That tree's gonna come down. For sure. That's good. Student, piece by piece, for sure. Yeah,
I love all the messages you've been putting up, Bruce. They've been so, I'm like, oh,
that's so good. The last couple of ones I saw, I was like, oh, what a great reminder.
Awesome. That's great. Yeah, that's, we thank Macy's husband, Landon, for that. He goes through
our whole trainings like this and then chops them up into little pieces. So it's very, very helpful.
Awesome. So any other quick testimonies? We're gonna jump into some training today.
And one of the, like, I think one of the key things that'd be super helpful for you guys
is to just dive into creating a very high converting landing page. This will be for,
like, a free thing that you want someone to do. If you want them to join your challenge,
buy your book, join your group, whatever the thing is, this will be a great tool for that.
And so I think that, let's see, here's, I'm doing a few things. Yeah, I think we can
dive into that and talk a lot about some frameworks that we've used that have been
super helpful. I have a prompt for you for chat GPT, of course, to make this much easier.
And so hopefully it'll be really good use of time. So we'll jump into that. But if you guys
have any other quick wins, testimonies you want to share, I'm just gonna pull this up in my notes
real quick. I was out of town last week, so I didn't really do much work, but I started a new
TikTok because, you know, I lost all my followers. So I started a new one and I've only posted twice
and I've gotten a lot of followers and engagement just with two posts. So that was a win for me.
Very cool, very cool. And I think also you probably unblocked like, oh, I was stuck on this one
thing for like, oh, I can't launch because I'm stuck on not having a TikTok account. Now it's
just like, do the TikTok and off we go, keep moving. Exactly, exactly. That's awesome.
Very cool, very cool. I had a win. Yes. So I went last week to Kansas City to see my mom and
she just launched her book. She's published her book. She's 71. I'm so proud of her. And we did
this big event and we had like 80 people there and it was great. And I ended up sharing and speaking
and what was awesome was like all week I'm like this, I was going, the name of the book is Empowered
Faith on Amazon and that's her website I built, EmpoweredFaith.net. And I just kept feeling like
God wanted me to share something. And it was like the story of like 20 years ago, how I almost
committed suicide when I went through my divorce because I didn't think I could survive without my
ex-husband. And I didn't realize the power of that shame or just the pain that I had like gone through
in that moment, which is where my 501c3xc320 comes from after Ephesians 3.20. And so just getting up
and like bawling my eyes out and sharing with like this group of people in front of my mom
broke something. Like it was like this was a thing that, you know, we're kind of saying
the TikTok, but like this thing that was like preventing me from speaking out and like
launching. And so this week I made like huge progress on my ministry side of things in terms
of launching all of that with its whole new social media platforms and my website and recorded a
welcome video. And even though I still have the, you know, the LLC dream of like the dream big
adventure, like I felt like God said, like I needed to get exceed. Like this was the thing
that he wanted me don't like not to be Jonah and like hide away from being vulnerable and like
sharing your story and sharing what God wanted you to share. And like trying to ignore that part of
me, like the ministry part of me, like was actually blocking me from like the business side because I
was only like operating in half of my calling. And I do have like two separate, you know, companies
for that. So I don't know, it was a huge win for me. And then just, you know, being here and seeing
all the potential for like, I'm finally going to build my exceed women Alliance and use the platform
and the tool. And so many women were like excited, you know, to be involved and to be connected.
And my mom was so funny. Cause she was like, you're like, everyone was saying to me like,
oh, you were good Sally. And then they're like, but Jennifer, like Jennifer was so powerful.
I'm like, sorry, mom, I wasn't trying to steal your thunder. I'm like, you can just, you have mom
pride too, you know, double blessings on you. So it was, it was fun to do an event together.
That's awesome. That's so cool. I love that. Thanks for sharing that, that testimony that
it's just so cool that like, we've talked about this, I think maybe a week or two ago, but like
the Lord is so, so committed to like you in this process. And sometimes we like, we're tracking all
the, the tactical stuff, right. It was like the things up and this happens and numbers and all
that stuff, but really like Lords are really interested in your.
or heart. And I think once you have that, and that breakthrough, the other stuff
becomes super easy, because it's rarely that people get stuck up, stuck on the
tactics of things. Now, there's lots of information out there, but it's normally
like, actually, what it really is, is like confidence, or this thing is like
holding me back, or this thing is like, I have this, this limiting belief that
like, this person said this to me. And, and now it's like, you know, it's
basically help keeping you from going to the next level. And I'll share like,
similar story to that. We were at a mastermind with Pedro and Keith and a few
other people. And they had this prompt to essentially just declare, like an
identity statement. And it was a super awkward thing for people who are like,
more introvert and stuff. They had everybody like, there's like 30, 40
people, and kind of go into the middle of the circle. And they were like, you
have to declare like, what your thing is, like with passion, like, I am a this,
this, this, and it was like, crazy to see people take that breakthrough. And I, of
course, not everybody was had to do it. But I was like, you never want to miss
out on that, like, the shorter time, the shortest time that you can have between
like, an invitation for some sort of breakthrough and just doing it, like you
don't think about it. And I had, like, my declaration was just that I said, I
have, I have a, I have a voice was the thing, because I had like, some things
that have been said to me, like, way back, you know, 15, 20 years ago, we're
like, Hey, I don't think like this, this force like Lindsay's here, she can do the
preaching, she can do the voice stuff. But like, actually, no, Bruce has a voice.
And that's the thing. It's like, oh, it's kind of once it breaks off. And totally
funny story. But like, literally, an hour later, like I have this, this is maybe
TMI, but I have like a bottom retainer. And it like popped off. I've had it for
like 20 years. And it's like this. And then like, I just came back, like, 10 to
15 minutes ago, walked in the door from getting it fixed and cleaned up. And
they're like, and the guy made a joke about, yeah, sometimes people feel like
they're just in prison with this thing. And I was like, that's literally what it
was, like, the Lord is like, and by the way, like, we're just gonna make this
like a sign and a wonder. So that's another quick testimony. But I love that.
