What's up, welcome to the VIP backstage.
So we're going to hop in.
I actually have some bonus training for you guys.
This is one of those days where I was like, man, I just, there's
so much I want to show you, but I can only pack so much into an hour.
And so on the VIP session, we've got some bonus stuff and some
bonus resources to show you as well.
So probably 20 minute training.
And then just to just give you some more resources on building
influence, which you can turn into income, and then we'll do some
questions around today's topic.
Okay.
We're talking about building this thing called the media channel.
Okay.
And again, this is not required process in the Rainmaker world.
Uh, however, this is definitely one of those things that we see
some of the top students do, right?
So their business might eventually look like this, where they have really
this kind of flywheel of Amazon creating leverage and they're
selling physical products.
And Amazon already has like this massive customer base, massive
trust, massive technology leverage that we get to tap into, right.
And that's really the core business.
However, this media channel element, if you do want to add this in, it
increases the value of your overall business, if you were to sell this
thing someday, and it opens up other opportunities to make income like
digital products, affiliate products, serving your audience, using freebies,
building an email list, like all those things.
And so this is kind of really like what it could look like.
And that's why we're showing you this thing.
And also there's kind of this window of opportunity right now with Instagram.
I don't know if it'll always be like this, but it's been working like really
well for a lot of our students.
And so, uh, I just want to show you that today and just give you
a little more resources on it.
And so if you're saying like, Hey, I'm not good at social media.
That's totally okay.
We've kind of come up with a way to create really quality content
without it being so time consuming.
I mean, Chelsea come from the photography world, so I get it.
Like it used to, Instagram used to be the place where like things really
needed to be polished and perfect.
And like curate your feed with all the right colors.
Like it was so annoying and took so much time, but the market has
really kind of shifted on Instagram.
And I'm going to show you some of these pages that some of
our Remakers are running.
And they're really like using stupid memes, honestly, and
they're turning it into money.
Like, this is crazy.
And the algorithm recently has really shifted on Instagram.
I think he's the CEO of Instagram and he always does these like updates.
And he talks about how they shifted the algorithm where it was really
favoring big creators and they really wanted to give the power
back to the small creators.
And so previously on Instagram, when you'd post on a platform like this,
and this is actually starting to happen on a lot of social media platforms.
You would, you would post and it would show it to like, maybe your
friends, like your mom, right?
And like, if they liked it, right, then it would show it to more of
your friends and your followers.
And then if they liked it and constantly engaged it, then it
would show it to more people, right?
This is how like, you know, on Facebook, like you post like a photo of your
coffee at the coffee shop, it'll get seen by like three people, right?
But if you post like your brand new newborn baby, like it'll get hundreds
of comments because it's the same kind of thing.
Like people are like, oh my gosh.
And they comment, they're engaging and it's showing it to more people,
more people, more people, right?
That's how the algorithm used to work.
Okay.
Now it's changed actually, specifically with Instagram.
We are seeing this on Facebook a little bit as well.
That when you push something to this platform, it basically shows it to some
of your people in your world, your friends, your followers, but it basically
guarantees that they're going to show it to a portion of strangers, complete
strangers, and TikTok is really the platform that figured this out.
And it's really powerful because it gives anyone the opportunity to basically go
viral, because if we're going to show your content to, you know, a little bit
of your friends and a little bit of strangers, if it performs to those
people, like it will go crazy.
It'll go to the masses.
And so these platforms are shifting from this like follower based model where,
you know, I follow, I follow Melissa.
Okay.
And I found Melissa and I'm into what Melissa's into.
And if she's doing gardening, I'm seeing gardening, right?
Like that's what it used to be.
Right.
But now it's shifting this like interest-based model where now you log
into these platforms and maybe you guys have noticed this, it's showing
you people you don't follow, right?
It's showing you like things you might be interested in.
Even on Facebook, you scroll through Facebook and it's showing you like
groups that you're not in, right?
And it's just like, oh, I'm not even in this group.
It's like showing me this, right?
We're seeing a lot of platforms shift to this model because it's actually more,
I think it serves the customer, I think at a higher level, but also allows these
platforms to make more money because now they know exactly what you're interested
in and they see it and then they can run, they can send you ads, right?
For those things.
And so, but because of that, we're seeing kind of this high level, this
Instagram, if we know that like our content is going to be guaranteed to be
shown to complete strangers, basically what we're going to do is we deploy
another form of leverage, which is let's just use stuff we already know is viral.
Okay.
So kind of like what we do on Amazon, we don't sell.
Brand new inventions.
We sell things we already know are selling, right?
We sell things we already know there's traffic for,
things that people are already searching for.
We just make those things better.
We add our flavor to them.
We're applying that same kind of Rainmaker method
on Instagram and basically saying,
what if we just show them stuff we already know is viral
and we just kind of add our flavor to it.
We translate it to our niche.
So it kind of like serves our nature.
It's funny to our niche.
It's a funny viral video or it's a helpful viral video,
but we're gonna make it for our people, okay?
And I've shown this before,
but just to prove that this algorithm change is real,
there's these accounts popping up like this,
and this is not what I recommend you do,
but these accounts are popping up
where people are using this to their advantage
to grow these massive accounts.
This account has 87,000 followers
and it's literally a viral video.
This is a viral video that's done the rounds
on the internet.
It's this lady and she's like,
I'm your dance teacher and hi, I'm your dance teacher.
And then she does like this funny dance, okay?
And so like, this is just,
it goes viral every time they post it
and it's being seen by,
you can see the numbers in the bottom left-hand corner,
like 15,000 people, 18,000 people, 16,000 people,
53,000 people, 23,000, it's like every day.
And so this whole account, like they just post it every day
and it's leveraging this new algorithm change.
It's being shown to strangers every day.
Those strangers are responding to it
because we know it's viral, it's gone viral before,
it's gonna go viral again.
And every single day they're getting hundreds of,
you know, they're getting thousands of views, right?
On this account, which are leading to followers.
Now this is not a business,
this is not what I recommend you do,
but I just show you that to kind of boost your confidence
that like literally like, this is so easy
to reach new audiences.
And so those examples I showed like,
you know, of our Rainmakers
who are hitting 50,000, 60,000, 100,000 followers,
they're literally just doing this strategy
of like curating viral content,
kind of thinking of their brand more like,
I'm not just gonna talk about the products I sell,
I'm gonna just talk about this niche.
Like, I'm gonna be like,
I'm gonna be like the news channel for this niche.
I'm gonna curate funny stuff and helpful stuff
and like tips and tricks.
I'm just gonna like, I mean,
maybe you're already into this niche
and your feed is already filled with this stuff, right?
I remember I got into mountain biking
and I like everything eventually on my feed
was just like mountain biking, mountain biking, mountain biking.
It'd be very easy for me to just start
like a mountain bike theme page, a media channel, right?
And just like repost some of that stuff to that page, right?
So we call this proven viral content.
So this whole strategy we call PVC,
it's called proven viral content.
