What is your win?
Probably all little things, but it's not little to me. So my YouTube channel I
Have made I have gotten over 5,500 views Wow
Video or multiple video that's total total so far, but on one video
That I posted six days ago, what I did was took a clip of a video I posted it is
931 views that's the most I've ever had. It's awesome
I'm trying to get to a thousand nice. That's exciting. Yeah, it kind of breaks through all of the
That's awesome super exciting to see that I thought it was great
Awesome. Hey job. Good to see you
Awesome. Hey job. Good to see you and
Robin you how are you guys doing your stuff? We're doing great. We're I'm working on that five-minute
perfect webinar script and I am
also
Working on writing a book. I signed up for this 30-day challenge
Joshua's break. Okay, so he emails me
Instructions every day of what to do next so we'll see how that nice hands out
So I should have the book it's written, but it's not right, you know, I've got a
That's awesome sweet, all right, what's good we're gonna dive into we'll talk do some
Discussion and chat and then if you guys want to dive into some hot seats. I know last week
we did some more hot seats with with Pedro and
We'll probably if there's stuff you guys want me to show you or any training we can do it can do that as well
But typically I think what was good if we can if you guys have specific problems or specific places where you're stuck
not really problem, but
That will be a good place to start then we can figure out what we where we can spend the time to help
Me pull my chat up so I can see you guys
Yeah, let's all click on mark on Marcella's video
If you anyone ever does send you a short friend, God is with you providing
Just let it play don't click on it and be like cool a view and then close it that actually makes it worse because people
see that you
Bounced and didn't actually look at it. So the best thing if you can like and comment
So I'm gonna comment on her stuff and you guys can all do this to each other stuff definitely helps helps in the algorithm
Yeah, you're so close. You're like you got only
Fit 40 50 more views it'll happen
One thing you can some of these are from three days ago, but I would go back and reply to each comment if you can
We're talking about your stuff now Marcella, so I guess you're you're going on the hot seat
It looks like you hearted some people but I would just go back and like write something like thank you or you know
Something, you know just a few sentences if you can
Just go that will double all the comments and you have 183 likes, which is great
Oh, wow
and so I mean it really was surprising because I don't I just kind of post to YouTube but I don't look at it because
It just kind of depresses me sometimes when I only see like one view and so I stopped looking at it
It's just just I think on Sunday and I went what is happening
It's I think it was like an 800 and something then and I was like what's happening?
Yeah, that's the largest I've ever had and so I was excited about it
Let me show you the most so I have a little tool called vid IQ you guys can all get it
it's free highly recommend is a little plug-in you install and
It just tells you things so like while I'm looking at this it's cool. Oh, yeah, my subscribers went up to yes
Yes, but they only recently went up which is interesting
Wow, why can't I get this to come back?
I don't want that one
It's freaking out because it's it's definitely not it's supposed to be watching sure if you're watching shorts on a mobile app not a
Yes, okay, so here's your thing I'm just gonna pause it so doesn't do the next one
so
This shows you like you guys have this huge surge. So you got to about 500
And then it kind of plateaued and then it just recently I mean
let me see when you post so you posted it on the 27th and that happened and then
Somewhere on the 28th like another surge went from 500 to 900 and then it's just sort of like trickled in
since yesterday, which is cool, so
Again, just you may see these like it's just interesting how this is all the algorithm like thing seeing that it worked and then it
Maybe tried to boost it and it worked again. So you're getting two lifts, which is really cool and then
When I clicked on the subscribers here,
like it's been pretty much the same for all of 2023,
all of 2024, and then right here just went from 100 to 137.
A lot of times we just look at this and we're just like,
oh, it's not 1,000 yet, not happy.
But if you look at the actual data and go a level deeper,
you can see that this is the hardest thing,
getting to 100 is like a major milestone.
You can see it took you almost two years to get that,
and that's reasonable.
I'm sure you were posting or not posting,
and I'm not going through like how fast it is,
but it does, like you'll probably get,
you're going from 100 to 135 in like maybe two,
three months here.
So you'll definitely pass 200 in the next month or two,
I would assume.
And then it just sort of builds momentum
and it goes much faster.
And YouTube is the hardest one.
Like YouTube is the hardest one to get subscribers.
Yeah.
So.
And it was so crazy because I didn't even,
I just really took a video.
The original video has like a one part
where it's giving lessons.
It's like, it's the, I don't know if you can scroll down,
but it's these three things.
And I just took the second part of it.
I took like what I've learned and it's the first part.
And then the second part of the video was,
was remember these things.
And I just took that clip and reposted it.
And that's the one that's like shooting up.
It's so weird.
Yeah.
So I don't, you know, I feel like God is on it.
I put God on it, so.
That's awesome.
This is great.
So since we're talking, is anything we,
one thing I would just look at here
is like the first link you put up is the most important.
And so right now that's going to Facebook,
which is fine, but I may flip these just so that
you can see this.
There's only one link that shows right here.
So if that says your community,
that's probably a better thing.
Or if you have your lead magnet,
so you could do your PDF,
grab the lead and have people jump in
just so you can have like one clear thing.
Cause kind of this may, people like,
oh, she wants me to go over to Facebook
and like, and follow her over there,
which might be what you want,
but I'm guessing you'd rather have people
that may be in the community or buying the book.
Yeah, I would rather have them in the community.
Yeah.
I don't really want them there.
Okay.
And when you're in your,
if I go to YouTube studio
and you're in your channel settings,
let me go to,
and you hit customize.
