It's a great way to get the most out of your day.
I hope you have a great day.
Thank you.
Bye-bye.
Bye.
Thank you.
Hi, everyone!
We have a couple more people that will be joining us.
Hi, Margo.
Good to see you all.
Hi, Tiffany.
Thank you for hopping on.
I woke up this morning with, I don't know, I think it's a stomach bug.
I'm like, Tiffany, I need you here.
Thank you for joining me.
Okay.
So, welcome.
Welcome, everyone.
I'm excited for this next three days with you guys.
Like, let me share my screen.
I don't want to keep going and going.
We have two hours with each other.
Like two hours today, two hours tomorrow, two hours on Friday.
And I want you to come in with your laptop.
If you have a laptop, bring your laptop.
If you have a computer in front of you, bring your computer.
Because I want you to be doing the things with me.
Right?
At this time of the workshop, if you are launching, I want you to have it ready.
I want you to have it listed and ready to go.
So, if you can drop in the chat, where are you in the process?
Are you launching?
Where are you in the process?
Just drop it in the chat for me.
Okay.
So close to launching.
Need to relaunch.
Okay, I see a couple relaunched.
Launching.
Inventory should be on Amazon.
Launching.
Okay.
We have the right crew in the room.
So, we are going to do a lot of work.
Be ready for that.
We'll take breaks.
I'll give you guys breaks.
But two hours is a stretch.
So, I want you to also communicate with me.
If you want me to stop, just say, hey, stop.
I didn't get that.
Right?
That is why we are here.
It's a closed group.
Almost everyone is launching.
So, stop me if you need to.
Let me share my screen real quick.
Can you guys see my screen?
Okay.
And I didn't want to do presentation mode.
I want to be able to move through the tabs.
So, please forgive me for that.
This will be the FBA launch, relaunch workshop.
So, if you're here, you're in the right room.
Right?
A little bit about myself.
My name is Abby Mensah.
And I am the coaching team manager.
So, I've been here.
And I see some people joining us.
I've been here since February of 2020.
My expertise is everything data related.
Like PPC, launching, product research.
Anything that is related to data gives me shiny eyes.
Just give me the data to look at it.
Right?
So, most of you might not see me often.
Because I'm at the back end cheering my team on.
My team does an awesome job.
Tiffany, Lainey, Tammy, they do an awesome job.
I think our workshops are designed to be an upgrade for students.
Right?
So, if a student is in a specific place, we want to bring more value to it.
them, so they do the things. I know I'm a mom of three, so sometimes we put it on the schedule to
do it, but we don't. But if we are in a room where everyone is doing it, it will keep the momentum
going. So that is the reason for these workshops. You also get the opportunity to work with me at
the end of the workshop through a strategy packet, that is if it's a good fit for both of us, right.
But I'm excited for these three days. I'm excited to dive in with you guys. So let's share
a little bit about every launch, and I know most of you are in that phase. So think about it as
when you go to the training app, we are taking phase three and we are putting it in a workshop.
We're just going to leave just a few part of phase three out, but we are putting the whole
of phase three in a workshop. So actually you should leave here being able to write your own
lesson and be so ready to go, right. There are three main components of LBA launch. The first
one is keyword research, and that is where I've always seen students not do well there. Most
students are so focused on their images and PPC, they forget about the initial keyword research.
So in our community, we used to have the done for you as you, right. And students will get on
coaching calls with me or 30-minute sessions with me, and I will tell them, did you do the research
yourself? And most students go, no, I did not. They are trusting our team to give them everything,
but you know your product better. You did the research from the initial stages, right. You did
the innovation and all that. So the best thing, do the research yourself. I can never say that enough
because you might have the right images, everything, but if you're not on the right
keywords, you're not even visible. So you won't rank and you keep pushing for PPC.
Take time and do the research yourself, right. Today we're going to go through some tools to use
to do your research. The other component is creating a lesson and images, right. So if you're
on the right keywords and you're showing up on Amazon, right, now the first thing when a customer
comes on that keyword is, okay, they are on the right keyword. They are on the first page. The
first thing is the main image. Are you relevant? Is your main image relevant to the keywords you're
using, right? Otherwise you see a lot of clicks and it will not come back. So your main image is
very, very important. You have to make sure you are like, you're zooming in, you're using the right
dimension, always optimize for mobile. 80% of sales happen on mobile, but most of us only optimize
for desktop, right. So you want to make sure you are optimizing for mobile. So not just being visible,
but you are getting the clicks and it's converting as well. Now where I see students rather put all
their focus is on PPC. So if you don't get the first two right, then you'll be spending a lot of
money. Then you'll be spending tons of money. But if you want to be successful, the first thing is
keyword research. Then your images. It helps with not overspending with PPC, which I can't stress
enough, right. Most people overspend on PPC and it's also because most people are not tracking
their PPC. When you're not tracking, you can't manage, right. So from the start, have a tracking
system. So you're tracking, how much do I need? And I will give you that for day four. I'm still
working on it. I saw Christine, I saw your message on that. So how much do I need? How much of the
budget do I need to sell through? Let's say a thousand units, right. You have to set it from
the start. Otherwise you get to the middle of your selling and you realize that you don't have enough
money for it. So start from the beginning. Okay. I have 10,000 to sell through a thousand units.
Out of that 10,000, I can use that 10,000 to sell only 600, which means I need 400 organic sales
to sell through, right. So you plan ahead, right. So you're not taken by surprise and you, it also
allows your brain to find, to be creative and find out how do we get these organic sales.
so that I don't overspend on PPC, right?
So these are the three main things for launching on Amazon.
So for our three days,
we are going to use today for keyword research, right?
How do we do proper research?
What tools we need for proper research?
Day two, we will create a lesson.
We will actually create a lesson.
We'll have activity where you guys will go
to a breakout room and create a lesson.
Day three, we'll set up PPC campaigns.
I will give you a budget tracker I use myself.
It gives me an idea of how many organic sales
do I need to bring in so I don't overspend on PPC, right?
Of course, when you're using the budget,
I want you to use it as, this is projection,
but the market can be different, right?
Sometimes I estimate I need to get 400 organic sales
for me to use the amount.
And sometimes I notice, okay, I can't get it.
So I can only get 200.
It means I have to spend more on PPC,
but I have an idea because I'm tracking it, right?
So I want you to get the idea of,
I want to track this from the start so I don't overspend.
Okay, so let's start with any questions before I go on.
Any questions?
And drop it in the chat if this is helping you.
Are you understanding this?
Okay, so let's start with the questions.
We'll really love to get some feedback, okay?
Awesome, awesome, okay.
So we are going to start with our keyword research, right?
The first place you start is Amazon.
Don't start with Helium 10.
When it comes to doing research.
When I started in 2020,
Amazon did not have some of these tools.
So our first go-to place was Helium 10
or Google search, right?
So I use Helium 10, I use Google search
to actually, what's the right word?
To compliment what I'm getting on Amazon.
Sometimes there are overlaps,
but I would rather start with Amazon.
So I'm going to sell on this platform
that is bringing like millions of customers
and they are telling me,
these are what our customers are using
to find the products you're bringing, right?
So I will always start on Amazon to start getting data.
So can you drop that in the chat?
I will always start from Amazon.
Please always start from Amazon.
So a couple of places to do your research.
I love that Carissa, thank you.
I will always start on Amazon.
The best place to start, best place to start.
We are leveraging their customers.
So we have to listen to them when they are saying,
okay, this is what your customers are looking for, right?
So these are places to find a search terms
that your customer is typing in Amazon to find products.
The first place would be Products Opportunity Explorer.
Margot, I'm going to pause, go ahead.
Thank you.
Before we got into the keyword search,
I had a question before we searched it.
What is your feeling about children's toys
and children's, like, are they too hard
to get the safety things approved?
Should I steer away from that?
I would.
Okay.
I used to sell children.
I actually have a children's brand.
I used to sell a product that you put on the child, right?
It's not even the safety side.
Liability insurance really goes high
and it doesn't make it worth it.
Okay, thank you.
So on Amazon, these are the places you can look for,
you can search for keywords.
Product Opportunity Explorer,
Brand Analytics, Top Search Terms,
and Amazon Suggested Keywords, right?
So these three are for when you are learning.
If you are relaunching, go back to your PPC search terms.
And I know a couple of us are relaunching.
Go back to your PPC search terms,
go back to your brand analytics data.
Those are set terms that Amazon is telling you
your customers are finding you with.
Right, so those should be really important
and relevant to your keyword.
So if you're relaunching, search.
Actually, yesterday I had a student on a 60-minute session
and this, I've had her for some time.
This student is making about 15,000 a month on a product.
And I just noticed that her margins are actually going lower
when we track it, right?
So it's going on.
So I asked her, she's like, I've not been managing this.
Like, I haven't had the time.
And I'm like, no, no, no, no, let's schedule it in.
Otherwise you will lose all the profit.
And the goal is to make profit here, right?
So we scheduled that in.
And what I do is I schedule this in on weekends,
Saturday morning when my kids are not out.
I print everything out.
I sit and I look at these numbers.
What is converting?
What is not converting?
I will ask you to schedule it in.
Otherwise you'll never get it done.
So schedule it in so you join it.
So we're gonna look at Product Opportunity Explorer
and we'll come back to this.
So if you have your computer, please open it with me
because we're going to break rooms
and I will want you to do this by yourselves
in the break rooms.
So on your Amazon dashboard, you go to the menu.
And you go to growth.
So under growth, you go to Product Opportunity Explorer.
I'm sorry, we can't see your screen.
Where would I find growth?
Can you all see my screen?
Yes, I can see your screen.
Okay.
Is it at Seller Central or regular Amazon?
Seller Central.
Oh, sorry, I gotta sign on to that.
Okay.
Kristen, we'll wait for you.
I want everyone to follow up, so take your time.
Growth and then Product Opportunity Explorer.
Yes.
Kristen, are you in?
Let me know when you're ready.
I'm not gonna be able to get in.
It locked me out.
It's asking me for my financial information, so.
I'm so sorry.
So what I'm gonna do is, this is recorded.
It's also added to your training portal for each of you.
So you should be able to watch the replay again.
All right, because I can-
Abby, do you have a question?
Yes, I do.
I'm not able to watch the replay again.
All right, because I can-
Abby, do you want me to hop into a breakout room with her
and see if we can get it troubleshooted?
Kristen, what is it asking for?
It's asking for my financial institution,
routing number, the whole nine yards.
So I'm gonna have to set everything up.
Okay.
We don't want to go with Technion.
It would be great to stay here and learn as well.
Whatever you recommend,
because I can't see your screen.
I can only see you.
Oh, that is strange.
And Christine, if it,
sometimes at the top of the Zoom screen,
there's like multiple tabs.
So there's the meeting tab and then coaching team screen.
