Hey guys, welcome to our Tuesday session, we're going to do some hot seats and a few
things today.
Hey Xavier.
Hey Marcella.
Happy birthday Marcella.
Happy birthday.
What are you doing today to celebrate besides hanging out with us?
Like this obviously is like the best way to celebrate the absolute best way to celebrate
with my tribe pioneer family slash kingdom messenger.
Yeah absolutely.
Um, you know, nothing's quiet this year usually, you know, I'm used to being turned up every
year for my birthday.
I'm just spoiled.
I'm spoiled like that.
Uh, so Bruce note, when you do it for the girls, you're going to be doing it forever.
For sure.
So yeah, every year, you know, just celebrated so much with my parents and so it's been an
adjustment over the years.
So this year is going to be a little quieter, but not bad.
I am becoming a prophetic heart healer.
I don't know if you knew that with Elyse and Turok and so we love Elyse and Turok.
Yeah.
And it's just, oh, it's that whole, oh man, it's, I can't talk much about that.
So I've been, um, finishing up my requirements to go into authority so I can get ready to
pass all those requirements.
So I'm doing inner intersessions.
I've been doing intersessions all day.
That's fun to give.
That's awesome.
Yeah.
I have to get off a little bit early cause I do have to go right into an intersession
and, uh, but yeah, glad to spend it with you guys.
That was great.
Awesome.
Well, we, um, would be great to, uh, I want to dive in and see if we can, if we can help
you guys with anything.
Um, uh, today we're going to do some hot seats, so we're going to go get to you first if you
want and if you have to get early, but we're excited that it's your birthday.
Hey, Sally, Xavier.
Awesome.
Sweet.
We'll just, we'll jump into it.
Um, and today we're just going to do some hot seats, uh, whereas people are hopping
on.
Um, I think it'd be good to dive in.
I wanted to also just share, uh, we're experimenting with the, with the like Thursday calls.
So we did one, it's not, it's not at all what I was hoping it would be.
So that was on me.
I didn't do a good job and then I turned the music on and it was so chill and everybody
was like, so into the vibe that nobody wanted to say anything.
So what I'm, my, my challenge would be like, if you're thinking about, should I be on a
hot seat?
Should I ask my question?
My, my thoughts to you would be like, have you made $10,000 through your tribe yet?
Okay.
You probably have some questions.
Like, so that's, that's where we want to help.
Like if you haven't done that, like that's the time where like, if you lived, you know,
here in our city and we were just, we're sitting down for coffee and we're like, let's
just knock this out and get this.
And I'm going to sit here and at my computer until we get this done for you.
That's Thursday's call.
So if you want to rewrite your ad coffee, if you want to redo, do your ads, you want
to optimize stuff, like let's pull stuff up, let's get work done.
Like just pretend like I'm doing it with you like live.
And I think that'll be helpful for other people to see it at the same time.
So that's Thursday's call.
If you guys are stuck or you're about to launch challenge or community, like that's the, that's
the time for that.
So we'll, we'll figure it out.
That was on me for not being super clear and I was trying to figure out why it didn't work.
And it was just cause it was mostly the music.
I blame the music.
But now you guys all have that, that cool Spotify playlist if you want it.
I would beg to differ to say that I wouldn't say that it didn't work cause it really did
work.
I got a lot done.
Nice.
And so, you know, I've got landing page and yeah, no, there, there, there was a lot that
I got done just being that, being that focus.
So I just wanted you to know it wasn't a failure by any means.
I appreciate it.
I made a huge leap in terms of, of getting things done.
So.
Nice.
Okay.
I appreciate you saying that.
That's great.
If you guys want stuff like that as well, we could maybe do that as well.
But I think that, you know, those are helpful too.
I think they're kind of like a group deep work session and highly recommend like focus
mate.
If that, if you're like, Oh wow, I got a ton done.
Like, like you did that focusmate.com I'll put the link here as well.
Totally free.
You can get like three of those sessions like that a month, a week with a stranger.
So so there's that.
Awesome.
I dropped like the two playlists as well.
If you guys are interested in like deep work, we haven't really talked a lot about.
um, deep work, I don't think, but we kind of treat deep work sessions, like as if you were doing,
um, like if you were doing deep sleep, for example, like if someone was coming every five minutes
while you were sleeping, waking you up, and just letting you go back to sleep, like you would get
a horrible night's worth of rest, except when we sit down to work at our desks for the day,
then, uh, you know, we get our notification, an email pops up, we talk to someone, a family member,
it's just constant interruption, so try to find yourself, like, in that perfect week plan,
you know, we talked about there's some productivity training for that, just getting it high, set up to
where you're just, um, you've got a couple of those blocks a week to just dive in and do deep work.
Let me shut my window real quick.
Our neighbor is trying to get her dog.
Well, we can hear it, so it's fine.
There you go. Well, it was very distracting for me. Um, so speaking of interruptions,
um, so those are good, and, uh, I think, like, those are two, um, Christian,
like, kingdom, uh, worship leaders that put those, like, soaking, uh, instrumental, uh,
plays together, so, um, they're both, both really cool. Um, I think that's, that's kind of our
focus. We know, like, in our kingdom business, like, there's so many areas of leverage you can
use. Presence is obviously the first, right? Like, getting in the presence, having some music,
having stuff to focus on, like, all those best ideas that are going to happen are going to come
when you're just sitting and waiting on the Lord, and that could be when you're driving. It could be
when you're at your desk, having quiet time, whatever. To me, it's, like, worship, you know?
I bring my notebook, like, to church, uh, and I just have a ton of ideas and just write stuff down,
and, uh, I bet, I hope our pastor thinks I'm taking a ton of notes, uh, during the sermon,
but I'm sketching out my whole plan for the week, so, uh, it's very productive. Um,
so, cool. So, we're going to jump in. Yeah. Um, if you guys have questions,
we can put up your hand. We're going to jump into, like, five, ten minutes on each person.
