see it. Awesome. Cool. We are not in the studio. We're on the move today. We're just kind of doing
some working at a beach, trying to knock out a bunch of work. Lindsay's hanging out with her
family, so it's a good time. I'd love to hear some quick wins if you guys have them and just jump in.
Today, we're going to just talk a little bit about... I've got to show you guys a new feature.
We talked about making the landing page last week, and so we talked about how to write copy.
So if you missed that, go check it out. I'm using that pastor framework, and we have the AI prompt
for you guys. And we are going to show you today how you can actually set that up and take a payment
if you want to let access to your group. So my goal today was to get everybody... You can literally
pull this up. You guys can click on it. You can make this alongside us, and then by the time we're
done with this call, you'll have all your payment stuff set up, and you can actually take a payment
for your group. You don't have to go to Gumroad or any other tool. We've got it all kind of built
in, so super cool. And it's live. You could technically make a sale today. We've got people
still jumping in. And it will leave time as well for questions. So you guys are getting access
to these features first. We build them, and then we're going to show them to you guys. And we're...
Like just today, part of the last part of building it is to make a video and training and show
YouTube videos and show the rest of the world what we did. So that'll come in the next
week or two, so you guys get to see it today, which is kind of cool, and you give us feedback.
And we've got a bunch more features coming for this integration, and let me get to where I can
see your... So you guys can hear me okay as well, trying the AirPods. I don't know if I love them.
They sound very strange to me. So let me jump in. I'm going to share my screen, and then yeah,
if we have time, we'll do some hot seats as well. So we can definitely do that as well.
So let me get to this. So I'm going to give you guys a quick tour of it, and then we're
going to walk through in some pieces here. So let me see. Can you guys... I think that's the
wrong screen, honestly. Sorry, one second. I've got 17 windows open. Let's see. Okay.
There we go. Can you guys see this? Awesome. There we go. So let me show you kind of what
we're going to end up with when we're done here. We have this new page. If you go to tribe.social,
this is the home page of tribe.social. It's basically all the groups that you can join
on tribe.social. So none of these are real, but I have to show you something. And so these are
not... These are going to go away, but this is where all of your groups can be shown. So literally,
guess what? There's not a lot of groups right now. So you get to be on the home page of tribe.social
when you create this. You'll create your group, and it'll be kind of featured here for everyone
to see. And we're slowly working to get a lot more traffic to this page, so people will be able to
come here and search for, like, I'm looking for guitar. They can find a group on that, jump into
it. And what you'll be able to create, essentially, is you'll have your photo here. You can jump into
it, and you can have a little video at the top, which would tell you a little bit about this group
and why you should join. And then if you scroll down, they'll have all of this copy that we talked
about. So maybe talking about the pastor frameworks, kind of the pain, amplify the pain, going through
that. And you kind of use that whole framework to kind of write out some pieces. This is obviously
very simplified, but you guys can see the idea of how we would do this. And then for the users,
like, they will come in here. They'll be prompted to create a new account. So I'll say this is
Bruce's new account, and this is brucenew.com. We create an account, and they will then be
prompted to join the group, and they can actually pick from, like, the payment options that you guys
give. And they put their credit card in here and hit pay, and then that is now, like, they're basically
on the next page will be given access to the group. This is real, like, this is live, so I'm not going
to put my credit card in and test it too, but trust me, that's how it looks. If I sign in as me,
let me just get signed in here. And we'll just password. There we go. You'll see that I'm,
they'll see, like, you're the member, and if they click on that, they'll be taken over into
to tribe here and taken straight into the group that is a part of this particular group.
So it's very, very streamlined. Before, to have anyone else like on any of our other platforms,
getting someone into the group was Zapier, it was a bunch of other magic links and things.
When you're doing this payment process, as soon as they pay, they're going to be redirected
immediately over into the group and they can start to chat inside of that group.
So I'll show you really quick how to set this up in this video. And I'm going to drop some
links down here. So, and I would encourage you guys all to do this. You can set this up and
keep the group hidden. So it's not going to show up on that homepage. You can kind of practice with
it. You don't have to have it on the homepage of tribe, but why not? Like it's just basically
going to become a directory of all of our groups. So you guys can head over to this. It's the same
link as your dashboard. We just made it a lot prettier than dashboard.tribesocial.io.
They're the exact same tool, but you'll go here and then you can just log in the top and head
over to your dashboard. So as soon as you see this, this should look familiar to you. Like this
is the same dashboard you've always had. And what I'm going to do is if you guys want to follow
along, stop me, this is interactive. Like I'd love for you guys to get set up on this. And then if
you have questions, you can, you know, let's, let's solve them to make sure that you're all
seeing this the right thing. What you'll do just to get connected to your Stripe account will just
be to pick any group and head over to the pricing tab. You should have a new pricing tab here.
And I don't see it here right now, but right where it says like your Stripe seller account,
you'll see a button that says create or create account. And you'll click on that and it'll take
you through a process to like go to Stripe and to either set up as a personal account. So you can
set it up as just you. It's like Sally Webb or Holly Mosserman. But if you've got a company,
like an LLC, you can also set it up through an LLC. If you have an existing Stripe account,
there's a, if it does show up connected to the same email address, then you can just connect it.
If not, you can just create another one and you can have multiple Stripe accounts. That's not a
problem. And so, yes, good question, USD. See, I knew this is why we wanted to show it to you guys.
We could easily change, change that to have a currency. So maybe, Macy, if you can keep some
notes, we'll, Lucian and I are working tomorrow. We'll add that in this week for you. We've got
a couple of clean up items, but definitely a good idea to do some currency options.
So yeah, Robin, you had a question. Yeah, I'm kind of lost. So before you got too far ahead,
we're supposed to be setting this up as, as you're talking, we're setting it up on our,
our end for ourselves right now. If you want, yeah. Or you can come back and watch the replay.
