Hi, everyone. Good morning.
Oh, good afternoon where you are. Good to see you all.
Good morning.
Afternoon.
Good afternoon. Good afternoon.
Good afternoon. I think I am afternoon to so good afternoon. Good morning.
All right, my first question will be that everyone find your way to the group.
Yes.
Okay, if you did not, please let me know.
Um, so my name was listed. So that means that I wasn't, but I clicked on it, and then I found out.
I had my Rainmaker account has some names, dear of bocce green, something like that.
Okay, so I had I got that changed.
But that's as far as I got.
Okay. Um, so will you need support with that model.
I need to try I need to try it again I forgot to. I forgot to try it again. Okay, so oh so the Amazon launch relock. Okay, it wasn't there at first.
Okay, okay, I see it I'm here. Okay. Okay, awesome. Any other person in the one putting get in.
I couldn't.
Okay.
I clicked on the.
Sorry.
I clicked on the link in your email, and it brought me to first time here and having a password but is that not correct. Is this a part of like deciding for the Rainmaker account.
So it's, it's actually a remake.
Right, we are actually going to migrate everyone on Facebook to that app. So, Jessica try logging in and see if it will give you access, if it gets you access you should see this workshop day.
Okay, well, on the Rainmaker Academy.
Yes, it's actually an app, not like an academy, it's an app, it's a web app, you can access it on web you can access it on mobile too.
Wait, Abby, is this going to be where like all the other courses are for Rainmaker.
No.
No. Okay, yeah.
I had to create a new, I put my email in and then it said create new password I created a brand new password and it let me in. So it's not going to be the same login as your Rainmaker, your regular Rainmaker.
Awesome. So it looks. Yeah, you're welcome because I thought the same thing I'm like well I'm not supposed to create a new account but you are creating a new account.
So you can just start over as if you refresh but once you log in it knows your name it's going to have this workshop in there and everything.
Yeah, I just got on right now and just what Kaylin said. Yeah, yeah. So you've all been added, I think I see 15 people but there were a couple that she mentioned that they needed to actually create an account.
I'm trying to find my email that I sent yesterday.
If your name was in that email, then.
Hold on.
So maybe I'm looking at something else though so where, where did that when did the email get sent with that link.
If you're already on email.
You just go on to your Rainmaker app and go to the Rainmaker farm it's on the left.
So on your left column.
So, in the courses.
If you check your email from yesterday you will see.
Yeah, she made it really easy to just go in there.
Yeah.
You just click the link from yesterday so that's probably.
Teresa, you, you did not get any email from me yesterday. Hold on.
Okay, I think I see your name.
I'm double checking again right now.
Because I got I got the other email, not from yesterday but the day before.
And my name was in that one.
Too many.
And my name was in that one.
Too many.
Yeah.
Anyone see that email? Do you see Carissa's name in it?
I see her name below, but let me see.
Because you did mention three people's names that need to be registered on the app.
Was Carissa included in the three people?
Yeah.
She was included in the three people?
Yeah.
Okay. Carissa was not included in the three people.
Is it? Let me check that again.
It was me, Margo, and Nicole.
Oh, Caitlin. Okay, Caitlin.
Yeah, I see Caitlin.
Let me see if Carissa is on.
Let me check to make sure. I thought I see Carissa too, but let me check.
No, it's just me.
Is this an email?
Best way to do this, somebody has the link for her to join.
Can somebody drop that link in the chat for her to join?
Sure.
Carissa, what's your email?
It's my name, CarissaVanEvra at gmail.com.
Oh, you can even drop that link here.
Just drop it in the chat.
Yeah, Caitlin. I see Caitlin.
I can drop the link in the chat.
Oh, someone just did, Carla. Okay.
Thank you, ladies.
Is it possible that you could resend the email?
I don't know what was in it, if it was like anything like important.
Else besides the link, but.
I can send that, but it was mainly the link.
And inviting all of you to that group.
Right. So you can ask your questions there.
I don't see a lot of interactions, but please interact as much as
possible.
We've been given up to end of tomorrow, but I'm reaching out to them to.
Extended to Monday.
That's what I was going to ask. Yeah.
Okay.
I know some of you will take time to watch the replays.
I don't work on weekends, but my plan is to hop on.
Saturday morning.
And maybe in the evening and answer some questions for you.
I'm not sure I can do that on Sunday.
So drop us much question there on.
Saturday for me and I'll hop on and answer as many as I can for you.
And then the link is going to be gone.
Okay.
On the remake.
That one's going to be on there.
So the one in your app.
You paid for it.
You pay for the session.
So that should stay for you.
Yeah.
That is going away.
Yeah.
I have a question when I, when I click on the link.
For the Rainmaker fam.
There's the Rainmaker community.
And then there's this launch relaunch.
And then there's the, the, the, the.
Yes. So that we don't have it populated yet.
So we will.
Community there.
The goal is to have that done by the end of me. So we are working on.
Courses are still in the academy.
Causes are still in the training portals.
Everything should stay there for you.
Right. So wherever you find your courses.
They are not moving.
Okay.
The only thing that is moving is Facebook.
Facebook.
We'll be moving in the future.
Everybody will be in this app.
By your process should stay wherever they are.
Okay.
With that.
Taking care of.
Couple.
Okay.
And yesterday we didn't have that.
I just want to make sure everyone is here.
So quickly. And today it might be a long day.
I'm trying to run through stuff.
So.
Just give me a yes. I'm here. Okay.
You know,
Are you here?
I know I had your voice.
I know you're here.
Whitney. Are you here?
Yes.
Hi.
Okay.
I just talked to you.
Tracy. Are you here?
Okay.
I just talked to you.
Yeah.
Christine.
I'm here.
I'm only going to be able to be here till one o'clock though today.
Okay.
You can always catch them.
And let me know if you have any questions.
All right.
Thank you.
I'm all right. So you come in as well.
Melinda.
I'm here.
Yes.
Can we say you're here? Nicole, you're here.
Yes.
Susan, are you here?
Yes.
Jessica, Jessica, you're here.
Sherry, is Sherry here?
Okay.
I just want to make sure I'm serving everyone
who paid for this.
Okay.
Let's start today.
So how has day one and day two been?
Give me some numbers, one to 10.
Day one, day two, how are you guys feeling?
I love that.
Okay, I love the tens.
Okay, so far so good.
I love that.
Nicole, how can, what got you to a nine?
And how did you get to a 10?
Well, I'm just gonna put,
I'm gonna put 10 for you, but nine for me
because I'm still playing catch up.
But you know what?
You opened my eyes because my product
isn't in the totally wrong category.
And I was doing, I took the day off from work today.
So I was doing the keyword research.
And as soon as I went to this refrigerator organizers
and storage, everything opened up.
I was like, oh my God, I've been in the wrong category
the entire time.
So I thank you for that.
Okay, awesome, awesome.
I'm glad I could help.
Thank you.
Okay, Carla, seven for yesterday
only because it felt like we didn't get
all the way through finishing a list.
And oh, I was missing.
Yeah, if we have time, I'd love,
like I know we got through the title,
but I had gotten that far actually personally,
like on my own, it's like the description
and how to write it and the bullet points
and like actually finishing it.
I don't really know the best practices for the rest of it.
So I know we need-
You use the same things, right?
The same thing you're applying to your title, right?
You're prioritizing your title with keywords first.
Then the other title, other keywords that are relevant
goes to your bullet point, then your description.
Description is not really important.
I will highly recommend A plus contents.
Because of the images,
you convert better with A plus content.
But when you are creating your A plus content,
even if someone in Fiverr is doing it for you,
send them keywords to put in your, in creating it.
Because you get rent for those keywords
you're putting in there, right?
So pick those relevant keywords and put it in there.
So basically, if you're doing A plus content,
all that you're doing is you're listing
in your bullet points.
I keep hearing people talk about the back end though,
and I don't know what that means.
Like when I got my done for you,
they gave me a whole list of search term keywords
that are like completely random.
And I watched the explanation for that,
but I don't know, I don't even know where that goes.
Have you started creating your listing?
I have, it's a lot.
That's why I was for like a walkthrough.
Okay.
We have other things that we need to cover as well, so.
Yeah, we have a lot to cover,
but it's so easy though.
You try using Helium 10 for this search terms,
back end search terms,
and compare it to where you go for your done for you, right?
And then actually Amazon gives you a spot
where you put that, right?
If we are able to go through everything,
which I doubt, it's gonna be a long day.
So we take breaks,
but if you're able to go through everything,
we'll do that as well.
And you also have the group.
You can ask questions in there as well.
I'm pushing for Monday for us, Monday morning.
Carla, I don't mind helping you with that stuff
if you wanna, we can friend each other on Facebook
and we can meet one-on-one and I can walk you through it
and show you where the back end is.
That would be amazing if you're willing to do that.
Yeah, of course.
Yeah, I'll show you how to add the keywords
to like the alt text and all that and everything.
I don't mind.
Yeah, you can connect.
I've been using eBay for years.
And so when I went to Amazon,
it was completely like, it's completely different.
So-
Yeah, yeah.
And the best part is Amazon changes every year.
So that is the best part.
You have to, they keep you on your toes, right?
You have to learn every year to do it differently.
One thing I will also say is,
and you know, before I see your hands up,
you wanna go first and we'll jump in right after that.
Just a quick question with what we're talking about.
So with the A-plus content,
that's also where I'm battling with right now,
is do you get ranked on-
the keywords on the on the like on the photos like you upload or just on the alternate text
on the alternate text that's why you have to give it to the person doing it so they can put it at
the back end so it's not the picture it's not the keywords on the images no it's on the alternate
text so make sure you put in relevant keywords in there because you're being ranked for those
um thank you so much i was just putting description of the of the images in okay
you can you can put it there too right but you're not being um ranked by amazon for it
the only thing is your customers are seeing them right but if you want to rank then please make
sure you're putting it at the back end yeah go ahead kala just you referenced the back end again
and you said give it to the person doing it so i'm the person doing it so you when you're doing
it you see alt text right when you're creating you see all text that that is where you have to
put in your relevant keywords you can also have it on your images but you're not ranking for the
ones you have on your images for that is for your customers right so you're let's say if i'm selling
glasses right and i have images and i have glasses maybe um blue glasses on there it's just
for my customers to read but if i want the algorithm to pick those keywords it's not the
keyword i'm putting on the images is the ones i'm put so when i mention back end i'm talking about
the alt text right to make sure you're putting you're putting some keywords in there relevant
keywords those that you want to be um next for you just list them it doesn't have to be like
sentences are readable because the customer doesn't have to be readable no it doesn't have
to be readable yeah all right guys um so today i will be introducing you to packages that we have
we have a strategy package that you can book with any of the coaching specialists for the phase that
you are in but for this phase you can book it with me um what we will you will have is you have 30
days with me one-on-one will be put in the um the training app so you actually ask me questions
every day at the end of the week i will give you okay these are the next steps to take right you
also have 360 minute sessions with me right the first session that we you you you get with me
we'll look at where you are what will be the next steps then we use the 30 days to work those next
steps then you use the remaining um 60 to 60 second i sessions within 60 days with me right
so it is to get you results as quickly as possible so you get the things joined um it's usually two
thousand dollars but because i have a team and it's just me i have a limited spot and it's
discounted 500 hours today so it's 1500 so if you are interested i will drop the link here after
let me let me find it so i'm dropping the link in the chat you can take a look
and if you're interested you can sign up with me okay let's get into today's work
which it's going to be a lot and so we take two breaks okay um today we are talking about
so we use day one to do our keyword research so yesterday we created a lesson right and if
you did not finish creating a lesson sit write your your lesson it's it's it's so easy to do
um one part about launching that we did not talk about in this workshop is your images
so keywords writing your lesson helps with visibility i think that's the word i was
looking for it helps with visibility okay i am on the right keyword the right people are seeing me
your images is actually for conversion so if you keep getting a lot of clicks when you start running
ppc and it's not converting you know to go back to your images there's something wrong with your
images it's not resonating with your customers right so that part we did not cover um in this
workshop images are really important your main image the size of the image i want you to
whenever you are optimizing
Think about mobile phone users.
