Everything that I need, I already have Everything that I have, is all that I need
Anything I desire, I will receive Because my reality is created by me
I am successful, I am peaceful, I am free I am wise, I am potential energy
And like a phoenix, I shall rise I am healthy, I am wealthy, I am powerful
I am mind, I am body, I am spirit, I am balance I am enlightened, I am fearless, I am outside
the realm of time I am a part of the all, and I am one with
the divine Energy, energy, energy
All around, on the outside, the inner me There is no hate in my heart
I even have love for my enemies Love for my energy, energy, energy
Allow your vibrations to enter me I'm a little bit too much for me
The worst world I have is meant to be Energy, energy, energy
Positive energy, the power that you bring I'm with the divine spirit that's gifted me
Ah, energy, energy, energy, energy, energy, energy
Ah, energy, energy, energy
Everything that I need, I already have Everything that I have, is all that I need
Anything I desire, I will receive Because my reality is created by me
By me, by me, by me, by me
All right, if you're excited, go ahead and drop the word energy in the chat.
Let's bring the energy up. It's day three. Drop the energy in the chat.
We, y'all thought the value was here on day one and day two.
You haven't seen day three yet, okay? So get excited.
I see some of your faces who've been here for the past couple of days.
It's so good to see you all. Seeing you show up consistently
and grab what is being offered to you says a lot about you.
And we in this community are just huge on bringing the value.
And Liz is no exception. We were just talking and we're like,
whoa, the value that's been released here has been incredible.
And so today, we're going to talk about the monies.
The fun part.
Right? I know, Liz, you're excited about this.
This brings everything home. It's like, oh, how do I monetize?
How do I do this? Not just monetize any old way,
but like, how do I do it? We all like this word efficiently.
It's one of my favorite words.
Right. How do we do this faster? How do we do this different?
Right. And just excited.
Who knows how important it is to have a toolbox, right?
With a bunch of tools in it to use and to grab when you need them.
And that's exactly what today is about.
It's about like adding on to day one and day two tools.
And now we've got day three tools.
And I'm extremely excited about what's in store for you guys today.
And I just want to remind you, for those of you who are in our Mastermind community,
we have our regular coaching calls tomorrow and Friday.
They are set to be at the same time, 9am Pacific.
And also on Friday, we have two other calls.
I'm going to drop right now.
No, that's not right. Hold on. Give me one second here.
I'm about to drop a image.
Let's see if it worked.
Okay, so the rest of our calls for the week, you'll see Thursday and Friday.
On Thursday, we've got the 9am call.
And then Friday, we have a 9am, 11am and a 3pm call.
All right, we've got the income, rainflow and KDP Friday,
and then implementation tomorrow.
So just want to remind you of what we have for the rest of the week after today.
And the replays will be at searchrainmakers.com if you're in the community.
And if you're in the app, it will be in the app.
So easy enough.
Okay, so we already typed energy in the chat.
But I want to type one more word in because this is just a reminder of what building...
Let's just take a moment.
I was thinking about this.
I just want you to come bring to mind, why did you start a business in the first place?
What is your why?
Just think about that for 20 seconds.
What is your why?
Why are you here?
Why did you say yes to building a business?
Why did you say yes to selling on Amazon?
Why did you say yes to even being on this call today?
Okay, I want you to just remember your why.
Because I think sometimes it can be easy to get stuck in the weeds of...
and feel overwhelmed.
And we don't want that.
Right, so just take a moment.
What's your why?
And as Liz so amazingly has reminded us the last two days,
there is quite literally a billion dollar abundance
in the e-commerce space.
Yeah.
And all of you get to be a piece, a part of that.
How exciting, I see Kaylin smiling.
That should get us excited.
Okay, y'all should get excited about your piece
in that part of income and impact.
So I want you to put the word abundance in the chat again,
because remember, this is April,
we are all about abundance.
Let's be reminded why we're in this room.
Why are you here?
We are all trying to create some abundance in our lives,
and that is for each and every single one of us.
And Liz has an amazing story
where she stepped into abundance.
She's created it for herself.
Remember, this doesn't happen overnight.
We get the pleasure of just having her
and her experience here.
So without further ado, Liz, we're excited.
Come on in, girl.
Bring the abundance.
Thank you.
It's so fun to come back three days in a row
and see all the same faces.
Like over and now I feel like, oh guys, we're back.
It's so good to see everyone.
I feel like we're all besties.
Let's see, let me pull this up.
Oh, I was thinking about this.
I would love to know if you guys yesterday,
after we talked, if any of you went
and applied for Influencer
and got like one of those instant yay or nays.
So while we're chatting,
if you guys just wanna like drop a little note
in the chat for me.
Yes, Anna did, sweet.
Applied during the call yesterday.
I love me some action.
Thank you for doing that.
All right, so today we are going to dive into,
as I said, I'm calling it
making the money efficiently, right?
And when we say efficiently,
that doesn't mean it's because we want get rich quick.
It doesn't mean because we wanna be lazy
and do the least, no.
But what we want is to make the most of our efforts.
We don't have unending amounts of time, right?
So we need to make sure that we're making the most
of the time that we have.
So in case you haven't been here to join us
for all three days, just to give you a little background,
or a reminder on day one,
we went all the way through what the Influencer Program is.
Yesterday, we did a deep dive on applying, getting in,
the whole process of the two-step approval process.
And today we're talking about the money.
And so this should be a lot of fun.
Hold me down.
All right, so I'm going to kind of circle back
because inevitably, as we get into making money
in the program, people start asking,
well, what about this?
Is this okay?
And what if I do this?
And somebody in a Facebook group one time told me
that their aunt's cousin did this black hat thing
and they never got caught, right?
So what I want you to do is there's a lot of questions
that people have, and there is a ton of information
out there, right?
And some of the information is bad information
because people just don't know or they've heard things
that are incorrect.
So when you run across one of those questions
and you think, I don't know what the answer to this
and if Amazon's going to be okay
and let me keep making money if I do this,
run it back through that filter
that we've been talking about.
Amazon's purpose for the program is to help shoppers
make more confident buying decisions.
Is what I'm doing, the content creating,
the way I'm posting it, the way I'm creating it,
does it provide a positive experience for the shoppers?
Because that is Amazon's number one focus
in every part of the ecosystem.
And does it help them make a more confident buying decision?
For example, we get a lot of questions right now
about horizontal versus vertical.
Really, neither of the way that you film does not impact
if the information is good for the customer, right?
So filming either direction, good.
If you take a horizontal video, clip it vertically
and post the exact same information,
that does not add any additional value for shoppers, right?
So just a quick filter to run things through
as we dive into this and you start hearing people talk
about some of the things they think we could do
or might wanna do, right?
Run it through the filter.
Now, there's a lot of ways in this program
that you can make money.
When we talk about making money efficiently,
I want you to make the most money that you can
from one piece of content, right?
So I call it commission stacking.
Basically, I want you to take one piece of content
and make commission flat fees all over the place.
And you're just gonna stack that
so that one piece of content
is making you multiple streams of revenue, okay?
So the very first one, and this is the primary,
let's call it your anchor income, right?
This is where you're gonna focus
and the other stuff is gonna kind of be secondary.
It's gonna flow out from this.
But the first one is that onsite commission.
So when you post a shoppable video
and somebody sees you on the product listing
and then they purchase, you make a commission.
The commissions for this placement are for one item
and they are between one and 4%.
That's the base, right, of the whole program.
Now, like we talked about on day one,
Influencer is a part of the Associates program
and you can also be an affiliate.
So if you are also operating in the offsite space,
you can also post the content in an offsite location,
YouTube, Instagram, whatever, and drive traffic
and make money off of that piece of content
that way as well.
The third way is flat fees from brands.
This is important.
There's FTC, in terms of service, compliant.
You can work directly with a brand
to create content for their product listing, right?