And this is what our Rainmakers are using.
And the reason we're doing this
is because it's also very time leverage.
You don't have to create any of the content yourself.
You just get to curate.
You basically become like a re-blogger,
re-poster of the best of the best content
that we know is already viral.
And then the only thing you're doing
is you're just adding your flavor, right?
You're just adding your flavor to it.
And their flavor is like,
what's gonna resonate with your audience?
Like a good example is there's this video of Tom Brady
and someone asks him like, who's your hero, right?
And he starts talking about his dad and he starts crying.
It's like this really emotional video.
Like he's just like talking about his dad
and how his dad is his hero.
And there's just like this kind of clip of him
just starting to tear up,
but it kind of became a meme, right?
Because like, it's this funny, emotional clip,
but you could apply this thing to a lot of niches, right?
So all these theme pages and these media channels
are using it to kind of say like,
how it feels when this happens.
And it's something that really relates to their niche,
right?
Like maybe it's a parenting page and it's like,
how I felt the first night my one-year-old
slept through the night, right?
And it's like this clip of Tom Brady.
And so it's translating that viral thing
into the language of your audience.
And they're like, oh my gosh, yes.
Like I resonate with that, right?
So this is the strategy.
It's the content creation strategy.
We started this page called Health Hacks for Women
just to like show that this works.
It has 8,000 followers now.
And literally this page is run completely without us.
Like we have a gal in the Philippines.
Her name's Mary.
She's amazing.
She makes $4 an hour, okay?
She works very part-time and runs this page.
She finds recipes, health tips,
and health hacks for moms.
And she posts them on this page.
And literally like it has 8,000 followers.
We're gonna launch a health product to this audience.
And so we're just building that up over time, okay?
And this strategy is not just being used by us.
We see major influencers like Will Smith on his page.
Most of his videos get 5 million views.
But when he uses this strategy,
he's posting viral videos.
That's not him.
It's got 20 million views, right?
This isn't him.
It's got 30 million views.
This isn't him.
This is at 21 million views.
He's using this to reach more people.
I think one of the first people I saw doing this
was Mel Robbins.
She uses this strategy as well.
Using like, she has her own content, right?
She's got her own content.
But then this is a viral video.
She found on the internet.
She's reposting.
She's giving credit to the person who made it,
but she's sharing it to her audience.
And it's going viral again because of this new algorithm.
Right, that one's not her and us.
Like these are some of our.
our most popular posts.
Now these thumbnails are our family,
but these videos underneath there are not us.
They're viral videos.
Like this one that has 125 million views,
it's this video right here.
It's just like this video of these kids
and they're laughing and they like,
you know, are hanging upside off the bed
and it's just funny.
And they just laugh over and over and over again.
2,600,000 likes on this post.
That is insane.
And what does this post do?
It pushes our account to new people every single day
who are like, what's the Rainmaker family?
And they click on this.
And that's how we went from 4,000 followers
to 755,000 followers in a little over a year.
So you might be thinking, isn't this stealing?
We're just kind of like taking other people's content
and posting it.
Actually, this is actually a feature within Instagram.
If you go into your settings right now,
if you're an Instagram user,
go into your settings,
go down to sharing and remixes.
And you can see right here
that you already have these enabled on your account,
like by default.
So you already have given permission
to people that reuse your reels, reuse your posts.
And if you read the fine print here,
it just says anyone can reuse your stuff basically,
including downloading your content
as part of their post or anything.
Like, and so people can turn that off,
but the feature we use is using the remix feature
and it's just leveraging this feature
that's already in the platform.
Okay.
And so, you know, these are some examples.
It doesn't have to be pretty, right?
This is ours.
We kind of have a branded template,
but here's some of our students,
like this is a breastfeeding niche page.
And so she's using this meme from the Lord of the Rings
and she's kind of translating it into her audience.
I think this is a home birth page.
So you just see some examples,
but really what this is about,
I don't want to overwhelm you guys
by giving you more to do.
This is about like using leverage in your business.
So if you're a business owner,
this is like using leverage in your business.
So I'm trying to teach you concepts
that you might use in your business.
Some of you might take this and run with it.
And, you know, a few months later,
you're going to be coming back and be like, wow,
I'm now an influencer and what do I do now?
I'm like, that's crazy.
That's the reality of a lot of moms in our program
that are doing this strategy.
They're like, no,
they don't know what to do
with hundreds of thousands of followers.
There's a lot you can do with a lot of followers.
You can get brand deals.
You can get free products.
You can drive traffic to your product that you're selling.
You can do digital products, right?
If you think about how can I serve this audience,
there's so many ways you can do that
and turn that influence into income.
And it's going to make the value of your brand
way, way more valuable, okay?
So I'll teach you the one strategy,
like there's, we teach four different
leveraged content strategies in Rainmakers,
but I'm going to give you one of them.
And we've actually never taught it this way.
So if you've been through anything we've done before,
I created a new template for you guys.
It's rainmakerlinks.com slash remix template, okay?
Rainmaker, I'm going to type it in here.
Rainmakerlinks.com slash remix template, okay?
I'm going to drop it in the chat
and I'll show you guys how it works, okay?
Oops.
When you click on this link,
I'm going to actually just navigate to it here.
It's going to open up in Canva.
Canva is a free graphic design app, okay?
It's really easy to use.
And you'll see it's a template created by Steven Diaz, okay?
So what you're going to do from there
is you're just going to hit on,
I don't know if yours is going to say this,
I'm logged into my Canva.
So you're just going to click whatever button you see.
It doesn't matter, okay?
I'm just going to do this one.
It's going to open it up in a Canva account for you.
And then you basically can edit it, okay?
You can edit it.
But this template is really, really simple.
And what it allows you to do is actually,
it creates like a frame for Instagram, okay?
It creates a frame for Instagram.
And what that does is it allows you to basically
remix other people's content and then add your flavor to it.
You can choose the dark style.
You can choose the light style.
You could customize it
if you want to make it a certain color.
Like you can basically just change the color
of all these, okay, to that, okay?
But I'm just going to leave it white
and I'm going to show you guys how this works.
This middle part here is transparent.
And this part is like a frame.
Think of it like a picture frame, okay?
And then here is where you're going to put your flavor,
your language, okay?
And I have a video on the next slide
that's going to show you how to do this.
I think this video is two minutes long
because I'm like explaining it.
But once you learn this process,
you can do this in a minute, okay?
So you could literally sit down for like 10 minutes
at the beginning of your week
and you could schedule out 10 posts for the week
and then not sign into Instagram the rest of the day,
like weeks or rest of the days.
And you can literally have this thing growing for you
behind the scenes as you're building your business, okay?
So I'm going to play the video for you.
This will show you kind of like how to do it.
Again, you guys get the replay to this
so you can watch it again and try it out.
If you want to do this, try it out.
If you do three pieces of content like this today,
there's a crazy amount of points
that we're going to associate with that, okay?