The stats shows that about 80 percent of
Amazon sales come from mobile phones.
Make sure you're optimizing for mobile.
You want to make sure that when someone is scrolling,
people scroll really quickly,
they can really see what your main image is,
so they can stop and click.
Your main image is what will cause the click,
then the subsequent images,
when you're interested in the main images,
then they will look at the subsequent images.
If you're not interested,
nobody is going to look at the subsequent images.
Your main image should actually show why yours is different.
If you have innovation,
so like you have this other product that you have added,
make sure you're showing that on your main image.
The second thing is you have to have lifestyle images.
At least three lifestyle images,
and ChatGTP now makes it easy.
But I also tell students,
if you are the main avatar for that brand or for that product,
don't shy away from taking pictures of yourself using it.
You want to have your main customer in
your lifestyle and also in the ideal place.
I had a student who did a bathroom,
I don't know how they call it.
He wasn't the main avatar,
but the wife was.
I was like, take as many pictures as possible of that,
and then use camera to make it beautiful.
Make sure you're taking a look at your images.
I see a lot of people going after features,
unless your product is a hardware or something that caters to men.
Men look at hard dimensions and all that well.
If your main customer is a woman, a mom,
you have to talk to them emotionally through your pictures.
If you have baby products,
make sure you're showing baby faces,
like you want to create that emotion for the mom.
Just briefly about that,
make sure you're taking care of your images before you go live on Amazon.
You get a lot of requests.
If your images are not good and you haven't done the keyword,
don't start a PPC campaign.
Please don't start a PPC campaign.
I want you to write this on the chat,
my profit is tied to my ads.
My profit is tied to my ads.
I'll show you that today.
I'm not seeing anyone writing that.
Your profit is, okay, I see that here.
Your profit is really tied to your ads.
Since I started doing this,
I've had VAs,
I do not let my VAs run my ads.
It's directly tied to my ads.
If I don't know what is going on,
I cannot manage it.
If you've been in the Facebook group,
you also see that a lot.
People saying, hey, I'm bleeding, I'm numbing.
It's because if you're not tracking,
you wouldn't know where the money is going.
Today, we are going to find out what your budget is
before you even start.
What PPC campaigns you should go for
when you're launching, right?
It was Peter Drucker who said,
what is not measured cannot be managed.
If you are not measuring it, you cannot manage it.
You cannot just be changing bids.
Okay, my e-cost is high, so I have to increase my bid.
But what are you increasing it against?
If you don't know what you are changing,
then you cannot manage it, right?
Let's talk about budget.
So how many of you remember?
I should have pulled this up.
The Power Profit tool.
And everyone here should have used it.
The Power Profit tool, right?
So I'm going to go back to the Power Profit tool.
And today, I'm going to go through this quickly,
but I want you to take your time,
go back to your Power Profit tool,
be very honest about where you stand,
and then make some strategic decisions about launching.
So let's go to the Power Profit tool, right?
Do you have it open?
If you have yours open, let me know, raise your hand.
Let me know, let me know.
I always want people to go back.
That is the reason why you did this.
So don't just start PPC campaigns and just keep going.
Don't do that.
go back to what numbers you had
before you even start all this.
Theresa, I see your hands up, go for it.
Oh, sorry, I thought you said to raise your hand
if you have it open, I'm sorry.
Okay, good, thank you for raising your hand.
Okay, so last year,
myself, Coach Michelle and Coach Wesley
actually sat down and said,
hey, we had to change a lot of things here, right?
So if you came in last year,
you should have seen this new one.
We've talked about it a lot last year
because after selling for some time,
we knew we had to make a budget for PPC.
You just can't throw people in there like that, right?
So I'm gonna show you, this is what you should be seeing.
You should have a product title, you have all this here.
So let's say we're gonna throw in some numbers here, right?
If I have a thousand units of products,
and my manufacturing cost was $2,
I'm just using some examples here, right?
This is unit cost, right?
Unit cost per shipping,
let's say it was a dollar to ship this product.
And you guys by now know how to pull this,
your Amazon fulfillment fee, right?
So let's say it's $6 to fulfill the product.
And I'm gonna sell it on Amazon for let's say 22.95.
I'm just throwing numbers here.
Please make sure you have 25% or more here all the time.
If you do not, depending on the competition of your product,
if you do not have a budget for PPC and other expenses,
you will not, it's not, you will go into the red.
You will really be working for Amazon.
This is the truth here.
If you have a very competitive product
that you know launching this product will be expensive,
I will even make sure I'm going higher
so there's more room for me, right?
So if I say this, it says I'm making $5 or more
for this product per unit, right?
And we want you to look at the per unit, right?
If you're getting anywhere close to $5 is good.
For launch, usually because you're gonna spend
a lot of money to get the product in the market,
you don't hit $5.
So if you're launching and you are hitting $3,
you should say, hey, that is enough.
I was learning the market.
My second product should hit $10
because I'm not coming in to launch again.
I'm coming in and I'm just moving with the momentum
that I had from my first inventory.
That is why we also recommend don't sell out.
Don't wait and sell out, close your listing and just sell.
No, make sure like you're keeping up with inventory, right?
So you don't have to relaunch
because every time you're launching,
you're spending lots of money.
So again, make sure you're looking at this.
Go back to your Power Profits tool.
What was your percentages here?
If you did not put any percentage,
please make sure you put some percentage here.
If after putting the percentage, if you add a dollar, right?
I think that is a good realization.
So you know where you stand to even begin with
instead of just throwing money at it, right?
So that is where I want you to start.
Now, if you open,
this is what I have to run ads.
Did you guys see what I did?
Let me go back.
So we actually made them put this
in the calculator for you, right?
So you don't forget.
So if you're not using the calculator,
please go back and do it, right?
I'm going to keep doing that.
So if you have this, go to View Metrics.
And this amount here, I did 35%.
I can move it.
Let's see if I want to do 25%.
Don't go below 20 because for most launches,
you will spend more than that.
So if I do 25%, this is 25% of my total revenue.
And this is what I'm going to use for my ads.
This is what I'm going to use to sell all 4,000 units.
So if I know what I'm starting with,
At least if my launch is spending $4,000, I know, no, I can't do that.
I had to reduce my ads or I had to get more organic sales to support my launch.
Launch and sell with strategy.
Start knowing your numbers.
It will help you out a lot.
Kristen, please go for it.
So I'm looking at one of mine, and I'm a little concerned here because every one of my other
numbers, like my advertising is more than my estimated bulk order profit.
Is that normal?
Or did I do something wrong?
Do you think in my...
Okay.
Are you, are you putting these, right?
So this is per unit.
This is also per unit, right?
To make sure, like, all these are per unit numbers you're putting in here.
Unit per unit.
Yep.
Is this giving me the same results?
Yeah, they were all, they were all that way.
I'm going to have to look at the numbers again and see what I, what I'm doing wrong.
Okay.
And let me know.
Okay.
Let me know as well if you need any support with that.
Okay.
Thanks.
So we now know that this is the amount we have for ads, right?
So when you are starting, at least you know your budget for ad.
Okay.
If I'm able to use this for ads, I get this in profits per unit.
This is not realistic though.
For launching, this is not, unless your product has a really good margin for launch, most
often you don't get eight hours per unit, right?
So let's say if I move this to 30%, I know if I use 7,000 to sell my whole thousand units,
this is what I bring home per unit, right?
So this is the, am I going ahead of, any questions?
Stop me.
Yeah.
Jessica go for it.
Okay.
So yesterday when I talked to you, I thought it was, I think I did the numbers wrong.
I thought it was like a thousand or $2,000 of advertising costs to sell my whole, but
now that I went in and I clicked on looking at the additional fees per unit with the sliding
scale, it says 5,000 to spend on ads.
So is that 25% of the, it's not 25% of the estimated bulk order profits.
So is it like the total amount of everything?
I'm sorry.
So the amount you're seeing on the per profits tool here, this amount, right?
It depends on where you have it here.
So if I have 25%, it's 25% of your total revenue.
So once I sell all the units.
To sell this amount is to sell all thousand units.
Okay.
And nowhere on here is the actual amount of the total that I'll get back from Amazon,
including what I spent on manufacturing everything, right?
This is all just profit.
Because if I only got 8,000 back from the estimated bulk order and spent 5,000, I would
have like 3,000.
We get what I'm saying?
I'm obviously reading this wrong.
So this is estimated bulk order profit.
Okay.
So that's what I'll make.
So 8,000 plus.
Yeah.
Because that's a unit times a thousand.
Okay.
So what I'll make is 8,000 plus the 5,000, but we're spending 5,000 on manufacturing.
Exactly.
Okay.
So this is actually profit.
This is not.
So we've taken away our manufacturing costs and custom costs.
Okay.
Right.
Yeah.
Okay.
Again, this is not realistic.
I'm just putting in numbers here.
This is like mostly for launch, you see people making between $3 and $4, right?
And so for your, that is if they are managing this.
If they are not, you actually see people going in the red a lot, right?
And what are you tracking?
If you're not tracking anything, then you wouldn't even know you would just look at Amazon's Amazon, sending you a bill.
To come and pay them, you're like, why, why should I pay? Because you're not tracking, right?
Um, who don't go for it? So, this is actually very useful because I just put in my numbers and it's kind of like, okay, what are you doing?
So, my question is, I want to, because you've shown a different light on this for profit too. So, 1 of my 1st question would be.
For that 25% expected cost weight comes down to, like, I'm just going to use what you have on screen. It was like a 5000 additional fees and costs. Right?
So, for example, for me, if I do the 25%, I am like, way below where I need to be. What.
Is included, um.
Because like you're saying, what do I need to manage? What goes into that additional fees and costs? Like, is it just like everything from.
Let's pictures, like, what does that encompass so that because then I'm going to go back in and go, okay, how much have I spent so far? What do I, where do I need to be and all that? Thank you.
Great question. So, every time you have all these questions and we actually worked a lot on this last year, like, go to learn more. Right? So, this will include your product storage, your inspection.
Inspection is usually like, what, $220 or $250. So, that is a very small percentage of this, right?
Um, images, A plus content. So, that will be included in here, but out of this being 25%, usually, usually about 23% of this will go into ads.
If not more.
Does that help? But there are ways, right? So, let's say if I did this and my profit margins, let's go, let's, let's scale this up. Let's say for my product is so competitive.
I will need like about 40% and I, and I'm seeing that, okay, I have $1 here. Now, what do I do, right? So, that I can manage this.
I have to be creative in bringing in organic sales, instead of just waiting so that my ads are the ones only bringing me the sales.
How can I be creative in bringing organic sales? And that is what I don't see students doing. It's like, I'm running ads. So, it should be okay. No, it's not.
You have to actually tell yourself, how much can my ads bring me in sales? And how much do I need to bring organically? Your ads will bring some organic sales, but not all organic sales.
