Let's hop right in, I hope you have your notes because every single thing matters during
these rain games.
I feel like day one's daily competition fairly easy.
And also way to go those who did the kindness challenge.
How cool was that?
That was so awesome to see these moments that were created just by simply being intentional
by leaning in because business is amazing.
Making money is amazing.
Creating extra income for your family is amazing.
But what's more amazing is the bubble over benefits of that.
And that doesn't start when you start making money that starts now.
You can start stepping into wealth now because wealthy people, right, wealthy minded people
have an abundant mindset and say, Hey, I'm willing to give my time, I'm willing to give
my money, I'm willing to be generous.
If that's resonating with you, if you did that kindness challenge, I want to make you
incredibly wealthy, because I just know this is going to create amazing impact in the world.
And so here we go, day two, we're hopping right in.
And I want you to grab your notes as well, because I'll just give you a clue.
There is some tricky questions on the daily competition.
So make sure you're taking notes.
But also today, we're going to be actually taking action, we're going to be launching
the first iteration of your brand.
And there'll be points for how much action you're taking.
As we go into day two, I always love to read our disclaimer.
In the recent quarter, we have documented a total of 67 product launches in our Rainmaker
Mastermind community.
In that timeframe, we've also given away 51 milestone awards to those who have shared
with us proof of sales.
28 of those people hit $100 a day, 14 shared with us proof of $100 or more in a day, eight
shared with us proof of reaching six figures in the business $100,000.
And one has shared proof of reaching $1 million.
All these students utilize what they are taught in our mastermind program.
However, please know that these results are not guaranteed and all business success requires
dedicated effort and focus.
Like every entrepreneurial venture, success varies between individuals and is based on
many factors, many of which are outside of our control.
We're so proud of those who have reached these milestones.
But when we share others results, it's important to understand that these are exceptional case
of what is possible, not a guarantee or promise of exactly what you will experience.
All business requires risk and by participating in the game of entrepreneurship, you accept
all associated risks.
Say I accept in the chat.
I accept the challenge.
I volunteer as tribute.
I will answer the call because the call of business is actually the call of service.
And a lot of people just try to get into business to make money, but they don't really realize
the root of how money flows.
Money flows where value goes, right?
And the more value you can provide to someone, the more money they'll actually pay you for
that value.
Like if you don't value, you know, organic eggs, right?
You're not going to pay the extra dollar for those expensive organic eggs, right?
Like people trade dollars for things they value.
And so whoever can love the most actually wins in business.
And this is why we love helping moms.
And so we are going to talk about true success today.
And this starts with actually building this foundation of service to others as our focus.
And we had a crazy idea because we were like, man, you're giving us your time, which is
so valuable, right?
How can we make this the most valuable time for you?
What if we actually launched your brand today and get you into action?
Like I feel like that is one of the biggest breakthrough signs we give people is just
like getting them into momentum again.
There's something that feels good about being in momentum, being on a training, taking notes,
like learning again, growing again, stretching yourself again.
A lot of moms that come to us, like they are, they're winners like in life, right?
They've done big things in life.
They were athletes in college or they were driven in the business world and they are
awesome moms.
Like they love being mom, but there's still that like winner inside of them.
That's just like, man, I want to go win something.
I want to go make some, I want to be creative, right?
And I kind of am like missing a part of that right now in motherhood.
It's like feeling a huge part of my heart, but like, there's also this other side of
me that like, I need to let release, right?
So let's let it go today.
Let's launch your brand starting today.
Okay.
And three things we're going to be really talking about today, we're going to be picking
your niche to serve like, and also trying to avoid a mistake that we see when choosing
this destination.
Now the temptation today is going to be to get into analysis, paralysis, overthinking.
So if you're an overthinker, if you're a perfectionist, I'm going to break some of
that stuff off of you today because we're going to get it done.
Okay.
So we're going to pick something today and we're going to move forward.
Does this mean you're going to move forward with this thing forever into eternity?
No.
It means you're going to move forward until this one doesn't make sense.
Okay.
And you might shift.
When we started Rainmakers, I had no idea who it was for.
I was just telling anyone who would listen.
And as we went, we started to see who it was really.
be working for and that's where we landed on moms, families.
We want to impact families with this thing, but that didn't start that way.
We didn't pick it right out the gate.
And so I just want to break that off.
You don't have it perfect today.
You're going to do amazing.
Okay.
And then we're going to actually create your brand name and your logo today.
I'm going to give you some tools to really just like take this off your plate.
No longer do you have to hire super expensive designers or all like, just
go through all this huge lengthy process.
We can literally do this in like 10 minutes and get you out the gate
today with a niche chosen, a brand name and a logo created.
And we're going to set up some foundations for choosing profitable products.
A lot of people come to us with no product ideas, and that's
actually a great place to be.
And so when we actually start with this lens of service, we're going to set a
really healthy foundation going into tomorrow where we'll be talking about.
Choosing that profitable product.
So let's start, let's pick that seven figure niche to serve.
So when it comes to niches, okay, the riches are in the niches and there
really are, there are three markets, right?
That really, I would say most things fall into.
Okay.
And if you really think about a niche that you're going to think about, you can
probably fit it into one of these markets.
And it's important to know these markets, because this is often the driving
force behind that niche or the thing in that niche, like there's like a root
desire there, and it's these three things right here.
So if you're taking notes, it's health, wealth, and relationships.
Okay.
So health, wealth, and relationships.
These are the top three markets.
Now within those markets, there are these like sub markets.
Okay.
Like for example, under health, we have mental health.
We have physical health, like working out.
We got spiritual health, right?
We have a lot of different sub markets.
Like the list goes on.
I'm just giving you guys an example.
Okay.
Under wealth, we have business.
We got investing.
We got budgeting.
We got finance, right?
Those would all be like considered under the wealth market.
And then under relationships, we have love.
We have parenting, marriage, you know, like the list goes on and on.
And so the big mistake that I want to encourage you guys to avoid
is choosing a niche that's too broad.
If you're just like, Hey, I want to serve in the health world.
It's just, it's too broad.
If you're just, I want to serve in the wealth world, it's too broad.
Okay.
And so this is that big mistake to avoid when you're just getting started.
What can actually give you power is focus.
Because when you're focused, when you narrow down, you can really start to
speak the language of that person at a higher level, right?
