WEBVTT

1
00:00:00.000 --> 00:00:12.620
What's up, welcome to the VIP backstage.

2
00:00:12.760 --> 00:00:14.040
So we're going to hop in.

3
00:00:14.040 --> 00:00:15.640
I actually have some bonus training for you guys.

4
00:00:15.640 --> 00:00:17.960
This is one of those days where I was like, man, I just, there's

5
00:00:17.960 --> 00:00:21.280
so much I want to show you, but I can only pack so much into an hour.

6
00:00:21.520 --> 00:00:24.160
And so on the VIP session, we've got some bonus stuff and some

7
00:00:24.160 --> 00:00:25.920
bonus resources to show you as well.

8
00:00:25.920 --> 00:00:27.240
So probably 20 minute training.

9
00:00:27.600 --> 00:00:30.920
And then just to just give you some more resources on building

10
00:00:30.920 --> 00:00:34.120
influence, which you can turn into income, and then we'll do some

11
00:00:34.120 --> 00:00:35.640
questions around today's topic.

12
00:00:35.840 --> 00:00:36.340
Okay.

13
00:00:36.720 --> 00:00:39.560
We're talking about building this thing called the media channel.

14
00:00:39.720 --> 00:00:40.160
Okay.

15
00:00:40.160 --> 00:00:44.240
And again, this is not required process in the Rainmaker world.

16
00:00:44.480 --> 00:00:48.560
Uh, however, this is definitely one of those things that we see

17
00:00:48.600 --> 00:00:50.520
some of the top students do, right?

18
00:00:50.520 --> 00:00:54.040
So their business might eventually look like this, where they have really

19
00:00:54.040 --> 00:00:58.600
this kind of flywheel of Amazon creating leverage and they're

20
00:00:58.600 --> 00:00:59.880
selling physical products.

21
00:00:59.880 --> 00:01:03.080
And Amazon already has like this massive customer base, massive

22
00:01:03.080 --> 00:01:07.760
trust, massive technology leverage that we get to tap into, right.

23
00:01:07.760 --> 00:01:09.440
And that's really the core business.

24
00:01:09.640 --> 00:01:13.280
However, this media channel element, if you do want to add this in, it

25
00:01:13.280 --> 00:01:16.440
increases the value of your overall business, if you were to sell this

26
00:01:16.440 --> 00:01:20.360
thing someday, and it opens up other opportunities to make income like

27
00:01:20.360 --> 00:01:23.760
digital products, affiliate products, serving your audience, using freebies,

28
00:01:23.760 --> 00:01:26.320
building an email list, like all those things.

29
00:01:26.320 --> 00:01:29.280
And so this is kind of really like what it could look like.

30
00:01:29.520 --> 00:01:30.880
And that's why we're showing you this thing.

31
00:01:30.880 --> 00:01:34.240
And also there's kind of this window of opportunity right now with Instagram.

32
00:01:34.440 --> 00:01:38.120
I don't know if it'll always be like this, but it's been working like really

33
00:01:38.120 --> 00:01:40.080
well for a lot of our students.

34
00:01:40.360 --> 00:01:42.960
And so, uh, I just want to show you that today and just give you

35
00:01:42.960 --> 00:01:44.280
a little more resources on it.

36
00:01:44.560 --> 00:01:47.080
And so if you're saying like, Hey, I'm not good at social media.

37
00:01:47.280 --> 00:01:48.360
That's totally okay.

38
00:01:48.400 --> 00:01:52.000
We've kind of come up with a way to create really quality content

39
00:01:52.000 --> 00:01:53.640
without it being so time consuming.

40
00:01:53.800 --> 00:01:57.160
I mean, Chelsea come from the photography world, so I get it.

41
00:01:57.160 --> 00:02:00.160
Like it used to, Instagram used to be the place where like things really

42
00:02:00.160 --> 00:02:02.040
needed to be polished and perfect.

43
00:02:02.040 --> 00:02:04.760
And like curate your feed with all the right colors.

44
00:02:04.760 --> 00:02:08.320
Like it was so annoying and took so much time, but the market has

45
00:02:08.320 --> 00:02:10.520
really kind of shifted on Instagram.

46
00:02:10.759 --> 00:02:13.080
And I'm going to show you some of these pages that some of

47
00:02:13.080 --> 00:02:14.000
our Remakers are running.

48
00:02:14.000 --> 00:02:17.400
And they're really like using stupid memes, honestly, and

49
00:02:17.400 --> 00:02:18.560
they're turning it into money.

50
00:02:18.560 --> 00:02:19.400
Like, this is crazy.

51
00:02:19.400 --> 00:02:22.840
And the algorithm recently has really shifted on Instagram.

52
00:02:22.880 --> 00:02:26.320
I think he's the CEO of Instagram and he always does these like updates.

53
00:02:26.560 --> 00:02:29.680
And he talks about how they shifted the algorithm where it was really

54
00:02:29.680 --> 00:02:32.320
favoring big creators and they really wanted to give the power

55
00:02:32.320 --> 00:02:33.720
back to the small creators.

56
00:02:34.040 --> 00:02:37.640
And so previously on Instagram, when you'd post on a platform like this,

57
00:02:37.640 --> 00:02:40.240
and this is actually starting to happen on a lot of social media platforms.

58
00:02:40.480 --> 00:02:43.000
You would, you would post and it would show it to like, maybe your

59
00:02:43.000 --> 00:02:44.600
friends, like your mom, right?

60
00:02:44.600 --> 00:02:47.760
And like, if they liked it, right, then it would show it to more of

61
00:02:47.760 --> 00:02:49.080
your friends and your followers.

62
00:02:49.280 --> 00:02:51.800
And then if they liked it and constantly engaged it, then it

63
00:02:51.800 --> 00:02:53.280
would show it to more people, right?

64
00:02:53.480 --> 00:02:56.360
This is how like, you know, on Facebook, like you post like a photo of your

65
00:02:56.360 --> 00:02:59.680
coffee at the coffee shop, it'll get seen by like three people, right?

66
00:02:59.680 --> 00:03:03.280
But if you post like your brand new newborn baby, like it'll get hundreds

67
00:03:03.280 --> 00:03:05.560
of comments because it's the same kind of thing.

68
00:03:05.560 --> 00:03:06.560
Like people are like, oh my gosh.

69
00:03:06.560 --> 00:03:08.920
And they comment, they're engaging and it's showing it to more people,

70
00:03:08.920 --> 00:03:10.240
more people, more people, right?

71
00:03:10.520 --> 00:03:12.840
That's how the algorithm used to work.

72
00:03:12.880 --> 00:03:13.200
Okay.

73
00:03:13.240 --> 00:03:16.160
Now it's changed actually, specifically with Instagram.

74
00:03:16.400 --> 00:03:18.720
We are seeing this on Facebook a little bit as well.

75
00:03:19.400 --> 00:03:24.720
That when you push something to this platform, it basically shows it to some

76
00:03:24.720 --> 00:03:28.680
of your people in your world, your friends, your followers, but it basically

77
00:03:28.680 --> 00:03:33.360
guarantees that they're going to show it to a portion of strangers, complete

78
00:03:33.360 --> 00:03:36.720
strangers, and TikTok is really the platform that figured this out.

79
00:03:37.040 --> 00:03:41.560
And it's really powerful because it gives anyone the opportunity to basically go

80
00:03:41.560 --> 00:03:45.880
viral, because if we're going to show your content to, you know, a little bit

81
00:03:45.880 --> 00:03:48.920
of your friends and a little bit of strangers, if it performs to those

82
00:03:48.920 --> 00:03:51.320
people, like it will go crazy.

83
00:03:51.320 --> 00:03:52.400
It'll go to the masses.

84
00:03:52.720 --> 00:03:56.320
And so these platforms are shifting from this like follower based model where,

85
00:03:56.520 --> 00:03:59.560
you know, I follow, I follow Melissa.

86
00:03:59.560 --> 00:03:59.920
Okay.

87
00:03:59.920 --> 00:04:02.040
And I found Melissa and I'm into what Melissa's into.

88
00:04:02.040 --> 00:04:05.400
And if she's doing gardening, I'm seeing gardening, right?

89
00:04:05.400 --> 00:04:07.360
Like that's what it used to be.

90
00:04:07.520 --> 00:04:07.920
Right.

91
00:04:08.080 --> 00:04:11.400
But now it's shifting this like interest-based model where now you log

92
00:04:11.400 --> 00:04:14.240
into these platforms and maybe you guys have noticed this, it's showing

93
00:04:14.240 --> 00:04:15.560
you people you don't follow, right?

94
00:04:15.560 --> 00:04:17.600
It's showing you like things you might be interested in.

95
00:04:17.839 --> 00:04:20.240
Even on Facebook, you scroll through Facebook and it's showing you like

96
00:04:20.240 --> 00:04:21.760
groups that you're not in, right?

97
00:04:21.760 --> 00:04:23.560
And it's just like, oh, I'm not even in this group.

98
00:04:23.560 --> 00:04:24.960
It's like showing me this, right?

99
00:04:25.160 --> 00:04:28.800
We're seeing a lot of platforms shift to this model because it's actually more,

100
00:04:28.840 --> 00:04:32.240
I think it serves the customer, I think at a higher level, but also allows these

101
00:04:32.240 --> 00:04:35.320
platforms to make more money because now they know exactly what you're interested

102
00:04:35.320 --> 00:04:39.120
in and they see it and then they can run, they can send you ads, right?

103
00:04:39.120 --> 00:04:39.880
For those things.

104
00:04:40.200 --> 00:04:42.640
And so, but because of that, we're seeing kind of this high level, this

105
00:04:43.080 --> 00:04:47.320
Instagram, if we know that like our content is going to be guaranteed to be

106
00:04:47.320 --> 00:04:51.560
shown to complete strangers, basically what we're going to do is we deploy

107
00:04:51.560 --> 00:04:56.800
another form of leverage, which is let's just use stuff we already know is viral.

108
00:04:57.000 --> 00:04:57.400
Okay.

109
00:04:57.600 --> 00:04:59.920
So kind of like what we do on Amazon, we don't sell.

110
00:05:00.000 --> 00:05:01.020
Brand new inventions.

111
00:05:01.020 --> 00:05:03.340
We sell things we already know are selling, right?

112
00:05:03.340 --> 00:05:05.980
We sell things we already know there's traffic for,

113
00:05:05.980 --> 00:05:07.800
things that people are already searching for.

114
00:05:07.800 --> 00:05:08.980
We just make those things better.

115
00:05:08.980 --> 00:05:10.700
We add our flavor to them.

116
00:05:10.700 --> 00:05:13.060
We're applying that same kind of Rainmaker method

117
00:05:13.060 --> 00:05:15.100
on Instagram and basically saying,

118
00:05:15.100 --> 00:05:17.500
what if we just show them stuff we already know is viral

119
00:05:17.500 --> 00:05:18.960
and we just kind of add our flavor to it.

120
00:05:18.960 --> 00:05:21.540
We translate it to our niche.

121
00:05:21.540 --> 00:05:23.060
So it kind of like serves our nature.

122
00:05:23.060 --> 00:05:24.020
It's funny to our niche.

123
00:05:24.020 --> 00:05:27.860
It's a funny viral video or it's a helpful viral video,

124
00:05:27.920 --> 00:05:30.080
but we're gonna make it for our people, okay?

125
00:05:30.080 --> 00:05:31.200
And I've shown this before,

126
00:05:31.200 --> 00:05:35.800
but just to prove that this algorithm change is real,

127
00:05:35.800 --> 00:05:37.480
there's these accounts popping up like this,

128
00:05:37.480 --> 00:05:39.380
and this is not what I recommend you do,

129
00:05:39.380 --> 00:05:41.240
but these accounts are popping up

130
00:05:41.240 --> 00:05:43.560
where people are using this to their advantage

131
00:05:43.560 --> 00:05:44.800
to grow these massive accounts.

132
00:05:44.800 --> 00:05:47.200
This account has 87,000 followers

133
00:05:47.200 --> 00:05:48.840
and it's literally a viral video.

134
00:05:48.840 --> 00:05:50.640
This is a viral video that's done the rounds

135
00:05:50.640 --> 00:05:51.520
on the internet.

136
00:05:51.520 --> 00:05:53.280
It's this lady and she's like,

137
00:05:53.280 --> 00:05:56.800
I'm your dance teacher and hi, I'm your dance teacher.

138
00:05:56.800 --> 00:05:59.100
And then she does like this funny dance, okay?

139
00:05:59.100 --> 00:06:01.260
And so like, this is just,

140
00:06:01.260 --> 00:06:04.060
it goes viral every time they post it

141
00:06:04.060 --> 00:06:05.380
and it's being seen by,

142
00:06:05.380 --> 00:06:08.060
you can see the numbers in the bottom left-hand corner,

143
00:06:08.060 --> 00:06:11.660
like 15,000 people, 18,000 people, 16,000 people,

144
00:06:11.660 --> 00:06:14.940
53,000 people, 23,000, it's like every day.

145
00:06:14.940 --> 00:06:17.660
And so this whole account, like they just post it every day

146
00:06:17.660 --> 00:06:20.860
and it's leveraging this new algorithm change.

147
00:06:20.860 --> 00:06:22.380
It's being shown to strangers every day.

148
00:06:22.380 --> 00:06:24.380
Those strangers are responding to it

149
00:06:24.400 --> 00:06:26.880
because we know it's viral, it's gone viral before,

150
00:06:26.880 --> 00:06:28.280
it's gonna go viral again.

151
00:06:28.280 --> 00:06:30.480
And every single day they're getting hundreds of,

152
00:06:30.480 --> 00:06:33.000
you know, they're getting thousands of views, right?

153
00:06:33.000 --> 00:06:35.580
On this account, which are leading to followers.

154
00:06:35.580 --> 00:06:36.640
Now this is not a business,

155
00:06:36.640 --> 00:06:38.240
this is not what I recommend you do,

156
00:06:38.240 --> 00:06:40.960
but I just show you that to kind of boost your confidence

157
00:06:40.960 --> 00:06:42.960
that like literally like, this is so easy

158
00:06:42.960 --> 00:06:44.800
to reach new audiences.

159
00:06:44.800 --> 00:06:46.680
And so those examples I showed like,

160
00:06:46.680 --> 00:06:47.560
you know, of our Rainmakers

161
00:06:47.560 --> 00:06:50.680
who are hitting 50,000, 60,000, 100,000 followers,

162
00:06:50.680 --> 00:06:52.800
they're literally just doing this strategy

163
00:06:52.820 --> 00:06:55.300
of like curating viral content,

164
00:06:55.300 --> 00:06:56.900
kind of thinking of their brand more like,

165
00:06:56.900 --> 00:06:58.940
I'm not just gonna talk about the products I sell,

166
00:06:58.940 --> 00:07:00.700
I'm gonna just talk about this niche.

167
00:07:00.700 --> 00:07:01.540
Like, I'm gonna be like,

168
00:07:01.540 --> 00:07:03.260
I'm gonna be like the news channel for this niche.

169
00:07:03.260 --> 00:07:06.020
I'm gonna curate funny stuff and helpful stuff

170
00:07:06.020 --> 00:07:07.620
and like tips and tricks.

171
00:07:07.620 --> 00:07:08.460
I'm just gonna like, I mean,

172
00:07:08.460 --> 00:07:09.540
maybe you're already into this niche

173
00:07:09.540 --> 00:07:11.980
and your feed is already filled with this stuff, right?

