Hey, how's it going?
Going good, going good.
Um, um, I also invited, uh, Gio, Ron and Gio are the marketing and, uh, creating
the marketing pieces and doing, um, Facebook ads and Google ads, they're
responsible for building the tribe.
So I figured I should probably have them.
Yeah, we can kind of talk about this and get on here.
And that kind of thing.
So, yeah, I'm excited about, you know, this, this meeting, this possibility.
This is a good, um, this is a good addition to what we're doing.
And the fact that you're committed to helping each one of us get
to a million dollars in revenue.
So, um, with that commitment, you know, we're, we're ready, willing
and able to do what we need to do.
We just need guidance.
Yeah.
I think some of you guys are so close, uh, to the, to the thing that
just, it's just tweaking the ads.
It's just, you know, changing copy.
It's like dialing in the offers.
So I was like, let's just do some work sessions.
Um, see how, see how it goes.
But yeah, I see Giovanni's on here and Ron Rowan.
Ron.
Yep.
See you on your team too.
Okay.
Hi Gio.
Can you turn your cam?
Oh, there you are.
Hey, you've got a tiny house, black and white, tiny house for the background.
Good.
I like that.
Awesome.
Yeah.
So tell me like what you guys are working on now and like, where's, where's the,
where's the friction, like what's not working?
Well, um, I'm going to, I'm going to let Ron and, um,
and Gio kind of, um, guide us on that.
Basically, can I share my screen?
Yeah.
Um, and, and Ron, you might want to queue up some of the ads that we have too.
Um,
let's see.
Hey, Sally.
I had it queued up here, but I can't find it right now.
There it is.
So this is your ad.
This is one of the ads that we have.
Wait a minute.
I forgot to share a sound.
Wait a minute.
Let me get back out of here.
Stop share.
I can already give you one suggestion.
So Ron and Gio, this is Bruce and he is, um, he is our guide for today.
So hi, Sally.
All right.
Let's be very early for Sally.
I can't believe you're on here and on camera.
Good for you.
All right.
Yeah.
Now we're sharing sound.
All right.
Let me start all over again.
We're calling this the seed to deed system.
And our whole idea is to grow owners.
You know, we, uh, want to take people who are currently renting and take that current
rent spend and turn it into owning a home.
And, you know, that seems impossible in a lot of ways, but we've figured
a way to make it happen.
It doesn't mean that you don't have to suffer a little bit.
And I'll explain why in a minute.
But it's a way to make it happen.
It doesn't mean that you don't have to suffer a little bit.
And I'll explain what that means a little bit later on, but it's worth it.
It's worth it for the end product.
So that's one.
Okay.
This is good.
Okay.
So there's some really good content there.
I think the script is really good.
Um, here's what I would say, and we can do this like now, like in the next two hours,
I would pull out your phone and I would say, I just shoot it again.
Um, the not on, not this, not recording with zoom.
Um, I wouldn't use that as an ad to start with.
If you're running it as an ad, pause it, stop it.
Don't don't, that's not going to work.
Um, for a number of reasons.
One, you need to be like on the first frame of the video is you
on screen talking full, full frame.
Um, kill the countdown, kill the logo that came up at the beginning.
Like it should, and you should hook, you got, you've got three
seconds to hook people, right?
So it'd be like that.
I think you had a line and we can look at the script that you had.
Um, do you have it written out anywhere?
Um,
Um, no, but we can certainly do that.
Yeah.
I think Gio, you might, you're the one that created the ad.
We basically took, um, a snippet from our, our, uh, workshop and created that.
There's a great, cause the, the ad's going to get played like over and over
and over again, you know, hundreds of thousands of times on, on ads.
So just, it's worth taking it like it's worth grabbing it from the video, like
you did, cause that, I think there's some, I think that was the right.
Content to, to use.
I just think getting in the right format would be worth just rerecording it for.
Um, and I would make it kind of casual on your phone.
Um, not overly produced, even sitting down.
If you're standing in front of a tiny home or just a home for that
matter, um, would be great, but we can, we can workshop some, like
a, a really good hook for you.
Um, so yeah.
Um, well, yeah.
And that, that was our first, you know, one, when we wanted to look at what
content we could take from one of the workshops we initially did.
Um, and so Gio kind of pull like nine or 10, um, different videos to, to review.
And, uh, you know, that was one of the, you know, there was another one, but
that was even less and a lot longer.
And I thought like, well, at the moment we wanted to run an ad, that's what we
had that would work, um, in any capacity to, to start getting the word out because
we weren't doing nothing at the, at that moment.
So really it was just an exposure and awareness kind of thing, but that's
not the only thing we have running.
And it was our very initial one where we tried to kind of use some of what we've
done to get a quick message out and just see kind of what the feedback would be.
So, yeah.
Just to throw it out there, just want to add some context because all
this is kind of needs context.
Otherwise it can just be looked at.
It's like, well, what's wrong with that?
What's wrong with that?
But it's like, there's context to everything.
Can you, um, can you pull up the three ads we have running and share those?
Yeah.
If you want to, I think so.
Let me see.
So that was our first one really short to the point.
Um, then, okay.
Can I share?
So a couple examples, um, April that up.
I just, you know, of course we, uh, are always going to lean on chat
GPT just to quickly throw some ideas out here, but which you need a really good
hook, so it would be great if you're going to spend an hour writing this script,
you're going to spend 50 minutes, uh, five, zero minutes, most of the time,
basically working on that first five seconds.
Um, and what I would do is create a few variations of it, um, just the hook and
you can try different things with the ad.
So something along, like you basically need to get the fact that, because this
is to go still from rent to from renting to, uh, paying rent to paying a mortgage.
Is that right?
It's still a goal.
Um, so that's, you need to basically know that this is for a home.
So that's why I think if you're visually standing in front of a tiny, like it
doesn't have to be tiny house, but any, any home, um, and you kind of like, you
know, uh, it just gives you context about, this is something to do with a home.
If you're sitting in an office, doesn't, doesn't help.
Like, uh, I would not like that.
So you just want to give that, cause that's part of the thing that
you're communicating is that.
Um, so you could say like, these are some of the chat GPTs.
I don't think they're perfect, but the context could be like, Hey, are you
still paying your landlord's mortgage?
What if you started paying your own?
Um, and I'll drop these in the chat, but like, uh, home
ownership may be closer than you think.
Um, if you're rent, like, and then you can say like, if you're still, if you're
renting, you know, and are trapped in the endless cycle of only ever renting,
maybe you don't know that it's possible.
Well, I'm hosting a workshop.
I'm going to show you how to go from renting to this in whatever, this much
time, and that's where you can introduce yourself in that point and be like, Hey,
I'm Robin and, uh, I've, I've been doing this for a decade.
You know, I've done X number of, you need something that qualifies you.
I've done this many.
Um, uh, uh, I've owned a home for 50 years and now I, or something.
Yeah.
We've bought a lot.
You've bought and sold a bunch of homes.
Like you, you have, um, uh, let me.
Yeah.
Sorry.
No, no, that's okay.
Um, I just want to kind of run through it that way.
We have, you have more to comment about and it might, it kind of come full
circle once you kind of see the, the quick short-term kind of gamut of the
marketing we have done up to this point as far from an ad perspective, then you
can, so here is one, uh, there's actually.
of them, but they're slightly different. One's a little bit like, I just consider it short version,
kind of long version, as much as they're the same site. And so this was our second thing after we
did that one, and I wanted to create something just visually appealing. It doesn't have, you know,
probably the impact you would have if you did a video with, you know, Robin up front,
and all that kind of stuff. But the point kind of was that we don't just do it for the ads. This is
also going to be going on our Facebook page, potentially our group page. You know, there's
potential emails we've sent out. So again, this was to kind of capture the essence of it.
And then I had a short version for the challenge, and then a little bit more and more detailed. If
people were on desktops, they wanted to read it. So I kind of did a tool, kind of like an
almost like an A-B test, just to see if more or less. So that was the next step.
Let me, okay, let's talk about this ad. Before you move on, let me just look at the ad here. So
this is great. Visually, like it's obviously like colors and stuff. I think this would be a killer
ad in a magazine. This is not, I would never run this ad on Facebook. And here's a few reasons why.
There's just too much text. So I would kill all of that. Actually, let me do that again. I would do,
I would kill just this section here. I kind of like the bottom part. I would kill this. I would
kill, you can keep the dates, just put the date in here somewhere. So keep this and keep this part
right here. Like just that part, just deleting a bunch of stuff will be super helpful to get.
So the goal is like, you just want to hook them, learn the secrets to build,
learn secrets and build your current. See, I don't know what that sentence means. I don't
even know if it's a complete sentence, learn all the secrets and build using your current
rent spend. We probably need a better hook than that. Yeah. So it could just be simple or like,
you're like without- Turn your current rent spend into home ownership.
