This music may be a little too chill, like too, a little too calm.
Hey Robin, good to see you.
Hey, hey, how you doing Bruce, everyone?
I thought I saw a note that you said you weren't going to be here today.
Well, the note said that I have an MRI at 2.30 and I thought it was going to take a half an hour, which is what they told me, but I got in and out in five minutes.
Including the needle in my arm and the dye and everything else they did.
Oh boy, that's good.
Always fun.
Yeah.
So let's, we're gonna jump in. I've got a little bit of training to do for you guys today, and then we'll do some hot seats as usual, and I'd love to hear any quick wins.
I know Marcella is doing her challenge still. We're coming to the end of it to see if you guys had any other quick wins to share to get us kicked off.
Just still going strong. And yeah, I did get an idea. I think, Bruce, where'd you go?
I did get an idea from the Lord yesterday.
And I work on that, which is to put, to make a journal, to make a journal book with the declarations and have people, you know, so I kind of, that came to me yesterday.
So it was kind of, you know, God just downloads these things and I just go with it.
So we'll see. Something that, I don't know, I don't think charging, but I think giving it for free. I've gotten so many wonderful words and I've gotten a couple of interesting people who had a few things to say to me.
Men, to be exact.
Yep.
I had one man, he, and he had all the scriptures about what women should not do.
I mean, and I tried to be nice and not like,
No, no, don't be nice. Those are the best people. You block and you mute them forever. They're gone. It's one time shot. You're gone for life.
Yeah, I was so kind at first. And I was like, thank you for your kind, thank you for your comment. You can share all of this on your, on your page.
And then when I came back. Oh my gosh, he had like a whole litany of just scripture and all of the things and I was like, No, sir.
I'm done being nice.
You got to go. So I did block and delete him. And so, but only to find.
It's very satisfying to do.
Believe it. I was like, okay.
Someone declaring God's word like controversial Lisa, I don't think it is. But anyway, yeah. And wait till you start charging people for that. Now you're like a woman teaching the Bible and charging money for it.
Can't even believe.
How are you even saved.
Yeah.
Anything, anything that's mildly like, so there's, this is good because there's two types of like comment some of that's good like oh there's conversation and there's like, it's also great for the algorithm because like people get fired up and they're like,
that's not right like woman should be able to preach and then there's like a whole thing going on in the comments, but you can kind of tell if there's got like a, it's got like a sting to it and there's just hurt or there's just something that is just, you're never going to agree on something in a comment.
We typically like just pull those people off.
Or if any guy like mentions Lindsay's beautiful curly hair, he's gone, like he's off the list for sure. That's not even a little.
I like your hair today, delete. You can go get your saved by someone else and train someone else. So, believe it or not, I had a hair comment too and I just never responded.
Was my hair naturally curly like that that it was amazing I didn't even respond I was like, sir, I don't even know why you're asking this question.
People are strange. There's some strange people in the world.
But all you guys are hanging out here on a zoom call on Tuesday afternoon with me so I don't know we're all a little strange I guess.
Well, that's good. Yeah, well, and that's, you know, and I think that's, it's good that you're getting reach enough to new people that people are like you're kind of bumping into the, to the wrong people I guess.
I heard like a great statistic that like you're, you're trying to reach like the 20% of people that are like meant for your message to that your that your message is meant for, but you have to like get through the 80 other percent of people who are just like not.
for you and not interested in anything you have to say, but you have to, it's not like you can
just not speak to those 80 percent. You're going to have to like broadcast it to everybody
and you're going to reach those 20 percent. It's like this is amazing, this is life-changing,
thank you so much, but some reason there's just like the other people are also going to hear it
along the way and you can't really avoid that. So that's good. Well good for you for just like
stepping out and doing it because that's the best part of this is just like launching and
starting, trying the idea for sure. So that's good. Very good. Any other quick wins? What are
you guys working on? Any other breakthrough this week? And then we'll jump into some training.
I'll jump in. Go for it. I'll be ready. I did a recording yesterday and I've hooked up with
this guy from Fiverr and so we're going to try that out and see what comes out. I'll
give you the end product, but it's just hard to do recordings. I just don't feel like
I've got the energy or you know whatever it is and so I do it, I do it, I keep doing it and
finally I just do it and say this is it, this is the last take and I left it there, but
when I was getting my MRIs, I always tell people what I'm doing and about seat to deed and I did
a challenge, two challenges and she said, I told her what it was, word of mouth, like Bruce,
you said I can say this stuff when I just say it to people and she said, well that sounds great.
Did you, and I told her I was advertising on Facebook, she said, well did you put it on
Craigslist and hey did you put it on Rural King and all the boards and she was trying to help
me out with my marketing. So anyway, I just thought that was kind of fun to share with everybody.
Absolutely, if you put on like, yeah I think Craigslist, like the Ring Neighborhood
app thing as well, the Nextdoor app, this is like a great place to just advertise locally
for sure and I think one thing you can do then is like when you record, like if you do it one
more time where you record the training, like just make it for this person and then what I
always put myself under pressure and be like, hey I actually have a, I tell them like I have a free
training for you, do you mind if I send you a link? Oh yeah, that would be great. Then you get off that
call and you go make the free training and you upload it to YouTube and then you send the link
to them and then that way you're like, I'm just making it for this one person. It actually takes
all the like complexity of like, I'm recording this amazing webinar that's going to change
people's lives. As I continue to just help this one person, makes it a little bit easier and then
or even if you follow up with them later, be like, hey I actually put this out there, this is a
helpful resource or if you know anybody who needs this, like feel free to share it and it's just that
video with a, you know, app apply and then it's just a matter of getting a ton of people to that page
as much as possible. Awesome, good. We'll share the video when you, if you have it, happy to look
it over. It sounds like you got an editor. I will. And for you guys, if that's just helpful to you
guys, if you're getting stuck on specific things, this was from Thursday's call, we did a little
work session. Robin like has a team, he has people on his team doing marketing but like they're also
doing a lot of other things and so I think you've been waiting for a few weeks to get this video out
and so like if you get stuck, like going to Upwork or Fiverr for 25 bucks, 50 bucks, under 100 bucks,
you could get someone to like edit your video or put your design thing together or build a landing
page or whatever thing you're getting stuck on. So it's kind of like, you know, paying a personal
trainer to meet you at the gym, like some of it is just helping you focus and get the thing out.
