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Everything that I need, I already have Everything that I have, is all that I need

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Anything I desire, I will receive Because my reality is created by me

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I am successful, I am peaceful, I am free I am wise, I am potential energy

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And like a phoenix, I shall rise I am healthy, I am wealthy, I am powerful

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I am mind, I am body, I am spirit, I am balance I am enlightened, I am fearless, I am outside

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the realm of time I am a part of the all, and I am one with

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the divine Energy, energy, energy

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All around, on the outside, the inner me There is no hate in my heart

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I even have love for my enemies Love for my energy, energy, energy

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Allow your vibrations to enter me I'm a little bit too much for me

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The worst world I have is meant to be Energy, energy, energy

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Positive energy, the power that you bring I'm with the divine spirit that's gifted me

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Ah, energy, energy, energy, energy, energy, energy

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Ah, energy, energy, energy

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Everything that I need, I already have Everything that I have, is all that I need

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Anything I desire, I will receive Because my reality is created by me

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By me, by me, by me, by me

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All right, if you're excited, go ahead and drop the word energy in the chat.

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Let's bring the energy up. It's day three. Drop the energy in the chat.

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We, y'all thought the value was here on day one and day two.

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You haven't seen day three yet, okay? So get excited.

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I see some of your faces who've been here for the past couple of days.

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It's so good to see you all. Seeing you show up consistently

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and grab what is being offered to you says a lot about you.

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And we in this community are just huge on bringing the value.

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And Liz is no exception. We were just talking and we're like,

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whoa, the value that's been released here has been incredible.

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And so today, we're going to talk about the monies.

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The fun part.

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Right? I know, Liz, you're excited about this.

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This brings everything home. It's like, oh, how do I monetize?

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How do I do this? Not just monetize any old way,

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but like, how do I do it? We all like this word efficiently.

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It's one of my favorite words.

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Right. How do we do this faster? How do we do this different?

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Right. And just excited.

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Who knows how important it is to have a toolbox, right?

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With a bunch of tools in it to use and to grab when you need them.

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And that's exactly what today is about.

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It's about like adding on to day one and day two tools.

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And now we've got day three tools.

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And I'm extremely excited about what's in store for you guys today.

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And I just want to remind you, for those of you who are in our Mastermind community,

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we have our regular coaching calls tomorrow and Friday.

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They are set to be at the same time, 9am Pacific.

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And also on Friday, we have two other calls.

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I'm going to drop right now.

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No, that's not right. Hold on. Give me one second here.

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I'm about to drop a image.

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Let's see if it worked.

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Okay, so the rest of our calls for the week, you'll see Thursday and Friday.

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On Thursday, we've got the 9am call.

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And then Friday, we have a 9am, 11am and a 3pm call.

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All right, we've got the income, rainflow and KDP Friday,

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and then implementation tomorrow.

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So just want to remind you of what we have for the rest of the week after today.

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And the replays will be at searchrainmakers.com if you're in the community.

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And if you're in the app, it will be in the app.

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So easy enough.

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Okay, so we already typed energy in the chat.

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But I want to type one more word in because this is just a reminder of what building...

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Let's just take a moment.

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I was thinking about this.

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I just want you to come bring to mind, why did you start a business in the first place?

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What is your why?

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Just think about that for 20 seconds.

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What is your why?

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Why are you here?

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Why did you say yes to building a business?

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Why did you say yes to selling on Amazon?

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Why did you say yes to even being on this call today?

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Okay, I want you to just remember your why.

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Because I think sometimes it can be easy to get stuck in the weeds of...

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and feel overwhelmed.

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And we don't want that.

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Right, so just take a moment.

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What's your why?

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And as Liz so amazingly has reminded us the last two days,

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there is quite literally a billion dollar abundance

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in the e-commerce space.

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Yeah.

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And all of you get to be a piece, a part of that.

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How exciting, I see Kaylin smiling.

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That should get us excited.

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Okay, y'all should get excited about your piece

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in that part of income and impact.

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So I want you to put the word abundance in the chat again,

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because remember, this is April,

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we are all about abundance.

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Let's be reminded why we're in this room.

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Why are you here?

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We are all trying to create some abundance in our lives,

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and that is for each and every single one of us.

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And Liz has an amazing story

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where she stepped into abundance.

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She's created it for herself.

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Remember, this doesn't happen overnight.

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We get the pleasure of just having her

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and her experience here.

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So without further ado, Liz, we're excited.

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Come on in, girl.

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Bring the abundance.

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Thank you.

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It's so fun to come back three days in a row

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and see all the same faces.

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Like over and now I feel like, oh guys, we're back.

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It's so good to see everyone.

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I feel like we're all besties.

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Let's see, let me pull this up.

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Oh, I was thinking about this.

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I would love to know if you guys yesterday,

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after we talked, if any of you went

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and applied for Influencer

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and got like one of those instant yay or nays.

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So while we're chatting,

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if you guys just wanna like drop a little note

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in the chat for me.

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Yes, Anna did, sweet.

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Applied during the call yesterday.

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I love me some action.

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Thank you for doing that.

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All right, so today we are going to dive into,

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as I said, I'm calling it

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making the money efficiently, right?

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And when we say efficiently,

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that doesn't mean it's because we want get rich quick.

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It doesn't mean because we wanna be lazy

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and do the least, no.

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But what we want is to make the most of our efforts.

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We don't have unending amounts of time, right?

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So we need to make sure that we're making the most

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of the time that we have.

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So in case you haven't been here to join us

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for all three days, just to give you a little background,

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or a reminder on day one,

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we went all the way through what the Influencer Program is.

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Yesterday, we did a deep dive on applying, getting in,

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the whole process of the two-step approval process.

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And today we're talking about the money.

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And so this should be a lot of fun.

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Hold me down.

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All right, so I'm going to kind of circle back

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because inevitably, as we get into making money

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in the program, people start asking,

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well, what about this?

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Is this okay?

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And what if I do this?

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And somebody in a Facebook group one time told me

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that their aunt's cousin did this black hat thing

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and they never got caught, right?

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So what I want you to do is there's a lot of questions

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that people have, and there is a ton of information

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out there, right?

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And some of the information is bad information

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because people just don't know or they've heard things

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that are incorrect.

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So when you run across one of those questions

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and you think, I don't know what the answer to this

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and if Amazon's going to be okay

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and let me keep making money if I do this,

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run it back through that filter

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that we've been talking about.

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Amazon's purpose for the program is to help shoppers

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make more confident buying decisions.

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Is what I'm doing, the content creating,

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the way I'm posting it, the way I'm creating it,

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does it provide a positive experience for the shoppers?

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Because that is Amazon's number one focus

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in every part of the ecosystem.

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And does it help them make a more confident buying decision?

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For example, we get a lot of questions right now

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about horizontal versus vertical.

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Really, neither of the way that you film does not impact

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if the information is good for the customer, right?

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So filming either direction, good.

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If you take a horizontal video, clip it vertically

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and post the exact same information,

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that does not add any additional value for shoppers, right?

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So just a quick filter to run things through

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as we dive into this and you start hearing people talk

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about some of the things they think we could do

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or might wanna do, right?

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Run it through the filter.

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Now, there's a lot of ways in this program

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that you can make money.

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When we talk about making money efficiently,

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I want you to make the most money that you can

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from one piece of content, right?

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So I call it commission stacking.

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Basically, I want you to take one piece of content

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and make commission flat fees all over the place.

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And you're just gonna stack that

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so that one piece of content

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is making you multiple streams of revenue, okay?

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So the very first one, and this is the primary,

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let's call it your anchor income, right?

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This is where you're gonna focus

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and the other stuff is gonna kind of be secondary.

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It's gonna flow out from this.

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But the first one is that onsite commission.

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So when you post a shoppable video

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and somebody sees you on the product listing

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and then they purchase, you make a commission.

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The commissions for this placement are for one item

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and they are between one and 4%.

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That's the base, right, of the whole program.

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Now, like we talked about on day one,

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Influencer is a part of the Associates program

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and you can also be an affiliate.

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So if you are also operating in the offsite space,

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you can also post the content in an offsite location,

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YouTube, Instagram, whatever, and drive traffic

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and make money off of that piece of content

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that way as well.

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The third way is flat fees from brands.

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This is important.

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There's FTC, in terms of service, compliant.

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You can work directly with a brand

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to create content for their product listing, right?

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Now, when you do this, you are required

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to give an additional disclosure.

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So when I buy a product and I just show up on Amazon

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talking about it, that little earns commission

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that we talked about, that is enough.

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If a brand pays me or sends me a product,

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I have to give an additional disclosure in the video.

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FTC's guideline says it has to be obvious and unavoidable,

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which thank you for that, very clear, right?

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But it can be as simple as thank you to the brand

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for sending this to me for the purposes of this video,

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launch into what you wanna say.

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It doesn't have to be super complicated,

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you just have to disclose that they sent you something,

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that you have that additional relationship, right?

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You can do paid for flat fee shoppable content, right?

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The thing that you cannot do

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is incentivized written reviews, right?

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That's against terms of service for the sellers

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because it is intended to manipulate the algorithm

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for the shoppers, for the sellers, right?

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So just to pull those two things apart,

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most influencers, while we can,

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you are not allowed to write written reviews,

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you are not allowed to be paid for them.

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And because a lot of times we have brand relationships,

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most of us just steer clear of writing written reviews

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so that we don't accidentally get a brand in trouble,

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quite honestly, right?

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But now you know the differences there.

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Incentivized paid for written reviews

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against terms of service, flat fee brand videos,

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FTC and terms of service compliant, you're good.

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Now, the next things and we'll launch,

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we'll talk more about these next two,

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like after we do product research,

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but you can also earn extra commissions from brands

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on third-party platforms and creator connections.

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So think Wayward for offsite,

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Creator Connections works for offsite and onsite.

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We'll dig into that in a little bit.

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And there's also Amazon International,

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which is a little bit of the Wild West

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and not always as predictable,

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but it is a way to upload the same content

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that you've already created and just continue making

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sometimes surprise money off of it as well.

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So we're gonna dig into that base piece,

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the onsite piece, right?

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Because I am a firm believer,

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I've spent almost 10 years in the Amazon space.

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It doesn't matter which part of the ecosystem you play in,

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product research is your number one tool for success, right?

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So you guys hear a lot on the FBA side,

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that product research, you want high demand,

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low competition, ways that you can improve your product,

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right?

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Influencer is very similar in that the product research

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portion of what you do can set you up for success,

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very same way, right?

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So as a reminder, we make money from shoppable content,

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shoppable photos, shoppable videos.

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The shoppable photos do the best right now

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in fashion apparel accessories

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because they don't have those upper carousels.

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So if you're gonna do photos,

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I recommend those be the categories.

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Shoppable videos, we make money when they pop up

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on the platform.

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product listings in the upper carousel

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and the lower carousel, right?

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This is on desktop and mobile.

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And sometime if we get into it,

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we can do a deep dive on all of the places

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that it is hidden in the mobile product listings

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because it's not always super obvious,

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but just know that we exist in both of the places.

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All right, so we are actually going to dive

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into product research, right?

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I start with what I call the anatomy of a product listing

300
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because I want very specifically for you to know

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what information off of the product listing,

302
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I can tell you from a data standpoint

303
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because we know I like data,

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is going to help your video

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have the best chance of success, right?

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So we're gonna start picking products.

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So the number one thing,

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actually before I jump into that,

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at the top here, anywhere you see a yellow box,

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this is the extension that I developed.

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It's called Fluencer Fruit.

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Everything that I show you, 96% of it,

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you can do without the extension.

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We are going to utilize the extension

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once I walk you through what we're looking for

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to make our time go faster.

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But I just want you to know that you can do it on your own

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and or you can utilize the extension

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to do it at a faster rate.

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All right, so the number one thing

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that I want you to look for

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when you're looking at a product listing

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is does it have this upper carousel, right?

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Now, we talked about it a little bit the other day,

325
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but the brand has to be brand registered

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and they have to upload a product video, right?

327
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The thing that that tells us outside of it

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opens this opportunity for us,

329
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but it also tells us that the brand is invested

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in what they're doing on Amazon

331
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and that they are working to optimize their listing.

332
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So they're invested with that brand registry pay-to-play

333
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and they are optimizing with their own videos here, right?

334
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But the most important part for us

335
00:17:02.600 --> 00:17:07.359
is that it opens up this upper carousel portion for us.

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So that's the number one thing I want you to look for.

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The number two thing that I want you to look for

338
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is to see how many other influencers

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already are on this listing.

340
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So somebody asked this day one,

341
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the absolute best case scenario

342
00:17:22.800 --> 00:17:24.960
is you go to a product listing

343
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and there is a brand video and nobody else there

344
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because that means blue ocean, it's you, baby.

345
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That is just going to be you, right?

346
00:17:33.960 --> 00:17:37.800
So obviously getting on this carousel

347
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makes a huge difference, right?

348
00:17:39.320 --> 00:17:43.280
Because Amazon has allowed us to exist above the fold

349
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as close to the buying decision

350
00:17:45.740 --> 00:17:48.740
as you can live on this product listing, right?

351
00:17:49.580 --> 00:17:51.500
I forget what the exact number is,

352
00:17:51.500 --> 00:17:56.500
but it's like 86% of shoppers would prefer to watch videos

353
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than read the bullet points, right?

354
00:17:59.220 --> 00:18:01.060
So it starts to make sense

355
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as to why Amazon has us here too.

356
00:18:04.100 --> 00:18:07.340
All right, the next thing that I want you to look at

357
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is the price point.

358
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Now, I'm not saying go buy $600 items.

359
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Although if you have the budget,

360
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that would definitely be cool.

361
00:18:16.400 --> 00:18:21.400
But our commission percentage is between one and 4%, right?

362
00:18:22.720 --> 00:18:25.200
If I buy a bunch of $10 items

363
00:18:25.200 --> 00:18:28.160
and my commission on those is 1%,

364
00:18:28.160 --> 00:18:30.440
that's not how I retire, right?

365
00:18:30.440 --> 00:18:33.240
So I want you to be optimizing

366
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for that 80 to $120 price point.

367
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Now, the commission piece is easy, right?

368
00:18:40.660 --> 00:18:42.720
Obviously, if it's a higher price point,

369
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you make more money.

370
00:18:44.100 --> 00:18:48.740
However, most shoppers for a $10 item

371
00:18:48.740 --> 00:18:51.460
are less likely to go watch a video about it, right?

372
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Because it falls into an impulse buy category.

373
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However, once you move up that price point scale,

374
00:18:58.100 --> 00:19:02.940
if I'm gonna spend 80 to $120 on a bookshelf,

375
00:19:02.940 --> 00:19:04.980
I wanna see what it looks like in your space.

376
00:19:04.980 --> 00:19:07.180
I wanna know how long it took you to assemble it.

377
00:19:07.180 --> 00:19:10.180
Like I'm probably gonna do a little bit more research

378
00:19:10.180 --> 00:19:12.820
so more people watch those videos, right?

379
00:19:13.820 --> 00:19:16.700
It does not go up indefinitely.

380
00:19:16.700 --> 00:19:21.060
I have a $5,000 water slide that I have a video on.

381
00:19:21.060 --> 00:19:23.700
I have converted that one time.

382
00:19:23.700 --> 00:19:24.700
Now, the commission was great.

383
00:19:24.700 --> 00:19:27.500
It was $130 commission off of the one sale.

