rainfall call. I'll get us started with our quick kind of breakdown of what you guys can expect
today on our rainflow support call and then we'll get started. And Lainey I'll drop the links,
the feedback form and. Thank you so much. Yeah. Okay so welcome to the rainflow support coaching
call. This call will be one hour every week now Friday at 11 a.m pacific time. So for those of
you guys that are in the rainmaker family community app you guys can watch the live stream. You won't
be able to join the zoom but you'll be able to watch our live stream, watch the replay and see
the questions that others are asking and get some support with rainflow over there. If you guys are
in the mastermind we recommend that you hop on two coaching calls every week. A mindset monday
call and then a call for whatever phase you're in. If you guys join the mastermind this week you can
join the welcome call which is at 9 a.m pacific time on Thursdays. You can find that zoom link in
your onboarding mini course. The goal of these calls is to keep you moving forward whether it's
answering your questions or allowing space to learn from the questions that others are asking.
Only questions about rainflow and rainflow support will be answered during this hour.
For questions outside of rainflow you can hop on a call on one of those other days.
Please start with one question. If you have multiple try to think through what would be the
most applicable for today to help you take action. We do have a small group so we'll probably be able
to circle back around and if you could start your question with my question is that can help reduce
any backstory but again we'll usually ask for some more context as needed and so to get in the
queue for you guys to ask a question you can raise your hand on zoom by clicking reactions at the
bottom and then clicking the hand raise reaction icon. Feel free to use the zoom chat as well if
you have questions you want to pose to the group and you can help each other out in the chat and
then as always replays of the call can be found in the facebook group featured section as well as the
rainmaker training portal. Please make sure to turn your video on if you guys are in a place
where you can be fully present with us we would love to get to see you today and then coach
tiffany is going to drop our attendance link and we have let's see a feedback form as well in the
chat for you guys and let's see am i missing anything else i just want to make sure i'm not
here i don't think i am i'm gonna pull up before i get started a quick little training that we were
gonna start with um i'll check the chat before i get started awesome thank you tiffany for dropping
those um so today our question kind of like fun little starting point for the call is how do i
build an email list and so i have a couple tips for you guys if you're just getting started with
kind of you know basically taking your audience however you may have that audience so for some
people you may be building a media channel and you have a following right and you're trying to get
those followers more into your world so to say to nurture them and to kind of like own that list a
little bit more because a follower count is amazing right we can use that for a lot of different
things like um it's an asset when you build that up and you can leverage it for maybe brand deals
and things but if you want to nurture that audience and sell some of your products or offers
to them in the future it's important to get them on a list that you more so own um so you're not
relying on a platform maybe like instagram for that so basically that's where we come with an
email list and so this is where rainflow is really going to be helpful for you guys and so um another
way that you can try to get people onto your email list is if you guys are selling products so like
obviously we teach amazon fba and so if you guys already have existing products and you want to
basically bring those customers more so into your world that would be another example of a way to
really um build why it would be important to build an email list and to get to nurture that customer
and hopefully like since you've already brought them in once you can just continue having them
as a repeat customer over time um so let me share my screen really quick and give you guys a couple
tips here on ways to build your email list so um number one you guys as you guys know we talk a lot
about like the wording lead magnet so we have our lead magnet funnel in rainflow that you guys can
access and this is basically providing a valuable freebie right so like an ebook a checklist and a
discount is a really simple way to offer people to jump on your email list a template again in
exchange for their email address so that's really like one of the most common ways um but i wanted
to give you guys maybe some other kind of ways if you're just trying to think through hey how can I
grow my email list
a little bit more right now.
A fun way is you can look into creating a quiz
or an assessment.
So this can be a little bit more unique, right?
That there might maybe not be as used to,
but where, so like for example,
I think one that I've done before
is I was looking into like some different skincare
and they kind of had like a quiz or assessment
that I needed to fill out in order to find out
like what product of theirs
was gonna be the best fit for me.
So I thought that was a really unique way.
And it's like the way I could get the results, right?
Is to put my email in.
And so then they email you your results.
And so that's a kind of a way to do that.
You could run a giveaway or a contest.
So in doing so, one of the ways for them to enter in
would require them to put in their email.
So that's a simple way.
If you guys are already doing giveaways
on something like Instagram,
you guys can make one of the entries
needing to put in their email.
You can use a pop-up form on your website.
This again is kind of another common one.
A lot of websites have this
and Rainflow obviously has this as well,
but you can offer a discount,
explosive content, free resource.
Again, pretty similar to like a lead magnet funnel.
So that can be popping up when people visit your website.
You can host a webinar or a live training.
So you can do this by yourself
or you can partner with someone else potentially
that has your audience.
And say you are like a trainer
or you do maybe consulting in a certain space
and you do maybe a workshop setting,
you can try to put together an event
and get some people on the list that way,
or just something that you really ask like,
hey, is this gonna benefit my audience,
your ideal who and audience that you're kind of serving?
So that can be a great fit for some people as well.
This is another thing,
and I'll especially be leaning into really all of this,
but this one here, at the end of May,
for the people that are in the Rainmaker Mastermind,
we have our new like working workshops.
And so the topic of that one is actually this whole thing,
building your email list,
getting a email newsletter going
and building consistency with that to nurture that audience.
And so for those of you that are using Rainflow,
it's really the perfect opportunity for that here.
So you could create a VIP email club
and basically again,
incentivize why it would be valuable
for them to join your list.
And so really think through like,
how can I add more value to them with like private sales,
behind the scenes stuff, any sort of like perks, right?
That would show them,
hey, I wanna be a part of that VIP list
because of X, Y, and Z.
So leveraging social media,
so you can promote it on your Instagram stories,
promote it in a Facebook group,
promote it on any other social media platform.
Again, really bringing it back to incentivize
what they get out of it, right?
Why they would wanna join that.
Again, collaborate with other brand owners or influencers.