Yeah. So it's always like, here's the promise, like own your own home without the this and this,
right? Like some statement like that, like turn your rent into a mortgage without a massive
down payment or something. So let me just show you guys like what, and I'm going to steal the
screen real quick. It's a great example. So this is how simple our ads are. The first pass. There's
a whole course we could probably teach on this and a whole different thing. But I did a course
here where like, this is the whole ad. There's no logo. There's no, it's like, Hey, true or false?
Your community is flourishing with Facebook groups and people, it just hooks you like,
yes or no. Like my communities, or you can have like a quote, like I used, I attended seed,
like you can just have like, Robin helped me. And I think you did this for your daughter. So
you could literally have her write it for you and just be like, you know, Robin helped me take from
my rent with this, you know, without this was a quote of a user saying something like that.
Like, these are just little stats. So we do a first a pass like this because I throw 12, 10 or
so ads at the algorithm. And then what you do is you see which things are winning. So you see the
ones that the stars, those ones worked. Those ones that got the lowest click-through rate,
this tend to work as well. I don't know why, but like high-ticket customers check quality content,
like high-end custom app. Nope. Like don't have that. So then what I did is I first pass is just
copy only. And you do this break. This is the whole ad. The square includes the little blue
bar.
Or if we have our colors, would we do our colors or just?
Oh, just your colors. Yeah. But yeah, pick your, pick your green or whatever.
Green and white or something. Yeah.
You can see it's just to grab your attention and see if people click on it.
Because the only reason you have an ad is to people. So if you're doing static,
I would go super simple. And then the landing page, like most of that, you have like your
check boxes and all that content could be really good, but that should be like the first thing you
see on the landing page after you click. And then, you know, we take all the copy that works
and we push that into like versions with, with, you know, pictures and graphics. And
then you can kind of like try different versions of that. But it should just be very simple.
We also flip it around for like portrait, if you want to make it more portrait focused.
But anyway, start with, so I didn't use our fonts or anything. I use these like very simple,
you know, just this very simple template. And you could spit these out in Canva very,
very quickly. And I show you this because I don't know which of these is good. And you don't need
to either. So we can throw out a.
bunch of examples and you could literally like screenshot this and go back over to my
thing here and be like, replace all of these with copy that would work for C2D.
It's okay. It gets, it figured it out. So here we go. So like, I just wanted to get
you guys as much value here as possible, but I'll, and I'll just paste all this in there
for you guys. But like, I thought I'd be renting forever, but now I own my dream home. Honestly,
at this point, I don't think you even need to like be a real quote. It can just be a
concept. Like this is what people could say. We went from paying rent to paying our own mortgage
and you can too. Like, even that's fine. That's, that could be something Robin could say. The path
to ownership is complicated and confused, like true or false. The path to ownership, this is
great. Renting, it even tried to like put the stars in there. It's, that's funny. So I would
run these now, like I would, we could pull up right now. You could load them into your account.
I can look at them before you send it, but I'll just paste that in the chat if you guys want any
of that. But I just want to, what I'm trying to show you as well as the workflow of like,
how you could, yeah, like Sally says, true or false owning a home. Owning your own home is easy.
That's good. So you can try 12 versions and then it's not my opinion over yours or
ChatGPT. It's just like, yeah. And then again, once those work, you could go back and add,
like once you have one that's winning really well. And I'll show you what winning looks like.
This is a very great little tactic. So,
so we tried different audiences. We took, I'll just, I won't confuse you guys too much, but
we took all those ads and you look at them like this, like cost per result.
And I think we looked at cost per click. So some of these, this ad, for example,
ad one, and I named them all that. So I know which one works. This ad one
cost me 30 cents to get this person. This one down here costs a dollar 60.
So this is the one we'd want to like, I would consider a winner.
And you can see that also just looking at the number of clicks as well. Like this one got seven
clicks. It was 40 cents a click. That one's pretty good too. So I could just look at this one and say,
what was this one? It was your community management is automated and streamlined.
So that would be one that you could take then, and then go to kind of more of the creative, like
add a photo of a home, like the picture of the keys, I think are great. Like then you can kind
of go to the next level. And all we did, I learned all of this for $20 all in. So there's some,
I can maybe show you guys how to do this. I took a specific course on like,
how to set this up, but you create a rule. And as soon as it spends, as soon as it gets
a thousand impressions, or I think I said it's a 400 impressions, it turns it off.
So it's like this little splash of like, it shows it to 400 people or 500 people, and you can make
it a thousand people if you want. And once it does that, it turns it off for you. And then
with that, you get a very even thing. It's not like one got $10 to play with. The other one got
$1 to play with. So we've got 36 clicks. These clicks are not to try to get sales. It's just
to try to get data to figure out what's working. And then if you want to take some of these,
that could turn into your video ad as well. So that could be like a good strategy. Sorry,
I just wanted to show you all of that. And then yeah, hopefully that gives you guys some ideas.
Okay. All right, Ron, what else are we running? What other ads?
Yeah, give me a second here. So then we have one other that has a split personality
is the video we created. There's a version that I created that had a little bit more of a funny,
corny sense to it, and then one without it. So I went ahead, here's a...
I want to share your screen and your sound.
Oh, it's not sharing. Okay. Yeah. Yeah. I haven't got it up yet. So...
Sally, did you have a...
Question comment. Well, yeah, I've come to do some work, but all I can do is hear you guys
So I can't actually get on with what I need to work on
Very rude great information, but I'm not ready for this and it's not specific to what I need to work on
I've got to do this
So, how do I mute you guys one? Yeah good question
I share this in the first so there's a little where it says audio where you can like mute your mic
There's a little up arrow. Yeah
Then if I mute that
Yeah, so what you do is you click and don't click the audio like mute you just there's a little arrow
You click on the odd arrow up and then there's an option that says leave computer audio
And that will actually you will disconnect from all of our sound
If you want and then when you're ready, just click on it again, and you'll jump back in and we can get rid of all
of our yapping
Yeah, that's great team carry on working. That's awesome. Then I can get on and do what I needed to do
James
Okay, are you able to see my screen? I see it. Yeah go for it. Okay. Good. All right, so
One second
Okay, this is the kind of the quick Ricky version which is just kind of a more of a commie
Corny funny thing just to add some little spice to this particular video. Then I have a version without it
But there's Robin on video I know you could do it on a phone
It's the person yes, it's good. I can't really hear it though. It's nuts
Maybe I'm turn up. Yeah, it's good that you have the is it subtitled?
Is that like so I think I added it in there?
Okay, it's not like auto caption or whatever. You couldn't hear it
No
How about you Bruce
No, but when you yeah when you share your screen, there's like an option to share the audio as well. Oh
Okay. Yeah, I'm sure your screen and then
Before you share again click. Yeah. Yeah. Yeah. Okay
You gotta unshare it though first. Oh
Okay, stop share
All right shares share screen and it'll come up with an option to share audio
Okay, share sound okay, that's an option on the side so okay
I'll do that. So, let's see if that works
All right now tell me if
Go away, all right
Yeah
Yeah, we can hear now, yeah, you okay
Okay, can we just pause it there I just want to do it in pieces so we can create
Okay, so honestly, that's a killer opening scene. Okay, so that definitely will stop people scroll because people
love
Something that's like oh, is this person?
Okay, like they you know, so like and it starts out with like you kind of panning up to it
So I do think that's very very good. Actually, I
Would even like if it pans up and be a little more integer like hey
Hey, are you okay? Like, you know a little more like I don't know if you can kind of over overdo it, but make it
Go ahead. No, I say that's a great way to grab people's attention because they hear
That it leaves people with a lot of questions like
Mr. Beast does this really really well like he only just opens a bunch of loops like you have this
You have an open loop of like oh, is this guy? Okay, like what happened? How did he get there?
Who is he like what's going where is this?
Like well, you know, I don't even know this person is it just opens a ton of loops
With that one little quick in a quick visual. So I do think that's really good
And
I
Think okay. So then I think you can show like
like
And just make it very short. So like hey, hey, are you?
Okay, you see the rent increase for like no more than one second and then it's just right into Robin like
Yeah, that was a shortened version so I totally get what you're saying
I did try to shorten that because obviously you don't want the drama to play out. The point is it's just a short version
The point is
to grab their attention, you know, they'll pay attention for that few seconds, and then they see
the message, and then you go into the spiel. So, you know, it still may be slightly long, but,
you know, I still wanted to keep some of the essence of it before I kind of cut too much.
Yeah. And actually, I think it does a decent job of that, you know, it always could be,
you know, more perfected. But, you know, I had literally like 10 minutes to record this before
that gentleman was literally leaving for the day, because I just came up with the idea. And I
thought, I got to quickly try to record this, because it came to me right away. And I didn't
have anything written down. I'm like, okay, I want to wing this, just to try to because I mean,
the point is, is that with for me, anyway, it's like, you know, we're just kind of getting this
program off, off the bait, you know, try to get it going. So your initial one or two ads,
how we started off with was, what can we quickly get up there? The second was like, I just wanted
something kind of that postured it in a way that was like, positive. I know, image ads are not doing
as well on Facebook as much anymore. But it was to kind of get going, get something out there. And
it wasn't all going to be an ad. You know, we do put it on Facebook page. Can we see me? Can we
play the rest of it there? Yeah, no, you can play the rest of it. Want to hear it? Want to watch it
again? Or because you can just play it from here. Yeah. Okay. Not again. Are you tired of paying
rent? Okay, pause it there. So basically, like, again, just so we're 13 seconds into the timeline.
