♪ Waiting to go out ♪
Woo!
Welcome, everybody.
♪ So baby take my hand, I promise you won't drown ♪
♪ Cause if you see me dance ♪
All right, camera's on.
Monday morning, we're starting strong.
Get it right, sweetie, get it right.
Get it, get it, get it.
I heard there might be a prize
for the best dance moves.
Whoever can get the best dance move in the next 30 seconds,
and you gotta beat Danielle, that's the trick.
Danny, I see you with baby.
Don't dance too hard.
Baby.
Okay, just start with the fingers.
This is like, if you just start with this.
Start with your head.
This is a studdle.
Oh, dang, we got Kyla.
Kyla's daughter going crazy.
Oh, I think her daughter got a prize.
Okay, Kyla, you got a $20 Amazon gift card.
Oh, we got Belmond.
Oh, snap, Belmond's on, guys.
Watch out.
Yes, Belmond.
$20 Amazon gift card for Belmond.
Yes, boom.
I love it.
Natalie, what's up?
Adam, Lindsay.
Welcome, everybody.
I'm gonna fade the music out here.
If you guys don't know, Belmond's like a professional dancer.
We went to Mexico with her and she got everybody dancing.
So, okay, so Belmond got a $20 Amazon gift card
and Kyla's daughter, $20 Amazon gift card.
We'll put a link in the chat,
therainmakerchallenge.com slash winner.
Go claim those prizes.
Thank you guys for starting Monday off strong.
Now, this is gonna be a really fun three days.
And I think the best part of it is
I don't have to do anything after this first five minutes.
I just get to watch, enjoy,
and see you guys have some amazing breakthroughs.
I just came on to say, hello, what's up?
We are streaming this into our mastermind community
as well as our all new Rainmaker fam community.
This is a crew of people who are like,
man, I wanna be in the mastermind,
but I just can't be in there just yet.
And that's okay.
We got something that's gonna really help you out,
specifically financially.
And this method I love
because it gives you a lot of leverage.
We're all about leverage in life, right?
How can you build things that give you,
that allow you to do more with less, right?
And this is one of those things.
What you're gonna be learning this week
is how to make money just literally using this right here.
Okay, that's literally all you need pretty much, okay?
And that's an incredible skillset.
And so with that, I'm gonna turn it over to Danielle.
Danielle is gonna introduce our special guest trainer
we're gonna have all three days this week.
And with that, Danielle, over to you.
Awesome, thank you, Steven.
So good to see you.
Good morning, good afternoon, good evening.
Today, like Steven said,
we're doing things a little different this week.
Who's excited for something different this week?
That's what I'm saying, okay.
Liz is bringing the juice.
She's bringing the sauce.
How many of you are like,
I can always learn something new from my phone, right?
And how to make passive income.
This is a passive income community, right?
So I just wanna like tell you, okay, if you're excited,
can you just say I'm excited in the chat?
Like, let's blow the chat up.
Let's get excited, okay?
Because see, you thought you knew everything
about selling online passively,
but wait a minute, there is more for you today.
Who here is like, I like no inventory, no complications.
Keep it simple.
Keep it so like I can go this step by step
and I can figure this out, right?
And then also who all has a phone?
I mean, I'm wondering if Kyla's daughter has a phone.
Okay, no, I'm just kidding.
But we all have access.
How cool is that?
We have excitement today.
We have a phone, we have access.
And Kyla's like, no, she doesn't have a phone.
She's three.
Okay, cool.
Glad to hear it.
But I just want you guys to know that who Liz
is about to share today,
but she's not just sharing as an expert.
She's sharing as a mom of three kids
and who has a personal story of her own
and who I think can relate to a lot of you
in this community, right?
And so I was just telling her,
I'm so excited to hear what she has to share for you guys
because no matter where you're at
in your journey with Amazon right now,
your journey with your business,
this right here, what she is going to talk about today
can be exactly for you,
no matter where you're at.
and your journey right now, all right?
So whether you are like brand new to our community,
hello and it's your first time here
or you've been here for a while,
we're just excited for the next three days
and what Liz has to get us going.
So before she gets on, I just wanna let you know,
you guys know we like interaction here, right?
So if Liz is saying something and you're like,
if that's me, like let us know in the chat, right?
We wanna bring encouragement to our guests,
we wanna welcome her.
And if you have questions while she's speaking
or you're like, wait a minute,
I was wondering if you could let me know about this,
we are gonna have some Q&A time.
Okay, that's exciting.
Liz is like, you know what?
I would love to create some space for you guys,
I'd love to answer questions.
We get her one on one with some questions.
Okay, so be thinking if there's a question,
there are no stupid questions.
We love questions.
In fact, Liz loves questions.
That's how you learn.
Okay, so I want some excitement in the chat.
I wanna see some questions and without further ado,
you guys ready?
Are you ready for Liz and all of her goodness?
Can we blow up the chat and welcome Liz.
Come on in.
Good morning.
Happy Monday.
I'm Liz.
Boy, I'm gonna have to bring my A game with energy
over here because you guys are killing it.
I'm like, I'm inspired.
I'm like, let's go.
So thank you so much for having me today.
I'm really excited about joining you to talk about
the Amazon Influencer Program.
And like both Danielle and Stephen mentioned,
it really is the program I think in the Amazon space
that one, touches every part of the Amazon space,
seller, shopper, influencer, buyer, right?
But the other thing is, is it is the opportunity
that I wish I had had 15 years ago.
So Danielle referred to this, but 15 years ago,
I was a single mom with three kids under the age of four
and a couple hundred dollars would have changed my life.
And when I got started with Amazon Influencer four years ago
it clicked with me.
It was like, this is the opportunity
and I have it, is available now.
And I can tell other people about it as it grows
and as we get out there.
So for the last four years,
while I've been learning the program
and building tools for it and everything else,
part of my passion is sharing the opportunity
with other people, which is,
last year meeting Rainmakers at Seller Summit
and now to here, I'm really excited to be here
to be able to share this opportunity with you guys.
So let's dive right in.
A little bit of context about me,
just to give you guys some background
on all the things that I have done
in the Amazon space and beyond,
but I am currently a creator.
I have been an Amazon brand in the past
and also currently run an agency.
So I actually started in the brand creator space
almost 20 years ago now.
So back when I was running a homeschool moms conference
and reaching out to bloggers
to see if they would cover my event
and ask other moms to come join us at the event,
very early days of brands working
with content creators, right?
For the last 10 years, I've been in the Amazon space
and I've done everything from FBA to Merge to KDP
to Affiliate and then in the last couple of years
I've been working with Influencer,
but I started as a seller and I did the inventory,
I did the whole thing, paid my mortgage
with three little kids selling products on Amazon
and then went and worked
for one of the Amazon seller softwares, Jungle Scout,
which I'm sure a lot of you are familiar with.
And I spent six years at Jungle Scout
before one of my girlfriends said,
you like all the Amazon things.
I need to tell you about Amazon Influencer.
And I was like, well, heck yeah,
I'm gonna go try and get approved into this program.
This was in December of 2021.
And because people always wanna know,
I got approved with an Instagram account
talking about fitness with 2,700 followers at the time.
And it very quickly became obvious to me
as I was learning the program,
that there were no tools in the Influencer space
for content creators, either for product research
or for video management.
There was nothing.
Coming from the Amazon seller space
where we have 100 tools for every problem
that we need to solve, it was pretty shocking.
So...
I initially thought Influencer was going to be this great side hustle.
I loved working at Jungle Scout, but when I developed the extension, it was very clear
that I was onboarding people at 7 o'clock in the morning, 10 o'clock at night, that
I needed to go do Amazon Influencer tools and resources full time.