384
00:19:27.500 --> 00:19:30.580
But obviously people are not going to Amazon every day

385
00:19:30.580 --> 00:19:33.420
buying $5,000 water slides, right?

386
00:19:33.420 --> 00:19:36.300
So you've got this like kind of golden spot

387
00:19:36.300 --> 00:19:39.980
between that 80 to 120 is where it like starts,

388
00:19:39.980 --> 00:19:42.700
probably rolls up to around the $300 mark

389
00:19:43.580 --> 00:19:45.420
and then you kind of clear that hurdle

390
00:19:45.420 --> 00:19:48.980
into things that don't sell as often on Amazon

391
00:19:48.980 --> 00:19:50.980
from an optimization perspective.

392
00:19:52.300 --> 00:19:54.300
All right, the next thing that I want you to,

393
00:19:54.300 --> 00:19:55.140
oh, go ahead, sorry.

394
00:19:55.140 --> 00:19:55.980
Just to like clarify,

395
00:19:55.980 --> 00:20:00.060
you're saying that sweet spot is like 80 to 120?

396
00:20:00.000 --> 00:20:19.000
Okay, yeah, I would say it rolls past optimal at 300. It's like, this goes, that's optimal, it goes really well up to about 300. And then we kind of fall off the cliff. It's like, it's you still sell, it's just your volume is going to go down. Okay. Yeah, yeah. Thank you for clarifying.

397
00:20:20.000 --> 00:20:40.000
The next thing that you're going to want to look at is the rating, right? Now, this is another one of those that just starts to make sense, right? Because as shoppers, if something has a 3.9, I'm less likely to click into that listing to take a look if there's one right next to it that has a 4.5, especially depending on the number of reviews that that product has.

398
00:20:40.000 --> 00:20:53.000
So I can mathematically tell you that around a 4.4 is where it starts to tip the scale in your favor. Again, makes sense, right? Shoppers are going to go for higher rated products.

399
00:20:54.000 --> 00:21:12.000
All right, this is going to be the one that you cannot do without the tool. You can guess though, right? So the last thing that I want you to look at is influencer commission percentage. Our commission percentage is based on the category.

400
00:21:13.000 --> 00:21:38.000
But the categories don't line up one to one with the bestseller categories. So for example, this is in home and kitchen, and it's bookcases, right? We could guess that it's furniture because it's bookshelf. But here's the real kicker. There is also a home commission category, a kitchen commission category, and a furniture commission category, and they all have different percentages, right?

401
00:21:39.000 --> 00:21:50.000
So you can get close enough if you're kind of guessing, but I just want you to know that it's not an exact science. We pull it from the back end of the code for how it's categorized by Amazon.

402
00:21:51.000 --> 00:22:05.000
So just really quick, when you look at the extension, we've got the upper carousel. Yes, we've got number of videos total in the upper carousel, including the seller videos. We've got the number of influencers on this page.

403
00:22:06.000 --> 00:22:27.000
So the number of influencer videos on the page includes top and bottom carousel, and it excludes any duplicates. So the upper and lower carousel, sometimes it's the same exact people. But sometimes there's five people up top, 10 people down below, and only three of the upper and lower overlap.

404
00:22:27.000 --> 00:22:43.000
So it's unique influencers on the product listing, okay? So those are all things that just so you know how it categorizes in this. We also have number of sales from Amazon, and I have a Jungle Scout integration for sales.

405
00:22:44.000 --> 00:23:00.000
Just so you know the difference, if you have previously used Jungle Scout or Helium 10 as a seller tool in the FBA process, the sales estimates from Amazon are for this exact variation, this height, this color, right?

406
00:23:00.000 --> 00:23:18.000
Jungle Scouts sales estimates are for the entire product listing, parent, child, all the variations wrapped into one. So you will see some variations there between those if you're using seller tools versus what Amazon is showing you as well.

407
00:23:19.000 --> 00:23:36.000
All right. So as you get started, now you know what you're looking for when you look at a product listing. As you get started, everybody's going to be like, just film everything in your house. And you're like, Oh, my gosh, everything in my house has a listing on Amazon. Where should I even begin? Right?

408
00:23:37.000 --> 00:23:52.000
So we know that if you want to use your time effectively, you are going to go through what you have in the house and optimize for it. So the data tool is Fluencer Fruit. Thank you for asking.

409
00:23:53.000 --> 00:24:14.000
So you're going to go through what you have in your house. And again, you can do this manually. I'm just going to show you with the extension. But you can go through, right? And I'm going to pull up which of my most recent orders have videos in the carousel and have open spots with no or have few influencers in them, right?

410
00:24:15.000 --> 00:24:27.000
Like I have some pretty competitive recent purchases for the household right now. But I can pretty quickly optimize what I'm doing even around my house by going through my orders, right?

411
00:24:28.000 --> 00:24:37.000
Really quick to call out, we just added this. If it has the Creator Connections campaign, you can now click directly into that from here. But we'll get into Creator Connections.

412
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So I do want you to start with what's in your house, right? Because we're talking about no inventory. We're talking about from your phone. I just want you to optimize what you're doing.

413
00:24:48.000 --> 00:24:59.000
Now, we all have probably at this point, like 20 years worth of order history. I'm not advocating for you to go through all of it. I would probably start with your last two years.

414
00:25:00.000 --> 00:25:07.640
that out, work through your furniture, your 4% category items, your high price stuff,

415
00:25:07.640 --> 00:25:10.200
and then go from there.

416
00:25:10.200 --> 00:25:16.640
The next question people often ask is, I have this thing, the listing is saturated, it doesn't

417
00:25:16.640 --> 00:25:20.740
have an upper carousel, should I still make content for it?

418
00:25:20.740 --> 00:25:23.500
My answer is always going to be yes.

419
00:25:23.500 --> 00:25:29.560
If you already own something, it's fair game to create content as long as it has a product

420
00:25:29.560 --> 00:25:31.920
listing on Amazon.

421
00:25:31.920 --> 00:25:37.240
What we're talking about is not if you should create content for anything in your house.

422
00:25:37.240 --> 00:25:42.880
We're talking about how to optimize your time for the best items that you have in your house

423
00:25:42.880 --> 00:25:45.640
or that you purchase in the future.

424
00:25:45.640 --> 00:25:50.760
But there's not like a, well, it doesn't have any of these things, so you own it, but don't

425
00:25:50.760 --> 00:25:52.480
create any content for it.

426
00:25:52.480 --> 00:25:53.640
That's not where we're going.

427
00:25:53.640 --> 00:25:58.760
We're just looking for prioritizing your time and prioritizing your purchases.

428
00:25:59.280 --> 00:26:00.680
Quick question about that.

429
00:26:00.680 --> 00:26:04.040
Do you recommend doing board games?

430
00:26:04.040 --> 00:26:05.520
It kind of depends.

431
00:26:05.520 --> 00:26:10.960
I would look at the listing and see if you own the board game, I would say yes.

432
00:26:10.960 --> 00:26:15.000
If you're like, oh, I'm going to go do product research and look at board games, then I would

433
00:26:15.000 --> 00:26:20.880
say it depends on how competitive it is, if they have that upper listing, and if you feel

434
00:26:20.880 --> 00:26:25.240
like you can speak to it authoritatively.

435
00:26:26.240 --> 00:26:27.240
Yeah.

436
00:26:27.240 --> 00:26:33.080
All right, so now we're going to take all of that information and we're actually going

437
00:26:33.080 --> 00:26:35.680
to look at a search results page, right?

438
00:26:35.680 --> 00:26:41.480
So when I come, this honestly has changed the way I shop, right?

439
00:26:41.480 --> 00:26:46.080
So like now, whenever I'm like trying to buy something new for the house, I sometimes get

440
00:26:46.080 --> 00:26:50.040
a little bit lost down the rabbit hole of like product research and trying to optimize

441
00:26:50.040 --> 00:26:52.800
my purchase.

442
00:26:52.800 --> 00:26:53.800
Funny story.

443
00:26:53.800 --> 00:26:57.960
The other day, I actually over optimized my purchase for what I was looking for and bought

444
00:26:57.960 --> 00:27:02.200
a garage door opener that I didn't know how to install.

445
00:27:02.200 --> 00:27:07.800
And so I had to send it back because I knew I could provide zero value for anybody who

446
00:27:07.800 --> 00:27:10.760
was trying to decide on that particular garage opener.

447
00:27:10.760 --> 00:27:15.480
So I went and bought one that's super saturated, still going to create content on it, but I

448
00:27:15.480 --> 00:27:17.880
installed it and now I can open my garage door.

449
00:27:17.880 --> 00:27:22.080
So just know we can all fall into the trap of being like, this is going to be amazing.

450
00:27:22.120 --> 00:27:23.680
I can create content for this.

451
00:27:23.680 --> 00:27:28.440
And when I pulled wires out of the box with like the ends of like the copper wiring, I

452
00:27:28.440 --> 00:27:29.760
was like, I have made a mistake.

453
00:27:29.760 --> 00:27:32.120
I have over optimized my purchase.

454
00:27:33.760 --> 00:27:37.800
All right. So when you come look at search results, because you're going to start looking

455
00:27:37.800 --> 00:27:43.160
at like, all right, when I'm buying things for the house, how can I pick the best product

456
00:27:43.440 --> 00:27:45.920
that I can create content for as well?

457
00:27:46.800 --> 00:27:49.640
And you're going to start looking for those things, right?

458
00:27:50.160 --> 00:27:55.840
So you can come and start looking for like, I really only want to look at bookshelves

459
00:27:55.840 --> 00:27:59.600
that have, you know, an upper carousel.

460
00:27:59.600 --> 00:28:05.640
And I really only want to look at those that have fewer than three influencers on there.

461
00:28:05.640 --> 00:28:09.280
Right. So we start to narrow down our process.

462
00:28:09.600 --> 00:28:15.040
The next things that you can start thinking as part of this process is like, how much

463
00:28:15.160 --> 00:28:17.520
commission am I going to make off of this?

464
00:28:17.520 --> 00:28:24.160
You can optimize then for like the amount that you make per sale combined with are they

465
00:28:24.160 --> 00:28:25.680
doing any sales, right?

466
00:28:25.680 --> 00:28:30.440
We want to make sure that they have some volume because a lot of the really well optimized

467
00:28:30.440 --> 00:28:32.880
listings haven't started making sales yet.

468
00:28:32.880 --> 00:28:35.480
So you also need to kind of balance.

469
00:28:35.920 --> 00:28:38.080
You want them to have traffic to the listing.

470
00:28:38.080 --> 00:28:44.800
Right. But you can pretty quickly start optimizing for that in all of your purchases as

471
00:28:44.800 --> 00:28:47.400
well. All right.

472
00:28:48.280 --> 00:28:56.360
Creator Connections is Amazon's internal platform for matching brands with content

473
00:28:56.360 --> 00:29:03.920
creators. I am going to go ahead and let you know that Creator Connections has over

474
00:29:03.920 --> 00:29:06.640
100,000 campaigns right now.

475
00:29:07.000 --> 00:29:12.200
This is campaigns where brands are coming in and saying we want to work with creators.

476
00:29:12.200 --> 00:29:15.800
We want to pay you more than that one to four percent.

477
00:29:16.320 --> 00:29:19.360
Here's where Amazon is letting them match up and do it.

478
00:29:20.360 --> 00:29:27.160
The fantastic thing about Creator Connections is it works for both on site and off site.

479
00:29:27.440 --> 00:29:31.560
Right. So whether you're driving affiliate traffic or whether you're only doing shoppable

480
00:29:31.560 --> 00:29:37.320
content on Amazon, Creator Connections will pay you an additional commission based on

481
00:29:37.320 --> 00:29:38.520
the campaign. Right.

482
00:29:38.840 --> 00:29:40.080
That's the magic of it.

483
00:29:40.640 --> 00:29:47.680
The overwhelm portion of it is with 100,000 campaigns, there are over 1.5 million product

484
00:29:47.680 --> 00:29:53.440
listings in those 100,000 campaigns because each campaign can have 70 aces in them.

485
00:29:53.440 --> 00:29:59.680
Right. So where I'm going with this is you want to.

486
00:30:00.000 --> 00:30:07.380
Pick things that have campaigns if you can you can spend some time in Creator Connections itself

487
00:30:07.380 --> 00:30:10.780
Like looking at products with your product research

488
00:30:11.460 --> 00:30:13.740
I just want to show you really quick

489
00:30:14.020 --> 00:30:20.100
It's because I'm so excited about it and we just built this like so you can where you see this little

490
00:30:20.260 --> 00:30:26.940
Megaphone anywhere in the tool see if it has a Creator Connections campaign. It will tell you how much extra you'll make

491
00:30:27.920 --> 00:30:29.920
Guys, this is a 4%

492
00:30:30.300 --> 00:30:36.300
Category right now 10% is two and a half times what you would be making on this

493
00:30:36.300 --> 00:30:42.960
so the Creator Connections campaigns totally worth it and Amazon is actually doing a really good job right now with

494
00:30:43.560 --> 00:30:49.280
Connecting the sales and making sure people get paid like it's it's a really cool opportunity to stack

495
00:30:49.600 --> 00:30:54.940
Commission on stuff you're already doing but you can also click directly into a campaign

496
00:30:54.940 --> 00:30:59.420
So I'm gonna use this as kind of like a segue to show you a campaign

497
00:30:59.420 --> 00:31:04.640
I clicked on one that is in Chinese. So we will go to one that I previously had opened thankfully

498
00:31:06.040 --> 00:31:08.280
Just so that you guys can kind of see

499
00:31:09.440 --> 00:31:13.960
What a campaign looks like so that you know what you're looking for

500
00:31:14.520 --> 00:31:19.940
The first thing you want to look for at a campaign is when is the end date, right?

501
00:31:19.940 --> 00:31:21.720
So we're at April 16th

502
00:31:21.720 --> 00:31:28.560
if I'm thinking about whether or not I can buy this table get it to my house create content and

503
00:31:29.160 --> 00:31:33.400
Also make money before May 2nd. The answer is probably no right?

504
00:31:33.480 --> 00:31:36.860
This campaign is coming to a close here in two weeks

505
00:31:37.000 --> 00:31:43.760
So this is maybe a campaign that I wouldn't buy for but if I have this table, I would definitely opt in

506
00:31:44.660 --> 00:31:48.560
And connect my videos to this campaign, right

507
00:31:49.020 --> 00:31:52.560
The other thing that you want to look for is the commission rate

508
00:31:52.560 --> 00:31:56.020
Most of them quite honestly are between 10 and 20 percent

509
00:31:56.220 --> 00:32:00.020
But again, the highest we were making on Amazon was 4%

510
00:32:00.020 --> 00:32:04.820
So we're at least two and a half X what we were going to make without the campaign

511
00:32:05.740 --> 00:32:10.800
The campaigns don't require the creation of new content

512
00:32:11.020 --> 00:32:18.400
Meaning I have a brand that I work with it's called click-and-carry. It's grocery of a grocery carrier, right?

513
00:32:18.740 --> 00:32:20.740
She runs campaigns in here. I

514
00:32:21.460 --> 00:32:28.800
Created content for her two years ago. That's on my storefront and every time she runs a campaign. I accept it

515
00:32:28.800 --> 00:32:32.120
I linked my video from two years ago and

516
00:32:32.540 --> 00:32:39.560
I make 10% commission instead of two and a half on those sales that we're going to convert anyways, right?