You have to be creative in bringing organic sales. Your images plays a huge role. You can reach out to influencers. There are different ways.
Okay, I see a lot of hands up. I knew today was going to take a lot. Jessica, go for it.
So, is it 23% of the total additional additional fees and costs that you'd use on PPC or the 20 or 30%, 23% is used on PPC?
No, could you say that again?
Earlier, you said 23% is usually used on PPC in the total additional fees and costs. Is it 23% of that or 22% of like the 30%?
Okay, I misspoke. So, we have 25. Let's say if the skill is 25%, right? I will use 90% of the 25%. Does that help?
Yes, on PPC, 90%.
So, most of the money that like of the budget that you see here is going towards PPC, especially if it's your first product, your first launch, especially if it's your first launch, right? Yeah.
Christine, yeah, go ahead.
Oh, you're on mute, Christine.
Talking a mile a minute here with nobody listening. Nobody can hear, sorry. So, just so I understand, we need to add the total manufacturing costs, the total manufacturing shipping and custom costs, the Amazon fulfillment fee, and the additional fees and costs, and that is what we need to add.
we're gonna need to have it on hand for a budget
to start this launch.
Say that again.
I missed all of that, please say that again.
Okay, so when I'm looking at this, all right,
so if you can go back to the other screen actually,
cause you had your numbers there,
I need to have add up 2,000, 3,000, 6,020 and 5740.
And when I add all that up,
that is what I should have as my budget
to launch this product successfully.
Now, so this, only this, right?
So what it says, additional fees and costs.
This is the number you're looking at.
So about 90% of this amount will go into PPC, into ads.
Does that answer your question?
No, I'm sorry, I guess I got it.
So I'm getting ready to launch.
I need to, from a budget standpoint, not just ads,
I need to include in all of my inventory,
all of my shipping costs, all of my fulfillment fees.
I need to add up all four of those.
And then that should be how much I should plan on
in order to launch my product.
No, so you already put those numbers here, right?
So when you go to edit, all these are taken care of.
All these are taken care of.
And then what this is telling you is that
when we consider how much you're paying for shipping,
how much you're paying for orders,
when we consider how much Amazon fulfillment fee will be,
right, and we put this money towards ad and other fees,
this is a profit you are bringing home.
Christiane, does that help?
Let me say that again.
I get the ad part of it, but from a perspective of,
I'm saying, all right, I'm getting ready to launch my product.
I need to have this much money for all of the,
to buy the kits.
I need to have this much money put aside
for the shipping to get it from China to Amazon.
Then I need to bank on this much money
for the Amazon shipment.
I need to bank on this much money for the Amazon fees,
and then I need to bank on this much money
for the advertising.
So adding all of that up,
I would come up to $12,600 as an example.
That's what I would need to have in my bank
in order to launch this particular product.
Okay, I think I get what you're saying.
Okay.
I just wanna make sure I'm reading the tool.
Yes and no, yes and no.
The no part is you don't pay Amazon fulfillment fee
from your pocket.
Okay.
Amazon sells your product,
then they take their fulfillment side of stuff, right?
Okay.
So you don't need to have that in the bank, right?
What you mainly need is your product costs.
So you need this manufacturing costs.
Then you need your shipping and customs fee.
Okay.
Right?
That is the main thing that you need.
This, when Amazon sells your product, they take that.
So you need this and this and this.
Okay.
And even this part,
if you are asking Amazon to sell and take their ads out,
they take it out, right?
But I know for most of us,
we put it on credit cards because we want the points, right?
So you can also decide to do that, yeah.
Thank you very much.
Maybe if I can just coming for Christine really quick.
Christine, cause I'm at this phase starting this.
So I'm like just fresh on what you're talking about.
So usually like for me, I have my product out,
but like what Abby's trying to teach us is,
personally, I did not calculate well
for those additional fees and costs.
And so what ends up happening,
like personally, I just put it in
and it's like telling me,
it's showing me my actual profit after all those expenses.
So now I have to go back into the table and go,
how much can I really spend on my ads
and stuff to make a profit?
That way I'm not coming out under
after all the costs are in.
Cause those costs, a lot of times
we don't even calculate how much it is.
So.
Yeah.
And sometimes you, if you're not tracking,
you're just looking at the paycheck Amazon is bringing.
And that is an error.
Cause sometimes you end up,
Amazon is just bringing you your manufacturing costs.
And you're like, okay, why am I even doing this?
But if you're tracking and you start with a budget.
So when you're running out of budget,
you're like, okay, we have to be creative here.
Let's bring in organic seeds.
How do we do this?
So I want you to start.
thinking that way. Margot, please ask your question. Go ahead.
I haven't done any PPC, so I'm kind of, I'm really naive to all this, but I thought with
the Power Profit tool, we would put in one unit so we would know how much we could spend
on PPC. Like if, for this example, if the total is $5,700, how do you divide that up
into PPC, that number? Yeah, so we are going to do that, right? Okay. So it's good to know
how much you have for your $1,000 inventory. And I use this sheet that I've been working
on a lot today. I play with a lot of sheets. So today I just, I went in, I made it so simple.
Please make a copy. Go to file, make a copy. You can make adjustments as possible, right?
When I have my, and I'm using this as an example too, when I have my budget in mind,
right? I know for this example, our budget is what? $5,740. So I'm going to put that there.
So $5,740, right? And I need $5,740 to sell 1,000 units, right?
My whole selling phase is divided into two, my launch phase and sell through phase, right?
Launch usually takes 30 to 90 days, depending on the competition of the product.
Launch is also the phase where you use the most money. Nobody knows your product,
especially if it's a new product. You don't have reviews. Nobody knows the product. So it's like,
I'm paying to convince the customer to click in. So you spend a lot of money on launch.
Now, because of that, I always, always put 40% of my total ad budget for launch.
I know 40% is huge. And sometimes looking at your competition,
the maximum you can sell through launch phase is about 300 units.
Which means your budget might not be enough. If I'm using $2,000 to sell 300, and I had to have
five to eight campaigns, it might not be enough. So I had to have an organic sales goal.
If my ads are able to bring me, again, look at the competition on your own keyword.
If new sellers that have 150 or below revenue, I mean, below reviews, anything,
any number of reviews below 150, if you're selling 100 units a month, you know the maximum
you might be able to sell during the launch phase will be 300. The 300, it's not going to come
only from your ads. There should be an organic sales goal.
How do I bring in more organic sales? Yes, some of you, the categories that you're in,
your ads will bring you more organic sales. Depending on your images, you will convert
really well, and it will lead to more organic sales. Yes, some of you that might not be the
case. And looking at your budget, you have to be strategic. Start reaching out to people,
like influencers. Hey, Jessica, you have a product that Mother's Day is coming.
If you have a blogger, hey, I'm offering 20% of my product. Do you want to offer that to your
community? You don't have to do 20%. You can just do 10%, right? Reach out to people with
communities. The more organic sales you get, the more profits you bring home.
So I want you to be creative. Don't only depend on ads. Otherwise, usually, you're not bringing
anything home. If all your sales are coming from ads, you're not bringing anything home.
So be very creative about it. Margot, did I answer your question? I see your hands up.
Sorry, I forgot to put it down. Yeah, that famous saying, I'm afraid of what
I don't know what I don't know.
I don't know.
Yeah.
It's complicated, but okay.
Ads is actually very easy, like setting it up.
All that is very easy.
You have to track it.
You also have to have a goal and where you are starting from.
Otherwise all your profits will go into ads.
All your profit will go into ads.
And Margot, like we have a huge support system in the community.
When you start, you can always jump on.
If you like, you always have the support of our coaches helping you out.
I know you're not there yet, but when you start watching, it's not that easy.
I think what students don't get it is you have to have a starting point.
If you don't know your budget, don't start creating any ads.
Know your budget.
Know what you are locating for your launch phase, sell through and have a goal for organic sales.
Everything should not come from your ads.
Melinda, please go ahead.
You said that you could pay for PPC too.
Am I frozen or is Melinda?
I think it's Melinda.
It's her.
Oh, OK.
OK, Melinda, you're frozen, so when you come back, you can ask your question.
You know, go ahead.
Thank you.
So my question is on the sales goal unit.
So how do you calculate a reasonable sales goal unit based on.
Like the niche and like what your competitors are selling.
So, like, personally, I'm in a higher end level.
And so I have from like people selling 50 a month to 100 to 200.
But starting out, I know that I might not be able to hit that 300 because the 300 and above are mostly like established sellers with a lot of reviews.
So, yeah, how do I calculate a reasonable amount there?
Don't compare yourself to like sellers who have lived there forever, right?
I wouldn't do that.
Compare yourself with new sellers.
So anyone with less than 150 reviews, what is their sales velocity, right?
So that is what you use to estimate your launch sales.
So let's say those with less than 150 sales are selling 50 units a month, right?
You know, in your launch period, you need to get about 150 units sold.
Does that make sense?
Because launch is about 30 to 90 days.
So 150 units sold.
Without 150, I always do, and I have a formula in here, I always do 50% coming from organic sales.
Is that realistic?
Sometimes it's not even realistic.
Sometimes you need more organic sales because of your budgets, right?
There are also cases that sometimes your PPC will bring you all the sales that you're looking for.
But set a goal and then look at what the market is performing for you because you're tracking it, right?
So you're able to say, oh, my God, my goal was 150 for launch, but with my PPC and the sales that I'm getting, I got 300 sales.
What is that doing?
It's helping your budget.
It's helping your profit margins.
Does that help?
Yes.
I always do 0.5.
So during launch, I'm like, okay, this is our budget.
We are going to try as much as possible to stay in our budget.
Does it always work?
Sometimes you have to go out of your budget.
And if those of you who have launched here, you know that sometimes you have to put in more money, right?
But then have a goal.
50% of my sales have to be organic.
So if I'm getting that 50% coming from organic, that is good, right?
How do we track this on it?
Any other questions for me?
Let's pause.
Any other questions?
Melinda, go ahead.
We lost you.
Yes.
My Internet's not good.
How?
Two questions.
One, you mentioned two ways to pay for PPC.
How do you pay for it?
And my second question is, how do you know if the sale is coming from organic or from PPC?
Great questions.
So there are two ways.
paying for ads. The first one is when you sell, then Amazon will take their ad fees out of it.
Right? So let's say you sell 100 units and your total amount is $600 and you use 200 to run ads,
Amazon will bring you 400. So they took their ad fees out. The other way is, which is my favorite,
but you don't have to, if you can manage credit cards, is you put your credit cards on there,
then Amazon takes your ads from that. Right? So you get your full payment. If you sold
600, you get your 600, but then the PPC payment goes to your credit card amount.
The other question of tracking, how do you know what organic sales and what is coming from PPC?
So I don't know if any of you have used this before.
This is something you should be using on a weekly basis. And I want you all to,
if you're going to run ads, if you're not like Margot, who is not in this space yet,
and Margot, when you get there, I want you to actually schedule a time.
Pick up your phone, schedule a time where you're going to sit and put this in.
If you remember your why for joining Remakers, mine was to be
able to have financial freedom. That was one of the main things, be able to do the things that I
want to do. My goal is not to work for Amazon. I don't say that. I've seen that for most of my
products. Otherwise you'd be working just for what you say. You'd be working and paying Amazon.
You don't want to do that. Schedule a time where you sit and look at these numbers on a regular
basis, on a weekly basis. So you know your spend, you know your PPC sales. So this, you can get it
on the advertising dashboard, Melinda. So you know your total sales. So your total sales, you can even
get it on, again, on your Amazon app. So when you get your total sales, you subtract your PPC sales
from the total sales, and that's how you know how many organic sales that you have.