There's, the goal is not to, like, rush through and get you guys a quick answer,
so, like, try to get a little bit of, get unstuck. So, if you guys are stuck on ads,
you're stuck on your niche, you're stuck on, um, landing page, or you're not getting conversions,
or you're not getting group engagement, these are all good problems that we, that every single one
of us are going to have at some point, including myself, and so we, there's constantly just time
to get feedback from me or from anyone in the group, uh, because sometimes you put up a landing
page and just get some immediate feedback, and we, people in this group may also just be able to read
it and say, like, hey, I didn't really understand what this meant, or this was confusing, like,
you know, so we can give each other feedback and, uh, just, you know, try to figure out how to, uh,
improve our group. So, all right, um, so who, who would love to get some help first?
We can jump into Martella. What's up? You unmuted first. You didn't even raise your hand.
I'm just calling on you. No, my hand was up. Um, okay, so, oh my gosh.
The landing page for that free PDF, right, so I wanted to use the, the domain that I bought,
and then I thought I fixed the problem, Bruce, and only to find out just Sunday that it was going to
the thank you page, and I just got help to figure out how to fix that, so it kind of frightened me,
because I said, I can't believe I'm getting all this traction, and nobody wants this little free
PDF. I mean, it's, I mean, it's cute. I think it's cute. I like it, um, and then I found out that
they really couldn't sign up for it, so I fixed that, so I guess my question now is, um, how do I
maybe promote it? I mean, I've been doing little things, and I did, and I was doing the little
things I was doing, so I was pulling out clips, and then adding, like, a cute little graphic,
um, of course, not realizing the problem that I had, so do I now, how do I promote,
how do I promote? That's great. I don't know what to do. Do you have it pulled up on Gumroad? Like,
it'd be cool to see some stats. It's actually in, that landing page is actually in Kit. I can pull,
oh, yes, yeah, that's right. I remember you used Kit. That's correct. Do you want me to pull it up?
That's great. Yeah, it should have some stats, so it doesn't sound like people weren't landing
on the page. Well, now they are. Hopefully, they are. What was the 14 visitors last checked?
What was it? It was, like, his, um, what's your, what was the domain again?
Chat. It might be easier. Yeah, and I just thought, you know, I just thought,
I love everything that I'm doing now that I have, now that I'm here doing it, and you know,
I love everything that I'm doing now that I have, now that I'm here doing it, and being consistent.
How long has it taken me after Kingdom Messengers? A long time. I want to see right away results.
Let's do it.
Okay, so I'm clicking on it.
It's working now.
This looks great.
Very nice.
Thank you, Jesus.
I love the photo.
Okay, so let's read through it.
And also, one thing as well, I'm just going to put this in a mode.
Don't worry about all the code stuff.
I'm just...
This is a quick way to get it to...
Actually because it's on Zoom, let's do it this way.
So people are going to see it like this.
So one thing, this is an amazing picture of you.
And I think the only problem is it's taking up the whole screen.
So if this was on your phone, ideally, it'd be great to have this at the top, then your
photo, then that.
So we could look at kit and see if we can move some stuff around.
But just because it's...
I know I'm picking at it because this looks amazing.
And then when you shrink it down to phone, most people are going to be on their phones,
on Instagram and Facebook when they click over.
And so it's not like it won't work.
It's just, it'd be more effective if this is in there.
There's a template.
That's...
Yeah, that was the way the template...
I think the template...
Okay.
Yeah, I just followed...
I didn't even try to create nothing new.
I took a template and yeah, I didn't realize how it would look on the phone.
So I just copied the template.
Yeah.
You could find...
There could be other templates as well.
You could also like...
We could crop the image.
We can look at it and try to fix it right now.
Okay.
Sure.
But let's see.
So I'm going to read through it.
So find strength and comfort, download your free...
That's great.
I like that, that it's directly to what they're getting out of it.
Download the free...
Great.
In terms of...
Serve.
I think this is great.
I mean, you don't...
It was Tribes AI.
Perfect.
So yeah, it's not bad.
So sign up and maybe like get, download, download, sign up, no, that's fine.
I think sign up and get download or get PDF maybe makes more sense.
Sign up and get the PDF or get the download or sign up and download.
This is actually right in the button.
I think that would be better than this.
And so we're going to...
Let's do it.
Cool.
That's great.
And then...
Okay.
So do you email it?
Let's see.
Wait.
While you wait for it down, I'd like to share.
Okay.
Do they let you put a video?
Yeah.
So when you click that, where it clicks that story, that's a video.
Okay.
Can you not put the video on the page?
No, I can't do the video.
You can't put it on YouTube?
Yeah.
Okay.
Great.
So we can look at it if you don't want to put a pull-up kit once you get it up there.
I receive my declaration.
So I'm going to check my email real quick, make sure it came in.
Okay.
Marcella, I got you.
It says...
Yeah, it thinks...
So it says confirm your subscription.
Let's see what that does.
Oh, and then it takes me to the...
So that's a...
I don't know how much of that you can control.
It says like...
Email?
Yeah, it says confirm your subscription, and then it takes you to the declaration here.
Uh-huh.
So...
It's not...
That's not bad, though.
I think this is good.
Okay, let me stop sharing mine.
I don't know if you have yours pulled up.
Let's take a look at it.
Because I think everyone here is going to be doing a lead magnet of some kind.
So...
Right.
You could have like...
Because really the goal of the lead magnet is to get their email address.
That's all you're trying to do.
Okay.
So let me share.
And I'm on a...
I'm in my...
Okay.
Is it there?
Can you guys see it?
There you go.
Yes.
There you go.
We got you.
Okay.
Nice.