So complimentary brands or content creators
doing like a joint giveaway or bundling some resources.
Again, co-hosting a workshop.
Again, the requirement is requiring their email
and you can get those leads after that.
Again, use a website banner as well.
So like join and get 15% off your first order.
That's a common one we see.
And oftentimes it's a good incentive where personally,
if I know I can get like a 15% off my first order,
like I'm totally gonna do it.
So that's another way.
Collect emails at markets or events.
So if you guys are doing in-person stuff,
it would definitely be great
to have some sort of signup sheet or QR code
where they can have an opt-in
and you can utilize those in-person events.
So these are just like 10 quick ways
to get your guys' ideas flowing
of getting those leads onto your platform,
for example, like Rainflow.
So I'm gonna stop share and just kind of ask
before we get into questions,
do you guys have any questions on what I shared there,
building your email list, growing it,
anything in that nature
before we kind of open up for any questions in the room?
I'll let you guys maybe put it in the chat.
Does anyone have an existing email list
that you're currently trying to build?
I think Amy, you were trying to transfer yours over
from what I remember from one of our last calls.
But yeah, if anyone wants to throw in the chat or unmute.
Kind of where you're-
I haven't done it yet.
No, that's okay.
But hey, you already have some stuff
That's okay.
But hey, you already have some emails on that list.
So now it's just basically transferring it over
to the Rainflow platform.
So do you know how many names you
or names and emails you might have?
Oh, wait, you're muted, let me.
288.
That's awesome.
Yeah, um, but I haven't responded.
I was looking at it again, like, it's just a lot.
Do not know how to do that.
So I do have the instructions, which I was just looking at and I'm like, okay, let me
try to do this.
And then before you know it, it's Friday again, and I'm like, Oh, I didn't do it.
Yeah.
So I think it's the CSV file and then going into Rainflow and like uploading that.
So once you do that, they will be in Rainflow.
And then you can kind of dive in to your next steps of like, okay, where do I want to start
with them?
And so this is where again, I'm going to probably be talking about it a lot when it comes to
email.
But this is where in my workshop in a month.
I'm really going to be diving into this with Rainmakers because it's a common overwhelm,
right?
It's like, I have these people or I don't.
And like, where do I even start with like talking to them?
What do I say?
Do they care?
Like, there's all these questions.
And so personally, the way I started was more of like a monthly newsletter.
But some people are like, Oh, I want to start like sending them bi-weekly or weekly.
And so there's definitely options.
But within Rainflow, it's cool because you can definitely for the people that are coming
in, you can do like a welcome email sequence, one email or multiple.
Or you can do, you know, some other emails as well that you want to kind of get set up.
So yeah, and that would be your next step, Amy, once you do bring those in kind of think
through, okay, what do I where do I want to start?
And how do I make this attainable for me?
You know,
a newsletter, though, is another thing that's a lot of work.
So like, how are you getting your content for a newsletter?
Well, that's what I'm going to be breaking down in the workshop again.
But yeah, so basically, I switch, I like keep the same structure every month.
And that allows me to basically know the month before exactly what I need to have ready to
go to get that out the next month, if that makes sense.
And so it's going to differ for everyone and what they're going to include in that
newsletter.
And that's what's nice is it's your own brand.
So really, it's like you just doing what you want to bring them, but obviously, it's what's
going to serve them too.
So what's really cool is that there is a lot of flexibility on what you include in that
it doesn't have to look like everyone else's.
But I think for me, and what I'm going to be helping Rainmakers with is the structure.
Because once I had structure, I was like, okay, I just need a time block now in my calendar
and say, this is when I'm going to go make the email and schedule it.
So I think just getting structure took away the overwhelm.
And then once I built that structure, I just repeat it.
Yeah, so I hope that that helps a little bit.
Are you using ChatchiPT for your stuff?
Yeah, for sure.
It helps a lot.
I feel like I've trained my ChatchiPT, which probably your ChatchiPT knows you too.
So I'll just say in my brand voice, in my language, and I'll say, this is my email structure.
Give me each of these sections.
These are the points I'm wanting to hit this month.
And I literally just prompt it and break it down.
And it gives it to me a lot quicker than when I used to do it without thinking back like
when I had no ChatchiPT in my business life.
So for sure.
Great.
Yeah.
OK, let's go to Cynthia.
Or before that, is there any other questions about email before we go to Cynthia?
OK, let's go to you, Cynthia.
Hi.
Actually, mine is about email list.
I've made my offer and the page work, the landing pages.
So how do I go about now getting that out?
Do I do it on Instagram?
I mean, I'm stuck at where to go.
I got it made.
Now what do I do with it?
Right.
So you're talking about is it a funnel?
Yeah.
OK.
And it's a lead magnet.
Right.
OK.
Give away a digital product on it to get this.
Cool.
So do you have following on Instagram?
I do have a few.
I'm not it's not huge, but it's getting better.
So first step.
Sorry, I need to mute those somehow.
First step would be making noise about it.
Sorry, guys, making noise about it on your Instagram.
I'm like bio.
So like some, and you could use chat GPT to help you like make the language a
little more, um, like, what do you call that?
Intriguing.
Um, but just be like free, you know, recipe book guide or whatever yours is
here, you know, and put like the, the arrow down and you're going to want to link it
there.
So that's definitely first place I would put it.
Okay.
My Instagram bio.
And then another thing to think through, do you have a product right now?
Yes.
Okay.
So you could either, if it's applicable, you could put it in like a product insert
and do like a QR code to that.
If it's applicable for that product, um, this lead magnet funnel, or you can create
a different lead magnet for your product customers, if that makes sense, you feel
like they would like, and you can have multiple lead magnets, if that makes
sense.
So like, for example, if you feel like your Instagram audience would want this one
that you created, just for example, and then you, your product, people might want
something different.
You can lead those two different, have those going and then bring people in both
ways.
