a link at the bottom
that's like to this page here, to the book.
And so at that point, now $20 doesn't seem that much.
Like, they obviously followed you
enough to get the email address.
Now they see this, it's kind of like serving it up
a little bit on like a silver platter
versus just cold, you know, straight to someone
that doesn't, cause you're gonna get,
your conversion rate will be very low on this page.
You'll just get tons of people land here and then disappear.
Cause this is not, it's not converting people, you know,
into buying something, so.
But if you do, you can position it on the thank you page
by speaking and just telling them about it.
And then have a link to go to this.
And that's much more likely that they buy it.
So, okay.
So I'm a little lost in the steps.
So just walk it back for me just a little bit.
So I have the PDF out there.
So are you telling me to use, still use the link tree?
Or should I use something else?
I got lost in like the link.
It's okay.
Big picture, like you're trying to get,
you want your first touch point to be like,
you get them just giving you their email address.
So the declaration is great the way you have it.
I would, the only reason I wouldn't use link tree this way
is because you go to a page where there's a lot
of different places for them to go.
They could go to your social channels.
They could go to the community.
And what you want to do is have like one through line.
That's like, you click on this, you go to this page
and there's not a lot.
So I wouldn't recommend you guys sending any traffic
at all to your website because your website is just like
a place for everybody to get lost
in all the wonderful things that you do.
And it feels good from you.
Cause you're like, well, here's all the stuff that I do.
And you can like put it all on one page
and makes it so easy for you.
But it's actually overwhelming for people.
They don't know where to go necessarily.
So having that one thing,
like if people could just click on one link,
it would be for them to give you their email.
And then on the thank you page, you could mention your,
you sequence it rather than here's Marcella
and the five things that Marcella does.
It's like, here's the, you know, here's my declaration PDF.
Oh, I want to get that or not.
It's just, it's an easy yes.
And then on the second page you sequence it.
So like, oh, now that you've got my PDF,
like can I tell you a little bit about like this group
that I'm hosting or this book that I wrote?
So you sequence it and they kind of get to know you.
And then in the email, you know,
now that you have their email address,
you can send them some emails like over time
to tell them more about the group and all that.
So I think, so I did, cause I'm, you know,
I'm all the things.
So I did sign up before Gumroad.
So you're telling me I could do it in Gumroad
and then that would take them through the steps, right?
Is that what you're saying?
You could do that, yeah.
And I think just because if you want a quick,
for you or anyone who wants just a quick way
to put a lead magnet where it's email address
and then it's sequenced on the pages,
I think the link tree is super cool
cause it's email and then I'm right to the content.
So I do like that,
except that people could just go anywhere on that.
So I would do something where they put their email address
in and then they see it on the second page.
Yeah.
Thank you.
And I think Gumroad even has an option to like,
you know, upsell like in the,
once they've got this free product, like anyway,
you can experiment with that a little bit, but.
Okay, that makes sense now.
Okay, I got it.
Yeah.
I will try to draw this for you real quick on the fly,
but this, everybody should,
you should have something like this.
This would be like your free landing page.
And then here's where you can say like the thank you page
with like, I would have a video on here and a button.
And then the button that goes to like,
buy, you know, $20, you know, group or whatever.
And so you're just sequencing things.
like this and what you had as well was like basically sending people to Linktree here
and then they could just go anywhere from there so instead of giving them the option like send
one thing here first I'm going to like you know oh you can go to my you know my Facebook or you
know whatever YouTube you guys get it or my group so it's too many decisions whereas if you do one
single line like this it'll be great and once you have this like this if you do have a website I
don't think I think you do should all have a website but you could have the lead magnet like
right there on the hero of the homepage like all you get from this website is one thing I want you
to go get my free whatever and give me your email address because you're just the goal is to just
convert people here from right here they're just you know a follower to now they've like they've
sort of they're they become a lead right and then here you're basically presenting you know a
customer to get them to like bench you give give you something in this this step here so does that
help a little bit yeah that makes sense yeah I got lost in with in like I didn't know you were
saying like you know not use link tree I mean not and I don't want to say it like that but you know
there's something there's a way that goes straight across what yeah it's it's sequencing it again you
can use any tool you want but and having a link trees better than not having anything so this is
good you're gonna need it still because it kind of acts like your website yeah I don't have a
website anymore yeah and I don't have a website either so we're together okay because this one
is fine like this is if people the only reason they go to website is to like get to one of these
things so okay I just simplified it down so but that's that's good okay the hardest thing to do
on all of that is to get attention which you've got you've got the 16,000 so that's just and I
love that you saw the 16 I don't know which one came first the chicken or egg if you've made the
declaration and then did that or if you made the PDF after you got the 16,000 but no I'm yeah I
made it after because I it was totally random it was just hearing God's voice and like oh okay and
then to know like everyone every declaration after just it goes and goes and goes and so that's the
highest one I've done that was the third one I did the first one was Psalm 91 so this one was
the third one and so now I just posted like earlier today and it's almost a thousand on Psalm 34 so
I just decided I would just continue every week and just you know taking a Psalm and then I'm
already working on an idea of explaining why declarations are so important to our faith so
that just came to me today so as a follow-up to all of this so I'm kind of learning on the fly
like where to go yeah this is great one thing Lindsay told me out there's this person she
followed a week ago that she had like two or three thousand followers and she posted some
of her stuff went went viral like millions of views and like she had like a week later she