So you kind of pay for it just to get the benefit of the accountability and making sure it gets done
but obviously go learn it, go do it on your own, those are the best ways to do it. But also if
you're under a time crunch and you just need to get the thing done, like you can pay for, you can
buy those skills from an editor or someone. I think Robin was talking about getting an editor
to chop up his training. So those are all good resources to have. Sweet, awesome.
Okay, let me, we'll change modes here just for a second. We're going to, I wanted to
show you guys like, and this is something that I know Robin's working on, thinking about putting
like your first online event together. If you're going to do a first, you know, it's,
people call it a webinar.
I call it a free training.
I wanted to go like one layer deeper
and we're gonna add this lesson
to the Pioneer courses as well.
Just giving you like a framework
on how to structure that piece of content and launch.
I was just helping a friend before this
who is just someone in our area,
is a photographer and he's trying to do his first thing.
And I was like, don't worry about a challenge yet.
Don't worry about that.
Just go ahead and launch with a free training,
like an online free training.
You can call it a webinar.
You can call it a workshop.
You can call it whatever you want.
But the concept is around 45 minutes to an hour and a half
where you just share value to people in a nice framework.
That makes sense.
And I'm gonna go through that framework today.
And this is something that we learned from Russell Brunson.
That's in the Perfect Webinar.
It's in Expert Secrets books.
Those are all great marketing books to learn at some point.
But I'll give you guys the cliff notes
and you guys can just steal this.
And then you can drop all this stuff into chat GPT
and it can help you put these things together.
So the goal here would be to give you guys a good framework
to go put that event together.
Two weeks ago, we talked about writing a copy,
like writing using the pastor framework,
how to figure out the problem and amplify the problem
and tell stories and essentially share transformation.
So it goes through that whole pastor framework,
but how to write in a really great way
that brings people into the thing that you're trying to share
and then last week,
we showed you guys how to build a landing page.
And so you should be able to put up a landing page,
use that pastor framework, put your copy in there
and now you've got a page you can sell.
So like to end McDonald's question of like,
what can I buy from you today?
All of you guys can easily have a landing page
that is just access to your group or your membership.
And you can go ahead and put that up anytime you want.
Just get a version of it up.
It doesn't have to be the thing you're gonna use forever,
but just having a link that you could send someone,
you'll feel a major sense of accomplishment
that you have this page and it works
and it gets people into the group.
So then of course, the next question is,
well, how do I get to that point
where people are ready to buy?
So what we found works great as kind of a warmup,
like before you do a challenge,
100% you could do a challenge.
We've done challenges.
You guys have all been a part of challenges
in some way, shape or form.
They're phenomenal.
They're an insane amount of work.
Like you gotta be really committed to go like all in.
And especially if you try to do it with a few hundred people
and they're all live and they're paying you for it.
It is insane to try to like over deliver in that.
And you've got emails to send out and reminders
and like funnels to build.
And like everything has to be automated
when you're at scale if it's just you.
And so do that, have that on your list.
We have all of challenge secrets put in there
so you can go step-by-step on how to do a challenge.
Macy has been very much a part of this with her dad
through Emerging Profits.
And so building the funnels, doing the ads,
doing all that.
And you're gonna be hearing more from Macy as well
in the coming weeks.
She's helping us more content
and she's gonna do some coaching stuff with her
because she's done all the things we've done at scale
for huge challenges and just came off of one last week.
So we've got a lot we can share there
but it is an insane amount of work
and there's a lot of support
and there's a lot of other things that go with it.
So a great way to just get started
is to just practice doing this free training.
And so use the webinar.
I think doing it live is key.
Don't, you don't need to record it and put it live.
Just go live, share it, do it on YouTube.
Make it really, really simple on the tech
and then do that a few times live.
Don't worry about recording it.
Don't worry about editing it.
It just makes it much more real and authentic.
And everybody is trying to like record these webinars
and then it gives, try to give you like a fake
simulated live feel that there's live chat
and it like feels like it's live.
Just do it live.
Just be authentic and actually do it live
and actually be real.
I've seen people like, you know, do silly things
like hold up a newspaper and be like, this is really live.
Like, if you don't believe me, like this is really live.
And so this is a great thing to start on.
It's a great way to warm up,
great way to get sort of your foot in the door
as far as like putting your first bit of content together.
And you can try it a lot of times.
It doesn't take a lot to prepare.
So you can easily tweak slides, tweak your presentation
and then do it again in a week
or do it again in two weeks.
It's an easy thing to replicate and kind of practice that.
Whereas, you know, you can apply all those same things
to a challenge.
Maybe you like take one of those trainings
and you turn it into a three-day or five-day challenge.
It's a great way to get started.
So thinking through this like.
The goal of like having a webinar essentially, like why even worry about a webinar isn't,
aren't those like, weren't those popular 10 years ago, five years ago?
Again, I don't like the word webinar, but it essentially is the same thing.
But it's a way to build like high, it's a high leverage way to build trust because you
can talk to a lot of people all at once, and they can quickly get up to speed on your way
of thinking, your way of like what you believe, you can tell stories, you can bring people
into, you know, your testimony.
It's a great way to just to build that initial bit of trust.
And it's a really simple way to get like your first paying customers, essentially.
