I would do this.
Yeah, this is this is what I would I'm trying to give you guys it like if you
guys like if I was coming to be like your chief marketing person for the next two
weeks, like this is how was what we would do.
Get the most.
Most OK, so let me sorry, little tools not cooperating.
So I would have a this is called like a V.S.L., a video sales letter, so I think
you guys are doing a lot of work to get people into a challenge and it's like by
the time that's like so diluted to who's saying at the end to get the offer, like
you've you've kind of lost people and they're not really like learning.
There's some things you can make them aware of, but.
So anyway, so I think you could you could people should.
OK, it's coming, it's coming together, I would do it this way, actually, then.
OK, I would record like a a 15 to 20 minute, no more version free training thing
here. The goal here is to like, you know, put in your email address and name and
become an opt in.
So it's it's name, email and then you start watching it.
So it goes from the ad.
Hey, so I only say this to see the full picture so that you don't have to.
You can just do this ad once.
I would say like, hey, I've put together a free training that will show you step by
step how to do this thing.
Name, email, this page is tiny, like this almost is like closer to what you guys had
on your ad.
Right. So it's it's like a few bullet points here.
Let me just go. It's it's the this get this, get that, like, you know.
So you have a couple of bullets, you know, a hero title here.
Very, very simple and into and into this, right.
So it's super quick.
And a button they they hey, go.
So it's kind of just like confirms like, oh, I'm on the right place.
Name and email. Now you got to put in your email address.
You got to put in your email address.
Confirms like, oh, I'm on the right place.
Name and email. Now you got to lead.
OK, that's that's the that's the whole point is you got like this lead here.
You capture their email and then immediately they're on the page.
This could be 15, 20 minutes and go like, you know, whatever the training is here.
And then there's one giant button here that says, like, apply.
You guys need people to apply to this, I think.
Because you go through the training and then you say, like, this is good, you have
to put an application in their renters, they're used to doing applications, so you
want to apply to work with us.
We give you all the information here.
Apply for the program.
You don't even have to say how much it is just at the end of this.
You tell them like, hey, so we're looking for 50 people this year or X number of
people this month.
We're looking to take on 10 new clients this month.
If you're interested, please apply.
That goes to a form and then you get on a call with them.
I would get like Robin, I would if you can do it, I would have you just on the call
because they're going to fill out the information.
They're trying to sell themselves to you of why you should consider them.
Hey, this is my what do you then you ask them all the right questions.
What are you currently paying for rent?
Fifteen hundred dollars. What do you think your credit score ranges?
It's under six hundred.
What do you think this you look at all the answers to that and you can just decide if
it's worth getting on a call with them or not.
So and that's what the form would have on it.
But we have all those questions on it.
So that's when I when they get on a call, I know what they're saying.
Yeah, I've got that form already.
Perfect. The questions that I have to ask.
Yeah, it would be like, you know, income range.
It would be like credit score range.
It could be current rent, current savings, how much they have, you know, stuff like
that. Yeah, because you're just trying to see like.
Yeah, exactly.
So if you've got the form, it's just probably just reorganizing some of the stuff you
have. And then this just goes to a page that says, thank you.
We will reach out to you.
Right. Like we'll be.
But are you going to send this to us?
Uh, it's recorded.
Um, but I can, yeah, I'll screenshot it when we're done, if you want.
Um, but the recording, we'll put the recording in, uh, the app.
Um, okay.
So, cause I think this is the, now what I would do, okay, this is great.
This is just your, this is the top.
This is the hard part stuff.
Go get, find people, let them become your customers once they're done.
And you guys start working with them.
One of the bonuses that you will have, or one of the ways that you'll deliver
all this content to them is going to be in your group.
Okay.
So that's where you will have the tribe social app.
Hey, you're one of these renters.
You're going to connect with other people who are also doing this transition.
We're going to share like hacks on like, Hey, you've never lived in a tiny home
before here's the 10 things you should get on Amazon to make, you know, the
first things you're going to need to buy.
Like, there's just all these cool resources they can share.
They're all be like, yeah, we're all in this together.
That's kind of the tribe piece of it is like, Hey, all these 10 families are
all trying to do this at the same time.
And we have this little app that we can like post funny things and like
innovative stuff, and you can kind of build some like community around like,
Hey, it's going to kind of suck for a while.
Like we went from living in a, you know, thousand square foot home to like now
we're in a tiny home for a few, for a few months, you know, just, you kind of
make, you kind of make that part of the journey and people kind of get used to
it.
But, from this, like, I would just go, I'm going to do it down here.
It's just go to a, like you guys review it and you can have that go to a
spreadsheet or something where it's easy to review.
And then if they qualify, you know, I would, I would do the calls Robin
yourself if you can, because you will quickly, you'll, if, and if you're, you
can see now, like this person's, they're not going to be hundreds of calls.
It's going to be like a few, few people that you think are, you know, legit.
And I can adjust what, whatever they say to what, like this one guy talked with
just before this call, he's got 50 grand to put down, but he can't qualify for
$150,000 purchase.
So, what I can do is if it costs me $85,000 to build a house, I need another
$35,000 from a private lender and I can owner finance him in to it and, and still
make the sale work.
And I know all these kinds of things to make something happen.
If it has to, that has to happen.
Yeah.
That's, I think it's, I think this is great.
I think for the type of thing that you're doing, because you're, it's, I think that,
so what you can do then is right now you're going to have, this is your
traffic source here.
Let me just make this a little better.
You've got traffic here.
Then it's just a matter of like, how else can I get people to, to go through this
process?
Right.
So now, you can, once they go through this, you can do follow-up emails, getting
them over to the application thing.
If you want, it's like, Hey, they, they put their, there's a lot of automation
stuff you guys can do using active campaign or things like that.
They put their email in and then you check like in a day, have they filled out
the form?
No.
Hey, like you sent an email from Robin.