So I am also a founder of a SaaS program called Fluencer Fruit.
And when I left Jungle Scout, all of my seller friends were like, hey, you're leaving Jungle
Scout, Amazon Influencer, what do we need to know as sellers?
So I simultaneously launched an agency where I help Amazon sellers work with Amazon Influencers
for the type of content that we're going to talk about today.
All that to say, I founded Fluencer Fruit two years ago and was recently acquired by
Wayward, which is why their logo is on my title slide there.
And they do off-site, I do on-site, so now we are a holistic offering.
I am also a content creator, so you'll see me on TikTok and Instagram.
I love being there.
I also have Amazon Influencer content myself.
And last but not least, I am a mom to three teenagers.
They are now 15, 17, and 18.
So as I told Danielle, the stress on my face is unrelated to today and mostly related to
my teenagers.
I am married and I have two rescue pups.
So with that, let's jump into what we're here to talk about today.
We've got three days together and we are going to do deep dives all three days.
Today we're going to talk about what is Amazon Influencer.
There's a lot of confusion that comes up when we talk about Influencer.
We're going to talk about what it is, what it isn't, what type of content Amazon Influencers
create, where it goes, what kind of impact it makes, and what type of money you make
doing this type of content.
Tomorrow we're going to do getting into the program.
So we're going to talk very in depth about what you need, the process, the best way to
get there, all the things that you currently have that you can be using in that process.
We're going to go real deep on that tomorrow.
And then on day three, we're going to talk about making money.
And I actually named it monetizing efficiently because yes, you can just make money in this
program.
But I want you to make the most out of the time that you have because we do not have
infinite amounts of time in our day, right?
We all have the same 24-7.
And I want you to make money in this program, and I want you to make it with the most efficient
use of your time between product research, type of products, or type of content you're
producing.
All of those things, I want you to do it so that it makes you the most money with the
least amount of effort.
All right, so day one, what is Amazon Influencer?
When we start this process, I'm going to need to categorize influencer.
Because when we say the word, it is a very generic word that has been used for multiple
different contexts, right?
So when Amazon named this program, they did not do us any favors around influencer because
it conjures a bunch of different images and ideas for people of what that means.
So we're going to take a step up and look at this from a high level.
Everybody in our space, we are going to talk about as content creators.
Now you can create content on TikTok, on Instagram, on Amazon, any of those places.
When you create content for the Amazon space, you are either an affiliate or an influencer.
Affiliates create content on their social media platforms, Instagram, YouTube, and they
drive traffic from their audience to Amazon.
So that's an affiliate.
Influencers, because it's a specific program on Amazon, influencers are actually creating
content that lives on the Amazon URL, the Amazon domain.
So just so that we all have the same definitions and you know exactly who I'm talking about,
where and when, content creators is everybody.
Affiliates are driving traffic to Amazon.
Influencers are helping convert traffic once it gets to Amazon.
Now I alluded to this, but Amazon Influencer is a program that allows content creators
who are approved into this program to upload content that lives on Amazon.
So we actually, as influencers, have an Amazon.com slash shop domain that belongs to us.
That's where our storefront lives.
Our content is uploaded directly.
into the Amazon ecosystem, and then it is allowed to live on Amazon listings.
You are not required to share this content somewhere else.
So one of the conversations we hear all the time is, I mean, I have this other
social media, but I'm talking specifically about fitness.
I don't really want to sell to my audience.
If that's you, this program is for you because you don't have to sell to your
audience. The flip side of that is I'm creating all this content for Amazon
products. Can I post it to my audience?
And the answer is, yes, you still own that copyright.
So you have the ability to also post it over on your social media or a blog or
anywhere else like that content belongs to you.
It's a really good balance for people who are doing a little bit of both or
neither yet. Right.
The other thing is, is it can be faceless.
This is the next question that people want to know.
Do I have to be in my videos?
You are not required to be in your videos for this onsite content.
I will tell you that anecdotally being on camera converts better, but that doesn't
mean that you have to because we're talking about incremental changes in what
you're actually selling.
So, yes, absolute best case scenario.
You're on camera.
You're talking to the user.
But if you're like, I can't get there, I need to do voiceovers, I need to only be
demoing products with my hands in the video, that's also OK.
Right. This is the program that gives us a lot of options and a lot of flexibility.
And the last part of this is, how do these people make this money?
Right. And so Amazon is putting your content on the site, which I'll show you all
of where it goes, what types of all that stuff is coming.
But the basics that you need to understand at this moment in time are if somebody
watches or engages with your content while they're shopping on Amazon and then they
make a buying decision, you make a commission.
Our commissions are one to four percent just as an average.
So we're not talking tons of money off of each purchase, but it's traffic that you
didn't drive. You didn't have to bring anybody there.
Amazon is putting your content in places where people are actively shopping, looking
for information about products.
One of the things that I think is really helpful is to know what Amazon's stated
purpose for this program is, because when you have a question about what should I be
doing in the program, should I create this kind of content?
What if I do this with the content?
When you know that Amazon developed this program to help shoppers make more confident
buying decisions, it answers a lot of those questions.
Right. So what type of content?
Well, I want to develop content that's going to help somebody who's in the process of
buying something make a decision about whether or not they want to buy that item.
Right. Now, Amazon calls all of this on-site content shoppable content because they have
to have a unique name for everything in the ecosystem.
Right. But shoppable content is just Amazon's fancy way of saying user generated
content. And hopefully this immediately demystifies a lot about this program.
Right. User generated content is this big fun buzzword right now.
Everybody's talking about it.
Every brand is like we work with creators for UGC.
How do we get more? And content creators on every social media platform are like I
create UGC.
Right. The good news is, is it is literally as simple as it sounds.
It is users of a product generating content for that product.
And it can be any type of product.
Right. Digital, physical doesn't matter.
UGC in general is this big open box of just talking about products that you like, love
or sometimes don't.
Right. UGC itself includes unboxing videos, reviews, answering questions, talking about
what it looks like in your space, assembly videos.
One of my favorites is comparisons of what I thought I was getting versus what I
actually got. You know, the like Timu orders where you're like, I thought this was a
teddy bear and it's a keychain.
That is all helpful content when people are deciding what they want to buy.
So when we talk about shoppable content, it's going to include all of these things.
Right. All of this different type of UGC is stuff that we can upload to Amazon.
Now, types of shoppable content, we've talked about what can go inside the shoppable
content, the different types of UGC.
There are different formats that Amazon allows us to create for this UGC.
The first one is shoppable videos, and this is where we will spend the majority of our time throughout the next three days, because this is where the money is just honestly, right?
Like if you were going to spend all your time doing one of these things, it's shoppable videos.
These are literally just videos about the products with all the things we talked about, either an unboxing, an assembly, any of those things in these videos.
They are anywhere from six seconds to 10 minutes.
I don't recommend that you hit either of the extremes because six seconds, you can communicate information that will help a shopper make a decision.
But also usually it takes a little bit longer than that.
And 10 minutes is usually longer than what most people will watch on Amazon.
Now, that being said, you'll see that some of mine here are 30 seconds, and most of mine are somewhere between three and six minutes in this screenshot.
And people do actually watch some longer form videos on Amazon, depending on the complexity of the product, right?
So like my dog bed here was 30 seconds because I just wanted to talk about how it does a good job cooling off the patio in the Texas heat.
But the almost six minute video is of the dog de-shedder, right?
It's like me walking through all of the attachments, how to assemble it, how my dog likes it.
And people watch a solid percentage of that video and then buy that product because I've walked them through the entire thing.
So the shoppable videos is where we'll spend most of our time.
