that, um, we're going to transition.
We're going to do a little bit of, um, training today on copywriting and I'm
hopefully like, hopefully you guys can kind of do this alongside me and, um, I'm
just going to walk through like a specific framework we have, and then, um, we'll
look at some examples and, um, I want to also encourage you guys to not think
about the tactics on this.
So as we're jumping into this training, just.
Uh, use whatever tool, like pull up notion, pull up a Google doc, pull up word,
pull up an email.
Like it really doesn't matter what tool you use.
In fact, I would just use like the simplest thing when you're
thinking of content and copy.
I love to make things look really pretty and, and, and I can, and what I'm actually
doing is I'm like, it's not, it's just that perfection is a form of procrastination.
Right.
So I'm just really procrastinating on it, but in like disguises being perfection.
So, um, use something that you're, you can use a scrap piece of paper, like
whatever your format is when you're sketching out, um, copy, um, just use
your preferred tool.
Don't, don't change because I'm using one tool and another tool.
Like I love notion just cause I'm, I use it every single day.
Um, in almost every single meeting in every single thing, it's just nice.
I know the formatting and I can kind of make it look nice enough without making,
spending a bunch of time on that.
So I actually specifically use a tool like notion that doesn't let you change the
font.
It doesn't let you change the size of the text.
It doesn't let you change colors and stuff.
It's like pretty minimalist.
And that way I'm forced to do the actual work.
Um, I heard someone say as well, like sometimes the breakthrough you're looking
for is in the work that you've been avoiding.
Uh, and so sometimes you are like avoiding a specific thing.
And like, actually, if you just pushed through that thing that you're avoiding,
the breakthroughs on the other side.
Uh, so, um, just something to think about.
Um, let me jump in.
I'm going to share my screen and I've just got my notes here.
We're just going to walk through this really simple, um, framework.
And so, um, the, the thing that like we want to dive into here and you guys may
have heard, um, there's a guy, uh, I totally forgot his name, but he, um, Ray
Edwards, if you guys have read Ray Edwards, Edwards, there's a great book.
Um, maybe Macy, if you can find his copywriting book and just drop it in
this link, there's a, I think it's a free book if you find it, um, and maybe
on Amazon, it may be on his landing page, but it was like a, you know, you pay
shipping and he'll just send it to you, but it's a great book on copywriting.
I highly recommend anyone read this.
And he actually shared this at, in a hundred X, um, training it way back in
the day and it's called the pastor framework.
So it's just perfect for us.
And I'm going to walk through like all of this stuff, um, here, and we'll
just talk about how to put this together.
So again, just to kind of back up for a second, like why even have a landing
page is a landing, a great landing page is designed to have people come in,
in, in one state and leave in another.
Uh, it's a simple way to convert people.
It's like a high converting landing page.
You're getting them to go from one step to another step.
Um, and kind of just give you one thing.
It's not 17 links to like all your different things.
And I've got these five programs here and these are my three books
and here's my coaching thing.
It's like book, a coaching call.
That's the whole page or it's by this book, or it's like put the landing page
in, so just one single thing that it's going to do, and that makes it so much
easier because it's, it's going to be for one thing.
It's only for, and I was gonna be one type of person as well.
Like, this is someone who like, let's say Holly wants to share to like book a
private session that, you know, to purchase and then book the session.
Um, you're going to hand them this link, like after they've reached out to you
on a DM or you've met them at a coffee shop, whatever the, like, you're going
to have a specific person that's going to receive this, so then you can write
the copy extremely niche to that specific person.
Okay.
So it doesn't have to be, um, it doesn't need to be, uh, too many.
Like you're not talking to everyone because as soon as you start to have
to talk to the whole world, it's, it makes it so complicated.
Um, the worst copy that I absolutely hate writing is like on the hero section of a
homepage, like, um, so much so that we, we just generally don't have homepages
or websites if we can avoid it.
Um, and it's just like, there's so much pressure because like, you know, your
employees are seeing this, your team, like your mom's going to see this, your
friends, like your potential customers, like your potential competitors, like
it's just, it's just a bunch of random people that are going to see this.
