Or
Hey guys, what's I forgot my music it's all quiet in here the crickets
There's Jennifer awesome
We
Got awesome guys, let's uh
Let's talk a little bit
Just see it share some quick wins if you guys have them. We're gonna be doing some hot seats today
We've got Pedro coming on in a minute
And I want to show you guys something, but I'd love to hear a quick quick wins if you guys have them I
I
Can start out
Go for it. Yep
well, we had a
we had well, there's a couple of wins number one we
had a
challenge last week seat to D challenge and
Everything went well, except we didn't have too many butts in seats. But other than that everything went well kind of a quick story
One of the you know, we're doing helping people cut go from renting to owning a home in the seat to deep system and
One of the nights Thursday night was how to handle subcontractors like a pro
and so I had one of my subcontractors lined up for that night and
Come
Seven o'clock. I'm sending him emails zoom, you know, here's a zoom link and everything
Have you you know where I'm going that have you guys ever had this happen to you and
And and so I I went ahead and and tried calling him no answer
Yeah, so here it is getting close to seven o'clock and lo and behold
They showed up at my front door not one but two of them
It's an in-person challenge is what it is
And they said well, you know, we don't even have a computer what do you mean?
You wanted to want us to get on a zoom that's funny
So we sat at our dining room table and we did the Thursday night how to handle subcontractors like a pro
With Mike and his brother and it all worked out. So the point is I was flexible. I mean, it's awesome it
You pivoted you jumped in. That's great. I love it. Yeah made it happen. Awesome. And the second thing was that
I'm
Thinking after a conversation
You guys are missing out on March's thirsty
Meetings boy, that was a great meeting, but I'm thinking that I'm getting ready to pivot from challenges to a five minute
Webinar, yeah
Perfect webinar and and kind of drive everything into that. So those are the two things that I learned that I'm
Out of the two challenges that we've done and now we're moving into something different so
And Suzette Iran, I know it's just Pedro
Awesome
Welcome guys. This is it's exciting. Thanks Robin for sharing
Yeah, we're excited to we're gonna jump right into it
I'll just say two quick things one if you guys didn't see the announcement for our little lead magnet feature
it's pretty amazing if you're going to tribe now, you can click view lead magnet and
You get a instant lead magnet created for all your content inside a tribe. So use that now
there's no excuses to not be collecting emails and
You know having a little opt-in or something. It's literally one click and you've got a lead magnet. So check that out
we just pushed that yesterday and
The other thing show up Thursday. We're doing we're doing kind of office hours two hours
We're just gonna dive in we spend a full hour with
Robin just diving into his whole business. We built out a whole sales funnel for him
so check that out if you have time on Thursday, that's a time to be get some work done and
Again, no excuses to because we'll be there helping you along the way. So
Pedro how you doing, man? It's good to get to have you here. I'm gonna bring you up like this
What up, can you guys hear me and see me? Okay. Yeah, we got you loud and clear
What's up, everybody welcome to your first pioneers call this is great. Yes, it's good to be here this pioneer
So we're calling this. Yeah tribe social pioneers. All right, but listen, let's just can we can we just get an interview Bruce?
Yeah, okay, I'm a little bit fired up today, sorry
Sorry, not sorry. Okay. First of all pioneer. All right
Pioneer, so let's make sure that like when you show up on these calls like that's not just a that's not just a kind of
Fancy little name. Okay. I hate fake titles and I don't like I don't like talking about ourselves and I don't like gassing ourselves up
I know what it means to be a pioneer.
I've pioneered many things.
I love being a pioneer, okay?
So we're here.
It's my first time here.
I'm happy to be here.
I'm excited about this.
I love to support other pioneers,
but you need to know that this is a different conversation,
different game.
Okay, so I'm here to serve you guys
and bring a little bit of energy and intensity
and to help you get unstuck, okay?
Help you get unstuck.
Bring me all the hardest questions.
Your biggest problems, your hardest questions,
that's what you should bring to me on these calls, okay?
There's stuff that I believe I'm uniquely gifted
and qualified to help you with
to add to the amazing people
you already have access to.
I love Bruce and Lindsey.
They're epic.
They're pioneering themselves.
But when I'm here, bring me stuff
that is like major needle-moving stuff.
So let me, like bring me your toughest,
most difficult stuff.
That's the right way to use this call.
And yeah, man, I'm excited to be here.
And yeah, man, thanks for having me, Bruce.
Yeah, this is awesome.
So yeah, we're gonna 100%.
And the best part about pioneering
is when you're a kingdom pioneer,
you actually are taking territory.
You are being apostolic in so many ways.
And a lot of us here are coming from kind of ministry
and they're trying to merge business.
And so we're trying to pioneer something
that we shared a while back
that like we were always taught
that you gotta go make a bunch of money
and then one day you retire
and then you can go into full-time ministry.
And that is totally the opposite way
of how this needs to work.
It's one of the things we learned from Pedro early on
is this idea of convergence.
It's like, hey, maybe your business,
your calling, your ministry,
it's all rolled into one thing
and you get to go like advance the kingdom every day,
pioneering, taking territory, right?
So that's what this group is for sure.
Show up for sure.
We'll have questions.
I've got a bunch of questions, Pedro, queued up.
So we can just dive right into it.
And if you guys have questions,
we'll drop them in the chat.
Macy's gonna keep track of that for us
and we'll try to get to some other ones towards the end.
But we have a lot of authors in this group.
They've written some books.
You've written books.
You've done well by writing books.
So one thing that always stuck with me
when you first told us you wrote a book,
you're like, the one thing I do with my book is I never,
the last thing I would do with a book is to sell it.
Like you would use it as other things.
So I would be curious if you could kind of walk through,
if you were in 2025 gonna launch a movement,
gonna launch a tribe around the content of a book
and you have a book, like how would you leverage that
kind of in the marketing, the challenge,
and then into some sort of coaching program
to help people bring breakthrough on that topic?
Yeah, great question.
So when I, so I still think that's the right,
I still think strategically
that's the right way to think about it, okay?
Like a book is a seed.
A book is a seed, it's not a harvest, okay?
Like you're not gonna get rich selling books
at $10 a pop, okay?
The only people I know that got rich selling books
is like my friend Joel Osteen.
And a few other people I know like that,
you know, John Maxwell, they've sold millions of books.