I think you can set all your social media icons.
Been a minute.
Oh, here's the links are there, I think.
Yeah, so just,
it's literally a matter of like rearranging them like that.
Yeah, I see.
Okay.
Yeah.
Cool.
Awesome.
And then obviously everybody should have a lead magnet.
I'm setting my own ones up now,
but of course it's like,
even if you just use the tribe,
like lead magnet for now,
it's a great way to grab people
and we can plug them in somewhere,
you know, from something.
So let's see.
That's the only thing,
but this is good.
That's like a popular.
Yeah, very nice.
Is that where you're seeing most of your traction?
It's on YouTube?
Well, no, cause you know,
to TikTok, oh my gosh.
TikTok is, you know,
my followers have doubled on TikTok.
I think it's between TikTok and YouTube
that I'm having the most traction,
but YouTube has been the most recent
because it was kind of like,
if you go through and look at it,
it's like,
some of it was just like depressing.
Like, oh my gosh, I can't.
And so I just, you know,
I just focus on shorts
and I would just go,
just put it up there to kind of like say,
I'm coming back, I'm coming back,
I'm coming back.
You know, that was in my head.
So I don't, you know.
Yeah.
I don't want to say it's random.
I mean, I am being intentional.
I think I just really wanted,
I just felt like in January,
God was saying,
you want people to come into your community,
but you haven't been out here for a while.
So, you know,
and I just felt like this was a launching for me
after being, I felt, you know,
underground for so long
and working on my healing
and all of those things.
And now that I'm here,
I just felt like he was calling me out,
really calling me out.
Like, you're ready,
you have something to say.
And it's just been a grace on it.
So it hasn't even been like,
Anything I stress over, like stuff I was trying to do before,
it was just so hard.
Now it's like, I get all the, I can't keep up with the ideas.
They just flood.
I just, I'm like, okay, Lord, wait, let me write it down.
Let me record, like I have to record it in Otter
and using, I'm just all the things.
And sometimes it's just a simple, like with that video,
I just said, oh, let me take the second half
and post it today.
And then it does that.
So I don't have no real, you know, and I've done it.
I did my ad, I stopped my ad.
I was doing my ad to my PDF.
It got 200 links, but no one signed up.
So I was like, okay, let's stop that.
And so, but I just, I'm just gonna go organic.
I'm just gonna do it organic, one step at a time.
God gave me this idea to declare 30 days for 30.
This is the biggest thing I've ever done on social,
every day, like I have not done an every day.
And so this will be the first time.
And I just, you know, just kind of an idea God gave me.
So we're just doing it that way.
Yeah, and I think you mentioned that you're planning
to do a 30, are you starting today?
Yeah, I started actually, yeah, for the month of April.
Nice, I think that's great.
Yeah, and because we talked a little bit about it.
I think it's a great idea.
I think doing something just public like that,
if you guys are a very easy way to do a challenge
or just get content out and just practice the stuff,
like use, don't worry about the tech too much.
Just use YouTube, honestly, to get it public.
This is something we've kind of changed the tactics
a little bit for based on some of the things we've done
with Pedro, with the way he did his wisdom challenge.
That's been very productive.
Even the way we did our workshops for Tribe,
we're focusing more on just putting it on YouTube.
And you can even have ads that go like,
hey, I'm running this 30-day challenge.
You click on it and it just takes people
to your YouTube channel.
And so you don't even need an opt-in
because if you could just get people to land there,
they subscribe on YouTube,
now they're kind of connected to you.
That's as good as a lead.
So I think that would be a great way to,
one, to build your YouTube,
but also just to run the challenge kind of publicly.
And I'm seeing a lot of marketers
are using their YouTube channels as kind of the VSL
or putting that as the,
just putting it out of their content out there
and then having links in the description
to join the community or whatever.
So I would, on every video that you post for each day,
I would just in the description just say like,
one, to join the community, just subscribe to my channel.
Like just tell them what to do.
And you can mention that in the video as well.
And then in, and then you can also say like,
wanna go deeper, like join my book community here.
And that's where they can go buy the Gumroad link.
And then, so every single video is like,
it's got some content for that.
What are you thinking the format would be?
Is it like 20 minutes, 30 minutes, an hour?
No, Bruce.
Five minutes.
I'm just, and I'm not even doing live
cause I just can't do the live.
So I'm just posting.
So I posted it today already.
I posted like a little blurb yesterday.
I didn't get it out as earlier as I wanted to.
What was interesting when I posted on YouTube
at about six o'clock, five or six,
somewhere between five and six,
I got like 332 views like in 15 minutes.
And I was like, what is that?
So that was just a description.
So today I put up, and it's just like,
we're just declaring God's word.
It's the only goal to get people
to really speak God's word every day in a declaration.
And that's, cause that's really the heart
of what it is that I do in faith
is to just really declare God's word, you know?
Yeah.
That's great.
I think that's fantastic.
I think, yeah, getting people to take action,
giving them a template like that.
I mean, Lindsay just started this,
like read the Bible in 30 day group with her,
with our church.
And like, I didn't even know that was possible
to do that in 30 days.
But our, you know, this woman,
the like a woman's group in our church decided to host it.
And now she's reading like 40 to 50 chapters a day,
which is insane.
And, but that's like,
you just kind of inspire people to take action.
I think, you know, like, hey, if I just follow this thing,
I will, you know, gain some things.
And she's got all kinds of breakthrough
just cause one person decided like, hey, 30 days,
we're going to start this day and let's do it.