174
00:07:11.980 --> 00:07:13.460
I remember I got into mountain biking

175
00:07:13.460 --> 00:07:16.220
and I like everything eventually on my feed

176
00:07:16.220 --> 00:07:18.140
was just like mountain biking, mountain biking, mountain biking.

177
00:07:18.140 --> 00:07:19.580
It'd be very easy for me to just start

178
00:07:19.580 --> 00:07:22.540
like a mountain bike theme page, a media channel, right?

179
00:07:23.280 --> 00:07:25.720
And just like repost some of that stuff to that page, right?

180
00:07:25.720 --> 00:07:28.240
So we call this proven viral content.

181
00:07:28.240 --> 00:07:30.280
So this whole strategy we call PVC,

182
00:07:30.280 --> 00:07:31.840
it's called proven viral content.

183
00:07:31.840 --> 00:07:33.840
And this is what our Rainmakers are using.

184
00:07:33.840 --> 00:07:34.920
And the reason we're doing this

185
00:07:34.920 --> 00:07:36.640
is because it's also very time leverage.

186
00:07:36.640 --> 00:07:39.060
You don't have to create any of the content yourself.

187
00:07:39.060 --> 00:07:40.400
You just get to curate.

188
00:07:40.400 --> 00:07:42.160
You basically become like a re-blogger,

189
00:07:42.160 --> 00:07:44.580
re-poster of the best of the best content

190
00:07:44.580 --> 00:07:46.040
that we know is already viral.

191
00:07:46.040 --> 00:07:47.320
And then the only thing you're doing

192
00:07:47.320 --> 00:07:48.920
is you're just adding your flavor, right?

193
00:07:48.920 --> 00:07:50.560
You're just adding your flavor to it.

194
00:07:50.560 --> 00:07:51.680
And their flavor is like,

195
00:07:51.700 --> 00:07:53.620
what's gonna resonate with your audience?

196
00:07:53.620 --> 00:07:57.820
Like a good example is there's this video of Tom Brady

197
00:07:57.820 --> 00:08:00.620
and someone asks him like, who's your hero, right?

198
00:08:00.620 --> 00:08:02.420
And he starts talking about his dad and he starts crying.

199
00:08:02.420 --> 00:08:04.500
It's like this really emotional video.

200
00:08:04.500 --> 00:08:05.740
Like he's just like talking about his dad

201
00:08:05.740 --> 00:08:07.260
and how his dad is his hero.

202
00:08:07.260 --> 00:08:09.460
And there's just like this kind of clip of him

203
00:08:09.460 --> 00:08:10.760
just starting to tear up,

204
00:08:10.760 --> 00:08:12.720
but it kind of became a meme, right?

205
00:08:12.720 --> 00:08:15.460
Because like, it's this funny, emotional clip,

206
00:08:15.460 --> 00:08:17.820
but you could apply this thing to a lot of niches, right?

207
00:08:17.820 --> 00:08:20.300
So all these theme pages and these media channels

208
00:08:20.300 --> 00:08:22.440
are using it to kind of say like,

209
00:08:22.440 --> 00:08:24.040
how it feels when this happens.

210
00:08:24.040 --> 00:08:26.720
And it's something that really relates to their niche,

211
00:08:26.720 --> 00:08:27.560
right?

212
00:08:27.560 --> 00:08:29.440
Like maybe it's a parenting page and it's like,

213
00:08:29.440 --> 00:08:32.720
how I felt the first night my one-year-old

214
00:08:32.720 --> 00:08:34.120
slept through the night, right?

215
00:08:34.120 --> 00:08:35.919
And it's like this clip of Tom Brady.

216
00:08:35.919 --> 00:08:38.220
And so it's translating that viral thing

217
00:08:38.220 --> 00:08:39.760
into the language of your audience.

218
00:08:39.760 --> 00:08:41.400
And they're like, oh my gosh, yes.

219
00:08:41.400 --> 00:08:43.380
Like I resonate with that, right?

220
00:08:43.380 --> 00:08:44.760
So this is the strategy.

221
00:08:44.760 --> 00:08:46.160
It's the content creation strategy.

222
00:08:46.160 --> 00:08:48.520
We started this page called Health Hacks for Women

223
00:08:48.520 --> 00:08:50.180
just to like show that this works.

224
00:08:51.040 --> 00:08:51.880
It has 8,000 followers now.

225
00:08:51.880 --> 00:08:55.000
And literally this page is run completely without us.

226
00:08:55.000 --> 00:08:57.800
Like we have a gal in the Philippines.

227
00:08:57.800 --> 00:08:58.640
Her name's Mary.

228
00:08:58.640 --> 00:08:59.640
She's amazing.

229
00:08:59.640 --> 00:09:01.640
She makes $4 an hour, okay?

230
00:09:01.640 --> 00:09:03.940
She works very part-time and runs this page.

231
00:09:03.940 --> 00:09:07.180
She finds recipes, health tips,

232
00:09:07.180 --> 00:09:09.840
and health hacks for moms.

233
00:09:09.840 --> 00:09:11.760
And she posts them on this page.

234
00:09:11.760 --> 00:09:14.200
And literally like it has 8,000 followers.

235
00:09:14.200 --> 00:09:16.680
We're gonna launch a health product to this audience.

236
00:09:16.680 --> 00:09:19.480
And so we're just building that up over time, okay?

237
00:09:19.500 --> 00:09:21.180
And this strategy is not just being used by us.

238
00:09:21.180 --> 00:09:25.420
We see major influencers like Will Smith on his page.

239
00:09:25.420 --> 00:09:27.680
Most of his videos get 5 million views.

240
00:09:27.680 --> 00:09:28.980
But when he uses this strategy,

241
00:09:28.980 --> 00:09:29.980
he's posting viral videos.

242
00:09:29.980 --> 00:09:30.820
That's not him.

243
00:09:30.820 --> 00:09:33.100
It's got 20 million views, right?

244
00:09:33.100 --> 00:09:33.940
This isn't him.

245
00:09:33.940 --> 00:09:35.380
It's got 30 million views.

246
00:09:35.380 --> 00:09:36.220
This isn't him.

247
00:09:36.220 --> 00:09:37.340
This is at 21 million views.

248
00:09:37.340 --> 00:09:39.260
He's using this to reach more people.

249
00:09:39.260 --> 00:09:41.100
I think one of the first people I saw doing this

250
00:09:41.100 --> 00:09:42.500
was Mel Robbins.

251
00:09:42.500 --> 00:09:43.740
She uses this strategy as well.

252
00:09:43.740 --> 00:09:46.180
Using like, she has her own content, right?

253
00:09:46.180 --> 00:09:47.460
She's got her own content.

254
00:09:47.460 --> 00:09:48.860
But then this is a viral video.

255
00:09:49.200 --> 00:09:50.040
She found on the internet.

256
00:09:50.040 --> 00:09:50.880
She's reposting.

257
00:09:50.880 --> 00:09:52.720
She's giving credit to the person who made it,

258
00:09:52.720 --> 00:09:54.480
but she's sharing it to her audience.

259
00:09:54.480 --> 00:09:57.360
And it's going viral again because of this new algorithm.

260
00:09:57.360 --> 00:09:59.360
Right, that one's not her and us.

261
00:09:59.360 --> 00:10:00.760
Like these are some of our.

262
00:10:00.000 --> 00:10:01.020
our most popular posts.

263
00:10:01.020 --> 00:10:03.380
Now these thumbnails are our family,

264
00:10:03.380 --> 00:10:06.660
but these videos underneath there are not us.

265
00:10:06.660 --> 00:10:07.600
They're viral videos.

266
00:10:07.600 --> 00:10:10.780
Like this one that has 125 million views,

267
00:10:10.780 --> 00:10:12.420
it's this video right here.

268
00:10:12.420 --> 00:10:13.860
It's just like this video of these kids

269
00:10:13.860 --> 00:10:17.780
and they're laughing and they like,

270
00:10:17.780 --> 00:10:19.540
you know, are hanging upside off the bed

271
00:10:19.540 --> 00:10:20.380
and it's just funny.

272
00:10:20.380 --> 00:10:22.060
And they just laugh over and over and over again.

273
00:10:22.060 --> 00:10:27.060
2,600,000 likes on this post.

274
00:10:27.300 --> 00:10:29.180
That is insane.

275
00:10:29.180 --> 00:10:30.660
And what does this post do?

276
00:10:30.660 --> 00:10:33.920
It pushes our account to new people every single day

277
00:10:33.920 --> 00:10:35.700
who are like, what's the Rainmaker family?

278
00:10:35.700 --> 00:10:37.000
And they click on this.

279
00:10:37.000 --> 00:10:38.820
And that's how we went from 4,000 followers

280
00:10:38.820 --> 00:10:41.880
to 755,000 followers in a little over a year.

281
00:10:44.020 --> 00:10:45.760
So you might be thinking, isn't this stealing?

282
00:10:45.760 --> 00:10:47.380
We're just kind of like taking other people's content

283
00:10:47.380 --> 00:10:48.340
and posting it.

284
00:10:48.340 --> 00:10:52.420
Actually, this is actually a feature within Instagram.

285
00:10:52.420 --> 00:10:53.740
If you go into your settings right now,

286
00:10:53.740 --> 00:10:55.180
if you're an Instagram user,

287
00:10:55.740 --> 00:10:56.900
go into your settings,

288
00:10:56.900 --> 00:10:59.740
go down to sharing and remixes.

289
00:10:59.740 --> 00:11:01.060
And you can see right here

290
00:11:01.060 --> 00:11:02.980
that you already have these enabled on your account,

291
00:11:02.980 --> 00:11:03.940
like by default.

292
00:11:03.940 --> 00:11:06.180
So you already have given permission

293
00:11:06.180 --> 00:11:08.620
to people that reuse your reels, reuse your posts.

294
00:11:08.620 --> 00:11:09.900
And if you read the fine print here,

295
00:11:09.900 --> 00:11:13.340
it just says anyone can reuse your stuff basically,

296
00:11:14.260 --> 00:11:16.500
including downloading your content

297
00:11:16.500 --> 00:11:18.780
as part of their post or anything.

298
00:11:18.780 --> 00:11:20.620
Like, and so people can turn that off,

299
00:11:20.620 --> 00:11:22.860
but the feature we use is using the remix feature

300
00:11:22.860 --> 00:11:24.340
and it's just leveraging this feature

301
00:11:24.340 --> 00:11:25.980
that's already in the platform.

302
00:11:25.980 --> 00:11:26.820
Okay.

303
00:11:26.820 --> 00:11:28.540
And so, you know, these are some examples.

304
00:11:28.540 --> 00:11:29.900
It doesn't have to be pretty, right?

305
00:11:29.900 --> 00:11:30.740
This is ours.

306
00:11:30.740 --> 00:11:31.740
We kind of have a branded template,

307
00:11:31.740 --> 00:11:33.940
but here's some of our students,

308
00:11:33.940 --> 00:11:36.060
like this is a breastfeeding niche page.

309
00:11:36.060 --> 00:11:38.300
And so she's using this meme from the Lord of the Rings

310
00:11:38.300 --> 00:11:40.540
and she's kind of translating it into her audience.

311
00:11:40.540 --> 00:11:42.380
I think this is a home birth page.

312
00:11:42.380 --> 00:11:43.380
So you just see some examples,

313
00:11:43.380 --> 00:11:44.700
but really what this is about,

314
00:11:44.700 --> 00:11:45.820
I don't want to overwhelm you guys

315
00:11:45.820 --> 00:11:47.660
by giving you more to do.

316
00:11:47.660 --> 00:11:49.940
This is about like using leverage in your business.

317
00:11:49.940 --> 00:11:51.260
So if you're a business owner,

318
00:11:51.260 --> 00:11:52.820
this is like using leverage in your business.

319
00:11:52.820 --> 00:11:54.940
So I'm trying to teach you concepts

320
00:11:54.940 --> 00:11:56.700
that you might use in your business.

321
00:11:56.700 --> 00:11:58.660
Some of you might take this and run with it.

322
00:11:58.660 --> 00:12:00.260
And, you know, a few months later,

323
00:12:00.260 --> 00:12:02.040
you're going to be coming back and be like, wow,

324
00:12:02.040 --> 00:12:04.220
I'm now an influencer and what do I do now?

325
00:12:04.220 --> 00:12:05.860
I'm like, that's crazy.

326
00:12:05.860 --> 00:12:07.820
That's the reality of a lot of moms in our program

327
00:12:07.820 --> 00:12:09.100
that are doing this strategy.

328
00:12:09.100 --> 00:12:09.940
They're like, no,

329
00:12:09.940 --> 00:12:10.760
they don't know what to do

330
00:12:10.760 --> 00:12:12.420
with hundreds of thousands of followers.

331
00:12:12.420 --> 00:12:14.760
There's a lot you can do with a lot of followers.

332
00:12:14.760 --> 00:12:15.680
You can get brand deals.

333
00:12:15.680 --> 00:12:16.900
You can get free products.

334
00:12:16.900 --> 00:12:18.980
You can drive traffic to your product that you're selling.

335
00:12:18.980 --> 00:12:20.460
You can do digital products, right?

336
00:12:20.460 --> 00:12:21.940
If you think about how can I serve this audience,

337
00:12:21.940 --> 00:12:23.140
there's so many ways you can do that

338
00:12:23.140 --> 00:12:25.720
and turn that influence into income.

339
00:12:25.720 --> 00:12:27.140
And it's going to make the value of your brand

340
00:12:27.140 --> 00:12:29.900
way, way more valuable, okay?

341
00:12:29.900 --> 00:12:31.780
So I'll teach you the one strategy,

342
00:12:31.780 --> 00:12:33.900
like there's, we teach four different

343
00:12:33.900 --> 00:12:37.060
leveraged content strategies in Rainmakers,

344
00:12:37.060 --> 00:12:38.340
but I'm going to give you one of them.

345
00:12:38.340 --> 00:12:39.980
And we've actually never taught it this way.

346
00:12:39.980 --> 00:12:42.020
So if you've been through anything we've done before,

347
00:12:42.020 --> 00:12:44.420
I created a new template for you guys.

348
00:12:44.420 --> 00:12:49.420
It's rainmakerlinks.com slash remix template, okay?

349
00:12:49.780 --> 00:12:53.220
Rainmaker, I'm going to type it in here.

350
00:12:53.220 --> 00:12:58.220
Rainmakerlinks.com slash remix template, okay?

351
00:12:59.300 --> 00:13:00.980
I'm going to drop it in the chat

352
00:13:02.180 --> 00:13:05.060
and I'll show you guys how it works, okay?

353
00:13:05.060 --> 00:13:05.900
Oops.

354
00:13:06.820 --> 00:13:07.820
When you click on this link,

355
00:13:07.820 --> 00:13:09.860
I'm going to actually just navigate to it here.

356
00:13:09.860 --> 00:13:11.300
It's going to open up in Canva.

357
00:13:11.300 --> 00:13:15.060
Canva is a free graphic design app, okay?

358
00:13:15.060 --> 00:13:16.460
It's really easy to use.

359
00:13:16.460 --> 00:13:19.140
And you'll see it's a template created by Steven Diaz, okay?

360
00:13:19.860 --> 00:13:20.700
So what you're going to do from there

361
00:13:20.700 --> 00:13:21.980
is you're just going to hit on,

362
00:13:21.980 --> 00:13:22.940
I don't know if yours is going to say this,

363
00:13:22.940 --> 00:13:24.140
I'm logged into my Canva.

364
00:13:24.140 --> 00:13:26.140
So you're just going to click whatever button you see.

365
00:13:26.140 --> 00:13:27.060
It doesn't matter, okay?