I just, if you guys run it, this will be a good time to do it live with us. If you run into
anything. Okay. Well, I can't split my screen to do that. Okay. So I'm having trouble. I'm just
going to have to come back, but you know, like, but I don't want to get lost in the shuffle here.
You know, like, yeah, we'll have a recording for it. And we also have some tutorials and stuff.
It'll be okay. It's fairly simple to do. We've tried to keep it super simple. Setting up the
Stripe piece of it will just be something that you'll just walk through on their side. So I'm not
going to walk through all of that on today's call, but what you'll see is you'll actually
jump over into a Stripe connect page like this. It'll look something like this. It's a hundred
percent managed by Stripe. So Stripe is what's connecting to your bank account. Stripe is what
your users, your members are going to be putting their credit cards into Stripe. So you're not even
going to fully see your users, your members' credit card information, and we don't
definitely don't see any of that information. It's all kind of hidden inside of Stripe. All we see is
like, this is your email, and this is your Stripe account ID, essentially, and that's all we see.
So we've kept it pretty secure from that standpoint. So we'll walk, well, I'll give you
guys a little second. Did you guys were able to click the create account and see that?
I'm having trouble too. I can't log into that link that you just sent. Okay. I don't know.
I thought I had it saved in my computer, but it's not. So I'm not sure how to even get there. Okay.
You probably, so
Let me try to go to this domain.
It's the same exact app, if you have it.
I just clicked on it and it went right to it.
Yeah, so if you just click on the blue tribe social tribe that social, and it should open up another page.
It's asking me to log in. Oh wait, let me see. Maybe now I got it.
You guys are so far ahead of us that we got to slow you down a little bit. Sorry.
Let's do this. So let me do it in steps and if you guys can give like drop a thumb like just maybe drop in the chat that like you're signed in or something like to say signed I'm in.
Perfect. Thanks, Marcella.
That so I kind of threw two different things at you so we've switched the domain, because this is a stupid domain that we put in there. It's hard to get to.
But if like if you're Holly, and you've saved your password then your password is going to think it needs to be on dashboard.tribe social so if you click on that.
And then it may automatically fill it in for you and you don't have to like worry about it.
Cool. So most people, they're going to go in. So, if you're in here and we just jump over to the dashboard.
And then we go to groups.
And just click on any one of your groups that are here.
And you'll see there's a new like pricing tab this was not there before.
And then let me get one that's going to be, I think if I go to pioneers.
Yeah, so you'll see something like this, except you won't see the red, it'll just say, create account, and you'll click on that.
And that will take you to sign in here, let me see if I can.
I did this all like one step at a time in a much more detailed tutorial so we'll share that with you guys.
Because it's kind of hard to recreate once you're once you're in here so let me see what this does for us.
So I did have a Stripe account, and so I was able to just connect it here, and let me grab this.
It's going as a text. Perfect.
And this will take just a second, you have to put in like, if you're setting it up for the first time.
Good. This one, I have like an account that I created a while ago so I can just continue with this.
If you are going to create a new business you can go through this process.
You'll choose your location. Are you an individual, a company.
So, if you have a company definitely use that. What kind of company are you, and you'll set up all this stuff through.
If you don't have a company that's totally fine, just set it up as an individual, you can always change this later.
Bonus tip for everybody who's like, I don't have a company, should I have a company.
I'll drop this link here.
It's literally the fastest way to set up your company, your LLC.
Through Stripe as well. I know, don't get too confused. If you don't have an LLC and you're like, maybe I should have one.
You should, that's the short version, you should definitely have an LLC.
That's like a whole nother training, but that's something if just a, if that's something you guys have been stuck on and you just needed like a quick link to get it all set up like, check out that.
So, let's get back to this. So, we go through this process.
And you're going to, I'm not going to do all of this information because it's getting recorded and it's got like all of our secure stuff.
So, you would do EIN numbers, you would do all that stuff in here, street address, business phone number.
And then you'll get to a place where you'll set up like the type of business, you can just choose digital products is fine.
And, yeah, that's, that's how you get when you're totally done with it and I'll give everybody a second. If you want to do it now you can, or there's no rush, this is a good time to set it up.
You have to do this anyway. It's going to take you 10 minutes, 15 minutes to do it anyway.
May as well do it now while we're all here doing it together.
Instead of trying to come back, potentially like tomorrow and forget half the things that we talked about.
So maybe when you guys are just say like stripe setup.
When you've kind of finished that, or if you get stuck just unmute you can chat, we can see what you're seeing.
I feel like we need some elevator music.
Yeah, I'm just going to have to rewatch it two or three times to get somewhere.
I'm going back and forth between this screen and what I'm supposed to be doing.
And then you're way ahead of me and I can't figure out how to get there.
But that's OK. You may already have a Stripe account, assuming you probably do, since I think you've done so.
Yeah, we have some way of taking money. I'm not sure what it is.
That's why it's helpful if I have Ron on the calls, because he could tell us what we have and what we don't have.
So I was thinking about having him on that Thursday call, if that's possible.
Sure. Yeah, we can definitely go through this in a lot more detail on Thursday, the work session as well.
It's asking if this is digital goods or services. Would it be more digital?
Yeah, it doesn't matter a whole lot. I think you can set it up as consulting, potentially.
There's a health and wellness coaching option, if that's specifically yours, great.
But most of it, digital goods is pretty much the safe option. It's just a digital product of some kind.
OK, yeah. For new believers, so.
Yeah. If you're not shipping something and you're not charging by the hour, it's probably just digital goods, generally speaking.
You can ask your legal counsel, otherwise known as chat GPT, those questions, and then you use it at your own discretion.
