Good morning.
Good morning. Good to see you all.
Hi, everyone.
Good afternoon.
Good afternoon. I think it's afternoon at my end,
but I'm saying morning because it looks like most of us are West Coasters.
Good to see you all.
I'm getting to know most of the names here.
Margo, your name is so unique.
I think I will never forget that.
Endo, I'm not sure, Udo, I will remember.
Of course, I remember that name, my Nigerian sister.
Amara, Nicole, Kaylin.
Kaylin, thank you so much for sharing your document for your room in an email yesterday.
Thank you for doing that.
Carissa, Amara, Carla, Kristen.
Good to see you all.
Nicole, good to see you.
How was day two?
I mean, day one.
On a scale of one to 10,
I think I conquered this or I could need more support.
Drop in the chat for me on a scale of one to 10.
I want to see where everyone is.
Carissa, 10.
Kaylin, eight.
I'm waiting for everyone's response.
I'm in the car.
I got stuck in some traffic.
I'm almost home. Mine was a 10 as well.
Kristen, yesterday, it was this one,
I saw your email that you were doing your homework.
That made me so happy.
I saw a couple, let me see.
I see a nine.
That's awesome.
I'm driving home from work,
so I might not text a lot.
I have another 15 to 20-minute drive.
That is fine. Are you going to be home anytime soon?
Yes, in about 15 to 20 minutes,
depending on when I have to go ahead.
Okay. Amara, what got you to a four and how can we get you to a 10?
What got you to a four?
Well, I didn't have any time to do any homework last night,
since I had no idea there was going to be.
I wasn't prepared for having to carve out time last night for that,
so I had a lot of other stuff to do.
I didn't get a chance to practice really any of it.
I emailed you in the time I had after the meeting yesterday to work on it,
before I had to go pick up my kids from school.
I emailed you the questions I had,
and then I didn't get to follow up from there.
If you had a chance to do homework yesterday,
would that have improved the form?
I hope so. I hope that I would have been able to figure it out, but I don't know.
When I was working on the magnet data,
I was able to get all the keywords and then I
saved the ones that were appropriate to a folder,
but now I can't find the folder.
I get lost at those little logistical things
that just take time to figure out.
I'm sure I probably would have figured it out eventually.
That is the way you figure out,
you get lost and you find yourself.
Today, I'll show you how to find keywords that you saved.
Caitlin, you said,
I only said A because I was hoping to get to the PPC keyword
help to make sure I'm doing good campaigns.
I'm wondering if. We will get that done tomorrow.
We are going to use our keyword to do a lesson today,
and then we'll create campaigns tomorrow.
I just had a 60-minute session with Jessica.
Jessica actually bought four sessions with me and she is ready to launch.
Today, I actually told her to hold on.
If you don't have a budget for PPC,
I don't want to jump into it.
I don't want you to get into the middle of launch or middle of selling,
and you're like, I am in the red.
I did not have money for this.
You have to be prepared for it.
That is why we are moving towards that.
Caitlin, we will get that done tomorrow and come with your budgets.
I will show you how to do that.
Come with your budgets and we'll get that set up for you.
I was not able to figure out how to download
from SolarCentral into SproutSheet.
That's Whitney.
I think there's something blocked on my computer.
It was just like downloading and this really.
weird format and then I couldn't convert it to like a spreadsheet in order to copy and paste
the data. Okay, so is it like something with your computer? Honestly, my company might block
Microsoft Excel. Okay, okay. Because I work at Zoom and we're kind of like rivals, so that might
be why. So if I can figure out a way to like download it into like as by default like a
different format, but I wasn't able to do that. Anyone, anyone can, can anyone help us with that?
I have no idea. Yeah, I know. It's kind of a weird issue. Yeah, but I really want you to download
that, right? Because you need that information. So yeah. Okay. What if it's emailed to you?
Would that help? If it's emailed to me, then, then yes, I believe I can, I can open it from
an email to like a Google spreadsheet, but just like a direct download, it wouldn't work.
Okay, so will you want me to email that to you?
So like for. Yeah, that, that, that would be great. Okay, I will try and do that. Okay, thank you.
Okay, and I just want to make sure like I'm sending everyone here. Juah, I see you're saying
you had a five. What got you to a five and how can we get you to a ten?
So I was actually watching the way to replay during the replay last night, and I found some
of the, my, my stuff in my Seller Central too. I don't have everything that you guys have. So I
found out that I actually don't have the professional seller account. When I first
signed in, you know, it was a while. So I want to have that professional seller because I want to
be able to do everything. You know, it was fun. I kind of follow along and stuff. It was fun.
But then so I get it, but it just, I don't have that too available for me because I didn't have,
you know, professional account. Okay, so yeah. So the five is not from the training. It's just
because you did not have a professional account, right? Oh, it was. Oh, the training was great.
Awesome. Okay. I guess I didn't. Okay. Awesome. Okay. Yes. If you are selling and I, I believe
you said you had your products, right? Yeah, I have my product. Definitely. You need a professional
account. Yeah. So wait to that. So they say for me to have a professional account, I must
close down this one. No. And then I have to redo it. It's that you, I mean, no,
you can better to a professional account. You don't have to close it down. Oh, okay. Good. You
can easily convert it to a professional account. Oh, okay. I'm okay. I might need help a little
bit. Help with that. Okay. Yeah. Do it. Go ahead. Sorry. I'm sorry. Yeah, go ahead. Go ahead. I was
going to say, I had this issue yesterday. It is a seller contact number down at the bottom, like a
chat. And they were phenomenal yesterday in helping me with mine. So if you log into the
individual one, they will, you click on that. The chat will help you. Oh, okay. Thank you.
Thank you. Some of these little things I've said, I said, I come back in 2020. So I don't,
like the process changes every time. Right. So I'm glad you guys are helping each other.
I also reached out to content team. I'm like, I see you guys are trying to help each other,
but it's through email. So can they get us in a room where you guys can support each other because
you're in the same things. And I just got a message that can be done. So if you get an email
or anything reaching out to you to join a group that, and it will be in the room. Right. So you
guys can support each other. You can share your spreadsheet. Hey, can you look over it for me?