At some point you can be Oprah and you can just talk to the masses, right?
But when you're first getting started and you don't have an audience, it's
really nice to speak really specifically.
I mean, I can think of like health and think about spiritual and then under
spiritual, there's like niches within that niche, right?
And if you speak one way, you're going to really resonate with that one person.
But if you say the wrong words, you're going to really
turn that person off, right?
And so we want to make sure when we're building a brand that is based on
service, it's going to attract people to that brand and by being willing to
attract people, you actually have to be willing to detract people.
You have to be willing to kind of narrow down and say, this is just for this.
And I think there's like a little bit of a poverty mindset that says, Oh, well,
if I go too specific, you know, like I'm actually like excluding, you know, people
and there's not enough, there won't be enough business for me.
Right.
And if you live in like a small town and you're doing a local business and your
town only has a hundred people in it, then yes, like that might be true.
If you launch a really niche business and it's only local, you're not going to
survive, but on the internet, using the power of the internet, when we talk
about leverage, like the internet is the biggest leverage opportunity that we have.
And there are so many people out there that even when you niche down to a
sub market, that's pretty specific.
There are still hundreds of thousands, if not millions of people in that
sub market, who's been like scrolling through Tik TOK and you see like a, you
know, a video that's like, wow, this video is like so perfectly for me.
I'm like really into this thing.
And this person is really in this thing.
And you're like, I gotta follow this person.
Right.
And so when we choose your seven figure niche, I'm going to encourage
you guys to go one to two layers in.
Okay.
So like under health, right, you go into like, let's say physical health
and then don't just stop there.
Go like one more layer in, okay.
Like keto, like I'm really into keto and I do the keto diet.
Right.
So you go like one layer in, right.
Maybe you go health, spiritual Christian, right.
You're going like one to two layers in, okay.
In wealth, you go, you know, finance, and then you're into budgeting, right.
Or investing in then cryptocurrency in relationships, maybe it's love.
And then it's dogs or you are a dog mom and you love, you know, like talking to
other dog moms and serving them with your products.
Right.
So this is where we're kind of want to go.
And I know you're not like, oh, here's my niche.
It's just popping to your head right now, but I just want to give
you this frame as we go into it.
We find when you go one to two layers in, it's specific enough to really like
when people find you, they're like, oh man, this is for me, right?
Like this is speaking my language.
This is resonating with me.
Like you ever bought a brand.
or bought a product and you're just like, man, I just love this. They just, they get me, you know,
and just like, I got to buy this thing. That's what we want. We don't be too broad where we just
get lost in the sea of everyone else. And we don't want to be too narrow where it's just like,
not for anyone, because it's like so specific. Like if you're like, Hey, I'm doing keto recipes
for people that have postpartum depression who are Christian into real estate and love dogs,
it might be like, there's still probably 10,000 people there in the world. But if you go too far
in, do you know what I mean? Like you're narrowing it too far. Okay. So I want to take you through an
exercise right now. We're actually going to do some working today. Okay. So if you don't already
have your piece of paper, I already told you, get your piece of paper because we're actually going
to workshop this today and get you closer to clarity on this. And some of you, I think you're
going to have total clarity on this. And as we go into this, I actually want you to meet a friend
of ours, new friend of Rainmakers. His name's Jack, Jack Savage. He is the creator of this brand
called Everyday Dose. Okay. It's a mushroom coffee company. It's like an alternative to coffee that
has less caffeine. It's got a bunch of health benefits. And we had him actually come in and
train our mastermind members. We have special guests come in like this all the time. He's
running a multiple eight figure brand online. And he came in and we asked him about this, like,
how'd you find this kind of sweet spot? And I want to play you this clip and I want you to hear his
wisdom on this topic. Okay. I'm going to play this clip for you. And then I have an exercise
that we'll take you through that's going to bring you into clarity around who you can serve. Okay.
Here we go. Whenever you're thinking about a product, it has to be within your dharma.
And when I say that, it means that like, you might be good at something, but you're not
passionate about it or you're passionate about something, but you're not good at it.
What if you're passionate about it? You're good at it, but no one wants it.
What if you're passionate about it? You're good at it. People want it, but it's, you know,
maybe not doing well for the world. If you can find something that you're passionate about,
you're good at it. People want it. And it's helping people that little area in the center,
that little part in the middle. If you look at a Venn diagram, that is your dharma. And so if
you're doing any kind of business and you're not following your dharma, when things are tough,
when things are rough, you're going to be burnt out. But if you're doing something that you truly
are solving for yourself that you love and that you really get passion from, it's not a job.
That clip from Jack is so powerful. And I've never heard it called your dharma, but I have
heard it called the Ikigai. This is like a Japanese word. I don't know if I'm pronouncing it right,
but this diagram is so powerful. And it's this combination of what you love,
what you're good at, what you can be paid for, and what the world needs. And sometimes people
have like, oh, this thing I love and the world needs it. And you know, it's like, it's a ministry,
right? Like no one's willing to pay for it. Or, hey, you're really good at it and you can get
paid for it, but you don't love it, right? It's your profession, right? So you can see how when
you start combining more and more of these things, it really becomes this center, this Ikigai, right?
And this is really the sweet spot. Now, as I show you this, and we're going to start filtering
some ideas through, this is not a prescription, right? Like you can definitely have three of
these things and still have a million dollar business, okay? So I don't want you to get
hung up on this thing, but if you are going to get paid, you do need to have one of these two
things, right? The world needs it probably, and you can get paid for it, okay? If you're good at
it, that's a bonus. So you could do like these three, okay? Or if you love it, right? That's
a bonus, right? You love it. The world needs it. You can get paid for it. That also can be a
million dollar business. I would say if you're trying to go really eight figures, nine figures,
it's like that wisdom you said of like when things get hard, because entrepreneurship is
not just like a straight line up. Like you're going to hit walls. You're going to have moments
where you're like, man, is this the end? You're going to have moments where you're like, can I
really do this, right? Jack bootstrapped this business. He didn't take on investors. He used
all his own money, saved up. He had a couple Airbnbs. He saved up money and he put all his
money into this thing. You better bet that's scary. And now his business has over 2000 orders a day,
but that doesn't come without him stretching his faith with that because he has to spend money
to get those customers. And a lot of times in his business, he loses money on the first sale
and he makes it as they stay on that subscription. And when things get hard, when they get scary,
when you have this, it keeps you going. And so we have a couple of questions I'd
love to take you through right now. I'm going to play a little bit of music. This is my go-to,
you guys. I'm just going to give you a little hack. My go-to music for staying focused,
just kind of rhythmic and it keeps me going. But I want to ask you guys these questions.