If that makes sense.
Okay.
All right.
Cause I don't have, I don't have my website up and running yet, so it's okay.
It doesn't need to have a website.
Nope.
So, um, honestly you can do a lot with just these funnels and landing pages.
Okay.
A website is like, honestly, I, I mean, pretty optional.
It, and when it comes to like your brand, because Rainflow has these funnels, like
that's really doing the job you want it to, right.
Because it's giving them one option, whereas a website and the option is, Hey,
put in your email for this thing.
And they come into your world versus a website.
They can kind of like scroll your brand.
Like they can kind of just like meander around.
Sometimes people will say, you know, they can get distracted or not really
know what they're looking for.
Maybe, you know, they don't end up checking out or don't end up kind of taking an
action.
And so a website is good for like brand awareness and having an about us and, um,
different things to, to showcase some authority in your brand in different ways.
But if you're just starting out, like, I mean, having these lead magnet landing
pages is a huge win that you're already doing.
Okay.
Yeah.
Alrighty.
That helps a lot.
Thank you.
Well, great job.
That's exciting.
Okay.
Lauren.
Okay.
So I have created my lead magnet and I'm working on my funnel, but I'm kind of
struggling with the sub domain and getting that set up so that, um, obviously I'm
collecting email.
I don't know.
It's like the whole sub domain thing.
I have a Shopify account that is not live currently.
And so I've got a domain, but I know that these need to live on a sub domain.
And so I know that's kind of, I'm sure there's documentation in the video and
stuff like that, but I was just kind of struggling to figure out how to set that
up within Rainflow.
Yeah.
So you have your, um, your like basic domain, but you're going to connect to
your Shopify, correct?
Yeah.
It's already connected to my Shopify.
It's through Squarespace.
So I know I need to go to Squarespace and get a sub domain, but I guess I'm a little
confused about what that sub domain should be.
And can I use the same one for all of my funnels and kind of stuff like that?
Yeah.
So I, I do know that Megan walks through that in the domain setup video.
Have you been able to check that out?
I'll have to check that one out again, because I was bouncing back and forth
through things.
So I'm going to like an example of a sub domain would be like, go dot your
website.
So it's like a simple word that can be your Rainflow connection, if that makes
sense.
So it's, it's like your domain, but it's like one separate word and I can use the
same sub domain for everything in Rainflow, or should it be unique to each
individual like lead magnet?
So there's tracking, or does that not matter so much?
I, from what I understand, and Tiffany, you can comment after this, from what I
understand is every single lead magnet is going to have a backslash URL to what
that is.
So you would say go dot domain backslash, um, beekeeping.
I have a bee blanket right here, so I'm just going to say beekeeping, say go dot
domain backslash, um, your other offer.
Right.
And so that's how they would keep them separate.
Tiffany, is that correct?
Yeah.
And you'll see in, um, like whatever funnel you're working on, it'll say path.
So you can like specify what that path will be for each one.
Okay.
And that's how you'll grab those specific links you want to lead people to.
Okay.
Perfect.
And I don't see any other hand raises.
Is it okay if I ask another question?
Totally.
Okay.
So I do not have a huge Instagram following or Facebook following yet.
I've got, you know, the social platforms up, but I haven't been really.
on growing that audience because I just finished up
Inner Circle.
So I was focusing on everything else right now.
So where would be a good place to share this?
Or how would I make the most impact with this lead magnet
if I don't have a lot of eyes on my socials at this point?
Yeah, do you have any ideas, Tiffany?
I just shared with Cynthia Instagram bio.
What was the other one I mentioned?
Instagram bio and then in the product insert card.
Right.
Yeah, yeah.
And just in general, it's never too early
to start putting it out there.
Even if you don't have that following,
think about the following that's coming too.
So as people start to see you on social media,
they're going to visit your profile
and they're going to say, oh, here's her link.
So whatever link you put in your bio,
make that the one that's going to be like maybe
it's like a link tree or it's like a landing page
from Rainflow that's going to do whatever call to action
you're wanting them to do.
So whether it's going to direct them to enter their email
or maybe it's all of your affiliate links
or maybe it's going to send them right to the product.
But it's never too early because as you gain followers,
if you think about your follower count growing
and then that is like a funnel too, right?
You have maybe 100 followers right now.
And then as they grow to like 1,000 followers,
maybe like 100 of those 1,000 will look at your profile.
And then you get to 10,000 and maybe like 2,000
of those followers will look at your profile.
So that's why I say it's never too early.
Just put the link in your bio.
I definitely want to get it out there now,
even though I don't have a lot of followers.
So with the link in bio, should I just focus on the link
to my lead magnet and have them get into the funnel?
Should I remove the link to my website
so there's no like choice, you know what I mean?
Kind of force the hand.
Yeah, so just have one link in my bio.
Keep it simple.
Keep it simple, have it go to my lead magnet.
That's actually really good advice.
Okay, thank you.
Honestly, that's what I've started to do personally.
I do have a link tree style in my link in bio
just because I have multiple things that I offer people.
So kind of like it depends.
But if you have one thing
that you're wanting to super, super promote
and that will be like the one door
that leads to many doors with you, if that makes sense,
then do the one.
And you can always switch it later
if you build out more offers in this like digital
type of way.
If you're like, oh, I have this thing with me,
I have this thing with me and this thing,
then you can-
So they're all lead magnets,
but there's like, here are my options.
It'll be in front of a link tree.
You're like pick and choose which one you want.
Okay, okay.
Yeah, and also use them in your stories too
because you can put a link directly
in your stories on Instagram.
So, and then you can ultimately save those stories,
excuse me, to your highlights,
those little bubbles that live at the top of the profile.
So you can have like a highlight that is like my product
and then one that's like my affiliate links
or just examples.
But it's nice that you can put those links
right there in the story.
What about paid ads?
