So, I'm going to just do a little training first, and then we'll open it up for questions.
Okay, I'm doing training first, and we'll open up for questions.
And as we go into this training, it's definitely we're going to get technical, it can feel
like you're coming into like a new country when you come into Rainmakers.
And you're like, kind of learning the language, right?
And the best way to learn the language in a new country is just live there, just kind
of be there, spend time there.
And so some of the stuff's a little foreign, a little different, that's okay.
It's totally normal.
And you kind of heard me talking to one of the Rainmakers yesterday, and like using a
foreign language, almost like go to Cerebro and click this thing.
And like, that stuff will all make sense to you if you just stay here, right?
You'll start to learn the lingo and start to learn the things.
And so you could come back to this training, as well as that resource we gave you guys,
the product qualifier checklist, you guys get to keep that for life.
So that checklist is like literally a slice of our mastermind you get to keep.
And it has training videos in there to really teach you the process of qualifying products.
We're going to bounce back and forth from the product qualifier checklist to Amazon
and Helium 10 and kind of back and forth.
Okay, so product qualifier checklist, this is what I'm working off of today.
So I'll be showing this so you could have it if you want, but you can, you can have
it up right now.
Or don't worry, I'll be like showing my screen and I'm like literally going through it.
But these are the 10 questions 1-2-3-4-5-6-7-8-9-10 that we ask about every product and we're looking
for a seven out of 10 or higher.
Okay, when we're looking at products, if it's not a seven out of 10 or higher, it's probably
not a good fit unless you have something that's kind of like really, you know, I don't know
your influencer on Instagram or something like that, right and you can like drive a
ton of traffic like there's there's some outliers and some things that rules so you can break
but I'd say this is your first product on Amazon, you definitely want to stay as close
to these rules as possible.
Because this is based off of 1000s of product launches that we've done.
And we've seen what works and what doesn't, okay, so pay attention to these, okay.
So here we go.
The product qualifier checklist.
So the first thing I feel like I need to teach is what we call the the TSCRK, okay.
So write it down in your notes, TSCRK is a term that we just made up in Rainmakers.
But it's something we use the TSCRK we made up, it's a term we made up, but we use it
a lot in Rainmakers.
And what it means is we're looking for remember, we're talking about aisles on Amazon, okay,
we're talking about aisles.
And what we're looking for is like, what are people searching for?
What's the keyword that they're searching for?
And so I remember, I just tell a story that kind of communicates this point, I was in
a wedding with my friend, and he was in law enforcement.
And he was like a groomsmen in this wedding.
And so you know, as you do, you're like groomsmen, you're in like a tiny little room getting
ready for the day.
And you know, I noticed he was wearing something a little weird, you know, I had never seen
before.
I was like, Yo, what are you wearing?
Like a garter?
You know, like, it's kind of weird, but he's like, Oh, no, these are called, like shirt
stays, right?
There are these little like garter belts that went around his leg, and they they like reverse
suspenders and they went up and clipped on his shirt.
And they kept his shirt like super nicely tucked in.
And he's like, Oh, yeah, like law enforcement guys, like we all wear these because like,
you got to look like put together, even if you're chasing bad guys and jumping fences,
right?
And so I was like, Oh, that's kind of cool.
And so you know, I just forgot about it.
But then you know, I was I was shooting weddings myself, I like to look nice and have my shirt
tucked in.
I'm constantly reaching up and getting down.
And so my shirts always coming in talking, I was like, Oh, my gosh, I need that product.
What was that thing called?
And so I don't know why I didn't text him.
But I just went to Amazon, I looked for it, but I didn't remember what it was called.
So I searched for, like shirt tuckie anything, you know, like, I didn't know, like, what
the term was, right to find it.
And luckily, Amazon could figure out what I was looking for.
And they showed me that thing, right.
And so I tell that story, because there are people on Amazon doing this every single day,
they don't know what something's called, or they're spelling it wrong, or they're, you
know, searching this word or that word.
And so we want to find if we're doing data research on like, where's the most traffic
going, we want to make sure we're looking at the right keyword, we're looking at shirt
stays, not shirt, tuckie, anything is okay.
And so the top search close related keyword means it's the top search, which means it's
the one that most people are searching.
It's the closest related to that product.
So means when someone's searching it, it's actually showing the product they're looking
for.
And it's a keyword, it's a keyword phrase, it's something they're searching, that's top
search and closest related.
Okay, so does that make sense?
Give me a thumbs up.
Am I going too fast?
That okay.
Okay.
So when you guys are going through black box, right, and you're, you're, you're finding
these kind of like, oh, that's a product that I could maybe sell like that.
Like I could see myself potentially get into that one, right?
We want to figure out what's the top search closer to the keyword for that product.
So actually, I'm gonna skip the black box step, because you guys kind of saw that.
I'm just gonna go straight to Amazon, and I'm going to click on something we bought
recently. Chicky Wiz dust bath. Okay. Chicky Wiz dust bath. We
have we have chickens. And so I guess they need dust to bathe
in. I don't know. It doesn't make sense. But this is what
chickens do. They bathe in dirt. Okay, and that's how they clean
themselves. So look at this. We purchased this seven times. So
someone is making money on Amazon selling dust. Like that's
funny to me. I just I've not looked into this product yet. So
this could be a great opportunity. We'll see. I love
products like this where people sell trash and they just make
money. We had a rainmaker crush it selling cardboard forts. I
was like, this is so funny. Like it's literally just like selling
trash. But like they would it was it was fancy cardboard. Like
it had patterns on it. You can make castles. It was cool. But
like, man, I just when I see products like that, I'm like,
Oh, the margins on this must be amazing. Because cardboard is so
cheap. Like and dust is probably so cheap. Anyways, I'm going on
a tangent. So what you're going to do when you find one of these
products. Now this isn't one that I would kind of like catch my
attention because it's got great reviews. But like, I'm just
going to show you this as an example. Can you guys see my
whole bar up here you guys see like it says new Chrome
available and stuff. So this is Chrome. I know most of you guys
are pretty tech savvy. But if you're not, you're going to
install that helium 10 Chrome extension. And it's going to go
into your Chrome bar up here, it's going to actually hide in
this little like puzzle piece. And then you have to like click
this little pin button, and then it'll pin it to your bar.
And if you don't have any of these, like I have a lot of them
that I use in business in life. But like, it'll just be the only
one in there. And you can kind of hover over it and use your
mouse and it'll say helium 10. It looks like this little kind
of graph. Okay, so that button when you click that little
button, it's what activates the helium 10 tool. Helium 10 will
naturally when you have it installed, do some things like
this, it'll add this little chart down here, which is kind
of cool. So when you're looking on Amazon adds all this data,
but that button, you're gonna want to make sure you install
that. Because when you click it, this is what allows us to see
how much people are making selling chickie dust. Okay. So
x ray is the product that helium 10 has that allows us to kind
of see that data. So you're going to click on that button,
you're gonna click on x ray. And it's going to show you what's
happening on this page, right behind the scenes, how many
units are they selling? How much revenue is that driving? What's
the fees they're paying in Amazon, kind of anything you
want to know is going to be in this little tool. So just crazy
powerful tool. We did not have this when we started on Amazon,
we're able to do six figures on Amazon our first year without a
tool like this. Alright, so you guys have a crazy advantage
coming in now because now there's so many sellers that
there's software companies that literally support us. And this
is what happens. So okay, so we see the chickie dust here. How
much are they selling $50,000 a month in dust? That's crazy.