So you can go from that directly into, hey, you know, at the end of the training, you
can say, hey, like you're going to do Q&A, before I do Q&A, is it okay if I show you
something that I'm working on?
Hey, I have this group, it's a membership.
Here's all the things that includes I want to help people just like you, who are struggling
with all these things I just talked about for the last 45 minutes.
If that's you, and you're like, I need someone to walk me through that.
I have this group and every Tuesday, we meet and we do this thing and I want to help you.
A couple minutes on that.
And then if you're interested, just, you know, shoot me an email, shoot me a DM, or book
a call here's my calendar link, and you just get them on a call and you can chat with them
there.
I would do that for whether you're selling, you know, $100 a month thing, or $1,000 a
month thing, like start there because you can have those conversations with people.
And then you'll get on the call with them and you'll find out like, what is the right
price?
What is the right offer?
And you kind of tweak it from there.
So it's a great way to like, get, see if you have a product market fit very quickly.
And a lot of founders don't want to do that part of it.
They're like, well, I just want to have a landing page and not talk to anyone and then
money shows up in my account.
Yeah, we all want that thing.
We would love to have that doesn't really work that way.
Because you have to kind of get in there and kind of research and the fastest way to
fail and figure out what's working or not working, just jump in and do it yourself and
talk to the people yourself.
So that's what is a great, of course, you can leverage tribe, we'll get into some of
the tactics on tribe and using the tools that I don't really want to get lost in that today.
But more just thinking about the content side of it.
And again, think about this.
I know if you're if you're concerned about like, I'm going to do this whole webinar,
we spent hours on this presentation, and then no one's going to show up.
Or do I have anything to say?
I don't know the answer to that for you.
And you don't know the answer to that for you.
So we better just like try it.
And then we will find the answer to that over time.
And if you do this, something that's in a kind of repeatable way this way, you can experiment
and change your offer and change your your pit, your presentation and change the content
you're talking about very easily.
So you don't have to have it's kind of like, you're going to take five to 10 attempts at
this, and then you'll kind of figure something out.
And the best worst case scenario, you may sell a couple of memberships along the way.
Like that's the worst thing that could happen is you just sell a few and then later you
sell a lot more every time you do it.
So these are totally normal things to worry about.
But you're you're in good company.
Russell Brunson has this famous quote that says, like, you're one webinar away from like
seeing this crazy breakthrough.
I think that's true.
I think having a webinar or something to capture this is a great way to kind of just at
scale, share your vision of kind of what you're wanting to do.
You're not sharing tactics.
You're not sharing like your specific things on what you wanted to like.
I'm not telling you step by step the tactics.
I'm more addressing like the why.
And Russell calls this like the big domino, the kind of one thing that I want people to
know, like, hey, here is like, like this, if you just leave with this one thing, and
the funniest thing is when you start to do challenges, it's the same thing.
Like you can take three to five days and all people need to know is like, they should stop
thinking of launching a course or a community, they need to go launch a tribe.
And the tribe is a way to disciple and bring kingdom here on earth.
Like they need to have this realization of what a tribe is.
Okay.
That's like my would be my big like domino.
If they just get that one thing, like the rest of it doesn't really matter.
But if I get into, and this is where we made the mistake, and some of you guys still joined
because of this, but when we did like our TikTok challenge, it was our worst challenge
we did at Kingdom Messengers, meaning that we like basically broke even.
Even though we had like hundreds of people come.
But all we did for five days straight is teach you exactly how to use TikTok.
And we gave you all the tactics, it was just pure tactics.
And we basically like told everybody exactly what they need to go do, got some people results,
and then we sent them on their way.
And then they were like, hey, but no, really, do you want to join our thing?
We're like, well, you just gave us like everything we need to know.
And so not that you want to like hold stuff back, but the way that we just did tactics,
we should have like shared the bigger vision of like, here's what social media is.
is you can do with your ministry and social media and kind of like the bigger idea, and this was
just us learning it. So that was a very expensive mistake for us. And not only was it an expensive
mistake, but it like knocked us out for like six months. We didn't do a challenge for like six to
eight months after that. We were doing them every three months, did the TikTok, and it like
just barely broke even. And by that I mean like we made 80,000 and we like spent 80,000
to do it. And so we basically did a ton of work, and we had all these expectations,
and then like two or three people joined. It was pretty sad. And then we even were like,
we decided to make like anyone who did pay, so like the five to seven thousand dollars I think
we made, we had this one thing we were like, hey, all the money that goes towards you buying this
challenge, we're giving that all to God Behind Bars. So like the last piece of it, like we
literally took the exact profit and we just send it to God Behind Bars. So I say that because that
was a story of like how we did tactics instead of this big domino idea. So I hope that that kind
of helps a little bit. You can frame this thing. So just, you know, thinking of it like you've
seen these, you know, these are the three secrets to launching your first community in 30 days. This
is the three secrets to going from being an owner, to renting, to owning a house. Here's like,
and you can say three secrets. The secrets thing is maybe a little overused. Here's three lies that
you're currently believing about your health and your relationship with God. Or here's your,
you know, here's why, here's, you know, the three limiting beliefs that you have about why you're
stuck in trauma or whatever that topic is. And just taking, giving you three is a nice easy number.
You can take through each one of those and they can each address a different part of like what
your breakthrough is. Yes, it's your community. Yes, it's your tribe. It's your course. It's your
content, your book. But it's really like the thing that you're there on earth to do. Like I
believe these three things and you can tell stories around it and you can frame it. One thing that
works really well is to like, like name the secret essentially. So, hey, the secret is like, when I
did this for tribe, the first thing was like, oh, I said, I think it said the three lies you're
believing about starting an online community. Like the first thing is like, I have nothing to say.
So, these are like things that these, that you and others have all said, like, oh, I don't think
I'm going to start a community because I don't have anything to say. And we kind of address that.