You want, as you launch and you're moving on, you want this number to be increasing. As long as it's
increasing, you know, okay, our budget is being freed up a little bit, right? So you want that number to be
increasing. Have a strategy to increase organic sales. We have a lot of Amazon influencers in our
community hosting the group. I have personal ones that I work with. I work with Coach Tiffany,
Coach Lakin. They are really good at this. So every time I launch a product, I send them a product. I'm
like, hey, can you do a video for me? Like put it on my products, right? Find people in the community.
You don't even have to pay anyone. Find people in the community to do it for you
for free traffic. Amara, go ahead.
So I just want to make sure I heard you correctly. You said...
Oh, I am so sorry. I passed Kaylin and Jessica. Give me one second. I'll come back to you ladies,
okay? Amara, go ahead. Yeah. Oh, so you said subtract organic sales from total sales.
I haven't launched yet. So I know this is coming in the future, like you just said, but
this is all data that I'm going to be able to easily find in Seller Central after I launch.
Easily. So you find your total sales on your dashboard, right? Then you find your PP sales
on your advertising dashboard. Okay. So if you subtract your PP sales from your total sales,
you should know how much organic sales you've got for the week, right? Your goal is, of course,
we all want to make profit. The more organic sales you make, the more you know your budget
is being freed and you're making more profit, right? There are cases where your PPC will
actually cause you to get more organic sales. That is really good. There are also cases,
depending on the category you're in, that might not be the case. So you have to be actually
start thinking outside the box. How do I bring in more organic sales, right? And not only depend
on PPC. Okay, let's go for it. Hi. Okay. Well, now I have a couple of questions because I want
to go off.
What Amar just asked, I'm actually in Seller Central trying to compare my total sales versus
my PPC sales. And I thought I'm on the dashboard for my ads, but it's just telling me my spend.
Can you just go through real quick and show us how to find both quickly?
We have a lot of things to go through today, right? So go to customize,
go to your customize. Let me, let me stop sharing.
Let me stop sharing. All right. Kaylin, share your screen. Share your screen.
Okay. Cause I want to fill out that second spreadsheet, the weekly one.
But hold on. How do I share?
Please schedule it in. If you don't do that already, schedule it in. Then when you have PPC,
you will be sitting down and looking at these numbers, right?
Okay. So this is my regular one. And then I have the ads over here.
Yeah. But even for your regular one, you have the mobile one. You'll be able to pull
how many you have in seven days. If you look at the sheet, I have it in seven days.
Cause I want you to pull the whole data for the week.
Okay. But where do I go? I forget.
For your orders. So go to your advertising dashboard. Go to your advertising dashboard.
Okay. I'm here.
Okay. And scroll to your right. What columns do you have? So go to columns where it says
data range. Go to your columns. Right here.
Click on that. Okay. And scroll down. You're looking for sales.
Okay. And apply.
Okay. So.
Okay.
Oh, there's my little thing. Okay. So I just scroll over sales.
To get your total.
Okay. Is right there.
So like 11, 99, 80.
Okay. That is just, that is actually, so we are looking for orders, right? So you have 19 orders.
19 orders. Okay.
Then you go to your, this is an email.
I hate this thing. Oh, okay.
So do I plug that in some, I want to, I just want to know how to fill this out. If you don't
mind, just walking through each one. So I put.
So you put your spend here.
Yep.
Right. You also have, so sometimes Amazon dashboard can be a bit late.
Like their advertising dashboard is accurate, but sometimes they are,
their reports can be off from the advertising dashboard.
You're going to go off with what the advertising dashboard is telling you.
Yeah.
Right. When you're filling this in. So your PPC sales put in.
So I'm not talking about spend. I'm talking about orders.
Yeah.
Right. So put in 19 for orders.
Okay. So I put 19 next to PPP sales.
Yes.
Oh, okay.
And look at your weekly ACOS.
Okay.
So all these terms, if you're not familiar with it, please, we have.
Your ACOS is right there next to it.
But I actually just realized I was, yeah, I just wanted to make sure my dates were the same
or does it matter? April 21 through 27, right? That's what you have. Wait.
This week. Okay. Maybe we'll just do it for this week.
But at least you know where to find it, right?
Yeah. Okay. So then I put ACOS once I up to my numbers. So then you,
I know how to put the ACOS there and then.
So your total sales, the easiest place to find it would be your mobile app.
So go on your mobile app, post a piece of data, you'll be able to see how many you sold.
Okay.
Right. And when you know, you put that number there, then you can see how many you sold.
Number there, then you subtract to get your organic sales.
Okay. All right.
All other terms there, we have a term sheet in phase four, just pull it to explain it to you,
but I don't add unnecessary terms to my sheets because I want it quickly.
There are numbers I'm looking for.
That sheet in phase four is very confusing.
Make it as simple as you want it to.
Yeah.
If you're looking at mine, you're like, okay, let's assume much like
delete the things you don't want.
You want this is better.
Right, okay. Jessica, go ahead.
Hi. Earlier you said, so if you check your product and new sellers
reviews are below 150 reviews and they're selling 100 units or more,
your goal should be 300 sales in that first campaign. Was that what you said earlier?
Yeah, Jessica, let me explain that. So I was just using that as an example, right?
So your launch phase usually takes 30 to 60, 30 to 90 days, right? You know launch is complete.
Everyone has their own terminology, but it will tell you if your margins are more than your
tackles. You don't have to confuse yourself. If you get 21 reviews, right? And you also realize
that, hey, I'm selling almost as the new sellers are doing, right? You know, okay, my 90 days is
almost over. I should be moving into discovery. So during this time, I'm using an example of,
if you have new sellers, you should always compare yourself to new sellers,
no well-established sellers. You don't have reviews, right? So if the new sellers are
50 units a month, right? Then within 90 days, you assume you're going to sell 150 units
for the 90 days, within the 90 days, right? Those 150 units, not all of them can come from your ads,
unless you have a huge budget for ads, but most of us don't, right? So you have a strategy out of
the 150, I'm going to get 75 out of the 150 as organic sales and the rest should come from my
from my ads. So that was the example I was trying to get. Got it. Okay. Thank you so much. Yeah.
All right, everyone. You're going to take a break and we're going to come back.
So take five minutes break. We'll be back at 1.15.
Great. Thank you.
Yeah, Kaelin, Amazon fulfillment can be such unreal numbers.
It's like sometimes you have to call them back and say, Hey,
why are you charging me that? You're charging my competitor something different.
Hey, Abby. Yeah. I'm not at PPC yet or anything like that. But I was wondering
if we're going to get the copy of the budget and organic sell the worksheet.
My question is, well,
which one? The one that you just showed? The spreadsheet? Yeah, it's in your pre-workshop
document that I sent. I didn't see it. Okay. Maybe I haven't checked that there yet.
Okay, Margot. Thanks for letting me know. Okay, please. I will include that. I thought I did.
I thought I did. I thought I did. I will check it and I'll make sure you guys get it. I will add it
to it for you guys.
This Canva link, is this for the budget?
Margot, what was your question?
Somebody just put a Canva link in the chat. Carissa did. Carissa, is that the?
So if you click on it, I don't know why it comes up like that, but if you click on it and
go to the link, it'll say like, continue to external site. And then once you click on that,
it takes you to the spreadsheet that looks like what Abby had. I don't know why it does that, but.
Okay, but that's the spreadsheet. All right, good. Thank you.
Thank you. You're welcome.
All right, everyone, and thanks for helping each other in the chat.
So how are you guys feeling? Does it feel good starting with a budget before going into this?
How are you guys feeling? Let me know in the chat.
I love that. Yeah.
More in control. Yeah. It's like, okay, I know what my budget is. I can't afford this.
I have to be strategic about this, right? So let's keep going. We have
A couple of things to talk about.
So now that we know our budgets
and now that we have divided our whole process into,
into two phases like that.
I want to rank and I want to sell through, right?
We know that about 40% of the ads budget
will go into launch
depending on the competition of your product, right?
Having that in mind,
then you go in and set up your PPC campaigns, right?
So when you're setting up a PPC campaign,
there should be a combination.
Okay, hold on.
This is not, this is not right.
There's something not right about what I'm sharing.
I think I'm sharing the wrong screen.
I'm still sharing the wrong screen.
So how many of you have kids who text you like every minute
when they're in school?
Gosh, my daughter is like that.
I have to know everything happening in school.
Oh gosh, okay.
So we have a budget.
Now we want to set up PPC campaigns, right?
And when you're setting up a PPC campaign or any campaign,
there should be a goal for that campaign.
Don't just set it because I am even telling you to set it.
You should have a goal for that campaign, right?
For launch, your campaigns should be helping you rank
on relevant keywords.
They should be doing performance
and you should have campaigns
that are doing research for you, right?
Color had a product that had the main relevant keywords
were about five.
You need a research campaign.
You're like, go do research,
bring me any other keywords out there that I don't know of.
So you need a research campaign.
Then you need a brand defense campaign.
We're gonna talk about all four of them.
Depending on your budget,
you should include all of these in your launch, right?
If you don't have a higher, a bigger budget,
usually for launch,
I recommend five to eight campaigns
depending on your budget.
If your budget will not allow you to do that, don't do that.
If your budget only allow you to start with five campaigns,
three campaigns, four campaigns, start there
and then follow the data to make it better.
PPC, any advertising,
I've done a lot of advertising on Facebook, Google,
follow the data, right?
Follow the data.
The data will point you to where you will convert well.
Otherwise you will be spending tons of money.
You don't wanna do that, right?
So even though I'm recommending five to eight campaigns,
look at your budget and decide.
If you're doing for most budgets,
you're doing your product price.
That's what we've recommended.
If you can do $20 for budget campaign,
daily budget campaign, right?
It means that in 10 days,
you've already spent, what, $200.
And you go, it's a long stretch, 90 days, right?
So 90 times, what, 20 per campaign.
So look at your budget and make those decisions.
So we're gonna set a couple of them up.
So let's talk briefly about some of them.
So for ranking campaigns, if you go into Facebook,
we have single keyword targeting campaigns.
That is why you did your research.
So you're gonna choose three.
very relevant keywords for your product.
Your top set closest related keyword included
and two other keywords.
And you're gonna run single keyword exact match campaign.
I apologize for those guys.
And you're gonna run single keyword
exact match campaigns on them.
For some of you, if your search volume,
and I think it was Kaylin who said volume was 70,000.
If that is your main keyword,
I wouldn't go with higher bids.
I will go with so much lower bids.
It's like I'm testing the waters.
Unless you have reviews on them.
If you don't have reviews,
don't go spend like a lot of money
on your top set closest related keyword, right?
So for ranking, that is what we are gonna do.
We're gonna have three single keyword campaigns, right?
One other campaign that helps with ranking
is video ad campaigns, sponsored brand video ads campaign.
So I was recording a video for you guys to set it up.
And Tiffany actually mentioned that we have everything.
So I told her we should have it
and we'll send it to you guys.
So seeing sponsored brand video ads
converts really, really well.
Really well.
You have a lot of click-throughs.
And if you have great images,
the thing is when you start your video,
show your products the first three seconds.
First three seconds.
People have very short attention span.
So first three seconds, let them see your video.
Then let the video should include your ideal customer
and the product in use.
So for Jessica, your product, it's affirmation.
I can have the person reading it, right?
So you want to like create that emotion.