Okay, so I'm getting a little off track, but I want to show
you how to find the TSC RK. Okay, because if I'm going to
sell chicken dust, I want to know what are people searching
for? Are they searching for dust bath for chickens? Usually it's
going to be in the title. Are they searching for healthy
chicken eggs? And like this is just something that comes up as
a as a way to do that? Are they searching searching for the
brand chickie chickie whiz? I don't know, you know, and so
I'm going to click on that tool. And there's a kind of a
shortcut to find the TSC RK. It's this button right here, x
ray keywords. So this is going to show us the top sales driving
keywords that this seller is using to get this product on
all those aisles where they're getting all these sales $50,000
of sales. So where is it coming from one big aisle has a lot of
traffic is coming from a bunch of little aisles that have a
little traffic, right? We want to figure that out. And so this
shows us all the keywords that they are ranked on. Okay, so let
me talk about rank for a second. Amazon, when you search a
keyword, right? You search sticky hands, you search, you
know, organic, whatever, right? That page, the front page, 85%
of people buy off that front page. Most people don't go to
like page two, page three, page four and buy they buy off the
front page. Now where you're at on that front page matters just
like at the grocery store, the best products they put on eye
level, right? The worst products they put at the very bottom or
at the very top, okay, the ones that sell us. So same thing on
Amazon, the things that sell the most are going to be at the top,
they're gonna be ranked number one, number two, number three on
the page, like it's just think of it like a competition to be
to the top. So the best products the ones selling the most are at
the top, they're getting seen by the most people, the lower you
go on the page, the less people are seeing you. If you're on
page two, page three, page four, no one's seeing you. If you're
on page four, that's like the dead man's zone, like no one's
gone back there, right? So we want to be on the front page for
these keywords. And so what this tool is doing is showing us
where are these sales coming from? And it when you search
chicken on Amazon, this one is on the 10th spot, that's like a
pretty big keyword, it's being searched almost 300,000 times a
month, and they're in the 10th spot on chicken. But if I'm
going to go sell a product, I don't want to try to compete for
chicken, like because I don't like keywords like
that because it doesn't show any intention like there's no like like you know buyer intention
this person's just like goofing off on amazon they're just typing in chicken like they don't
even know what they want to buy i want someone who like knows exactly what they want to buy
i want this person right here chicken dust bath like they're like i know exactly what i want
3 000 people a month do that see that search volume 3 000 people you can click on the graph
you can see is it seasonal is it trending up is it you know going down all time you can see that
it does look kind of seasonal in may it goes up see that in the summer it goes up in the in the
winter it's down to a thousand people and then in the summer it goes up to four thousand five
thousand people this is really helpful to know right about your product oh i need to restock my
inventory in december so i can ride the wave up right um so i like to look at this uh keyword tool
to find what's the keyword what's the top search closer to the keyword this is top search but it's
not closest related it's not showing me the specific product chicken coop accessories is
top search but it's not like it's not super specific it's not related right so i'm looking
for the what's the most specific closest related it's this one 3 000 searches a month these are
ranked in order if they're not you can click on it and it just sorts it but it's this one that's
the one i want to look at and they're ranked number one they're at the very top so this is
the number one product for that search and you can click on that search and now i'm looking at
the competitors okay now i'm looking at the whole opportunity i'm not just competing with this
person i want to compete with this whole page and i want to be up at the top right and this page
actually i'm looking at it right now just like once you learn these qualifiers you can just look
at a page and go like oh wow there's actually some opportunity here because what do i see i see a lot
of two-digit reviews i love two-digit reviews because that just means these people are new
67 reviews 60 reviews four star four star right so they're not great and they're low reviews i
like that there's one person that's crushing it but they only have 600 reviews if they had
25 000 reviews i might avoid this right but i'm highly considering selling chicken dust right now
like this is looking actually pretty good and i can actually run helium 10 on this page
and i can see overall how's the market doing right because we know that chicky whiz they're
crushing it like they do they're the best they're they're number one and they're making 50k a month
but is everyone else making money or is there a big drop off right if everyone else is making money
my family can get a piece of that pie too okay so you click on this thing you see that total
revenue driving through this is 381 000 through this keyword pretty wild you could see when you
hover over these i don't know what's going on it's showing me like vitamins right now
oh okay oh those are sponsored ones that's really weird it's kind of that what's going on
usually it oh yeah these are sponsored okay it wasn't showing this so do you see where it says
sp sp right here so that means those people are paying to be at the top okay they're paying money
to amazon to put me at the top pay for an ad so these are sponsored brands these are sponsored
products okay but you can see organic this is they're in the first organic non-paid spot that's
where you want to live that's why i like to look at i do look at the sponsor appeal but i want to
look at these people these top three see how much money they're making so looks like cheeky whiz
crushing at 50 second place doing 25 000 a month and then third place doing 9 000 a month so when
i'm looking at these product opportunities i'm kind of going like can i compete here you know
when i go down to the next people down you see like kind of levels out about 9 000 a month 8 000
a month see these ones here 6 000 5 000 what is this 56 000 it's a it's a different product that's
also kind of a good sign i like to see that because amazon is basically running out of things to show
okay so people are searching for chicken dust baths and amazon doesn't want to ever show you
an empty page they never will so they'll just put products on that page even if it's not related
and when i start seeing products that are not related like this chicken bath tub right here
right and this you know these i know they're related but they're not like this keyword chicken
dust bath right and so i like this i like this there's money flowing through here there's definitely
a top competitor which is like this 50k person but like for the most part i mean people on this
page are making 10 000 a month top line revenue in the amazon business selling dust i like this
idea so i didn't i did not plan this in advance for you guys usually it's you know we don't find
a product idea that fast but let's let's keep going with this one why don't we run this one
through the qualifier and let's see if it kind of starts meeting some more of these okay so number
one is are we looking at the tscrk we did verify that that we are looking at the top searched
closest related keyword it's chicken dust bath right is the search volume between 4 000 and
25 000 okay who remembers how much this one was being searched
Drop it in the chat.
Let me pull up the chat so I can see you guys talking here.
And pull up the chat, okay?
Oh, there it is.
Okay, who remembers how much chicken dust bath
was being searched every month?
Okay, drop it in the chat.
Yeah, it was like 3000 something.
So would I answer this question yes or no?
It'd actually be a no, okay?
Don't worry, we're not trying to get 100% on this thing.
We're just trying to get a seven out of 10.
So I'd be like, yes, no, okay?
And I'm like calculating this in my head.
In our mastermind, we just have a tool
that does this for you and you just like fill out the form
and it calculates it for you.
But you're just gonna do this on paper for now, okay?
So I'm a no here,
but that doesn't mean it's not an opportunity.
3000 people is still a lot of people
and it's a smaller niche
and not a lot of competition, okay?
Are there three other relevant keywords
with a monthly search volume
that are at least 10% of your search volume per month?
Okay, so what this is saying
is if the search volume is a little bit lower,
I guess what this is saying, just to boil this down,
think about aisles on Amazon again, okay?
If there's only one aisle for chicken dust bath
and 3000 people are going down that aisle every month,
that's pretty good.
But if there's a bunch of other aisles,
like there's dust bath for chickens
and there's like dust for chickens
and there's a chicken dust bath organic,
like there's all these other aisles,
like keywords people are searching,
that it kind of gives me a little more confidence.
I'm not putting all my eggs in that basket, okay?
I don't know, somehow we always end up on chicken products.
If you've been in the Rainmaker world,
we are always talking about chickens here.
I don't know how, but it's just,
there's just, I don't know, somehow.
So you don't want all your eggs in one keyword, basically.
Okay, we wanna see that there's other keywords too,
because we're not just gonna be on one aisle,
we're gonna be on hundreds of aisles.
That's the power of Amazon,
that there are like literally hundreds of keyword variations.
And so how I like to do this
is I actually use another Helium 10 tool called Magnet, okay?
It's right here, see Keyword Research, Magnet.
There's a bunch of tools in Helium 10
that help you in kind of like
all different phases of the business,
but Magnet is a great one that's gonna show you
kind of like all the related keywords to a keyword.
So you put in like chicken, chicken dust bath, okay?
And you can see it's even starting to recommend
some of these other keywords already.
But when we click Get Keywords,
it's gonna load basically everywhere,
every related keyword it can think of
in Amazon's backend kind of API system.
And not every keyword is gonna be super related,
some are just gonna be like chicken,
and some are gonna be like, I don't know,
something totally unrelated.
But this is where kind of manually,
we just go through this,
and we just like are looking for options.
Like if I'm gonna launch dust,
and I'm gonna be like spending money on dust,
I definitely don't wanna end up
with a bunch of dust in my garage, right?
I do have chickens and we could use this, I guess,
but like I don't need 500 dust bath, you know,
buckets, okay?
So I wanna make sure that I'm kind of diversifying,
you know, and there's opportunity beyond just one keyword.
And this also kind of helps me answer this question
and say, actually, the search volume
might be between this range, 4,000 to 25,000 people
between all these combined keywords, right?
We like to have one keyword that does it,
but sometimes you have a combined keyword
kind of volume that's between that, okay?
So when I look at magnet,
you just basically start going through these.
I like to sort it by search volume,
and I just kind of go down from the top.
Of course, some of these top ones
are gonna be totally not related,
but I start kind of going down
and looking for more specific ones
that are really specific to this dust thing.
And just for sake of time,
I would actually manually go through this
if I was really researching this product.
I'd actually go through and just be like, no, no, no.
And I'd just be like looking for like chicken dust bath,
like kind of variations.
But just for sake of time, I'm gonna save us some time,
and I'm just gonna say, hey, tool,
why don't you just show me phrases
that contain the word dust?
Because I feel like if we're selling dust,
I don't know, maybe it's dust.
I don't know if people call it dirt.
I might do like comma dirt and just say,
hey, show me anything that says dust or dirt.
And it's just gonna like filter all the ones below.
And basically, here we go.
It's gonna show me chicken dust bath, okay?
Oh, wow, chinchilla dust, interesting.