So, we tell a story about someone who also thought that way and then decided to like, well, maybe I
do have something to say. And then they, you know, had some great breakthrough with that. And then
you can share like, hey, the reason you use social media, the reason you use an online community,
and I'm not saying the reason you use tribe social, I'm saying the reason you use like
this general idea of this thing I'm trying to help you with is because it helps you figure out
like if you have something to say and helps you productize that thing. And then you can go through
each one of those. I would tell like a story about each. You know, if I said the thing about like
the tactics versus the big domino, and I was like, these, you know, do tactics, don't do tactics and
teach the big domino like that. And then, but if I didn't tell you like the fact that we lost like,
you know, an $80,000 challenge, and we basically lost a bunch of money, like, they're like, I
didn't quite have the same like connection as when you could like add a story to it. Right.
So, I see a lot of entrepreneurs like gloss over this, they don't want to get into the details.
And I think there's a healthy way to do that. Something I've learned over the last couple
years is just being able to connect more at the heart level and be like, instead of just being
like, well, here's the things that like, I didn't feel like anything say and gloss over these things
without actually going really deep and being like, hey, we lost all this money. That was part of the
problem. It's not like Lindsay and our confidence out for like six to eight months. Like every time
we got on like a coaching call or thing, like all we could think about is this massive failure of a
challenge we did. We're like, we're never doing a challenge again. The challenges don't work.
Bruce and Lindsay suck. Like everything sucks. Like we're terrible. Like this is after like,
you know, a very successful year and a half of Kingdom Messengers. We hit this one challenge and
we're like, we're done. This is the worst. We can't move on. And like, so that's what,
that was a real cost is we like, didn't have anything. So like, there's a lot more of a deeper
heart level thing that we can get to. So, when you're sharing like your stories, you can like
share this limiting belief and either you've had these beliefs or you've been with a client that's
had those beliefs. So telling the story and like, and this is what happened and this is how it
affects their marriage and this is how they affect their relationship with their kids. And like,
kind of just diving into the heart of it because it helps connect people and make it real. And I
think that's part of where we're bringing that kingdom to earth idea through a kingdom tribe
like this is like just making it real because everything else is just superficial and it's
just information. You can go on YouTube and get information all year.
you want. But I think when we bring it down to like a kingdom level and actually ministering
to people and sharing and being real with people and pulling stories and things out
of your own life and your own heart that you can share with people and being vulnerable
in a healthy way, right? This is not manipulated or anything like that. That can be very powerful.
So when you're sharing these secrets, like, or the three lies or whatever the thing you're
sharing, like, tell lots of stories, like, be vulnerable, share what you can share. You
don't need to overshare. Realize that this is a live thing. It's probably gonna be on
YouTube. You know, anyone could be seeing it. So don't name names or go crazy or like,
you know, put anyone in like a vulnerable position if they were to hear that thing.
Always get permission. Like I had to check with all of our clients before I told stories.
I don't want them to like see me on social media or see a clip and then there's like
their photo, right? Almost happened on some occasions. But just, you know, kind of tailor
it to like it being a public setting. Same way that like if I was at a restaurant talking
in a public setting about something that was very private, we would tailor the conversation
to that and we wouldn't go like if we were just sitting in my living room, we may talk
differently about it than if you're in a kind of a public setting. So same kind of thing.
What I would do is like as far as like scripting your talk. So that was sort of the secrets,
you know, name a secret, tell stories. You can essentially share things about the core
belief that they need of why that thing fix it. It's the solution of what they need. It's
not necessarily your product. There's a difference between like the solution and what the product
is. So you can talk about the solution. Well, the solution is you need a community. The
solution is you need a prayer group. The solution is you need to have this connection
with the Lord, whatever the solution is. It's not, you know, necessarily by my thing or
by my book or whatever yet. It's just talking about like things you really have to come
to a way where you believe this about yourself or believe that about God. So as far as like
structuring it, so you can kind of go through like an opening, like being very interactive,
like, hey, how many of you feel stuck trying to figure out this, you know, ask questions,
hey, drop in the comments, like, tell me if this is you. Do you, are you stuck? Like,
do you feel like you have nothing to say, you know, or do you feel this thing or do
you find yourself saying X, like you can have these questions and to get people like interacting.
If they are just watching your content versus listening to your content first, they're actually
interacting with like the, I think it's like the, your focus and your like recall on that
topic is like three or four times increased if you're actually engaging in the conversation
in the comments versus just like letting something happen in the background. So opening, have
like some sort of big promise at the beginning, because remember, think about like your YouTube
videos and your TikToks and all the short form content. You're like, you try to use
those first five seconds to get people to watch the rest of the 60 second video. This
is the webinar, like those first five minutes, just getting people asking questions. Here's
what this is about. Have some sort of big promise early on. It's like, hey, by the end
of this training, I want you to know how to like plan, script and run your first webinar
with confidence. Like, oh, okay, if I just watch this thing, I'll have this dialed in
and you can come back to it, you know, at some point. Then, so opening, big promise, teach
the three secrets. Here's the three things, three myths or whatever, stories, proof,
solution. And then once you get into the offer, at the end, I like to do it, make it very
non-salesy and just say, hey, I want to do some Q&A. So I'll take all the questions and
we're going to open it up for the next 30 minutes to answer any of your questions. Before
I do that, like, is it okay if I share a little bit about what I'm working on right
now? And then you can, and Russell Brunson does this thing where he just like sits and
waits. Like he waits for people in the comments to be like, yes, this is okay. And you can
be awkward and be like, I just want to see if that's okay. Is you guys mind saying yes,
is it cool if I just share something and then just kind of wait and see like, yes, yes,
yes. Okay, cool. Sounds like this interesting. So let's do this thing. Here's this thing,
you know, this is what it is. I'm including all these different things. You know, it's
two to three minutes showing them a little demo, just a little teaser. It's kind of like
we interrupt this message, like with a little ad break. This is your little ad for your
thing. And the call to action isn't like click here to buy. The call to action is like, I'm
going to drop a link in the chat. You can check it out later. Or I would recommend for
everybody to get people on a call just to have a conversation with them and get to know
people. Cause if you get someone on a call and they show up, that's great. You can have,
you know, chat about that. You can, you can go into
details about what's included in the program,
and then you'll get all this immediate feedback of like,
oh, I don't think I would use that,
or I don't need that, or I don't need this.