517
00:32:40.020 --> 00:32:45.660
From a creator perspective. This is fantastic. Do I think that will last? No

518
00:32:46.660 --> 00:32:50.620
Because ultimately I do think that from the seller perspective

519
00:32:50.620 --> 00:32:56.940
It would make more sense if you were creating new content for each campaign that you are opting into

520
00:32:56.940 --> 00:33:03.660
But at the moment Amazon is letting us use content that has existed for any amount of time in these campaigns

521
00:33:04.860 --> 00:33:05.980
now

522
00:33:05.980 --> 00:33:09.900
The other thing that you'll see in the campaigns is sometimes reminders

523
00:33:10.700 --> 00:33:12.700
this is a

524
00:33:13.120 --> 00:33:16.500
This is always clicked no and on the seller side

525
00:33:16.500 --> 00:33:21.840
there's not actually a place for them to click yes that they'll send you a sample, which is kind of weird, but

526
00:33:23.020 --> 00:33:29.700
The reason I want you to know this is even though it says that this brand is not selling any sound or sending any

527
00:33:29.780 --> 00:33:31.380
Samples if you come up here

528
00:33:31.380 --> 00:33:36.440
You can actually message the brand and ask them if they would send you this product

529
00:33:36.440 --> 00:33:40.900
I have creators that do this all the time who do really well

530
00:33:40.900 --> 00:33:46.580
it's it's a volume game for sure, but if you know that there's a table like at

531
00:33:48.180 --> 00:33:50.180
$144 you're gonna make

532
00:33:50.260 --> 00:33:56.060
$14 per sale on this and you're creating on-site content like this can be worth

533
00:33:56.300 --> 00:34:00.500
I call it couch time right when you're like multitasking and like

534
00:34:01.140 --> 00:34:03.780
typing stuff out like finding brands that you're like

535
00:34:03.780 --> 00:34:09.139
I I love a life pro knee brace like I reach out to them. I want them to send me when it's

536
00:34:09.860 --> 00:34:11.860
$125. Yes, please, right?

537
00:34:12.420 --> 00:34:14.900
Here's something you should know from the brand side

538
00:34:14.980 --> 00:34:18.800
They can't see I mean basically anything

539
00:34:18.800 --> 00:34:24.260
But there's not like a way for them to click into your profile and then find all the things that we talked about

540
00:34:24.260 --> 00:34:29.820
I tell you that because the more information you can provide them the better

541
00:34:30.060 --> 00:34:32.320
So for example being like hey

542
00:34:32.980 --> 00:34:37.920
I've done I've done content for you in the past. Here's a link to the video that I did

543
00:34:37.980 --> 00:34:39.980
This is my storefront link

544
00:34:40.100 --> 00:34:46.060
This is where I am in off-site platforms, right? If you're on Instagram or tick-tock or anything else

545
00:34:46.060 --> 00:34:52.580
so all of those things just to give you like some context behind creator connections, it is a

546
00:34:52.580 --> 00:34:59.900
Wonderful opportunity for that same Commission stacking that we talked about and it just takes a little bit of work to

547
00:35:00.000 --> 00:35:02.720
like match stuff up.

548
00:35:02.720 --> 00:35:04.440
Really quick in case you're already in

549
00:35:04.440 --> 00:35:06.540
because we just built this too.

550
00:35:06.540 --> 00:35:11.540
If you can pull a list of ASINs from your backend

551
00:35:11.780 --> 00:35:12.720
with the tool as well,

552
00:35:12.720 --> 00:35:14.680
but if you have one that you already have,

553
00:35:14.680 --> 00:35:17.480
you can actually drop all of the ASINs

554
00:35:17.480 --> 00:35:20.080
that you've done content for in here,

555
00:35:20.080 --> 00:35:22.640
click auto approve and process it

556
00:35:22.640 --> 00:35:25.240
and it will run through every ASIN

557
00:35:25.240 --> 00:35:26.880
that you have content for.

558
00:35:26.880 --> 00:35:29.760
It will auto opt you into the campaign

559
00:35:29.760 --> 00:35:34.080
so that you don't have to go find all of these manually.

560
00:35:34.080 --> 00:35:36.840
Amazon does a decent job saying recommended

561
00:35:36.840 --> 00:35:40.040
on the main page, but they don't always catch everything.

562
00:35:40.040 --> 00:35:44.040
So this is a way I ran a pretty small list through here.

563
00:35:44.040 --> 00:35:46.440
I ran like 250 ASINs through here the other day

564
00:35:46.440 --> 00:35:49.120
and found 10 additional campaigns

565
00:35:49.120 --> 00:35:51.120
that I was eligible for in the next day,

566
00:35:51.120 --> 00:35:53.700
like after they were all connected and everything else,

567
00:35:53.700 --> 00:35:56.040
like cleared an additional $20

568
00:35:56.040 --> 00:35:58.080
just from opting into campaigns.

569
00:35:58.120 --> 00:36:00.120
So this is one of those things

570
00:36:00.120 --> 00:36:03.400
where even if you're not proactively using it

571
00:36:03.400 --> 00:36:06.560
to set up campaigns and all those things,

572
00:36:06.560 --> 00:36:09.120
it's something that you'll want to keep an eye on

573
00:36:09.120 --> 00:36:10.160
even if you just come in

574
00:36:10.160 --> 00:36:13.240
and accept those recommended ones by Amazon

575
00:36:13.240 --> 00:36:15.160
because this is money on the table, truly,

576
00:36:15.160 --> 00:36:17.400
if you're not going and looking,

577
00:36:17.400 --> 00:36:21.060
opting into campaigns on content that you've already created.

578
00:36:25.040 --> 00:36:26.320
All right, I know that was a lot.

579
00:36:26.320 --> 00:36:27.800
Let's move back over

580
00:36:27.800 --> 00:36:31.420
because I want to show you some real commissions

581
00:36:31.420 --> 00:36:36.420
and talk a little bit about not just the commission

582
00:36:37.040 --> 00:36:39.440
from what you created content for,

583
00:36:39.440 --> 00:36:41.920
but even outside of like the stacking portion,

584
00:36:41.920 --> 00:36:45.600
some of the opportunities that exist in the program.

585
00:36:45.600 --> 00:36:47.880
So this is my friend, Tony.

586
00:36:47.880 --> 00:36:49.760
Hers is like this middle one here.

587
00:36:49.760 --> 00:36:52.520
I also have a walking pad that does pretty well.

588
00:36:53.400 --> 00:36:56.920
These are $6 a piece without any stacking,

589
00:36:56.920 --> 00:36:59.580
just $6 every time one of these sells.

590
00:37:00.700 --> 00:37:02.600
The one that I have,

591
00:37:02.600 --> 00:37:07.600
I randomly follow the Nike social media head on LinkedIn.

592
00:37:09.720 --> 00:37:12.000
She has the same walking pad as I do.

593
00:37:12.000 --> 00:37:13.720
One day she talked about it

594
00:37:13.720 --> 00:37:16.040
and then she linked to the product.

595
00:37:17.040 --> 00:37:20.320
So she drove all this crazy traffic.

596
00:37:20.760 --> 00:37:23.080
I sold so many walking pads that week

597
00:37:23.080 --> 00:37:26.420
because she was just talking about it organically.

598
00:37:26.420 --> 00:37:29.120
You just never know who's going to say what

599
00:37:29.120 --> 00:37:31.960
about a listing that you're on and like spike your sales.

600
00:37:31.960 --> 00:37:34.480
I happen to know that example because I follow her

601
00:37:34.480 --> 00:37:36.900
and saw it happen real time.

602
00:37:36.900 --> 00:37:38.720
But those things happen all the time

603
00:37:38.720 --> 00:37:40.920
where people will just like mention a product you're on

604
00:37:40.920 --> 00:37:42.880
and you'll see just like the spike in sales.

605
00:37:42.880 --> 00:37:45.740
So you're on a listing that has a $6 commission.

606
00:37:45.740 --> 00:37:48.520
I think I sold 10 of those in one day when she said it

607
00:37:48.520 --> 00:37:51.520
and had like a halo effect for the next couple days.

608
00:37:51.520 --> 00:37:53.140
It was kind of crazy.

609
00:37:53.140 --> 00:37:56.680
So you have these that are $6, but don't underestimate.

610
00:37:56.680 --> 00:37:58.760
I know we're talking about optimizing for price

611
00:37:58.760 --> 00:37:59.600
and everything else,

612
00:37:59.600 --> 00:38:02.760
but this is one of Tony's other best sellers.

613
00:38:02.760 --> 00:38:04.320
It's $1.06.

614
00:38:04.320 --> 00:38:06.060
She didn't even rename her video here.

615
00:38:06.060 --> 00:38:09.280
You can see it was like early in her influencer days.

616
00:38:09.280 --> 00:38:11.760
It's $1.06, but she sells the crap out of these

617
00:38:11.760 --> 00:38:14.500
because people genuinely want to see how it works

618
00:38:14.500 --> 00:38:16.180
when you clean a window.

619
00:38:16.180 --> 00:38:19.340
So don't underestimate those lower price items

620
00:38:19.340 --> 00:38:20.680
if you have them around the house

621
00:38:20.680 --> 00:38:23.880
and you feel like you have something to say about them.

622
00:38:26.220 --> 00:38:28.860
But this is possibly one of my favorite parts.

623
00:38:28.860 --> 00:38:33.460
This is from my reports of products

624
00:38:33.460 --> 00:38:35.980
that I've sold for onsite.

625
00:38:35.980 --> 00:38:38.980
I do not own nor have I ever created content

626
00:38:38.980 --> 00:38:42.000
for any of the products on this list, right?

627
00:38:42.960 --> 00:38:47.480
This is what I call an arm's length attribution from Amazon.

628
00:38:47.480 --> 00:38:51.480
We still only get one commission from an interaction.

629
00:38:52.840 --> 00:38:54.640
But to give you the example, the second one here,

630
00:38:54.640 --> 00:38:57.120
this is a Blendtec Stealth Blender.

631
00:38:57.120 --> 00:38:59.320
It's a $1,200 blender.

632
00:38:59.320 --> 00:39:02.620
I do not, I have never created content for this.

633
00:39:02.620 --> 00:39:04.840
The video that I created content on

634
00:39:04.840 --> 00:39:09.200
is my Jimmy Buffett Margaritaville frozen drink maker,

635
00:39:09.200 --> 00:39:12.040
who I assumed this person watched that video

636
00:39:12.040 --> 00:39:14.520
and then went and made a healthier choice

637
00:39:14.520 --> 00:39:15.760
and got a Blendtec.

638
00:39:17.360 --> 00:39:19.740
But Amazon assumes that I convinced them

639
00:39:19.740 --> 00:39:21.120
to make a buying decision,

640
00:39:21.120 --> 00:39:22.280
even if I convinced them

641
00:39:22.280 --> 00:39:25.380
not to buy Jimmy Buffett's margarita maker, right?

642
00:39:25.380 --> 00:39:28.040
But this person went and bought a $1,200 blender

643
00:39:28.040 --> 00:39:33.040
and I made $27.81 off of that one sale, right?

644
00:39:33.600 --> 00:39:38.600
My margarita maker is like 250 or something like that, right?

645
00:39:38.760 --> 00:39:40.600
So this is like a way better commission

646
00:39:40.600 --> 00:39:43.280
that I would have made if they followed me down the path

647
00:39:43.280 --> 00:39:45.400
of Jimmy Buffett here, right?

648
00:39:45.400 --> 00:39:49.040
Like you just don't know sometimes what's going to happen.

649
00:39:49.040 --> 00:39:51.720
So to continue to say, we are going to optimize

650
00:39:51.720 --> 00:39:53.200
and we are gonna work efficiently

651
00:39:53.200 --> 00:39:54.840
and we are going to lean into the fact

652
00:39:54.840 --> 00:39:56.780
that sometimes there is chaos on Amazon

653
00:39:56.780 --> 00:39:59.320
that works in our favor, right?

654
00:39:59.320 --> 00:40:00.160
The one above.

655
00:40:00.000 --> 00:40:09.920
that I made $34.16 off of this outdoor storage shed and it came from my I have outdoor canopies

656
00:40:09.920 --> 00:40:15.760
like pop-up 10x10 canopies the shade tents that's the only video that I can think of that this one

657
00:40:15.760 --> 00:40:21.040
came from it's usually in a related category right and it usually if you are if you only

658
00:40:21.040 --> 00:40:24.160
have one or two videos becomes pretty obvious where they're coming from.

659
00:40:24.640 --> 00:40:29.280
It's a good question Jessica it says so how do they look at your video and then buy a different

660
00:40:29.280 --> 00:40:35.360
product with you still making commission? The truth is is it's an Amazon black box right we

661
00:40:35.360 --> 00:40:43.440
don't actually know but my assumption is they've watched this video and underneath sometimes there

662
00:40:43.440 --> 00:40:48.320
are recommendations or sponsored spots so they could have watched my video and then been like

663
00:40:49.280 --> 00:40:56.160
oh a Blendtec that looks cool clicked into it and then bought without watching any other content

664
00:40:56.160 --> 00:41:02.080
so there's that but then the other thing that is possible is they watched my video clicked out of

665
00:41:02.080 --> 00:41:07.680
it and then went back to something they had previously seen or seen a related products

666
00:41:09.920 --> 00:41:14.800
farther down the page so Amazon doesn't tell us but that's what I assume happens.

667
00:41:15.760 --> 00:41:22.320
All right so we're going to get into the advanced stuff and then Daniel and I have promised you guys

668
00:41:22.320 --> 00:41:27.680
plenty of time for questions so I'm going to like work through this at a pretty reasonable rate so

669
00:41:27.680 --> 00:41:32.240
that we can move into questions and deep dive into all the things that you guys are looking to

670
00:41:32.240 --> 00:41:37.360
learn more about. We talked about creator connections so I'm going to leave that

671
00:41:38.320 --> 00:41:47.280
where it is for right now. Amazon International as in most things with the Amazon ecosystem they

672
00:41:47.280 --> 00:41:53.760
like to button up the us.com version of a program and then launch it internationally so at the

673
00:41:53.760 --> 00:42:02.320
moment we have 16 marketplaces that have Amazon influencer programs on them. I mean the absolute

674
00:42:02.720 --> 00:42:08.800
best part of where we're at in the program right now is if you are an approved on-site placed

675
00:42:09.440 --> 00:42:17.040
influencer on the.com you just go to the other marketplaces click sign up or and they just add

676
00:42:17.040 --> 00:42:22.160
you. There's no application process that two-part process we talked about yesterday where you have

677
00:42:22.160 --> 00:42:27.520
to create videos and get done you don't have to do that for all of the internationals.