So they got rich selling books.
But we're talking about now like .000000.
I'm talking about like reality for most of us,
our books are seeds to create a harvest
of our dream customers, right?
So I know this, I know like I know like I know,
and I'm embarrassed and like idiot
for not for forgetting what I already learned,
you know, eight years ago, 10 years ago.
Is a book reader, your best client,
your best client, your best follower,
your best future leader, your best next disciple, okay?
Is a book reader.
Like, you know, like, so the next best is the book buyer.
Don't even read the book, but at least they bought the book.
That's your next best person, right?
Because at least they bought the book
with the intention to read it, read it.
So now when I created that saying, Bruce,
it was on the back of doing workshops, financial workshops.
I was hosting local events for all of you,
depending on what you're doing,
what you're trying to launch.
Don't sleep on the power of local events.
Okay, it might not be applicable
to all of your what you're doing, but.
I'm telling you right now, like, winning locally is so much easier than trying to win nationally
or internationally.
Okay.
Right.
So when I was a financial advisor, I wrote a book called Retired and Free.
It's here somewhere.
It's because you sold out.
They're not even.
No, no, no.
I didn't sell out.
There's the book.
Okay.
This was a brilliant.
This was a brilliant strategy from literally 10 years ago that would still work today.
This book is not on Amazon.
To this day, it's still not on Amazon.
Now that might be stupid because now I kind of, you know, people's, some folks know who
I am.
But back in the day, it was brilliant because I would, I'd say, hey, come, you know, I would
invite people to a financial education night.
Come meet the author, get a copy of my newest book, Retired and Free, The Unconventional
Path to Uncertainty and Fulfillment.
Get the book before you can even buy it.
You can't even buy the book yet.
It's pre-released.
Now they're like, I want to come.
I want a copy of a free book.
Why did I give them a free book?
Because if they met me and came to my workshop and they heard me speak, it was over.
They're going to be like, this is, this is my guy.
And then when they book appointments and then they become my client.
So like, I make, I make money helping people become a client of our financial company.
I knew the best way to make them a client was to have them come to one of my events,
hear me speak, meet my wife, see our vibe.
So all of us, so the book was just bait to get them to the workshop.
Well, why would they come to a workshop thing is go on fricking Amazon, click two buttons.
Now they have the book.
So that's, and guys, that was a seven figure year business.
Could have been, could have been easily multiple seven figures by now.
So now to get to eight figures, that model probably starts to, might not get you to eight
figures, but I bet you, most of you, all your dreams can come true at probably multiple
seven figures.
Okay.
You know, um, anyhow, today in 2025 as an online marketer, I wouldn't give the book
away for free, but what I would do is I would find the lowest price I could to cover the
cost of just printing it and shipping it.
I don't, I don't like free plus shipping.
I think that's the wrong.
I mean, that's very tired.
That's very, that's also, I think that's that, that season is coming gone.
I think it's also very de-edifying to the book.
Oh, my book's not worth anything, but pay for the stamps.
That's that's de-edifying.
That's stupid.
Why would I make that?
Why would I make the mule that carried the book more important than the, than the book
itself?
That's so stupid.
So, but again, you know, marketers do stuff that marketing, I would rather say, Hey, like
it's $10 and it covers and include shipping.
Right?
It's, it's, it's all in one.
I would do an all in one and I will, we're going to, we're, we're going to be, you're
going to see me do a lot of books, a lot of book marketing this year.
So digital books, digital books.
Okay.
Let me tell you about digital books.
Okay.
Um, okay.
This is me.
That's just me.
I don't know about other people.
This is what, this is what I do.
Okay.
So sometimes somebody will talk to me about a book.
For example, I'm about to help you guys out right now.
Where is this book?
Okay.
Or, um, this is a great book.
This is a great book.
And David perceived he was King.
All of you need to read this book.
They're like, well, I'm not a Christian.
I'm not this.
I don't care.
This is a great book.
You have to read this book.
This book is not about a Christian.
This book is about a Jewish King.
He wasn't Christian either.
So don't worry about it.
Okay.
This is about a King, a historical King.
King David.
This book is tremendous book.
And you need this book because all of you are in this group and you're going, and you're
on a journey that is going to deal with your identity.
And if it's not already done, it's not going to happen.
It's not going to happen.
And if it's not already happened, you're going to have multiple death and rebirths
in your journey and becoming a pioneer.
And that's all about identity.
This is the best book on identity I've ever read in my life.
So I heard about this book.
Then I ordered the book.
This guy is kind of crazy.
He's old.
This guy's old and he's kind of outdated.
I had to order this book.
It took like three weeks to get here.
I'm like, what the hell?
What takes three weeks to get a book?
So I, so I'm impatient.
He goes to your church?
He is.
Yeah.
We only have like a hundred people in our church and he goes there.
Well dude, I reached out to this guy to have him on the wisdom challenge and he didn't even hit me back.
You should have asked.
I didn't know you were in the church.
Anyhow, I'm like, I'm not waiting for three weeks for a book.
So then I got the audible.
I got the audible.
I think I got the audible.
Yeah, I did. Got the audible. Boom.
So then I'm like, dude, this is really good.
So then I went and got the Kindle.
So if I...
Now I have thousands of books probably.
My wife makes fun of me all the time.
Because I'm definitely more of a book buyer than a book reader.
But when I read a book, I don't read a lot of books.
But when I read a book, I don't read a book.
I devour it.
I've read this book three times.
I've marked it up.
I have typed out all the notes I underlined into a Google document.
I've listened to it probably four times.
And I get the Kindle so I can just copy and paste things into a doc.
But that's me.
And that's only for a handful of books in my life.
And I've probably done that with 10 to 20 books.
These are like core books that are huge for my assignment.
So that's just me personally.
And for the mass market, I don't love Kindle.
I want people to have a physical hard book in their house with my name on it.
That's just good branding and marketing.
They see my name every day.
I know people who have retired and free when I was doing this on their nightstands.
They read it in bed.
You know what people do in bed?
Yeah!
Now they have me in bed with them.
I'm on the nightstand.
What's more intimate than being on the nightstand?
So you can't have your Kindle on the nightstand.
It doesn't make sense.
So I like putting a physical.
Plus, if you're a spiritual kind of person,
we can even talk about the spiritual implications of this.
The type of authority it opens up.