Here we go.
Say this is one that I want to repo.
I can see that it has tons of comments, tons of shares, it's definitely a viral piece of content.
So what I'm going to do is I'm going to click on it and then I'm going to click the three dots in
the bottom right hand corner. Then I'm going to click on remix and I have already basically sent
this template to my phone from Canva. So I'm just going to click on the little picture icon next to
the speaker on the picture and you can see it in my camera roll right here. Boom. And this gives you
just a branded frame, right, that you can use for your brand and you're just going to size it up so
it fits the content. You know you might have to play around with it just a little bit and we're
done. We have a piece of content within one minute. We can write our caption and post.
Okay, I know that went fast, but you guys kind of get what we're doing there. So when you remix
a post on Instagram, so this feature is called remix, it basically allows you to post someone
else's content to your feed, right? You find a viral video, it's like, wow, this thing is
really going off, right? I want to post this to my audience because it's going to really resonate
with them. You can't just straight post it with this remix feature. You have to like add something
to it. You have to add like a sticker or some text and so for what we do is we just add like a frame
like that and we just edit the text up there. So you could edit the text in Canva or you can
literally just type on Instagram and just like add a little, you know, hook that kind of explains that
piece of content or build some curiosity to watch that piece of content to your audience, okay? If
you want to see how this like, how it looks like and you just want to, you know, you should follow
us already, but go to our Instagram account and just like watch what we do over here in the real
section, okay? Like if you follow us, you'll see what we're doing and if you click on some of these,
okay, you'll see us doing remixes where like we're using other content, some of it's our
own original content. You don't have to do that, right? Let me find one. Here it is, okay? So this
is like a, this is a remix piece of content and we just added this little text at the top, okay?
And this right here, I think we added that text as well, but this is like someone else's content.
We're giving credit right here. We're saying, hey, just DM us if you don't want this on our page,
right? But we're just like literally just posting something that's funny,
right? And you could see a lot of our students are doing this as well and they're building
incredible influence with very, very, very little time by doing this. All right. I just tell you the
one minute remix and there's a, I'm giving you a clue, okay? There is a question on the daily
competition that says, hey, did you make the brand name and the logo and the Instagram? And
did you do three pieces of content using this one minute remix strategy? So if you have time to do
it today and you want to just try, it could be like, again, no one follows your account. No
one's going to see it. There's no risk, right? To you, like, except your time. So go do it,
get three posts up and then you're going to get like a massive amount of points for that. Okay?
So again, this isn't just like, oh, get points. Like this is, we're teaching real life business
skill sets. I kind of see us like Mr. Miyagi. It's like, Hey, wash on, wash off, right? You
remember Karate Kid? We're washing on, washing off. This feels weird. Like, why are we talking
about Instagram? But these things like are more valuable than you think, like, or than, you know,
and some of these rainmakers that started doing the strategy six months ago, they just would daily
post, you know, they would come on, do their one minute remix. They might queue it up for the week.
And now they have thousands, if not hundreds of thousands of followers. Like those Instagram
accounts alone, they could just go sell if they really wanted to. But now they're using those,
that influence to drive sales to their business. And I know Sammy, she built that account to 65,000
followers. She launched a product on Amazon and she drives sales to that product on Amazon.
And Amazon's already producing sales, right? So Amazon gets like a baseline of sales because
there's already traffic there. And now she's getting cherry on top sales, just from this
faceless Instagram page that doesn't take any of like too much of her time. The last thing I'll say
is consistency compounds. If you do want to do this strategy, you just got to stick with it. And
you just got to like, do it, just make it happen every day. A lot of people that use this strategy,
they'll post once a day, twice a day, or three times a day, they kind of just like choose a
number in their head. And they schedule them out in advance. And you know, they do it once a week
scheduled out for the week. And they just do it every week. And they're really consistent with it.
And I'll tell you, if you do this strategy, and you just start remixing and start doing a page
like that, it can take a couple of weeks before it really starts to take off. And you're like,
what am I doing? This is like so stupid. You know, it's like, is this really going to work?
And then that consistency, it's like compounding, compounding, compounding,
and then all of a sudden, you're going to see that thing start to grow. It's amazing. Okay.
So I see a bunch of questions. Jennifer, you're up next.
Yeah, I went into the brand name site and found one, but then I clicked off of it. And now
I can't get it to regenerate. So like, what would I have been purchasing
if I wanted to purchase that? Or can I just take that name that I saw and
going over to the, the local creator.
Oh yeah.
So the brand generator one is totally free.
I think they are selling something over there, but don't buy it.
I don't think it's anything worth buying right now.
So the business in generator is really just to get ideas, right?
So you kind of come in here, right?
I'm just going to put in mom generate next.
I'm just going to like click through these really quick.
And then these guys right here, it's just to give you ideas.
You're not going to use this actual logo, but let's say I like the word mom, Jim.
Right.
And I hover over it and click more information.
I can check it out here.
I think if you click on it, like, let's see.
Yeah.
They're saying like purchase, you don't need to do that.
I don't know what that is.
I think that's actually, if you want to purchase this logo that they generated,
I guess if you really love the logo that you see here, you could totally do that.
Again, I probably you're not, you guys don't need this stuff right now.
If you're going to do it, I would just do this.
It's pretty comparable.
Honestly, I didn't know they had this feature.
To the Fiverr one.
So yeah, you could get it through there if you want, or you could do the Fiverr way
and take that name, go into Fiverr and generate and get more.
I think Fiverr honestly has more better designs.
These ones are kind of seem like they're AI generated.
And then the Fiverr ones are actually generated, like using real designers
and then kind of mixing AI into it.
But yeah, I would say to summarize, you don't need to buy anything on NameLix.
It's just a brand name generator to get ideas.
And then Fiverr, that's the thing.
If you want to have the actual logo, you can buy it from there.
Or you guys can create one for free using like Canva.
Yeah.
Thank you.
Awesome.
All right.
Let's go over to Susan Will.
Susan Will.
Yeah.
Susan Willey.
Sorry.
So my question is I already have a travel agency and I have my
Instagram and everything set up.
Is it a bad idea to use that?
Should we create something separate?
If you already have a business running, which I know a lot of people do, a lot
of our students are using this strategy in conjunction with their existing business.
So if you're like, man, I really want to do something else and like, you know,
get out of this industry or whatever, then yeah, build something else.
Like maybe you're really passionate about something else.
Go do that.
But if you can find a business that lines up with your current
thing you got going on, it's only going to help it.
So I, there's tons of travel products, right?
There's tons of people that love travel.
So you could totally just start.
We would call that like a hybrid account where you already have something going.
And now you're just going to add in maybe the strategy to reach
more people through that account.
And then when you're looking at products, you can start using the software tomorrow
to look into the travel niche, right?
Since you're already familiar with that niche, you're
probably already passionate about it.
That makes a lot of sense.
And we have seen a lot of students come into our program who have existing
businesses, and then they build this online business kind of on top of it.