You might be just on the wrong tab.
Do you see?
Okay.
Yep, now I can see you.
Okay, I'll follow along here and take some notes.
Okay.
Thank you.
Sorry, guys.
No worries.
So before you go to Product Opportunity Explorer,
you have to make sure you have your TSCRK with you, right?
So top, sec, closest related keyword.
Before launch, make.
sure that is still your top set process really taking.
That is really important because keyword set volumes changes.
I've had students who have done for you keywords,
and by the time they launch, the keyword no longer
has the volume they had.
So always make sure you have the right keyword.
So anyone wants to throw a keyword at me,
so we can use that for research?
OK, Carissa, great question.
So if that has changed, how significantly has it changed?
Or has it changed to a different keyword?
So I think it changed to a different keyword entirely.
My TSCRK used to be rave fan, and now I'm
pretty sure it is fans for country line dancing.
The TSCRK volume for it, the search volume
for fans for country line dancing was like 15,000,
and rave fan has dropped to like 4,000.
OK, are there other keywords other than the 4,000 keyword?
Are there other keywords?
There are other keywords that include the fan
that my product, well, products like my product
are showing up on, but there's like three or four of them.
OK, so you have one that is 4,000.
So find all the ones that are not less,
like that are more than 500 seconds, right?
At least find about 10 of them, right?
And bring it on day four, I mean day three.
We'll set up, like we'll make sure those are in your list.
It has to be relevant to your main image, right?
So go find keywords that has more than 500 searches,
10 of them, and bring them.
We'll make sure they are in your list,
and you are indexed for them.
You will find 10, then we'll set up the keyword.
OK, thank you.
Helen, go ahead.
So my tier hierarchy is window plant shelves, plural.
And when you search that, it encompasses
so many different styles.
Like some hang from the top of the frame,
some are suction cup, which is what
I designed as a suction cup shelf for the window.
But some of those listings are more than one shelf.
So shelves, the plural form, mine is only one shelf.
And my question was when they announced
that the title rules were changing,
I thought I remembered in the video
that like the singular and the plural,
you could only use the word twice,
and that the singular and the plural would read the same.
So my question is window plant shelves has like over 8,000,
window plant shelf only has like 2,000.
I only have one shelf, so I don't know,
do I still need to use the plural of it
if I use the singular?
Is it going to still bring mine up on the plural searches?
I'm not sure.
Am I just overthinking that?
Does it matter?
It does, and I will use a plural.
That has more volume.
I will use the plural, and I will also
make sure I'm indexed for the plural,
and I'm ranking for the plural.
As long as you're ranking for the plural,
you should look at your search term.
You will notice that you are also ranking for the singular,
because that has a less search volume.
So I will always go for the one with the most volume.
That has more volume.
OK, and it's OK, even though mine is only one shelf,
to go ahead and put the shelves in there.
Yes, yes.
As long as the plural one has some single ones on it,
as you mentioned.
Yes, it does.
Yes, then I'll do that.
Thank you.
OK, Kristen, you gave me a word.
Slim, what was it again?
Laundry hamper.
OK, so before I go to Product Opportunity Explorer, what I do
is, am I actually looking at a top search keyword?
You should do.
Do this, I should have my,
okay, I thought my helium 10 wasn't on.
You should do this, I don't know what key was it,
not pull up, give me one second.
Before you launch, oh, okay.
Okay, let's see what comes up.
So again, if you've done product research,
throw the keyword on Amazon, pull your helium 10 x-ray,
right, keywords, and then this will sort by
set volume for you, right?
So we have laundry hamper, we have all this,
but none of this, we want a slim laundry hamper.
So we will keep going to just make sure
this is still the TSCRK.
I think you passed it.
I did, right?
Okay, right, right.
Let's go up again, so this is 8,000 searches.
I just want to see, I just want to make sure
I'm not seeing anywhere slim up here.
Yep, so that is our top search process related keyword,
right, so that is what we actually going to do,
use to do our research.
Kyle, I see your hand is still up.
Do you, oh, okay.
And Tiffany, please keep me up on time as well, okay.
Okay, so what I'm going to do
is on Product Opportunity Explorer,
and this is so beautiful,
like you can use it for product research as well, right?
So if you have a product,
you're looking for a second product,
play with Product Opportunity Explorer.
This is Amazon giving you like data for free
that you can find information here, right?
So I'm going to throw in slim laundry hamper.
I'm going to ask it, give me some information.
So it will give you a niche view and an ASIN view.
You want to stay on the niche view.
Again, if you're thinking about
doing product targeting campaigns,
the ASIN view is so beautiful.
You will be able to see so many ASINs,
how they are converting and which ones to target.
That will be day three.
If we have time, we'll look at that, right?
By the niche view, you go to customer needs, right?
Is everyone okay?
And we're going to click on the keyword that came up.
So this is what Product Opportunity Explorer is giving us.
A lot of information here, but for keyword research,
you want to go to search terms.
So Amazon and Christine,
Amazon is telling you what a product you want to sell,
these keywords are what Amazon's customers
are using to find the product.
Does that help?
Any questions on this one before we move on?
Anyone stuck?
Anyone has-
Thank you very much.
Yeah, I have a question.
Yeah, go ahead, Amara.
So if, under where it says customer need,
and there's like, maybe,
hopefully I'm looking at the same thing as you,
I'm under the niche.
There's like three different results
that came up for my TSCRK.
And I guess I want to make sure I understand
what I'm looking at here.
Like my TSCRK is still there,
but then there's two more underneath of it.
And so what you're suggesting is that I also consider those
as being alternative TSCRKs?
I will.
I will consider those as alternative TSCRKs, right?
But when you go into the niche,
your TSCRK is the one with priority.
Click that and see the search terms.
Go to the next two, click that, see search terms.
Some of them will be overlapping,
but take all that as data.
Okay, I'm not, what do you mean click on something?
I'm hovering my mouse over them
and there's nothing to click on.
Okay, hold on, let's go back.
Okay.
Right, so niche, customer needs, right?
And I have this, do you have this?
Okay, click on this, click on.
There we go.
I don't know why it was letting me click on it before,
I'm sorry.
Nice, so then instead of looking at products,
you can look at products, but we are not here for products,
we're here for keywords that customers are finding.
So we're gonna look for search terms, right?
So these are the search terms Amazon is saying,
hey, if you're launching this product,
this is what our customers are using
to find this product, right?
So we're gonna take all that data.
Carissa, go ahead.
So my question is actually similar, Abby.
So when I did that, I just typed in Rayfan,
that was my original TSCRK
into the product opportunity explorer.
And when I did that and go to search terms,
what pops up, the first one in that,
it says fans for line dancing,
which I thought was what my TSCRK changed to.
And then Rayfan, my original TSCRK is right below that,
but Amazon is listing like for the niche,
it shows the Rayfan first.
So did it change?
Like under the customer need, it still says Rayfan.
Does that mean that's still my TSCRK?
Let me stop sharing.
When was the last time you checked the search volume?
And one thing is when you look at the data
that Helium 10 is giving,
and that's why I always want to start with Amazon.
You might think your top six closest related keyword change
because you're looking at Helium 10, right?
But sometimes it did not change.
When you look at Amazon's data,
Amazon is telling you there are more people
searching for the keyword
that you thought you've lost rank on, right?
So I would always start with Amazon, not with Helium 10.
And I would use Helium 10 to compliment what I have.
All right, and that's what I did is I went to Helium 10,
and that's where I saw that it was the search volume
for fans for line dancing was higher than Rayfan.
Okay, so share your screen with me for a minute.
Share your screen with me.
I'm doing this on two different computers.
Hang on one second, I'm sorry.
I thought I would work more effectively that way.
So, let me sign into my seller central really quick.
I'm sorry.
Now, if not, I can show you guys, right?
So what Helium 10, I mean, what Amazon shows you here
for search volume, right?
It's per year, right?
Helium 10 is actually giving us 30 days of data
when you're looking at search volume, right?
But Amazon is giving you 360 days.
And they are actually including the month of,
when are we, well, of March,
when you're looking at this data, right?
So it's from March to March.
So if you're looking at this, you have to divide it by 12.
And usually it's not the same
as what Helium 10 is giving us.
I was looking at a product this morning.
Helium 10 is giving me 7,000.
Amazon is actually giving me 15,000.
Oh, Arisa, let me stop sharing.
I see you sharing.
Okay.
So I put in Rayfan,
because that was my original TSCRK.
And then see like Rayfan comes up over here,
but top search terms, fans for line dancing.
And that's what I thought it changed to.
No.
So don't look at the niche detail.
Click on customer needs.
Yeah.
And go to search terms.
Scroll down.
So you will be able to see which one is your,
so the top search will be the first one up there,
because that has the most volume,
even if you divide by 12.
Does that help?
Yeah.
So it did change.
It did change.
So again, the reason why it's always better
to start on Amazon, I mean, on Amazon, right?
Then you use the other tools to compare.
We didn't have Amazon giving us this data in the past,
but they are actually giving it to us for free.
So I will start from here, use Helium 10 to complement.
I'll always recommend Helium 10
because you're able to track
and know your ranking on these keywords.
But when you're doing research for keywords,
I will always start from Amazon.
Okay.
All right.
So this'll definitely be very helpful.
Thank you, Abby.
You're very welcome.
All right.
Udo, am I pronouncing your name right?
I tried to escape the first name.
You know, phone.
Udo, I see your hand.
Hi, you can call me Udo.
So, same line.
So on my, when I put in mine,
and I want to clarify,
because when I go into the search terms
and I actually found out about Product Explorer,
which I've been using,
it's really, I love the information on it.
But from what you are telling us,
is it that, so my top,
when I go into the niche,
which with the customer niche,
so my TCRK is magnetic knives,
negative knife holder for wall.
The niche is magnetic knife holder.
When I go into the Product Explorer and I go in,
the top one is like magnetic knife holder,
but it's also a very, like it's over 50,000.
It's a really high.
So you're using, can you share your screen?
Sure.
So if you say it's over 50,000, right?
What are you saying?
Is it the search term?
The set volume for the search term is about 50,000.
Yes, can you see my screen?
It's coming up.
Okay.
So what's wrong?
So what I'm using is this one here.
Okay, okay.
Well, this is like the higher one.
Okay.
So do I switch to this as my TCRK?
And then another thing I've found out since launching
is that there's also like the smaller niches,
like the smaller, like the lower levels,
which are like less search terms,
but also more applicable.
It has more via intent.
Yes, because I did a Walnut version of it.
And like we said, I just found out like I'm the only one
with the Walnut that has hooks on it.
Okay.
So like that one, I'm ranking off the,
like I'm ranking already on first page
because it's like three or more on there.
So like we're talking about your question, right?
So what should I focus on basically is my question.
If yours is for the wall,
I'll focus on this for wall keyword.