So I like physical.
As a consumer, I will get a digital copy only if I'm super into it.
Because I'm never going to read on a Kindle.
I'm never going to read on a Kindle.
I only got the Kindle so I can copy-paste notes into a Google Doc.
That's the only reason I got it.
If I could start over, if I could pause time out,
if I could pause the world, if I could stop the world for...
Oh, man.
I'd love to have six months.
I'd love to have six months to pause.
I'm not sure how that would work, though.
Because, you know what I'm saying?
I still want to be able to go to the coffee shop and live,
but I kind of would want the world to stop for six months.
So the point of that is,
if I could just relaunch my entire life and my business,
I would just spend nothing but those six months
cranking out two or three books.
Marketing without a book is literally stupid.
It's just stupid.
Not that it doesn't work. It works.
But nothing works as well as marketing with a book.
Nothing works as well.
Now, we've done over $50 million in revenue without a book.
So don't wait.
You don't need a book to get started.
We've probably done $200 million without a book.
So I've got to get these books finished.
And a pioneer has to have a book.
That's your manifesto.
That is your...
The book is where you say,
this is my view of the world.
Here's how the world exists to me.
This is the manifesto.
Here's the pioneer playbook.
This is what it means to be a kingdom entrepreneur.
This is what it means to be a blank.
And if I were to die without these books being finished,
this would be a huge regret of my life.
Massive regret.
Now, I've got...
Thankfully, I have thousands and thousands and thousands of hours of videos.
And my kids and my friends would put books out post...
What's it called?
Postmortem?
Postmortem, I guess. Yeah.
I don't know.
Destiny Image...
Destiny Image still puts out a book for Miles Monroe every couple of years.
Miles Monroe has been gone for 10.
But they have the rights, and I guess they talk to the family.
They take his notes, and they just repay him.
I could get into a different book every couple of years and now I'd rather write it when
I was alive.
I'm not trying to go nowhere, but I'm just being honest, like, I'd be a huge regret,
you know?
So if you're really pioneering a movement, dude, where's the manifesto?
Where's your 95 theses?
Where's your thing?
Where's the marching order?
Where's the call?
Where's the North Star?
Right?
Gotta have it.
But look how hard I've worked.
And the problem is, if I'm not talking, it ain't, then it's like, unless I'm talking,
you always have to be saying the same thing over and over and over and over.
You write the book, you say it once, you know?
Now YouTube, now YouTube is the modern day book.
So YouTube is what you do while you're writing your book because YouTube is very similar.
You can have a, you can leave amazing legacy on YouTube, lasting legacy on YouTube.
So YouTube, your YouTube channel is like a book.
I think of them the same way.
Okay.
That's good.
So that's, I think that's, I love that and now I'm going to, now I got to go write a
book this year too.
You're putting the pressure on, but I don't have to, I think it's good.
We should like, we're just, it's just dumb not to.
Yeah, I think, but here's the thing is like when you're, if we're going to pioneer something
and we're going to help disciple people, we're going to go mentor people, coach people, writing
a book, you get your thoughts together, you're going to get your frameworks together.
You're going to get your, how are you going to teach?
So it is, it's kind of, it's like I said, it's a great, uh, it kind of gets your, uh,
just your, your plan together, essentially what you're going to actually teach.
So we've got some people who have either written a book or in the process of writing.
So like, how would you go about, let's say you finished it.
You've got it now in your hand.
Like what's, how do we go get this out and just get out of the obscurity and get it out
there?
Um, challenges, you know, doing, you said you could do a low ticket funnel, like you
said.
Um, like how would you go about just mass, like getting it out to thousands of people
as fast as possible?
Yeah.
Okay.
So what I would do, uh, so if I had a book, if I had a book, okay, so first of all, Bruce
is right.
Um, how many guys are you, how many, how many of you are kind of like, uh, talkers like
me?
Like you're like an external processor.
You kind of think out loud.
Okay.
So really all you guys, I know Macy's definitely not really all you guys are like that.
Cindy says no.
Okay.
So there's pros and cons.
So I'm a talker.
I like to talk things out, which is what it is.
But it's kind of like, it's, um, first of all, you just wear people out.
Right?
Like, so me and Keith, Macy's dad, we're best friends because we're both external processors.
So we just both can, he has grace for me.
I've got grace for him because we just talk.
And, and like, you know, but then my wife has, she's like, what are you guys talking
about?
Just shut up already.
And I'm like, woman, this is how you live.
I mean, like, what's your problem?
Right.
But she, you know, so like, anyhow, um, but the point is external processors, this is
TMI, right?
TMI.
Too much information.
It only took you 18 minutes to make a sex joke.
I was keeping, I didn't make a sex joke.
I said, this is how you live.
I mean, you're talking about being what happens in the bedroom with your, I didn't make a
sex joke.
It took me a long time to the clean.
All things are clean, Bruce.
What are you talking about?
You're the one having babies.
Not me, bro.
You're the one.
Okay.
Um.
Okay.
The drawback of being an external processor is, uh, okay.
I have found, oh my gosh, sorry, this is taking a long time.
Bruce is right.
I have found writing as an external process, as a verbalizer, writing has helped me really,
really refine the ideas, brought even more clarity because when you're an external processor,
you're just talking and like volume, volume, volume, and you're not, and I don't, I'm not
trying to be super precise when I'm talking because I'm talking and I'm, my hands and
we're right.
But when you're writing it's precision, so you're like, how can I say this?
The best, the clearest, the fewest words possible.
So it's actually.
the opposite of speaking.
When you speak, you're not trying to,
you're not as worried about like, you know,
every little word, you're not nitpicking
because it's happening in real time.
You don't edit and you don't go back and edit, revise.
So I actually like, I love writing
because I get to use like a scalpel
and be like a surgeon, real precise.
But when I'm talking, it's just like,
it's just coming out of me.
So I think for all of you external processors,
you would actually get way more clarity
and refine your thinking, tighten up your frameworks
and by writing.
So for that reason alone, you guys should,
we all should write.
And I wrote Challenge Secrets.
I wrote Challenge Secrets, I don't know, two years ago.
Dude, I've been the challenge guy,
launched courses, groups, masterminds, all of it.
I wrote that book, I think it went 20, 23, I guess,
I don't know, three or four years.
Yeah, three years after the framework
and dude, I got so much more clarity on my own thing.