It's for a short time though. So I think till Saturday and it will go away. Right. But it will
be great for you guys to communicate with each other. Hey, I'm stuck here. Can you help me?
Yesterday, I know most of you could not do top set terms. Carissa, I know you already have a
product and there was another person stuck as well with top set terms. Amara, I think
you also said that same thing. So I did some research on it. Right. If you're brand registered,
first off, you have to be brand registered. And Carissa, I believe you are brand registered.
Are you? Okay. So go to brand registry, go to settings and give yourself permission,
admin permission. I'm like, I mean, why do I have to do that to get access to that?
But that is, that is what I figured.
it out. So try it tonight. And let me know if like, that helps.
Okay.
I'm sorry, what is what was that for?
So if you couldn't get remember, you sent me a message that you
put in a sense, you wanted to get your top six terms, we're
not getting any results. Right? I did the same thing. I sent you
a video on that. I did the same thing. I got a lot of results,
right. And the reason is that you don't have permissions for
your own brain. So go to brand registry, that is what I'm
figuring out. Go to brand registry, go to set settings,
and then give yourself admin permission. If you're not able
to do that, reach out to brand registry to help you out. If
you're a brand registered, reach out to brand registry to help
you out. Tell them you're not seeing some results. And they
will help you out with that.
So you said it's brand registry settings and give myself
permissions.
Give yourself admin permission and ownership permission.
Okay, um,
we will try and finish today in exactly two hours. There are a
couple of people that joined us, I just I just want to make sure
they are in the room.
Oh,
witness. Yeah. Tracy.
Tracy, are you here with us? I think I'm not familiar with that
name. Melinda, are you here with us today? And you can unmute
yourself. Susan, are you here with us?
Jessica, I just met Jessica today. Some, like some few
minutes ago, and she was going to jump on. Jessica, are you
here? Sherry, are you here with us today? Okay, Sherry just
registers. I'm hoping she gets the zoom link to hop on anytime
soon.
Quick one. So, and I'm hoping Tiffany also is able to join us
for breakout rooms. If Tiffany joins us, I will jump into the
other room that I wasn't in yesterday. And Tiffany can be in
the room that I was in yesterday. Any of you did your
homework last night? Like any anyone wants to share with me?
Were you able to complete your homework? Did you get stuck
anywhere that you want to share with me?
I have a couple questions. If I can share my screen with you,
Abby. Yeah, go ahead. Okay.
All right, don't mind my $50,000.
Okay.
All right, don't mind my 50 million tabs open, you guys.
It's for emotional support. We all have it.
Right. So, um, this is what I started working on last night.
And I just, I'm just wondering, because some of them are so many
like, for instance, like the stuff that I got out of helium
10 from magnet and cerebro. Even after I deleted everything
that was like, yeah, duplicated or definitely not relevant. I
mean, do you see this list? Like this is so much.
Okay, my first question is anything less than 500 searches
here?
500? No. So it's either 500 search volume or more.
Okay. Unfortunately, you will not be able to use all these in
your keywords. I mean, in your list, right. But it's good to
have them. So go to the next tab. That is what we're going to
do today. Go to the next tab on the sheet.
Oh, okay.
Right. So you're going to we're going to copy a master keyword
So if you have a product that has like 70,000 or a keyword
that has 70,000 searches, then even 500 search volume will not
be relevant.
Right.
Right. Because you get a lot of keywords from 70,000 to even
like 20,000 that are relevant. Right. But it means your
competition will be really hard when it comes to. So you might
need some of the lower search volume keywords to help out when
it comes to running ads. Does that make sense?
Yes.
But I will keep everything that you have on your sheet.
Okay.
Gives you an idea of what's going on.
Right.
So you might need some of the lower search volume keywords to
help out when it comes to running ads. Does that make
keywords you can work with.
OK.
And then the other question I have
sense?
Yes.
is this master keyword list, this
is my keyword, my master keyword list
that I used originally to launch.
Is that what I was supposed to put here?
No.
So the master keyword list is, look at all these product
opportunity explorer, the data that you've got here, right?
You can throw, what I do is I throw all this in ChatGTP,
access to remote different things.
And whatever is left, that will be my master keyword.
OK.
So can you give us a, like show us a demonstration of that,
of how you do that?
So I don't have keywords.
So let's do this.
You can either manually do this, right?
Or open ChatGTP, right?
You can copy all these keywords and access to remote duplicate.
One other tool that helps, it's in Helium 10,
it's called Frankenstein.
I don't know if any of you have used that tool before.
You can put all these keywords in Frankenstein
and tell it to remove duplicates.
So there are two tools to use for that.
Oh, ask it to remove the duplicates?
To remove the duplicates.
Most of these are duplicates, right?
And so whatever duplicate you want to remove,
and then your master keyword would
be the keywords that are coming out of that.
Does that help?
I think so.
So let me just make sure I'm understanding.
So like for instance, for instance, excuse me,
on the product opportunity explorer,
like one of the first ones that popped up there
that had the highest search volume was line dance popping
fans, which is different than the fans for line dancing
that Helium 10 was telling me.
So I just want to check the search volume for those
and see where they're at.
Like for instance, I know the one that Magnet gave me
originally, it was like 80,000.
So that would be one I would not want to use.
So I may want to use the line dancing popping fan instead.
Is that what you're saying?
In your lesson, right?
OK, so let's talk about master keywords first, right?
So with your master keyword, you're
going to put everything that you're
getting from product opportunity, everything
you got from top six terms, every keyword
you got from Amazon.
So what you're doing is adding all these data,
removing duplicates.
Because there are some keywords here
that are repeated in all of these, right?
So you want a bunch of keywords that are not duplicates,
and that will be your master keyword, right?
So looking at the search volume, you're
saying this one, the first one from product opportunity,
had a much higher search volume, right?
About 80,000.
You want to run for it.
It's relevant to your product.
So you can start your lesson with it,
and it's important you start your lesson with it.
Doesn't mean you have to run ads on it.