And then they just,
put a little bit, a little system around it.
Now everybody feels like they're a part of something.
Um, and they're all gaining tons of wisdom.
So, you know, if, if they follow those, uh, declarations, like they're
going to see some breakthrough in that.
Um, and so just getting, you know, people to that and kind
of putting a system together.
And of course you could reuse those.
Those aren't specific to April.
Like, you know, you could, those could, that could be a playlist.
I would, a couple of practical things would be to make a playlist in.
Uh, YouTube, um, for that.
And if you want to, you can use the premier feature, um, where it will like
schedule and say, like, this will be published at 7 00 AM, April 2nd or
whatever, and then it kind of has like a live ish effect and people, you know,
um, those are some easy, easy little like, um, upgrades, but I mean, I would,
if you're doing it, like, um, just start, you know, post it organically.
If you want to start to like, take some Facebook or Instagram ads, just make
one video that's like, Hey, I'm running this thing, click the link.
It takes you straight to that YouTube playlist and that's it.
That's like your whole funnel right there.
Just add to YouTube, like Facebook ad directly to click, click the button.
The link you send people would be just directly to YouTube.
Um, don't worry.
I'm selling this to myself.
I'm like, I'm thinking we're going to do this for our next thing too.
Just run ads to the YouTube channel because you have an asset
then like you, as far as new followers.
Um, so yeah, that sounds pretty good.
I think I can do that.
Yeah.
That's good.
Thank you.
Awesome.
Anything else we can help with?
Like, I think it was a great idea.
I know we talked a little bit about it, but I think it's, and I'm want to commend
you just for like taking action, like going from the idea to testing it and
just doing that cycle because most people never take the first step and then after
that, they, um, you know, they, they hold back and they, um, it's, I heard someone
say that, um, the procrastinate, uh, perfectionism is just procrastination
in a different form, and you have this idea where you were like, I want it to
be perfect, but really it's a form of procrastination is what's happening.
So you can just beat that down and not have any of that.
Um, and just doing it quickly.
Uh, so I would encourage if anyone's setting a date, like Marcella
messaged me yesterday, I think you said, I had this idea last night
and then she's running it today.
So like, that's perfect because honestly, if you thought about it some
more, um, you're just gonna, you're gonna build it up in your mind
and the fear will build and stuff.
So just kind of jumping into it a little bit, uh, uh, little scared.
Like you don't even, haven't really thought it all the way through
to know what to be scared about.
So just jumping into it is a great way to do it.
Um, so that, that kind of iteration is, is very powerful.
Um, yeah, definitely go before, you know, exactly.
Yeah.
I just felt like, you know, sometimes I feel in this season in particular, I
really feel like what God gives me an idea.
It's like, oh, okay.
And then, you know, he just reminded me like another guy did it.
He were like at the top of the year where he just made these low calorie
30 minute meals and he did it for 30 days.
And that's, that's how it kind of started.
Then as I got to thinking about it and starting to put the scriptures
together, I said, oh, this reminds me of the wisdom challenge.
But, um, I just really feel like it's just, for me, it's when he, I know
it's from God and I just have to obey.
And he just gives me the grace on it to do it.
The way I feel today is not how I felt when I started with kingdom messengers.
And so there is a, there really is some type of transformation
or grace or something.
I don't even know what to call it, but, um, I'm just doing it and showing
it, but I want to show up.
And I think, because ultimately I'm thinking about the community to know,
like, this is who you will, this is who you will work with.
I don't want them to get into the community and then they don't know like.
This is who, this is who I am.
This is who I am all the time.
This is, I'm always declaring God's word, no matter what, that is my
commitment that I made to the Lord in faith.
So yeah, that's my goal.
And hopefully to get people that I will mentor, coach, or walk through
hardships and tough times.
And that's, that's my, I feel that's my purpose, purpose and calling.
That's good.
Well, I appreciate you sharing.
And, um, I mentioned it in our live, uh, but I'm just glad to
see Marcella and Sally back here.
Um, you know, I know last week we got really deep, really fast with Pedro.
Um, and, uh, I just, I mentioned this as well in the video, but for
everybody, if you didn't see that, this is typically how it happens
when we do coaching and hot seat.
So I appreciate you guys being open and vulnerable and sharing, because I think
a lot of people, including myself.
got breakthrough for each of those deep dives that Pedro did. And I think Keith calls it the
sacrificial lamb, like one person has to go out and be like, this is the problem, and I'm struggling
with this. And we're like, you know, it's awkward because you're like, feels, you know, it's not
normal. People want to just kind of show everything's working great. We kind of dig down deep,
and then everybody ends up getting a ton of breakthrough in that. So we appreciate you guys
jumping in. But and then coming back, this is great. So we're just gonna, we said we're going
to dive into more hot seats if you've just jumped on. And if you haven't just put your hand up,
we'll go through in that. I know Robin's redoing his VSL. We talked about that last time. We did
a lot on the call. I think like there's more people in our work session last Thursday for two hours,
than maybe there were are right here. So we dove deep and looked at some practical
things on the tribe social side of how to set up some courses and get people into the groups. And
and then we spent probably like 45 minutes helping Jennifer like rethink her business and everything.
So it's good. You guys are you guys are making progress. It's good. I know it feels slow. But
it's just because the day to day progress doesn't feel quite as meaningful. But that's really good.
Yeah, who could we I'm just looking here. See? Yes. Absolutely.