678
00:42:27.520 --> 00:42:34.240
They are transferring your on-site placement approval from the.com to all of the other

679
00:42:35.120 --> 00:42:41.840
international marketplaces. Do I think that will last forever? I do not so if you ever think you

680
00:42:41.840 --> 00:42:47.280
want to play internationally and you're in the program I would go ahead and just sign up for

681
00:42:47.280 --> 00:42:54.480
all of them because it's it's super easy honestly. Now when all of international is turned on and I

682
00:42:54.480 --> 00:42:59.520
say that because sometimes they just turn off international placements sometimes they pop up

683
00:42:59.520 --> 00:43:06.400
it's not as consistent as the US marketplaces but when everything's turned on I make an extra 20

684
00:43:07.600 --> 00:43:15.840
off of the same content. They are currently not supporting English on a couple of the

685
00:43:15.840 --> 00:43:20.480
marketplaces that they used to which of course makes sense. I cannot help shoppers make a more

686
00:43:20.480 --> 00:43:26.560
confident buying decision if they speak German and I'm speaking English right so it makes sense

687
00:43:26.560 --> 00:43:34.640
but the UK, Canada, Australia and there's a couple others in the EU that support English in your video

688
00:43:34.640 --> 00:43:40.000
uploads and so it's worth it's the same video you're not doing any editing you're literally

689
00:43:40.000 --> 00:43:45.600
just uploading it and tagging it on that marketplace. At the moment it is very manual I'm

690
00:43:45.600 --> 00:43:50.320
hoping at some point they will give us a consolidated place to upload and tag but at the

691
00:43:50.320 --> 00:43:56.160
moment you have to apply to each marketplace and then you have to upload the content separately to

692
00:43:56.160 --> 00:44:01.440
each marketplace so very manual but it is a possibility to add that as a different revenue

693
00:44:01.440 --> 00:44:11.280
stream. All right and then Wayward so this is a third-party affiliate platform. Wayward there are

694
00:44:11.280 --> 00:44:18.720
other third-party platforms doing this is like Creator Connections but they work with off-site

695
00:44:18.720 --> 00:44:25.120
only so my caveat for this one is it's not going to work if you're only doing on-site shoppable

696
00:44:25.120 --> 00:44:32.080
content. It is going to work if you're doing affiliate driving traffic from a social media

697
00:44:32.080 --> 00:44:40.800
platform to Amazon. Now you're going to get those higher commissions from brands here.

698
00:44:42.320 --> 00:44:49.280
Part of the reason for this is because brands are able to use what's called their brand attribution

699
00:44:49.280 --> 00:44:56.560
link which if you think about if a brand had an affiliate link it's their equivalent to that.

700
00:44:56.560 --> 00:44:59.920
It gives them the ability to drive traffic and then Amazon

701
00:45:00.000 --> 00:45:02.460
and gives them a credit towards their referral fee.

702
00:45:02.460 --> 00:45:05.120
Like, oh, since you drove that traffic,

703
00:45:05.120 --> 00:45:06.580
you shouldn't have to pay us

704
00:45:06.580 --> 00:45:09.360
for referring traffic to your listing.

705
00:45:09.360 --> 00:45:11.560
So they get this basically commission,

706
00:45:11.560 --> 00:45:13.520
for lack of a better term, right?

707
00:45:13.520 --> 00:45:15.960
So brands work with WayWord,

708
00:45:15.960 --> 00:45:19.000
utilizing that tool on the backend,

709
00:45:19.000 --> 00:45:21.420
so that it looks like, and is appropriately,

710
00:45:21.420 --> 00:45:24.360
that the brand is driving traffic to their listing.

711
00:45:24.360 --> 00:45:27.120
It helps the brands offer higher commissions

712
00:45:27.120 --> 00:45:30.240
because they're able to offset that expense.

713
00:45:30.240 --> 00:45:32.880
Now, part of the beauty of this

714
00:45:32.880 --> 00:45:37.240
is brands really do want to work with content creators.

715
00:45:37.240 --> 00:45:40.680
They know that the cost of acquisition for a customer

716
00:45:40.680 --> 00:45:43.840
is way lower working with content creators

717
00:45:43.840 --> 00:45:47.960
than paying Google, Facebook, Amazon, right?

718
00:45:47.960 --> 00:45:52.240
So this gives them the opportunity to offset the expense,

719
00:45:52.240 --> 00:45:56.440
but also offer higher commissions to content creators.

720
00:45:56.440 --> 00:46:01.440
So that is the last one for kind of like commission stacking

721
00:46:02.960 --> 00:46:05.080
and then I have us for questions

722
00:46:05.080 --> 00:46:08.680
and I'm happy to dive into any of the things

723
00:46:08.680 --> 00:46:10.600
that you guys want to talk about.

724
00:46:10.600 --> 00:46:13.080
Okay, that was awesome.

725
00:46:13.080 --> 00:46:15.840
Anybody else's mind like blown, right?

726
00:46:15.840 --> 00:46:20.400
Like, you don't actually know what is possible

727
00:46:20.400 --> 00:46:24.080
in something like this until we have somebody like Liz,

728
00:46:24.080 --> 00:46:26.960
who's showing us what's behind the curtain,

729
00:46:26.960 --> 00:46:28.920
what's possible on Amazon.

730
00:46:28.920 --> 00:46:31.600
We thought this was it, now there's all this other stuff.

731
00:46:31.600 --> 00:46:34.360
So I just love this, I'm so excited, Liz.

732
00:46:34.360 --> 00:46:36.880
So yeah, this was amazing.

733
00:46:36.880 --> 00:46:41.280
So I saw a couple of you had some questions from earlier.

734
00:46:41.280 --> 00:46:45.120
So I'm gonna start with like two questions

735
00:46:45.120 --> 00:46:47.960
that I think you may have hit in the other two days,

736
00:46:47.960 --> 00:46:51.080
but I think it's good to just kind of start there

737
00:46:51.080 --> 00:46:53.520
and then work our way up here.

738
00:46:54.480 --> 00:46:58.320
So the difference between influencer and associate.

739
00:46:58.320 --> 00:46:59.840
Yes, great question.

740
00:46:59.840 --> 00:47:03.640
Yep, the difference between influencer and associate.

741
00:47:03.640 --> 00:47:08.640
So associates is the program that Amazon has named.

742
00:47:09.320 --> 00:47:13.200
There are two programs in there, affiliate,

743
00:47:13.200 --> 00:47:16.760
which is if you have an offsite social media presence,

744
00:47:16.760 --> 00:47:18.400
TikTok, Instagram, YouTube,

745
00:47:18.400 --> 00:47:22.240
and you are driving traffic from your audience to Amazon.

746
00:47:22.240 --> 00:47:25.360
That's the one arm there.

747
00:47:25.360 --> 00:47:28.880
The other influencer is onsite specific.

748
00:47:28.880 --> 00:47:31.600
So content creators have to have an audience

749
00:47:31.600 --> 00:47:33.320
to get approved for that,

750
00:47:33.320 --> 00:47:36.840
but the actual program is named influencer

751
00:47:36.840 --> 00:47:40.360
and is what Amazon has named that program

752
00:47:40.360 --> 00:47:44.440
for people who can create the onsite shoppable content.

753
00:47:44.440 --> 00:47:45.760
So when you put them together,

754
00:47:45.760 --> 00:47:50.020
the affiliates are driving traffic to a listing,

755
00:47:50.020 --> 00:47:52.380
the influencers live on the listing

756
00:47:52.380 --> 00:47:55.060
to help convert that traffic.

757
00:47:55.060 --> 00:47:55.940
Awesome.

758
00:47:57.460 --> 00:47:59.580
Okay, back to the written reviews

759
00:47:59.580 --> 00:48:01.580
when you were mentioning that.

760
00:48:01.580 --> 00:48:04.540
You were saying not to do written reviews

761
00:48:04.540 --> 00:48:09.020
like inside of products on Amazon.

762
00:48:09.020 --> 00:48:10.740
Can you kind of refresh?

763
00:48:10.740 --> 00:48:15.500
Yes, so we just, we still have this up,

764
00:48:15.500 --> 00:48:16.520
so let's go look.

765
00:48:16.720 --> 00:48:21.720
Okay, so these are written reviews, right?

766
00:48:22.560 --> 00:48:25.240
Like when you buy a product on Amazon,

767
00:48:25.240 --> 00:48:27.920
a lot of times you'll get an email saying like,

768
00:48:27.920 --> 00:48:29.080
how was your purchase?

769
00:48:29.080 --> 00:48:31.000
Can you write a written review?

770
00:48:31.000 --> 00:48:32.960
If you bought the product,

771
00:48:32.960 --> 00:48:35.320
never met the brand, any of those things,

772
00:48:35.320 --> 00:48:36.500
even as an influencer,

773
00:48:36.500 --> 00:48:40.360
you are still good to go write a written review.

774
00:48:41.920 --> 00:48:44.000
Where this turns into a no

775
00:48:44.000 --> 00:48:46.540
is if you're working with the brand

776
00:48:46.540 --> 00:48:49.280
and they send you a product

777
00:48:49.280 --> 00:48:52.160
or they pay you extra commission,

778
00:48:53.240 --> 00:48:55.760
not just wayward or for your connections,

779
00:48:55.760 --> 00:48:58.640
like you have an actual conversation with the brand,

780
00:48:58.640 --> 00:49:02.000
it's that additional step in the conversation,

781
00:49:02.000 --> 00:49:04.720
then you don't write a review

782
00:49:04.720 --> 00:49:08.580
because it can be considered an incentivized review

783
00:49:08.580 --> 00:49:09.960
by Amazon.

784
00:49:09.960 --> 00:49:12.740
So you buy the product, never talk to the brand,

785
00:49:12.740 --> 00:49:14.620
good for written reviews.

786
00:49:14.620 --> 00:49:16.700
Flat fee, they send you a product,

787
00:49:16.700 --> 00:49:18.140
don't write written reviews.

788
00:49:18.980 --> 00:49:20.900
Okay, awesome.

789
00:49:20.900 --> 00:49:22.100
Awesome, thank you.

790
00:49:22.960 --> 00:49:24.660
Okay, we're gonna kind of go back

791
00:49:24.660 --> 00:49:28.980
to the video conversation for a little bit.

792
00:49:28.980 --> 00:49:33.020
Somebody asked, do you recommend going through this process

793
00:49:33.020 --> 00:49:35.780
and optimizing for your initial three videos

794
00:49:35.780 --> 00:49:38.620
to get approved for onsite

795
00:49:38.620 --> 00:49:41.940
or just making three quick videos to get approved?

796
00:49:41.940 --> 00:49:44.680
Great question, I love that so much.

797
00:49:44.680 --> 00:49:47.160
I don't recommend this for your first three videos.

798
00:49:47.160 --> 00:49:48.760
Actually, for your first three videos,

799
00:49:48.760 --> 00:49:53.200
I recommend you pick something that is just really plain.

800
00:49:53.200 --> 00:49:54.620
For my first three videos,

801
00:49:54.620 --> 00:49:57.540
I picked listings that didn't have upper carousels

802
00:49:57.540 --> 00:49:58.820
and had really low traffic

803
00:49:58.820 --> 00:50:00.020
because I didn't want anybody

804
00:50:00.000 --> 00:50:03.680
to see them, like accidentally.

805
00:50:03.680 --> 00:50:04.680
Now they're still there.

806
00:50:04.680 --> 00:50:09.400
Like I can show you, I left them up, but I was like, it's one of those things, right?

807
00:50:09.400 --> 00:50:13.920
When you get started, it's like if you've ever launched like a podcast or a channel

808
00:50:13.920 --> 00:50:18.280
or your first time hosting on social media and you're like, oh my God, this is so embarrassing.

809
00:50:18.280 --> 00:50:19.960
I just want nobody to see it.

810
00:50:19.960 --> 00:50:24.200
Not realizing, literally nobody's going to see it for like the first week or whatever

811
00:50:24.200 --> 00:50:25.480
you're posting, right?

812
00:50:25.480 --> 00:50:28.800
Like TikTok being the outlier, but yeah, I was like so nervous about people seeing me

813
00:50:28.800 --> 00:50:29.800
talk about products.

814
00:50:29.800 --> 00:50:34.200
So I was like, let me pick the worst products just to get approved.

815
00:50:34.200 --> 00:50:37.520
Oh, that's good.

816
00:50:37.520 --> 00:50:38.520
That's good.

817
00:50:38.520 --> 00:50:44.240
I, um, I want to just hone in on this, um, topic for a second, because in the beginning

818
00:50:44.240 --> 00:50:49.160
when you asked if people got accepted or people got denied, um, a few people got denied.

819
00:50:49.160 --> 00:50:50.760
They tried and they got denied.

820
00:50:50.760 --> 00:50:57.360
And I know, I do know a few people on this call personally who have, um, tried multiple

821
00:50:57.360 --> 00:50:59.440
times and have been denied.

822
00:50:59.440 --> 00:51:01.680
I know we kind of touched on this yesterday.

823
00:51:01.680 --> 00:51:10.040
Um, like, you know, somebody who has all the, has the 5,000, you know, audience plus, or,

824
00:51:10.040 --> 00:51:21.680
um, has, wow, what's the word, um, traffic on their, while my brain is blinking, um,

825
00:51:21.680 --> 00:51:22.680
their interactions.

826
00:51:22.680 --> 00:51:23.680
Right.

827
00:51:23.680 --> 00:51:28.680
And so we're like essentially hitting some of the things you say and, and some of them

828
00:51:28.680 --> 00:51:34.600
getting feedback, like my videos, poor quality, which she's already mentioned multiple times.

829
00:51:34.600 --> 00:51:36.240
It's not really about that.

830
00:51:36.240 --> 00:51:41.880
Could you maybe speak to either the person on this call here who's been, who've tried

831
00:51:41.880 --> 00:51:46.840
many times and has been rejected or maybe just got rejected?

832
00:51:46.840 --> 00:51:49.800
What advice would you give and encouragement?

833
00:51:49.800 --> 00:51:51.960
I think that'd be a good for us to hear.

834
00:51:51.960 --> 00:51:52.960
Absolutely.

835
00:51:53.240 --> 00:52:00.560
I think if you, uh, have applied multiple times and been rejected, I think, uh, my encouragement

836
00:52:00.560 --> 00:52:03.120
would be, it will happen.

837
00:52:03.120 --> 00:52:04.600
You may just have to pivot.

838
00:52:04.600 --> 00:52:09.420
And what that looks like is obviously going to be dependent on what you're currently utilizing

839
00:52:09.420 --> 00:52:11.240
and those sorts of things.

840
00:52:11.240 --> 00:52:16.340
And to lean into the fact that while Amazon can be frustrating with the black box portion

841
00:52:16.340 --> 00:52:22.880
of these processes, they are also like a goldfish and they don't remember if you came and applied

842
00:52:22.880 --> 00:52:24.960
yesterday with something.

843
00:52:24.960 --> 00:52:28.960
They're just going to treat today's application as something totally different.

844
00:52:28.960 --> 00:52:34.280
You still may get declined, but if you come back tomorrow with a different social and

845
00:52:34.280 --> 00:52:38.240
a different application, they are not going to penalize you.

846
00:52:38.240 --> 00:52:41.360
They have already forgotten that you applied with that, right?

847
00:52:41.360 --> 00:52:45.760
So as frustrating as some of the black box can be, I would be encouraged by the fact

848
00:52:45.760 --> 00:52:50.240
that they also are, um, yeah, they're the goldfish.

849
00:52:50.240 --> 00:52:52.720
They're going to just turn around and just keep moving.

850
00:52:53.560 --> 00:53:04.720
So, um, if you have specifics on your socials, well, I guess I have a question, um, has anybody

851
00:53:04.720 --> 00:53:12.800
who they feel like they've got the tick tock that would convert has been denied.

852
00:53:12.800 --> 00:53:14.520
Not like I saw somebody just posted.

853
00:53:14.520 --> 00:53:19.640
I have only a few followers on tick tock or if it's all other platforms.

854
00:53:19.640 --> 00:53:23.760
And this is more anecdotal, just research for myself.

855
00:53:23.760 --> 00:53:31.000
Um, so the majority of this community, I would say are on Instagram and Instagram.

856
00:53:31.000 --> 00:53:36.680
And I'm like, I know somebody who, who just posted, like she got declined three times

857
00:53:36.680 --> 00:53:40.920
and has like all the things you've mentioned in our video quality is good.