It will be too expensive for you to run ads on it.
OK, got it.
Does that help?
It does, yeah.
OK.
Thank you, Abby.
You're welcome.
Anyone have questions on Spreadsheet?
We're going to actually go to the second tab of Spreadsheet.
So let me share my screen real quick.
And you can stop me any time.
I want it to be conversational like we had yesterday, right?
So day two, you're going to create an LBA lesson.
OK, I have hands up.
OK, Christine, go for it.
Sorry, I did have one question.
I guess we can go back to it later on the first tab
on the Spreadsheet, because I'm not sure if I'm
tab on the Spreadsheet, because I had some words that came up
that I never would have even thought
that my slim laundry hamper would have popped up on.
And I'm concerned if I should be using them,
but their searches are like through the roof.
OK, is it just generic keywords?
Yes.
OK, I'll put generic keyword in my description, right?
But my goal is not to go for that keyword.
What I mean by going is I don't want to rank
page one on those keywords.
You only want to rank page one on keywords
that are very relevant to you, right?
So if the keyword is.
Let's say this keyword is very relevant to my product and it has 80,000 searches like Carissa's,
right? I want to start my listing with this keyword. What I'm telling the algorithm is,
I want to rank for this keyword, right? You will rank for it, but then will you be on page one?
No. If you go for this in ads, you will spend a lot of money, but you are actually asking the
Amazon algorithm is, I am relevant for this keyword, right? But your goal, because it's
80,000 searches, is not to rank page one for this. Even if you want to run ad, it shouldn't be
the exact match. You will spend a lot of money on it if it's 80,000 searches. You can put it
in a broad match campaign, go very low on this, so you're getting some data on it. So you're getting
some sales on it. But my goal, if it's 80,000 searches, wouldn't be to be on page one for it.
And for PPC or for ads, follow the data. This might be your top six keyword, but if your search
term is telling you people are using baby knee pad without S to find your products,
the singular version, go for that keyword. Just follow the data. Because the data, you're using
the data, just follow the data. Don't listen to anyone. Just follow the data. That, like,
if you want to be good with ads, follow the data, always. Thank you. You're welcome. Carla, go ahead.
I think my question is very similar to hers. And as you were talking, it's almost like,
I think some of it is just not making sense to me because I don't have the whole picture. We
haven't gotten to the PPC part of it yet. Okay. But as far as, like, the master keywords,
I ended up with the same, just, like, a bunch of... So my problem...
...is window shelf. Okay. But it's suction cup, so a lot of, like, suction cup shelves came up.
So you're saying that's not specific enough because that's too broad.
...keywords. I only want the ones that are, like, the person is looking exactly for what I have,
and this is what they're typing in. Because then I only end up with, like, five or six. Is that
enough? It is. It is. And yesterday, I think you asked this question. Like, it's okay to have five
or six keywords, right? You don't have to rank on so many keywords. You just have to strategize.
Those five keywords, you have long tail keywords in there, right? And if you have very few keywords,
I would definitely run an auto-targeting campaign. You are discovering. So I don't have enough
keywords, but if I'm running an auto-targeting campaign, I want to discover more. So I'm telling
Amazon, bring me more keywords related to my products, right? Does that help, Kawa?
It does, but that's what I think, as you're explaining, because I don't even have a full
grasp of PPC yet. Some of it isn't making sense. So I think I'll just hope that it starts making
more sense the more training that you do. It will start making sense to you.
Okay. Why are you in the process though? You're doing keyword research?
Yes. Okay. Awesome. Okay. I'm glad it will start making sense to you as you go.
My product should be launching like any day. I should get noticed that it's at Amazon and my
listing is not ready. So I'm hoping by the end of this week that I'll be ready to have it all go
live. Did you do your keyword research? You did, right? I did. And I did the master keyword.
I got it all. And I even did it like in Helium 10. I had to do a bunch of workarounds to be able
to copy and paste. It seems like everybody's computer is different. But now I'm realizing
I need to go back and kind of go through that master keyword and take some of them out.
Yeah. And so that is why, and Jessica, good to see you. So that is why, Jessica,
so this is what I was talking about on our call today. So if you've got a done for you service
for SEO, right? They don't know your products that well. So you have to do your own research
and whatever master keyword you come out with from all the research you did here.
sit with it. What is really relevant? Highlight those relevant keywords, right? And we're going
to do that especially on this tab, right? You're going to bring your master keyword here. You're
going to find a set volume. You can do this set volume with Helium 10, but I love to do it from
Amazon site. It takes a lot of time, right? So you can easily do this on Helium 10,
and Helium 10 will give you this data. So you will highlight those that have low density. Okay.
I don't want to confuse anyone. Let's answer questions, then we'll go to day two. Jessica,
go ahead. Hi, Abby. Sorry. I know I jumped on a few minutes late. I did have a keyword spreadsheet,
but I can't find it in my folders right now. Is there an easy place to pull up the templates?
I will send you an email with this spreadsheet. Okay. Okay. Great. Thank you. You're welcome.
Whitney, go ahead. Yeah. Hi. So I am working with Amazon OneStep for my photos and my A-plus
content. And part of the package is them doing some keyword research and like copywriting.
So they sent me over this spreadsheet, and I'm wondering if what they sent me,
it kind of falls in line with what we're doing here. Like if I can use what they sent me along
with my own research. So I'm just going to share my screen really quick so you can see
what I'm talking about. And then just let me know.
Okay. Can you see my screen? Yep. Okay. So it's basically they did like a spreadsheet,
and then they highlighted like the main highest search volume and highly relevant in yellow.
Blue is like the second highest, and then the green is all remaining relevant keywords. So
I mean, there are several pages. So is this data something that I can kind of use?
I will do my own research too. That's what I'll do.
Right. Along with my own research. Along with your own research. So if you're
looking at this, you're pulling everything from Helium 10.
Helium. Yeah. Yeah. So do your research so you're able to know the report they are bringing to you.