So Robin's face should be on screen saying this, like, at four seconds or five seconds. So it's
like, hey, hey, are you okay? Like rent increase? Hey, I'm Robin, like, I'm Robin, but he would say
like, hey, are you tired of paying rent? And even like, when he holds up the sign, like you see it
for a second. And he's already saying, like, are you tired of paying? You know, that's the hook.
And it's Robin on screen. And then to use within the first five to six seconds, like he's on
camera talking to you, because you kind of got their attention. And now they're ready to know
what this thing is about. And then you just, you know, if they see like, hey, are you tired of
paying rent? Then they're like, the only thing, the only reason the first six or five to six
seconds exists is to get you to watch the rest of the video. And I would make it very, very,
like, concise. So like, that is it, hey, are you tired of paying rent? You know, I've helped people.
Hey, I'm Robin. So like, question what it is. Hey, I'm Robin. I've been doing this some sort
of qualifier, like one sentence of what you've been doing, or what gives you the right to
help people. You know, I've owned 10 homes, or I've purchased this many homes over this many,
over this many decades, whatever. And I've helped people do the same. And just say, hey,
so I'm hosting a free workshop, or I don't know if it's paid, we got a free workshop,
where I'm going to help step you through how to go and then just reiterate it how to go from paying
rent to now like, to owning a home, click the link below. That's the whole ad. So that would be
maybe 15 seconds to all in. We can try to write it out if you want the script. But
so that would just take, I still want to watch the rest of it. But I'm just sharing like, I would,
you're at the 13 second mark, which this is the end of the video, what should be going out?
Definitely, because it's like, again, the only point of the ad is to get people to the website
to go learn more about it. So we don't have to tell them everything about the workshop in here.
Um, which I say all this to keep it really simple, because then it's less words to record,
and it's more chance that you'll get it right after the fewer, fewest amount of tries, right?
So cool. Okay, let's keep watching it. Sorry, I'll stop interrupting.
No, yeah, we should probably just watch it all the way through. Because then you get the full
context of what I was trying to go for, whether or not it should be shortened or not, we can,
you know, we could definitely look to do that, that stuff. So you're tired of paying rent.
Hi, I'm Robin Butler. And for the last 50 years, I've used unconventional but legal ways
to acquire property. And I would like to help those of you that are throwing your money out
the window as far as I'm concerned, when you're paying rent when you could be building up equity
and getting tax benefits and everything from owning a home. Cool. That's great.
Cool. Okay. So wait, wait, wait, wait, wait, wait. Okay, the encore.
Okay. Good, good. All right. Okay. So I think that's, that's good. I think if you rerecord
the video, I would be in a finished home, because they're not renting.
thing of, you know, unfinished home. So then that it's visually telling me, like, do I want to go
build a custom home? Do I want to go, like, like find a contractor to renovate my home? It's just,
it's probably the wrong context. So potentially, like, just, you could be walking around the
outside of a home or something that just, you know, you can be referencing that we're a home.
Well, the reason why we did the home currently being built is the system is that you're going
to either build a home, own or build a home, or you're going to hire a contractor to build a home.
And you're going to live in a tiny home on the lot that you just purchased for six months while
you save up your down payment. But that's how the system works. And that's why the framing.
So that, what you just said there should be in the ad. Like, not anything else. Like,
because it's got, like, I don't have the context of the system. And you can kind of just say,
you have to give the whole thing away. But that could be at least be on the page.
You don't want to keep that a mystery until the event, you just want to be right up front, like,
so I've got a system that allows you to purchase your own property,
build your own home, and do all of this without having to, you know, take on,
you know, without depleting your cash flow or without any additional, without breaking the bank
or with your current rent budget or something like that, you know, current rent budget.
Because that sounds really impressive. And that's a cool, cool system. So I think,
because that there's something, there's a good, they know exactly what to expect now, like,
it's actually better than just, like, owning, because at first, like, and this is, and I know,
like, we know this, I've been talking to you a lot about it. And we've watched the video and
we're paused and we're talking all the things and I still didn't understand what this was for. Okay.
Yeah, there's two paths. There's two paths, either own or build or use a contractor,
but you're not going to build a house.
And I think to go from, like, you know, you're not going to build a house,
but you're not going to build a house.
And I think to go from, like, so in the ads and the workshop and the landing page, like,
don't worry about, you can call it the C2D thing somewhere as a title, but don't worry too much
about the logo and all that, because it's, no one knows what that is yet. So they don't have
any context for what, like, what they're talking about. So I think that's great.
I mean, we can try to write the ad there, but I would, so then I would be standing in front
of a tiny home. So I don't know if you have a tiny home that's on a property being built.
I mean, that would be ideal because you could be like, you know, I'm going to show you how to,
do they rent the tiny home, I assume?
Well, basically what, no, what they do is they take the current rent spent and put it into escrow
for their closing. And they're supposed to do certain things like improve their credit or
don't buy a car or do the right thing while we build, while we build their house. And if they
don't, if they screw themselves up in six months, then they lose that 1,200, 1,500, whatever they
were putting into escrow. And that is renting the home. Otherwise they get
free rent for six months when they buy the house.
Uh-huh. Gotcha.
I think this is really cool. I don't know if you need a challenge.
No, speak freely, you know, we're here.
So that's the ultimate, is that what you're trying to sell them? Or are you trying to?
Yeah, we want to help a thousand families.
So you, what does that cost? Is it like, how do you make money? Is it in the building?
We make money by building the house.
Yeah, that's how.
There's no extra cost to you.
I'm sorry?
There's no extra, like there's no extra fees that they have to pay. It's just when they,
when you build the house, you do it for them.
Well, we charge $9.97 in order to get in there and that's it. And then they take the current
rent spent for six months, put it in escrow and that's all they do. And they close on a house.
Okay. They put the expertise and guidance during this process. That's really what, you know,
a big part of it.
But they are using you to build it because that's where you're making,
that's where you're actually making your money.
Yeah. They're going to use, they're using us to either guide them through the owner builder
process, or they're using us to actually, I have a general contractor, Steve.
And we'll build the house for us
This is great. Very cool
Was anything else you want to show me? I want to draw what I think you guys could do
No, those that's kind of the beginning of our
Advertising as you can see it's kind of progressed
But it's like, you know, it's it's I'd like to more time be able to create more simplified
versions of of it and
You know get get direct to our message and I think that's what you've been alluding to kind of you know
Speaking of it's like, you know get a specific message and kind of hone in on that and that'll draw them
You know to our to our stuff. Gotcha
Okay, I think this is good. I think you can I think you guys are the things are cool
I always thought this was a cool
product
So I
Would do this
Yeah, this is this is what I would I'm trying to give you guys that like if
You guys like if I was coming to be like your chief marketing person for the next two weeks
Like this is how was what we would do
Get the most
Most okay. So let me sorry little tools not cooperating
So I would have
A
This is called like a VSL a video sales letter
So I think you guys are doing a lot of work to get people into a challenge
And it's like by the time that's like so diluted to who's saying at the end to get the offer
Like you've you've kind of lost people
and
They're not really like learning
there's some things you can make them aware of but
So
Anyway, so I think you could you could people should
Okay, it's coming it's coming together I would do it this way actually then
Okay, I would record like a a
15 to 20 minute no more
version free training thing here
The goal here is to like, you know put in your email address and name and become an opt-in
So it's it's name
Email and then you start watching it. So it goes from the ad
Hey, so I only say this to see the full picture so that you don't have to
You can just do this ad once I would say like hey
I've put together a free training that will show you step by step how to do this thing
Name email
This page is tiny. Like this almost is like closer to what you guys had on your
ad
Right, so it's it's like a few bullet points
Here, let me just go
It's it's the this get this
Get that like, you know
So you have a couple bullets, you know a hero title here
Very very simple and into and into this right so it's super quick
And a button they
Hey go, so it's kind of just like confirms like I'm on the right place name and email now you got a lead
Okay, that's that's the that's the whole point is you got like this lead?
Here you capture their email and then immediately they're on the page this could be 15-20 minutes
And go like, you know, whatever the training is here and then there's one
giant button here that says like
apply
You guys need people to apply to this I think
Because
You go through the training and then you say like this is good
You have to put an application in
Their renters they're used to doing applications. So you want to apply to work with us?
We give you all the information
here
apply
For the program you don't even have to say how much it is just at the end of this you tell them like hey
so we're looking for
50 people this year or X number of people this, you know month. We're looking we're looking to take on 10 new clients this month
If you're interested, please apply that goes to a form and then you get on a call with them
Now you get like Robin I would if you can do it, I would have you just on the call
Because they're gonna fill out the information. They're trying to sell themselves to you of why you should consider them
Hey, this is my what do you then you ask them all the right questions? What are you currently paying for rent?