There are shoppable photos.
On the right side here, you'll see one of my shoppable photos with a record and a record player.
Amazon recently shut down their Amazon Inspire program, which is where most photos showed up.
If you are already doing photo content on another social media platform, then by all means, upload it and tag it on Amazon because that's a no brainer.
It's a low lift.
It's something that I wouldn't spend a lot of time developing if it's not something you're already doing.
The one category that does have a decent number of photos show up on the product listings is going to be clothing.
And it's because they don't have some of the other placements that we'll talk about.
So those are kind of my like disclaimers for photos.
And the third type of format that you can use for shoppable content is Amazon Live.
These are live streams.
This is another one where if you have an existing social media audience and you are looking for a place to drive them so that they can shop from you, this is for you.
If you're just getting started and you want to incorporate live streaming, I would do it on a different platform.
Amazon Lives were previously placed on the product listing, but Amazon has discontinued that.
So we don't have the organic exposure with Lives that we previously did.
So as you're getting started, this is another one where they're fun.
If you are passionate about live streaming, maybe consider TikTok for that portion until Amazon kind of has like a little bit more traction or until you can drive an audience to the live stream.
So what can you create this magical content for, right?
Anything that has a product listing on Amazon you can create content for.
No, you do not have to purchase it on Amazon in order to create content for it.
The only requirement is that it has a listing of that exact product on Amazon.
So if you bought something at Walmart or Target and you're like, oh, this Cuisinart is actually on Amazon, you can create content for that listing.
Again, using that rule of thumb around, does it create value for the shopper and does it help them make that more confident buying decision?
And obviously it doesn't matter if you bought it at Target, if it's the product, you can help them decide if they want to buy it or not.
Now, in each video, people will always ask how many products can I put in a video, right?
And the answer is going to be between one and three.
People have very strong opinions about this.
You will want to play with this a little bit, right?
Product videos or shoppable content that has one product tagged in it does tend to do better than videos that have multiple products tagged in them.
But Amazon often asks us for comparison videos with two different products.
tagged. Sometimes you're working with a brand that's like, hey, we have a dog leash, a collar,
and a bowl. Can you put all three of these in a video? Yes, you can and still get all of the
benefits that we're going to talk about. Best practice, especially as you're just getting
started, pick one product and talk about it well, right? Do that one thing and do it well.
The placements that we are literally, the next slide, going to talk about the on-site,
on-the-product listing, you cannot tag more than three products in order to get the placements
that we're going to talk about. If you are passionate about, like I've done my gym bag,
a picture of my gym bag before, and I have six products in there and I tag all six,
on the photo it will show up in all the usual places, but if I tag a video with all six of
those products, it will actually only show up in one place and that's my storefront. It does not
get the same placement opportunity as the single to three product tagged videos.
Hey Liz, I have a question. Yeah. With the one to three products in one video,
are you saying all of those should be in the same niche? You had mentioned like dog things and then
gym things. What do you think about that? I think they should be related, right? So like I did have
one brand that I worked with and they were like, listen, we have this, it was basically like a
koozie for by the pool that was developed with like the same material that NASA uses for some
part of their process. And so they wanted the content creator to be in a NASA shirt
that was, they were talking about as well as using the koozie as part of the conversation.
So even though it wasn't the same brand, it was a related sale process. So I'd say as long as
you can talk about it organically in a way that flows for the buyer, you're good. What we would
want to avoid, right, is being like, here's the dog collar and also my new rowing gloves, right? Like
buyers are going to have a hard time with that, but as long as you can tie it together, I think
you're good. Well, I can also see this being really beneficial if, you know, to selling like three
things at one time, like kind of like in the Amazon cart at the bottom where it says you may
also like this, this and this. Is it kind of that idea as well? Yeah. And so like for Rainmaker
sellers, as an example, like one, you have friends in here who are also doing like multiple different
products. If you can relate them, do that. But the other piece is, is if you have multiple products
that are all related, you can cross sell using this because it's going to show up on one of
your product listings. And that's going to be like, oh, I love this dog bowl. Oh my gosh,
this same seller also has a leash. I'm definitely buying that because the content creator is
talking about them both in that video. So it is, it's that upsell, that cross sell that you can do.
All right. So we've said onsite. I know I say onsite a lot as we get started. So let's talk
about like what onsite actually means for this shoppable content and where it shows up. So this
is my storefront and your storefront is the first place that all of your content is going to show up.
It is amazon.com slash shop slash mine is Liz on a journey. So yours will be whatever your
handle is that you apply with, right? Amazon owns this, but we own the content. I don't know that
there has ever been a program that has that type of like authority and credibility. As cool as the
domain is, the storefront is probably the most boring placement that we will talk about today.
This is more of an affiliate tool, right? So those affiliates who have Instagram, TikTok,
YouTube, and they're driving traffic. Amazon originally developed the storefront to give
affiliates a place to drive traffic that was FTC compliant. So when we step into Federal Trade
Commission FTC compliance, you have to disclose as an affiliate that you are earning a commission
when you send people somewhere from your social media, right? So you'll see underneath Liz on a
journey here it says earns commission. This is an FTC compliant disclosure. So affiliates were
having a hard time in emails or other like locations being able to send their traffic
directly to a product listing because it didn't have the right FTC disclosure. So amazon developed
this storefront. So if you're driving off-site traffic, this is a great tool.
for you. Now probably 85% of the content creators I work with are not driving traffic. You can be an
affiliate and an influencer but most of the people I work with are only doing influencer. You have
off-site but not driving a ton of traffic, right? So this is something that you may or may not
utilize the way Amazon intended us to, which I think is like most of the things we do in the
Amazon space, right? But just to give you a real quick walkthrough of what's on your storefront
and where. So of course at the top is my handle, that's my username, earns commission, my disclosure,
my little tagline, and then Amazon lets us link to our social media. You're not required to put it
here but when you start wanting to work with brands this is where I coach them to find you.
If they've found you on Amazon I coach them to come to your storefront and find you on your social
media. The fact that Amazon lets us link to this is magical because Amazon does not like anybody to
drive traffic away from amazon.com and this is our opportunity to get people to reach out to
us directly. So at the top you've got your social. You can connect YouTube, Instagram, TikTok. It does
not have to be the social that you were approved with, just so you know. Mine happens to be but
you can you can link to any of those unrelated to your approval process. Now at the top they've
given us curations which is basically folders or collections of your content. It can be your
pictures or your videos and then you also have the ability to pin items. So if you have those
videos that have done really well, converted well for you, pinning them at the top, even if you're
not driving traffic, gives you a place to send brands when they're asking you about your stuff.
That's like if you visit my storefront at the top you'll see my best converting videos
so they can get a feel for you, right? So from an exposure and a tool perspective the storefront is
great. You can use it for all those things. From a money perspective this is usually not where we are
making our money. But on-site shoppable content, this is where it gets really exciting. Amazon on
the product listing lets us have our videos above the fold as close to the buying decision as
possible, right? So if a brand is brand registered and they have uploaded one product video they get
this upper video carousel. So underneath it you'll see number of videos here, right? Sometimes it's
under the main image, sometimes it's to the left of the main image, but this is what they get.
Now when they have uploaded at least one product video we get this pop-up when you click on it.
The very top here says videos for this product, that's the brand. No matter what kind of testing
Amazon does with this carousel, 98% of the time top video is the brand, rightfully so.