Right.
Because they already have experience with that.
I think it was Elena, that story I shared.
She was in healthcare.
And so she launched healthcare type products.
Like she was already using these products as a nurse, but then she
launched these products that would, you know, help people do this at home.
Right.
So if you have experience with it and you know about it, then it
makes sense to start there for sure.
Okay, good, good deal.
Cause I am brand new in starting my travel agency and I want to kind of bring
them together and start them at the same time.
So I'm using your strategy to help grow both businesses.
Totally.
Yep.
I'm a big fan of like, you only have so many nutrients, right?
Time and energy.
So if you're already growing one thing, let's keep growing that thing instead of
like trying to start a whole nother thing.
And the only people I would say that's not a good fit for is people like us.
We're like, okay.
We were trying to get out of this industry.
We were trying to like do something completely different.
We did look at selling wedding products, right?
Like at first, cause we were like, well, that'd be cool.
We could sell to our clients.
Right.
Let's sell like albums and things.
And we did launch some of those things, but ultimately.
We kind of found this other pathway that allowed us to leave that industry.
Ambrosia, let's go over to you.
So my question is about my niche, which is homesteading.
And it kind of covers all three of the top markets.
If you really think about it, it's kind of a really broad category.
So I don't, I like that.
I'm all encompassing and there's a lot of products that I would want
to branch out into in the future.
But how would you recommend narrowing it down to where I can kind of get
that first product that's, that's going to give me the foothold
to go into all my other products?
Yeah.
Homesteading is a great niche.
Don't stress too much about figuring out which one it's under when it comes
to health wealth relationships, because it is, like you said, people do it for health.
They do it for saving money.
They do it for relationships.
I think it can be helpful if you can choose one.
It kind of gives you a flavor.
If you think about why you're drawn towards homesteading, if you had to
choose one, what's the, what's that core kind of underlying reason, you know?
Is it, maybe it's relationships, right?
Maybe it's like, I want to do this thing with my family and like bring
my family to, it's about family.
Right.
Maybe it's about saving money, right?
And it's under wealth.
So you could choose one and it kind of gives you a flavor
within homesteading that helps you kind of stand out.
Cause homesteading, there is a lot of people,
like, I mean, there's so many accounts
on Instagram that are homesteading accounts,
which is great for creating content, right?
Cause now you have all these people you can pull from.
But if you have like a flavor to yours,
like, hey, I'm like the homesteading,
like save money homesteading,
kind of like that's your angle
or make money homesteading, right?
Maybe that's your angle.
It gives you like a standout kind of feature
within homesteading that kind of makes you stand out
from other homesteaders out there, right?
Or homesteading accounts.
So I would choose one to kind of like,
this is kind of like if I had to think about the core
reason people are coming to my account or my business,
it's kind of this thing, it's homesteading,
but it's like, has this flavor of relationships
or health or wealth, right?
That's gonna help you when you get into product selection.
We'll go to Jodine.
Okay, Jodine, go for it.
Quick question.
I have an Instagram and I've got about like 3000 followers.
I, a lot of those are in the mindset,
but I haven't like engaged with them for a long time,
like maybe a couple of years.
Okay.
And now just life is kind of getting back under control.
I was kind of doing some other things,
but I wanna get back into this.
So is it a good idea to go in
and kind of wake up that old account?
And I mean, I've had a lot of,
it was back when Clubhouse was a big thing.
So I got a lot of back end conversations
and it was so overwhelming because I mean,
when you get 3000 people overnight.
And so I interacted with a lot of them,
but I was just wondering what's the best strategy
on kind of shaking that account up
or should I just go start new and invite those people over?
Like what's the best way of handling that?
I would roll with it if it's the same niche.
To answer it in kind of a broad way
that it's gonna apply to a lot of people,
probably have a similar question.
I already have this thing.
Should I keep going with it or should I pivot it?
I would say, we're gonna come back to person, right?
If the people are the same, keep it.
If the people are different, change it, right?
So if let's say the niche or whatever,
however those people were attracted
to that account originally,
if those people are the same people
that you wanna keep serving with this business,
then keep it, right?
You could even rebrand it,
but you know it's the same person, right?
Keep it.
If it's a totally different person,
then do a new account, right?
Do a new account.
Because otherwise it's gonna confuse the algorithm, right?
But yeah, as far as restarting it,
you could start with this like kind of remix strategy
and just kind of start posting
some of these viral videos you find
that kind of resonate with that niche.
And honestly, people, I wouldn't overthink it.
Like they'll just, you know,
I know it sounds bad to say,
but like they've forgotten about you, you know?
Right.
Well, that's the thing.
They're gonna pop back up in the feed
and they're like, oh my gosh, like I remember this account.
And then they just, I don't know.
It's like an old friend, right?
So you get together with the old friend,
you just can restart right away.
Same kind of thing with Instagram.
It might take some time for it to warm up,
but and then maybe then getting used
to the new style of content
if you haven't done that style of content before,
but stick with it.
And as long as the people are the same,
they'll start to re-engage likely.
Right.
And I think the other part of that is,
is I've gotten clearer on my message
because it's now more of a mind lead business coach
versus before I was kind of, you know,
like a think and grow rich mastermind concept.
Okay, got it.
So I just wasn't sure, you know.
Yeah, but it's probably a similar person, you know?
Yeah, it is, it's just that my message is,
yeah, my message is more clear of like,
I'm looking for business people that are,
you know, set into the mindset,
but I just didn't know if like,
that's the best way to, you know, handle it.
Plus with the election and stuff,
I kind of got a little bit more vocal
because Facebook allowed us.
So, you know, I should probably go in there
and just delete those political ones too.
Cause I think they're attached.
And I guess that's another question.
You know, do you leave your,
like your business account attached to your Facebook or,
you know, cause Facebook, I have more like friends
of like family and, you know, how do you handle that?
It kind of depends.
Like if you want to be more anonymous and faceless
on the business side of things,
then you don't have them attached.
But some people like, like Sammy,
I'll show you guys her account.
So this is Sammy.
And like, you can see like, this is a viral video, right?
So she's using that PVC strategy,
proven viral content.
You know, it's got 63,000 likes,
but then she has some content,
like this is her with her daughter, right?
And like, you know,
she's talking about launching a business.
She's doing some call to actions.
So she's doing a little bit more of a hybrid,
which takes a little bit more of your time
as opposed to, you know, a page like Mama,
or sorry, Mom Sense.
This one, Sense.
There we go.
This is another page, but totally faceless, right?
She's not in, this is Kyla in our program.
She's not in any of the content, really.
You know, like it's all just like reposting
and adding that little flavor at the top, right?
Every once in a while,
she'll do like a little call.
action for her product. This is her product that's on Amazon. See that the
stone drying, drying dish mat. But for the most part, she's just doing just
faceless stuff that doesn't take much time. Yeah. So you could choose if you
want it to be connected. You want people to know about it, then connect it. Talk
about it. If you want to keep it totally separate, then you can keep it totally
separate. There's no right or wrong way. It's kind of personal preference. Yeah.