And you have to write specifically to try to make sense to all these people.
It's much easier if you're just talking to someone where.
Let's say you're talking about your devotional, uh, Marcella, where you're
just, I said, Hey, I've got this, um, or my, my challenge, I want you to
join in or get this, download this PDF.
You have a link from, um, a Facebook ad to a landing page.
And the whole point of that.
page is just to get someone to like, who doesn't know anything about you to like, I need to join
this thing. And I'm interested to give you my email. Um, it's very, it's very simple. It's not,
um, it's, it's, you're putting in a very strategic place, if that makes sense. But the goal is to
automate, um, this, if, if it's working, you can have this running 24, seven, anyone can land on
it. You could make this your profile link. If that's the first thing you want to get, um, kind
of where they start with you, that could become your profile link, uh, where, uh, people can
follow through. They can, they can click on it at 2am. They can jump on there. It can sign up,
they can get some value. They can jump into your challenge. They can buy your book. They can buy
your course. Um, and it is kind of like your hardest working salesperson that never, uh,
you know, that you can just keep, um, tweaking and it just runs 24, seven. So definitely like
worth the time. And if you're a solopreneur, you're an entrepreneur that you have not a lot
of time. You are limited by the time that you have to, to give to all these different things
that could pull you in a bunch of different directions and educating people and getting
them from, from point a to point B can definitely be automated. Like get someone who doesn't know
who you are to, you know, give that, give you their email address or get someone who,
you know, kind of knows who you are to give you $20 for a book. It's like slow ticket stuff,
or eventually people that you have a pretty good relationship with, um, to go and actually
purchase, you know, a few thousand dollar course or, or a subscription of some kind.
Um, and you're constantly looking to that, do that. And you can do, that's where it's like,
it's a high leverage thing where you can do very little work and it maximizes your time
a hundred and hundred, you know, hundreds of times over. So that's, that's kind of why we,
we think about, um, it, this and the importance of this. And I highly recommend if you guys want
to, like after this week, take time, like just pick something, pick like a lead magnet, pick,
um, whatever you want, uh, and make that, like, just try to write one of these. Um, it's going
to take some time to like practice and do it a few different times. Um, so the pastor framework,
going to jump into it. I'll go through it one at a time, but we have, um, P is for your problem.
So this is talking about what's the pain, what's the challenge. Um, what are you,
what's the audience like, uh, like what's, what is the audience feeling? Um, A is to agitate,
or you can say amplify the feeling like, Oh, this is a problem. And you kind of like, make it a
little, feel a little bit worse. Um, and like, Hey, what does this mean? If this problem continues,
what does it mean for you? Like, what does this, what if, if you're struggling with unbelief
with your, um, you know, in, in the Lord's faithfulness, like, how's that going to affect
your marriage? How's that going to affect your kids? How's that going to like, you kind of like
layer it in just to kind of show like, Hey, maybe you need to think deeply, more deeply about this
problem, um, solution. And now this is not necessarily your product. It's more just the
general solution of what, like, Hey, what you need is a coach. What you need is a mentor. What you
need is a community. Um, you're not saying you need our chalice community. You're saying you
need a, a community that, that has like-minded people who love Jesus, who like, you know,
you kind of layer in all the things that would be perfect for them without sharing your, um,
your specific, uh, uh, product, um, T is for transformation. And we're going to go through
each of these in detail. I'm just giving, giving you the quick bullet notes, uh, or the, uh,
SparkNotes version, um, transformation. So like here's transformation, Hey, here, here is, um,
this person who was using this other thing or, or was stuck here and now look at where they are
today. Of course, if this is a health thing, it's like, here's the before and after photos of
losing 20 pounds or whatever. Um, it's that kind of thing of like showing the transformation of
like, Hey, here's a person who used that solution I just mentioned, and they got these results that
you're looking for. Um, and then after that, after all the transformation, we have some sort of offer
which is like, Hey, I'm Marcella. I'm, you know, I have this community where you kind of tell your
story. Like I got this, this thing that I sold this, I needed to create a community. So I went
and created X solution, um, to help you deal with this problem and avoid this type of like, you know,
results down the road. Um, and then the R is the response piece. Like, Hey, you need to actually
take action, join now, start the journey, click the button. And so this little framework I would
recommend it's easy to remember pastor. Um, and I think that, uh, you can use this for, uh, an ad,
like a video ad, you can use it for your landing page. You can use it for a lead magnet. You can
use it for like a sales page where people are actually purchasing something. Um, and it doesn't
have to be like, you know, a paragraph of text and then like a bunch of bullets, it could be one
sentence, like, and so, um, it can keep very simple. And this, this whole thing could.