Cool. Hey, Bruce. Yes. I'm sorry to be complicated, but when I click on the link that you gave to the tribe social dashboard,
it's taking me automatically to Holly at tribe social dot IO.
That's where it's directing me. Yeah, we can just check your give me one second to.
Check your I'll tell you which I think it's something different.
You have two accounts. That's what's confusing. Let's see. It's this Gmail one.
Oh. OK. OK, I'll try that.
Thank you. I have another question. Apparently, when I set up my stripe like a year or so ago,
I used a home landline because I didn't want to put my, you know, real phone number.
I never use that landline, but do you have any suggestions because it's it's asking for public details.
So I've got a public address, but I don't have a public phone.
It says support phone or can I just delete it? I think it's optional. You can just leave it there.
Bonus, if you are interested, we use a service called Index, which is like a free business line.
That's just on your phone. So I would love that. Yeah, it's just I think it's I don't know what the price is like five, ten bucks a month.
I think, you know, it's there's there's lots of them like this is one called sideline as well.
But Index has been great for like Macy has access to it. I have access to it.
So when we do the text us the six digit code, it goes to both of us.
So she's not having to like ask me to forward text messages to her. OK.
And if we do sales and things like that, we can text our customers through that. Now, is that something that's quick enough to set up now?
Or should I wait after the call? Go in and you can do it. You can do it later. I would then go back in and edit it.
Yeah, so I would I wouldn't even say it's recommended to have to have like a number right now.
So I can just really want. Yeah, you can either make it yours if you really want that connection to people to be able to text you or call you, if not, really. Yeah.
The email support is is totally fine. They can. Yeah. Yeah. Do you have a suggestion for your address? Yeah.
Are all of our.
Stripe is just our home address.
We should get a P.O. box.
It's probably more secure.
I got a P.O. box for that.
Yeah, that's great.
You can, there's a ton of good services out there
that will, I don't have, I can't remember the name of it.
Maybe Macy knows, but there's a service
we at one point had access to,
which is used for 10, 20 bucks a month.
They'll give you, it's all digital virtual.
So you just sign up online, set up a P.O. box
and they give you a street address.
You can pick a city you want
and stuff can get even mailed to you.
And if you want, you can even have it forwarded
from there to your home address.
So it's just like a virtual P.O. box, if you want.
Alternatively, you can leave a lot of that stuff blank.
Oh no, I refreshed the page in Stripe
and it totally took me out of Stripe.
That's okay.
So now I gotta go back here.
If you go back here and just click on the
later button, it should pick you up.
Yeah, the Stripe tax, definitely Jennifer,
if you're using that, it's easier.
They just figure out taxing,
tax for digital goods throughout the year,
especially is kind of crazy to track.
Each state is like slightly different.
And so they kind of manage it all for you, which is great.
I'm all for like other people managing the things
that doesn't make a huge difference to our business.
So, and let's talk about the fees as well.
There's no fees from our side for this.
It's free, especially to you guys.
We may change that for like other people not in Pioneers.
When they get started, they may have,
like we may take 5% of every sale or something
to make it more affordable for them.
But for you guys, there's no additional fee.
There is a Stripe fee.
So you're just gonna, it's like whatever the Stripe fee is,
2%, 2.5% or something.
That's just the regular credit card processing.
I used to really sweat that and be really nervous
about how Stripe, and the worst thing to do
is at the end of the year, like look at all the Stripe fees
that were paid that year,
because it could be potentially, you know,
five, $10,000 and you're like,
oh my gosh, why are we using Stripe?
It's because it's insanely convenient
and the money shows up and things, subscriptions happen
and money's in our account in the same day.
So that's why we pay the percentage for that feature.
Awesome, Cindy set up and Jennifer set up.
You guys can keep going.
If you have questions or if you're still in that spot,
just pull me back and we'll make sure you're there
or you can definitely come back.
I do wanna help.
Now, if you haven't set the pricing page up,
you can still, I believe,
I believe you can still do this next step
to get the landing page set up.
At least you can do a piece of it
without needing to set up Stripe.
So all of you can kind of come back.
So when you're adding it, you'll see this,
it takes a few minutes once you've submitted it
and you come back here,
you may have to refresh once or twice,
but eventually like it goes through an approval process
through Stripe, it takes minutes, not hours.
And when it comes back,
it'll say that your Stripe account is all set up.
And then you can have like monthly,
annual or one-time payments.
So you can have up to those three.
Let's see here.
Yes, so payment plans would be super cool.
We don't have payment plans just yet,
but it would probably be like a version of one time,
which would be like,
we probably would say like payment plan option there
and it would charge you like $30,
yeah, three payments of 99.
That's a great, great idea.
Yeah, I think Japs says,
well, we weren't thinking of it's relevant.
It's definitely relevant.
Like, even if you have, I've been setting this up
and all day I'm thinking of some groups I'm gonna start,
like just some random courses I'm gonna make.
It's not gonna be my thing.
It's kind of like, if you guys remember
Anne McDonald's story, she had her holiday decor course.
It's not the thing she's gonna be known for forever,
but I was like, there's probably a course I could put out
and make charge $47 for, and just put it up here
just to add it to the list.
And if people want it, it's there.
I was like, I probably should just make that.
It was pretty convenient to just have it up there.
So definitely would suggest.
What was the question?
Is there a type of there, Jennifer?
You said, how do we market course?
Well, I think like one of the things I'm noticing
in all of this is just,
it feels like the runway is really long.
And I think, you know, talking to a few other people
on the call.
Well, to like we've all kind of felt like, you know, we're trying to do the social media posts and we're building the websites and I this is like a huge win, I think, to just shortcut the process.
But then, how do we like market this I mean I have like 10 courses like I could go tomorrow it's getting the people to buy them right.
hundred percent yeah that's the this.