Would you wait till you had a certain threshold
of followers before you started doing paid ads
with your lead magnets?
I would say, I loved how Tiffany said,
you're thinking about those future people
you're bringing in.
So for me, Lauren, what I would focus on is ask yourself,
how can I build this thing out
so that when those people come, it's ready?
Like, if that makes sense.
So before I would invest in paid ads,
I would make sure you're set up, if that makes sense.
Yeah, oh, it makes total sense.
I have highlights saved.
You have reels in posts about this offer that you're saying
so that there's no confusion.
They're like, oh yeah, this is what she has.
If that makes sense.
No, it does.
So I'm not gonna base it on like how many followers I have.
I'm gonna base it on how well set up is my structure,
my funnel, my magnet.
All the pieces are there.
And then it makes sense to start pushing it
through advertisement.
Oh my God.
Okay, perfect.
It's like, what do I do first and how do I do this?
Okay, perfect.
Thank you, ladies.
I've been talking to no one for a little bit,
but you're building it out with the intention of like,
they come later and they see,
oh, I can just scroll her reels.
I can look professional, interesting highlights
and just boom, the link's right there.
So onlookers are looking,
but it's like, we do have to set the systems up first
for it to kind of like flow for their experience.
Yeah, okay.
Yeah, and if you can get away without doing paid ads,
I mean, Instagram especially is really,
I mean, you can build a following in a way
that you don't have to pay for paid ads.
So I would try that route first before,
even with Facebook too,
before you start giving them your money.
Because I think too, there's like some underlying belief
that like once you start that route,
it's like, they almost expect it from you.
I was gonna say, you know, I was kind of thinking about it
the same way of like FBA, like with inventory
and things like that, FBA versus FBM,
like that, you know, Amazon kind of like promotes
these things, right?
Because they know they're getting more money out of you
or, you know, potentially Instagram,
like, oh, we can get more money out of them.
So we're gonna wait till they bump these or boost these
or, you know what I mean?
I can definitely see that kind of built in
in the layers of deception, deceit.
Yeah, it's one of those things that's not proven,
but it's, you know, if you can do it without, then yeah.
Perfect, thank you.
And I was just thinking Lauren too,
now that you're kind of building out
at least this one lead magnet funnel,
potentially more in the future, you know,
whether you're doing the proven viral content strategy
for content, or you want to do more like hybrid
and you're gonna be personally making some posts,
you can start sharing about it a little bit more
in your posts or, you know,
basically however applicable that is for you.
And then putting it in like the call to action as well
as something that you can start referring to
just so there's that consistency like we talked about.
Yeah, okay, thank you.
Yeah, awesome.
Okay, Jennifer.
Howdy, let me see if I can turn this up a little bit.
Okay, all right, so I just need help
figuring to track my brain here on this one I'm gonna share.
Okay, this lead magnet funnel, like this stuff is published,
but I'm not using it
because I still can't wrap my head around something.
So it's giving me this link, which is this,
but it says something else.
It does go here to what it says right here.
In the settings, it says this,
and I'm just a little confused.
On that link?
Yeah, and then the haircare, the thank you page,
it goes here, and it's got that 6555,
and it's got a different number here
and a different thing here.
So I don't know, it seems like this has two,
that works, I'm confused.
Yeah, you definitely have it edited on
when you click into the settings the other way.
Right there, if you click that,
does that do anything, that settings?
Oh, there we go.
It's telling me that it's that, okay.
I would update it there to match your other one,
but you probably wouldn't want it to say lead magnet.
I would have it maybe say,
kind of like I was talking about like barber,
whatever your domain was, barber.net slash,
and then you would say like,
what's kind of the topic of this?
Or no, okay, yeah, that's gonna be your step name.
So you can name, so URL is where you would put like,
what is your lead magnet?
It's aftercare color card.
So you could just put like dash color card or something,
if that makes sense.
Like this?
Yeah, but do it down below on the step URL.
Okay, so hang on, so.
Color card, something like that, you could try.
And then step name, step name would be like opt-in
or lead magnet is basically like naming what this page is.
Try that.
And then we'll go and read the thank you.
Okay, I mean, opt-in, lead magnet,
that's the one I wanna, oh, it says color card there.
Okay, so if I update that.
So then you should be able to view that,
and then that's where you would like customer facing,
send them to.
Okay, so you might need to change it
on that backend setting as well.
Okay, we'll see here, so, like right here?
I think so, is that correct, Tiffany?
It doesn't seem.
Yeah, I think so.
I don't know, I just don't know why it's not showing up.
You know what, course video,
didn't she say the link would kind of look weird
when we like viewed it?
ourselves. I think I remember that. Oh, maybe I would try it.
Yeah, I would try changing the path might just be what you're
seeing. Try to put it in and see if it's live. I can even check
it from my side to smart barber.net forward slash I know
I'm not sure if it's in here though. Like I've been none of
this stuff is like going to get yet. So that's why it's in a
funnel. Um, so you said check to see if it's live by I would
change the path. Do you see that where it says lead magnet
funnel? Right? And make that match whatever you want, like
whatever you want them to see on the back end.
The color card. Yeah, try that. And then we'll check if it's
live. Or, you know,
okay. And then,
then you would just go edit the thank you page. So if you go
down, and then you would basically put forward slash
thank you page or something, and you could take out those
numbers if you wanted it to be more simple. So then if you ever
just needed to send someone the thank you page, for some reason,
you could send them that link, but the link you'll be sending
them to is that first page of the lead magnet typically,
that's not letting me update that. So maybe I have to go back
here, like that setting button. Maybe I get it. So yeah, you can
decide what you want to have for there. That's Yeah, thank you.
Anything like color. Thank you, or something. Or just thank you.
You could do color. Yeah, color card. Thank you to make it
match. And then if you ever needed to send anyone to that,
you would have it.
And then that goes
just to that thank you page. Yeah.
Right.
And then I did this.