All right. So I'm just gonna pick on people. So like Robin, I know we talked like two weeks ago,
we kind of mapped out your VSL. Where you guys at? You said you were recording it.
What other pieces are you guys working on?
Yeah. Yeah, I'm happy to, to share the biggest challenge that I'm having.
You know, it's writing the script, I'm getting the script down. I don't like that script. And I have
to write the other script. And I think once I have that to where I like it, then, you know, I,
like, like, like, Marcella is I have to be me, I have to, I'm not a Pedro, you know, kind of a guy
where he's all fired up. He's on caffeinated and ready to, you know, take the world on.
But I do want espressos, and you should be good.
Exactly. But that's not me, you know, and so I don't want to be something that I'm not.
And I'm hoping that people will see the realness and the genuineness and transparency
when I when I do this recording, and I'll share it with you guys once I have it,
have it completed. But it's, it's, it's just a work in progress. And, and the nice thing is
that you were able to, two Thursdays ago, you were able to put, you know, this framework together
for us with Ron and Gio on the call there too. So we're all working together on that. They're
working on the promotion side, and I'm working on the content side of getting this thing together.
And so that's kind of where we are with it. I, I am taking, I have a lakefront house that's
I'm going to in the mornings to try to work on this. So I've kind of committed the next 30 days
to get something accomplished on my book and get this thing out. So that's kind of where I am with
it, but you guys can poke holes in it or whatever you want to do, but I'm, I'm, I'm just working.
Yeah, that's what I think. One thing you can try is if you want to, you can go live in the channel
and just do the VSL once, or just hit record on your iPhone or webcam or whatever,
and just do it once live. Because if you kind of know it's going to someone, you'll be able to,
it just, it just kind of puts the pressure on a little bit more than, oh, I'm going to stop,
let me record. Okay. I'm going to wait till this thing's ready. Because if you kind of do a dry run,
right. The, the thing being on camera, you definitely have to kind of find your style.
Pedro for sure, just, you know, everything's in his head. He's a verbal processor. He just speaks
and, and, you know, goes for it. Try to get Pedro to put like a transcript or notes or script. And
it just, it loses all of its like life. I can't do that. If we do a webinar and I don't have slides,
like slides are my magic secret sauce. So that's one thing I found. I was trying to find the video
here on YouTube, but I saw such a great little 10, 15 minute training from someone talking about
how to sound very natural on. And one thing they did was they just created slides that they were
looking at. They didn't even show the slides to anyone out there, but it was just a headline,
a couple of bullets, and that was enough for them to glance at it and know what.
what I'm supposed to do with this thought,
but not enough to where you're reading every single word
and it's sounding like a robot
or that you're trying to read a transcript.
So, cause I think that's where
I think you have to be yourself a hundred percent.
Like you definitely don't need to be something you're not.
Cause that comes through, it's way worse
if you're trying to be someone else
than if you're just being yourself.
And yeah, just, you know,
I think that the tone of voice and stuff
is exactly as if you were just explaining it to me.
Like if I kind of came to you with my problems,
like, hey Robin,
like you've been in the real estate space for a while.
Like you've helped people do this.
Like, I'm trying to, I've got this rental
and I'm trying to do this thing.
Like, how do I go from this to that?
Okay, yeah, here's how the three things that would go.
I would like, I would do this, this, this, this,
like kind of just walk it through now, you know?
And it would just be like, you're talking to a friend.
I think that's where,
if we're trying to talk to like the world
and I'm like picking up this microphone
and everybody in the planet can watch this,
that's terrifying.
But if you're making a video for Bruce
or you're making a video for Sally,
like it's easier to visualize that
and not make it too formal or too anything.
And I think that's kind of how I would find your,
cause you've obviously talked to people a lot.
It's just, it gets awkward when you put the camera in there,
but if you can kind of just visually like do it,
you know, to people, I think that makes it a little,
it kind of breaks that down.
And of course the secret sauce is also just doing it.
And there's a,
I found this thing called immersive reader
in the Word doc,
which kind of puts the script in,
at the top of the screen so that you're looking,
if you're reading it,
it doesn't look like you're reading.
It's called, it's in the Word document.
It's called immersive reader in the view.
And the other thing that I learned is
I like the idea of slides, you know,
but in Expert Secrets, it has the script there.
You just basically have to make it yourself.
And so I'm torn between what you need to say,
cause you know, Russell Bronson is the biggest,
greatest salesperson that's out there.
And if he writes something, it's probably gonna work.
And if I do it, you know, on my own,
I'm not sure that it will.
So maybe I'll just try both of them,
record two of them and see which one seems more natural
and seems like it will work.
Yeah.
I think, and it is like the more you do it,
when we were in like video production world,
we have a lot of times we would go to people's houses,
like offices or whatever, and have them film.
And these are people that have never been on camera.
And honestly, it's just repetition.
It's just like getting it in there,
getting it clear in your mind, saying it again, again.
And so just hitting record, doing it,
and then just deleting it, hitting record, you know,
and then just trying to watch it.
And then if you can do the thing where you like,
you know, watch it yourself, you can listen,
like hide the video, just listen to it,
and then just mute it and only watch the video.
Like do that three times.
It'll be amazing how much feedback you'll have for yourself.
Cause you'll just be looking at yourself and like,
why am I looking over there constantly?
Like no one, there's no one over there.
Like look at the camera.
Or you'll do things where like, I can look at you
and I have to like, remember that I didn't even look
at the camera up there.
And like just little weird things that there's no,
there's no like head learning way to do that.