I didn't know that.
This is like kind of the magic of Amazon
that you're like, I just discovered
a whole nother product, right?
I knew that the dust was for chickens,
but imagine if I could work with one manufacturer
and I could get a bulk discount
by buying a thousand buckets of dust.
And on 500 of them, I could put a chicken label.
And on another 500, I could just literally
just put a different label.
Now it's for chinchillas, okay?
Like, it's just crazy.
Now I have two products on Amazon
serving two different marketplaces,
and I'm like the dust man, okay?
But look at this, dust bath for chickens
has 2,000 searches a month.
I'm gonna zoom in so you guys can see that.
Dust bath for chickens has 2,000 searches.
So if I'm just gonna do the chicken thing,
we have 3,000.
So now we have 2000. Okay.
Chinchilla is a definitely competing. I mean, like as far as like for my
attention, okay. Chicken dust bath mix, 700 people right there. Okay.
That's great. And it keeps going down, right? Chicken dust bath,
500 people searching that a month. Okay. Now why am I looking for these again?
Let's come back to our qualifier.
We're looking for three other keywords that have a monthly search volume that
are at least 10% of our search volume that we found on the big keyword. Okay.
The big keyword is 3000 searches.
So 10% of that's 300 where those ones above 300.
Yes. Okay. You guys getting this kind of fun. We're getting,
we're getting a lot of yeses here.
I might be selling dust for the next challenge. I don't know. Okay.
Next one. Okay. Do you see multiple FBA
sellers? Okay. So on Amazon there,
we talk about FBA. This is how we sell.
We ship to Amazon and then FBA fulfilled by Amazon.
They ship to the customers. Okay.
We want to make sure that if we're going to go sell chicken dust that other
people are using FBA, what was it? Chicken dust bath. Okay.
So we go to that main keyword search again,
and we're going to look at the whole page, the whole kind of market,
so to say, and we're just going to run that X-ray tool again.
A lot of these are going to come from that X-ray tool.
So the reason we're checking this is because if people,
other people aren't making money in the way we're trying to make money,
there's probably something off about it.
Like the fees are really high because they're huge or like, you know,
like you're like find a couch, right? And you're like,
I'm going to sell couches. But then you realize no one's using FBA.
It's because the fees are so high to ship a big product like that.
And so typically really big products are hard to do this method with because
they just like the fees don't work out.
So a lot of people that sell those products,
they actually do something called MFN,
which is like they ship it themselves. Basically they like have a,
they have their own warehouse and they ship, but we're,
we're trying to leverage Amazon.
So when we look at this page of other sellers,
I'm going to scroll over here and we're going to look for FBA and you'll
see it right here. Fulfillment. Okay.
So we see that Chicky Dust is doing FBA. Great.
Second place guy is doing MFN. So he's shipping himself. That's fine.
I want to see a majority of people doing FBA, FBA, FBA, FBA, FBA.
That just shows me like, it's possible. I can do FBA. I can leverage Amazon.
I can have passive income, right? FBA means passive income.
MFN means you're packing and shipping boxes yourself,
or you found another warehouse that does it for you.
Like some people do that and that's fine.
But like we want to see a lot of people doing FBA.
So I would say on this one, would you say that's a yes. Right.
Do we see multiple sellers doing FBA? Yes. Okay. Number five,
are three to five of the top 10 listings selling 300 units a
month or more. Okay. So we come back, we're going to live in this, this,
this x-ray tool for a little bit. Okay.
So we're going to look at the top 10 people.
I like to just exclude the sponsored people. Okay. Cause again,
those people could be like brand new and just paying to be at the top, right.
Or they could be existing and just paying to be and get more sales. Right.
So I like to look at these organic people without the little SP and SBs next to
them. Cause that's where I want to live. I want to be there for free.
Of course I'll pay for ads to get more sales if it makes sense,
but I want to definitely be there organically,
which means I'm not paying to be there.
I'm being seen by 3000 people a month without me paying on a dime.
So I'm looking for now units sold. Okay.
So I'm just looking at the top here. I'm scrolling over yours.
If it looks different than mine, you can actually drag these around. Okay.
So if you want to customize it and kind of like put it in an order that makes
sense for your brain, feel free to do that.
But you see this recent purchases tab. That's what we're looking for. Oh, sorry.
Parent level sales. Yeah. It's either basically I would look here,
parent level or recent purchases. So I don't want to get too complicated here,
but if you ever bought a product at Amazon, there's like a bunch of variations.
There's like a blue one and a red one.
The parent listing is like the main listing.
And then the child listings are like blue red. Okay.
So just explain that real quick. So if you see parent level sales,
that just means like overall sales to this listing.
And then you'll see like ASIN sales is kind of like the individual sales of
what's happening with each product. Okay. So anyways,
I'm just going to look at like parent level sales. That's fine.
And are these over 300, the top 10, do we see five to 10 competitive,
or sorry, sorry. Three to five in the top 10 selling 300 a month. Okay.
So let's just, let's just count. Okay. We have this guy 1800. Yes.
Okay. We have this one 548. Yes. We have this one for 91. Yes.
So that's already three. We're looking for three to five.
That's already three, but I see three 52 to 59, 400. This is great.
I did not think we would get this far with the chicken dust bath. Okay. So,
all right, we're at number five and we've gotten a lot of yeses so far. Okay.
Our five to 10 competitors with less,
are there five to 10 compares with less than.
100 to 150 reviews, getting 150 sales a month.
I already know that this one's true
because we already looked at this.
We saw a ton of two-digit reviews,
which is like 50 reviews, 60 reviews, 70 reviews.
Even the top seller only had 600 reviews.
We like to see those lower three-digit and two-digit reviews
and we see that their sales are definitely
over 150 a month, so yes on this one too.
Dang, chicken dust, who knew?
Okay, are there less than 11 relevant competitors
with over 1,000 reviews, okay?
This is just, again, helping us avoid getting into a pool
that's a little too saturated, okay?
If you're going after a product and there's like,
I don't know, out of those top 10 sellers,
a lot of them have thousands of reviews.
I'm like, eh, I avoid it, especially as a new seller.
If you are more established, experienced,
and you're like, hey, I've done a couple products
under my belt, I can really go for this thing,
you could go for those things, but they're harder.
They're way harder to like,
why would someone buy your product with zero reviews?
Even if you innovate on it and make it amazing,
if there's all these other products
that have thousands of reviews,
like it's just hard to compete.
And so we like to look for the ones that have less reviews
or just bad reviews.
If there's thousands of reviews, but they're all bad
and you literally have the solution to make it good,
for sure, go compete there.
But this is just helping you with that one
and I know for sure that there are less than 11 competitors
with over, no one had over a thousand reviews
on the Chicken Death Salon.
So like, we're good there, we're good, okay?
Okay, lastly, this is about size tiers on Amazon.
So when you're selling products on Amazon,
smaller is cheaper, okay?
Bigger costs you more.
And so we like to sell products that are over $20
at minimum on Amazon.
If you've been through past trainings,
we've said $10 at the very beginning,
I guess we moved it to 15, we're moving it to 20 now,
just because we see there's just more margin there.
You can sell products that are $10 and $15, okay?
We have people crushing it with $15 products all day,
but if you wanna just be really sure
that you have a lot of margin,
just try to look for opportunities that are above $20.
They sell for above $20.
And so Amazon has these like size tiers
and your product, when it gets to Amazon,
they have this little LiDAR machine, they scan it
and they determine the size of your product, okay?
So you wanna make sure there's no weird bags
around your product.
This thing's gonna scan it
and think it's bigger than it is, right?
That's why they compress things.
But sometimes the game changer for Amazon
is literally just getting in a size tier
that's lower than everyone else.
If everyone else is selling,
like I bought a broom on Amazon
and everyone else was selling these brooms
for a pretty high price.
I found this pretty good broom
and it was way lower price.
How did they do that?
They actually broke the broom into three pieces.
So it came in a box that was like this big
and you had to screw it all together.
Once it was screwed together, it was totally fine,
but they were able to save so much on fees
because Amazon, the bigger the product is,
the more they charge fees on.
And so this broom was able to be crazy competitive
because it just did the product a little differently.
It made it just a tiny bit smaller, right?
And so it's kind of this like,
this is like how you gotta think when you're thinking Amazon.
For Amazon, their most valuable thing
is like their real estate.
It was like how much room do they have in the warehouses?
And so the bigger product is, the more they charge you.
So if we can just make it a little smaller
like and fit within,
like if you're just like you're one inch
between the size tiers,
just make it that smaller inch, you know?
So anyways, I'm going a little too in depth on that one,
but what we're gonna do here, really easy.
We're gonna come back to our x-ray tool.
It's gonna tell us what size tier this is in, okay?