Now look at it.
I'm going to show you something.
Magnetic knife holder, right?
Has a very high set volume, even per month.
If we divide that by 12, right?
Look at the conversion.
Look at the set conversion.
It's about 3.29%.
I know I'm going ahead of this,
but I just want to show you something.
So when you're looking at the data, pay attention to that.
If you go for magnetic knife holder for wall,
it has a very high buyer intent.
If a customer is coming in,
typing in magnetic knife holder for wall,
that is the specific one they want to buy.
They want to buy one for the wall, right?
So this has a very high buyer intent.
Look at that conversion.
I would rather fight for this keyword than this.
Okay.
Does that help?
Yes, please.
Yeah, that's really helped.
So just stay with the one for wall.
Exactly.
Okay, yeah.
And I've had a lot of, like I did a little PPC
and I've had a lot of clicks
and I've actually had two sales without reviews on that.
So thank you.
I just wanted to make sure I'm on the right path.
Awesome, awesome.
And with time, if you keep going,
you will start ranking on even this bigger keyword.
With time.
Okay.
With time you will start ranking on that.
Yeah.
Thank you.
You're very welcome.
All right.
Nicole, I see you have a question here.
Before I go on, if you want to ask it.
Yes.
Thank you so much for doing this seminar or webinar.
I really appreciate it.
And I never knew about the product opportunity tools.
So that's great.
I just wanted to, give me one second.
There.
I just, I'm relaunching my product and it's called.
on the BLD system and it's a way to organize your refrigerator by breakfast, lunch, dinner, snacks,
and drinks. I did like refrigerator liners before, but it didn't work out very well.
So I'm trying to figure out what is the right niche category. And I was thinking it's refrigerator
storage and organization. So it was looking at that. So I just wanted to find out, am I in the
right niche or what do you think? Okay. So what I will advise is find three products, like three
main products that look like yours, right? And instead of going to Cerebro, there's a way to do
Cerebro on Product Opportunity Explorer. So, well, not Product Opportunity Explorer, on Brand
Analytics, right? So find out what keywords are these three products using. You'll be able to find
the keywords that you should go for. Okay. I looked up like, because what they are, is that
they're liners, but they're labeled breakfast, lunch, dinner, snacks, and they're priced higher
than your regular liner because like the regular liner is like about, I don't know, $10 to $12.
Mine is $23.99. But when I go into that category, I'm just way overpriced. So my strategy was,
and I don't have other products. Mine is like the only product in that niche, but I'm thinking it's
a good compliment to like the storage containers, like a drink, a soda organizer, the storage
containers that are used for refrigerator organization. So should I lean more towards
that? Do you think? Because at that point I'm competitive price wise. Okay. But if you're not
relevant for those keywords, you get a lot of clicks and that can hit your listing, right?
Okay. So you don't want to do that. Like that is why like going for the right keyword is important
because if people are clicking, Amazon is deeming you as not relevant to those keywords. So you
start actually hitting your own listing, but then what you can do is you can run and targeting ads
to those products, right? So people who are buying the products are seeing your products too, and
they can buy. I would rather do that. Okay. Okay. Okay. So I'll be looking, I'll be working on this
and looking at it and I will definitely be on tomorrow's call. I may have to hop off for a
work thing, but thank you so much for answering. You're very welcome. And you can always
watch the replay as well. Perfect. That's wonderful. Thank you. You're very welcome, Nicole.
All right. So any questions on finding your search terms on product opportunity as well?
Okay. So if you find your search terms and if you got the pre-launch, I mean,
pre-workshop package, you should see the sheet, right? So this is actually from inspiration from
Sufi Society and you can use this, but please make a copy so that everyone can have their own copy.
Make a copy from here and then you can use it, right? So copy your search terms, throw them here.
I will, of course, I will always start with Amazon. So throw them here. You have some duplicates,
but it's fine. Just throw the search terms here. The next place we are going to do research will
be brand analytics top search terms. So we're going to go there and follow along with me.
If you're on your computer, again, we're going to go to move some out of the way.
You're going to go to your main menu. You're going to go to brands
and you're going to go to brand analytics.
Did we all get there? Okay. And I love brand analytics. If you've already launched, I know
a few of you have done that, use this to find keywords that you should be ranking on because
Amazon will give you a lot of data on your own product. And if customers are looking for your
product using these search terms, use them, place them, disregard everything you did in product
research. Because when you were doing product research, you didn't know so much about your own
product, right? But Amazon is telling you customers are finding your product with these search terms.
Let's see. Let's see. Let's use Kristen's example, for example. If a customer is finding,
if the 10 customers are typing in the keyword slam laundry,
10, and four of them are buying your product.
You know that keyword is relevant, right?
And Amazon will give you that information
on brand analytics dashboard.
So if you have launched, this is your place,
like your search term report and this place.
So immediately you see those keywords
go back to your listing
and actually optimize your listing.
You see that like for a few days,
you might lose rank,
but then you start doing well again, right?
So there are a lot of goodies here if you have time,
especially if you have launched,
come back here and do some research here.
But for the purpose of today, for research,
you're going to go to search analytics
and you're gonna go to top search terms, right?
So this is what I call cerebral for Amazon.
That's what I use.
I use that when I'm also using cerebral at the same time.
I look at monthly data.
If I'm doing, if I'm about to launch,
I can look at monthly, you can also look at quarterly, right?
And you can choose the year.
So 2025, I can do March,
but then I would throw in ASNC, right?
And so what I'm telling Amazon,
and we're going to use Christian's example.
Let's go to Amazon and you can use Helium 10
to help you out as well.
So what we are doing is we are finding those products
that looks exactly like us, ours, right?
And that is also making sales.
And we want to ask Amazon,
show us those keywords that customers are using
to find these products, right?
So let's find a couple of them.
Let's see, this one, I'm gonna copy.
I need to move some somewhere.
Okay.
Okay, I'm gonna paste that.
You can do as many ASNs, but I try to limit it, right?
Maybe three or four for our purpose here,
we are just gonna use three.
Let's take another one.
I'm gonna take this one, it's 7,800 units.
So that is a good one.
I'm gonna add that as well.
It's supposed to.
Hey, Abby, I'm so sorry.
I can't seem to find how you got to the top search terms.
What did I miss?
Wow.
This is Carissa?
Okay.
I'm so sorry.
No, no, that is the whole purpose of this, right?
So you're gonna go to your menu
and you're gonna go to brand, brand analytics.
Okay.
And it should open this page for you, right?
So on brand analytics, go to search analytics
and top search terms.
Oh, okay, that's what I didn't click on.
I got, thank you.
For you who have already launched
and you're doing relaunch, Carissa,
go to search query performance, right?
You'll get a lot of information about the terms
that customers are using to find your product.
Look at your conversion on those keywords
and find out how can I use these keywords for relaunch?
Okay.
So when you throw these essence here,
let's just throw two in there.
So it's going to give you all the keywords
that these two essence customers
are actually using to find them.
So these are all the search terms, right?
If everything here is too much for you,
you can always customize, take some out.
I don't know why Zoom keeps coming up.
So you can always customize.
Maybe I don't want to see the essence.
You can take it out.
Maybe I don't want to see product title.
I just want some few information, right?
So you can also download it
or you can just copy the search terms
and bring it to your sheet here, right?
So that is brand analytics search term.
Is it time for a break?
So we've done 45 minutes.
Anyone needs a break?
You want to grab water or something,
or you have any question for me?
I have a question, Abby.
Yeah, go ahead.
This whole spreadsheet stuff,
are you going to go over how to set that up?
Or is that just-
You don't have to set it up.
Margo, I sent a copy to you, right?
Again?
Yes, I sent a copy to you.
It should be in your email.
So if you didn't receive it, let me know.
If you didn't receive it, just send me an email.
I will send it to you.
So all you have to do is just make a copy
and that copy becomes yours.
So you can put your data, everything in here.
Okay, I look forward to it.
Carissa, go ahead.
Sorry, I forgot to lower my hand from last time.
Oh, okay.
Udo, go ahead.
And please, like, tell me how to pronounce your name.
I know you're Nigerian, right?
Are you Nigerian?
Yeah.
Okay, I have to know how to pronounce your name, please.
It's Anamfan, that's the full one.
Anamfan, okay.
Okay.
So my, yeah, my question, my decision.
So when I went into the brand analytics,
it actually came up with a,
it's giving me my top keyword search thing.
It's actually different from what I'm,
it's actually, it's different,
it's a combination, but it's different.
Yeah, so that is why you need all that data, right?
So you will get, like,
sometimes you get things that are different here.
You need all that.
So Amazon is actually telling you for,
so what ASINs do you need?
It's actually online.
No, that was actually on the first page
before you go to the top search terms.
Oh, so you did it for your product?
No, so when I opened brand analytics,
when I opened brand analytics, it took a minute,
but then it came up with, let me go back here.
It came up with a, like, you know,
where you have that first page
where it just gives you an overview.
Yeah, yeah.
And then it has a top brand query.
Yes.
It's actually a combination, but it's different.
My question was, do I try using that on my PPC?
No, so I wouldn't, right?
Especially if you don't have a brand, like, built out yet,
I would rather go to search analytics,
go to search query performance.
Okay, so yeah, I did go into the search terms.
And then for the search terms,
my question on that one was also for,
I've had my product up for maybe two weeks.
Should I also try searching?
Like, I've had a few sales,
but should I try searching on my ASIN also
to see which key search terms
that people actually finding or?
So for even your ASIN, right,
your search term report, I wish you had a month of data.
No, not yet.
It's not been a month.
I've been on, but I didn't have sales.
But since I really got back on and updated my stuff
and got clicks since there are real more data,
I don't think it's been up to a month.
Even with that, it depends on the ads you're going for.
So if you're doing a discovery ad,
you should have a lot of search terms.
If you're not doing a discovery ad,
you wouldn't have a lot of search terms, right?
So if you're doing any kind of discovery ads,
I would set this weekend and look at search terms
that customers are actually using to find you.
Are you converting on any of those search terms, right?
And is it relevant?
And do you have it in your listing?
So if you don't have it in your listing,
then I will have it in my listing.
Now, the reason why I want you to have enough data
to be including these search terms
is sometimes it's just a fluke.
Sometimes one customer, one click and you get a sale, right?
So I want you to wait and get three sales on a search term
before you actually add it.
So three sales means three different customers
buying your product using that search term.
So it means it's really relevant, right?
So you have to have that in your listing.
But in the meantime, what you can do is,
search analytics, search query performance,
go to ASIN view, drop your ASIN in here and choose a range.
You might have weekly, so choose your week and apply.
It will give you some search terms here.
Thank you, that's really helpful
because I got some organic sales
and I do not know which one.
Okay, Carla, go ahead.
I'm having trouble.
Can you show me again how you got the ASINs from...