366
00:13:27.060 --> 00:13:28.460
I'm just going to do this one.

367
00:13:28.460 --> 00:13:30.900
It's going to open it up in a Canva account for you.

368
00:13:30.900 --> 00:13:32.660
And then you basically can edit it, okay?

369
00:13:32.660 --> 00:13:33.500
You can edit it.

370
00:13:33.500 --> 00:13:35.620
But this template is really, really simple.

371
00:13:35.620 --> 00:13:38.300
And what it allows you to do is actually,

372
00:13:38.300 --> 00:13:41.180
it creates like a frame for Instagram, okay?

373
00:13:41.180 --> 00:13:43.100
It creates a frame for Instagram.

374
00:13:43.100 --> 00:13:45.860
And what that does is it allows you to basically

375
00:13:45.860 --> 00:13:48.820
remix other people's content and then add your flavor to it.

376
00:13:49.500 --> 00:13:50.860
You can choose the dark style.

377
00:13:50.860 --> 00:13:52.380
You can choose the light style.

378
00:13:52.380 --> 00:13:53.700
You could customize it

379
00:13:53.700 --> 00:13:55.980
if you want to make it a certain color.

380
00:13:55.980 --> 00:13:58.180
Like you can basically just change the color

381
00:13:58.180 --> 00:14:01.860
of all these, okay, to that, okay?

382
00:14:01.860 --> 00:14:02.900
But I'm just going to leave it white

383
00:14:02.900 --> 00:14:04.660
and I'm going to show you guys how this works.

384
00:14:04.660 --> 00:14:07.340
This middle part here is transparent.

385
00:14:07.340 --> 00:14:08.420
And this part is like a frame.

386
00:14:08.420 --> 00:14:10.500
Think of it like a picture frame, okay?

387
00:14:10.500 --> 00:14:13.060
And then here is where you're going to put your flavor,

388
00:14:13.060 --> 00:14:15.100
your language, okay?

389
00:14:15.100 --> 00:14:17.060
And I have a video on the next slide

390
00:14:17.060 --> 00:14:18.460
that's going to show you how to do this.

391
00:14:18.980 --> 00:14:20.980
I think this video is two minutes long

392
00:14:20.980 --> 00:14:22.420
because I'm like explaining it.

393
00:14:22.420 --> 00:14:24.380
But once you learn this process,

394
00:14:24.380 --> 00:14:26.900
you can do this in a minute, okay?

395
00:14:26.900 --> 00:14:29.460
So you could literally sit down for like 10 minutes

396
00:14:29.460 --> 00:14:30.340
at the beginning of your week

397
00:14:30.340 --> 00:14:34.420
and you could schedule out 10 posts for the week

398
00:14:34.420 --> 00:14:36.620
and then not sign into Instagram the rest of the day,

399
00:14:36.620 --> 00:14:38.540
like weeks or rest of the days.

400
00:14:38.540 --> 00:14:40.740
And you can literally have this thing growing for you

401
00:14:40.740 --> 00:14:43.180
behind the scenes as you're building your business, okay?

402
00:14:43.180 --> 00:14:44.460
So I'm going to play the video for you.

403
00:14:44.460 --> 00:14:45.780
This will show you kind of like how to do it.

404
00:14:45.780 --> 00:14:47.520
Again, you guys get the replay to this

405
00:14:47.520 --> 00:14:49.640
so you can watch it again and try it out.

406
00:14:49.640 --> 00:14:51.360
If you want to do this, try it out.

407
00:14:51.360 --> 00:14:53.820
If you do three pieces of content like this today,

408
00:14:53.820 --> 00:14:54.920
there's a crazy amount of points

409
00:14:54.920 --> 00:14:56.800
that we're going to associate with that, okay?

410
00:14:56.800 --> 00:14:58.160
Here we go.

411
00:14:58.160 --> 00:15:00.120
Say this is one that I want to repo.

412
00:15:00.000 --> 00:15:05.680
I can see that it has tons of comments, tons of shares, it's definitely a viral piece of content.

413
00:15:05.680 --> 00:15:10.080
So what I'm going to do is I'm going to click on it and then I'm going to click the three dots in

414
00:15:10.080 --> 00:15:17.520
the bottom right hand corner. Then I'm going to click on remix and I have already basically sent

415
00:15:17.520 --> 00:15:22.800
this template to my phone from Canva. So I'm just going to click on the little picture icon next to

416
00:15:22.800 --> 00:15:30.800
the speaker on the picture and you can see it in my camera roll right here. Boom. And this gives you

417
00:15:30.800 --> 00:15:37.520
just a branded frame, right, that you can use for your brand and you're just going to size it up so

418
00:15:37.520 --> 00:15:42.800
it fits the content. You know you might have to play around with it just a little bit and we're

419
00:15:42.800 --> 00:15:48.000
done. We have a piece of content within one minute. We can write our caption and post.

420
00:15:48.000 --> 00:15:55.040
Okay, I know that went fast, but you guys kind of get what we're doing there. So when you remix

421
00:15:55.040 --> 00:16:00.320
a post on Instagram, so this feature is called remix, it basically allows you to post someone

422
00:16:00.320 --> 00:16:04.960
else's content to your feed, right? You find a viral video, it's like, wow, this thing is

423
00:16:04.960 --> 00:16:08.720
really going off, right? I want to post this to my audience because it's going to really resonate

424
00:16:08.720 --> 00:16:13.280
with them. You can't just straight post it with this remix feature. You have to like add something

425
00:16:13.280 --> 00:16:18.480
to it. You have to add like a sticker or some text and so for what we do is we just add like a frame

426
00:16:18.480 --> 00:16:23.520
like that and we just edit the text up there. So you could edit the text in Canva or you can

427
00:16:23.520 --> 00:16:28.800
literally just type on Instagram and just like add a little, you know, hook that kind of explains that

428
00:16:28.800 --> 00:16:34.000
piece of content or build some curiosity to watch that piece of content to your audience, okay? If

429
00:16:34.000 --> 00:16:38.480
you want to see how this like, how it looks like and you just want to, you know, you should follow

430
00:16:38.480 --> 00:16:44.720
us already, but go to our Instagram account and just like watch what we do over here in the real

431
00:16:44.720 --> 00:16:49.200
section, okay? Like if you follow us, you'll see what we're doing and if you click on some of these,

432
00:16:50.480 --> 00:16:55.040
okay, you'll see us doing remixes where like we're using other content, some of it's our

433
00:16:55.040 --> 00:17:01.120
own original content. You don't have to do that, right? Let me find one. Here it is, okay? So this

434
00:17:01.120 --> 00:17:06.800
is like a, this is a remix piece of content and we just added this little text at the top, okay?

435
00:17:07.440 --> 00:17:11.680
And this right here, I think we added that text as well, but this is like someone else's content.

436
00:17:11.680 --> 00:17:16.079
We're giving credit right here. We're saying, hey, just DM us if you don't want this on our page,

437
00:17:16.079 --> 00:17:19.520
right? But we're just like literally just posting something that's funny,

438
00:17:19.520 --> 00:17:23.839
right? And you could see a lot of our students are doing this as well and they're building

439
00:17:23.839 --> 00:17:29.040
incredible influence with very, very, very little time by doing this. All right. I just tell you the

440
00:17:29.040 --> 00:17:33.840
one minute remix and there's a, I'm giving you a clue, okay? There is a question on the daily

441
00:17:33.840 --> 00:17:38.880
competition that says, hey, did you make the brand name and the logo and the Instagram? And

442
00:17:38.880 --> 00:17:44.800
did you do three pieces of content using this one minute remix strategy? So if you have time to do

443
00:17:44.800 --> 00:17:48.720
it today and you want to just try, it could be like, again, no one follows your account. No

444
00:17:48.720 --> 00:17:53.840
one's going to see it. There's no risk, right? To you, like, except your time. So go do it,

445
00:17:53.840 --> 00:17:58.560
get three posts up and then you're going to get like a massive amount of points for that. Okay?

446
00:17:58.560 --> 00:18:02.480
So again, this isn't just like, oh, get points. Like this is, we're teaching real life business

447
00:18:02.480 --> 00:18:07.520
skill sets. I kind of see us like Mr. Miyagi. It's like, Hey, wash on, wash off, right? You

448
00:18:07.520 --> 00:18:11.200
remember Karate Kid? We're washing on, washing off. This feels weird. Like, why are we talking

449
00:18:11.200 --> 00:18:17.120
about Instagram? But these things like are more valuable than you think, like, or than, you know,

450
00:18:17.120 --> 00:18:21.680
and some of these rainmakers that started doing the strategy six months ago, they just would daily

451
00:18:21.680 --> 00:18:26.480
post, you know, they would come on, do their one minute remix. They might queue it up for the week.

452
00:18:26.480 --> 00:18:31.840
And now they have thousands, if not hundreds of thousands of followers. Like those Instagram

453
00:18:31.840 --> 00:18:35.840
accounts alone, they could just go sell if they really wanted to. But now they're using those,

454
00:18:35.840 --> 00:18:43.120
that influence to drive sales to their business. And I know Sammy, she built that account to 65,000

455
00:18:43.120 --> 00:18:48.560
followers. She launched a product on Amazon and she drives sales to that product on Amazon.

456
00:18:49.200 --> 00:18:53.600
And Amazon's already producing sales, right? So Amazon gets like a baseline of sales because

457
00:18:53.600 --> 00:18:57.760
there's already traffic there. And now she's getting cherry on top sales, just from this

458
00:18:57.760 --> 00:19:02.000
faceless Instagram page that doesn't take any of like too much of her time. The last thing I'll say

459
00:19:02.000 --> 00:19:06.080
is consistency compounds. If you do want to do this strategy, you just got to stick with it. And

460
00:19:06.080 --> 00:19:10.800
you just got to like, do it, just make it happen every day. A lot of people that use this strategy,

461
00:19:10.800 --> 00:19:14.320
they'll post once a day, twice a day, or three times a day, they kind of just like choose a

462
00:19:14.320 --> 00:19:18.880
number in their head. And they schedule them out in advance. And you know, they do it once a week

463
00:19:18.880 --> 00:19:22.240
scheduled out for the week. And they just do it every week. And they're really consistent with it.

464
00:19:22.240 --> 00:19:26.800
And I'll tell you, if you do this strategy, and you just start remixing and start doing a page

465
00:19:26.800 --> 00:19:30.480
like that, it can take a couple of weeks before it really starts to take off. And you're like,

466
00:19:30.480 --> 00:19:34.960
what am I doing? This is like so stupid. You know, it's like, is this really going to work?

467
00:19:34.960 --> 00:19:38.320
And then that consistency, it's like compounding, compounding, compounding,

468
00:19:38.320 --> 00:19:42.080
and then all of a sudden, you're going to see that thing start to grow. It's amazing. Okay.

469
00:19:42.080 --> 00:19:45.360
So I see a bunch of questions. Jennifer, you're up next.

470
00:19:45.360 --> 00:19:50.960
Yeah, I went into the brand name site and found one, but then I clicked off of it. And now

471
00:19:50.960 --> 00:19:55.520
I can't get it to regenerate. So like, what would I have been purchasing

472
00:19:55.520 --> 00:19:59.840
if I wanted to purchase that? Or can I just take that name that I saw and

473
00:20:00.000 --> 00:20:03.880
going over to the, the local creator.

474
00:20:04.240 --> 00:20:04.720
Oh yeah.

475
00:20:04.720 --> 00:20:07.240
So the brand generator one is totally free.

476
00:20:07.360 --> 00:20:10.200
I think they are selling something over there, but don't buy it.

477
00:20:10.200 --> 00:20:13.480
I don't think it's anything worth buying right now.

478
00:20:13.600 --> 00:20:16.720
So the business in generator is really just to get ideas, right?

479
00:20:16.720 --> 00:20:18.320
So you kind of come in here, right?

480
00:20:18.680 --> 00:20:22.200
I'm just going to put in mom generate next.

481
00:20:22.640 --> 00:20:24.560
I'm just going to like click through these really quick.

482
00:20:26.160 --> 00:20:29.400
And then these guys right here, it's just to give you ideas.

483
00:20:29.600 --> 00:20:33.480
You're not going to use this actual logo, but let's say I like the word mom, Jim.

484
00:20:33.560 --> 00:20:33.960
Right.

485
00:20:34.200 --> 00:20:37.080
And I hover over it and click more information.

486
00:20:37.400 --> 00:20:38.600
I can check it out here.

487
00:20:38.920 --> 00:20:40.720
I think if you click on it, like, let's see.

488
00:20:40.720 --> 00:20:40.920
Yeah.

489
00:20:40.920 --> 00:20:42.760
They're saying like purchase, you don't need to do that.

490
00:20:42.760 --> 00:20:43.720
I don't know what that is.

491
00:20:44.040 --> 00:20:47.880
I think that's actually, if you want to purchase this logo that they generated,

492
00:20:48.240 --> 00:20:51.400
I guess if you really love the logo that you see here, you could totally do that.

493
00:20:51.680 --> 00:20:54.840
Again, I probably you're not, you guys don't need this stuff right now.

494
00:20:55.080 --> 00:20:56.400
If you're going to do it, I would just do this.

495
00:20:56.400 --> 00:20:57.520
It's pretty comparable.

496
00:20:57.560 --> 00:20:59.240
Honestly, I didn't know they had this feature.

497
00:20:59.600 --> 00:21:01.120
To the Fiverr one.

498
00:21:01.400 --> 00:21:05.000
So yeah, you could get it through there if you want, or you could do the Fiverr way

499
00:21:05.240 --> 00:21:07.680
and take that name, go into Fiverr and generate and get more.

500
00:21:07.680 --> 00:21:10.080
I think Fiverr honestly has more better designs.

501
00:21:10.080 --> 00:21:13.040
These ones are kind of seem like they're AI generated.

502
00:21:13.280 --> 00:21:16.560
And then the Fiverr ones are actually generated, like using real designers

503
00:21:16.800 --> 00:21:18.720
and then kind of mixing AI into it.

504
00:21:18.760 --> 00:21:22.640
But yeah, I would say to summarize, you don't need to buy anything on NameLix.

505
00:21:22.640 --> 00:21:24.760
It's just a brand name generator to get ideas.

506
00:21:24.800 --> 00:21:26.720
And then Fiverr, that's the thing.

507
00:21:26.720 --> 00:21:29.360
If you want to have the actual logo, you can buy it from there.

508
00:21:29.600 --> 00:21:32.360
Or you guys can create one for free using like Canva.

509
00:21:32.960 --> 00:21:33.240
Yeah.

510
00:21:34.000 --> 00:21:34.400
Thank you.

511
00:21:35.800 --> 00:21:36.240
Awesome.

512
00:21:36.440 --> 00:21:37.200
All right.

513
00:21:37.200 --> 00:21:39.520
Let's go over to Susan Will.

514
00:21:39.520 --> 00:21:40.240
Susan Will.

515
00:21:41.040 --> 00:21:41.240
Yeah.

516
00:21:41.240 --> 00:21:41.840
Susan Willey.

517
00:21:41.880 --> 00:21:42.400
Sorry.

518
00:21:42.960 --> 00:21:49.160
So my question is I already have a travel agency and I have my

519
00:21:49.160 --> 00:21:50.440
Instagram and everything set up.

520
00:21:50.520 --> 00:21:53.400
Is it a bad idea to use that?

521
00:21:53.640 --> 00:21:55.320
Should we create something separate?