Instead of having to be because i'm working with like a social media person right now and she's like well, you need like four weeks minimum to like.
post consistently and then you know you don't want to just start selling to a new group right away, so you got to be really careful of that i'm like, but I do want to sell right away, like I got courses people right so.
Can you just do it through taking out ads.
yeah that's the shortcut.
You just you don't need it, you can just buy an audience that's what the ads do.
So we could maybe dive into that.
A little bit deeper on some more specifics on on ads but that's the short version, because we yeah it's everything's great when you have like 50,000 hundred thousand.
People in your audience, you just make posts and people buy stuff it's super easy and that's the problem is most of the people who are teaching that like have that audience so like no really you guys should do social media it's great like try it.
You just post and the people buy stuff it's so easy yeah if you have 100 people in your audience that's not so helpful so then ads are great, because you can get in front of you can get the scale that you need to get in front of all the people, but creating a very simple process like this there's a lot of people that are using this with school.
And setting up a school community and that's exactly what we have here is the group it's the same same features.
And this is where you can have a I would say, like you know all the marketing should be spent on the biggest audience, which is just getting people to your free or your cheap thing so if you have like a $47 something under $50 or free thing.
Get them in there first and that could be a group, and you can sell them this way, so they already have their account and they already have their card on file and everything so then just go by the other program is very easy.
So, you don't want to spend the I made the mistake in the beginning of spending all my money on I spent 80% of the money on trying to get people to buy the thing that I want them to buy.
And actually, what you do spend all the money 80% of the money on just getting people to get the free or the cheap thing that you want and that will just make the funnel much bigger and then you'll have a nice like you'll have the scale of people to reach to get them down into by the actual higher ticket thing.
The other thing you can do, I think for you Jennifer specifically you were talking about doing some higher ticket thing so that's that's the easiest of the options is just go from the ad to like DM me and just work it out in the DMS and then get on a call with them and sell them a $5 or $10,000 thing so I do.
You don't even need a funnel or anything this would just be the like when you're done with the call, or you're done with the DM sale you'd be like here's the link and they just buy it through that this is just sort of the technical thing.
So, but this is I wanted you all to have this like and was saying is like everybody just needs something like where can I go to my website and just buy something from you.
Some of you don't have anything to go by right now, so this would give you a chance to have something that people could buy today and then it's just a matter of figuring out the traffic okay cool so Marcello's done.
Sweet.
Awesome.
I have a quick question about what you were saying about like putting online courses in there, and is it.
So, like if I have some PDFs as well, I have some courses I'm making, but I also have a PDFs can you sell those inside like even if you did a free group, can you sell those inside of a PDF.
Like, even if you did a free group, can you sell these products inside the group.
So you.
I would make those like separate groups, if you have let's say like a $9 like.
You know something they're inexpensive yeah.
You can have a separate group just for that it's kind of a product you're thinking of group of people, so you can just have one group that's like you open it and it's like here's the PDF you can turn and that's what's great about the pages here is you can just turn everything off like you just turn all this stuff off and just.
Just training, or in this case there's a thing called next steps, so you could just add your PDF there turn everything else off and when they arrive there's just a list of links, and it could be like get the PDF option number two is like apply to work with me or book a you know one on one call.
Yeah, because that was.
thinking about is working with me or these pdfs and then i have some you know inexpensive things
for the new believers but i i didn't know if it was in my existing group or what would you suggest
calling that group so like if i have in jesus you belong as kind of like my free group
and then if i had this other group for like the store what would i call it so they know it's me
um you can go deeper with jesus there you go i mean whatever the resource is you could just
make that um or like if you have a better would be well there's gonna be multiple resources
yes you could have a bundle of something like a kit or like you know oh harder kits like this is
the you know the 30 day something so each group would be a an item if you want that's one way
to do it i'm not saying you should definitely do it that way but this is one way to do it today
yeah okay um i would pick one and just focus on that one thing okay and now that stripe's set up
that will go in all my groups yes that's a that's like once and done and yes that's a good question
so you could add the resource to the one group but you'd have that resource could be in other
groups at the same time it's up to you but the stripe will be validated in each one and i don't
have to validate it again in each group i think i think so i think if i understand your question
yes it's like sometimes when you set up a website you put the stripe in there and no matter how many
pages you have or funnels you have it just all goes oh yes so this everything we just set up
with stripe now is for all of your groups okay whether that's one or 50 groups um next time
you go to pricing you'll just add the prices and then it'll just say that hey this is connected
um one little trick here as well if you go to the top you can hit your stripe dashboard up here
and it'll take you down into stripe and you can access uh all the things you can see in the amount
of money you've made payouts uh customer email addresses um it's it is its own little stripe
account that's connected okay here so that's awesome thank you okay let me show you the the
landing page thing and then i can definitely come back and also if we can take some time thursday
to go through our work session we can help you guys um wrap up any of the stuff so um let's see
you sorry uh so in here you can definitely add a description um just like this is one or two
sentences and that's the description that's going to show up here um in the little card
um for the group and then um but to create a little landing page we've created a little simple
feature here where you go to content and you can actually create just a new piece of content and
label it something like um i call it the guitar tutorial landing page you can name it literally
whatever you want i call it v3 um upload a video so we can we can upload a video here um i'll do
this little one um and then under the details you can go ahead and create like a regular blog post
and this is what's going to become your landing page so i can say like some useful like title here
like this more text here and you can come in here and kind of format it a little bit if you want to
do that and have um you know bullet points things like that can can all be in here you can even
hyperlink things like or you know book a call you know with um so if i do like count 30
we can hyperlink this i'm just going to show you an example of this
and that's all you need to do is just like upload the video set the content you want here
and hit save so that creates a little like piece of content that you can then use in your groups
you can head over to your group and go to the pricing page and where it says about content
you can actually just search for that so i can search for guitar and in that it's going to give
me all the pieces of content that are related to this and i can pick the one i just created
and hit save and now when i when i click visit on this it's going to take me to a page where
it's got my video and there's my text and there's even the little link that's there um and so
uh you can essentially use that to kind of stack and have all your um content so the reason we did
it as a content is you may there may be cases where you want to like duplicate it so you could
come back here um you know click over here and like duplicate the piece of content maybe we want
to make a version four change a bunch of stuff and that way you still have all the versions there
there's some other little cool benefits to it we try to keep it simple but um i could easily switch
switch this now to to
Let me get spell guitar, there we go, for V4, save.