You just have to kind of do it
and then give yourself that feedback
and it just gets better over time.
So, but I think as well, like-
I have to ask the community a question here.
If anybody can give me some help with this.
The script, basically what I am working on
is totally against what Pedro talked about last week.
And I was going to do an online book
and I was going to give it away for free as a lead magnet.
But I'd like some feedback on that from not only Bruce,
but if anybody else has any feelings one way or the other
on the, on whether I should do a hard copy of the book
or whether I should do an online copy.
Yeah. Let's, what do you guys have some thoughts?
Especially all of our authors here.
What's the, what are you,
obviously a hard copy is going to cost you money.
A PDF you can share doesn't cost you anything.
So what's your, what's your aim?
What, what's the end goal?
What is it you want to achieve?
Well, first of all, money, costing me money
doesn't mean a whole lot unless you tell me how much
because I have a little money.
And I don't have a lot of money.
So if you have any feelings for how much your book costs
to produce, that would be helpful.
But basically the book's called Seed to Deed
and I'm using all of my different ways of buying,
unconventional ways of buying property
to help people stimulate their ideas of how they.
could maybe get into a home that are currently renting.
And so that's the purpose of the book
is to help people get into a,
I guess that's not really the purpose of the book.
I mean, I do wanna educate people on everything,
but I want them to see that there's other ways to do it.
Uh-oh, we lost him.
All right, I'll let him come back.
I've got, like at the end of the day,
if his goal is to get it out to as many people
as if it's to get it out there,
then doing a book launch, physical and digital
is the way to go, because you get out to more people.
I wouldn't offer either of them for free,
but what I did for my book launch
was charge the regular price for the book.
And then it was 99 cents for the Kindle.
It's a no-brainer.
That's good.
Yeah, 99 cents for the Kindles.
Yeah.
I've seen a lot of people do that.
And what that does is it still clicks there.
So hopefully Robin will get the replay,
but it clicks for Amazon.
It clicks you into a bestseller.
So then the next part of it for me
was that I sold enough books in that day
to become an international bestseller in three categories.
So I've just, I've got one more book left
of my first edition.
We're just about to do a rerun for the second edition.
And I get to stamp international bestseller on the front.
So again, it just gives more leverage.
So there's a strategy to do that.
And if Robin wants people that help me
work my strategy out and raise the eight grand
I needed to be able to do it,
then I'm happy to share that,
because Jesse from Above the Sun
was who I worked with to do that.
So.
Nice.
Oh, he just messaged me and said he's lost internet.
He'll join in a second.
But yes, that's very helpful.
And I think I'll, yes, if he's watching the replay,
I'll tell him to do that.
But my thoughts for him is that we did this
like two weeks ago.
We put like a whole funnel together for Robin.
So we said like super easy was for him
to create this little free training.
So that's what he's talking about, this VSL.
So his whole product,
he's like trying to build a house for someone.
So this is not related to anything you guys are doing.
So this funnel is a little different
than what I would recommend for most of you,
because his whole thing is super complicated.
Like he's trying to help someone build a house.
So the best thing to do is just get on a call with someone.
Like sometimes to try to automate all this is quite a lot.
So he's just gonna have, he can send emails,
he can send ads, whatever.
People sit there, they watch,
and then they apply to work to do this thing with him.
They're gonna put in a bunch of questions
that he was coming up with, like income range,
current, and then there would be a thank you page.
And then they would review it.
Basically, if they want to,
he has someone who's gonna call and set the appointment,
just gonna call them right after.
And then they'll do a call just with Robin,
and then they'll have like a get started page.
So he's like a little thousand dollars something deposit,
but then really they're trying to build
like a 100,000, $150,000 home for this person.
So they just need to talk to people is the goal.
There's no, and he doesn't need a challenge for this
because he was been trying to do a challenge
for a long time.
So just the same way you don't do a challenge,
don't, I wouldn't, like I wouldn't worry about the book
because that could take a lot of time.
And this is something, you know,
to kind of get back to like the strategy of it,
being able to focus is very powerful.
It's a superpower as an entrepreneur,
because we, it's shiny object, you know,
all over the place.
And this was something early on, you know,
four or five years ago,
we would get an ad for something and it's like,
oh, you could do an Airbnb rental property arbitrage.
And you do this thing and here's options trading.
And here's this thing.
And when you get super distracted, like this is the thing,
like this is the thing that's gonna change everything.
Like this is, you know, and you go all in.
And what I've learned just even in the last two years
is like, if you were to take like all that time
to go learn that brand new skill,
so let's say you wanted to get into like rental properties
or some other business thing.
And that's like not a bad business,
not a bad way to make money.
But if you took the 20, the 30 hours a month,
maybe that you're gonna go take to go learn that,
that thing, and you just applied it,
if you just took that same amount of time
and just applied it to the thing that you're already doing,
it could be your job that you're already doing,
putting more hours, like you could be just the, you know,
something that you're already doing,
kind of stay focused on that.
The odds that you could make more money
is much more relevant.
Like if we, if I wanted to go do something totally different
instead of doing tribe and building,
like we already got some momentum,
but like this is where we get,
we don't see those results.
enough. So we take a break, or we just kind of want to like, I'm gonna do this other thing to
make money over here. And you end up putting a ton of time and distraction to that. But if you're
just taking the same time and applied it to what you were doing, you'd probably be further along.