$1,500. What do you think your credit score ranges?
it's under 600.
What do you think this,
you look at all the answers to that
and you can just decide if it's worth
getting on a call with them or not.
So.
And that's what the form would have on it
but we have all those questions on it.
So that's when they get on a call,
I know what they're saying.
Yeah, I've got that form already written.
Perfect.
The questions that I have to ask.
Yeah.
It would be like, you know, income range,
it would be like credit score range.
It could be.
Current rent, current savings,
how much they have, you know, stuff like that.
Yeah, because you're just trying to see like,
yeah, exactly.
So if you've got the form,
it's just probably just reorganizing
some of the stuff you have.
And then this just goes to a page that says,
thank you, we will reach out to you, right?
Like, we'll be in touch.
Are you gonna send this to us?
It's recorded, but I can,
yeah, I'll screenshot it when we're done if you want.
But the recording, we'll put the recording in the app.
Okay.
So, because I think this is the,
now what I would do,
okay, this is great.
This is just your, this is the top,
this is the hard part stuff.
Go get, find people, let them become your customers.
Once they're done and you guys start working with them,
one of the bonuses that you will have
or one of the ways that you'll deliver
all this content to them is gonna be in your group, okay?
So that's where you will have the Tribe Social app.
Hey, you're one of these renters.
You're gonna connect with other people
who are also doing this transition.
We're gonna share like hacks on like,
hey, you've never lived in a tiny home before.
Here's the 10 things you should get on Amazon
to make the first things you're gonna need to buy.
Like, there's just all these cool resources they can share.
They're all be like, yeah, we're all in this together.
That's kind of the Tribe piece of it
is like, hey, all these 10 families
are all trying to do this at the same time.
And we have this little app that we can like post
funny things and like innovative stuff.
And you can kind of build some like community around like,
hey, it's gonna kind of suck for a while.
Like we went from living in a, you know,
thousand square foot home to like,
now we're in a tiny home for a few months.
You know, just, you kind of make that part of the journey
and people kind of get used to it.
But from this, like, I would just go,
I'm gonna do it down here.
It's just go to a, like you guys review it
and you can have that go to a spreadsheet or something
where it's easy to review.
And then if they qualify, you know,
I would do the calls Robin yourself if you can.
Yeah.
Because you will quickly, and if you're,
you can see now like this person's,
they're not gonna be hundreds of calls.
It's gonna be like a few people that you think are,
you know, legit.
Yeah.
And I can adjust whatever they say to what,
like this one guy talked with just before this call,
he's got 50 grand to put down,
but he can't qualify for $150,000 purchase.
So what I can do is if it costs me 85,000 to build a house,
I need another 35,000 from a private lender
and I can owner finance him in to it
and still make the sale work.
And I know all these kinds of things
to make something happen if it has to, that has to happen.
Yeah.
I think it's, I think this is great.
I think for the type of thing that you're doing,
because you're, it's, I think that,
so what you can do then is right now you're gonna have,
this is your traffic source here.
Let me just make this a little better.
You got traffic here.
Then it's just a matter of like,
how else can I get people to go through this process?
Right?
So now you can, once they go through this,
you can do follow-up emails,
getting them over to the application thing if you want.
It's like, hey, they put their,
there's a lot of automation stuff you guys can do
using ActiveCampaign or things like that.
They put their email in and then you check like in a day,
have they filled out the form?
No.
Hey, like you sent an email from Robin.
Now I'd make it very personal to just Robin for now.
Just keep it simple.
Like, hey, saw you signed up for the training.
You know, we have this cool, whatever.
You can share,
you don't necessarily have to go straight to the offer,
but you can have ways to get people back in
because you can see where the breakdown is.
If they click on this and immediately they see the training
and they don't apply,
you can go reach out to them and get them to come back
and either finish the training or ask them questions.
But if they have this way where they can just reply to you
and they may just reply directly to those emails.
Because it's much more personal if it's coming from Robin.
And you can just say, they may have a question like,
I don't know what this is.
My credit's really bad.
I don't know if this will work for me.
And then you can just respond.
Like, hey, we'll go ahead and fill out an application.
And if it's a good fit, well, we can chat.
So you just constantly, even if you have a little side
conversation with them, you're putting them back
into the funnel and letting them continue down the path.
Because this has a nice system to get them qualified
and then over to you.
So hopefully that helps, yeah.
Good stuff, good stuff.
Does that sound doable or confusing or?
What do you think, Ron?
Yeah, I mean, like I said, I've been kind of mentioning
some stuff around what we're trying to accomplish.
And I think it's really hard for people
to make the commitment for the five days.
I think it's, for people who are just really trying
to get a program off the ground, I
think it's a hard sell for five days.
And to get them to commit to something that is,
I mean, if they're not fully committed to something like
that, you're likely going to lose them.
So this definitely has more of the flow that would,
it kind of breaks it up into the digestible chunks
that you're just trying to sell them on the next step.
And as opposed to trying to get it all.
Do we have the video?
Do we have to create some video ads then as a first step?
And the image ads would be like the first step
to make this happen?
Yeah, I would say it all filled out first.
So where to start would be like here.
Let me make this like a.
So here is kind of I'd start over here
with this, the training.
I would do it again.
And there's a whole like, you probably have some scripts.
I know you've been a bunch of different programs and stuff,
but there's kind of a VSL script that you
can use where it's like the three keys to whatever.
The three like.
I've got Russell Bronson's expert secrets.
And in the back, he's got a short script there
that I can just plug and play with.
So that's the idea is you're taking three objections
of my credit score is bad.
I don't have a bunch of money.
I don't know how to find property that is available
in my area or whatever.
Like just the debate and you basically
create those as the three, whatever
their biggest objections are.
You make those the three main things you teach on.
The only thing you're not trying to convince.
This is not about your program and how much it costs
or any of that.
It's just if you were to do this on your own,
here's what I would tell you to do.
Go do this.
Go do that.
Do this.
There are things like this.
Now, if you need help working through that,
we have a whole programming system.
Our team would love to talk with you.
Apply below.
And we'll love to see if we can help you out
through this journey.
You can have a free application below.
So that's the, it's exactly that thing.
And if you want to record this and share that,
I'm happy to look it over.
If you want to write a script and give,
I can definitely give you something like that.
And do that from a tiny house in the background.
I can do that.
So this one can just be in your office.
It doesn't have to be.
This is just more training.
The ads here, that's where it could be useful out
is the tiny house and stuff out here.
And then I think I would edit this like a video, though.
So if Ron is doing your editing and stuff, have B-roll.
Have text come up.
Even though it's 10, 15 minutes, have it produced.
I wouldn't do that initially.
Send me a version, or I can happily
give you guys some feedback before you
spend a ton of time making it very produced.
But this can spend time to keep people engaged.
It doesn't have to be 50.
You can do it in 10 minutes better.
If you do it in seven minutes, even better.
Doesn't have to be that, but definitely no more than 20
minutes would be great.
And that is essentially your entire script.
Let me send you one other resource.
The iMinute, what's it called?
Yeah, I think I know what you're talking about.
There's this like script that...
Five-minute course or something like that.
Yeah, it's the...
She was from a while ago at Funnel.
I forget her name now.
Yeah, I know who you're talking about.
It's in Expert Secrets, too.
Yeah, anyway, so there's a great example.
This girl gives a five-minute version of that,
but just to get some inspiration.
But if I see it, I'll send it to you.
But one thing I would do is I'd start here.
As far as where your energy goes,
don't worry about the ads and stuff just yet.
If your team, if you guys have someone
building out the page,
like you've got this page, it sounds like.
This page you already have.
It's just, I would just change the wording
to say like, watch the free training
instead of sign up for the challenge, right?
So whatever the pages you have now,
I think you have like a workshop page,
just duplicate it and then change it all
to like free training wording.
And you can keep it really short, actually.
Just like in this training,
you're going to learn these three bullet points.
You know, get them to put their name and email in.
This is the second page.
Now what you can also do is if you've got
people's emails, so like from past workshops
and challenges, I would start here.
Like I'd set this page up with the training
and the application.
That's pretty much all you need,
just those two things.
And then just go and email everybody on your list
and say, hey, just put up a free training
directly to the link.
You don't have to send them to this.
Just send them directly.
They already have their email address.
Send them directly to the training
and that should hopefully convince them
to fill out the form and go through the process here.
So that's good.
So just get, it's only like a month's worth of work.
It's fine.
Plenty of homework.
Hey, we've already been trying this for three months.
So another month is going to kill us.
Yeah, I think it's good.
When you have a bunch of case studies
and you've gone through five, 10 of these process,
you've sold it and it's working.
I think you can do an info product
with a challenge.
That's a 995.
You just buy the course and it has all the resources
and people can go do it on their own.
Right.
And then you're just making, you know,
90% profit on $1,000 purchase.
And you could be anywhere in the country
and you can go do this on your own.
I think that's where the challenge comes in.