Dang, Amber already posted three videos. Wow, Amber crushing it. That's awesome.
Oh, I saw a question in the chat about the 100 extra points. Okay, you guys
anyone do that? So the 100 extra points, you'll see it on today's daily
competition form. There's a trivia question about that interview,
basically. So if you watch that interview, you'll be able to answer that
question, you'll get the 100 points. We have a couple of those hidden kind of
throughout the experience. So if you want, if you actually time to do it,
those give you extra points. Okay, Terry Spangler, let's go to you.
Hey, so I had a question. I have an Instagram account, I believe it's private
right now. And it's just for you know, whoever I invite, whatever. And I know
you were talking about earlier today, just making a new one for like, you know,
your business or whatever. Can you toggle between both of them and having
one private and one public? Okay, yeah, basically on Instagram, when you log in,
at the very bottom right hand corner, you'll see like your profile picture. If
you just like hold your finger on it, it'll pop up a little menu and you can
switch to the other account basically. And so it makes it really easy to kind of
like go back and forth between the two. Okay, cool. And then my second question
is, so when we try this one minute remix thing, how do we upload it to you so you
can see it or show that we, you know, proof that we've done it?
Oh, yeah, in the I believe in the form, I haven't seen it exactly today. But I
believe it says, Have you done the three posts? But then there's an earlier
question, I think that asks for a link to your page. So our team's gonna go in
and go look at the pages and see who did the three posts. Okay, thank you.
Cool. Awesome. Okay, let me see here. I see someone asking about how to find the
proven viral content. I'll give you a quick tip on that front. Let me think
here. It's easier to do as I'm debating if I want to show this on my phone. I
think I will. Okay, just give me a second. I got one of those screen time
apps, you know, because I don't like to spend a lot of time on social media. So
I have to unlock it. I have to do 10 seconds of breath work that it'll unlock.
Okay, so let's just let it do that. I'm doing breath work right now. Okay, so
I'll show you guys on Instagram real quick how to find proven viral content.
It's easier to find on your phone. Some for some reason, the way Instagram search
works, it doesn't function the same way on computer as it does on phone there.
And then zoom. Okay, let me know when you guys can see my screen on my phone.
Might take just a second. There it is. Can you guys see that? I don't see you
guys. But let me see. Okay, there you are. You guys can see that. Okay, cool.
Okay, so you come to Instagram. Okay, go to your home feed. Okay. In the bottom,
you see a little magnifying glass, you're going to click on that little
magnifying glass. And you're going to search like a topic in that in the top
bar. Okay, so I'm going to do homesteading. Okay, so I'm going to just
do homestead. stead. You see, it has like all those recommendations, like
homestead lifestyle, homestead, whatever, I'm just going to do homestead
lifestyle. Okay. And Instagram is this new weird feature. Do you guys see the
little plane in the upper right hand corner? That's like an AI thing. I don't
usually click that usually click the search button at the bottom. If you
click the plane, it like does all this AI stuff. And it just doesn't really
work right. So I click to search at the bottom. So I just click I type in
homestead, I click search. Okay. And then I go at the top here and I scroll
over see that little top little secret area, go over to reels at the far right
hand side. reels are the most popular thing on Instagram right now what it is
is just a video. Okay. And right here, it's just like sorting, or not sorting,
but it's showing me viral stuff. You see these that have like 3.4. You see that
little tiny number in the corner 3.4 million views 3.1 million views 12. That's
12,000. So yeah, I don't want that one. I want the million ones like, so I'm
looking for like, even on this page, I like to look for outliers, right? See
this one, I'd call that an outlier 14.9 million views. That's big, right. So I'm
going to click on that one. I'm going to watch it. You figured it out that if you
want to, I don't know what this is about. So I don't want to like play it just in
case.
I would watch this. If I think this will resonate with my niche, I'm going to do this one, right?
I'm going to remix this one. And the cool thing is this, like you could, you could do homestead,
you know, I could come here and go like backyard chickens, you know, and like, now I have hundreds
of more potential pieces of content, right? I just go to that reels and look 24 million views
right here. Right. And so I like to see that it's already going viral. And then I'm going
to remix that I will give credit to the person who, who created the content, right? I'll be like,
Oh, I found this on this account. So cool, you know, credit to this person, but I'm becoming
the curator of all the cool stuff, right? You won't be able to find your account back, man,
this is like, so awesome. Like, it's like everything I need right here. So that's a
strategy of finding PVC. There's a couple more nuances to it, but I want to give you guys a
simplified version of how to find it. And the cool thing is once you create one of these accounts,
let's say you create a homestead account and you start doing this, the feed is naturally,
cause you're saving these posts. You're like reposting them. It's going to just start knowing
what you want. And so when I log into like the health hacks page and I scroll through Instagram,
it's literally just like everything I need. It's like all the viral health videos. It just
feeds them to me. The algorithm starts to know you and know what you need. And then you just
repost those things. So it makes it so easy. So Crystal is up next. Crystal. All right, there you
go. So it's more just to say, thank you. Like today really moved me. I was actually just crying
watching the live. Cause I just felt like you were speaking directly to me. Like the whole,
you know, done is better than perfect. Like I get in my head, I psych myself out. Like I will freeze
and not do anything. And it's, it's so crippling, but like, I just felt like you really motivated
me. And I feel for the first time that, you know, I have a chance, like this is possible. Like I'm,
I'm still emotional about it. Like, I'm just so grateful for you guys.
Oh, thank you, Chris. So I love that. I love hearing that. And I see a lot of people agreeing
in the chat. It's huge. Like, it's crazy. Like people make business feel so serious. Sometimes
we try to keep it pretty childlike and just like, let's have a game. Let's play a game. Like what's
the risk Instagram? Like what's the risk. It's so funny how we get in our heads about stuff and
make it a bigger thing than it is. And yeah, that's awesome. Getting it done. It feels good.
Yeah, definitely. And I guess just like, if you do have any other suggestions for like,
just the overwhelm, like, you know, I have three kids, a baby that's still not sleeping
through the night, like, just for if I do, like, you know, just little things to pull me out.