And so the that's the and that's the problem is we're all being bombarded with, you know, ads
every single day on the next big thing. So I would I would just be cautious of that. I'm typically
like, it's either like, like, oh, my gosh, I have to stop everything I'm doing and do this one thing
because it's the most important and I feel like this if I just did this one thing, it'd be the
best or just just say no to it. Like, generally, the default is no. And not getting too wrapped up
in the in the dream of it. Because yeah, or else you never really take the prog like you never
really make progress in that. So maybe a bit, but job. Yeah, you had your interest.
Actually, just was wondering, I select a little bit of the C to D thing of Robin. And do you know
if he's like, because you do a lot of like your own construction? Talk to him about it a little
bit. Like, about what? Sorry. You build it kind of yourself a lot of the house, right? That's part of
the. It's no, it's like a yeah, he's done variations of both, I think. Some of it's like
doing it yourself. Some of it, they have a they have a construction company that I think is part
of their business or partner or something. So they're typically building it. Because I thought
he had a thing with the tiny house and everything. And I was thinking, construction may be normal for
you, Robin, but it's not normal. Yeah, yeah, yeah, yeah, for sure. Yeah, he's got that one figured
out. Okay. Nice. Yeah, for sure. Okay, so cool. So, so where do you guys want to? What can we
dive into that to be helpful? I got time. Well, I don't know if Robin was was about to come back.
But I think, you know, Sally's approach is a definite approach. And I can totally relate to
the shiny object syndrome that you were just talking about. And so I finally realized I had
to pick a path and just take one path, regardless. So for me, that was recording the audio book,
I decided I'm going to do an audio book. Okay, my lead is going to be free chapters of that audio
book. Okay, and then I will start to, what I've been preparing is really ads that will point to
the to the free chapters. And if they're engaged with that, then they can buy the book and I'll
offer them a discount. But that was my particular path for for going through, you know, for going
through everything. So there are, as you said, there is, you know, there's a new shiny object
every, every single week. And, and I have so much so much so many emails just going into my spam
filter now, because I used to chase everything that I just ignore it now. And I'm really just
trying to do this. So this is going to be my test to see if this path works for me. And if I get
down and it doesn't work, well, then I'll try a new path. But I'm sticking with one thing right
now, and really kind of just following through with that. So I totally relate to relate to what
everybody's going through, and in trying to build, but you know, you find a path that works for you,
just like Robin said, you know, he wants to find something that works for his voice. Okay, and each
of us have our different strengths and our different skills. And so we want to try to do,
I think, you know, something that appeals to us, that is of interest to us, and that we can, you
know, feel we can be good at. And, you know, I think that's the real path rather than it's just
this way, or it's just that way, or chasing every new thing that comes along. If you've seen a lot
of things, just figure out the one, the one thing that appeals to you most and really just pursue
that. You know, my challenge is I'm working full time. And that's why I'm not here half the times,
because I've got other meetings or other things that are going on. So I just have to make it work
in my spare time. And, you know, when I don't have a meeting, then I'm here and, you know,
trying to get stuff done. So, you know, we each have our own challenges and whatnot, but you just
take that into consideration and figure out what's going to what you think is going to work best for
you. And, you know, if you need help, that's what Bruce is for. Apparently, no one has any questions.
I can't help you. But where would you say for you, like, where you feel like you're the most friction
in what you're trying to do? I think it was really just kind of nailing it down.
know, as as perfection can be a procrastination in a device. So I
really try not to do that. But I'm also my admittedly, my
biggest challenge is just finding enough time to dedicate
to, you know, to what I'm doing. And I've learned I have to focus
on one thing at a time. So you know, getting the book recorded,
that was, that was a lot. That was pushing through and making
sure I did that and getting that done. That's what I've done
past the past couple of months. And so it's almost all done
almost all of the all of the chapters are up there except for
two now the audio exercises, everything. And oh, and I meant
to do I'll have to put this in the chat before we end today so
that anybody in this group who wants it, you know, can can can
access the book for free. And if you've got any kind of comments
or criticisms or whatever, hey, please let me know. I've got a
thick skin. But I know this book is not going to be for everyone.
But but you all all of you guys are welcome to it. So I will
post that, you know, as far as that goes. So it's just been
time it's been focusing on one thing at a time and making sure
I get that done before I jump to something else. Because that's
the only way it gets done. Otherwise, I've got all of these
you know, 1012 things, pieces of it are done, and nothing's
completed. So I had to teach myself to know, just focus on
the main thing at the time and then move to the next thing.
Gotcha. And are you what's like, what's the, like vision, I guess,
sort of finish that finish out the audio book, finish the book.
So I guess we're calling that done. Now we're writing audio,
like, so the audio, my plan really is to put that out there,
I figured it would be easier to get feedback from the audio. One
of the reasons I went with audio is because I just tend to find
fewer and fewer people read themselves. So I thought maybe
that's something I can, you know, I can take advantage of by
providing an audio book, and getting the feedback that I want.
And so the feedback I get over the next two months or so, will
help me just finish off the book. And then I will do an ebook
edition of that, okay, and alter things and really kind of put
that out. Now, one of the reasons I didn't go with, with
Amazon, or with audible yet, is because I wasn't there, their
pricing restrictions. And the pieces that they're taking out
were kind of high. So I want to do my own ads and see, you know,
what kind of response I can get before I settle for doing that.
So that's, that's great. I think one thing to think about is every
form of that the book takes is like additional is another
project, right, additional surface area to build and get it
out there and publish it and not make any mistakes and all that.