Always be looking for those like little details. Because again, we get lost in
the day to day, we get lost in the different things. But there's definitely
a chance to step into something new. And it's normally this heart healing stuff
from like, out of the heart, the mouth speaks, right? It's almost like there's
some wisdom on that scripture. So. So with that, we're gonna transition, we're
gonna do a little bit of training today on copywriting. And hopefully, hopefully
you guys can kind of do this alongside me. And I'm just going to walk through
like a specific framework we have. And then we'll look at some examples. And I
want to also encourage you guys to not think about the tactics on this. So as
we're jumping into this training, just use whatever tool like pull up notion,
pull up a Google Doc, pull up word, pull up an email, like it really doesn't
matter what tool you use. In fact, I would just use like the simplest thing
when you're thinking of content and copy. I love to make things look really
pretty. And, and I can, and what I'm actually doing is I'm like, it's not
just that perfection is the form of procrastination, right? So I'm just
really procrastinating on it, but in like, disguises being perfection. So use
something that you're, you can use a scrap piece of paper, like whatever your
format is when you're sketching out copy, just use your preferred tool.
Don't, don't change because I'm using one tool and another tool. Like I love
notion just because I'm, I use it every single day in almost every single
meeting in every single thing. It's just nice. I know the formatting and I can
kind of make it look nice enough without making, spending a bunch of time on
that. So I actually specifically use a tool like notion that doesn't let you
change the font. It doesn't let you change the size of the text. It doesn't
let you change colors and stuff. It's like pretty minimalist. And that way I'm
forced to do the actual work. I heard someone say as well, like sometimes the
breakthrough you're looking for is in the work that you've been avoiding. And
so sometimes you are like avoiding a specific thing. And like, actually, if
you just pushed through that thing that you're avoiding the breakthroughs on
the other side so just something to think about let me jump in. I'm going to
share my screen and I've just got my notes here. We're just going to walk
through this really simple framework. And so the, the thing that like we want
to dive into here and you guys may have heard there's a guy I totally forgot his
name, but he Ray Edwards, if you guys have read Ray Edwards Edwards, there's a
great book. Maybe Macy, if you can
find his copywriting book and just drop it in this link.
There's a, I think it's a free book if you find it, um, and maybe on Amazon,
it may be on his landing page, but it was like a, you know, you pay shipping
and he'll just send it to you, but it's a great book on copywriting.
I highly recommend anyone read this.
And he actually shared this at, in a hundred X, um, training
it way back in the day.
And it's called the pastor framework.
So it's just perfect, um, for us.
And I'm going to walk through like all of this stuff, um, here.
And we'll just talk about how to put this together.
So again, just to kind of back up for a second, like why even have a landing
page is a landing, a great landing page is designed to have people come in.
In, in one state and leave in another, uh, it's a simple way to convert
people to like high converting landing page, you're getting them to go from
one step to another step, um, and kind of just give you one thing.
It's not 17 links to like all your different things.
And I've got these five programs here and these are my three books
and here's my, you know, coaching thing.
It's like book, a coaching call.
That's the whole page or it's by this book, or it's like put the landing page in.
So just one single thing that it's going to do.
And that makes it so much easier because it's, it's going to be for one thing.
It's only for, and I was gonna be one type of person as well.
Like, this is someone who like, let's say Holly wants to share, to
like book a private session that, you know, to purchase and then book the
session, um, you're going to hand them this link, like after they've reached
out to you on a DM or you've met them at a coffee shop, whatever the, like,
you're going to have a specific person that's going to receive this.
So then you can write the copy extremely niche to that specific person.
Okay.
So it doesn't have to be, um, it doesn't need to be, uh, too many.
Like you're not talking to everyone because as soon as you start to have
to talk to the whole world, it's, it makes it so complicated.
Um, the worst copy that I absolutely hate writing is like on the hero
section of a homepage, like, um, so much so that we, we just generally don't
have homepages or websites if we can avoid it.
Um, and it's just like, there's so much pressure because like, you know,
your employees are seeing this, your team, like your mom's going to see this,
your friends, like your potential customers, like your potential competitors.
Like, it's just, it's just a bunch of random people that are going to see
this and you have to write specifically to try to make sense to all these people.
It's much easier if you're just talking to someone where.
Let's say you're talking about your devotional, uh, Marcella, where you're
just, I said, Hey, I've got this, um, or my, my challenge, I want you to
join in or get this, download this PDF.
You have a link from, um, a Facebook ad to a landing page.
And the whole point of that landing page is just to get someone that like, who
doesn't know anything about you to like, I need to join this thing and I'm
interested to give you my email.
Um, it's very, it's very simple.
It's not, um, it's, it's, you're putting in a very strategic place, if that makes
sense, but the goal is to automate, um, this, if it's working, you can have this
running 24, seven, anyone can land on it.
You could make this your profile link.
If that's the first thing you want to get, um, kind of where they start with you,
that could become your profile link, uh, where, uh, people can follow through.
They can, they can click on it at 2 AM.
They can jump on there.
It can sign up.
They can get some value.
They can jump into your challenge.
They can buy your book.
They can buy your course.
Um, and it is kind of like your hardest working salesperson that never, uh, you
know, that you can just keep, um, tweaking and it just runs 24, seven.
So definitely like worth the time.
And if you're a solopreneur, you're an entrepreneur that you
have not a lot of time.
You are limited by the time that you have to give to all these different
things that could pull you in a bunch of different directions and educating
people and getting them from, from point a to point B can definitely be automated.