It converts really well.
But when you start, it can be a bit expensive.
So when you start, low bids,
and then you gradually increase.
If you see that your click-through rate is good,
it's not converting, go back to the video and optimize.
But it should do really well.
Video ads really do well for ranking.
Yeah, Jessica, go ahead.
Is the video campaign separate
from the three single keyword campaigns?
So you can decide to do three single keyword
if your budget allows it.
I'll do those three single keyword campaigns
and I'll have a video campaign
that has those three single keywords
in there as keywords in the ad.
I'll show you how to do it.
Okay.
Carissa, go ahead.
Hey, Abby.
So like my TSCRK, it's 80,000.
So you said if we have a keyword
that is really high search volume like that
to keep our bid low,
what type of range should I be looking at
if I'm gonna try to make a campaign for that keyword?
Have you ever tried it?
I know you have launched already, right?
Yeah.
So my previous TSCRK, it was never that high.
So this new TSCRK is crazy high.
Okay.
I wouldn't even do Amazon suggested bid.
80,000 is, it would take like,
even if you give a $50 budget a day,
it wouldn't even get to the middle of the day
and you wouldn't have any penny on that account, right?
So start with 50 cents and give us 20s.
Look at it.
Is it converting?
Are you even getting clicks in it?
First, look for impressions.
Are you getting impressions?
It means your product is being seen, right?
If you're not getting impressions,
then you raise the bid up.
But if you're getting impressions,
then wait for clicks.
If you wait for clicks and it's converting,
then raise the bid up.
It means you're gonna make sales on that keyword.
But I wouldn't go in and bid high, no.
And like, is there like a range of numbers
that I should be looking at?
Like how many impressions,
like is too many or not enough versus clicks?
And then how many clicks versus sales?
Are there some like ranges around that?
Yes, you have to actually make ranges.
So for Rainmakers, what we recommend
is a thousand impressions per day.
If you have such high set volume product,
a thousand impressions is not enough
because already-
already, if you're on the first page, everyone visiting the first page is counted to you as the
impression, right? So if you have such high search volume, you should be having about 4,000 impressions
per day. But that is not, it means your product, so impressions just literally means your product
is being seen, right? So if you're not getting impressions and we want you to increase your bid
so you are coming, like Amazon is moving you up the ranges, then people can see you. Now,
after you've been seen and you start getting clicks, at least 10 clicks to a sale for 80,000
search volume, that is not realistic. So for about 20 clicks to a sale would be awesome.
So imagine if you are bidding $1, 20 clicks is $20 to a sale, right? So that is why I recommend
bid really low, follow the data to make any adjustments.
Okay, that was really helpful. Thank you, Abby.
Kaylin?
Yeah, that was super helpful. I have very similar questions to Carissa and I'm actually just going
to continue off that because you know how Amazon gives you their suggested bid? So I started out
with like a pretty high suggested bid. And then on one of the calls on Friday, a couple of weeks ago,
it was recommended to lower it a little bit each day by like 20 cents or so they said don't
like do a big jump. So I was doing that. But I wonder if I should go even lower because I'm one
of those people I think that is probably being pulled by like the afternoon. Like, yeah, like my
bids were like close to $2 a click and I had like $35 as my daily budget. And I'm only getting like
people are clicking on it. I have I have like 16,000 impressions, but I don't know, I just don't
I'm not getting a like I have a feeling it's getting taken down like before even like noon
or something. Would you say to go ignore what Amazon suggested bids are and just go kind of
lower so I can be there all day long? Or should I also increase my daily budget and maybe remove
some of my other campaigns that aren't doing very well and just get rid of those?
So you're actually getting data from what it's telling you. You're getting clicks and it's not
converting. Yeah. But this main keyword. So go back before you even increase any bids. That is
a lot of data there. So go back, look at similar products, look at their main image. Why are they
converting and yours is not converting? So it's funny because that's what I did. And I changed
my main image with ChatGPT just a couple of weeks ago because I wasn't getting as many. And as soon
as I changed my image to match, like very similar to what my competitors were doing, I started
getting sales like a lot more. But I don't know then if it's. I don't know then if it's my other
images. I mean, I use Amazon one step, so I have all my lifestyle ones from them and they're good,
but there is something that's there's something that's happening to my campaign and my sales
where I keep breaking even my advertising costs are so much that my sales, Amazon obviously
deducts it from my sales and I'm not getting paid and I can't keep going like this. So I don't know
what I'm missing. And like, I don't want to keep taking up time from the whole call. But
there is something like specific, I think, that I need to look at.
You have changed your main image and you're converting, right? Look at the subsequent
images too, right? Then what I would do is you said sometimes your budget is even spent during
the day. Look at your data. Look, we have video for day pattern, right? Look at your data. Where
are you getting the most traffic? If you don't have enough budget, where are you getting the
most traffic and make your budget available for those times of the day? The most traffic I'm
getting is on my TSCRK and but that's the one with 70,000. But are you running any ads on that
main keyword? I do. I'm doing an exact match campaign on the main keyword and then I'm doing
two other exact matches on other well-performing keywords. Okay. Are you doing any other thing
with the main keyword? Any what with the main keyword? Sorry. Campaigns with the main keyword
other than the exact match. Yeah, I'm doing a self-targeted product placement one,
but nothing's happened with that one. So I don't know what's going on there.
Okay. So that is actually a product targeted one. So you wouldn't see, I will put if your
keyword is much longer, I will put it in a broad match campaign, right?
Because it's very expensive and Carissa, you can do that too.
Put your keyword in a broad match campaign.
And so what you're doing is,
it will bring you other keywords from that main keyword.
That are much less, but you realize that you're making more sales from that.
The downside to that is, you have to keep an eye on your search terms.
Because Amazon will bring you so many search terms,
and you'll be paying for all that.
So you have to make sure you're going in with a plan.
Okay.
Guys, I want us to go on.
If you're doing pre-launch, if you've already launched,
hold on to your questions.
I will teach those who haven't launched.
Then we'll go on.
Alright, go ahead.
Yeah, so maybe mine might have to wait.
Because mine is just in the same vein of what you've been talking about.
My questions was,
and I'll just read and you can answer it whenever you're able to.
So two things, you just mentioned day partying.
So my question on that is,
how do you even find when you are getting more activity or not?
And then my other question is,
one of the issues I'm getting is not getting put up for the top of search.
Do you need a bit more to be given for them to do that?
How do you prefer what it would take to be put up top of search?
Or is it just Amazon making that decision based on traffic?
I just don't.
It doesn't have to be immediate answers.
Yeah.
Your first question, day partying.
So go to Rainmaker training portal where you have all the courses.
Type day partying.
We have a video that will walk you through where to find that information.
Your second question is,
depending on the type of campaign,
you can actually push Amazon to put you on top of search,
which means you're going to pay more to be on top of search.
And I will show you guys how to do that whilst we do this.
So for launch, again, we're going to talk about ranking campaigns.
We're talking about performance campaigns,
research campaigns and brand defense.
Make sure you're including some of these in.
If you don't have so much budget,
at least three of these should be in your ad.
One that does not spend a lot of money will be brand defense.
And if you don't have that, please do that.
The longer your lesson looks,
the more you are actually pushing other people from advertising on your own,
your ASIN, right?
So you want to have a campaign that you are targeting your own ASIN.
And Amazon will put it directly under your own lesson.
So you're preventing others from running on your ads.
Of course, if you don't have a lot of products, you can prevent everyone.
But that is a smart way of pushing people away from your lesson.
So we are going to set up a ranking campaign on this call.
I'm going to walk you through it.
We have videos of that in the app as well.
You can watch that.
I'm going to do, I'm going to create.
So when you come on, this is the advertising dashboard.
For anyone who is new to this, this is the advertising dashboard.
You have sponsored product, sponsored brand, sponsored display.
You can click on that.
I'm not sure your screen isn't showing.
I think what you think.
I don't know if anyone else.
I'm seeing a Canva template.
That says launch campaigns.
Okay.
Is anyone else seeing?
I'm seeing the same thing.
Yeah.
I think it's just a change of screen.
It's still on the camera screen.
Yeah.
Give me one second.
Let me stop sharing and try again.
And will you talk about how to get to that advertising?
Yes.
So you go to, are you on your advertising dashboard?
You go to.
I don't know.
I don't know where my advertising dashboard is.
I'm going to my seller central.
Go to seller central.
Margot, go to seller central.
Your main menu.
You see advertising.
Click on there.
And click on campaign.
Campaign manager.
Yes, please.
Okay.
Did it open for you?
And so these are the four main things.
Amazon just introduced this.
This is for.
like really big brands and they are really, really pushing for this, right?
But when you are starting for launch, about 60 to 70% of your campaigns were left here,
sponsored products. I want you to include about 20 or 30% in sponsored brand.
And so we're going to start with sponsored brand.
For most of us here, our products will do well with video.
And consider those things that I said. It should have your main avatar in there.
It should have your product in use. Show your product the first three seconds in the video.
So we're going to go to sponsored brand. And if you miss any of the steps, we have this
in phase four as well. So this is a way to...
This is a way to... What's the word I'm looking for? I want to remember what campaigns I'm
creating, right? So you name the campaign in a way that you can remember them. It doesn't have
to follow what I'm doing, but make sure you remember what campaigns. Because if you end up
having 17 aces or 24 aces like I do, it will be difficult to find some of these, right?
It will be difficult to find some of these, right? So I start with what is the purpose of this. This
is actually for ranking. Video ads are really good for ranking, right? So I'm going to start
this. This is a sponsored brand ad. I'll have my product name. What products are we doing?
Basketball, default.
What is the goal for this? This is for rank. And then I'll have the ASIN, right? Make sure you
have the ASIN name there so you remember. It makes it so much easier to find whichever...
So, okay, I created this. The goal for this was for rank, right? And for most rank campaigns,
for those of you who have launched, you realize that you have a higher ACOS.
You keep it. It's not when it has like 200 ACOS or even 100 ACOS. But if your rank campaigns are
staying at 84, you keep it because your whole purpose or your whole goal for the campaign is,
I want to rank on these keywords, right? So you want to know what the goal for those
keywords are. Now, I want everyone to create a portfolio so you can put your products under it.
So as you can see, I have different portfolios for all the different products that I have.
For this, I'm going to put it under this portfolio. It makes it easy to pull,
and then you know which campaign is in. Amazon will give you a start date. Don't give them
an end date. You want them to know that you're running this for the long haul, right? Again,
we have a budget. Depending on the budget you have, do the math. How much do you want to set
for daily budget? If I want to do $20, I'll put in $20 here. If you have multiple brands and this
doesn't fall under your brand, you choose the brand that it has to go under, right?
Now, Amazon starts always with a sponsored brand. It will give you a goal, and I think the main
thing is for you to... Guys, give me one second. Let me text my daughter to stop this. Okay.
Okay. Mom life. Okay. So Amazon pushes for all your impressions to go to your brand, right? But
you don't have a brand yet if you're launching a product, so you want to drive all the traffic
that is coming from this to your products page, right? So you want to change the goal there,
right? So we change it, and what we are saying is send the traffic to my products page.
I'm going to use the same naming system here. I'm going to cut that.
I'm going to use that here.
Now, for sponsored brand, you can do multiple products. That is if you have lots of products
in your brand, you can do product collection, or you can do stores for life. Like you have
different products in your store, you can do stores for life. But because you have one product,
this is what I'm recommending. It helps a lot of conversion if you have great videos.
and you have the right avatar in.