Oh, no. Oh, yeah. I know. Yeah. No, because you're editing the
whole thing there.
Okay, so
it has the color card.
And I don't remember the numbers. Oh, um, maybe if I get out of
it.
The slash.
Yeah, I don't know why it's adding the numbers.
So thank you color card.
And then your opt in page is correct too.
I knew that I'm on another page. Okay, so
color card. Thank you.
Oops.
Yeah.
Okay, I think it's working on my end.
For those both of those links.
Yeah, so I, it will take me to the color card, but I'm kind of
curious if it does it for this as well.
So when I am an incognito and another page here, I don't know
if that's showing up. So I put this one in.
And that one,
dash color card and it worked if you take out the numbers.
Yeah, and it works for this too. So that this is why this is
weird to me like in my brain, I feel like it should all match.
And I know and that's why I'm wondering if this one has a pop
up like if you try to leave, it's giving telling you to like
put it in
instead of it's supposed to be like I wanted to click on it,
then it comes up which it does, but it's got that pop, you know,
the time to leave thing.
Yeah, I think it's kind of weird to me like, I don't know if it's
pop, you know, the time to leave thing.
Yeah, I think that just happens because that is the button
action anyway. So
wanting to like capture them even if they didn't click on it.
Why? Why does it? I'm trying to wrap my brain around why it has
two paths.
So basically, it's one path. So on the back end, your path will
be dash color card, because that's just the way that you're
naming this funnel. But then if you go back to the other page,
you have like the two pages with the different URL. So you have
the first page and then you have the thank you page with the two
different links. So you'll be leading people to that first
page.
Link.
Right, okay, like this is the customer facing link. Right. And
then this is just it telling me
Yeah, again, I'm not too sure why it does the numbers, but I want to say on the video, Megan said that it did that, but you could also try to take out the numbers and try to save it again and see if it.
It works otherwise, I don't know the numbers. I can check my funnel to see if it.
Added numbers. Yeah, I think it will auto.
Like, um, generate that if you don't put something in.
So, I'm I'm guessing that's what it is. Yeah, but you're you're so if you want it to match.
Funnels that are working.
Yeah.
Okay, cool. That would be your, your link right there that opt in page.
Yeah.
Okay, I was just getting stuck for a little while because that's not what my brain does. So, like, okay.
That that's helpful because I am working on, like you, it was really helpful for you to say like websites, I don't want to say that absolutely right, it's like I quit putting like smart barber.net places because I don't have that site really built for being pretty
out of it so people can't find it that way.
And just use funnels, because it's, there's so many other ways when you're when your main engine is social media to get ahold of somebody. So I feel like, I mean, I don't want a crappy landing page just to say I have a page.
No, and that's what I love about the funnel type of strategy is like they're just they feel intentional like you know exactly what you're having the customer do on that page.
But yeah, like so many brands can have a website too, but it's like you get to decide where you want to like prioritize leading people for sure.
Right, and that that gets me unstuck today. Thank you.
Yeah, because you can, you're probably so your website's perfect right now.
I'm yeah and it was the whole like speed thing I've got a mentor that like went through my page that's like this expert and so that's why it looks so tiny like yeah okay the speed is better but it doesn't do anything so like I was like not focusing on anything that would make me money.
Just the technical stuff.
Right, exactly. All right. Thank you so much. Awesome. Well, great job.
Lauren, did you have another question. Okay, cool.
That was a great segue because you said making money and my question is about free versus charging. So, obviously, I think, you know, it's really good to add a lot of value for the your audience in the beginning and so my idea is obviously to do this free digital offer.
But I think comparing what I created versus what some other people created in the inner circle. And I feel like my offer is a lot more robust. I still think I want to leave with it being free.
But when do you or, you know, how do you decide if you should charge for something. And like what, what kind of, you know, metrics do you use for that and then how do you price, a digital offer like to me I'm like, I have no idea what I would charge for this you know it's a 30 page ebook, and then I have like another supplement that I'm offering as a bonus
like get us today you also get this bonus and it's like 200 things to do, you know, so it's this really robust bust list that has tips and all these other like things and so getting all of this for free I'm like yeah I would totally click into that I think it's definitely worth giving my email.
But at some point I would like to charge for it. And so I'm just wondering like how to, to kind of navigate that thought process. No, yeah, I think I can share my experience coming from a little bit of a different angle on trying to sell something digital I started
a year ago probably, and mine was a course that I created, and it like included several modules and I was like okay what do I price this that I think what I've learned in the journey has been like okay, people have to trust you, I think, right, to pay X amount, whatever that's going to be.
And so what I learned was like okay if my course is priced at X, I want to get people that are interested in this course in at a free thing, a freebie, and then I repromote them to that thing through email or something right where I follow up with them offering that and that the paid thing, or you could do a funnel that gets them in for the freebie and then upsells them the paid thing would be something you could consider Lauren over time.
So for example that's like a course that was maybe a little bit of a higher ticket price that I was like selling, but I just noticed like off the gate straight off Instagram, maybe people weren't just ready to pay for that like thing, whatever that price is.
So if you could think through, hey, what's a lead magnet that again through either like the SLO funnel is what that would be that I could get.
them this whole chunk of value for free and then be like, Oh,
since you're interested in all this, do you want this as well?
And like, it's a price of $10, or 50, whatever you decide that
is. So I would say that's a strategy I've found better is to
be able to bring them in for free and then like re market to
them re be able to nurture them and get them to build that trust
to pay X amount for my other things. Does that kind of help
think through?
No, it doesn't. That's exactly how I was thinking about it.
Okay, so yeah, um, I'll let Tiffany share too, but just on
like the pricing. Um, I think, yeah, the more and you could
even use chat GPT for this to be like, Hey, this is what I have
right now. Like, give me some ways of like, what else I could
add to this.