So we're just gonna scroll over and we're gonna find it.
These are on the large standard, okay?
So it's not the smallest size.
These are actually big tubs of dust, okay?
And I think they come in two, is this a two pack?
Let's see.
No, it's just a single one, okay?
Excuse me.
So it's in the, excuse me.
It's in the large size tier,
which means that we wanna sell at a minimum of $25, okay?
So for our size tier, are we selling $25 or more on these?
Let's take a look.
You can look here at the average price.
It's $26, but don't trust this
because it's just pulling the average of this whole page.
And we know this whole page isn't all chicken dust.
So I'm just gonna actually look at the chicken dusters
and I'm gonna see the price, okay?
So I'm gonna go over to the price, $24.
So that's close enough.
I'm gonna say yes, okay?
$29, yes, $19, no, okay?
How many are we looking for?
Is the average, okay, cool.
So we're just looking for the average, hitting $25.
I'm gonna go down to these ones, 29, 25, 24, 27, 23.
I'm gonna say yes, it's close, but it's a yes.
I think it's a yes.
The average, there's some 29 or 30 people.
There's some $20 people
and there's some in-between people.
I'm gonna say this one's a yes.
And we're being, just so you guys know,
really conservative on this, okay?
So you can break this rule.
a little bit, and it'll be fine. But like, if I'm like, close to
the average here, I know I'm good. Like this is a big, this
is actually a pretty good margin for this style product. Could I
get it in the small standard size? I'm not sure. But I would
do some research on that. And I'd figure out, is there a way
I could get this thing smaller somehow? Do we need to sell this
like big tub with all this air in it? Could I package it
differently? Maybe I could just give people bags? Do they really
need a tub? Oh, if I do bag instead of a tub, like, I could
actually save on my manufacturing costs, because
that plastic costs a lot of money. Oh, I could be
eco-friendly. I could do like an eco-friendly bag is like, you
know, backyard chicken people, they don't care about the
environment. Man, I'm like coming up with ideas right now.
You guys see this? This is fun. Okay, next, inside the power
profit tool, because now we're getting like, now we're like
getting serious about product. We're still saying yes to this
product. We're like, wow, let's actually do the numbers on this
thing. Okay? Because if you're getting no's, just move on to
another product, go back to black box, go run another
product, just like you're just gonna do this now. This is your
job. Okay, like walk out some Rainmaker time, start running
job running products through here until you find a yes. Okay,
but if we're getting yeses, now we're like now we're starting to
really think about it. I was just going there, you guys kind
of heard me going there with number 10. Can I improve on the
product? The products are pretty good out there. And I think I
can improve on it, though. And those are just my ideas. I
wouldn't want to go to the marketplace. And I'll show you
that in a second. But let's go to the power profit tool. Okay,
so the power profit tool is in the Rainmaker app. Okay, so
Rainmaker. And sorry, it's called the training portal.
We're now calling the training portal because the app is
confusing. It's on your computer. So go to
Rainmaker links.com slash portal. Okay, portal. Oops, oh
my gosh, or toll. Okay, this you guys already got in there
yesterday. But this is we loaded in the basic version of our
power profit tool. So you won't see the full version that I have
here in admin mode, but you'll have the basic version. And
basically, what you can do here is you can put in the product.
Okay, so we're going to put in chicken dust bath. And this is,
you know, I might write down some ideas, make it eco
friendly. You know, packaging, right? Like bag instead of bin,
right? Like I write down some ideas, it saves this in your
app. So you can just have it there, right. And then you start
to run some of these numbers, okay, start to run some of these
numbers. And see here, for this one, what we're looking for is
we're looking for estimated profit of $5 or more unit, okay,
we want to make at least $5. That's like the minimum we want
to make. So we're just going to start running some numbers on
it. And I'm going to move my tab. So it's easier. Let's just
say I want to buy 500 of these units. Every manufacturer has
like a minimum of what you can buy some is 100. So there's 500
sizes 1000. But just like just throw on 500, for example. Okay,
and I'll start running through some of these other things. I
know that on Amazon, on average, they're selling for about
$25. I know that the fee to sell this on Amazon, let's look at it
at in this size tier. Remember, if I get it in a lower size
tier, I'm going to really reduce the fee. But just I'm gonna run
the as is numbers. I'm going to look over here for fee. Where
are you fee? Here it is fees. Okay. So the fee is 1148. For
this one 13. For this one 1126. I like to always just kind of
find the middle or round up. I always like to like my numbers
to be like, very conservative. I'd rather make more money than
less. Like I'd rather make think I'm gonna make less and make
more than like thinking I make more make less. Right. So like,
I'm just gonna put the fee as like $12. And then we're gonna
fill these other two. Okay, now this is where again, we were
potentially getting in the weeds a little bit with you guys
because like we can only do so much in a week. Okay. So if
you're loving this, and you want to go further with us, like we
are opening up applications for our mastermind. I'll talk about
that if you want to like, get a coach and like have us do this
with you like for a whole year, there's a possibility we can do
that. And we have some really cool deals happening this week
for people that want to do that. So I'm going to kind of like
scrape the surface of this one, but it might open up more
questions. But when we talk about manufacturing, you can get
products made in a lot of different places. Okay, that
definitely the king of manufacturing right now is
China. That's just where things are made the most and the best
right now. And oftentimes, when I say China, people are thinking
like, slave labor and stuff. And that's just not really the
reality. I did this like thing in our mastermind group. I was
like, hey, who has an awesome relationship with your
manufacturer, like post photos. And like you guys, this looks
like something it looks like a Tesla factory and some of these
places, you know what I mean? Now there is shady things
happening in in all countries. There's slave labor in America
as well. But I think we kind of have this like our China
mindset. And it's just not true. You know, we had someone come to
us in a coffee shop. And she was like, I just want to thank
you so much, because how you spoke about China, like I live
there for years, you know, and no one ever talks about it that
way. And at the end of the day, guys, these are family owned
businesses. And we get to work with these amazingly loyal
people. The Chinese know
Like they, they do honor and like loyalty, like, like nobody else.
And we've seen just amazing relationships built with manufacturers
where like moms are having babies and flowers are showing up at their house.
It's from their manufacturer.
Like, that's crazy, you know?
So don't, don't judge a book by its cover and jump to it.
We go into a lot, but I'm just telling you, we want to make the
product where it's made best.
And oftentimes a lot of products are made currently best in China.
It's not always the case.
This product, I don't know, dust, I might be able to get that somewhere else.
And if I really think about this, I might be able to get it for free.
I guess.
So there's a lot of businesses built off of that.
Like, you know, you go to the playground and they have like those, like the
little rubber in the playground, like they get that stuff for free from tires.
They were just throwing away, just like destroying the environment.
And then someone came up with a genius idea to actually steward that
resource and make it into playground thing.
They made a whole business out of it.
Out of something they got for free.
I think I could do that with chicken dust, right?
So, or one of you can, okay.
So I'm just telling like, we want to make products where they're made best.
A lot of our remakers manufactured in China, Mexico is another big place
that we're actually pioneering.
We launched a sourcing website for Mexico for our mastermind members.
And it's really close to us and it's easy.
Some people do manufacture in America, but it's really, really hard to
actually make something in America.
So unless you're making like planes or like auto parts, like, and it's
like, there's certain things made in America and it's not chicken dust.
Right.
So anyways, off my soap box, I have to just hit that.
Cause some people get like, Oh no, like I just, I want to be really
ethical and like all these things, but it is like, we, we use manufacturers
that are ethical, that are vetted, that like there's, there's teaching
that we have on this to make sure you know who you're talking to
and you're not going to get scanned.
It's not going to be weird.
But as I talk about manufacturing, we're just going to get a
really ballpark price on this.
If I'm really going to go search, or if I'm really going to go sell chicken
dust, I'm going to actually talk to a manufacturer and I'm actually
going to get a real price, but I'm going to show you how to get like a
really, um, estimate price.
Okay.
Estimate price right now.
So come here.
I'm going to go to this, you know, top seller here, this guy.
I was just being nice, but not clicking his ad.
I would have charged him a dollar if I did that.
So I scrolled down to his non-ad one and you could click on helium 10.
Okay.
So profitability calculator, they kind of have their own version of this, but in
this, it actually pulls some data from some of the manufacturing side of things.
And you can get like a really ballpark price right here.
See that 4.9.
So on average, probably 4.9, it might be less than this.
And this is where you actually need to go talk to a manufacturer to figure it out.
And you've got to go, I want to buy 500 units.
How much is it?
Right.
And you're going to get real prices.
But for now we want to like, everything we do in Rainmakers is about leverage.
So I don't want to give you stuff to do if it's not going to be fruitful.
And so we want to just like tiptoe into it.
And if we're still getting yeses, we'll spend more time on it.