So I would, I think what you want to, we have this concept,
we have this concept, when we're building apps, called, it's
called like creating like a thin slice version of the thing. So
like, instead of going and creating like, every single
version of this book, potentially the ebook, and also
because you see other people have an ebook, and then they
have the the Kindle, and I got to figure out how to do how to
get it on Kindle, then I got to go do audios, I got to figure
out how to do audio. So you've kind of got you've kind of gone
wide, essentially, right? Whereas if you can get just the
first PDF, okay, here's a PDF, it's not even anything, any
version as far as what you and, and basically get the feedback
loop to where I run ads for it, build the lead magnet for it,
and I start to get leads. And my goal is like, maybe just get
email addresses. And I think this is a good tactic for you,
because I think you could do that in a couple days, you know,
something of this week project. And then once that's running,
you can be putting, you know, 510 $15 a day, just building
that email list, and then go focus on your nine to five. And
then that way, if you go go offline for a few days, or miss
a week, or you're traveling, or you're working, whatever, you
come back, you're like, Oh, look, cool. Another 100 email
addresses. That's great. And then just keep keep building it
and kind of puts it on autopilot. And I find for me
when I have multiple things going as well, like, like we're
just we decided we're like always running ads for tribe. So
there's just always retargeting. I think it's only like 25 or 50
bucks a day. I don't know. I think it's 25. But that way, at
least if I'm not in a marketing mindset, like we were fixing
tons of bugs in March, like I didn't think about marketing
once. And we had all these other plans, we're going to do a
challenge this month, and probably not going to do that.
Um, so we're simplifying now, but the whole time I was distracted doing other
things, um, during March, which is all super important, uh, we at least had ads
running, so I could kind of leave that on autopilot and in my, at least as an
entrepreneur, you're trying to, you're kind of having all the plates spinning.
That's one thing that you can kind of have and just know that any, as long as
there's a metric, you can see like email addresses going up.
Um, we track our impressions.
We track like follower counts.
We track website visitors.
So that way we can at least see those numbers going up.
So it kind of keeps it on autopilot.
And generally we're like, you know, if you're an autopilot on a plane, um, you
just set the trajectory of where you want to go.
Like I'm going to this heading at this altitude and you just let it fly.
And then you can go and kind of focus on like other things, um, when you're in,
when you're flying and it's the same sort of thing.
It's like, that's a great autopilot thing where you can either go
focus on the next thing.
Um, and then all you're doing is repeating that same vertical thing of like, I got
this asset, it's the PDF or it's the book, got the landing page, got the ads.
Cause there's my three things.
And then go do it again.
Like for the audio book, then go do it again for like each of the variations
until you have a, cause you'll just keep, you'll get better at it for one.
It's going through those creative reps.
So you'll break it down.
I love what Marcella said.
Like, she's just going from idea to here's a video, like idea to busy it.
Cause as soon as you get it down, it actually becomes easier and faster to go
through that whole cycle one more time.
Um, and you're just testing it cause you may put the book out, get a few hundred
people and they message you and say, Hey, I really just want to do like one-on-one
coaching, or I just really want to do this.
Or do you offer that?
And you're like, then you just take your feedback from them of what's what, what
they need, um, and kind of build your next product.
So you don't have to think of all these ideas in a vacuum of life, you know, or
someone like it's probably, it's, I'm not saying it's wrong what you're doing.
It's like best practice.
Like there's a reason people have eBooks.
The reason people have the audio it's cause a hundred percent, people are
definitely listening to stuff more, um, than ever.
Um, but if the goal is like, okay, I'm going to get people to download the, the
PDF, get the book, um, or buy it or whatever the, the, the deliver was, then
you're just getting traffic.
So it's like, I'm just going to pay for ads or you can create, like, you can turn
all your audios, uh, recordings into videos using Descript with like captions
or something, and those can become YouTube videos.
So you don't even have to be on the camera.
I just, um, you know, that I could create that for you.
Um, so.
No, you're, you're, you're absolutely right, Bruce.
And basically you just, you really kind of outlined what I see, what I've seen in
my head, which is okay.
The first thing I'm going to do are just the audios.
Cause I can just put that out there.
That doesn't have to be perfectly edited.
It's, it just happens to be there.
And I'm just going to drive traffic to, you know, to that, if they like what they
see, then they'll either buy it or, or, or they won't, which will inform me, you
know, um, whether I've hit the, hit the market or, or I have it.
And as I get feedback, I mean, that that's just been, that was the one thing.
Let's get the audio out.
Okay.
I pretty much have, you know, this is not off the cuff.
So I've read the book, so I already have that.
But it of course needs professional editing.
It needs a whole lot of other things.
And I just, I want to see how this lands.
And then once I have that, then I can add, you know, the PDF for
the ebook or whatever format.
Um, but you're right.
And just put the ads out.
The ads are going to be next.
That's what I'm writing right now.
You know, in terms of, okay, let's get people to, to check this out and see how
this goes.
So just one step at a time and then following through the steps that you just
outlined.
Um, yeah, that's, that's exactly what I'm trying to, what I'm trying to do.
Yeah.
That's good.
And leverage, you know, you just mentioned the thing about, oh, they
got to be professionally edited.
Yeah, they could.
So if you decide like, I want the quality to be like this, but I don't have time
for it, you know, Fiverr, Upwork, you make a little write up, you know, what
you're asking for.
There's probably someone for 50 bucks who will edit it, all of it.
Yeah.
Um, we have an entire app idea that we've been talking about doing Lindsey and I
for about two years.
