I wanted to show you guys,
and this is something that I know Robin's working on,
thinking about putting your first online event together.
If you're gonna do a first,
people call it a webinar, they call it a free training.
I wanted to go one layer deeper,
and we're gonna add this lesson
to the Pioneer courses as well.
Just giving you a framework on how to structure
that piece of content and launch.
I was just helping a friend before this
who is just someone in our area who's a photographer,
and he's trying to do his first thing,
and I was like, don't worry about a challenge yet,
don't worry about that,
just go ahead and launch with a free training,
like an online free training.
You can call it a webinar, you can call it a workshop,
you can call it whatever you want,
but the concept is around 45 minutes to an hour and a half
where you just share value to people
in a nice framework, that makes sense,
and I'm gonna go through that framework today.
And this is something that we learned from Russell Brunson,
that's in the Perfect Webinar,
it's in Expert Secrets books,
those are all great marketing books to learn at some point.
But I'll give you guys the cliff notes,
and you guys can just steal this,
and then you can drop all this stuff into chat GPT,
and it can help you put these things together.
So the goal here would be to give you guys a good framework
to go put that event together.
Two weeks ago we talked about writing copy,
like writing using the PASTER framework,
how to figure out the problem and amplify the problem
and tell stories and essentially share transformation.
So it goes through that whole PASTER framework,
but how to write in a really great way
that brings people into the thing that you're trying to share.
And then last week we showed you guys
how to build a landing page,
and so you should be able to put up a landing page,
use that PASTER framework, put your copy in there,
and now you've got a page you can sell.
So like to end McDonald's question of like,
what can I buy from you today?
All of you guys can easily have a landing page
that is just access to your group or your membership,
and you can go ahead and put that up anytime you want.
Just get a version of it up,
it doesn't have to be the thing you're gonna use forever,
but just having a link that you could send someone,
you'll feel a major sense of accomplishment
that you have this page and it works,
it gets people into the group.
So then of course the next question is,
how do I get to that point where people are ready to buy?
So what we found works great as kind of a warmup,
like before you do a challenge,
100% you could do a challenge, we've done challenges,
you guys have all been a part of challenges
in some way, shape, or form.
They're phenomenal, they're an insane amount of work,
like you gotta be really committed to go like all in,
and especially if you try to do it with a few hundred people
and they're all live and they're paying you for it,
it is insane to try to like over deliver in that,
and you've got emails to send out and reminders
and like funnels to build,
and like everything has to be automated
when you're at scale if it's just you,
and so do that, have that on your list.
We have all of challenge secrets put in there
so you can go step by step on how to do a challenge.
Macy has been very much a part of this
with her dad through Emerging Profits,
and so building the funnels, doing the ads, doing all that,
and you're gonna be hearing more from Macy as well
in the coming weeks.
She's helping us more content,
and she's gonna do some coaching stuff with her
because she's done all the things we've done at scale
for huge challenges, and just came off of one last week,
so we've got a lot we can share there,
but it is an insane amount of work,
and there's a lot of support,
and there's a lot of other things that go with it,
so a great way to just get started
is to just practice doing this free training,
and so use the webinar.
I think doing it live is key.
You don't need to record it and put it live.
Just go live, share it, do it on YouTube.
Make it really, really simple on the tech,
and then do that a few times live.
Don't worry about recording it.
Don't worry about editing it.
It just makes it much more real and authentic,
and everybody is trying to record these webinars,
and then try to give you a fake simulated live feel
that there's live chat, and it feels like it's live.
Just do it live.
Just be authentic, and actually do it live,
and actually be real.
I've seen people do silly things like hold up a newspaper,
and be like, this is really live.
If you don't believe me, this is really live,
and so this is a great thing to start on.
It's a great way to warm up,
great way to get your foot in the door
as far as putting your first bit of content together,
and you can try it a lot of times.
It doesn't take a lot to prepare,
so you can easily tweak slides, tweak your presentation,
and then do it again in a week,
or do it again in two weeks.
It's an easy thing to replicate and kind of practice at,
whereas, you know, you can apply.
apply all those same things to a challenge.
Maybe you take one of those trainings
and you turn it into a three-day or five-day challenge.
It's a great way to get started.
So thinking through this, the goal
of having a webinar, essentially,
why even worry about a webinar?
Aren't those popular 10 years ago, five years ago?
Again, I don't like the word webinar,
but it essentially is the same thing.
But it's a high leverage way to build trust,
because you can talk to a lot of people all at once.