Totally. Yeah, I would say right there, you know, with yeah, and, and a lot of the moms in the room
here can feel you, you know, that so heart goes out to those, especially that first month, you
said our first handful of months where the baby's not sleeping, that can be super, super rough. And
I would say, like, that the stuff we taught on day one, using those as kind of compasses, like,
does this have leverage is a really good question to ask. Because, like, there's just a lot of
people online, just like do this, do that, like, you know, go live every single day, like do this
is like, it's kind of like do more, do more, do more. And so we like to give you guys a lot of
equipping and like tools, but not, we don't want to overwhelm. And so you're your own boss. And so
you do your own thing. If there's Instagram thing is too much in this season. Great, like you got a
lot of life ahead of you. Like, you don't need to do it right now. It's okay, you know. And so I
know there's points on the line and all these things. But like, you know, we're just big
believers in like, you do you, you know, and your story might look different than other people's and
that's okay. And so I think in entrepreneurship, and the social media culture, everyone's posting
everything online, you know, we can get in a kind of comparison, right? Where, oh, well, look at this
person, they launched a product in six months, and it's been nine months, I haven't launched my
product yet. Like we have people in all different phases, we build take years to launch products,
we have people do it in a couple months. And so I think that's a big piece of it too, is I think
at the core of what we do in Rainmakers, we really are trying to bring abundant mindsets to people
and abundance in their life. But the enemy abundance is I'm not enough, right? Like, it's
like, there's not enough, I'm not enough, there's not enough. And that's like the, that's like the,
that's a big enemy for moms in your mind of like, you're not enough, right? Oh, you better be doing
this harder, you better work harder, better do more things like that mom kill. Oh, now you're
working on the business, and you're crushing the business. Now you're like, Oh, my kids,
like, what about my kids, right? There's like, always this thing accusing you of like, not being
enough. It's not like if we can break moms out of that, that's a win. I don't care if you make money
or not. Like, if you can start seeing yourself as enough, I think that's the ultimate win. And so
for me and Chelsea, you know, Chelsea gets hit definitely a lot harder with kind of that the mom
Gil and the, you know, like, Oh, what about this? I'm Yeah, I don't know, you know. And so what's
really helped us is kind of come part, what do we call it? Really, really making time for both
things and trying to be like single minded about them. So let's see, I explained this, if you're
trying to like, do the business and be mom at the same time, you're
or kind of being tugged in two directions.
And you love both.
Like you want to do the business,
but you also want to be an awesome mom, right?
And you're trying to fit the business
in the nooks and crannies of your life.
That can be really hard
and it can create more of that overwhelm.
They've actually done studies on this called switching cost.
And there's actually a cost when you switch
between like brain modalities.
So if you're like helping your kids do this thing
and then like now trying to do creative Instagram stuff
and now you're helping your kids
and doing a thing over here
and now you're doing like Amazon product research.
They're like switching total like hats.
And oftentimes the thing that is really draining
at the end of the day is not doing a lot.
It's actually switching a lot.
And they've done studies on this
where you could switch immediately.
Your kid runs in and it's just like, boom,
now it's kid time, right?
But your brain is still taking like 15 to 45 minutes
to like, kind of like, I was in business mode, right?
And now I'm like trying to transition to like mom mode.
And then you're going back and forth.
And so that's the thing that creates actually,
we found this like fatigue, like mental fatigue.
And so what we encourage the moms in our community to do,
and I'll encourage you to do,
and other moms who are feeling the same way
is try to do some blocking of time
where it's like, this is my business time, right?
Like this one hour a week or two hours a day
or whatever that is.
It could be after the kids go to bed.
It could be during a certain time of the day.
Like this is it, like nap times, like, or night times,
or maybe you find a friend to do some trades with.
Hey, you're taking the kids on Mondays.
I'm taking your kids on Tuesdays, right?
And now you have a whole day free.
But now you have like this like dedicated,
like CEO time, right?
You kind of put on your CEO hat,
you put your mom hat on the door and you're like,
I'm focused.
And that alone has really helped me and Chelsea.
So Chelsea, our grace is different, right?
For like business.
So I'm like more like nine to five,
like Monday to Friday, like that's kind of,
that works for me, you know?
But for Chelsea, it's like two, right in this season,
especially if she's pregnant, it's like one day a week.
But when she wasn't pregnant,
it was about two and a half days a week
that she's like, I'm in on the business.
And then the other days, like family days.
So you kind of like make it for you.
And so if that's one hour a week or one hour a day,
or whatever that is, figure out what works for you.
And then I would just kind of like block that time
on the calendar and then find a way to free it up.
Like, you know, there's creative ways.
Of course, you can hire someone to help with the kids.
A lot of gyms will have like free childcare.
So you can go join a gym membership
and then like put the kids in the childcare
and go to the coffee shop and work, you know, for two hours.
Or you do a trade with a friend.
So find a way to like get that dedicated time.
I know we had Krista on a podcast.
She would just do it after her kids went to bed.
So find that time.
And then like, then you can like just be fully mom.
And then when it's time for business,
you put on the business hat,
you can be fully in the business.
And then you switch.
Chelsea even does like a transition ritual between the two.
Like, it sounds weird, but like, she'll change her clothes.
So like, she'll be like, I'm in my business mode.
And then when it's ready to go be mom mode,
she like changes her clothes.
She puts all her stuff away.
And then she like goes and walks out.
It's like, I'm mom now, you know?
Of course, if the kids run in,
you're gonna make time for them.
But like, that has been really helpful for us.
That whole like just optimizing our week for like,
just like, let's not try to be in two places at once.
Let's be in one place, let's focus.
And then let's, you know, it just,
it reduces that tug of war that's happening in your heart.
So I know that was a long answer,
but I did that because I think a lot of people,
raise your hand, I'll go to gallery view.
Raise your hand if I'm speaking to you too.
Yeah, cool.
So that's a really good question.
Thanks, Crystal.
Thank you, I appreciate it.
Okay, Bianca, you're up next.
Hi, I am so excited to be a part of this.
It's really loud where I'm at.
I'm on the way to pick up the kids with my fams.
And I have so many different types of things
that I've been doing since I've started working in life.
And just like you, I did, I've done a lot of weddings,
but I'm in the entertainment side of it.
I'm a mom and I've also been really interested in UGC.
I follow a lot of influencers
that do user generated content.
And that's kind of the route that I wanna take.
I'm just so confused as to where to focus
and like what my niche is gonna be.
So I, back in the day when COVID was happening,
I had, sorry, this is just a little bit of my backstory
so you can understand why I'm so confused.
I had something called Essential Sounds
where it was kind of like a podcast
where I would interview a lot of my friends.
I have so many people in the industry
and they are also wedding singers,
they're also managers, they're also performers.
They also do a whole bunch of different things
in the entertainment business.
But I've also worked in education.
I've done administrative work.
There's always like, you know,
there's just so many things you do
when you live in New York.
The hospital is like, it's real.
So I kind.
I wanted to discuss, and I actually have been speaking to one of your Rainmaker, one of
your people, Jake.
Oh, cool.
Yeah.
Because I really, he was really great.
And I kind of just want to tap in with him again.
And I because I don't have his phone number anymore to like text.
So if there's any way that you can put me back in contact with him to like stay in with
like, I just like staying with the same people.
But I don't know how to break down what to do.
I'm a mom.
I'm a singer.
So I've done a whole bunch of different hustles.
I busk and I do different things like that.
Yeah.
So yeah, yeah, I'm sure that same story is probably very similar to everyone else like,
where it's, hey, I'm not sure I don't have clarity on this.