be done in a 40 to 60 second ad in a video format.
And then obviously you could put it into a landing page format.
So here's some examples here of some different headlines.
So this would be potentially like, let's see here.
So I have, OK, I'm going to get you guys the prompt in a second
as well.
And we have like, this is great.
So I wanted to create some examples of good headlines.
Like a headline that kind of talks about the pain
potentials, like healing doesn't have to be lonely,
rediscovering the voice of God gave you,
community of women who want to lead with grace and power.
It's still a little generic, but you
could say like moms would be better,
or moms with young kids who want to lead grace.
So you could get really specific with this.
And then getting really specific like calls to action
and the response ideas.
So this could be at the top of the page, like, hey, join,
start the 30 day peace practice.
It's very specific on what you're doing.
So I'll get to the chat GPT prompt here in a minute.
But I want to show you a couple more examples
that we have of these.
Let me grab, there's some like, this is what I need right here.
So let me grab this.
Sorry, half my notes came in and then did not.
Let me just paste it over here quick.
OK.
So OK.
So a great example is, if you guys like,
there's an old Apple iPod commercial that came out.
And it was so famous, because you think of the iPod,
it was like, we have 10 gigabytes.
We have like, put all your music here.
And they came up with this tagline, which just said,
1,000 songs in your pocket.
And it was just so practical and so clear.
It's like very famous in like copywriting,
especially in the tech space.
But it was so clear and vivid, and people
knew exactly what it was.
Oh, I can put 1,000 songs in my pocket?
That's so like catchy and sticky.
And that, I think, is such a cool example of that.
So let's go headline.
We've got the sub-headlines.
Kind of talking about like, I think
this is more of an example around like the faith space.
So like, joining a private supportive space
where we explore weekly practices, guided reflections,
and encourage rooted in time with it.
So of course, chatTBT gave me a bunch of random examples.
Obviously, this is not how like some of us would speak.
But you get the example is like,
one big headline on a landing page,
this is now taking like the pastor framework
and applying it to a landing page.
So you can have some sort of headline
that is grabbing their attention.
You can have a sub-headline that kind of helps
dig into like what they can expect.
Then, of course, we can mention the problem.
Hey, maybe you're constantly pouring into others,
but your own piece feels out of reach.
You've read the books, listened to the podcast,
but something's missing.
You feel called to something deeper,
but the distraction noise make it hard to stay centered.
So you can just imagine like where that person is right now.
Oh, the goal is, you know, you're trying to get them
into a community that's helping them, you know,
take on a posture of peace.
We'll use Lee Plinsey's example.
And you can think of where they're going.
Like maybe you have anxiety about this thing and that thing.
And like, you've tried the this medication
and the that thing, and it doesn't work.
Or you've heard Christian leaders tell you that like,
yes, you should be taking this prescription
to deal with your anxiety.
Or you've heard, like you can get really specific, right?
That's where you want to like, where are they right now?
Like, oh, I'm trying to figure out
if I'm supposed to take this prescription
to fix my anxiety.
Or if, I don't know, Jesus can actually fix it for me.
They're in that moment of like deciding
and they've got this problem
and they're wrestling it within their heart.
Pedro had a great one of these for the kingdom entrepreneurs
is actually one of the ones I think that caught our attention
when we first met him.
And he talked about like,
maybe you're in this tug of war of like,
do you do ministry or do you go do business?