Now, when you do this, you are required
to give an additional disclosure.
So when I buy a product and I just show up on Amazon
talking about it, that little earns commission
that we talked about, that is enough.
If a brand pays me or sends me a product,
I have to give an additional disclosure in the video.
FTC's guideline says it has to be obvious and unavoidable,
which thank you for that, very clear, right?
But it can be as simple as thank you to the brand
for sending this to me for the purposes of this video,
launch into what you wanna say.
It doesn't have to be super complicated,
you just have to disclose that they sent you something,
that you have that additional relationship, right?
You can do paid for flat fee shoppable content, right?
The thing that you cannot do
is incentivized written reviews, right?
That's against terms of service for the sellers
because it is intended to manipulate the algorithm
for the shoppers, for the sellers, right?
So just to pull those two things apart,
most influencers, while we can,
you are not allowed to write written reviews,
you are not allowed to be paid for them.
And because a lot of times we have brand relationships,
most of us just steer clear of writing written reviews
so that we don't accidentally get a brand in trouble,
quite honestly, right?
But now you know the differences there.
Incentivized paid for written reviews
against terms of service, flat fee brand videos,
FTC and terms of service compliant, you're good.
Now, the next things and we'll launch,
we'll talk more about these next two,
like after we do product research,
but you can also earn extra commissions from brands
on third-party platforms and creator connections.
So think Wayward for offsite,
Creator Connections works for offsite and onsite.
We'll dig into that in a little bit.
And there's also Amazon International,
which is a little bit of the Wild West
and not always as predictable,
but it is a way to upload the same content
that you've already created and just continue making
sometimes surprise money off of it as well.
So we're gonna dig into that base piece,
the onsite piece, right?
Because I am a firm believer,
I've spent almost 10 years in the Amazon space.
It doesn't matter which part of the ecosystem you play in,
product research is your number one tool for success, right?
So you guys hear a lot on the FBA side,
that product research, you want high demand,
low competition, ways that you can improve your product,
right?
Influencer is very similar in that the product research
portion of what you do can set you up for success,
very same way, right?
So as a reminder, we make money from shoppable content,
shoppable photos, shoppable videos.
The shoppable photos do the best right now
in fashion apparel accessories
because they don't have those upper carousels.
So if you're gonna do photos,
I recommend those be the categories.
Shoppable videos, we make money when they pop up
on the platform.
product listings in the upper carousel
and the lower carousel, right?
This is on desktop and mobile.
And sometime if we get into it,
we can do a deep dive on all of the places
that it is hidden in the mobile product listings
because it's not always super obvious,
but just know that we exist in both of the places.
All right, so we are actually going to dive
into product research, right?
I start with what I call the anatomy of a product listing
because I want very specifically for you to know
what information off of the product listing,
I can tell you from a data standpoint
because we know I like data,
is going to help your video
have the best chance of success, right?
So we're gonna start picking products.
So the number one thing,
actually before I jump into that,
at the top here, anywhere you see a yellow box,
this is the extension that I developed.
It's called Fluencer Fruit.
Everything that I show you, 96% of it,
you can do without the extension.
We are going to utilize the extension
once I walk you through what we're looking for
to make our time go faster.
But I just want you to know that you can do it on your own
and or you can utilize the extension
to do it at a faster rate.
All right, so the number one thing
that I want you to look for
when you're looking at a product listing
is does it have this upper carousel, right?
Now, we talked about it a little bit the other day,
but the brand has to be brand registered
and they have to upload a product video, right?
The thing that that tells us outside of it
opens this opportunity for us,
but it also tells us that the brand is invested
in what they're doing on Amazon
and that they are working to optimize their listing.
So they're invested with that brand registry pay-to-play
and they are optimizing with their own videos here, right?
But the most important part for us
is that it opens up this upper carousel portion for us.
So that's the number one thing I want you to look for.
The number two thing that I want you to look for
is to see how many other influencers
already are on this listing.
So somebody asked this day one,
the absolute best case scenario
is you go to a product listing
and there is a brand video and nobody else there
because that means blue ocean, it's you, baby.
That is just going to be you, right?
So obviously getting on this carousel
makes a huge difference, right?
Because Amazon has allowed us to exist above the fold
as close to the buying decision
as you can live on this product listing, right?
I forget what the exact number is,
but it's like 86% of shoppers would prefer to watch videos
than read the bullet points, right?
So it starts to make sense
as to why Amazon has us here too.
All right, the next thing that I want you to look at
is the price point.
Now, I'm not saying go buy $600 items.
Although if you have the budget,
that would definitely be cool.
But our commission percentage is between one and 4%, right?
If I buy a bunch of $10 items
and my commission on those is 1%,
that's not how I retire, right?
So I want you to be optimizing
for that 80 to $120 price point.
Now, the commission piece is easy, right?
Obviously, if it's a higher price point,
you make more money.
However, most shoppers for a $10 item
are less likely to go watch a video about it, right?
Because it falls into an impulse buy category.
However, once you move up that price point scale,
if I'm gonna spend 80 to $120 on a bookshelf,
I wanna see what it looks like in your space.
I wanna know how long it took you to assemble it.
Like I'm probably gonna do a little bit more research
so more people watch those videos, right?
It does not go up indefinitely.
I have a $5,000 water slide that I have a video on.
I have converted that one time.
Now, the commission was great.
It was $130 commission off of the one sale.
But obviously people are not going to Amazon every day
buying $5,000 water slides, right?
So you've got this like kind of golden spot
between that 80 to 120 is where it like starts,
probably rolls up to around the $300 mark
and then you kind of clear that hurdle
into things that don't sell as often on Amazon
from an optimization perspective.
All right, the next thing that I want you to,
oh, go ahead, sorry.
Just to like clarify,
you're saying that sweet spot is like 80 to 120?
Okay, yeah, I would say it rolls past optimal at 300. It's like, this goes, that's optimal, it goes really well up to about 300. And then we kind of fall off the cliff. It's like, it's you still sell, it's just your volume is going to go down. Okay. Yeah, yeah. Thank you for clarifying.
The next thing that you're going to want to look at is the rating, right? Now, this is another one of those that just starts to make sense, right? Because as shoppers, if something has a 3.9, I'm less likely to click into that listing to take a look if there's one right next to it that has a 4.5, especially depending on the number of reviews that that product has.
So I can mathematically tell you that around a 4.4 is where it starts to tip the scale in your favor. Again, makes sense, right? Shoppers are going to go for higher rated products.
All right, this is going to be the one that you cannot do without the tool. You can guess though, right? So the last thing that I want you to look at is influencer commission percentage. Our commission percentage is based on the category.
But the categories don't line up one to one with the bestseller categories. So for example, this is in home and kitchen, and it's bookcases, right? We could guess that it's furniture because it's bookshelf. But here's the real kicker. There is also a home commission category, a kitchen commission category, and a furniture commission category, and they all have different percentages, right?
So you can get close enough if you're kind of guessing, but I just want you to know that it's not an exact science. We pull it from the back end of the code for how it's categorized by Amazon.
So just really quick, when you look at the extension, we've got the upper carousel. Yes, we've got number of videos total in the upper carousel, including the seller videos. We've got the number of influencers on this page.
So the number of influencer videos on the page includes top and bottom carousel, and it excludes any duplicates. So the upper and lower carousel, sometimes it's the same exact people. But sometimes there's five people up top, 10 people down below, and only three of the upper and lower overlap.
So it's unique influencers on the product listing, okay? So those are all things that just so you know how it categorizes in this. We also have number of sales from Amazon, and I have a Jungle Scout integration for sales.
Just so you know the difference, if you have previously used Jungle Scout or Helium 10 as a seller tool in the FBA process, the sales estimates from Amazon are for this exact variation, this height, this color, right?