And they can quickly get up to speed
on your way of thinking, your way of what you believe.
You can tell stories.
You can bring people into your testimony.
It's a great way just to build that initial bit of trust.
And it's a really simple way to get your first paying
customers, essentially.
So you can go from that directly into, hey,
at the end of the training, you can say, hey,
you're going to do Q&A. Before I do Q&A,
is it OK if I show you something that I'm working on?
Hey, I have this group.
It's a membership.
Here's all the things that it includes.
I want to help people just like you
who are struggling with all these things I just
talked about for the last 45 minutes.
If that's you, and you're like, I
need someone to walk me through that, I have this group.
And every Tuesday, we meet, and we do this thing,
and I want to help you.
Couple minutes on that.
And then if you're interested, just shoot me an email,
shoot me a DM, or book a call here.
There's a McAllen link, and you just get them on a call,
and you can chat with them there.
I would do that for whether you're
selling $100 a month thing or $1,000 a month thing.
Start there, because you can have those conversations
with people, and then you'll get on the call with them,
and you'll find out what is the right price, what
is the right offer, and you tweak it from there.
So it's a great way to see if you have a product market
fit very quickly.
And a lot of founders don't want to do that part of it.
They're like, well, I just want to have a landing page
and not talk to anyone, and then money shows up in my account.
Yeah, we all want that thing.
We would love to have that.
Doesn't really work that way, because you
have to get in there and research.
And the fastest way to fail and figure out
what's working or not working, just jump in and do it yourself
and talk to the people yourself.
So that's what is a great thing.
Of course, you can leverage Tribe.
We'll get into some of the tactics on Tribe
and using the tools.
I don't really want to get lost in that today,
but more just thinking about the content side of it.
And again, think about this.
I know if you're concerned about, well,
I'm going to do this whole webinar,
I'm going to spend hours on this presentation,
and then no one's going to show up, or do I have anything to say?
I don't know the answer to that for you,
and you don't know the answer to that for you.
So we better just try it, and then we
will find the answer to that over time.
And if you do something that's in a repeatable way this way,
you can experiment and change your offer
and change your presentation and change the content
you're talking about very easily.
So you don't have to have, it's kind of like you're
going to take five to 10 attempts at this,
and then you'll kind of figure something out.
And the best worst case scenario,
you may sell a couple of memberships along the way.
Like, that's the worst thing that could happen
is you just sell a few, and then later you sell a lot more
every time you do it.
So these are totally normal things to worry about,
but you're in good company.
Russell Brunson has this famous quote
that says you're one webinar away from seeing
this crazy breakthrough.
I think that's true.
I think having a webinar or something to capture
this is a great way to kind of just at scale
share your vision of what you're wanting to do.
You're not sharing tactics.
You're not sharing your specific things on what you wanted to.
I'm not telling you step-by-step the tactics.
I'm more addressing the why.
And Russell calls this the big domino,
the kind of one thing that I want people to know.
Like, hey, here is like,
if you just leave with this one thing.
And the funniest thing is when you start to do challenges,
it's the same thing.
Like, you can take three to five days,
and all people need to know is they should stop thinking
of launching a course or a community.
They need to go launch a tribe,
and the tribe is a way to disciple
and bring kingdom here on earth.
Like, they need to have this realization
of what a tribe is.
Okay, that would be my big domino.
If they just get that one thing,
the rest of it doesn't really matter.
But if I get into, and this is where we made the mistake,
and some of you guys still joined because of this,
but when we did our TikTok challenge,
it was our worst challenge we did at Kingdom Messengers,
meaning that we basically broke even,
even though we had like hundreds of people come,
but all we did for five days straight
is teach you exactly how to use TikTok.
And we gave you all the, it was just pure tactics.
And we basically like told everybody
exactly what they need to go do,
got some people results,
and then we sent them on their way.
And then they were like,
hey, but no, really, do you want to join our thing?
We're like, well, you just gave us
like everything we need to know.
And so not that you want to like hold stuff back,
but the way that we just did tactics,
we should have like shared the bigger vision of like,
here's what social media is,
you can do with your ministry and social media
and kind of like the bigger idea.
And this was just us learning it.
So that was a very expensive mistake for us.
And not only was an expensive mistake,
but it like knocked us out for like six months.
We didn't do a challenge for like six to eight months
after that, like we were doing them every three months,
did the TikTok and it like just barely broke even.
And by that I mean, like we made 80,000
and we like spent 80,000 to do it.