Okay.
Let me see if this works again.
Didn't work at any point.
Okay.
So on the...
Let's see what the thank you page is.
So one thing I would...
If you can...
Let's see what they let you do here.
If they let you...
So they should let you input a video right here.
See?
And then you can put YouTube right there.
So what I would do is upload the video to YouTube, paste it into this.
And then it'll actually embed it on the page.
So they don't have to link out.
There's a much better chance they'll see it if you do that.
Um, so if I just, um, I'm just going to do like, I don't know if this will let me do
it, but okay.
So it wants a real YouTube video, but in theory, it'll put it like underneath that.
And then you can, um, you can remove this and, um, if you under, this is just general
website stuff.
If you underline and make it a different color, people, when I tried to click on it and people
will definitely try to click on it.
So all you have to do is take off the underline, um, like that, even if you do that, that's
much better.
No, one's going to click on that.
Okay.
Um, and then I wonder, um, that makes other settings here.
So to get to that email, it's in the, I think it's in the advanced settings.
When you go back into settings, just to make it super easy, have the video if you can.
And then, um, I'm not sure if they have a way to like any layout options for this, but,
um, you could ideally have like, um, this just all be kind of, um, without the image
on this side here, it could just be like, thank you centered.
And then, um, I don't want to mess up your page too much since it's working.
Yeah.
I think you can.
Yeah.
So if you look to the right, I don't know if you, can you see it?
Cause it, I got you guys, the zoom stuff is on top of it, I think it's on top of it,
but, um, you can move it if you want, or you want, can I move it while you're not doing
anything?
Maybe I can move it.
Let's see.
Is that better?
And then like, if you click here, then it shows.
So this is just a template that I, that I picked out of the choices that, you know,
I have the free version cause I I'm not paying, I'm trying to keep everything.
No, that's fine.
Um, you click on parts of the, of what's on the screen and then it'll show the edit parts
to the right.
Okay.
Gotcha.
I wonder if I delete this.
Okay.
Let me, I will not undo that.
Maybe it will let me, um, again, let me try to put that back.
Sorry.
Uh, it should still have it.
I imagine.
Cool.
Um, so yeah, I think, and this is great.
If you guys are looking for a quick lead magnet tool, this is actually great.
Um, the, um, and you should be able to do all of this with, with kit.com.
You don't need to, um, have anything else like super fancy.
I would maybe just, um, because we have a lot of links here for them to go to places.
So if we can put the, my only things would just be like, add the video here.
So it's like, thanks for signing up.
Um, maybe, um, just have the video.
And then underneath that, like you could have, you could just have a link right here.
So maybe instead of Marcello story, you could just link this directly to, uh, the, um, the, the PDF.
So this could just show, just say like, um, uh, you know, download if you want, um, just directly there.
They can still, um, confirm and everything.
So I don't know if the typing is going to work over the zoom stuff, but you could just have, that's how I would do it.
Just keep it super simple.
Like a video.
I think a lot has to do with the way kit has it set up.
So the download is in actually the settings.
I don't, I guess, like, I don't know.
I have to go back and play that to see if I could, cause I was trying to figure out how to, it took a long time to figure out how to make, to figure it out, how to make it work.
So they have it where in the settings, the download comes after the subscription and it's in the settings area.
I don't know.
Okay.
Yeah.
I would try that.
And then, yeah, just what you can then do is try to track, like kit should track how many visitors you had to that page and then how many people converted to sign up.
And that, that right there will become your conversion metric.
So if you had a hundred people go to the page and five people signed up, it's a 5% conversion.
Like, right.
So 5% of everybody who comes in is going to convert.
So that's where, like, we're trying to track, like, how effective is the page would be this, like, dialing in, like, is getting people.
So getting people to the page is one thing.
Like, they're watching your video and it's clicking and they're getting to the page.
That's kind of the first big step.
The second step is they're on the page.
How do we get them to put their email in?
So that's just something you could kind of track over time.
But I don't want to, since you just got it live, obviously, there's not going to be any metrics yet.
Well, I think it has, yeah, I can, if I can control it for a second.
Yeah, go for it.
And you can just close this.
You can just not save anything we did.
Okay.
Oops.
Trying to move this over.
Okay.
and say leave, and then I think it brings up the metrics here.
So there's two things I had.
So here's the one here.
So I've had five visitors and no conversion rates.
Okay. That's great.
Yeah, that's fine.
You'll get a lot more of that since you just turned it live now.
But I think that's great,
just starting to build that e-mail.
If you want to, you can definitely organically link to it.
Alternatively, you could take the video that did super well,
the 16,000 views.
That's now validated that that content works.
So you could take that, upload that video as an ad,
and then the link would just go straight to the page.
So the download now would go straight over to your signup page,
if that makes sense.
So upload the video as an ad?
Yeah.
Well, it's actually 16 on TikTok.
So would that be TikTok's ad or would that be Facebook?
Maybe Facebook?
So it doesn't really matter.
It's just people.
So it means the content worked anywhere.
It doesn't really matter exactly how.
When you're in here,
you'll create an ad.
I'll just make a new one called Angela Demo.
And you'll choose all your accounts.
And then it's very simple.
You'll just go in and for the creative, you'll upload a video.
And then one of the options will just be to take people to...
Let's see, why is it going to...
It's wanting to start a conversation.
Okay, so the option is to send people to a website.
And then the website will just be what you sent here in the chat here.
So you would send it up like this.
So what's going to happen is, I'll see if it's going to have like a picture here,
which this will be your video, the one that did really well.
And it'll say, it'll have a button on it.
So we can change the name of that button, I think, right.
Things kind of move around a lot on Facebook.
Here we go, create ad.
Why?
These are boosted posts.
I think I may be in the wrong...
Let me just do this over.
Breaking all of Macy's ads right now.