Okay. This checks the box. Yes. And like if I'm hiring anyone, like I've worked with a lot of
VAs. I don't even let VAs run my PPC or do my keyword research. And the reason is I believe
my profit is tied to my ads. Every time I don't track my ads, we don't make any profit, right?
Yeah. So I do my research. Even if you are outsourcing,
understand that when they bring it, you know what you're looking at, right?
Okay. I like that you have this,
but do yours on your spreadsheet so you're able to check, yeah, guys, I want you to use this.
Don't use that. Okay.
And you're giving them reasons why, right? So you are able to, at the end of the day,
it's your business. Right.
So you're able to stand at a position as a CEO and advise them what they should and should not use.
Okay, cool. I think it would be helpful also just to have like a comparison between Helium 10 and
then Seller Central. Okay. And I just put in a request from my work to allow me to
have Excel on my computer. So hopefully that should solve the problem.
I hope. Yeah.
Okay, cool. Thank you very much.
You're welcome. All right, guys, let's start day one. Okay. Let's start with day one.
It will start making sense.
So today we'll be creating an FBA lesson, and it's going to be from your keyword that you researched
yourself, right? If you've got it done for you as CEO, I want you to do the research yourself
and find your own keywords and sit with your master keyword. Take those keywords that are
relevant, right? We'll look at the second tab of the sheet. When you're creating a lesson,
this is what, and guys, I'm not saying I've been successful with all my products, right?
But you have to be consistent with this. Last year, I was telling my team I had to let go of
five products. I know it's about 20 products, but I had to let go of five products. And the reason is
if you don't track it, you don't, I was literally working.
for Amazon. You will make the sales, so you get the money. By the end of the day, you're
not making any profit, right? So you have to track it. And one thing we also do is we
only think as sellers. We all do that. We want to, because we have keywords, we want
to start the lesson with keywords. You have to step away from being a seller when you're
creating a lesson and think like a buyer, right? I have a baby product brand. I always
have to step away from the seller perspective and look at, as a mom, when I buy this product
because of the emotions I get from it. So think about emotions your person will be getting.
And as you're creating a lesson, have a person in mind that you are selling to. It helps.
I have an outdoor brand, built it for myself. I love being outdoors. So I ask myself, what
will I be made from this, right? So think that way. You also have to get a skill of
adding your keywords because you also want to rank, right? Adding keywords, adding emotions.
So you are getting the Amazon SEO to Amazon algorithm to rank you and customers also falling
in love with your product. So it's a skill that we are going to learn today, right? And
we have tools to help us do that. So that's good.
So we are going to add our master keywords. And again, don't add everything on the master
keyword. Relevant keywords, right? Relevant keywords. And we are going to add them to
my list in Helium 10. Then we are going to use Helium 10 Lesson Builder to build our
lesson. And we are also going to... So who has used the Helium 10 Lesson Builder to build
a lesson before? Anyone? Okay. You're going to love it. I see in the group always, okay,
I'm stuck with writing my lesson. It's so easy. The only thing is it doesn't add emotions
to it. So whatever it creates, I take it to Chad GTP. I'm like, help me out. How do I
add these emotions to it, right? So that is what we are going to do today. It has AI built
in, so it helps us well. And then we are going to actually go to breakout rooms, use the
keyword for baby knee pads, and create a lesson. And yesterday, Tiffany sent all of
us away. What we are going to do is we are going to all come back in the room, and we
are going to share, like the two groups, we are going to share what our lesson looks like,
what we can improve on, right? So anyone has a list, I created some. Okay. Let me go back
to this one. Whose product is sawed wall moms? So I saw this, I'm like, I love this. I love
this. And you can see how the keywords are related to each other. That's mine. Oh, I love
that. I saw it this morning. I'm like, okay, I love this. I love this. So I'm going to use
Margo's keywords here. And I'm going to go to MadNet. Right? So if you go to MadNet, go
to analyze keyword, and please pull your computer to do it for me. Get your master
keywords. Go to MadNet. And go to analyze keywords. And you're going to drop those in
there.
So you went and copied and pasted from the spreadsheet?
On the spreadsheet, from your master keyword.
And then hit analyze keyword.
You can always catch the replay of this.
Of this later. Oh, come on.
My computer is frozen.
Mine's doing the same thing yours is.
I hope it's not Helium 10. Okay, let's see.
Anyone had it open for them?
Mine just opened, it worked.
Okay.
Let me stop sharing.
Kaylin, you're going to walk us through this today.
Okie doke.
The more you do, the easier it gets, right?
So let me stop sharing.
Can you share with us?
Sure.
Okay.
Can everyone see my screen okay?
Yes.
Okay.
So scroll down.
And this is the data you're going to get, right?
But we don't need everything here.
So you're going to customize.
And the only thing we need is search volume.
And title density and competing products.
Say that again?
So you need search volume, competing products, and title density.
Right?
So we're clicking those in order to change the highest to lowest.
No, not yet.
This is just what we're including in the columns.
Yeah.
We're just customizing the table.
So you're just making your own.
How did you do that again?
Yeah, sure.
Let me show you.
So up here, it looks like the little settings button.
Customize settings.
Yep.
Go to search volume.
So check on search volume, title density, and competing products.
So deselect all, search volume, competing products, title density.
Yeah.
Should I keep this one down here, Abby?
Yes.
Just keep that for now.
And then just.
So you have just these three.
And Kaylin, can you export like we did yesterday?
And we'll copy it.
And we'll add it to the sheet.
Yes.
I will show you why I do this.
Right?
Okay.
Am I putting this on a different sheet?
No.
Yeah, but the second time.
Okay.
You already did yours.
Is it yours?
We, I have another blank one.
We did it with the knee pads yesterday, but these are my.
This is my product and my keywords.
Okay.
So we'll change the one from the knee pads yesterday.
Okay.
Do you want me to go back to helium 10 and change to knee pads?
Hold on. Hold on.
Let me see.
It's working.
Okay.
Where was that?
So don't change it.
Just add it to the sheets.
Okay.
So we'll keep going.
Where did I put my sheet?
Keywords.
There we go.
Okay.
So we're doing.
Is it going here?
Okay.
Oh, second tab.