If I were to hand you a microphone right now and bring you up on this stage, what could you talk
about unprompted with no notes, like for 30 minutes straight? You don't need to be a professional
speaker, but what comes to your mind right now? I want you to take time and write down five to 10.
is something you just know a lot about. Maybe it's just part of your daily life. Maybe it's
part of your occupation. Maybe it's something you just geek out on. Maybe it's a niche or
a hobby that you're really into, right? You might not be an expert at this thing,
but you might love it. Like Chelsea and me, like we love gardening, but we are not experts at
gardening, but we learned a lot about it and we can tell you a lot about it, right? That doesn't
mean we're an expert, right? So you might kind of coming back to that Venn diagram when I say,
hey, what can I hand you a microphone and have you talk about for 30 minutes? You might love it
or you might be good at it, right? It's probably one of those two things, okay? So write down your
five to 10 ideas, okay? Five to 10 ideas. Let me know in the chat, say ready when you got some
ideas flowing. And now I want you after you've gone through this exercise, like write down these
five to 10 ideas. You can come back to this afterwards as well. I want you to start asking
yourself, okay, now out of those ideas, what does the world need, right? And what potentially could
you get paid for out of those ideas? Is there a business in one of those? Now you don't need total
clarity on products, but do you see other people being paid for something in that topic, right?
Is there someone else in the world that has a business around that topic? Like that there's
money flowing somewhere there, right? Does the world need it? Is it filling a gap in the world?
Like when you learn that thing, when you had breakthrough in that thing, when you know, like
struggle with that thing and went through that thing and went deep on that thing, like, would
you like, would that be helpful for other people? When I like, when we learned about Amazon, it was
like, oh my gosh, the world needs this, right? The world needs this. I love this. We're good at this.
We can get paid for this, right? This is how, you know, I remember Chelsea and I sitting around a
campfire with some friends and she asked this question. She said, what would you do, you know,
if time or money weren't a thing? Like if you had all the time in the world and all the money in the
world, like how would you spend your days? And it was such a powerful question that people just sat
and they just kind of thought for a second. And there were some silly answers like, I'd just,
you know, sit on the beach and like, you know, drink, you know, pina coladas, right? But really
we kind of got down to the core of it. And for me, it was this, it was what I'm doing right now.
It was helping other families step into breakthrough. You know, the breakthrough
that was for us is not just for us, it's for you. And really that's like, that was the moment,
it was like 2019 when we started to really lean into Rainmakers and say like, this is what we
want to do. And there was a lot of pivotal conversations during that, that campfire
session with friends that led to them actually stepping into something that was so powerful for
their family that was outside their normal thing. And so these questions are just to get you guys
started. Okay. I'm going to, I'm going to turn off the music here and we're going to keep going
with the training. If you need more time on this, come back to this. You got all day today. Okay.
But this will be part of the daily competition. Okay. And I want you to just like with this list,
start narrowing it down, right? Just narrow it down. And then I want you to just like circle
one. If there's one that's kind of making your heart leap, there's one that's just like, oh,
I feel like that's it. I feel like I could just really like go after that thing. I'm really
passionate about this thing, whether I'm just into it and I just love learning. I kind of be
curious about it and growing in it, or it's something I'm really good at. I'm expert at like,
whatever that is. Like, I just want you to circle that one. There might be one just kind of calling
your name right now. I just want you to just circle it. Okay. You don't have clarity on product
yet, but that's okay. And then I want you to take time after this session to think about who's
listening, right? If you're in this stage where you're like talking with a microphone about that
topic for 30 minutes, how would you describe the people in the audience that are nodding their
head that are coming into the room? Maybe there's a conference they're walking by and they hear
something you said, and they're like, oh my gosh, I got to go listen to this. Like, who's that type
of person? I want you to start to describe them here. Okay. Because this is going to help you
when we start thinking about what products are going to serve this person, right? How can we
serve this person in business and love on them? The more you know them, the better. Okay. So with
that, we're going to go into brand name and logo creation. Now, even if you don't have full clarity
on the niche yet, I want you to just choose one and walk through this exercise because walking
through this exercise is powerful within itself. Even if you're going to change your logo later
on or change your brand name later on, literally just getting this done today, it's going to feel
good. Okay. Because I think there's a big thing that holds people back in entrepreneurship and
it's perfectionism. And, you know, we grew up in a society where you got to like get the answers
right. You got to get the straight A's and like, you know, it just kind of breeds this thing of
perfectionism in us. But with entrepreneurship, you got to be willing to get messy. Okay. You
got to be willing to just kind of break stuff. And so I want you to repeat after me right now.
One of my favorite phrases, done is better than perfect. Done is better than perfect.
Say it out loud right now. Tap your chest. Say done is better
than perfect because perfect will hold you back in entrepreneurship.
It's never going to be perfect, you know, I think what we built with Rainmakers is pretty
amazing.
Is it perfect?
No, it's not perfect, but it's pretty amazing.
And it didn't start that way.
It started pretty rough and it got better and it got better.
That's the process of entrepreneurship is literally getting better.
It's another Japanese word.
I love Kaizen.
We named our son Kaizen because it means continual change for the better, right?
It's like continue to improve, to innovate, to iterate, because perfection is not possible,
but we can get stuff done.
We can get momentum and done can be pretty incredible for your family's bottom line.
I mean, just to give you an example, this is Chelsea and I's first logo for our brand,
which was our wedding business.
And I don't know why we thought this would be a great idea to just stand in front of
two doors.
Like this doesn't tell you anything about this brand, but this is it because I think
I made this logo in like, I don't know, like a clip art.
I think it's like clip art, okay.
And then like, you know, I was like, maybe a year later, I was like, oh, let me add some
texture to it.
Right.
Like that'll make it better.
Right.
And then, okay.
We did make it a little simpler over time.
Made it a little simpler, a little cleaner, still rough around the edges, right?