Sorry, Macy.
I'll make a new one over here.
So the target here, well, I'll just go back up a step,
is to get a conversion.
So you would create an ad here for traffic is good.
Like if you just want people to go there, you can also make it the conversions,
like engagement like that.
Or let me see if we can do...
Traffic's probably fine for what you're doing.
It's just getting people to the page is all you care about.
Keeping it really simple.
There's layers to this where if Facebook knows that I sent it to someone whose name
is Marcella, who lives here, who's interested in this, and I sent it to her
and she signed up, then they're like, oh, let me go find more people that are just
like that person who signed up.
So that's where like the conversion metric...
You can start by just doing a traffic, which is like, get me 1,000 people to hit
this page, like start there.
And then in your ad, like I said, you'll set up like a video ad and you can name
it a bunch of stuff.
Let me go back here to still wanting to...
I just want to send people to my website.
And you can just do like $5 a day.
This is very, very little.
And then send it to the website.
And then I think there's a place here you can choose the button now that I'm on the
right here.
So it says learn more.
You can say like, I think download here, download.
So now it will actually have a download button.
Your video is right there.
You're talking about the PDF.
There's a download button.
I click on it and they go straight here.
So then it's just a very short like video to the page, video to the page.
There's nothing more to it than that.
Okay.
Maybe switch my picture out.
What if I put that Psalm 27 picture, switch the pictures around?
I mean, just for something quick.
You can.
Instead of it being me on the first page, maybe switch and put the Psalm 27 picture
that's on the thank you page.
Yes, you could do that.
I would just upload the video though to be even easier.
This guy, this one right over here.
Yeah.
have that somewhere. I would just, um, yeah, you could go add media, upload video.
I see what you're saying. Okay. Yeah. If you, the other thing, if you've already got it added to
your account, um, like it, let's say it's already, um, did you post this to Instagram or
Facebook? Yeah, it's everywhere. Okay. So I just do what you have taught us to do. So I post
that's great. Um, on the creative, you can say create ad or use an existing post. And if you do
that, you can go to select post and actually just go to your Instagram account and just pick the
one you want to use. You click on it, you hit continue. And then it like makes an ad of that
post. And it even like pulled the description in. And then you should, this could be like, you
could do this while you're waiting on the rest of this call. It's pretty quick. Um, and then, um,
that will just get it started, get some traffic going to it. And then the more you can supplement
that with like these links here, um, even going in, let me see what you said. Like, even you can
come in here and change the description, even though it's been a month since you posted it and
just say, like, you can say like, uh, you know, download with a link and profile or something, you
know, um, this is great. I mean, you had 1800 people like it. That's great. 503 comments. And
this is the, you're just reading the scripture, right?
Yeah, I just changed it into a declaration. Instead of reading the exact scripture, I usually
said, yeah, make it to a personal declaration.
Yeah. So there's your con everybody's content ideas. There's the other thing about this group
is like, that obviously worked. I should all try one of these, just take a scripture that's on your
niche and have it make a declaration out of it. This is, that's a great, easy, easily repeatable.
And I've gotten the most views on my YouTube channel for this short, I got, um, it's not maybe
for Psalm 27, but like Psalm 23 got over 500, Psalm 91 got over 500. The people love, they love
that. And so that was not even my plan. It was God's plan.
This is great. Um, very good. Sorry. Just like pulling up all your stuff. So there's, this is
great. Yeah.
Hey, this is thanks to Bruce. Honestly, this is to you and you and Lindsay's in obedience. Really?
I'm serious. I know you probably sick of hearing it, but honestly, I wouldn't even be here on
anybody's social media, nothing. Um, there's no one that's, if I could, I don't even know how to
say it better than this, but like, there's no one in my, um, what would I want to say? Like my
friendship, my, what, what my past friendship level, no one is doing what I'm doing. No one is,
if I could say that without sounding arrogant, what you have taught, taught us in that workshop
and little did I know through grief and loss that God was already setting me up. So I wouldn't have
to learn it. Now. I just moved into what, uh, you taught, you taught me. I'm only doing what you
taught me.
That's awesome. We love it. And, um, I think that you, um, I think that you guys, you're just, this
is gonna, there's such a need for it, right? This just, you're just putting kingdom stuff out into
the world. And, um, I'm excited. It's gonna be a great year. It's Marcello's birthday in case you
guys want it. So you can share something in the chat. So what a cool day, uh, to just be
celebrating you. It's going to be great. I'm excited to see the it's, it's exciting when you
finally have something that's in your heart and then like, Oh, people actually want this thing
that that's actually very addictive. Um, and you're like, Oh, people need this thing. And I'm
like, it can almost be, and I'm guilty of this too. So like, we sit back and we hold things in
and we don't want to share stuff or like, I don't think I have it dialed in just enough yet. It's
like someone else's breakthrough, like just happening here is because I was sitting around
like, Oh, I don't think I'm going to share this or I don't think we're gonna run another
challenge. I'm going to run, not run these ads anymore or not send this email. And yet, you know,
it's, it's like, it's a chain reaction and like, you know, anyway, so very exciting, but, um, so
don't be selfish guys. That's all I'm saying. Don't be selfish. Keep all this wisdom and kingdom
to yourself. Share it.
Yeah. I mean, I even had to get over, like, it's interesting how coming into this year, I'll say
this and I'll stop talking. Um, you know, just things that I was so concerned about previously,
I don't, you know, God like did a work. I can't even explain it. Like, I don't care about my hair.
I don't care. I mean, I will put a little makeup on, but stuff that I used to really care about,
like, I don't know if I can get on, I'm worried about, and I would have people that I would have
in my mind's eye thinking, Oh, what did they see it? It's like, now I'm posting stuff. Like I could
care. Like, what are you going to tell me? You're not posting anything. That's my thought process.