Helium 10.
When I logged in, can you only access x-ray
from the Amazon website
or am I accessing it from Helium 10?
I don't see it in Helium 10 in my tools.
So don't go to Helium 10 on your tools.
I'm actually accessing it on Amazon, right?
You have a home extension.
Yes. Okay.
Okay.
So.
And it's under X-ray.
It's under X-ray.
So under X-ray, I go to-
So do I just, when I'm on Amazon,
am I searching my TSCRK?
Yes.
And then-
So don't go to TSCRK.
Yeah.
Okay.
Do you have it open?
Yes.
And there's something wrong with my extension, apparently.
I think I'll be able to find it.
If I can't, then I'll raise my hand again.
I don't want to hold up.
Okay.
I will go to Christine and I'll come back to you.
That is the reason we are here.
We want to help everyone on the call.
So Christine, go for it.
I'm sorry.
Actually talking in the chat,
I cannot save a copy of that spreadsheet
that you have that you shared.
It's giving me an error message when I go,
like I'm in the document, file, make a copy.
And then I click make a copy.
It's giving me, sorry,
unable to open the file at this time.
Please check the address and try again.
I don't know if anybody else is having the same problem.
I think I know why.
Okay.
I think I know why.
Christine, let me work on this.
Thank you for catching that.
I will send it back to everyone again.
Thank you.
So I dropped my link in my email.
Tiffany, go ahead.
I dropped it, the link in the chat for them to do.
And it says it's able to share with anyone with the link.
It worked for me just to let everyone know.
Yeah.
It worked for me, the link.
I can open it, but I can't make a copy.
Can you make a copy, Caitlin?
Yeah, I just did.
Did you just go to file and click make copy?
Yeah, it wouldn't work.
Oh.
So, Christine, it might have something to do
with where you're trying to save it.
Where you're trying to save the copy,
you might have to select a different location.
Yeah, I'll try that.
Carissa said she had to open it
from Google Chrome to make it work.
Okay. That is what I'm in.
All right, ladies, thanks for helping out.
Do we need a break?
Do we do the last Amazon part?
Then we come for a break
because we will have a breakout room
where you guys are going to do your own research.
How do I pronounce it?
Is it Joie?
You're muted.
Okay. Yeah, yeah.
I'm kind of behind here.
Can you help me find my TSCRK?
I mean, I'm doing a reusable paper towel.
But mine is with the wet bags.
And when I go back to Amazon,
I mean, it doesn't show any wet bag.
Because, I mean, I had this product a long time ago.
I just haven't, you know, done anything with it.
And now I kind of wanted to get my product out there
and just kind of get a launch.
But can you kind of help me?
So quick one, we're going to find your TSCRK.
Let's go here.
So that is, what was it again?
Could you please help me?
It's a reusable paper towel.
Paper towel?
Yes, with the S.
Oh, paper towels.
Okay, let's see.
All right, so we're going to click here.
I'm going to find search terms.
Reusable paper towels.
Yeah.
But you also mentioned something.
Yeah, I also have, like,
mice come with the wet bags too,
the waterproof wet bags.
I don't know how I should.
Was that your innovation?
Yeah, that's my innovation.
Okay, so if that was just your innovation,
then there might not be, like,
a keyword with that for you, right?
Unless maybe yours is washable roll,
then you will go for this.
But then this will be your main keyword,
reusable paper towel.
Oh, okay.
But, yeah, it helps.
But, you know, when I do the, you know, picture and stuff,
should I also, like, add my wet bag too, or?
Yes, definitely.
Okay, okay.
You can add that to your main image
so customers know that your product comes with a wet bag.
Oh, okay.
You can even include that, like, in your title, right?
You want customers to know, okay,
when you buy this, it's coming with a wet towel.
So you want to throw that in there as well.
OK.
Thank you.
You're very welcome.
Kaylin, go ahead.
Still on mute.
Hi.
So I was wondering if we could just pick up
where we were entering the ASINs.
So I changed my reporting to monthly 2025, did March.
And then I found three other ASINs
that were similar to mine with their keywords and the price.
But it keeps saying no data found.
And I'm wondering if I accidentally missed a step.
What do we do after we copy and paste those three,
those couple of ASINs that we found under TopClick Products?
OK, let's go back.
So we go to Brands, we go to Brand Analytics,
and we go to Search Analytics, Top Search Terms.
So we're going to choose monthly.
I am choosing monthly.
You can choose whatever data you want to.
I just did the same as yours, because it'll be best.
I'd rather do what you do.
25.
So let's put some ASINs in here, right?
OK.
We have two here, then I apply.
So are you putting a comma in between them?
Because I put a comma.
I'm wondering if that's why it's not working.
Yeah, don't put any commas.
Don't put any commas.
OK, hold on.
Let me fix that.
Try that and let's see.
OK.
And then click Apply.
Huh, it's saying no data found still.
OK, are you copying the right ASINs?
Yes, I am.
There should be a space between the ASINs, though.
A space, yep.
I'm taking it right from X-Ray, and I'm
clicking on the Copy ASIN symbol.
So I'm pretty sure they're right.
I did three.
Should I erase one and just do two?
No, it should work.
You can actually add up to 100 ASINs in here.
Weird.
Can I show my screen real quick, just to show you what I see?
Yeah.
Hold on, let me stop sharing.
OK, let me get out of my chat.
Let me share screen.
OK, and share.
OK.
Can you see my screen OK?
I can.
OK, so I have these.
I put in these three ASINs.
Everything else is blank, right?
OK, I see where you are.
OK.
We are not doing, so go back to Search Analytics.
What are we doing again?
We are doing Top Search Terms.
Is that what we are doing?
Yeah, so it's Search Analytics.
Top Search Terms.
Monthly, 2025.
Yeah.
Can we drop some ASINs in here?
Yep, so let's see if it.
So there's one.
Just apply it.
OK, and then click Apply, right?
Let's see.
It's saying, no data.
OK, go back to the month of February.
Let's see.
OK, and Apply.
So let me, that's weird.
I have, where's my other tab with my Amazon in it?
Done.
Is this ASIN actually making any sales?
Yeah, it should be.
I don't know why.
Wait, can you say you're also having the same thing?
Why can't I go to my other window?
I have another Chrome window open.
Oh, perfect.
Oh, yes, there we go.
So here's Amazon.
Let me just make this bigger.
So this is, so I'm in Amazon.
I had X-Ray open, and then I found three.
Let me make this bigger so we can see.
So I'm just copying it by using this.
I found three that were similar to my price.
So let's see.
This is one of my biggest competitors here, number 29.
So I'm going to just use them, copy them, visit.
And they have sales.
So let me go back.
OK, hang on.
I have Zoom on a different window,
so I can make you small and look at both, just like that.
I did both, just like the other person did.
OK, let me erase that, paste, and then apply.
What?
I have no idea why.
Is this?
like the ASIN number. Tiffany just dropped something. Oh did she? Even more than like
just looking at it compare like when you go back to the other screen it looks like it's like longer
than the others like it has an extra like the M on the end. Yeah what is that? Yeah I don't know.
Is there another way to find it? You could always you could open the listing and then copy it from
the oh no it's there too. Yeah it's weird it just looks extra long to me. It does look extra long
no I know yeah. I'm having the same issue on mine too. Oh someone else is having the same issue?
Okay okay I put in two different competitors. Here I'll stop sharing for a minute just so I can
I don't know let me bring this tab on the same tab so I'm not going back and forth.
I am getting a lot of such terms here so I'm wondering what is going on. Okay what we are
going to do and because of time Carissa and Caelan please work on it. If you're still not
able to figure it out let me know. Okay let's figure this out together. Okay thanks and the
strangest thing I'm getting the search terms so yeah let's try other ASINs as well and see if that
works. Carissa I see your hands up. Is it related to the same thing? Go ahead. Oh yeah sorry I forgot
to lower it again. I was just going to show you that I was having the same issue or tell you that
I was having the same issue. I tried putting in a couple different ASINs for my competitors
and it tells me that there's no data. Wow okay let's let's change some of the filters. Let's do
quarterly and all that and let's see if you guys are able to get any results let me know.
Both of you have my email right? Okay please let me know. All right do we need a break? We can take
five minutes break so we should be back at one twelve. Am I right? Okay one twelve. Please
stretch your legs, grab water, grab a snack. We'll be back soon. Okay thank you. All right.
Does any one of you have Abby's email? Let me check my inbox. I think I may have had it. It
should just be abby at therainmakerfamily.com. Okay I'll drop it in the chat. Thanks. Appreciate it.
Did she say we should email her now if we were the ones having trouble with that or no?
Say if you have any question or okay okay. I mean we could just ask her here but
yeah I mean unless you have something else then I think it's good to just kind of need to have it.
Perfect. Just in case.
you
okay we are back and tiffany thank you so much for keeping us on track with time
um how are you guys feeling let's check in how are you guys feeling
too much information should we hold on to some or it's okay we should keep going
how are you feeling
drop it in the chat how you feeling
awesome color okay
i'm waiting for everyone to respond okay ready to figure this out we got it we got it amara ready
awesome
okay let's keep going
ready to go and excited okay
i copy it all the time i instead of downloading everything sometimes it's like i get this huge
file color so i just copy the search volume um i mean the search terms and the search volume
right so that i will be able to um compare those that's what i do but how do you do that
i just keep copying everything that's what it's doing right is it copying everything
yeah when i try to like just shift and select all it it copies the whole row all the way across
i don't know how to select just the same okay um how do i even do it
i've been able to copy that on my laptop i don't know how i do it but i copy because
it's too many information there and i don't need everything
um
or you can copy and delete the rest what do you think or you can download you can actually use
the customize and leave only the data that you need and and upload it on the sheet
um carissa i see your hands up um
hey sorry abby so um originally you told me that um since i'm trying to do a relaunch that i should
do the search query performance so um i did that and i was looking at them but because my tscrk
changed should i still be doing it that way since that new tscrk isn't going to
be in the search query performance?
So for your search query performance,
are you using ASIN?
I will use ASIN.
So throw your ASIN there
and Amazon is able to give you the keywords.
So are you using ASIN or keyword?
Oh, I forgot what I did.
I did ASIN.
Okay.
And so what was your question about that again?
If you can repeat that.
So my search term or keyword was Rayfans.
So when I do this now, it's not showing,
cause I've never used it before.
It's not showing the new fans for line dancing.
It doesn't show that.
So my question is, is this where I should still be at
even though that search term isn't going to pop up in here?
No.
So share your screen real quick before we go on.
And I think, looking at time, we might be over.
We might be over.
If you guys don't care, we might be about 15 minutes over
if you still have time to be here with us.
Otherwise you can always catch the end of the call.
Hang on one second.
I got to move this down.
Okay.
So let me go back over now
cause I was doing this on my other computer.