Jungle Scouts sales estimates are for the entire product listing, parent, child, all the variations wrapped into one. So you will see some variations there between those if you're using seller tools versus what Amazon is showing you as well.
All right. So as you get started, now you know what you're looking for when you look at a product listing. As you get started, everybody's going to be like, just film everything in your house. And you're like, Oh, my gosh, everything in my house has a listing on Amazon. Where should I even begin? Right?
So we know that if you want to use your time effectively, you are going to go through what you have in the house and optimize for it. So the data tool is Fluencer Fruit. Thank you for asking.
So you're going to go through what you have in your house. And again, you can do this manually. I'm just going to show you with the extension. But you can go through, right? And I'm going to pull up which of my most recent orders have videos in the carousel and have open spots with no or have few influencers in them, right?
Like I have some pretty competitive recent purchases for the household right now. But I can pretty quickly optimize what I'm doing even around my house by going through my orders, right?
Really quick to call out, we just added this. If it has the Creator Connections campaign, you can now click directly into that from here. But we'll get into Creator Connections.
So I do want you to start with what's in your house, right? Because we're talking about no inventory. We're talking about from your phone. I just want you to optimize what you're doing.
Now, we all have probably at this point, like 20 years worth of order history. I'm not advocating for you to go through all of it. I would probably start with your last two years.
that out, work through your furniture, your 4% category items, your high price stuff,
and then go from there.
The next question people often ask is, I have this thing, the listing is saturated, it doesn't
have an upper carousel, should I still make content for it?
My answer is always going to be yes.
If you already own something, it's fair game to create content as long as it has a product
listing on Amazon.
What we're talking about is not if you should create content for anything in your house.
We're talking about how to optimize your time for the best items that you have in your house
or that you purchase in the future.
But there's not like a, well, it doesn't have any of these things, so you own it, but don't
create any content for it.
That's not where we're going.
We're just looking for prioritizing your time and prioritizing your purchases.
Quick question about that.
Do you recommend doing board games?
It kind of depends.
I would look at the listing and see if you own the board game, I would say yes.
If you're like, oh, I'm going to go do product research and look at board games, then I would
say it depends on how competitive it is, if they have that upper listing, and if you feel
like you can speak to it authoritatively.
Yeah.
All right, so now we're going to take all of that information and we're actually going
to look at a search results page, right?
So when I come, this honestly has changed the way I shop, right?
So like now, whenever I'm like trying to buy something new for the house, I sometimes get
a little bit lost down the rabbit hole of like product research and trying to optimize
my purchase.
Funny story.
The other day, I actually over optimized my purchase for what I was looking for and bought
a garage door opener that I didn't know how to install.
And so I had to send it back because I knew I could provide zero value for anybody who
was trying to decide on that particular garage opener.
So I went and bought one that's super saturated, still going to create content on it, but I
installed it and now I can open my garage door.
So just know we can all fall into the trap of being like, this is going to be amazing.
I can create content for this.
And when I pulled wires out of the box with like the ends of like the copper wiring, I
was like, I have made a mistake.
I have over optimized my purchase.
All right. So when you come look at search results, because you're going to start looking
at like, all right, when I'm buying things for the house, how can I pick the best product
that I can create content for as well?
And you're going to start looking for those things, right?
So you can come and start looking for like, I really only want to look at bookshelves
that have, you know, an upper carousel.
And I really only want to look at those that have fewer than three influencers on there.
Right. So we start to narrow down our process.
The next things that you can start thinking as part of this process is like, how much
commission am I going to make off of this?
You can optimize then for like the amount that you make per sale combined with are they
doing any sales, right?
We want to make sure that they have some volume because a lot of the really well optimized
listings haven't started making sales yet.
So you also need to kind of balance.
You want them to have traffic to the listing.
Right. But you can pretty quickly start optimizing for that in all of your purchases as
well. All right.
Creator Connections is Amazon's internal platform for matching brands with content
creators. I am going to go ahead and let you know that Creator Connections has over
100,000 campaigns right now.
This is campaigns where brands are coming in and saying we want to work with creators.
We want to pay you more than that one to four percent.
Here's where Amazon is letting them match up and do it.
The fantastic thing about Creator Connections is it works for both on site and off site.
Right. So whether you're driving affiliate traffic or whether you're only doing shoppable
content on Amazon, Creator Connections will pay you an additional commission based on
the campaign. Right.
That's the magic of it.
The overwhelm portion of it is with 100,000 campaigns, there are over 1.5 million product
listings in those 100,000 campaigns because each campaign can have 70 aces in them.
Right. So where I'm going with this is you want to.
Pick things that have campaigns if you can you can spend some time in Creator Connections itself
Like looking at products with your product research
I just want to show you really quick
It's because I'm so excited about it and we just built this like so you can where you see this little
Megaphone anywhere in the tool see if it has a Creator Connections campaign. It will tell you how much extra you'll make
Guys, this is a 4%
Category right now 10% is two and a half times what you would be making on this
so the Creator Connections campaigns totally worth it and Amazon is actually doing a really good job right now with
Connecting the sales and making sure people get paid like it's it's a really cool opportunity to stack
Commission on stuff you're already doing but you can also click directly into a campaign
So I'm gonna use this as kind of like a segue to show you a campaign
I clicked on one that is in Chinese. So we will go to one that I previously had opened thankfully
Just so that you guys can kind of see
What a campaign looks like so that you know what you're looking for
The first thing you want to look for at a campaign is when is the end date, right?
So we're at April 16th
if I'm thinking about whether or not I can buy this table get it to my house create content and
Also make money before May 2nd. The answer is probably no right?
This campaign is coming to a close here in two weeks
So this is maybe a campaign that I wouldn't buy for but if I have this table, I would definitely opt in
And connect my videos to this campaign, right
The other thing that you want to look for is the commission rate
Most of them quite honestly are between 10 and 20 percent
But again, the highest we were making on Amazon was 4%
So we're at least two and a half X what we were going to make without the campaign
The campaigns don't require the creation of new content
Meaning I have a brand that I work with it's called click-and-carry. It's grocery of a grocery carrier, right?
She runs campaigns in here. I
Created content for her two years ago. That's on my storefront and every time she runs a campaign. I accept it
I linked my video from two years ago and
I make 10% commission instead of two and a half on those sales that we're going to convert anyways, right?
From a creator perspective. This is fantastic. Do I think that will last? No
Because ultimately I do think that from the seller perspective
It would make more sense if you were creating new content for each campaign that you are opting into
But at the moment Amazon is letting us use content that has existed for any amount of time in these campaigns
now
The other thing that you'll see in the campaigns is sometimes reminders
this is a
This is always clicked no and on the seller side
there's not actually a place for them to click yes that they'll send you a sample, which is kind of weird, but
The reason I want you to know this is even though it says that this brand is not selling any sound or sending any
Samples if you come up here
You can actually message the brand and ask them if they would send you this product
I have creators that do this all the time who do really well
it's it's a volume game for sure, but if you know that there's a table like at
$144 you're gonna make
$14 per sale on this and you're creating on-site content like this can be worth
I call it couch time right when you're like multitasking and like
typing stuff out like finding brands that you're like
I I love a life pro knee brace like I reach out to them. I want them to send me when it's
$125. Yes, please, right?
Here's something you should know from the brand side
They can't see I mean basically anything
But there's not like a way for them to click into your profile and then find all the things that we talked about
I tell you that because the more information you can provide them the better
So for example being like hey
I've done I've done content for you in the past. Here's a link to the video that I did
This is my storefront link
This is where I am in off-site platforms, right? If you're on Instagram or tick-tock or anything else
so all of those things just to give you like some context behind creator connections, it is a
Wonderful opportunity for that same Commission stacking that we talked about and it just takes a little bit of work to
like match stuff up.
Really quick in case you're already in
because we just built this too.