If you look closely at these, like the edges, I think I was like just erasing this in Photoshop
and trying to figure it out.
It's a little rough.
And eventually after years, this was our brand.
Okay.
Now the difference between this brand and this brand is, you know, this is us shooting
$3,000 weddings, and this is us shooting $10,000 weddings.
Okay.
And it changed over time, right?
Our person we serve change, the type of weddings we did change, our logos change.
I mean, look at us.
We were just dressed nicer.
Like this one is like, hey, we're just on a, just in our jackets, you know, with my
hat on.
Right.
This is like, okay, I got the suit on.
And like, it just, it's different.
Okay.
But it took time to get there.
And I share this with you humbly because like done was better than perfect.
We still made money this year.
We still made money this year and we made a lot more money this year.
Here's some other examples you might know.
Starbucks.
This first logo is a little scary.
Okay.
This looks like a monster lady.
Okay.
They ended up with this one, which is I think a lot cleaner, but it just, it took a while
to get there.
Mercedes.
This logo right here, scream like, you know, luxury brand.
No, like I had, it took time to get there.
It took time to become the brand that we know to this day.
Okay.
Amazon.
Look at this one.
Amazon.
Okay.
Over time, they kind of figured this out, right?
First it was like this river and then it was like earth's biggest bookstore, earth's biggest
bookstore.
Right.
They didn't even know the vision that they had for themselves at that point.
They just thought they were going to be the biggest bookstore in the world, in the earth.
And they are, but now there's so much more.
Okay.
Does anyone know what these ones are?
I thought these ones are fun.
We had Brad's drink.
Let me know in the chat if you could guess these ones.
Brad's drink is Pepsi and back rub is Google.
Wow.
I did not know that.
But Google themselves, you guys started with a brand name and same with Pepsi that they
just changed a couple of years.
This one they changed within the same year to Pepsi Cola.
This one took like two, three years and then they changed it.
Okay.
So I just want you to know today, you could be Google and just don't stress about back
rub.
Okay.
We're going to create a brand name.
We're going to create a logo today.
It's going to be your back rub version.
Okay.
And that's okay.
Now some of these brands start with Mercedes, they end with Mercedes, but Google, I mean,
I think that's a good change.
Back rub probably wouldn't have lasted too long.
Okay.
Maybe it had to do with like backlinks, which is like a tech thing and I don't know.
All right.
So here we go.
You guys, we're going to create your brand name.
I found a great tool to help you.
And we're all about finding tools like this in Rainmakers or creating them.
Sometimes we just custom code these tools ourselves, pay developers, but this is one
I found that can create your brand name really quickly.
Okay.
And so you can scan this link right now.
If you're watching on your computer, scan it on your phone and go through this process
or go to rainmakerlinks.com slash brand name.
And you can literally walk through this with me right now.
I'll put some working music on.
You guys let me know in the chat.
The music's too loud, but I just feel like it's okay.
We're working now.
We are working.
Okay.
So you're going to go to this link.
I'll keep it up on the screen.
Rainmakerlinks.com slash brand name.
This is a business name generator.
Wow.
So cool.
Now, of course you had a name in mind.
You could totally just come up with a name.
A lot of our Rainmakers name their business after, you know, their kids or like their
why or something that like is just kind of stirring your heart.
That's totally fine.
But this is also really helpful just to kind of like just start the ideas running.
So you're just going to put in this middle thing right here, you know, maybe that niche,
right?
You're going to like put that niche like that, you know, that sub niche that you're kind
of like being drawn towards, put it in there.
Okay.
And then you're going to click on generate and it's going to ask you a couple of questions.
It's going to say, Hey, what's your name?
What kind of style name do you want, right?
What kind of style name, brand name do you want?
And I like to just hit auto
cause it just gives you all the styles, okay?
But there are kind of like more, you know,
brandable names, there's like phrase names,
like Dollar Shave Club, right?
There's like, you know, non-English words,
like pull something from another language, right?
And use that.
Trey Creative, like that brand name,
creative of course we were like creative industry,
you know, photographer, videographers,
but Trey meant tree in like Icelandic.
We just went to like Google and we said like tree
in a bunch of languages.
And then Trey just kind of like sounded cool, right?
Like that's how we got to that brand name.
Okay, so just select auto or select one of these, okay?
And then on the next page, boom,
it's just gonna generate a ton of brand names for you.
I put it in like moms and business and look at this,
Mama Mocha and Mom Renaissance and Mother Morph
and Mom Spire, Mom Fluence, I'm a Llama Mom, okay?
So like there's just all these names
and like you can scroll and scroll and scroll
and just like, just look for one
that's kind of drawn you in, okay?
And what you're gonna do from there, click on the one,
I clicked on Story, I don't actually really like the name,
but I just clicked on to show you guys an example.
And when you click on it,
you're gonna see this little more information button
right there.
And when you click that,
it's gonna kind of like tell you about the name, right?
Like, hey, this is kind of like how we got to this name
and if the domains are available.
Now you don't need all these domain names,
but I do like to look for kind of like the core domain,
like momstory.com.
It'd be really nice if that was available.
I'm not saying you gotta go buy that domain name right now.
I actually wouldn't recommend you do that
because a lot of people do this in business.
They're like, I have a business
and they like make business cards.
It's like, what are you gonna do with those business cards?
That does not move the needle in your business.
When you actually do start moving into this thing
and like, actually, okay, I'm ordering products,
then yeah, go get the domain name
because it's gonna be really helpful for your brand.
But I'm not saying you have to go do that now, okay?
But it's nice to see that it's available, okay?
And it just gives you some confidence.
Now, I want you to like go through that list.
This is part of your daily competition day
and find some favorites.
You might even choose one.
Actually, I'm gonna encourage you to choose one
because done feels good.
Done feels good.
You might just choose it right now.
Let me know in the chat.
If you're a fast action taker,
just grab one right now and choose it.
Is it gonna be your brand name forever?
Maybe, but maybe it's back rub
and then you're gonna change in two years
and that's okay too.
So done feels good and we like to get people momentum
and it feels good to be in momentum.
Man, you just chose a brand name.
That's so cool.
Now, we are going to create your logo.
Create your logo.
Now, this is another tool.
This is actually fairly new.
We use the site Fiverr a lot.