Sorry.
Okay.
So I went here, search query performance.
So I was looking at this at first
to see all the different keywords,
but I did go ASIN view and I was looking at,
where did it go?
That one.
Okay.
So Amazon is actually trying to tell you
that these are the three main keywords
that customers are finding, right?
So the new keyword that you discovered,
if it's not in your list then, I'm going to throw that in.
Oh, okay.
So I'm not trying to research that new one right now.
I'm just trying,
I'm going to be adding that to what I have already.
Yes.
If you are really on chat,
so you're not trying to find it.
So for that is why when you're launching,
you do top search terms, right?
But if you're relaunching,
this is the information on your ease.
And so Amazon is telling you,
these are the three main keywords
customers are using to find.
So if you are not finding the one
that you just discovered in here,
it means you are either not indexed
or it's not even in your list.
So Amazon is telling you,
it's either indexed or it's not even in your list.
So go back to your list
and make sure that it is in your list.
One other information here for you for relaunch is,
in the search volume here,
how much of this search volume is coming to you, right?
How much of this impression is coming to you?
How much is converting to clicks?
How much is people putting in their accounts, right?
And if you're getting a lot of impressions and few clicks,
then I'll go back to my main image
and figure out, okay,
how come I'm showing up a lot for this keyword,
but nobody's clicking my main image?
Is it relevant, right?
So this information, yeah, go ahead, Carissa.
So I had, my PPC was getting like way out of control.
So I dialed back a lot
and I know that that is a big reason
why we don't have a lot of sales right now
is because I wanted to make sure
I got a better understanding.
And I also wanted to be positive what my TSCRK was.
So I don't know what your thoughts are on that
since I don't really have much PPC running right now
at the moment.
I wanted to just get a grip on everything first.
So I will always say, get a grip on PPC
and always know your budget.
I will start from there, right?
So first off, we used product opportunity explorers
to discover what your main keyword is, right?
Go back to your listing with your search team.
term reports, make sure those significant keywords are in your lesson.
And before you start keeping seals, you start pushing dates up, make sure you
have a budget for like the whole inventory.
So, you know, you can actually track and manage what is going out, how
you're going to get organic seeds, and different ways of getting organic seeds.
And so if you have that plan out, if you're spending 4,000, you know, okay,
that 4,000 is going to bring me 400 seals.
You have budgeted for it, right?
So it's not just increase your bids, lower your bids, increase
your bids without tracking, right?
I think that's what most of us do.
Like we just increase the bid, lower the bids.
So we're just looking at ACOS, but we don't have anything
like we are comparing it to.
So that's where I will start.
Take some of these keyword information, go back to your lesson.
Tomorrow we'll talk about listing.
Go back to your lesson, make sure those keywords are in there before we
even start dialing up PPC bids.
Okay.
And then thank you for that, Abby.
And then how were you like, in order to put these in the copy of
the document that you gave us, how do I copy these or am I
just going to type them in there?
Okay.
That is what Carla was also asking, right?
So I usually copy it, but I can do it on my laptop.
I don't know why I can't do it here, but you can also generate a download.
What I've done is go to customize, go to customize column, right?
Yeah.
And you can remove the things that you don't want on the sheet.
Oh, okay.
So you get a very small data to download and you can upload onto
the spreadsheet that I gave to you guys.
Okay.
Carla, awesome.
Yeah, exactly.
Okay.
Thank you.
You're welcome.
All right.
So let's go on.
So the next place, which is easy, and some of these
keywords are going to overlap.
It's okay.
We are doing research.
We are finding everything Amazon has given us.
And we're going to use Helium 10.
I'm not adding Google here, but please do Google search as well.
Right.
So the next thing is Amazon suggested keywords.
When I started, this is how we used to do keyword research, right?
So immediately you start typing in a keyword, Amazon immediately
starts giving you the search terms that customers have been using, right?
So these are Amazon suggested keywords.
Just don't type everything in, start typing in.
You see that it's giving you suggested keywords.
I wouldn't do anything that is less than 500 search volume, right?
So you can copy that.
You can also download that as well.
You can also export that as well, right?
And then upload it on your sheet.
Any questions on this?
So this, these are the three main ways to do keyword
research with Amazon's own data.
I have a question.
Did you say you're going to pay attention to anything with above 500 or?
Okay.
It's in above 500.
So if I'm ranking on this, certainly I'm going to rank on the lower ones.
So I don't, I don't really pay attention to that.
I'm always interested in anything above 500.
500 search terms.
The lower ones, as long as you're ranking on these bigger ones, you
will start ranking on all the lower ones.
Yeah.
Christine, go ahead.
So I, a quick question.
Is this actually when this search, is this actually Amazon or are you
actually in Helium 10?
Cause it looks like Helium 10.
No, this is, I think you have to get a Chrome extension, but
when you do it on Amazon too, I know Helium 10 is showing the Chrome extension.
Okay.
Do it here.
You, you still get Amazon's search terms.
Perfect.
Thank you.
Carissa, go ahead.
I'm sorry.
I forgot to lower my hand again.
That is fine.
Okay.
Um, so any questions on that?
Those are the three main ways, like three main places to find
keywords for your products with Amazon.
Now let's dive into Helium 10.
So we've done all these.
And for those relaunching PPC search term, burn analytics data, right?
Um, other tools and the ones we recommend is Helium 10, right?
And I'm going to go over Helium 10 pretty quickly because most
of you are familiar with this.
So you're going to go to tools.
Yeah.
We're going to go to Magnet.
And we're going to use Christine's keyword again, so slam, laundry, hamper.
Right.
And you're going to get keywords.
I don't use this computer often, so it can be so slow.
OK.
What I do is, again, when I'm doing research, anything below 500, I know when I'm ranking on the bigger ones, I will rank on it.
So I'm going to tell Helium 10, give me anything that has a minimum of 500 searches.
I want to see any keyword related to this with a minimum of 500 searches.
You can use as many of these filters as possible, but I always go, I want to see everything, except if it's less than 500, don't show me.
So I'm going to apply that filter.
And Helium 10 has given us a lot of keywords.
We can filter this down, but I don't do that because I want to, this is where you actually have to sit and do the work.
And if you're actually planning this, it shouldn't take you, if you know the steps, it shouldn't take you more than 30 minutes to do your keyword research.
So you're going to go through and let's see, if this is relevant, I'm going to keep it.
If this is relevant, I'm going to keep it.
I'm just clicking stuff, but you get what I mean, right?
You have to look for the relevant keywords.
First off, sort by search volume.
So you see the highest search volume keywords first, okay?
And then you look for the relevant ones.
So in Kristen's case, we are looking for relevant ones.
Kristen, if you see anything relevant, let me know.
And I'm going to first.
There it is.
This one.
Yep.
Okay.
Right.
Any other ones you're seeing here that might be relevant?
Believe it or not, the collapsible laundry basket is also part of it.
Okay.
Right.
So when you check all these, when you get all these, right, one, you can either copy them or you can add them to your key,
to your list.
I think that I like my list when I'm doing anything Helium 10.
I added, I can just go copy it from my list, right?
And even everything, my master keyword from this spreadsheet, I will finally add it to my Helium 10 list.
We'll do that tomorrow.
But whatever relevant keywords you're finding, add it to your list.
So easy to go and retrieve this, right?
So for your list, sometimes something happens, it will ask you, choose a keyword, create a folder first, right?
So when you create a folder, I'm going to use this as an example.
I'm going to do test.
You save it.
It has not saved the keyword.
So you have to go back and find a folder, right?
So find a folder, then it will add it to it.
So it's like a double step there.
Did you guys copy that?
Am I going to see your hands?
I missed where you started to click that folder, but I had another question first.
Right before I clicked magnet, it said plus Walmart.
So is my search just a Walmart?
Or is it Amazon and Walmart?
Because I'm looking at the search, the search volume for my particular product, and it's real, they're really low.
I'm not finding, you know, there's 76, 176.
They're not, do you know what I'm saying?
Could it be you're searching on Walmart, maybe you are on Walmart marketplace.
So Helium 10 gives you the chance to actually do research for Walmart and do it for Amazon.
And I saw on Walmart, Walmart said volumes are very low.
So I'm so sure I'm looking on Walmart.
How do I switch it?
Tiffany, are you able to help her out?
Sorry.
Yeah.
Do you want to put us?
in like a breakout room or?
Okay.
Let me stop sharing.
Okay, do you see the, do you see it?
Oh, I think we left.
Okay.
Do we see Tiffany here or she left?
She left, but I got, did anyone else get a pop-up that said,
and you're invited to the breakout room?
Yes.
Okay.
Yeah.
It's all right.
I just clicked no.
I just wanted to make sure she got the right person.
I chose you alongside with them.
Sorry.
Oh, okay.
Perfect.
Right.
All right.
So I hope, and Margo had another question.
I feel bad like going ahead without her.
Any other questions on this?
Any other questions?
Do you guys like get how we.
We added it to the list and all that.
Okay.
So another place to do.
Right.
You've done a sense with Amazon.
You also have to do it with.
Right.
So you're going to go to cerebral.
Right.
And the way I like to do it, I don't like going.
So this is how I do it.
You can do it.
You can go to cerebral here.
But what I do is I start from Amazon.
Right.
And we're going to keep using Christine's keyword.
So laundry.
Slam laundry.
And I'm going to search.
We're going to pull x-ray.
Amazon product research.
Now, this is really important.
Right.
You're not looking at.
Parent.
When you're looking at sales.
So the parent.
Have tons of variation.
Look at.
Sales to make decisions.
Right.
So you're going to sort by sales.
I want to see those that are doing well.
But not just that.
Those that are relevant to my product, to what I'm doing.
Right.
So I'm going to take.
I'm going to pick this one.
Let me take.
It looks like it's the same.
So I'm not going to do that.
This one.
I'm going to take this one.
Let me take this one.
You can take a couple of them.
But I wouldn't do 10.
Right.
Do you want to be.
Okay.
You can do different.
Cerebral reset for different.
Different categories.
Maybe this looks like my color.
This looks like the features I have.
Right.
Choose those instances.
And then you run cerebral from me.
Abby.
Oops.
I was going to say that one's going to be skewed because you picked one
that was $91.
Oh, really?
Yeah.
Sorry.
To catch up.
So, and Kristen, thanks for catching that.
You also have to make sure that I.
Price wise.
Right.
If I'm doing research, I want those with sins.
Right.
But on the spreadsheet, I will show you something.
If you have.
You can go for instance that have higher price than yours and you can
target them.
So those are some things that you can also consider when doing research as
well.
So.
Again, I don't want any keyword that is less than 500.
It's it's not that important.
So I'm going to see one.
This.
I have thousand.
Thousand.
Thousand keywords.
I don't want all of them.
Right.
So as much as possible.
Let's use some filters here.