Thank you.
Okay.
Oh, great.
Okay.
I don't think I copied and pasted it yet.
You can even import it.
But if you want to copy and paste, because we need the whole data here.
Oh, the whole data. Okay.
No problem.
Okay.
If we are looking at this, right.
And can we, can we sort by say volume?
Can we have the highest to the lowest?
Yes.
I think I have to add a.
A sorter.
Hold on.
Insert.
My helium 10 is working as well.
Okay.
Oh, drop down. There we go.
Right.
Insert drop down.
Done.
Okay.
And then.
Caitlin, you got to have it all highlighted or only that row is going
to go.
I think.
Oh, highlight all of this.
you need to basically filter everything or else all of it,
the only road that's going to filter is just your search volume.
Everything else is still the same.
I think she only wants the filter search volume, right?
But you won't change the rest of the columns with it is what I'm saying.
Oh yeah. Cause you only got that one highlighted.
So maybe, so do this.
So highlight the corner and see the corner box way over there. The left hand.
Highlight that now, now do your search and that should make it go.
Okay. How did I, how did I do that?
One will do insert
is drop down the right thing to pick.
You should be able to look at that. Okay. You did it all in all of them.
So if you see the little arrow next to search volume,
the down arrow there next to the word search volume,
um, yes. Over here.
Well, yeah, maybe you can do it from there,
but I was looking in the actual document itself, but click that.
Okay. Should I get at, should I undo what I just did with all these though?
No, no, no. Should be fine.
So let's click that. Okay. Nope. That's not it. No. Okay.
Go to see where search volume. The word is in column B.
Yes. Click that arrow. Now you should be able to search.
You should be able to do an assortment search.
At least that's what it should do. Oh, there you go. Okay. Awesome.
Cool.
I think it only did the first row cause you want to highlight it all of the
others. Do you want to do
less, less, less continue. Right.
All I wanted like you guys to know by said volume,
you can even do it on magnet before like bringing it in here.
Yeah. That's probably what I should have done.
I could have just changed it here and then we download.
Exactly. Okay. Let's just do that. Cause I don't know what
export data. Okay.
So are we moving away from magnet right now and going back to our
spreadsheet? We are going to a spreadsheet.
You're just pasting in a spreadsheet. Right.
And then I'm going to show you.
I just want to get rid of this. How did I, Oh, there we go. Okay.
Oh no. I got rid of that.
Here we go. Okay. So when you do this,
right. It helps with
the first thing you're looking at is said volume.
So looking at Kaylin's product, the set volume is 71,000.
Look at the number of competing products on that keyword.
You have 5,000 other competitors to compete with.
You have 23 out of the 5,000 having the main
keyword in their title. Right.
So it gives me an idea that if I go for this keyword,
of course I had to have this keyword in my, in my title. It's important,
but then my focus should not be on that.
I will be competing so much with so many people to rank on
that keyword. On the other hand,
if I had grounding sheet 71,000 competing
products, 5,000,
but I had only two people using it in their title,
I know I have to go for this keyword.
Does that help?
I don't understand.
That's a beautiful thing that Margot. So Margot, let's,
let's take another example, right?
What you're looking for is all these keywords are relevant to my
product,
but knowing how many competing products on it,
on it, knowing how many people are using it on their,
in their titles helps you rank and also helps
you know how to use it in, in your listing, right?
So Helium 10 listing builder will build it for
you, but after it's built it,
you sit and decide which keyword goes where
in your listing. It's really important, right?
So what did the numbers specifically mean?
So you've got 71,000 people that searched out of
5,000 products and only 23 of them had those keywords.
So it's okay. So you have.
this keyword, you have 71,000 people searching for it a month, right? And you have 5,000
other products having this keyword somewhere in their listing. So does it mean they are all
grounding sheets? It could be they are all not grounding sheets. It could be other products.
But as long as they have this keyword in their list, they are competing with you, right?
Out of the 5,000 who have this keyword somewhere in the list, 23 have it in their title,
right? You want a keyword. The first keyword you want to start your listing with is your top search
keyword. It's really important. You want the algorithm to know this is the keyword I want
to go for. So these top three or even the top three and then the one that's 19 and 15,
she's going to want those in her title? She's going to want especially this one in her title,
the first one in her title. That is her main keyword. I wouldn't put grounding marks in my
title. 10,000 competing products. 45 people have it in their listing, in their title.
So that's my TSCRK and that's on my campaign right now on that. That's the one that's giving
me the most purchases. Is this your top search keyword or the grounding sheet is your top?
This is my TSCRK right here. This number used to be much lower. This must have boomed in the last
six months. This number changes a lot. You have 10,000 grounding marks on Amazon. It only means
that there are products, 10,000 products with this keyword somewhere in their listing. So whatever
it's on your sheet and it's your top searches, that is what you start your listing with.
The others you decide based on competing products and rank, where to put it. If I'm starting
my title, I will start with grounding mark. The next one will be grounding well mark.
Look at how many people have it in their title. Just one person, right? And you have 10,000
people searching for that. So I would definitely have this keyword in my title.
I think I do, but yeah. Okay. That's good to know.
So easy to rank on that keyword.
Awesome. So aim for like low title density.
All right.
Any questions on that before we move on?
I do have a quick question. What, the difference between having some of these relevant keywords
in my bullet points as opposed to title? Because I have pretty much everything at least somewhere
in my bullet point, my about section and or title. So is it less important for bullet points?
But your title carries the most weight.
Right. Okay.
Your first keyword. So if you're building a listing and we'll see that in listing building,
there are some categories, Amazon will want you to start with your brand name.
If you're being forced to put your brand name, that is fine. But if
it's not a requirement for your category, then you have to start with your brand name.
But if it's not a requirement for your category, don't start with your brand name.
Start with your top search keyword, the most relevant keyword to you.
Start with that because you're pushing the algorithm.
You're forcing it to learn what your product is about.
Right. So start with that.
Your title holds the most value. Then it goes to your bullet point.
And usually because of A-plus content, you don't have description.
But when you're creating those images for your A-plus content,
make sure you are adding keywords in there as well.