Yeah. It's funny that you said that chat GPT, I did ask about
this. And I thought the prices were crazy high. I was like, I
would not charge $20 for a digital anything chat GPT. Like
what?
I think I might have saw it on like threads or something. I'm
on like the small business side of threads. And people were
like, Oh, I asked chat GPT to like shark tank my offer
basically. And I was like, that's pretty good. And like
have them go through your offer and give you like some some tips
of ways to make it better. Or ways to like charge for what
you're doing. So yeah, I would say the more you can add in to
solve your person's problem in their pain points, like, save
them time, save them any of those things where they're like,
this is valuable, I'll pay x amount, like Tiffany said, tiny
offer, right? So like, what's that price? Is it less than $10?
Or for you? How robust are you wanting to build this thing out?
Is it 50 $49? You know, I would say, pricing wise, there is some
like psychology behind like, I think I see a lot of people do
like, ending in like a seven. So like 20. Yeah, ending in
seven, ending in nine are the most popular, like, there's like
some psychology around that, like, Oh, it's only 99 or 97.
That's so much better than the dollar up. Like, so maybe I
think what I'm hearing from you is like, always leave with free,
especially on social platforms, right? Because that's what's
going to get them to click onto your lead magnet. And then, you
know, keep it free until until they've added their email
address. And then you can be like, Hey, here's this one time
that's what I learned from doing it the opposite way. I mean,
like, give me money. Oh, just kidding. Have this for free. You
can't really go backwards. Yeah, no, and trust you, they'll pay
out the gate. But it's like for these onlookers that are just
getting into your space, they're more likely to opt into the
free. So yeah, I think it was thinking about like, I think
Megan had said something about like, getting the right people
in your, you know, newsletter list, people that are willing
to pay. And so having quality people on your list versus
people that just wanted something for free and will
never actually buy something from you. So that was kind of
the psychology that I was thinking is like, do I just
charge like $2? You know, $1 97? Or? Yeah, so I think I'll start
free and then see how it goes. And I think you're right, like
starting with something free, I can even minimize what that free
thing is. And then upcharge for the full ebook that I created.
Yeah. And I love that you're even talking like, I can start
here because you can always change it later. You know,
that's the only way you got it is you can test, you know, see
what works. But yeah, it sounds like you have multiple
components.
Yeah, there's three components to my lead magnet. There's an
ebook, there's printable pages. And then there's this like,
seasonal offer that you know, because I was like, I'm gonna do
something for summer. So there's some kind of connection to what
we're heading into.
Oh, right, I need to get this now type of thing.
Yeah, exactly. Yeah.
Yeah, I think it's a great idea. Yeah. And even like, if you
wanted to, like test a price, and then like she said, you can
you can change
Can I test that with like the, um, you know, like how you do
the variation?
Yeah, like the
I wonder if that's Oh my god, I have to
I know it's in there. I haven't used it before. But yeah,
basically like duplicating
Yeah, you duplicate your offer and you can change one thing,
you know, it's wasn't like change my hookup and just see
which hook works better. But maybe I keep everything the same
and just have one be like, you know, a small payment and see
if people who get that one actually go through and if I see
people doing that, maybe I can go Okay, well, there is value
here.
No, I like Yeah, yeah. I like that, too. That's great. The way
you're gonna learn. Honestly, that's how I learned was like
doing it certain ways. And then I was like, okay, this is where
I see the trend is going. So for you, in your audience, it may be
totally different, right. But most commonly, if it's like a
little more high ticket, people want to like get into your world
a little bit more. But if they're really like, into it,
they'll pay you like they'll get out their card and put a few
dollars in, you know, and like you said, that's a quality
subscriber.
And if they've already done that, then it's much easier to
convert them to that higher paid offer, right? Because they've
already put the information and it's like, Oh, yeah, sure. Add
that on. Okay, cool. Yeah.
Cool. No, I love all your ideas, Lauren.
I'm jazzed about this.
I know, I know. You're coming up with some good stuff.
Yeah. Thanks for chatting about those.
Thank you for all your help and guidance. I wouldn't be here without all you guys, all the great coaching. So I appreciate it.
Jennifer, did you have another one too?
Oh, yeah. Okay.
So while I think about this, let me get out of this.
So I have built a funnel.
I just changed this to solutions because.
Oh, yeah.
Yeah. But and then on the back end, I have this as easy, whatever.
I mean, now I know how to deal with that.
So as I'm going to this page.
So I built this in my little funk.
And I have like two options as for barbers that can keep track of their clients, like in the resources, there was like this tracking sheet that was super cool.
Or for on paper.
And then there's also I have a partnership.
So my question kind of more goes this way.
With a digital solution, kind of like square where, you know, the mobile hairstylist or like single business owners use this to send a link to your customer, they they book it, they can pay whatever.
But this other this one that reached out to me is like they're able to customize this and that the next thing.
Anyways, so I want that to be like another option.
So kind of the, you know, yeah, I want to know where to get to start.
And then I think I've got a second page of like, hey, do you want to do digital or paper?
But I'm sorry, that's a lot to lead into the question.
This collaborator.
I don't have an affiliate link with them.
They're how I would get paid is if the person does the 14 days free trial with that software, and then wants to continue on, they would have to remember to put Smart Barber in as their code to get a discount.
And if they use the code, then I get $35.
So, I don't have a way to track that I don't know if I want to even worry about that as a second solution at the point or should I be asking those collaborators for an affiliate link, or maybe I do it this way but then set up a reminder.
If somebody goes in and clicks on that digital solution, because I won't know if they signed up.
Like remind them 14 days later.
Hey, don't forget. I feel like an affiliate link would probably be best. And then also, depending how you're sending this link out like you can track from Instagram like if you put the link in your stories, it'll tell you how many people clicked that link from your stories.
Depending how you're sending the link out but if they, if they can create you an affiliate link, then you wouldn't really have to track it like they would just pay you.