Directly underneath this it says related videos for this product. Again a little confusing but
these are actually Amazon influencers who are creating content specifically for this product
listing. Amazon states it a couple different ways but anything that doesn't say customer videos
is Amazon influencers in this carousel. So now you know. You've probably seen it before,
most people think that we're customer reviews. So now when you shop you're gonna be like oh
that's what that is, now I see it. But if you're wondering directly under where our name is,
no matter where we are, so like this lower left section you can still see my Liz on a journey,
you can still see my bio picture and it always says earns commission with a little info bubble,
right? So if you're like I wonder if this is an Amazon influencer, that's how you know.
Hey Liz, there's a question I think would be a good time before you keep going deeper. She says
for your storefront, does the profile picture and display name need to be your picture and name or
can it be a logo and another name, maybe your brand name or something? That is such a good
question. I'm glad that you tagged me for that. So your profile picture does not have to be you.
It can be anything, you know, with everything. But yeah it can be a logo, it can be your dog,
it can be a picture of your rower, it doesn't matter. This is actually leads into kind of an
extended answer here because you also are not required to be the person doing your videos.
It used to be that if I was approved with my social media that I had to be the person in the
video every time. But Amazon changed that rule a couple years ago. So if you get approved with
your Instagram and you have a group of people in your neighborhood,
who want to be doing videos, you can actually pay them $5 a video and upload it.
You own the content and the copyright to your storefront.
Like you can have multiple people show up in your videos.
You can have nobody show up in your videos,
but ultimately like there are full-on agencies who have 10 employees creating this type of content.
So Amazon basically had to change the rule is my kind of guess,
but you can do the same thing.
If you, your husband, your partner, like your next-door neighbor,
your best girlfriend, like wanted to create content together, you can.
I love that. Lindsay in the chat also said her kids,
which I think is really, can kids be in the videos? Is there like an age?
Yes, great question. So there is an age limit.
13 and under, they have to have an adult in the shot with them.
So yeah, so I did like some Monster High dolls with my kiddo like a couple years ago
and they were under 13 and I'm literally standing next to them
while they talk about the Monster High doll.
I did like a little bit of an interview,
but it doesn't matter what you do. You just need to be in the shot.
If they're older than that, they can actually do the videos
and be in the videos or whatever.
The thing that I would probably call out is Amazon is never going to email you
and be like, how old is that child, right?
They're just going to suspend your videos if your kid looks 13 or younger.
So if you have a kid who's 17, but looks very young,
I might like think that through for a little bit,
but for the most part, it's that 13 and under and then 14 and up.
And then with the 13 and under, what if there's no face of the kid?
Maybe it's just their voice or would that be okay?
Yep.
Okay.
If they're not in the shot, there's no requirement around like the voiceover portion.
And then my other question is a lot of us work with assistants,
virtual assistants. Have any thoughts on having an assistant do something like this for you?
Yeah, absolutely. So you can definitely like have your VA script, film, do any of it.
The one area that it gets a little sticky is the upload portion.
So unlike FBA and the seller side of things,
where you can create multiple profiles and invite users into your account,
the associate, influencer, affiliate side of things does not have different user access to your upload platform.
So you basically then have to give the VA your actual login information.
So I would say one, Amazon says not to do that.
Second, if you've known your VA for a very long time,
I do have friends who are comfortable with that,
but that is a decision that you will need to kind of like make.
So from a content production all in terms of service,
I'm going to leave my white hat all the way. VA access gets a little foggier.
All right. So now that we know this is here, right,
when people are shopping, they're clicking into these videos.
We have some really cool stats around how much better video converts than text,
better UGC converts than brands. It builds trust.
It brings engagement, all these like really cool metrics.
But basically, if somebody is coming here
and they're looking for information about this product
and they watch my video and then they buy a product,
I make a commission. It's really just as easy as that.
Now, how do you get into the carousel? Amazon controls 100% of the placement.
I upload a video. I tag my one ASIN.
It shows up on my storefront. That's the one predictable piece.
And then Amazon does all of the other placements, right?
So all of this falls within Amazon's control.
On Wednesday, we'll talk about best practices
and strategy for getting into this carousel.
But for now, know that ultimately Amazon controls the placement.
Now, the next place that our content shows up is down below the fold.
So underneath that product info, there's what we call a lower carousel.
This one is a little bit different.
This is going to be sellers, content creators, and customers all mixed in,
which in some ways is great, right?
Because even more so, we look very organic right next to customers.
In this particular situation, it doesn't work out fantastic for me
because my video is next to a customer review that says,
disappointed that it doesn't work, right?
But all the more authenticity to where my video is in this carousel.
It does not convert as well as that upper.
but it is a very important placement
and it does convert well,
just when we optimize that upper one is better.
And these I just call miscellaneous.
These are obviously on mobile,
but Amazon does a lot of testing with influencer content.
They're not going to tell you that they did it.
You're just either going to see a lot of views
or your income's going to shoot up from it
and you'll be like, what happened?
And hopefully one of your friends sees it if you don't,
which is what happened with both of these.
So in the first one here,
this brand does not have a product video,
which I just got done telling you,
they have to have a product video, right?
Here, Amazon was testing me as the only video
on this product listing.
I sold a lot of coat racks that week, right?
Because I am the video in this carousel
on mobile and desktop.
Testing, it's not there anymore.
It was a short-lived test from Amazon.
But it's one of those things
where without any additional work from me,
I made more money.
Thank you, Amazon, right?
Now, the second two pictures here,
more miscellaneous testing from Amazon.
A friend happened to cross this
while she was searching for an iPad case.
This is the search results.
I am, instead of the optimized product image
that that seller paid and sweat tears over,
it's me, the video in the search results.
And you just click on my video and it pops me up,
still in the search results,
so that people don't have to even go
into the product listing to engage with my content
and then make a buying decision, right?
Now, this is a $10 product.
So when my sales shot up from a quantity perspective,
I did not retire off of this money on 20%
or 2% of this, right?
But it's really fun to watch.
Again, that was money that I did nothing else for.
I uploaded this video
and Amazon does all these cool things with it.
Passive income is passive income, right?
I'm just saying.
And we're all in this community, all about that,
all about different opportunities.
And so, amen to that.
One more question.
And not sure if you're gonna get to it already,
but a couple had the same question,
which I love when all of our minds are in sync.
So again, you guys, if you, I know, right?
It's like we're together.
If you have questions, keep dropping them.
I'm gonna get to them when it makes sense.
Basically, okay, there's five videos,
five different people, same problem.
The user watches all the videos.
Who gets paid the commission?
Oh, you guys are gonna hate this answer.
We don't know.
Amazon doesn't tell us.
I will tell you what I believe in my heart and soul
to be true, which is that I'm hoping
it's last touch attribution.
Meaning if I am the last person that Amazon assumes
that I am the person who convinced you to purchase.
But truthfully, Amazon does not tell us.
And so, people have a lot of guesses.
People guess split commissions.
People guess first touch attribution.
People guess last touch attribution.
Amazon doesn't tell us anywhere.
So, motivation for us all to be as compelling as we can
for the moment they watch ours.
There you go.
All right.
This is important.
I pulled a Rainmaker example
because we've done some very cool campaigns
with Rainmaker sellers as well.
But for you, when you start creating this content,
you know why Amazon wants it, helping those shoppers.
Like, right, we've got that.
Why do sellers want it though?
Sellers, first of all, a lot of sellers don't know
that we exist, what we're doing, why we matter.
So, for you, understanding what the impact
to the overall ecosystem here just helps build the value.
Especially because by day three,
you guys are gonna be working with brands,
stacking commissions.
So, having these talking points
about what the impact of this content is
will only help you exponentially earn in this program.
All right.
When affiliates drive traffic
or brands use pay-per-click advertising,
sponsored ads, sponsored brand,
whatever, however they're driving traffic,
we're helping convert it.