I was like, oh, I should have done this sooner.
Yeah.
Sweet.
What else, Bruce, what's next?
That's good.
I think, yeah, I think where people are at is like,
let's talk about some like,
I think the identity thing is great.
Like I said, everybody should read that book.
I dropped the link for it.
I think part of it is when you start with,
like if you're coming from like a ministry background
and all of us are kind of coming from that
where we give away a lot of stuff for free.
Now we're getting into like some mindset stuff
and how does your identity change
as you go into being a kingdom entrepreneur?
And now you're trying to merge ministry with business.
Maybe you've got this book and that's even something
like some of you, I think have an identity
where you're like, I'm an author.
Like, I'm just gonna write these words
and like put my book up and then go back to my study,
into my dark study and just, you know,
hide and write the next book.
Like, I think that's not really,
I think there's an identity shift.
Like when you decide to say,
hey, I'm turning this into a business.
Like I'm gonna now launch a business around this concept.
So maybe just dig a little deeper
on like the identity shaping of that.
I think this is a huge shift.
That's one of the biggest things I think we've learned
the last couple of years working with you.
Yeah, okay.
So, okay, so let's go deeper here.
Okay.
I could probably ask you Bruce a little bit more
about why you chose to call this Pioneer, okay?
But you chose to call this thing Pioneer.
So in this group,
what Bruce has done, which is smart,
and all of you should consider this
with the work that you do, okay?
Is we should be offering people an identity shift.
Okay?
An identity shift.
What is the new identity that you are offering to people?
The new identity, so when I was a financial guy
in Vacaville, California,
I was offering them the identity
of becoming retired and free.
Retired and free.
This was the identity shift.
Become retired and free.
Become someone who is retired and free.
Not retired and stressed, not retired and afraid,
not retired and worried, not retired and, you know,
and miserable, okay?
Then 100X comes along, and now I'm saying,
become, why be a Christian in business
when you can be a kingdom entrepreneur?
Don't just be a Christian who's in business.
That's lame.
Become a kingdom entrepreneur, okay?
Why would you just be a business owner
when you could be a movement maker?
Okay, so everything I do,
I try to offer an identity switch, okay?
So here, most of you don't even know
why you bought Pioneer.
You think it's because of Bruce and Lindsay
and the software.
Really, why you bought this is
because you want to become a Pioneer.
Something about that identity spoke to you,
and you're like, I'd like to be that.
So yes, I have a kingdom entrepreneurship movement,
I have a kingdom entrepreneurship framework.
Bruce is fruit of that and Lindsey and a lot of people you guys know some of you
I'm I recognize some of your face too, but in here
And I'm not telling you to forget Kingdom entrepreneur and what you've learned from me
But I'm telling you when you're in here, right the primary lens you should be thinking about when you're in here is
I'm a pioneer
So, how does a pioneer use books
So like being an author like why would you have the identity of author you can do that anywhere else
There's a gazillion other places to become an author. You don't that's not what this is. This is about being a pioneer
So, how does a pioneer write a book and use a book?
Right, so it's not about like because authoring can get you into all kinds of weird thing. I'm an author and
All this weird pride and it's weird ditches and perfectionism
Pioneers don't care about being perfect
Pioneers value speed
Speed urgency
Boldness very direct very confrontational
highly highly controversial at times if needed
Whatever is required to make the point
But an author is worried about oh
What does the cover look like and what does the you know?
And do I have all the right commas and the quotation marks? I don't give a shit about that
I mean, I'd rather have it spellchecked correctly, but I I mean you think I'm I
Oh, you're right. I'm a pioneer. I'm a pioneer. I'm a pioneer. I'm a pioneer
I I mean you think i'm I
Oh your book had three grammatical mistakes. Well, uh, karen, that's not okay. Thanks karen, but like did you get the point of the book?
She probably didn't she was short about my grammar she missed the whole point of the book
And that's okay. We still love karen
um, but you get so like pioneers aren't writing about stuff that authors write about
Authors write books to to make themselves feel better for pride and for ego and for status pioneers don't do that
Pioneers write books because to make it clear this is where we're going
This is where we're going. This is the future. This is like this is it
I'm going with or without you
You
But if you but you're welcome to come i'm not telling you not to come but i'm gonna go anyways
In fact, I already went there and it was so amazing i'm coming back to get the rest of you guys
So how you use the book is different how you use ads is different how you use the funnel is different as a pioneer
So you don't need a 200 page book 300 page book you could have a 60 page booklet
You don't need to do a five-day challenge you might be able to do a 60 little page booklet you just do a fire 30 40 minute
Presentation just and then watch this video join the movement. Bam
Now the challenge is great because you can get into some stuff. You can teach some stuff
Unpack some stuff some people need a little bit extra work to come out of these old mindsets
But you don't need a challenge as your very first thing right you don't need to do that, um
That's what I did because I just did I didn't know what else to do and that's kind of how god just unfolded it for me
but
And you know
I
This is awesome. Okay. Yeah, this is great and I think we're good if we get into some specifics as well. I know sally. Um,
You may have a question. We got marcella a few other people are are done done a book. Um, if you guys have specifics, I think
The reason to go deeper on a specific problem is super helpful because everybody's doing
We're all going to learn something if we go really deep and I think that that's what we're going to do
I don't know if sally if you're up for it. If you any questions you had something in the chat
I'm always up for a chat with pedro. It's been a while a long time since I was like
I'm good. I'm good. I'm good and I've written a book since
um, and so we've been doing a lot of that and
I've been doing a lot of that and I've been doing a lot of that and I've been doing a lot of that
since
Um, and so 100x birthed
Being a solopreneur put the fire in my belly got me going gave me the frameworks understanding how to you know
Niche down etc. Still got more to do because you keep going there
but the book
Has helped me to really go. These are my people so
I flipped from who I was serving when I was in 100X to who I'm serving now, so I've had
that flip.
Made a loss last year for the business.
I think I've only ever managed to make about 80 grand tops, so in five years of being a
life coach.
So I suppose I feel like I'm doing all the right things.
I've written the book, became an international bestseller on day one, so went through the
process to make that happen.
I've launched a course out of it.
We're getting transformational stuff coming out of that, so there's lots of stories.
There's lots of testimonies coming out of it.