522
00:21:56.320 --> 00:22:00.160
If you already have a business running, which I know a lot of people do, a lot

523
00:22:00.160 --> 00:22:04.440
of our students are using this strategy in conjunction with their existing business.

524
00:22:04.680 --> 00:22:08.800
So if you're like, man, I really want to do something else and like, you know,

525
00:22:08.800 --> 00:22:11.400
get out of this industry or whatever, then yeah, build something else.

526
00:22:11.400 --> 00:22:13.640
Like maybe you're really passionate about something else.

527
00:22:13.640 --> 00:22:14.160
Go do that.

528
00:22:14.160 --> 00:22:17.040
But if you can find a business that lines up with your current

529
00:22:17.040 --> 00:22:18.720
thing you got going on, it's only going to help it.

530
00:22:18.720 --> 00:22:21.360
So I, there's tons of travel products, right?

531
00:22:21.360 --> 00:22:22.760
There's tons of people that love travel.

532
00:22:22.960 --> 00:22:24.320
So you could totally just start.

533
00:22:24.320 --> 00:22:27.480
We would call that like a hybrid account where you already have something going.

534
00:22:27.520 --> 00:22:30.000
And now you're just going to add in maybe the strategy to reach

535
00:22:30.000 --> 00:22:31.760
more people through that account.

536
00:22:32.040 --> 00:22:35.800
And then when you're looking at products, you can start using the software tomorrow

537
00:22:35.800 --> 00:22:37.760
to look into the travel niche, right?

538
00:22:37.800 --> 00:22:39.040
Since you're already familiar with that niche, you're

539
00:22:39.040 --> 00:22:40.240
probably already passionate about it.

540
00:22:40.520 --> 00:22:41.480
That makes a lot of sense.

541
00:22:41.480 --> 00:22:44.800
And we have seen a lot of students come into our program who have existing

542
00:22:44.800 --> 00:22:48.680
businesses, and then they build this online business kind of on top of it.

543
00:22:48.920 --> 00:22:49.120
Right.

544
00:22:49.120 --> 00:22:50.560
Because they already have experience with that.

545
00:22:50.560 --> 00:22:52.320
I think it was Elena, that story I shared.

546
00:22:52.320 --> 00:22:54.360
She was in healthcare.

547
00:22:54.640 --> 00:22:56.760
And so she launched healthcare type products.

548
00:22:56.760 --> 00:23:00.440
Like she was already using these products as a nurse, but then she

549
00:23:00.440 --> 00:23:03.360
launched these products that would, you know, help people do this at home.

550
00:23:03.400 --> 00:23:03.760
Right.

551
00:23:04.040 --> 00:23:06.600
So if you have experience with it and you know about it, then it

552
00:23:06.600 --> 00:23:08.080
makes sense to start there for sure.

553
00:23:09.280 --> 00:23:10.280
Okay, good, good deal.

554
00:23:10.280 --> 00:23:13.920
Cause I am brand new in starting my travel agency and I want to kind of bring

555
00:23:13.920 --> 00:23:16.120
them together and start them at the same time.

556
00:23:16.120 --> 00:23:18.560
So I'm using your strategy to help grow both businesses.

557
00:23:19.120 --> 00:23:19.640
Totally.

558
00:23:19.680 --> 00:23:20.040
Yep.

559
00:23:20.080 --> 00:23:20.400
Yep.

560
00:23:20.960 --> 00:23:24.120
I'm a big fan of like, you only have so many nutrients, right?

561
00:23:24.160 --> 00:23:25.160
Time and energy.

562
00:23:25.440 --> 00:23:28.480
So if you're already growing one thing, let's keep growing that thing instead of

563
00:23:28.480 --> 00:23:30.080
like trying to start a whole nother thing.

564
00:23:30.400 --> 00:23:33.920
And the only people I would say that's not a good fit for is people like us.

565
00:23:33.920 --> 00:23:34.800
We're like, okay.

566
00:23:35.400 --> 00:23:36.960
We were trying to get out of this industry.

567
00:23:36.960 --> 00:23:38.800
We were trying to like do something completely different.

568
00:23:39.000 --> 00:23:41.440
We did look at selling wedding products, right?

569
00:23:41.440 --> 00:23:43.360
Like at first, cause we were like, well, that'd be cool.

570
00:23:43.360 --> 00:23:44.840
We could sell to our clients.

571
00:23:45.280 --> 00:23:45.640
Right.

572
00:23:45.640 --> 00:23:46.920
Let's sell like albums and things.

573
00:23:46.920 --> 00:23:49.600
And we did launch some of those things, but ultimately.

574
00:23:50.000 --> 00:23:53.120
We kind of found this other pathway that allowed us to leave that industry.

575
00:23:53.480 --> 00:23:55.120
Ambrosia, let's go over to you.

576
00:23:55.200 --> 00:24:00.240
So my question is about my niche, which is homesteading.

577
00:24:01.240 --> 00:24:04.400
And it kind of covers all three of the top markets.

578
00:24:04.400 --> 00:24:08.000
If you really think about it, it's kind of a really broad category.

579
00:24:08.520 --> 00:24:10.360
So I don't, I like that.

580
00:24:10.360 --> 00:24:14.280
I'm all encompassing and there's a lot of products that I would want

581
00:24:14.280 --> 00:24:16.680
to branch out into in the future.

582
00:24:16.800 --> 00:24:21.120
But how would you recommend narrowing it down to where I can kind of get

583
00:24:21.120 --> 00:24:25.400
that first product that's, that's going to give me the foothold

584
00:24:25.400 --> 00:24:27.000
to go into all my other products?

585
00:24:27.480 --> 00:24:27.840
Yeah.

586
00:24:27.880 --> 00:24:28.200
Yeah.

587
00:24:28.600 --> 00:24:28.800
Yeah.

588
00:24:28.800 --> 00:24:29.920
Homesteading is a great niche.

589
00:24:29.960 --> 00:24:33.160
Don't stress too much about figuring out which one it's under when it comes

590
00:24:33.160 --> 00:24:36.760
to health wealth relationships, because it is, like you said, people do it for health.

591
00:24:36.760 --> 00:24:38.000
They do it for saving money.

592
00:24:38.000 --> 00:24:39.880
They do it for relationships.

593
00:24:40.080 --> 00:24:42.520
I think it can be helpful if you can choose one.

594
00:24:42.760 --> 00:24:44.000
It kind of gives you a flavor.

595
00:24:44.160 --> 00:24:47.800
If you think about why you're drawn towards homesteading, if you had to

596
00:24:47.800 --> 00:24:52.680
choose one, what's the, what's that core kind of underlying reason, you know?

597
00:24:52.920 --> 00:24:54.960
Is it, maybe it's relationships, right?

598
00:24:54.960 --> 00:24:58.440
Maybe it's like, I want to do this thing with my family and like bring

599
00:24:58.440 --> 00:24:59.760
my family to, it's about family.

600
00:24:59.760 --> 00:25:00.000
Right.

601
00:25:00.000 --> 00:25:01.880
Maybe it's about saving money, right?

602
00:25:01.880 --> 00:25:03.180
And it's under wealth.

603
00:25:03.180 --> 00:25:05.720
So you could choose one and it kind of gives you a flavor

604
00:25:05.720 --> 00:25:08.280
within homesteading that helps you kind of stand out.

605
00:25:08.280 --> 00:25:09.960
Cause homesteading, there is a lot of people,

606
00:25:09.960 --> 00:25:11.160
like, I mean, there's so many accounts

607
00:25:11.160 --> 00:25:12.340
on Instagram that are homesteading accounts,

608
00:25:12.340 --> 00:25:14.120
which is great for creating content, right?

609
00:25:14.120 --> 00:25:16.320
Cause now you have all these people you can pull from.

610
00:25:16.320 --> 00:25:18.000
But if you have like a flavor to yours,

611
00:25:18.000 --> 00:25:21.160
like, hey, I'm like the homesteading,

612
00:25:21.160 --> 00:25:23.720
like save money homesteading,

613
00:25:23.720 --> 00:25:24.600
kind of like that's your angle

614
00:25:24.600 --> 00:25:26.520
or make money homesteading, right?

615
00:25:26.520 --> 00:25:27.760
Maybe that's your angle.

616
00:25:27.760 --> 00:25:30.520
It gives you like a standout kind of feature

617
00:25:30.520 --> 00:25:32.440
within homesteading that kind of makes you stand out

618
00:25:32.440 --> 00:25:35.000
from other homesteaders out there, right?

619
00:25:35.000 --> 00:25:36.280
Or homesteading accounts.

620
00:25:36.280 --> 00:25:38.400
So I would choose one to kind of like,

621
00:25:38.400 --> 00:25:41.120
this is kind of like if I had to think about the core

622
00:25:41.120 --> 00:25:43.560
reason people are coming to my account or my business,

623
00:25:43.560 --> 00:25:44.920
it's kind of this thing, it's homesteading,

624
00:25:44.920 --> 00:25:47.520
but it's like, has this flavor of relationships

625
00:25:47.520 --> 00:25:49.960
or health or wealth, right?

626
00:25:49.960 --> 00:25:52.040
That's gonna help you when you get into product selection.

627
00:25:52.040 --> 00:25:53.440
We'll go to Jodine.

628
00:25:53.440 --> 00:25:54.720
Okay, Jodine, go for it.

629
00:25:54.720 --> 00:25:55.560
Quick question.

630
00:25:55.560 --> 00:25:59.600
I have an Instagram and I've got about like 3000 followers.

631
00:25:59.600 --> 00:26:01.800
I, a lot of those are in the mindset,

632
00:26:01.800 --> 00:26:05.440
but I haven't like engaged with them for a long time,

633
00:26:05.440 --> 00:26:07.320
like maybe a couple of years.

634
00:26:07.320 --> 00:26:08.160
Okay.

635
00:26:08.160 --> 00:26:11.680
And now just life is kind of getting back under control.

636
00:26:11.680 --> 00:26:13.480
I was kind of doing some other things,

637
00:26:13.480 --> 00:26:15.160
but I wanna get back into this.

638
00:26:15.160 --> 00:26:17.320
So is it a good idea to go in

639
00:26:17.320 --> 00:26:19.560
and kind of wake up that old account?

640
00:26:19.560 --> 00:26:20.840
And I mean, I've had a lot of,

641
00:26:20.840 --> 00:26:22.960
it was back when Clubhouse was a big thing.

642
00:26:23.000 --> 00:26:27.200
So I got a lot of back end conversations

643
00:26:27.200 --> 00:26:28.720
and it was so overwhelming because I mean,

644
00:26:28.720 --> 00:26:32.320
when you get 3000 people overnight.

645
00:26:33.160 --> 00:26:36.000
And so I interacted with a lot of them,

646
00:26:36.000 --> 00:26:38.800
but I was just wondering what's the best strategy

647
00:26:38.800 --> 00:26:43.760
on kind of shaking that account up

648
00:26:43.760 --> 00:26:47.960
or should I just go start new and invite those people over?

649
00:26:47.960 --> 00:26:50.320
Like what's the best way of handling that?

650
00:26:50.320 --> 00:26:52.480
I would roll with it if it's the same niche.

651
00:26:53.440 --> 00:26:55.040
To answer it in kind of a broad way

652
00:26:55.040 --> 00:26:56.160
that it's gonna apply to a lot of people,

653
00:26:56.160 --> 00:26:57.200
probably have a similar question.

654
00:26:57.200 --> 00:26:58.520
I already have this thing.

655
00:26:58.520 --> 00:27:01.040
Should I keep going with it or should I pivot it?

656
00:27:01.040 --> 00:27:05.080
I would say, we're gonna come back to person, right?

657
00:27:05.080 --> 00:27:07.960
If the people are the same, keep it.

658
00:27:07.960 --> 00:27:09.960
If the people are different, change it, right?

659
00:27:09.960 --> 00:27:12.640
So if let's say the niche or whatever,

660
00:27:12.640 --> 00:27:13.760
however those people were attracted

661
00:27:13.760 --> 00:27:15.240
to that account originally,

662
00:27:15.240 --> 00:27:17.200
if those people are the same people

663
00:27:17.200 --> 00:27:19.440
that you wanna keep serving with this business,

664
00:27:19.440 --> 00:27:20.320
then keep it, right?

665
00:27:20.320 --> 00:27:21.320
You could even rebrand it,

666
00:27:21.360 --> 00:27:23.520
but you know it's the same person, right?

667
00:27:23.520 --> 00:27:24.360
Keep it.

668
00:27:24.360 --> 00:27:26.040
If it's a totally different person,

669
00:27:26.040 --> 00:27:27.840
then do a new account, right?

670
00:27:27.840 --> 00:27:28.680
Do a new account.

671
00:27:28.680 --> 00:27:30.760
Because otherwise it's gonna confuse the algorithm, right?

672
00:27:30.760 --> 00:27:32.640
But yeah, as far as restarting it,

673
00:27:32.640 --> 00:27:34.760
you could start with this like kind of remix strategy

674
00:27:34.760 --> 00:27:36.000
and just kind of start posting

675
00:27:36.000 --> 00:27:37.880
some of these viral videos you find

676
00:27:37.880 --> 00:27:40.280
that kind of resonate with that niche.

677
00:27:40.280 --> 00:27:43.080
And honestly, people, I wouldn't overthink it.

678
00:27:43.080 --> 00:27:44.840
Like they'll just, you know,

679
00:27:44.840 --> 00:27:46.000
I know it sounds bad to say,

680
00:27:46.000 --> 00:27:48.920
but like they've forgotten about you, you know?

681
00:27:48.920 --> 00:27:49.760
Right.

682
00:27:49.760 --> 00:27:50.600
Well, that's the thing.

683
00:27:51.200 --> 00:27:53.080
They're gonna pop back up in the feed

684
00:27:53.080 --> 00:27:55.320
and they're like, oh my gosh, like I remember this account.

685
00:27:55.320 --> 00:27:57.560
And then they just, I don't know.

686
00:27:57.560 --> 00:27:58.680
It's like an old friend, right?

687
00:27:58.680 --> 00:27:59.760
So you get together with the old friend,

688
00:27:59.760 --> 00:28:01.400
you just can restart right away.

689
00:28:01.400 --> 00:28:02.960
Same kind of thing with Instagram.

690
00:28:02.960 --> 00:28:04.920
It might take some time for it to warm up,

691
00:28:04.920 --> 00:28:06.360
but and then maybe then getting used

692
00:28:06.360 --> 00:28:07.440
to the new style of content

693
00:28:07.440 --> 00:28:09.280
if you haven't done that style of content before,

694
00:28:09.280 --> 00:28:10.560
but stick with it.

695
00:28:10.560 --> 00:28:12.400
And as long as the people are the same,

696
00:28:12.400 --> 00:28:14.880
they'll start to re-engage likely.

697
00:28:14.880 --> 00:28:15.720
Right.

698
00:28:15.720 --> 00:28:16.560
And I think the other part of that is,

699
00:28:16.560 --> 00:28:18.360
is I've gotten clearer on my message

700
00:28:18.360 --> 00:28:21.680
because it's now more of a mind lead business coach

701
00:28:21.680 --> 00:28:23.520
versus before I was kind of, you know,

702
00:28:23.520 --> 00:28:26.600
like a think and grow rich mastermind concept.

703
00:28:26.600 --> 00:28:27.440
Okay, got it.

704
00:28:27.440 --> 00:28:29.160
So I just wasn't sure, you know.

705
00:28:29.160 --> 00:28:31.480
Yeah, but it's probably a similar person, you know?