Oh, what do you need?
Oh, well, I would love for that.
Okay, great.
I'm gonna add that to the offer now.
It's kind of a cheap way to dial in your product.
We'll just get it in front of real people.
And then I like to go into like just telling,
you know, then go into Q&A.
If you guys are doing,
all of you guys I think are doing some form of coaching
and helping people, the Q&A is just that on display.
It's just a way to like coach people and help people
that are your strangers,
and they're kind of getting a taste
of what it's gonna be like to work with you, right?
That's a pretty good structure.
And then as far as like next steps for you guys,
like if you're thinking about doing this,
I think everybody here should try this
to do just one training.
Yeah, I think everybody's thinking,
I know Robin's working on one already.
I know you guys got various stages of trying stuff.
I think even job like doing a cool training
on like here's the three things
to have like an awesome date night in this particular city.
You guys just go live and you share a little like 20,
30 minutes on like the thing.
It would be worth it just to like practice
and to do something like that,
and then just try different versions of it.
So really it's just setting the date
and then putting a little bit of a script together.
You can use, if you use the phrase
like perfect webinar framework from Russell Brunson,
if you tell chat GBT that,
it's gonna put it into this perfect framework for you.
So you'll have all those things to kind of get an outline.
And then, yeah, I think this is that,
that's kind of everything I wanted to share.
So just going from that, I would start there.
It's a way to warm up and ease into a challenge.
Do it once, you can literally just like set the date,
put the YouTube like event up,
keep it super simple on the tech.
We can help you with some of the details there
on how to technically do that.
But then you can just DM people, you can text people,
you can email personal emails to people and be like,
hey, I'm doing this training.
We talked about this a few weeks ago,
thought this may be useful for you.
Or if you guys are like me, I have people like at my church
or my city that are like, oh, can we just get coffee?
Like, I just wanna get some free coaching, is that fine?
Hey, I have this free webinar.
There's free training that's happening on this day.
Can you, do you mind showing up there?
I'd love to answer all these questions on the webinar,
like on the training, right?
So that's a great way to kind of redirect people to that.
So you can just organically like mention it to people.
You don't have to do a bunch of ads right out the gate.
You can definitely try that.
And then just do it again in a week or two,
do it again in a week or two and just do a few of those
and committing to like three to five attempts at this
to kind of get your presentation dialed in a little bit.
Definitely would recommend that.
And you'll find like an influx of followers,
an influx of impressions.
Like every time you do an event,
it kind of picks everything up
and you just have like a great awareness for that month
or for that week.
So the byproducts of it are awesome.
You may collect a bunch of email addresses as a byproduct.
You may collect like a bunch of new followers.
So it's very healthy thing to do.
And it also helps you get really clear
about like articulating the thing
that you're really helping people break through on.
So, cool.
That's everything I wanna share on that.
If you guys have questions on the webinar idea,
the free training idea, you can jump into them.
If you have any questions on anything else,
you wanna do some hot seats.
We're only halfway through our time.
So we've got plenty of time.
Let me open it up.
Yeah, Holly.
What do you recommend for a day?
Like in your experience,
is it better to do it like on a Saturday or does it matter?
Like can during the week be okay?
Yeah, I mean, I think it depends on the audience,
like who your people are.
If you're for moms, like young moms with young kids,
like probably not a weekday in the middle of the day.
Maybe it's like an evening thing.
Maybe it's a weekend thing.
We were, our thing was kind of around a business.
So I kind of assumed, I overthought that.
And I was like, time, day, time zones.
Like if you're in California, what if you're in this,
like you overthink it.
But like if you're in a business
and your idea is to like grow your business,
like you should be doing this
between the nine to five space.
If it's more ministry evenings or weekends
or something where you think that could work.
If people are going to a therapy session,
generally during a nine to five,
like they're going during the week,
I would just keep it something like that.
If this is something they're interested in.
You can put it up and then also have the replay available.
So people like, cause you're going to post it again.
A third of the people are going to be like,
I can't make it to that time.
Well, great.
That's why the thing called.
YouTube's on there, and you can watch the replay, and you can leave the replay up as long as you want,
or just take it down after a day or two. It's totally up to you.
Okay, cool, thank you. Generally, I think most of, Macy, you can tell me like what you guys were
doing in the recent challenge, but I know Pedro's doing it around 9 a.m pacific. They're doing an
hour, hour and a half around that time. I think that's, so it's about noon eastern. It's like
generally people doing morning type things, but I don't know if there's like best practices for that.
We did 8 a.m, and we did this time, we did 8 to 9 a.m pacific time, but we've done,
I pushed it out. Well, we had specific circumstances with the person who is leading our
challenge, was on for like the first 45 minutes, and so we wanted to like engage people our last,
so I extended it to be an hour and a half instead. You notice you get a lot more people from Europe
if you can keep it earlier in the day. At U.S. time, you can get more people, kind of full
scope of people rather than it just being, if you do it later in the day, we notice everyone from
Europe is in replays. That's great. We do have people that join at 3 a.m for classes.
They do join, but they do also utilize the replay, and people buy off the replay.