858
00:53:40.920 --> 00:53:43.960
Like, so I would say that off rip.

859
00:53:43.960 --> 00:53:48.920
And then kind of another question is, can you close that account and reopen with the

860
00:53:49.000 --> 00:53:50.200
same social media?

861
00:53:51.400 --> 00:53:52.680
No, it has to be new.

862
00:53:53.240 --> 00:53:53.560
Yep.

863
00:53:53.560 --> 00:53:55.800
So the social media is the hinge.

864
00:53:55.800 --> 00:54:01.720
So like once you've applied with that Instagram with you can't, and I don't even think you

865
00:54:01.720 --> 00:54:06.200
can rename it like because of the backend, the way that meta pulls in the integration

866
00:54:06.200 --> 00:54:07.000
with tech talk.

867
00:54:07.560 --> 00:54:13.880
Um, it has to be a whole new social media account that you apply with.

868
00:54:14.520 --> 00:54:15.020
Okay.

869
00:54:16.280 --> 00:54:16.840
All right.

870
00:54:17.320 --> 00:54:23.400
And were you going to say anything else about your, you had a, you asked the data question.

871
00:54:23.400 --> 00:54:25.880
Was there something you also are going to say about that?

872
00:54:25.880 --> 00:54:26.440
No, no, no.

873
00:54:26.440 --> 00:54:33.000
I'm just more curious, more anecdotally for me, because what I'm seeing is tick tock being

874
00:54:33.000 --> 00:54:38.440
the platform that tends to get preferential and easier access.

875
00:54:38.440 --> 00:54:43.640
And so I'm just curious if anybody in here was declined with tick tock numbers that they

876
00:54:43.640 --> 00:54:48.360
feel like should be in, or if it's all mostly Instagram, Facebook type.

877
00:54:49.320 --> 00:54:49.800
Okay.

878
00:54:49.800 --> 00:54:55.720
Um, I saw a few say they got approved with tick tock, um, right now.

879
00:54:55.720 --> 00:54:59.800
So, um, so

880
00:55:00.000 --> 00:55:01.680
So I got another question.

881
00:55:01.680 --> 00:55:05.480
If I have an affiliate offsite,

882
00:55:05.480 --> 00:55:10.480
will it go away when I close my influencer account

883
00:55:10.640 --> 00:55:13.720
because of getting declined the three times

884
00:55:13.720 --> 00:55:15.640
or would it still be okay?

885
00:55:15.640 --> 00:55:20.040
No, they're weirdly in the same portal, but not related.

886
00:55:20.040 --> 00:55:24.200
So even if, because it works the other way as well.

887
00:55:24.200 --> 00:55:26.840
So for offsite, for affiliate,

888
00:55:27.680 --> 00:55:30.360
you have to have three sales every six months

889
00:55:30.360 --> 00:55:32.760
in order to maintain your affiliate account.

890
00:55:32.760 --> 00:55:36.280
Even if you don't make those in your affiliate site,

891
00:55:36.280 --> 00:55:39.080
or your affiliate ID is turned off,

892
00:55:39.080 --> 00:55:43.720
you're onsite on AMZ, influencer ID stays and vice versa.

893
00:55:43.720 --> 00:55:48.000
So the only thing that might be confusing in the future

894
00:55:48.000 --> 00:55:51.840
is if you get approved with influencer

895
00:55:51.840 --> 00:55:53.600
with another social media,

896
00:55:54.120 --> 00:55:57.760
sometimes Amazon immediately also gives you

897
00:55:57.760 --> 00:55:59.640
like an offsite affiliate,

898
00:55:59.640 --> 00:56:02.400
which would give you then two affiliate IDs

899
00:56:02.400 --> 00:56:04.120
and an onsite ID.

900
00:56:04.120 --> 00:56:06.680
So just, that's tomorrow's problem.

901
00:56:06.680 --> 00:56:08.680
And you can address that when you get there

902
00:56:08.680 --> 00:56:10.480
for managing where your affiliate links

903
00:56:10.480 --> 00:56:12.000
and all of those things are connected,

904
00:56:12.000 --> 00:56:15.160
but just so you know that that is a possible outcome.

905
00:56:16.560 --> 00:56:20.160
I know we've kind of talked about like

906
00:56:20.160 --> 00:56:24.080
how many amount of followers to have,

907
00:56:24.080 --> 00:56:29.080
and do you wanna address that again real quick?

908
00:56:29.200 --> 00:56:32.200
Like I know it depends on the platform.

909
00:56:32.200 --> 00:56:36.520
I know you've said, I've seen people get approved with 200.

910
00:56:36.520 --> 00:56:39.200
I've seen people get approved with 5,000.

911
00:56:39.200 --> 00:56:43.640
Any, just kind of info to that question again.

912
00:56:43.640 --> 00:56:47.600
Yeah, so we, my husband has a TikTok account

913
00:56:47.600 --> 00:56:50.640
with 280 people on it that he posts on occasionally

914
00:56:50.640 --> 00:56:52.840
and he got approved for the program.

915
00:56:52.840 --> 00:56:54.840
We have not done onsite for him.

916
00:56:54.840 --> 00:56:56.760
So we have not done the approval process

917
00:56:56.760 --> 00:56:57.880
with those three videos

918
00:56:57.880 --> 00:57:00.480
because I don't believe that he posts often enough

919
00:57:00.480 --> 00:57:03.320
or has the engagement to make it through that portion.

920
00:57:03.320 --> 00:57:07.680
So important to pull that part apart, pull that apart.

921
00:57:07.680 --> 00:57:12.680
When we get ready to put his in for like onsite approval,

922
00:57:13.120 --> 00:57:15.080
we'll probably, I will recommend to him,

923
00:57:15.080 --> 00:57:16.240
I don't post on his,

924
00:57:16.240 --> 00:57:17.600
but I will recommend to him

925
00:57:17.600 --> 00:57:20.440
that he spend the next two to three months posting every day

926
00:57:20.440 --> 00:57:22.240
and building that engagement

927
00:57:22.240 --> 00:57:25.160
for the three video process, right?

928
00:57:25.160 --> 00:57:28.080
So getting into the program 200,

929
00:57:29.360 --> 00:57:31.520
I've seen that a couple of times on TikTok, right?

930
00:57:31.520 --> 00:57:34.240
And then moving that out to the engagement portion

931
00:57:34.240 --> 00:57:36.120
takes a little bit of time,

932
00:57:36.120 --> 00:57:38.240
but you just keep that moving, right?

933
00:57:40.200 --> 00:57:41.800
So to be very honest,

934
00:57:41.800 --> 00:57:44.240
I have not personally talked to anyone

935
00:57:44.240 --> 00:57:46.120
who has recently been approved

936
00:57:46.120 --> 00:57:49.760
with any sort of Facebook profile page or group.

937
00:57:51.200 --> 00:57:53.400
Maybe because it's just getting less common,

938
00:57:54.360 --> 00:57:57.800
but the people that I have talked to recently

939
00:57:59.240 --> 00:58:02.320
either bought pages or groups from people

940
00:58:02.320 --> 00:58:05.840
and we're trying to kind of like revamp them.

941
00:58:05.840 --> 00:58:09.040
Everyone that I've talked to that has like an old school,

942
00:58:09.040 --> 00:58:11.640
something that they purchased Facebook wise

943
00:58:11.640 --> 00:58:15.720
has been in the program, but not approved for onsite.

944
00:58:15.720 --> 00:58:19.000
So Facebook, if you have something great

945
00:58:19.880 --> 00:58:21.000
that you've been working on,

946
00:58:21.000 --> 00:58:22.560
I think definitely worth applying with.

947
00:58:22.560 --> 00:58:24.960
I just have not seen a lot of success with that.

948
00:58:25.920 --> 00:58:27.920
YouTube, quite honestly,

949
00:58:29.000 --> 00:58:31.480
YouTubers are usually like YouTubers.

950
00:58:31.480 --> 00:58:35.880
And so they have like years of content, lots of engagement.

951
00:58:35.880 --> 00:58:38.200
Like they usually get in

952
00:58:38.200 --> 00:58:40.720
and they generally get like approved

953
00:58:40.720 --> 00:58:42.280
if they're active.

954
00:58:44.080 --> 00:58:45.560
I don't have any numbers around that.

955
00:58:45.560 --> 00:58:46.800
I don't have anybody recently

956
00:58:46.800 --> 00:58:50.040
who's been like I have 4,000 followers or anything.

957
00:58:50.040 --> 00:58:53.440
It's just YouTubers tend to have been the long play.

958
00:58:53.440 --> 00:58:55.920
And so they have the like longevity

959
00:58:55.920 --> 00:58:58.360
to prove what they can do.

960
00:58:58.360 --> 00:58:59.640
Which leaves Instagram,

961
00:58:59.640 --> 00:59:02.000
which I think we're seeing even in the comments

962
00:59:02.000 --> 00:59:04.840
is the current question mark around maybe some shift

963
00:59:04.840 --> 00:59:07.440
around what's working and what's not with Instagram.

964
00:59:07.600 --> 00:59:08.640
Yeah.

965
00:59:08.640 --> 00:59:11.400
Because before talking to everybody in here

966
00:59:11.400 --> 00:59:13.520
with like my last conversations,

967
00:59:13.520 --> 00:59:15.520
like I probably would have told you

968
00:59:15.520 --> 00:59:17.800
like 3,000 on Instagram,

969
00:59:17.800 --> 00:59:21.360
posting daily with engagement would have been,

970
00:59:21.360 --> 00:59:22.200
I would have been like, yeah,

971
00:59:22.200 --> 00:59:23.640
I feel really confident for you.

972
00:59:23.640 --> 00:59:27.080
But it does seem like there's some shift

973
00:59:27.080 --> 00:59:32.080
in Amazon's relationship with meta on that side.

974
00:59:32.440 --> 00:59:33.280
Yeah.

975
00:59:34.360 --> 00:59:36.960
As far as like, if you had to say something

976
00:59:37.440 --> 00:59:40.920
about like the Instagram space

977
00:59:40.920 --> 00:59:44.320
of like the timeline of developing the Instagram

978
00:59:44.320 --> 00:59:46.800
to then become an affiliate,

979
00:59:46.800 --> 00:59:49.720
I remember you saying, you know,

980
00:59:49.720 --> 00:59:54.720
post one to three times a day for one to three months

981
00:59:54.880 --> 00:59:58.160
and then apply on Instagram.

982
00:59:58.160 --> 00:59:59.440
What would you say to that?

983
00:59:59.440 --> 01:00:00.280
So I think-

984
01:00:00.000 --> 01:00:02.800
I think that's definitely a TikTok strategy.

985
01:00:02.800 --> 01:00:04.300
Okay, that would be TikTok.

986
01:00:04.300 --> 01:00:05.500
That would be TikTok.

987
01:00:05.500 --> 01:00:10.000
Here's what I'm going to tell you about Instagram right now.

988
01:00:10.000 --> 01:00:15.000
So, everybody that I talk to is having a really tough time

989
01:00:15.000 --> 01:00:17.500
growing their following on Instagram right now.

990
01:00:17.500 --> 01:00:21.400
I don't know, like, if it's just that we're all so used to now

991
01:00:21.400 --> 01:00:26.000
the FYP and the way that TikTok, like, shops your content to everybody

992
01:00:26.000 --> 01:00:32.300
or if Meta is just having a hard time figuring out how to, like, keep that.

993
01:00:32.300 --> 01:00:39.500
But, like, I think I've had 2,700-ish followers on Instagram for, like, eight years now.

994
01:00:39.500 --> 01:00:41.600
Like, I post pretty regularly.

995
01:00:41.600 --> 01:00:43.300
I'm somewhat active.

996
01:00:43.300 --> 01:00:45.400
Like, I'm not actively trying to grow it.

997
01:00:45.400 --> 01:00:46.800
So, I'm not running any ads.

998
01:00:46.800 --> 01:00:51.200
I'm not, like, some of that stuff I'm not currently doing.

999
01:00:51.200 --> 01:00:55.000
But when you think about the way that Instagram is set up,

1000
01:00:55.000 --> 01:01:03.700
Instagram is very much set up for your talking to your followers, right?

1001
01:01:03.700 --> 01:01:10.700
Comparatively, TikTok is built for the For You page to, like, shop your content on your behalf.

1002
01:01:10.700 --> 01:01:22.000
There is one thing that I learned from a content creator who thought my 250,000 view virality was cute

1003
01:01:22.000 --> 01:01:24.000
because she does millions of views.

1004
01:01:24.000 --> 01:01:28.800
Instagram actually has trial reels now.

1005
01:01:28.800 --> 01:01:31.800
If you guys haven't seen this, not everybody has it.

1006
01:01:31.800 --> 01:01:32.800
It's, like, in beta.

1007
01:01:32.800 --> 01:01:39.000
But when you go to post a reel, if you scroll down, you can select trial.

1008
01:01:39.000 --> 01:01:44.300
And it's their attempt to recreate the TikTok algorithm.

1009
01:01:44.300 --> 01:01:49.700
So, they're taking yours and they're trialing it with people who are not your audience.

1010
01:01:50.000 --> 01:01:55.300
So, what this girl told me she's doing, she's, like, if something hits,

1011
01:01:55.300 --> 01:01:58.200
and you can take that for something hits for you on Instagram

1012
01:01:58.200 --> 01:02:01.100
or something hits for you on TikTok or somewhere else, right?

1013
01:02:01.100 --> 01:02:04.200
She's, like, we take it and upload it as a trial reel.

1014
01:02:04.200 --> 01:02:08.800
Unless you select to show it to your audience, add it to your grid,

1015
01:02:08.800 --> 01:02:12.100
it doesn't even show up on your grid unless you select that.

1016
01:02:12.100 --> 01:02:18.300
So, you can go run a trial reel and Instagram is out shopping that to new audiences on your behalf.

1017
01:02:18.300 --> 01:02:21.100
She was, like, we're getting, now she's getting millions,

1018
01:02:21.100 --> 01:02:23.800
but she's, like, we're getting millions of views.

1019
01:02:23.800 --> 01:02:25.700
Here's the other weird thing.

1020
01:02:25.700 --> 01:02:28.400
She's, like, yeah, if it does well that 24 hours,

1021
01:02:28.400 --> 01:02:32.600
we upload it again as a trial reel the next day and run it again.

1022
01:02:32.600 --> 01:02:38.000
Like, Instagram's just letting you continuously upload it into this trial reel,

1023
01:02:38.000 --> 01:02:39.700
not put it on your grid.

1024
01:02:39.700 --> 01:02:43.600
So, it's helping you reach those audiences that aren't yours.

1025
01:02:43.600 --> 01:02:46.800
So, I know the question was around timeline and cadence.

1026
01:02:46.800 --> 01:02:51.100
And truthfully, we, I don't know anybody who's doing it well right now

1027
01:02:51.100 --> 01:02:54.000
in a way that has gotten them into Influencer.

1028
01:02:54.000 --> 01:02:57.600
So, I would hesitate to be, like, this is a formula.

1029
01:02:57.600 --> 01:03:02.800
But I would definitely include trial reels as part of what you're doing if you have access.

1030
01:03:02.800 --> 01:03:09.100
I went to mine and I had it and I'm obviously not, like, a super huge millions of followers on Instagram.

1031
01:03:09.100 --> 01:03:12.200
So, it's possible that people in here have as well.