So, the conversion rate is the metric
that this onsite shoppable content helps with the most.
When you talk to brands, so many of them are like,
and can you drive traffic?
Listen, you're already paying a lot of money
with a lot of different people
to drive traffic to this product listing.
Let me help you optimize your product listing
and convert more of that traffic, right?
So, we worked with one of the Rainmaker sellers
and this was the email that I got from her,
which was, I got an instant boost in sales
in the sensory swings after you posted the video.
It makes a real.
feel impact for sellers.
And we all know sellers who could use a real impact
to their listing right now, right?
Like at any given point, but we got
a lot of specific seller-related struggles at the moment.
So this is where it gets really nitty gritty.
Amazon's happy because they're making more sales.
Buyers are happy because they have more confident buying
decisions.
Sellers are happy because they're making more sales.
And the content creators are making a commission,
literally touching everybody in this ecosystem
in a positive way.
Now, just some extra metrics for you, because I'm a data girl.
We did a case study, and we did this across a couple sellers.
I'll tell you two.
One of them is a Shark Tank seller.
So every time her episode reruns,
she hits this huge spike in looks on her product listing,
right?
A rerun month, she could run 50,000 to 70,000 people
looking at her product listing, right?
Non-rerun months, she does close, but that's a lot, right?
So we did a campaign where we dropped
six of these shoppable content videos on her product listing
with very intentional information about the product,
how much it carries, all these different things, right?
We took her conversion rate from 3.09% to 4.28%.
When you're talking about 50,000 to 70,000 people on a product
listing, a one-point jump in your conversion is monstrous,
right?
On the flip side of that, because she's
got a ton of traffic, and she does pay for traffic,
but sometimes she doesn't need it, right?
On the other side of that, we had
a seller who had a listing with 5,000 to 7,000 views a month,
little less, didn't have any other shoppable content already
produced.
They were doing, I can't remember what their conversion
rate on this one was.
But we took them month over month.
Just dropping these shoppable content videos,
we took them 1.9x in sales.
Year over year, they were 3x in sales.
I thought, that's crazy.
Is this a seasonal product?
Like, we just happened to hit your spike for the summer.
And they were like, no, last year, this is 3x from last year.
It's not a seasonal jump.
So there is very real-world impact to these videos showing
up on product listings.
OK, love some data, right, everybody?
We talk about knowing your numbers.
What does that look like for you?
And so appreciate you mentioning that, Liz.
I'm sure you'll go into, guys, we're going to hit more later,
OK?
I promise.
This is just the beginning, OK?
We did have a question.
Is it best to find products that we're the first,
besides the video, already from the company?
This might go into the saturation of the market.
Oh, my god.
I could not have paid you to set that up.
This is our community.
We are all on the same page.
I love it.
We're all on the same page.
OK.
So direct answer to your question, yes.
It is the best to look for products
that you are the first one post the product
video from the brand.
That is the best.
I'm going to tell you that I'm going to answer that,
and then push pause on the rest of that conversation.
Because Wednesday, we're going to do a real deep dive
into product research.
And we're talking all about what to look
for when you're looking for the best products
to create content for.
OK, love that.
So you guys heard that.
She'll dig more.
I'm on Wednesday, on day three.
And then I wonder if you're also going
to dig deeper into this next question in another day.
But it's about asking an influencer
to work with your product.
Do you mail them the product?
Do you ask them to purchase it off Amazon?
Are you going to talk about?
Because a lot of people in here have products
or are building their first product.
Yeah.
I will definitely answer that.
And we will go deeper into the brand influencer partnership
on Wednesday.
I have that in the talk.
But I do want to, because this is always
worth saying multiple times, you will
need to send the product to the creator
that you're working with if you want them
to create content on Amazon.
And here's why.
In 2017, Amazon made it against terms of service for sellers
to solicit incentivized reviews.
Now, they're talking about written reviews, right?
But basically, anything that a seller
does that is interpreted as manipulating the sales algorithm,
meaning you have a content creator buy something
so that it shows up as their purchase and you reimburse them,
or you pay them for content, or whatever that looks like,
that's against terms of service for the seller.
So most content creators who are in the influencer program
actually do that.
it will not do that out of concern for the seller's account
because we don't want you guys to get shut down
for something that is pretty not like,
it's no big deal in like the general world,
but in the Amazon space, it is a wildly big deal for them.
They do not allow any sort of incentivized manipulation
of the algorithm.
Okay, that makes sense.
And actually our next question,
I think might also tag with this.
So what if I'm making product videos
with onsite placement for my own product?
Yeah.
Is that not a good idea or?
So this is one of those gray areas
where Amazon hasn't been like, do this.
They've kind of said like,
hey, we're gonna let you into merch
so that you can develop your own t-shirts
and then definitely sell those to your audience
and create onsite shoppable content for it.
So in some ways people are like,
yes, we can definitely,
if we're also selling a physical product to FBA,
have an Amazon influencer account, an FBA account
and create shoppable content for our own product listings.
People do it.
Do I think long-term that Amazon is going to allow that
to be terms of service compliant?
I don't.
From Amazon's perspective,
as honest as everyone is in here
and as authentic as you would be in your shoppable content,
we know that we can't have nice things
because people game the system, right?
So at some point, Amazon is probably going to come out
and very clearly spell out
that you can't create shoppable content,
even from a different account for your own product listing.
At the moment, I would consider it gray hat.
So you can take that for what you are comfortable with.
I would probably not lean into it,
but Amazon hasn't given us a direct ruling.
Okay, I've got some more questions coming in.
I just want to like look at the time right now.
Are you feeling like,
let me hit you with a couple more questions
or maybe you continue for a little bit?
I've actually, I think I've got one more slide.
Okay, let's do that.
Let's have you finish.
Okay, I saw the other two questions.
We'll get to those.
If you think of any more, pop them in
and Liz, go ahead and finish us out.
Perfect.
So Danielle, you said,
or does this speak to the oversaturation of the product,
of the product listings and the program, right?
So thank you for that, Q.
Because inevitably, you guys,
we're going to leave here today and we are excited.
This is the opportunity, right?
This is something that I can do
that I don't have to be on camera or I can be on camera.
I don't have to drive traffic or I can't, right?
This is a very cool opportunity.
And inevitably we all have glasses,
half empty people in our circle
and you're going to walk away and tell somebody like,
guess what?
And they're going to be like, oh, it's so oversaturated.
It's just not the same, right?
Like 100%.
We hear this all the time, right guys?
All the time.
Even building a business in general,
e-commerce in general.
Yep.
So this is good.
We need to listen to this right here.
I think this is going to really encourage us.
Because I'm, again, a data person.
This is the data.
When people are like, oh, it's so, you're never going to,
no, they're never going to
because they're not going to put in the time, right?
This is the numbers though for you
because emotionally I can tell you all of that
and we can be very inspirational.
However, in 2022,
Amazon was doing $1.4 billion of daily sales
up from 1.29 in 2021.
We're never going to saturate this market.
Like there is so many products that need content.
Approximately 3,700 sellers launch on Amazon every day.
If every one of those sellers launches a product,
that's an additional 3,700 products every day launching.
If only half of them make it,
let's say 10%, 370 products every day
need somewhere between five and 20 videos,
we got this, right?
Third-party sellers alone,
not including what Amazon is doing,
sell over 7,000 products per minute.
And in 2021, Amazon advertising earned $31 billion.
Amazon advertising is the umbrella
that associate and influencer sit underneath.
So some of that's ad money, some of it's associate money.
This is a big chunk of Amazon space.
And ultimately, Amazon's focus is on the buyer, right?
They are unapologetically shopper-first.
Videos are good for buyers.