That's great. Yeah, crazy people like Sally do that type of thing, like get up at crazy hours
to hang out with us. Yeah, that's good. I think these are the things you can try, like if you
try it and nobody can make it, and they're all giving you comments like this is amazing,
but I can't make it live, that's a great reason to just the next time you do it, change the time,
so kind of you'll learn it along the way. Cool. Any other questions or thoughts on this? Anyone
thinking of doing this now, like sparking some ideas? I wanted to comment on the time thing.
I know that when we were doing what we call the tiny talks for our tiny house manufacturers,
7 p.m Eastern was what we did, so that they could, some of them on the West Coast,
they're kind of ending their day. They're building these tiny houses. A lot of them
are actually manually working on it during the day, and we found out that 7 p.m Eastern was a
good time. We did a one-hour tiny talk once a month that worked out pretty good.
Nice. Yeah, this is good as well if you guys are thinking of ideas, drop it in the community,
and we can all give feedback. Sometimes it's just like if some of us all say to each other like,
yeah, Tuesday at 2 p.m sounds great, then you're like, cool, I'm doing it a Tuesday,
like that's the thing. You're like someone else, Marcella said it would be good on Tuesday,
so she may not know if it's right or not, but at least someone agrees with me, so I'm doing it.
Yeah, Marcella, you. Oh, sorry. Yeah, I had put in my ideas as you were talking,
the wheels were going, and so now I'm thinking with this challenge, maybe
since I kind of just, you know, this God idea, just following God and got all this traction,
maybe like, because I never really told like a story that God gave me this idea,
and tell my story around declaring God's word, because it kind of lends into my faith communities,
and putting your faith to work. So I was kind of thinking like maybe to do something like at the
end of the challenge of like just a training of like maybe like, I know I'm rambling because I'm
thinking as I'm talking, like to catch up with those who've done it, because I do see names.
Now that's one thing, Bruce, you know, thank you for that, going back in the comments. So if you
guys are doing something, you're not going back and replying in the comments on social media,
you need to do that, because I ended up, I'm noticing people who are showing up all the time.
They may not show up all the time at the same time, but they're showing up. And so I'm just
thinking like maybe to do something of a training slash, how did it go for you? What are your
questions? I think there's, I got this thought that I wrote yesterday, that there is a bit
of skepticism, like declaring God's word. Maybe I didn't see what I wanted to see. You know,
I'm just kind of thinking like for the, for the, like myself, you know, Lord, I'm declaring your
word every day. Am I achieving what I wanted to see, or is something else happening? And so
I don't know, I'm just rambling right now, but I'm thinking like maybe something to do
live. No, I think it's great. And you have, you know, you have done a great job doing the.
the challenge. And I think you've grown followers,
you've gone like tons of views and stuff is up, you know,
a whole bunch since you did this. So if you, again,
hosted it like on YouTube would be great because it would just,
it would trigger all those people who've been watching everything. Um,
and I would have something where like, um,
less of like a debrief cause you don't know if anyone's gone through it,
but you can say like maybe the under,
maybe some of the reasons of why you did this,
like get to the kind of go a level deeper. I'm like, why, why did declaring,
why do we have to declare every day? Like, why should I do that? Oh,
well this helped, you know,
this helped you because this thing happened in your life.
And I was spiraling on these decisions, like these things, these thoughts,
by declaring God's word and this thing, you know, happen, like,
this is what got me from a to B. Like I'm trying to get from here to there.
Maybe you're here, maybe you're somewhere in that journey. Like,
and kind of just, um, share that. And then, um,
if that points either to your book or your community as well, you can say like,
Hey, we've got the challenge. If this is interesting,
like go watch all the other reels, you know, I have to do a 30 day challenge.
They're all in here. Um,
if this is something you're wanting to walk through and do whatever,
I've got a community writing a book, whatever, you know, here's the link. Um,
you can get right into it. So, but I think that's, you know,
you don't have to do a lot. It can be as short as 30 minutes.
Like it doesn't have to be an hour, right. Um,
but I think you have like a warmed audience already on YouTube typically.
Uh, I think that would be great to do. Um,
You know, I'm really, you know, to say, to think about this, Bruce, honestly,
I really think that that is one part of God's outcome for me in doing
this is like, it really warmed up like the audience.
And so instead of coming out kind of cold,
and I really hadn't done anything like that before it did build consistency in
me. Um, I got, I had to,
I had to really get clever with my day and time of how to,
to do it consistently. I had never done that. I'm not finished,
so I don't want to get too excited. But, um, you know, but to say like,
you know, I, there were some people who were like, really,
I can see their comments and I'm, and I'm, you know, taking note of it.
So I'm just saying, um, sometimes when God gives us an idea,
we don't really know like the by-product or what
he's doing. And I want, I just want to, if I could speak,
if I could take that liberty, just to speak to all of us and say,
cause I really feel,
I really saw God do something for me that I never thought I would do.
Now had you told me Bruce to do this, I would have been like, man, no,
but like go somewhere with that.
But when you know God downloads something in your spirit and before
you can analyze it, you just go, okay. And you do it. No,
I didn't do it live, but I did it in the way he didn't tell me to do it live,
but he told me to do it. So I did it the way that I could, but I,
but to see the growth is actually amazing.
And so I just wanted to encourage all of you, like, don't,
I know what it is to analyze. I've been there, done that,
but to be on this side now,
to really like step out,
like really get out of the boat because it doesn't have to be perfect.
Those certain things I needed. So I do put makeup on.
I don't put on makeup all for you guys,
but I do put on makeup to do the videos. I do do all of the things.
You know, I do do all the editing tricks,
but I want to say that I can definitely say it's worth it.
When you hear somebody send you a message,
share your reel and say that this is powerful. You don't even know him.
I was like, whoa, okay. I just got that this morning,
just this morning and to have somebody go back to all of the things that you're
doing to try to go through all of it. So it's, it's amazing.