1032
01:03:12.200 --> 01:03:15.600
Oh, Jennifer says, I have a reel that blew up about a month ago.

1033
01:03:15.600 --> 01:03:17.500
Should I try reposting as a trial reel?

1034
01:03:17.500 --> 01:03:19.100
Yep, I definitely would.

1035
01:03:19.100 --> 01:03:24.600
And if it does well again, once the trial or whatever, I don't know if it's, like, 24 hours,

1036
01:03:24.600 --> 01:03:26.000
I would post it again.

1037
01:03:26.000 --> 01:03:31.800
Like, this girl was, like, they just repost the same reels as trial reels over and over again.

1038
01:03:31.800 --> 01:03:34.100
6.9 million views.

1039
01:03:34.100 --> 01:03:34.900
Hell yeah.

1040
01:03:34.900 --> 01:03:35.300
Wow.

1041
01:03:35.300 --> 01:03:37.200
That is so fire.

1042
01:03:37.200 --> 01:03:39.200
Congrats.

1043
01:03:39.200 --> 01:03:40.900
Yeah, that is awesome.

1044
01:03:40.900 --> 01:03:41.700
That's wild.

1045
01:03:41.700 --> 01:03:43.200
Congratulations.

1046
01:03:43.200 --> 01:03:44.200
Yeah.

1047
01:03:44.300 --> 01:03:45.800
Nice, Jennifer.

1048
01:03:48.800 --> 01:03:54.200
Okay, I think, okay, there was one other question about a 1099.

1049
01:03:54.200 --> 01:03:58.400
Does Amazon send the 1099 with all of this?

1050
01:03:58.400 --> 01:03:59.100
Yes.

1051
01:03:59.100 --> 01:04:01.000
Okay.

1052
01:04:01.000 --> 01:04:02.600
Yes, that's what I thought.

1053
01:04:02.600 --> 01:04:03.000
Yep.

1054
01:04:03.000 --> 01:04:08.500
Even when you do the international stuff and talk to your, this is not financial advice, this is not legal advice.

1055
01:04:08.500 --> 01:04:14.600
When you sign up for even the international ones, they let you connect your U.S. information to it.

1056
01:04:14.600 --> 01:04:22.000
I don't think I made enough on any of the internationals last year to spike any sort of paperwork or anything.

1057
01:04:22.000 --> 01:04:31.100
But the fact that they connect my U.S. information leads me to believe that it will come through my, to my U.S. persona,

1058
01:04:31.100 --> 01:04:35.500
basically, not, like, I need an entity in another country.

1059
01:04:35.500 --> 01:04:38.200
Yeah, for sure.

1060
01:04:38.200 --> 01:04:46.800
And then we kind of talked a little bit about this, about, like, comments and engagement and, like, you know, what does that kind of look like?

1061
01:04:46.800 --> 01:04:59.500
And I remember you mentioning, like, it being genuine and, you know, not being, do you want to speak anything else to that about, like, you know, what would engagement, what does that look like?

1062
01:04:59.500 --> 01:05:00.000
Any ideas?

1063
01:05:00.000 --> 01:05:06.360
Yeah, for sure. This is one of those things where, like, I think building an audience

1064
01:05:06.360 --> 01:05:10.000
takes so much work than we sometimes give people credit for.

1065
01:05:10.000 --> 01:05:11.000
Yeah.

1066
01:05:11.000 --> 01:05:16.600
Now that said, like, I mean, Amy, I see that you had one that went and hit 23 million views.

1067
01:05:16.600 --> 01:05:20.680
Congratulations on that as well. That's freaking huge. So I'm sure when you guys had those,

1068
01:05:20.680 --> 01:05:26.480
like, millions, you probably also gained a lot of followers, right? Outside of those

1069
01:05:26.480 --> 01:05:32.360
moments. I mean, gaining followers takes a lot of, like, conversing with people. You

1070
01:05:32.360 --> 01:05:38.760
really have to think about it as you're building a network. You are out conversing with people.

1071
01:05:38.760 --> 01:05:44.120
You need to show up for them as well if you're expecting them to show up for you. And so

1072
01:05:44.120 --> 01:05:51.040
I think one of the things that a lot of times we live in, obviously, an era of AI and automation

1073
01:05:51.040 --> 01:05:57.520
and efficiency, and we know that I am a fan of all of those things. However, in any relationship,

1074
01:05:57.520 --> 01:06:03.040
which this is what it is, parasocial or not, in any relationship, you have to show up authentically

1075
01:06:03.040 --> 01:06:09.320
and be yourself. Like, we all know automated bot comments don't work. Like, nobody believes

1076
01:06:09.320 --> 01:06:13.960
beautiful post was put together by a human, right? We all know that was a bot that put

1077
01:06:13.960 --> 01:06:21.280
that there. So like thinking through that authenticity and how you build that like, I'm not

1078
01:06:21.280 --> 01:06:27.520
as active on Instagram as I used to be, because obviously, being active on 78 platforms is

1079
01:06:27.560 --> 01:06:34.040
impossible. But I still have friends that I met through my fitness Instagram account. And

1080
01:06:34.040 --> 01:06:37.680
like, when I see them pop up, like, I will comment on their stuff, I'll send them a DM and

1081
01:06:37.680 --> 01:06:42.640
be like, Hey, I've missed your face. Good to see you, right? Like, we're building relationships

1082
01:06:42.640 --> 01:06:47.720
like we think about it a lot from a business standpoint, but truly what social media is, is

1083
01:06:47.720 --> 01:06:53.440
intended at its heart to build connections. And I think sometimes, especially in the space of we

1084
01:06:53.440 --> 01:06:59.080
make money over here doing this, don't feel this charge, but we just get caught up and trying to

1085
01:06:59.120 --> 01:07:05.280
make it work for us in a more business like fashion, when maybe we need to like pull back and

1086
01:07:06.120 --> 01:07:08.720
show up more personally than business sometimes.

1087
01:07:09.280 --> 01:07:16.000
Boom, baby, I just had a call with somebody earlier today about being vulnerable and showing up and

1088
01:07:16.000 --> 01:07:23.120
how that, you know, can feel scary. But it's also like what we're all hungry for. Like, yeah,

1089
01:07:23.400 --> 01:07:27.240
because we're real people. And like, Liz, I appreciate it when you shared your story about

1090
01:07:27.240 --> 01:07:33.000
getting a, you know, the garage store product. And, you know, like, guys, by the way, Liz, Liz

1091
01:07:33.000 --> 01:07:41.160
has been in the online space for years, like, and she's got here building something for years. And

1092
01:07:41.200 --> 01:07:46.520
I'd love to transition, we're, we'll probably end here in a little bit. But there was quite a few

1093
01:07:46.720 --> 01:07:54.680
questions actually about like, tell it like, how do we get access to your platform? Yeah. And the

1094
01:07:54.680 --> 01:08:02.000
tool that you used? And you're a little Yeah, I have like a link, let me know when you want me to

1095
01:08:02.000 --> 01:08:07.080
drop it. Yeah, you can drop that in there. And then you guys can look while I talk if you want. But

1096
01:08:07.360 --> 01:08:13.760
so the Fluencer Fruit extension, I talked a little bit about this on day one, basically, like when I

1097
01:08:13.760 --> 01:08:19.399
started doing Influencer, after coming from the seller side of things, where we have like 78 tools

1098
01:08:19.399 --> 01:08:24.399
to solve every problem that we could think about having, there were no tools for influencers to do

1099
01:08:24.399 --> 01:08:30.399
product research. And I was like, Oh, I think I have to go build this, right. And so that was

1100
01:08:30.399 --> 01:08:36.279
really where Fluencer Fruit was born was from this desire for efficiency in a program that, you know,

1101
01:08:36.319 --> 01:08:41.200
people really had nothing. And of course, it's developed over the last two years, but I started

1102
01:08:41.200 --> 01:08:52.359
the company in 2023, in February, and February of 2025, I was acquired by Wayward. And so the it's

1103
01:08:52.359 --> 01:08:54.359
fantastic, because now I have a team I know.

1104
01:08:55.439 --> 01:08:57.800
Can we just like, can you say that again?

1105
01:08:58.080 --> 01:09:03.720
Yeah, two years later, I was acquired by Wayward. So now I belong to the Wayward family.

1106
01:09:04.479 --> 01:09:13.000
That's like business owners dreams. What? How freaking cool. And so I just love like her heart

1107
01:09:13.000 --> 01:09:20.080
behind. I didn't see a tool. I created a tool. Here's the tool. And I know Liz speaks in works

1108
01:09:20.080 --> 01:09:26.200
like all around the world, right? Because e commerce. Also, she's going to be at seller summit

1109
01:09:26.200 --> 01:09:32.040
too, for any of you who are going to be there. So I just wanted to say that, like, I know. And so

1110
01:09:32.080 --> 01:09:36.840
tell us Yeah, tell us a little bit more about this beautiful tool.

1111
01:09:36.960 --> 01:09:44.439
Yeah, absolutely. So just so you know, even though now we're part of the Wayward family, the

1112
01:09:44.439 --> 01:09:49.080
Fluencer Fruit tool will maintain its name. It is the Fluencer Fruit tool. That is how I'm

1113
01:09:49.080 --> 01:09:54.800
maintaining the branding that I spent so much love on with the banana and all of the yellow. But

1114
01:09:56.200 --> 01:09:59.960
I think yes, okay, Danielle dropped a link in here.

1115
01:10:00.000 --> 01:10:14.000
to the extension um you guys let me read let me read drop that sorry yeah it works um so i i'm

1116
01:10:14.000 --> 01:10:19.760
i'm such a nerd you guys i'm so excited we just added a 14-day trial i built the landing page for

1117
01:10:19.760 --> 01:10:26.800
it so it's very cool wait what yeah we just added a 14-day trial so when it used to be like just

1118
01:10:26.800 --> 01:10:32.640
money back guarantee like 30 days if you do the annual plan or whatever but now you can like

1119
01:10:32.640 --> 01:10:38.080
trial it for 14 days um and then you know move into one of the things the thing that i'll say

1120
01:10:38.080 --> 01:10:43.440
is we also then were able to recently add like the discounted monthly it used to be only full price

1121
01:10:44.960 --> 01:10:51.280
the um the piece of the tool that we didn't talk about today is the video library management and

1122
01:10:51.280 --> 01:10:58.080
that's in creator hub and um it's basically like where are my videos placed actually while i'm

1123
01:10:58.080 --> 01:11:04.880
talking i will pull that up where are my videos placed do i have that upper and lower um carousel

1124
01:11:04.880 --> 01:11:14.000
stuff did one of my aces go out of um run out of stock did one of the aces move um really have

1125
01:11:14.000 --> 01:11:23.040
tried hard to build into the tool the things that will help you maintain and make more money as you

1126
01:11:23.040 --> 01:11:28.960
go so this is the back end of creator hub this is that page where when you're waiting

1127
01:11:28.960 --> 01:11:33.600
you get that blue line up here right that's locked from yesterday this is that page

1128
01:11:34.480 --> 01:11:41.840
with the tool on it so i can actually sort all of my videos by their placement so like this video

1129
01:11:42.800 --> 01:11:48.400
is in both the upper and lower carousel it is the fourth video in the upper carousel and the

1130
01:11:48.400 --> 01:11:53.600
sixth and the lower it is in stock and if i wanted to i could download my video and my

1131
01:11:53.600 --> 01:11:58.800
thumbnail here for that repurposing internationally or to youtube the things that we talked about

1132
01:11:58.800 --> 01:12:04.160
right um but this was very specifically designed so that like if i know this is one of my top

1133
01:12:04.160 --> 01:12:11.520
producing listings and i no longer have placement in a carousel or the the ace and is dead i may

1134
01:12:11.520 --> 01:12:18.560
want to go look into that right and so i have creators who use the tool who have 10 000 plus

1135
01:12:18.560 --> 01:12:24.400
on-site videos who are having to manually audit everything they do for is the ace and dead where's

1136
01:12:24.400 --> 01:12:30.560
my video all those things and so we automated it um as you get started this just helps you

1137
01:12:30.560 --> 01:12:37.440
build awareness right around what you're doing um but that's this is the piece that we hadn't kind

1138
01:12:37.440 --> 01:12:45.120
of yet talked about so just to show you this is also on the back end um you can also run a check

1139
01:12:45.120 --> 01:12:49.920
all video placements and it will run through the entirety of your video library and you can

1140
01:12:49.920 --> 01:12:59.520
download that into a csv the reason this is important this creator hub total views last 30 days

1141
01:13:00.560 --> 01:13:06.960
there's no way to go in and be like i wonder what my views were february 1 to february 28th it

1142
01:13:06.960 --> 01:13:13.920
doesn't exist you can only see the last 30 days at any given point in time so if you want to track

1143
01:13:13.920 --> 01:13:20.560
your data ongoing month to month you have to use fluencerfruit to download it and store it in like

1144
01:13:20.560 --> 01:13:28.640
a google sheet ongoing right so that's why that part is important anyways it's all built to help

1145
01:13:28.640 --> 01:13:34.640
you make money but also to make sure that you don't lose those money making opportunities that

1146
01:13:34.720 --> 01:13:40.080
you had that were changed for whatever reason the reason i say all of this is we're getting ready to

1147
01:13:40.080 --> 01:13:47.040
launch differing pricing levels up to this point i've only had pro you get all of the things right

1148
01:13:47.760 --> 01:13:53.040
um at the moment now as we've gotten bigger and built in a lot of functionality not everybody

1149
01:13:53.040 --> 01:14:00.960
needs access to every piece of data that we've built for my bulk creators specifically but with

1150
01:14:00.960 --> 01:14:10.720
that at the moment you still can get this $4.99 a year plan which is all of the things this will

1151
01:14:10.720 --> 01:14:15.360
be legacy pro here in a couple weeks when we launch the different pricing levels and this

1152
01:14:15.360 --> 01:14:21.520
will actually be $9.99 a year moving forward we've just built so much functionality into it at this

1153
01:14:21.520 --> 01:14:31.040
point um so we're we're finishing up our lifetime 50% off subscription pricing which is this $4.99

1154
01:14:31.040 --> 01:14:37.600
so just calling that out because if you do this before that switch is over your annual plan will

1155
01:14:37.600 --> 01:14:43.920
always be $4.99 no matter how much functionality we add into it you'll always have that price

1156
01:14:44.800 --> 01:14:52.240
no i love that and i just love you know we basically got an opportunity to get in

1157
01:14:52.240 --> 01:14:59.840
into her community and like what she's doing before like she's up up leveling everything and

1158
01:15:00.000 --> 01:15:03.720
My, you know, we talked with Steven and was like, this is a good time, you know,

1159
01:15:03.720 --> 01:15:08.520
to bring Liz in and her expertise and to be like, Hey, this is also another

1160
01:15:08.520 --> 01:15:10.120
opportunity for you, you know?

1161
01:15:10.480 --> 01:15:10.720
Yeah.

1162
01:15:10.840 --> 01:15:17.040
Um, I had another question too, about, um, you know, do you give, I know that

1163
01:15:17.040 --> 01:15:20.480
there's like a Facebook group and there's like a community as well, and then there's

1164
01:15:20.480 --> 01:15:26.600
like calls and places where you can, I'm with you and, or with experts, do you, is

1165
01:15:26.600 --> 01:15:31.480
this where like you do second eyes on people's videos and like giving them

1166
01:15:31.480 --> 01:15:33.520
feedback and stuff like that?