Like you're in this tug of war analogy.
And it was so specific.
And I was like, yes,
this is exactly what like I'm struggling with.
And you just want your audience like,
hey, how did they know that?
Like, how did they?
And a lot of you are, you know,
sharing testimonials and content around your own breakthrough.
And so this should be easy.
Like, just think about like the thoughts
that you were wrestling with and just call that out.
Because sometimes really good copy,
the way it converts is you just articulate
their problem better than they can right now.
You call it out and speak it clearly.
And then all of a sudden they just have this revelation
of like, oh, this is it.
This is what I've been struggling with.
That's that's the the problem piece
Ajay, obviously can lean it to me now. I want to just mention this there is a
Kingdom way to do this. It's you have to be very precise and I want to I'd rather stay on the on the side of being less
Like less effective I say but more kingdom. I think a
Lot of marketing like targets orphan spirit right now. You're too fat. You're too short. You're too this you're you're unhealthy
This terrible things gonna happen fear like if you don't do this this thing's gonna happen. So I'm not talking about that
I'm not talking about like imagining like fear and inspire like leaning into fear and a lot of
Marketing is is geared towards that. It's all the risks
It's this thing's gonna go terrible and if you don't buy this thing, you're gonna you know, you're gonna you know
miss out on all this opportunity and
You know, especially if you you know, are you doing something spiritual in that it can get it can be
nasty and
Icky fast. So what we're talking about here is more along the lines of
Just helping them think this through like hey, you're stuck with this thing
Like do I take this medication to fix anxiety or just try to like deal with it and cope and hey
Maybe your pastor told you you just need to like pray it away and that and that hasn't worked yet
So like and we know that there's obviously power in prayer
We know that there's a place for healing but these are like real legitimate things
Like maybe God that can't heal my anxiety
and so you can kind of just all those things down and kind of just
Continue to articulate it would be a maybe a better way to explain it like maybe other things that they're maybe thinking
Hey, we don't want this to now like no, but you know
If we don't do something basically helping them inspire action like instead of just sitting back and be like, oh I have this problem
Just say like yeah, but if you don't deal with this or figure this thing out like this is gonna affect your marriage
This is gonna affect your kids. Like this is gonna affect, you know relationships and kind of just kind of
Articulating it I would say do it as though you were a good mother or a good father
Like if Hannah came to me and she was like I have this problem
I'll be like hey, sweetie
like if let's talk this through because we don't want you to be
Disobedient because then this thing happens and that thing, you know, like just like a good parent out of like love
So that's just take it from that attitude and I think you'll will be stay clear of anything that feels
targeting orphan spirit or targeting
any
Any kind of weakness or or giving the enemy like a voice into that because I think that's they're already hearing the enemy
Plenty like they've got the enemy shouting at them every day about this topic. So
You don't need to like give any power to that if I can
Just share that so that's good. It's agitate so like
In it. This is a great like hey, you're tired of like a shallow connection and surface level conversations or you've you're
Every time you take a step forward life pulls you back or whatever or you maybe have some good days of not having anxiety
but then it comes right back, you know a
Week later, so it's like just kind of again. It's just sort of digging a little deeper
Then talking about like solution like hey
We have a commute like this is the community so inside it and I would say it more framed around like, you know
The solution to this problem is like maybe you need to be around like-minded people
Who can help guide you and you can have be encouraged, you know
What also would be great is if you had like specific steps like practical steps of how do I walk in peace?
What are some declarations I can have to like take on this this idea of being living and walking in peace
Have
Like for the accountability like hey, I would love to have like friends who are also
You know in different stages of healing along this journey that I can pray with and and lean on and so
It would be great to have a weekly prayer meeting. So you're basically like
Framing what you're let's say you're doing a community that that helps people with this
You're framing that whole thing up as far as like, you know
You obviously point to all the things that you've now looked at this problem
And you of course created a great offer to help them like with this very specific problem
So you're just like talking and kind of breaking down what those things are
Getting them to say like yeah, that actually would be great. This would be really good. I need this I need that
Transformation obviously could put some testimonials
They can talk about like what the transformation you may see if you don't have testimonials just yet
You can have people either give testimonials about you
So all of us can give testimonials probably about everyone else in this group. So just to have like hey
Marcella is legit. Like she loves Jesus and this is like, you know, just someone else who's not, you know
A family member or the same last name saying something nice about you. It just helps give that a little bit of credibility
And it's kind of speaking to you, but it's also speaking to the transformation of the the
solution
and that you're describing.