Like get someone who doesn't know who you are to, you know, give that, give
you their email address or get someone who, you know, kind of knows who you
are to give you $20 for a book.
It's like slow ticket stuff, or eventually people that you have a pretty
good relationship with, um, to go and actually purchase, you know, a few
thousand dollar course or, or a subscription subscription of some kind.
Um, and you're constantly looking to that, do that.
And you can do that's where it's like, ah, it's a high leverage thing
where you can do very little work and it maximizes your time a
hundred and hundred, you know, hundreds of times over.
So that's, that's kind of why we, we think about, um, it, this
and the importance of this.
And I highly recommend if you guys want to, like after this week, take
time, like just pick something, pick like a lead magnet, pick, um, whatever
you want, uh, and make that like, just try to write one of these.
Um, it's going to take some time to like practice and do it a few different times.
Um, so the pastor frame, we're going to jump into it.
I'll go through it one at a time, but we have, um, P is for your problem.
So this is talking about what's the pain.
What's the challenge.
Um, what are you, what's the audience like?
Uh, like what's, what is the audience feeling?
Um, a is to, to agitate.
or you can say amplify the feeling like, oh, this is a problem and you kind of like make it a little
feel a little bit worse. And like, hey, what does this mean? If this problem continues,
what does it mean for you? Like, what is this? What if, if you're struggling with unbelief with
your, you know, in, in the Lord's faithfulness, like, how's that going to affect your marriage?
How's that going to affect your kids? How's that going to like, you kind of like layer it in just
to kind of show like, hey, maybe you need to think deeply, more deeply about this problem.
Solution. And now this is not necessarily your product. It's more just the general solution
of what, like, hey, what you need is a coach. What you need is a mentor. What you need is a
community. You're not saying you need Archella's community. You're saying you need a community
that, that has like-minded people who love Jesus, who like, you know, you kind of layer in all the
things that would be perfect for them without sharing your, your specific product. T is for
transformation. And we're going to go through each of these in detail. I'm just giving,
giving you the quick bullet notes or the Sparknotes version. Transformation. So like,
here's transformation. Hey, here, here is this person who was using this other thing or was
stuck here and now look at where they are today. Of course, if this is a health thing, it's like,
here's the before and after photos of losing 20 pounds or whatever. It's that kind of thing of
like showing the transformation of like, hey, here's a person who used that solution I just
mentioned, and they got these results that you're looking for. And then after that, after all the
transformation, we have some sort of offer, which is like, hey, I'm Archella. I'm, you know,
I have this community where you kind of tell your story. Like I got this, this thing that I sold
this, I needed to create a community. So I went and created X solution to help you deal with this
problem and avoid this type of like, you know, results down the road. And then the R is the
response piece. Like, hey, you need to actually take action, join now, start the journey, click
the button. And so this little framework, I would recommend, it's easy to remember Pastor. And I
think that you can use this for an ad, like a video ad, you can use it for your landing page,
you can use it for a lead magnet, you can use it for like a sales page where people are actually
purchasing something. And it doesn't have to be like, you know, a paragraph of text, and then like
a bunch of bullets, it could be one sentence, like, and so it can keep very simple. This whole
thing could be done in a 40 to 60 second ad in a video format. And then obviously, you could put
it into a landing page format. So so here's some like, examples here of some different headlines.
So this would be potentially like, let's see here. So I have, okay, I'm gonna get you guys the
prompt in a second as well. And we have like, this is this is great. So I wanted to want to
create some examples of good headlines, like a headline that kind of talks about the pain,
potentially, like healing doesn't have to be lonely, rediscovering the voice of God gave you,
you know, community of women who want to lead with grace and power, still a little generic, but
you could say like, moms would be better, or, you know, moms with young kids who want to lead
grace. So you could get really specific with this. And then getting really specific, like
calls to action and the response ideas. So this could be at the top of the page, okay, join,
start the 30 day peace practice. It's very specific on what you're what you're doing. So
I'll get to the the chat GPT prompt here in a minute. But I want to show you a couple more
examples that we have of these, let me grab there's some like, this is what I need right here.
So let me grab this, sorry, my half my notes came in and then did not.
We just paste it over here quick. Okay. So okay. So a great example is,
if you guys like, there's an old Apple iPod commercial that came out. And it was so famous,
because you think of the iPod, it was like, we could we have 10 gigabytes, we have like,
put all your music here. And they came up with this tagline, which just said,
1000 songs in your pocket. And it was just so practical. And so clear. It's like very famous
in like copywriting, especially in the tech space. But it's so clear and vivid. And people knew
exactly what I can put 1000 songs in my pocket. That's so like catchy and sticky.
And that, I think, is such a cool example of that.
So let's go headline.
We've got the sub-headlines.
Kind of talking about like, I think
this is more of an example around the faith space.
So like, joining a private supportive space
where we explore weekly practices, guided reflections,
and encourage rooted in time.
So of course, ChatTBT gave me a bunch of random examples.
Obviously, this is not how some of us would speak.
But you get the example is like, one big headline
on a landing page, this is now taking the pastor framework
and applying it to a landing page.
So you can have some sort of headline
that is grabbing their attention.
You can have a sub-headline that kind of helps
dig into what they can expect.
Then, of course, we can mention the problem.
Hey, maybe you're constantly pouring into others,
but your own piece feels out of reach.
You've read the books, listened to the podcast,
but something's missing.
You feel called to something deeper,
but the distraction noise make it hard to stay centered.
So you can just imagine like where that person is right now.
Oh, the goal is, you're trying to get them into a community
that's helping them take on a posture of peace.
We'll use Lindsey's example.
And you can think of where they're going,
like maybe you have anxiety about this thing and that thing.
And like, you've tried the this medication
and the that thing, and it doesn't work.
Or you've heard Christian leaders tell you that like,
yes, you should be taking this prescription
to deal with your anxiety.