Um, it's, we'll share more of it at some point, but it's just, it's like a
prophetic AI app, um, that we've been talking about for so long.
And eventually like a few weeks ago, we're like, we just don't have the time
to go do this, but we could hire a designer.
That was the next step.
We shaped it up.
It was, and so there's someone who's working on it the last two weeks and I
haven't really thought about it at all.
Um, and that's like, just in, if you don't have like the folks, but you know,
it needs to be done, um, you know, grabbing someone for very, you know,
affordably on Fiverr or Upwork, um, it just helps keep it.
moving. And if you have the time and you want to not sleep that night or not have a weekend,
like do it yourself. But normally it's surprising how cost, like there's people who would do those
things for 20, 30 bucks, 50 bucks. That would take you potentially like a whole Saturday or
a whole weekend to do. So anyway, that's all just bonus. No, I think that that's good. And believe
me, I have, I've also gotten heavily into AI and been training it for a number of really for almost
nine months so that it can spit out what I want. It gets me 85% of the way there now. And it makes
things a whole lot easier because I don't have the time to do all this anymore, but I've taken all
that time in the interim to really kind of train that. So it's helping me get the voice, right? So
with the ads and with everything else, it can be intimidating, but it's worth the work. For me,
it's been worth the work I've put into it by a long shot. Awesome. That's great. Sweet.
Okay. Oh yeah. So Sally, I see you.
I was just a quick question really that, and it sounds like you've almost answered it as you've
gone along in the process, but coming from the other end of the spectrum, when I've written the
book first and then doing the audio, the going through that editing process is massive.
And what I had at the beginning before I started editing or before others edited for me with me,
and what I had at the end was fundamentally different. It was very, very refined and much
obviously a better product. So part of my question to you is that's great that you're inviting us in,
we'll be able to listen. That's awesome. But do you want, so I needed beta readers. I put out
to the community and said, look, is there anybody who's prepared to read this book? Tell me if like,
oh, that doesn't make sense or that needs to move into this space or whatever it might've been.
And so I got a good range, probably about 12 people to read the book before it actually went
out. Now, if I'd given them the audio, they wouldn't have been able to put the detail in
for the editor. I'm just, I'm just asking you a question from what you want to achieve,
because if a polished book at the end, you might want to think about sharing the PDF.
No, absolutely. And so I have shared the PDF with, with, with a few people that I trust.
Okay. To, to just give me that feedback, but you know, like I can count them on,
on three fingers. So, but yeah, no, I am, I am happy to, you know, if somebody's interested
in doing that, then yeah, I'm happy to provide the, the, the PDF, you know, for to just to kind
of go through and give me feedback. So if, if anybody is interested in that, yeah, just, just
let me know. Cause you're right. You can't do that. And you know, you can't get that kind of
feedback off, off an audio book. It just, it, it doesn't work as I learned, but that's something I
actually learned last week. So yeah, absolutely. So I'm going to put that in and anybody who's,
who's watching or listening, just, just shoot me a message and let me know if you're interested in,
in reading it and then I'll, I'll shoot you the PDF.
Sweet. Awesome. Good. Yeah. So we're probably, we're not going to, we had tried the, the Tuesday
thing. I think worked pretty well on a Thursday, sorry, Thursday sessions were great for March.
We may bring those back, but just stay tuned to the calendar. I don't think we have anything
scheduled. I'm taking most of Thursday off. So we won't be here this week. But we'll just keep,
stay tuned to the calendar. I think my goal for those is really just to help you guys get,
you know, if, if you guys were here, we were like, Hey, let's do coffee. You know, everybody
asks for that, you know, at church or whatever, like, how would you do business? You do marketing?
Like, can we grab, can I buy you coffee? My answer is generally no. Because I know coffee
is only six or $7, but like, this is a lot that you're asking for free. But that's, that's fine.
So you guys are part of like our, our circle here. So I wanted to say, like, if you guys were
just hanging out for an hour or two, like, what's a ton of stuff we could get done.
And like, you know, building the landing page, publishing it, turning the ads on. That's like
very doable in an hour. It's very doable in 90 minutes, like a hundred percent. So some,
some of those things you guys have been thinking about for like three months, like we could do in,
you know, 30, 30 minutes to an hour. So use, use that. We'll let you guys know when the next one
is. But that's kind of my vision for that was if some of you guys are really close.
to launching and getting your thing out,
then I definitely wanna help you guys out.
So, and then use the community group as well,
like the feed, just post a video, post something.
I'll easily make you guys a video
or if you guys are stuck on something.
And not just like, I don't know which button to push here.
It's like, I don't know what to do.
I have this thing, I have that thing.
I have no clue what to do next.
Like strategy as well, we can definitely dive into that.
So happy to help you guys.
Awesome.
Cool.
Well, we'll give you guys back a couple of minutes.
And if he has anything else, we'll chat in the group,
but we'll see you guys next Tuesday.
And we'll update our schedule and calendar.
Like we've got some guests coming as well for next month
that we're planning for, I guess it says April today.
So for April, and then we'll probably have Pedro back on
in a couple of weeks.
He's actually gonna be, that was part of this Pioneers.
Like he's gonna be doing that each month,
one Tuesday a month.
We'll keep up with that.
So I think next time what we'll do is we'll just do hot seats
the whole time.
And we'll also have you guys fill out some questions
ahead of time and get on the queue.
So you can just jump in, got the questions ready
and go from there.
But good luck to you guys.
We're praying for you guys.
Have an awesome week.
We'll see you guys next week.
Cheers.
All right.