I mean be nice to track it though. So, it took them two weeks to figure out how they were going to do this they're not like they had a big company, and they were bought out like they sold it to Apple.
And then they started like this passion thing right so this is like something new, but they're, I don't know.
Obviously you can tell they're new to this. And so am I. But,
so I could track if somebody clicked on that. I mean as far as a funnel goes. I don't know if this is too dark or like, oops.
What does it say on that like on the affiliate thing, I feel like it's mostly on the brand that's trying to like have the affiliates promote them to have a system so I'm not an affiliate for too many people but like I am one for Rainmakers for example and we have like a dashboard that we can log into to view our stuff and like track it that way.
And so, at some point, I mean correct me if I'm wrong Tiffany but doesn't that kind of like fall on the brand she's working with.
Yeah.
It's like a mutual thing because Jennifer would be helping them out like it's still, it's not all on her to track those things.
Right, yeah.
Through whatever like software they're using to give you that affiliate link.
Yeah, that is true because any affiliate link that I share I can typically if it's like from
the brand directly like Lainey said I can like with Rainmakers you can go to the dashboard or
whatever. Yeah, I'm also a Rainmaker. So maybe it's just like a growing pain of theirs and maybe
they just need to figure out their system. I love that you're thinking like of that though
as like a way to do an affiliate offer on top of what you're already doing.
Right, I get this will be like my third or fourth one. So between the two pages I have there's 26.6k
on the Smart Barber and then trying to keep track because I really like the embracing AI page.
There's 20 some on that but what I'm getting are people that are like
wanting me to show their stuff on my page or collab or whatever and I think that
I'm trying to figure out like sending them a message or a link right because they're DMing me
because they're DMing me with you know instead of like I have a contact us
this is the other thing that I kind of screwed up like contact us like if I put
oh look at this all right so this is one of my other problems so I got to fix this page I just
can't seem to find it but if I had this link like in my bio on the pages like I can create
one for the other social but if I fix that link and put that instead of my website like as a
contact us and then I've got collaboration wholesale other right then I feel like this
would be a better possible way to go. For your Instagram accounts where brands are reaching out?
Like the bio. Yeah, it depends. I mean you can have
you know if they did reach out to you by DM you would have this link handy and you could like
send this to them for like a quick admin on your part to not have to track it through DM.
They could like fill this out and you could know what they were wanting but yeah I would say it
just depends if you're wanting to kind of give this to everyone because you know more so brands
are trying to do that with you versus like maybe barber followers or you want to give that to
everyone if barbers are wanting to collaborate too. So with the barbers that want me to like
post their stuff I was thinking about making like a post about
so it's kind of twofold right you've got the people that want to
I think I'll send them like a page so like hey for collaboration fill that out right.
Tiffany I do I have to just update my you did that canvassing that showed us like rate sheets
and stuff so like I've got everything half done so that would be I would think a good thing for
like brands that collaborate like in a if somebody's DMing me though and it's a
I get a lot of them that send me a reel that they did and I'm assuming they want right and
they don't really say a whole lot right so what I want to do is I do a policy because
I don't have a VA anymore so I want to turn my page more into like where they can
collaborate take me as a collaborator and you know if I check their stuff out I will approve
it or whatever make it their page instead of mine because the things with violations notifications
like whatever I wonder if this could even be an automation Jennifer like maybe like if you
are getting in your DMs like asking to collaborate like or you can even have in your bio like DMS for
collaboration and then I don't know can you maybe maybe why you can set up a menu yeah
and you can through rainflow too I think like from I know you can from comments but can you
through DMs like if it detects the word collab like if you make that your trigger word then it
can automatically like respond and say we love to collaborate with brands use this link to
Yeah, let me know. I don't know, see our brand package or something like that.
I would think that I would set up an Instagram like that. I did have one on I turned it off
like, hey, we're glad you're here or something. And then nothing would happen after that.
Set it up. Some people will just send you the same video that they were watching. Instead
of commenting, they want to say, hey, this is funny or I don't know why they send you
the reel that they were on. But I guess
it's not too much to manage at this point on my own, but I feel like I'm trying to figure out how
to do both things at once. Yeah, understandable. If there's a way to automate that, that might
save you a couple of steps. And then, yeah, I mean, you probably wouldn't take on so many
collabs that you wouldn't be able to keep up with them anyways. So, yeah, I mean,
I just looked it up on that, what you're on, Jennifer. And when I go to edit the trigger,
it doesn't look like for the Instagram and Facebook events, they have a messaging option,
at least right now, Tiffany. But maybe that would come. Yeah, hopefully in the future,
because I know they're still building out options here on Rainflow. But right now it just says
comments. This MadAbGang people, they send me, this is for the Embracing AI page, but
they send me, they want me to tag them, but their stuff doesn't do well. So,
I'll accept it and then I'll take them off the profile grid.
And are they trying to pay you for these? No, I was, no, they weren't.
Yeah, so I feel like at some point you probably need to like draw a line as far as like what
you're going to put your time into. Like, yes, it's great to help small pages, but I also would
like have the understanding that like, yeah, I'll share one of your posts for,
you know, a certain amount that isn't agreed upon. Or maybe you put that in your brand package
and just share that with them and say like, yeah, we love collaborating. Here's the
package that we go off of. I did notice, so like this page is on Embracing AI.
And if I were, I just sent a message to somebody and it sent it with my little,
I'm just going to put done. It's got my Smart Barber now, but it says page name is Embracing AI,
but it says Smart Barber, it's got my Smart Barber logo on it.
Oh, yeah, that's a weird little glitch.
I wonder if it's at the top right of your rainflow. Maybe it's because you have that
Maybe it's because you have that saved as a logo.
Because you could check your DMs on your Instagram mobile app, and it probably wouldn't have.
Yeah, I would check messages.
Actually, I did it to these guys too. So yeah, I didn't do it. Okay, so this is where
Well, I think that might be because you have it as your logo on rainflow.