Right.
Do I want.
One with.
Less competing products on it.
And I'm looking for anything competing products.
Give me anything that has less than 2000 competing products.
So use these filters.
Because you can put all thousand keywords in your list.
Right.
So we want to actually meet this down.
So I have 334.
You can go as low as possible.
And the good thing is for some keywords,
you have the Spanish version of it.
Make sure you're using.
Are you using them wisely?
as well, right?
So this is all we have for keywords.
If you have a product that you know
that people are also searching Google for,
Google is a great place to do research as well.
Throw in a keyword in Google,
Google will give you a lot of search terms
like Amazon suggested search terms as well, right?
Then you also have a space on the spreadsheet for them.
Now, let's look at a spreadsheet.
So we have Product Opportunity Explorer,
Brand Analytics, Amazon suggested keyword,
Helium 10 data, Cerebral data, right?
So what you do when you have this,
and I mean, you guys let me know.
If you know the process,
how long do you think this is gonna take you?
Just throw some numbers at me.
If you know the process,
like what we just walked through,
how long do you think this is gonna take you?
30 minutes, I love that.
One hour, I love that.
Any other suggestions, any other?
It shouldn't take you that long, that's my point.
Like it shouldn't take you that long
to do research for your own products, right?
And it's the most important parts of Launcher 2.
So for those of you that are relaunching,
I gave you space here.
So when you're done, we're getting all these.
What you want to do is remove any duplicates
that you're having, right?
You will find some duplicates.
So just remove those duplicates
and have a master keyword here, right?
So that master keyword, you can copy it
and add it to my list on Helium 10.
So you can use it for your keyword tracker
and for other things.
So your master keyword, what is the site volume?
And when I say site volume,
I will want you to be bringing it from Amazon,
if you can, right?
Competing products, title density, right?
These are some important things.
Okay, this is my favorite part.
And this you will need for day three.
So after you're finding your master keyword,
I want you to group them by roots.
And what do I mean by roots?
So let's go back to Kristen's keyword.
When we look at Cerebro,
I can group some as Spanish keywords, right?
And put all the Spanish keywords on that side, right?
Or I can say, okay, the word double, it's in it,
and group all the double keywords under that side.
Why is that important?
It helps when you are optimizing your PPC campaign.
So if I'm running a PPC campaign
on all the keywords that are saying double,
hemper with lids, and I'm not converting,
I know I'm not relevant to this keyword.
I know I'm not relevant to those subsequent keywords
because it's not converting.
So there's something wrong with my meaning.
It helps to go and optimize your lesson very well, right?
So we have 20 more minutes.
I think we will go beyond that.
Any questions before we all go into a breakout room?
Any questions?
I had a question.
I think, because this is all so new,
I don't always understand
when you say like a relevant keyword.
I think I need just a top level explanation
of what exactly I'm looking for,
because when I pulled up the Cerebro
and I checked like four or five different top competitors,
some of the things that come up
some of the things that come up are not,
I mean, I know we see that,
like they're not relevant, I think is what you're saying.
Like it's this point pot, you know, small pool.
But if it comes up,
does that mean they are making sales off of those keywords?
Yeah, they are.
They are making sales out of those keywords.
But when you come out and you're launching,
you don't have reviews, right?
You don't have any proof that your product is great.
So if you put keywords that are not relevant,
you get a lot of claims
because people are trying to see what it is
and they're clicking and it's not what you're looking for.
And you are hurting your own listing
because you're losing rank.
Amazon is deeming you as not relevant.
So you will be paying more money to Amazon to rank you,
but it's just because the keyword is not relevant to you.
Right?
So that's why I keep using the word relevant.
everything your competitors are ranking on,
maybe they've been in this space for five years, six years,
they will rank on some keywords
that you're not relevant to,
you should not do that because you are launching,
you want to be relevant,
you want to train the algorithm
to know you for certain keywords, right?
But with time, as you run PPC on broad campaigns,
like on long-term keywords,
you start ranking for those non-relevant keywords as well.
So, because like, as far as relevant goes,
I only end up,
because I did phase three videos
and I've already done a little bit of like spreadsheet
and getting my,
and I only end up with like five or six different ones.
Is there like, do I need more than that?
How many am I trying to get to?
Five or six is good,
as long as you have long-term keywords.
See, and I don't even understand the difference
between-
Okay, so, and I love that you're saying that, Carla.
So, for launch,
you might need more than five or six keywords,
but if you have five or six keywords,
first of, they have to be relevant.
Second of, I want about three of them
being long-tail keywords,
and long-tail means it has,
it's a long phrase, right?
What's an example?
I think we found one example when we're doing,
the wall, who gave me an example of something with wall?
It was something, something with wall.
It was a magnetic knife holder for a wall.
A wall, right?
So, a short term would be magnetic knife holder,
but a long-tail keyword would be
magnetic knife holder for wall, right?
You're more specific.
Yes, and they are very long.
It's not just a short phrase, they are long.
So, when you put them in a broad match campaign,
Amazon brings you so many search terms
relevant to that long-tail keyword,
so you get to discover more keywords.
Okay. Does that help?
It helps.
I just feel like I don't even know what I don't know
at this point.
It's a lot.
So, that is why you ask as many questions as you can.
Okay, thank you.
You're very welcome.
Any other questions?
Yeah, I had a question,
just to follow up on what you were answering, Kyla.
And Kyla, great questions.
All of us are asking it.
I plan to go back and go over this again at a slower pace.
But my question in follow-up to what she was asking,
so actually two questions now.
So, with the long-tail keyword,
when Amazon brings you those extra keywords
on the broad match, do you just select all?
No.
Okay. I'll have you ask it.
My second question was,
like we're talking about relevance and ranking.
So, what exactly,
how does Amazon rank us like during the launch phase?
Like, is it that when we sell or is it with the clicks?
What are we looking for?
I think, as my question is,
what is the angle that we are really looking for?
We're just looking for like, I know there's impressions,
there's clicks and there's sells.
What helps us gain that relevance?
And for those of you who have launched,
I know that's why you're asking those questions.
So, let's start with long-tail keywords, right?
You throw any long-tail keywords in a broad match campaign,
it's like, I want to discover more search terms
related to this long-tail keywords, right?
The longer it is, well, I also want some search volume.
Don't give Amazon any long-tail keyword
that has 20 search volume.
Like, give it something about 500 searches
and it will bring you a lot of search terms
that is related to that long-term keyword.
When you get that search term report, right,
from the long-tail that you want a broad match campaign on,
what you want to do is you don't use all the search terms.
You use only those search terms that converted well.
By converting well, if,
and this is what I use, you can also have your own.
If I have 10 clicks, I'm looking for one sale from it, right?
So, if a keyword has 20 clicks
and it's giving me three sales,
which means 20 different people click on my image,
three bought it.
That is a keyword that is really relevant to my product.
So, I'm going to make sure it's in my listing.
That is the most important thing.
Most people just pick it and create another campaign for it.
But the most important thing,
make sure that keyword is in your listing.
And you are.
indexed for that keyword, right, then you can run a campaign on that keyword. Does that help?
Regarding ranking, right, if you're running a campaign, you need impression. It's important.
So impression means people are seeing the product. If you're not getting impression,
and that's why we tell you, if you're not getting impression, increase your bids.
It means nobody's seeing your product. So you need impression. That impression should give
you clicks, right? So clicks only means that people are seeing and they are clicking. But
the only way you stay ranking is if it's converting. If it's not converting, let's say 100
people click your main image. Nobody bought it. Amazon deems you as irrelevant. So you see that
your bids are going higher. Amazon is pushing you to bid higher because they see you're not
relevant for it. So that is why you always have to look at the system. Am I relevant? Otherwise,
you are hitting your own listing. And you will pay more to Amazon to be visible in the future.
You don't want to do that. All right, let's do some breakout room. You're very welcome.
Let's do some breakout room. So we are going to divide us into, Tiffany, how many people do we
have? We have 10. So can we do two groups, I think, or three groups? I want everyone taking
part in this. So let's do three groups. Are we going to be in a group, Abby, or just the...
Yeah, I want to be in a group and you can also be in a group.
But I want to, otherwise, like I would need us to rotate to go to other rooms too.
So what we are going to do is for each group, you're going to actually use the spreadsheet,
make a copy. You're going to find keywords for baby knee pads. I want you to leave here knowing
how to do it and how simple it is to actually do research for your product if you are launching.
It's so easy. And if you do it well, you come out strong and you are very successful in your launch.
So you're going to use the same tools that we use. And after our breakout room, we'll just see,
are we getting similar keywords yet? So that is the whole goal, right? So let's do our breakout
rooms. Give me one second. So there's 12, including us. So if you wanted to do three,
that would be... Thank you.
Could you please create a breakout room? Let me jump to the bathroom. I'll be right back.
Yeah, no problem.
Tiffany, can you tell us how to save a copy of this? I went to open it up again and it already
has the changes that I made to it. So I'm not sure how to save a blank copy of this spreadsheet.
For the template one that she sent? Yeah. So I opened the template.
Yeah. So do you have the option, like the file and then make a copy?
Yeah, I don't see. I don't know how to make a copy of it, but I can make a copy of it.
Yeah, I don't see. I don't...
Okay. I'll see if I can put us in a separate room so I can help you troubleshoot that.
Let me first figure out how to... I thought maybe other people had the same question.
Okay. And if you do, if anybody does, just go ahead and unmute and let me know. I always mess
up these breakout rooms. So if you end up in a room by yourself, just leave the room and come
back to the main room. But I'm going to try to... For some reason, it's only giving me two rooms
to work with here. Okay. So I'm going to move. Let's see. Abby, it's only giving me the option
for two rooms. Okay, let's do that. I don't know if I can... Yeah, let's do two rooms. Okay.
All right. So let's do... I'll be in one and you can also be in one.
I see file.
Okay, you see it now.
Okay, so we've got 1-2-3-4-5 and then 1-2-3-4-5. Okay.
All right, and then I will
You know what, it's just not showing me myself. Abby, can you put me in room two?
Yeah, I think.
Okay, you have to give me a call for this again. I think I gave you
Oh, sorry. Okay. Yeah, why is it not giving me the option to
Or I think I can just put you in room two. Is that okay?
Okay, that's fine. Yeah.
Okay, there we go.
All right, see you everyone.
Bye-bye.
All right, you guys. And we have, let's see, 1-2-3-4-5-6-7 of us. I hope I divided that up right. Okay.
So yeah, I'm here if you guys have any questions.
Okay.
Yes, I do. I think I have a lot of questions, but you know, just for now.
I think me and one of the girls, Whitney, we just got back from the break room and we kind of missed
a little bit what she was showing you guys. But yeah, I'll ask you later because it's a lot.