If we're still getting yeses, we spend more time on it.
Right.
So that's why we do it this way.
It's not like saying this is your exact profit margin.
It's just saying, let's just like check this before you go spend
time on it because time is valuable.
And so let's just check it with the rough numbers.
If it's still looking good, then let's go deep on this thing.
Let's become chicken dust experts and let's sell this thing.
Okay.
So 4.9, we're going to put there.
Okay.
Now shipping and customs per unit.
Oh, dang.
Our team just changed this, but basically this is the shipping cost per unit.
Okay.
So when you buy 500 units from a manufacturer to ship that from the
manufacturer to Amazon, that costs money.
When you divide that by how many units are in there, that's
your shipping cost per unit.
And I believe we can grab this from here as well.
Let's just see here.
Storage.
Freight cost.
Here we go.
Unit freight cost.
So right here is your unit freight costs.
Okay.
So this is like on average, how much it might cost to ship.
This thing is $2 and 29 cents a unit.
And this is from the manufacturer to Amazon.
It's based on a cubic meter thing.
And we actually have in our, in our app, isn't in the basic version.
I actually don't know.
We update it basically every week or every two weeks, we update what
the current shipping rates are.
And so you can really, really calculate these things.
But for now, I'm just throwing that in there.
Okay.
We're just trying to get a rough number.
Okay.
So that's it.
There's a couple other things we calculate again in our mastermind.
You have our full profit calculator.
You're going to want to make sure you do all your data as much
as you can and know your stuff.
But here is the number we're looking for.
Okay.
This is a long one, but we got it.
Estimated profit per unit, $5 and 81 cents.
It doesn't answer that question.
Is it over $5 or more?
Yes.
It is.
Yes, it is.
It's a little tight.
I would like to make a little more than that.
And that's where this comes into play.
Right?
Can I innovate on this?
Can I make it better?
Can I make it more premium?
Can I improve the packaging?
Can I make it smaller?
There's a lot of things I can do.
I could probably get the profit on this up to several, eight, $9, and then I can
totally make more money than I would if I didn't do that.
fully outspend all those other people be at the top of the page and I can win.
I can totally make more money.
I can totally make more money than I would if I didn't do that.
Okay.
So, but this is looking good.
I'm not making a profit.
I'm making a profit.
I'm I, I didn't think it'd be that high with the product.
I'm not making a profit.
This like, it's pretty bulky.
It's a pretty bulky product.
Profit margins, 23%.
That's really great.
You know, I mean, stock market might return seven, 8%, right?
You're getting like double, triple that on Amazon with your profit margins.
Okay.
All right.
Last question.
Can I improve innovate on the product?
And this is a key thing.
Hear me out on this.
You got to make products better.
You can't just launch your own brand of chicken dust and slap your own label
on it and hope you're going to win.
Right.
We got to make it better.
Like, how are we going to stand out?
You know, like I'm on, like, I bought that one seven times.
How are you going to convince me to buy a different one?
Right.
And so you might not be able to, but oftentimes what we do is we look at the
data.
Now this one is doing pretty good.
As far as reviews, they have 600 reviews and it's 4.4 stars.
So there's a lot going on there.
That's really good.
But I definitely saw that second place person who is FBM, right?
Which means that they're not getting, you're not going to get prime
shipping with that one.
Right.
Uh, unless, well, you might actually, Oh yeah.
I see.
This is one of them.
They don't have prime shipping, so that's going to hurt their sales.
When we do an FBM, we're getting prime shipping to our customers, but I see
these ones at four stars.
This one has four stars.
I want to check on those ones and I want to see what's going on there.
Why are people not liking this one as much?
And so I'm going to click on the ratings.
And I already came up with those ideas.
Like you just heard me kind of spitting those off.
And this is a fun game.
You can play with your kids.
Like, just play like, how can we make this product better?
And like, just play it around the house.
Like, what could we do to make this product better?
It's just a good thing to start thinking about.
How could I serve this customer at a higher level?
Right.
You start to really know the customer.
I am the customer.
I, we do have chickens.
I know this person.
I know what I don't like about this and how I can make it better.
But if I go to the reviews, if you don't know the niche, maybe you're getting
into a product you're not sure about, you're going to want to go to this, go
to the reviews or the product, click on helium 10 again, remember this tool does
everything, wait for it to load, which should go faster this time, hopefully.
And they have a review analyzer.
Okay.
A review analyzer.
And it takes, even if there's thousands of reviews, it'll go analyze all of them
within a couple seconds, and it'll tell you exactly what people want, what people
don't like and what people like.
Now, what you can do from here is you can filter the reviews and you can basically
say, Hey, show me all the bad ones.
Okay.
That's what we're looking for.
Cause we're looking for ideas of ways we can improve this product.
If we're going to sell this product, we want to make it better.
We want to put a five-star product on the shelf.
So when they're considering that other one, that's really great and doing 50 K a
month, and they're considering mine, which is right next to it, we want them to buy
mine over all those other ones.
And you know, I'm going to be starting to make $25,000 a month instead of 9,000,
9,000, 9,000, because of the four-star products are really the ones that are
making those lower numbers.
Right.
And so I'm going to go here and I'm going to basically filter it.
Now I'm going to just go, Hey, show me only the bad ones, right?
One in two stars apply.
Okay.
Now they only have 66 reviews.
So I'm going to go do this on like all those products, right?
I'm going to just like do my research and it says, Hey, it's too small, right?
This is false deceiving advertising bag was open upon arrival.
Um, it has, it's messy.
I didn't see the difference in the smell.
Something about fragrances, right?
Um, chickens are not a fan of this.
Okay.
There's some sort of, some sort of thing with moisture, right?
So, okay.
What could we do to fix these things?
Now I would do a lot more research, but maybe I could put those
little moisture packs in there.
Right.
So there's no moisture that makes it all clumpy.
Maybe I can do something with the fragrance or whatever.
Like maybe I can change.
I don't know what's going on here, but I definitely saw like in their photo,
they changed their packaging, but then in the review photos, it looked different.
So maybe something changed about this listing and they're already fixing it,
but I'm, that's what I'm looking for.
I'm also looking at the top phrases here and I'm seeing like, what are the
words that people are using right in their reviews?
I'm like, I'm going to say, I want to listen to this customer and see like,
how can I serve them at a higher level?
Okay.
And that's it, you guys.
So that is the full Rainmaker product qualifier process.
And I know that took a long time, but when you get good at this, you
start running through this.
You can literally do this like in, in a minute, you know, you could go look
at a product and you just like really quickly, you can be like, Oh wow.
Yeah.
Yep.
And so I recommend you guys do today.
You're going to go through black box.
You're going to start running it and start finding some ideas.
The other thing you do is just literally go around your house.
Ask your kids, like, think about things that you're into hobbies you're into
and start throwing those product ideas on Amazon, running them through this process.
So you can get the ideas from black box or you can get the ideas from your world.
Okay.
Your world, the world that you're in, the things you're into, think about
small, lightweight things, things that, things that like are made of one or two
materials, maybe not super complex, maybe not, you know, electronics, right?
Like go for stuff.
That's like, okay, this is like this little timer cube on my desk.
Plastic and it is electronic, but it's very simple.
It's small, right?
Like stuff like that.
Think about that stuff.
Go around your house, come up with a list, and then just start
running through this process.
And the more you run through the process, the more you're going to learn it.
And then the faster you're going to get at it.
And then before you know it, you're going to have a list of
products too big to even launch.
Okay.
And so that's the goal with today.
And then of course, if you need a replay, if you complete all five days,
you're going to get this replay.
So you have my in-depth training on it, but on that bonus, each one of these QR
codes is another video for me that shows how to do this question, how to do this
question, how to do this question.
So this is literally like a mini course in a PDF for you guys.
Okay.
And so way to go.
You bought VIP, so you get rewarded.
Okay.
Awesome.
Okay.
So what questions you guys have?
We are like, I knew today was going to be definitely a marathon day.
So what questions you guys have?
We'll do it just a little bit of questions.
I see Jennifer, I see Chaney.
We'll do, we'll just do a handful of questions today.
I want to give you guys time to really do this.
Okay.
Cause I know I was training the whole time, but I want you guys to
actually get your hands dirty.
Let's get dusty today.
Okay.
And one of you should definitely launch chicken dust.
I don't know if I'm going to do it.
I will tell Chelsea that she might want to launch chicken dust.
So I'll let you guys know if we don't launch that.
But again, there's enough money to go around.
I think that can be one of those things that, you know, we get this question a
lot that like, Oh, like what if I launched the same product as someone else?
Right.
And so sometimes people will feel kind of guarded with sharing their product ideas.
But honestly, the pie on Amazon is not a limited pie.
It's actually getting bigger every year, right?