I'd make it very personal to just Robin for now.
Just keep it simple.
Like, Hey, saw you signed up for the training.
You know, we have this cool, whatever you can share, you don't necessarily have to
go straight to the offer, but you can have ways to get people back in because you can
see where the breakdown is.
If they click on this and immediately they see the training and they don't apply, you
can go reach out to them and get them to come back and either finish the training
or ask them questions.
But if they have this way where they can just reply to you and they may just reply
directly to those emails, because it's much more personal if it's coming from
Robin and you can just say, they may have like a question, like, I don't know what
this is like, my credit's really bad.
Like, I don't know if this will work for me.
And then you can just respond like, Hey, we'll go ahead and fill out an application
and then we'll get it.
And if it's a good fit, well, we can chat.
Right.
So you, you just constantly, like, even if you have a little side conversation with
them, you're putting them back into the funnel and letting them continue down the
path, because this has a nice.
Like system to get them qualified and then over, you know, to you.
So hopefully that that that helps.
Yeah.
Good stuff.
Does that sound doable or confusing or what do you think, Ron?
Yeah, I mean, I, like I said, I've been kind of mentioning some stuff around what
we're, what we're trying to do with the training and what we're trying to do with
What we're trying to accomplish and I think it's it's really hard for people to make the commitment for the five days
I think it's it's you know for people who are just really trying to get some a program off the off the ground
I think it's a hard sell for five days and to get them to commit to something that is
You know, they're I mean if they're not fully committed to something like that. You're likely going to lose them
so this definitely has more of the flow that would you know, it's it kind of breaks it up into
the digestible chunks that you're just trying to sell them on the next step and
As opposed to trying to get it all we do we have the video?
Do we have to create some video ads then is the first step and the image ads?
Would be like the first step to make this happen
Yeah, I would get it all filled out first. Um, so where to start would be like here
Let me make this like a
So here's kind of I would start over here with the this the training I would I would do it again
and
There's a
there's a whole like
You probably have some some scripts. I know you've been a bunch of different programs and stuff, but there's kind of a BSL
script that you can use where it's like
You know the three keys to whatever the three like
Bronson's expert secrets and in the back. That's great. Sure. He's got a short script there that you I can just plug and play with
Mm-hmm. So that's the idea is you're taking three objections of the like my credit score is bad. I don't have a bunch of money
I don't know like how to find property that you know is available in my area or whatever
Just the the debate and you basically create those as the three whatever their biggest objections are you make those the three main things you teach
on
The only thing you're not trying to convince. This is not about your program and how much it costs or any of that
It's just if you were to do this on your own
Here's what I would tell you to do go do this go do this go do that do this
There are things like this now if you need help working through that we have a whole programming system
Our team would love to talk with you apply below and we'd let you know
We'll get you will love to see if we can help you out through this journey. You can you know free application
Below so that's the it's it's exactly that thing
and if you want to record this and share that I'm happy to look it over if you want to write a script and
give I
definitely give you
Tiny house in the background I can do that
So this one can just be in your office it doesn't have to be you can just this is just more a training
The ads here that's where it could be useful out is the is like the you know, tiny house and stuff out here
and
then I think like I
Would edit this like a video though. So for if Ron is doing your your editing and stuff or
You know have b-roll have like text come up like, you know
It should be even though it's 10-15 minutes like have it
produce
I wouldn't do that initially like send me a version or I can happily give you guys some feedback before you spend a ton of
Time doing like making it very produced
But this can spend time to kind of keep people engaged keep it doesn't have to be 50
you can do it in 10 minutes better if you do it seven minutes even better like
doesn't have to be that but definitely like
No more than 20 minutes would be would be great
And that is essentially like your entire
Script let me send you one other resource
The
Minute what's it called?
Yeah, I think I know what you're talking about
there's this like
Skype minute course or something like that
Yeah, it's the it was chooses. This is from a while ago at funnel. I forget her name now
Yeah, I know you're talking about it's in it's an expert secret still. Yeah. Anyway, so that there's a great example this
Girl like gives it like a five-minute version of that but
Just to get some inspiration but if I see it I'll send it to you but
I would so one thing I would do that start here as far as where your energy goes
I don't worry about the ads and stuff just yet
If your team whoever's if you guys have someone building out the page, like you've got this page. It sounds like
This page you already have it's just I would just change the wording to say like watch the free training instead of sign up for
The challenge right? So whatever the pages you have now
I think you have like a workshop page just duplicate it and then change it all to like free training wording
um
And you can keep it really short actually
um
Just like in this training you're going to learn
These three bullet points, you know get them to put their name and email in this is the second page
Now what you can also do is if you've got people's emails, so like from past workshops and challenges
I would start here like i'd set this page up with the training
And the application that's pretty much all you need just those two things
And then just go and email everybody on your list and say hey just put up a free training
Directly to the link. You don't have to send them to this just send them directly. They already have their email address
Send them directly to the training and that should hopefully convince them to fill out the form
And go through the process here
so
That's good, so just get it's only like a month's worth of work is fine plenty of homework
Hey, we've already been trying this for three months, so yeah another month I think
Yeah, I think it's good when you when you have a bunch of case studies and you've gone through five ten of these
Process you've sold it and it's working. I think you can do an info product
With a challenge. That's a nine nine five
You just buy the course and it has all the resources and people can go do it on their own
Right and only and then you're just making
you know
90 percent profit on a thousand dollar purchase
And you could be anywhere in the country and you can go do this. You're on your own
I think that's where the challenge comes in
um
So it's the um, it's the five minute
uh, perfect webinar
Uh, yeah go there. So is that would that replace the video?