Oh, that's okay. Does anybody want to screen share? And then we can work off of like one
and then you guys can kind of follow along from one or like, does one person want to be like the
Yeah, I can or whatever. Are we doing the like baby knee pads or are we doing a specific one?
Yeah, we're going to try with the baby knee pads as the example and then the like
after today. So like after the call is over, then we're going to have you guys do them with
have you guys do them with your own keywords.
Which is it seems like you kind of already got started on the call today. So
yeah, and then tomorrow you'll kind of check in and see how you did with those.
Okay, can you share my or see my screen? Yep. Okay, can everybody else see it?
And you guys can all unmute if you if you want to, it's you know, we can just kind of like,
have a discussion.
Okay, so am I off to a good start? I typed in the word and this is what came up.
That's what I got. So we click on the customer need.
Then search terms.
The tab the tab next to products. Oh, in the gray bar. Yeah. Yeah, right there.
Is that on he limped in?
This is in Amazon. The product opportunity. Explore.
Do you need help finding that? Yeah, can you?
Should I screen share? Well, let me, let me wonder if I can here I can, I can just go back
if you want. So okay. Amazon seller central. This is like the homepage. Uh huh. Your main dashboard.
And then you go to like this little menu here. Yeah. And then growth. Yeah. And then product
opportunity Explorer. Okay. And then we put in the example that we're working on. Okay.
And then click here and then here. And that's where we were. Correct.
I, so one thing I do, I don't know my way around seller central that well
yet. So like the search bar, if you just type in prop, what is it? Product opportunity Explorer.
It'll take you. You don't have to actually know the whole pathway to get there.
Cause I get lost when I try to find all the different.
I still get lost. I've been on seller central for like two to three years now. And I still get,
I still use that search bar. It's for sure.
So, then we can just download these and then we paste those into the spreadsheet for Product
Opportunity Explorer.
Correct?
So, how do you download?
Is it right there?
Or she's hovering?
I'm trying to.
Okay.
Download and then I guess you would just open it.
Is this what it's supposed to look like?
I don't think your download opened.
When you're able to click the little down arrow, in the upper right-hand corner of the
screen.
Yeah.
See if you click that.
Yeah.
If it went there.
Yeah.
It's just, it's showing up.
I don't know if you, it's maybe not just showing.
Can you see this black box?
Oh, yeah.
You might have.
Did you share just your Chrome screen or like your entire desktop when you shared?
I wonder if that could be.
Yeah.
I wonder if that could be.
Oh, okay.
That's probably why.
Can you see it now?
Maybe that's it.
Yeah.
Okay.
Do you see this black box?
Yep.
It's there now.
Wow.
That is not what mine looks like.
Yeah.
I'm like, I don't think this is what it's supposed to look like.
Yeah.
I wonder if it downloaded.
So it downloaded as a CSV.
I wonder if you closed out of that.
And then when you click download, does it give you options?
Yeah.
Like maybe to download it as like an Excel.
Instead of a CSV.
No, it just automatically does.
Yes.
But.
So you, what you could do, do you have chat GPT?
You could always drop it in there and say, make this a spreadsheet.
Yes, I do have chat GPT.
I did not know you could do that.
Okay.
So you would just drop the whole file in.
Oh, so no.
Okay.
Well, while I work on that, do you want somebody else to share their screen?
Who has the right type of file?
Okay.
I could even, I wonder, I could even share my screen.
Or does anybody else want to.
From here.
And did anybody else have that issue when you download the file?
Does it.
Download as a CSV or does it.
Mine opens as a spreadsheet.
Okay.
No, I had healed or.
Okay.
This one.
Okay.
Let me see what it does when I do mine.
Yeah, it just automatically did a CSV.
If that does that for anybody else.
Okay.
So you can do that file like in other ways too,
but I use chat GPT for everything.
So what you would do is you just go here.
Just drag that file down.
And then.
Can you make this a.
And X.
Level.
Yes.
Apparently that costs them millions of dollars.
And like processing.
When you say please.
Oh, really?
Oh my gosh. That's hilarious. I never knew that.
Okay, that's fine. Thank you. Okay.
Okay, so that created.
Okay.
So then, are we just dropping that in, I don't have the instructions up on my screen right
now.
Are we just dropping that into the template that we have, oh, I did it too many times.
Okay, let me go and open up the.
My kids are home from school today, so they are on their tablets right now and it's like
draining my Wi-Fi.
Okay, here we go.
So if we go to breakout rooms, okay, so use the Amazon data and healing tend to research
keywords for launch products, or to explore brand analytic top search terms and suggested
search terms helium 10.
Okay.
Okay, and I think I have this over here already.
Tiffany just a heads up, I have to take off at 11 I have a another meeting starting at
this time.
So, okay.
Yeah, no worries.
We're just supposed to complete this like for our own keyword.
Yeah, yeah.
So, like after this, this was just an example to get everybody comfortable with inputting
this data.
So ultimately, all I was going to do was bring over those keywords from this and drop it
into product opportunity Explorer, Explorer, and then you do the same thing for each one
and then yeah tonight.
Try it with your own keywords.
And then tomorrow she'll she'll go through all that with you.
Okay.
Hey.
Hey, Tiffany, sorry for slowing you down, but my page doesn't work out the same because
when I go to my Amazon seller central the girl just show me that she go to menu and
go to, I don't know for some reason my page doesn't turn out the same.
Can you share your screen.
Yeah, yeah.
I don't know how I do it.
Let me do it.
Excuse me at the bottom of the screen, the up arrow it says share.
Oh yeah.
Okay, I click on that and it's a Google Chrome and or desk one.
There's so many of them to the desktop desktop.
Okay, just because.
Yeah, then if you have to switch between windows it'll, it'll catch it'll been show both.
Oh, you might have, there might be like a set a prompt to like enable zoom.
Or in the settings or something like that.
Should I click another one.
Did you do desktop.
Yeah, I did. I, I click on it, and it says security and privacy, and then share and then share again.
I don't see. Oh okay so security and privacy, security and privacy is there like something you can click on there.
Nothing.
On the left is the location service content calendar reminder photo, it is.
Is there one that says accessibility.
Yeah, I see it.
Okay, click that, and then you should see zoom. Yeah, I see zoom.
And you can toggle that one on.
Yeah, I click on that but yeah.
And if it's once zoom is turned on, then you might have to walk through the process again you might have to go down and hit share again, and desktop and then it should share it.
It didn't let me click, I mean I click on a double click on that zoom, but it doesn't let me.
Okay, do you have a little lock in the lower left hand corner of that screen.
And it says like click here to unlock.
Oh yeah yeah I see you say, I have to.
I use my password. Okay, now. Yeah, it's the color. Okay, perfect. And then you should
be able to toggle toggle that on. You can tell I've done this for the chain. I'm sorry,
this is my first time. No, it's okay. You shouldn't have to do it again after this.
It should save that. So did it let you toggle zoom on them? I click on it still not is they
click? Oh my god. Click the lock to permit further chain. No, I don't need that. I see
the color that is gonna let me share it but it still doesn't. Sorry. Should I? Okay. That's
okay. So maybe try xing out of that and then try the share option again at the bottom of
the zoom, zoom screen. Okay, now I see. Yeah, okay. And I say desktop one. Google Chrome
and no desktop. Desktop. The same one. Yeah. Okay. Open system setting or cancel. Is there
a lot of work? Your screen? Open system? Yeah, if it's Yeah, if it's making you do the settings
again, then it probably didn't work. So open the settings again. And then unlock that little
lock in the in the lower corner again. Okay. Now I say use password. Yep, go ahead and
type in your password. Okay. And that little lock should open like if it if it accepted
your password, that little lock should look like it's open. Yeah, it's the open and ending
click. And then on the side, they click the lock to prevent further chain. It's a I mean,
I see the zoom allow the app below to record the contents of your screen events while using
other app. Yes. Does that give you the option to say yes? There's no option or nothing.
I just see the zoom. Okay. It's okay. So let's, let's follow along with. I'll just do it on
my screen. Okay, follow along. And then if you need some troubleshooting, like after
the call or something, you can reach out to Abby through email and one of us could probably
hop on a call with you and get it. So I asked you said your Amazon doesn't look the same.
My my Amazon looks the same. But when I click on the little like three lie, even I click
on a thing. For some reason, the page doesn't look the same. Like one of the names doesn't
look the same because she did show me Okay, I have that name and click to this. But then
I was just working because mine I'm I just set up my account. And so everything on mine
was looking way different. And I had to go in and like revert back to an older form of
seller central so that my screen matches what everybody else is doing. I don't know if that's
what you're talking about. But mine was different, too. Yeah, mine's different. Like, yes, like
the pages. Let's go back to an older version of it was almost like you're testing out a
new version of seller central on my account or something. I don't know. That may or may
not be the issue. But okay, for sure. Yeah, because I was like, Oh, is it because I have
not been there for a long time because I haven't logged in there until just barely today. And
so I was like, Oh, come on. Looks a little different when I tried. I don't have all the
name listing. So I guess it's just not me then. I'm going to try to log in later and
then maybe ask Abby. Yeah. Okay, sorry. I was also supposed to be on a call it too.
So I wanted to make sure I let them know I'm running. Yeah, we're just gonna follow along.
Yeah, yeah. So let's, let's bring that one up again. Okay, so we have now we have this
in a, an Excel file. So I'm going to go ahead and copy these. You could even probably like
sort it by search volume. I think it might have done that automatically. Let's let's
try. Okay, you probably could do that if you wanted to, and then and then drop them in
here. But let's go ahead and just do that. Okay, so here are the product opportunity
explorer keywords. And so then we would want to go over to brand analytics, which I would
need to go back to my Amazon. Okay, and then brand analytics. I always forget where it's
located. Advertising. No.
Okay, and then can somebody remind me, like, the steps that we did here, was it search
analytics?
I'm guessing search query performance.
Somehow we got to top search terms.
That's what I have pulled up in my other window from right here.
Okay, thank you.
And then.
Oops.
Oh, my goodness.
Ads.
Okay.
And then, honestly, I feel like you could probably even, well, no, I guess not.
All right, let's.
So we're supposed to insert ASINs and I don't remember how to get the ASINs.
Do we just go to Amazon?
I don't remember what we used.
Okay, let me go back to the notes then.
Sorry, I was also multitasking while I was listening into the call today.
So.
Where's my camera?
There it is.
I had done top clicked products get from the x-ray keywords.
X-ray.
Oh, for brand analytics, though?
Yep.
Yep, brand analytics, search analytics, top search key terms, month, year, and then top clicked products get from x-ray keywords.
Okay, well, I'm going to download this just while we're here.
Top search terms.
Okay.
Are we going to take a minute?
Where is our spreadsheet?
Oh.
Oh, there it is.
Downloaded now.
Knowing too many tabs open probably.
Okay.
Okay, so let's just for now.