So that's how you connect the landing page
and that is everything that you need to get started here.
Let me see if this works.
You wanna keep the groups public,
you have private if you want to have them paid.
Public could be,
people can just join automatically.
So let me show you an example of that.
So public is gonna show up in the explore groups tab.
So anything in here, I think if you click on this,
you can just click join group
and it can just jump in and you can join it.
I think some of these have, let's see.
So this one has a learn more.
Let me see what this looks like, Xavier, what did he do?
Oh, you went straight over to this, that's perfect.
That's fine.
So you can just link out to stuff there.
Yeah, Marcella had her group as public
and like any of these other, I didn't remember that,
random people joining it.
Private, just think of it, if you used Facebook before,
there's public groups on Facebook,
there's private groups on Facebook,
it's the, they've copied it exactly.
Cool.
So can I ask a question about that?
When you said private, I thought you meant
that it was like not ready to let people know about it,
but now you're saying it's like Facebook.
So basically it's gonna keep it private,
but yet I can still let people know about it.
Yes, hidden would be the one to use
if you don't want us to see it.
Okay, if you're not ready to put it out.
Yeah.
Okay.
So what is the difference for public,
what's happening different for public to private?
I understand the private one,
but what's it look like for public?
Public just, people can add themselves.
Means anybody that comes on that page can join?
Yeah, so if I clicked on this, I just hit join group
and like I will just be added to that group immediately.
There's no like purchase, there's no anything.
So it could be great if you have a free lead magnet
or you have something like that,
you could use a free group for that.
Okay, thank you.
I wouldn't suggest it.
We have no free groups for any of our stuff.
So not for kingdom messengers, not for tribe.
Just doesn't make sense.
I think it's kind of like a weird,
here's my two cents on that.
There's kind of a weird, like in between phase right now
where we said these like free groups
and you go to a paid group.
Now like free groups are kind of the same.
It's called your social media accounts.
Like put it on, like put that thing on YouTube,
put it on a website or a landing page.
So it's kind of like the,
that people have gone to the paid side.
So either paid or just straight on social media.
And that's kind of your community,
your free community is really just people following you
on social media.
So I wouldn't have like,
there's cases for it where it makes sense,
but I wouldn't do anything,
I'll keep it simple beginning here.
Awesome, Xavier's done, sweet.
That's good.
Awesome, if you want to as well,
you can set the pricing to like a dollar
and then check out as another user,
create a new account and test it out if you want.
But it should work.
Getting people added to the group.
Yeah, so that's a great question.
I don't have a website.
Okay, so one, you can totally use this to do payments.
You don't have to have a website at all.
If you need some type of link to send people,
solo.to is great for a little page here.
So I don't have a Bruce VanZale website.
That's just seems like a ton of work,
barely keeping up, keeping our websites updated.
I don't need a Bruce one.
So this is what I have.
If you go to my social media bio links,
like it just comes straight here
and you can use Linktree as well.
This is just a free one.
I like this one because it's clean and it's free
and people can email here if they want.
I've got, you just add these different links.
So these are just common things people ask me for.
And so I just put all that stuff right here
and people can get to all the things they need to get to.
I hope that answers your question.
So a good example would be like, I told people,
hey, we have this online event scorecard.
I had a little Google spreadsheet for it.
And if they click on this,
I don't even know if this still works.
Let's see.
That does.
So there's a little video about it.
Here's what you get.
And I could totally use Tribe now to make this.
I could totally deliver this with Tribe.
But they put their email in,
you send the template,
and this will have a little video here to get it.
So when I say link in bio,
I just keep the solo link as my link in bio.
And then I just add my resource to that.
That makes sense.
So you need a website, bottom line.
So let me see.
Yeah, Marcella has a Facebook page.
That's great.
Business page.
Very cool.
Sweet.
Yeah, don't.
The things that definitely don't help you
when you're starting a business,
like a logo, a website,
like these are the things you don't,
is that the first thing everybody wants to do,
and it's like the last thing that makes a difference.
Just make it easy and simple for people to use.
Yeah, Linktree is good.
Solo 2 is good.
Sweet.
Okay, any questions?
And we can, this can be about Stripe.
If you guys have other hot seat stuff,
we can talk more about ads.
If anybody is interested in ads,
we can talk, that was Jennifer's question.
Can I ask a quick question?
Yeah.
So I get, I have a hard time with pricing.
So for new believers,
and being this is all new for me,
what do you think would be,
I don't want to do a lot,
but I don't know what would be
like a range I could think about.
Yeah, so I think-
Any thoughts for new believers?
So it is hard to price
spiritual breakthrough.
Like it is just, it is hard, right?
Like how do you put a price on that?
Because there's coaches that will charge $25,000
to get some spiritual break.
And there's people that will do it for free on a Sunday.
It's called church.
So there's these two extremes.
And the one, for some reason,
when you spend the 25,000,
you get all this breakthrough.
I don't know why that is.
If anyone figures it out, like let me know.
But when you invest a lot of money,
you tend to get a lot of breakthrough.
Like that is just sort of how it works.
So for, if I was doing a spiritual thing,
I think a great example,
Lindsay and I have talked about this
for her posture stuff.
If she started doing content again,
like how would we monetize that?