So I just wanted to kind of encourage if I could.
That's awesome. And yes, all the things you're saying,
I think you have to go.
We're going to give you tons of tactics and ideas.
These are all other tools in the toolkit, right?
The thing is you just got to kind of step out of the boat,
like you say, and do it. That's the part,
like there's no getting around that part of it. Now there's like,
if you're less afraid to do a webinar or less afraid to do an
audio book or less afraid to do that, do the thing that you can do right now.
But it is taking that little bit of step and putting it,
putting yourself out there. And I think you did a great job.
If you guys are in the go check out Marcella stuff, if you see how she's,
you know, got it. And we pulled this up, I think last week,
but you had got like the same amount of views that you had the first three years
of your YouTube channel you had in this, in the last few months or two months,
I think like it basically was
Massive increase in views and stuff.
So that was a great strategy.
I didn't give you that strategy or that tactic,
but that's why we can talk tactics all day,
but really it's like overcoming the fear.
Like that's really the thing.
So if you guys,
yeah, do the thing that you feel the most comfortable,
especially what you feel like,
what you have the permission from the Lord to do right now.
That's a good question to ask in your quiet time.
It's like, what do I have permission to do right now?
That's a Graham Cook thing.
I'm not gonna steal that without giving him credit,
but asking what you have permission
from the Lord to do in this season.
Like, oh, I think I could do this.
And again, if it gets birthed in you, in your heart,
it's easy to go make the thing happen,
but it is helpful to know tactics
because Marcella edited videos on Descript.
She had posted like recorded videos, done scripts.
So once she had the idea,
now she had all the tools
that she already had been practicing.
She already had done the content before.
So now you could actually do something with it.
It's like the Lord can use you a little bit differently
if you have all these skills
and you have all these knowledge,
you can actually implement things a lot faster
to get a message out.
So, and again, we didn't even talk about this,
but like the worst thing,
like if your event,
don't even track that like, oh, I didn't make any sales.
Like just look at all the views, look at all the comments,
like look at all the people you're gonna help
as a by-product of just putting this thing out.
Like best case, like someone joins you
and they become like a part of your group community.
And if they don't, then they're just gonna get value
and get blessed and go on their way.
Like that's still amazing.
Like that's still a way to get your message out.
And it kind of takes the pressure off.
You know, if one person hears it and it's helpful to them,
it was worth all of it.
So just kind of think about it
in a little bit of a different terms,
because then you definitely do have something to say.
Like I know if Holly did a talk about,
what was it?
I always forget your topic.
And it was always so interesting.
You mean back in Kingdom Messengers?
No, no, like the thing you were talking about,
I think we went through,
not the something, it was something physics related
or a quantum something.
I don't know.
Something like that.
I don't know.
Something interesting.
It was like something very interesting
that sounds very woo woo,
but also I'm like, I know that's real.
Like I know that was something Lindsey
would totally tune into.
Like if you were like, hey, here's these three things
that like, you know, some catchy title or something,
like there's great content.
And you don't have to go do all the YouTube videos
and stuff either.
You can just go straight to doing this webinar
as a practice.
So yeah, all of those things will work,
but part of it is just like stepping out
and you will get a lot of breakthrough
in creating content in that framework
that you could then use for other short videos.
You could use for other, you know, written content.
It'll definitely help you out.
So, cool.
Awesome.
Any other-
I'll share what, sorry.
Go for it.
I'll share what came to mind while you were talking.
This was very helpful today
because I thought I was gonna like run already in January
because I have already done a few challenges.
Always I had a hard time filling them.
So I always had a challenge with two or three people.
And so today just thinking about the limits I have of time,
like the live training,
I was thinking the easiest thing for me.
And I've seen another like big person do it.
I have written a chapter in a book of Bethel coaches
and it's a chapter on identity,
which is the theme that it's gonna be for my tribe group.
And so I was thinking the most simple thing I can do
is read that chapter live
and have the opportunity for Q&A at the end.
And so I'm thinking that could be a good first start.
And especially to not like do the challenge
and put the effort into the challenge
before I have some people in some eyes to look at it.
So maybe fill in a bit to the group,
the tribe group by this training,
a small, easy training that I can do
that it's easy for me to do.
And then once I have a certain number of people
in the group, then I already have an audience
I can propose the challenge, a three-day challenge too.
So that's my idea.
Yeah, I think that's good.
I think, yeah, it's a huge, it's a great topic.
And I think it's stuff that people need to know.
So any way you can teach it, whether you're reading it
or you're teaching the framework or you're giving,
I kind of imagine like if you had
time to read the chapter, great. If not, like, if you only have 30 minutes to listen to this,
and you want to help you in 30 minutes, like, here's just these are the things you need to
understand. So it could be like three lies that you're believing about your identity,
or the three lies, the way you think the Lord sees you, but is wrong, or there's some good,
like little hooks that you could probably title that really interesting. And I think,
I think what you, one thing I would say as well, we talked about this with Robin, is like he,
he's actually taking the challenge out of his funnel temporarily, at least for now. Don't
always, like, challenge is great to do at scale, have hundreds of people jump in. If you're just,
like, if you want to get warmed up into that, you can also do these and then go straight into just
from the training to like a call to buy something. You don't have to do a funnel.
I wouldn't go like this into like a free or a paid challenge and then into something.
It's a little too many steps. Like if people just kind of like, I just want to work with,
with you, tell me how to do that. Like, just give them the option to jump off and worked with you
at any point. So, and then the best thing is, like, you can keep, like, do this training now,
you could do it the same similar training with like different topics, or different titles,
or different formats. And people will slowly over time, like, even if they don't jump in and buy
something from you, then they'll still follow along the journey with you into other, they'll
keep getting free, free advice from you. So that's, that's great. I think that's a good idea.