706
00:28:31.480 --> 00:28:33.600
Yeah, it is, it's just that my message is,

707
00:28:33.600 --> 00:28:35.480
yeah, my message is more clear of like,

708
00:28:35.480 --> 00:28:37.120
I'm looking for business people that are,

709
00:28:37.120 --> 00:28:38.960
you know, set into the mindset,

710
00:28:38.960 --> 00:28:40.320
but I just didn't know if like,

711
00:28:40.320 --> 00:28:42.240
that's the best way to, you know, handle it.

712
00:28:42.240 --> 00:28:44.960
Plus with the election and stuff,

713
00:28:44.960 --> 00:28:46.440
I kind of got a little bit more vocal

714
00:28:46.440 --> 00:28:48.160
because Facebook allowed us.

715
00:28:48.920 --> 00:28:49.760
So, you know, I should probably go in there

716
00:28:49.760 --> 00:28:53.000
and just delete those political ones too.

717
00:28:54.280 --> 00:28:55.440
Cause I think they're attached.

718
00:28:55.440 --> 00:28:57.200
And I guess that's another question.

719
00:28:57.200 --> 00:28:58.880
You know, do you leave your,

720
00:28:58.880 --> 00:29:02.480
like your business account attached to your Facebook or,

721
00:29:02.480 --> 00:29:04.520
you know, cause Facebook, I have more like friends

722
00:29:04.520 --> 00:29:08.440
of like family and, you know, how do you handle that?

723
00:29:08.440 --> 00:29:09.280
It kind of depends.

724
00:29:09.280 --> 00:29:11.240
Like if you want to be more anonymous and faceless

725
00:29:11.240 --> 00:29:12.160
on the business side of things,

726
00:29:12.160 --> 00:29:13.440
then you don't have them attached.

727
00:29:13.440 --> 00:29:15.120
But some people like, like Sammy,

728
00:29:15.120 --> 00:29:16.400
I'll show you guys her account.

729
00:29:16.400 --> 00:29:17.320
So this is Sammy.

730
00:29:17.320 --> 00:29:20.480
And like, you can see like, this is a viral video, right?

731
00:29:20.480 --> 00:29:23.160
So she's using that PVC strategy,

732
00:29:23.160 --> 00:29:24.680
proven viral content.

733
00:29:24.680 --> 00:29:26.640
You know, it's got 63,000 likes,

734
00:29:26.640 --> 00:29:27.640
but then she has some content,

735
00:29:27.640 --> 00:29:29.240
like this is her with her daughter, right?

736
00:29:29.240 --> 00:29:30.560
And like, you know,

737
00:29:30.560 --> 00:29:31.920
she's talking about launching a business.

738
00:29:31.920 --> 00:29:33.600
She's doing some call to actions.

739
00:29:33.600 --> 00:29:35.720
So she's doing a little bit more of a hybrid,

740
00:29:35.720 --> 00:29:37.640
which takes a little bit more of your time

741
00:29:37.640 --> 00:29:40.920
as opposed to, you know, a page like Mama,

742
00:29:40.920 --> 00:29:42.080
or sorry, Mom Sense.

743
00:29:42.080 --> 00:29:43.560
This one, Sense.

744
00:29:44.600 --> 00:29:45.640
There we go.

745
00:29:45.640 --> 00:29:48.040
This is another page, but totally faceless, right?

746
00:29:48.040 --> 00:29:50.800
She's not in, this is Kyla in our program.

747
00:29:50.800 --> 00:29:52.800
She's not in any of the content, really.

748
00:29:52.800 --> 00:29:56.000
You know, like it's all just like reposting

749
00:29:56.000 --> 00:29:58.640
and adding that little flavor at the top, right?

750
00:29:58.640 --> 00:29:59.480
Every once in a while,

751
00:29:59.480 --> 00:30:00.640
she'll do like a little call.

752
00:30:00.000 --> 00:30:03.400
action for her product. This is her product that's on Amazon. See that the

753
00:30:03.400 --> 00:30:08.560
stone drying, drying dish mat. But for the most part, she's just doing just

754
00:30:08.560 --> 00:30:12.660
faceless stuff that doesn't take much time. Yeah. So you could choose if you

755
00:30:12.660 --> 00:30:16.820
want it to be connected. You want people to know about it, then connect it. Talk

756
00:30:16.820 --> 00:30:19.320
about it. If you want to keep it totally separate, then you can keep it totally

757
00:30:19.320 --> 00:30:23.240
separate. There's no right or wrong way. It's kind of personal preference. Yeah.

758
00:30:23.640 --> 00:30:29.040
Dang, Amber already posted three videos. Wow, Amber crushing it. That's awesome.

759
00:30:29.320 --> 00:30:33.480
Oh, I saw a question in the chat about the 100 extra points. Okay, you guys

760
00:30:33.520 --> 00:30:38.280
anyone do that? So the 100 extra points, you'll see it on today's daily

761
00:30:38.280 --> 00:30:41.920
competition form. There's a trivia question about that interview,

762
00:30:41.960 --> 00:30:45.240
basically. So if you watch that interview, you'll be able to answer that

763
00:30:45.240 --> 00:30:48.400
question, you'll get the 100 points. We have a couple of those hidden kind of

764
00:30:48.400 --> 00:30:51.440
throughout the experience. So if you want, if you actually time to do it,

765
00:30:51.680 --> 00:30:55.520
those give you extra points. Okay, Terry Spangler, let's go to you.

766
00:30:56.480 --> 00:31:01.560
Hey, so I had a question. I have an Instagram account, I believe it's private

767
00:31:01.560 --> 00:31:06.000
right now. And it's just for you know, whoever I invite, whatever. And I know

768
00:31:06.000 --> 00:31:13.160
you were talking about earlier today, just making a new one for like, you know,

769
00:31:13.160 --> 00:31:18.720
your business or whatever. Can you toggle between both of them and having

770
00:31:18.720 --> 00:31:26.240
one private and one public? Okay, yeah, basically on Instagram, when you log in,

771
00:31:26.800 --> 00:31:31.520
at the very bottom right hand corner, you'll see like your profile picture. If

772
00:31:31.520 --> 00:31:34.440
you just like hold your finger on it, it'll pop up a little menu and you can

773
00:31:34.440 --> 00:31:38.000
switch to the other account basically. And so it makes it really easy to kind of

774
00:31:38.000 --> 00:31:42.720
like go back and forth between the two. Okay, cool. And then my second question

775
00:31:43.520 --> 00:31:51.000
is, so when we try this one minute remix thing, how do we upload it to you so you

776
00:31:51.000 --> 00:31:55.840
can see it or show that we, you know, proof that we've done it?

777
00:31:56.600 --> 00:32:00.880
Oh, yeah, in the I believe in the form, I haven't seen it exactly today. But I

778
00:32:00.880 --> 00:32:06.120
believe it says, Have you done the three posts? But then there's an earlier

779
00:32:06.120 --> 00:32:10.560
question, I think that asks for a link to your page. So our team's gonna go in

780
00:32:10.560 --> 00:32:15.880
and go look at the pages and see who did the three posts. Okay, thank you.

781
00:32:16.880 --> 00:32:22.520
Cool. Awesome. Okay, let me see here. I see someone asking about how to find the

782
00:32:22.520 --> 00:32:27.440
proven viral content. I'll give you a quick tip on that front. Let me think

783
00:32:27.440 --> 00:32:35.160
here. It's easier to do as I'm debating if I want to show this on my phone. I

784
00:32:35.160 --> 00:32:40.680
think I will. Okay, just give me a second. I got one of those screen time

785
00:32:40.680 --> 00:32:45.000
apps, you know, because I don't like to spend a lot of time on social media. So

786
00:32:45.000 --> 00:32:50.080
I have to unlock it. I have to do 10 seconds of breath work that it'll unlock.

787
00:32:50.360 --> 00:32:54.000
Okay, so let's just let it do that. I'm doing breath work right now. Okay, so

788
00:32:54.000 --> 00:32:56.880
I'll show you guys on Instagram real quick how to find proven viral content.

789
00:32:56.880 --> 00:33:01.200
It's easier to find on your phone. Some for some reason, the way Instagram search

790
00:33:01.200 --> 00:33:06.600
works, it doesn't function the same way on computer as it does on phone there.

791
00:33:07.200 --> 00:33:12.560
And then zoom. Okay, let me know when you guys can see my screen on my phone.

792
00:33:13.600 --> 00:33:18.160
Might take just a second. There it is. Can you guys see that? I don't see you

793
00:33:18.160 --> 00:33:22.640
guys. But let me see. Okay, there you are. You guys can see that. Okay, cool.

794
00:33:22.920 --> 00:33:29.280
Okay, so you come to Instagram. Okay, go to your home feed. Okay. In the bottom,

795
00:33:29.280 --> 00:33:32.280
you see a little magnifying glass, you're going to click on that little

796
00:33:32.280 --> 00:33:37.240
magnifying glass. And you're going to search like a topic in that in the top

797
00:33:37.240 --> 00:33:40.200
bar. Okay, so I'm going to do homesteading. Okay, so I'm going to just

798
00:33:40.200 --> 00:33:45.360
do homestead. stead. You see, it has like all those recommendations, like

799
00:33:45.360 --> 00:33:50.240
homestead lifestyle, homestead, whatever, I'm just going to do homestead

800
00:33:50.320 --> 00:33:54.560
lifestyle. Okay. And Instagram is this new weird feature. Do you guys see the

801
00:33:54.560 --> 00:33:58.920
little plane in the upper right hand corner? That's like an AI thing. I don't

802
00:33:58.920 --> 00:34:01.960
usually click that usually click the search button at the bottom. If you

803
00:34:01.960 --> 00:34:05.840
click the plane, it like does all this AI stuff. And it just doesn't really

804
00:34:05.840 --> 00:34:09.199
work right. So I click to search at the bottom. So I just click I type in

805
00:34:09.199 --> 00:34:14.760
homestead, I click search. Okay. And then I go at the top here and I scroll

806
00:34:14.800 --> 00:34:19.880
over see that little top little secret area, go over to reels at the far right

807
00:34:19.880 --> 00:34:24.040
hand side. reels are the most popular thing on Instagram right now what it is

808
00:34:24.040 --> 00:34:29.280
is just a video. Okay. And right here, it's just like sorting, or not sorting,

809
00:34:29.280 --> 00:34:33.800
but it's showing me viral stuff. You see these that have like 3.4. You see that

810
00:34:33.800 --> 00:34:40.120
little tiny number in the corner 3.4 million views 3.1 million views 12. That's

811
00:34:40.120 --> 00:34:44.080
12,000. So yeah, I don't want that one. I want the million ones like, so I'm

812
00:34:44.080 --> 00:34:47.639
looking for like, even on this page, I like to look for outliers, right? See

813
00:34:47.639 --> 00:34:53.719
this one, I'd call that an outlier 14.9 million views. That's big, right. So I'm

814
00:34:53.719 --> 00:34:56.719
going to click on that one. I'm going to watch it. You figured it out that if you

815
00:34:56.719 --> 00:34:59.400
want to, I don't know what this is about. So I don't want to like play it just in

816
00:34:59.400 --> 00:34:59.920
case.

817
00:35:00.000 --> 00:35:04.080
I would watch this. If I think this will resonate with my niche, I'm going to do this one, right?

818
00:35:04.080 --> 00:35:08.720
I'm going to remix this one. And the cool thing is this, like you could, you could do homestead,

819
00:35:08.720 --> 00:35:14.800
you know, I could come here and go like backyard chickens, you know, and like, now I have hundreds

820
00:35:14.800 --> 00:35:19.120
of more potential pieces of content, right? I just go to that reels and look 24 million views

821
00:35:19.120 --> 00:35:23.520
right here. Right. And so I like to see that it's already going viral. And then I'm going

822
00:35:23.520 --> 00:35:28.400
to remix that I will give credit to the person who, who created the content, right? I'll be like,

823
00:35:28.400 --> 00:35:32.880
Oh, I found this on this account. So cool, you know, credit to this person, but I'm becoming

824
00:35:32.880 --> 00:35:36.640
the curator of all the cool stuff, right? You won't be able to find your account back, man,

825
00:35:36.640 --> 00:35:40.720
this is like, so awesome. Like, it's like everything I need right here. So that's a

826
00:35:40.720 --> 00:35:44.640
strategy of finding PVC. There's a couple more nuances to it, but I want to give you guys a

827
00:35:44.640 --> 00:35:48.480
simplified version of how to find it. And the cool thing is once you create one of these accounts,

828
00:35:48.480 --> 00:35:53.440
let's say you create a homestead account and you start doing this, the feed is naturally,

829
00:35:53.440 --> 00:35:57.840
cause you're saving these posts. You're like reposting them. It's going to just start knowing

830
00:35:58.080 --> 00:36:03.440
what you want. And so when I log into like the health hacks page and I scroll through Instagram,

831
00:36:03.440 --> 00:36:07.040
it's literally just like everything I need. It's like all the viral health videos. It just

832
00:36:07.040 --> 00:36:11.280
feeds them to me. The algorithm starts to know you and know what you need. And then you just

833
00:36:11.280 --> 00:36:16.320
repost those things. So it makes it so easy. So Crystal is up next. Crystal. All right, there you

834
00:36:16.320 --> 00:36:23.840
go. So it's more just to say, thank you. Like today really moved me. I was actually just crying

835
00:36:23.840 --> 00:36:28.160
watching the live. Cause I just felt like you were speaking directly to me. Like the whole,

836
00:36:29.200 --> 00:36:34.400
you know, done is better than perfect. Like I get in my head, I psych myself out. Like I will freeze

837
00:36:34.400 --> 00:36:39.760
and not do anything. And it's, it's so crippling, but like, I just felt like you really motivated

838
00:36:39.760 --> 00:36:44.400
me. And I feel for the first time that, you know, I have a chance, like this is possible. Like I'm,

839
00:36:44.400 --> 00:36:47.120
I'm still emotional about it. Like, I'm just so grateful for you guys.

840
00:36:48.240 --> 00:36:53.520
Oh, thank you, Chris. So I love that. I love hearing that. And I see a lot of people agreeing

841
00:36:53.520 --> 00:36:58.800
in the chat. It's huge. Like, it's crazy. Like people make business feel so serious. Sometimes

842
00:36:58.800 --> 00:37:03.200
we try to keep it pretty childlike and just like, let's have a game. Let's play a game. Like what's

843
00:37:03.200 --> 00:37:07.680
the risk Instagram? Like what's the risk. It's so funny how we get in our heads about stuff and

844
00:37:07.680 --> 00:37:12.000
make it a bigger thing than it is. And yeah, that's awesome. Getting it done. It feels good.

845
00:37:12.880 --> 00:37:18.560
Yeah, definitely. And I guess just like, if you do have any other suggestions for like,

846
00:37:18.560 --> 00:37:21.840
just the overwhelm, like, you know, I have three kids, a baby that's still not sleeping

847
00:37:21.840 --> 00:37:27.520
through the night, like, just for if I do, like, you know, just little things to pull me out.