The best thing is to give people breakthrough
for a very little amount of money.
And so something under $50
for something that's contained,
like a seven-day something,
a 30-day devotional is how I would sell it.
Pedro's doing his $31 for 31 days wisdom challenge, right?
It's start, stop.
You get a great sample of everything
that it would be like to work with you for a set time.
So that could be five days.
I think Lindsay's doing something right now
with some women in our church
where they're reading the Bible in 30 days.
I think I already told you guys,
I didn't know that was possible,
but now she's on the last few days of it
and she's read the entire Bible in 30 days.
It's insane.
And that was just like that type of challenge is like,
I mean, that's an insane challenge.
I don't think that's like for the average person.
That's definitely not the new believers challenge.
But let's say we're gonna read like the Psalms together
or just Proverbs
or just gonna read like pick something more smaller
and like, hey, like you're a new believer.
We're gonna work through a 30-day something or whatever,
two weeks, something like that where you,
cause it's, and it's also hard to do
like a three-day challenge
where you're gonna get your life transformed in three days.
That's hard to, three hours, three one-hour sessions
and like, you're gonna see insane breakthrough.
That's really hard.
It's easier to kind of space it out and do something.
And that's where like, I would do a sample of like,
hey, we're gonna do this group together.
So you kind of want, you could do it in a live Q&A hangout,
do a prayer thing for people.
You could also do, hey, when you finish this reading
or in this lesson, like post it into the community,
like let people know that they're there.
So cheap, low ticket, get them to have some breakthrough,
get them to trust and like you
and then have something to sell them
for a few hundred dollars and up, you know, for that.
But the reason you make it paid,
one, you just get better people.
If it's paid, it's just, that's just not reality.
Because it's just, it's just a, even if it's a dollar, it's got nothing to do with the price.
It's just the fact that there was like a payment gate and it'll push 90% of people away.
And when you go, if I go show you some of our Facebook ads, it costs roughly somewhere
between $7 and $40, $50 to get someone to go through an ad on Facebook, click and buy your thing.
So the only reason you price it that way is because you essentially don't want to have to pay for your ads.
We try to never like just pull money out of nowhere and just throw it into ads.
Like we're planning on getting a return on investment in that.
And if you're doing a, like the perfect model and the reason like you see Pedro and these other people
like scaling insane challenges, Steven does this as well, is they figured out like, oh,
if we offer this at $18 and it costs us $10 to get, find that person on Facebook,
because Facebook will tell you like, hey, you've got, you had 10 sales and it costs, you know,
I'm trying to do the math in my head, but you guys get where I'm saying.
Like it's, it's basically a, you had 10, 10 sales for $10.
So you made, you know, a hundred dollars, but it only costs you $50 worth of ads to do that.
But you made a hundred.
So then you get to essentially have your people pay for your ads.
That's the only reason you do a paid anything.
Well, it's two reasons.
One, it's like gets better people, more people that are serious.
They're definitely going to show up if they paid for it.
Now they're wanting to access it and what it like, where's the thing I paid for.
And then I guess the third thing was like just getting it to be self-funded.
Like the people are paying to get into the group, but really that payment's just there to pay Facebook.
You're not really making money on it.
You're not, the goal is not to make money on that, that first piece.
It's just to make enough to pay for your ads.
Cause then you essentially get free, free validated leads into your group.
So, okay.
Thank you.
And then you said we can make unlimited amount of groups, right?
In this social.
Okay.
Thank you.
Yeah.
And then Xavier said questions about ads.
Yeah, I think manually setting it up is good.
They have some, the tailored messages is, is cool.
It's kind of like a AI thing.
I think for spiritual content, you just got to want to write it all yourself.
Who knows what it's going to come up with.
So.
I was just wondering if you had any experience with that.
Cause I saw it popped up and it's like, okay, well I need to kind of check it out.
Although I've pretty much trained my AI to speak and know what I want.
Yeah.
I think if, so if you're using your AI to do that and copy the text, that's the way
to do it, you know, when you throw it into Meta's AI thing, it's going to
just pull from random stuff.
Um, uh, that's great.
Marcello that you're running.
I would love to see your ad if you wanted to show it, if there's something
you wanted to see just to inspire people to get an ad running, I'd be curious.
I can show it.
You have the share screen again.
While you're doing that, Holly has a question and then yeah, you can share
your screen if you want to pull up.
Okay.
I'll pull it up.
Hold on.
Yeah, Holly, you had, okay.
So I already, um, created a lead magnet on active campaign.
So, um, then what, I guess for my group, what, how do I connect it to that?
I know that there's a way to copy the link or something.
Yeah.
So when they, uh, you do the lead magnet and then they're going to come into your
group is the group, the lead magnet.
Yeah.
Okay.
Yes.
You can grab the magic link.
Um, it's going to be, I'll share this super quick before
Marcello shares her screen.
Uh, but if you're in the group on the right here, you're just going to,
there's a sign up link right here.
Oh, you just hit sign up link.
Okay.
Yeah.
I think I did that, but I had used my other tribe social, so I didn't go.
Yeah.
So hopefully, and I think Macy maybe reached out to you, but we, we've already
moved most of your stuff over to the great one.
Okay.
She's just re we're just reorganizing it now for you.
Okay.
So my old tribe social, I don't even need to use any more at all.
You're saying, yeah.
Yep.
And I think you will not be able to get to it soon.
I think you were changing your domain.
Um, last I heard in an email somewhere.
Yeah, yeah, yeah.
So yeah.
Yep.
Then you'll be totally, it'll be much.
Yeah.
I think you were the only one in the group who had two.
So if you're hearing this.
Actually, I had one as well and actually left explicit instructions
not to copy anything over into.
Okay.
So, so we're good.
Good.
Yeah.
Yeah, you did.
That's right.