Fiverr started as this website
where you could hire people to do tasks for $5
and it was people all over the world
and like they could do graphic design for you,
do a logo, all these things.
But Fiverr recently created this thing called the Logo Maker
and just a quick disclaimer,
it costs $30 for this logo.
But I mean, in the grand scheme of things,
I've paid $500, $1,000 for like logo design.
So this is incredibly an insane value
and there are free alternatives.
If you just need something free right now in the season,
go to Canva, C-A-N-V-A, canva.com
and you can generate a logo on there.
But I'd highly recommend you check this one out,
rainmakerlinks.com slash Fiverr logos.
Fiverr has two Rs in it, okay?
Fiverr logos or you can scan the code right here.
I'll keep it up on the screen, but it looks like this.
And basically, same kind of thing.
You just type in your brand name.
You chose one on the last page, you put it in here
and you literally just click make your logo.
Now it's gonna ask you a little bit more about your brand.
Maybe select that niche that you're in.
You're gonna tell it a little bit about the niche.
Like it has a bunch of them in here
and just select the one that's closest to you.
Maybe some elements that you kind of have in mind
like, oh, I want mom in it
or I want a baby in there
or I want something to do with health in it, right?
You can add this in there.
It's also optional.
You could just totally not.
And then you're gonna click on the next
and it's gonna ask you a couple more questions.
Do you like more minimalist or hand-drawn logos?
Do you like more 3D logos or geometric
or vintage or cartoon?
Kind of select the one that you're drawn towards.
There's no right or wrong answer.
Just select one of those.
I chose hand-drawn for this example.
Then you're gonna define your brand's personality.
Now, I know we don't know everything about this brand yet.
We don't have total clarity on it.
But when you think about the people
in the audience listening,
what's gonna resonate with them?
Is it more premium, right?
They have like the Louis Vuitton purses
and they're all put together with the,
this is a more affluent audience, right?
And you wanna attract that type of person
or is it more accessible?
Hey, this is the everyday brand, right?
So kind of, hey, this is for everyone.
Maybe if you're in the budgeting niche, right?
Like that's gonna be more accessible probably.
Is it more modern?
Is it more classic?
Is it more innovative?
Is it more traditional?
Okay, answer these questions.
You can just slide the sliders.
You don't have to be all serious or all fun.
You can be right in the middle, okay?
And so you're just gonna go through this.
Again, done is better than perfect.
Don't overthink this.
Just do it.
And then boom, it's going to generate a bunch of logos.
Now these are actually logos designed by professional designers and it's customized using AI for
your brand name and for how you put in those inputs.
And you can scroll through this and look for the ones that are drawing you in.
And I chose this one right here.
Now don't be freaked out by the colors because I didn't love the colors, but I just thought
the logo was really simple and cool.
Because I just clicked on that one and then boom, look at that.
I chose my colors and I'm done.
Isn't that not awesome?
That looks pretty good on a coffee cup.
Now I'm not starting a coffee shop, but I'm just saying like that was easy and it has
mock-ups and everything.
And for $30, you can get the PNG download, which is kind of what you need for like using
on a product or something like that.
Just $30.
That's incredible.
They have other packages where you can get like all the branding and the mock-ups and
the things.
But I would recommend just like get the $30 one and get it done.
Just like be like, man, done feels good.
Done feels good.
And I got it done.
I didn't overthink it.
I didn't like, I mean, I have friends that just overthink things and they just like think
about it for years and they never launched the business.
And you could literally get this launched today.
And we're going to take this to the next level though.
Okay.
Now I'm not saying you got to go tell all your friends about it yet.
But I want you to go claim an Instagram account.
Instagram, we like it because it's easy.
We do some really cool stuff with Instagram in the business.
It's not required.
Okay.
So if you're thinking, oh no, social media, I don't want to do that.
It's not required.
You can just totally run a business off Amazon.
However, is this kind of a cool way you can build a faceless presence and actually increases
the value of your brand.
And if you don't know how to get Instagram, just Google it.
Say how to set up Instagram, right?
If you need help, remember, how can I mindset?
If you're new to this type of technology, that's fine.
Just Google it.
You'll figure it out.
Okay.
You can do this.
Post in the group if you get stuck.
If you don't have Instagram, you can just create a new account, choose a new username
for this brand, upload your new logo you created, and then write a quick bio.
Okay.
Now, as we talk about this next section here, I want you to keep in mind what we taught
you on day one, that, you know, if your income relies on your presence, you have to be there.
Your wealth will always be limited.
So as you get into doing business stuff, right?
Like I'm saying, create an Instagram.
There's just a lot of people out there that want to preach the hustle gospel to you and
say, oh yeah.
We've got to post, you know, like every single day, create content, all these things.
And while there's some truths there, we got to protect your time and I don't want you
doing things that are not going to be fruitful.
Okay.
So we have some strategies we can teach you.
If you do want to grow that Instagram, I have some strategies we can teach you that don't
actually rely on your presence.
You can have the thing fully run without you.
And this will ensure you don't have a ceiling on the income that you can make.
And so stick around for that.
We're going to be covering that.
This style of account that our Rainmakers typically build, we call it a media channel.
And a media channel is really nice because think about like a media channel on TV, right?
A media channel on TV.
Yes.
They create a lot of their own content, but a lot of times they're referencing other people's
stuff.
You know, like the news is not, they're not like, here's this, like, you know, they're
curating what's happening and just kind of reporting on it.
And when you think about this in relation to your brand, it kind of takes the pressure
off content creation of like, I need to be the expert.
I need to be the one on the microphone.
What if you're just the one that collected other people saying things about that niche
and the best of the best tips in that niche and funny memes and humor related to that
niche.
We've had a couple Rainmakers do this.
I mean, we had a lot of Rainmakers do this in the last season.
Here's a couple of them.
These are like mom accounts.
Like they're just mom themed pages.
And this one has 64,000 followers.
This one has 124,000 followers.
And if you look at their content, like a lot of it doesn't have them in it, which means
that they're not spending tons and tons of time creating original content.
When you build a social media channel like this, it gives you that time leverage, right?
Because it could be completely faceless.
It gives you financial leverage because it doesn't cost anything to create an Instagram
and it gives you influence leverage, which boosts anything you do.
Right?