If you can pull a list of ASINs from your backend
with the tool as well,
but if you have one that you already have,
you can actually drop all of the ASINs
that you've done content for in here,
click auto approve and process it
and it will run through every ASIN
that you have content for.
It will auto opt you into the campaign
so that you don't have to go find all of these manually.
Amazon does a decent job saying recommended
on the main page, but they don't always catch everything.
So this is a way I ran a pretty small list through here.
I ran like 250 ASINs through here the other day
and found 10 additional campaigns
that I was eligible for in the next day,
like after they were all connected and everything else,
like cleared an additional $20
just from opting into campaigns.
So this is one of those things
where even if you're not proactively using it
to set up campaigns and all those things,
it's something that you'll want to keep an eye on
even if you just come in
and accept those recommended ones by Amazon
because this is money on the table, truly,
if you're not going and looking,
opting into campaigns on content that you've already created.
All right, I know that was a lot.
Let's move back over
because I want to show you some real commissions
and talk a little bit about not just the commission
from what you created content for,
but even outside of like the stacking portion,
some of the opportunities that exist in the program.
So this is my friend, Tony.
Hers is like this middle one here.
I also have a walking pad that does pretty well.
These are $6 a piece without any stacking,
just $6 every time one of these sells.
The one that I have,
I randomly follow the Nike social media head on LinkedIn.
She has the same walking pad as I do.
One day she talked about it
and then she linked to the product.
So she drove all this crazy traffic.
I sold so many walking pads that week
because she was just talking about it organically.
You just never know who's going to say what
about a listing that you're on and like spike your sales.
I happen to know that example because I follow her
and saw it happen real time.
But those things happen all the time
where people will just like mention a product you're on
and you'll see just like the spike in sales.
So you're on a listing that has a $6 commission.
I think I sold 10 of those in one day when she said it
and had like a halo effect for the next couple days.
It was kind of crazy.
So you have these that are $6, but don't underestimate.
I know we're talking about optimizing for price
and everything else,
but this is one of Tony's other best sellers.
It's $1.06.
She didn't even rename her video here.
You can see it was like early in her influencer days.
It's $1.06, but she sells the crap out of these
because people genuinely want to see how it works
when you clean a window.
So don't underestimate those lower price items
if you have them around the house
and you feel like you have something to say about them.
But this is possibly one of my favorite parts.
This is from my reports of products
that I've sold for onsite.
I do not own nor have I ever created content
for any of the products on this list, right?
This is what I call an arm's length attribution from Amazon.
We still only get one commission from an interaction.
But to give you the example, the second one here,
this is a Blendtec Stealth Blender.
It's a $1,200 blender.
I do not, I have never created content for this.
The video that I created content on
is my Jimmy Buffett Margaritaville frozen drink maker,
who I assumed this person watched that video
and then went and made a healthier choice
and got a Blendtec.
But Amazon assumes that I convinced them
to make a buying decision,
even if I convinced them
not to buy Jimmy Buffett's margarita maker, right?
But this person went and bought a $1,200 blender
and I made $27.81 off of that one sale, right?
My margarita maker is like 250 or something like that, right?
So this is like a way better commission
that I would have made if they followed me down the path
of Jimmy Buffett here, right?
Like you just don't know sometimes what's going to happen.
So to continue to say, we are going to optimize
and we are gonna work efficiently
and we are going to lean into the fact
that sometimes there is chaos on Amazon
that works in our favor, right?
The one above.
that I made $34.16 off of this outdoor storage shed and it came from my I have outdoor canopies
like pop-up 10x10 canopies the shade tents that's the only video that I can think of that this one
came from it's usually in a related category right and it usually if you are if you only
have one or two videos becomes pretty obvious where they're coming from.
It's a good question Jessica it says so how do they look at your video and then buy a different
product with you still making commission? The truth is is it's an Amazon black box right we
don't actually know but my assumption is they've watched this video and underneath sometimes there
are recommendations or sponsored spots so they could have watched my video and then been like
oh a Blendtec that looks cool clicked into it and then bought without watching any other content
so there's that but then the other thing that is possible is they watched my video clicked out of
it and then went back to something they had previously seen or seen a related products
farther down the page so Amazon doesn't tell us but that's what I assume happens.
All right so we're going to get into the advanced stuff and then Daniel and I have promised you guys
plenty of time for questions so I'm going to like work through this at a pretty reasonable rate so
that we can move into questions and deep dive into all the things that you guys are looking to
learn more about. We talked about creator connections so I'm going to leave that
where it is for right now. Amazon International as in most things with the Amazon ecosystem they
like to button up the us.com version of a program and then launch it internationally so at the
moment we have 16 marketplaces that have Amazon influencer programs on them. I mean the absolute
best part of where we're at in the program right now is if you are an approved on-site placed
influencer on the.com you just go to the other marketplaces click sign up or and they just add
you. There's no application process that two-part process we talked about yesterday where you have
to create videos and get done you don't have to do that for all of the internationals.
They are transferring your on-site placement approval from the.com to all of the other
international marketplaces. Do I think that will last forever? I do not so if you ever think you
want to play internationally and you're in the program I would go ahead and just sign up for
all of them because it's it's super easy honestly. Now when all of international is turned on and I
say that because sometimes they just turn off international placements sometimes they pop up
it's not as consistent as the US marketplaces but when everything's turned on I make an extra 20
off of the same content. They are currently not supporting English on a couple of the
marketplaces that they used to which of course makes sense. I cannot help shoppers make a more
confident buying decision if they speak German and I'm speaking English right so it makes sense
but the UK, Canada, Australia and there's a couple others in the EU that support English in your video
uploads and so it's worth it's the same video you're not doing any editing you're literally
just uploading it and tagging it on that marketplace. At the moment it is very manual I'm
hoping at some point they will give us a consolidated place to upload and tag but at the
moment you have to apply to each marketplace and then you have to upload the content separately to
each marketplace so very manual but it is a possibility to add that as a different revenue
stream. All right and then Wayward so this is a third-party affiliate platform. Wayward there are
other third-party platforms doing this is like Creator Connections but they work with off-site
only so my caveat for this one is it's not going to work if you're only doing on-site shoppable
content. It is going to work if you're doing affiliate driving traffic from a social media
platform to Amazon. Now you're going to get those higher commissions from brands here.
Part of the reason for this is because brands are able to use what's called their brand attribution
link which if you think about if a brand had an affiliate link it's their equivalent to that.
It gives them the ability to drive traffic and then Amazon
and gives them a credit towards their referral fee.
Like, oh, since you drove that traffic,
you shouldn't have to pay us
for referring traffic to your listing.
So they get this basically commission,
for lack of a better term, right?
So brands work with WayWord,
utilizing that tool on the backend,
so that it looks like, and is appropriately,
that the brand is driving traffic to their listing.
It helps the brands offer higher commissions
because they're able to offset that expense.
Now, part of the beauty of this
is brands really do want to work with content creators.
They know that the cost of acquisition for a customer
is way lower working with content creators
than paying Google, Facebook, Amazon, right?
So this gives them the opportunity to offset the expense,
but also offer higher commissions to content creators.
So that is the last one for kind of like commission stacking
and then I have us for questions
and I'm happy to dive into any of the things
that you guys want to talk about.
Okay, that was awesome.
Anybody else's mind like blown, right?
Like, you don't actually know what is possible
in something like this until we have somebody like Liz,
who's showing us what's behind the curtain,
what's possible on Amazon.
We thought this was it, now there's all this other stuff.
So I just love this, I'm so excited, Liz.
So yeah, this was amazing.
So I saw a couple of you had some questions from earlier.
So I'm gonna start with like two questions
that I think you may have hit in the other two days,
but I think it's good to just kind of start there
and then work our way up here.
So the difference between influencer and associate.
Yes, great question.
Yep, the difference between influencer and associate.
So associates is the program that Amazon has named.