Okay.
So when I.
When I use that magic link and then someone wants to click on it and join the group,
this is what I was confused about. Do I need, will they automatically be prompted to download the app?
Yes, so that magic, the link that they're, so one thing's key is like that link, we call it a magic
link because it just gets people in regardless. You could make it a thousand dollar product and
you share that magic link, they're going to get right in. They don't, they're not going to pay
you. So just, it's helpful for things like this, but just know that it bypasses all the payment
stuff. So when they're done, it's going to first take them say, hey, like, let's create your
account or the first to put their email in. If they don't have an account, it'll ask them to
make one quick in tribe. And then the next page is like access on web, access on, so I'll send
you the link of what, what they will actually see. They actually go to this page and you can preview
it. I'll put it in the chat, but it's just slash downloads. It'll, when they're done signing up,
it says you're being added and redirected. And then they land on a page that says like,
do you want to access on the web? Do you want to get the iPhone app? Do I get the Android app?
They can just click on those different things and get right in. But they're already added. So once
they sign into the app on their phone, the first thing they'll see is that group. They just added,
they got added to it. Okay. Cool. Okay. Thank you. That's all. Thank you. Awesome.
So yeah, Marcella, you said you're running a free challenge. So obviously the ads aren't.
Yeah. I'm just, you know, I'm doing my little, my 30 day, my God assignment. That's what I'm
following. Let's just, can I just pick on you for a second? Let's not call it the little,
the little 30 day challenge. You guys weren't there on Thursday. Let me just, yeah.
So we took, we took a view of all the views that Marcella has ever had on her channel.
It was about 4,000 views for like the last four years or three years, whatever, since you started.
And in the last 60 days, including the challenge, you've had the same amount of views as the
previous three years. Okay. So continue, but it's not a little challenge because it's,
it's like quite substantial compared to the, anyway, yes, you were saying.
And I get, I'm still amazed every day, but I think the ad, I think the ad is working. So
I'm hoping, am I sharing where my ad campaign, is that what I'm sharing Bruce? Or do I need to go?
Not yet. If you hit the green share and zoom.
Okay. I mean, but am I going to my ad page? Is that where I'm going?
Oh yeah. Ad manager would be great.
Okay. Yeah. Okay. I just wanted to make sure I was sharing the right, right.
Yeah. It could be cool. I just thought it'd be cool for people to, to see it.
Uh, awesome. Okay. So, so this is great. So you're doing like $6 a day. Um, do you mind?
I just dropped it to six. I started at 10 and then I said, okay, I'm going to drop it.
I'm going to drop it to six now.
That's great. No, that's a good, but yeah, $5, 10. I'm like, this is great. I'm going to click
around it. It's okay. Okay. So this is the ad I'm just going to dig into. So you're running
it on Facebook and Instagram and here on the right, we see your ad and it says, um, I want to
read your copy real quick. I just wanted everybody to see this cause this is super helpful. And this
is great. I think we talked about this and you did exactly what we talked about. So good.
I did exactly what you told me to do. Yeah. And it worked phenomenally.
Oh, great. Yeah. Well, that's good to know. Um, I should try this for our stuff. Uh,
but so what, this is how easy this could be for your free ad. This is a great,
so Marcella did a great job. I think if I click this, maybe we can get to it, but she has a,
she's just doing her challenge on YouTube. Like, and I think if we did a challenge, we would do
the same. And so on YouTube, she created a playlist called the 30 day declare God's word
challenge, which I love. Um, and here she just has all the days listed out. And so that all that
the ad does is it just gets people to, um, to that. It just, the ad takes you to YouTube. It's
just Facebook straight to YouTube. There's no email opt-in. There's none of that. It's just,
here's the content and you're in the content. And then once they watch the content, I think that's
where I think you had, you know, links and stuff potentially to go from there. Um, but, um, this
is great and we can, it, you know, dive into this in more detail on, on Thursday, if you want to
look at this, but that's the, you had some copy here. So we're ready to transform. So it took my
video. I had already created a video initially, like on the 31st of March. And then I went back
and I kind of edited and took out some pieces, shorten it, and then made it for the ad. And then
it took from that to create some little verbiage, but it took from my video. So I didn't, I didn't
write anything specific, totally specific.
So, so far, I just want to get ready to see these stats.
So you've sent $62, but you had 482 people
click on that link.
So that's, so Facebook's gonna do all the math for you,
which is really nice.
So it's $13, 13 cents a click.
So if you're like, well, I want a thousand clicks,
like it's $130, right?
So if you want more clicks, you can put more money in.
And this is the beauty of Facebook ads.
It's like, once you dial in these numbers,
you can just decide how many views you want
and how fast you want to go.
And this is a very healthy campaign.
Super, like cost per click is 13 cents.
That's, that's amazing.
Like I, if you're doing a challenge,
something sometimes it's a dollar per person, per thing.
Click-through rate, 5%.
That's insane.
That's really, really good.
That's just really good.
Like one to 2% average, great.
CPM, anything under $50 would be amazing.
You're at six.
That's very good.
So this is a very healthy campaign,
which means that the money Marcello's putting in
is very wisely spent, if that makes sense.
Sometimes you can put money in and you're like,
I don't know if this is good.
And maybe she didn't know until 30 seconds ago
if this was good or not.
But you've reached 7,200 people.
So imagine, so just for this, this for $60,
Marcello has an, a following of 7,200 people
in this campaign, right?
That's the same.
And I would argue that if you had 70,000 people
in your, in your audience, typically only 10%
of your people, let's say you have 70,000 people,
like Lindsay's channel is 70, on Instagram,
she posts, 10% of those people are gonna see it.
So 7,000 people are gonna see it.
So you need to have like, because generally
that's just the math on like, most people aren't gonna,
not everybody who's following you is gonna see your stuff.