Okay, that's a, that's just a weird one. Yeah.
Okay, well, I got plenty.
Brands, you want to make sure it's not crossing over. I totally get that.
Okay, yeah, they're pretty quick to respond to and I did that days ago.
So, yeah. Cool. All right. I think that's all I have. Thank you, guys.
Of course. Okay, Lauren, did you have one more before we wrap up?
Yeah, I know we're at the top of the hour. So obviously, I respect your time here. I was just,
as Jennifer was talking, it was making me think about what they were talking about the affiliate
links. And so I was wondering, for, you know, you and for Tiffany, who have, you know, worked with
as a an affiliate or collaborator with other brands. So let's say you have the funnel up,
right, you know, you're sending them whatever off, like Jennifer saying, like this, you know,
they're giving them this discount code or whatever to use. And so if they use that,
then Jennifer gets paid based on promoting this other business. And it made me think about the
follow up emails and the
that nurturing of that person,
because you won't necessarily know, right,
if somebody used that discount code,
because what Jennifer was saying,
is that there's no way to track that
with the dashboards and things that you have
with these, you know, with the affiliates that you have.
Is there a way to like know, okay, this person,
I have, I captured their email address with the funnel,
and then they went ahead and used that,
so I got paid from that affiliate,
but I want to make sure that whatever I'm saying to them
after that reflects, you know what I mean,
rather than saying, oh, don't forget to use that code,
because if they've already used it, that doesn't, you know.
I know there's a way to know if they clicked it
on the email, for example,
but it's like, did they complete the purchase
on that other person?
Right, exactly, like being able to tag them in a way
that you would know if they actually completed the purchase
and then you could-
I feel like, and Tiffany can comment too,
I feel like you would need to go to your affiliate dashboard
and see your names there,
and kind of like weigh it back with your email list,
and then if you saw they made the purchase,
go add a tag on Rainflow,
and then basically email them accordingly,
is what I would say.
So definitely more of a manual process,
not like, it wouldn't happen dynamically,
there probably wouldn't be a way to do that,
because it's not obviously within-
Affiliate thing.
Yeah.
Yeah, I don't know of any other way.
Okay, that's just good to know about for the future,
and kind of think through how I want to manage that.
If it's your own thing, you can set up the tag,
or like the automation, basically, to be like,
okay, once they purchase this,
they won't get another promotion email,
or, you know, once they did complete that task,
but when it's someone else's,
I feel like it would be more manual.
Okay.
Okay, that's really good to know.
Thank you.
Yeah.
Awesome.
There was some good stuff today, guys,
so thank you. Good questions.
Okay, let me finish this off.
But yeah, okay, so remember to take action, you guys.
If you learned something today,
or are feeling nudged to move the needle
in a particular area, definitely do it.
For further help, be resourceful.
We have a ton of resources in Rainmakers to help you succeed.
So post in the group using hashtag Rainflow
to get some extra rainflow support.
Watch the course, search in the training portal,
and search the videos.
We also have Raina, the Rainmaker AI,
as well, that we can utilize.
Oh yeah, and then a reminder for our,
I'll post this link for you guys,
for the Mastermind members,
I don't think I mentioned this one
at the beginning of the call,
but we have been putting some announcements
over in the Facebook group.
This right here is the new opportunity
we have available to work more one-on-one
with one of us coaching specialists,
so like Tiffany or I, on like a 30-day sprint
for some sort of topic.
So whether you guys are wanting to do rainfall,
or you're wanting to do any sort of topic,
that's where this is kind of like from,
is basically we were hearing like,
I wanna be able to work more one-on-one
with one of you guys, how can we do that?
And so this would be a way to do that.
And you actually get three like 60-minute sessions
included in that,
to basically have like a 30-day one-on-one with us
where we're giving you answers
and helping you have a personalized roadmap
to take action on, you know, for example,
if we're talking rainflow, it's funnels, it's emails,
whatever it is that you wanna accomplish
will kind of help you with that package.
There's also the working workshops that I had mentioned
that I will grab that link for you guys as well.
If you guys did wanna check out the next ones coming up,
I'm leading the email one in May,
and then Tiffany is actually leading the,
is it, it's like basically like monetizing
off of your Instagram following,
and that one will be in June.
So-
Instagram.
Yeah, so coach Abby just finished off
her first workshop this week.
So Tiffany and I will be the next ones
coming in May and June.
You can get that and get in for one of those
if you guys are interested in one of those topics,
and we would truly love to work with you guys
and help you with those things.
So we're excited to both show up and do those.
So I dropped those links in the chat
for those in the Rainmaker Mastermind.
But again, thank you guys for being here.
This was great.
We covered a lot.
And so for those of you guys
in the Rainmaker fam community group,
hopefully our live stream worked over there
and you guys got a lot out of this call.
So thanks again, you guys.
And I hope you all have a great weekend.
Lauren, did you have something?
I just clicked on the attendance link
and this is my first Rainflow support call,
but I didn't see that listed it to the Friday income.
Is that what I should be doing for attendance?
Oh, maybe there isn't.
There isn't one for Rainflow support specifically.
That's why I was like, oh, which one do I click?
Okay, maybe I wasn't supposed to drop that one.
No, that's good to know.
Tiffany, we-
Let me see, I just put it up.
Because we just-
Oh.
Weekly, so we might just need to add it.
Yeah, this is new,
so maybe it just didn't get added to that list.
I'll just do Friday.
I mean, I don't even know why we track attendance,
to be honest, but I do it every time, so.
Yeah, well.
We appreciate it.
It definitely gives us like feedback too
on how we're doing with the call.
So yeah, it's not in there, but I can, yeah.
I'll mention that to them.
We probably need to have one added.
Okay, thank you ladies.
Appreciate it.
Happy Friday.
Enjoy your weekend.
Thank you.
Bye.
Thank you.