So it's the five minute perfect webinar.
Yeah.
Go there.
So is that, would that replace the video
that we have right there?
Just a five minute perfect webinar?
Yes.
You're talking about Jamie, Jamie Cross.
Yeah.
Place it in here if anyone wants to.
This is great.
You should, everybody should watch that.
But yes, hers is five minutes.
I mean, you get the idea is that it has to be short.
This is not a 45 minute webinar.
So that's all.
Okay.
Sweet.
So yeah.
So that's what we start out.
We start out guys with the five minute.
Perfect webinar.
We put together the form.
And then we start backtracking.
Ron, you can work on that.
The title goes here.
With what you already have.
And then we can create some video and some.
I'll do some videos.
And it should be me.
Right.
In the video.
Talking.
Okay.
And we'll, and we'll do more than one.
Okay.
Do we want to do that?
AB testing with this.
12 different ones with MIT.
CRO.
For the video ads.
So I started with the image ads because yeah, like we said,
they could try the.
Just that example.
With the image ads. Okay.
I mean, just.
It depends on how fat, like.
And then the next thing would just be to get as much traffic to this
page.
Now, like once you get this first,
this is just kind of get to get started.
Like once you get this piece working.
This is all automated. Like this.
There's nothing really needed down there,
but it's actually a very simple funnel.
Once you get this working,
then we can look at your numbers and open your ad account and say,
okay, you're getting this many clicks.
Or you're getting a thousand people to the page and you're only getting
three email opt-ins. Okay.
That's not good enough.
So you might want to like, let's change the wording on this page.
Cause it was like, that's the, that's where the funnels.
Broken or I'm getting seven.
I'm getting a thousand people to this page on only two people are
applying. Okay. Well, we may need to change your, your video out.
You know, so forth. So.
That's where you can kind of see where the bottlenecks are.
We've got a system, and now we're just
tweaking the mechanics and the engine of it
to get it dialed in.
So that's good.
I think if you can have this in the next week or two
and turn that on, I think you can.
And the good thing about this is you
don't have to go do any challenges, which
is way less work on your team.
Just spend more time building the system, automate it.
And I think that's the right amount
of marketing to get someone on the phone.
And they'll be very validated.
And you'll have all this information about them
to even know if it's a good call.
And I would definitely have some sort of not a good fit email.
Send that down here, yes or no.
Yeah.
And also, my daughter's going to take some of the calls,
too, so it wouldn't all be on me.
Yeah, and I would do, they call it a setter.
So you could use her to do that first call.
Like, hey, received your application,
had a couple more questions.
Qualify, qualify, a couple of questions, five minutes.
Great, you know, this sounds like a great fit.
You know what, best thing for us is
to get you now on a call with Robin.
What's your schedule like next week?
Can you put that in front of Robin, call with Robin,
put a setter in there?
Or with Nancy, or just put call with Nancy, or something.
Or you can just say setter, N-E-N-C-I.
That's fine.
C-I. There we go.
And then, that means that, like,
you're not the first one talking to them.
These are, like, people who are ready to go, you know.
Yeah.
So, cool.
All right, good job, good job.
Any questions before we let Bruce get on with the program here?
That's good, yeah, for sure.
All right, it sounds like we've got our work cut out for us.
Should we keep our ads running, our ad spin going,
that we currently have, or should we slow that down?
Yeah, if you could get it to,
are you getting leads from, like,
are you getting email addresses?
Very few.
Okay. Almost none.
Yeah, I would pause, I'd just pause it.
You can come back and, like, edit them and stuff,
if you want, but, like, the only reason I would keep them
is if you're getting, actively getting leads,
then that could be, that could be a good fit.
What are we, how many leads?
Are we getting leads, Ron?
You're monitoring that.
Are we getting anything?
Well, like I said, we're basically capturing it
at the point they want to accept the five-day,
you know, the five-day challenge,
so that's been hard to capture that.
You know, we've had 10 from about 2,700 people
that we've had sent through ads.
We've had about 10 signups.
Which is like a half a percent.
Yeah.
So there's clearly issues, potentially,
even on the landing page that we have to address,
but this is a whole nother model now.
So this is, that totally negates all that other stuff, so.
So in the last 30 days, we've spent $1,800 in ads.
Oh.
And we got 10 people.
That's $180 each.
Did they give you their phone number?
No.
No, just email.
Some of them did.
Some phone numbers, some of them did.
Have you called them?
No.
That's part of the challenge.
It's like you sign up for the challenge,
and then you, you know, we can call them.
We can call them and ask.
You can call them right now.
Like, you can call them right,
like, just be like, hey, I saw you signed up for this.
You know, I'm Robin, or you can have Nancy do it.
Like, you know, we are still,
we'll probably do a training at some point,
but really what this is about is this,
like, can you tell me more about,
like, just kind of, just do a sales call.
Like, you've got their number.
I would just call them, see if you can get anything from it.
But yeah, if you can get the phone numbers, that's great.
You may even, like, on that funnel step,
when you opt into the free training,
maybe you give the phone number there,
like, name, email, phone number.
And then I would just, yeah,
and I would just dial it, like, on the, you know,
if they had, if you wait a day or two,
like, that should go into automation,
and then Nancy just picks up the phone and calls them.
And if they don't answer, you leave a text, send a text,
and then you're pretty much done.
And just see, because, I mean, this is getting people's info.
If they have enough to, if they're interested,
made it very specific now, like get a training on how to do this particular
thing that you've now want to teach on.
Um, it's very specific.
So you know, like if they're interested enough to put their name
and email phone number in, like, they're probably pretty, this is
a probably at least a warm lead.
Um, you know, so anyway, that's good.
I think you guys got a good plan.
I'm going to pause that and running answer right now, Rob.
So I'll put that on pause and, uh, and then I'll get Nancy or I will
call all these people and see if we can turn them into something.
And we'll still finish the challenge.
We're running a challenge right now for three more days.
Okay, cool.
Oh, we've only promised them two more days.
Haven't we, Ron?
Uh, we, uh, from the signup, it says 17th through the 22nd.
All right.
So we'll give them the bonus day.
But if they don't show up on the bonus anyway.
Yeah.
All right.
Thank you.
Thank you, Bruce.
Thank you guys.
Yeah.
If you're doing the app, like my thing is like, if you're doing the, um, if
you're doing, uh, the challenge now and you've got people right there, um, you
could just, uh, send them directly.
Like at the end of every challenge, every day of every challenge, send
them to the application page.
Um, that was something Pedro suggested on a short challenge where you really
just need to get them on the phone to talk, just get everybody over.
The best thing they can do outcome for the challenge is to go fill out the
application and then see if they can work with you.
Um, cause you could do all the pitching and the sales stuff on a call.
It's way easier than trying to do it on a video.
So cool.
Um, nice.
Yeah.
Sally, if you have anything I can help with, I'm here for the next hour.
Uh, I think Xavier came and left, but sweet.
And I've got a doctor's appointment, so I'm going to have to scoot out here early.
So yeah, no problem.
Robin, you can, you guys can have, I'll stay a few more.
I'll stay a few more, but you have to leave early.
All right.
Well, I guess I'll, um, jump off.
We can talk more later.
Robin, Gio, uh, with Nancy and, uh, you know, when we all have time for that.
So awesome.
Well, nice to meet you both.
Yeah.
Uh, Sally and Bruce.
Uh, thank you for the input and, um, yeah, we'll, uh, see what we can do here.
So, so, but very good, good input.
We'll talk soon.
See you Gio.
Thank you guys so very much.
Have you had a productive hour?
It sounds like you have.
Yeah, it was good.
Oh, I'd say Robin should answer that.
Sorry.
I thought he, I thought he left.
I thought you'd asking me.
I'll let you know in about two weeks, you know, if we can put all this
stuff together and make it happen.
Um, but yeah, this is the guidance that we needed, Sally.
We're just, we've spent over just in the last 30 days, $3,000 in, in, uh,
payroll and ads, and we don't have anybody on our challenge.
And so, um, Bruce came in and took a sword and cut out the challenge
completely and put in a video sales, you know, which is a lot easier than
doing set five to six days on a challenge.
And, and, and, and Ron, who's got 30 years in marketing is old school and
he doesn't realize you can't do things now, like you used to be able to do it.
He makes them real long.
And, and, and, and Bruce said, no, you five, five, five seconds
and Robin's got to be talking.
So all of this was good information for us.
Nice.
Right.
Have you recorded this so that people can look and have a
nosy if they want to later on?
Yeah, we're recording it.
I'll have, I think what we're trying to do is like, I'll probably chop up, have
someone go through and like chop that up and be like, Hey, here's just a walkthrough
of like, what, if you're going to build a VSL, like here's how it go.
But, um, but yeah, see, I don't really know what, what it's helpful when you
guys have a specific problem, then we can like pull that up and then other people
can learn from that because, um, it's not for everyone.
Like, I think Sally for yours, like big group, like you're doing a challenge.
It works like you trying to just reach as many people impact as many people.
It's a little bit different.