I'm like, don't make it
me anything. So I don't know. It's just, it's a freedom and a liberty. I don't know if it's
maturity. You know, I turned 58 today, you know, eight is my, my number. All things new,
58 on the 18th. I don't know. Love it.
One thing that we do, and when it comes to Sally and we have a family tradition as well,
like whoever's birthday it is, we always take time and you send that person a prophetic word.
So if you guys feel like you got something for Marcella, drop it in the comments and we'll just
bless her today. Or you can go back on the community as well. Um, it's good. So awesome.
Sally, what's up? Let's jump into you. I love it. Love it. And I actually love the fact that this
is polar opposite from where I'm coming from in my question. Um, because it's actually not
about the tech at all in some respects. Okay. So I have got people in WhatsApp. So I've got
groups in WhatsApp and I've got a website or I've got YouTube where I can host online courses. So I
can, I can host that stuff. So coming into this was for me to put it into one space and I'm
obviously getting resistance because I've been here three months and I haven't done it yet.
So it's like, what is my barrier and why am I not shifting? And part of the reason at the
moment I feel I'm not shifting. And again, I can't read the label from inside the jar. So you
guys will have wisdom that I don't have is that the engagement in WhatsApp is instant. It's quick.
It's, it's, it's, it's chatty. The engagement in the past and a hundred X and currently in Brilliant,
I find it hard to get into the app. I find it. It's so what, what is, I don't, I want my people
to engage. The key for me is engagement. And the key is being it for me is being able to respond
in an appropriate time. I don't feel I'm serving well in the Brilliant space, which is where this,
I'm you, I'm a user in the app. So help me get over my barrier and help me to make this work for me
as kind of my question. A hundred percent. So I think for everybody as well, engagement is
the number one thing that's going to like, when you've got all this work to get people into a
group, to get them to say, Hey, I'm going to give away, give it time to this thing. I'm going to
do this challenge or this Bible study, do this, read this book with you. And then like, you've
got them all the way to that point. And then they've shown up like getting them to stay and
engage and, and share is what's going to keep them there. It's going to create that connection. So
this is one of the most critical parts about building any kind of community or tribe is that
connection. And then that the engagement, because if someone reaches out and they make that
connection and they engage, then other people engage and it's a snowball effect. So absolutely.
So one, you always want to go where your, who is like, where is your audience? If you're doing a
group for moms, you know, it may be a Facebook group because they're already on Facebook.
They're already there. It may, you know, initially go just wherever that engagement is the highest,
because that's going to rule out any variables of like, you know, so again, I think the app,
obviously we're working constantly for that. It is a great place to deliver like a program
or someone's paying for something significantly. Like the app we found as soon as people pay
some, you know, some of our clients are spending, you know, the users are spending like thousands
of dollars to be in a group. They will download the app, whatever app you tell them to download,
they'll engage, they'll go watch the videos, whatever, because they've been heavily invested.
So when you've got people kind of at the top, like they're investing in a lower ticket item or it's
free, you have, it's much harder to keep them in. So that's where I think taking the group to where
they are, WhatsApp, Facebook, we have some people doing it in Slack. We've used Slack to deliver that
because we were working with a bunch of techie developers and they were all were in Slack already.
So we just, it was just made more sense. And so feel the freedom, do not feel like, you know,
we used Facebook for Kingdom Messengers before we had tried to where it is now.
But if we were running a brand new challenge on, like specifically depending on if it was for like
woman or like trying to help with like Lindsay's podcast or something like that, we probably would
do it to a Facebook group or to something similar. So anyway, just feel the freedom to try step.
The WhatsApp group is great. It's a text message coming into your phone and responding in a text
group. It is almost impossible, I would bet, to replace a group thread. One, they're extremely
annoying. So I'm sure all of you are on family or group threads that you're like,
How do I get out of this thing?
Cause it's just pings all the time, but it's one of the most easy way to
engage because it's just for a number of reasons.
So texting is great.
WhatsApp obviously is like basically the same version of that.
Um, we just helped our church with this cause they, they were all in a text
thread, but, uh, iMessage for example, can only do up to 30 people.
There's a limit on that.
And so we had this men's group and we basically couldn't add more people.
And so then we try to use, they, they wanted to use Slack and I highly
recommended they don't do that.
They did anyway, and the engagement just plummeted.
And then of course, nobody used it.
Then they just stopped.
It just basically crashed and burned.
Now they're back to using, I think we're using signal, um, which is essentially
like a WhatsApp similar type thing.
Um, and, uh, anyway, so, uh, that is, um, those are all great tools.
If it's just chat, if it's just engagement, it's just checking in.
I think those are great tools for that.
So, um, what I, what you can do then is be specific, like, Hey, our
community and our engagement, our feed essentially could be WhatsApp.
If you do have like a course or a book, you can do that in the community and
you can actually just turn off the community tab if you want in the app.
So when they open the group, it's just right into the course, right?
Um, that way you kind of, I would only have one of each thing for people.
Like if you want to post a question, there shouldn't be a question.
I was, do I post it in the community?
Do I go to this other thing?
Do I put it in WhatsApp?
Like this is where all the discussion happens.
It's in WhatsApp.
Great.
Like kind of keep it contained because think about if you have 10 or under a
hundred people and you, and people are just only 10 to 20% of people are
engaging and then you've got multiple places where they can engage now you've
like diluted all the engagement.
Um, so keep it concentrated to one space is what I recommend.
And that's why we have the tabs the way they are.
So you could turn those things off and use your group just for the
delivering course or the content or your replays, for example, because
we're WhatsApp starts to fall apart.
And, um, I mean, we're in Pedro's master's mind.
Uh, we use boxer.
I don't think there's a worse app built on the planet than boxer.
Um, it's horrific.