I'm posting on Facebook and on Instagram almost every day, five times a week, telling stories
about the book or about YouTube.
I've got a YouTube channel.
I've got the social media.
I've got the book.
I've got the courses, and somehow, I'm still not making money.
I'm not managing to extend my reach.
I think that's the key for me, is I'm still not managing to ... I'm missing something
that allows me to extend my reach.
Okay.
What do you think it is?
The first thing I did was start to put call-outs, so there's two things I've learned while I've
been on Pioneers.
One is to actually call to action.
So if you put a post out and then don't go, oh, and you can follow me on Instagram, or
you can follow me here, or you can ...
No, no, no.
Come on, come on, come on.
All right.
Let me ask you again.
What do you think is missing?
I don't know.
That's why I'm here.
Okay.
But if you did know, what do you think it might be?
I don't know.
What if you did?
If I did know?
What's your best guess?
What do you think it might be?
I genuinely don't know.
I own my ...
Okay.
Hold on.
Okay.
So don't think about it.
Okay.
Let me tell you what you're not missing.
You're not missing an IG, Instagram thing.
You're not missing a YouTube thing.
This has nothing to do with a ... You're not missing anything tactical.
Okay.
So don't think about it.
This is more of a heart, soul place.
What do you think you're missing?
I've got God.
I wrote the book with Him.
So I'm not missing God.
I'm not missing my connection with Him.
I'm not missing anything in my lifestyle.
So in my heart, what am I missing?
Well, it might not be missing in your heart.
I'm just saying this answer will come from your heart and your soul.
This is not an answer that comes from ... You're not missing a tactic.
So that's all I was trying to say.
Okay.
All right.
You want me to help you with this?
Yeah.
Okay.
Being stuck's not fun.
Okay.
How many of you guys are in a similar situation?
You think?
Okay.
All right.
Okay.
Sally, what do you do?
I am a personal alignment coach.
Okay.
And what is that?
I take people from their pain to their promise.
So ultimately what I align is their head or their heart, their head, and Christ.
Okay.
Say it again.
You do what now?
So I align people's hearts and their minds with Christ.
You said pain and promise?
Yeah.
And you said you align their heart and their head?
Yeah.
Okay.
You align people's heart and head?
Yep.
Can I be very direct with you?
Yeah.
You're not doing a great job of that right now.
No, because I can't read the label from inside the jar.
We all need coaches.
We all need mentors.
And that's why I'm here.
No, no, no.
That's great.
But this is the thing.
I asked you a question and you went right into your head.
Yes.
But I don't have the answer in my heart right now either.
No, no, no, no, no.
Oh, that's okay.
I mean, and you do, you do, you do,
because I don't think I could put anything in your heart.
I mean, I don't think I can.
I think what I can do is I can bring you
into a process of discovering what's in your heart.
But I don't think I can put anything in your heart.
I don't know if that's how this works, okay?
Okay, so here's what I think is missing.
What I think is missing is you have not,
you're still in a journey
of becoming a product of the product.
Yeah.
Which doesn't, there's not a put down at all.
That's no blame, no shame.
That's not a criticism.
That is just an honest assessment of you are in the journey
of becoming a product of this product.
Yeah.
Awesome, okay.
So what's missing is potentially, more than likely,
is you would like to see results.
So let's just say there's a journey.
Let's say there's a journey
of this heart and head alignment, okay?
And the more you go up, the more results that you can get.
Okay?
Yeah.
What I think reality is for you, Sally,
is you're like right here, possibly, on the journey,
but you're kind of like, I want to have these results.
Yeah.
I want to have these results.
Then you're judging yourself
because you don't have these results.
And you think another book, another YouTube, another thing.
If I just had more Instagram, I'm going to do shout outs.
I'm going to do this.
And then we try to use tactics
to kind of bridge this gap,
which may help a little bit incremental growth,
but probably not going to do the thing.
So do all the stuff, write the book,
attend stuff like this, launch the things,
do all the things, because that's also part of the process.
But I think the main thing is you're in a journey
of this pain to promise is a nice alliteration,
but is kind of a cliche and doesn't really,
I don't think is, I think it's,
I think there's something stronger
and more true about what you do.
I think you've settled for something cute
when you need to go find something
that's way more meaningful and impactful.
And same thing here.
This is way too cliche.
This is not pioneering.
This is a rehashed Sally Webb version
of kind of stuff that's already out there and talked about.
And I think there's room for more than one of us
in that space.
I hear you because it doesn't give-
No, no, no, no, no, no, no, no, no, no, no, no, no.
There's definitely room for more than one of us,
but this is the wrong time to play that card.
So how, I suppose my challenge-
Pioneers, okay, again, and I'm sorry if this is too much,
but I think this is a phenomenal,
I think this is the whole heart of this whole program.
Pioneers are not trying to be another version of anything.
By definition, it's not like, well,
you know, we need, like, you know,
we all need like, you know, there's,
you know how like, you know, there's the,
we have this person for that version and this,
and you're right.
That happens in society and business, right?
There's three or four different people
all have the same message, but you know,
this guy's Korean and this one's black and that one's white
and this one is Indian, or this one's in that industry,
and they're all kind of have the similar assignments,
but they're called to different people.
That's fine.
All good.
But we're talking about pioneering,
and pioneering, you have to have the-
and said that you're the one, the pioneer goes first.
Pioneers, guess what?
We get copied, we get knocked off.
We don't, we're not trying to look at anyone else's thing
and then like say, well, I'm gonna be,
I wanna be another version of this to my audience.
That's not a pioneer.
So I think you're selling yourself super short.
Well, that's why it's called the great exchange
because you exchange the old with the new.
You exchange, you walk into a life of genuine prosperity
and abundance in yourself, not financially,
I haven't cracked that one,
but it's who you are, you become who you're called to be.
Of course, that's the journey that you're in.
That's the journey that you're in.
And it's working, you're helping people get breakthrough.
Sally, do you think that you're further along
than the people that you're helping?
Absolutely.
Of course you are, that's why you're helping them.
But you're not as far along as you're supposed to be
and where you're gonna be.
And the further you go down this journey,
you'll have greater impact, greater influence.
All the stuff will work better.
All the same stuff you're doing now will work better.
Again, it's not about like,
this is not blame, shame, good, bad.
It's just really letting you know that like,
this is the invitation now to go deeper, to go deeper.