Like, so there's more and more opportunity every year.
And so we found like, I mean, I can tell you how many rainmakers are making money
selling bread related products in our community, like, cause like, this is
kind of like a thing right now.
Like sourdough, like really hit a, hit a new stride.
I feel like with COVID and like, everyone's making bread.
And so like, man, we have so many moms selling like bread bags and bread things
and bread, you know, like, it's like, Oh my gosh, like, this is another person
having to launch a bread thing and they do, and they're making money.
Like, it's crazy.
And then they'll even like help each other.
It's like, Oh my gosh, you're selling the same product.
I know ours are different, but like, let me tell you what I'm learning.
And now they're collaborating instead of competing.
And it's, it's that abundant mindset.
So don't worry about like, there's only so much money to go around on Amazon.
There really is a lot of opportunity there.
And if you see someone else selling a product coming up with an
idea that you had, don't worry.
You know, you still can totally go for it and there's enough to go around.
So, all right, Jennifer, let's hop over to you.
Okay.
So let's say you decided to change the chicken dust product and add
a little moisture packet to it.
Like, can you give me the general idea?
Like, like how does that work?
Is that where I'm putting a new label on it?
Can you explain that a little bit?
Yeah.
So that process all happens with the manufacturer.
So you re we, we have, there's two ways that we recommend doing it.
We have either sourcing agents who are companies that basically
help you create the product.
So you talk to this company, they go talk to the manufacturers.
They'll go talk to 10 manufacturers.
They'll narrow it down and they'll bring you the one.
So they save you some time, but those companies do cost money.
A lot of them feel free because they will work for you for free.
But when you go place the order for the chicken dust, instead of saying,
Hey, this is $4 and 90 cents a unit.
They'll say it's $5 and 20 cents.
They add a little bit of margin right there when you order it.
And they're super transparent about that.
It's about five to 10% that they're going to add on, but it does save you some
time of talking to a lot of manufacturers.
So that's one option.
If you're a little short on time, you talk to a sourcing agent and, and
you basically say, I want to sell the chicken dust.
I want it to be this size.
I want this much.
Here's my improvements I want to make to it.
You know, here's, here's my, my label, right?
I want to, I want to put on it.
And so again, in, in the Rainmaker process where we're
leveraging a lot of other people.
You don't need to be a graphic designer to make your own label.
You know, you can go on a site like Fiverr and hire someone
for $10 to make it right.
Make the label for you.
So we're, we're basically coming up with all the ideas and then
going to a manufacturer and getting the actual price, because sometimes
when you want to add that little moisture pack, right, that's going
to cost you an extra 50 cents or something, but maybe I've changed
the packaging from the bin and I go to a bag and now I'm saving
a dollar per unit, right?
So you want to kind of work with the manufacturer and then they're
going to give you the actual price of like, here's how much it's going
to cost for that thing you're trying to make, and then there's a process
of like, you might negotiate with the manufacturer, that's actually
pretty common, especially in countries like China.
And then you kind of, from there you get, you order a sample.
So you're like, okay, let's go.
Let's make this product with this specification.
Make me, make me one of them.
Right.
And the manufacturer will typically charge more than the unit costs
for that, because they're, they're putting a lot of resource into
making one, since it could be $50, a hundred dollars for a sample.
And you, then you ship a sample to yourself and you get it in your
hands and you're like, is this it?
Is this my five-star product?
You guys heard on day one, we had a Raymaker on, she had two samples.
A lot of times we'll do that.
We'll be working on two manufacturers.
We'll get two samples.
We'll kind of be competing them against each other.
And then we'll figure out which one's quality, right?
Once you have your.
golden sample, that's when you're going to go order your bulk order from that
manufacturer and you get a product inspection included with that, right?
So you order 500 units, they make them, the product gets inspected.
If it's bad, they go remake them.
If it's good, they'll ship them to Amazon for you.
So that's kind of like the process in a nutshell, but that, you know, you can
see why this is not a get rich overnight thing, like it takes time to talk to
these manufacturers to get things made, to ship them, you know, it can take
three to six to sometimes nine months to really get a quality product on Amazon.
But it's worth it.
It's so worth it.
And you can do multiple at a time.
You could be like working on this one and working on this one and
kind of space them out over time.
So does that make sense?
Kind of that process just broadly.
Okay, cool.
Cool.
So yeah, just remember, like you're, you're leveraging as
many other people as possible.
Of course, if you're a graphic designer, you want to make your own label.
I know when we first started, like I was a photographer, so like, I just took
my own product photography cause like I could, um, but then at some point I
was like, okay, I'm not the best product photographer, like there's
companies that specialize in this.
I had to set up all these lights and all these things.
So finally I was just like, okay, I'm hiring other people and I haven't
taken a product photo since.
So that's been great.
But if you're like really scraped, you know, trying to like stretch the budget
and you don't want to hire the photographer, do it yourself or find the
friend with the camera and set it up.
And you know, there's ways to bootstrap it if you need to, you know,
that's kind of what I'm saying.
Channy, let's go over to you.
My video doesn't work, but so I had a question about the free helium tin.
I did have it in the past and I had commented this on the Facebook and
saw someone had the same question.
So I did have to cancel that subscription a while back.
Okay.
Would I still be able to get the free helium tin now?
I think, I think the deal is like kind of like new members technically.
I'm sure you could put in a different email and get it.
The free plan is pretty limited and honestly they do it because they want
to sell you this subscription, right?
Which we would recommend if you're going forward with the business.
So I think if you do it with that intention, like, Hey, if I'm using
this, I'm doing the business, I'm going to subscribe, I think you're
probably totally fine to get on the free plan again, get back into momentum.
And then, you know, when it makes sense to subscribe, that'd be totally fine.
Yeah.
When I lost that momentum, I really have been following you
guys along for since 2023.
So, but I'm so excited to get back into momentum.
So thank you so much.
Welcome back.
Good week to get back into it for sure.
Okay.
Suzanne McKenna.
My question has to do with what we learned yesterday.
Um, setting up the Instagram account.
I have been very Instagram wary in the, in the past.
Cause I just didn't really understand like how it worked and why, what the
purpose was, why couldn't we just use Facebook?
And so I hadn't, I didn't know much about it.
So I set up the new account yesterday, but when I did that, it gave me the
option to make it a business one versus a personal one, and it wasn't
what the right choice was to make.
So I went ahead and went with the business and if that's wrong, can I switch it back?
Or yeah.
Yeah.
Or what should I do?
Yeah.
You can switch it back and forth.
There is, I'm sorry, I got that tickle coming again.
There is, I think most of our brain makers do an account
style called a creator account.
So it's, did you see that one too?
Okay.
Yeah.
So that one, it gives you a little bit more access to
certain features on Instagram.
Again, you might not use them, but it's kind of like, it also gives you all
the stats, which is really helpful.
So you can see like the analytics of like how many people are seeing this
and sharing this, and that can be really helpful as you're doing that
strategy to look at like what's working.
So you definitely do want to, for everyone else, be on the business
account, which is totally free.
And then in the business account, I think there's one called professional
and there's one called creator.
And we usually do the creator one because it gives you more features that we use.
Yeah, I selected right then.
Nice.
That's good.
I'll add that to the training.
Cause that's a, that's a key part.
Okay.
Terry, let's hop over to you.
Hey Steven.
So I have a question about the remixes from yesterday.
So when I was watching your really fast video, were you working on your cell
phone or was it the, your laptop or whatever, because I tried it on my laptop.
And it was a nightmare.
I couldn't find any of the little icons you were looking at or whatever.
And then at one o'clock in the morning, I've decided to try on my phone and I
was like, Oh, that's what he was talking about.
So I was finally able to get from Canva and I guess I have to
put Canva on my phone too.
Yeah.
So let me explain that.
Cause it is a little bit, that's where it gets a little bit weird.
So I find Canva is easier to use on your computer cause you're just like a bigger
screen and like, you're not like trying to like hit it with your, I have big
fingers, I'm like, you know, so I find the Canva thing is a little easier on
your computer and then the, the Instagram thing easier on your phone.
So I like to.
kind of get the frame ready on Canva, kind of get it how I want.
Let me see if I can pull it up really quick.
And I'll show you guys.
Cause I don't know if I did show how to export it.
No, I think you went through that so fast that I was like, okay, wait.
And then somebody in the chat, we were kind of talking about that and
somebody was saying that I think it was Joppa, she said that you had to make
sure that the background was transparent.
And I was like, I had no clue that I was supposed to, yeah, that's it.
Okay.
So I'm trying to remember the link right now.
Rainmakerlinks.com forward slash remix template.
Okay, cool.
Remix templates.
Okay.
Nice.
Thank you.
Okay.
So let me share my screen.
I'll show you guys this really quick.