That we have right there just a five minute perfect. Yes
You're talking about jamie
jamie cross
Yeah
Yeah, place it in here if anyone wants to this is great. You should everybody should watch that. Um, but yes
Hers is five minutes. I mean
The you get the idea is that it has to be short
um, this is not a 45 minute webinar, so
um
That's all
Okay, um
Sweet so
Yeah
Yeah, and so that's what we start out when we start out guys with the five minute perfect webinar
We put together the form
And then we start backtracking. Uh, ron, you can work on the the
title goes here, uh with what you already have and then we can create some video and some
I'll do some videos and it should be me right, uh in the video talking with a yeah
And we'll and we'll do more than one do we want to do that ab testing with those 12 different ones with
cro
for the video ads
so I start with the image ads because yeah, like we said they could try the
um
Just that example
With the image ads. Okay, just because I mean just it depends on how like
This is gonna to me the thing that's going to take the most time is to get this video
Right because you're going to send everybody to this video
um
And then the next thing will just be to get as much traffic to this page
Now like once you get this first, this is just kind of get to get started like once you get this piece working
um
This is all automated like this. There's nothing really needed down there, but it's actually a very simple
funnel
Once you get this working then we can look at your numbers and and open your ad account and say okay
You're getting this many clicks or you're getting a thousand people to the page and you're only getting three email opt-ins
okay, that's not good enough like
Let's change the wording on this page because like that's the that's where the funnel's
Broken or i'm getting seven i'm getting a thousand people to this page and only two people are applying
Okay, well, we may need to change your your video out, you know so forth. So
That's where you can kind of see where the bottlenecks are
Um now you've got a system
And now we're just tweaking like the the mechanics and the engine of it to get it, you know dialed in so
um, that's good, I think
you know
If you can have this like in the next week or two
And turn that on I think you can and the good thing about this is you don't have to go do any challenges
Which is way less work on your team just spend more time building the system automate it
And I think that's the right
Feels like the right amount of marketing to just get someone on the phone and they'll be very validated
And you'll have all this information about them to even know if it's a good call
um
And I would I would definitely have like, you know
Some sort of like, uh, you know, um
Not a good fit email, you know send that down here yes or no
So, yeah, and also, you know, my daughter's going to take some of the calls too. So we could, you know, once so it wouldn't all be on me.
Yeah, and I would do like, as you can, they call it a setter. So you could use her to do that 1st call like, hey, received your application had a couple more questions.
Qualify qualify, you know, a couple of questions 5 minutes. Great. You know, this sounds like a great fit. You know, what? Best thing for us is to get you now on a call with Robin. What's your schedule like next week? You know, can you put that in front of Robin call with Robin? Put a setter in there or with Nancy or just put call with Nancy or something.
Or, you can just say, set it and that's fine.
See, there we go. And then that means that, like, you're not the 1st, 1 talking to them. These are like, people who are ready to go.
You know, yeah, so cool. All right. Good job. Good job. Any questions before we.
Let Bruce get on with the program here. It's good. Yeah. Yeah, sure.
It sounds like we've got to work cut out for sure. We keep our ads running. Our ad spend going.
Now, we currently have, or should we get into.
Are you getting leads from, like, are you getting email addresses?
Very few. Okay. Yeah, I would. I just pause it.
You can come back and edit them and stuff if you want, but like, if the only reason I would keep them is if you're getting actively getting leads, then that could be like, it'd be a good good fit. What do we how many leads? Are we getting leads? Ron? You're monitoring that.
Beginning anything well, like I said, we're basically capturing it at the point. They want to accept the 5 day.
You know, the 5 day challenge, so that's been hard to capture that. Um, you know, we've had 10 from.
About 2700 people that we've had sent through ads, we've had about 10 signups.
So, which is like a half a percent. Yeah, so that's clearly issues, potentially, even on the landing page that we have to address. But, but this is a whole nother model now. So this is this, this totally negates all that other stuff.
So, so in the last 30 days, we spent 1800 dollars and ads, and we got 10 people.
That's 180 dollars each. Did they give you that? They give you their phone number.
No, no, I would email some of some phone notes. Come on. But, like I said, have you called them?
No, that's that's it was part of the challenge. It's like, you sign up for the challenge and then you.
You know, we can call them right now. I can call them right. Like, just be like, hey, I saw you signed up for this.
You know, I'm Robin, or you can have Nancy do it. Like, you know, we, we are still, we'll probably do a training some point, but you don't really what this is about. Is this like, can you tell me more about, like, just kind of just do a sales call? Like, you've got their number. I just call them. See if you can get anything from it.
But, yeah, if you can get the phone numbers, that's that's great. You may even like on that final step when you opt into the free training, maybe you give the phone number there, like name, email, phone number.
And then I would just yeah, and I would just dial it like on the, you know, if they had if you wait a day or two, like, that should go into automation and Nancy just picks up the phone and calls them.
And if they don't answer, you leave a text, send a text, and then you're pretty much done. And just see, because, I mean, this is getting people's info. If they have enough to, if they're interested, and you've made it very specific now, like, get a training on how to do this particular thing that you've now want to teach on it's very specific.
So, you know, like, if they're interested enough to put their name and email phone number in, like, they're probably pretty, this is a probably at least a warm lead, you know, so anyway, that's good. I think you guys got a good plan.
I'm going to pause running ads right now, Rob, so I'll put that on pause and and then I'll get Nancy or I will call all these people and see if we can turn them into something and we'll still finish the challenge. We're running a challenge right now.
Okay, cool. Oh, we've only promised them two more days.
From the sign up it says 17th through the 22nd. All right.
We'll give them the bonus day.
But if they don't show up on the bonus.