There are two programs in there, affiliate,
which is if you have an offsite social media presence,
TikTok, Instagram, YouTube,
and you are driving traffic from your audience to Amazon.
That's the one arm there.
The other influencer is onsite specific.
So content creators have to have an audience
to get approved for that,
but the actual program is named influencer
and is what Amazon has named that program
for people who can create the onsite shoppable content.
So when you put them together,
the affiliates are driving traffic to a listing,
the influencers live on the listing
to help convert that traffic.
Awesome.
Okay, back to the written reviews
when you were mentioning that.
You were saying not to do written reviews
like inside of products on Amazon.
Can you kind of refresh?
Yes, so we just, we still have this up,
so let's go look.
Okay, so these are written reviews, right?
Like when you buy a product on Amazon,
a lot of times you'll get an email saying like,
how was your purchase?
Can you write a written review?
If you bought the product,
never met the brand, any of those things,
even as an influencer,
you are still good to go write a written review.
Where this turns into a no
is if you're working with the brand
and they send you a product
or they pay you extra commission,
not just wayward or for your connections,
like you have an actual conversation with the brand,
it's that additional step in the conversation,
then you don't write a review
because it can be considered an incentivized review
by Amazon.
So you buy the product, never talk to the brand,
good for written reviews.
Flat fee, they send you a product,
don't write written reviews.
Okay, awesome.
Awesome, thank you.
Okay, we're gonna kind of go back
to the video conversation for a little bit.
Somebody asked, do you recommend going through this process
and optimizing for your initial three videos
to get approved for onsite
or just making three quick videos to get approved?
Great question, I love that so much.
I don't recommend this for your first three videos.
Actually, for your first three videos,
I recommend you pick something that is just really plain.
For my first three videos,
I picked listings that didn't have upper carousels
and had really low traffic
because I didn't want anybody
to see them, like accidentally.
Now they're still there.
Like I can show you, I left them up, but I was like, it's one of those things, right?
When you get started, it's like if you've ever launched like a podcast or a channel
or your first time hosting on social media and you're like, oh my God, this is so embarrassing.
I just want nobody to see it.
Not realizing, literally nobody's going to see it for like the first week or whatever
you're posting, right?
Like TikTok being the outlier, but yeah, I was like so nervous about people seeing me
talk about products.
So I was like, let me pick the worst products just to get approved.
Oh, that's good.
That's good.
I, um, I want to just hone in on this, um, topic for a second, because in the beginning
when you asked if people got accepted or people got denied, um, a few people got denied.
They tried and they got denied.
And I know, I do know a few people on this call personally who have, um, tried multiple
times and have been denied.
I know we kind of touched on this yesterday.
Um, like, you know, somebody who has all the, has the 5,000, you know, audience plus, or,
um, has, wow, what's the word, um, traffic on their, while my brain is blinking, um,
their interactions.
Right.
And so we're like essentially hitting some of the things you say and, and some of them
getting feedback, like my videos, poor quality, which she's already mentioned multiple times.
It's not really about that.
Could you maybe speak to either the person on this call here who's been, who've tried
many times and has been rejected or maybe just got rejected?
What advice would you give and encouragement?
I think that'd be a good for us to hear.
Absolutely.
I think if you, uh, have applied multiple times and been rejected, I think, uh, my encouragement
would be, it will happen.
You may just have to pivot.
And what that looks like is obviously going to be dependent on what you're currently utilizing
and those sorts of things.
And to lean into the fact that while Amazon can be frustrating with the black box portion
of these processes, they are also like a goldfish and they don't remember if you came and applied
yesterday with something.
They're just going to treat today's application as something totally different.
You still may get declined, but if you come back tomorrow with a different social and
a different application, they are not going to penalize you.
They have already forgotten that you applied with that, right?
So as frustrating as some of the black box can be, I would be encouraged by the fact
that they also are, um, yeah, they're the goldfish.
They're going to just turn around and just keep moving.
So, um, if you have specifics on your socials, well, I guess I have a question, um, has anybody
who they feel like they've got the tick tock that would convert has been denied.
Not like I saw somebody just posted.
I have only a few followers on tick tock or if it's all other platforms.
And this is more anecdotal, just research for myself.
Um, so the majority of this community, I would say are on Instagram and Instagram.
And I'm like, I know somebody who, who just posted, like she got declined three times
and has like all the things you've mentioned in our video quality is good.
Like, so I would say that off rip.
And then kind of another question is, can you close that account and reopen with the
same social media?
No, it has to be new.
Yep.
So the social media is the hinge.
So like once you've applied with that Instagram with you can't, and I don't even think you
can rename it like because of the backend, the way that meta pulls in the integration
with tech talk.
Um, it has to be a whole new social media account that you apply with.
Okay.
All right.
And were you going to say anything else about your, you had a, you asked the data question.
Was there something you also are going to say about that?
No, no, no.
I'm just more curious, more anecdotally for me, because what I'm seeing is tick tock being
the platform that tends to get preferential and easier access.
And so I'm just curious if anybody in here was declined with tick tock numbers that they
feel like should be in, or if it's all mostly Instagram, Facebook type.
Okay.
Um, I saw a few say they got approved with tick tock, um, right now.
So, um, so
So I got another question.
If I have an affiliate offsite,
will it go away when I close my influencer account
because of getting declined the three times
or would it still be okay?
No, they're weirdly in the same portal, but not related.
So even if, because it works the other way as well.
So for offsite, for affiliate,
you have to have three sales every six months
in order to maintain your affiliate account.
Even if you don't make those in your affiliate site,
or your affiliate ID is turned off,
you're onsite on AMZ, influencer ID stays and vice versa.
So the only thing that might be confusing in the future
is if you get approved with influencer
with another social media,
sometimes Amazon immediately also gives you
like an offsite affiliate,
which would give you then two affiliate IDs
and an onsite ID.
So just, that's tomorrow's problem.
And you can address that when you get there
for managing where your affiliate links
and all of those things are connected,
but just so you know that that is a possible outcome.
I know we've kind of talked about like
how many amount of followers to have,
and do you wanna address that again real quick?
Like I know it depends on the platform.
I know you've said, I've seen people get approved with 200.
I've seen people get approved with 5,000.
Any, just kind of info to that question again.
Yeah, so we, my husband has a TikTok account
with 280 people on it that he posts on occasionally
and he got approved for the program.
We have not done onsite for him.
So we have not done the approval process
with those three videos
because I don't believe that he posts often enough
or has the engagement to make it through that portion.
So important to pull that part apart, pull that apart.
When we get ready to put his in for like onsite approval,
we'll probably, I will recommend to him,
I don't post on his,
but I will recommend to him
that he spend the next two to three months posting every day
and building that engagement
for the three video process, right?
So getting into the program 200,
I've seen that a couple of times on TikTok, right?
And then moving that out to the engagement portion
takes a little bit of time,
but you just keep that moving, right?
So to be very honest,
I have not personally talked to anyone
who has recently been approved
with any sort of Facebook profile page or group.
Maybe because it's just getting less common,
but the people that I have talked to recently
either bought pages or groups from people
and we're trying to kind of like revamp them.
Everyone that I've talked to that has like an old school,
something that they purchased Facebook wise
has been in the program, but not approved for onsite.
So Facebook, if you have something great
that you've been working on,
I think definitely worth applying with.
I just have not seen a lot of success with that.
YouTube, quite honestly,
YouTubers are usually like YouTubers.
And so they have like years of content, lots of engagement.
Like they usually get in
and they generally get like approved
if they're active.
I don't have any numbers around that.
I don't have anybody recently
who's been like I have 4,000 followers or anything.
It's just YouTubers tend to have been the long play.
And so they have the like longevity
to prove what they can do.
Which leaves Instagram,
which I think we're seeing even in the comments
is the current question mark around maybe some shift
around what's working and what's not with Instagram.
Yeah.