It says when you start a MyCostumer,
so start with the lower bit and follow the data.
Is it converting?
Then increase the bits on this.
Again, don't drive it to your store.
You don't have products in there.
I wouldn't drive it to my store if you just have one product.
Drive it to your product detail page.
Then you will choose a product.
So let me choose this product that I want to advertise on.
I'm choosing $1, but I can decide to go lower, right?
And do you want to target keywords of products?
Because it's a ranking campaign, I want to do keywords.
And this is where I enter my list.
I had someone ask this question, Jessica,
and I said, you can do this.
So for those three keywords that you're going to run,
exact campaign, you can throw those three keywords in here
because those are, you want to rank on those keywords, right?
So let's say if I have, I don't know,
basketball hoodie call, basketball.
My page looks different than yours.
Not that that's neither here nor there.
I don't know.
Margot, is that you?
Yeah, yeah.
So like under targeting, my choices are,
under targeting, my choices are automatic targeting
or manual targeting.
Oh, because you went on sponsored products.
So when you open Amazon dashboard,
you have sponsored products, sponsored brands.
So we are in sponsored brand.
Oh, you're in brand.
Yeah, in brand.
We did not go to products.
And why did you do that?
Because we want to brand a video ad,
which is for ranking, right?
So I want you to put about 30%
on some campaigns in sponsored brands.
Okay, because I don't have a video yet.
And I think that's kind of further down the road.
Like I need to get launched first, I think before,
but I hear what you're saying.
Yeah. Okay.
Videos convert really well,
but we will go to sponsored products.
We'll do sponsored products campaigns as well.
So you add those, right?
And when you add,
it will give you, so these are not real keywords.
That's why it's not giving me any suggestions,
but it will give you suggestions.
Abby, Abby, just a second, sorry.
Margot, even if you don't have a video yet,
you can follow along because it will give you an option
later to create a random video on Amazon.
So is that what you guys are doing?
You're clicking these boxes as we go along?
Yeah, we're just following along.
And Margot, you can also watch the video again.
We have it in Facebook, right?
But if you want to go along, that would be awesome.
Go along and do it, right?
One thing I want you to do is,
because this is for ranking,
you want to uncheck phrase and broad
and only check exact
because I want Amazon to run on these exact keywords, right?
I don't want them to do a broad.
Yes, you can do a broad video campaign.
If you have a long tail keyword, that would be awesome.
Right? If you have a very long tail keyword,
then a broad campaign on a video that will convert well
would do great for you.
You name your video
and it gives you a specification for video guidelines here.
So you just come in here,
upload that video that you want to add on here.
And then you submit for review, right?
So that is how you go about setting up
a sponsored video campaign.
So we're going to go again.
And again, for launch,
you want to put about 60 to 70% of your efforts here
and about 30 to 40% of your efforts here.
If you don't have a lot of products,
about 20% here, right?
Have a video ad, have a video ad, some form of video ad.
Jessica, go ahead.
Before we get off,
can you show us an example of any...
your video ads or a video ad on Amazon?
Like, do you make your own video ads
or do you hire someone to do it?
No, you can have, okay, let me see if I have my video here.
You can actually have the,
setting up the ad is so easy, right?
You can actually just have a video.
Let me see if I have any of my videos here
to show you guys.
I usually,
okay, let me go, let me go on Amazon.
Maybe I'll be able to find my video ad.
Let me see if I have any of my videos here to show you guys.
And Jessica, we had a Rainmaker coach.
He actually modeled all like his parts.
So he did all the videos and he's in all of them, right?
Something, if you don't have the budget,
and he, it wasn't because-
He made ads, what did he do?
So he actually created his own videos.
Oh, okay.
Right, you can create your own videos.
I wish I could see my, any of my videos.
So simple, you just need something that is eye-catching
and like your avatar is in.
I can't find any of my videos.
Hmm.
So again, because it's-
Let me open this one.
So I did not even make a different video
from the product, from the video I have here.
This is the video I actually use for my,
for this particular project.
Oh, awesome.
It's cool.
What did you use to get the video
in between the basketball laundry hamper image?
Did you use some hamper?
Okay, I'm not a creative person.
My VA actually did this one, right?
So I have no idea,
but I think I should be able to help you with some of,
like putting some of these here and all that, right?
So you show your products immediately.
You have your avatar in the video
and this video, I have never even changed.
It's lived here for about three years now.
It converts really well, really, really well.
And some of these videos that I have here,
they're from influencers, like,
and some of them are actually in our community.
So reach out to some of them.
It helps with organic sales as well.
Thank you.
You're welcome.
Okay.
So we are going back to sponsored product campaigns.
And for sponsored products,
the same naming system that we had,
we are, then you choose the product, right?
So whatever the product that you're selling is,
you choose the product, right?
And so Margo, this is what you are seeing, right?
So for ranking, and I'm going to go back to this.
So if you want to use sponsored product campaigns
for ranking, this is what we do.
You're going to go to manual.
Do you recommend that we do sponsored products?
Yeah.
Yes, yes.
Okay.
I recommend that like 70% of your focus
should be on sponsored products.
but especially if you have like a single product
or two products, right?
70% of your campaigns should be on sponsored products
campaigns.
So you do keyword targeting.
And again, you have a list.
That's why we did the keyword research, right?
Mine says automatic targeting.
Are you able, so you should have automatic and then-
Oh, you changed it to manual?
I changed it to manual.
Oh, you did change it.
Okay, I didn't see that.
If you want the campaign to help you with rank,
you're doing manual.
If you want it for research, you can do automatic, right?
And I would highly recommend when you are doing launch,
do either an automatic campaign or a broad match campaign.
You want to do more research and find out
because sometimes the keywords we think
will convert better on are not the keywords
we are converting better on.
A typical example is I launched a baby product
and I thought my avatar was moms.
It was through research and such time that I realized
my avatar is not moms, but grandmas, right?
So I started changing and optimizing my lesson
targeting grandmas.
And that is what changed everything, right?
So you need a campaign for research.
We'll bring you a lot of search terms
and we'll give you an idea of who is actually searching
for this product.
Amara, go for it.
So when you say 60 to 70% and then 20 to 40%,
you're talking about your budget, right?
Your budget, yes.
Okay, just wanted to make sure, thank you.
Your budget.
So keywords, so we are doing manual targeting.
Wait, what happened?
We're doing keyword targeting, right?
We did our research, so we are not going to go
with any of Amazon suggested.
We are going to take these out exact
and we're going to enter our list.
Now, if you're doing the single keyword targeting,
which I'm saying choose three keywords,
you're just going to do it one at a time.
Wait, what did you do with the filters under suggested?
Did you unclick them?
Yes, so I unclicked these, the broad and the phrase
and I left the exact on.
And instead of suggested, I want to enter list
because I have my own keywords.
I don't want Amazon to give me their suggested keywords.
I want to put in my own keywords
that I did a research from.
Jessica, go for it.
How long should the video ad be?
30 seconds?
30 seconds max.
People have very short attention spans.
So 30 seconds max, yeah.
Carissa, yeah, go for it.
So I know that you went to enter list,
but I was just kind of like looking through
the suggested keywords that Amazon is giving me
and my actual like 80,000 search volume TSCRK
is in there suggested.
Does it matter if I enter it manually
or if I just use their suggestion?
As long as the spelling is the same thing,
you want to watch out for spelling too, right?
You want to make sure that the one that you have
since you did the research is exactly the same thing.
It's not the plural, it's not a misspelling,
or it's not a similar, it's exactly the same thing.
Then go for it.
Then choose that.
Okay, all right, thank you.
Okay, so for this product,
I think it was picnic backpack.
So we are just going to use one keyword.
We want to rank on this keyword.
And especially if you have a keyword
that is more than 4,000 searches,
don't lump them up together.
You can have another campaign
that lump up like about four to six keywords
for single keyword campaigns,
but for rank, separate them.
You want to give each keyword their own budget,
even if it's $10.
You want to do that, right?
So you're not going to put a list under there?
So I'm just going to put one keyword there,
not a whole list.
What would a whole list do?
So you can actually have a list,
but for rank campaigns, I wouldn't have a list.
So if you have keywords that have less than 2,000 searches a month,
it means that you will not spend a lot of budget.
You can have four to six of them here and run a campaign on it.
You know you will not run out of budget.
The reason why for rank I want to separate the keywords is
I want to know the sales is coming from this keyword.
I want to be able to come back and optimize.
I want to be able to say, okay, the results and the changes I'm making
is because I separated it.
So the reset, like whatever I'm getting, is because of this keyword.
But if it's four different keywords and I don't know which one, right,
even though one is giving me conversion, maybe the budget wasn't enough,
but this budget is set for this because I want to rank.
Jessica, did you forget to leave your hands up or you have a question?
Okay.
Amara.
And so the keyword that you just chose, that's your main TSCRK?
Yes, for this product, right?
Your product is going to be your TSCRK
and two very relevant keywords for you.
Okay, so you're going to add two more yet?
I'm not.
So I'm going to create single campaigns for all of them.
Oh, okay.
Separate them.
Separate those keywords because they are for rank.
You want to be able to know how you're performing on that keyword.
Those are your very important keywords.
So you want to be able to tell, I'm not converting on this keyword.
What is wrong with my main image?
What is wrong with how the customer is seeing it?
My product is a picnic backpack.
It's tourist women.
I have my keywords done, but why are people clicking and not buying?
And you'll be able to tell because you separated it.
It's also really good because you give each keyword their own budget.
Okay, and so you'll do a sponsored brand for basically three different keywords
and then you'll repeat it sponsored product for three different keywords.
Yes, so for the sponsored brand, you can add those three words together.
You don't have to separate them.
Okay.
Does that help?
Yeah.
And again, do this looking at your own budgets, right?
You look at your budget.
If you're Clarissa and I have 80,000 searches for a keyword,
I wouldn't put three keywords in a video ad campaign because I know my budget
will not even take me to 9 a.m. Eastern Standard Time, right?
Do all this looking at your own budget and then follow the data, right?
If the data is telling you there is a keyword that has 1,000 searches
and is converting so well for you, put your focus on that 1,000 searches.
Don't go for that main keyword that is not converting for you.
Yes, you want to rank on it, but don't be bidding so that you're on page one
and top of page for that keyword.
Follow the data.
Yeah, Jessica, go for it.
So we're still on the video campaign under sponsored brand, correct,
on this page we're looking at right now?
No.
So we moved from we're actually doing product campaigns.
Okay, I missed that.
So we went to the product.
So when we did the video one, you just put all three words together.
All three words together, yes.
The product keyword thing, you put a keyword in there,
add keywords so it's separate.
Exactly.
So I will do one for this keyword, and then I will launch that keyword,
and I'll do it for the second keyword, right?
And number four, you asked a question.
So when I'm setting up a keyword for this.
I can't see that shot of your screen.
What are you guys seeing?
I see forecast.
Do you guys see my product?
Do you guys see it all?
I see her product.
Yeah, me too.
Okay.
She's inside the creating the ad right now.
I see it now.