Or you've heard, like you can get really specific, right?
That's where you want to like, where are they right now?
Like, oh, I'm trying to figure out
if I'm supposed to take this prescription
to fix my anxiety, or if, I don't know,
Jesus can actually fix it for me.
They're in that moment of like deciding
and they've got this problem
and they're wrestling it within their heart.
Pedro had a great one of these for the kingdom entrepreneurs
is actually one of the ones I think that caught our attention
when we first met him.
And he talked about like,
maybe you're in this tug of war of like,
do you do ministry or do you go do business?
Like you're in this tug of war analogy.
And it was so specific and I was like,
yes, this is exactly what like I'm struggling with.
And you just want your audience like,
hey, how did they know that?
Like, how did they, and a lot of you're, you know,
sharing testimonials and content around your own breakthrough.
And so this should be easy.
Like, just think about like the thoughts
that you were wrestling with and just call that out.
Sometimes really good copy, the way it converts
is you just articulate their problem
better than they can right now.
You call it out and speak it clearly.
And then all of a sudden they just have this revelation
of like, oh, this is it.
This is what I've been struggling with.
That's the problem piece.
Ajay obviously can lean at the main.
I wanna just mention this.
There is a kingdom way to do this.
You have to be very precise.
And I'd rather stay on the side of being less,
like less effective I say, but more kingdom.
I think a lot of marketing
like targets orphan spirit right now.
You're too fat.
You're too short.
You're too this.
You're unhealthy.
This terrible thing's gonna happen, fear.
Like if you don't do this, this thing's gonna happen.
So I'm not talking about that.
I'm not talking about like imagining like fear
and inspire, like leaning into fear.
And a lot of marketing is geared towards that.
It's all the risks.
It's this thing's gonna go terrible.
And if you don't buy this thing,
you're gonna miss out on all this opportunity.
And especially if you,
are you doing something spiritual in that it can get,
it can be nasty and icky fast.
So what we're talking about here is more along the lines
of just helping them think this through,
like, hey, you're stuck with this thing.
Like, do I take this medication to fix anxiety
or just try to like deal with it and cope?
And hey, maybe your pastor told you,
you just need to like pray it away.
And that hasn't worked yet.
So like, and we know that there's obviously power in prayer.
We know that there's a place for healing,
but these are like real legitimate things.
Like maybe God, that can't heal my anxiety.
And so you can kind of just follow those things down
and kind of just continue to articulate it
would be maybe a better way to explain it.
Like maybe other things that they're maybe thinking,
hey, we don't want this to now like,
no, but if we don't do something,
it's basically helping them inspire action.
Like instead of just sitting back and be like,
oh, I have this problem.
Just say like, yeah, but if you don't deal with this
or figure this thing out,
like this is gonna affect your marriage.
This is gonna affect your kids.
Like this is gonna affect relationships
and kind of just kind of articulating it.
I would say do it as though you were a good mother
or a good father.
Like if Hannah came to me and she was like,
I have this problem.
I'll be like, hey, sweetie, like let's talk this through.
Cause we don't want you to be disobedient
because then this thing happens and that, you know,
like just like a good parent out of like love.
So that's just take it from that attitude.
I think you will be stay clear of anything that feels
targeting orphan spirit or targeting any kind of weakness
or giving the enemy like a voice into that.
Cause I think that's, they're already hearing
the enemy plenty.
Like they've got the enemy shouting at them every day
about this topic.
So you don't need to like give any power to that
if I can just share that.
So that's good, agitate.
So like, this is a great one.
Like, hey, you're tired of like a shallow connection
and surface level conversations,
or you've, every time you take a step forward,
life pulls you back or whatever,
or you maybe have some good days of not having anxiety,
but then it comes right back, you know, a week later.
So it's like, just kind of, again,
it's just sort of digging a little deeper.
Then talking about like solution, like, hey,
we have a community, like this is the community.
So inside, and I would say it more framed around,
like, you know, the solution to this problem
is like, maybe you need to be around like-minded people
who can help guide you and you can be encouraged.
You know, what also would be great
is if you had like specific steps,
like practical steps of how do I walk in peace?
What are some declarations I can have
to like take on this idea of living and walking in peace?
Have like for the accountability, like, hey,
I would love to have like friends who are also, you know,
in different stages of healing along this journey
that I can pray with and lean on.
And so it would be great to have a weekly prayer meeting.
So you're basically like framing what you're,
let's say you're doing a community
that helps people with this.
You're framing that whole thing up as far as like,
you know, you're obviously pointing to all the things
that you've now looked at this problem.
And you, of course, created a great offer to help them,
like with this very specific problem.
So you're just like talking
and kind of breaking down what those things are,
getting them to say like, yeah, that actually would be great.
This would be really good.
I need this, I need that.
Transformation, obviously you could put some testimonials.
It can talk about like what the transformation you may see.
But if you don't have testimonials just yet,
you can have people either give testimonials about you.
So all of us can give testimonials
probably about everyone else in this group.
So just to have like, hey, Marcella is legit.
Like she loves Jesus.
And this is like, you know, just someone else
who's not, you know, a family member
or the same last name saying something nice about you.
It just helps give that little bit of credibility.
And it's kind of speaking to you,
but it's also speaking to the transformation
of the solution that you're describing.
So if you are a coach and you're helping people coach,
then like get testimonials from people
who maybe you've coached in the past that can say,
hey, like Holly really helped me with this
or this being in this community was really powerful
because it did X, Y, and Z.
Offer, of course, you can just specifically list out
like your membership includes Zoom calls,
prayer room, voice chats, message threads,
like whatever the thing here, you know,
some journaling prompts, like spiritual mentorship.
Like, so you're kind of giving the specific benefits
and features of what they're getting
and make sure it's really clear.