Um, then like Rob, you're Robin, you're actually selling like a, you know, it's
all in, it's probably, you know, they're spending multiple, like a six figure
home or something to go, you know, it's a good, huge purchase essentially.
Um, so.
Yeah, but it's not, it's not a, um, it's 150 grand for two bedrooms.
Yeah.
So it's not like, you know, $350,000, no marketer, including Pedro is going to
sell anything for a third of that.
Um, think about mastermind, like they go VSL to call with Joe.
If that's good, they do a call with Pedro.
That's the exact, it's like exactly the.
same for that kind of size thing.
Yeah.
But the whole idea is I'm not selling the home,
I'm selling the payments.
Sure.
You know, $1,500, $1,200 a month payments.
That's what we're selling.
Yeah. Oh yeah.
It's great.
Yeah.
Love it.
I love what you're doing, Robin,
because part of if we could get people off paying rent
and getting their own properties here,
it would make such a difference.
Oh yeah.
It's a different market in New Zealand,
but it is something where we're working in the backend
with people that we work with.
So it's crazy, crazy.
Why would you put your money into rent
when you can put it into your own property
or buy your property
and get someone else to pay your mortgage?
It's nuts.
Like, why would you not do that?
Which is why I put a couple of comments in early on,
because I think ultimately it's own or rent,
choice is yours, you know, like,
but your true or false is at the beginning were good.
So.
Well done.
But capture them because it's like what,
and it's interesting.
I look, when the AI came up at the beginning,
some of it was about the problem.
And obviously we have to identify the pain,
but I'm always looking for the promise.
So it's so interesting.
Like, I'm like, hold on a minute,
people just don't get the promise, you know?
Anyway, it's good.
Have fun, Jenny, and see which ones pop for you more,
whether it's the pain or the promise.
Well, the one that I posted
and I didn't know anything of what I was doing,
I just said, you could,
did you know you could be homeless and not even know it?
That was my,
my-
Nice.
You could be homeless and not even know it.
And then I went on to say, yes,
your landlord could give you 30 days to move
and you'd have to leave.
And that got so many people, like that was a good,
a good, and so I'll talk to Ron
about maybe using something like that.
I like that.
Awesome.
So I've literally just been working through,
I decided, right, I need to just go back to the beginning.
My niche has changed, stuff has changed.
So I'm just sitting here going through your videos
one by one.
So I've done the overview
and I'm now listening to Pedro again.
I'm like, oh, haven't heard his voice for a while,
but it's preparing me for our next call.
So that's all good.
I'm on his micro niche and I'm like, okay,
let me get back to demographics.
Let me get back to psychographics.
Let me look at who am I serving now.
So that's basic.
That's as far as I've got in the videos in this hour,
but that's okay.
I've done my, you know, what they like,
who is my who, and I've done a quick in,
so I've just gone through week one
of what you've done basically.
I've done my inventory and put my numbers in
of who I've got.
I'll just quickly, I can share the screen
just to give you an idea of what I've been up to.
Not this-
And Sally and Bruce, I'm going to have to-
Yeah, go for it, man.
Get a doctor's appointment here, so.
Brilliant. All the best, Robin.
We'll see you soon.
And yeah, I'm listening to, funny,
because I'm listening to Pedro and I'm going,
I fluff too much.
So if I was to look at what I've just done here.
So who's my who?
Because it doesn't, for me, it doesn't,
I'm quite a broad audience.
And yes, I suppose my ideal,
I could look at just who my ideals are.
So it would be women, would be women my age potentially,
but actually I have fun with everyone.
And I've got like, so stuck in the past
or stuck in blame isn't really a who,
that's me just describing them.
So I was like, oh, I've got to go back and,
so just listening to Pedro now,
I'm like, oh, I've got to go back and make this.
What's their breakthrough
and what's unique about me?
So I've kind of, I've looked at what this is,
but whether I'm any further ahead, who knows?
Yeah, I mean, it's like anytime you're pausing
to kind of work on the business, not in the business,
it's super helpful.
So you're going to hopefully come away with something.
I would only, I think on the uniqueness of stuff as well,
is like your, I think one thing you said about your book
was that it's not specifically overtly like faith.
Like it could be, could help people
who aren't necessarily Christians,
like kind of read it and get value
and kind of bring them into something.
So it's, I wouldn't say it's like seeker friendly
is the wrong term, but it's people who are more open
because it wasn't like, here's a Christian book
for someone who's Christian necessarily,
unless it is and I'm remembering it wrong, but.
Oh, you're right.
It's interesting because I wrote it for non-Christians
because that's, or pre-Christians,
because that's really my gig for the last.
50 years ish. Yeah. And, but the people that the people that
were working with me, and I'm like, now this is for
Christians, suddenly, look, this is for Christians. And so of
course, I sent the beta readers out to both. And both loved it.
So yeah, it's it's and that's what so I so it's not like I can
go, I only work because everybody I've coached one on
one this year, none of them have been Christians. So it's like,
so although I'm called into that space, I'm also God said, you're
going to stand over the doorway. So you're going to feed people
in my church, and you're going to bring people home into my
church. So it's like, so I find it quite hard to niche down to
make it specific. But I've gone, I've gone with curious, because
people have to be open. The reality is, they're not open to
God, and they're not open. I can't serve them. They're not my
people. So that's probably my only cutoff point. I put living
in New Zealand, but 50% of the people that I coach are
international. But I've tried to kind of make it who is who is
my ideal who and to be fair, my ideal who probably is somebody
who lives where I am. But anyway, I can I can fluff with
this. I think my biggest thing is possibly trying to really get
down those demographics or psychographics. But to be
honest, that's probably already there. I'm probably trying to
overthink it.
Yeah, I think that's, that's helpful. Because I think it and
it almost doesn't matter what you write down as long as you
write down something, because it's more about like, I'm going
my end, a freeing way to think about it is the first like my
first attempt or campaign is going to be for women from this
age in New Zealand for that, like you describe like what that
first attempt is going to look like, you have to like stick
with that for your life, you know, like, it's just think of
like the next few, like month or two, like, I'm going to focus on
this niche. Because then it when you're writing the copy, as you
know, from writing, like if you're writing it for a specific
person, it's way easier to like me to write you a note than to
me to write a note to all the pioneers. It's like just more
it just takes me longer. And then if I try to write it to
like, everybody on my Facebook feed, then it's like even more
complicated, because I'm like, Oh, well, my mom's gonna see
this. And that person's my co workers gonna see this. So it
just helps you with like, focus. And it's also kind of drawing a
target, like I'd love to get people like this, and you go try
it and see how it works. And you may tweak that niche. Yeah, if
you remember, I think you missed Stevens thing because of the
timezone time change. Yeah, and I haven't gone back to what
Okay, what? Well, he's talked about something totally
different. But he's just really an interesting example is like
he was doing the exact same course for telling people how to
sell and start their Amazon business. And he was just like,
for years, just like no, no real traction. And then they came in
and nicked it down to like, stay at home moms with kids under
five. And they had this whole thing about like, make money
during nap time. So it's like an hour to a day that you could
spend and you can basically launch a business. And it just
like blew up to, you know, eight figure plus, you know, income.
So it's, it's just taking the exact same thing. And that's why
you just try different niches until you kind of figure out. So
that's why I don't feel like you're committing for life to
like, this one thing. So you can be very specific with it. And
not trying to get like land on this perfect audience, just pick
on audience for now and then go for it. But what do you like
you've you've launched the book, like what's your next thing
other than just kind of thinking through some strategy?
The book launch is done there. So we have just started doing
our radio radio broadcast. So that's gonna come out shortly.
So we're just we're nutting out, we've just done the intro.
And we're going to go back and do our Who are we so there's
myself and the local owner of the Christian bookstore, because
he bought it out from a chain. And the pair of us are really
passionate about collaboration about community about lifting
people up about showcasing God's people. So New Zealand on air
paying for us as in we don't get paid, but all the costs are
covered for us to talk about Jesus on the radio is flipping
nuts. Brilliant. So so we're going to use that platform as an
opportunity to talk about the book to talk about what we do to
talk about community. So that's going to build. So we've got
Hawke's Bay radio, which is going to build. So that's local community and get up, get out,
people don't know what I do. So it's getting my name out there. That's the next thing.
I'm running a course, I've got two courses that came out of the book launch. So one was a live
course. So we do that every week, and I'm live. And then the other one was a do it yourself. And
over three, because we've got the mentorship that came out of it too. So we've got three tiers that
have come out of that, I want to get this lot that are active with me into the app. So I thought,
right, I'll just work through your videos, and just go through the system. And then I'll get
them really what I need to do is just get them onto the app and get them active. The thing is,
they're so active in WhatsApp. Yeah, that I need to make sure that I've got like, for example,
I load the videos in there, I do the videos in there. So maybe my next step. So I was just
looking at it going through this is that I'll do another workshop. I'll do the great exchange
workshop on the 25th to the 27th of April. So I've put my date and I'll work the same workshop I did
before. I just did it over three weeks. This time, I'm just going to do three days. And that will
lead into the next round of people coming into the DIY and the live course. Okay, so,
so that'll get so I need more people. So I'll be going back into that situation again.