So raise your hand if you're in the room, you're kind of like, I don't know, I'm kind
of choosing an edge, but I'm not sure.
And it's super normal.
So I'll just tell you that, like, it's very normal.
A lot of people even come to our program.
And that's really where it's really helpful to have a coach to kind of really chew on
the ideas and like, go back and forth and get clarity because clarity comes over time.
But I'll say the one thing that will hold you back is just not doing anything, right?
So like, what I'd recommend this week is just, you know, kind of you might map them out and
kind of look at that.
It could guy kind of spreadsheet or, you know, Venn diagram again and go like, okay, out
of these things here, you know, which one fits the most of these and just choose one,
right?
You just kind of choose one and go for it.
I think I'm not hearing your background and stuff.
I definitely think there's a lot of, there's a lot of ways you could go.
And I think the abundant mindset, right?
We're big into like, focus on abundance, not on what we're missing out on.
The lack mindset says, oh, I'm wasting time if I miss it, right?
If I go down the wrong one, I'm missing it, right?
Or like, I'm missing out.
Like what about, what if it was this one?
What if the seven figuring inches, this one, I chose this one, right?
But the abundant mindset says that there's nothing wasted, actually.
Every step you take is kind of going to build, it's going to converge.
And I totally saw that in our own entrepreneurial journey, because like we did all those side
hustles and I definitely, I kind of poo-pooed on them, right?
On the first day, I was just like, all these were trash, you know, but I do look back on
that time and a lot of the skill sets we learned built, they converged.
Like even like in our wedding business, in our wedding business, we learned SEO, right?
Which is search engine optimization.
So when people are searching Chico wedding photography, we lived in this small town
called Chico, we want to be on the first page of Google results, right?
We want people to find our business, that's called search engine optimization.
We learned that for that business and I like took a course on it and all these things.
And when we started selling products on Amazon, guess what helped us out?
Search engine optimization, because people are searching for products on Amazon, those
same strategies we learned converge and actually helped us rank these products on Amazon.
And so if you kind of like look backwards, you'll kind of see this where it's like, wow,
that thing led to this thing, led to this thing.
And that kind of can give you some encouragement to just like take a step.
We don't know what the step is exactly, we don't have a hundred percent clarity, but
I would just like choose one.
If you are really torn between two, flip a coin, you know, and just go, you know, because
you just don't know until you go sometimes.
And as you start to walk it out, you're kind of like, oh, this is what it is.
And it starts to become more clear and become more clear.
It's almost like headlights on a car you can only see so far down the road.
And so you just got to start driving and then you can see further.
We had a student who, even with products, we'll see this.
She launched a product that was, this is like early days of Remaker.
She ended up being a coach with us for a season and she launched a product that was like,
she thought it was for like DIY crafters, like it was these people making things in
their house, like this special craft, right?
And when she started selling this product on Amazon, she was getting really confused
because people weren't buying one of them.
Like if you're just doing this craft, you would buy one, right?
But people were buying like five of them and 10 of them and like 30 of them.
They were buying like, so she started like being like, what's going on?
So she starts digging into this and like starts contacting some of the customers.
She starts realizing the people buying her product are not the crafters.
They're like the resellers.
And people were going on Etsy and like making businesses, selling these things like that
they were making out of her, like they were, they're like these silicone molds and what
you could make out of the silicone molds.
Those people were selling those things they were making on platforms like Etsy.
So they need a lot of these molds because they were making them in bulk.
And so she like, once she learned this, she changed her whole brand and she's like, now
I don't serve like the maker.
I sell like the business owner.
And she changed the branding.
She changed all this stuff and it didn't come until she was walking it out.
So at this point she had probably made six figures already, but then this was like the
next step in her business that took her beyond.
And she ended up selling the business, I believe, but it was like, she didn't know until she
went, you know?
And so like, there's stories like that all the time.
So I hope that's encouraging you to just take a step, choose something, start today and
just start walking it out.
And then it could change over time and that's okay.
You know?
Yeah.
I'm also just, I also want to.
reiterate what the last mom was talking about and just super grateful that you guys are so hands-on.
I think that's what makes it so real and it makes it really possible for anybody to try,
you know, because you just have to do that. You just have to try.
Yeah, so thank you for being so real and so, you know, personable and just making it very,
very, what is that called? Making it attainable. Yeah. Well, thanks for being here. We can talk
and train all day, but it's you guys that show up and do the work and, you know, do the thing. So,
way to go running the race. Good. Okay, Kimberly. Thank you. Kimberly and then Crystal,
and then we'll end it because I know we're a little over time, but we're all good. I got time.
So, Kimberly and then Crystal, and then we'll end it for the day. Thank you so much, Stephen. I
really appreciate you, and I actually started following you back in June, and I've been kind
of in between of the hustle slash stuck mama for a very long time, but I've been gradually
swimming to the boat that you talk about so often, and it's, you know, it's just life, like
really trying to get there, but I really do appreciate it because even if I can't, you know,
take the plane and get where I need to go faster, I know that it's been encouraging to hear you
keep encouraging us. So, thank you for that. I have two quick questions. I did launch a product
on Amazon. It's a small product that I designed and did the whole thing, created. I've sold 20
since December. I haven't done anything with SEO. Are you going to talk at all about that
during this week, or do I need to do some more research on my own for that?
Yeah. Congratulations. That's awesome, and not a lot of people do that. Just to explain the
analogies that you're giving, because some people are new here. We talk about sometimes, we have a
mastermind program. You guys will hear about it later, where we do one-on-one coaching. We give
you a lot of support, and we kind of call it the private jet experience. You're trying to go to
Hawaii. You could take the private jet, or you could take a boat. We're building you a pretty
solid boat, and so she's taking the boat. She's not in the mastermind program, but to launch a
product without all that additional resources and help, that's incredible. First of all, way to go,
because most people quit. Most people just don't quit. Most people quit when they don't have
accountability, when they don't have a lot of the resources and the training. First of all,
congratulations. Two, I would say we always want to go to the how can I mindset. You got a product
on, now it's about really optimizing it and getting it in front of the traffic. You can use
this Instagram strategy to build your own traffic, but likely Amazon already has the traffic for this
product. It's just about getting in front of them. I'm going to speak a different language for some
people. If you're new here, just ignore what I'm about to say. You will learn this, but it's
going to sound like a totally different language. Kimberly might understand this, I think.
Kimberly, you have Helium 10? You're going to go to Helium 10, go to the tool called Cerebro,
and take all the other people that are selling this type of product that are doing well
and put them in Cerebro. Cerebro will tell you basically all the keywords that they're going
after and what's really working. What I do is I usually run them in Cerebro and then there's
these little filters. I put, show me only the keywords where these products are ranked in the
top 10 spots. There's this little filter. You put one to 10, hit apply, and then it'll show you all
their best keywords. Those will become your new targets. If those people are selling $10,000 a
month with the same kind of product and I'm selling 20 units, I want to be on all those
keywords because that's what's driving those sales. That'll give you a new focus for what to
add into the listing, what type of keywords to add in there. Maybe if you're running advertising
on Amazon, you can advertise on those keywords and basically start to work to get on those keywords
because if you compare your product to how many keywords it's on versus their products that are
making more, it's probably a lot more. That'll give you a focus and that Cerebro tool is super
helpful for that, just to reverse engineer what's working and then you can copy that.