And then something specific like,
hey, join and start 30 day peace practice.
You can do something as well where the response
and the offer kind of all rolled into one,
like, hey, start a free trial in this group,
or hey, just come to like a sample,
like come to the first,
just come to one live call with us for free or something.
I mean, you can just don't worry too much.
I know you guys are like,
oh my, how do I technically put that into the app
and make it all work?
Don't worry about that.
Just like the way you can frame it
is like having them just really easily like,
hey, how do I try this or get a sample of this?
Or this is where you could potentially
take this whole landing page and say,
instead of joining like my $500, $1,000 thing,
hey, here's a seven day guided, you know,
journey that will like take you a seven day,
you know, steps on like how to walk more in peace.
And then you can kind of like share content with them,
share videos, whatever for the seven days.
And they get to know you.
And then of course, at the end of that,
you can now say like, okay, now we'd love to join.
Cause if they can get value from like a sample of it,
back to the taste and see model,
you know that you're awesome.
You know that your product's great.
They don't know that they're awesome,
that you're awesome yet.
And so just giving them a way to taste and see that
is a really powerful thing.
So let me pull this.
It's good.
So I wasn't looking at your chat just in case.
So that's it.
I think that was it.
I was gonna share some examples here.
This is the Calm app.
And there's lots of good examples on these.
So, um, this is obviously like the world solution to the anxiety problem.
So just like swipe that away.
Uh, but just look at the copy, calm your mind, change your life.
The number one sleep app for sleep meditation and relaxation immediately.
It's like, try and you can jump right in.
So like, um, kind of starts talking about benefits, like, Oh, sleeping more, like
who doesn't want to sleep better than her right now, who doesn't want less stress.
Right.
Um, they've got like, this is a pretty sizable, um, page.
Obviously they've got the feedback, the credibility, and then they're like
response, getting you to jump in on like a trial of some, some kind.
Um, and at one trick you can do is like calm app.
If you just search for this, um, you'll actually get all of their
like ads to the sponsored up here.
And so you can click on this and this should actually take you to a landing page.
So you can kind of see what their actual, um, lead magnet is because
they paid to get this ad at the top.
So it's kind of a different page.
Um, what they're doing here is they're like, Prompting like a quiz
is called like a quiz funnel.
So you can say, I want to improve sleep, continue.
You go through and like ask different questions and it like steps you through
that kind of a question and answer thing.
I don't think you need to do that, but, um, this is just a cool thing in your niche.
You can pull up specific examples, um, and then use whatever's in the sponsored tab.
And you also probably find like competitors with, with calm, like
pretty high up on this, this top piece.
Um, so, uh, if you do, let me just try one.
That's like it's prey.com.
They do not have any sponsors.
Okay.
But this is another app, similar thing.
Um, I think the thing to like avoid, um, we'll talk about this.
You know, this is a great tagline just cause they, they like the biggest thing.
So it's obviously the selling points, but they've kind of got, um, make prayer priority.
I think they could have done better with that.
Um, and a great example would be to just head over to the GPT and, um,
I'm going to take a screenshot of it and here's, I'll just show you the,
an example of like the, um, prompt me back out of this real quick.
Um, that's right up here.
So I have this, um, prompt that we can use.
So let me, I'm doing like two things at once.
So let's go back to, let me just do a clean JVT.
Um, I was going to apply the prompt to that example and
like basically have it fix it.
So let's just do that.
It's fine.
So I'm going to like, just, all you have to do with a prompt is just paste this thing.
And so I wrote all the things about what it needs.
It knows about the Frick pastor framework.
Um, it knows, uh, specifically like what we're looking for.
Um, and so what I'm gonna do is hit paste.
It should, if it worked, I've not thoroughly tested this, but it's
going to ask you specific questions here as part of the prompt.
So you can just, um, you know, buy or try our free prayer app.
Um, who is this message for?
Um, let's just say this for like moms, um, who have young kids.
Um, uh, what is the big transformation?
Um, yeah, I guess, um, closer to the Lord.
Uh, what do you want them to feel the landing page?
Like, um, uh, confident to start a free trial.
So this should potentially get you like a pretty good thing
using the pastor framework.
Let's see, just putting it on the spot.
Let's do it live with you guys.
Um, so it's, it's gone ahead and so this is great.
This is so much better than what they wrote.
We should upgrade this for them.
Um, make prayer habits.
That's just right out the gate.
Like, uh, everybody's habits are huge.
They're right.
Everybody wants, you know, improve, uh, good habits, decrease bad habits.
Um, and then even in the chaos of motherhood or a prayer app, just for
moms, um, your quiet time re-imagined this is probably the weakest one here.
So when you try to be clever and like, um, especially like things to avoid, I
could make like a whole list of things, but anything with like one sentence, a
period, one, sorry, one word, a period, one word, a period, one word period.
Like, no, that, that doesn't work anymore.
Like peace, justice, you know, faith, you know, that, that type of thing.
It sounds like, um, like a church, uh, logo, like subtitle that'd be under a
church logo, but, um, you need a sentence, like something that says something.
Um, so this could be like created for moms and the thick of raising little ones.
This free app, um, helps you reconnect with God through simple, powerful daily
prayers, right when you need them most.
Um, now it goes through the pastor framework.
As a prompt like finding time for prayer can feel impossible between diapers dishes and daily demands your soul craves quiet, but your schedule says maybe later.
You want to, you want to be close to the Lord, but never seems to be enough time, the longer you go without this connection like the more distant God feels you carry the weight of your home like it's kind of just building on that now of course, don't think
maybe it's like saved yet.
Maybe one day it will be. Oh yes, I'm definitely going to share the prompt for sure. There you go.
This will all be in the.
I have 1000 character limits in this so let's just, I'll get it, we'll get it for you in a second here.