So I'd argue pretty strongly that you essentially
have the reach now closer to an account of 70,000,
literally for paying $60, okay?
So this is where you're like, you know,
yes, you could definitely do all the social media stuff.
You have to do that to get the good content out
to see what wins and you've been posting.
Now you kind of just put a little structure around it
to do the challenge on YouTube,
which I think was really great.
And some of your videos have, you know, hundreds of views
and it seems to be doing really well.
And yeah, so I think this is, this is really, really,
I just wanted to show you,
cause Jennifer was saying as well,
like if you want to just sort of fast track,
you can put very little bits of money
to have sort of the appearance of a much larger,
the sort of power or leverage of a very high,
you know, large following social account, so.
Yeah, and I really, I definitely, I will say this,
what I noticed, while I don't know all of the specifics
like Bruce does, but I am a numbers person.
So just to see my YouTube channel get like,
I think when I checked it yesterday,
I got the little, little thing that said,
I got 8,500 views in like the last,
just in the last month, like 28 days.
And then it went to,
then it showed my subscribers gained by 47,
which was, it's a lot.
I mean, it doesn't sound like a lot, but it's a lot.
It's a lot.
From where I started to where it is.
And then I got,
I'm getting a lot more traction on my Facebook page.
So even when, that was kind of surprising to me one day
when I went into my Facebook page,
because it sends a link to YouTube,
but people on Facebook started saying,
when did the challenge start?
I mean, they were commenting.
So I think the biggest thing about it was just,
yeah, just the response, just, you know,
I hadn't been doing anything.
And then to see like all of the responses
and to see what's happening.
So I think, you know, Xavier,
if you want to talk about return,
this was the return that I needed
because I hadn't been doing anything.
Nobody knows me.
So now at least I can say, okay,
they're kind of getting a feel for me for 30 days.
And that's, I have to say,
every time I think something's not happening,
I'm looking somewhere else and something is happening.
So that's great.
Yeah.
That's an excellent return.
That's really, really awesome.
So yeah.
And like the 48 people is great.
Like I'm super happy with that.
And look, it's a 430% more than the 28 days
before the challenge.
Okay.
So it's very worth it.
I think a lot of things contribute to that.
Just you being consistent in posting.
I think pushing the ads a little bit was good.
Having a framework of like,
people will watch once they start watching
and they get really.
into it. They can watch all 30 videos. It's not like one video and then you disappear for them.
They can kind of go back and watch a set of videos. I think that's great. But a really
powerful piece about this is that you have 5,000 people have now been pixeled or are now on your
YouTube algorithm. So if you just start posting now, it's not showing it to the new 48 people.
It potentially can show it to these 5,000 views. So that's what's great. You just need people to
watch your thing once, or especially if they watch 50% of your video or all your video,
they now get tagged. They don't have to follow you. In fact, most people don't hit subscribe.
And you guys know this. You watch one or two videos. I accidentally watched one or two videos
of a Dave Ramsey show, which I don't follow at all. I still don't follow. And now every
seventh video is Dave Ramsey doing his podcast. I still don't even follow him.
And I also just watch a video, like a 30-second, 60-second video all the way through. And now I'm
on their list. YouTube has me dialed as Bruce loves Dave Ramsey. I don't know. I watch two
videos. I don't know if that makes me a raving fan. But anyway, just know that that's what's
going to happen here. And what I also love about this is it's what we call evergreen. So yes,
it's for April, but you could just not turn this ad off ever. Now, of course, you would want to have
it start making money. Maybe you could, for $9, you could buy the challenge or be part of a
community. You could add more to this later. But this is very successful. And you had your most
amount of views, 743 views in one single day, two days ago. Amazing. On a Sunday, hardest day for
the record to get views on a Sunday. And that's incredible. That's amazing. You should feel
really good about this. And again, just look at some of the byproducts of it. Because you
can just look at the 48 and be like, that's kind of nice. But I think you were at 130, and now you're
at 172 or whatever. So it's a huge, it's a 30, 40% growth. And I got something, I got a message,
I think from Facebook that said to, I was going to ask you about it. It said,
we increased your distribution because you consistently posted high quality content.
That's cool. I haven't seen that before.
I screenshot it because I was like, okay, what does that mean? So I don't know if Facebook now
is sending it out, sending more, you know, more of my stuff out. I don't know. I just
never had got that before. So I thought that was interesting.
That was great. I love it. And the other thing I would say, just another byproduct,
the 72, so there's actually 9,000, where did I see that? 10,000 views here on this.
And there was, where's the impressions? Impressions of 10,000, 10,000 impressions.
So that's, and I'm sorry, let me use the reach. That's a better, so reach is people. So there's
72, 7,231 people that saw your stuff in the last two weeks up through this, just this campaign.
So again, those 7,200 people are now getting pixeled and we'll see more stuff. If you
pause these ads and you can just flip this off and on when you need it, and you just started
posting again, you're going to get more views because now these people are like tagged as like
Marcella fans. Wow. And I've had a few on Facebook.
On Facebook, that was really interesting. Just randomly, went back in and watched every day.
They were like, one person said, when did this start? And actually went back through every
single day on Facebook and commented. And I was like, oh my gosh. And of course I'm following
Bruce, what you tell us to do. So I'm commenting on every comment. So that took a little bit of
time, but that was fun to do. Yeah. So I hope that inspires everybody, but we're going to go
where God tells us to go. Right. We're listening for you. That's great. Well done. Yeah. Way to,
way to just jump into it. Pioneer. Pioneer. Awesome. Well, great guys. That's it. I know
we're a little over time, but we'll be around Thursday. We're hanging out, I think for an hour
and a half. Just check the calendar. Yeah. It looks like we're 10 to 1130 Eastern.
And we'll see you guys there. Awesome. Have a great week.