1167
01:15:33.760 --> 01:15:36.720
Yeah, that's actually in the discord channel.

1168
01:15:36.760 --> 01:15:41.840
So let me drop a link to the discord channel and I got it.

1169
01:15:41.920 --> 01:15:42.640
I just got it.

1170
01:15:42.680 --> 01:15:43.400
Okay, perfect.

1171
01:15:43.880 --> 01:15:50.440
Um, so I do weekly office hours for subscribers of fluencer fruit.

1172
01:15:50.480 --> 01:15:54.120
We get every Thursday at 11am central time.

1173
01:15:54.440 --> 01:15:55.720
We talk about influencer.

1174
01:15:55.720 --> 01:15:56.680
We talk about affiliate.

1175
01:15:56.680 --> 01:15:59.160
We talk about Amazon, anything in the seller space.

1176
01:15:59.160 --> 01:16:00.920
That's also impacting influencers.

1177
01:16:00.920 --> 01:16:04.680
Quite honestly, we also do anything content creation related now.

1178
01:16:05.800 --> 01:16:08.960
Um, so that's announced in the discord.

1179
01:16:09.280 --> 01:16:13.200
Also, when you sign up, you get all of this in like the email onboarding stuff as

1180
01:16:13.200 --> 01:16:21.680
well, but the cool thing about joining the wayward family is, um, the fluencer

1181
01:16:21.680 --> 01:16:23.560
stuff fruit will now live in that.

1182
01:16:23.560 --> 01:16:28.120
But our discord is open to anybody who wants to get into content creation or is

1183
01:16:28.120 --> 01:16:31.960
a content creator, but my previous community was only subscribers.

1184
01:16:31.960 --> 01:16:35.800
So now we get to open to everybody and we'll be doing live events in there that

1185
01:16:35.800 --> 01:16:40.360
are not just fluencer fruit office hours weekly, we'll be doing different things

1186
01:16:40.360 --> 01:16:46.000
that are including again, one of the coolest things about the way we're now

1187
01:16:46.000 --> 01:16:49.440
holistic offering is they have so many brands that they have personal

1188
01:16:49.440 --> 01:16:52.800
relationships with that we're going to be bringing brands in for basically like

1189
01:16:52.800 --> 01:16:58.440
coffee meet and greets with the creators to like answer questions, offer special

1190
01:16:58.440 --> 01:16:58.960
deals.

1191
01:16:58.960 --> 01:17:02.400
Like if you're doing this offsite, we will give you an extra whatever.

1192
01:17:02.400 --> 01:17:06.000
And we'll definitely send you guys samples, like all those things to kind of

1193
01:17:06.000 --> 01:17:11.320
like help bridge that gap because brands want to work with creators and creators

1194
01:17:11.320 --> 01:17:12.480
want to work with brands.

1195
01:17:12.480 --> 01:17:15.960
And for whatever reason, we all start that process by picking the wrong people

1196
01:17:15.960 --> 01:17:16.840
to try it with.

1197
01:17:16.840 --> 01:17:17.160
Right.

1198
01:17:17.160 --> 01:17:21.600
So like brands are constantly being inundated with like, send me free things.

1199
01:17:21.600 --> 01:17:24.920
I have one follower and my mother will definitely buy your product, right?

1200
01:17:24.920 --> 01:17:27.080
Like that's all of their inbox right now.

1201
01:17:27.080 --> 01:17:32.040
And then as creators, we get like 100 a day where they're like, this is a $7,500

1202
01:17:32.040 --> 01:17:36.000
product, buy it and I will pay you a commission when you sell it.

1203
01:17:36.000 --> 01:17:37.920
And it's like that also is not helpful, right?

1204
01:17:37.920 --> 01:17:42.480
So both sides of this equation have this intense pain point that we're trying to

1205
01:17:42.480 --> 01:17:47.600
solve in a meaningful way to like, I work with all great brands and I work with all

1206
01:17:47.600 --> 01:17:49.240
great content creators.

1207
01:17:49.240 --> 01:17:50.680
So I just need to connect them.

1208
01:17:50.680 --> 01:17:54.600
Like, I just need you guys to meet, have good conversations, have meaningful,

1209
01:17:54.600 --> 01:17:59.600
like commission fee-based relationships so that you can get out of the weeds with

1210
01:17:59.600 --> 01:18:04.440
all of like the insanity of like, please create content for me for free.

1211
01:18:04.440 --> 01:18:05.560
Yeah.

1212
01:18:05.560 --> 01:18:07.440
No, I love your vision.

1213
01:18:07.440 --> 01:18:08.080
I love this.

1214
01:18:08.080 --> 01:18:12.840
I think that this goes so well with what we're doing here.

1215
01:18:12.840 --> 01:18:18.360
And, but you know, a lot of you guys have all built your or are building or

1216
01:18:18.360 --> 01:18:20.920
potentially going to start a new channel.

1217
01:18:20.920 --> 01:18:25.400
How cool would it be to have like a community of second eyes who can like

1218
01:18:25.400 --> 01:18:28.840
really, you know, look at that and walk you through that.

1219
01:18:28.840 --> 01:18:34.040
Even if it is just for a month or two months while you're starting, because

1220
01:18:34.040 --> 01:18:36.360
this is monthly, this is like a month, right?

1221
01:18:36.360 --> 01:18:37.040
Yep.

1222
01:18:37.040 --> 01:18:37.800
Yeah.

1223
01:18:37.800 --> 01:18:38.120
Yeah.

1224
01:18:38.120 --> 01:18:42.040
So you can go monthly or you can get grandfathered in grandmothered in, if

1225
01:18:42.040 --> 01:18:42.640
you will.

1226
01:18:42.640 --> 01:18:44.960
Yes.

1227
01:18:44.960 --> 01:18:48.320
OG legacy pricing.

1228
01:18:48.320 --> 01:18:48.800
Classic.

1229
01:18:48.800 --> 01:18:53.040
It's not grandmothered, it's grandfathered, but I digress.

1230
01:18:53.040 --> 01:18:54.000
It can be either.

1231
01:18:54.000 --> 01:18:55.720
We can be part of the matriarch.

1232
01:18:55.720 --> 01:18:56.520
Exactly.

1233
01:18:56.520 --> 01:18:59.320
That's right.

1234
01:18:59.320 --> 01:18:59.840
Yeah.

1235
01:18:59.840 --> 01:19:06.880
So I just love, Liz, I think you represent a lot of what the women in

1236
01:19:06.880 --> 01:19:11.120
this community and men in this community are looking to be and like create.

1237
01:19:11.600 --> 01:19:16.640
You know, so just like really appreciate you being here and like sharing, not

1238
01:19:16.640 --> 01:19:20.720
just like all this tons of value, but you literally, y'all, she went out and

1239
01:19:20.720 --> 01:19:22.320
she saw the problem and she created it.

1240
01:19:22.320 --> 01:19:26.720
And now she has a community and is bringing brands and creators together.

1241
01:19:26.720 --> 01:19:29.920
I mean, we are all like looking to do things like that.

1242
01:19:29.920 --> 01:19:30.160
Yeah.

1243
01:19:30.160 --> 01:19:33.040
So, um, yeah.

1244
01:19:33.040 --> 01:19:34.560
Do you, do you guys, yeah.

1245
01:19:34.560 --> 01:19:36.400
Like, can we just give her a round of applause?

1246
01:19:36.400 --> 01:19:39.040
Like, thank you so much for being here, Liz.

1247
01:19:39.040 --> 01:19:44.480
And for just sharing with us and y'all, if Liz can do this, we can do this.

1248
01:19:44.480 --> 01:19:45.120
Yes.

1249
01:19:45.120 --> 01:19:46.080
100%.

1250
01:19:49.760 --> 01:19:50.080
Yes.

1251
01:19:50.080 --> 01:19:53.760
And if you were ever like, can I build a software?

1252
01:19:53.760 --> 01:19:54.400
Yes, you can.

1253
01:19:55.200 --> 01:19:56.240
I don't code guys.

1254
01:19:57.280 --> 01:19:58.960
Just, I don't code.

1255
01:19:58.960 --> 01:19:59.600
No.

1256
01:20:00.000 --> 01:20:01.280
you can do this too.

1257
01:20:01.280 --> 01:20:02.120
Yeah.

1258
01:20:03.240 --> 01:20:06.000
Anybody have any questions about like,

1259
01:20:06.000 --> 01:20:09.080
Fluencer Fruit, about like the,

1260
01:20:09.080 --> 01:20:11.840
what she did create,

1261
01:20:11.840 --> 01:20:14.000
or like the creator discord,

1262
01:20:14.000 --> 01:20:16.640
which is the community where you,

1263
01:20:16.640 --> 01:20:19.140
anything about these two like,

1264
01:20:20.360 --> 01:20:22.060
topics, any questions?

1265
01:20:23.240 --> 01:20:24.120
Yeah, Amy.

1266
01:20:25.840 --> 01:20:29.280
Would you recommend to create a flyer to

1267
01:20:30.040 --> 01:20:32.160
send to companies that

1268
01:20:33.600 --> 01:20:34.440
we wanna

1269
01:20:35.320 --> 01:20:38.720
do a review for when we notice that they don't have any.

1270
01:20:39.640 --> 01:20:41.880
Yeah, I would call that a media kit.

1271
01:20:41.880 --> 01:20:42.720
A media kit.

1272
01:20:42.720 --> 01:20:44.320
And I would definitely do that, yes.

1273
01:20:44.320 --> 01:20:46.280
So any,

1274
01:20:46.280 --> 01:20:47.960
there's also things like,

1275
01:20:47.960 --> 01:20:49.400
sometimes people get stuck in the,

1276
01:20:49.400 --> 01:20:52.240
well, I don't have like a ton of followers

1277
01:20:52.240 --> 01:20:53.080
or whatever else,

1278
01:20:53.080 --> 01:20:55.680
focus on the metrics that are meaningful.

1279
01:20:55.680 --> 01:20:58.200
So conversion, engagement, those sorts of things,

1280
01:20:58.240 --> 01:21:01.360
and focus on the things that will highlight

1281
01:21:01.360 --> 01:21:03.760
what you do have along with things

1282
01:21:03.760 --> 01:21:05.280
that are good for the brand.

1283
01:21:05.280 --> 01:21:07.940
So in any sales pitch,

1284
01:21:07.940 --> 01:21:10.320
listening more than you talk if you're on a call,

1285
01:21:10.320 --> 01:21:12.720
but then also make sure that you're framing

1286
01:21:12.720 --> 01:21:16.700
anything you send with what's in it for them, right?

1287
01:21:16.700 --> 01:21:19.440
So like sometimes in media kits or those sorts of things,

1288
01:21:19.440 --> 01:21:23.180
we get stuck in the like, this is how great I am.

1289
01:21:23.180 --> 01:21:25.400
That's all good, we need to include that,

1290
01:21:25.400 --> 01:21:27.360
but we need to frame it in the way

1291
01:21:27.360 --> 01:21:29.260
that highlights what's in it for them.

1292
01:21:29.260 --> 01:21:30.280
Because truthfully,

1293
01:21:30.280 --> 01:21:32.960
they're getting a ton of this all the time.

1294
01:21:32.960 --> 01:21:34.880
So if you can give them like a,

1295
01:21:35.840 --> 01:21:38.240
I can help you convert more sales,

1296
01:21:38.240 --> 01:21:42.120
or I have helped another pet brand convert

1297
01:21:42.120 --> 01:21:44.160
at 50% off of my video,

1298
01:21:44.160 --> 01:21:45.960
I'd love to do the same for you.

1299
01:21:45.960 --> 01:21:47.940
Whatever kind of like vanity metrics

1300
01:21:47.940 --> 01:21:51.560
that also speak to solving their problem,

1301
01:21:51.560 --> 01:21:52.680
I would include those.

1302
01:21:53.680 --> 01:21:55.700
So it's like an interview.

1303
01:21:56.560 --> 01:21:58.200
Correct, yes.

1304
01:21:58.200 --> 01:21:59.040
Thank you.

1305
01:21:59.040 --> 01:21:59.920
Absolutely.

1306
01:22:02.680 --> 01:22:05.040
Okay, we're getting vulnerable here.

1307
01:22:05.040 --> 01:22:08.200
How did you start the process of making fluencer fruit

1308
01:22:08.200 --> 01:22:09.960
without knowing how to code?

1309
01:22:09.960 --> 01:22:10.860
Oh, I love that.

1310
01:22:10.860 --> 01:22:12.200
Yes, ma'am.

1311
01:22:12.200 --> 01:22:17.200
Okay, so I was at Jungle Scout for six years before this.

1312
01:22:18.120 --> 01:22:23.120
So just as a note that like I was around a lot of software,

1313
01:22:24.720 --> 01:22:25.560
even though I didn't,

1314
01:22:25.560 --> 01:22:28.640
but I did not utilize any of my Jungle Scout connections

1315
01:22:28.640 --> 01:22:29.720
in developing the software.

1316
01:22:29.720 --> 01:22:31.260
So I'll pull that part apart.

1317
01:22:32.620 --> 01:22:35.280
But what I did was I put together my idea

1318
01:22:35.280 --> 01:22:37.800
of what I knew it needed to be.

1319
01:22:37.800 --> 01:22:40.400
And then I hired a dev team,

1320
01:22:40.400 --> 01:22:43.640
a developer team engineers off of Upwork.

1321
01:22:43.640 --> 01:22:47.400
And so I basically like put together everything I wanted.

1322
01:22:47.400 --> 01:22:50.300
And I learned some very interesting lessons.

1323
01:22:50.300 --> 01:22:52.520
Like you have to tell the engineers

1324
01:22:52.520 --> 01:22:55.040
literally everything you want it to do,

1325
01:22:55.040 --> 01:22:56.560
like being paid for it.

1326
01:22:56.560 --> 01:22:58.400
They sent me the first version and I was like,

1327
01:22:58.400 --> 01:23:00.440
this is amazing, where do they pay me?

1328
01:23:00.440 --> 01:23:03.600
And they were like, you didn't mention that.

1329
01:23:03.600 --> 01:23:06.400
So we delayed the launch because I was like,

1330
01:23:06.400 --> 01:23:09.400
no, I do want to be paid for this, thank you.

1331
01:23:09.400 --> 01:23:13.080
And we had to rebuild the payment portion of that

1332
01:23:13.520 --> 01:23:15.920
because I didn't realize that you had to include that.

1333
01:23:15.920 --> 01:23:18.280
I assumed they knew that I wanted to be paid.

1334
01:23:19.240 --> 01:23:20.480
Yeah.

1335
01:23:20.480 --> 01:23:21.440
Yeah.

1336
01:23:21.440 --> 01:23:22.400
Learning.

1337
01:23:22.400 --> 01:23:23.840
Yes, yes.

1338
01:23:23.840 --> 01:23:25.760
I think one of the number one takeaways

1339
01:23:25.760 --> 01:23:26.840
that I have Elizabeth,

1340
01:23:26.840 --> 01:23:30.900
like if I could go back and do it again,

1341
01:23:30.900 --> 01:23:33.120
I would probably start the same way.

1342
01:23:33.120 --> 01:23:35.400
I only know what I know at the time, right?

1343
01:23:35.400 --> 01:23:37.040
And so you can only operate with that.

1344
01:23:37.040 --> 01:23:39.000
So I would put together my sheet of paper

1345
01:23:39.000 --> 01:23:40.440
and I would send it to them and be like,

1346
01:23:40.440 --> 01:23:42.560
what would you charge me to build this?