And so we basically did a ton of work
and we had all these expectations
and then like two or three people joined.
It was pretty sad.
And then we even were like,
we decided to make like anyone who did pay.
So like the five to $7,000, I think we made,
we had this one thing we were like,
hey, all the money that goes towards
you buying this challenge,
we're giving that all to God Behind Bars.
So like the last piece of it,
like we literally took the exact profit
and we just send it to God Behind Bars.
So I say that because that was a story
of like how we did tactics instead of this big domino idea.
So I hope that that kind of helps a little bit.
You can frame this thing.
So just, you know, thinking of it,
like you've seen these, you know,
these are the three secrets
to launching your first community in 30 days.
This is the three secrets to going from being an owner
renting to owning a house.
Here's like, and you can say three secrets.
The secrets thing is maybe a little overused.
Here's three lies that you're currently believing
about your health and your relationship with God.
Or here's your, you know,
here's why, here's, you know,
the three limiting beliefs that you have
about why you're stuck in trauma or whatever that topic is.
And just taking, giving you three is a nice, easy number.
You can take through each one of those
and they can each address a different part
of like what your breakthrough is.
Yes, it's your community.
Yes, it's your tribe.
It's your course.
It's your content, your book.
But it's really like the thing
that you're there on earth to do.
Like I believe these three things
and you can tell stories around it and you can frame it.
One thing that works really well
is to like name the secret essentially.
So, hey, the secret is like when I did this for tribe,
the first thing was like, oh, I said,
I think instead of the three lies you're believing
about starting an online community,
like the first thing is like, I have nothing to say.
So these are like things that these,
that you and others have all said,
like, oh, I don't think I'm gonna start a community
because I don't have anything to say.
And we kind of address that.
So we tell a story about someone who also thought that way
and then decided to like,
well, maybe I do have something to say.
And then they, you know,
had some great breakthrough with that.
And then you can share like,
hey, the reason you use social media,
the reason you use an online community,
and I'm not saying the reason you use tribe social,
I'm saying the reason you use like this general idea,
this thing I'm trying to help you with
is because it helps you figure out
like if you have something to say
and helps you productize that thing.
And then you can go through each one of those.
I would tell like a story about each.
You know, if I said the thing about like
the tactics versus the big domino,
and I was like, these, you know, do tactics,
don't do tactics and teach the big domino like that.
And then, but if I didn't tell you like the fact
that we lost like $80,000 challenge
and we basically lost a bunch of money,
like they were like,
I didn't quite have the same like connection
as when you could like add a story to it, right?
So I see a lot of entrepreneurs like gloss over this.
They don't wanna get into the details.
And I think there's a healthy way to do that.
Something I've learned over the last couple of years
is just being able to connect more at the heart level
and be like, instead of just being like,
well, here's the things that like,
I didn't feel like anything to say
and gloss over these things
without actually going really deep
and being like, hey, we lost all this money.
That was part of the problem.
It knocked like Lindsey and our confidence out
for like six to eight months.
Like every time we got on like a coaching call or thing,
like all we could think about
is this massive failure of a challenge we did.
And we're like, we're never doing a challenge again.
The challenges don't work.
Bruce and Lindsey suck.
Like everything sucks.
Like we're terrible.
This is after like a very successful year and a half
of Kingdom Messengers.
We hit this one challenge and we're like, we're done.
This is the worst.
We can't move on.
And like, so that was a real cost
is we like didn't have anything.
So like there's a lot more of a deeper heart level thing
that we can get to.
So when you're sharing like your stories,
you can like share this limiting belief
and either you've had these beliefs
or you've been with a client that's had those beliefs.
So telling the story and like, and this is what happened.
And this is how it affects their marriage.
And this is how they affect their relationship
with their kids.
And like kind of just diving into the heart of it
because it helps connect people and make it real.