848
00:37:28.960 --> 00:37:34.880
Totally. Yeah, I would say right there, you know, with yeah, and, and a lot of the moms in the room

849
00:37:34.880 --> 00:37:40.080
here can feel you, you know, that so heart goes out to those, especially that first month, you

850
00:37:40.080 --> 00:37:46.240
said our first handful of months where the baby's not sleeping, that can be super, super rough. And

851
00:37:46.240 --> 00:37:53.360
I would say, like, that the stuff we taught on day one, using those as kind of compasses, like,

852
00:37:53.360 --> 00:37:58.000
does this have leverage is a really good question to ask. Because, like, there's just a lot of

853
00:37:58.000 --> 00:38:03.600
people online, just like do this, do that, like, you know, go live every single day, like do this

854
00:38:03.600 --> 00:38:08.000
is like, it's kind of like do more, do more, do more. And so we like to give you guys a lot of

855
00:38:08.000 --> 00:38:13.600
equipping and like tools, but not, we don't want to overwhelm. And so you're your own boss. And so

856
00:38:13.600 --> 00:38:17.920
you do your own thing. If there's Instagram thing is too much in this season. Great, like you got a

857
00:38:17.920 --> 00:38:22.640
lot of life ahead of you. Like, you don't need to do it right now. It's okay, you know. And so I

858
00:38:22.640 --> 00:38:26.480
know there's points on the line and all these things. But like, you know, we're just big

859
00:38:26.480 --> 00:38:30.800
believers in like, you do you, you know, and your story might look different than other people's and

860
00:38:30.800 --> 00:38:35.680
that's okay. And so I think in entrepreneurship, and the social media culture, everyone's posting

861
00:38:35.680 --> 00:38:41.280
everything online, you know, we can get in a kind of comparison, right? Where, oh, well, look at this

862
00:38:41.280 --> 00:38:44.560
person, they launched a product in six months, and it's been nine months, I haven't launched my

863
00:38:44.560 --> 00:38:49.120
product yet. Like we have people in all different phases, we build take years to launch products,

864
00:38:49.120 --> 00:38:53.120
we have people do it in a couple months. And so I think that's a big piece of it too, is I think

865
00:38:53.120 --> 00:38:58.400
at the core of what we do in Rainmakers, we really are trying to bring abundant mindsets to people

866
00:38:58.400 --> 00:39:02.800
and abundance in their life. But the enemy abundance is I'm not enough, right? Like, it's

867
00:39:02.800 --> 00:39:07.520
like, there's not enough, I'm not enough, there's not enough. And that's like the, that's like the,

868
00:39:07.520 --> 00:39:12.320
that's a big enemy for moms in your mind of like, you're not enough, right? Oh, you better be doing

869
00:39:12.320 --> 00:39:16.320
this harder, you better work harder, better do more things like that mom kill. Oh, now you're

870
00:39:16.320 --> 00:39:19.920
working on the business, and you're crushing the business. Now you're like, Oh, my kids,

871
00:39:19.920 --> 00:39:24.080
like, what about my kids, right? There's like, always this thing accusing you of like, not being

872
00:39:24.080 --> 00:39:28.720
enough. It's not like if we can break moms out of that, that's a win. I don't care if you make money

873
00:39:28.720 --> 00:39:34.160
or not. Like, if you can start seeing yourself as enough, I think that's the ultimate win. And so

874
00:39:34.160 --> 00:39:39.360
for me and Chelsea, you know, Chelsea gets hit definitely a lot harder with kind of that the mom

875
00:39:39.360 --> 00:39:44.480
Gil and the, you know, like, Oh, what about this? I'm Yeah, I don't know, you know. And so what's

876
00:39:44.480 --> 00:39:51.040
really helped us is kind of come part, what do we call it? Really, really making time for both

877
00:39:51.040 --> 00:39:56.160
things and trying to be like single minded about them. So let's see, I explained this, if you're

878
00:39:56.160 --> 00:39:59.840
trying to like, do the business and be mom at the same time, you're

879
00:40:00.000 --> 00:40:02.120
or kind of being tugged in two directions.

880
00:40:02.120 --> 00:40:02.960
And you love both.

881
00:40:02.960 --> 00:40:04.300
Like you want to do the business,

882
00:40:04.300 --> 00:40:06.160
but you also want to be an awesome mom, right?

883
00:40:06.160 --> 00:40:07.240
And you're trying to fit the business

884
00:40:07.240 --> 00:40:08.720
in the nooks and crannies of your life.

885
00:40:08.720 --> 00:40:10.100
That can be really hard

886
00:40:10.100 --> 00:40:12.160
and it can create more of that overwhelm.

887
00:40:12.160 --> 00:40:15.200
They've actually done studies on this called switching cost.

888
00:40:15.200 --> 00:40:17.000
And there's actually a cost when you switch

889
00:40:17.000 --> 00:40:19.520
between like brain modalities.

890
00:40:19.520 --> 00:40:21.720
So if you're like helping your kids do this thing

891
00:40:21.720 --> 00:40:24.240
and then like now trying to do creative Instagram stuff

892
00:40:24.240 --> 00:40:25.640
and now you're helping your kids

893
00:40:25.640 --> 00:40:27.040
and doing a thing over here

894
00:40:27.040 --> 00:40:29.320
and now you're doing like Amazon product research.

895
00:40:29.320 --> 00:40:31.960
They're like switching total like hats.

896
00:40:31.960 --> 00:40:34.540
And oftentimes the thing that is really draining

897
00:40:34.540 --> 00:40:36.560
at the end of the day is not doing a lot.

898
00:40:36.560 --> 00:40:38.080
It's actually switching a lot.

899
00:40:38.080 --> 00:40:39.440
And they've done studies on this

900
00:40:39.440 --> 00:40:40.760
where you could switch immediately.

901
00:40:40.760 --> 00:40:42.840
Your kid runs in and it's just like, boom,

902
00:40:42.840 --> 00:40:44.160
now it's kid time, right?

903
00:40:44.160 --> 00:40:47.700
But your brain is still taking like 15 to 45 minutes

904
00:40:47.700 --> 00:40:50.320
to like, kind of like, I was in business mode, right?

905
00:40:50.320 --> 00:40:52.920
And now I'm like trying to transition to like mom mode.

906
00:40:52.920 --> 00:40:54.120
And then you're going back and forth.

907
00:40:54.120 --> 00:40:55.960
And so that's the thing that creates actually,

908
00:40:55.960 --> 00:40:58.960
we found this like fatigue, like mental fatigue.

909
00:40:58.960 --> 00:41:01.560
And so what we encourage the moms in our community to do,

910
00:41:01.560 --> 00:41:02.560
and I'll encourage you to do,

911
00:41:02.560 --> 00:41:05.140
and other moms who are feeling the same way

912
00:41:05.140 --> 00:41:08.320
is try to do some blocking of time

913
00:41:08.320 --> 00:41:10.640
where it's like, this is my business time, right?

914
00:41:10.640 --> 00:41:14.680
Like this one hour a week or two hours a day

915
00:41:14.680 --> 00:41:15.680
or whatever that is.

916
00:41:15.680 --> 00:41:16.880
It could be after the kids go to bed.

917
00:41:16.880 --> 00:41:19.800
It could be during a certain time of the day.

918
00:41:19.800 --> 00:41:23.200
Like this is it, like nap times, like, or night times,

919
00:41:23.200 --> 00:41:27.120
or maybe you find a friend to do some trades with.

920
00:41:27.120 --> 00:41:28.960
Hey, you're taking the kids on Mondays.

921
00:41:28.960 --> 00:41:30.840
I'm taking your kids on Tuesdays, right?

922
00:41:30.840 --> 00:41:32.260
And now you have a whole day free.

923
00:41:32.260 --> 00:41:33.880
But now you have like this like dedicated,

924
00:41:33.880 --> 00:41:35.920
like CEO time, right?

925
00:41:35.920 --> 00:41:37.360
You kind of put on your CEO hat,

926
00:41:37.360 --> 00:41:40.560
you put your mom hat on the door and you're like,

927
00:41:40.560 --> 00:41:41.400
I'm focused.

928
00:41:41.400 --> 00:41:43.900
And that alone has really helped me and Chelsea.

929
00:41:43.900 --> 00:41:46.680
So Chelsea, our grace is different, right?

930
00:41:46.680 --> 00:41:48.020
For like business.

931
00:41:48.020 --> 00:41:49.920
So I'm like more like nine to five,

932
00:41:49.920 --> 00:41:52.360
like Monday to Friday, like that's kind of,

933
00:41:52.360 --> 00:41:53.880
that works for me, you know?

934
00:41:53.880 --> 00:41:56.360
But for Chelsea, it's like two, right in this season,

935
00:41:56.360 --> 00:41:58.280
especially if she's pregnant, it's like one day a week.

936
00:41:58.280 --> 00:41:59.560
But when she wasn't pregnant,

937
00:41:59.560 --> 00:42:01.720
it was about two and a half days a week

938
00:42:01.720 --> 00:42:03.600
that she's like, I'm in on the business.

939
00:42:03.600 --> 00:42:06.240
And then the other days, like family days.

940
00:42:06.240 --> 00:42:08.360
So you kind of like make it for you.

941
00:42:08.360 --> 00:42:11.880
And so if that's one hour a week or one hour a day,

942
00:42:11.880 --> 00:42:14.720
or whatever that is, figure out what works for you.

943
00:42:14.720 --> 00:42:16.280
And then I would just kind of like block that time

944
00:42:16.280 --> 00:42:18.320
on the calendar and then find a way to free it up.

945
00:42:18.320 --> 00:42:20.640
Like, you know, there's creative ways.

946
00:42:20.640 --> 00:42:24.240
Of course, you can hire someone to help with the kids.

947
00:42:25.000 --> 00:42:27.040
A lot of gyms will have like free childcare.

948
00:42:27.040 --> 00:42:29.120
So you can go join a gym membership

949
00:42:29.120 --> 00:42:30.440
and then like put the kids in the childcare

950
00:42:30.440 --> 00:42:33.360
and go to the coffee shop and work, you know, for two hours.

951
00:42:33.360 --> 00:42:34.640
Or you do a trade with a friend.

952
00:42:34.640 --> 00:42:36.680
So find a way to like get that dedicated time.

953
00:42:36.680 --> 00:42:38.800
I know we had Krista on a podcast.

954
00:42:38.800 --> 00:42:40.600
She would just do it after her kids went to bed.

955
00:42:40.600 --> 00:42:41.560
So find that time.

956
00:42:41.560 --> 00:42:44.320
And then like, then you can like just be fully mom.

957
00:42:44.320 --> 00:42:45.680
And then when it's time for business,

958
00:42:45.680 --> 00:42:46.520
you put on the business hat,

959
00:42:46.520 --> 00:42:48.040
you can be fully in the business.

960
00:42:48.040 --> 00:42:49.220
And then you switch.

961
00:42:49.220 --> 00:42:51.960
Chelsea even does like a transition ritual between the two.

962
00:42:52.000 --> 00:42:54.600
Like, it sounds weird, but like, she'll change her clothes.

963
00:42:54.600 --> 00:42:57.560
So like, she'll be like, I'm in my business mode.

964
00:42:57.560 --> 00:42:59.360
And then when it's ready to go be mom mode,

965
00:42:59.360 --> 00:43:00.680
she like changes her clothes.

966
00:43:00.680 --> 00:43:02.120
She puts all her stuff away.

967
00:43:02.120 --> 00:43:03.640
And then she like goes and walks out.

968
00:43:03.640 --> 00:43:05.520
It's like, I'm mom now, you know?

969
00:43:05.520 --> 00:43:07.000
Of course, if the kids run in,

970
00:43:07.000 --> 00:43:08.040
you're gonna make time for them.

971
00:43:08.040 --> 00:43:11.120
But like, that has been really helpful for us.

972
00:43:11.120 --> 00:43:13.920
That whole like just optimizing our week for like,

973
00:43:13.920 --> 00:43:16.320
just like, let's not try to be in two places at once.

974
00:43:16.320 --> 00:43:18.280
Let's be in one place, let's focus.

975
00:43:18.280 --> 00:43:20.320
And then let's, you know, it just,

976
00:43:20.320 --> 00:43:23.680
it reduces that tug of war that's happening in your heart.

977
00:43:23.680 --> 00:43:25.520
So I know that was a long answer,

978
00:43:25.520 --> 00:43:27.720
but I did that because I think a lot of people,

979
00:43:27.720 --> 00:43:29.040
raise your hand, I'll go to gallery view.

980
00:43:29.040 --> 00:43:31.240
Raise your hand if I'm speaking to you too.

981
00:43:31.240 --> 00:43:32.360
Yeah, cool.

982
00:43:32.360 --> 00:43:33.920
So that's a really good question.

983
00:43:33.920 --> 00:43:35.080
Thanks, Crystal.

984
00:43:35.080 --> 00:43:36.000
Thank you, I appreciate it.

985
00:43:36.000 --> 00:43:38.080
Okay, Bianca, you're up next.

986
00:43:38.080 --> 00:43:42.680
Hi, I am so excited to be a part of this.

987
00:43:42.680 --> 00:43:43.840
It's really loud where I'm at.

988
00:43:43.840 --> 00:43:48.840
I'm on the way to pick up the kids with my fams.

989
00:43:49.120 --> 00:43:52.240
And I have so many different types of things

990
00:43:52.240 --> 00:43:55.960
that I've been doing since I've started working in life.

991
00:43:56.960 --> 00:44:00.240
And just like you, I did, I've done a lot of weddings,

992
00:44:00.240 --> 00:44:03.080
but I'm in the entertainment side of it.

993
00:44:03.080 --> 00:44:08.080
I'm a mom and I've also been really interested in UGC.

994
00:44:08.200 --> 00:44:09.720
I follow a lot of influencers

995
00:44:09.720 --> 00:44:12.680
that do user generated content.

996
00:44:12.680 --> 00:44:15.920
And that's kind of the route that I wanna take.

997
00:44:15.960 --> 00:44:19.040
I'm just so confused as to where to focus

998
00:44:19.040 --> 00:44:20.760
and like what my niche is gonna be.

999
00:44:20.760 --> 00:44:24.080
So I, back in the day when COVID was happening,

1000
00:44:24.080 --> 00:44:26.880
I had, sorry, this is just a little bit of my backstory

1001
00:44:26.880 --> 00:44:29.560
so you can understand why I'm so confused.

1002
00:44:29.560 --> 00:44:31.280
I had something called Essential Sounds

1003
00:44:31.280 --> 00:44:34.680
where it was kind of like a podcast

1004
00:44:34.680 --> 00:44:37.680
where I would interview a lot of my friends.

1005
00:44:37.680 --> 00:44:39.400
I have so many people in the industry

1006
00:44:39.400 --> 00:44:41.080
and they are also wedding singers,

1007
00:44:41.080 --> 00:44:43.320
they're also managers, they're also performers.

1008
00:44:43.320 --> 00:44:45.040
They also do a whole bunch of different things

1009
00:44:45.120 --> 00:44:46.640
in the entertainment business.

1010
00:44:47.800 --> 00:44:50.360
But I've also worked in education.

1011
00:44:50.360 --> 00:44:52.040
I've done administrative work.

1012
00:44:52.040 --> 00:44:53.560
There's always like, you know,

1013
00:44:53.560 --> 00:44:54.680
there's just so many things you do

1014
00:44:54.680 --> 00:44:56.040
when you live in New York.

1015
00:44:56.040 --> 00:44:58.280
The hospital is like, it's real.

1016
00:44:59.520 --> 00:45:00.360
So I kind.

1017
00:45:00.000 --> 00:45:05.680
I wanted to discuss, and I actually have been speaking to one of your Rainmaker, one of

1018
00:45:05.680 --> 00:45:06.680
your people, Jake.

1019
00:45:06.680 --> 00:45:07.680
Oh, cool.

1020
00:45:07.680 --> 00:45:08.680
Yeah.

1021
00:45:08.680 --> 00:45:11.680
Because I really, he was really great.

1022
00:45:11.680 --> 00:45:13.600
And I kind of just want to tap in with him again.