What I'd probably recommend doing is.
I always think the easiest thing to do, and this is kind of like, this is the
lazy mode and that's totally okay.
So let's see if you're trying to be time leveraged.
So I'm just going to edit this template, right?
You, once you click on this, it'll kind of add it to your Canva account.
My, like the easiest thing you could do again, it's, it's.
If you have time to write copy, you know, words for every post, great.
You can do that.
But this style account that we have here, this is like this health hacks one.
We literally just use the same caption on every post.
And the reason we're doing this is because we hired someone in the
Philippines to run this account and we just didn't want to have to hire someone
that was like good at social media and a copywriter that could
write really powerful words.
You know?
So like on our Rainmaker page, you'll see that we're speaking the
language and all these things.
But on this page, it's literally just like, if only there was a page
dedicated to health hacks for women.
And sometimes they say, she says, moms, and we just bounce
back and forth between those.
And so when people find this, they're scrolling through Instagram.
It's like, wow, if only there's a page devoted to health hacks for women.
And then they see health hacks for women is literally the name of the page.
They're like, Oh, cool.
Like click on this.
And then they read the bio and they're like, Oh, this is awesome.
I'm following this.
Right.
So it's really clear.
It's almost like each, each one's like an advertisement for our page.
And so if you want to do that style, what you would do is you kind
of just come in here to Canva.
You would edit this to say, if only there was a page devoted to, you know,
and whatever your niche is like, you know, backyard chicken, right.
And you could change the font.
You can make it bigger, right?
Like kind of make it look how you want it to look.
And then once you feel good about it, then you're going to click on share up here.
And then you're going to click on download and you're going
to download this transparent.
That's the key thing for everybody.
Transparent background, which basically is going to make this black area see-through
right when you bring it onto your phone.
And then you're going to select the page.
I just edited the top page.
There is like a second page down there, which is like a black version.
So I just only need the top one.
So I'm just going to say current page.
And then this size is fine.
So you hit done download.
Okay.
That's going to download it to my computer.
And now I just need to get it to my phone somehow.
So you could email it to yourself.
You could airdrop it to yourself, just get it on your phone somehow.
And then once it's on your phone, you know, it'll be in your photos album.
You might favorite it or something so you can find it quickly.
But then when you're on Instagram and you do the whole remix thing, it'll be in there
and you can just drag it on there, resize it, and you're good to go.
So that's how I like to do.
I like to edit on my computer.
Cause just a little easier.
You can get the Canva app on your phone and do all that on your phone.
But I've just found it's just really tricky to edit on your phone on Canva.
So I edit on my computer and I send it to my phone somehow.
Yeah.
Okay.
And then you just leave it as a PNG.
You don't have to change that part too.
I leave it as a PNG because PNG is the trans it's a file format
that has a transparency to it.
A JPEG will just be like black in the middle, but a PNG with it, when you
click on transparent, it'll actually make it into that like frame
that you can see through.
Yeah.
Okay.
And then I have one small question real quick, where we were talking
about today about the chicken dust.
And if you decided to like, you know, make it better or whatever, and you're
going back and forth with manufacturers or whatever, do you have to buy or pay
for it, like a sample so that you can go back and forth and see, you know, what
you're buying to make sure that your quality control is, you know, it's like
hitting where you want it to be.
Yeah.
Always.
Yeah.
We always recommend buying a sample.
So once you kind of have the manufacturer took place where it's like, okay, I
feel like we got this, I feel like I've communicated what I need.
Right.
And then you're like, let's make it right.
And sometimes you realize I did not communicate what I needed.
Right.
Cause they make the sample and you're like, oh my gosh, like it's black.
I didn't, I didn't communicate that I needed a gray dust, you know, or whatever.
So getting a sample made is really helpful.
You can of course have the manufacturer sending photos and videos, but the
ultimate is like make a sample and have them ship it to you, which again can
cost 50 to a hundred dollars.
Sometimes if it's a more complex sample, more.
But it's so worth it because like, it's worse to just go, Oh, let's buy 1000 units, not
test it right as a sample.
And then you realize I can't sell these things.
That's bad.
So we always want to get a sample.
And then we always do a product inspection, inspect inspection as well, once we've made
the bulk order, because the samples on this, so as you get a great sample, and then they
go to make the bulk order, and they cut corners, and it's not as good as the sample was, right.
So we want to check it then too.
And the manufacturers that we use, a lot of them, we have a system we use that gives
us like insurance as well.
So if they said they're gonna do something, and they don't do it, you're covered, you
don't lose money, they'll either remake it, or they'll pay you back the money kind of
thing.
So there's, there's a lot of ways to like, reduce risk and make sure you're not gonna
get scammed, basically.
And most people are ethical, and they want to serve you and help you.
But the thing with the Chinese culture, if you work on a Chinese manufacturer, is honor
is such a high value for them, that if you ask for a price, that's like, I have to get
it at this price point, they will honor you and they'll make it at that price point at
the expense of the product quality.
So like, they're like, Hey, this guy has to get it at $3.
So we have to, we have to do something.
And so they'll cut corners.
That's where you hear like, Chinese crap, like people saying that, because people, they'll
negotiate the price down so low that the manufacturer will honor it, but they'll do it in a way
that just makes a terrible product.
So it's like this balance, you can negotiate if you want to go too low, or it's like starting
to get bad.
So that's where product inspection is going to really help.
Yeah.
Cool.
Okay, let's go to Crystal.
Okay, Crystal, you got the hand up nice.
So I guess I had seen somebody just mentioned in the comments briefly, digital products,
like in that could be a way to get you know, something going fast on Amazon.
So what's your take on that?
Is it worth it?
Is it not worth it?
Is it risky?
Yeah, like that, we had that Rainmaker come on, on day one, and they started with a digital
product of their, I think it was a productivity journal or something.
And then once it started to sell, then they were like, for us to really compete here,
we need to actually manufacture this and make it spiral bound, and like better quality.
Oh, sorry, I'm being confusing.
They started with KDP, which is Kindle Direct Publishing, which technically is like selling
a digital product.
All you need is the digital file of the product, like the digital planner, right?
And then you upload it to Amazon.
And when someone orders it, Amazon actually takes the digital file, prints it and ships
it to the customer.
So it's like, like a lot of books on Amazon are done this way.
Like they're just KDP books, or like I'm trying to think like, like our children's books,
I think I used to have one of those.
You want us to show you?
Oh, hey, you're here.
Okay, nice.
Yeah, show us the difference.
So KDP, Amazon is going to print and ship and there's only so many options.
So yeah, show your KDP version.
I want to show you guys the inside so you can understand the difference on why we decided
to spiral bound it.
So we went with the white originally, but we ended with the cream because the paper
wasn't high enough quality.
Yeah, like it wasn't as thick as we wanted it because you know, it's a homeschool planner.
So a lot of people go through and use markers and highlighters and all that stuff.
So like, you know, it's good, but it's not good enough.
Yeah.
So we kind of like tested the market a little bit, really figured out what we were doing.
Saw like, are people buying this?
We ran some ads, kind of figured it out, but our ultimate goal was to get to the spiral
no matter why.
But like, so when we went to the spiral, we did color.
We did our inscription page.
Yeah, we got all the tabs here.
This is like the main page.
We paid extra for like the really thick paper.
We got like all the trackers and stuff like that, and all the background.
But the KDP was a good start to kind of just like dip your toes and test if it's going
to sell.
Yeah.
Cool.
So just to explain that.
So KDP is a program that Amazon has.
A lot of our Rainmakers do sell products on KDP.
You can, it's like print on demand where you can upload a digital file, like a coloring
book, a planner, even a novel, right?
And when an order comes in, Amazon prints and ships it, but they only give you so many
options like cream paper or white paper.
That's it, right?
This size or that size.
You can't do spiral bound.
You can't do anything fancy, right?
So it's good for like just really basic things.
And there's some money to be made there, but ultimately what's going to increase your margins
is what they did.
Make a really quality product, manufacture it in bulk.
KDP, when you sell digital products, like the margins are just like, I mean, it didn't
cost you anything to buy any inventory.
So that's, that's the benefit, but you just.
You don't make a ton, you know, but it's a good thing to test it, like test the market.
And then if it makes sense, then go manufacture.
That's what we're doing with our children's books too.
We've launched two kids books at this point.
We do them all through KDP.
And then once they're selling, we're waiting till we do our third book.
We're going to make us, we're going to make a set of three and go to a manufacturer because
then we can like make like the nice, like foil embossed and the box around it and make
it really nice.
But we're starting with KDP because it's just like easy, it doesn't cost anything and yeah,
it's great.
So to answer your question, you can sell digital products through KDP that can be turned into
physical books.