And that probably is where I'd like to go, okay, let's just do the whole thing in the app,
because I feel like I'm halfway through this lot, transitioning them to the app might not be the
best thing to do, although they know me, so they'd be up for trialing it. So I might have to
do but like have both. No, I think I think having both is is good. One thing you can think of is
like if you've got videos and course stuff, you can put keep putting that into the app.
There are some ways to like share links from the app out to to people. So that way you can say like,
like, think of the the app as well as kind of like a hub of all where you're hosting your videos,
it's where you're hosting all your stuff. There's ways to kind of, and I can show you
some of those ways here. But like, if I take like a video like this, you can
click the View button, right. And there's like a little page here. So if I just sign out here,
and go here, it's going to look like this to people. So if they just anyone in the world can
click on this link and watch the video now. So if you want it to if they're going from WhatsApp,
you're like, here's the video, they tap that it comes to this page, and they can hit play,
and they can watch the video. So it's a way to kind of distribute the the content,
kind of connect the two. And then of course, if they, you know, you're kind of training them like,
hey, this is where the where the content is. And there's also like a share link, I think here,
I'm not see that. But yeah, if you click View, it takes you takes you there.
But that may just be one, one idea is to kind of like, just bridge the gap between the two
things. But yeah, people are highly engaged. So getting people highly engaged is the hardest
thing. So it doesn't like wherever they are highly engaged, like, just keep leaning into that.
I wouldn't want to like, now, like, be like, this is great. But I want to move you over here
just yet. Yeah. Because it's, it's a if it's valuable, and people are getting
value from that, and it's free, like, just keep using it. And just keep adding more to
like, when you have a video when you of course, kind of keep putting it in the same spot in the
same group, you can keep or, you know, keep so it's got structure to it. So if anyone does go
into it, it's got the course, you can turn off the community feed in the app as well. So it's just
you can just say, hey, this is where all of our courses are. So as soon as they sign in,
they can just see the courses and jump into the the lessons that way.
So just a couple different ways we could use it.
So yeah, so maybe if I'd used it to host the maybe if I used it to host the videos for now,
because I can actually so all I need to do is get into the thing and go right, which buttons
do I need to press rather than me because I post on I do it on zoom and then I save it.
in terms of that's how I did it at the moment.
So I'll be on a Zoom call, then I save it, download it,
download the transcript so they can got that
if they want it, whatever, and stick it into a Dropbox.
But instead of doing that,
I can just host on yours and do it there.
Yeah, and the cool thing is you'll get things like,
it'll track the views for you, for example,
which you won't get on Dropbox.
So you can see like, oh, this video got viewed 50 times
and there's some analytics and stuff.
But if you go, if you want to,
we can do one right now, if you've got a video,
I can step you through it.
It sounds like you have all the pieces
if you have a Zoom recording downloaded.
Oh, here, I've got all sorts of bits and pieces.
So do you want me to share, how do I do this?
I have got no idea how to start all this stuff.
Yeah, that's okay.
If you wanna share your screen, I'll see where you're at
and then, okay, so, share screen.
Is there anything you wanna ask Xavier?
Are you just here to hang for a bit or do some work?
No, I'm really just here to hang.
I've been up since like 3 a.m.
My boss is in Portugal, so we're solving problems.
I'm just like, uh.
Can't think right now.
Right, I really can't.
So I'm just watching and paying attention
and still learning.
So look, this is where I'm at.
I've got lovely pictures.
I was just going through all of these.
So where do I need to be and what do I,
do you want me just to find my video?
How do I slot it in?
So if you, you can just open a new tab if you want.
So I don't wanna mess with your,
yeah, if you go here.
So you'll just go to the dashboard.tribesocial.
I'll put it in the chat.
You can just click on it if you want.
And there's videos for all this.
So if you don't, you know, remember this,
but like it's, I'll just,
hopefully this will be pretty easy.
So.
Okay, so you're already in here.
It's already signed in.
This is kind of matching what I was just showing you.
So if you click here and I'll grab my pen.
So you just start up here at the adding content.
Content, where am I going for adding content?
Oh, top.
I don't know if you can see my drawings.
Ah, yes.
Oh, the reason I can't see it is because you are.
Oh yeah, yeah.
All the Zoom.
Okay.
Add content.
Holy moly.
Okay.
And just say, we can give it a name.
Like if it was a.
I don't know what video I'm gonna do yet.
Okay.
You can just say like test video.
It doesn't go anywhere.
Okay.
And then you would just go here
and this is where you would click upload a file.
And this is, you just choose your Zoom call.
I think you have to click on the blue.
Yeah.
This is why it's, I wanted to see you do it.
Cause I'm like, well, that should all be clickable.
So if I find course material.
All these.
So these are all the different things on at the moment,
but we want to go for grad exchange.
But let's do the mentoring crew.
That'd be quite entertaining.
Stuff's so organized.
It's beautiful.
Videos.
So forgiveness is the one we've just done.
Okay.
So this will go and like upload it.
We've just got some.
So that's going quickly.
So when this is done, you can just save it.
And that's, that's your whole step.
It's going to go and I will give it a second.
It should show you.
There we go.
So now you can save it.
And now you can click view on wherever you did a test.
Oh, I just, I just did that.
So it's come up twice.
Okay.
We may have clicked.
Yeah, that's okay.
And then just click view there and you can,
that's like the link, the other one.
Yeah.
That's a link that you can share.
So I'm going to,
we just have our pest guy show up real quick.
Let me give me two minutes.
I'll be right back.
Okay.
Nuts.
Great.
Just to transfer.
Cause if I can do it,
if I can sit and do this and put my,
I can actually sit and set some stuff up,
which would be great to get some content in here.
Yeah.
Tell me what your book's about.
Basically my book.
Well, let me, what is my book about?
It's a loaded question.
My, my who are basically the people I call the,
dischurched and the and the dischurched and and people who just have been wounded in church.
And it really my focus is in getting them
out of religion and getting their hearts into a relationship with God.
I mean, what's your book called?
So it's called Out of Rituals and Into Relationship.
Right. And is it available out of rituals?
Only available on Xavier's computer hard drive.
Actually, I've uploaded this.
OK, you know, I saw you.
I saw you uploaded it.
Actually, I was in the I.
So why is it not on Amazon or why have
you not published it so that people can get hold of it?
Because what I'm doing, I'm doing it as a pre-release because I do want some people
to get hold of it and give me feedback so I can finalize things.
Brilliant. So send it to me.
OK, yeah, I will send you the link.
It's definitely
here. Let me do that.
I'll send you guys the link in the code.
Brilliant.
Now, the downside is you'll put it on here and I won't go anywhere with it.
So can I what I might do?
Where's the flip and check on
screen? Can I can I check?
Yes, I can.
I might just send you my email address
because then it'll be otherwise I'll lose it.
I am I'm sorry, my brain is running so slow.
That's all right. I've just stuck my email in there.
When you've got five minutes to send it to me, do this and you can be the next book I
read. OK, right, Bruce, I'm all yours again.
So you're good.
So, yes, this is this link here you could you could take and drop into WhatsApp or
put in an email and they can just jump in.
They won't see any of the stuff on the side here.
They'll just see the video.
So the other thing you can do if you go back to the dashboard
tab here.
That then you can just click on just click on one of the videos like that.
And if you go to details, you can actually
put notes in here if you want to put links like, oh, go get this PDF.
OK, OK, good. Download this thing or go to this website.
So you can mark all of that in there and you can you can set, you know,
dates and stuff if you want, which is a little bit more for later.
But it's very similar to Zoom, to YouTube.
Oh, yes, definitely.
Similar to YouTube, for sure.
So people can
jump on, they can watch your stuff.
What's nice about that is it's one tap, like you go from WhatsApp, they tap it,
they're going to it is going to open up a little browser and they can hit play and
they can watch the video.
And so just kind of bridge again,
bridging the gap a little bit.
And it's a way to start sharing and using the tool right now.
And at least you can start to have this
big video library of all your content in one place.
And so if you do decide to go make a course, for example, all of the videos that
you've uploaded are available to be added to a course in the future.
So that's kind of how it's built is you just everything kind of comes in as
content into Tribe and then you can later go into a course,
you know, create your first course that's like, you know, and you can just when
you're adding content instead of uploading it again, you can just search
for it from the content library and add it to a lesson.
So we can get to that later, but that's if you just use it for that now,
you'd start getting some value
this week and then you can start to add more and more to things,
put those different pieces of content into a group, for example, all out.
No, that's great. That's gold.
I just need to go into my dashboard thing, but I need to find.
Do you have a group set up already?
Well, Kev set me up a group because he
decided that would be easier than doing a demo group.
Yeah, I haven't put anybody in it yet, so I don't know what he's done.
So just put the great experience for the experience.
If you go to the pages here, let's just see what.
OK, so you could turn off community
and you can turn off training if you want, and I would just have the replay tab.