So if you are a coach and you're helping people coach,
then like get testimonials from people
who maybe you've coached in the past
that can say, hey, like Holly really helped me with this
or this being in this community was really powerful
because it did X, Y, and Z.
Offer, of course, you can just specifically list out
like your membership includes Zoom calls,
prayer room, voice chats, message threads,
like whatever the thing here,
like some journaling prompts, like spiritual mentorship.
So you're kind of giving the specific benefits
and features of what they're getting
and make sure it's really clear.
And then something specific like,
hey, join and start 30 day peace practice.
You can do something as well where the response
and the offer kind of all rolled into one,
like, hey, start a free trial in this group
or hey, just come to like a sample,
like come to the first,
just come to one live call with us for free or something.
I mean, you can, there's, don't worry too much.
I know you guys are like, oh my,
how do I technically put that into the app
and make it all work?
Don't worry about that.
Just like the way you can frame it
is like having them just really easily,
like, hey, how do I try this or get a sample of this?
Or this is where you could potentially
take this whole landing page and say,
instead of joining like my $500, $1,000 thing,
hey, here's a seven day guided journey
that will like take you a seven day steps
on like how to walk more in peace.
And then you can kind of like share content with them,
share videos, whatever for the seven days.
And they get to know you.
And then of course, at the end of that,
you can now say like, okay, now we'd love to join.
Because if they can get value from like a sample of it,
back to the taste and see model,
you know that you're awesome.
You know that your product's great.
They don't know that they're awesome,
that you're awesome yet.
And so just giving them a way to taste
and see that is a really powerful thing.
So let me pull this.
It's good.
So I wasn't looking at your chat just in case.
So that's it.
I think that was it.
I was gonna share some examples here.
This is the Calm app.
And there's lots of good examples on these.
So this is obviously like the world solution
to the anxiety problem.
So just like swipe that away.
But just look at the copy.
Calm your mind, change your life.
The number one sleep app for sleep,
meditation and relaxation.
Immediately it's like try and you can jump right in.
So like kind of starts talking about benefits.
Like, oh, sleeping more.
Like who doesn't want to sleep better right now?
Who doesn't want less stress, right?
They've got like, this is a pretty sizable page.
Obviously they've got the feedback, the credibility
and then they're like getting you to jump in
on like a trial of some kind.
And at one trick you can do is like Calm app.
If you just search for this,
you'll actually get all of their like ads
either sponsored up here.
And so you can click on this
and this should actually take you to a landing page.
So you can kind of see what their actual lead magnet is
because they paid to get this ad at the top.
So it's kind of a different page.
What they're doing here is they're like
prompting like a quiz, this is called like a quiz funnel.
So you can say, I want improved sleep, continue.
You go through and like ask different questions
and it like steps you through
a kind of a question and answer thing.
I don't think you need to do that
but this is just a cool thing in your niche.
You can pull up specific examples
and then use whatever's in the sponsored tab.
And you also probably find like competitors with Calm
like pretty high up on this top piece.
So if you do, let me just try one that's like,
it's prey.com.
They do not have any sponsors.
Okay, but this is another app, similar thing.
I think the thing to like avoid, we'll talk about this.
You know, this is a great tagline
because they like the biggest thing.
So it's obviously the selling points
but they've kind of got make prayer priority.
I think they could have done better with that.
And a great example would be to just head over to the GPT
and I'm gonna take a screenshot of it.
And here's, I'll just show you the,
an example of like the prompt.
Let me back out of this real quick.
That's right up here.