Anyway, yeah. All right. Thank you. Thank you. Bruce. Thank you guys
yeah, if you're doing the app like a nice thing is like if you're doing the
If you're doing
The challenge now and you've got people right there
you could just
Send them directly like at the end of every challenge every day of every challenge send them to the application page
That was something Pedro
Suggested on a short challenge where you really just need to get them on the phone to talk
Just get everybody over the best thing they can do outcome for the challenge is to go fill out the application and then see if
They can work with you
So you could do all the pitching and the sales stuff on a call. It's way easier than trying to do it on a video
So cool
Nice yeah, Sally if you have anything I can help with I'm here for the next hour. I think Xavier came and left but
Sweet and I've got a doctor's appointment. So I'm gonna have to scoot out here early
Yeah, no problem Robin you can I'll stay a few more I'll stay a few more but
You have to leave early
All right, well, I guess I'll
Jump off we can talk more later Robin Geo with Nancy and
You know
When we all have time for that, so awesome
Well, nice to meet you both. Yeah, Sally and Bruce. Thank you for the input and
Yeah, we'll see what we can do here. So nice
So but very good good input. We'll talk soon. See you Joe. Thank you guys very much
Have you had a productive hour it sounds like you have yeah, I was good. Oh
I'd say Robin should answer that. All right. I thought he thought he left. I thought you'd asking me
I'll let you know in about two weeks
You know, we can put all this stuff together and make it happen
But yeah, this is the guidance that we needed Sally. We were just we've spent over
just in the last 30 days three thousand dollars and in
Payroll and ads and we don't have anybody on our challenge. And so
Bruce came in and took a sword and cut out the challenge completely and put in a video sales
You know, which is a lot easier than doing set five to six days on a challenge and and and
And Ron who's got 30 years in marketing his old school and he doesn't realize you can't do things now
Like you used to be able to do it. He makes them real long and and and and Bruce said no
You five five and five seconds and Robins got to be talking. So all of this was good information for us
Nice
Right
Have you recorded this so that people can look and have a nosy if they want to later on? Yeah. Yeah, we're recording it
I'll have I think what we're trying to do is
Like I'll probably chop up have someone go through and like chop that up and be like hey
Here's just a walkthrough of like what if you're gonna build a VSL, like here's how it go. But um, but
Yes, I don't really know what what it's helpful when you guys have a specific problem
then we can like pull that up and then other people can learn from that because
it's not for everyone like
I think sally for yours like big group like you're doing a challenge
It works like you're trying to just reach as many people impact as many people. It's a little bit different
um, yeah, then like
Robin, you're actually selling like a you know, it's all in it's probably you know
They're spending multiple like a six-figure home or something to go. You know, it's a good huge purchase essentially
um, so
But it's not it's not a um
It's 150 grand for two bedrooms. Yeah, so it's not like, you know
$350,000 no marketer including pedro is going to sell
Anything for a third of that?
Think about mastermind like they go vsl to a call with joe if that's good. They do a call with pedro
That's the exact it's like exactly the same
Um for that kind of size thing. Yeah
But the thing is the whole idea is i'm not selling the home i'm selling the payments
Sure, you know
$1,500 $1,200 a month payments. That's what we're selling
Yeah. Oh, yeah, that's great
Yeah, love it
I love what you're doing robin because part of if we could get people off
Paying rent and getting their own properties here. It would make such a difference. Oh, yeah
it's a different market in new zealand, but um
It is something where we're working in the back end with people that we work with so, um
crazy crazy
Why would you put your money into rent when you can put it into your own property or buy your property and get someone else?
To pay your mortgage. It's nuts. Like why would you not do that?
Um, which is why I put a couple of comments in early on because I think ultimately it's own or rent choice is yours
You know, like, but you're true or false is at the beginning.
We're good.
So well done, but capture them because it's like, what, and it's interesting.
I look when the AI came up at the beginning, some of it was about the
problem and obviously we have to identify the pain, but I'm always looking for the
promise.
So it's, it's so interesting.
Like, I'm like, hold on a minute.
People just don't get the promise, you know?
Anyway, it's fun journey and see which ones you, which, which ones pop for you
more, whether it's the pain or the promise.
Well, the one that I posted and I didn't know anything about what I was doing.
I just said, you could, you could, um, did you know you could be
homeless and not even know it?
That was my, my, you could be homeless and not even know it.
And then I went on to say, yes, your landlord could give you 30 days to
move and you'd have to leave.
And that got so many people like that was a good, a good.
Um, and, and so I'll talk to Ron about maybe using something like that.
Sweet.
I like that.
Sweet.
I like that.
Awesome.
Well, good.
Awesome.
So I've literally just been working through, I decided, right.
I need you to just get back to the beginning.
My niche has changed, stuff has changed.
So I'm just sitting here going through your videos one by one.
Thank you.
So I've done the overview and I'm now listening to Pedro again.
I'm like, Oh, I haven't heard his voice for a while.
But it's preparing me for, um, our next call.
So that's all good.
Um, on his micro niche and I'm like, okay, let me get back to demographics.
Let me get back to psychographics.
Let me look at who am I serving now?
So that's basic.
That's as far as I've got in the videos in this hour, but that's okay.
I've done my, you know, what they like, who, who is my, who, and I've done a quick
in, so I've just gone through week one of what you've done basically and done my
inventory and put my numbers in of who I've got.
I'll just quickly, I can share the screen just to give you an
idea of what I've been up to.
Not this and Sally and Bruce.
I'm going to have to, yeah, go for it, man.
Got a doctor's appointment here.
So brilliant.
All the best Robin.
We'll see you soon.
Um, and yeah, I'm listening to funny cause I'm listening to Pedro and I'm going, I
fluff too much.
So if I was to look at what I've just done here, so who's my, who I have a
creek because it doesn't, for me, it doesn't, I'm quite a broad audience.
And yes, I suppose my idea, I could look at just who my ideals are.
So it would be women would be women, my age potentially, but actually I have fun
with everyone and I've got like, so stuck in the past was stuck in blame.
Isn't really a who that's me just describing them.
So I was like, Oh, I've got to go back.
And so just listening to Pedro now, I'm like, well, I've got to go back and make
this what's their breakthrough and what's their, what's unique about me.