You can't sell on Amazon right now, just like digital downloads, like, like you could on
Etsy, you know, like people buy like, Oh, just this template or this thing.
Right.
You can't do that on Amazon yet.
I could see them doing that in the future, but I don't know.
So right now it's kind of like physical products or KDP, which is a physical product where
you just need a digital version of it.
Does that make sense?
How I answered that?
Yeah.
And then I think you kind of touched on it, but in the beginning, but I kind of got distracted
by my kids.
So I think I missed it, but I just want to make sure I'm understanding how this works.
So basically I would give my idea to the manufacturer and they would execute it.
Right.
Like I don't have to say like, like how she was saying, I have this page for that and
the other, like, I don't have any of that.
They handle all of that.
I just give them the inspiration pretty much.
You tell them what you want.
And some manufacturers, like a lot of manufacturers, especially in China, they have like a dedicated,
basically they're a salesperson, right?
Who is the one you're going to be talking to.
Their English is great.
Like, and, and usually, and they're going to be working with you.
And I've had manufacturers that are like, Hey, I need everything from you.
Like, you know, you tell me the dimensions, you tell me the thing.
But I've also had manufacturers, like when we started selling those, those wooden toys
up there, kendamas, I have one on my desk here.
They're like these little wooden Japanese ball and cup toy.
You try to like catch the ball on the cups.
And so this company, this manufacturer was like Leo, like was the guy I talked to.
And he was like a small family owned business, you know, like, and it was like him and his
family like doing this thing.
Like it wasn't a big manufacturer.
And so Leo was like super awesome.
Cause I could come to him with basically an idea.
And I'd be like, I have no idea the dimensions that I need for this thing.
I have no idea the type of wood to use help.
And this guy like, like went out of his way to be like, Oh, let me tell you about the
wood.
Let me tell you about why you want this.
Like, okay.
The lathe only goes this big.
We can only do this.
So I would kind of just dream with him and he would literally like figure it out.
So I've had all kind of like some manufacturers were like, I need everything from you.
I need all the dimensions.
I need all the specifications.
And I've had manufacturers like Leo who are just like, I want your business.
I'll do anything it takes to get it.
And he like would literally like do like designs for me and like all this stuff.
It was pretty wild.
So I was super grateful for him is because I was brand new to it, but yeah, you basically
are going to, you're going to be the CEO and kind of tell the manufacturer what you want.
And sometimes you don't know.
So as long as I just ask questions, is it possible to make this, do you have any other
packaging options?
I see usually people package it in this, but what other options do you have?
You know?
And so sometimes I ask questions like that too.
I remember we were selling letter boards was one of our third, I think it was our third
product on Amazon.
We were selling those like felt letter boards.
You remember with like the little letters you could like, those are like super hot,
like 2018.
Right.
So I remember asking the manufacturer, like what other packaging kind of styles do you
have?
Cause our packaging was kind of lame.
It was like just the cardboard box with like a sticker on it.
And they sent me a photo from someone else and it was like this really popular brand
selling these things.
And it was like amazing packaging.
I was like, Oh my gosh, I want that packaging.
Like I want to like model mine after that.
I didn't even know that this manufacturer could do that type of packaging.
Right.
So if you're asking questions, you kind of can see what resources they have and it can
give you some ideas as well.
So yeah, it's, it's really like a relationship you're building with the manufacturer and
they want your business.
Cause if, if it works for you, they're going to have your business for a long time, right?
You're going to order thousands of units over years and years and years.
So you really kind of build this tight relationship with that, that agent you're working with
the manufacturer sales agent basically.
So yeah.
And sometimes that is the differentiator.
Sometimes I order two samples and one manufacturer has got really great communication and one
doesn't.
And so I'll go with the one that has great communication because it's, again, we're,
we're doing business together.
Daniel, I got a hand up.
Yes.
I just had a simple question.
Like how do you connect your partner to your account?
Because we are two and we're sometimes in different location.
So like a business partner?
Is that what you're saying?
No, no, no.
That's my wife.
I mean.
Oh, connect them to your, which account?
Yeah.
My, my, what's called the Academy account, like the app so that we can, so that we can
move the needle.
I mean, you know, like I've been in a masterclass in 23, so I'm doing this again.
So you guys can.
share the login. That's totally fine. So we, you know, in our,
in our mastermind, we basically, you know, we count couples as one, right?
So if you're doing business with your spouse,
you can just share the login and then you guys can both go through the stuff
together.
I don't have to create a new account for her.
No. Yeah. Just use the same email. Yeah. Use the same email. She can log in.
It won't boot you out or anything like that. And then you guys can do it
together. That's totally fine.
Okay. Perfect. Thank you.
Cool. Okay.
Suzanne is just a hand up from earlier or another question.
This was a question related to one that she had just asked about the remixes.
Okay. I think,
I think I skipped a step last night when I was doing my remixes on Instagram.
Again, so new to the platform. I'm not sure that I didn't use the template.
What's the difference between using the template and not using the template?
So the remix, when you click that remix feature,
Instagram requires you to like add something to it.
They want you to like, and you kind of probably got that warning, like, Oh,
you can't just post it. You have to add something.
So you could just type something on Instagram.
You can just like type some words or you could add a sticker or something.
We just do the frame. Cause it looks kind of,
it just looks kind of clean and professional, but like,
you can kind of figure out your own style and run with it.
So you don't have to use the frame if that's too technical or like,
you don't like the style. You could do whatever you're doing last night.
That's totally fine. So yeah.
Yeah. That's what I did is I just typed some words on it.
Yeah. Yeah. Yeah.
The other one that we see a lot of people doing is,
and not everyone wants to do this cause they don't want to always be the person
on camera, but there's a, and when you're doing the remix, there's a, um,
a green screen kind of feature where you can click it and it shows your face.
You ever seen these videos on Instagram where it's like someone reacting to
another video? So like, I think on my account, I have a couple of those.
Let's see here. I'll just show you guys what they look like,
but that's another really easy style of remix. And it's so easy to do.
If you're okay with being on camera, I know it's super silly.
Like that you're just like reacting to some other post. It works.
Like this is my personal brand. So it's a little different from Rainmakers.
And this is me just reacting to a post. But that,
the one that that one is actually shot. This is actually just me.
Like Kaizen my son is like Saturday morning. We let him watch a show or two.
And so he's watching like cartoons. Okay.
And I'm literally just sitting on the couch next to him, scrolling on Instagram.
And then I just like re I'm just reacting to this funny video, right?
This guy's dancing. The songs are the catchy.
And these videos when I do these reaction ones,
they get way more views than like my original content.
I'm putting so much work into because they're using this PVC,
this proven viral content.
And then I'm literally just like reacting to it like this.
Like I'm just reacting. I am like my head, I got bedhead, you know,
you know, it just works. So that's another style.
You can do these reaction style posts and you can see like my normal post might
get 500 views. And then we got 4,000 views. It's just like crazy.
So there's a lot of remix styles. We only taught one of them,
but there's a lot of styles that we use that are time leverage.
Like that doesn't take much time to do it. So Amanda, if you,
if you can unmute yourself, if not,
yeah, I was able to find that button,
but for some reason I couldn't find the other button. Sorry.
I was wondering while multitasking mama for here,
while multitasking and listening today, I was on Amazon.
I know what product I want to make. I already made my logo, but
do, do, can I just sign up under Amazon to become a seller?
Is that the next step? I'm jumping way ahead here probably, but I'm ready.
And I just, I, I have something I haven't created.
I obviously haven't done any of the steps that you've mentioned today.
I did sign up for helium. Thank you for that. Yeah, yeah, yeah.
But I would wait to sign up for an Amazon account.
And here's why Amazon,
if you sign up for an Amazon seller account and you don't do anything,
they'll actually just like ban you. That's just like deactivate the account.
And the reason is, I know. Yeah. If you already signed up, it's okay.
I have a solution for you.
The reason is Amazon is such a big opportunity.
People will just sell Amazon accounts like to people in other countries or
also sellers who have bigger businesses.
They want to buy backup accounts and stuff. Oh my goodness.
People were just setting up accounts and selling them.
And so Amazon basically put in this feature where if you,
if your account sits for like three to six months inactive, it'll,
they'll just like take it down. And so if you did sign up for account,
all you gotta do is you just gotta go list something on Amazon.
And so there's an Amazon seller. I didn't. Oh, okay.
I didn't sign up. I just had somebody pull in my driveway too. I'm so sorry.
Okay. You're good.
So I would wait for that until you have your sample and you're ready to go.
Yeah. Okay. Okay. I can't wait to hear what's next.
So yeah, all right, way to go.
You guys go do the work, complete the daily competition.
We'll see you guys tomorrow.
It's going to be a powerful, powerful day and keep getting those entries.
We'll see you guys very soon.
Bye bye.