1023
00:45:13.600 --> 00:45:16.440
And I because I don't have his phone number anymore to like text.

1024
00:45:16.440 --> 00:45:21.640
So if there's any way that you can put me back in contact with him to like stay in with

1025
00:45:21.640 --> 00:45:24.360
like, I just like staying with the same people.

1026
00:45:24.360 --> 00:45:27.960
But I don't know how to break down what to do.

1027
00:45:27.960 --> 00:45:28.960
I'm a mom.

1028
00:45:28.960 --> 00:45:29.960
I'm a singer.

1029
00:45:29.960 --> 00:45:32.640
So I've done a whole bunch of different hustles.

1030
00:45:32.640 --> 00:45:35.120
I busk and I do different things like that.

1031
00:45:35.120 --> 00:45:36.120
Yeah.

1032
00:45:36.120 --> 00:45:41.720
So yeah, yeah, I'm sure that same story is probably very similar to everyone else like,

1033
00:45:41.720 --> 00:45:44.600
where it's, hey, I'm not sure I don't have clarity on this.

1034
00:45:44.600 --> 00:45:47.560
So raise your hand if you're in the room, you're kind of like, I don't know, I'm kind

1035
00:45:47.560 --> 00:45:49.720
of choosing an edge, but I'm not sure.

1036
00:45:49.720 --> 00:45:50.720
And it's super normal.

1037
00:45:50.720 --> 00:45:52.640
So I'll just tell you that, like, it's very normal.

1038
00:45:52.640 --> 00:45:54.880
A lot of people even come to our program.

1039
00:45:54.880 --> 00:45:58.760
And that's really where it's really helpful to have a coach to kind of really chew on

1040
00:45:58.760 --> 00:46:03.200
the ideas and like, go back and forth and get clarity because clarity comes over time.

1041
00:46:03.200 --> 00:46:07.560
But I'll say the one thing that will hold you back is just not doing anything, right?

1042
00:46:07.560 --> 00:46:12.680
So like, what I'd recommend this week is just, you know, kind of you might map them out and

1043
00:46:12.680 --> 00:46:13.680
kind of look at that.

1044
00:46:13.680 --> 00:46:18.240
It could guy kind of spreadsheet or, you know, Venn diagram again and go like, okay, out

1045
00:46:18.240 --> 00:46:22.760
of these things here, you know, which one fits the most of these and just choose one,

1046
00:46:22.760 --> 00:46:23.760
right?

1047
00:46:23.760 --> 00:46:25.200
You just kind of choose one and go for it.

1048
00:46:25.200 --> 00:46:27.280
I think I'm not hearing your background and stuff.

1049
00:46:27.280 --> 00:46:31.520
I definitely think there's a lot of, there's a lot of ways you could go.

1050
00:46:31.520 --> 00:46:33.680
And I think the abundant mindset, right?

1051
00:46:33.680 --> 00:46:37.120
We're big into like, focus on abundance, not on what we're missing out on.

1052
00:46:37.120 --> 00:46:40.840
The lack mindset says, oh, I'm wasting time if I miss it, right?

1053
00:46:40.840 --> 00:46:44.440
If I go down the wrong one, I'm missing it, right?

1054
00:46:44.440 --> 00:46:45.880
Or like, I'm missing out.

1055
00:46:45.880 --> 00:46:47.360
Like what about, what if it was this one?

1056
00:46:47.360 --> 00:46:50.720
What if the seven figuring inches, this one, I chose this one, right?

1057
00:46:50.720 --> 00:46:54.280
But the abundant mindset says that there's nothing wasted, actually.

1058
00:46:54.600 --> 00:46:57.680
Every step you take is kind of going to build, it's going to converge.

1059
00:46:57.680 --> 00:47:01.520
And I totally saw that in our own entrepreneurial journey, because like we did all those side

1060
00:47:01.520 --> 00:47:04.600
hustles and I definitely, I kind of poo-pooed on them, right?

1061
00:47:04.600 --> 00:47:09.680
On the first day, I was just like, all these were trash, you know, but I do look back on

1062
00:47:09.680 --> 00:47:14.960
that time and a lot of the skill sets we learned built, they converged.

1063
00:47:14.960 --> 00:47:20.040
Like even like in our wedding business, in our wedding business, we learned SEO, right?

1064
00:47:20.040 --> 00:47:22.080
Which is search engine optimization.

1065
00:47:22.080 --> 00:47:25.800
So when people are searching Chico wedding photography, we lived in this small town

1066
00:47:25.800 --> 00:47:29.520
called Chico, we want to be on the first page of Google results, right?

1067
00:47:29.520 --> 00:47:32.960
We want people to find our business, that's called search engine optimization.

1068
00:47:32.960 --> 00:47:37.040
We learned that for that business and I like took a course on it and all these things.

1069
00:47:37.040 --> 00:47:40.440
And when we started selling products on Amazon, guess what helped us out?

1070
00:47:40.440 --> 00:47:43.760
Search engine optimization, because people are searching for products on Amazon, those

1071
00:47:43.760 --> 00:47:49.480
same strategies we learned converge and actually helped us rank these products on Amazon.

1072
00:47:49.480 --> 00:47:53.440
And so if you kind of like look backwards, you'll kind of see this where it's like, wow,

1073
00:47:53.440 --> 00:47:55.440
that thing led to this thing, led to this thing.

1074
00:47:55.440 --> 00:47:58.240
And that kind of can give you some encouragement to just like take a step.

1075
00:47:58.240 --> 00:48:02.240
We don't know what the step is exactly, we don't have a hundred percent clarity, but

1076
00:48:02.240 --> 00:48:03.560
I would just like choose one.

1077
00:48:03.560 --> 00:48:08.720
If you are really torn between two, flip a coin, you know, and just go, you know, because

1078
00:48:08.720 --> 00:48:10.560
you just don't know until you go sometimes.

1079
00:48:10.560 --> 00:48:14.080
And as you start to walk it out, you're kind of like, oh, this is what it is.

1080
00:48:14.080 --> 00:48:16.560
And it starts to become more clear and become more clear.

1081
00:48:16.560 --> 00:48:20.160
It's almost like headlights on a car you can only see so far down the road.

1082
00:48:20.160 --> 00:48:23.040
And so you just got to start driving and then you can see further.

1083
00:48:23.040 --> 00:48:26.600
We had a student who, even with products, we'll see this.

1084
00:48:26.600 --> 00:48:29.360
She launched a product that was, this is like early days of Remaker.

1085
00:48:29.360 --> 00:48:34.320
She ended up being a coach with us for a season and she launched a product that was like,

1086
00:48:34.320 --> 00:48:39.280
she thought it was for like DIY crafters, like it was these people making things in

1087
00:48:39.280 --> 00:48:42.100
their house, like this special craft, right?

1088
00:48:42.100 --> 00:48:45.320
And when she started selling this product on Amazon, she was getting really confused

1089
00:48:45.320 --> 00:48:48.120
because people weren't buying one of them.

1090
00:48:48.120 --> 00:48:51.240
Like if you're just doing this craft, you would buy one, right?

1091
00:48:51.240 --> 00:48:55.360
But people were buying like five of them and 10 of them and like 30 of them.

1092
00:48:55.360 --> 00:48:57.920
They were buying like, so she started like being like, what's going on?

1093
00:48:57.920 --> 00:49:01.740
So she starts digging into this and like starts contacting some of the customers.

1094
00:49:01.740 --> 00:49:05.600
She starts realizing the people buying her product are not the crafters.

1095
00:49:05.600 --> 00:49:07.440
They're like the resellers.

1096
00:49:07.440 --> 00:49:11.680
And people were going on Etsy and like making businesses, selling these things like that

1097
00:49:11.680 --> 00:49:15.720
they were making out of her, like they were, they're like these silicone molds and what

1098
00:49:15.720 --> 00:49:17.080
you could make out of the silicone molds.

1099
00:49:17.080 --> 00:49:20.640
Those people were selling those things they were making on platforms like Etsy.

1100
00:49:20.640 --> 00:49:24.320
So they need a lot of these molds because they were making them in bulk.

1101
00:49:24.320 --> 00:49:29.040
And so she like, once she learned this, she changed her whole brand and she's like, now

1102
00:49:29.040 --> 00:49:31.000
I don't serve like the maker.

1103
00:49:31.000 --> 00:49:32.680
I sell like the business owner.

1104
00:49:32.680 --> 00:49:33.720
And she changed the branding.

1105
00:49:33.720 --> 00:49:36.840
She changed all this stuff and it didn't come until she was walking it out.

1106
00:49:36.840 --> 00:49:40.680
So at this point she had probably made six figures already, but then this was like the

1107
00:49:40.680 --> 00:49:43.120
next step in her business that took her beyond.

1108
00:49:43.120 --> 00:49:46.440
And she ended up selling the business, I believe, but it was like, she didn't know until she

1109
00:49:46.440 --> 00:49:47.440
went, you know?

1110
00:49:47.440 --> 00:49:49.520
And so like, there's stories like that all the time.

1111
00:49:49.520 --> 00:49:53.960
So I hope that's encouraging you to just take a step, choose something, start today and

1112
00:49:53.960 --> 00:49:55.160
just start walking it out.

1113
00:49:55.160 --> 00:49:57.360
And then it could change over time and that's okay.

1114
00:49:57.360 --> 00:49:58.360
You know?

1115
00:49:58.360 --> 00:49:59.360
Yeah.

1116
00:49:59.360 --> 00:50:00.000
I'm also just, I also want to.

1117
00:50:00.000 --> 00:50:06.800
reiterate what the last mom was talking about and just super grateful that you guys are so hands-on.

1118
00:50:06.800 --> 00:50:14.080
I think that's what makes it so real and it makes it really possible for anybody to try,

1119
00:50:14.640 --> 00:50:17.280
you know, because you just have to do that. You just have to try.

1120
00:50:19.120 --> 00:50:26.320
Yeah, so thank you for being so real and so, you know, personable and just making it very,

1121
00:50:26.880 --> 00:50:32.320
very, what is that called? Making it attainable. Yeah. Well, thanks for being here. We can talk

1122
00:50:32.320 --> 00:50:36.960
and train all day, but it's you guys that show up and do the work and, you know, do the thing. So,

1123
00:50:36.960 --> 00:50:41.840
way to go running the race. Good. Okay, Kimberly. Thank you. Kimberly and then Crystal,

1124
00:50:41.840 --> 00:50:45.360
and then we'll end it because I know we're a little over time, but we're all good. I got time.

1125
00:50:45.360 --> 00:50:49.840
So, Kimberly and then Crystal, and then we'll end it for the day. Thank you so much, Stephen. I

1126
00:50:49.840 --> 00:50:58.560
really appreciate you, and I actually started following you back in June, and I've been kind

1127
00:50:58.560 --> 00:51:04.640
of in between of the hustle slash stuck mama for a very long time, but I've been gradually

1128
00:51:05.440 --> 00:51:10.560
swimming to the boat that you talk about so often, and it's, you know, it's just life, like

1129
00:51:10.560 --> 00:51:16.320
really trying to get there, but I really do appreciate it because even if I can't, you know,

1130
00:51:17.200 --> 00:51:23.680
take the plane and get where I need to go faster, I know that it's been encouraging to hear you

1131
00:51:23.680 --> 00:51:31.040
keep encouraging us. So, thank you for that. I have two quick questions. I did launch a product

1132
00:51:31.040 --> 00:51:38.400
on Amazon. It's a small product that I designed and did the whole thing, created. I've sold 20

1133
00:51:38.400 --> 00:51:43.520
since December. I haven't done anything with SEO. Are you going to talk at all about that

1134
00:51:43.520 --> 00:51:47.120
during this week, or do I need to do some more research on my own for that?

1135
00:51:47.680 --> 00:51:52.800
Yeah. Congratulations. That's awesome, and not a lot of people do that. Just to explain the

1136
00:51:52.800 --> 00:51:57.440
analogies that you're giving, because some people are new here. We talk about sometimes, we have a

1137
00:51:57.440 --> 00:52:01.680
mastermind program. You guys will hear about it later, where we do one-on-one coaching. We give

1138
00:52:01.680 --> 00:52:05.680
you a lot of support, and we kind of call it the private jet experience. You're trying to go to

1139
00:52:05.680 --> 00:52:09.440
Hawaii. You could take the private jet, or you could take a boat. We're building you a pretty

1140
00:52:09.440 --> 00:52:15.120
solid boat, and so she's taking the boat. She's not in the mastermind program, but to launch a

1141
00:52:15.120 --> 00:52:20.960
product without all that additional resources and help, that's incredible. First of all, way to go,

1142
00:52:20.960 --> 00:52:24.800
because most people quit. Most people just don't quit. Most people quit when they don't have

1143
00:52:24.800 --> 00:52:29.360
accountability, when they don't have a lot of the resources and the training. First of all,

1144
00:52:29.360 --> 00:52:36.400
congratulations. Two, I would say we always want to go to the how can I mindset. You got a product

1145
00:52:36.400 --> 00:52:41.520
on, now it's about really optimizing it and getting it in front of the traffic. You can use

1146
00:52:41.520 --> 00:52:47.280
this Instagram strategy to build your own traffic, but likely Amazon already has the traffic for this

1147
00:52:47.280 --> 00:52:52.000
product. It's just about getting in front of them. I'm going to speak a different language for some

1148
00:52:52.000 --> 00:53:00.000
people. If you're new here, just ignore what I'm about to say. You will learn this, but it's

1149
00:53:00.000 --> 00:53:03.440
going to sound like a totally different language. Kimberly might understand this, I think.

1150
00:53:04.240 --> 00:53:11.200
Kimberly, you have Helium 10? You're going to go to Helium 10, go to the tool called Cerebro,

1151
00:53:12.480 --> 00:53:18.240
and take all the other people that are selling this type of product that are doing well

1152
00:53:18.240 --> 00:53:23.280
and put them in Cerebro. Cerebro will tell you basically all the keywords that they're going

1153
00:53:23.280 --> 00:53:27.840
after and what's really working. What I do is I usually run them in Cerebro and then there's

1154
00:53:27.840 --> 00:53:33.440
these little filters. I put, show me only the keywords where these products are ranked in the

1155
00:53:33.440 --> 00:53:40.400
top 10 spots. There's this little filter. You put one to 10, hit apply, and then it'll show you all

1156
00:53:40.400 --> 00:53:46.560
their best keywords. Those will become your new targets. If those people are selling $10,000 a

1157
00:53:46.560 --> 00:53:51.600
month with the same kind of product and I'm selling 20 units, I want to be on all those

1158
00:53:51.600 --> 00:53:56.800
keywords because that's what's driving those sales. That'll give you a new focus for what to

1159
00:53:56.800 --> 00:54:01.360
add into the listing, what type of keywords to add in there. Maybe if you're running advertising

1160
00:54:01.360 --> 00:54:06.880
on Amazon, you can advertise on those keywords and basically start to work to get on those keywords

1161
00:54:06.880 --> 00:54:10.720
because if you compare your product to how many keywords it's on versus their products that are

1162
00:54:10.720 --> 00:54:16.000
making more, it's probably a lot more. That'll give you a focus and that Cerebro tool is super

1163
00:54:16.000 --> 00:54:19.600
helpful for that, just to reverse engineer what's working and then you can copy that.

1164
00:54:19.600 --> 00:54:23.920
I know I went fast, but you can watch the replay and just stop it and just do what I said.