had 200,000 followers so just talk about like turning going from you know the wilderness to
the promised land in like a week just that's that's how that's how it's gonna happen you're
gonna have the 16,000 then it's gonna be 60,000 then 100 you know it's gonna scale so just be
encouraged but yeah Holly when I get to you as well thank you for that diagram that's really
helpful and encouraging about the TikTok because I still can't get my TikTok back so I'm gonna I
think I'm gonna have to start over and I can I can't get a hold of a real person I've been emailing
back but it's just some robot person or something but I've been I did some ads I created some ads
and I sat down this morning to try to you know set them up and I just kind of realized what you
were saying last time and I about it's really hard to get kingdoms that you can't really say
kingdom or Christian or Jesus or anything so how do you when it asks you for your audience how do
you get those people without when you can't say that and I know you mentioned that but I didn't
really know what you were referring to and now I just ran into that yeah because I don't want to
get a bunch of new age people which could possibly happen with what I'm doing and you're for sure
gonna get some new age people so just we're all gonna tell you that I've seen plenty of them that's
okay but that's not what I want my niche because we were all like I mean I know you but others on
this call were like hmm I don't know about Holly like she may be into some no way are you serious
I'm just kidding no no no um but yeah I know you're gonna attract it for sure because um the
language and the topics and that this is great this is you're going into a space that is those
Topics are generally dominated by new age stuff. So this is where yes, you're gonna it's gonna happen
I think what you can do is a couple things is
In the copy of the ad is where you can be you can say whatever you want in the text of the ad
so if you can just be super clear like if you're
Have you ever wondered like as a Christian comma?
Have you wondered about X as a you know a Christian woman?
Are you like have you struggled with act like maybe even just call it out?
Like are you seeing this cool like?
Something that's more new-age II but like you're wondering like how does this fit in the kingdom or if any how does this fit with?
My faith like just go right to it because Facebook will see the words. It's Christian Kingdom Jesus
You know, it pulls these words and it helps when the algorithm Facebook knows who's Christian
They know who's that like they don't they don't tell us anymore
they used to but they they know who's Christian for sure because
You're gonna get ads and stuff for that specific topic
So and then in the ad as well
Just call it out early in the ad so that people what you want people to do is to see the ad and just immediately
swipe away
The faster they can swipe away the better
and if they stick around and you've been pretty blatant about this is
Christian and this is what you think and you're there watching the halfway and further
Those people are generally going to be your warm audience and so you could your first ads are just getting it out into
Into everybody and everywhere that you can and Facebook's going to kind of learn that so that's where a five or ten dollar a day
Campaign almost doesn't matter what buttons you choose in the audience like that you run them and you know
You can let leave it on advantage plus on there
Which will just Facebook will use its own knowledge to go and put those in front of people. They think will work
Then what you can do is do a retargeting ad
To people who have watched more than 50% of your videos
Because if they've watched more than 50 and you were pretty odd clear about who this is for
Like then you can you know, you can retarget those people. Those are probably
more qualified
So you use your video as the filter like your video if they watch a few seconds
So that's why you don't want to be vague and be like hi. I'm Holly. I'm a coach
It's like just right with the question like as a Christian I wrestled with this question all my life boom like, oh, okay
Okay as a Christian woman. I've always struggled with this, you know, just go right to the right to it
Or and you can also speak as well from like the coach or the
Because that's kind of from your from you've got clients so you can like I get this question a lot like or you know
People that I'm consult a coaching or consulting or whatever you're counseling whatever word you use like
Tend to struggle with this or they have this limiting belief or they don't know that this is, you know
I don't know whatever you see you get ideas. I just be really bold with it because then people will quickly
Swipe away
And here's the best part if it's bold and it's polarizing
This is the best thing for the algorithm because you will either
Upset people or you will be like this Holly is amazing. I need to follow her
And you want that because people be like this is the problem with Christians blah blah blah in the comments and
Algorithms like oh cool an engagement and then someone's like that's nothing
Engagement number two and it just literally will like build the engagement and help
It's kind of win-win so like we kind of like let people
Stir up in the comments all they want because it just helps boost it even further. So
Okay, thank you that's really helpful
Yeah, I've been promising some more tutorials, but I'll make one specifically on the retargeting. I mean that little sequencing idea
That that's a good one to use
But that first campaign that you guys are all running like just be pretty wide open with it and let Facebook sort of figure out
The only thing I would say is be pretty specific about which country you want to be in
Because if you just go to the whole world, it will send it to the cheapest possible views and you'll get tens of thousands
You of people in the Philippines loving your video
So if that's who you're called to reach great like target that if not
Like just be a little more specific because you'll be like I've got 10 million impressions
I'm gonna be like, oh, I'm gonna be like, oh, I'm gonna be like, oh, I'm gonna be like, oh, I'm gonna be like
Oh, I'm gonna be like, oh, I'm gonna be like, oh, I'm gonna be like, oh, I'm gonna be like, oh, I'm gonna be like
Impressions I've got thousands of people and like no one's buying or no. It's like the wrong offer for that person
so just
That but when you get into it as well, like make a quick gloom video
If I'll just say this super quick, but you know you go to loom
free free little recorder works on Mac video
Web whatever and you just say record a video and you can share your screen and kind of like you do on zoom
and
it will go through, I've obviously maxed this out,
and you can, it'll create a little video with a link,
and you can just drop that link in the community,
and then that helps me kind of see all your settings at once,
or just screenshot the ad specifically,
and I can take a look at it and give you some feedback.