1347
01:23:42.560 --> 01:23:45.320
The next thing that I would ask is probably,

1348
01:23:45.320 --> 01:23:49.480
what don't I know right now that you want to know from me

1349
01:23:49.480 --> 01:23:51.680
and or that I should be asking you.

1350
01:23:51.680 --> 01:23:53.520
Now, whether or not this team of developers

1351
01:23:53.520 --> 01:23:54.720
would have come back with anything

1352
01:23:54.720 --> 01:23:57.400
that made a meaningful change in that exact moment,

1353
01:23:57.400 --> 01:23:58.320
I couldn't tell you.

1354
01:23:58.320 --> 01:24:00.680
However, at this moment,

1355
01:24:00.680 --> 01:24:02.920
I would probably go talk to Claude, my AI bot,

1356
01:24:02.920 --> 01:24:06.520
and be like, Claude, what else do I need to include in this?

1357
01:24:06.520 --> 01:24:08.040
But two years ago, that wasn't a thing.

1358
01:24:08.040 --> 01:24:12.600
I would just lean in and know that mistakes are okay

1359
01:24:12.600 --> 01:24:14.560
and that your timeline,

1360
01:24:14.560 --> 01:24:17.160
I think the other thing that people get caught in is

1361
01:24:18.360 --> 01:24:19.640
what if somebody beats me to market

1362
01:24:19.640 --> 01:24:21.520
or what if somebody else has the same idea?

1363
01:24:21.520 --> 01:24:24.680
And here's the thing that they don't have is you, right?

1364
01:24:24.680 --> 01:24:28.880
Like being a Jungle Scout for six years,

1365
01:24:28.880 --> 01:24:31.480
I learned a lot sitting next to Greg Mercer.

1366
01:24:31.480 --> 01:24:33.520
He's the founder of Jungle Scout.

1367
01:24:33.520 --> 01:24:35.360
And one of my best takeaways

1368
01:24:35.360 --> 01:24:37.960
was watching people knock off Jungle Scout software

1369
01:24:38.880 --> 01:24:41.520
and him be totally unbothered by it

1370
01:24:41.520 --> 01:24:43.360
because they didn't have Greg.

1371
01:24:43.360 --> 01:24:44.840
And when I started Fluencer Fruit,

1372
01:24:44.840 --> 01:24:46.760
with every ounce of my being,

1373
01:24:46.760 --> 01:24:49.040
I faked that until I now feel it

1374
01:24:49.040 --> 01:24:50.840
because people would knock me off

1375
01:24:50.840 --> 01:24:53.480
and I would be not sleeping

1376
01:24:53.480 --> 01:24:55.600
because what if they got a new feature to market

1377
01:24:55.600 --> 01:24:57.400
before I could?

1378
01:24:57.400 --> 01:24:59.000
And I just would tell myself every morning,

1379
01:24:59.000 --> 01:25:01.280
they don't have me and that's okay.

1380
01:25:00.000 --> 01:25:06.120
They can imitate this, but at the end of the day, I know what I'm building and I know where I'm going and they can't do that and

1381
01:25:07.280 --> 01:25:12.120
Some days it worked better as a self-mind like mantra than others, but here we are

1382
01:25:12.120 --> 01:25:19.120
So I would encourage you to not be afraid of what other people are doing not be afraid of making mistakes and just keep moving forward

1383
01:25:22.320 --> 01:25:27.200
That is such a good reminder as we are all you know

1384
01:25:28.200 --> 01:25:33.320
Showing up and being vulnerable and building online spaces. Yep. Yeah

1385
01:25:35.680 --> 01:25:39.960
Well you guys I'm gonna drop the links one more time if you know grab those

1386
01:25:40.920 --> 01:25:45.720
We are gonna just be partnering with her going forward. So yes exciting

1387
01:25:46.280 --> 01:25:50.520
this is just the beginning I feel with our partnership and

1388
01:25:51.160 --> 01:25:53.160
having her here and

1389
01:25:53.640 --> 01:25:56.640
Any other last-minute questions you guys have

1390
01:25:58.440 --> 01:26:01.160
I'm going to say one more thing to Elizabeth here because she said

1391
01:26:01.320 --> 01:26:06.080
It's good to be reminded that I can be the least knowledgeable in the room with the most questions

1392
01:26:06.080 --> 01:26:11.040
And I just want you to know that I actually think some of the smartest people

1393
01:26:11.040 --> 01:26:13.400
I know are the people who know how to ask questions

1394
01:26:14.240 --> 01:26:16.240
right, it's

1395
01:26:16.280 --> 01:26:21.120
Knowing what questions to ask is one of the best skill sets you can have

1396
01:26:21.120 --> 01:26:27.600
So showing up and being the person that asks the best questions is actually sometimes being the smartest person in the room

1397
01:26:28.720 --> 01:26:33.160
So I just want to throw that out there and if you guys are coming to sellers summit

1398
01:26:34.040 --> 01:26:40.320
This is gonna be so I'm actually finding out in like I don't know an hour if I'm speaking, but at the moment

1399
01:26:40.320 --> 01:26:42.320
I'm not speaking and

1400
01:26:42.640 --> 01:26:44.880
I'm just an attendee at the mastermind

1401
01:26:45.920 --> 01:26:46.960
so

1402
01:26:46.960 --> 01:26:51.160
Come find me and say hi, and I would love to meet all of you

1403
01:26:51.160 --> 01:26:54.680
I met a bunch of the rainmakers last year and loved every minute of it

1404
01:26:54.680 --> 01:26:57.480
it was like how this all started that so this feels like a

1405
01:26:58.280 --> 01:27:04.920
culmination moment of being able to like meet all the new rainmakers and revisit those that I met last year as well. Oh

1406
01:27:05.680 --> 01:27:10.240
My gosh, that is so cool. Yeah, Amy who's on the call is gonna be there Amy. Are you Thomas?

1407
01:27:10.240 --> 01:27:15.120
Hello, are you also gonna be there both Amy? Yes. Oh, that's really cool. Okay

1408
01:27:15.960 --> 01:27:20.640
Sweet me too. Um, I hope you I hope you speak. I

1409
01:27:21.160 --> 01:27:27.400
Come into agreement that in an hour you will get a message and it will say Liz we need you to speak

1410
01:27:28.240 --> 01:27:30.240
Okay, you want to do this live? Oh

1411
01:27:30.760 --> 01:27:32.920
My gosh, did you get the email? Yeah

1412
01:27:34.440 --> 01:27:36.440
Okay, the closing keynote

1413
01:27:37.440 --> 01:27:39.440
So

1414
01:27:40.560 --> 01:27:48.400
You guys will see me on Thursday before that I'll be an emotional and nervous wreck but transparently I got the text while we were talking

1415
01:27:53.160 --> 01:27:55.160
Okay, so there we go

1416
01:27:55.600 --> 01:27:57.600
together

1417
01:28:01.360 --> 01:28:04.000
I'm gonna have to like lean into your closet Daniel

1418
01:28:04.000 --> 01:28:07.840
I don't know. I have to go figure out what I'm gonna wear forget the speech. I have to figure out what I'm gonna wear

1419
01:28:13.720 --> 01:28:15.720
We're celebrating you

1420
01:28:15.760 --> 01:28:17.920
You thank you you guys

1421
01:28:18.360 --> 01:28:23.920
Sellers summit is the show that got me into e-commerce and opened a lot of these doors for me

1422
01:28:23.920 --> 01:28:28.160
So it's it really is a full circle moment. So be the closing keynote. So oh

1423
01:28:29.200 --> 01:28:31.200
My gosh, yeah

1424
01:28:31.560 --> 01:28:35.680
Yeah, so, all right, well, thanks for having me appreciate you guys

1425
01:28:37.000 --> 01:28:39.000
Seeing that moment with me

1426
01:28:40.920 --> 01:28:42.160
Well

1427
01:28:42.160 --> 01:28:48.280
Well deserved in the chat and I completely agree well deserved. Thank you. Thank you

1428
01:28:48.840 --> 01:28:51.600
Well, I that's just even more exciting

1429
01:28:52.160 --> 01:28:59.040
Guys, if any we were planning on saying this, but if you still want to go to seller summit the information

1430
01:28:59.920 --> 01:29:05.840
You know is in in Facebook or I could maybe grab you guys a link really quick here

1431
01:29:08.760 --> 01:29:11.360
Because how cool would it be to see Liz

1432
01:29:13.040 --> 01:29:14.080
Wow

1433
01:29:14.080 --> 01:29:16.320
One one last thing was what?

1434
01:29:17.240 --> 01:29:21.840
What is like? What would you say to anybody who's like on the fence about going to seller summit?

1435
01:29:22.720 --> 01:29:25.520
Getting into the room, you know, we talked about like get in the room

1436
01:29:25.680 --> 01:29:27.680
So

1437
01:29:27.800 --> 01:29:33.880
Sellers summit has been life-changing for me and I believe this to be true about live events in general and networking

1438
01:29:35.640 --> 01:29:42.760
There's something about the relationships that you build with people who understand the space that you're in and

1439
01:29:43.280 --> 01:29:45.280
You know, I was an Amazon seller

1440
01:29:45.280 --> 01:29:47.280
but I didn't start there like I

1441
01:29:47.440 --> 01:29:53.480
I joined the community and then I was a seller and then I was with jungle scout and then I went and did right

1442
01:29:53.480 --> 01:29:57.560
But we all know when you make money online most people like glaze over

1443
01:30:00.000 --> 01:30:02.960
is over and have absolutely no idea what your life looks like.

1444
01:30:02.960 --> 01:30:04.260
They're like, what do you do again?

1445
01:30:04.260 --> 01:30:06.200
You know, my dad still calls me every year and says,

1446
01:30:06.200 --> 01:30:07.760
I'm writing the family newsletter.

1447
01:30:07.760 --> 01:30:09.360
What is it that you're doing this year?

1448
01:30:09.360 --> 01:30:12.500
And I'm like, Oh, I, um, this year I'm running software.

1449
01:30:12.900 --> 01:30:19.020
Um, having people all in the same space that get it is life-changing.

1450
01:30:19.380 --> 01:30:24.780
Um, so the, the network that I have, Cellar Summit caps,

1451
01:30:24.780 --> 01:30:29.080
the attendees at 200 people, they gate for vendors.

1452
01:30:29.440 --> 01:30:34.300
So like they've had agencies or vendors like buy tickets in the past and show

1453
01:30:34.300 --> 01:30:37.880
up and pitch and they will make them leave basically.

1454
01:30:38.400 --> 01:30:42.480
Um, so unlike a lot of shows where you go and there's a million people and it's

1455
01:30:42.480 --> 01:30:47.880
hard to like, even hear yourself think, and you're being pitched by people,

1456
01:30:47.880 --> 01:30:51.860
semi on the down low who bought a ticket and they're not supposed to be pitching.

1457
01:30:51.860 --> 01:30:57.100
Like this absolves 99% of that.

1458
01:30:57.540 --> 01:31:02.940
The other thing that I'll tell you, everybody is welcome as a female,

1459
01:31:02.940 --> 01:31:05.380
who's been in the e-comm space for a long time.

1460
01:31:05.380 --> 01:31:10.780
There is a lot of rowy areas in the e-comm space, and this is not one of them.

1461
01:31:11.140 --> 01:31:15.980
It is the safest female centric.

1462
01:31:16.020 --> 01:31:20.780
It's a solid, they commit to 50, 50 on their speaker roster every year.

1463
01:31:21.340 --> 01:31:25.620
Um, Tony and Steve are 50, 50 owners in the show.

1464
01:31:26.180 --> 01:31:33.260
Um, and I can't say enough about how much of a difference that makes compared

1465
01:31:33.260 --> 01:31:35.820
to some of the other industry events.

1466
01:31:36.380 --> 01:31:40.380
Um, and listen, we've all, we, we do all of them, right.

1467
01:31:40.380 --> 01:31:42.420
But sellers summit is my, my favorite.

1468
01:31:45.020 --> 01:31:46.220
This is so cool.

1469
01:31:46.820 --> 01:31:47.340
Wow.

1470
01:31:47.820 --> 01:31:48.540
Thank you, Liz.

1471
01:31:48.540 --> 01:31:49.940
That was so well said too.

1472
01:31:50.180 --> 01:31:50.700
Good.

1473
01:31:50.940 --> 01:31:51.500
You're welcome.

1474
01:31:51.780 --> 01:31:52.180
Yeah.

1475
01:31:52.180 --> 01:31:52.660
Hmm.

1476
01:31:53.540 --> 01:31:58.020
Thanks for sharing your heart and your hard work with us and all

1477
01:31:58.020 --> 01:31:59.900
of your tools and your techniques.

1478
01:31:59.940 --> 01:32:06.380
Um, can we just give Liz another thank you and wishing her all of the goodness?

1479
01:32:06.420 --> 01:32:08.100
Um, yes.

1480
01:32:08.620 --> 01:32:09.340
Hearts.

1481
01:32:09.580 --> 01:32:11.540
I just learned how to do the Gen Z version.

1482
01:32:11.780 --> 01:32:12.060
Yeah.

1483
01:32:12.060 --> 01:32:12.420
Okay.

1484
01:32:12.460 --> 01:32:13.860
I don't even know how to do it.

1485
01:32:13.900 --> 01:32:15.660
I have to do it off screen and then bring it up.

1486
01:32:15.660 --> 01:32:16.860
So there we go.

1487
01:32:17.020 --> 01:32:19.820
I'm still elder millennial doing these.

1488
01:32:20.060 --> 01:32:20.580
I know.

1489
01:32:20.580 --> 01:32:21.180
Same.

1490
01:32:23.180 --> 01:32:27.780
Oh, it's a change they've changed.

1491
01:32:29.180 --> 01:32:29.620
All right.

1492
01:32:29.620 --> 01:32:30.100
Sweet.

1493
01:32:30.100 --> 01:32:33.660
Well, thank you Liz so much for concluding these three days with us.

1494
01:32:33.940 --> 01:32:34.940
Everybody else.

1495
01:32:34.940 --> 01:32:38.380
Thank you all for being here and just being consistent, showing up and just

1496
01:32:38.380 --> 01:32:43.140
being an awesome community to welcome listen to, um, get excited about seller

1497
01:32:43.140 --> 01:32:43.620
summit.

1498
01:32:43.620 --> 01:32:44.140
Okay.

1499
01:32:44.140 --> 01:32:45.300
I also dropped those links.

1500
01:32:45.300 --> 01:32:47.540
If anyone's like, I'm not sure if I want to go.

1501
01:32:47.980 --> 01:32:48.820
Links are there.

1502
01:32:48.820 --> 01:32:49.860
Come join us.

1503
01:32:49.980 --> 01:32:53.220
And, um, we also have the links with Liz.

1504
01:32:53.220 --> 01:32:56.060
That'll be in our, um, app as well.

1505
01:32:56.100 --> 01:32:58.940
So everything is available to you guys.

1506
01:32:59.740 --> 01:33:02.300
Thank you guys so much guys.

1507
01:33:02.380 --> 01:33:02.700
Yes.

1508
01:33:02.700 --> 01:33:03.420
Thanks Liz.

1509
01:33:03.460 --> 01:33:04.220
Bless you guys.

1510
01:33:04.220 --> 01:33:06.820
Bless your week and enjoy the rest of your day.

1511
01:33:07.300 --> 01:33:07.940
Bye guys.

1512
01:33:08.020 --> 01:33:08.820
Bye.