Like it's just very, very buggy.
Um, I have no idea why we use it, but the team loves it.
And, uh, like anything would be better than that.
So don't use boxer, but WhatsApp's great.
Um, signals great.
These are all free platforms that can scale infinitely.
Um, and most people are already on them.
Um, and they're pretty, what, what they've done is they've just created
like a iMessage text type experience.
And so it's very familiar to people.
So it's, it's, you know, there's no, um, rarely any tech like Slack is very
techie it's people get lost and it's confusing.
Um, so, uh, this is a big problem, like picking the right platform.
We just helped, um, you guys met Steven last week.
Steven's a very good friend of ours.
They're also a client for like last couple of years, they're using Slack.
They have a hundred thousand dollar a year bill with Slack for their community.
And so that's why they're moving to tribe.
So it's solving kind of a different problem, but like, that's
why I don't pick Slack as well.
It's insanely expensive for like thousands of people.
Cause you pay per user per month.
Um, so anyway, that was way more than you're asking, but hopefully does that,
I don't know, does that answer your specific question?
Ultimately I'm sitting here going, okay, so if I can serve my people with
WhatsApp and I can serve them with my website or hosting stuff on YouTube.
What's the benefit of me bringing them into the app?
Because I was coming into this going, I want somewhere that I can just put
all together for my community.
My challenge is that my community is highly interactive in between coaching
or in between, they want to be able to ask questions or talk or whatever it might be.
And I'm not, I don't, I want to make sure that if I'm bringing them in, I
can be equally responsive, I guess.
I don't know.
I just, I want to know, and I suppose part of it is I haven't
put a lot of time aside to this.
So I need to put some time aside.
And I'm like, why am I not putting time aside to build this community in this space?
So I'm just nutting it out.
For four and a half grand, I want to make sure that's more
than I'm paying myself right now.
So I need to make sure that this works.
Yeah, that's good.
I think so in the beginning, as I was saying in the beginning, these things
are experiment with like you're doing now, I think longterm, we know as soon as
if you start to get to hundreds of people, you're going to want
something a little more robust.
Are you guys hosting Zoom calls or like weekly things?
Okay.
So that's, you know, that type of experience is great to have the replays
to have place where people can come a few days later, you can stream it from Zoom.
Zoom directly into the app and then it's instantly available.
You don't have to touch it after that.
And if someone comes in two days later and asks a question in those
comments, you can kind of keep that conversation going, um, after the fact.
Whereas if you just shared the, like a YouTube link or embedded it on a website,
it's not going to have the same kind of engagement.
Um, alternatively, you can also host the calls right in the app.
I would just, you know, you don't even need Zoom.
Um, that's even easier.
So that's kind of bypass all the streaming and all that other stuff.
Um, just hit start, go live and people can jump into the app and join you, um,
right there, and then the recording is in the feed right there.
Uh, so that, that could be one thing.
And also the comments get captured.
So like we get tons of great stuff coming in the comments, um, even on our calls.
We should probably host these calls every Tuesday.
Why don't we do that?
I don't know.
We should.
Um, so, uh, but we'll, we'll probably switch to that at some point.
Um, but yeah, I, so I think as you grow, that's, that's where it's, it's built
a little bit for the, for the longer term.
We're obviously working on a bunch of different things.
Uh, we are undergoing like a huge project right now, uh, monitoring
tons of app experience stuff.
And, and, uh, we have, we have about 15,000, um, weekly
active users on the platform.
So we have a lot of data to look at.
Um, and so we're now tracking like bugs and even just if the app's slow
or if something doesn't work, right.
Um, so we're uncovering a lot of different bugs and little things
just to make it more, uh, performant.
Make sure the videos are playing as fast as possible, especially across
different countries and all of that.
So, um, know that there's a team like basically built thinking about
solving the engagement problem and the getting people back, um, we
track it on a week to week basis.
Um, so things that the app experience is bad.
We can see that.
And then if it gets better, we improve it.
We can track that as well.
So, um, we're working on that.
I know you had a, a great idea to tap the subscribe to the notification thing.
So that's still on the list.
I think that's going in at some point.
Um, so that you could get pinged for every single post as a user.
I shove all my social media stuff in one box on my phone so that I can park it.
But then when I, at lunchtime, when I want to check it, I know that there's
something there for me to respond to.
So it is about, I hear it's about management.
My phone's permanently on silent cause it does my head in.
Um, so it's just navigating that.
But as somebody who wants to make sure that I serve my community,
that's just where the space is in.
And thank you.
Cause that's what I needed to know.
It's about God's given me the permission to build this year.
And you've just answered the question for me is that this
is building for the future.
This is building when the numbers are much bigger.
This is setting the stage now so that all of that is smooth
and it works for the future.
Cause at the moment I could go either or, but this, the left-hand side,
the stuff I'm doing now is not going to serve me in the future.
So thank you.
That is exactly what I needed to kick my backside to watch
the videos and get moving.
So thank you.
That was great.
Now you got it.
And like, this is what we're building it for.
I think it's, it is, it's going to feel a little over engineered now,
like it did a hundred percent because we started with helping people with
thousands of people in their groups that had thousands of paying
customers was our requirement.
You couldn't, we didn't even allow you to work with us unless you had a
thousand plus paying users in the app.
Um, just because it wasn't, it was just, it was just a, it was quite
complex to get everybody in, but we kind of solves a very specific problem.
So it's there for the long haul.
Like we're, we're committed to this for the next decade to try to build out
this platform, um, specifically for kingdom, uh, groups like you got,
what you guys are doing.
So, um, it's going to solve problems.
I agree.
Like, um, our goal would be to get it as addictive as a WhatsApp or as, you
know, easily to where it just pulls people back into the app constantly.
Um, so we're, we'll keep going on it, but yeah.