Especially when you're, like Holly said,
like she didn't have as many questions,
and then now that she's in it, now there's more questions,
right, now you're like about to push the publish button,
now you're like, oh, wait, did I do this right?
So, in those moments, screenshot, drop it in the community,
I'll try to help you guys out.
That way, at least you're like, cool,
I feel good about hitting the publish button,
because then I can blame Bruce if it doesn't work.
Thank you. Awesome.
Cool. I don't know.
So, yeah.
Just clarify the go forward,
so we're moving this to 5 p.m. now?
Is that true going forward?
Are we? No, I don't think so.
It's moved on my calendar to 5 every Tuesday now.
Oh, that may be a Macy thing.
We'll check it.
Maybe like a time zone glitch there.
I'll double check.
But we should be keeping this same time zone,
and then you opened up the Thursday.
Yes, let's talk about that.
I, unfortunately, I wanted to do it for March,
except I'm going to be away until Saturday,
so I'll be at a Mastermind thing,
and so next Thursday,
we're going to do like a two-hour work session
for anyone who wants to show up.
So, if you just feel more motivated
when you're working with people,
like, tune into the Zoom.
You can, I think it's going to be like 10 to 12 Central.
Is that right, Macy?
I think we picked a time, or 11 to 1 something.
Yeah, 11 to 1.
Get ahead. Not head nod.
11 to 1 Central.
We're just going to be there for two hours.
If you have questions, we can work.
If not, you can just sit there
and have it in the background,
and what we're going to do is,
when you get on the call,
we're going to ask you specifically,
like, what do you want to get done in the next two hours?
I want to launch my ads.
I want to record, edit, and post this reel.
Like, you're going to be specific
about what you want to do,
and everybody else will be around.
You can mute it, turn the Zoom off if you want,
or whatever, come back.
Whatever's not distracting,
but I found this is very helpful
when you're like a solopreneur,
and you're doing all the things on your own,
just to know that other people
are being highly productive around you
is going to help you be more productive.
So, and then, if you like that style,
you can check out Focusmate,
where you can do it with a total stranger.
You can just get paired up with a stranger
somewhere in the world,
and they're in, like, 50- and 70-minute gaps,
and they do three free sessions a week,
so you can do three of these deep work sessions
where there's a total stranger.
You hop on, you're like,
hey, I'm going to make five reels for Instagram on this,
and then you just both mute.
You can turn your cameras off or whatever,
and you stay on the call until the end,
and then at the end, they jump back and said,
okay, what did you get done?
Oh, I only got three reels done,
but I have had some of my most productive time in that,
so we wanted to give that to you in this context,
and then I am planning not to get any work done,
so I will be there just to, like,
if you guys want to share your screen,
it's a little bit less pressure
than this, like, one-hour slot here
where we can dig into it a little bit more.
The goal is not to, like, create content and teach anything.
It's just to help you specifically,
so we'll jump into that,
and we're going to do that for March and see how it goes,
so I really want-
I feel like some of you guys are so close,
like, an extra little bit of hour or two,
like, I think we're going to be there
just to help push the buttons and go for it, so.
Awesome, yeah, and the calendar should be up-
Oh, cool. Next week, Tuesday,
we have my friend Steven Diaz coming,
who led Rainmakers.
He's done- They've done multiple,
like, eight-figure community.
They're one of our clients.
They're one of Lindsay and my closest friends.
We have a few couples that we're very close with.
Steven and Chelsea are one of those couples,
and I asked him to come in
to hang out with you guys for an hour,
so he has taught in all kinds of stages,
100X, ClickFunnels.
He's all over the place,
and so one of the most humble people I've ever met,
and so he's going to come teach about, like,
tribes and launching communities,
and he's a super smart marketing guy,
and, of course, very Kingdom,
and I'll probably- I'll share some of his info
in the community if you guys want to go follow him
because he switched recently to go full-
Like, they have their Rainmakers channel,
and then for his personal brand,
he's just gone full Kingdom business-like focus,
so it's really cool to see.
So he's inspired me a little bit as well,
but, yeah, next week.
Don't miss that.
That'll be good.
And then next Thursday, we'll do the first hangout time, focus time.
So awesome guys.
Great.
Have a great week and we'll see you next Tuesday.
Bye guys.