So I have this prompt that we can use.
So let me, I'm doing like two things at once.
So let's go back to, let me just do a clean JVT.
I was gonna apply the prompt to that example
and like basically have it fix it.
So, oh, let's just do it, it's fine.
So I'm gonna like just,
all you have to do with a prompt.
prompt is you just paste this thing in.
So I wrote all the things about what it needs.
It knows about the FretPastor framework.
It knows specifically like what we're looking for.
And so what I'm gonna do is hit paste.
It should, if it worked, I've not thoroughly tested this,
but it's gonna ask you specific questions here
as part of the prompt.
So you can just, you know,
buy or try our free prayer app.
Who is this message for?
Let's just say this for like moms who have young kids.
What is the big transformation?
Yeah, I guess closer to the Lord.
What do you want them to feel the landing page like?
Confident to start a free trial.
So this should potentially get you like a pretty good thing
using the pastor framework.
Let's see.
Just putting it on the spot.
Let's do it live with you guys.
So it's gone ahead and, so this is great.
This is so much better than what they wrote.
We should upgrade this for them.
Make prayer a habit.
That's just right out the gate.
Like everybody's habits are huge.
They're right now everyone's, you know,
improve good habits, decrease bad habits.
And then even in the chaos of motherhood
or a prayer app just for moms,
your quiet time re-imagined.
This is probably the weakest one here.
So when you try to be clever and like,
especially like things to avoid,
I could make like a whole list of things,
but anything with like one sentence, a period,
one, sorry, one word, a period, one word,
a period, one word, period.
Like, no, that doesn't work anymore.
Like peace, justice, you know, faith, you know,
that type of thing.
It sounds like a church logo,
like subtitle that would be under a church logo.
But you need a sentence, like something that says something.
So this could be like created for moms
in the thick of raising little ones.
This free app helps you reconnect with God
through simple, powerful daily prayers, right?
When you need them most.
Now it goes through the pastor framework.
Like finding time for prayer can feel impossible
between diapers, dishes, and daily demands.
Your soul craves quiet, but your schedule says maybe later.
You wanna be close to the Lord,
but never seems to be enough time.
The longer you go without this connection,
like the more distant God feels,
you carry the weight of your home.
Like it's kind of just building on that.
Now, of course, don't think chat GPT is like saved yet.
Maybe one day it will be.
Oh yes, I'm definitely gonna share the prompt for sure.
There you go.
This will all be in the,
I have a thousand character limit in this.
So let's just, we'll get it for you in a second here.
Solution, that's why we created Prayer App for Moms.
Simple, beautiful way to make prayer a priority.
Now they actually, well, we created the prayer apps.
They didn't even say like their specific product.
They just called out the solution.
We made an app, basically a prayer app for moms.
A simple, beautiful way to make priority.
Again, whether it's two minutes in the carpool line
or 10 minutes before bed,
like our guided prayers and bedtime stories
help you pause, reset and feel his presence
right where you are.
It's not bad for like a non-saved chat GPT AI.
I think it's doing pretty good.
I wouldn't straight up copy the theology,
but we're in the zone.
And then transform it with just a few minutes a day.
Hey, here's what you're putting in.
You'll notice this, you know, peace returns, clarity grows.
You feel rooted in faith, more patient with your kids.
So it's, yeah, the whole thing is tying back to motherhood
and it's not like a headline.
That's why we say, we got to pick your who.
This is why you pick your who,
because you can get so specific
about the examples and the pain.
If we had just talked to everyone
and that's, what's so weak about this,
make prayer a priority.
I've heard that before.
It's like, just not, it has no bite to it.
So anyway, offer, start your journey with our free trial,
getting some access to prayer.
So now you're kind of talking about the offer,
like, hey, you're going to get all these things.
And so this of course would work great
for any of your content.
I think you could use the exact same thing for your book.
If you guys have a preview of a book, the audio book,
if you're doing the devotional,
I know like Montreal has got the PDF.
You can go through this framework with the PDF
and you could just paste this prompt,
answer the five questions
and it will get you 80% of the way there.