Zoomed in.
says forecast on the right but oh yeah there's a forecast on the right but you should see
my product right yeah move over just a little bit more oh really okay let's see she's in
full margo it might be your settings yeah you have to be full screen because abby's
is full screen yeah let me show you it says original size oh change it to full screen
i don't see full screen but if i if i do fit window then it's too small i can't see what
she's doing but it's okay so we're on we did keyword targeting are we we're scrolling
down now yes so we did keyword targeting we put in our keyword right and we give amazon
app again remember your budget right you can decide to start low and then get data
and then come in here and make improvement um there's also the other side of things where
people actually build really high because they want the data really quickly so they
can make um decisions and that can cost you really much right so you can decide to do
lower negative keywords i wouldn't add anything wait to get results before you put in anything
for negative keyword so when it comes to bidding strategies again you can change it so you can
always come in here and change it so what i do is and what remakers we recommend is
for exact match campaigns start with fixed bids so what that means is amazon there's 60 cents
i'm giving you i'm learning do not change my 60 cents bid keep it at 60 cents right so i'm i'm
actually forcing amazon to only go with my 60 cents if i do dynamic bid only it means that they
can go down the bid right if i do up and down sometimes you can raise it as high as um they
used to say 100 they can really go oh they change it to 100 it used to be 600 i'm like no i'm not
doing that right so they can go as high but you want to keep them in a fixed bid why because you're
doing research you don't know so much about this how it's going to convert right so let's keep it
fixed and if the data shows that i'm converting i will come in here and change my um bids right
bid adjustment so placement right for placement keep it at zero percent
keep this at zero percent until you have data and i know for i know you mentioned that you want to
show up on top of search this is the place right if you've already set up the campaign go to placement
adjustment and you should be able to change it there right you can change this here and when i
change it what i'm saying is put me at top of search and the 60 cents that um i bid you can
increase that by 100 which means i'm going to pay 1.20 to be at top of search
right but when you are starting leave this at zero when you're looking at your data you'll be
able to tell where you're performing better it's not every keyword that you want to show up on top
of search some of them will just run you dry so follow the data if the data is telling you that
on rest of search you're converting really well that is where you want to put your money
you want to increase it there right abby um so on that spot too um so do you keep so i have some
that i did increase that top of search bid do you keep increasing it until you start showing
top of search or um yes you keep increasing the first thing is before you increase did you get
any impressions at top of search are you getting any impression no so i'm not getting gotten rest
i've gotten product pages for the most part but top of search i'm still not getting um i'm not
getting anything on top of search and i'm not my beta i'm not making any crazy beats um yeah but
yeah keep increasing this so you're showing up on top of search you're getting impressions
and you're showing up right then see are you going to convert but if you're not converting
then look at these three where are you
Where would you rather put your money?
Okay. Then on this page,
do I have another question?
If you go back up where you have the,
no, up some more, right there.
So to the right where you have the keyword.
So do you leave, so usually I take away
the keyword related to your product category.
So if you're doing an exact match,
do you want to leave those two then?
You want to take that away, right?
Okay.
Otherwise, we'll run it on all keywords,
and thanks for reminding me of that.
We run on all keywords that are related to your category.
You just want to give it your keywords to run on.
When would you leave that on?
Do you like when you're doing a broad match or a different,
like when would you ever leave the other one?
When you're doing a category campaign, I would do that.
When you're doing a category campaign,
you can always do that.
So when you go to product targeting,
and for product targeting,
it doesn't even give you that option, right?
Category campaigns work for some products,
but not all products, right?
So if you want to do a category campaign,
you can do that, right?
You can also refine and all that.
It will give you some of these,
but for exact match, for ranking and performance,
I wouldn't really go,
unless you have the budget for it, I would try.
Thank you.
Yeah, I've been taking it off.
So just wanted to make sure I was doing the right thing.
All right.
So again, the same naming,
you put it in a portfolio here,
and then you leave end dates blank.
Look at your budget again, put in a budget,
and you launch that campaign, right?
So that would be an exact keyword campaign.
What would be a daily budget?
So your daily budget should come from the budget
that your budget that we go from the Power Profit to,
to run your whole ads, right?
So work it from there, right?
So if I have, let's say if my total budget for launch
is $1,000 to sell everything,
and I'm putting 40% of that towards launch,
that is about $400 for launch, right?
So the $400, if I have,
if I'm going for five campaigns or four campaigns,
each campaign get $100,
but then no $100 a day, $100 for 90 days, right?
So I have to divide that to get a daily campaign.
So sometimes you don't have to do so many campaigns,
a few campaigns, or you can reduce your bids,
make sure you're optimizing
and get an organic sales as well.
Does that help, Margot?
Yeah, a lot of numbers.
Yeah, I know.
Okay, so that is for rank.
So another thing that you can do
for rank.
So another type of campaign for reset
is what we talked about.
So again, same naming system, you choose your product,
you do automatic targeting, right?
I love auto campaigns,
especially when you launch a product.
Now, the only downside to this
is if you're not scheduling to sit down
and look at your numbers, it will run dry.
Amazon will show your product every space you can find it.
That is why when you're running, you understand,
you wanna make sure
that you don't have so many irrelevant keywords in there
because it will put you everywhere, right?
You're giving them the chance to like research,
it will put you everywhere and people will click a lot.
So you have to make sure you're coming in here,
going into your search terms,
taking out irrelevant keywords.
Any keyword, well,
I think this is something students get confused with.
So keywords are what you are putting in.
Search term is what the customer is using
to find a product.
So when Amazon give you reports
for automatic targeting or broad campaign
or phrase campaign, they give you search terms,
which means the terms customers are actually coming in
and finding your products with.
If any of those search terms customers are finding you with
is not relevant to your product.
Let's say I have a blue,
I'm selling a blue mug
and everyone is coming in there and typing in,
okay, I'm selling a pink mug
and everyone is coming in and typing in blue mug.
I want to negative target that.
on Amazon, anything that is blue mark is not my product.
Don't show any customer that is typing in blue mark,
my product, right?
You want to come in to any research campaign
as often as possible.
Otherwise it will run you dry, right?
So let's make sure we are scheduling that in
and we are doing that.
So for auto-targeting, again,
you can go with Amazon suggested bid
or you can go low, testing the waters, right?
And then when the data is telling you
you're not getting impressions,
you increase your bid so you're seen, right?
For auto-targeting campaign,
I always go dynamic bids down only.
Don't go above my budget
because you're doing research, don't overspend.
You can go below, but don't overspend, right?
I also don't do bid adjustments at all.
I wait to get about a month of data looking at this
before I do any adjustments here.
And you just follow the same procedure as below.
Again, the step-by-step process
of how to create all these campaigns is in phase four.
But if you guys need it, I had Tiffany pull it.
We will add it to your workshop for you
so that you can have access to that.
Carissa, go ahead.
So I just had a question.
Like when you were doing the sponsored product campaign,
at the bottom of mine,
it automatically had checked increased bids
for high traffic days.
I was gonna uncheck that.
Is that what you would recommend?
Uncheck it, yes.
Okay.
So Amazon is finding any ways to make money from you, right?
So uncheck it.
I have, I saw my, this one is like, increase your bid.
So I did this last year.
So it's recommending the same thing for Mother's Day.
I'm like, no, I'm not doing that this year.
So uncheck it unless you want to do it, right?
Okay, yeah.
I wanted to uncheck it,
but I just wanna make sure with you first.
You can uncheck that.
Do you guys, will you guys want to go to a breakout room,
look at the budget?
We have just 10 minutes to do that.
Okay, let's do that.
Okay, I'm gonna stop sharing my screen.
And I'm not reading the chat.
So if you can see anything, please raise your hand.
So we are gonna have two rooms again.
And please don't leave.
If Zoom kicks you out, come back in.
So we want to close well.
So if Zoom should kick you out, just come back right in.
Okay, so we put in 10 minutes on the clock.
Hey, Abby, another quick question I just thought of.
When you did, when you first started the,
showing us like the sponsor brands and everything,
there was a point where you were talking about brand defense
and you said if you have multiple ASINs
that you can put them together in there.
Does it work the same way if you have one product,
but variations of that product?
You can.
Yeah, would you recommend?
Have you tried virtual bundling too?
Not yet.
Okay, so you can do it.
You can do it.
Not yet.
Okay, so do that.
Use all your variation as a defense, right?
Run ads for all the ASINs.
The good thing is you don't spend so much on it,
but you're defending your own product.
So run ads for all the different ASINs
and then do virtual bundling.
Like bundle all those virtually.
You don't have to physically do it.
So customers are saying, oh, if I buy this one,
I can buy this one, right?
Do virtual bundling as well and do brand protection.
So it will make your lesson looks longer
and it will kick people.
Amazon cannot run so many ads on your product.
Okay.
Yeah.
Thank you.
Okay.
Let's go to our rooms
and I'll see you guys in 10 minutes.
Okay, I think I'm leaving the rest of us in this room.
What do you guys think?
It's fine.
Okay.
I'm with it.
If anyone wants to share their screens or any questions,
or we can work on their budget calculator,
or we can work on their budget calculator.
So if you have any questions,
or whatever you guys want to work on.
please feel free to reach out to us.
We'll be happy to answer any questions.
You said you have this step-by-step on Facebook
for this, about PPC?
Yeah, so for Facebook,
we have, we've divided phase three into launch
and then discovery, right?
So all the videos are there.
All the step-by-step videos are there for you to set it up
if that's what you're looking for, yeah.
And you can find this in the Rainmaker app or?
In the Rainmaker, we call it the Rainmaker training portal.
So where all your courses are, right?
The place where all your courses are,
yeah, it should be there.
Okay.
Yeah.
Thank you.
Nicole, go ahead, go for it, ask your question.
Okay, my question is if I sign up for your package,
when does the start date,
like if I'm going to be away for a little bit,
but I mean, it's not a long time,
but could it start like instead,
could it start in the middle of May
and go through the middle of June?
Or is it better to start at the beginning of a month?
Like how did, when is the start date?
I think we can do that for you.
Okay.
If you want to start in May, we can do that for you.
Okay, so we could start like mid month,
like something like that.
Okay, perfect.
Yes, we can do that.
And with like, with the strategy session,
I'm like, okay, I have my product established
and everything.
The only thing is, is that I think I've been
in the wrong category this entire time.
And it's coming up not good.
So I finally think because of you,
I figured out my category.
So do you look at everything that I have
and then you just go through and say, okay,
let's set it up this way, that way, that way.
And we just do trial and error
and then we get it until it's maxed out.
That's exactly what we do.
So our first session will be,
let's look at everything, right?
We look at everything, then we have a plan.
So we, I will make sure that like every week
I'm flowing up with you.
What are you doing?
Like, and you have any questions you're asking me as well.
Right?
Then the two other sessions that you have,
it depends on how you schedule it,
but we'll look at it.
How is it improving?
What can we do?
Right?
Perfect.
Okay, wonderful.
And you look at the listing and like-
Listing, yeah, everything.
Okay, perfect.
Thank you so much.
You're very welcome.
I have a really, I have a really simple question.
Oh, I'm sorry.
Oh, no, no problem.
I was just, just say, I was wondering the same
because Nicole just asked, you know, Abby
about the question I'm having in mind.
Like, oh, I want to, you know, do the coaching too,
but does it has to be right away?
You know, if not, that's really cool that, you know,
because I'm really busy on starting next month.
I mean, I want to do next month,
but at the same time,
I know I have a lot of stuff going on.
So I was wondering if I can start somewhere on,
like in the middle of June.
Are you launching?
Have you launched?
Not yet, not yet.
When do you hope to launch?
Hopefully on, till the end of July.
So maybe somewhere in July.
Okay, okay.
So you need to start doing your keyword research.
And so, yeah, it's, it works, right?
If June works for you, it works.
We'll do your keyword research, right?
We'll make sure, okay, your TRCRK is still the right TRCRK.
Then we'll do your keyword research.