Like it's probably just are you just doing like basically Zoom calls?
Yeah, so I mean, the next I think what I'll do is I'll for now,
I'm not going to worry too much about whether they get community or training
just yet, I think what I'll do for now, because I do want.
To be in community eventually, but obviously maybe not for now.
So maybe I just take these off for a second and just, that's cool.
And, um, I think what I'll do is get, I'll get as many, cause I'll probably
end up with a few different groups in groups, but now that's, there we go.
So I've got like previous workshops I've done, or I've got previous courses
where I've got the videos, it's all there, ready to go, and I could upload
them so I could upload what next I could upload winning in the game
of life, whatever it might be.
Do I put them into groups or do I put them into courses?
Um, yeah, so you could do either one.
Um, courses, uh, it's like a subset inside of a group.
So, but one course can go to as many groups as you want.
So basically put them in a course and then you can figure out, uh, one of the
options in a course is it tells us, tells you which groups would you like this to
be seen, and then you can assign it to great exchange.
You could assign it to another group if you want.
It's like, it's, it's up to you.
Um, how you set it up.
That's cool.
Cause at the moment, like the DIY, so people watching the pre-recorded version
goes to two groups currently, it goes to the mentorship and it goes to the DIY
people, but the mentorship get an extra hour of my time.
So, um, that now that makes sense.
Okay.
And then also what it does for me is a little bit, I feel like I'm starting
to build something brilliant, which is obviously I'll be able to, do you
know, I'll be up at 3 30 AM going forward for the next three days to hang.
Oh yeah.
Cause of the conference.
That's right.
So this is my warmup getting up at, you know, just before five was my warmup.
Um, it helps.
I was up at five my time, but it doesn't, not three.
I haven't done three.
Yeah, that's all right.
We'll do it.
And we all, we did it for Pedro.
Pedro used to be 2 AM.
So it's, it's kind of slightly better.
Um, so it's all good.
Um, excellent.
I've got something to work on now.
I will work through those other videos.
Cause I still think I need to just go back and think about my who and whatever,
but that for me, I think is enough for me to work on and then I'll report back
next week, but if I could do like five or 10 minutes in within this each week
and go, right, that's your next thing to do, that's your next thing to do.
I think I'll be away.
Thank you.
That's great.
That's awesome.
And, uh, I'll show one thing that, um, for both of you guys, uh, if you, um,
I'll just show you super quick, uh, this thing here.
So I'll use Xavier's as an example.
Um, we have a cool little feature that we are, um, going to have
live like today or tomorrow.
I just built this for you guys.
This is just for pioneers, like based on Mark Marcella trying to do her lead
magnet, I was just like, this is, this took 30 minutes just to explain how to
fix it in kit.co like we should just be able to give you guys a lead magnet.
Um, and so what you'll be able to do is in all of your content here, one of the
dropdowns that we can say.
Yeah.
Let me, oh, you see it.
Okay.
It's a special secret screen.
You see this here?
I can see the whole list.
Yeah.
So in here in the list, each of these, for example, would become a lead magnet.
You would just have a link that says like copy lead magnet link.
And, um, it would create a page for you like this, that you could send people to.
Um, and I could come in here as, as Bruce and I could say like, you know, Bruce
van sale, and I can say Bruce, whatever test.
Um, and then I say, get access to this or whatever.
And then I would be in, and I could, you know, this isn't totally finished yet,
but I could watch the, listen to the audio here.
It's not styled just yet, but you, but that essentially like gets
you a lead for that tool.
So if I come back in here, you'll see like, you'll have a list of users.
Um, one of which is now like the Bruce that we've signed out, of course, but,
um, you would basically have that lead and you could email them or
do whatever you want to with it.
So, yeah, there it is.
So it's, you see, there's a lead that came in and it's attached to, um, Xavier.
And he, and I got it because I was trying to get the chapter five content.
So you can see it's all tagged for you and it's, um, you don't have
to do anything with that.
So it doesn't, they don't get added to a group or anything.
They just go into a list and you can figure out what you want to do with that.
Yeah, no, that that's really, really good.
And I think one of the things that I was, I was interested with what you're doing.
probably because I was having so many problems yesterday
just with the landing page.
So I put it out, I laid it out.
I didn't like it.
It was difficult to use.
I said, I'm not using this tool.
And for me to get frustrated with the tool system
is I'm used to this.
But does, okay, so we can take any of the leads
and put them into whatever mailing system
we wanna use, right?
Right, yeah.
It'll probably be something super easy
where you can hit like copy a list
and you hit the copy button and it just sucks them all up
and you can paste them somewhere.
Or download a CSV.
I saw a kit for the first time
because that's what Marcello was using.
Yeah.
Well, I mean, it looks pretty good.
I just haven't had a chance to really check it out.
It's not bad.
It's a good option.
But we're finding like, again,
you already have all your content in one place.
And so to have to do all the other stuff around it.
So it'd be pretty simple at first,
but at least it's a link you could share
and get out and start collecting leads
in a few minutes without thinking about it.
Yeah, I'm having to go through a whole bunch of stuff.
So, and we already like,
we're gonna add some like kind of best practices
on the layout and stuff.
So I'm designing it myself.
So I'm basically making it a template
and that way the buttons are in the right place.
The text is the right size.
Like all the things that I would have,
I was trying to tell Marcella to move things around.
Like, I'm just gonna, that's in the template.
So, and you can't change it.
You have options to change it.
You can't break it.
So, and then, yeah.
But even like in Robin's example,
like he, you could use it for a VSL.
So you, cause you can use a, instead of being a,
like you could use your chapters of a book, of course,
but you could also do a video.
So you could say like, you put your email in,
get access to the training,
and then we'll have an ability for him
to add a button underneath that says apply.
So he could actually, that first two steps of his funnel
could just be in tribe with.
Well, that's what I want to do.
I want to direct everybody from wherever into tribe.
That's one of the reasons the free chapter is up on tribe.
But I hadn't, in order to do, you know,
the whole purchasing and everything else,
that's why I'm definitely interested in how the example
that you showed on Tuesday, how they locked it out
until they bought it and what it would take to do that.
But that's why I'm using Hero FM
because it's just very, very easy.
Yeah.
So I have all chapters that are,
well, almost all that are loaded there.
That's good.
Yeah, we're going to do more and more for it.
My last little thing,
we are looking at getting a tribe.social,
but I didn't know what you guys,
would you guys use a link like that?
That's like tribe.social slash Sally.
Oh, yeah.
That would be-
It's only a mere $5,000 to buy this domain.
So that's why I'm hesitating.
Is that all?
Okay.
So we're trying to buy tribe.social.com,
but they wanted 10 times that, it was a crazy amount.
So anyway, we're trying to make it to where like,
like people are using solo.to,
things like that, where it's like a link tree.
Like, I think those are some things
we just need to have it build that for you immediately.
Just put some links in, copy the link,
put it on your profile.
That should be like the whole, all the steps.
Right.
So, and then emailing people from the platform
should be pretty easy.
So if you wanted to email all those leads that came in,
you should be able to like select all,
create email, write up notes and hit send, you know?
So we'll work on some things.
Some new features are coming, so.
So will that save us having to use MailerLite
in the future?
Yeah, potentially.
And also just, it's a great place to start.
Like a lot of, that's what the hard part is,
getting it, getting those first few hundred leads,
getting the first funnel going,
like that's the hard stuff.
Once you kind of get scale and you get some movement,
then you're like, well, maybe I'll move to a mail,
you know, MailChimp or ActiveCampaign or MailerLite,
like then you can kind of use whatever you want from there.
But you can easily with one click,
like download all your contacts, push them over,
like keep it really accessible.
So anyway, nice.
So speaking of best practices,
as far as landing page goes,
I know that one of the best practices
is keep it as short as possible.
And so you gave me an idea
when you were showing Robin some stuff,
and so maybe the stuff that I have copy for,
I could just put in a short video.
And that might be easier than having people
trying to scroll down the page.
It's one of the things I wasn't happy with,
with the landing page.
I've got the copy I want,
but I need to put it in a digestible format.
Yeah, sometimes it's a two or three minute video.
at the top, that goes pages of content.
Definitely, people are kind of lazy as well.
So it depends on the, you can try,
I would do the video and then do both, right?
Just put the video at the top and have
the text at the bottom if people want to take it in.
But yeah, most of it, as long as you
try to get the system set up and then start to get traffic to it,
is the main thing.
And then you can start tweaking it as well.
So it's helpful, like Robin's hat is a funnel
and he's done all the pieces.
It just wasn't working.
So now we're just restructuring it.
And then you can put more.
But yeah, so very good.
That's good.
If you guys are good, we can let you go.
Yeah, no problem.
Because I have another meeting at the top of the hour.
Nice.
And after that, I'm going to bed.
OK.
Good for you.
Nice.
Awesome, guys.
Well, we'll see you on Tuesday then.
OK.
Yeah.
Thank you for your time, Bruce.
That's amazing.
Cheers.
Thank you.