Because before talking to everybody in here
with like my last conversations,
like I probably would have told you
like 3,000 on Instagram,
posting daily with engagement would have been,
I would have been like, yeah,
I feel really confident for you.
But it does seem like there's some shift
in Amazon's relationship with meta on that side.
Yeah.
As far as like, if you had to say something
about like the Instagram space
of like the timeline of developing the Instagram
to then become an affiliate,
I remember you saying, you know,
post one to three times a day for one to three months
and then apply on Instagram.
What would you say to that?
So I think-
I think that's definitely a TikTok strategy.
Okay, that would be TikTok.
That would be TikTok.
Here's what I'm going to tell you about Instagram right now.
So, everybody that I talk to is having a really tough time
growing their following on Instagram right now.
I don't know, like, if it's just that we're all so used to now
the FYP and the way that TikTok, like, shops your content to everybody
or if Meta is just having a hard time figuring out how to, like, keep that.
But, like, I think I've had 2,700-ish followers on Instagram for, like, eight years now.
Like, I post pretty regularly.
I'm somewhat active.
Like, I'm not actively trying to grow it.
So, I'm not running any ads.
I'm not, like, some of that stuff I'm not currently doing.
But when you think about the way that Instagram is set up,
Instagram is very much set up for your talking to your followers, right?
Comparatively, TikTok is built for the For You page to, like, shop your content on your behalf.
There is one thing that I learned from a content creator who thought my 250,000 view virality was cute
because she does millions of views.
Instagram actually has trial reels now.
If you guys haven't seen this, not everybody has it.
It's, like, in beta.
But when you go to post a reel, if you scroll down, you can select trial.
And it's their attempt to recreate the TikTok algorithm.
So, they're taking yours and they're trialing it with people who are not your audience.
So, what this girl told me she's doing, she's, like, if something hits,
and you can take that for something hits for you on Instagram
or something hits for you on TikTok or somewhere else, right?
She's, like, we take it and upload it as a trial reel.
Unless you select to show it to your audience, add it to your grid,
it doesn't even show up on your grid unless you select that.
So, you can go run a trial reel and Instagram is out shopping that to new audiences on your behalf.
She was, like, we're getting, now she's getting millions,
but she's, like, we're getting millions of views.
Here's the other weird thing.
She's, like, yeah, if it does well that 24 hours,
we upload it again as a trial reel the next day and run it again.
Like, Instagram's just letting you continuously upload it into this trial reel,
not put it on your grid.
So, it's helping you reach those audiences that aren't yours.
So, I know the question was around timeline and cadence.
And truthfully, we, I don't know anybody who's doing it well right now
in a way that has gotten them into Influencer.
So, I would hesitate to be, like, this is a formula.
But I would definitely include trial reels as part of what you're doing if you have access.
I went to mine and I had it and I'm obviously not, like, a super huge millions of followers on Instagram.
So, it's possible that people in here have as well.
Oh, Jennifer says, I have a reel that blew up about a month ago.
Should I try reposting as a trial reel?
Yep, I definitely would.
And if it does well again, once the trial or whatever, I don't know if it's, like, 24 hours,
I would post it again.
Like, this girl was, like, they just repost the same reels as trial reels over and over again.
6.9 million views.
Hell yeah.
Wow.
That is so fire.
Congrats.
Yeah, that is awesome.
That's wild.
Congratulations.
Yeah.
Nice, Jennifer.
Okay, I think, okay, there was one other question about a 1099.
Does Amazon send the 1099 with all of this?
Yes.
Okay.
Yes, that's what I thought.
Yep.
Even when you do the international stuff and talk to your, this is not financial advice, this is not legal advice.
When you sign up for even the international ones, they let you connect your U.S. information to it.
I don't think I made enough on any of the internationals last year to spike any sort of paperwork or anything.
But the fact that they connect my U.S. information leads me to believe that it will come through my, to my U.S. persona,
basically, not, like, I need an entity in another country.
Yeah, for sure.
And then we kind of talked a little bit about this, about, like, comments and engagement and, like, you know, what does that kind of look like?
And I remember you mentioning, like, it being genuine and, you know, not being, do you want to speak anything else to that about, like, you know, what would engagement, what does that look like?
Any ideas?
Yeah, for sure. This is one of those things where, like, I think building an audience
takes so much work than we sometimes give people credit for.
Yeah.
Now that said, like, I mean, Amy, I see that you had one that went and hit 23 million views.
Congratulations on that as well. That's freaking huge. So I'm sure when you guys had those,
like, millions, you probably also gained a lot of followers, right? Outside of those
moments. I mean, gaining followers takes a lot of, like, conversing with people. You
really have to think about it as you're building a network. You are out conversing with people.
You need to show up for them as well if you're expecting them to show up for you. And so
I think one of the things that a lot of times we live in, obviously, an era of AI and automation
and efficiency, and we know that I am a fan of all of those things. However, in any relationship,
which this is what it is, parasocial or not, in any relationship, you have to show up authentically
and be yourself. Like, we all know automated bot comments don't work. Like, nobody believes
beautiful post was put together by a human, right? We all know that was a bot that put
that there. So like thinking through that authenticity and how you build that like, I'm not
as active on Instagram as I used to be, because obviously, being active on 78 platforms is
impossible. But I still have friends that I met through my fitness Instagram account. And
like, when I see them pop up, like, I will comment on their stuff, I'll send them a DM and
be like, Hey, I've missed your face. Good to see you, right? Like, we're building relationships
like we think about it a lot from a business standpoint, but truly what social media is, is
intended at its heart to build connections. And I think sometimes, especially in the space of we
make money over here doing this, don't feel this charge, but we just get caught up and trying to
make it work for us in a more business like fashion, when maybe we need to like pull back and
show up more personally than business sometimes.
Boom, baby, I just had a call with somebody earlier today about being vulnerable and showing up and
how that, you know, can feel scary. But it's also like what we're all hungry for. Like, yeah,
because we're real people. And like, Liz, I appreciate it when you shared your story about
getting a, you know, the garage store product. And, you know, like, guys, by the way, Liz, Liz
has been in the online space for years, like, and she's got here building something for years. And
I'd love to transition, we're, we'll probably end here in a little bit. But there was quite a few
questions actually about like, tell it like, how do we get access to your platform? Yeah. And the
tool that you used? And you're a little Yeah, I have like a link, let me know when you want me to
drop it. Yeah, you can drop that in there. And then you guys can look while I talk if you want. But
so the Fluencer Fruit extension, I talked a little bit about this on day one, basically, like when I
started doing Influencer, after coming from the seller side of things, where we have like 78 tools
to solve every problem that we could think about having, there were no tools for influencers to do
product research. And I was like, Oh, I think I have to go build this, right. And so that was
really where Fluencer Fruit was born was from this desire for efficiency in a program that, you know,
people really had nothing. And of course, it's developed over the last two years, but I started
the company in 2023, in February, and February of 2025, I was acquired by Wayward. And so the it's
fantastic, because now I have a team I know.
Can we just like, can you say that again?
Yeah, two years later, I was acquired by Wayward. So now I belong to the Wayward family.
That's like business owners dreams. What? How freaking cool. And so I just love like her heart
behind. I didn't see a tool. I created a tool. Here's the tool. And I know Liz speaks in works
like all around the world, right? Because e commerce. Also, she's going to be at seller summit
too, for any of you who are going to be there. So I just wanted to say that, like, I know. And so
tell us Yeah, tell us a little bit more about this beautiful tool.