Everything you're saying is the right words,
but like, how do we go deeper?
And when you go deeper, you will have different language.
That's not been,
it's not that you have to be the first person in the world
to ever say something, okay?
So let's deal with that kind of,
that's a little bit of kind of like a,
I don't wanna put the bar that high
because the world's a big place.
I don't think I was the first person on the planet
to ever put the words kingdom entrepreneur together.
I don't think I was the first person in the world
to ever put those two words together.
But at least as it comes to America
and the world of online marketing and all this stuff,
I've absolutely was the first guy to take that
and make it what it has become.
I didn't invent challenges.
I invented my version of a challenge
and I took that and maybe came something
that was never done before.
That's pioneering.
I was not trying to copy or be another version of,
oh, I'm gonna be the Christian Russell Brunson.
I never had that thought.
Oh, I'm gonna be the Christian version of,
I never, I wasn't trying to be another version.
So wherever that thought came from,
you gotta let that go,
because that's what's happening.
You're willing to be another version
when pioneering is gonna require more of you
and it's in you.
But you just gotta keep going.
You gotta keep going,
because right now it still sounds really super cliche.
I encourage you to read the book.
Well, I'd love to, but.
It's okay.
I'm not a fan.
I'd love to read the book.
Send me the book.
I'd love to read it.
I'll buy it myself.
Is it on Amazon Prime?
It is on Amazon.
I'll get it.
I'll order it right now.
But let me encourage you.
Let me encourage you.
You are the book I'm reading right now, Sally.
I know.
Jesus didn't have the Bible.
He didn't have the Bible.
He is the messenger.
He didn't have the gospels.
He lived.
People read him.
Pioneers, as much as I want you to have a book,
as much as I want you to have a manifesto,
as much as I want us to have all of these things,
we're the book.
We're the person.
We are it.
That's why this is not for everybody.
This is a crazy way to live.
We are messengers.
That's why I have something called
the messenger maker thing too,
because a pioneer is a messenger.
They don't have a message.
They are the message.
So the book, I'm sure, is amazing.
And let me tell you what that book is.
I'll make you a deal.
I'll read your book if you read your book again.
And don't read your book like the person that wrote it.
Read your book like that was written
by someone else for you.
I've written a course from it
and I have read it more than five times already.
But read it, but read it, read it.
Cause I can tell you, I've done this.
I wrote this book.
I wrote this book when I was broke, busted.
Beautiful book.
And I read this book this past summer,
not as the guy that wrote it.
I was like, I need to, I need to remember.
I read this book as a reader.
Yeah.
And it was, dude, it was game changer.
Yeah.
I think you have an amazing book.
I think God spoke to you through your book.
Like God spoke to me.
And that book first and foremost is for you, Sally.
It was, it was.
So I would encourage you just to go back.
Cause again, you've done nothing wrong.
You're doing everything great.
This is not a rebuke in any way, shape or form.
This is a great encouragement.
I had to go back and read my own book.
The Lord said, read your book.
And I was like, damn, that's where it's at, huh?
I got to go back to read the first book I ever wrote.
Like I must be way off.
I must be way far gone.
And the Lord, no.
But this is how all this started was with this,
this was me.
And then, so I would just encourage you.
You're doing great.
But that's what's,
that's where I believe, again, this is,
this is just me trying to help you.
You can, you can, you know,
do what you want with this, with this conversation.
I believe that's what's missing.
Is God wants to take you deeper in the kingdom,
to expand, we got to go deeper.
And he wants to, he wants to do more in you
so he can kind of use you and expand your reach.
And that's just,
that's going to be true for every single one of us.
Right, that was the gift that God gave me
was I wasn't trying to launch 100X.
I wasn't trying to, I wasn't trying to do this.
I had become a kingdom entrepreneur.
I became a kingdom entrepreneur
going through this journey of this book,
change my entire business, revamp my entire life.
I was already, I was a seven figure kingdom entrepreneur
in a whole nother industry
before God even let me open my mouth and talk about it.
I already became a kingdom entrepreneur.
I was fully established as a kingdom entrepreneur
before I did it.
Well, maybe that's, maybe you,
you got started in it a little bit earlier and that's okay.
Cause you still can help people,
but I would just encourage you.
I think there's a, I think there's a great,
there's some really cool stuff waiting for you.
Thank you.
In this journey.
Okay, Marcella.
Did you have a question Marcella or Jennifer?
Marcella, no, I don't have a, I don't, Marcella.
What did I just,
what did you hear me tell you through Sally Webb?
What I heard you write down was, I am the book.
I do see that in myself so far.
I'm living out this book, actually walking it out.
I do see that, I don't, I don't think I realize,
just hearing you talk about it,
I don't think I realize that my journey,
what I'm writing about and wanting to tell people,
I am really living every day.
So I do recognize that the principles that I have
in the book so far that I'm actually living it.
So yeah, I just feel like what you were saying
was really aligning and thinking about,
and I think my biggest, I think one of the biggest things,
I'm very reflective so I can say,
one of the biggest things I think I'm dealing with is
upgrading my mindset just to what is being painted for me.
I don't have a frame of reference for where God is taking me.
You, Pedro, you, Bruce, and Lindsay,
it started with Bruce and Lindsay
and I ended up with you, Pedro,
have painted a picture from the word God spoke to me
about leave everything behind, everything died,
everything great, okay, go where I'm taking you.
I'm going and I didn't even have,
I had a dream that was dormant
and you all painted the picture.
So now I'm just, I think coming into alignment,
but also growing, growing up in the mindset of it
because I'm not, I'm not, I'm not,
because I think there are some of that past conversations
I'm not, I'm not, I'm not, I'm not,
from my father, I'll just be honest,
from my father that are still shelling off.
And I process it up, you know, all of those,
I'm doing those things,
but I'm really seeing this as a part of my development.
So while I do wanna see results,
while I feel like I need to see results financially,
a lot of it really is coming in alignment
and identity with true kingdom
and what Jesus really means
about seeking first the kingdom of God.
So I can say that honestly, so.
Okay.
So where do you, you said you need some help with mindset
and upgrading your mindset, right?
Yeah, just to get-
More specifically.
So like, so I was, okay.
So I was, I put it in the chat.
I laugh because when Sally said she made $80,000
and I went, that's relative.
I would be jumping for joy if I paid.