Keep these keywords.
In the brand analytics, top search terms.
Oops, where did it go over there.
We want it here.
Oh, I think we're probably both using the same.
Sorry about that.
I've done that part.
Okay.
Okay, so there's that and then Amazon suggested keywords.
Okay, does anybody, did she go over where to find the Amazon suggested keywords?
I'm assuming that would be in the.
She said you just start typing it into the search on Amazon.
Don't go all the way and just see what pops up.
I see.
Okay.
Oops, sorry.
I didn't mean to hit enter.
There we go.
Okay.
So,
so,
Okay, there we go so Amazon suggestions.
so,
Oh my goodness.
so,
So we'll export that as an Excel XS file.
so,
Open that.
so,
Okay, and then
we can grab all of these
copy that
back to our spreadsheet
and drop that paste it right there in Amazon suggested.
Okay.
Do you guys want me to
share this one with you like share this
file with you so that you have it for later. Okay.
Yes, please.
Thank you.
Okay.
And then
I think as I'm doing this you guys can also mess with it.
So.
Okay, so then the next one is helium 10 magnet.
So we would go to helium 10.
And we would go to tools and magnet.
So, baby.
Okay.
Okay, and then you guys sort or filter this in any way.
I think it has to have a minimum of 500.
But I forget what she said.
That's okay.
So let's see.
Okay.
There was one where we had to like put in
competitor, like how many competing products I don't remember which one that was.
Okay.
I do like 2000.
Okay.
Okay, still a lot.
Okay.
When you put in the 2000 under the competing products,
Okay.
And then max. So if you say max 2000,
these are all search terms that are.
Under 2000 competitors.
So.
Ranking on, on these keywords.
And then minimum search volume of 500.
We could probably even put a max in there.
Okay.
So for the sake of time and,
and since I wasn't paying attention when she.
Gave the instructions on this one. Let's just go ahead and.
Export this and we'll just put.
Okay.
And then we can ask her to clarify.
If needed.
Once the right one yeah okay.
was waiting for a new one to pop up okay so let's go like the first.
One.
And then back to our spreadsheet.
And.
There we go alright so we've got a lot of them done.
So then cerebro.
We go back up here to tools.
um keep in mind to you guys like as you come up with these lists like especially for your own keywords your own products, you can always save these lists, so you can export file like I did.
You can also like check them and then do like add to my list if you already have a list, you can add it to keyword tracker right here.
You can add it to a product idea for like future products, but like my list, I have all of these saved lists in here already or you can even create a new folder for your product specifically so you can like name it and and know exactly where to save those keywords so just a heads up on that.
I feel like that's what says.
In.
phase three, are you, the one who did the video because I feel like that's what I did on the video is that I was saving all of those list is that what we're instructed to do for the course videos because I feel like that's how I got my spreadsheet was saving them to a list.
Is this.
Probably um I mean you can do it either way, as long as you have the list it doesn't matter like how you downloaded it or put it in there, but.
Once you go into like the next step, which is listing builder.
It will be a lot easier to bring that list over if you save it in helium 10 so so, for example, let me go back and then.
I can kind of show you let's see so this list here if we check this add to list i'm going to create a new one and say folder name test workshop.
and save it.
Then it'll live there and then, when I go to like listing builder, for example, this is what she'll dive into tomorrow, but.
You can do like.
add a listing.
get started.
let's just say.
I don't want to go too far into this because I know she's covering it tomorrow.
You know I mean I was just curious, it was the same thing because I have already done that with through the courses, so if i'll be able to use.
Okay, goes through it that's.
yeah oh gosh yeah you don't have to like generate new lists or anything unless you want to like, if you want, like the most popular.
So yeah if you if you already have it, you can just copy and paste into the excel spreadsheet the biggest point with all of this is that you have these lists here next to each other, so you can say like.
You know, based on.
So yeah, if you if you already have it, you can just copy and paste into the excel spreadsheet the biggest point with all of this is that you have these lists here next to each other, so you can say like.
You know, based on on these different tools, these are the top keywords that I should be looking at and some of them will be the same in each list and so you, you will kind of feel like Okay, those are my strongest.
keywords search terms things that I should build my campaigns around.
So yeah as long as.
yeah I think I think just using it from the list that you have or and yeah like I said, keeping it in helium 10 also makes it easier for that next step to so.
Okay, let me just so yeah let me just go to cerebral I don't want to take up too much time there.
Okay, and then.
You can add in the.
competitors here so.
If we go to x ray.
Oh, you know what this is the new influencer tool from helium 10.
I have to switch it back to the seller one.
Training on that coming next week, next Tuesday, I will be talking about the Influencer Extension.
Okay, here we go.
So then, if we look at, I'm guessing she was going by sales, does anybody know?
This is the part where I'm going to have to go back and rewatch it.
Okay.
I was in between so many tabs at that point that I couldn't hear what she was saying.
Understandable. So yeah, I think probably what we're doing here,
because typically when you're looking at Cerebro,
you're wanting your top competitors.
So what I would be doing is I'd be looking at
the products and making sure it's relevant to my product,
and then looking at their sales.
I sorted by sales.
So when you click the top of the column,
it'll sort it high to low.
Now, the same product,
it's just showing you different variations or different sponsored product ads,
which you can even filter out the sponsored products if you wanted to.
But let's just grab this ASIN and drop it into Helium 10 and then comma.
We don't even need the comma,
sorry, it's doing it for us.
Then let's grab this one,
it's the next one.
So again, I'm just looking at the different ones.
Let's paste that in there.
This is a baby head protector,
so that's not going to be probably our same product.
So we'll use this one,
copy over here.
This one, I don't know how many she was suggesting to do,
but let's do five,
we'll do one more.
So back to Cerebro and paste that,
and then we're going to hit Get Keywords.
It's so good to see you doing all this.
This tool, it kind of remind me, refresh my memory.
Yeah, good, good.
Yeah, it's one of those things that these tools are good to use even after you've launched.
So yes, preparing for launch,
but also after you've launched and if you are trying to see how you're doing on different keywords
or think of how to launch on things like that,
these are really good tools to always, always go back to.
And then, OK, so then we have like our keywords here,
but we probably want to like filter down.
So I'm not sure which filters she had mentioned,
but typically what I would do is I would say,
OK, so I'm like interested in search volume of,
let's say, minimum 500, max of,
let's just say 50,000.
Let's say we want the,
let's see, competing products, max,
we'll just say 3,000 just to be like on the higher end.
And then sponsored rank.
So these ASINs that we put in there,
we want to know like who is a sponsored rank.
Organic rank, do we have organic rank in here?
Relative rank, competitor rank.
Let's see, organic rank, sponsored rank average.
Let's go competitor rank max 30.
OK, let's see if that filters it down for us.
982, search volume.
Oh, you know what, I don't know, did I hit apply on these filters?
I think I see you did apply.
Did I hit that?
Okay.
I wasn't sure.
Oh, yeah, right there.
Okay.
Apply filters.
Okay.
We can even filter it down even more.
So, we could do, let's see, max 30.
Let's do sponsored rank max 30.
30 just meaning that's the, like, the position.
So, 30 is typically page one.
So, if you're over 30, then you're probably not on page one.
Okay.
So, this narrowed it down a little bit.
So, let's go ahead and export this to an Excel file.
Now, watch when we go back to the room and Abby will have a way better list than me because
I wasn't paying attention.
But just to kind of give you guys a starting point, we're going to go down to 20 keywords.
Just that's what I did the last one.
And then this is our Cerebro data.
So, I'm definitely seeing some variation here.
So, now I'm seeing more of, like, skateboard, skating protective gear.
So, this one might not be the best list.
But that will also have to do with the filters that we're using.
So, whatever filters Abby had suggested using, that'll make a difference in the words you'll
get.
Maybe we didn't even get that far because I'm just trying to follow along.
And when I go over to my Cerebro tab where I was doing my TSCRK, I'm stuck at, like,
4,000 keywords and I didn't hear her say anything about how to get that lower.
Okay.
So, we may just not be there yet.
Okay.
That's fine.
Okay.
So, let me see.
I wonder if she even wanted us to go into every one of these columns.
I don't remember her doing anything with those.
The search query.
The search query was the last thing that we...
Okay.
Yeah.
So, I think you're right.
I think these will probably be for tomorrow.
Okay.
So, yeah.
So, that's essentially what I would do to get keywords into these columns.
And I think in terms of, like, your actual product, like, just going through these steps,
does anybody want me to, like, go back through anything or do it with your particular keyword?
And you help me do mine?
Let me try to do the screen share again.
Maybe I have to tap the different one.
Can you help me do that?
Let me try to do the Chrome.
If it can't, then it's okay.
It's...
Let me try it again.
Yeah.
Okay.
Is this the end of what we're doing today?
Are we supposed to be going back to Abby?
Or is the call over after this?
Yeah.
You know what?
I think...
It's okay.
We can go back.
I can get it.
Thank you, though.
I tried.
Okay.
Yeah.
That's okay.
Yeah.
So, I think she was probably wanting us to go back to the room.
I'm not sure.
I think we were in the main room.
So, I think they would be coming back to us.
So, maybe they just hopped off.
I wasn't sure.
Participants.
Okay.
Yeah.
I don't know.
Maybe they just couldn't come back.
I don't know.
Because I don't see anybody else in the room.
So, yeah.
Okay.
Well, I guess it's already 2.30.
So, I guess let's just hop off.
And we can always pick up tomorrow with Abby.
And she'll be sending out, like, the recording links and everything, too.
So...
Okay.
Sounds good.
If you have any questions, let us know.
And we'll see you tomorrow.
Bye.
Okay.
All right.
If you have any questions, email her, Abby at therainmakerfamily.com.
Okay?
Okay.
Thank you, Tiffany.
All right.
Thank you.
Have a good day.
Thank you.
You, too.
So, you guys did awesome with what you did.
Now, your homework for tonight is make a copy of this sheet.
Use your own product, right?
Go through keyword research.
And if you have any questions, we'll work on that tomorrow.
Tomorrow, we're going to use a keyword you're finding to do your listing, right?
So, if you have any questions, we'll use the first 10 minutes to answer any questions you
are having on your own keyword.
So, tonight, just schedule 30 minutes in.
And whenever I'm launching, that's what I do.
30 to an hour, do my keyword research, right?
Pull all the data.
All right.
It's so easy if you know how to do it.
Pull all the data, remove duplicates,
and then also group them by roots
and show up tomorrow and let's have fun together.
It was so good to see you guys walk through that.
It gets easier, trust me.
It gets so much easier.
I've done it for almost five years.
It gets so much easier
when you get to know what you're looking at, okay?
All right, good to see you ladies.
Have a good evening.
I'll see you tomorrow.
Thank you.
Thank you so much.
This was really great.
I love it, thank you.
Bye.