Videos are good for business.
is good for all of us, they're going to keep pushing this out. If you have been active in
the FBA space or you have friends who have been, you'll know that the way that Amazon
does international expansion is we will get everything buttoned up on the us.com and then
they will push it out internationally. Amazon Influencer is just being pushed out internationally
which means we have at least 16 other marketplaces that have little to no influencer content. Now
when all of the marketplaces are currently turned on, I do an extra 20 percent. Is that life-changing?
Yes, but is that going to be the same on every platform, every .co.uk that you're making on
the .com? No, but you've done zero additional work. You're uploading the same content internationally,
right? So we're doing, we're making more with less. So when people talk about like it's saturated,
listen, no program is blue ocean forever. No platform can sustain that. TikTok, blue ocean
for the last year, slowing down. They have to implement infrastructure, but when they take the
programs to an infrastructure standpoint, they're building for longevity and that's good for us
because we want it to be stable. All right, I have, I forgot, I have one more because you know,
but this is where we're going tomorrow. So this is my teaser for tomorrow. So how do you get into
the program, right? You have to have an engaged audience on one of the approved social media
platforms, Facebook, Instagram, TikTok, YouTube, and it's a two-part application process. So tomorrow
we're going to dive into how you use each program, how you get in, what the application process looks
like and talk about like if you're starting from zero, what you should do, or if you already have
a platform, how you should utilize it. Okay, so you guys, we're in the month of April. I don't even
know if Liz knows this, but do you guys remember our theme for this month? Can you pop it in the
chat if you remember what we are all about talking about in April, at least in Mindset Monday?
Abundance. That's right. And that's what this is. I need you guys to remember
that there is an abundance for you, that this huge piece, as Steven also says, we all get a piece of
the pie. Look at the numbers. Actually, Liz, can you go back to that, to the numbers? I think it
was two slides ago. Maybe someone needs to take a picture of this to remind yourself,
why can you not be one of the sellers? Why can you not be a part of this billion-dollar industry
that is going to keep growing? The e-commerce industry is growing and we all get to be a part
of it. So I just had to take a moment to acknowledge that this is abundance thinking,
right? We want to partner with, how can I? There's more than enough for me. Instead of,
it's saturated. How am I going to fit? So I want us to keep that in mind because we're big on
coming from business from an abundance thinking standpoint. Yeah. What is it? You don't have to
try and eat the same piece of pie. The pie gets bigger, right? There's no
limit on, we can both be successful and we can help each other be successful. And my
success does not mean that you cannot have equal and beyond success. It's a really cool opportunity
and e-com in general, right? There's a lot of space. There is. And I'm so glad you're reminding
of that. As I think some of you in here, you get in the weeds, right? Get stuck. And so I just
thought that what a cool opportunity to be like, Hey, remember we have tons of opportunity. And
not only do we have tons of opportunity, but Liz, you're literally going to walk us through in the
next two days of like how to get into this program, how to create content and then monetizing
efficiently week on week three. Okay. So I've got, I've got like quite a few questions. I'm,
I am taking note of all of your questions guys. So right now we're going to do 15 minutes. All
right. To honor the time and honor everything. So today we'll do 15 more minutes. If I hear me out,
if I don't get to your question, come back tomorrow and we got you because there's an
abundance. All right. So 15 minutes, I'm going to start with okay. So you're saying we cannot buy
the products on Amazon to create stoppable content, but the sellers need to send us the product.
Oh, good clarification. You're not required to buy the meeting. There are multiple ways.
Oh, sorry. No, it's okay. There are multiple ways that you can acquire products. One is you go buy it right or you acquire the product. So this is like, if you're doing product research, or you're buying something for the house, you don't have to have purchased it on Amazon. You can buy it anywhere.
For the brand side of things, if you are working on a brand deal, they need to send it to you. Does that help clarify the difference in those two situations there?
Yeah. Okay. Yeah, no, that's awesome. Perfect. Okay. Can you get onsite placement for Amazon branded products? For example, Amazon basics, cardboard moving boxes?
Yes, you can. They might not have an upper carousel a lot of times because Amazon doesn't optimize their listings, right? But yeah, I mean, the ones that are kind of like the outliers on this are like Apple, Dell, those really big brands, they pay like extra to Amazon to control what goes on their product listing. So like they don't have an upper carousel.
Sometimes Amazon still gives them a lower carousel and people will or you'll be on like a related page. Like oh, videos for a related product. If you reviewed like a Samsung, and you also have the Apple in there or whatever, like, but there are some of those that they don't have great onsite. But if you own it, I would still probably do it. But it's something you want to look at ahead of time and make sure that they have something on that listing. Otherwise, spend your time doing a different product.
Awesome. All right. Does Amazon or the seller pay for the Amazon influencer traffic?
So nobody's paying for Amazon influencer traffic. Sellers pay for listing traffic, like driving people to their product listing. Amazon controls Amazon influencer placement. But there's there's not like direct traffic being driven to influencer videos.
Okay, awesome. Okay, um, what if you don't have a big following on social?
Hmm.
Oh, I'm so excited you asked that because tomorrow we are going to talk about how you go from zero.
If you have a following, then we can definitely lean into that. If you haven't started, we'll talk about TikTok. And I know we're going to also talk some about Instagram because Rainmakers has a great Instagram training.
Yeah, we're going to like, in conjunction, talk about those two of those things. If you don't have a big following, what I want you to take away from today is you've still got this people get in with 200 followers on TikTok. It's okay. That's good. Yeah. So like, I'm not talking about don't worry, you got this. It'll only take you three months to build up 10,000 followers. No, I'm talking about like, it's going to take a couple weeks.
And then it will take two more months or so and we have like a timeline but I think from zero to monetized on site you can do within four months.
And you know, this is really good because we all know it's not like we're not in here like a get rich quick kind of thing. It's like get rich as you build and try things and build and try things and this is another thing to build and try.
What about somebody who's like, I haven't kind of along the same lines like I haven't posted on my Instagram for a while. Does that hurt my chances of applying?
So it is not going to hurt your chances of applying. It is going to hurt your chances of getting on site placement approved. Two separate parts of the process.
Okay, are you going to go more into that?
Yep, we spend a lot of time talking tomorrow about the two parts of the process because it is one of the biggest points of confusion for people because they're like, I got in immediately and then they're like, I only get three chances at getting approved for on site placement.
And they're like, it says video quality. It's never your video quality, guys. Your videos are great. It is always your off site engagement. So that's a teaser but we'll talk a lot about it tomorrow.
Yeah, Amy, I saw your question. I'm going to get to it right now. So there was a training that Steven did about purchasing followers over the world. Do you know how to move them to the US? Do you know anything about that?
I don't. You purchased followers for what platform?
Amy, do you want to specify your question by saying my question is?
My question is, I don't know if it was a year ago or two years ago, but Steven did you purchase followers over the world?
a training on how to get into the program quickly and so we would spend, and I spent $30 to get
2,000 followers and I got my three videos in, I got placed, but then there was all,
I think it was the money making machine program or whatever, but the last part of my question is
I don't remember how to get into it to see if I'm even still there.
Um, so that's a good question. Do you remember if you used your same login that you have
for either your seller or your shopper account or did you create a new email and login?
So there were two. There was one that we did with Facebook, like doing reviews on Facebook,
and then there was one with Amazon and I have like 10 with Amazon.
I think what I would do is I would go to whatever email account you think you used
and search for Amazon Influencer because at some point they sent you an email saying,
congratulations, welcome to Amazon Influencer. So if you don't remember, that's probably where
I would start. Okay. Because there's not like, there's not a good way to search storefronts
because the second thing that you could do, it's not as great, is go to Google,
search Amazon.com or Amazon shop and then the handle that you think you got approved with.