Okay.
Kayla, I'm going to stop sharing your screen.
Yeah, of course.
Carla, go ahead.
So are you able, if I tell you what I'm looking at on mine, are you able to just
give me a little clarification to make sure I'm thinking through this properly?
Shay, it's with me.
I don't know how to share my screen.
And I will tell you, I had to do an update on Zoom.
And so now even Zoom looks completely different than it did yesterday.
And so I'm still trying to toggle through everything.
So my keywords all have so many...
Many of the same words just phrased differently window plant shelves window shelf for plants plant window shelf they're all windows still planter and with the title, though, we can only use the word twice now so when I I don't have much to choose from.
Before I run out of being able to even use the word, so do I want to because, like the ones who have the highest search volume 8000 but then the title density is 19 that's my tsc RK has a.
So that would be the first thing I use.
But then there's one that came up that now i'm like I may not even need to use this it's plant shelf in door has a high but that's not probably.
related closely enough if i'm thinking correctly Okay, so, then the next would be window shelf for plants, which is almost exactly like my tsc RK.
And the title density is 10 with a 4000 search volume, so how do I.
I just don't know how to get all of this or like how to choose how to phrase it to do I just use those two that are the highest and then fill in the rest of my title with like just details about my product.
Okay, so we're going to do that.
Okay, the next thing we're going to do right so at least you know what to start your title with your main keyword.
Right, then the next keyword should be relevant low title density it's really important it's so easy to rank on keywords I have no title density, especially when you're really relevant to you now, if you have that where do you go from there, then next, how do you create a lesson and how that is the next thing i'm sharing with you.
Can I ask one question about that the ones on mine that have low title density also have a much lower search volume so does that affect it do I still want the low title density, even though the search volume is significantly lower.
it's 4000 searches the second one that you said that is not that is good.
For you, so like I have a lower title a window plant shelf.
has a for title density.
But the search volume is only 2000 so that's what i'm like, how do I know which one is better so.
If your highest level is 8000 and you have another keyword that is 4000 and you have another keyword that is 2000 a total of that is about what 16,000 so 2000 said volume is high.
Right and the other key was you're not just leaving them you have them in your bulletin if you don't have a plus content, you can write a description, but I will highly recommend a plus content in your a plus content, you can add as many of these keywords as possible in your in your photos.
color you okay I lost you okay doesn't make sense.
I think so um i'll just have to figure out how to decide like balancing the lower search volume, with the lower title density as.
All the goal is not just to rank on higher keywords if you're not relevant, you will be hitting your listing and then Amazon will push you because you're not relevant, so you'll see that with time your bid on those keyword will keep going up and up and up and up.
you'll be hitting your own listing right so even if the keyword is 1000 said volume and it's relevant and title density is low, I will go for that I will throw the other keywords places in my lesson.
Right.
Then, there would almost be like my second closest related keyword should be what I go for next in my title.
Yes, it's most specific regardless.
As long as it has a high enough search volume.
Yes, so you mentioned one that had 4000 searches and they had 10 title density.
My second.
Okay, second keyword right so let's go to less than building.
And if if you're on helium 10 you're going to go and look under optimization less than building I love using this way, if you have learned.
You can actually come here and improve your listing right.
How did you find listing building again.
So please.
Go to the dashboard.
Yes, so go to dashboard go to tools will be on the lesson optimization right here lesson optimization lesson builder.
Are you all there? Nicole, okay.
Have I been missing you in all the e-mails?
I'll make sure to send you.
Nicole, I can't hear you, there's no volume.
Nicole, you can drop it in the chat too.
We can hear you, so you can drop it in the chat.
On ListenBuilder and Carissa,
you can always come here and improve your listening.
I'm sorry, this is a premium.
This is not included with my service.
Is anybody else coming up with that?
I just downgraded to platinum.
Do you have platinum?
I have the, I don't know,
it's $1,000 a year.
Is that platinum? What does everybody else have?
It's showing that I have a free trial of 30 uses.
For ListenBuilder?
Yes.
Is everyone seeing the same thing too?
Write it for me, Helium 10 ListenBuilder AI beta.
Okay, click on it.
Is it allowing you to go into it?
Yeah.
I got that too, Margo.
I think it's okay. I have platinum and it said we have 30 free uses.
We probably don't need to do much more than 30.
Yeah, I just clicked okay.
Finally. You're going to go to Add a Listen.
For Carissa and anyone who have launched,
you can go to Optimize your Listen.
It will also help you with Amazon Post.
I schedule my Amazon Post from here.
I sit down on Saturdays,
schedule all my Amazon Post for the week, free advertising.
If you're not doing that, do that.
We are going to create from scratch.
You're going to get started.
We don't have a listen.
We're going to start building.
If you're following, I want everyone to follow along.
If you get stuck, please talk to me.
I know Margo, everyone.
Yeah, go ahead, Margo.
I'm sorry.
No, no, no.
I clicked what you clicked.
Let me see.
I don't have any keywords.
You have words.
Okay, go ahead.
I do, but do you have words from my list?
From my list.
Yeah.
Is everybody seeing what I have here?
Do you have that on your screen?
You don't have any keyword lists.
Oh, is that what it's telling you?
Yes.
Okay.
You can also manually add your keyword here.
You can manually add the keyword from your master key here.
Right?
Does that help?
Okay.
I have it added to my list.
And if you have it added to your list, you can pull it, right?
So I'm going to pull one that I was trying on this one.
It's funny.
I added Margo's sword stuff to the baby keyword thing,
but I'm going to add it to my bank.
So it will add it to the bank right here.
If you added it manually too, it should do the same here for you as well.
Right?
You're going to create it as a looks, but then when you finish,
you are going to sit down with competing products and title density
and tweak this on your listing.
But this makes it so much easier.
Right?
So you're going to hit next,
and then you're going to give your product features.
So if I'm going with the baby knee pad that we used yesterday,
some features that I can think of is soft material, breathable.
What else?
Like any other feature you have for the product, throw it in here.
Right?