1165
00:54:27.040 --> 00:54:31.600
Thank you. That actually is very helpful. Yeah, I had reached out to somebody on Fiverr

1166
00:54:32.160 --> 00:54:38.560
to try to get some help and then they probably weren't the best person,

1167
00:54:38.560 --> 00:54:43.200
but they were cheap and on course. I'm trying to do what I can, but yeah, no, I definitely

1168
00:54:43.200 --> 00:54:47.440
appreciate that. That kind of leads me to my second question. One of the girls

1169
00:54:47.440 --> 00:54:52.880
who mentioned a few times before is balancing life with kids and work. I have a part-time job,

1170
00:54:52.880 --> 00:54:59.600
a full-time job in my business and twins.

1171
00:55:00.000 --> 00:55:04.320
So I'm, I'm always like oversimulated overwhelmed.

1172
00:55:04.320 --> 00:55:06.560
Like I'm trying to make time and take care of myself.

1173
00:55:07.200 --> 00:55:10.680
Um, so my question is, is like, yes, I know all of these tools you're

1174
00:55:10.680 --> 00:55:13.560
giving to help with leverage huge help.

1175
00:55:13.560 --> 00:55:18.520
Like, but one thing I've realized, like, you know, I did the training that you

1176
00:55:18.520 --> 00:55:23.240
guys did back in July, August for Instagram, and so I've been applying

1177
00:55:23.240 --> 00:55:27.800
that, but I've been super slow because I just don't have the bandwidth

1178
00:55:28.160 --> 00:55:29.480
to put everything into it.

1179
00:55:29.560 --> 00:55:35.040
So if I were to try to, I guess, outsource and leverage on a very,

1180
00:55:35.040 --> 00:55:41.960
very tight budget, what area of this would you recommend me outsourcing?

1181
00:55:42.280 --> 00:55:46.040
Amazon, I would not outsource Amazon, but I'm saying you already have a product.

1182
00:55:46.040 --> 00:55:48.320
So you have a vehicle, you've already invested in it.

1183
00:55:48.760 --> 00:55:49.840
Let's make that thing work.

1184
00:55:49.880 --> 00:55:53.320
That's going to be your biggest, that's going to be your biggest return.

1185
00:55:53.840 --> 00:55:57.960
You know, Instagram's great and can help, but like it, it leads to the,

1186
00:55:58.080 --> 00:56:00.760
you know, selling a product, but you already have a product.

1187
00:56:00.760 --> 00:56:04.760
You already did the hardest thing, which is like, get a product on Amazon.

1188
00:56:05.080 --> 00:56:05.960
So you already did that.

1189
00:56:05.960 --> 00:56:08.760
So now I think it's just like put effort into optimizing that.

1190
00:56:08.760 --> 00:56:13.280
So it could be potentially hiring a PPC company.

1191
00:56:13.360 --> 00:56:17.880
That's like a pay-per-click advertising company to like, just, Hey, push this

1192
00:56:17.880 --> 00:56:22.560
product and if you hire the right company, they will really give you

1193
00:56:22.560 --> 00:56:26.000
tips on how to optimize it to, you know, like, Oh, we got to change the photo.

1194
00:56:26.000 --> 00:56:27.160
We got to change this.

1195
00:56:27.480 --> 00:56:30.280
So check in the Rainmaker training portal.

1196
00:56:30.360 --> 00:56:33.680
You should have the basic version and look in the resources section.

1197
00:56:33.680 --> 00:56:37.360
We have some connections to some companies, but that would probably be ideal.

1198
00:56:37.400 --> 00:56:39.640
You can do it somewhat on your own, do what I talked about.

1199
00:56:39.640 --> 00:56:43.000
Like, of course, but then maybe hiring a company like that would be helpful.

1200
00:56:43.280 --> 00:56:44.920
Of course, we'd love to have you in the mastermind.

1201
00:56:44.920 --> 00:56:47.040
If we can make it work where we're doing some special

1202
00:56:47.040 --> 00:56:49.040
stuff during this, the rain game.

1203
00:56:49.040 --> 00:56:51.480
So keeping out for that, maybe we can get you in there.

1204
00:56:51.480 --> 00:56:54.880
And then you just have a coach that can walk with you and really get in the weeds.

1205
00:56:55.160 --> 00:56:59.360
A lot of companies don't like, they don't get in the weeds as much as we do, you

1206
00:56:59.360 --> 00:57:03.400
know, so it's hard to recommend other people, but, you know, I would say a PPC

1207
00:57:03.400 --> 00:57:06.800
company that's going to be lower investment and can help ultimately would

1208
00:57:06.800 --> 00:57:09.480
love to have you in our program and maybe we can find a way to do it this time.

1209
00:57:09.480 --> 00:57:10.600
So we'll see.

1210
00:57:12.360 --> 00:57:12.680
Cool.

1211
00:57:12.760 --> 00:57:14.080
Yeah, I appreciate that.

1212
00:57:14.080 --> 00:57:16.360
And that is my, my goal, old dream.

1213
00:57:16.360 --> 00:57:20.760
I hope I can eventually get there, but again, I'm working as

1214
00:57:20.760 --> 00:57:22.320
fast as I can with what I have.

1215
00:57:22.320 --> 00:57:23.920
So, but I do appreciate it.

1216
00:57:23.920 --> 00:57:24.280
Awesome.

1217
00:57:24.280 --> 00:57:24.560
Thank you.

1218
00:57:24.560 --> 00:57:25.360
That is helpful.

1219
00:57:25.600 --> 00:57:25.840
Thank you.

1220
00:57:26.760 --> 00:57:27.600
You're doing awesome.

1221
00:57:27.600 --> 00:57:28.880
So keep going, keep going.

1222
00:57:29.280 --> 00:57:33.520
Crystal Tharp, let's hop over to you and then this will be our last question.

1223
00:57:33.520 --> 00:57:33.760
Okay.

1224
00:57:33.760 --> 00:57:34.560
So no more questions.

1225
00:57:34.560 --> 00:57:36.400
We got to end the day so people can do the work.

1226
00:57:36.720 --> 00:57:37.120
Okay.

1227
00:57:37.160 --> 00:57:38.000
So Crystal, you're up.

1228
00:57:38.520 --> 00:57:39.760
Thank you so much for taking my question.

1229
00:57:39.760 --> 00:57:41.040
I'll try to make it quick.

1230
00:57:41.040 --> 00:57:42.680
Thank you for hosting the rain games.

1231
00:57:42.720 --> 00:57:45.760
It is the push I needed to move forward.

1232
00:57:49.120 --> 00:57:52.960
If I already have an established coaching business and a brand, and I have the

1233
00:57:52.960 --> 00:57:58.760
social channels that go along with that, I already have a following for, for that

1234
00:57:58.760 --> 00:58:04.280
business and the brand, should I still create a separate name, logo, social

1235
00:58:04.280 --> 00:58:06.880
channels for like the product side?

1236
00:58:06.880 --> 00:58:10.600
Or is it, is it possible to kind of merge my new product?

1237
00:58:10.600 --> 00:58:12.520
It's, it would have the same target market.

1238
00:58:12.520 --> 00:58:13.240
Same audience.

1239
00:58:13.280 --> 00:58:15.120
If it's same person, keep it the same.

1240
00:58:15.160 --> 00:58:19.320
Cause it's just gonna, well, okay, there's one caveat to this.

1241
00:58:19.320 --> 00:58:24.480
So a coaching business, if you're the, if you're the coach, it can be great business,

1242
00:58:24.480 --> 00:58:27.440
but it can be hard to sell the business, right?

1243
00:58:27.760 --> 00:58:29.800
If you want to go that route, you might not want to go that route.

1244
00:58:29.800 --> 00:58:30.400
That's okay.

1245
00:58:30.600 --> 00:58:33.360
But if you're building like a personal brand, you can't sell it.

1246
00:58:33.400 --> 00:58:36.240
Cause like it's you, but that being said, you should a hundred percent, I think

1247
00:58:36.240 --> 00:58:38.680
just leverage this on top of what you're already doing.

1248
00:58:38.720 --> 00:58:42.120
It's going to just be way more effective when people come to us and they already

1249
00:58:42.120 --> 00:58:44.840
have audience and they already have like, just like, Oh my gosh, it makes

1250
00:58:44.840 --> 00:58:46.320
it so easy to make you money.

1251
00:58:46.560 --> 00:58:47.760
I just love these stories.

1252
00:58:47.960 --> 00:58:50.560
So I would just build on top.

1253
00:58:50.560 --> 00:58:53.720
I think of like, you know, look at Mel Robbins kind of showed her, right?

1254
00:58:53.720 --> 00:58:57.080
Like she, you know, is using the PVC strategy.

1255
00:58:57.160 --> 00:58:58.200
So watch her account.

1256
00:58:58.200 --> 00:58:59.720
Like she's has her personal stuff.

1257
00:58:59.720 --> 00:59:01.000
She's giving her own mindset.

1258
00:59:01.000 --> 00:59:02.280
She wants her own book, right?

1259
00:59:02.280 --> 00:59:06.760
So she's got her own physical product, but then she's also using PVC to reach more

1260
00:59:06.760 --> 00:59:09.280
people, to kind of add value to all these things.

1261
00:59:09.560 --> 00:59:13.720
Or I was listening to the diary of a CEO podcast, I think is what it's called.

1262
00:59:14.040 --> 00:59:15.000
And he has a journal.

1263
00:59:15.080 --> 00:59:16.880
He has like a productivity journal.

1264
00:59:16.880 --> 00:59:18.720
That's like a perfect fit for that audience.

1265
00:59:18.720 --> 00:59:22.040
Like they're productivity nerds, like they're CEOs.

1266
00:59:22.280 --> 00:59:25.400
So he launched a productivity journal for that audience.

1267
00:59:25.400 --> 00:59:28.880
It's like such a good, like physical product meets audience.

1268
00:59:29.200 --> 00:59:30.080
So think about that.

1269
00:59:30.080 --> 00:59:33.120
When you know these people, cause you're coaching them, you know what they need.

1270
00:59:33.440 --> 00:59:34.600
You can launch digital products.

1271
00:59:34.600 --> 00:59:35.640
I'm sure you already have those.

1272
00:59:35.840 --> 00:59:39.560
And then physical products is just like another level up where now people just go

1273
00:59:39.560 --> 00:59:42.120
crazy about physical products, especially if they've been following you for a while.

1274
00:59:42.520 --> 00:59:46.240
The really cool thing we do is we want to make a lot of our decisions off data.

1275
00:59:46.240 --> 00:59:49.000
We want, don't want to just make something and be like, Oh, I think people

1276
00:59:49.000 --> 00:59:50.200
are going to love water bottles.

1277
00:59:50.200 --> 00:59:51.280
So I'm going to launch water bottles.

1278
00:59:51.280 --> 00:59:51.600
Right.

1279
00:59:51.960 --> 00:59:53.320
You just want to ask them, you know?

1280
00:59:53.320 --> 00:59:56.840
So when you start getting into this and you start getting samples of stuff, you

1281
00:59:56.840 --> 01:00:00.000
start going to your audience and going like, guys, like I'm thinking.

1282
01:00:00.000 --> 01:00:00.840
about launching this thing.

1283
01:00:00.840 --> 01:00:01.680
Like, what do you think?

1284
01:00:01.680 --> 01:00:02.800
Do you like this one or this one?

1285
01:00:02.800 --> 01:00:04.080
And you get their feedback.

1286
01:00:04.080 --> 01:00:05.600
And then now they feel like invested.

1287
01:00:05.600 --> 01:00:08.120
They're like, I'm launching a product too.

1288
01:00:08.120 --> 01:00:10.320
And like, you're just bringing them into the journey.

1289
01:00:10.320 --> 01:00:11.800
And so if you're already used to doing that,

1290
01:00:11.800 --> 01:00:13.440
just like you're already used to sharing with your audience,

1291
01:00:13.440 --> 01:00:16.900
just document the journey and bring them into the process.

1292
01:00:16.900 --> 01:00:18.840
And you'll just, you'll crush the launches.

1293
01:00:18.840 --> 01:00:21.480
It reminds me of Christy, Christy Rice.

1294
01:00:21.480 --> 01:00:23.440
She is a painter.

1295
01:00:23.440 --> 01:00:25.520
And so she has like a TikTok

1296
01:00:25.520 --> 01:00:27.560
where she just like doing watercolor painting.

1297
01:00:27.560 --> 01:00:29.320
I think her, I forget what it's called.

1298
01:00:29.320 --> 01:00:31.440
Christy the painter, I think is her name.

1299
01:00:31.440 --> 01:00:32.720
And so, but her audience,

1300
01:00:32.720 --> 01:00:34.540
like just always watching her do watercolor.

1301
01:00:34.540 --> 01:00:35.920
So what'd she launch?

1302
01:00:35.920 --> 01:00:37.640
Watercolor palettes, you know,

1303
01:00:37.640 --> 01:00:39.280
that are like her special colors.

1304
01:00:39.280 --> 01:00:41.880
And like, I think she launched paint brushes.

1305
01:00:41.880 --> 01:00:44.120
And so when she, anytime she'd get a sample,

1306
01:00:44.120 --> 01:00:45.840
she would just do a video like,

1307
01:00:45.840 --> 01:00:47.400
hey guys, like I'm thinking about launching

1308
01:00:47.400 --> 01:00:48.600
my own version of this.

1309
01:00:48.600 --> 01:00:50.120
Like, I couldn't find this.

1310
01:00:50.120 --> 01:00:51.480
I created it.

1311
01:00:51.480 --> 01:00:54.640
And so, and anytime her product would go live,

1312
01:00:54.640 --> 01:00:56.340
her audience would find it and buy it

1313
01:00:56.340 --> 01:00:58.320
before she even announced it.

1314
01:00:58.320 --> 01:00:59.520
So she would just sell out.

1315
01:00:59.520 --> 01:01:01.320
She was like, I have $10,000 a day.

1316
01:01:01.320 --> 01:01:03.080
All of her inventory is gone, basically.

1317
01:01:03.080 --> 01:01:04.960
She's like, well, okay, that went fast.

1318
01:01:04.960 --> 01:01:06.320
And then she just had to keep in stock.

1319
01:01:06.320 --> 01:01:07.640
But it's really, when you have,

1320
01:01:07.640 --> 01:01:09.080
this is why we teach the Instagram thing

1321
01:01:09.080 --> 01:01:10.160
to people that are new to it.

1322
01:01:10.160 --> 01:01:12.240
Cause it's like, when you have the people,

1323
01:01:12.240 --> 01:01:14.240
they will follow you, especially if you love on them

1324
01:01:14.240 --> 01:01:15.540
and you bring them into the process

1325
01:01:15.540 --> 01:01:17.400
and you make products that serve them,

1326
01:01:17.400 --> 01:01:18.440
like they're going to love it.

1327
01:01:18.440 --> 01:01:20.000
So I'm excited for you.

1328
01:01:20.000 --> 01:01:22.000
Awesome. Thank you so much.

1329
01:01:22.000 --> 01:01:24.080
Awesome. All right, you guys, congrats.

1330
01:01:24.080 --> 01:01:26.520
You completed day two, marathon day.

1331
01:01:26.520 --> 01:01:28.040
Get ready for day three tomorrow.

1332
01:01:28.720 --> 01:01:29.640
We're going to be talking about product research.

1333
01:01:29.640 --> 01:01:30.680
Have a great rest of your day.

1334
01:01:30.680 --> 01:01:31.520
Love you all.

1335
01:01:31.520 --> 01:01:32.600
And I'll see you tomorrow.

1336
01:01:32.600 --> 01:01:33.440
Talk to you soon.

1337
01:01:33.440 --> 01:01:34.280
Bye-bye.