So like I would do Amazon space shop space Liz on a journey and see if that would pull it up.
It's not amazing, but you could find it and then at least you know like, oh yeah,
here's my actual storefront. This is how and it could lead you down a path of figuring out where
that lives. Awesome. Thanks. So my question was, how do you get the people from overseas to become
your followers through the US? You actually don't need to. I'm assuming the followers are
on like an Instagram account, right? Which social media platform did you buy followers for? I think
it's Facebook. Cool. You don't need them to be anything other than what they are. You're in the
program. You're over the hurdle. You have on-site placement. You're good. You don't have to do
anything with that group anymore if you don't want to. And just keep posting. On Facebook?
Like just keep posting on the influencer or affiliate. Yep. On the on-site.
Okay. Yeah. You don't have to do anything with Facebook anymore if you don't want to.
Awesome. Okay. I've got another question. I believe I'm an affiliate on Amazon.
Can you do both? Is it easier to get into influencer from affiliate or is it separate?
It's some weird form of it is both separate and conjoined. You can do both. So both programs fall
under what's called associates. So my login for both affiliate and influencer is at Associates
Central, right? Currently, Amazon does not give you like an upside if you're already an affiliate
driving traffic. They're not taking that into account for getting into the program.
Their ideal is somebody who is both driving traffic and helping convert it. But most people
are doing one or the other really well. So you can be both. There's not an advantage to
one or the other. Oh, affiliate is easier to get into than influencer because for affiliate,
you can basically you have basically no requirements to get into the program.
They just require that you have three sales within the first six months.
And if you lose your affiliate account, it does not impact your influencer account.
So if you're not driving off site traffic and you lose that affiliate account, don't worry,
your money on site is still good. Awesome. How to utilize this as a new seller slash brand to
get your product showed by an influencer? Is that? Yeah. Yeah. So from the brand side,
you want to optimize your product listing. So you want to make sure you are brand registered,
that you are pay to play in that system, that you have uploaded your own product video. That's
how you're optimizing your listing for this exact process. And then you can use if you have access
creator connections or you can use a third party platform like Wayward to get that kind of like
brand awareness out. You can also do a manual search for content creators that are in the
program and reach out to them directly.
You're just fire, let's go.
Okay, I've got two more written down
and I don't know if we're gonna have time
to get to every single persons that I have right now,
but I've got three more.
So how many Amazon accounts are recommended
and should any of them be a business account?
There's not like a, this is how many I'd recommend.
Amazon doesn't love us having multiple accounts.
So my rule of thumb would be as few accounts
as you can get away with
and still accomplish your business goals.
Okay, sweet.
Okay, I've got another question about somebody
who was approved for influencer
and then got denied on-site commission.
And so her question is,
should I shut down the current influencer account
and apply with a different one
so I can get another chance for on-site placement?
Yeah, if you've been denied the three times
for on-site placement,
you have to start over with a different social media account.
So not just removing that social media account
and starting a new Amazon account,
you have to start over
with an entirely new social media account.
Okay, great, new beginnings.
Yep, Jennifer also has her hand up just in case.
Okay, go ahead, Jennifer.
You're muted.
One more.
There we go.
Sorry, I just sent you a message, Danielle.
So Liz, I actually just got approved last week
into the influencer program after,
I've been working on it since like October
and I finally got approved with Instagram.
So go in the snail pace for it.
So I had started, I read all the video instructions
on like what content you need in those
for your on-site placement.
And I have two done.
I actually had it on my to-do list
to finish the last one today and submit it.
Would you recommend just waiting
until you cover all your info or should I go ahead?
I felt confident until you started talking,
so I don't know.
No, I want to let you leave here feeling fully confident.
So here's what I will tell you.
When you do your first three videos,
my top tips are make sure your background is plain.
The number of times we get declined for some magnet
that has our kid's address in the background
that we forgot is there, plain background.
Simple products, so no supplements, nothing medical,
not even a Band-Aid, right?
So I usually lean towards kitchen stuff,
but whatever is innocuous enough
that you feel comfortable with, short, sweet, to the point.
So the less you say, the better.
Hitting 30 to 45 seconds, whatever you've got,
I'm sure is totally fine,
but just meaning like the fewer opinions as possible.
This mug is white, it is glass.
I believe that it is dishwasher and microwave approved.
Factual, simple, whatever.
The first three videos, you know this,
who's not in this part yet.
The first three videos are the hardest part.
This is the time when Amazon will comb through your content
with like an actual human watching it,
and we get flagged for all sorts of things.
So once you get through the first three videos
and you're approved for onsite,
you can do all of the content that you want,
and it can be rejected,
and it has zero impact on your account, but these three.
So those are my top tips.
I'm sure what you have is fine.
Also, I'm Liz at Fluencerfruit.com.
If you wanna send me a Google link to your drive,
I will take a look at them for you today
so that you can upload those and check it off your list
because six months in, I know you are ready.
And while I know you want to wait until tomorrow,
if you're like me, I'm gonna be like,
actually I posted them yesterday, thank you.
Okay, thank you so much, I appreciate that.
My pleasure.
On the same topic, somebody just asked,
she basically said like, so Amy, I see you,
I'm asking your question here.
So Amy did the same thing and she got rejected
the three times for her review videos
and they couldn't tell her exactly what she did wrong.
She said it was, they said it was quality every time.
Every time.
She mentioned she had the Bluetooth mics
and the requirements.
Anything you would say to her
or to anybody who's in this position?
Absolutely, it is 100% the engagement
in your offsite platform that you got approved with.
They don't tell you that.
Every denial for onsite says video quality.
Amazon will not tell us this,
but I'm telling you for the last four years,
anecdotally, I have watched hundreds of people
apply for this.
program it's never video quality that's not true maybe two percent of the time somebody did a bad
job most of the people that i work with have like buttoned that up right you've got audio lighting
all the things um it is almost always that your off-site engagement is bad it's aged you haven't
posted in a long time the comments are bots you bought an audience that does a lot of liking but
doesn't leave you any comments or it's been two years and you just started reposting again
yesterday right before you tried your on-site stuff those accounts will get you into the
program they will not get you approved for that on-site placement and amazon does us no favors
by saying that it's video quality because people agonize over what could they have done better in
the quality of their videos it's not the quality so with my account um because that was my question
um i actually was posting like when i applied i applied back in january and then because i
started doing videos and posting to my account four times a day or since like let's see it was
like i think september october right there and so i was posting like a lot for a good amount of time
and so like i felt that i had i mean i had a decent amount of followers now i have over 5 000
which is slowly growing but um i've haven't since being rejected i'm like yeah this is the whole
reason why i did this and now i've wasted a half of a year on this for nothing because i can't use
the account now right so i don't know i you got denied three times yeah i tried the three times
and i even because i'm in the inner circle and i was chatting with the ladies that are more like
into it and know a little bit more and they're like definitely get some mics and try it again
and re-record and so i did that and my audio and video was clear there's nothing in the background
like it just it didn't make sense because i even then i talked to amazon and like actually filed
like something like i wrote to them and said hey what's going on like can you just tell me what
the quality was and that was wrong and they couldn't give me anything so it just kind of
i'm at the point where it's like now what can i do can i pivot to like opening a tiktok
using the same exact content but a different template you know like what platform were you on
instagram okay i i would probably take that content repurpose it to tiktok and
i bet you'll have better results i yeah yeah and you just need you don't have to have unique
content right you just need a new social media platform that you can apply with right and when
you mean engagement does that mean what does that all include does that include like because if i
was posting like four times a day and i was getting like at one point i had five million views
on my account like engage what did your comments look like so i don't have a ton of comments on
some of them some of them it was more it's weird because my instagram account was pushing more to
facebook so it's like the people that were seeing it on instagram it wasn't as much so i don't know
if there's a way that it only took like just what was being seen on instagram versus it being pushed
to facebook probably why yeah i i would take everything you did on instagram and repurpose
it over to tiktok okay yeah you're not you're not the only one amy in that position so that was this
is helpful for a lot of other people listening and i just want to and i just want to speak
encouragement right now because you know some you tried something it didn't work and you're trying
something else and that's what that's what a ceo does that's what a business owner does so great
job yeah thank you you're welcome i just saw in the comments somebody got um success when they
switched over to tiktok and i know we're going to be hitting this topic more tomorrow and wednesday
yep awesome thank you you're welcome amy great job girl i'm so proud of you
um okay we're gonna do i've got all the last three questions they're like rapid fire perfect
can you get your affiliate account back if it was shut down maybe
amazon is such a wild wild place it depends on what you got it shut down for
it depends on like so many factors and honestly i'm not a reinstatement expert so
So I would hesitate to even looking at your account
and give you advice on that.