So Helium 10 is telling you it's optional to add brand,
but for some categories, Amazon will force you to add your brand name first.
If you're being forced, you can't control.
that. But if it's not requiring you, please don't start with the brand name. You want the algorithm
to pick your top search closest related keyword first, right? So I will not start with my brand.
I'm going to put my product name here. And for here, I want you to put your top search closest
related keyword here for product name. Yesterday, I think it was baby knee pads for crawling.
So this is why I don't really like Nesting Builder. And that's why I sent it to Helium 10,
right? I mean, to charge ETP, right? Because I sell kids brand. And for moms, we want to feel
the emotion attached to it. I don't see emotions here. You can choose, if you're selling
an educational product, let's say a puzzle for kids, you can have an educational tone to it,
right? But if you want something of a storytelling, how a mom will feel, I will
take the results I get from here, and I'll take it to charge ETP and give charge ETP some prompt
to add feelings, emotions to your lesson. It helps a lot, right? So I'm going to choose
formal for this. And I'm going to put my target audience here. So this will be moms with babies
six to maybe 24 months. I'm just throwing in something there, right? If you have special
words you want to avoid, you can throw it in. And you just hit, write it for me. Let's see
what it comes up. Right? So you guys know why the sword is coming out first? Because I copied
Margot's stuff, right? So that is where it's starting from. And Helium 10 does well putting
the keyword with your top, I mean, with the most volume first, right? And so Margot's keyword,
sword will mount, was the highest on my list, right? So this is what it's coming up with.
If I don't like it, I will say discard and it will try again, right? If I want to use suggestion,
I can use it. But what I usually do and what I would recommend, copy this, take it to charge
GTP, add a prompt. Hey, make it a storytelling. My audience is a mom of this year. Add some emotion
to it, right? And whatever charge GTP gives you, take that because you're starting from,
I also give it Amazon's, like use Amazon's required title characters, right? Which is,
it should be below 2000. You get that. Then you sit and say, do I want this keyword here
by looking at your title density, right? So it makes it so much easier for you, right?
I can say, write my bullet point for me.
Christine, just one second. Okay. I want to see what, okay. So this is what has given me for my
bullet point. Again, I will take it to charge GTP. Hey, can you add some emotions here? My audience
or my target audience is a mom, right? And see what it will give you from this. So I will always
start from here, from this. Now you sit down and say, do I need this keyword here? This is a
Spanish keyword. Do I need that here? I'm looking at the title density I want. Do I need that there?
Or I can move it somewhere else, right? So that is less than building. Christine, I see your hands
go for it. Sorry, I couldn't get my mute off. I didn't see a product characteristics. How did you
add them? I don't know what I'm doing wrong. I didn't see how it was going. Like, how did you
add another one up there? Oh, here. Yes. You just, you just keep adding. It didn't work for you. So
soft. Hold on. Soft material. I hit enter. Oh, okay. Right. Yeah. I was trying to click over
here on the left-hand side in the words that were under the word roots. So that's why I couldn't get
it. So apologies. Thank you. You're welcome. Any questions on this? So this color, that should make
lesson so easy. You create the lesson, then you set what title density, which keywords you want to
change here. The most important of your whole lesson is your title, right? Your main keyword
first, even with high title density, because most people are going to use that keyword anyway,
right? Then the next one will be relevant keyword, but least title density. It helps rank you quicker
on that keyword. So even if you are not ranking on the main keyword, you know the other one is
doing well gradually, right? And then it will help with ranking, it will help with PPC as well.
Any questions on this for me? Melinda, good to see you. I was saying I haven't seen Melinda here.
Any questions?
Isn't this easy? I love that you said. It's so easy. Like if you do that, I think for me,
I think the main thing is the keyword research part. If you do your keyword research, the lesson
is so easy. And you put the keywords at proper places, it makes running PPC so easy.
Okay, let me go for it. Could you show an example of the middle option for those of us that are
doing the optimization for listing? Like if we already have our listing created? I just did it,
and I want to make sure I know where to edit and things like that. Do you want to share your screen
with me? Sure. Hold on, hold on. Maybe I have something in. Yeah, the middle one. Yep. And then
I just picked my ASIN. You drop your ASIN here. Let me choose this one. Thank you so much. So I
actually redid most of my listing. Okay, let me see this. If you just launched,
and you are not more than a month, don't redo your listing.
You will lose all your ranking. No matter how much of PPC you spent, it becomes expensive.
You have to re-rank yourself again. So if you're not within a month, I wouldn't redo my list,
right? If you're more than a month, and with your PPC set terms, you are finding that customers are
finding you with specific keywords after you've done your research, then I would advise you to
rewrite your listing, because that is what you paid for. You paid to get data from Amazon
through PPC. You have the data. You have to use it to optimize your listing. So what you do again
is you drop your product characteristics here. Kaylin, give me some ideas of your product.
For my product or for yours? I thought I was doing your product. Okay, let me use that.
Okay, I think lightweight will describe my products. Lightweight. Glossy.
Non-stick. Okay. Right. And I always choose advanced, right? My products, this is a basket.
Okay. More decor.
Maybe friendly. And again, I'll always go back to Chad JTP to help me out, right? My tone should
not be friendly for this product. My tone is more active. So I have a brand for kick sports.
So it's more active children, active boys, right? So moms or boys in sports.
Right. Hey, Abby. Yeah, go ahead. So what you're in right now looks different than what I am in
for optimizing an existing listing. And I think that's what Kaylin was talking about too.
This screen that you're on right
now doesn't look like what I'm looking at.
Kevin, are you seeing this?
Yeah, it does.
That's the same that I have.
Oh, it is?
Yeah, it is.
I just wanted, yeah, I wanted to know
if I should still put in like those characteristics
and the tone and all that,
but I see that you are right now,
so I'm gonna let you do that for mine
and see what it says.
I will, I will.
Then you, the good thing is if your,
if your, your Amazon account is linked to Helium 10,
you can just sync it to Amazon.
And everything goes into your listing.
You don't have to copy and paste on Amazon.