So I've kind of, I've, I've looked at what this is, but whether I'm any, whether
I'm any further ahead, who knows?
Yeah.
I mean, it, it's like, um, anytime you're pausing to kind of work on the business,
not in the business, it's super helpful.
So you're going to hopefully come away with something.
Um, I would only, I think on the, um, uniqueness of stuff as well as like
your, I think one thing you said about your book was that it's not specifically
overtly like faith, like it could be, it could help people who aren't necessarily,
uh, Christians, like kind of read it and get value and kind of bring them into
something.
So it's, it's, I want to say it's like seeker friendly is the wrong term, but
it's, it's people who are more open.
Um, cause it wasn't, wasn't like, here's, here's a Christian book for someone
who's Christian necessarily.
Um, unless it is, I don't know, I'm remembering it wrong, but.
Oh, you're right.
It's, it's interesting.
Cause I, I wrote it for non-Christians because that's really, cause that's
really my gig for the last 50 years ish.
Yeah.
And, but the, the, the people that were working with me and I'm like, nah, this
is for Christians, Sunny, look, this is for Christians.
And so of course I sent the beta readers out to both and both loved it.
So yeah, it sits and that's why, so it's not like I can go, oh, I only work
cause everybody I've coached one-on-one this year, none of them have been
Christians, so it's like, so although I'm called into that space, I'm also, God
said, you're going to stand over the doorway.
So you're going to feed people in my church and you're going to bring people
home into my church.
So it's like, so I find it quite hard to niche down to make it specific, but I've
gone, I've gone with curious because people have to be open.
The reality is they're not open to God and they're not open.
I can't serve them.
They're not my people.
that's probably my only cutoff point. I put living in New
Zealand, but 50% of the people that I coach are international.
But I've tried to kind of make it who is who is my ideal who
and to be fair, my ideal who probably is somebody who lives
where I am. But anyway, I can I can fluff with this. I think my
biggest thing is possibly trying to really get down those
demographics or psychographics. But to be honest, that's
probably already there. I'm probably trying to overthink
it.
Yeah, I think that's, that's helpful. Because I think it and
it almost doesn't matter what you write down as long as you
write down something, because it's more about like, I'm going
my end, a freeing way to think about it is the first like my
first attempt or campaign is going to be for women from this
age in New Zealand for that, like you described, like what
that first attempt is going to look like, you'd have to like
stick with that for your life, you know, like, it's just think
of like the next few, like month or two, like, I'm going to focus
on this niche. Because then it when you're writing the copy, as
you know, from writing, like if you're writing it for a specific
person, it's way easier to like me to write you a note than to
me to write a note to all the pioneers. It's like just more,
it just takes me longer. And then if I try to write it to
like, everybody on my Facebook feed, then it's like even more
complicated, because I'm like, Oh, well, my mom's gonna see
this. And that person's my co workers gonna see this. So it
just helps you with like, focus. And it's also kind of drawing a
target, like I'd love to get people like this, and you go try
it and see how it works. And you may tweak that niche. Yeah, if
you remember, I think you missed Stevens thing because of the
time zone time change.
Yeah. And I haven't gone back to what
well, he's talked about something totally different. But
he's just really an interesting example is like he was doing the
exact same course for telling people how to sell and start
their Amazon business. And he was just like, for years, just
like no, no real traction. Then they came in and nicked it down
to like, stay at home moms with kids under five. And they had
this whole thing about like make money during nap time. So it was
like an hour to a day that you could spend and you can
basically launch a business. And it just like blew up to, you
know, eight figure plus, you know, income. So it's, it's just
taking the exact same thing. And that's why you just try
different niches until you kind of figure out. So that's why I
don't feel like you're committing for life to like this
one thing. So you can be very specific with it. And not trying
to get like land on this perfect audience, just pick an audience
for now and then go for it. But what do you like, you've, you've
launched the book, like, what's your next thing other than just
kind of thinking through some strategy?
The book launch is done there. So we have just started doing
our radio radio broadcast. So that's gonna come out shortly.
So we're just we're nutting out, we've just done the intro, and
we're going to go back and do our Who are we so there's
myself and the local owner of the Christian bookstore, because
he bought it out from a chain. And the pair of us are really
passionate about collaboration about community about lifting
people up about showcasing God's people. So New Zealand on air
are paying for us as in we don't get paid, but all the costs are
covered for us to talk about Jesus on the radio is flipping
nuts, brilliant, nuts. So, so we're going to use that platform
as an opportunity to talk about the book to talk about what we
do to talk about community. So that's going to build. So we've
got Hawke's Bay radio, which is going to build. So that's local
community and get out get out. People don't know what I do. So
it's getting my name out there. That's the next thing. I'm
running a course. So I've got two courses that came out of the
book launch. So one was a live course. So we do that every week
and I'm live. And then the other one was a do it yourself. And
three because we've got the mentorship that came out of it
too. So we've got three tiers that have come out of that. I
want to get this lot that are active with me into the app. So
I thought, right, I'll just work through your videos, and
just go through the system. And then I'll get them really what I
need to do is just get them onto the app and get them active. The
thing is, they're so active in WhatsApp. Yeah, that I need to
make sure that I've got like, for example, I load the videos
in there, I've
do the videos in this. And maybe my next step, so I was just looking at it going through this,
is that I'll do another workshop. I'll do the Great Exchange workshop on the 25th to the 27th
of April. So I've put my date in. The same workshop I did before, I just did it over three
weeks. This time I'm just going to do three days. And that will lead into the next round of people
coming into the DIY and the live course. So I need more people, so I'll be going back into that
situation again. And that probably is where I'd like to go, okay, let's just do the whole thing
in the app. Because I feel like I'm halfway through this lot. Transitioning them to the app
might not be the best thing to do. Although they know me, so they'd be up for trialing it. So I
might have to have both. I don't know. I think having both is good. One thing you can think of
is if you've got videos and course stuff, you can keep putting that into the app.