Solution that's why we created prayer app for moms simple beautiful way to make prayer priority now they actually.
We created the prayer apps they didn't even say like their specific product they just called out the solution. We made an app, basically a prayer app for mom a simple beautiful way to make priority.
Again, whether it's two minutes in the carpool line or 10 minutes before bed, like our guided prayers and bedtime stories, help you pause reset and feel his presence right where you are.
It's not bad for, like, a non saved chat GPT AI, I think it's doing pretty good.
But we were in the zone.
And then transform it with just a few minutes a day hey here's what you're putting in. You'll notice this, you know, peace returns clarity grows you feel rooted in faith, more patient with your kids so it's, it's the whole thing is tying back to motherhood.
And it's not like a headline that's why we say we got to pick your who. This is why you pick your who because you can get so specific about the examples and the pain.
We just talked to everyone and that's what's so weak about this, make prayer priority.
I've heard that before, it's like just not, it has no bite to it.
So, anyway, offer start your journey with our free trial getting some access to prayers and I kind of talking about the offer like hey you're going to get all these things.
And so this of course would work great for any, any of your content I think you could use the exact same thing for your book.
If you guys have a preview of a book, the audio book. If you're doing the devotional I know like my travels got the PDF, you can go through this framework with the PDF and you could just paste this prompt answer the five questions and it will get you 80%
of the way there. So, let me see if I can just share this real quick with you.
Give me one second.
And we'll put this in the lessons, this is all going to be tracked here, I'm just going to share this.
And let's do it like this.
So you can just go in here and hit copy and publish this.
There you go.
And we'll again we'll put that in the, in the notes but you can just copy you can hit the little copy button up here to save.
Make it easy for you.
So,
yeah, that's great. So I think that's kind of where we wanted to land I'll show me see that I think there's one other example.
So this is a coaching program that we're a part of for tribe social.
So this was kind of like fast track your growth, but the number one b2b SAS coaching program in the world.
And then again, right there with like social proof just by 3000 founders is where high performing founders go for top tier coaching proven content playbooks and a community of SAS founders who've done it all before, ready to reach the next level.
And so, so forth so and I think if you search SAS coaching program again see if we can find some ads if they're doing any sponsored.
Let's say, program.
Let's put the word Academy in there to see if they had.
This is more of a punchy like for scale your SAS business growth, and then it's got from hundred 20k 300 so they're already filtering people out like if you don't have, if you haven't made hundred 20k.
This is the wrong thing for you. And then I think they have like speaking to them like most people who are in here are doing these things, they're working with us to get to this smash the revenue plateaus, you know, basically talking about all the pain that place
then they introduce like this, this particular tool they've got the planning piece the tools they're going to give you all the support stuff.
The other thing we know support it.
I like this guy.
This guy does like design subscriptions, and so it's just one page this this guy makes like a million dollars a year off this page, there's a one, one landing page, and people subscribe it's $5,000 a month for him to be your designer, and he has 2030 clients, and really good copy.
all the way down. I can link to all these examples and like, yes, this is beautiful.
Yes, it's that he is selling design services. You are not, none of you are selling design services.
So it doesn't have to be like this. Think about the copy here, just very clear.
You know exactly what you're getting, joining today. And then there's different things in here.
I think there's like a, yeah, your immediate concerns like, oh, I don't want to commit to 5k a month.
That sounds crazy. Well, you can pause every time. Oh, I don't know if I'm ready to move forward.
Well, guess what? We can try it for a week. You'll get try today, try for one week.
If not, we'll give you back 75% of the of the 5k and so forth.
And then right here to booking a call. So simple examples like like this would be good.
Oh, yes. So question on the tribe, you can 100% drop this into.
Oops. Sorry, my just froze.
Okay.
Are we back?
There we go.
Are you guys still there?
Can you hear me?
Cool.
I'm sure Macy told some jokes and kept it going.
Sorry.
There we go.
Okay.
The joke of silence.
Thanks.
Macy.
Okay, sorry.
I don't know what my,
I tried to like share something with you guys
and then it totally glitched.
Yes, the AI,
that was what we're saying.
You can totally use that.
The AI in Tribe is essentially chat GPT.
So it will do all the things that chat GPT will do
without having to pay $20 a month for that.
So I'll do a quick demo of that.
We can take the exact prompt here.
It should work exactly the same.
So if you go here,
oh boy.
And then I think it'd be good if we wanted to workshop,
if one or two of you wanted to be brave
and try to work on your copy.
But this should work just the same here.
It should be exactly,
yes, it's gonna do what you tell it
because it's being good.
So I could probably get almost the exact same results
if I paste it in what I was doing with chat GPT here.
It's gonna be super lazy.
Copy my answers from here.
So yes, you can use this if you don't want to.
If you start to use, yeah.
So it did a pretty good job of like
pretty much doing the exact same thing.
So there you go.
Good time for you guys to invest overseas.
Oh 10k. Yeah, don't use Design Joy for sure. That was not a, like we don't use them,
I don't recommend it. Cool, so that's the AI. Any other questions, let's stop for a second and
just see where you guys are at. You can just unmute and we'll jump in.
I have a question about the landing page. So if we have one landing page that we put
in our profile or whatever, you know, does that mean that you eventually have several
different landing pages, like one for your book, one for your free thing, one for your
high ticket? Does that mean you have different landing pages?