So let me see if I can just share this real quick with you.
Give me one second.
And we'll put this in the lessons.
This is all going to be tracked here.
I'm just going to share this and.
Let's do it like this.
So you can just go in here and hit copy.
I'll publish this.
There you go.
Cool.
And again, we'll put that in the notes,
but you can just copy.
You can hit the little copy button up here to save,
make it easy for you.
So, yeah, that's great.
So I think that's kind of where I wanted to land.
Let me see that.
I think there was one other example.
This is another coaching program
that we're a part of for Tribe Social.
So this was kind of like fast track your growth
with the number one B2B SaaS coaching program in the world.
And then again, right there with like social proof,
just by 3000 founders is where high performing founders
go for top tier coaching, proven content playbooks
and a community of SaaS founders who've done it all before,
ready to reach the next level.
And then so forth.
So, and I think if you search SaaS coaching program,
again, see if we can find some ads,
if they're doing any sponsored, let's say a program.
Let's put the word Academy in there to see if they had.
So here's a little bit more of a punchy,
like scale your SaaS business growth.
And then it's got from 120K to 300K.
So they're already filtering people out.
Like if you don't have, if you haven't made 120K,
this is the wrong thing for you.
And then I think they have like speaking to them,
like most people who are in here are doing these things.
They're working with us to get to this
smash the revenue plateaus,
basically talking out all the pain,
that place where these people are stuck.
Then they introduced like this particular tool
where they've got the planning piece,
the tools they're gonna give you all the support stuff.
The other thing, I'm gonna support it.
I like this guy.
This guy does like design subscriptions.
And so it's just one page.
This guy makes like a million dollars a year off this page.
There's a one landing page and people subscribe.
It's $5,000 a month for him to be your designer.
And he has 20, 30 clients
and really good copy all the way down.
I can link to all these examples.
And like, yes, this is beautiful.
Yes, he is selling design services.
You are not, none of you are selling design services.
So it doesn't have to be like this.
Think about the copy here, just very clear.
You know exactly what you're getting, joining today.
And then there's different things in here.
I think there's like, yeah, your immediate concerns.
Like, oh, I don't wanna commit to 5K a month.
That sounds crazy.
Well, you can pause every time.
Oh, I don't know if I'm ready to move forward.
Well, guess what?
We can try it for a week.
You'll get, try today, try for one week.
If not, we'll give you back 75% of the 5K and so forth.
And then right here to booking a call.
So simple examples like this would be good.
Oh yes, so question on the tribe AI.
Yeah, you can 100% drop this into, oops.
Sorry, my computer just froze.
Sorry.
Okay, are we back?
There we go.
Are you guys still there?
Can you hear me?
Cool.
I'm sure Macy told some jokes and kept it going.
Sorry.
There we go.
Okay.
The joke of silence.
Thanks.
Macy.
Okay, sorry.
I don't know what my...
I tried to, like, share something with you guys, and then it totally glitched.
Yes, the AI.
That was what we were saying.
You can totally use that.
The AI in Tribe is essentially chat GPT, so it will do all the things that chat GPT will do without having to pay $20.
a month for that.
So I'll do a quick demo of that.
We can take the exact prompt here.
It should work exactly the same.
So if you go here...
Oh, boy.
And then I think it would be good if we wanted to workshop, if one or two of you wanted to be brave and try to work on your copy.
But this should work just the same here.
It should be exactly...
Yes, it's going to do what you tell it, because it's being good.
So I could probably get almost the exact same result if I pasted in what I was doing with chat GPT here.
It's going to be super lazy.
Copy my answers from here.
Yes, you can use this if you don't want to...
If you start to use...
Yeah.
So it did a pretty good job of pretty much doing the exact same thing.
So there you go.
Good time for you guys to invest overseas.
Awesome.
Oh, 10K.
Yeah.
Don't use design joy, for sure.
That was not a...
Like, we don't use them.
I don't recommend it.
Cool.
So that's the AI.
Any other questions?
Let's stop for a second and just see where you guys are at.