We'll set you up on Amazon with your listing and everything.
I will take a look at your images first
before you even go live, right?
We want to make sure you are coming out strong, right?
So if you want to do June, that works as well.
Okay.
Thank you.
Margot, did you have a question for me?
Yeah, so I got the budget up
from somebody who sent it in the chat,
but I don't know how to save it and make it my own.
Okay, Margot, so go to file.
Do you see file?
I do see file.
Okay, and make a copy.
Okay.
Yeah, so if you make a copy,
it should create your own copy.
You can make changes to it, right?
This is how I plan my launch.
But if, let's say,
looking at your competition,
you don't think you need 50% organic sales.
You need only 40.
You can change that data as well.
Okay, that worked.
Yeah.
Okay.
now it's my own now it's now it's mine okay yes any other questions or anything you guys
want us to work through i have a question um since i okay i launched my product but it didn't do as
well as i thought and i know where my i was wrong category and i didn't really know how to advertise
i gave it to um someone to advertise for me but same thing came up and it's the wrong keywords
so when we start will we look at like all different categories and verify the correct
yes word okay yes so what we will do is we will find a product that is similar a couple product
that is similar to yours okay what category are they in right and then we'll make sure you are
in the right category first okay usually when you change your category it means that your rank also
falls for some of the keywords right so then we'll make sure you're ranked first before we even push
for ppc okay perfect perfect thank you so much you're very welcome and i would love to see all
the data of um the ppc and everything they do right because that's data you paid for right
so i would love to see everything and so we make decisions from there perfect so you pretty much do
like a product overhaul product overhaul yeah okay perfect okay thank you yeah
okay any other questions for me so there was a question in the chat about how long
this replay will be available oh the replay is available to you forever oh really it will be in
your training um app i don't know under launch relaunch so relaunch yes it will be in the
pre-launch is that yeah yeah launch uh launch pre-launch yeah okay launch in that ringmaker app
yeah it will it will live there for you forever yeah oh okay because i thought you said that that
was only that chat was only good for the weekend so the chat is good for the weekend right okay
let me show you let me show you what i'm talking about
so do you okay i i think i'm in admin you guys have access to this i'm talking about this ringmaker
portal yeah there are so many things that you guys don't have here but
if this is what i'm talking about when you have the dashboard the courses so when you go to courses
we added that for anyone who registered for this training i don't even think they've added it to
mine yet i thought i saw okay but that's where it would be all right it will be for you yes that is
where it will be for you yeah
any questions for me otherwise i'll jump to the other room
and i'll bring all of us back to this room i will you guys don't have to go anywhere because i didn't
take you out so i'll bring our contact this is great thank you thank you thank you for
sharing who you are with all the way i wanted to thank you for liking the video
well you guys don't have to go anywhere because i didn't take you out so i'll bring i'll come
back to this room and i'll bring them back i have one more question abby um the link that
you shared for your program how long does that link last does it last until monday or
till monday till monday okay very few spots um yeah okay so sign up the earlier the better
exactly a discount so if you go to the real maker um upgrades you see that it's two thousand dollars
got it so the discount for 500 is till monday okay perfect thank you
joah i forgot to mention that to you as well so the discount is so um okay okay
okay that's okay thank you all right okay i will be back ladies i'll be back let me
see what's going on in the other room
you
I have to leave in like a little bit, so I think I'm just going to leave right now, actually,
because they're waiting for me.
Thank you, lady. Have a good day. I have to go.
Thank you. You too.
Bye.
Can you hear me, ladies?
Oh, good. I think both of you are on mute.
There you go.
Hello.
That's good. I normally do the same thing, drive and listen.
Yeah.
I'm worried the dogs are going to bark.
Oh, don't worry. It becomes a skill.
I did find these trainings under courses, under additional resources and training. The videos are there.
Perfect.
Okay.
And this one, today says coming soon.
Have you guys launched your product yet?
My product is at Amazon, and I got a listing, and I sell maybe one a week.
I haven't done an actual launch, and I never set up PPC.
So that's where I'm at.
Oh, go ahead. Sorry. Go ahead, Melinda.
I launched a month ago, exactly a month ago.
And I work full time, and so I just knew I didn't have time to learn all this at the moment.
So I hired AMC OneStop.
It's one of the brain maker, whatever you call them, suggestions.
And I hired a campaign manager, and she runs my PPC for me.
So I really don't know what she's doing, if I'm being honest with you.
Right. How is the sales?
Good. I've been selling on average 3.8 a day, so almost four a day.
So yeah, in my first month, I've had 127 sales.
Nice.
Congratulations.
Can I ask what your product is?
Yeah, absolutely. My product is a martial arts belt display rack.
So my husband and I own a martial arts school, and so it's a rack that students can put their belts on and display them.
And so it's like a wall hanging.
Yes. Yeah. Neat. Good idea.
So I mean, it's a pretty small niche, but I've been encouraged in the first month that I've sold about four a day.
But I'm not making any money right now.
She's right about not making money right out the gate.
I'm like, I'm literally upside down right now.
I am so far in the hole.
It's not even funny.
Yeah, so am I.
It's upsetting.
Yeah.
It's upsetting.
I'm right with you.
I know.
Even though I'm selling, I'm still so far under.
And my profit margin, you know, when we got our product qualified, I was at a high 33%, like, I don't know, 35 or six or something for, you know, profit margin.
I'm negative right now.
Yeah, my product, when, because it was the done for your research.
Oh, yeah, they were selling for like 19 to $21.
So my profit was going to be great.
And then when I finally got my got to put my product there like, you know, nine months to a year later when I finally got my product.
They're $10.
And my competitors, so I had to cut my my price in half.
Nobody was.
Yeah, nobody's gonna pay $20 for mine when my competitors are 10.
No way.
Right, right.
Yeah.
Oh, my God.
Yeah.
So my fees on one product, I sell my product for $40 and 99 cents, my fees on one unit is $14
and three cents. Wow. That's incredible. No, Amazon's making some good money off of you.
14 bucks every time I sell one. Wow. That's just, that's not even my PPC. Wow. Yeah. It's sick.
It's sickening. Yeah. So I know it's, it's rough in the beginning. Like I've had mine there for
a while. I heard a company to do, you know, like the PPC, but because of this course, I just saw
that I'm in the wrong category. I'm like, cause my pricing, my product is called the BLD system.
And it's a way to organize your refrigerator in less than an hour by the meal categories of
breakfast, lunch, dinner, snacks, and drinks. So you just like, all you do is like, you just
take these liners and they're labeled and color coded. You just put them in there and then you
organize your food by the meal and then you can just grab it. But I was in refrigerator liners
and I'm at 2399 and they're like at 12, you know? So I got a few sales, but not a lot,
but I just found out, like, I was like, how can I, why am I not making any money? I just found
out from this course, I need to go into the keywords of refrigerator organizers and storage
bins. So I'm just like, I was, and the price point is a lot more there. So I was completely in the
wrong category. It wasn't working, but I'm glad that I did this. And I'm going to go ahead and
just buy her package because I'm going to do a reboot, you know, and she knows what she's doing
because just doing this course, I was like, she knows exactly what she's doing. So she'll give
me a good overview and I think she'll put me in the right direction. Yeah. Yeah. Yeah. I mean,
I picked my category based on my competitors. All my competitors are in this sport and outdoor
category. But I often have thought I should be like in home furnishings, you know, just because
it's, it is a sport thing, you know, only martial artists are going to buy it, but it's also
something that you hang on the wall. You know, it's not like, it's not like equipment for martial
art, for a sport, you know? So I don't know. I need to, I need to go back and do my own,
do some research again. Like, like you, like you, I just hired somebody and,
and with what they said. But you're doing well, which is good. So but the thing is,
is that the point that she made is you have to know your market and maybe looking at it like
one way, but you're looking at it completely differently. So this has been good to really
look at everything. It's been eye opening. Yeah. All right, ladies. Thank you so much
for joining me for this three days. I hope you learned so much. I saw a question of,
would we have access to the replay? Yes, it's yours. It's, it's yours in the app forever.
You can always go back to it. If you're thinking of hiring anyone to do your PPC,
consider our strategy packet. But if you're even thinking about that,
please know your numbers, know what you're working with, know your research before you
hand anything to anyone, especially when it comes to your PPC. It's tied to your profit,
right? By the time you realize, and I've had students on so many calls, they get the numbers
back and they're like, oh my goodness, I didn't know what they were doing. Please know. So when
you get a report, you know what you're reading, right? You understand the reports you're reading
as well. Karen, I see your hands up. Super quick question. You know how we were talking about,
if we go to edit our listing and then save, sometimes it bumps us out of rank and we have
to work up again. Does the same thing happen if I edit my images or am I free to like add a new
image and move them around and stay in rank? So images does not affect your ranking, right?
You can't change your images. And if you're launching, have two main images, do a split test.
Which image is my ideal customer clicking on? If you haven't done a split test, do a split test.
You get a lot of data from that and it will help you as well. Okay, thanks.
Yeah, just, I have a different question, but the split test you mentioned, so
are you like changing your main image from time to time to check it?
No. So Amazon actually allows you to actually have, so there's a, I don't know how to,
I think there's a video in the app to show you how to do.
with images. So you have two images. Amazon sometimes show this to customers or sometimes
show this to customers, right? And it helps, you know, okay, this is the one that customers
are clicking on more. So there's something about this, right? Then after a month, you
make the decision, okay, this is the one we are going for.
Okay, I'll research that. So my question, though, was from what we did, which I just
want to throw it out there. It's been awesome. This has been like one of the best things
I've spent in a while. And I want you guys to share it in the Facebook group so others
can get involved. We have a lot of workshops coming. This is the very first one. So my
team are like, okay, we want to see how it goes. So please share it in the Facebook group
so others can know about it. So my question, though, is that from the
search analytics we did, I came up with like over 400 search terms that are really like
their relevance. So the question is on that. So I know I'm not going to be able to work
on all of them. But do I want, I'm thinking instead of like doing the automatic targeting,
do I put all of those into like a sponsored ad and just test it and see what gets done
randomly? Or just only click on? Okay.
All 400 keywords in any campaign is just too many, right? You can do six to 10. And even six
to 10, depending on your budget, if you have six to 10 keywords and you have a budget of let's say
$20, sometimes some of the keywords do not get some of the love. You see that some of the keywords
are spending and some are just there and they don't have any impressions on them, right?
So if I'm doing this, I'll take, you can test some of the lower searches, test them, right?
Take between 500 and 1,000 set volume, put them four in a campaign, four to six in a campaign
and test them and see how those will do. Sometimes our focus is all on the main keyword. Yes,
it's good to rank on the main keyword, but don't put all your budgets in the main keyword.
Follow the data. Sometimes the data is telling you the lowest set keywords are converting for you.
Follow that data and follow those lowest set keywords. Thank you very much. You're very welcome.
All right, ladies, thank you so much for joining me. Again, we have a strategy package. The discount
goes off by Monday. It's 1,500 by Monday. If you go to the Remaker app, it's $2,000,
but we're giving that discount till Monday. So no pressure, but make the decision. It's an
honor to serve you ladies and to work with you ladies. I love the energy you brought into this.
Yeah, we have the group. I'm going to ask them to extend it to Monday. So if you're watching anything
on tomorrow morning, I will jump in around. I work in the morning, so I will jump in the
morning to answer some questions and then in the evening as well, but I'm not sure about Sunday.
So thank you all and have a good weekend. Bye, everyone. Thank you. You're very welcome. Bye.