Uh, Holly, let's jump into these.
Uh, hi.
That was, that was really good.
Um, it brought up another question for me with the, um, if you can
host the calls on the app, um, cause I was wondering that too, if you use
zoom or if you use the app, can people still ask questions or is it just
like a video of you teaching or can they ask questions while you're on the call?
They can.
Yeah.
We can actually host this whole call like we're doing right now in the app.
Um, we can, it's our best kept secret.
Actually.
We don't like to tell people about it.
Okay.
Um, okay.
Well, that's good to know.
I did not know that.
Okay.
I know it's, we just haven't done like we, there's more we could do to, to
explain, um, that and how to use it, but it's, it's so, uh, so simple.
Um, and I'll just quickly.
show you guys, I don't want to miss that here.
Let's see here, of course.
So if I'm, I'll just go here real quick.
We have various versions of the app
in various things here, so.
This is exactly the same,
exactly the same as what you guys have,
so just ignore the 100X logo.
But yeah, if you're here, so if you're the coach,
this is our weekly session,
and then you can just hit go live.
And you can even notify people with that same step
and tell them like, hey, we're live for our weekly session.
So if I hit go live,
someone could jump onto this as well.
So it'll have the video here,
just like, so it starts up a call for you.
You don't have to have Zoom or anything,
and so you can see me, I can hit go live,
and now I'd be live.
And in the feed, if you go back
to what does that look like for everybody else,
they say like, Bruce is live,
and they can join the stream right there.
If they join, they get kind of pulled into this.
And you can see, I have all my people here,
and they can raise, I can just talk,
and I can just do my message here if you want.
But you people can put their hands up like this,
and you can basically promote them
to join you on the call.
So you could just do that to everybody when they first join.
You have your call, you can share your screen,
you can do all the things that we're doing here.
You can even do a little like emojis like we're doing here.
You can do background effects,
like if you wanna do the green screen.
So everything you can do normally on a Zoom call
is all right there.
You can pick your camera and all the fun stuff there.
And then when you're done,
you just leave the room and you leave the session,
and then it'll essentially create that recording
for you all in the next few seconds.
So it leaves that post there.
If you give it like a second, it's busy, there you go.
And there's our call.
So like anyone can click on this now
and come back and watch my recording that I had.
Okay, and so you can do like live events
and workshops too through the app?
Yeah.
Hey, that is great.
Okay, so I'm feeling this barrier as well,
and I'm trying to figure it out.
And I think it's because I don't feel like I understand
what I'm doing.
And I, okay, so here's my question.
For my, so I'm gonna have a free group
and then a paid group.
The paid group is not like the high ticket.
The high ticket would be like a one-on-one with me
or the group coaching.
But the paid community, when they make a payment,
how long, okay, I'm feeling overwhelmed
at the thought of running a group for the rest of my life.
Like how long is this for life?
Like how long am I gonna be running this?
Yeah.
How is that gonna go?
Like the thought of taking that on,
I'm just not sure I understand the big picture
and what it's gonna take and how long and all of that.
Yes, great question.
So don't do it for your life.
Like don't do a whole thing.
I think we like to do them event-based.
So like, hey, I'm gonna do a seven-day challenge
or a 30-day thing.
It's got a start date, it's got an end date.
And people know like you're gonna be around
in those seven days, those 30 days, and then it's over.
Or it's a recurring subscription
or it's like paying $30 a month or $50, whatever, each month.
And so that way you're like continuing to have them
kind of put in, you know, stay into it
and you can keep it going.
It can be a recurring thing
and everybody's paying you for, you know.
Now the thing, the temptation is then to like,
well, let me sell a whole year at a discount
and you can just buy the whole year for less money.
Well, now you've just like pushed it out 12 months
of how long do you have to do this?
So don't do that.
Well, and then what if you go out of town
or you can't do it?
I mean, then what?
Can you use-
Yeah, exactly.
You can definitely be flexible with it,
have guests come on, you know, definitely use that.
We do, I will also say we,
well, I meant to say this at the beginning,
but we do have our first hot seat session
with Pager coming next week.
So he's been in like wisdom challenge
and he felt really bad that he hadn't come in.
So he'll be next week.
So if you want him to audit any of your stuff
or give you the best ideas ever, next week.
But we have guests come in.
Steven came in last week.
Like we could have hosted that, you know, without me
if I had to, if I was sick or something.
But yeah, I think, you know,
and it depends on how much you're giving
and how much you're charging.
I would just be careful.
The only time you want to go like,
hey, give me, you know, $27 and then-
You just give them like $2,000 of value is when you're in a challenge or when
you're in like a short, you know, few, like a kind of a, the taste and see
thing where you're giving them like a taste of like what it's like to work
with you, um, for just a short amount of time.
Um, And of course in your space, people are mostly, they're needing like
time, multiple sessions, multiple weeks, months to like see that breakthrough.
So, you know, but they can at least get a taste of it and be like, wow.
Like the way Holly talked about this was just, I had no idea
this thing even existed.
Um, so yeah.
Okay.
Thank you.
That's helpful.
You can also keep the free group open for like when you're doing an event and you
can call it your, you know, whatever workshop community, and then you can just
change the name of the community, leave all the people in there and do the next
one, like a few months later, and then just keep the same group grow a little
bigger, do another one there, but then just tell them like, Hey, Hey, we're,
we're done.
I'm going back to focusing on this other group over here.
So if I don't respond to your messages, like I'm not really checking things in
here, you kind of put it into like a, um, you know, that kind of state.
Um, but yeah, I think a group thing like that to let people and the group, you
can use a group, we like using that to keep track of people, um, for, for our
events, but also think of it like, you're going to part of that is like the zoom.
If you're sending a zoom link out or people are going to join the call, you
know, from that, that's a great, great way to get people into the app is be like,
you have to sign in and click the button, join the stream.