But I wouldn't, don't feel like you have to have a challenge in there.
Well, mostly I, it's, it's always heartbreaking when only one or two people show up. So maybe
I need to take a smaller step. Yeah, I think,
put doing YouTube, so a lot of people using YouTube now to do this. I think part of it,
like if you use a Facebook group, or even a tribe group, that's an option. But I think what I've
seen a lot of people doing best practices, like just doing it on YouTube, because that's a training
that can go up there and can get views later down the road as well, if you want to leave it up.
Um, so even if there's only three people on the on the that are watching live,
there may be 3000 people that watch that, you know, in the next two years, for example. So
yeah, so now if you don't like it, you can take pull it, unlist it and just do it again until you
feel good about it, then you could leave that version up. But yeah, you just have to kind of
look past a little bit the immediate numbers. And so much of this is like you just doing the
rep and getting that rep in for you. Because you will sort of upgrade and you will get better at
delivering this so that the next time there's like a few more people, a few more people,
a few more people, but actually, like, like we did this November, December, January, we did a
couple of these free trainings, like, it was I went back and watched the first one, like Bruce,
the first time is is horrible. Like I was nervous. I didn't say any of the right things. Like I
talked about the wrong stuff too long and the right stuff too short. Like, it was just all over
the place until, you know, down the road. You know, we we got dialed it in a little bit better,
and I felt better about it. And then I was like, Oh, I got this nailed. And Macy will tell you,
and I was like, I'm going to record it and just have it there forever. We just send people would
run ads to it. And I recorded it. And then Macy's husband is our editor. So he spent all this time
editing it. And like, they showed it to me. And it was horrible. It was just like, so flat. And
like, I didn't like any of it. And we ended up like tossing it, even though we'd put all this
work into it. And so I definitely hadn't nailed it yet. I got a little overly confident. I was
like, this is perfect. Like, let's just ship this. And that's what we'll send out there. And I never
have to do this again live. So getting the reps in is what's going to make it like it's that's a
huge value to it. If no people show up, or one person shows up, like they get to kind of like,
here you practice it and kind of having that mindset is better to have, like, I'm going to
practice doing webinars, I'm not going to do this one webinar, and it's going to be amazing.
I'm just gonna get really good at practicing this, like, instead of just, you know, doing it,
trying to get perfect at it. That makes sense. Well, thank you. But good luck with that. Yeah.
And share it in the group, right? Like, that's even if some of us are the only ones watching,
we can give you feedback and be a part of it, or just at least blow up the comments and be like,
this is amazing. So good. Sometimes that's encouraging, too. We can encourage each other.
Yeah, what Holly said, I wanted to encourage Sally, I watched your on the community. That
was really good. You did a good job on on that video. So good idea, Bruce, to share things.
And, and, you know, I've also started thinking about, you know, when we
talk about Craigslist and everything.
I, you know, when I have rental houses,
I put it on Facebook Marketplace
and I just came up with the idea.
I said, why don't I put my webinar on Facebook?
You know, in other words,
instead of a three bedroom, two bath house,
you turn your current rent spend into,
into owning and drive it that way.
So I'm gonna try, try that.
I put a three, two up there and I get, you know,
hundreds and hundreds of people wanting
this three bedroom, two bath.
So people are looking at,
at renters are looking at renting something.
So to give them an option,
I think might be another way to go.
So, but yeah, I did comment on your thing, Sally too.
I really thought it was great.
That's great.
And one thing you can do,
another tactic there, Robin,
is like when you set up the ads,
you can tell it to only run the ads in Marketplace as well.
If you want to try that,
like just another attempt at it.
Again, once you have like your funnel
and your landing page to get people to your video,
which you're close to having,
now it's just traffic.
Now it's just how many people can we get to that?
So a simple ad where you just only check,
cause you can decide where the placement of the ads are.
There's a checkbox just for Marketplace only.
And then you could make some ads
that are like a picture of a house
with like a for rent sign or something.
And then when you,
like the ad actually reads like tired of renting,
it's time to start owning.
Like, you know, something that would look like a,
not look like an ad,
but look like you're renting something
cause it would appeal to them.
So, but that's great.
Awesome.
Well, if there's other questions,
I'm sorry, I wasn't watching all the comments here.
Did I miss anything, Macy, in the comments?
Okay, awesome.
So yeah, we'll be around.
We're not doing a work session this Thursday, I don't think,
but we'll be back next Tuesday.
I think either next Tuesday or the following Tuesday,
we'll have Pedro back.
So we'll send you guys a question.
When you guys go to our,
let me pull this up real quick.
If you go into the group,
there is an option here to, in the events.
So when you click on an event,
I don't know if it's going to be on this one,
but there'll be an option to add a question here.
So what we're going to do is go ahead and like queue up
some hot seat questions for Pedro next time he's on.
And so that way we can have those ready to go.
And we'll just go through it even more
in a short amount of time.
So I think we'll have the questions there,
I believe is where it'll be.
And you can just choose the questions
I believe is where it'll be.
And you can just track the chat here.
We'll probably update the events here to show you when,
like if there's a hot seat or other things happening.
So cool.
Awesome.
Well, have a great week.
And we can see you guys in the community as well.
If you have any questions, share links.
The landing page.
Yes.
Is the landing page up ready for us to use?
It's yeah.
It was there last call.
Oh, okay.
I wasn't sure.
I think we gave you guys like a, it went live.
We just haven't like announced it yet,
but we have some other training and stuff we'll share.
But I kind of gave you guys the live version
in last week's call.
So yeah, you can set it up.
I think Jennifer already set one up.
So she's got her group up there with a payment option.
So you can set that up.
And yeah, that should, if you have any questions on that,
just drop us some, you know.
Okay.
Thanks.
Awesome.
Thanks guys.
Have a great week.
We'll see you later.