So when you launch some of these legacy products on Amazon, you already have this raving fan
base ready to sell you out.
And when we looked at the reason I'm telling you guys this, you might be like, okay, why
are we talking about Instagram right now?
The reason is when we look at some of the most exceptional stories from our community,
many of them are using this strategy to reach even higher milestones, right?
You saw kind of with that survey, they did the average of like what people make on Amazon,
right?
Small business owners, the average is $2,500 a month is what people are making on average
on Amazon.
And I just don't want you to be just average.
I know $2,500 that could change a lot of people's lives, right?
If we can shoot for higher numbers, why not?
Okay.
And when we looked at some of our most exceptional stories in our community, a lot of them were
adding in this strategy, but doing it in a way that is very time leverage and doesn't
take a lot of their time.
It doesn't drain their soul like normal social media does.
She hit over $300,000 in revenue in four months after launching her product.
She was really passionate about like RV and travel.
So they launched RV products and they would curate content in the RV niche,
gained a lot of followers.
And if you look at her account, like she's not even on there.
Like she's just curating content from that niche, being a media channel and
driving a ton of revenue because of it.
This is Aubrey.
She came into our product with really that Ica guy style idea.
She was into natural home birth and you know, home births are
becoming more and more popular, but also not just popular, but like moms
are wanting to document these moments, right?
These are really powerful moments.
So they're hiring photographers and you know, like, I mean, Chelsea
was following his mom, like streamed her live birth on Instagram.
Like this is a thing, right?
These days, right.
She knew this, she saw this opportunity.
And she noticed that a lot of people were buying these
home birth pools that were ugly.
They were super ugly.
They're like neon blue, like baby pools.
Right.
And they had these big ugly logos on them, but these moms, one of these
aesthetic, you know, Instagram, beautiful photos, and so she simply just made a
all white premium home birth tub.
And this thing like just hit Instagram with a bang, you know, that's
where her audience was sitting.
And when she thinks about if she was going to talk about home birth,
where are they all hanging out?
It was on Instagram.
And so her accounts reached 7,000 followers within months and people
were reaching out and wanting to pre-order and she could like
barely keep this thing in stock.
And I don't have updated numbers from her because it's been like about a
year since she graduated our program.
But based on the last update I heard, I can tell you this store has done over
a million dollars in sales with this one flagship product, a million dollars in
sales, it's insane, here's another exceptional story, Christina, she didn't
even have her, she has her own social media right here, but it's not like
got thousands of followers, but she launched this beautiful wooden bookshelf
and she actually used influencer leverage for this product, right?
So there's all these influencers who are on Instagram and she
got this product in their hands.
And those influencers shouted this thing out.
And when prime day hit, she had a 40,000 dollar day.
Now this is like a top 1% story.
And I just share this with you, like, this is crazy.
And that led to actually her first six figure month, crossing six
figures in one month, simply by leveraging other people's audiences.
And so I tell you this because again, it's not required for this business,
but I don't want to give you just the basics.
I want to give you the advanced, like, let's set you up.
Okay.
Because this actually makes what you're building on Amazon more valuable.
There was a page recently that sold for $85 million.
It was a meme page.
Okay.
Just like posting memes.
And so we know that, you know, when you have an audience, when you have
influence, it is incredibly valuable.
And so just being anonymous on Amazon, that's great.
But if you can build influence alongside of that, it makes
your business more bulletproof.
We have a guy on our team, you, he runs a page called unstoppable
as a media channel style page.
He recently got an offer for 500,000.
It's literally just to buy his Instagram page, like that's insane.
And so why not, if we can find a way to do it in a way that's really
highly leveraged and we can do it alongside of our business, why not
increase the value of our overall business?
And when we go to sell this business three to four years from now, if we're
looking for that million dollar exit, why not give ourselves all the advantages?
Having a media channel paired with your brand is one of the ways you can do that.
So that's what I'm talking about it on today's training.
Okay.
So if you do want to do, this is going to be like extra, extra bonus points.
When you're going through the daily competition today, create
your logo, create your branding.
That's like the basics.
Okay.
And that's going to get you a good amount of points, but if you
want to take it to the next, so I want you to put this thing out there on
Instagram doesn't mean you got to tell the world about it, okay, but I
want you to go create an Instagram.
Okay.
So you're going to upload your logo to Instagram.
You're going to create a bio, right?
There's this little bio section where you can kind of tell people what
this page is going to be all about.
And if you want to take the next, Oh, maybe you can even create some content.
And if you're a part of our VIP group, I'm going to show you our one minute
remix strategy that can literally create all your content for you with
like very, very minimal time.
Okay.
So just show you a couple examples as you're creating that logo.
You want it to be something that's high quality.
That's easy to read.
I think that's a big thing.
You know, when we're on Amazon, when we're on Instagram,
people are on their phones.
It's tiny.
Okay.
So just make your thing simple, easy to read.
You can see some of these ones.
They're really hard to read.
I can't even tell what this is about.
Right.
And when you put it all together, it's going to look something like this.
Okay.
Now, as you go into this, we like to equip you with as many tools and
trainings and systems to make your life easier as possible.
That's what we're all about.
And so we're actually going to give you a gift right now.
This is called our Rainmaker Challenge Portal.
If you're part of our VIP crew, I already gave this to you yesterday,
but our Rainmaker Challenge Portal, this is our training portal
where we host all of our training.
When you become a mastermind member, we're going to open up applications
to that later for people that get through the full rain games.
We load all the training, all the tools and all the
resources into this web app.
Okay.
And so if you want to get ahead of.
it, get the basic version.
It's totally free.
Just go to this link, rainmakerlinks.com slash portal, or scan this link right
here, and you can get access to this training portal and the reason I'm
encouraging you to do this, because inside of that training portal, we're
going to be loading in one of our AI tools that help our students save tons
of time, and we'll be loading in one of these tools for you, we call her Sophie.
Okay.
And she's an Instagram bio expert.
Okay.
We've done a bunch of analysis on Instagram accounts, and she'll
actually help you write that bio.
I know people get, again, when you got to write about yourself and what
you're building, it's kind of hard.
And so she'll literally just ask you questions.
You just click on her.
She'll ask you like, Hey, I'm an expert at writing bios.
That's been trained in the Rainmaker family methods.
Just let me know what's your niche, right?