that's part of where we're bringing that kingdom to earth idea through a kingdom tribe like this
is like just making it real because everything else is just superficial and it's just information
you can go on youtube and get information all you want um but i think when we bring it down
to like a kingdom level and actually ministering to people and sharing and being real with people
and pulling um stories and things out of your own life and your own heart that you can share
with people and being vulnerable in a healthy way right this is not manipulated or anything like
that um that can be very powerful so when you're sharing these secrets like or the three lies or
whatever the thing you're sharing like tell us tell lots of stories like be vulnerable share
what you can share you don't need to overshare realize that this is a live thing it's probably
going to be on youtube you know anyone could be seeing it so don't name names or go crazy or like
you know um put anyone in like a vulnerable position um if they were to hear that thing
um always get permission like i had to check with all of our clients before i told stories i don't
want them to like see me on social media or see a clip and then there's like their photo
right almost happened on some occasions but um just you know uh kind of tailor it to like it
being a public setting same way that like if i was at a restaurant talking in a public setting
about something that was very private we would tailor the conversation to that and we wouldn't
go like if we were just sitting in my living room we may talk differently about it than if
you're in a kind of a public setting so same kind of thing um what i would do is like as far as like
scripting um your your talk so that's sort of the the secrets you know name a secret tell stories
um you can essentially share things about the the like the um core belief that they need of why that
thing fix it's it's the it's the solution of what they need it's not necessarily your product
there's a difference between like the solution and what the product is um so you can talk about
the solution well the solution is you need a community the solution is you need um a prayer
group the solution is you need to you know have this connection with the lord whatever the solution
is it's not you know necessarily by my thing or by my book or whatever yet it's just talking about
like the thing is you really have to come to a way where you believe this about yourself or believe
that about god um so as far as like structuring it so you can kind of go through like an opening
like being very interactive like hey how many of you feel stuck uh trying to figure out this
you know ask questions hey drop in the comments like tell me if this is you do you are you stuck
like do you feel like you have nothing to say you know or do you feel this thing or do you
um find yourself saying x like you can have um these questions get people like interacting
um if they are just watching your content versus listening your content first they're actually
interacting with like the the um the uh recognize i think it's like the um your your focus and your
like recall on that topic is is like three four times increased if you're actually engaging in
the conversation in the comments versus just like to like letting something happen um in the
background so opening have like some sort of big promise at the beginning because remember think
about like your youtube videos and your your tiktoks and all the short form content you're
like you're trying to use those first five seconds to get people to watch the rest of the 60 second
video this is the webinar like those first five minutes just getting people asking questions
here's what this is about have some sort of big promise early on it's like hey by the end of this
training i want you to know how to like plan script and run your first webinar with confidence
like oh okay if i just watch this thing i'll have this dialed and you can come back to it you know
at some point um then so opening big promise teach the three secrets here's the three things
three three myths or whatever stories proof solution and then um once you get into the
offer at the end i like to do it make it very non-salesy and just say hey i want to do some q a
so i'll take all the questions and we're going to open it up for the next 30 minutes to answer
any of your questions before i do that like is it okay if i share a little bit about what i'm
working on right now um and then you can and russell brunson does this thing where he just
like sits and waits like he waits for people in the comments to be like yes this is okay
and you can be awkward and be like i just want to see if that's okay is you guys mind saying yes
is it cool if i just share something and then just kind of wait and see like yes yes yes okay
cool sounds like this interesting so let's say i'm doing this thing here's this thing you know
this is what it is i'm including all these different things you know it's two to three
minutes showing them a little demo just a little teaser it's kind of like we interrupt this message
like with a little ad break this is your little ad for your thing and the call to action isn't
like click here to buy the call to action is like i'm going to drop a link in the chat you can check
it out later
Or I would recommend for everybody to get people on a call,
just to have a conversation with them and get to know people.
Because if you get someone on a call and they show up, that's great.
You can have a, you know, chat about them.
You can go into details about what's included in the program,
and then you'll get all this immediate feedback of like,
oh, I don't think I would use that, or I don't need that, or I don't, you know, need this.
Oh, what do you need?
Oh, well, I would love for that.
Okay, great.
I'm going to add that to the offer now.
It's kind of a cheap way to dial in your product.
Let's just get it in front of real people.
And then I like to go into like just telling, you know, then go into Q&A.
If you guys are doing, all of you guys I think are doing some form of coaching and helping people,
the Q&A is just that on display.
It's just a way to like coach people and help people that are your strangers.
And they're kind of getting a taste of what it's going to be like to work with you, right?
That's a pretty good structure.
And then as far as like next steps for you guys, like if you're thinking about doing this,
I think everybody here should try this to do just one training.
Yeah, I think everybody's, I know Robin's working on one already.
I know you guys got various stages of trying stuff.
I think even Jop like doing a cool training on like here's the three things to have
like an awesome date night in this particular city.
You guys just go live and you share a little like 20, 30 minutes on like the thing.
It would be worth it just to like practice and to do something like that.
And then just try different versions of it.
So really it's just setting the date and then putting a little bit of a script together.