I saw that.
Because I have never, I have never.
Ooh, I'm not gonna cry.
I'm not gonna do that.
And I think it's a money mindset.
It's, I, hmm.
That it's possible for me.
That it's not just,
that it's not, it's not, oh, that's Pedro.
It happened for Bruce and Lindsay,
but it can happen for me.
That's the truth.
I feel like I've been the person
who has followed and done the things
that everybody says to do.
I got the degrees, I got all the things,
and then, you know, it didn't happen for me.
It didn't, I didn't get the result.
And so now I'm here, but then God takes me back
to the dream, and then I'm here,
and I'm pioneering, and I'm going,
and I'm that person.
But I'm also now saying,
realizing that, okay, God, this is a step of faith.
But truthfully, I need to work on
that you'll do this for me.
That you're not just, you're not just,
he's no respecter of persons.
I know the word, but at the same time,
which this is the book that I'm writing,
do I really believe that you will do it for me?
So, yeah, that's good.
Thank you for sharing that.
So do you believe that it's possible for you or not?
I am.
How much percent?
What percent do you believe is possible for you?
I will say today, thankfully, I can honestly say
I'm a good 65%, I believe.
I don't think so.
No?
No.
Less than that?
I don't know.
Well, tell me, what do you honestly think?
Try to be as objective as possible.
Between 0% and 100%, how much do you think
you actually really believe as possible for you?
Hmm.
Less than 50%.
Okay.
Between 50 and 65, which one feels more true?
50.
You think there's a possibility it might actually be 30?
I think it's as low as 30.
Huh?
I don't think it's as low as 30.
Okay.
What do you think it's as low as?
35?
41?
I would say 40, 45.
40.
Okay.
Like, Pedro, what's happening here?
What kind of weird negotiation is this?
Okay.
Let me tell you why I did that.
But Pedro, this is like an amazing prophetic gift you have to know someone's confidence
level.
No.
That's...
No.
I don't think that's what this is, even though Keith would tell me that I'm much more prophetic
than I realize.
But I don't think that's what this is.
I'm just testing...
Wait, is Marcella your first name?
Yeah.
Okay.
I'm just testing Marcella.
She's like, it's 65.
All I had to do was, is it really 65?
And she right away went to 50.
I didn't even...
I didn't have to convince her.
I didn't have to downgrade her.
She went to 50 on her own.
Now if she came back and said, no Pedro, I think it's 65, it would have been end of story.
But she didn't come back at 65 because that's not the truth, and she went to 50.
And then I got her down to 40.
And I didn't get her down.
She's at 40.
She thinks she's at 40.
She's probably at 30, but just isn't able to realize that right now.
And when this call is over, she's going to go cry because she's going to realize it's
probably more like five.
Not that low.
But sure, I know I'm not that low.
But what if you were?
Wouldn't today be a great day to actually have that conversation?
Let me tell you what your way...
Let me tell you, it's way better to undershoot this than overshoot it.
Great.
Yeah, great.
It'd be way better to get on your face and be like, Lord, I cannot believe I'm out here
trying to do this.
And I have literally almost 0% belief in that.
And then, and God's like, no, you're not at a zero, you're at a three.
You're like, okay, I'm at a three.
I thought I was at a zero.
But if you think you're at 65 and you're really at a three.
So this is all good.
I don't know how, Bruce, I don't know if I'm messing this up for you or not.
But let me tell you, okay, do you guys think becoming a pioneer is about software and apps?
You guys all got tricked.
That's how God tricked you to get you in here.
Now the apps are important.
I have the app.
I use Bruce.
Bruce built my app.
Like, guess what the app is for?
To lead your movement, to lead your movement, grow your movement.
Yes, technology, of course.
But again, this is not about, let me just kind of, I think I'm supposed to be someplace
else.
I don't know what's going on.
Yeah, I know we're right on time.
Okay.
It's okay.
If you got time, that's fine.
Yeah.
Here's the, okay.
Here's the bottom line.
The bottom line is this.
There is a tension that all of you are going to have to learn to sit in.
And that tension is doing all the things, write the books, do the podcast, make the
social media content, right?
Do all of the things that you know we're supposed to do as good marketers and entrepreneurs,
which I'm never telling you to like not do that.
But the other tension is while you're trying to do all the things that you know to do,
God is way more concerned about doing something in you, about you becoming something.
And that's all he's committed to.
That's all he's committed to.
So here's the problem.
Here you are in Pioneer, you're like, dude, I got to make money.
I got to pay some bills.
And so let me get these frameworks.
Let me do this thing.
And yet like God's like, that's great.
But like the thing that you want to do, it's like, like, bro, it ain't cooked yet.
How many of you guys are like Pedro and you like your steak medium or medium plus?
Anybody like their steak a little bit more on the medium, medium plus?
I don't like.
But imagine you go to a nice restaurant and he's bringing a big ass piece of raw ass meat.
That could be in a thousand dollar steak, but it's not cooked.
So the challenge is some of you guys are more rare than cooked, but you got to make money.
And so you're like, you're doing all the things.
And they're like, why is it not working, I'm doing things.
And it's like, well, that's great,
but this is not fully baked.
We're not quite there yet.
Now, by you doing all these things,
I think that collapses time.
So God's like, dude, Marcella's serious about this.
Sally's serious about this.
So we're gonna, God will mature you faster
because he sees you're trying to actually do this thing.
Most Christians just sit and pray and do nothing.
So you can collapse time.
What might take a decade,
you can do in maybe a couple of years,
but you can't take what takes a decade
and do it in three-a-day workshop or a three-day conference.
That's not reality.
So this is the tension you guys are gonna be in.
Trying to launch and grow a business doing something
while you're still in the journey
of kind of really becoming it.
That's not easy to do.
That's where all this imposter syndrome stuff comes from
and people are torn and they're kind of like, ah-la-la.
And so the only way to do this, hold on a sec.
Um, the only way to do this is one,
you should kind of be honest that you're in a process.
Be honest with your people.
Don't try and fake the funk.
Don't try and be the hotshot.
I got it all figured out.
That's how you lose your authority.
Hey, I'm in a journey just like you guys.
I think I might be a couple of chapters ahead,
but I'm still on my journey.
I'm still growing every day.
But what I've learned so far,
I'm happy to share with you guys.