You just start answering these questions.
And she's going to ask you like, is this going to be like faceless
where you're, you're not really on there?
Or is it more of a personal brand?
Or maybe it's a hybrid.
Maybe it's a mix of both.
You just answer that question.
Right.
And you just give her all the information and then boom, she's literally
going to write the bio for you.
Okay.
And if you don't like it, you say, write another version or change it.
And you can interact with her.
Hey, let's move this around, move that around.
And she'll literally just write your bio for you.
Okay.
This is going to save you tons of time.
We don't want to get you into analysis paralysis.
We want to get you done.
Done is better than perfect.
I can't tell you how many times I've changed our bios.
Like it's okay.
It's not the end of the world.
Just get it done.
Okay.
And I want someone in the chat say right now, leverage feels good.
Leverage feels good.
This is what we're all about.
And Raymaker is saving you guys time.
That AI toolkit, if it's not already in there, when you get into the portal,
we're loading that in there today.
Okay.
So you'll have that in there.
You can use it anytime and it's going to help you out.
Okay.
Now in our Raymaker community, we really follow these four phases and I'm giving
you like, you know, the taste and see into these this week, I'm showing you a
slice of phase one, which is building influence.
Right.
And of course to leverage, primarily leverage Amazon, right.
For our influence, Amazon already has the traffic.
They already have the people.
They already have the trust.
They already have all the systems and all those things.
And you can do an incredible on Amazon.
Right.
But like what I said is when you add little pieces of influence that you
actually own, it actually takes the value of your business to a lot higher level.
Right.
I don't want to just set you up for that average at all on Amazon.
I want you to be part of that 10% stat.
They did that big survey.
Again, this is not a survey of Rainmakers, but they did a
survey of just like Amazon sellers.
And they said 10% of small business owners on Amazon have made a lifetime
profit of a hundred thousand to $500,000.
That's what I want for you.
I want a lifetime profit of a hundred thousand to $500,000
for you and your family.
That could be life-changing.
And that's why I'm giving you guys a little bit of extra juice here on this.
We're going to be talking about this one tomorrow.
When we talk about like what type of products to sell, how do we find those
products, how do we qualify those products, but I just wanted to take a
second to kind of show you the picture of where we're going.
Okay.
And you might be asking yourself, you know, why, why am I so passionate
about helping you win at the Rainmaker family and what we've built here?
And here's what we believe.
We believe a driven mom is the most powerful force for
positive change in the world.
Because moms are natural multipliers.
I hinted at this yesterday, but if you give a mom something good, what does she do?
She immediately gives it to others.
She literally multiplies it into the world.
You ask a room of men, no shade on the men in the audience.
Okay.
But I'm just saying like, this is just, we've seen this.
Like you ask a room of men, Hey, I give you a million dollars.
What do you do?
Right.
And if you just look at all their first answers, you get a lot of variety, but
you'd also get a lot of like, I'd buy this thing, I'd get this car, I'd pay
off my mortgage, I'd quit my job.
It'd be like me, me, me, me, me.
Okay.
You ask a room of moms, this same question and on their list of things,
like the first 10 of those things are going to be about someone else.
Guaranteed.
We see this in our community and it's crazy.
It's like, Albert, I want to retire my husband.
We're like, no, that's what's your goal.
I'm like, I want to help my kids out.
You know, what's your goal?
And I go, I want to give to my church more and it's all about other people.
And I love this.
Like, I want to take my family on vacations.
I want to help out my aging parents.
I want to be there for those moments.
And so our mission in Rainmakers is we love transforming moms because we
know it's going to impact their family.
We know it's going to influence the world.
This is how we are making positive change in the world
is through the vehicle of moms.
And I love this because this is the superpower behind business is literally
like, there's now a way to monetize this, like literally being a giver,
being someone who is, you know, self-sacrificing and like about others
and wants to love on people.
That is literally the superpower in business.
If you were wondering why we're so successful in business, it's because
we literally do this to the point of like the demise of our business.
Sometimes we're willing to risk it all to love on people.
And that is the thing that I feel like has taken us the distance.
And so as we go into the foundational profitable products, we're really
going to hit products tomorrow.
I just want to talk about the foundation stay because it's people, right?
People, um, a lot of people get this wrong, right?
They're like, what product do I sell?
And if you're thinking about what product you can sell, we got to shift it.
We got to start thinking, what person can I serve?
This is the thing that'll get you out of bed when things get hard, because
you start thinking about that person.
This is why it's worth it.
And the products serve that person.
But at the end of the day, the best businesses are the ones
that put people first over products.
And so, you know, what if your business could be competition
proof or price proof or future proof?
That's what is possible when you put people over products, because service
to others is really what equals true success in business and in life.
And that's the type of people we want to attract into our world.
The type of people that are going to make businesses that serve other people
that multiply good in the world, because products can have a shelf life, right?
Like our first product we sold on Amazon, like it's so great.
It made six figures, but it did have a shelf life.
Like it, after two, three years, we started to see it going.
Okay.
Not every product is like that, but products can have a shelf life.
Trends come and they go, but people are forever.
Your products might change over the years, but if you build a raving fan
base of people you've been loving and serving, like they're going to follow
you when you launch the next product.
When you move to the other thing, they're going to buy anything you
release because you've loved on them.
They've built trust with you.
Like if Amazon releases a new product, like a service or something like that,
a bunch of us are going to use it because they've built trust with us over the
years as prime members being like, man, I know they're going to take care of me.
When I need a return, they're going to make it happen.
Like, it's going to be good.
They take care of their customers.
And so when they launch things, people jump on them.
And so the best brands as you're, if you want to build one of those top
performing, one of those top 10% brands, they're, they're brands that
put people before products, right?
They put solutions before sales and they build influence before there were
even worried about income, right?
Because these things are the things that lead to those things.
And so don't get this backwards.
I want to lay this foundation.
Tomorrow we'll be pulling up the software and actually getting into the
backend of Amazon and showing you what products you can use to possibly serve
your audience with and how your family can be even that much closer to
breakthrough than you thought.
Okay.
So tomorrow I'll be showing you that step-by-step process.
And this is the same process that like all these student success
stories you've heard have followed.
And I recently read one from Michaela.
I was trying to find a photo to put on here for you, but I'll just tell you
her story, like she had a very standout story in our group.