It just forces them to download the app, forces them to get in to the
community, create an account, all that.
Um,
Oh, would you recommend for the free group to use the app or to use?
You can.
Yeah, you can, if you, if you want.
Um, uh, we're so, uh, we're not just telling you what to do.
Like we were going to be testing this in a few weeks.
So we're going to basically do what I'm saying for our community.
Um, we're going to do like a tribe workshop, like a three day workshop thing.
Um, so.
Uh, I have some, we have some ideas on that, but we're going to, we're going to
test it all on our own ad spend money and we'll tell you how it works.
So you don't have to, that's the goal is to have people in there.
Um, let them join.
Uh, so, uh, get P again, getting that engagement of getting people into the
group, um, but really the goal there is really to get people to consume whatever
content you have, just so they get to know you most time people miss the call,
get the, you know, there's just a, they can't find the link, the email that goes
to spam.
So you just want to eliminate all those variables and just make sure you you're
getting in front of people is the goal.
So that's why we'll even do it on some of this will go out on YouTube.
Like we'll just do it publicly.
So just like, um, Pedro's really into doing like public YouTube challenges
right now.
Um, and just using the YouTube website as his delivery platform, cause it's just
one click and you're in and you can just do commenting.
Um, I think that's great for, you know, hundreds or thousands of people.
I think when there's like 10 or 20 people, it's nice.
This is nicer to talk to people and to just have comments only.
So cool.
Okay.
Well, this is good.
I have, uh, a good, some good timing on my side coming up as, uh, my kids spring
break is next week and all the kids will be, everyone's gone.
Everyone's doing something with somebody else.
This has never happened before where we had no kids at our house.
So I'm going to have a whole week to focus and just get this group launch.
So I'm excited.
Awesome.
Well, good luck.
And again, use the, you guys engage as well.
Like you're going to get out of it, whatever you put into it.
So build a landing page, post it in the community, like set up an
ad, share it into the community.
Like tag me in it.
I'll definitely jump in, make a video, give you guys feedback
in real time as much as possible.
So cool.
Thank you.
Yeah.
Um, cool.
Xavier, what's up, man?
Oh, well real quick.
Uh, cause I actually have to jump to a, uh, another meeting in five minutes too,
but I can relate definitely to what Sally said also to what, to what Holly said.
And like Marcella, I have the distinct advantage of hanging with you guys for
you and Lindsay for a number of years and watching how things have been done.
And so Sally, when you mentioned, you know, what am I going to be doing with this?
No, I totally, I totally get it.
And I've looked at it as kind of layers.
So the other social medias, I'm just looking to grab attention
and direct people into, into tribe.
Okay.
So I'll be doing things on Facebook and on WhatsApp and on Instagram.
Okay.
Really to get them here, because what I've done with my book is done what I'm
calling my rough cut, um, audio version.
Okay.
And allowing, um, several chapters here in tribe.
And what I want to do is get their attention there and bring them into tribes.
They sign up for free for those first few chapters.
And then if they decide to pay for it and get the whole thing,
then I'll bring them to that will be the paid tier that
will be for tribe social.
And in terms of doing things, Holly, you mentioned,
well, how do I just charge one price?
How long does that go on?
Subscription, absolutely.
And not going a year out, because then you're
committing yourself for something.
And if you just go month by month,
then it's a heck of a lot easier.
So I've just been looking to really kind of do this.
And it's really just been learning
from Bruce and Lindsay, watching what they're doing,
and how they're doing it, and seeing how they're doing it.
And so when tribe social, I was already
planning on doing this, but then now I
have friends who are running a platform,
and that's just so much better than anything else.
So I'm certainly happy about it, and just
taking it step by step.
And as far as the platform goes, it's
like, what can I do with it that I understand right now?
Knowing that it's a big platform,
don't try to swallow the whole elephant.
Just say, OK, this is what I can do with it right now,
and I know that I can grow with it
and go further and further and further, and so that I will.
So I'm just planning my first few steps along with this.
So later this week, next week, well, later this week,
I'm going to commit.
OK.
Then I'll be posting a bunch of stuff
in the community for everybody to give me some feedback.
Yeah.
And this is great.
I'm going to show you one quick, super quick thing
that I think would be helpful for you.
So again, Steven, last week, this
is his group, Rainmakers, on their platform.
And one thing that I was clicking through his thing,
so they do just a weekly call called Mindset Monday,
just a Zoom call.
They did the one this morning.
And so what he did in the courses
is you can click into the course here,
and they have some just text on some different things.
And then as soon as you get into some of the content,
he just did this little trick, which
I have never seen anyone do this on our platform yet.
But he just put a little lock icon,
and it's like, so you could do your first three chapters
of listen to them.
And then once you get to chapter three or whatever,
then there's an option here like, hey, unlock.
And so the only thing you can do here
is click unlock the full course, and it takes you off
to another thing to go buy that.
So that would just, you could copy something kind of like
this once you get to it.
That's even better, yeah.
I definitely got to get the details on it.
Yeah, and you can make a group would be like your book title,
and you put in parentheses preview,
and then another just to clone the group,
and make another one just with the book title.
So you could have two.
One's just free preview.
The other one, maybe it's whatever dollars to sign up.
But again, if someone's in there and reading,
and that's the right point.
So my dog just sounded like he bit someone.
So OK, I'm going to go.
No, no, no, that's perfect, because that actually
goes directly to what I'm trying to do.
And so on Thursday, I'll have questions.
Do it, yeah.
I'll be back Thursday.
We'll hang out for two hours.
You guys come to a work session.
Let's do it, and we'll help that.
But very good.
Thanks, guys.
No problem.
Appreciate you guys.
We'll see you guys on Thursday.
See you.
Cheers.