So when it, so all the stuff in the green highlights,
that's just telling me those are all my keywords
that I put in my bank and that it's showing me.
Okay, perfect.
So like the one that we saw for me,
grounding sheets,
that's in my like first or second bullet point down there,
but it's not in the title.
But I like my title and it has a lot of the other keywords
and I could move it there.
But I'm wondering if, like you said,
I don't wanna lose my rank
because I'm starting to like get moved up.
So I'm not, now I'm not sure what I should do,
if I should leave it for a little bit and not change it.
No, don't change it.
How long ago have you launched?
You know what?
I forget, but I can look right now.
Where does it, does it tell you when you're,
I launched sometime at like end of February,
beginning of March, maybe March.
No, don't change it.
Okay.
Don't change it.
If you're picking up on rank on that keyword,
I wouldn't change it.
Okay, okay.
But I can save,
like if I wanted to play around with this listing builder,
can we save it and then come back to it later
to use some things if we wanted to?
Yeah, so this have been here since when?
I think I changed this listing in general, right?
And it will keep it in for you.
It will keep it in.
Okay, cool.
Okay.
Any other questions on this?
Otherwise we'll go to breakout rooms.
Carissa, are you okay?
I just wanna make sure.
Are you seeing the screen?
Yeah, so I think maybe it's because,
maybe I just didn't get to that part perhaps,
but when I go into the listing optimizer
for my existing product I have on there,
it just doesn't look like your screen.
Okay, I'm gonna share it so you show me, right?
And for Carissa and Kaylin,
if you're not using this for Amazon posts, please do it.
It's free, right?
So use it to write it for you.
Oh, wow, okay.
And put it on Amazon posts.
Okay.
That's free advertising for you.
Oh, thank you, okay.
Carissa, I'm gonna stop sharing.
Share, then we'll go to breakout rooms.
Okay, one second.
I'm trying to,
cause I was doing this on my MacBook
and I'm trying to pull it up on my other computer,
where I have Zoom at.
Oh man, where did it all go?
It took it away.
Oh, that's stupid.
Hang on one second.
I'm gonna have to pull up Magnet again,
or not Magnet, listing builder again,
so that way I can show you.
Okay.
Blossom on Atlanta.
All right, here it is.
Okay.
Share.
Okay, so I think it's because I haven't,
maybe it's cause I haven't got that far.
I came in, instead of using it from a list,
I already copied and pasted my keywords,
but I'm gonna narrow them down
cause I was just kind of like playing with it,
but I'm gonna narrow them down later
cause I didn't do that yesterday.
Whatever keywords you have,
just drop them in and let me see what you had seen.
Okay, that's like, oh, biscuits.
That was the wrong thing.
Okay.
Figuring that out if you have any questions you can unmute and ask as well.
How are you feeling?
How are you feeling about LISTEN?
Builder, any questions?
How are you feeling?
Drop it in the chat for me.
I want to know why everyone is sad.
Thank you.
I can't wait for you to try to draft.
Okay.
I'm feeling great.
So, Christine, great question.
I usually use about five.
I don't go but try it.
Try it out.
Right?
I usually use five.
And for Jua, I know you said you had a product added to your main product.
That was your innovation, right?
Yeah.
So you can put that as a feature so that it will bring it in the title.
Feeling great.
Margot, okay.
Margot, how can I make it great for you?
I don't know.
I think I just need to play around with it a little bit.
Okay.
I didn't want to.
Yeah.
So.
And I'm glad we.
Okay.
If you have any questions, post it in the group and we will also put you on
there as well.
So I just grabbed like some of them, Abby, and I put them in here.
So I.
Like right now.
It's kind of like a draft.
Okay.
I wouldn't even look at title density now.
I would let it create it for me.
It will highlight those keywords you're using.
That is when I was subbing those.
With good title densities and all that.
Right.
So right now you will add it to bank.
Right.
And you can always.
Yeah.
Can I delete it later?
You can, you can.
Okay.
Oh yeah. So I wasn't there yet. All right.
All right.
Okay. I'm just watching for now. And so I can get caught up. Okay.
Awesome. But how is it going for you?
Melinda. Okay.
I'm hoping you can catch the replays for yesterday.
Okay.
Thank you ladies for sharing that.
So Carissa, you got it, right?
Yeah.
Sorry. Yes, I think so.
Thank you.
Awesome.
All right.
All right. So you're going to go to breakout rooms.
Unfortunately, Tiffany could not join me today.
I will figure it out.
I'll go to YouTube and find out how to move.
Between the rooms.
Okay.
So I have.
Five in each room.
I just want to make sure I put the same people that were in.
Okay.
So Carissa, Udo, and.
Who else was in your room yesterday?
Margo.
I think.
No.
It was Margo in the room yesterday. So.
Margo.
Okay.
And I'll be joining you ladies.
So what we are.
baby knee pad research, right? I want you to pull
title, density, set volume, competing product. Use listing though that to create a listing.
So one patient should share their screen and walk through it. I want the whole team to get
involved. The more you do it, the easier it gets for you. So let's go and do this. We have 30
minutes on the clock. We should be done by then. All right. So great job today. I'm hoping our
group community thing is it's worked out and I'll keep you guys updated. So your homework today is
use your own keywords and create a listing. If you've listed before, go back. What can you
change? What can you make better about your listing? And then we will meet tomorrow. Tomorrow
we'll be talking about PPC budget. I had a budget calculator in the pre-workshop
document. I'm still changing some things. So don't start with that, but it will be ready tomorrow.
We will start with the budget. If you don't start with the budget, you don't know what you're
spending. I wouldn't do that, right? So start with the budget. Know how much budget, at least an
estimate of how much you use to launch and how much you use to sell through if you have a thousand
units. So we'll start from there and we'll create some PPC campaigns tomorrow. So awesome job. Also
after all the workshop, if you want to work with me, we will see if it's a good fit. We have
strategy packages. So we'll talk about that tomorrow. So see you all. And if that group thing
works out, I'll send you guys an email. All right. Thank you. Thank you so much.
Appreciate you. Bye everyone. Bye. Have a good afternoon, everyone.