There are some ways to share links from the app out to people. So that way you can say,
like, think of the app as well as kind of like a hub of all, where you're hosting your videos. It's
where you're hosting all your stuff. There's ways to kind of, and I can show you some of those ways
here. But like, if I take like a video like this, you can click the view button, right? And there's
like a little page here. So if I just sign out here and go here, it's going to look like this
to people. So if they just, anyone in the world can click on this link and watch the video now.
So if you want it to, if they're going from WhatsApp, you're like, here's the video. They
tap that. It comes to this page and they can hit play and they can watch the video. So
it's a way to kind of distribute the content, kind of connect the two. And then of course,
if they, you know, you're kind of training them like, Hey, this is where the content is.
And there's also like a share link, I think here. I'm not, I don't see that, but yeah,
if you click view, it takes you there. But that may just be one idea is to kind of like,
just bridge the gap between the two things. But yeah, people are highly engaged. So getting people
highly engaged is the hardest thing. So it doesn't, like wherever they are highly engaged,
like just keep leaning into that. I wouldn't want to like now, like be like, this is great,
but I want to move you over here just yet. Because it's, if it's valuable and people
are getting value from that and it's free, like just keep using it. And just keep adding more to
like when you have a video, when you of course kind of keep putting it in the same spot in the
same group, you can keep, you know, keep, so it's got structure to it. So if anyone does
go into it, it's got the course. You can turn off the community feed in the app as well. So it's
just, you can just say, Hey, this is where all of our courses are. So as soon as they sign in,
they can just see the courses and jump into the lessons that way.
So just a couple of different ways we could use it.
Yeah. So maybe if I'd used it to host the, maybe if I used it to host the videos for now, because
I can actually, so all I need to do is get into the thing and go, right, which buttons do I need
to press rather than me? Cause I, I post on, I do it on zoom and then I save it.
In terms of that's how I did it at the moment. So I'll be on a zoom call, then I save it,
download it, download the transcript so they can got that if they want it, whatever, and stick it
into a Dropbox. But instead of doing that, I can just host on yours and do it there.
Yeah. And the cool thing is you'll, you'll get things like it'll track the views for you,
for example, which you won't get on Dropbox. So you can see like all this video got viewed 50
times and there's some analytics and stuff. But if, if you go if you want to, we can do,
you can do one right now. If you've got a video, I can step you through it.
It's sounds like you have all the pieces. If you have a zoom recording downloaded.
Oh, here I've got all sorts of bits and pieces. So do you want me to share, how do I do this?
I have got no idea how to start all this stuff. Yeah, that's okay. If you want to share your screen.
I'll see where you're at and then.
Okay, so share screen.
Is there anything you want to ask Xavier?
Are you just here to hang for a bit or do some work?
No, I'm really just here to hang.
I've been up since like 3 a.m.
My boss is in Portugal, so we're solving problems.
And so I'm just like, uh.
Can't think right now.
Right, I really can't.
So I'm just watching and paying attention and still learning.
That's where I'm at.
I was just going through all of these.
So where do I need to be?
And what do I, do you want me just to find my video?
How do I slot it in?
So if you, you can just open a new tab.
If you want, so I don't want to mess with your.
Yeah, if you go here, so you'll just go to the dashboard.
And you can just click on it.
If you want.
And there's videos for all this. So if you don't.
You know, remember this, but like it's I'll just,
hopefully this will be pretty easy.
So.
Okay. So you're already in here.
It's already signed in.
Okay.
So I'm just going to show you what I was just.
Showing you. So if you, if you click.
Here and I'll grab my pen.
So you just start up here at the adding content.
Where am I going for adding content? Oh, top.
I don't know if you can see my.
My drawings.
Ah, yes.
I can't see it. It's cause you. Oh yeah. Yeah.
All the zoom.
Okay. Add content. Holy moly.
Okay.
So you can just say.
We can give it a name. Like if it was a video I'm going to do yet.
Okay.
You just say like test video. It doesn't go anywhere.
Okay.
And then you would just go here and this is where you would click
upload a file and this you just choose your zoom call.
I think you have to click on the blue. Yeah.
This is why it's, I wanted to see you do it. Cause I'm like, well,
I don't know if I want to do this.
All these.
So these are all the different.
Okay.
On at the moment, but we want to go for great exchange.
So let's do the mentoring crew. They'd be quite entertaining.
Stuff. So organized.
It's beautiful.
Forgiveness is the one we've just done.
Okay. So this will go and like upload it.
So that's going quickly. So when this is done, you can just save it.
And that's, that's your whole step. It's going to go in.
I will give it a second. It should show you.
There we go. So now you can save it.
And now you can click view on wherever you did a test.
I just, I just did that. So it's come up twice.
Okay. We may have clicked. Yeah, that's okay.
And then just click view there and you can, that's like the link.
The other one. Yeah.
That's a link that you can share. So I'm going to,
we just have our pest guy show up real quick. Let me give me two minutes.
I'll be right back.
Okay.
Great.
Just to transfer because if I can do it,
if I can sit and do this and put my,
I can actually sit and set some stuff up, which would be great.
To get some content in here.
Yeah.
Tell me what your book's about.
Basically my book. Well, let me see.
What is my book about? It's a loaded question.
It's about people who are basically.
The people I call the, the mischurched and the,
and the dischurched and.
And people who just have been wounded in church.
And it really,
my focus is in getting them out of religion and getting their hearts
into a relationship with God.
So I've actually written a book about that.
Yeah.
I've written an op-ed about it.
I've written a book about it.
And is it available?
Out of rituals.
Only available on Xavier's computer hard drive.
Actually I've uploaded this.
I saw you.
I saw you uploaded it actually in the.
I,
why is it not on Amazon or why have you not published this so that
you can give me feedback so I can finalize things?
Send it to me.
OK, yeah, I will send you the link.