Okay, no, that makes sense.
I do think every situation is a little different.
So, and then what about like,
I think you kind of touched on this,
but again, what if somebody's account
has like been inactive for a year?
Should they like start reposting and get into this?
Should they like create something new,
get on a new platform like we might see tomorrow?
Yeah, listen, if you haven't posted for a year,
just start a TikTok account.
Don't, don't, I just,
unless you're gonna go do like the Rainmakers Instagram
build and like start and build,
or you've got that in the works.
Otherwise just go start a TikTok account
and start posting multiple times a week,
all of those things, like just show up and be active.
But the hardest part about revamping accounts
that have been dormant is it's so hard
to get the engagement to where you want it to be,
but more specifically to where Amazon wants it to be,
you know, using Amy as a,
I'm sorry that that happened to you.
Like four times a day posting on Instagram is no joke.
Like that's so much work.
So I would just lean into TikTok, honestly.
And I'll give you my theory.
You guys are gonna hear me say this again tomorrow,
but why does TikTok work so much better
than any of the other platforms we're gonna talk about?
One, it's built for engagement.
Their algorithm is built to drive engagement,
to find an audience for whatever you're talking about.
But two, I mean, this is like a little bit of my petty side.
I believe, because TikTok Shop Affiliate
is fantastic for people, right?
And I think that part of the reason Amazon lets you in
so early and so often from TikTok
is you can start monetizing on Amazon
before you can get into Amazon Affiliate.
I mean, sorry, before you can get
into TikTok Shop Affiliate.
And so I think that what they're trying to do
is you're posting, you're active, great, yay.
Let's pull you into monetizing on Amazon
so that you're like spending your time
making money over here,
as opposed to like continuing to build feverishly
into TikTok Shop and then making your money over there.
So I think it has something to do a little bit
with like a, you know, ego war between TikTok and Amazon
because they both want shopping sent to their platform.
Right.
And correct me if I'm wrong,
you're here because we wanna do both.
Like Instagram, because, okay.
Because we've been really big on the Instagram
and I think Liz is like, from what I'm hearing is like,
this is just a different avenue on a different-
100%.
Okay.
And here's the thing, I got in with Instagram.
Like never would I tell you don't do that.
Right.
My advice is if you're starting
and you want the fastest road in,
TikTok is just unequivocally
the fastest way to get there right now.
Okay. Two more questions.
No worries.
We're good.
We're hitting abundance here.
Okay. So fastest road.
Now, what if you don't even have a TikTok?
Is that still fastest versus-
For the fastest road.
Yeah.
Even if I have like, I see you, Danielle.
I see your question.
Even if like, I have a 500 followers
in my personal account, that's been decently active.
Yeah.
Honestly, TikTok is still the faster one.
Wait, so the 500 followers is on Instagram though?
Yeah.
And she's wondering, you know, would that be approved
because it's been active and there's over 500 followers.
See, a lot of us, a lot of our group
also have active Instagrams right now.
Yes.
So if your Instagram is active, I'm there for it.
The worst thing that can happen is you try
and they say no, right?
And then just pivot.
And then you just pivot.
So every single, and that goes for all of the platforms.
First, real quick, Instagram cannot be a personal account.
Both of the meta platforms, Facebook and Instagram
have to be business or creator accounts.
They cannot be, and they have to be public.
You can't have a private.
And, sorry, this is all the things
that we're talking about tomorrow too.
But and if you make it public and a business account
and you get approved, you cannot reprivate an account.
You will get kicked out of the program for doing that.
It has to be public and it has to stay public.
Okay, and can you, let's say,
I know you can pretty quickly turn over
a personal account to business.
It's literally a toggle, but you just can't go back.
Correct, you can, so like if you don't get approved
all the way through, you can change your account
back to a personal account with one.
It is, it's like a toggle.
You go in and you're like, do I wanna create a profile
or a business profile today?
Great, and then you're there.
Like it's no, and then if you don't get approved
using that account, you can reprivate.
it repersonalize and keep moving.
Yeah.
Okay, great.
I think that wraps up our, I see one more.
It says, Instagram has a quick link in stories,
but we have to direct our traffic
to link in bio for TikTok.
Is that, okay.
So,
that is accurate.
On TikTok, if you're selling from content
that you're putting on TikTok
and you are pushing traffic to Amazon,
you do have to do link in bio,
which on TikTok, you have to have 500 followers
before you can add your link in bio, right?
Or a thousand.
I can't remember.
Yeah.
One of those is for going live
and one of them is for link in bio.
So, you have to do that.
What we're talking about with TikTok shop affiliate
is being able to tag products
that sell on TikTok in your video.
And that's not a link in bio.
That's like an actual link on the screen
that they can check out in the same ecosystem.
But you are correct.
If you want to drive traffic to Amazon,
TikTok is link in bio
and Instagram has that new integration
that's like one link or whatever they're calling it.
Awesome.
This is so good.
Y'all, how good was this?
And listen, this is day one.
So, can you imagine?
We're just getting started.
There's day two with Liz tomorrow,
day three with Liz on Wednesday.
So, tomorrow we're gonna keep questions a little tighter
and then Wednesday, we're gonna have more time, all right?
Tomorrow, I've got like a hard cut off tomorrow
at like 15 after, okay?
So, just hear me out.
This was a little like abundance juice extra
because it's Mindset Monday usually.
So, okay, everybody.
But can we just thank Liz?
Thank you so much, Liz, for your wisdom.
Yes, all the hearts, all the hearts.
Isn't she awesome, guys?
I'm like, she's gonna be such a good fit here
and just gonna pair so well
with what you guys are already creating in your life.
So, we're just excited about...
And the thing I wanna end on,
if you've been denied,
if you have the thought,
I put all this time and effort into this,
come back because we as business owners get to pivot
and we get to create something new.
And it's not, do not hear this.
It is not from the bottom.
You are not starting over.
You are starting again.
And we get to start things again and again and again
in our life.
And Liz is a great example
and she's gonna have more for us the next days.
So, any last thing you wanna say, Liz?
I'm just really excited to be here
and all of these questions for tomorrow,
like I hear you guys, we are going, I'm really excited.
I'm gonna take some of the stuff we got asked today
and I'll kind of like wrap it into tomorrow as well.
So, I make sure I re-answer
and work it all in for you guys.
So good, we appreciate you, Liz.
All right, everybody have an amazing rest of your day
and we will see you all tomorrow.
Happy Monday.
Bye.