She reached six figures in just 11 months on one product, right?
A lot of people have multiple products that they use, but it was just a one
product shop hit six figures in sales.
And I think the best part of the story was that she was able to take her
family on their first ever family vacation that year, right?
Because of this business.
And she said it felt so good to tell her kids yes for once.
And so as we wrap day two, I'm going to encourage you guys do the work today.
This is where the rubber meets the road.
And I think we're going to see some people really take a big lead on the leaderboard.
There are some wild cards in there.
There's some action taking ones.
You're going to have to do some work today to get the max amount of points.
Okay.
It's not the number one person that wins.
Okay.
It's not the number one person, but each one of these is an entry.
So the more you have the better.
Okay.
All right.
With that, who's feeling strong.
Who's feeling ready to compete.
We're going to do another kindness wild card.
Okay.
This was so fun yesterday.
I loved seeing your story.
So please keep posting those stories.
If you do the kindness challenge wild card again, it's worth a lot of entries,
but don't do it just for that.
Do it because you're a generous, amazing person.
Okay.
And post about in the group.
I would love to hear your story.
So we got three again, let's go one, two and three.
Okay.
Today I say I'm going to choose a random person in the chat.
So drop a one, a two or a three.
I'm going to hover my mouse over it.
And then whatever number it is, we're going to be on one, two, three.
Okay.
So let me grab my pen.
Okay.
And I'm going to close my eyes.
Okay.
I'll touch my screen.
And the first one I see is going to be it.
Oh, I was not touching in the right spot.
Okay.
All right.
It was a two.
It's the middle one.
Okay.
And it was, it was, I don't know if I'm saying your name, right?
It was Zep, Zephyr, Zayer.
You're the, like you're on the top of the leaderboard.
Okay.
So, oh man, this one is really fun.
Okay.
But this one is hard.
I'll tell you this.
It's a little bit more of a time commitment.
So you might have to choose kindness challenge or like, you know,
get the Instagram created today.
I don't know how much time you got, but here we go.
You guys ready for this one?
Oh man, this one is called the reverse burglary.
Okay.
The reverse burglary.
Okay.
Your goal today is to creatively and safely sneak into a friend or family
member's house and leave them a treat.
You could fill the frame.
with their favorite beverage, drop off some cookies,
or whatever you know will make them feel loved.
Tell your friend you need to drop something off,
ask them to leave you a key or something, right?
Or connect with someone who has access,
get in there while they're out,
write a note, sign your name,
leave it with a treat for them to find.
The reverse burglary,
because you sneak into someone's house
and leave a bunch of goodies for them.
That is really fun, I think that's awesome.
So if you can't get in their house,
okay, we will accept door drops,
but it's way more fun if you can like sneak
into their house and put it in there, okay?
But we will accept door drops, okay?
So go put it on their front door, ding dong ditch them, okay?
And leave a treat for a friend, okay?
That's gonna be fun.
Okay, so that's the kindness wildcard today.
I'm gonna show our VIP members
how in the last six months in our mastermind,
Sammy went from 994 followers to 64,000 followers.
We had Kimberly has a page on grief.
She's gone through some grief in her life
and she wants to help people overcome grief.
She went from 12 followers to 26,000 followers.
We had Kyla, I showed this page.
She is running a page for moms.
Went from zero, completely started,
brand new when we taught her this strategy,
is at 124,000 followers.
These are all accounts basically that just started
and we showed them the thing we're gonna show you
in the backstage, okay?
Because there's kind of this Instagram loophole
happening right now with the algorithm
and our rate makers are taking advantage of it
because it gives you crazy leverage.
And it even worked for this guinea pig page,
which is at 27,000 followers.
They gained 17,000 followers after it.
Congratulations, you completed day two.
I'm gonna give you time to go do the stuff.
Do the work, okay?
Go do the work.
Keep going, take action.
Go to thereingames.com slash win
and get that daily competition done, all right?
We'll see you on day three.
We'll be talking about product research
and finding that first profitable product for your family.
Hey there, my name is Dana
and I'm a part of the Rainmaker community.
So a little bit about my story.
Last year, I had to quit my job
because I had to take care of a sick loved one.
After that time period ended, I had to reevaluate things.
Did I wanna go back to that type of job?
That was really stressful,
which was also financially capping me.
I feel like my story's a little bit different
than most people because it took me so long
to finally get launched,
just because I had a lot of stuff going on
that made it difficult to advance
the way we all wish that we could.
But at this point, I've been launched for 30 days.
I have sold 95 units already.
Yay.
To be honest, it's just, it's going up and up and up.
I don't know if I could have done this
without Rainmakers and the Mastermind community
in particular.
If I didn't have this community, there's no way.
I don't foresee that actually being a possibility.
The fact that there's amazing resources at our fingertips
is one thing, and that's huge.
But the other thing, and I think more so for me,
is the mindset.
So I saw for myself that there's been changes in my mind,
my thought processes, how I approach challenges
that I'm faced with.
Because you know what, it's a business,
and there's gonna be challenges, and that's okay.
And I've learned that it's okay.
I'll get through it.
It's not the end of the world.
Working with Steven and Chelsea and everyone else,
all the people that they have listed in the resources
have been nothing but amazing.
I have no regrets when it comes to joining Rainmakers.
Steven and Chelsea have been the most amazing.
I love that they have a resources tab,
and they have companies that they've already done research
on to help you if you need help.
We use each other all the time.
The community that they built,
if you have a question, jump on a call.
All of the coaches are always there to help you.
And this is where the Monday Mindset Calls come in.
And honestly, at the beginning,
when I first came across the Monday Mindset Calls,
I thought it was super cheesy.
I'm like, what is this for?
I don't really get it.
But now I get it.
Not too long after that, I realized,
okay, now I can see why it's so important.
The process that it takes to start a business
is so much bigger than what I thought
that it was going to be.
And I'm just so lucky.
I really feel lucky to have found Rainmakers when I did,
because it's exactly what I needed
to actually push myself through this process.
I have serious ADHD.
So if I weren't for Rainmakers helping push me
that extra step, just do this,
just help with this, help with that,
I would have given up 100 times over the process.
But leaning into the community
and having those Mindset Calls,
chef's kiss.
Thanks, Rainmakers.
Bye.