It's definitely here.
Let me do that.
I'll send you guys the link and the code.
Brilliant.
Now, the downside is you'll put it on here,
and I won't go anywhere with it.
So what I might do, where's the flipping check on?
I can't do it while I'm sharing the screen, can I?
Can I chat?
Yes, I can.
I might just send you my email address,
because then it'll be, otherwise I'll lose it.
I'm sorry, my brain is running so slow.
That's all right.
I've just stuck my email in there.
When you've got five minutes to send it to me, do this,
and you can be the next book I read.
OK, right.
Bruce, I'm all yours again.
No, you're good.
So yes, this link here you could take and drop into WhatsApp
or put in an email, and they can just jump in.
They won't see any of the stuff on the side here.
They'll just see the video.
So the other thing you can do, if you go back
to the dashboard tab here, then you
can just click on one of the videos like that.
And if you go to details, you can actually put notes in here.
If you want to put links, like, oh, go get this PDF.
OK, you could download this thing or go to this website.
So you can mark all of that in there,
and you can set dates and stuff if you want,
which is a little bit more for later.
So very similar to Zoom, to YouTube.
Oh, yes, definitely similar to YouTube, for sure.
So people can jump on.
They can watch your stuff.
What's nice about that is it's one tap.
Like, you go from WhatsApp, they tap it.
It is going to open up a little browser, and they can hit play,
and they can watch the video.
And so just kind of, again, bridging the gap a little bit.
And it's a way to start sharing and using the tool right now.
And at least you can start to have this big video library
of all your content in one place.
And so if you do decide to go make a course, for example,
all of the videos that you've uploaded
are available to be added to a course in the future.
So that's kind of how it's built.
Everything kind of comes in as content into Tribe,
and then you can later go into a course,
create your first course that's like, you know,
and you can just, when you're adding content,
instead of uploading it again,
you can just search for it from the content library
and add it to a lesson.
So we can get to that later.
But that's, if you just use it for that now,
you'd start getting some value this week.
And then you can start to add more and more to things,
put those different pieces of content into a group,
for example, all out.
No, that's great.
That's gold.
I just need to go into my dashboard thing,
but I'll need to find...
Do you have a group set up already?
Well, Keev set me up a group,
because he decided that would be easier
than doing a demo group.
We haven't put anybody in it yet,
so I don't know what he's done.
So he's just put the great exchange for the experience.
If you go to the pages here, let's just see what...
Okay, so you could turn off community,
and you can turn off training if you want.
And I would just have the replay tab.
Like it's probably just...
Are you just doing like basically Zoom calls?
Yeah, so I mean, the next...
I think what I'll do is I'll, for now,
I'm not gonna worry too much
about whether they get community or training just yet.
I think what I'll do for now,
because I do want them to be in community eventually,
but obviously maybe not for now.
So maybe I'll just take these off for a second
and just do these replays.
That's cool.
That's great.
And then I think what I'll do is I'll get as many,
because I'll probably end up with a few different groups,
in like not groups, but now, there we go.
So I've got like previous workshops I've done,
or I've got previous courses where I've got the videos,
it's all there ready to go, and I could upload them.
So I could upload what next.
I could upload winning in the game of life,
whatever it might be.
Do I put them into groups or do I put them into courses?
Yes.
So you could do either one.
Courses is like a subset inside of a group.
But one course can go to as many groups as you want.
So basically put them in a course.
And you can figure out one of the options in a course is it tells us, tells you
which groups would you like this to be seen, and then you can assign it to
great exchange, you can assign it to.
Uh, another group, if you want, it's like, it's, it's up to you.
Um, how you set it.
That's cool.
Cause at the moment, like the DIY, so people watching the pre-recorded
version goes to two groups.
Currently it goes to the mentorship and it goes to the DIY people, but the
mentorship get an extra hour of my time.
So, um, that now that makes sense.
Okay.
And then also what it does for me is a little bit, I feel like I'm starting
to build something brilliant, which is obviously I'll be able to, do you know,
I'll be up at 3 30 AM going forward for the next three days to hang out.
Oh yeah.
Cause of the conference.
That's right.
So this is my warmup getting up at, you know, just before five was my warmup.
Um, it helps.
I was up at five my time, but it doesn't not three.
I haven't done three.
Yeah, that's all right.
We'll do it.
And we all, we did it for Pedro.
Pedro used to be 2 AM.
So it's, it's kind of slightly better.
Um, so it's all good.
Um, excellent.
I've got something to work on now.
I will work through those other videos cause I still think I need to just go
back and think about my who and whatever, but that for me, I think is enough for me
to work on and then I'll report back next week, but if I could do like.
Five or 10 minutes in within this each week and go, right.
That's your next thing to do.
I think I'll be away.
Thank you.
That's great.
That's awesome.
And, uh, I'll show one thing that, um, for both of you guys, uh, if you, um, I'll
just show you super quick, uh, this thing here, so I'll use Xavier's as an example.
Um, we have a cool little feature that we are, um, going to have live
like they did today or tomorrow.
I just built this for you guys.
This is just for pioneers, like based on Mark Marcella trying to do her lead
magnet, I was just like, this is, this took 30 minutes just to explain
how to fix it in kit.co like we should just be able to give you guys a lead magnet.
Um, and so what you'll be able to do is in all of your content here, one of the
dropdowns that we can say, cause you're talking about it.
Yeah.
Let me, oh, you see it.
Okay.
Yeah.
It's a special secret screen.
You see this here?
I can see the whole list.
Yeah.
So in here in the list, each of these, for example, would become a lead magnet.
You would just have a link that says like copy lead magnet link.
And, um, it would create a page for you like this, that you could send people to.
Um, and I could come in here as, as Bruce and I could say like, you know, Bruce
van sale, and I can say Bruce, whatever test.
Um, and then I say, get access to this or whatever.