I know I went fast, but you can watch the replay and just stop it and just do what I said.
Thank you. That actually is very helpful. Yeah, I had reached out to somebody on Fiverr
to try to get some help and then they probably weren't the best person,
but they were cheap and on course. I'm trying to do what I can, but yeah, no, I definitely
appreciate that. That kind of leads me to my second question. One of the girls
who mentioned a few times before is balancing life with kids and work. I have a part-time job,
a full-time job in my business and twins.
So I'm, I'm always like oversimulated overwhelmed.
Like I'm trying to make time and take care of myself.
Um, so my question is, is like, yes, I know all of these tools you're
giving to help with leverage huge help.
Like, but one thing I've realized, like, you know, I did the training that you
guys did back in July, August for Instagram, and so I've been applying
that, but I've been super slow because I just don't have the bandwidth
to put everything into it.
So if I were to try to, I guess, outsource and leverage on a very,
very tight budget, what area of this would you recommend me outsourcing?
Amazon, I would not outsource Amazon, but I'm saying you already have a product.
So you have a vehicle, you've already invested in it.
Let's make that thing work.
That's going to be your biggest, that's going to be your biggest return.
You know, Instagram's great and can help, but like it, it leads to the,
you know, selling a product, but you already have a product.
You already did the hardest thing, which is like, get a product on Amazon.
So you already did that.
So now I think it's just like put effort into optimizing that.
So it could be potentially hiring a PPC company.
That's like a pay-per-click advertising company to like, just, Hey, push this
product and if you hire the right company, they will really give you
tips on how to optimize it to, you know, like, Oh, we got to change the photo.
We got to change this.
So check in the Rainmaker training portal.
You should have the basic version and look in the resources section.
We have some connections to some companies, but that would probably be ideal.
You can do it somewhat on your own, do what I talked about.
Like, of course, but then maybe hiring a company like that would be helpful.
Of course, we'd love to have you in the mastermind.
If we can make it work where we're doing some special
stuff during this, the rain game.
So keeping out for that, maybe we can get you in there.
And then you just have a coach that can walk with you and really get in the weeds.
A lot of companies don't like, they don't get in the weeds as much as we do, you
know, so it's hard to recommend other people, but, you know, I would say a PPC
company that's going to be lower investment and can help ultimately would
love to have you in our program and maybe we can find a way to do it this time.
So we'll see.
Cool.
Yeah, I appreciate that.
And that is my, my goal, old dream.
I hope I can eventually get there, but again, I'm working as
fast as I can with what I have.
So, but I do appreciate it.
Awesome.
Thank you.
That is helpful.
Thank you.
You're doing awesome.
So keep going, keep going.
Crystal Tharp, let's hop over to you and then this will be our last question.
Okay.
So no more questions.
We got to end the day so people can do the work.
Okay.
So Crystal, you're up.
Thank you so much for taking my question.
I'll try to make it quick.
Thank you for hosting the rain games.
It is the push I needed to move forward.
If I already have an established coaching business and a brand, and I have the
social channels that go along with that, I already have a following for, for that
business and the brand, should I still create a separate name, logo, social
channels for like the product side?
Or is it, is it possible to kind of merge my new product?
It's, it would have the same target market.
Same audience.
If it's same person, keep it the same.
Cause it's just gonna, well, okay, there's one caveat to this.
So a coaching business, if you're the, if you're the coach, it can be great business,
but it can be hard to sell the business, right?
If you want to go that route, you might not want to go that route.
That's okay.
But if you're building like a personal brand, you can't sell it.
Cause like it's you, but that being said, you should a hundred percent, I think
just leverage this on top of what you're already doing.
It's going to just be way more effective when people come to us and they already
have audience and they already have like, just like, Oh my gosh, it makes
it so easy to make you money.
I just love these stories.
So I would just build on top.
I think of like, you know, look at Mel Robbins kind of showed her, right?
Like she, you know, is using the PVC strategy.
So watch her account.
Like she's has her personal stuff.
She's giving her own mindset.
She wants her own book, right?
So she's got her own physical product, but then she's also using PVC to reach more
people, to kind of add value to all these things.
Or I was listening to the diary of a CEO podcast, I think is what it's called.
And he has a journal.
He has like a productivity journal.
That's like a perfect fit for that audience.
Like they're productivity nerds, like they're CEOs.
So he launched a productivity journal for that audience.
It's like such a good, like physical product meets audience.
So think about that.
When you know these people, cause you're coaching them, you know what they need.
You can launch digital products.
I'm sure you already have those.
And then physical products is just like another level up where now people just go
crazy about physical products, especially if they've been following you for a while.
The really cool thing we do is we want to make a lot of our decisions off data.
We want, don't want to just make something and be like, Oh, I think people
are going to love water bottles.
So I'm going to launch water bottles.
Right.
You just want to ask them, you know?
So when you start getting into this and you start getting samples of stuff, you
start going to your audience and going like, guys, like I'm thinking.
about launching this thing.
Like, what do you think?
Do you like this one or this one?
And you get their feedback.
And then now they feel like invested.
They're like, I'm launching a product too.
And like, you're just bringing them into the journey.
And so if you're already used to doing that,
just like you're already used to sharing with your audience,
just document the journey and bring them into the process.
And you'll just, you'll crush the launches.
It reminds me of Christy, Christy Rice.
She is a painter.
And so she has like a TikTok
where she just like doing watercolor painting.
I think her, I forget what it's called.
Christy the painter, I think is her name.
And so, but her audience,
like just always watching her do watercolor.
So what'd she launch?
Watercolor palettes, you know,
that are like her special colors.
And like, I think she launched paint brushes.
And so when she, anytime she'd get a sample,
she would just do a video like,
hey guys, like I'm thinking about launching
my own version of this.
Like, I couldn't find this.
I created it.
And so, and anytime her product would go live,
her audience would find it and buy it
before she even announced it.
So she would just sell out.
She was like, I have $10,000 a day.
All of her inventory is gone, basically.
She's like, well, okay, that went fast.
And then she just had to keep in stock.
But it's really, when you have,
this is why we teach the Instagram thing
to people that are new to it.
Cause it's like, when you have the people,
they will follow you, especially if you love on them
and you bring them into the process
and you make products that serve them,
like they're going to love it.
So I'm excited for you.
Awesome. Thank you so much.
Awesome. All right, you guys, congrats.
You completed day two, marathon day.
Get ready for day three tomorrow.
We're going to be talking about product research.
Have a great rest of your day.
Love you all.
And I'll see you tomorrow.
Talk to you soon.
Bye-bye.