Yep, they're like each page is essentially doing one thing, so it's like this is to get my book,
this is to book a call, this is to whatever. So anytime we sell anything in our business,
like we just used this one last week, if someone wants to have us do a custom app for them,
I send them this page, we do a call. So I kind of figure out when to send this to people,
like people can book a call if someone's like, I want to work on an app with you,
they fill out a form, they jump on my calendar, we talk to them for 20 minutes, we're like, yes,
I think this is a good fit. If we want to give it to them, I give them that link, if it's a good fit,
if not, I obviously don't send them the link. But the link is just there to essentially take them
from, hey, I had this really good meeting with Bruce, he can do it, but I need to give them
money. So this actually sells them, so it's very simple, I don't really follow the pain and all
that stuff, because I just talk to them, so they kind of get it, it's just a recap of everything
they're going to get. Me, and then some testimonials from us, clients we worked with,
and then they have to pay like $7,500 to start working with us, this is just for a discovery
project. And so they have to put all their information in here, put their credit card in,
and then they buy. And it also helps us cover our terms and conditions and all that stuff in there.
So previous model would be like, you asked me for a quote, we do this thing, we go for a week or two,
we try to figure out how much this thing's going to cost. And then we come back after hours and
hours of work. And then we find out that they actually have found someone else, or they're
not ready to buy yet. So we just put this piece in there, so that anyone who wants to do any
work for us on that particular thing, they have to go through that process. And, you know, so what
potentially for you, like, hey, you know, like one session with Holly's not going to like probably
change their life. I mean, it's probably gonna change their life a little bit, but like, three
sessions, 12 sessions, like, we did a bunch of work with Keith, Macy's dad, and he, we did like
one session with him for free. And then he made we had to buy like, 12, I think it was 10 or 12
sessions in one big lump sum. And so because there's just no way like, you're going to get
real growth for that type of thing. So and then you speak to that, like, hey, you maybe you've tried,
maybe you've tried a thing, and it didn't work, or you tried this course, and it didn't happen,
or you read that book, and like, you didn't see the transformation you want. Well, I have a track
record, I've been doing this for a decade. It's going to take five sessions, just for you to start
being honest with me and talking, telling me what's going on. And the next five is like trying
to get some of that breakthrough. So you put together the offer that's going to make sense for
them to fix that problem. Because maybe one of the problems they have is they've tried lots of other
things, and they're not sure about it. So you can have some sort of offer like that, like instead
of having to give away a free session, I don't necessarily wouldn't do that. You know, they can
get other resources from you. But if they want to work with you, that's obviously the much, that's
the most expensive thing is to work directly with you per, you know, one on one. Yeah. Thank you.
Awesome. And it does get easier. You get, you'll, well, let me say this, the
for you can definitely put other there's lots of landing page tools out there for the lead magnets,
like you can start to use tribe for that. We do have a way next week for you to do like a little
landing page to join a group. So you'll be able to like, put in just simple texts, kind of like
what you can in Notion, like headlines, bullet points, emojis, like not nothing crazy,
and it will allow you and maybe a video at the top, what would be it. And that will
will help you basically put that,
do the practical piece of this.
So we'll talk about that maybe next week.
And you can just, so if you guys go work on your copy this week,
it'll be ready, you're literally going
to paste it into a page inside of Tribe,
and it will create a group for you.
And you can either sell something
from that directly with a credit card,
and we've got that piece worked out.
Or you can just have them join for free from that page
if you want, like a free group.
But it'll give you a place to put it for now.
Absolutely, if you want to go spend time or money doing it
somewhere else, I'm going to just show you guys
the very lowest, the easiest way to do it.
And it's going to be simple.
So yeah, hopefully that helps.
And then let me look at your question.
Cool.
I wasn't seeing all of your comments.
I would be curious, Jennifer, I know
you talked in the work session last time.
I know you were traveling and stuff.
But you probably had some time to think
about all your life choices and what you want to do.
Yeah, I think it's interesting.
I think, I don't know what God's up to.
I actually just got a job offer today,
which is very surprising and was unexpected.
So I'm praying about that.
But I feel this peace about being able to still launch
my online Tribe.
I feel even more just excited about it since the event
and can just see the potential of the Tribe app
and just even for my mom's book and partnering
with her on some stuff and how all these different women,
I'm just really excited to jump into that.
On the dream big adventure side, probably
going to slow walk that just for a second.
But at the same time, I think, like you've said today,
I'm going to get really niched in.
I might only have two clients I work with a year
that pay me X amount of money.
And I think I'm going to, instead of trying to reach,
to make my offer low and try to reach a ton of people,
I think I'm going to make it really strategic
and make it more of a product and higher end
so that even if I'm working, I have one or two clients
I'm working with, then I could still do that.
So I think God's using everything I'm learning
and then reframing it according to his plans, which sometimes
are very surprising.
And then showing me how that in Kingdom,
we can exceed with him and do more in less effort.
So I'm excited to kind of launch all this this summer
and or like now, like April is going to be my exceed month.
And then may I'm starting to launch everything
for a dream big again.
Awesome.
Yeah, that's great.
And I think if you can go like,
going through the sales process,
building the landing pages, doing all this stuff,
it's a lot of work.
So practice on something where you're like,
you already have clients paying you a certain way,
or maybe you've done a project,
just kind of systematize it with a landing page.
But you don't, like, if you're going to have three, four,
like really high ticket clients,
you can make a very simple page.
They're not going to buy because of the landing page.
They're going to talk to you for one,
and you're going to figure out if this is a good fit,
then you'll give them the practical thing of just,
but it does make a difference when there's a landing page
first, like here's a PayPal link,
or here's like Venmo me this, right?
So it needs to be a little bit more legit,
but also it kind of creates like a contract of like,
here's all the things you can expect.
But it's way easier to go sell,
like any app design stuff for us,
like starts at that 7,500.
So it's just easier to start there than to like,
hey, here's my $29 course, and my this thing,
and that just, this is it.
We just, that kind of fits for our level right now.
So I would, I'm always fan of like the minimalist approach.
What's the least work you can do?
Like I made this one page, they're going to give me $10,000,
and I'm going to like do, you know, help them with this,
and then just take it from there and iterate on that.