And then I would be in, and I could, you know, this isn't totally finished yet,
but I could watch the, listen to the audio here.
It's not styled just yet, but you, but that essentially like gets
you a lead for that tool.
So if I come back in here, you'll see like, you'll have a list of users.
Um, one of which is now like the Bruce that we've signed out, of course, but,
um, you would basically have that lead and you could email them or
do whatever you want to with it.
So yeah, there it is.
So it's, you see, there's a lead that came in and it's attached to, um, Xavier.
And he, and I got it because I was trying to get the chapter five content.
So you can see it's all tagged for you and it's, um, you don't
have to do anything with that.
So it doesn't, they don't get added to a group or anything.
They just go into a list and you can figure out what you want to do with that.
Yeah, no, that that's really, really good.
And I think one of the things that, that I was, I was interested with what
you're doing with Robin, because I was having so many problems yesterday.
Just with the, with the, um, landing page.
Um, so I, I put it out, I laid it out.
I didn't like it.
It was difficult to use.
I said, I'm not using this tool.
And for me to get frustrated with the tool is I'm used, I'm used to this.
Um, but does, okay.
So we can take any of the leads and put them into whatever
mailing system we want to use.
Right.
Yeah.
It'll probably be something super easy where you can hit like copy
a list and you hit the copy button and it just, you know, sucks them all
up and you can paste them somewhere.
Um, or download a CSV.
For the first time, cause that's what Marcello was using.
Yeah.
Well, that, I mean, it looks pretty good.
I just haven't had a chance to really check it out.
It's not bad.
It's a, it's a good option.
Um, but we're finding like, uh.
Again, you already have all your content in one place.
And so to have to do all the other stuff around it.
So it'd be pretty simple at first,
but at least it's a link you could share and get out
and start collecting leads in a few minutes
without, you know, thinking about it.
Yeah, I'm having to go through a whole bunch of stuff.
Yeah.
So, and we already like,
we're gonna add some like kind of best practices
on the layout and stuff.
So I'm designing it myself.
So I'm basically making it a template
and that way the buttons are in the right place.
The text is the right size.
All the things that I would have,
I was trying to tell Marcella to move things around.
Like I'm just going, that's in the template.
So, and you can't change it.
You have options to change it.
You can't break it.
So, and then, yeah.
But even like in Robin's example,
like he, you could use it for a VSL.
So you, cause you can use a, instead of being a,
like you could use your chapters of a book, of course,
but you could also do a video.
So you could say like, you put your email in,
get access to the training.
And then we'll have an ability for him
to add a button underneath that says apply.
So he could actually, that first two steps of his funnel
could just be in tribe with.
Well, that's what I want to do.
I want to direct everybody from wherever into tribe.
That's one of the reasons the free chapters up on tribe.
But I hadn't, in order to do, you know,
the whole purchasing and everything else,
that's why I'm definitely interested in how the example
that you showed on Tuesday,
how they locked it out until they bought it
and what it would take to do that.
But that's why I'm using Hero FM
cause it's just very, very easy.
So I have all chapters that are,
well, almost all that are loaded there.
That's good.
Yeah, we're going to do more and more for it.
My last little thing,
we are looking at getting a tribe.social,
but I didn't know what you guys,
would you guys use a link like that?
That's like tribe.social slash Sally.
Oh, yeah.
No, that would be...
It's only a mere $5,000 to buy this domain.
So that's why I'm hesitating.
Is that all?
Okay.
So we're trying to buy tribe.social.com,
but they wanted 10 times that.
It was a crazy amount.
So anyway, we're trying to make it to where like,
like people are using solo.to,
things like that, where it's like a link tree.
Like, I think those are some things
that you just need to have it build that for you.
Right.
Immediately, just put some links in,
copy the link, put it on your profile.
That should be like the whole, all the steps.
Right.
So, and then emailing people from the platform
should be pretty easy.
So if you wanted to email all those leads that came in,
you should be able to like select all,
create email, write up notes and hit send, you know.
So we'll work on some things.
Some new features are coming, so.
So will that save us having to use MailerLite
in the future?
Yeah, potentially.
And also just, it's a great place to start.
Like a lot of, that's what the hard part is,
getting it, getting those first few hundred leads,
getting the first funnel going,
like that's the hard stuff.
Once you kind of get scale and you get some movement,
then you're like, well, maybe I'll move to a mail,
you know, MailChimp or ActiveCampaign or MailerLite,
like then you can kind of use whatever you want from there.
But you can easily with one click,
like download all your contacts, push them over,
like keep it really accessible.
So anyway, nice.
So speaking of best practices,
as far as landing page goes,
I know that one of the best practices
is keep it as short as possible.
And so you gave me an idea
when you were showing Robin some stuff,
and so maybe the stuff that I have copy for,
I could just put in a short video.
And that might be easier than having people
trying to scroll down the page.
It's one of the things I wasn't happy with,
with the landing page.
I've got the copy I want,
but I need to put it in a digestible format.
Yeah, sometimes a two or three minute video at the top,
you know, that goes, you know, pages of content.
Definitely people are kind of lazy as well.
So, you know, it depends on the, you can try it.
I would do the video and then have to do both, right?
Just put the video at the top
and have the text at the bottom if people want to.
Okay.
Yeah, most of it, you know,
as long as you get this,
trying to get the system set up
and then starting to get traffic to it is the main thing.
And then you can start tweaking it as well.
So it's helpful, like Robin's hat is a funnel
and he's done all the pieces.
It just wasn't working.
So now we're just restructuring it.
Restructuring.
And then you can put more, but yeah.
So very good.
Well, that's good.
If you guys are good, we can.
and you can let you go, go, uh, yeah, no, no problem.
Cause I have another meeting and the top of the hour.
And after that I'm going to bed.
Nice.
Awesome guys.
We'll see you on Tuesday then.
Okay.
Thank you for your time, Bruce.
That's amazing.