This'll be something, right, Sally,
you see how this can be very freeing for you right now?
You're kind of stuck because you're like,
I wrote the book, the book's amazing, read the book.
You're trapped, this book has got you trapped.
A little bit, you're like, the book, the book, the book.
No, no, no, no, don't write the book.
You're on a journey, you're becoming the book, right?
It's okay, like you're becoming something.
Don't let the assignment,
don't let the assignment trap you
in having to think you've got to like,
that you're somehow graduated.
You're not graduated, I'm not graduated.
I'm still learning, growing every day.
So I think that's the big takeaway,
one of the big takeaways for today, right?
And to be just really direct financially,
I would find a way to take,
to not have financial pressure when you're doing this.
I got to make 80 grand, I got to make 100 grand.
Okay, like I understand what you got to make,
but did God tell you to make it doing this?
Because I was a financial planner.
I had a real job, I had a real career,
I had a real business before God launched me
in this crazy world, online coaching.
And this is a crazy ass world.
I have a real business, I kept my real business.
What do you mean real business?
I guess I've done over $50 million in revenue
and I still not even sure if it's a real business or not.
You know what I'm saying?
Like, I don't know, I'm pretty sure it is, right?
But I don't know, like this is sometimes
it's just like so weird.
That's why I still have our financial business
and we're actually, I'm really building over there.
Now I know it's a real business
because we're solving people's problems,
but you guys get my point?
You don't want to be a pioneer.
You don't want to have the financial pressure
when you're trying to pioneer something.
Totally new, that's going to rush your process,
that's going to make you feel, it's going to be tough.
I'd rather you all have a day job.
I'd rather you all have a day job
or a spouse that is kicking down the bills
so you don't have this crazy financial pressure.
I got to get to this amount of money by then.
Then don't do that with your pioneer thing.
Do that with something else.
Do affiliate marketing, do something else.
Go do something else where you're not a pioneer
where you can.
actually just plug into someone else's system.
There's so many ways to make money.
If you're truly pioneering something,
sometimes the business model
is the last thing that gets sorted out.
Sometimes if it's really new,
you're like, how do I even charge for this?
I don't know.
So like you just probably shouldn't initially.
I don't know, man.
I love this conversation of pioneering.
I love you guys are on the journey,
but I would tell you this is not for kids, man.
This is for grown ass adults.
I mean, this is about maturity.
This is not, this is, you know?
And so, yeah, when God launched me,
I was financially secure.
I wouldn't, and before he gave me my own system,
I learned another man's system.
And that's how I got out of financial crisis.
And I got back into abundance,
was running some other guy's marketing system for two years.
Then God said, no,
now I'm gonna give you your own marketing system.
And then Hunter X launched two or three years later.
Now that's my journey.
That's not how God does it every single time.
But let's face it.
There's some, you know?
Okay.
All right.
I'm super late for something else, Bruce.
Thanks, man.
Thanks for zooming into us.
We'll let you go.
Is this helpful?
Is this helpful, guys?
Yeah, this is, I think just reading through the chat,
this has definitely hit something that we needed to hear.
So this is great.
We'll look forward to having you back.
Next time, I'm coming for the man.
So Jeff, Xavier, Robin, I'm coming for you guys.
Okay?
That's awesome.
The ladies got it.
This time the guys are gonna get it.
Just joking.
I got some sozo ministry going on with Pedro.
It's great.
Some heart healing.
Keats really rubbed it off.
I'm for you guys.
That's good.
I love this conversation.
I just want to help you guys get there faster.
And so God bless you guys.
Have a great rest of your day, Bruce.
Thank you.
Thanks, man.
We'll see you.
Yeah, I think that's the main thing
is just trying to think of like,
what if the Lord actually believes
in your thing more than you do?
And that's what I think we're trying to get down to
is like, do we really believe like what he said?
Do we really believe the thing that he said?
Is this really a promise?
And I think that walking it out,
like you're saying, there's a journey of walking it out
and becoming something.
And I think that learning this model
and learning how to build a tribe
and build through the marketing
and all this stuff along the way,
you can start this at any point on that journey
and you can continue to bring people into something.
And you can get the word out.
Because the worst thing that would be to do
is to wait till you feel like you've arrived.
Because like shock, like here's the spoiler alert.
Like you're not going to,
you're not going to like graduate
into some much deeper knowledge,
like a relationship with the Lord.
You're not going to graduate into like,
well, now I'm at like a 10 millionaire.
Now I'm a hundred.
Now I'm a billionaire.
Like it's just going to keep, there's no end to it.
Like if you're making, you know, if it was a business thing,
as soon as you hit a certain milestone,
you got to figure out like, okay,
I'm going to start helping people.
Hey, I've only made a hundred thousand,
but I bet I could help make someone make $10,000.
Like, okay.
But if you wait, like, well, once I've made $10 million
and I'm going to start helping people
learn how to make a thousand bucks,
that's thinking about it all the wrong way.
Like we have a, you know, a pioneering mindset,
but we're bringing people along the journey with us.
And like Pedro saying with Sally,
like Sally's helping people today.
Like she's bringing breakthrough.
She's helping people already with her book,
but it's a journey.
Like it's going to keep growing as we're all growing.
Like I'm growing, Pedro's growing.
We're all like learning and growing.
We just got off a two hour coaching call right before this,
like that Lindsay and I are investing in
to like get clarity, get, and it, guess what?
We're talking about the exact same thing
we were just talking about here.
It's like, what do you think about yourself?
What do you think about your spouse?
Like, how do we see ourselves?
Like, what is our identity?
Like, how is the Lord saying about us?
Like, this is it.
Like, it's just kind of digging in.
Like, is the Lord really that good?
Like, is he really speaking to us and sharing,
like giving us, he'd given us his vision
and we're excited, but he's so much more interested
in committing to you than committed to the business,
committed to seeing your book go public.
Like he really just wants you whole,
wants you to be healed
and wants you to be doing this in partnership with him.
So super exciting.
I know it was a little bit of a different
print format and we'll do that again.
We're going to do those probably monthly with, with Pedro as well.
So he'll be back, bring your questions next time.
And then we're going to hang out and do a ton of tactical stuff on Thursday.
So I know we're over time.
Thanks for hanging out with us so much.
We love you guys and let's go pioneer.
Love you guys.
See you Thursday.