Yeah, absolutely. So just so you know, even though now we're part of the Wayward family, the
Fluencer Fruit tool will maintain its name. It is the Fluencer Fruit tool. That is how I'm
maintaining the branding that I spent so much love on with the banana and all of the yellow. But
I think yes, okay, Danielle dropped a link in here.
to the extension um you guys let me read let me read drop that sorry yeah it works um so i i'm
i'm such a nerd you guys i'm so excited we just added a 14-day trial i built the landing page for
it so it's very cool wait what yeah we just added a 14-day trial so when it used to be like just
money back guarantee like 30 days if you do the annual plan or whatever but now you can like
trial it for 14 days um and then you know move into one of the things the thing that i'll say
is we also then were able to recently add like the discounted monthly it used to be only full price
the um the piece of the tool that we didn't talk about today is the video library management and
that's in creator hub and um it's basically like where are my videos placed actually while i'm
talking i will pull that up where are my videos placed do i have that upper and lower um carousel
stuff did one of my aces go out of um run out of stock did one of the aces move um really have
tried hard to build into the tool the things that will help you maintain and make more money as you
go so this is the back end of creator hub this is that page where when you're waiting
you get that blue line up here right that's locked from yesterday this is that page
with the tool on it so i can actually sort all of my videos by their placement so like this video
is in both the upper and lower carousel it is the fourth video in the upper carousel and the
sixth and the lower it is in stock and if i wanted to i could download my video and my
thumbnail here for that repurposing internationally or to youtube the things that we talked about
right um but this was very specifically designed so that like if i know this is one of my top
producing listings and i no longer have placement in a carousel or the the ace and is dead i may
want to go look into that right and so i have creators who use the tool who have 10 000 plus
on-site videos who are having to manually audit everything they do for is the ace and dead where's
my video all those things and so we automated it um as you get started this just helps you
build awareness right around what you're doing um but that's this is the piece that we hadn't kind
of yet talked about so just to show you this is also on the back end um you can also run a check
all video placements and it will run through the entirety of your video library and you can
download that into a csv the reason this is important this creator hub total views last 30 days
there's no way to go in and be like i wonder what my views were february 1 to february 28th it
doesn't exist you can only see the last 30 days at any given point in time so if you want to track
your data ongoing month to month you have to use fluencerfruit to download it and store it in like
a google sheet ongoing right so that's why that part is important anyways it's all built to help
you make money but also to make sure that you don't lose those money making opportunities that
you had that were changed for whatever reason the reason i say all of this is we're getting ready to
launch differing pricing levels up to this point i've only had pro you get all of the things right
um at the moment now as we've gotten bigger and built in a lot of functionality not everybody
needs access to every piece of data that we've built for my bulk creators specifically but with
that at the moment you still can get this $4.99 a year plan which is all of the things this will
be legacy pro here in a couple weeks when we launch the different pricing levels and this
will actually be $9.99 a year moving forward we've just built so much functionality into it at this
point um so we're we're finishing up our lifetime 50% off subscription pricing which is this $4.99
so just calling that out because if you do this before that switch is over your annual plan will
always be $4.99 no matter how much functionality we add into it you'll always have that price
no i love that and i just love you know we basically got an opportunity to get in
into her community and like what she's doing before like she's up up leveling everything and
My, you know, we talked with Steven and was like, this is a good time, you know,
to bring Liz in and her expertise and to be like, Hey, this is also another
opportunity for you, you know?
Yeah.
Um, I had another question too, about, um, you know, do you give, I know that
there's like a Facebook group and there's like a community as well, and then there's
like calls and places where you can, I'm with you and, or with experts, do you, is
this where like you do second eyes on people's videos and like giving them
feedback and stuff like that?
Yeah, that's actually in the discord channel.
So let me drop a link to the discord channel and I got it.
I just got it.
Okay, perfect.
Um, so I do weekly office hours for subscribers of fluencer fruit.
We get every Thursday at 11am central time.
We talk about influencer.
We talk about affiliate.
We talk about Amazon, anything in the seller space.
That's also impacting influencers.
Quite honestly, we also do anything content creation related now.
Um, so that's announced in the discord.
Also, when you sign up, you get all of this in like the email onboarding stuff as
well, but the cool thing about joining the wayward family is, um, the fluencer
stuff fruit will now live in that.
But our discord is open to anybody who wants to get into content creation or is
a content creator, but my previous community was only subscribers.
So now we get to open to everybody and we'll be doing live events in there that
are not just fluencer fruit office hours weekly, we'll be doing different things
that are including again, one of the coolest things about the way we're now
holistic offering is they have so many brands that they have personal
relationships with that we're going to be bringing brands in for basically like
coffee meet and greets with the creators to like answer questions, offer special
deals.
Like if you're doing this offsite, we will give you an extra whatever.
And we'll definitely send you guys samples, like all those things to kind of
like help bridge that gap because brands want to work with creators and creators
want to work with brands.
And for whatever reason, we all start that process by picking the wrong people
to try it with.
Right.
So like brands are constantly being inundated with like, send me free things.
I have one follower and my mother will definitely buy your product, right?
Like that's all of their inbox right now.
And then as creators, we get like 100 a day where they're like, this is a $7,500
product, buy it and I will pay you a commission when you sell it.
And it's like that also is not helpful, right?
So both sides of this equation have this intense pain point that we're trying to
solve in a meaningful way to like, I work with all great brands and I work with all
great content creators.
So I just need to connect them.
Like, I just need you guys to meet, have good conversations, have meaningful,
like commission fee-based relationships so that you can get out of the weeds with
all of like the insanity of like, please create content for me for free.
Yeah.
No, I love your vision.
I love this.
I think that this goes so well with what we're doing here.
And, but you know, a lot of you guys have all built your or are building or
potentially going to start a new channel.
How cool would it be to have like a community of second eyes who can like
really, you know, look at that and walk you through that.
Even if it is just for a month or two months while you're starting, because
this is monthly, this is like a month, right?
Yep.
Yeah.
So you can go monthly or you can get grandfathered in grandmothered in, if
you will.
Yes.
OG legacy pricing.
Classic.
It's not grandmothered, it's grandfathered, but I digress.
It can be either.
We can be part of the matriarch.
Exactly.
That's right.
Yeah.
So I just love, Liz, I think you represent a lot of what the women in
this community and men in this community are looking to be and like create.
You know, so just like really appreciate you being here and like sharing, not
just like all this tons of value, but you literally, y'all, she went out and
she saw the problem and she created it.
And now she has a community and is bringing brands and creators together.
I mean, we are all like looking to do things like that.
Yeah.
So, um, yeah.
Do you, do you guys, yeah.
Like, can we just give her a round of applause?
Like, thank you so much for being here, Liz.
And for just sharing with us and y'all, if Liz can do this, we can do this.
Yes.
100%.
Yes.
And if you were ever like, can I build a software?
Yes, you can.
I don't code guys.
Just, I don't code.
No.
you can do this too.
Yeah.
Anybody have any questions about like,
Fluencer Fruit, about like the,
what she did create,
or like the creator discord,
which is the community where you,
anything about these two like,
topics, any questions?
Yeah, Amy.
Would you recommend to create a flyer to
send to companies that
we wanna
do a review for when we notice that they don't have any.
Yeah, I would call that a media kit.
A media kit.
And I would definitely do that, yes.
So any,
there's also things like,
sometimes people get stuck in the,
well, I don't have like a ton of followers
or whatever else,
focus on the metrics that are meaningful.
So conversion, engagement, those sorts of things,
and focus on the things that will highlight
what you do have along with things
that are good for the brand.
So in any sales pitch,
listening more than you talk if you're on a call,
but then also make sure that you're framing
anything you send with what's in it for them, right?
So like sometimes in media kits or those sorts of things,
we get stuck in the like, this is how great I am.
That's all good, we need to include that,
but we need to frame it in the way
that highlights what's in it for them.
Because truthfully,
they're getting a ton of this all the time.
So if you can give them like a,
I can help you convert more sales,
or I have helped another pet brand convert
at 50% off of my video,
I'd love to do the same for you.
Whatever kind of like vanity metrics
that also speak to solving their problem,
I would include those.
So it's like an interview.
Correct, yes.
Thank you.