You can use, if you use the phrase like perfect webinar framework from Russell Brunson,
if you tell chat GBT that, it's going to put it into this perfect framework for you.
So you'll have all those things to kind of get an outline.
And then, yeah, I think this is, that's kind of everything I wanted to share.
So just going from that, I would start there.
It's a way to warm up and ease into a challenge.
Do it once.
You can literally just like set the date, put the YouTube like event up,
keep it super simple on the tech.
We can help you with some of the details there on how to technically do that.
But then you can just DM people, you can text people, you can email,
personal emails to people and be like, hey, I'm doing this training.
We talked about this a few weeks ago.
Thought this might be useful for you.
Or if you guys are like me, I have people like at my church or my city that are like,
oh, can we just get coffee?
Like, I just want to get some free coaching.
Is that fine?
Hey, I have this free webinar.
You can, there's free training that's happening on this day.
Can you, do you mind showing up there?
I'd love to answer all these questions on the webinar, like on the training, right?
So that's a great way to kind of redirect people to that.
So you can just organically like mention it to people.
You don't have to do a bunch of ads right out the gate.
You can definitely try that.
And then just do it again in a week or two.
Do it again in a week or two.
And just do a few of those.
And committing to like three to five attempts at this to kind of get your
presentation dialed in a little bit.
Definitely would recommend that.
And you'll find like an influx of followers, an influx of impressions.
Like every time you do an event, it kind of picks everything up and you just have
like a great awareness for that month or for that week.
So it, the byproducts of it are awesome.
You may collect a bunch of email addresses as a byproduct.
You may collect like a bunch of new followers.
So it's a very healthy thing to do.
And it also helps you get really clear about like articulating the thing
that you're really helping people break through on.
So, cool.
That's everything I want to share on that.
If you guys have questions on the webinar idea, the free training idea,
you can jump into them.
If you have any questions on anything else, you want to do some hot seats.
We're only halfway through our time, so we've got plenty of time.
Let me open it up.
Yeah, Holly.
What do you recommend for a day?
Like in your experience, is it better to do it like on a Saturday or does it matter?
Like can during the week be okay?
Yeah, I mean, I think it depends on the, like what your, who your people are.
If you're for moms, like young moms with young kids,
like probably not a weekday in the middle of the day.
Maybe it's like an evening thing.
Maybe it's a weekend thing.
We were, our thing was kind of around a business.
So I kind of assumed, I overthought that and I was like time, day, time zones.
Like if you're in California, what if you're in this, like you overthink it.
But like if you're in a business and your idea is to like grow your business,
like you should be doing this between the nine to five, you know, space.
If it's more ministry evenings or weekends or something where you think back work,
if people are going to a therapy session, generally during a nine to five,
like they're going during the week, like I would just keep it something like that.
If this is something they're interested.
You can put it up and then also have the replay available so people like because you're going
to post it again, a third of the people are going to be like, I can't make it to that
time.
Well, great.
There's this wide thing called YouTube's on there and you can watch the replay.
And you can leave the replay up as long as you want or just take it down after a day
or two.
It's totally up to you.
Great.
Cool.
Thank you.
Generally, I think most of Macy, you can tell me like what you guys were doing in the recent
challenge.
But I know Pedro is doing it around 9 a.m. Pacific.
They're doing an hour, hour and a half around that time.
I think that's just about noon Eastern is like generally people doing morning type things.
But I don't know if there's like best practices for that.
We did 8 a.m.
And we did this time we did 8 to 9 a.m. Pacific time.
But we've done I, I pushed it out while we had specific circumstances with the person
who is leading our challenge was on for like the first 45 minutes.
And so we wanted to like, engage people are last like extended it to be an hour and a
half instead.
You notice you get a lot more people from Europe.
If you can keep it earlier in the day, at US time, you can get more people kind of full
scope of people rather than it just being.
If you do it later in the day, we notice everyone from Europe is in replays.
We do have people that join at 3am for classes.
They do join but they do also utilize the replay and people buy off the replay.
Great.
Yeah, crazy people like Sally do that type of thing, like get up at crazy hours to hang
out with us.
Yeah, that's, that's good.
I think these are the things you can try, like if you try it and like nobody can make
it and they're all giving you comments like this is amazing, but I can't make it live.
You know, that's a great reason to just the next time you do it change the time.
So kind of you'll learn it along the way.
Cool.
Any other questions or thoughts on this?
I'm thinking of doing this now, like sparking some ideas.