You don't need all the stuff before essentially.
Yep.
Cool.
Holly, you had a question?
Yeah, I have another question.
I just didn't want to take up the whole time.
I have my pre-group that I'm going to use to capture emails
and just kind of, that's going to be their,
you know, taste and see thing.
So now I'm not really sure to do,
and you've probably said this,
but I'm just not understanding what,
so I have a call to action, like join the group today.
What do I attach?
What URL do I attach to that, and how do I get it in there?
Yeah, so the fastest thing would be the,
like the magic signup link.
If you have, did you, where do we do that?
One of the sessions,
but there's probably a video somewhere
on specifically how to do that.
It's going to be in your, I'll just show you super quick.
Under your group,
you'll just click on these little three dots
and there's a signup link right there.
Oh, so it's kind of hidden, I know, but it's there.
You copy that magic link.
And then when someone if someone's like brand new to the platform,
they'll get a link that says, hey, create this account to join
the Empower Your Life group, put their information in.
They submit and they're in.
They have to pay them to anything like that right now.
OK, and then the other question is that I have my own tribe social account.
Yes, I'm doing it in that or in you're doing.
Yes, you're a little bit unique because I have like three things right now.
Yes, I have the app and then I have to try to social some.
I'm not sure.
Yeah. So just this app dashboard tribe social.
You can also go to tribe social.
We'll get you into the the dashboard.
You can. Yes, that's all you need to be on.
And we'll if you want to reach out to us
between Macy and I, we can help you get that put all into one thing.
Yours is a little bit unique since you had a you had started it
on a different version.
Well, we'll have more.
OK, and then and then.
So if they join the group, then is there a thing
where they can automatically download the app?
Yes. After they finish this process, the next screen they'll get to is
this right here.
So they'll get they'll land on a page that looks like this
where it says like iPhone, Android web.
They can just pick where they want to go.
And if they hit web, they'll be right here
and they'll be right into your content right here.
And that that's automatically going to show up for them after they join.
Yeah, they're in.
Oh, OK. Yeah.
So the magic that we call I call it the magic link.
It looks like it's been renamed just to the sign up link.
But yes, it's the same thing, because essentially, like
as long as you use this fancy link, it's going to get you through
the whole process without having to just pay or do anything else.
OK. OK, thank you. Cool.
And then I'll show you like a super quick preview.
This is only running on my computer, but I will show it to you guys super quick here.
This is what's coming
next week. I guess that's not there anymore.
Let me just check one thing.
So this is almost
I love it when our team changes something.
Let's just do this. Sorry, one second.
It's so close to working.
OK, I will show you a video at another time where this works,
but I was going to show you guys the new landing page
and another developer decided to be super gracious
and like change my my test thing here.
So we'll see if this works or not. I won't keep you guys.
OK, I'm not going to mess with it.
Basically, there's going to be a landing page.
All the copy and stuff will be underneath this.
And that's where people will be able to join your group.
I'll make a video of it that's way better than this.
But basically, there's a there's a bunch of like underneath here's
where you're kind of your landing page will go.
And this part up here will be a video.
So when you guys need to create a landing page, you will make a video
which will kind of talk through a script following the pastor framework.
And then underneath, you can kind of just elaborate on the pastor
framework underneath with just headlines, simple emojis, bullet points.
And then the whole thing is just to join.
And if they click join,
they'll they'll be prompted either to just create an account right there
or they'll be if you want to charge for it.
They can you can do a payment right there on the page
and that will do all those things for you.
So you don't have to worry about setting up click funnels or anything like that.
I will make lots of training and that'll be ready next week.
So you guys can use it next week.
I'm telling you that.
So you keep us accountable that it will be ready next week.
So awesome. Yes, Cindy, I can hang out if I know we're at time.
If you guys need to go, you can drop off,
but I'll hang out for a little bit and chat.
I have a couple of quick questions.
I had to miss last week and I didn't see a recording in there.
Is that. Going to come or.
Yes, I assume it should be in there, but I'll make sure it's in there as.
Yeah, the last one is right.
Yeah, I think actually Pedro is the last one.
Yeah, Pedro is the last one to or one.
And then I the the work sessions that you were doing on Thursday morning,
was that just a March thing?
That was a March thing.
Did you guys enjoy that?
Like, do we do more of this? OK.
It's great. We can do that.
What we said we would do is just last Thursday we were out.
I was out, but we'll put.
In the calendar, so if you just go to in here to the events tab, we'll keep this updated with when we can. We'll, we'll try to at least like 2 more this this month. I think you can just put those in Macy wherever you want on my calendar.
And then a really quick that last work session that was that Thursday morning was when you were showing.
Um, me and us about how to get that link for our people and you said it was going to go in the course platform. So we'd have a recording of it and how to do that. But it didn't end up in there yet. Yes, I think I was on the replay of it either. So I didn't know that was coming. We'll get the so that's very helpful on me because Macy was not on that call.
Um, so I was supposed to tell her that, and this is me telling her that yes, let's look for the replay of that up. And then also we'll chop up some of those tutorials. So now this is now that she knows that even exists, we can get it because it was super helpful. And it's like, no, it's not there. It's like, Oh, no. So what happens when Macy's like, hey, I don't think I can make it. I was like, I'll be fine. Like, I got this. And then a week later, we're like, I guess I didn't do it. Right. Um, cool. Awesome. Thank you. Any other questions for you guys.
Good. Everybody's good.
Awesome.
Okay, cool. Well, and feel free to, like, write up some content, put it in the community, we can all kind of comment on it. So maybe just for like homework this week, maybe sketch out like your first draft of your landing page, just pick something easy, free lead lead magnet, join the group, you know, book a session, book a call, something like that. And then next week, we can work on building it and getting it up and running in the site. So cool.
Have a good week. Good guys. We'll see you later.