Absolutely.
Okay, we're getting vulnerable here.
How did you start the process of making fluencer fruit
without knowing how to code?
Oh, I love that.
Yes, ma'am.
Okay, so I was at Jungle Scout for six years before this.
So just as a note that like I was around a lot of software,
even though I didn't,
but I did not utilize any of my Jungle Scout connections
in developing the software.
So I'll pull that part apart.
But what I did was I put together my idea
of what I knew it needed to be.
And then I hired a dev team,
a developer team engineers off of Upwork.
And so I basically like put together everything I wanted.
And I learned some very interesting lessons.
Like you have to tell the engineers
literally everything you want it to do,
like being paid for it.
They sent me the first version and I was like,
this is amazing, where do they pay me?
And they were like, you didn't mention that.
So we delayed the launch because I was like,
no, I do want to be paid for this, thank you.
And we had to rebuild the payment portion of that
because I didn't realize that you had to include that.
I assumed they knew that I wanted to be paid.
Yeah.
Learning.
Yes, yes.
I think one of the number one takeaways
that I have Elizabeth,
like if I could go back and do it again,
I would probably start the same way.
I only know what I know at the time, right?
And so you can only operate with that.
So I would put together my sheet of paper
and I would send it to them and be like,
what would you charge me to build this?
The next thing that I would ask is probably,
what don't I know right now that you want to know from me
and or that I should be asking you.
Now, whether or not this team of developers
would have come back with anything
that made a meaningful change in that exact moment,
I couldn't tell you.
However, at this moment,
I would probably go talk to Claude, my AI bot,
and be like, Claude, what else do I need to include in this?
But two years ago, that wasn't a thing.
I would just lean in and know that mistakes are okay
and that your timeline,
I think the other thing that people get caught in is
what if somebody beats me to market
or what if somebody else has the same idea?
And here's the thing that they don't have is you, right?
Like being a Jungle Scout for six years,
I learned a lot sitting next to Greg Mercer.
He's the founder of Jungle Scout.
And one of my best takeaways
was watching people knock off Jungle Scout software
and him be totally unbothered by it
because they didn't have Greg.
And when I started Fluencer Fruit,
with every ounce of my being,
I faked that until I now feel it
because people would knock me off
and I would be not sleeping
because what if they got a new feature to market
before I could?
And I just would tell myself every morning,
they don't have me and that's okay.
They can imitate this, but at the end of the day, I know what I'm building and I know where I'm going and they can't do that and
Some days it worked better as a self-mind like mantra than others, but here we are
So I would encourage you to not be afraid of what other people are doing not be afraid of making mistakes and just keep moving forward
That is such a good reminder as we are all you know
Showing up and being vulnerable and building online spaces. Yep. Yeah
Well you guys I'm gonna drop the links one more time if you know grab those
We are gonna just be partnering with her going forward. So yes exciting
this is just the beginning I feel with our partnership and
having her here and
Any other last-minute questions you guys have
I'm going to say one more thing to Elizabeth here because she said
It's good to be reminded that I can be the least knowledgeable in the room with the most questions
And I just want you to know that I actually think some of the smartest people
I know are the people who know how to ask questions
right, it's
Knowing what questions to ask is one of the best skill sets you can have
So showing up and being the person that asks the best questions is actually sometimes being the smartest person in the room
So I just want to throw that out there and if you guys are coming to sellers summit
This is gonna be so I'm actually finding out in like I don't know an hour if I'm speaking, but at the moment
I'm not speaking and
I'm just an attendee at the mastermind
so
Come find me and say hi, and I would love to meet all of you
I met a bunch of the rainmakers last year and loved every minute of it
it was like how this all started that so this feels like a
culmination moment of being able to like meet all the new rainmakers and revisit those that I met last year as well. Oh
My gosh, that is so cool. Yeah, Amy who's on the call is gonna be there Amy. Are you Thomas?
Hello, are you also gonna be there both Amy? Yes. Oh, that's really cool. Okay
Sweet me too. Um, I hope you I hope you speak. I
Come into agreement that in an hour you will get a message and it will say Liz we need you to speak
Okay, you want to do this live? Oh
My gosh, did you get the email? Yeah
Okay, the closing keynote
So
You guys will see me on Thursday before that I'll be an emotional and nervous wreck but transparently I got the text while we were talking
Okay, so there we go
together
I'm gonna have to like lean into your closet Daniel
I don't know. I have to go figure out what I'm gonna wear forget the speech. I have to figure out what I'm gonna wear
We're celebrating you
You thank you you guys
Sellers summit is the show that got me into e-commerce and opened a lot of these doors for me
So it's it really is a full circle moment. So be the closing keynote. So oh
My gosh, yeah
Yeah, so, all right, well, thanks for having me appreciate you guys
Seeing that moment with me
Well
Well deserved in the chat and I completely agree well deserved. Thank you. Thank you
Well, I that's just even more exciting
Guys, if any we were planning on saying this, but if you still want to go to seller summit the information
You know is in in Facebook or I could maybe grab you guys a link really quick here
Because how cool would it be to see Liz
Wow
One one last thing was what?
What is like? What would you say to anybody who's like on the fence about going to seller summit?
Getting into the room, you know, we talked about like get in the room
So
Sellers summit has been life-changing for me and I believe this to be true about live events in general and networking
There's something about the relationships that you build with people who understand the space that you're in and
You know, I was an Amazon seller
but I didn't start there like I
I joined the community and then I was a seller and then I was with jungle scout and then I went and did right
But we all know when you make money online most people like glaze over
is over and have absolutely no idea what your life looks like.
They're like, what do you do again?
You know, my dad still calls me every year and says,
I'm writing the family newsletter.
What is it that you're doing this year?
And I'm like, Oh, I, um, this year I'm running software.
Um, having people all in the same space that get it is life-changing.
Um, so the, the network that I have, Cellar Summit caps,
the attendees at 200 people, they gate for vendors.
So like they've had agencies or vendors like buy tickets in the past and show
up and pitch and they will make them leave basically.
Um, so unlike a lot of shows where you go and there's a million people and it's
hard to like, even hear yourself think, and you're being pitched by people,
semi on the down low who bought a ticket and they're not supposed to be pitching.
Like this absolves 99% of that.
The other thing that I'll tell you, everybody is welcome as a female,
who's been in the e-comm space for a long time.
There is a lot of rowy areas in the e-comm space, and this is not one of them.
It is the safest female centric.
It's a solid, they commit to 50, 50 on their speaker roster every year.
Um, Tony and Steve are 50, 50 owners in the show.
Um, and I can't say enough about how much of a difference that makes compared
to some of the other industry events.
Um, and listen, we've all, we, we do all of them, right.
But sellers summit is my, my favorite.
This is so cool.
Wow.
Thank you, Liz.
That was so well said too.
Good.
You're welcome.
Yeah.
Hmm.
Thanks for sharing your heart and your hard work with us and all
of your tools and your techniques.
Um, can we just give Liz another thank you and wishing her all of the goodness?
Um, yes.
Hearts.
I just learned how to do the Gen Z version.
Yeah.
Okay.
I don't even know how to do it.
I have to do it off screen and then bring it up.
So there we go.
I'm still elder millennial doing these.
I know.
Same.
Oh, it's a change they've changed.
All right.
Sweet.
Well, thank you Liz so much for concluding these three days with us.
Everybody else.
Thank you all for being here and just being consistent, showing up and just
being an awesome community to welcome listen to, um, get excited about seller
summit.
Okay.
I also dropped those links.
If anyone's like, I'm not sure if I want to go.
Links are there.
Come join us.
And, um, we also have the links with Liz.
That'll be in our, um, app as well.
So everything is available to you guys.
Thank you guys so much guys.
Yes.
Thanks Liz.
Bless you guys.
Bless your week and enjoy the rest of your day.
Bye guys.
Bye.